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• Social Business Forum Milano: Day 1

  - by me

  div.c50 {font-family: Helvetica;} div.c49 {position: relative; height: 0px; overflow: hidden;} span.c48 {color: #333333; font-size: 14px; line-height: 18px;} div.c47 {background-color: #ffffff; border-left: 1px solid rgba(0, 0, 0, 0.098); border-right: 1px solid rgba(0, 0, 0, 0.098); background-clip: padding-box;} div.c46 {color: #666666; font-family: arial, helvetica, sans-serif; font-weight: normal} span.c45 {line-height: 14px;} div.c44 {border-width: 0px; font-family: arial, helvetica, sans-serif; margin: 0px; outline-width: 0px; padding: 0px 0px 10px; vertical-align: baseline} div.c43 {border-width: 0px; margin: 0px; outline-width: 0px; padding: 0px 0px 10px; vertical-align: baseline;} p.c42 {color: #666666; font-family: arial, helvetica, sans-serif} span.c41 {line-height: 14px; font-size: 11px;} h2.c40 {font-family: arial, helvetica, sans-serif} p.c39 {font-family: arial, helvetica, sans-serif} span.c38 {font-family: arial, helvetica, sans-serif; font-size: 80%; font-weight: bold} div.c37 {color: #999999; font-size: 14px; font-weight: normal; line-height: 18px} div.c36 {background-clip: padding-box; background-color: #ffffff; border-bottom: 1px solid #e8e8e8; border-left: 1px solid rgba(0, 0, 0, 0.098); border-right: 1px solid rgba(0, 0, 0, 0.098); cursor: pointer; margin-left: 58px; min-height: 51px; padding: 9px 12px; position: relative; z-index: auto} div.c35 {background-clip: padding-box; background-color: #ffffff; border-bottom: 1px solid #e8e8e8; border-left: 1px solid rgba(0, 0, 0, 0.098); border-right: 1px solid rgba(0, 0, 0, 0.098); cursor: pointer; margin-left: 58px; min-height: 51px; padding: 9px 12px; position: relative} div.c34 {overflow: hidden; font-size: 12px; padding-top: 1px;} ul.c33 {padding: 0px; margin: 0px; list-style-type: none; opacity: 0;} li.c32 {display: inline;} a.c31 {color: #298500; text-decoration: none; outline-width: 0px; font-size: 12px; margin-left: 8px;} a.c30 {color: #999999; text-decoration: none; outline-width: 0px; font-size: 12px; float: left; margin-right: 2px;} strong.c29 {font-weight: normal; color: #298500;} span.c28 {color: #999999;} div.c27 {font-family: arial, helvetica, sans-serif; margin: 0px; word-wrap: break-word} span.c26 {border-width: 0px; width: 48px; height: 48px; border-radius: 5px 5px 5px 5px; position: absolute; top: 12px; left: 12px;} small.c25 {font-size: 12px; color: #bbbbbb; position: absolute; top: 9px; right: 12px; float: right; margin-top: 1px;} a.c24 {color: #999999; text-decoration: none; outline-width: 0px; font-size: 12px;} h3.c23 {font-family: arial, helvetica, sans-serif} span.c22 {font-family: arial, helvetica, sans-serif} div.c21 {display: inline ! important; font-weight: normal} span.c20 {font-family: arial, helvetica, sans-serif; font-size: 80%} a.c19 {font-weight: normal;} span.c18 {font-weight: normal;} div.c17 {font-weight: normal;} div.c16 {margin: 0px; word-wrap: break-word;} a.c15 {color: #298500; text-decoration: none; outline-width: 0px;} strong.c14 {font-weight: normal; color: inherit;} span.c13 {color: #7eb566; text-decoration: none} span.c12 {color: #333333; font-family: arial, helvetica, sans-serif; font-size: 14px; line-height: 18px} a.c11 {color: #999999; text-decoration: none; outline-width: 0px;} span.c10 {font-size: 12px; color: #999999; direction: ltr; unicode-bidi: embed;} strong.c9 {font-weight: normal;} span.c8 {color: #bbbbbb; text-decoration: none} strong.c7 {font-weight: bold; color: #333333;} div.c6 {font-family: arial, helvetica, sans-serif; font-weight: normal} div.c5 {font-family: arial, helvetica, sans-serif; font-size: 80%; font-weight: normal} p.c4 {font-family: arial, helvetica, sans-serif; font-size: 80%; font-weight: normal} h3.c3 {font-family: arial, helvetica, sans-serif; font-weight: bold} span.c2 {font-size: 80%} span.c1 {font-family: arial,helvetica,sans-serif;} Here are my impressions of the first day of the Social Business Forum in Milano A dialogue on Social Business Manifesto - Emanuele Scotti, Rosario Sica The presentation was focusing on Thesis and Anti-Thesis around Social Business My favorite one is: Peter H. Reiser ?@peterreiser social business manifesto theses #2: organizations are conversations - hello Oracle Social Network #sbf12 Here are the Thesis (auto-translated from italian to english) From Stress to Success - Pragmatic pathways for Social Business - John Hagel John Hagel talked about challenges of deploying new social technologies. Below are some key points participant tweeted during the session. 6hRhiannon Hughes ?@Rhi_Hughes Favourite quote this morning 'We need to strengthen the champions & neutralise the enemies' John Hagel. Not a hard task at all #sbf12 Expand Reply Retweet Favorite 8hElena Torresani ?@ElenaTorresani Minimize the power of the enemies of change. Maximize the power of the champions - John Hagel #sbf12 Expand Reply Retweet Favorite 8hGaetano Mazzanti ?@mgaewsj John Hagel change: minimize the power of the enemies #sbf12 Expand Reply Retweet Favorite 8hGaetano Mazzanti ?@mgaewsj John Hagel social software as band-aid for poor leadtime/waste management? mmm #sbf12 Expand Reply Retweet Favorite 8hElena Torresani ?@ElenaTorresani "information is power. We need access to information to get power"John Hagel, Deloitte &Touche #sbf12http://instagr.am/p/LcjgFqMXrf/ View photo Reply Retweet Favorite 8hItalo Marconi ?@italomarconi Information is power and Knowledge is subversive. John Hagel#sbf12 Expand Reply Retweet Favorite 8hdanielce ?@danielce #sbf12 john Hagel: innovation is not rational. from Milano, Milano Reply Retweet Favorite 8hGaetano Mazzanti ?@mgaewsj John Hagel: change is a political (not rational) process #sbf12 Expand Reply Retweet Favorite Enterprise gamification to drive engagement - Ray Wang Ray Wang did an excellent speech around engagement strategies and gamification More details can be found on the Harvard Business Review blog Panel Discussion: Does technology matter? Understanding how software enables or prevents participation Christian Finn, Ram Menon, Mike Gotta, moderated by Paolo Calderari Below are the highlights of the panel discussions as live tweets: 2hPeter H. Reiser ?@peterreiser @cfinn Q: social silos: mega trend social suites - do we create social silos + apps silos + org silos ... #sbf12 Expand Reply Delete Favorite 2hPeter H. Reiser ?@peterreiser @cfinn A: Social will be less siloed - more integrated into application design. Analyatics is key to make intelligent decisions #sbf12 Expand Reply Delete Favorite 2hPeter H. Reiser ?@peterreiser @MikeGotta - A: its more social be design then social by layer - Better work experience using social design. #sbf12 Expand Reply Delete Favorite 2hPeter H. Reiser ?@peterreiser Ram Menon: A: Social + Mobile + consumeration is coming together#sbf12 Expand Reply Delete Favorite 2hPeter H. Reiser ?@peterreiser Q: What is the evolution for social business solution in the next 4-5 years? #sbf12 Expand Reply Delete Favorite 2hPeter H. Reiser ?@peterreiser @cfinn Adoption: A: User experience is king - no training needed - We let you participate into a conversation via mobile and email#sbf12 Expand Reply Delete Favorite 2hPeter H. Reiser ?@peterreiser @MikeGotta A:Adoption - how can we measure quality? Literacy - Are people get confident to talk to a invisible audience ? #sbf12 Expand Reply Delete Favorite 2hPeter H. Reiser ?@peterreiser Ram Meno: A:Adoption - What should I measure ? Depend on business goal you want to active? #sbf12 Expand Reply Delete Favorite 2hPeter H. Reiser ?@peterreiser Q: How can technology facilitate adoption #sbf12 Expand Reply Delete Favorite 2hPeter H. Reiser ?@peterreiser #sbf12 @cfinn @mgotta Ram Menon at panel discussion about social technology @oraclewebcenter http://pic.twitter.com/Pquz73jO View photo Reply Delete Favorite 2hPeter H. Reiser ?@peterreiser Ram Menon: 100% of data is in a system somewhere. 100% of collective intelligence is with people. Social System bridge both worlds Expand Reply Delete Favorite 2hPeter H. Reiser ?@peterreiser #sbf12 @MikeGotta Adoption is specific to the culture of the company Expand Reply Delete Favorite 2hPeter H. Reiser ?@peterreiser @cfinn - drive adoption is important @MikeGotta - activity stream + watch list is most important feature in a social system #sbf12 Expand Reply Delete Favorite 2hPeter H. Reiser ?@peterreiser @MikeGotta Why just adoption? email as 100% adoption? #sbf12 Expand Reply Delete Favorite 2hPeter H. Reiser ?@peterreiser @MikeGotta Ram Menon respond: there is only 1 questions to ask: What is the adoption? #sbf12 @socialadoption you like this ? #sbf12 Expand Reply Delete Favorite 3hPeter H. Reiser ?@peterreiser @MikeGotta - just replacing old technology (e.g. email) with new technology does not help. we need to change model/attitude #sbf12 Expand Reply Delete Favorite 3hPeter H. Reiser ?@peterreiser Ram Menon: CEO mandated to replace 6500 email aliases with Social Networking Software #sbf12 Expand Reply Delete Favorite 3hPeter H. Reiser ?@peterreiser @MikeGotta A: How to bring interface together #sbf12 . Going from point tools to platform, UI, Architecture + Eco-system is important Expand Reply Delete Favorite 3hPeter H. Reiser ?@peterreiser Q: How is technology important in Social Business #sbf12 A:@cfinn - technology is enabler , user experience -easy of use is important Expand Reply Delete Favorite 3hPeter H. Reiser ?@peterreiser @cfinn particiapte in panel "Does technology matter? Understanding how software enables or prevents participation" #sbf #webcenter

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• Best social networking places for programmers.

  - by Chevex

  I love the programming industry a lot, but I don't have many colleagues that aren't introverted and/or anti-social, or self-centered. What are some good places online to find programming friends that I could share my adventures with? I love stack overflow and related sites but they are more technical and don't really allow you to put up a personal project just for people to see and critique. Any suggestions? A good forum would be great! The only ones I can find are usually full of inexperienced people who just "want" to be a programmer. I'm looking more for a place who's members are already programmers discussing programming topics.

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• Oracle Enterprise Manager 12c Integration With Oracle Enterprise Manager Ops Center 11g

  - by Scott Elvington

  In a blog entry earlier this year, we announced the availability of the Ops Center 11g plug-in for Enterprise Manager 12c. In this article I will walk you through the process of deploying the plug-in on your existing Enterprise Manager agents and show you some of the capabilities the plug-in provides. We'll also look at the integration from the Ops Center perspective. I will show you how to set up the connection to Enterprise Manager and give an overview of the information that is available. Installing and Configuring the Ops Center Plug-in The plug-in is available for download from the Self Update page (Setup ? Extensibility ? Self Update). The plug-in name is “Ops Center Infrastructure stack”. Once you have downloaded the plug-in you can navigate to the Plug-In management page (Setup ? Extensibility ? Plug-ins) to begin deployment. The plug-in must first be deployed on the Management Server. You will need to provide the repository password of the SYS user in order to deploy the plug-in to the Management Server. There are a few pre-requisites that need to be completed on the Ops Center side before the plug-in can be deployed and configured on the desired Enterprise Manager agents. Any servers, whether physical or virtual, for which you wish to see metrics and alerts need to be managed by Ops Center. This means that the Operating System needs to have an Ops Center management agent installed as a minimum. The plug-in can provide even more value when Ops Center is also managing the other “layers of the stack”, for example the service processor, the blade chassis or the XSCF of an M-Series server. The more information that Ops Center has about the stack, the more information that will be visible within Enterprise Manager via the plug-in. In order to access the information within Ops Center, the plug-in requires a user to connect as. This user does not require any particular Ops Center permissions or roles, it simply needs to exist. You can create a specific “EMPlugin” user within Ops Center or use an existing user. Oracle recommends creating a specific, non-privileged user account within Ops Center for this purpose. From the Ops Center Administration section, select Enterprise Controller, click the Users tab and finally click the Add User icon to create the desired user account. For the purpose of this article I have discovered and managed the OS and service processor of the server where my Enterprise Manager 12c installation is hosted. With the plug-in deployed to the Management Server and the setup done within Ops Center, we're now ready to deploy the plug-in to the agents and configure the targets to communicate with the Ops Center Enterprise Controller. From the Setup menu select Add Targets then Add Targets Manually. Select the bottom radio button “Add Targets Manually by Specifying Target Monitoring Properties”, select Infrastructure Stack from the Target Type dropdown and finally, select the Monitoring Agent where you wish to deploy the plug-in. Click the Add Manually.... button and fill in the details for the new target using the appropriate hostname for your Enterprise Controller and the user and password details for the plug-in access user. After the target has been added to the agent you will need to allow a few minutes for the initial data collection to complete. Once completed you can see the new target in the All Targets list. All metric collections are enabled by default except one. To enable Infrastructure Stack Alarms collection, navigate to the newly added target and then to Target ? Monitoring ? Metric and Collection Settings. There you can click the “Disabled” link under Collection Schedule to enable collection and set your desired collection frequency. By default, a Warning level alert in Ops Center will equate to a Warning level event in Enterprise Manager and a Critical alert will equate to a Critical event. This mapping can be altered in the Metric and Collection Settings also. The default incident rules in Enterprise Manager only create incidents from Critical events so keep this in mind in case you want to see incidents generated for Warning or Info level alerts from Ops Center. Also, because Enterprise Manager already monitors the OS through it's Host target type, the plug-in does not pull OS alerts from Ops Center so as to prevent duplication. In addition to alert propagation, the plug-in also provides data for several reports detailing the topology and configuration of the stack as well as any hardware sensor data that is available. These are available from the Information Publisher Reports. Navigate there from the Enterprise ? Reports menu or directly from the Infrastructure Stack target of interest. As an example, here is a sample of the Hardware Sensors report showing some of the available sensor data. The report can also be exported to a CSV file format if desired. Connecting Ops Center to Enterprise Manager Repository For an Enterprise Manager user, the plug-in provides a deeper visibility to the state of the infrastructure underlying the databases and middleware. On the Ops Center side, there is also a greater visibility to the targets running on the infrastructure. To set up the Ops Center data collection, just navigate to the Administration section and select the Grid Control link. Select the Configure/Connect action from the right-hand menu and complete the wizard forms to enable the connection to the Enterprise Manager repository and UI. Be sure to use the sysman account when configuring the database connection. Once the job completes and the initial data synchronization is done you will see new Target tabs on your OS assets. The new tab lists all the Enterprise Manager targets and any alerts, availability and performance data specific to the selected target. It is also possible to use the GoTo icon to launch the Enterprise Manager BUI in context of the specific target or alert to drill into more detail. Hopefully this brief overview of the integration between Enterprise Manager and Ops Center has provided a jumpstart to getting a more complete view of the full stack of your enterprise systems.

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• Don't Miss the Social Engagement Center -- See How Social Cloud Tools Can Work for You

  - by Oracle OpenWorld Blog Team

  Are you ready to get social at Oracle OpenWorld? Stop by the Oracle Social Engagement Center in Moscone South Upper Lobby (near the South Meetup location) and see Oracle Cloud Social Services in action. Ask Oracle's social experts how they're using next-generation enterprise social tools to deliver extreme engagement. Watch in near real-time as Oracle reaches out to inform, inspire, and engage global communities. We're showing: -     Collective Intellect for specific data sets on 2 large screens-     Vitrue analytics and Vitrue publishing on 2 large screens-     Relative Twitter activity across the hash tags #OOW, #OOW12, #openworld, #oracle, and accounts @oracle, and @openworld on 1 large screenPlus we have 5 computers where we're actively working with the Collective Intellect and Vitrue technologies, so you can how they function. So come visit the Social Engagement Center to learn how Oracle is using and engaging with these tools.  And don't forget the Social Plaza @ OpenWorld event on Tuesday from noon - 8:00 p.m. Join us for food, drink, the afternoon keynote, and some cool libations on a hot afternoon.

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• Oracle Social Network in the Cloud - the videos

  - by me

  On June 6th  Larry Ellison announced the  Industry’s Broadest Cloud Strategy (Webcast – watch the replay) As part of the Oracle Cloud announcement Larry unveiled the Oracle Cloud Social Services, the most broad and complete enterprise social platform available in the cloud today. So you are wondering how these services look like?  Here are a few videos which shows Oracle Social Network in action. Enjoy ! PS:  Larry recently joint the Twitterverse and did his ever first tweet on June 6th. In a few days he got 25,000 followers and a Klout score of 61. I wish he would follow me Connect with Oracle Social Network   Oracle Social Network: Getting Started Oracle Social Network: Conversation Basics  Oracle Social Network: Notifications and Preferences  Oracle Social Network: Basics of Chats

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• Oracle Social @ OpenWorld

  - by me

   Hi there -  Wanna know what going on at Oracle OpenWorld and Social?  Here are the hot tips!  Do you want to see  the Oracle Social Engagement Center in action ? You can explore the power of social publishing (Vitrue)  and the live social  monitoring (Collective Intellect) of  the Social Buzz around OpenWorld.Let's see if you appear in the Tweeter stream . Visit us  at Moscone South main entrance (foursquare place)  and meet  the Oracle Social Geeks  @Radu43, @peterreiser, @dankmbp and team. Are you a  social developer  and want to discover Oracle Social Network (OSN) ? cool - you can still  join the OSN Developers Challenge , take the OSN technical preview tour and meet our WebCenter evangelists Jake (@theappslab) and @noelportugal. Do you want to meet the Oracle Social Geeks and have some fun?  Then join us at the Social Plaza @ Oracle OpenWorld event on Tuesday, October 2, Noon–8:00 p.m. at the  Mint Plaza, Fifth Street between Mission and Market. cu you all at #oow

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• Managing Social Relationships for the Enterprise – Part 2

  - by Michael Snow

  12.00 Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-fareast-font-family:Calibri; mso-bidi-font-family:"Times New Roman";} Reggie Bradford, Senior Vice President, Oracle  On September 13, 2012, I sat down with Altimeter Analyst Jeremiah Owyang to talk about how enterprise businesses are approaching the management of both their social media strategies and internal structures. There’s no longer any question as to whether companies are adopting social full throttle. That’s exactly the way it should be, because it’s a top online behavior across all age groups. For your consumers, it’s an ingrained, normal form of communication. And beyond connecting with friends, social users are reaching out for information and service from brands. Jeremiah tells us 29% of Twitter followers follow a brand and 58% of Facebook users have “Liked” a brand. Even on the B2B side, people act on reviews and recommendations. Just as in the early 90’s we saw companies move from static to dynamic web sites, businesses of all sizes are moving from just establishing a social presence to determining effective and efficient ways to use it. I like to say we’re in the 2nd or 3rd inning of a 9-inning game. Corporate social started out as a Facebook page, it’s multiple channels servicing customers wherever they are. Social is also moving from merely moderating to analyzing so that the signal can be separated from the noise, so that impactful influencers can be separated from other users. Organizationally, social started with the marketers. Now we’re getting into social selling, commerce, service, HR, recruiting, and collaboration. That’s Oracle’s concept of enterprise social relationship management, a framework to extend social across the entire organization real-time in as holistic a way as possible. Social requires more corporate coordination than ever before. One of my favorite statistics is that the average corporation at enterprise has 178 social accounts, according to Altimeter. Not all of them active, not all of them necessary, but 178 of them. That kind of fragmentation creates risk, so the smarter companies will look for solutions (as opposed to tools) that can organize, scale and defragment, as well as quickly integrate other networks and technologies that will come along. Our conversation goes deep into the various corporate social structures we’re seeing, as well as the advantages and disadvantages of each. There are also a couple of great examples of how known brands used an integrated, holistic approach to achieve stated social goals. What’s especially exciting to me is the Oracle SRM framework for the enterprise provides companywide integration into one seamless system. This is not a dream. This is going to have substantial business impact in the next several years.

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• Oracle Enterprise Manager Ops Center 12c : Enterprise Controller High Availability (EC HA)

  - by Anand Akela

  Contributed by Mahesh sharma, Oracle Enterprise Manager Ops Center team In Oracle Enterprise Manager Ops Center 12c we introduced a new feature to make the Enterprise Controllers highly available. With EC HA if the hardware crashes, or if the Enterprise Controller services and/or the remote database stop responding, then the enterprise services are immediately restarted on the other standby Enterprise Controller without administrative intervention. In today's post, I'll briefly describe EC HA, look at some of the prerequisites and then show some screen shots of how the Enterprise Controller is represented in the BUI. In my next post, I'll show you how to install the EC in a HA environment and some of the new commands. What is EC HA? Enterprise Controller High Availability (EC HA) provides an active/standby fail-over solution for two or more Ops Center Enterprise Controllers, all within an Oracle Clusterware framework. This allows EC resources to relocate to a standby if the hardware crashes, or if certain services fail. It is also possible to manually relocate the services if maintenance on the active EC is required. When the EC services are relocated to the standby, EC services are interrupted only for the period it takes for the EC services to stop on the active node and to start back up on a standby node. What are the prerequisites? To install EC in a HA framework an understanding of the prerequisites are required. There are many possibilities on how these prerequisites can be installed and configured - we will not discuss these in this post. However, best practices should be applied when installing and configuring, I would suggest that you get expert help if you are not familiar with them. Lets briefly look at each of these prerequisites in turn: Hardware : Servers are required to host the active and standby node(s). As the nodes will be in a clustered environment, they need to be the same model and configured identically. The nodes should have the same processor class, number of cores, memory, network cards, for example. Operating System : We can use Solaris 10 9/10 or higher, Solaris 11, OEL 5.5 or higher on x86 or Sparc Network : There are a number of requirements for network cards in clusterware, and cables should be networked identically on all the nodes. We must also consider IP allocation for public / private and Virtual IP's (VIP's). Storage : Shared storage will be required for the cluster voting disks, Oracle Cluster Register (OCR) and the EC's libraries. Clusterware : Oracle Clusterware version 11.2.0.3 or later is required. This can be downloaded from: http://www.oracle.com/technetwork/database/enterprise-edition/downloads/index.html Remote Database : Oracle RDBMS 11.1.0.x or later is required. This can be downloaded from: http://www.oracle.com/technetwork/database/enterprise-edition/downloads/index.html For detailed information on how to install EC HA , please read : http://docs.oracle.com/cd/E27363_01/doc.121/e25140/install_config-shared.htm#OPCSO242 For detailed instructions on installing Oracle Clusterware, please read : http://docs.oracle.com/cd/E11882_01/install.112/e17214/chklist.htm#BHACBGII For detailed instructions on installing the remote Oracle database have a read of: http://www.oracle.com/technetwork/database/enterprise-edition/documentation/index.html The schematic diagram below gives a visual view of how the prerequisites are connected. When a fail-over occurs the Enterprise Controller resources and the VIP are relocated to one of the standby nodes. The standby node then becomes active and all Ops Center services are resumed. Connecting to the Enterprise Controller from your favourite browser. Let's presume we have installed and configured all the prerequisites, and installed Ops Center on the active and standby nodes. We can now connect to the active node from a browser i.e. http://<active_node1>/, this will redirect us to the virtual IP address (VIP). The VIP is the IP address that moves with the Enterprise Controller resource. Once you log on and view the assets, you will see some new symbols, these represent that the nodes are cluster members, with one being an active member and the other a standby member in this case. If you connect to the standby node, the browser will redirect you to a splash page, indicating that you have connected to the standby node. Hope you find this topic interesting. Next time I will post about how to install the Enterprise Controller in the HA frame work. Stay Connected: Twitter |  Face book |  You Tube |  Linked in |  Newsletter

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• Go From Social Glum to Guru at the Social Media Rally Station @ OOW

  - by Kristin Rose

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";} @OPN Partners,We have some #exciting news for you! Just when you thought Oracle OpenWorld #OOW couldn’t get any better; OPN wants to announce a little something called the Social Media Rally Station™. #OMG!Enough with the social talk, hash tags and @’s, since there will be plenty of that at Oracle OpenWorld! This awesome station full of experts is the opportunity you've been looking for to optimize your online presence. You’ll start by receiving an overall evaluation of where you stand online, and get customized, face-to-face, expert advice on how to better engage with your customers and find new prospects online! Here’s what will happen at the Social Media Rally Stations: Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";} Partners will check in with a Rally Coordinator who will assess your needs and move you to the appropriate station. You will take part in a Professional Photo Station where you’ll get a head shot to use on social profiles, your own website, or for articles and posts about your company. Finally, the One-2-One Station Consultants will walk you through how you’re using social media today and next steps including, Google Alerts, Google Analytics, Search Engine Optimization, LinkedIn, Twitter, Facebook, Google+ and more. Finally, this is a custom engagement so you can decide how you want to focus the time. Go from Social Media glum to guru in under 25 minutes! Oh and a few other things to remember… Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";} These Social Media Rally Stations will be taking place on: Sunday, 9/30 from 3-5 p.m.PT at the Esplanade level, Moscone South and Monday, 10/1 from 10 a.m. – 6 p.m. PT at the OPN Lounge in Moscone South, Exhibit Hall Level Please wear professional attire from the waist up for your head-shot Bring any login info for your social platforms Come prepared with questions for our One-2-One Consultants! If you have any questions before the hitting the ground running at the Social Media Station™ sponsored by Oracle and provided by Channel Maven Consulting, or if you’d like to schedule some time while you’re at Oracle OpenWorld, send an email to [email protected]. Oh and don’t forget to RT this post on Twitter and ‘like’ us on Facebook to spread the word! #Thanks!See you around the social-sphere,#OPN

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• The Social Business Thought Leaders

  - by kellsey.ruppel

  Enterprise Gamification, Big Data, Social Support, Total Customer Experience, Pull Organizations, Social Business. Are these purely the latest buzzwords to enter the market or significant trends that companies should keep an eye on? Oracle recently sponsored and presented at the 5th Social Business Forum, one of the largest European events on the use of social media as a business tool and accelerator. Through the participation of dozens of practitioners, experts and customer success stories, the conference demonstrated how a perfect storm of technology, management and cultural change is pushing peer-to-peer conversations deep into business processes. It is clear that Social Business is serving as a new propellant of agility, efficiency and reactivity. According to Deloitte and MIT what we have learned to call Social Business is considered important in the next 3 years by 86% of managers (see Social Business: What Are Companies Really Doing?, MIT Sloan Management Review and Deloitte). McKinsey further estimates the value that can be unlocked in terms of knowledge-worker productivity, consumer insights, product co-creation, improved sales, marketing and customer service up to $1300B (See The social economy: Unlocking value and productivity through social technologies, McKinsey Global Institute). This impacts any industry, with the strongest effects seen in Media & Entertainment, Technology, Telcos and Education. For those not able to attend the Social Business Forum and also for the many friends that joined us in Milan, we decided to keep the conversation going by extracting some golden nuggets from the perspective of five of the most well-known thought-leaders in this space. Starting this week you will have the chance to view: John Hagel (Author of the Power of Pull and Co-Chairman Center for the Edge at Deloitte & Touche) Christian Finn (Senior Director, WebCenter Evangelist at Oracle) Steve Denning (Author of The Radical Management and Independent Management Consulting Professional) Esteban Kolsky (Principal & Founder at ThinkJar) Ray Wang (Principal Analyst & CEO at Constellation Research) Stay tuned to hear: How pull organizations are addressing some of the deepest challenges impacting the market. How to integrate social into existing infrastructure and processes. How to apply radical management to become more agile and profitable. About the importance of gamification as an engagement lever. The first interview with John Hagel will be published tomorrow. Don't miss it and the entire series!

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• Google Analytics Social Tracking implementation. Is Google's example correct?

  - by s_a

  The current Google Analytics help page on Social tracking (developers.google.com/analytics/devguides/collection/gajs/gaTrackingSocial?hl=es-419) links to this page with an example of the implementation: http://analytics-api-samples.googlecode.com/svn/trunk/src/tracking/javascript/v5/social/facebook_js_async.html I've followed the example carefully yet social interactions are not registered. This is the webpage with the non-working setup: http://bit.ly/1dA00dY (obscured domain as per Google's Webmaster Central recommendations for their product forums) This is the structure of the page: In the : ga async code copied from the analytics' page a script tag linking to stored in the same domain. the twitter js loading tag In the the fb-root div the facebook async loading js including the _ga.trackFacebook(); call the social buttons afterwards, like so: (with the proper URL) Tweet (with the proper handle) That's it. As far as I can tell, I have implemented it exactly like in the example, but likes and twitts aren't registered. I have also altered the ga_social_tracking.js to register the social interactions as events, adding the code below. It doesn't work either. What could be wrong? Thanks! Code added to ga_social_tracking.js var url = document.URL; var category = 'Social Media'; /* Facebook */ FB.Event.subscribe('edge.create', function(href, widget) { _gaq.push(['_trackEvent', category, 'Facebook', url]); }); /* Twitter */ twttr.events.bind('tweet', function(event) { _gaq.push(['_trackEvent', category, 'Twitter', url]); });

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• Oracle Unveils Oracle Social Relationship Management Suite at Oracle OpenWorld

  - by Richard Lefebvre

  New Service Enables Companies to Listen, Engage, Create, Market and Analyze Interactions across Multiple Social Platforms in Real-Time During his keynote presentation, Oracle CEO Larry Ellison announced the Oracle Social Relationship Management (SRM) Suite.   Oracle Social Relationship Management Suite is an integrated enterprise service that enables companies to listen, engage, create, market, and analyze interactions across multiple social platforms in real-time providing a holistic view of the consumer.   Oracle Social Relationship Management Suite is integrated with Oracle’s enterprise applications, including Oracle Fusion Marketing, Oracle Fusion Sales Catalog, Oracle ATG Web Commerce, and Oracle Enterprise Resource Planning (ERP), allowing organizations to use social to transform their corporate business processes and systems.   Additionally, Oracle Social Relationship Management Suite is integrated with Oracle Platform Services, including Oracle Java Cloud Service and Oracle Database Cloud Service, enabling marketing teams to integrate social with their custom Web pages, landing pages and marketing tools. Unleashing the Power of Social • Providing a holistic view of consumer interactions, Oracle Social Relationship Management Suite includes: Oracle Social Network (OSN): Provides a secure collaboration platform that supports real-time collaboration and networking for users inside and outside the organization. Oracle Social Marketing: Enables marketers to centrally create, publish, moderate, manage, measure and report across multiple social campaigns and platforms. It also helps marketers publish social content, engage fans and customize their brand's look and feel. Oracle Social Engagement & Monitoring Cloud Service: Enables organizations to analyze social media interactions while also empowering customer service and sales teams to effectively engage with customers and prospects. It gives organizations the tools they need to understand customers and take the appropriate actions by monitoring, listening, learning, and responding to signals and trends across the social web. Oracle Social Sites: provides brands and agencies a powerful and rich editing experience that end users can leverage to dynamically develop and launch social sites. Oracle Data and Insights. A service that caters to a growing enterprise need for externally information by providing information, directory and insights about common business entities. Supporting Quote “By fundamentally changing the way organizations connect with their different stakeholders, social is changing the rules of business,” said Thomas Kurian, executive vice president, Oracle Product Development. “With the Oracle Social Relationship Management Suite we are empowering our customers to embrace this change by integrating the tools required to listen, engage, create, market and analyze social interactions into existing applications and services.”

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• Focus on Social Relationship Management at Oracle OpenWorld

  - by Pat Ma

  v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} 0 0 1 422 2408 involver 20 5 2825 14.0 Normal 0 false false false false EN-US JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:Cambria; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} Greetings from Oracle OpenWorld 2012. Today, we’re going to focus on Social Relationship Management at Oracle OpenWorld.?Social networking is touching all businesses today.  Customers are speaking about your brand right now on social media sites. Your employees are speaking to one another on social media sites. In an Oracle survey, 40% of consumers factor in Facebook recommendations when making purchasing decisions. Despite the rise of social networking, 70% of marketers report having little understanding of social media conversations happening around their brand. Oracle has invested in technologies that will help companies leverage social media technologies for their enterprise. Our suite of social products is collectively known as Social Relationship Management. Customers are using Social Relationship Management to get analytics to social media conversations around their brand, manage multiple social media channels while keeping their brand consistent, optimize internal workflows and processes, and create better customer relationships and experiences. In this example, using Social Relationship Management, a high-end national grocery chain is able to see that “Coconut Water” is trending in San Francisco. They are now able to send a $2-off coconut water coupon to shoppers who have checked into their San Francisco locations. This promotion further drives sales of coconut water in San Francisco. In another example, using Social Relationship Management, a technology company creates multiple Facebook pages and runs campaigns on them. These social campaigns are now integrated and tracked as another marketing channel in Oracle Fusion CRM. The technology company can now track and respond to a particular customer as he moves across multiple channels – without having to restart the conversation each time the customer contacts the company. Furthermore, the technology company can see in one interface what marketing channels – including social – is performing best for each promotion. Besides being a Software-as-a-Service solution, social is also a Platform-as-a-Service solution. The benefit here is that customers can extend the functionality of our social applications to suit their particular needs or create their own social application from scratch. During the Social Developer track, developers are learning how to use Java and other industry-standard programming languages to plug in social functionality to enterprise applications. To see how Social Relationship Management can help your business build better relationships and experience with customers, visit us on the web at oracle.com/social. There are a lot more social-oriented sessions left at OpenWorld. To view a schedule of the upcoming social-oriented sessions, go here.

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• If You Could Cut Your Meeting Times in ½ Would You?

  - by Brian Dayton

                  I know it sounds like a big promise. And what I'm thinking about may not cut a :60 minute meeting into :30 minutes, but it could make meetings and interactions up to 2X more productive. How? Social Media for the Enterprise, Not Social Media In the Enterprise Bear with me. I'm not talking about whether or not workers should or shouldn't have access to Facebook on corporate networks. That topic has been discussed @ length. I'm also not talking about the direct benefits of Social Networking tools like Presence (the ability to see someone online and ask a question in real-time), blogs, RSS feeds or external tools like Twitter. The Un-Measurable Benefits Would you do something that you believe will have a positive effect--but can't be measured? It's impossible to quantify the effectiveness of a meeting. However, what I am talking about would be more of a byproduct of all of the social networking tools above. Here's the hypothesis: As I've gotten more and more busy with work, family, travel and kids--and the same has happened to my friends and family--I'm less and less connected. But by introducing Facebook to my life I've not only made connections with longtime friends whom I haven't spoken to in years--but I've increased the pace and quality of interactions, on and offline, with close friends who I see and speak to every week. In some cases it even enhances the connections and interactions with those I see or speak to every day. The same holds true in an organization. Especially a larger one with highly matrixed organizational structures. You work with people on a project, new people come in with each different project and a disproportionate amount of time is spent getting oriented and staying current. Going back to the initial value proposition--making meetings shorter/more effective--a large amount of time is spent: -          At Project Kick-off: Meeting and understanding team member's histories, goals & roles -          Ongoing: Summarizing events since the last meeting or update email In my personal, Facebook life today I know that: -          My best friend from college - has been stranded in India for 5 days because of the volcano in Iceland and is now only 250 miles from home -          One of my co-workers started conference calls at 6:30 this morning -          My wife wasn't terribly pleased with my painting skills in our new bathroom (disclosure: she told me this face to face too) Strengthening Weak Links A recent article in CIO Magazine, Three Dangerous Social Media Misconceptions (Kristen Burnham, March 12, 2010) calls out the #1 misconception as follows: 1. "Face-to-face relationships are far more valuable than virtual ones." While some level of physical interaction will always add value to relationships, Gartner says that come 2020, most relationships and teams will be based on "weak links"--that is, you may not have personally met a contact, but you'll know of or may have interacted with him via social sites like Facebook, LinkedIn and Twitter. The sooner your enterprise adopts these tools, the sooner your employees will learn them, and the sooner you'll begin to cultivate these relationships-of-the-future.   I personally believe that it's not an either/or choice between face-to-face and virtual interactions. In fact, I'll be as bold as saying it doesn't matter. I can point to two extremely valuable work relationships that I've had over the past 5 years: -          I shared an office with one of them -          I met the other person, face-to-face, only once Both relationships were very productive. The dynamics were similar. The communication tactics differed immensely. What does matter is the quality, frequency and relevance of interactions. Still sound like too much? An over-promise? Stay tuned for my next post The Gap Between Facebook and LinkedIn. I'll also connect some of the dots with where Oracle Applications and technologies are headed.        

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• Oracle Delivers Oracle Social Services Suite

  - by michael.seback

  Oracle Delivers Oracle Social Services Suite with New Releases of Siebel CRM Public Sector 8.2 and Oracle Policy Automation 10 Continuing its leadership and commitment to provide key innovations specifically created for social services agencies, Oracle today released the new Oracle Social Services Suite that includes updated versions of Oracle's Siebel CRM Public Sector 8.2 and Oracle Policy Automation 10. "Oracle's commitment to our social services customers is indisputable with the introduction of Oracle Social Services Suite and the latest innovations from Oracle's Siebel CRM Public Sector 8.2 and Oracle Policy Automation 10," said Anthony Lye, Senior Vice President of CRM, Oracle. "Social service agencies have not only many of the most complex jobs to perform with limited time and funding, but also some of the most important for our society, especially when children are involved. The technology advances Oracle provides will help these agencies increase their own efficiency and save costs, while helping to improve the outcome for their clients." read more

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• Oracle Makes Social Services More Effective

  - by michael.seback

  By Brendan B. Read, TMCnet.com, April 5, 2010 Oracle Makes Social Services More Effective with New Oracle Social Services Suite Overworked, with too frequently heart-wrenching cases yet cash-strapped, social service agencies now have a new solution that has been expressly designed to help them accomplish more for their clients with the same resources. Oracle's Oracle Social Services Suite provides them with a complete, open and integrated platform for eligibility and case management to simplify eligibility determination increase caseworker efficiency and improve program effectiveness. The Social Services Suite also includes updated versions of Oracle's Siebel CRM Public Sector 8.2 and Oracle Policy Automation 10. Here are the Oracle Social Services Suite and Siebel CRM Public Sector 8.2 features and benefits: read the article here.

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• Oracle Unbreakable Enterprise Kernel and Emulex HBA Eliminate Silent Data Corruption

  - by sergio.leunissen

  Yesterday, Emulex announced that it has added support for T10 Protection Information (T10-PI), formerly called T10-DIF, to a number of its HBAs. When used with Oracle's Unbreakable Enterprise Kernel, this will prevent silent data corruption and help ensure the integrity and regulatory compliance of user data as it is transferred from the application to the SAN From the press release: Traditionally, protecting the integrity of customers' data has been done with multiple discrete solutions, including Error Correcting Code (ECC) and Cyclic Redundancy Check (CRC), but there have been coverage gaps across the I/O path from the operating system to the storage. The implementation of the T10-PI standard via Emulex's BlockGuard feature, in conjunction with other industry player's implementations, ensures that data is validated as it moves through the data path, from the application, to the HBA, to storage, enabling seamless end-to-end integrity. Read the white paper and don't miss the live webcast on eliminating silent data corruption on December 16th!

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• What does "enterprise" means in relation to software architecture?

  - by SkonJeet

  I see the term "enterprise" being thrown around software developers and programmers a lot and used loosely it seems. en·ter·prise/'ent?r?priz/ Noun: A project or undertaking, typically one that is difficult or requires effort. Initiative and resourcefulness. Can someone please clarify what this term actually encompasses? "At an enterprise level", "enterprise scale"? There are even "enterprise editions" of things. What exactly does it mean? It obviously doesn't make sense judging by the above definition so more specifically to software what does one mean when using the word enterprise? EDIT: To add a spin on this - how does this term then fit into phrases such as Enterprise Framework Model? What does data access and data context have to do with company-wide descriptions?

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• How to Set Up Your Enterprise Social Organization

  - by Mike Stiles

  The rush for business organizations to establish, grow, and adopt social was driven out of necessity and inevitability. The result, however, was a sudden, booming social presence creating touch points with customers, partners and influencers, but without any corporate social organization or structure in place to effectively manage it. Even today, many business leaders remain uncertain as to how to corral this social media thing so that it makes sense for their enterprise. Imagine their panic when they hear one of the most beneficial approaches to corporate use of social involves giving up at least some hierarchical control and empowering employees to publicly engage customers. And beyond that, they should also be empowered, regardless of their corporate status, to engage and collaborate internally, spurring “off the grid” innovation. An HBR blog points out that traditionally, enterprise organizations function from the top down, and employees work end-to-end, structured around business processes. But the social enterprise opens up structures that up to now have not exactly been embraced by turf-protecting executives and managers. The blog asks, “What if leaders could create a future where customers, associates and suppliers are no longer seen as objects in the system but as valued sources of innovation, ideas and energy?” What if indeed? The social enterprise activates internal resources without the usual obsession with position. It is the dawn of mass collaboration. That does not, however, mean this mass collaboration has to lead to uncontrolled chaos. In an extended interview with Oracle, Altimeter Group analyst Jeremiah Owyang and Oracle SVP Reggie Bradford paint a complete picture of today’s social enterprise, including internal organizational structures Altimeter Group has seen emerge. One sign of a mature social enterprise is the establishing of a social Center of Excellence (CoE), which serves as a hub for high-level social strategy, training and education, research, measurement and accountability, and vendor selection. This CoE is led by a corporate Social Strategist, most likely from a Marketing or Corporate Communications background. Reporting to them are the Community Managers, the front lines of customer interaction and engagement; business unit liaisons that coordinate the enterprise; and social media campaign/product managers, social analysts, and developers. With content rising as the defining factor for social success, Altimeter also sees a Content Strategist position emerging. Across the enterprise, Altimeter has seen 5 organizational patterns. Watching the video will give you the pros and cons of each. Decentralized - Anyone can do anything at any time on any social channel. Centralized – One central groups controls all social communication for the company. Hub and Spoke – A centralized group, but business units can operate their own social under the hub’s guidance and execution. Most enterprises are using this model. Dandelion – Each business unit develops their own social strategy & staff, has its own ability to deploy, and its own ability to engage under the central policies of the CoE. Honeycomb – Every employee can do social, but as opposed to the decentralized model, it’s coordinated and monitored on one platform. The average enterprise has a whopping 178 social accounts, nearly ¼ of which are usually semi-idle and need to be scrapped. The last thing any C-suite needs is to cope with fragmented technologies, solutions and platforms. It’s neither scalable nor strategic. The prepared, effective social enterprise has a technology partner that can quickly and holistically integrate emerging platforms and technologies, such that whatever internal social command structure you’ve set up can continue efficiently executing strategy without skipping a beat. @mikestiles

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• How to Set Up Your Enterprise Social Organization?

  - by Richard Lefebvre

  By Mike Stiles on Dec 04, 2012 The rush for business organizations to establish, grow, and adopt social was driven out of necessity and inevitability. The result, however, was a sudden, booming social presence creating touch points with customers, partners and influencers, but without any corporate social organization or structure in place to effectively manage it. Even today, many business leaders remain uncertain as to how to corral this social media thing so that it makes sense for their enterprise. Imagine their panic when they hear one of the most beneficial approaches to corporate use of social involves giving up at least some hierarchical control and empowering employees to publicly engage customers. And beyond that, they should also be empowered, regardless of their corporate status, to engage and collaborate internally, spurring “off the grid” innovation. An HBR blog points out that traditionally, enterprise organizations function from the top down, and employees work end-to-end, structured around business processes. But the social enterprise opens up structures that up to now have not exactly been embraced by turf-protecting executives and managers. The blog asks, “What if leaders could create a future where customers, associates and suppliers are no longer seen as objects in the system but as valued sources of innovation, ideas and energy?” What if indeed? The social enterprise activates internal resources without the usual obsession with position. It is the dawn of mass collaboration. That does not, however, mean this mass collaboration has to lead to uncontrolled chaos. In an extended interview with Oracle, Altimeter Group analyst Jeremiah Owyang and Oracle SVP Reggie Bradford paint a complete picture of today’s social enterprise, including internal organizational structures Altimeter Group has seen emerge. One sign of a mature social enterprise is the establishing of a social Center of Excellence (CoE), which serves as a hub for high-level social strategy, training and education, research, measurement and accountability, and vendor selection. This CoE is led by a corporate Social Strategist, most likely from a Marketing or Corporate Communications background. Reporting to them are the Community Managers, the front lines of customer interaction and engagement; business unit liaisons that coordinate the enterprise; and social media campaign/product managers, social analysts, and developers. With content rising as the defining factor for social success, Altimeter also sees a Content Strategist position emerging. Across the enterprise, Altimeter has seen 5 organizational patterns. Watching the video will give you the pros and cons of each. Decentralized - Anyone can do anything at any time on any social channel. Centralized – One central groups controls all social communication for the company. Hub and Spoke – A centralized group, but business units can operate their own social under the hub’s guidance and execution. Most enterprises are using this model. Dandelion – Each business unit develops their own social strategy & staff, has its own ability to deploy, and its own ability to engage under the central policies of the CoE. Honeycomb – Every employee can do social, but as opposed to the decentralized model, it’s coordinated and monitored on one platform. The average enterprise has a whopping 178 social accounts, nearly ¼ of which are usually semi-idle and need to be scrapped. The last thing any C-suite needs is to cope with fragmented technologies, solutions and platforms. It’s neither scalable nor strategic. The prepared, effective social enterprise has a technology partner that can quickly and holistically integrate emerging platforms and technologies, such that whatever internal social command structure you’ve set up can continue efficiently executing strategy without skipping a beat. @mikestiles

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• Five Ways Enterprise 2.0 Can Transform Your Business - Q&A from the Webcast

  - by [email protected]

  A few weeks ago, Vince Casarez and I presented with KMWorld on the Five Ways Enterprise 2.0 Can Transform Your Business. It was an enjoyable, interactive webcast in which Vince and I discussed the ways Enterprise 2.0 can transform your business and more importantly, highlighted key customer examples of how to do so. If you missed the webcast, you can catch a replay here. We had a lot of audience participation in some of the polls we conducted and in the Q&A session. We weren't able to address all of the questions during the broadcast, so we attempted to answer them here: Q: Which area within your firm focuses on Web 2.0? Meaning, do you find new departments developing just to manage the web 2.0 (Twitter, Facebook, etc.) user experience or are you structuring current departments? A: There are three distinct efforts within Oracle. The first is around delivery of these Web 2.0 services for enterprise deployments. This is the focus of the WebCenter team. The second effort is injecting these Web 2.0 services into use cases that drive the different enterprise applications. This effort is focused on how to manage these external services and bring them into a cohesive flow for marketing programs, customer care, and purchasing. The third effort is how we consume these services internally to enhance Oracle's business delivery. It leverages the technologies and use cases of the first two but also pushes the envelope with regards to future directions of these other two areas. Q: In a business, Web 2.0 is mostly like action logs. How can we leverage the official process practice versus the logs of a recent action? Example: a system configuration modified last night on a call out versus the official practice that everybody would use in the morning.A: The key thing to remember is that most Web 2.0 actions / activity streams today are based on collaboration and communication type actions. At least with public social sites like Facebook and Twitter. What we're delivering as part of the WebCenter Suite are not just these types of activities but also enterprise application activities. These enterprise application activities come from different application modules: purchasing, HR, order entry, sales opportunity, etc. The actions within these systems are normally tied to a business object or process: purchase order/customer, employee or department, customer and supplier, customer and product, respectively. Therefore, the activities or "logs" as you name them are able to be "typed" so that as a viewer, you can filter or decide to see only certain types of information. In your example, you could have a view that only showed you recent "configuration" changes and this could be right next to a view that showed off the items to be watched every morning. Q: It's great to hear about customers using the software but is there any plan for future webinars to show what the products/installs look like? That would be very helpful.A: We don't have a webinar planned to show off the install process. However, we have a viewlet that's posted on Oracle Technology Network. You can see it here:http://www.oracle.com/technetwork/testcontent/wcs-install-098014.htmlAnd we've got excellent documentation that walks you through the steps here:http://download.oracle.com/docs/cd/E14571_01/install.1111/e12001/install.htmAnd there's a whole set of demos and examples of what WebCenter can do at this URL:http://www.oracle.com/technetwork/middleware/webcenter/release11-demos-097468.html Q: How do you anticipate managing metadata across the enterprise to make content findable?A: We need to first make sure we are all talking about the same thing when we use a word like "metadata". Here's why...  For a developer, metadata means information that describes key elements of the portal or application and what the portal or application can do. For content systems, metadata means key terms that provide a taxonomy or folksonomy about the information that is being indexed, ordered, and managed. For business intelligence systems, metadata means key terms that provide labels to groups of data that most non-mathematicians need to understand. And for SOA, metadata means labels for parts of the processes that business owners should understand that connect development terminology. There are also additional requirements for metadata to be available to the team building these new solutions as well as requirements to make this metadata available to the running system. These requirements are often separated by "design time" and "run time" respectively. So clearly, a general goal of managing metadata across the enterprise is very challenging. We've invested a huge amount of resources around Oracle Metadata Services (MDS) to be able to provide a more generic system for all of these elements. No other vendor has anything like this technology foundation in their products. This provides a huge benefit to our customers as they will now be able to find content, processes, people, and information from a common set of search interfaces with consistent enterprise wide results. Q: Can you give your definition of terms as to document and content, please?A: Content applies to a broad category of information from Word documents, presentations and reports through attachments to invoices and/or purchase orders. Content is essentially any type of digital asset including images, video, and voice. A document is just one type of content. Q: Do you have special integration tools to realize an interaction between UCM and WebCenter Spaces/Services?A: Yes, we've dedicated a whole team of engineers to exploit the key features of Oracle UCM within WebCenter.  While ensuring that WebCenter can connect to other non-Oracle systems, we've made sure that with the combined set of Oracle technology, no other solution can match the combined power and integration.  This is part of the Oracle Fusion Middleware strategy which is to provide best in class capabilities for Content and Portals.  When combined together, the synergy between the two products enables users to quickly add capabilities when they are needed.  For example, simple document sharing is part of the combined product offering, but if legal discovery or archiving is required, Oracle UCM product includes these capabilities that can be quickly added.  There's no need to move content around or add another system to support this, it's just a feature that gets turned on within Oracle UCM. Q: All customers have some interaction with their applications and have many older versions, how do you see some of these new Enterprise 2.0 capabilities adding value to existing enterprise application deployments?A: Just as Service Oriented Architectures allowed for connecting the processes of different applications systems to work together, there's a need for a similar approach with regards to these enterprise 2.0 capabilities. Oracle WebCenter is built on a core architecture that allows for SOA of these Enterprise 2.0 services so that one set of scalable services can be used and integrated directly into any type of application. In this way, users can get immediate value out of the Enterprise 2.0 capabilities without having to wait for the next major release or upgrade. These centrally managed WebCenter services expose a set of standard interfaces that make it extremely easy to add them into existing applications no matter what technology the application has been implemented. Q: We've heard about Oracle Next Generation applications called "Fusion Applications", can you tell me how all this works together?A: Oracle WebCenter powers the core collaboration and social computing services found within Fusion Applications. It is the core user experience technology for how all the application screens have been implemented. And the core concept of task flows allows for all the Fusion Applications modules to be adaptable and composable by business users and IT without needing to be a professional developer. Oracle WebCenter is at the heart of the new Fusion Applications. In addition, the same patterns and technologies are now being added to the existing applications including JD Edwards, Siebel, Peoplesoft, and eBusiness Suite. The core technology enables all these customers to have a much smoother upgrade path to Fusion Applications. They get immediate benefits of injecting new user interactions into their existing applications without having to completely move to Fusion Applications. And then when the time comes, their users will already be well versed in how the new capabilities work. Q: Does any of this work with non Oracle software? Other databases? Other application servers? etc.A: We have made sure that Oracle WebCenter delivers the broadest set of development choices so that no matter what technology you developers are using, WebCenter capabilities can be quickly and easily added to the site or application. In addition, we have certified Oracle WebCenter to run against non-Oracle databases like DB2 and SQLServer. We have stated plans for certification against MySQL as well. Later in CY 2011, Oracle will provide certification on non-Oracle application servers such as WebSphere and JBoss. Q: How do we balance User and IT requirements in regards to Enterprise 2.0 technologies?A: Wrong decisions are often made because employee knowledge is not tapped efficiently and opportunities to innovate are often missed because the right people do not work together. Collaboration amongst workers in the right business context is critical for success. While standalone Enterprise 2.0 technologies can improve collaboration for collaboration's sake, using social collaboration tools in the context of business applications and processes will improve business responsiveness and lead companies to a more competitive position. As these systems become more mission critical it is essential that they maintain the highest level of performance and availability while scaling to support larger communities. Q: What are the ways in which Enterprise 2.0 can improve business responsiveness?A: With a wide range of Enterprise 2.0 tools in the marketplace, CIOs need to deploy solutions that will meet the requirements from users as well as address the requirements from IT. Workers want a next-generation user experience that is personalized and aggregates their daily tools and tasks, while IT needs to ensure the solution is secure, scalable, flexible, reliable and easily integrated with existing systems. An open and integrated approach to deploying portals, content management, and collaboration can enhance your business by addressing both the needs of knowledge workers for better information and the IT mandate to conserve resources by simplifying, consolidating and centralizing infrastructure and administration.  

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• SEO FAQ For Small Business 8 of 10 - Social Media and Social Networking SEO

  You may be wondering if Social Networking (connecting with like-minded people) or Social Media (sharing your message with the masses) is a good way to get your business message out there. It is, but it should be used as a part of the whole.

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• Dawn of the Enterprise Social Developer

  - by Mike Stiles

  Social is not just for poking friends, posting videos of cats playing pianos, or even just for brand marketing anymore. It has become a key form of communication internally and externally across every area of the enterprise. As a Java developer, are you positioning yourself for the integration of social into enterprise business systems that’s on the near horizon? Because it’s the work you do and the applications you build that will influence what the social-enabled enterprise is going to look like and how it’s going to operate. But as a social developer, step one is wrapping your arms around all the things that are possible. Traditionally, the best exploration, brainstorming and innovation come from collaborating with other developers. That’s how the big questions can be hashed (or hacked) out. Is Java the best social development environment? If not, what is? What’s already being done in terms of application integration? The JavaOne Social Developer Program will offer up a series of talks and events on those very issues Tuesday, October 2 at the San Francisco Hilton. If you’re interested in embarking on this newest frontier of enterprise social development, you can connect with others who are thinking the same thing and get moving on your first project.Talks will include: Emergence Of The Social EnterpriseExtending Social into Enterprise Applications and Business ProcessesIntro to Open Graph and Facebook's APIs Building the Next Wave of Social Commerce Platforms Social Data and the Enterprise LinkedIn: A Professional Network Built with Java Technologies and Agile Practice Social Developer Hackathon In addition to these learning and discussion opportunities, you might consider joining the new Oracle Social Developer Community (OSDC), where the interaction and collaboration can continue indefinitely. It doesn’t take a lot of tea leaf reading to know that the cloud will house the enterprise technology of the future, and social (as well as the rich data it brings) is going to be a major part of that as social integrates across every business function as there’s proven value for consumer facing initiatives. The next phase of social development is going to involve combining enterprise data from multiple sources, new and existing, social and traditional, in order to tell compelling and usable stories. And social is coming to the enterprise quickly, meaning you as a development leader should seek to understand not just what's worked on the consumer side, but what aspects of those successes can be applied inside the organization. Get educated, get connected, and consider registering for this forward-looking event now to get started with enterprise social development.

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• Social Networks & the Cloud

  - by kellsey.ruppel

  It’s no secret that millions of people are connected to the Internet. And it also probably doesn’t come as a surprise that a lot of those people are connected on social networking sites.  Social networks have become an excellent platform for sharing and communication that reflects real world relationships and they play a major part in the everyday lives of many people. Facebook, Twitter, Pinterest, LinkedIn, Google+ and hundreds of others have transformed the way we interact and communicate with one another. Social networks are becoming more than just an online gathering of friends. They are becoming a destination for ideation, e-commerce, and marketing. But it doesn’t just stop there. Some organizations are utilizing social networks internally, integrated with their business applications and processes and the possibility of social media and cloud integration is compelling. Forrester alone estimates enterprise cloud computing to grow to over $240 billion by 2020. It’s hard to find any current IT project today that is NOT considering cloud-based deployments. Security and quality of service concerns are no longer at the forefront; rather, it’s about focusing on the right mix of capabilities for the business. Cloud vs. On-Premise? Policies & governance models? Social in the cloud? Cloud’s increasing sophistication, security in applications, mobility, transaction processing and social capabilities make it an attractive way to manage information. And Oracle offers all of this through the Oracle Cloud and Oracle Social Network. Oracle Social Network is a secure private network that provides a broad range of social tools designed to capture and preserve information flowing between people, enterprise applications, and business processes. By connecting you with your most critical applications, Oracle Social Network provides contextual, real-time communication within and across enterprises. With Oracle Social Network, you and your teams have the tools you need to collaborate quickly and efficiently, while leveraging the organization’s collective expertise to make informed decisions and drive business forward. Oracle Social Network is available as part of a portfolio of application and platform services within the Oracle Cloud. Oracle Cloud offers self-service business applications delivered on an integrated development and deployment platform with tools to rapidly extend and create new services. Oracle Social Network is pre-integrated with the Fusion CRM Cloud Service and the Fusion HCM Cloud Service within the Oracle Cloud. Learn more how you can use Oracle Social Network to revolutionize how you create, understand, and achieve true value through enterprise social networking. And be sure to check out the follow sessions here at Oracle OpenWorld, where can learn more about Oracle Cloud and Oracle Social Network. Tuesday, Oct 2 – Oracle WebCenter’s Cloud Strategy: From Social and Platform Services to Mashups, 1:15pm - 2:15pm, Moscone West – 3001  Wednesday, Oct 3 – Oracle Social Network: Your Strategy for Socially Enabled Oracle Fusion Applications, 11:45am - 12:45pm, Moscone West – 3002/3004

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• Spotlight on Oracle Social Relationship Management. Social Enable Your Enterprise with Oracle SRM.

  - by Pat Ma

  Facebook is now the most popular site on the Internet. People are tweeting more than they send email. Because there are so many people on social media, companies and brands want to be there too. They want to be able to listen to social chatter, engage with customers on social, create great-looking Facebook pages, and roll out social-collaborative work environments within their organization. This is where Oracle Social Relationship Management (SRM) comes in. Oracle SRM is a product that allows companies to manage their presence with prospects and customers on social channels. Let's talk about two popular use cases with Oracle SRM. Easy Publishing - Companies now have an average of 178 social media accounts - with every product or geography or employee group creating their own social media channel. For example, if you work at an international hotel chain with every single hotel creating their own Facebook page for their location, that chain can have well over 1,000 social media accounts. Managing these channels is a mess - with logging in and out of every account, making sure that all accounts are on brand, and preventing rogue posts from destroying the brand. This is where Oracle SRM comes in. With Oracle Social Relationship Management, you can log into one window and post messages to all 1,000+ social channels at once. You can set up approval flows and have each account generate their own content but that content must be approved before publishing. The benefits of this are easy social media publishing, brand consistency across all channels, and protection of your brand from inappropriate posts. Monitoring and Listening - People are writing and talking about your company right now on social media. 75% of social media users have written a negative post about a brand after a poor customer service experience. Think about all the negative posts you see in your Facebook news feed about delayed flights or being on hold for 45 minutes. There is so much social chatter going on around your brand that it's almost impossible to keep up or comprehend what's going on. That's where Oracle SRM comes in. With Social Relationship Management, a company can monitor and listen to what people are saying about them on social channels. They can drill down into individual posts or get a high level view of trends and mentions. The benefits of this are comprehending what's being said about your brand and its competitors, understanding customers and their intent, and responding to negative posts before they become a PR crisis. Oracle SRM is part of Oracle Cloud. The benefits of cloud deployment for customers are faster deployments, less maintenance, and lower cost of ownership versus on-premise deployments. Oracle SRM also fits into Oracle's vision to social enable your enterprise. With Oracle SRM, social media is not just a marketing channel. Social media is also mechanism for sales, customer support, recruiting, and employee collaboration. For more information about how Oracle SRM can social enable your enterprise, please visit oracle.com/social. For more information about Oracle Cloud, please visit cloud.oracle.com.

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