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• Oracle Social @ OpenWorld

  - by me

   Hi there -  Wanna know what going on at Oracle OpenWorld and Social?  Here are the hot tips!  Do you want to see  the Oracle Social Engagement Center in action ? You can explore the power of social publishing (Vitrue)  and the live social  monitoring (Collective Intellect) of  the Social Buzz around OpenWorld.Let's see if you appear in the Tweeter stream . Visit us  at Moscone South main entrance (foursquare place)  and meet  the Oracle Social Geeks  @Radu43, @peterreiser, @dankmbp and team. Are you a  social developer  and want to discover Oracle Social Network (OSN) ? cool - you can still  join the OSN Developers Challenge , take the OSN technical preview tour and meet our WebCenter evangelists Jake (@theappslab) and @noelportugal. Do you want to meet the Oracle Social Geeks and have some fun?  Then join us at the Social Plaza @ Oracle OpenWorld event on Tuesday, October 2, Noon–8:00 p.m. at the  Mint Plaza, Fifth Street between Mission and Market. cu you all at #oow

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• Managing Social Relationships for the Enterprise – Part 2

  - by Michael Snow

  12.00 Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-fareast-font-family:Calibri; mso-bidi-font-family:"Times New Roman";} Reggie Bradford, Senior Vice President, Oracle  On September 13, 2012, I sat down with Altimeter Analyst Jeremiah Owyang to talk about how enterprise businesses are approaching the management of both their social media strategies and internal structures. There’s no longer any question as to whether companies are adopting social full throttle. That’s exactly the way it should be, because it’s a top online behavior across all age groups. For your consumers, it’s an ingrained, normal form of communication. And beyond connecting with friends, social users are reaching out for information and service from brands. Jeremiah tells us 29% of Twitter followers follow a brand and 58% of Facebook users have “Liked” a brand. Even on the B2B side, people act on reviews and recommendations. Just as in the early 90’s we saw companies move from static to dynamic web sites, businesses of all sizes are moving from just establishing a social presence to determining effective and efficient ways to use it. I like to say we’re in the 2nd or 3rd inning of a 9-inning game. Corporate social started out as a Facebook page, it’s multiple channels servicing customers wherever they are. Social is also moving from merely moderating to analyzing so that the signal can be separated from the noise, so that impactful influencers can be separated from other users. Organizationally, social started with the marketers. Now we’re getting into social selling, commerce, service, HR, recruiting, and collaboration. That’s Oracle’s concept of enterprise social relationship management, a framework to extend social across the entire organization real-time in as holistic a way as possible. Social requires more corporate coordination than ever before. One of my favorite statistics is that the average corporation at enterprise has 178 social accounts, according to Altimeter. Not all of them active, not all of them necessary, but 178 of them. That kind of fragmentation creates risk, so the smarter companies will look for solutions (as opposed to tools) that can organize, scale and defragment, as well as quickly integrate other networks and technologies that will come along. Our conversation goes deep into the various corporate social structures we’re seeing, as well as the advantages and disadvantages of each. There are also a couple of great examples of how known brands used an integrated, holistic approach to achieve stated social goals. What’s especially exciting to me is the Oracle SRM framework for the enterprise provides companywide integration into one seamless system. This is not a dream. This is going to have substantial business impact in the next several years.

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• Business Objects - Containers or functional?

  - by Walter

  This is a question I asked a while back on SO, but it may get discussed better here... Where I work, we've gone back and forth on this subject a number of times and are looking for a sanity check. Here's the question: Should Business Objects be data containers (more like DTOs) or should they also contain logic that can perform some functionality on that object. Example - Take a customer object, it probably contains some common properties (Name, Id, etc), should that customer object also include functions (Save, Calc, etc.)? One line of reasoning says separate the object from the functionality (single responsibility principal) and put the functionality in a Business Logic layer or object. The other line of reasoning says, no, if I have a customer object I just want to call Customer.Save and be done with it. Why do I need to know about another class to save a customer if I'm consuming the object? Our last two projects have had the objects separated from the functionality, but the debate has been raised again on a new project. Which makes more sense and why??

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• Social Media Revolution Video

  - by [email protected]

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• Go From Social Glum to Guru at the Social Media Rally Station @ OOW

  - by Kristin Rose

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";} @OPN Partners,We have some #exciting news for you! Just when you thought Oracle OpenWorld #OOW couldn’t get any better; OPN wants to announce a little something called the Social Media Rally Station™. #OMG!Enough with the social talk, hash tags and @’s, since there will be plenty of that at Oracle OpenWorld! This awesome station full of experts is the opportunity you've been looking for to optimize your online presence. You’ll start by receiving an overall evaluation of where you stand online, and get customized, face-to-face, expert advice on how to better engage with your customers and find new prospects online! Here’s what will happen at the Social Media Rally Stations: Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";} Partners will check in with a Rally Coordinator who will assess your needs and move you to the appropriate station. You will take part in a Professional Photo Station where you’ll get a head shot to use on social profiles, your own website, or for articles and posts about your company. Finally, the One-2-One Station Consultants will walk you through how you’re using social media today and next steps including, Google Alerts, Google Analytics, Search Engine Optimization, LinkedIn, Twitter, Facebook, Google+ and more. Finally, this is a custom engagement so you can decide how you want to focus the time. Go from Social Media glum to guru in under 25 minutes! Oh and a few other things to remember… Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";} These Social Media Rally Stations will be taking place on: Sunday, 9/30 from 3-5 p.m.PT at the Esplanade level, Moscone South and Monday, 10/1 from 10 a.m. – 6 p.m. PT at the OPN Lounge in Moscone South, Exhibit Hall Level Please wear professional attire from the waist up for your head-shot Bring any login info for your social platforms Come prepared with questions for our One-2-One Consultants! If you have any questions before the hitting the ground running at the Social Media Station™ sponsored by Oracle and provided by Channel Maven Consulting, or if you’d like to schedule some time while you’re at Oracle OpenWorld, send an email to [email protected]. Oh and don’t forget to RT this post on Twitter and ‘like’ us on Facebook to spread the word! #Thanks!See you around the social-sphere,#OPN

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• The Social Business Thought Leaders

  - by kellsey.ruppel

  Enterprise Gamification, Big Data, Social Support, Total Customer Experience, Pull Organizations, Social Business. Are these purely the latest buzzwords to enter the market or significant trends that companies should keep an eye on? Oracle recently sponsored and presented at the 5th Social Business Forum, one of the largest European events on the use of social media as a business tool and accelerator. Through the participation of dozens of practitioners, experts and customer success stories, the conference demonstrated how a perfect storm of technology, management and cultural change is pushing peer-to-peer conversations deep into business processes. It is clear that Social Business is serving as a new propellant of agility, efficiency and reactivity. According to Deloitte and MIT what we have learned to call Social Business is considered important in the next 3 years by 86% of managers (see Social Business: What Are Companies Really Doing?, MIT Sloan Management Review and Deloitte). McKinsey further estimates the value that can be unlocked in terms of knowledge-worker productivity, consumer insights, product co-creation, improved sales, marketing and customer service up to $1300B (See The social economy: Unlocking value and productivity through social technologies, McKinsey Global Institute). This impacts any industry, with the strongest effects seen in Media & Entertainment, Technology, Telcos and Education. For those not able to attend the Social Business Forum and also for the many friends that joined us in Milan, we decided to keep the conversation going by extracting some golden nuggets from the perspective of five of the most well-known thought-leaders in this space. Starting this week you will have the chance to view: John Hagel (Author of the Power of Pull and Co-Chairman Center for the Edge at Deloitte & Touche) Christian Finn (Senior Director, WebCenter Evangelist at Oracle) Steve Denning (Author of The Radical Management and Independent Management Consulting Professional) Esteban Kolsky (Principal & Founder at ThinkJar) Ray Wang (Principal Analyst & CEO at Constellation Research) Stay tuned to hear: How pull organizations are addressing some of the deepest challenges impacting the market. How to integrate social into existing infrastructure and processes. How to apply radical management to become more agile and profitable. About the importance of gamification as an engagement lever. The first interview with John Hagel will be published tomorrow. Don't miss it and the entire series!

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• Google Analytics Social Tracking implementation. Is Google's example correct?

  - by s_a

  The current Google Analytics help page on Social tracking (developers.google.com/analytics/devguides/collection/gajs/gaTrackingSocial?hl=es-419) links to this page with an example of the implementation: http://analytics-api-samples.googlecode.com/svn/trunk/src/tracking/javascript/v5/social/facebook_js_async.html I've followed the example carefully yet social interactions are not registered. This is the webpage with the non-working setup: http://bit.ly/1dA00dY (obscured domain as per Google's Webmaster Central recommendations for their product forums) This is the structure of the page: In the : ga async code copied from the analytics' page a script tag linking to stored in the same domain. the twitter js loading tag In the the fb-root div the facebook async loading js including the _ga.trackFacebook(); call the social buttons afterwards, like so: (with the proper URL) Tweet (with the proper handle) That's it. As far as I can tell, I have implemented it exactly like in the example, but likes and twitts aren't registered. I have also altered the ga_social_tracking.js to register the social interactions as events, adding the code below. It doesn't work either. What could be wrong? Thanks! Code added to ga_social_tracking.js var url = document.URL; var category = 'Social Media'; /* Facebook */ FB.Event.subscribe('edge.create', function(href, widget) { _gaq.push(['_trackEvent', category, 'Facebook', url]); }); /* Twitter */ twttr.events.bind('tweet', function(event) { _gaq.push(['_trackEvent', category, 'Twitter', url]); });

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• Oracle Unveils Oracle Social Relationship Management Suite at Oracle OpenWorld

  - by Richard Lefebvre

  New Service Enables Companies to Listen, Engage, Create, Market and Analyze Interactions across Multiple Social Platforms in Real-Time During his keynote presentation, Oracle CEO Larry Ellison announced the Oracle Social Relationship Management (SRM) Suite.   Oracle Social Relationship Management Suite is an integrated enterprise service that enables companies to listen, engage, create, market, and analyze interactions across multiple social platforms in real-time providing a holistic view of the consumer.   Oracle Social Relationship Management Suite is integrated with Oracle’s enterprise applications, including Oracle Fusion Marketing, Oracle Fusion Sales Catalog, Oracle ATG Web Commerce, and Oracle Enterprise Resource Planning (ERP), allowing organizations to use social to transform their corporate business processes and systems.   Additionally, Oracle Social Relationship Management Suite is integrated with Oracle Platform Services, including Oracle Java Cloud Service and Oracle Database Cloud Service, enabling marketing teams to integrate social with their custom Web pages, landing pages and marketing tools. Unleashing the Power of Social • Providing a holistic view of consumer interactions, Oracle Social Relationship Management Suite includes: Oracle Social Network (OSN): Provides a secure collaboration platform that supports real-time collaboration and networking for users inside and outside the organization. Oracle Social Marketing: Enables marketers to centrally create, publish, moderate, manage, measure and report across multiple social campaigns and platforms. It also helps marketers publish social content, engage fans and customize their brand's look and feel. Oracle Social Engagement & Monitoring Cloud Service: Enables organizations to analyze social media interactions while also empowering customer service and sales teams to effectively engage with customers and prospects. It gives organizations the tools they need to understand customers and take the appropriate actions by monitoring, listening, learning, and responding to signals and trends across the social web. Oracle Social Sites: provides brands and agencies a powerful and rich editing experience that end users can leverage to dynamically develop and launch social sites. Oracle Data and Insights. A service that caters to a growing enterprise need for externally information by providing information, directory and insights about common business entities. Supporting Quote “By fundamentally changing the way organizations connect with their different stakeholders, social is changing the rules of business,” said Thomas Kurian, executive vice president, Oracle Product Development. “With the Oracle Social Relationship Management Suite we are empowering our customers to embrace this change by integrating the tools required to listen, engage, create, market and analyze social interactions into existing applications and services.”

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• Use Oracle Product Hub Business Events to Integrate Additional Logic into Your Business Flows

  - by ToddAC-Oracle

  Business events provide a mechanism to plug-in and integrate some additional business processes or custom code into standard business flows.  You could send a notification to a business User, write to advanced queues or perform some custom processes. In-built business events are available specifically for each flow like Item Creation, Item Updation, User-Defined Attribute Changes, Change Order Creation, Change Order Status Changes and others.To get a list of business events, refer to the PIM implementation Guide or Using Business Events in PLM and PIM Data Librarian (Doc ID 372814.1) .If you are planning to use business events, Doc ID 1074754.1 walks you through a setup with examples. How to Subscribe and Use Product Hub (PIM / APC) Business Events [Video] ? (Doc ID 1074754.1). Review the 'Presentation' section of Doc ID 1074754.1 for complete information and best practices to follow while implementing code for subscriptions. Learn things you might want to avoid, like commit statements for instance. Doc ID 1074754.1 also provides sample code for testing, and can be used to troubleshoot missing setups or frequently experienced issues. Take advantage and run a test ahead of time with the sample code to isolate any issues from within business specific subscription code.Get more out of Oracle Product Hub by using Business Events!

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• Focus on Social Relationship Management at Oracle OpenWorld

  - by Pat Ma

  v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} 0 0 1 422 2408 involver 20 5 2825 14.0 Normal 0 false false false false EN-US JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:Cambria; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} Greetings from Oracle OpenWorld 2012. Today, we’re going to focus on Social Relationship Management at Oracle OpenWorld.?Social networking is touching all businesses today.  Customers are speaking about your brand right now on social media sites. Your employees are speaking to one another on social media sites. In an Oracle survey, 40% of consumers factor in Facebook recommendations when making purchasing decisions. Despite the rise of social networking, 70% of marketers report having little understanding of social media conversations happening around their brand. Oracle has invested in technologies that will help companies leverage social media technologies for their enterprise. Our suite of social products is collectively known as Social Relationship Management. Customers are using Social Relationship Management to get analytics to social media conversations around their brand, manage multiple social media channels while keeping their brand consistent, optimize internal workflows and processes, and create better customer relationships and experiences. In this example, using Social Relationship Management, a high-end national grocery chain is able to see that “Coconut Water” is trending in San Francisco. They are now able to send a $2-off coconut water coupon to shoppers who have checked into their San Francisco locations. This promotion further drives sales of coconut water in San Francisco. In another example, using Social Relationship Management, a technology company creates multiple Facebook pages and runs campaigns on them. These social campaigns are now integrated and tracked as another marketing channel in Oracle Fusion CRM. The technology company can now track and respond to a particular customer as he moves across multiple channels – without having to restart the conversation each time the customer contacts the company. Furthermore, the technology company can see in one interface what marketing channels – including social – is performing best for each promotion. Besides being a Software-as-a-Service solution, social is also a Platform-as-a-Service solution. The benefit here is that customers can extend the functionality of our social applications to suit their particular needs or create their own social application from scratch. During the Social Developer track, developers are learning how to use Java and other industry-standard programming languages to plug in social functionality to enterprise applications. To see how Social Relationship Management can help your business build better relationships and experience with customers, visit us on the web at oracle.com/social. There are a lot more social-oriented sessions left at OpenWorld. To view a schedule of the upcoming social-oriented sessions, go here.

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• Webcast - Social BPM: Integrating Enterprise 2.0 with Business Applications

  - by peggy.chen

  In today's fast-paced marketplace, successful companies rely on agile business processes and collaborative work environments to stay ahead of the competition. By making your application-based business processes visible, shareable, and flexible through dynamic, process-aware user interfaces, you can ensure that your team's best ideas are heard-and implemented quickly. Join us for this complimentary live Webcast and learn how Oracle's business process management (BPM) solution with integrated Enterprise 2.0 capabilities will enable your team to: Embed ad hoc collaboration into your structured processes and gain a unified view of enterprise information-across business functions-for effective and efficient decision-making Reach out to an expanded network for expert input in resolving exceptions in business workflows Add social feedback loops to your enterprise applications and continuously improve business processes Join us for this LIVE Webcast tomorrow as we discuss how business process management with integrated Enterprise 2.0 collaboration improves business responsiveness and enhances overall enterprise productivity. Take your business to the next level with a unified solution that fosters process-based collaboration between employees, partners, and customers. Register for the webcast now!

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• Class Design for special business rules

  - by Samuel Front

  I'm developing an application that allows people to place custom manufacturing orders. However, while most require similar paperwork, some of them have custom paperwork that only they require. My current class design has a Manufacturer class, of which of one of the member variables is an array of RequiredSubmission objects. However, there are two issues that I am somewhat concerned about. First, some manufacturers are willing to accept either a standard form or their own custom form. I'm thinking of storing this in the RequiredSubmission object, with an array of alternate forms that are a valid substitute. I'm not sure that this is ideal, however. The major issue, however, is that some manufacturers have deadline cycles. For example, forms A, B and C have to be delivered by January 1, while payment must be rendered by January 10. If you miss those, you'll have to wait until the next cycle. I'm not exactly sure how I can get this to work with my existing classes—how can I say "this set of dates all belong to the same cycle, with date A for form A, date B for form B, etc." I would greatly appreciate any insights on how to best design these classes.

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• Announcing General Availability of the E-Business Suite Plug-in

  - by Kenneth E.

  Oracle E-Business Suite Application Technology Group (ATG) is pleased to announce the General Availability of Oracle E-Business Suite Plug-in 12.1.0.1.0, an integral part of Application Management Suite for Oracle E-Business Suite.The combination of Enterprise Manager 12c Cloud Control and the Application Management Suite combines functionality that was available in the standalone Application Management Pack for Oracle E-Business Suite and Application Change Management Pack for Oracle E-Business Suite with Oracle’s Real User Experience Insight product and the Configuration & Compliance capabilities to provide the most complete solution for managing Oracle E-Business Suite applications. The features that were available in the standalone management packs are now packaged into the Oracle E-Business Suite Plug-in, which is now fully certified with Oracle Enterprise Manager 12c Cloud Control. This latest plug-in extends Cloud Control with E-Business Suite specific system management capabilities and features enhanced change management support.Here is all the information you need to get started:EBS Plug-in 12.1.0.1.0 info -Full Announcement•    E-Business Suite Plug-in 12.1.0.1 for Enterprise Manager 12c Now Available MOS -•    Getting Started with Oracle E-Business Suite Plug-in, Release 12.1.0.1.0 (Doc ID 1434392.1)Documentation -•    Oracle Application Management Pack for Oracle E-Business Suite Guide, Release 12.1.0.1.0Certification•    Platforms and OS Release certification information is available from My Oracle Support via the Certification page. •    Search using the official trademark name Oracle Application Management Pack for Oracle E-Business Suite and Release 12.1.0.1.0

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• How much system and business analysis should a programmer be reasonably expected to do?

  - by Rahul

  In most places I have worked for, there were no formal System or Business Analysts and the programmers were expected to perform both the roles. One had to understand all the subsystems and their interdependencies inside out. Further, one was also supposed to have a thorough knowledge of the business logic of the applications and interact directly with the users to gather requirements, answer their queries etc. In my current job, for ex, I spend about 70% time doing system analysis and only 30% time programming. I consider myself a good programmer but struggle with developing a good understanding of the business rules of a complex application. Often, this creates a handicap because while I can write efficient algorithms and thread-safe code, I lose out to guys who may be average programmers but have a much better understanding of the business processes. So I want to know - How much business and systems knowledge should a programmer have ? - How does one go about getting this knowledge in an immensely complex software system (e.g. trading applications) with several interdependent business processes but poorly documented business rules.

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• The Sensemaking Spectrum for Business Analytics: Translating from Data to Business Through Analysis

  - by Joe Lamantia

  One of the most compelling outcomes of our strategic research efforts over the past several years is a growing vocabulary that articulates our cumulative understanding of the deep structure of the domains of discovery and business analytics. Modes are one example of the deep structure we’ve found.  After looking at discovery activities across a very wide range of industries, question types, business needs, and problem solving approaches, we've identified distinct and recurring kinds of sensemaking activity, independent of context.  We label these activities Modes: Explore, compare, and comprehend are three of the nine recognizable modes.  Modes describe *how* people go about realizing insights.  (Read more about the programmatic research and formal academic grounding and discussion of the modes here: https://www.researchgate.net/publication/235971352_A_Taxonomy_of_Enterprise_Search_and_Discovery) By analogy to languages, modes are the 'verbs' of discovery activity.  When applied to the practical questions of product strategy and development, the modes of discovery allow one to identify what kinds of analytical activity a product, platform, or solution needs to support across a spread of usage scenarios, and then make concrete and well-informed decisions about every aspect of the solution, from high-level capabilities, to which specific types of information visualizations better enable these scenarios for the types of data users will analyze. The modes are a powerful generative tool for product making, but if you've spent time with young children, or had a really bad hangover (or both at the same time...), you understand the difficult of communicating using only verbs.  So I'm happy to share that we've found traction on another facet of the deep structure of discovery and business analytics.  Continuing the language analogy, we've identified some of the ‘nouns’ in the language of discovery: specifically, the consistently recurring aspects of a business that people are looking for insight into.  We call these discovery Subjects, since they identify *what* people focus on during discovery efforts, rather than *how* they go about discovery as with the Modes. Defining the collection of Subjects people repeatedly focus on allows us to understand and articulate sense making needs and activity in more specific, consistent, and complete fashion.  In combination with the Modes, we can use Subjects to concretely identify and define scenarios that describe people’s analytical needs and goals.  For example, a scenario such as ‘Explore [a Mode] the attrition rates [a Measure, one type of Subject] of our largest customers [Entities, another type of Subject] clearly captures the nature of the activity — exploration of trends vs. deep analysis of underlying factors — and the central focus — attrition rates for customers above a certain set of size criteria — from which follow many of the specifics needed to address this scenario in terms of data, analytical tools, and methods. We can also use Subjects to translate effectively between the different perspectives that shape discovery efforts, reducing ambiguity and increasing impact on both sides the perspective divide.  For example, from the language of business, which often motivates analytical work by asking questions in business terms, to the perspective of analysis.  The question posed to a Data Scientist or analyst may be something like “Why are sales of our new kinds of potato chips to our largest customers fluctuating unexpectedly this year?” or “Where can innovate, by expanding our product portfolio to meet unmet needs?”.  Analysts translate questions and beliefs like these into one or more empirical discovery efforts that more formally and granularly indicate the plan, methods, tools, and desired outcomes of analysis.  From the perspective of analysis this second question might become, “Which customer needs of type ‘A', identified and measured in terms of ‘B’, that are not directly or indirectly addressed by any of our current products, offer 'X' potential for ‘Y' positive return on the investment ‘Z' required to launch a new offering, in time frame ‘W’?  And how do these compare to each other?”.  Translation also happens from the perspective of analysis to the perspective of data; in terms of availability, quality, completeness, format, volume, etc. By implication, we are proposing that most working organizations — small and large, for profit and non-profit, domestic and international, and in the majority of industries — can be described for analytical purposes using this collection of Subjects.  This is a bold claim, but simplified articulation of complexity is one of the primary goals of sensemaking frameworks such as this one.  (And, yes, this is in fact a framework for making sense of sensemaking as a category of activity - but we’re not considering the recursive aspects of this exercise at the moment.) Compellingly, we can place the collection of subjects on a single continuum — we call it the Sensemaking Spectrum — that simply and coherently illustrates some of the most important relationships between the different types of Subjects, and also illuminates several of the fundamental dynamics shaping business analytics as a domain.  As a corollary, the Sensemaking Spectrum also suggests innovation opportunities for products and services related to business analytics. The first illustration below shows Subjects arrayed along the Sensemaking Spectrum; the second illustration presents examples of each kind of Subject.  Subjects appear in colors ranging from blue to reddish-orange, reflecting their place along the Spectrum, which indicates whether a Subject addresses more the viewpoint of systems and data (Data centric and blue), or people (User centric and orange).  This axis is shown explicitly above the Spectrum.  Annotations suggest how Subjects align with the three significant perspectives of Data, Analysis, and Business that shape business analytics activity.  This rendering makes explicit the translation and bridging function of Analysts as a role, and analysis as an activity. Subjects are best understood as fuzzy categories [http://georgelakoff.files.wordpress.com/2011/01/hedges-a-study-in-meaning-criteria-and-the-logic-of-fuzzy-concepts-journal-of-philosophical-logic-2-lakoff-19731.pdf], rather than tightly defined buckets.  For each Subject, we suggest some of the most common examples: Entities may be physical things such as named products, or locations (a building, or a city); they could be Concepts, such as satisfaction; or they could be Relationships between entities, such as the variety of possible connections that define linkage in social networks.  Likewise, Events may indicate a time and place in the dictionary sense; or they may be Transactions involving named entities; or take the form of Signals, such as ‘some Measure had some value at some time’ - what many enterprises understand as alerts.   The central story of the Spectrum is that though consumers of analytical insights (represented here by the Business perspective) need to work in terms of Subjects that are directly meaningful to their perspective — such as Themes, Plans, and Goals — the working realities of data (condition, structure, availability, completeness, cost) and the changing nature of most discovery efforts make direct engagement with source data in this fashion impossible.  Accordingly, business analytics as a domain is structured around the fundamental assumption that sense making depends on analytical transformation of data.  Analytical activity incrementally synthesizes more complex and larger scope Subjects from data in its starting condition, accumulating insight (and value) by moving through a progression of stages in which increasingly meaningful Subjects are iteratively synthesized from the data, and recombined with other Subjects.  The end goal of  ‘laddering’ successive transformations is to enable sense making from the business perspective, rather than the analytical perspective.Synthesis through laddering is typically accomplished by specialized Analysts using dedicated tools and methods. Beginning with some motivating question such as seeking opportunities to increase the efficiency (a Theme) of fulfillment processes to reach some level of profitability by the end of the year (Plan), Analysts will iteratively wrangle and transform source data Records, Values and Attributes into recognizable Entities, such as Products, that can be combined with Measures or other data into the Events (shipment of orders) that indicate the workings of the business.  More complex Subjects (to the right of the Spectrum) are composed of or make reference to less complex Subjects: a business Process such as Fulfillment will include Activities such as confirming, packing, and then shipping orders.  These Activities occur within or are conducted by organizational units such as teams of staff or partner firms (Networks), composed of Entities which are structured via Relationships, such as supplier and buyer.  The fulfillment process will involve other types of Entities, such as the products or services the business provides.  The success of the fulfillment process overall may be judged according to a sophisticated operating efficiency Model, which includes tiered Measures of business activity and health for the transactions and activities included.  All of this may be interpreted through an understanding of the operational domain of the businesses supply chain (a Domain).   We'll discuss the Spectrum in more depth in succeeding posts.

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• Oracle Delivers Oracle Social Services Suite

  - by michael.seback

  Oracle Delivers Oracle Social Services Suite with New Releases of Siebel CRM Public Sector 8.2 and Oracle Policy Automation 10 Continuing its leadership and commitment to provide key innovations specifically created for social services agencies, Oracle today released the new Oracle Social Services Suite that includes updated versions of Oracle's Siebel CRM Public Sector 8.2 and Oracle Policy Automation 10. "Oracle's commitment to our social services customers is indisputable with the introduction of Oracle Social Services Suite and the latest innovations from Oracle's Siebel CRM Public Sector 8.2 and Oracle Policy Automation 10," said Anthony Lye, Senior Vice President of CRM, Oracle. "Social service agencies have not only many of the most complex jobs to perform with limited time and funding, but also some of the most important for our society, especially when children are involved. The technology advances Oracle provides will help these agencies increase their own efficiency and save costs, while helping to improve the outcome for their clients." read more

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• A New Home for E-Business Suite Customer Adoption Information

  - by linda.fishman.hoyle

  Phew! I made it! A new home with my name. Let's talk about E-Business Suite. So much is going on and more and more customers are upgrading and implementing the latest release. I think I will highlight in this blog entry the most recent press release we issued 2 weeks ago about our Applications Unlimited success but in the release, we name several customers who are live on E-Business Suite Release 12.1 and then have a fabulous quote from a customer who is doing great things with our product.   Here is a link to the press release To make it easy for you, I am pulling out just the E-Business Suite information Oracle E-Business Suite: Oracle® E-Business Suite Release 12.1 provides organizations of all sizes, across all industries and regions, with a global business foundation that helps them reduce costs and increase productivity through a portfolio of rapid value solutions, integrated business processes and industry-focused solutions. The latest version of the Oracle E-Business Suite was designed to help organizations make better decisions and be more competitive by providing a global or holistic view of their operations. Abu Dhabi Media Company, Agilysis, C3 Business Solutions, Chicago Public Schools, Datacard Group, Guidance Software, Leviton Manufacturing, McDonald's, MINOR International, Usana Health Sciences, Zamil Plastic Industries Ltd. and Zebra Technologies are just a few of the organizations that have deployed the latest release of the Oracle E-Business Suite to help them make better decisions and be more competitive, while lowering costs and increasing performance. Customer Speaks "Leviton Manufacturing makes a very diverse line of products including electrical devices and data center products that we sell globally. We upgraded to the latest version of the Oracle E-Business Suite Release 12.1 to support our service business with change management, purchasing, accounts payable, and our internal IT help desk," said Bob MacTaggart, CIO of Leviton Manufacturing. "We consolidated seven Web sites that we used to host individually onto iStore. In addition, we run a site, using the Oracle E-Business Suite configurator, pricing and quoting for our sales agents to do configuration work. This site can now generate a complete sales proposal using Oracle functionality; we actually generate CAD drawings - the actual drawings themselves - based on configuration results. It used to take six to eight weeks to generate these drawings and now it's all done online in an hour to two hours by our sales agents themselves, totally self-service. It does everything they need. From our point of view that is a major business success. Not only is it a very cool, innovative application, but it also puts us about two years ahead of our competition."

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• Oracle Makes Social Services More Effective

  - by michael.seback

  By Brendan B. Read, TMCnet.com, April 5, 2010 Oracle Makes Social Services More Effective with New Oracle Social Services Suite Overworked, with too frequently heart-wrenching cases yet cash-strapped, social service agencies now have a new solution that has been expressly designed to help them accomplish more for their clients with the same resources. Oracle's Oracle Social Services Suite provides them with a complete, open and integrated platform for eligibility and case management to simplify eligibility determination increase caseworker efficiency and improve program effectiveness. The Social Services Suite also includes updated versions of Oracle's Siebel CRM Public Sector 8.2 and Oracle Policy Automation 10. Here are the Oracle Social Services Suite and Siebel CRM Public Sector 8.2 features and benefits: read the article here.

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• Androids development life cycle model query [closed]

  - by Andrew Rose

  I have been currently researching Google and their approach to marketing the Android OS. Primarily using an open source technique with the Open Hand Alliance and out souring through third-party developers. I'm now keen to investigate their approach using various development life cycle models in the form of waterfall, spiral, scrum, agile etc. And i'm just curious to have some feedback from professionals and what approach they think Google would use to have a positive effect on their business. Thanks for your time Andy Rose

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• ADF and Oracle E-Business Suite Integration Series Index

  - by Juan Camilo Ruiz

  I'm creating this entry with the purpose of keeping one page that lists all the past and future entries on the series of integration of ADF with Oracle E-Business Suite, you can access all the articles and reference information that resides in other places too. Also this would the one link that I can reference while presenting about this topic. Here is the list of individual entries from the series: ADF and Oracle E-Business Suite Integration Series: Displaying Read-Only EBS data on ADF ADF and Oracle E-Business Suite Integration Series: Displaying Read-Only EBS data on iPad Using the Oracle E-Business Suite SDK for Java on ADF Applications Securing ADF Applications Using the Oracle E-Business Suite SDK JAAS Implementation Debugging ADF Security in JDeveloper 11g Adding a Role to a Responsibility for Use with the Oracle E-Business Suite SDK for Java JAAS Implementation Embedding ADF UI Components into OAF regions Bonus Material: Webcast Replays Using Oracle ADF with Oracle E-Business Suite: The Full Integration View Best Practices for Using Oracle E-Business Suite SDK for Java with Oracle ADF Documents FAQ for Integration of Oracle E-Business Suite and Oracle Application Development Framework (ADF) Applications (Doc ID 1296491.1)

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• How to Set Up Your Enterprise Social Organization

  - by Mike Stiles

  The rush for business organizations to establish, grow, and adopt social was driven out of necessity and inevitability. The result, however, was a sudden, booming social presence creating touch points with customers, partners and influencers, but without any corporate social organization or structure in place to effectively manage it. Even today, many business leaders remain uncertain as to how to corral this social media thing so that it makes sense for their enterprise. Imagine their panic when they hear one of the most beneficial approaches to corporate use of social involves giving up at least some hierarchical control and empowering employees to publicly engage customers. And beyond that, they should also be empowered, regardless of their corporate status, to engage and collaborate internally, spurring “off the grid” innovation. An HBR blog points out that traditionally, enterprise organizations function from the top down, and employees work end-to-end, structured around business processes. But the social enterprise opens up structures that up to now have not exactly been embraced by turf-protecting executives and managers. The blog asks, “What if leaders could create a future where customers, associates and suppliers are no longer seen as objects in the system but as valued sources of innovation, ideas and energy?” What if indeed? The social enterprise activates internal resources without the usual obsession with position. It is the dawn of mass collaboration. That does not, however, mean this mass collaboration has to lead to uncontrolled chaos. In an extended interview with Oracle, Altimeter Group analyst Jeremiah Owyang and Oracle SVP Reggie Bradford paint a complete picture of today’s social enterprise, including internal organizational structures Altimeter Group has seen emerge. One sign of a mature social enterprise is the establishing of a social Center of Excellence (CoE), which serves as a hub for high-level social strategy, training and education, research, measurement and accountability, and vendor selection. This CoE is led by a corporate Social Strategist, most likely from a Marketing or Corporate Communications background. Reporting to them are the Community Managers, the front lines of customer interaction and engagement; business unit liaisons that coordinate the enterprise; and social media campaign/product managers, social analysts, and developers. With content rising as the defining factor for social success, Altimeter also sees a Content Strategist position emerging. Across the enterprise, Altimeter has seen 5 organizational patterns. Watching the video will give you the pros and cons of each. Decentralized - Anyone can do anything at any time on any social channel. Centralized – One central groups controls all social communication for the company. Hub and Spoke – A centralized group, but business units can operate their own social under the hub’s guidance and execution. Most enterprises are using this model. Dandelion – Each business unit develops their own social strategy & staff, has its own ability to deploy, and its own ability to engage under the central policies of the CoE. Honeycomb – Every employee can do social, but as opposed to the decentralized model, it’s coordinated and monitored on one platform. The average enterprise has a whopping 178 social accounts, nearly ¼ of which are usually semi-idle and need to be scrapped. The last thing any C-suite needs is to cope with fragmented technologies, solutions and platforms. It’s neither scalable nor strategic. The prepared, effective social enterprise has a technology partner that can quickly and holistically integrate emerging platforms and technologies, such that whatever internal social command structure you’ve set up can continue efficiently executing strategy without skipping a beat. @mikestiles

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• How to Set Up Your Enterprise Social Organization?

  - by Richard Lefebvre

  By Mike Stiles on Dec 04, 2012 The rush for business organizations to establish, grow, and adopt social was driven out of necessity and inevitability. The result, however, was a sudden, booming social presence creating touch points with customers, partners and influencers, but without any corporate social organization or structure in place to effectively manage it. Even today, many business leaders remain uncertain as to how to corral this social media thing so that it makes sense for their enterprise. Imagine their panic when they hear one of the most beneficial approaches to corporate use of social involves giving up at least some hierarchical control and empowering employees to publicly engage customers. And beyond that, they should also be empowered, regardless of their corporate status, to engage and collaborate internally, spurring “off the grid” innovation. An HBR blog points out that traditionally, enterprise organizations function from the top down, and employees work end-to-end, structured around business processes. But the social enterprise opens up structures that up to now have not exactly been embraced by turf-protecting executives and managers. The blog asks, “What if leaders could create a future where customers, associates and suppliers are no longer seen as objects in the system but as valued sources of innovation, ideas and energy?” What if indeed? The social enterprise activates internal resources without the usual obsession with position. It is the dawn of mass collaboration. That does not, however, mean this mass collaboration has to lead to uncontrolled chaos. In an extended interview with Oracle, Altimeter Group analyst Jeremiah Owyang and Oracle SVP Reggie Bradford paint a complete picture of today’s social enterprise, including internal organizational structures Altimeter Group has seen emerge. One sign of a mature social enterprise is the establishing of a social Center of Excellence (CoE), which serves as a hub for high-level social strategy, training and education, research, measurement and accountability, and vendor selection. This CoE is led by a corporate Social Strategist, most likely from a Marketing or Corporate Communications background. Reporting to them are the Community Managers, the front lines of customer interaction and engagement; business unit liaisons that coordinate the enterprise; and social media campaign/product managers, social analysts, and developers. With content rising as the defining factor for social success, Altimeter also sees a Content Strategist position emerging. Across the enterprise, Altimeter has seen 5 organizational patterns. Watching the video will give you the pros and cons of each. Decentralized - Anyone can do anything at any time on any social channel. Centralized – One central groups controls all social communication for the company. Hub and Spoke – A centralized group, but business units can operate their own social under the hub’s guidance and execution. Most enterprises are using this model. Dandelion – Each business unit develops their own social strategy & staff, has its own ability to deploy, and its own ability to engage under the central policies of the CoE. Honeycomb – Every employee can do social, but as opposed to the decentralized model, it’s coordinated and monitored on one platform. The average enterprise has a whopping 178 social accounts, nearly ¼ of which are usually semi-idle and need to be scrapped. The last thing any C-suite needs is to cope with fragmented technologies, solutions and platforms. It’s neither scalable nor strategic. The prepared, effective social enterprise has a technology partner that can quickly and holistically integrate emerging platforms and technologies, such that whatever internal social command structure you’ve set up can continue efficiently executing strategy without skipping a beat. @mikestiles

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• E-Business Suite Technology Sessions at OAUG Collaborate 12

  - by Max Arderius

  Members of our E-Business Suite Applications Technology Group will be at the OAUG Collaborate 12 conference at the Mandalay Bay Convention Center in Las Vegas, Nevada on April 22 to 26, 2012.  Please drop by any of our sessions to hear the latest news and meet up with us. Speaker Sessions Session 9675Planning Your Oracle E-Business Suite Upgrade from Release 11i to 12.1 and BeyondAnne Carlson, Senior Director, Applications Technology Group, OracleSunday, April 22, 2:00 pm - 3:00 pmLocation: Jasmine B Attend this session to hear the latest Oracle E-Business Suite Release 12.1 upgrade planning tips gleaned from customers who have already performed the upgrade. Youll get specific, cross-product advice on how to decide your project's scope, understand the factors that affect your project's duration, develop a robust testing strategy, leverage Oracle Support resources, and more. In a nutshell, this session tells you things you need to know before embarking upon your Release 12.1 upgrade project. Session 9401Minimizing Oracle E-Business Suite Maintenance DowntimesElke Phelps, Principal Product Manager, Applications Technology Group, OracleKevin Hudson, Sr. Director, Applications Technology Group, OracleSunday, April 22, 2:10 pm - 3:10 pmLocation: South Seas EThis session starts with an architecture review of Oracle E-Business Suite fundamentals and then moves to a practical view of the different tools and approaches for downtimes. Topics include patching shortcuts, merging patches, distributing worker processes across multiple servers, running ADPatch in no-interactive mode, staged APPL_TOPs, shared file systems, deferring system-wide database tasks, avoiding resource bottlenecks etc... This session also describes the online patching capabilities coming in Release 12.2. Session 9368Oracle E-Business Suite Technology: Latest Features and RoadmapLisa Parekh, Vice President, Applications Technology Group, Oracle Sunday, April 22, 4:30 pm - 5:30 pmLocation: South Seas EThis session provides an overview of Oracle E-Business Suite technology strategy, the capabilities and associated business benefits of recent releases, as well as a review of the product roadmap. As a cornerstone session for Oracle E-Business Suite technology, come hear about the latest usability enhancements, systems administration and configuration management tools, security-related updates, and tools and options for extending, customizing, and integrating the Oracle E-Business Suite with other applications. Session 10709Oracle E-Business Suite Applications Strategy and General Manager UpdateCliff Godwin, Sr. VP, Application Development, OracleMonday, April 23, 2:30 pm - 3:30 pmLocation: Mandalay Bay DIn this session, hear from Oracle E-Business Suite General Manager Cliff Godwin as he delivers an update on the Oracle E-Business Suite product line. The session covers the value delivered by the current release of Oracle E-Business Suite applications, the momentum, and how Oracle E-Business Suite applications integrate into Oracle’s overall applications strategy. You will come away with an understanding of the value Oracle E-Business Suite applications deliver now and in the future. Session 9398How to Reduce TCO Using Oracle Application Management Suite for Oracle E-Business SuiteAngelo Rosado, Principal Product Manager, Applications Technology Group, OracleKenneth Baxter, Principal Product Strategy Manager, Management Pack Fusion Middleware Management, OracleTuesday, April 24, 8:00 am - 9:00 amLocation: Breakers GThis session covers the methods and tools you can use to gain insights into your end users, troubleshoot performance problems, define service-level objectives, and proactively monitor your end-to-end Oracle E-Business Suite environment to meet your availability and performance targets. Come hear how you can manage, diagnose, and monitor the Oracle E-Business Suite environment from a single console by using Oracle Enterprise Manager together with the Oracle Application Management Suite for Oracle E-Business Suite. Session 9370 Coexistence of Oracle E-Business Suite and Oracle Fusion Applications: Platform Perspective Nadia Bendjedou, Senior Director, Product Strategy, Oracle Tuesday, April 24, 2:00 pm - 3:00 pm Location: South Seas E Join us at this session if you are wondering which tools to integrate your data, your processes and your User Interface. Or what tools to customize and extend your screens and reports (OAF, Forms, ADF, Oracle Reports, BI etc....), what tools to secure, protect and manage your Oracle E-Business Suite etc... Or simply if you are looking for a technical roadmap for your Oracle E-Business Suite infrastructure to CO-EXIST with the rest of your enterprise applications including Oracle Fusion Applications. Session 9375 Oracle E-Business Suite Directions: Deployment and System AdministrationMax Arderius, Manager, Applications Development Group, OracleTuesday, April 24, 4:30 pm - 5:30 pmLocation: Breakers GWhat's coming in the next major version of Oracle E-Business Suite 12? This session covers the latest technology stack, including the use of Oracle WebLogic Server and Oracle Database 11g Release 2. Topics include an architectural overview, installation and upgrade options, new configuration options, and new tools for hot-cloning and automated "lights out" cloning. Learn about how online patching will reduce your database patching downtimes to the time it takes to bounce your database server.Session 9369Oracle E-Business Suite Technology Certification Primer and RoadmapSteven Chan, Sr. Director, Applications Technology Group, Oracle Wednesday, April 25, 8:15 am - 9:15 amLocation: South Seas FThis Oracle Development session summarizes the latest certifications and roadmap for the Oracle E-Business Suite technology stack, including database releases/options, Java, Oracle Forms, Oracle Containers for J2EE, desktop OS, browsers, JRE releases, Office/OpenOffice, development and Web authoring tools, user authentication and management, BI, security options, clouds, Oracle VM etc.... It also covers the most-commonly-asked questions about technology stack component support dates and upgrade implications. Session 9407The Latest Oracle E-Business Suite Release User Interface and Usability EnhancementsGustavo Jimenez, Sr. Manager, Applications Technology Group, Oracle Wednesday, April 25, 1:00 pm - 2:00 pmLocation: South Seas GIn this session, developers will get a detailed look at new features designed to enhance usability, offer more capabilities for personalization and extensions, and support the development and use of dashboards and Web services. Topics include rich new UI capabilities such as new home page features, Navigator and Favorites pull-down menus, Oracle ADF task flows etc.... In addition, we will cover the personalization/extensibility enhancements, business layer extensions, Oracle ADF integration and much more. Session 9374Best Practices for Oracle E-Business Suite Performance Tuning and Upgrade OptimizationIsam Alyousfi, Senior Director, Applications Performance, OracleUdayan Parvate, Director, Release Engineering, Quality and Release Management, Oracle Thursday, April 26, 8:30 am - 9:30 amLocation: South Seas FThis presentation will offer tips and techniques on tuning all the layers of the Oracle E-Business Suite stack including the various tiers of the Oracle E-Business Suite environment. You will learn about tuning Oracle Forms, Concurrent Manager, Apache, and Oracle Discoverer. Track down memory leaks and other issues on the Java and Java Virtual Machine layers. The session also covers Oracle E-Business Suite product-level tuning, including Oracle Workflow, Oracle Order Management, Oracle Payroll, and other modules.Session 9412 Oracle E-Business Suite 12.1 Desktop Integration: Beyond Oracle Applications Desktop IntegratorGustavo Jimenez, Sr. Manager, Applications Technology Group, OracleThursday, April 26, 8:30 am - 9:30 amLocation: Breakers GThis session describes the new expanded functionality in Oracle Web Applications Desktop Integrator, Oracle Report Manager, and dedicated integrators. You have more options for desktop integration now, not fewer. Topics include an overview of prepackaged solutions for integrating Oracle E-Business Suite with desktop applications such as Microsoft Excel, Word, and Projects. The session also discusses how you can use the Desktop Integration Framework feature to create your own integrators quickly and easily.Session 9533 Upgrading your Customizations to Oracle E-Business Suite Release 12.1Sara Woodhull, Principal Product Manager, Applications Technology Group, Oracle Thursday, April 26, 11:00 am - 12:00 pmLocation: South Seas FHave you personalized Forms or OA Framework screens? Have you used mod_plsql or Applications Express to tailor your Release 11i functionality? Have you extended or customized your Release 11i environment using other tools? This session will help you understand customization scenarios, use cases, tools, and technologies for ensuring that your Oracle E-Business Suite Release 12.1 environment fits your users' needs closely and that any future customizations will be easy to upgrade. Special Interest Groups (SIG) Session 10535OAUG Database SIG- Part IMichael Brown, Colibri Limited Company Sunday, April 22, 3:20 pm - 4:20 pmLocation: South Seas FThis is the annual meeting of the Database SIG at Collaborate. The call for candidates for the chair will be closed at the meeting. Plans include a speaker from Oracle and a presentation on applications performance. The details of the meeting will be posted on http://www.dbsig.com. Guest Presentation: Oracle E-Business Suite Database PerformanceIsam Alyousfi, Senior Director, Applications Performance, Oracle Session 10720OAUG EBS Applications Technology SIG- Part ISrini Chaval, Cummins Monday, April 23, 2:30 pm - 3:30 pmLocation: South Seas F Guest Presentation:Oracle E-Business Suite Technology Certification RoadmapSteven Chan, Sr. Director, Applications Technology Group, Oracle Session 10510OAUG EBS Applications Technology SIG- Part IISrini Chaval, CumminsMonday, April 23, 3:45 pm - 4:45 pmLocation: South Seas F Guest Presentation:Oracle E-Business Suite 12.2 Online Patching Kevin Hudson, Sr. Director, Applications Technology Group, Oracle Session 10522 OAUG Upgrade SIG- Part IISandra Vucinic, VLAD Group, Inc. Wednesday, April 25, 3:00 pm - 4:00 pmLocation: South Seas FUpgrade SIG will host a business meeting followed by panel (Q&A) related to EBS Upgrade topics and Oracle presentation. Guest Presentation:Upgrading E-Business Suite Amrita Mehrok, Director, Financials Product Strategy, Oracle Nadia Bendjedou, Senior Director, Product Strategy, Oracle Session 10722OAUG Upgrade SIG- Part IISandra Vucinic, VLAD Group, Inc. Wednesday, April 25, 4:15 pm - 5:15 pmLocation: South Seas FUpgrade SIG will host a business meeting followed by panel (Q&A) related to EBS Upgrade topics and Oracle presentation. Guest Presentation:Tuning the Oracle E-Business Suite Upgrade Isam Alyousfi, Senior Director, Applications Performance, Oracle Panels Session 9360Oracle E-Business Suite Cloning PanelSandra Vucinic, VLAD Group, Inc. Guest Speaker: Max Arderius, Manager, Applications Technology Group, OracleWednesday, April 25, 9:30 am - 10:30 amLocation: South Seas FThis panel will discuss differences between available release 11i, R12 and R12.1 cloning methods. Advantages and disadvantages of each cloning method will be discussed in depth. This panel of experienced database administrators will lead a discussion focusing on the questions such as “which cloning method is best to use in your particular environment”. Attendees will gain practical knowledge, tips and tricks to assist with cloning of Oracle E-Business Suite release 11i, R12 and R12.1 environments. Session 10022Oracle Applications Tuning PanelMark Farnham, Rightsizing, Inc.Guest Speaker: Isam Alyousfi, Senior Director, Applications Performance, OracleThursday, April 26, 09:45 am - 10:45 amLocation: South Seas FThis applications performance panel session, sponsored by the OAUG Database SIG, provides a Q&A forum focused on helping you address your Oracle Applications (Oracle E-Business Suite and Oracle's PeopleSoft Enterprise and Siebel applications) performance- and scalability-related issues. The panel comprises several well-known Oracle Applications performance experts. Topic areas include Oracle Database; the network; and the applications tier, including patching and upgrade performance. For complete listing of all speaker sessions and other activities, please visit the OAUG Collaborate Web Site.

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• Oracle Insurance Gets Innovative with Insurance Business Intelligence

  - by nicole.bruns(at)oracle.com

  Oracle Insurance announced yesterday the availability of Oracle Insurance Insight 7.0, an insurance-specific data warehouse and business intelligence (BI) system that transforms the traditional approach to BI by involving business users in the creation and maintenance."Rapid access to business intelligence is essential to compete and thrive in today's insurance industry," said Srini Venkatasantham, vice president, Product Strategy, Oracle Insurance. "The adaptive data modeling approach of Oracle Insurance Insight 7.0, combined with the insurance-specific data model, offers global insurance companies a faster, easier way to get the intelligence they need to make better-informed business decisions." New Features in Oracle Insurance 7.0 include:"Adaptive Data Modeling" via the new warehouse palette: Gives business users the power to configure lines of business via an easy-to-use warehouse palette tool. Oracle Insurance Insight then automatically creates data warehouse elements - such as line-specific database structures and extract-transform-load (ETL) processes -speeding up time-to-value for BI initiatives. Out-of-the-box insurance models or create-from-scratch option: Includes pre-built content and interfaces for six Property and Casualty (P&C) lines. Additionally, insurers can use the warehouse palette to deploy any and all P&C or General Insurance lines of business from scratch, helping insurers support operations in any country.Leverages Oracle technologies: In addition to Oracle Business Intelligence Enterprise Edition, the solution includes Oracle Database 11g as well as Oracle Data Integrator Enterprise Edition 11g, which delivers Extract, Load and Transform (E-L-T) architecture and eliminates the need for a separate transformation server. Additionally, the expanded Oracle technology infrastructure enables support for Oracle Exadata. Martina Conlon, a Principal with Novarica's Insurance practice, and author of Business Intelligence in Insurance: Current State, Challenges, and Expectations says, "The need for continued investment by insurers in business intelligence capabilities is widely understood, and the industry is acting. Arming the business intelligence implementation with predefined insurance specific content, and flexible and configurable technology will get these projects up and running faster."Learn moreTo see a demo of the Oracle Insurance Insight system, click hereTo read the press announcement, click here

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• SEO FAQ For Small Business 8 of 10 - Social Media and Social Networking SEO

  You may be wondering if Social Networking (connecting with like-minded people) or Social Media (sharing your message with the masses) is a good way to get your business message out there. It is, but it should be used as a part of the whole.

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