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• SQLAuthority News – Social Media Series – Facebook and Google+

  - by pinaldave

  Pinal on Facebook and Google+ Unless you have been living under a rock for the last few years, you know that Facebook is the first and last word in social networking.  Everyone has a Facebook account – from your local store to the 10-year old school child.  Because of this ability to be completely connected to everyone in your entire life, keeping a Facebook page for a professional business can be tricky. For the most part, I use Facebook strictly for personal matters.  I am friends only with friends I know in the “real” world (as opposed to my “virtual” online friends) and with family, of course.  I chat with friends on Facebook and upload personal photos to share with family who are far away.  I hope this doesn’t make readers from my professional life feel left out.  You can follow me on Facebook at www.facebook.com/SQLAuth, but you should know that Twitter is probably the better place to find updates about SQL Server and my blog (you can follow me on Twitter at www.twitter.com/pinaldave). There are definitely businesses who keep in touch with their clients using Facebook, but I felt the need to keep my personal and professional life separate.  That’s why I was so excited to find out Google was coming out with their own social media site, Google+.  On Google+ I post some personal things as well, and there is a lot of overlap between what I put on Facebook and what I put on Google+.  But since Google+ has become so popular amongst the “techie” crowd, I have found that it’s a good place to follow some of the stars of the Microsoft world, like Scott Hanselman and Buck Woody. If you are also a member of Google+, I am looking to expand my circle there.  You can find me at https://plus.google.com/104990425207662620918/posts.  Google+ is the newest face in the social media world, and it still hasn’t found a good footing between personal and professional yet.  That’s why I felt it would be a good idea to jump on the site early and help them determine which way to go.  Maybe someday it will be a place where business and personal can mix. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL, Technology Tagged: Social Media

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• SQLAuthority News – Social Media Series – YouTube and Movies

  - by pinaldave

  Pinal Dave on Youtube! Some people might not know it, but YouTube is actually more than a place to watch funny cat videos and people singing their favorite pop songs – it’s actually a social media site.  When you are a member of YouTube you can follow people who regularly post videos, post video responses of your own, and even gain a following for your own videos.  I myself was not aware of YouTube’s potential until recently, when I started to make SQL Server in Sixty Seconds videos. YouTube is very different than other types of social media, and a big factor is that anyone can look at videos without being a member.  Unlike other social media sites, like Twitter and Facebook, you have to have an account in order to participate.  But on YouTube you are even more anonymous.  To make and post videos you need an account, but anyone who comes to the site can look at what you’ve made without signing in or leaving any trace of having seen your material.  This makes YouTube very anonymous and hard to track. However, we should not overlook the power of video on the internet.  Over the past few months I have been making SQL Server in Sixty Second videos and have come to love it.  It is very exciting to be able to talk about a subject that mostly I write about, and for many people video is far more accessible and easy to understand.   I have really enjoyed diving into something new, and would love to have more people check out these videos and give me feedback.  You can find me at www.youtube.com/user/pinaldave. I am very excited with all the possibilities on YouTube and it might just be the technology evangelist in me, but I would love for other people to discover how fun and exciting this site can be, too.  Don’t think of it as just a place to find funny videos and waste a few minutes of your time, think of it as a place to learn and interact with interesting people.  Come watch a few of my videos, while you’re there.  Remember, everything is free and there are no contracts to sign, but I hope that you get as excited as I am and join up.  We need more people creating good content on this site! Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, SQLServer, T SQL, Technology Tagged: Social Media

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• Making large scale changes to an economy in a social game

  - by Zach

  Are there any examples or case studies of social games, specifically on Facebook, where the developer has made drastic changes to the economy? I'm specifically interested in examples where the old economy was based off of purchasing items with Facebook credits then moving to a new model where the same inventory or similar inventory is sold with a soft currency. The closest comparisons I've been able to find so far are looking at iOS games that have gone from purchase models to freemium models, but haven't found a comparable scenario in a social game besides larger scale MMO's.

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• Oracle Database 11gR2 11.2.0.3 Certified with E-Business Suite on Windows

  - by John Abraham

  As a follow up to our original certification announcement, Oracle Database 11g Release 2 (11.2.0.3) is now certified with Oracle E-Business Suite Release 11i and Release 12 on the following Microsoft Windows operating systems: Release 12.1 (12.1.1 and higher) Microsoft Windows Server (32-bit) (2003, 2008) Microsoft Windows x64 (64-bit) (20031, 20081, 2008 R22) Release 12.0 (12.0.4 and higher) Microsoft Windows Server (32-bit) (2003) Microsoft Windows x64 (64-bit) (2003, 2008)1 Release 11i (11.5.10.2 + ATG PF.H RUP 6 and higher) Microsoft Windows Server (32-bit) (2003, 20081) Microsoft Windows x64 (64-bit) (2003, 2008, 2008 R2)1 Notes 1: This OS is a 'database tier only' or 'split tier configuration' platform where the application tier must be on a fully certified E-Business Suite platform. 2: This OS is a 'database tier only' platform for Release 11i. For 12.1.1 or higher, it is also supported on the application tier via the migration process outlined in My Oracle Support Document 1188535.1. Pending Certification E-Business Suite 12.0 with 11.2.0.3 Split Tier Certification on Microsoft Windows x64 (64-bit) (2008 R2) is in progress and will be announced separately. This announcement for Oracle E-Business Suite 11i and R12 includes: Real Application Clusters (RAC) Oracle Database Vault Transparent Data Encryption (Column Encryption) TDE Tablespace Encryption Advanced Security Option (ASO)/Advanced Networking Option (ANO) Export/Import Process for Oracle E-Business Suite Release 11i and Release 12 Database Instances Transportable Database and Transportable Tablespaces Data Migration Processes for Oracle E-Business Suite Release 11i and Release 12 References MOS Document 881505.1 - Interoperability Notes - Oracle E-Business Suite Release 11i with Oracle Database 11g Release 2 (11.2.0) MOS Document 1058763.1 - Interoperability Notes - Oracle E-Business Suite Release 12 with Oracle Database 11g Release 2 (11.2.0) MOS Document 1091086.1 - Integrating Oracle E-Business Suite Release 11i with Oracle Database Vault 11gR2 MOS Document 1091083.1 - Integrating Oracle E-Business Suite Release 12 with Oracle Database Vault 11gR2 MOS Document 216205.1 - Database Initialization Parameters for Oracle E-Business Suite 11i MOS Document 396009.1 - Database Initialization Parameters for Oracle Applications Release 12 MOS Document 823586.1 - Using Oracle 11g Release 2 Real Application Clusters with Oracle E-Business Suite Release 11i MOS Document 823587.1 - Using Oracle 11g Release 2 Real Application Clusters with Oracle E-Business Suite Release 12 MOS Document 403294.1 - Using Transparent Data Encryption (TDE) Column Encryption with Oracle E-Business Suite Release 11i MOS Document 732764.1 - Using Transparent Data Encryption (TDE) Column Encryption with Oracle E-Business Suite Release 12 MOS Document 828223.1 - Using TDE Tablespace Encryption with Oracle E-Business Suite Release 11i MOS Document 828229.1 - Using TDE Tablespace Encryption with Oracle E-Business Suite Release 12 MOS Document 391248.1 - Encrypting Oracle E-Business Suite Release 11i Network Traffic using Advanced Security Option and Advanced Networking Option MOS Document 732764.1 - Using Transparent Data Encryption (TDE) Column Encryption with Oracle E-Business Suite Release 12 MOS Document 557738.1 - Export/Import Process for Oracle E-Business Suite Release 11i Database Instances Using Oracle Database 11g Release 1 or 11g Release 2 MOS Document 741818.1 - Export/Import Process for Oracle E-Business Suite Release 12 Database Instances Using Oracle Database 11g Release 1 or 11g Release 2 MOS Document 1366265.1 - Using Transportable Tablespaces to Migrate Oracle Applications 11i Using Oracle Database 11g Release 2 MOS Document 1311487.1 - Using Transportable Tablespaces to Migrate Oracle E-Business Suite Release 12 Using Oracle Database 11g Release 2 MOS Document 729309.1 - Using Transportable Database to Migrate Oracle E-Business Suite Release 11i Using Oracle Database 10g Release 2 or 11g MOS Document 734763.1 - Using Transportable Database to Migrate Oracle E-Business Suite Release 12 Using Oracle Database 10g Release 2 or 11g MOS Document 1188535.1 - Migrating Oracle E-Business Suite R12 to Microsoft Windows Server 2008 R2 Please also review the platform-specific Oracle Database Installation Guides for operating system and other prerequisites. Related Articles Database 11.2.0.2 Certified with EBS R12 on IBM: Linux on System z EBS R12 Certified with Database 11gR2 on SLES 11 11gR2 11.2.0.3 Database Certified with E-Business Suite

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• Oracle E-Business Suite (WebADI) integration with Oracle Open Office

  - by Harald Behnke

  Another highlight of the new Oracle Open Office Release 3.3 enterprise features is the Oracle E-Business Suite Release 12.1 (WebADI) integration. The WebADI integration in Oracle Open Office for Windows allows you to bring your Oracle E-Business Suite data into an Oracle Open Office Calc spreadsheet, where familiar data entry and modeling techniques can be used to complete your E-Business Suite tasks. You can create formatted spreadsheets on your desktop that allow you to download, view, edit, and create Oracle E-Business Suite data. Use data entry shortcuts (such as copying and pasting or dragging and dropping ranges of cells), or Calc's Open Document Format (ODF V1.2) compliant spreadsheet formulas, to calculate amounts to save time. You can combine speed and accuracy by invoking lists of values for fields within the spreadsheet. After editing the spreadsheet, you can use WebADI's validation functionality to validate the data before uploading it to the Oracle E-Business Suite. Validation messages are returned to the spreadsheet, allowing you to identify and correct invalid. This video shows a hands-on demonstration of the Oracle E-Business Suite integration: Read more about the Oracle Open Office enterprise features.

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• My Doors - Why Standards Matter to Business

  - by [email protected]

  By Brian Dayton on April 8, 2010 9:27 PM "Standards save money." "Standards accelerate projects." "Standards make better solutions." What do these statements mean to you? You buy technology solutions like Oracle Applications but you're a business person--trying to close the quarter, get performance reviews processed, negotiate a new sourcing contract, etc. When "standards" come up in presentations and discussions do you: - Nod your head politely - Tune out and check your smart phone - Turn to your IT counterpart and say "Bob's all over this standards thing, right Bob?" Here's why standards matter. My wife wants new external doors downstairs, ones that would get more light into the rooms. Am I OK with that? "Uhh, sure...it's a little dark in the kitchen." - 24 hours ago - wife calls to tell me that she's going to the hardware store and may look at doors - 20 hours ago - wife pulls into driveway, informs me that two doors are in the back of her station wagon, ready for me to carry - 19 hours ago - I re-discovered the fact that it's not fun to carry a solid wood door by myself - 5 hours ago - Local handyman, who was at our house anyway, tells me that the doors we bought will likely cost 2-3x the material cost in installation time and labor...the doors are standard but our doorways aren't We could have done more research. I could be more handy. Sure. But the fact is, my 1951 house wasn't built with me in mind. They built what worked and called it a day. The same holds true with a lot of business applications. They were designed and architected for one-time use with one use-case in mind. Today's business climate is different. If you're going to use your processes and technology to differentiate your business you should have at least a working knowledge of: - How standards can benefit your business - Your IT organization's philosophy around standards - Your vendor's track-record around standards...and watch for those who pay lip-service to standards but don't follow through The rallying cry in most IT organizations today is "learn more about the business, drop the acronyms." I'm not advocating that you go out and learn how to code in Java. But I do believe it will help your business and your decision-making process if you meet IT ½...even ¼ of the way there. Epilogue: The door project has been put on hold and yours truly has to return the doors to the hardware store tomorrow.

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• In separate data access & business logic layer, can I use Entity framework classes in business layer

  - by Greg

  In separate data access & business logic layer, can I use Entity framework classes in business layer? EDIT: I don't think I will need to swap out the data access layer from my business logic in the future (i.e. will be SQL Server), however I will for the UI layer. Therefore the question is more meant to be are there any major issues with using EF classes for me in the business layer? Seems like there would be less plumbing code.

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• Social Shopping

  - by David Dorf

  I've written about various breeds of social shopping in the past, so I decided to give some thought into a categorization with examples. Below I've listed the different types of social shopping I've observed and some companies that support them. Comments and Ratings -- Commenting on products has been around almost as long as e-commerce. Two popular players in this space are BazaarVoice and PowerReviews. Most shoppers prefer relying on peer reviews rather than retailer descriptions, so the influence over sales is very strong. f-commerce -- A new term that was sure to rear its ugly head when retailers started allowing shopping on Facebook, And its all Elastic Path and Alvenda's fault! Co-shopping -- Retailers like Wet Seal are enabling multiple people to shop together online. This is particularly applicable to fashion, where the real-time exchange of opinions is important. I actually tried this with a co-worker and its pretty cool. Bragging -- Blippy is Twitter for shoppers, allowing purchases to be "tweeted" so you can keep up with your friends. I get alerted when friends download music or apps from iTunes because chances are I'll be interested as well. This covert influence is one-up'ed by Snatter, a service that gives people discounts for tweeting or posting promotions from retailers. This is the petri dish of viral marketing. Advice -- Combine the bragging of Blippy and the opinions from BazaarVoice and you'd get ShopSocially, a social network dedicated to spreading product knowledge amongst informed shoppers. I'm sure if I gave it more thought, a few more types would come to mind, but I've got to get back to work. Now is not the time to be blogging at Oracle!

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• Social IT guy barrier [closed]

  - by sergiol

  Possible Duplicate: How do you deal with people who ask you to fix their computer? Hello. Almost every person that deserves the title of being a programmer as faced the problem of persons that do not even remember the mere existence of those professionals, unless they have serious problems in their computer or some other IT related problem. May be my post will be considered off-topic, but I think it is a very important question. As Joel Spolsky says, IT guys are not Asperger geeks, and they need social life like everybody. But the people that is always asking for favors from us, can ruin deeply our social and personal life. I could experience this by myself. This fact as generated articles like http://www.lifereboot.com/2007/10-reasons-it-doesnt-pay-to-be-the-computer-guy/ and http://ecraazul.wordpress.com/2009/01/29/o-gajo-da-informatica-de-a-a-z/ (I received this one in my mailbox. It is in Portuguese, but I believe it is translated from English). Basically the idea is to criticize people that is always asking us favors. It is even more annoying if you are person very specialized in some subject and a person asks you a completely out-of-that-context question. For example, you are a VBA programmer and somebody says you to that his/her Mobile Internet Pen stopped to work five days ago and needs your help to put it working again. When you go to a doctor to fix your legs, you don't go to an ophthalmologist. You go to an orthopedist. And you pay. I don't how it works in other countries, but in Portugal being a doctor is so an overvalued job, that they earn very much money and almost nobody asks them free favors. So, my question is: what kind of social barrier (or whatever else) do you use to protect yourself from that situation?

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• So You Want to Be a Social Media Director

  - by Mike Stiles

  Do you want to be a Social Media Director? Some say the title is already losing its relevance; that social should be a basic skill that is required and used no matter what your position is inside the enterprise. I suppose that’s visionary, and a fun thing for thought leaders to say. But in the vast majority of business organizations, we’re so far away from that reality that the thought of not having someone driving social’s implementation and guiding its proper usage conjures up images of anarchy. That said, social media has become so broad, so catch-all, and so extended across business functions, that today’s Social Media Director, depending on the size of their staff, must make jacks-of-all-trades look like one-trick-ponies. Just as the purview of the CMO has grown all-encompassing, the disciplines required of their heads of social are stacking up. Master of Content Every social pipeline you build must stay filled, with quantity and quality. Content takes time, and the job never stops. Never. And no, it’s not true that anybody can write. Master of Customer Experience You must have a passion for hearing from customers and making them really happy. Master of PR You must know how to communicate and leverage the trust you’ve built when crises strike. Couldn’t hurt to be a Master of Politics. Master of Social Technology So many social management tools on the market. You have to know what social tech ecosystem makes sense and avoid piecemeal point solutions. Master of Business Development Social for selling and prospecting is hot, and you have to know how to use social to do it. Master of Analytics Nothing else matters if you can’t prove social is helping the brand. That’s right, creative content guy has to also be a math and stats geek. Good luck with that. Master of Paid Media You’ve got to learn the language, learn the tactics, learn the vendors and learn how to measure results. Master of Education Guess who gets to teach everyone who has no clue how to use social for business. Master of Personal Likability You’ll be leading the voice, tone, image and personality of the brand. If you don’t instinctively know how to be liked by actual people, the brand will be starting from a deficit. How deep must you go in this parade of masteries? Again, that depends on your employer’s maturity level in social. Serious players recognize these as distinct disciplines requiring true experts for maximum effect. Less serious players will need you to execute personally in many of these areas. Do the best you can, and try to grow quickly at each. If you’re the sole person executing all social…well…you’re in the game of managing expectations and trying to socially educate your employer. The good news is, you should be making a certifiable killing. If you’re alone and your salary is modest, time to understand how many brands out there crave what you’ve mastered. Not to push back against thought leaders, but the need for brand social leadership has not gone away…not even a little bit. @mikestiles @oraclesocialPhoto: Stefan Wagner, freeimages.com

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• Brazil is Hot for Social Media

  - by Mike Stiles

  Today’s guest blog is from Oracle SVP Product Development Reggie Bradford, fresh off a visit to Sao Paulo, Brazil where he spoke at the Dachis Social Business Summit and spent some time getting a personal taste for the astonishing growth of social in Brazil, both in terms of usage and engagement. I knew it was big, but I now have an all-new appreciation for why the Wall Street Journal branded Brazil the “social media capital of the universe.” Brazil has the world’s 5th largest economy, an expanding middle class, an active younger demo market, a connected & outgoing culture, and an ongoing embrace of the social media platforms. According to comScore's 2012 Brazil Digital Future in Focus report, 97% are using social media, and that’s not even taking mobile-only users into account. There were 65 million Facebook users in 2012, spending an average 535 minutes there, up 208%. It’s one of Twitter’s fastest growing markets and the 2nd biggest market for YouTube. Instagram usage has grown over 300% since last year. That by itself is exciting, but look at the opportunity for social marketing brands. 74% of Brazilian social users follow brands on Facebook, and 59% have praised a company on either Twitter or Facebook. A 2011 Oh! Panel study found 81% of social networkers there used social to research new products and 75% went there looking for discounts. B2C eCommerce sales in Brazil is projected to hit $26.9 billion by 2015. I bet I’m not the only one who sees great things ahead, and I was fortunate enough give a keynote ABRADI, an association of leading digital agencies in Brazil with 53 execs from 35 agencies attending. I was also afforded the opportunity to give my impressions of what’s going on in Brazil to Jornal Propoganda & Marketing, one of the most popular publications in Latin America for marketers. I conveyed that especially in an environment like Brazil, where social users are so willing to connect and engage brands, marketers need to back away from the heavy-handed, one-way messaging of old school advertising and move toward genuine relationships and trust-building. To aide in this, organizational and operation changes must be embraced inside the enterprise. We've talked often about the new, tighter partnership forming between the CIO and CMO. If this partnership is not encouraged, fostered and resourced, the increasing amount of time consumers spend on mobile and digital, and the efficiencies and integrations offered by cloud-based software cannot be exploited. These are the kinds of changes that can yield social data that, when combined with enterprise data, helps you come to know your social audiences intimately and predict their needs. Consumers are always connected and need your brand to be accessible at any time, be it for information or customer service. And, of course, all of this is happening quite publicly. The holistic, socially-enable enterprise connects social to customer service systems and all other customer touch points, facilitating the kind of immediate, real-time, gratifying response customers are coming to expect. Social users in Brazil are highly active and clearly willing to meet us as brands more than halfway. Empowering yourself with a social management technology platform will have you set up to maximize this booming social market…from listening & monitoring to engagement to analytics to workflow & automation to globalization & language support. Brands, it’s time to be as social as the great people of Brazil are. Obrigado! @reggiebradfordPhoto: Gualberto107, freedigitalphotos.net

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• The Social Enterprise: Gangnam Style

  - by Mike Stiles

  Are only small and medium businesses able to put social strategies in place, generate consistent, compelling content for customers, and be nimble enough to listen and respond to the social communities they build? Or are enterprise organizations eagerly and effectively adopting social as well? It depends on whom inside the organization you ask. A study from Attensity looked at who “gets” social inside enterprise organizations. The results were unsurprising. Mostly, Generation X and Y employees who came of age with social as part of their lives and as a key communications vehicle understand it. Imagine being a 25-year-old at a company that bans employees from accessing Facebook at work. You may as well tell them they can’t use phones and must do all calculations on an abacus. To them, such policy is absent of real-world logic and signals to them the organization is destined to be the victim of an up-and-comer. After that, it’s senior management that gets social. You don’t get to be in senior management without reading a few things and paying attention. Most senior managers are well aware of the impact social has had and will have, though they may be unsure of what to do about it. The better ones will utilize those on the inside who do inherently know how to communicate and build virtual relationships using social. The very best will get the past out of the way for these social innovators, so the new communications can be enacted minus counterproductive dictums, double-clutching, meeting-creep, and all the other fading internal practices that water down content and impede change. Organizationally, the Attensity study found 81% of enterprise companies believe failing to embrace social will result in their being left behind. Yet our old friend fear still has many captive in its clutches. 79% feel overwhelmed by the volume of social data available, something a social technology partner with goal-oriented analytics expertise could go a long way toward alleviating. Then there’s the fear of social having a negative impact. This comes from a lack of belief in the product, the customer service, or both. The public uses social not to go out and slay brands. They’re using it to be honest. If the fear is that honesty will reflect badly on the brand, the brand has much bigger, broader problems than what happens on Facebook. Sadly, most enterprise organizations still see social as a megaphone, a one-way channel with which to hit people with ads. They either don’t understand social relationships, or don’t want any. The truly unenlightened manager will always say, “We help them by selling them our stuff.” “Brand affinity” is a term, it’s just not one assigned much value in enterprise organizations. Which brings us to Psy, the Korean performer whose Internet video phenom “Gangnam Style,” as of this writing, has been viewed 438,550,238 times on YouTube. It’s bigger than anything a brand will probably ever publish. Most brands would never have seen the point of making or publishing it. But a funny thing happened on the way to Internet success. The video literally doubled the stock price of Psy’s father’s software firm. NH Investment and Securities said, "The positive sentiment has attracted investors just because of the fact the company is owned by Psy's father and uncle.” The company wasn’t mentioned or seen in the video in any way, yet reaped tangible rewards just for being tangentially associated with it. Imagine your brand being visibly and directly responsible for such a smash and tell me it’s worthless. When enterprise organizations embrace the value of igniting passions, making people happier, solving their problems, informing them, helping them have fun, etc., then they will have fully embraced social, and will reap the brand affinity rewards of heightened awareness, brand loyalty and yes, sales.

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• Business layer: Looking for a complete reference ?

  - by odiseh

  hi I'm studying business layer and need a complete reference which covers issues about "how to manage dependency between business layer and other layers", "how many ways are there to send data between layers" and most important for me "how to group business logic and make business component". do you know any reference?

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• How Social Is Your Contact Center?

  - by Charles Knapp

  More than 75% of consumers have complained on a social site after a poor customer experience. Yet, 70% of companies have little understanding of the social media conversations about their brand. To deliver upon your brand promise, retain customers, and increase their lifetime value, you must deliver great customer experiences across social, mobile, phone, and chat channels. Siloed channels produce poor customer experiences. Social channels must integrate with the people, processes, technology, and traditional channels used to satisfy customers. The more effective a company’s social marketing, the greater the demand for effective social service. However, service is not a job for social marketers. It is a job for service specialists, focused on KPIs such as response time, first contact resolution, satisfaction, churn, retention, and customer lifetime value. Most social-enabled contact centers are at the early adopter stage, attempting to “bolt on” social media as a side process. Many are experiencing inconsistent customer experiences, higher costs, and negligible return on investments. Service leaders should consider carefully how to integrate social channels with their current customer service and support people, processes, technology, and channels. Here is one company realizing success: the pre-integrated Oracle RightNow Social Experience “empowers our contact center operations by enabling our agents to join customer conversations that are happening on social sites like Twitter and Facebook and integrate those conversations into our overall multichannel customer engagement processes.” — Lisa Larson, Drugstore.com

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• Measuring Social Media Efforts

  - by David Dorf

  So you're on the bandwagon and you've created a Facebook page, you're tweeting everyday, and maybe you've even got a YouTube channel. Now what? After you put any program in place, you need to measure, set new goals, then execute and this is no different. But how does one measure social media efforts? First, I guess we need some goals. Typical ones might be to acquire customers, engage them, then convert them. So that translates to: Increase Facebook fans and Twitter followers Increase comments/posting and retweets Increase redemption of offers via Facebook and Twitter Counting fans and followers is easy, and tracking the redemption of coupons isn't that hard either, but measuring engagement is a tough one. How do you know whether your fans are reading your posts, and whether your posts have any meaning to them? For Facebook, the fan page administrator has access to analytics called Facebook Insights. There you can check weekly metrics such as total fans, new fans, lost fans, demographics of fans, number of postings, numbers clicks, etc. Not nearly as comprehensive as Google Analytics, but well on its way. For Twitter, getting information is a little tougher. Again, its easy to track followers and you can use tools like TweetMeme to encourage and track retweets. An interesting website called WeFollow tries to measure influence for certain topics. For example, the top three influencers for the topic "retail" are retailweek, retailwire, and retailerdaily. Other notables are #10 BestBuy, #11 GapOfficial, #12 JeffPR, and #17 OracleRetail. I assume influence is calculated based on number of followers, number of retweets, frequency of tweets, and perhaps depth of dialogs. If you want to get serious about monitoring and measuring social marketing efforts, you'd be wise to invest in a strong tool. Several are listed on this wiki, including big ones like Radian6, Nielsen, Omniture, and Buzzient. Buzzient might be particularly interesting because its integrated with Oracle CRM OnDemand -- see the demo. As always, I'm interested in hearing how others approach goal setting and monitoring of social media efforts, so feel free to post comments.

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• Cut Caseload Costs, Speed Service Delivery For Social Services

  - by michael.seback

  Lower Caseload Costs, Speedier Service Delivery with New Oracle Social Services Solution Oracle has just introduced a new solution for social services agencies that's designed to help case workers address the challenges of rising workloads and growing demands by citizens for additional services. In the past, IT departments developed custom software in an effort to meet program outcomes. "Because this capability is out of the box with the Oracle solution, there's less complexity for organizations and an overall lower total cost of ownership," says Kimberly Ellison-Taylor, Oracle's executive director of health and human services. "Self service brings costs down to just pennies per interaction and makes it possible for clients to receive government services more quickly," Ellison-Taylor says. read more

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• SQLAuthority News – Social Media Series – LinkedIn and Professional Profile

  - by pinaldave

  Pinal Dave on LinkedIn! It seems like a few year ago, there was a big “boom” in social media websites.  All of a sudden there were so many sites to choose from.  MySpace or Orkut?  Blogging websites for your business or a LinkedIn account?  The nature of the internet is to always be changing, but I believe that out of this huge growth of websites, a few have come to stay.  Facebook is obviously the leader in social media networking, especially for your personal life.  Blogging is great, but it can be more of a way to get your ideas out there, rather than a place for people to connect to you professionally.  If you want to have a professional “face” on the internet, LinkedIn is the way to go. LinkedIn is best explained as “professional Facebook.”  This is simplifying things a little bit too much, but it is certainly a website where you link up with professional contacts, so that others can see where you have worked, who you have worked with, and what projects you have done.  This is a much better place for professional contacts to find you than someplace like Facebook, where all they will see is your face and maybe picture of you at a birthday party or something like that! Because so much of my SQL Server life is conducted on the internet, especially on my blog, I felt that it would be a good idea to have a well-maintained LinkedIn web page as well, so that if anyone is curious about me and my credentials they can quickly and easily find me and see that I am for real, and not someone pretending to know a lot about SQL Server. My linked in profile is www.linkedin.com/in/pinaldave.  I keep all my professional information here, and I update it as often as possible.  Feel free to come find me, especially if you would like to “link up” and share professional information.  The technology world is becoming more and more interconnected, and more and more international.  I feel that it is very important to stay linked up virtually, because so many of us are so far apart physically. I try to keep very connected with my LinkedIn profile.  I let anyone connect with me, and I read updates from the professional world very often.  I keep this profile updated, but do not post things about my personal life or anything that I might put on Twitter, for example.  I also include my e-mail address here, if you would like to contact me professionally.  This is the best place for me to conduct business. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, SQLServer, T SQL, Technology Tagged: Social Media

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• Silverlight 4 + RIA Services - Ready for Business: Starting a New Project with the Business Applicat

  To kick off our series, I wanted to focus on our goal of helping you focus on your business, not plumbing code.  The first place you will see this in the pre-build components in the Business Application Template.  It describes a prescriptive application structure, looks great and is easily customizable.     After you have successfully installed Silverlight 4 for developers (which includes RIA Services) you will have a couple of new projects in the Silverlight section. ...Did you know that DotNetSlackers also publishes .net articles written by top known .net Authors? We already have over 80 articles in several categories including Silverlight. Take a look: here.

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• How Oracle Business Consulting Can Help Maximize the Business Value of your Oracle Investments

  Chris Hendryx, Senior Director updates listeners on Oracle Business Consulting, and gives tips on how to maximize the value of their investments in Oracle.

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• Manage Your Favorite Social Accounts in Chrome and Iron with Seesmic

  - by Asian Angel

  Are you looking for a way to manage your Twitter, Facebook, Google Buzz, LinkedIn, and Foursquare accounts all in one place? Using the Seesmic Web App for Chrome and Iron you can access your favorite accounts and manage them in a single, simple-to-use interface. A feature that we loved from the start was the ability to access Twitter without creating a special Seesmic account. And in these days of multiple accounts who needs another one to complicate things up? All that you need to do is to sign in with your user name/e-mail along with your password. You do have to authorize access for Seesmic to connect with your account but the whole process (login & authorization) is handled in a single window instance. Now on to a quick look at some of the UI features… The sidebar allows you to add additional columns to the main interface, set your favorite location for Trends, and tie in additional social services as desired. You can also access additional options and controls in the upper right corner. When you are ready to start tweeting click in the blank at the top and enter your text, etc. in the convenient drop-down window that appears. Another nice perk is the ability to switch to a black and grey theme if the white is too bright for your needs. The Seesmic web app provides a simple-to-use, highly efficient way to manage your Twitter account and other favorite social services in a single tab interface. Seesmic [Chrome Web Store] Latest Features How-To Geek ETC Should You Delete Windows 7 Service Pack Backup Files to Save Space? What Can Super Mario Teach Us About Graphics Technology? Windows 7 Service Pack 1 is Released: But Should You Install It? How To Make Hundreds of Complex Photo Edits in Seconds With Photoshop Actions How to Enable User-Specific Wireless Networks in Windows 7 How to Use Google Chrome as Your Default PDF Reader (the Easy Way) Manage Your Favorite Social Accounts in Chrome and Iron with Seesmic E.T. II – Extinction [Fake Movie Sequel Video] Remastered King’s Quest Games Offer Classic Gaming on Modern Machines Compare Your Internet Cost and Speed to Global Averages [Infographic] Orbital Battle for Terra Wallpaper WizMouse Enables Mouse Over Scrolling on Any Window

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• My Doors - Why Standards Matter to Business

  - by Brian Dayton

  "Standards save money." "Standards accelerate projects." "Standards make better solutions."   What do these statements mean to you? You buy technology solutions like Oracle Applications but you're a business person--trying to close the quarter, get performance reviews processed, negotiate a new sourcing contract, etc.   When "standards" come up in presentations and discussions do you: -          Nod your head politely -          Tune out and check your smart phone -          Turn to your IT counterpart and say "Bob's all over this standards thing, right Bob?"   Here's why standards matter. My wife wants new external doors downstairs, ones that would get more light into the rooms. Am I OK with that? "Uhh, sure...it's a little dark in the kitchen."   -          24 hours ago - wife calls to tell me that she's going to the hardware store and may look at doors -          20 hours ago - wife pulls into driveway, informs me that two doors are in the back of her station wagon, ready for me to carry -          19 hours ago - I re-discovered the fact that it's not fun to carry a solid wood door by myself -          5 hours ago - Local handyman, who was at our house anyway, tells me that the doors we bought will likely cost 2-3x the material cost in installation time and labor...the doors are standard but our doorways aren't   We could have done more research. I could be more handy. Sure. But the fact is, my 1951 house wasn't built with me in mind. They built what worked and called it a day.   The same holds true with a lot of business applications. They were designed and architected for one-time use with one use-case in mind. Today's business climate is different. If you're going to use your processes and technology to differentiate your business you should have at least a working knowledge of: -          How standards can benefit your business -          Your IT organization's philosophy around standards -          Your vendor's track-record around standards...and watch for those who pay lip-service to standards but don't follow through   The rallying cry in most IT organizations today is "learn more about the business, drop the acronyms." I'm not advocating that you go out and learn how to code in Java. But I do believe it will help your business and your decision-making process if you meet IT ½...even ¼ of the way there.   Epilogue: The door project has been put on hold and yours truly has to return the doors to the hardware store tomorrow.

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• Oracle's Social Services Solution: The Citizen Demo

  - by michael.seback

  See how Oracle's Social Services Solution can transform interactions between the public and government agencies. Watch "The Citizen" demo here

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• Describe business logic with diagrams

  - by Nikos M.

  I am currently developing a web application for my thesis.I was asked by my professor to make diagrams to describe the business logic. Since I don't have a prior experience, I am pretty confused with all the terminology. I managed to clarify,I think, what business rules and business logic are, but I can't find out how you describe the business logic. Is it something particular or is it something more general? Do I need to learn UML? Does the fact that I use MVC affects the way I'll describe it?

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• In Social Relationship Management, the Spirit is Willing, but Execution is Weak

  - by Mike Stiles

  In our final talk in this series with Aberdeen’s Trip Kucera, we wanted to find out if enterprise organizations are actually doing anything about what they’re learning around the importance of communicating via social and using social listening for a deeper understanding of customers and prospects. We found out that if your brand is lagging behind, you’re not alone. Spotlight: How was Aberdeen able to find out if companies are putting their money where their mouth is when it comes to implementing social across the enterprise? Trip: One way to think about the relative challenges a business has in a given area is to look at the gap between “say” and “do.” The first of those words reveals the brand’s priorities, while the second reveals their ability to execute on those priorities. In Aberdeen’s research, we capture this by asking firms to rank the value of a set of activities from one on the low end to five on the high end. We then ask them to rank their ability to execute those same activities, again on a one to five, not effective to highly effective scale. Spotlight: And once you get their self-assessments, what is it you’re looking for? Trip: There are two things we’re looking for in this analysis. The first is we want to be able to identify the widest gaps between perception of value and execution. This suggests impediments to adoption or simply a high level of challenge, be it technical or otherwise. It may also suggest areas where we can expect future investment and innovation. Spotlight: So the biggest potential pain points surface, places where they know something is critical but also know they aren’t doing much about it. What’s the second thing you look for? Trip: The second thing we want to do is look at specific areas in which high-performing companies, the Leaders, are out-executing the Followers. This points to the business impact of these activities since Leaders are defined by a set of business performance metrics. Put another way, we’re correlating adoption of specific business competencies with performance, looking for what high-performers do differently. Spotlight: Ah ha, that tells us what steps the winners are taking that are making them winners. So what did you find out? Trip: Generally speaking, we see something of a glass curtain when it comes to the social relationship management execution gap. There isn’t a single social media activity in which more than 50% of respondents indicated effectiveness, which would be a 4 or 5 on that 1-5 scale. This despite the fact that 70% of firms indicate that generating positive social media mentions is valuable or very valuable, a 4 or 5 on our 1-5 scale. Spotlight: Well at least they get points for being honest. The verdict they’re giving themselves is that they just aren’t cutting it in these highly critical social development areas. Trip: And the widest gap is around directly engaging with customers and/or prospects on social networks, which 69% of firms rated as valuable but only 34% of companies say they are executing well. Perhaps even more interesting is that these two are interdependent since you’re most likely to generate goodwill on social through happy, engaged customers. This data also suggests that social is largely being used as a broadcast channel rather than for one-to-one engagement. As we’ve discussed previously, social is an inherently personal media. Spotlight: And if they’re still using it as a broadcast channel, that shows they still fail to understand the root of social and see it as just another outlet for their ads and push-messaging. That’s depressing. Trip: A second way to evaluate this data is by using Aberdeen’s performance benchmarking. The story is both a bit different, but consistent in its own way. The first thing we notice is that Leaders are more effective in their execution of several key social relationship management capabilities, namely generating positive mentions and engaging with “influencers” and customers. Based on the fact that Aberdeen uses a broad set of performance metrics to rank the respondents as either “Leaders” (top 35% in weighted performance) or “Followers” (bottom 65% in weighted performance), from website conversion to annual revenue growth, we can then correlated high social effectiveness with company performance. We can also connect the specific social capabilities used by Leaders with effectiveness. We spoke about a few of those key capabilities last time and also discuss them in a new report: Social Powers Activate: Engineering Social Engagement to Win the Hidden Sales Cycle. Spotlight: What all that tells me is there are rewards for making the effort and getting it right. That’s how you become a Leader. Trip: But there’s another part of the story, which is that overall effectiveness, even among Leaders, is muted. There’s just one activity in which more than a majority of Leaders cite high effectiveness, effectiveness being the generation of positive buzz. While 80% of Leaders indicate “directly engaging with customers” through social media channels is valuable, the highest rated activity among Leaders, only 42% say they’re effective. This gap even among Leaders shows the challenges still involved in effective social relationship management. @mikestilesPhoto: stock.xchng

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• BlissControl Is a Settings Management Dashboard for Popular Social Networks

  - by Jason Fitzpatrick

  BlissControl is a simple web app that organizes the different settings menus of over a dozen social networks and services into a streamlined dashboard to help you change your profile pic, privacy settings, and more. Much like previously reviewed NotificationControl and MyPermissions (which help you check and set email notifications and app permissions, respectively), BlissControl also takes the very convoluted menus of web-apps and social media sites and makes them super easy to navigate. You can easily click right through the page you need on Facebook, Flickr, Twitter, and more–you’ll no longer need to visit each service and click through a maze of menus to get to the right place to change your password or swap your profile pic. BlissControl is simply a dashboard that directs you to the appropriate page within the service you already use–you never share your login credentials with BlissControl. Hit up the link below to take it for a spin. BlissControl [via AddictiveTips] How to Own Your Own Website (Even If You Can’t Build One) Pt 1 What’s the Difference Between Sleep and Hibernate in Windows? Screenshot Tour: XBMC 11 Eden Rocks Improved iOS Support, AirPlay, and Even a Custom XBMC OS

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