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• Oracle Enterprise Manager content at Collaborate 12 - the only user-driven and user-run Oracle conference

  - by Anand Akela

  From April 22-26, 2012, Oracle takes Las Vegas. Thousands of Oracle professionals will descend upon the Mandalay Bay Convention Center for a weeks worth of education sessions, networking opportunities and more, at the only user-driven and user-run Oracle conference - COLLABORATE 12. This is one of the best opportunities for you to learn more about Oracle technology including Oracle Enterprise Manager. Here is a summary of an impressive line-up of Oracle Enterprise Manager related content at COLLABORATE 12. Customer Presentations Stability in Real World with SQL Plan Management Upgrading to Oracle Enterprise Manager 12c - Best Practices Making OEM Sing and Dance with EMCLI Oracle Real Application Testing: A look under the hood Optimizing Oracle E-Business Suite on Exadata Experiences with OracleVM 3 and Grid Control in an Oracle BIEE environment. Right Cloud-- How to Avoid the False Cloud by using Oracle Technologies Forgetting something? Standarize your database monitoring environment with Enterprise Manager 11g Implementing E-Business Suite R12 in a Federal Cloud - Lessons Learned Cloud Computing Boot Camp: New DBA Features in Oracle Enterprise Manager Cloud Control 12c Oracle Enterprise Manager 12c, Whats Changed, Whats New? Monitoring a WebCenter Content Deployment with Enterprise Manager Enterprise Manager 12c Cloud Control: New Features and Best Practices (for IOUG registrants only) Oracle Presentations Roadmap Session: Total Cloud Control with Oracle Enterprise Manager 12c Real World Performance (complimentary for IOUG registrants only) Database-as-a-Service: Enterprise Cloud in Three Simple Steps Bullet-proof Your Enterprise, SOA & Cloud Investments Using Oracle Enterprise Gateway What’s New for Oracle WebLogic Management: Capabilities that Scripting Cannot Provide Exadata Boot Camp: Complete Oracle Exadata Management with Oracle Enterprise Manager Stay connected with  Oracle Enterprise Manager   :  Twitter | Facebook | YouTube | Linkedin | Newsletter

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• Three New Videos on Social Development

  - by Bob Rhubart

  By now it should be clear to even the most tenacious Luddite that the social media phenomenon is no mere fad. Those ubiquitous icons for Facebook and Twitter and other social networks are little beacons of disruptive change signalling yet again that the 20th century is over, dude. And that presents an opportunity for software developers with the necessary insight and expertise to tap into and expand social platforms for forward-thinking organizations. If you're a developer and you're interested in exploiting these emerging opportunities you'll want to check out three new videos that focus on software development for social platforms. Developing with Facebook: An Introduction to Social Design James Pearce, Facebook's head of Mobile Developer Relations, provides an overview of the Facebook platform and the underlying APIs that are available to the developer community. Building on the LinkedIn Platform: Content Amplified Adam Trachtenberg, Director of LinkedIn's Developer Network, discusses how you can make it simple for a professional audience to discover and distribute your content on LinkedIn. Emergence of the Social Enterprise Roland Smart, Oracle's VP of Social Marketing, shares Oracle’s vision for the social-enabled enterprise and highlights the role developers will play in the next phase of enterprise development. OTN has also created the Oracle Social Developer Community, a new Facebook page devoted to the promotion of community conversation and resources to support Social Developers. If you're working on a social development project, visit the page and tell us about it.

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• Managing Social Relationships for the Enterprise – Part 1

  - by Michael Hylton

  v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} Reggie Bradford, Senior Vice President, Oracle Today, Mark Hurd, President of Oracle, Thomas Kurian, Executive Vice President of Oracle and I discussed the strategic importance of how social media is impacting the enterprise and how it is changing the way customers, prospects employees and investors interact with brands worldwide. Oracle understands that the consumer is in control and as such, brands must evolve and change to meet growing needs. In addition, according to social media thought leader and Analyst from Altimeter Group, Jeremiah Owyang, companies now average 178 corporate-owned social media accounts. When Oracle added leading social marketing, listening analytics and development tools from Vitrue, Collective Intellect and Involver to its Oracle’s Cloud Services Suite we went beyond providing a single set of tools. We developed an entire framework to include a comprehensive social relationship management suite to help companies move beyond the social enterprise and achieve the social-enabled enterprise. The fundamental shift from transaction to engagement means that enterprises need not only a social strategy, but should also ensure that the information and data received from social initiatives flow back to marketing, sales, support and service. Doing so enables companies to deliver a proactive and compelling experience and provides analytics to turn engagement into opportunity – and ultimately that opportunity into revenue. On September 13, 2012, I am delighted to sit down with Jeremiah to further the discussion about how enterprises are addressing social media strategies and managing content. In addition, we will be taking your questions after the webinar via Twitter (@Oracle, @ReggieBradford, @cwfinn, @jowyang). Use #oracle and #socbiz to submit questions and follow the conversation. I look forward to speaking with you and answering your questions online. For more information about becoming a social-enabled enterprise, visit www.oracle.com/social. And don’t miss the insights of other social business thought leaders at www.oracle.com/goto/socialbusiness. Normal 0 false false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Arial","sans-serif"; mso-fareast-font-family:Cambria; mso-fareast-theme-font:minor-latin;}

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• Understanding When Social Interactions Should Be Resolved in Another Channel

  - by Christina McKeon

  Guest Blogger: Aphrodite Brinsmead, Senior Analyst at Ovum Agents need to respond to customers’ social comments and questions quickly and in the right tone. But more importantly, they need to offer resolutions. Customers care most about how long it takes to find information rather than which channel they are using. They choose to use social media because they are comfortable with the channel and it offers a convenient way to communicate. Ideally agents will resolve questions within social media, but they need guidance as to how and when to escalate interactions to a more private channel. First, businesses should assess the way in which customers are using social media to communicate with them and categorize posts into groups: complaints, feedback, technical queries or more general support questions. They should then consider the types of interactions that can easily be handled within social media and those that need to be followed up in another channel. This will be very dependent on the industry. Examples of queries that can be resolved in social media include Shipping pricing and timeframes Outage updates and resolution plans Flight status information Product stock check Technical support videos or forum posts Availability of facilities Both customers and agents need to be educated about the types of questions they can expect to resolve within social media. As the channel matures as a customer service tool, it needs to have value other than just as a forum for complaints. Social customer service agents need the power to start a web chat or phone call Any questions where customers need to divulge personal details in order to get a resolution will need to be addressed in a private channel: a private social message, web chat, email or phone call. Customers should never disclose their date of birth, social security, credit card number, or healthcare records in a public forum. Flight issues, changes to a booking, billing queries or account updates will all need to be completed via a private interaction. Agents responding to questions on social media need the ability to start a web chat or phone call with the customer. The customer doesn’t want to have to repeat their question and the agent should be empowered to connect customer records and access account or billing information. These agents will need to be trained across different channels and should be able to view all customer communications in one application. They also need to follow up questions that began on a public forum in the initial channel to make it clear that the issue was addressed. In order to make this possible, social media needs to be integrated as part of a broader customer service strategy. Irrespective of how many channels are used to complete an interaction, businesses should prioritize customer satisfaction and issue resolution. They need a clear strategy and trained agents that can handle and respond to social interactions. Follow me on Twitter @diteb. 

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• Five Key Trends in Enterprise 2.0 for 2011

  - by kellsey.ruppel(at)oracle.com

  We recently sat down with Andy MacMillan, an industry veteran and vice president of product management for Enterprise 2.0 at Oracle, to get his take on the year ahead in Enterprise 2.0 (E2.0). He offered us his five predictions about the ways he believes E2.0 technologies will transform business in 2011. 1. Forward-thinking organizations will achieve an unprecedented level of organizational awareness. Enterprise 2.0 and Web 2.0 technologies have already transformed the ways customers, employees, partners, and suppliers communicate and stay informed. But this year we are anticipating that organizations will go to the next step and integrate social activities with business applications to deliver rich contextual "activity streams." Activity streams are a new way for enterprise users to get relevant information as quickly as it happens, by navigating to that information in context directly from their portal. We don't mean syndicating social activities limited to a single application. Instead, we believe back-office systems will be combined with social media tools to drive how users make informed business decisions in brand new ways. For example, an account manager might log into the company portal and automatically receive notification that colleagues are closing business around a certain product in his market segment. With a single click, he can reach out instantly to these colleagues via social media and learn from their successes to drive new business opportunities in his own area. 2. Online customer engagement will become a high priority for CMOs. A growing number of chief marketing officers (CMOs) have created a new direct report called "head of online"--a senior marketing executive responsible for all engagements with customers and prospects via the Web, mobile, and social media. This new field has been dubbed "Web experience management" or "online customer engagement" by firms and analyst organizations. It is likely to rapidly increase demand for a host of new business objectives and metrics from Web content management solutions. As companies interface with customers more and more over the Web, Web experience management solutions will help deliver more targeted interactions to ensure increased customer loyalty while meeting sales and business objectives. 3. Real composite applications will be widely adopted. We expect organizations to move from the concept of a single "uber-portal" that encompasses all the necessary features to a more modular, component-based concept for composite applications. This approach is now possible as IT and power users are empowered to assemble new, purpose-built composite applications quickly from existing components. 4. Records management will drive ECM consolidation. We continue to see a significant shift in the approach to records management. Several years ago initiatives were focused on overlaying records management across a set of electronic repositories and physical storage locations. We believe federated records management will continue, but we also expect to see records management driving conversations around single-platform content management consolidation. 5. Organizations will demand ECM at extreme scale. We have already seen a trend within IT organizations to provide a common, highly scalable infrastructure to consolidate and support content and information needs. But as data sizes grow exponentially, ECM at an extreme scale is likely to spread at unprecedented speeds this year. This makes sense as regulations and transparency requirements rise. The model in which ECM and lightweight CMS systems provide basic content services such as check-in, update, delete, and search has converged around a set of industry best practices and has even been coded into new industry standards such as content management interoperability services. As these services converge and the demand for them accelerates, organizations are beginning to rationalize investments into a single, highly scalable infrastructure. Is your organization ready for Enterprise 2.0 in 2011? Learn more.

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• Podcast Show Notes: Evolving Enterprise Architecture

  - by Bob Rhubart

  The latest series of ArchBeat podcast programs grew out of another virtual meet-up, held on March 11. As with previous meet-ups, I sent out a general invitation to the roster of previous ArchBeat panelists to join me on Skype to talk about whatever topic comes up. For this event, Oracle ACE Directors Mike van Alst and Jordan Braunstein  showed up, along with Oracle product manager Jeff Davies.  The result was an impressive and wide-ranging discussion on the evolution of Enterprise Architecture, the role of technology in EA, the impact of social computing, and challenge of having three generations of IT people at work in the enterprise – each with different perspectives on technology. Mike, Jordan, and Jeff talked for more than an hour, and the conversation was so good that slicing and dicing it to meet the time constraints for these podcasts has been a challenge. The first two segments of the conversation are now available. Listen to Part 1 Listen to Part 2 Part 3 will go live next week, and an unprecedented fourth segment will follow. These guys have strong opinions, and while there is common ground, they don’t always agree. But isn’t that what a community is all about? I suspect that you’ll have questions and comments after listening, so I encourage you to reach out to Mike, Jordan, and Jeff  via the following links: Mike van Alst Blog | Twitter | LinkedIn | Business |Oracle Mix | Oracle ACE Profile Jordan Braunstein Blog | Twitter | LinkedIn | Business | Oracle Mix | Oracle ACE Profile Jeff Davies Homepage | Blog | LinkedIn | Oracle Mix (Also check out Jeff’s book: The Definitive Guide to SOA: Oracle Service Bus)   Coming Soon ArchBeat’s microphones were there for the panel discussions at the recent Oracle Technology Network Architect Days in Dallas and Anaheim. Excerpts from those conversations will be available soon. Stay tuned: RSS Technorati Tags: oracle,otn,enterprise architecture,podcast. arch2arch,archbeat del.icio.us Tags: oracle,otn,enterprise architecture,podcast. arch2arch,archbeat

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• Enterprise Manager Grid Control licencelése

  - by Lajos Sárecz

  Gyakran kapok kérdéseket az Oracle Enterprise Manager Grid Control licencelésével kapcsolatban, ezért az alábbiakban igyekszem összefoglalni a legfontosabb információkat. Az alábbi ismerteto nem teljes köru, mivel számos olyan termék van (Data Masking, Real Application Testing, Real User Experience Insight, Application Testing Suite), melyek kapcsolódnak az Enterprise Manager-hez, azonban licencelésük másképp muködik. Az Enterprise Manager licenceléssel kapcsolatban az elsodleges információ forrás a Licensing Information doksi. A legfontosabb információk: - A Grid Control keretrendszer (Agent-ek és a konzol az alapfunkciókkal - lásd késobb) önmagában ingyenes, sot restricted-use licencet tartalmaz Oracle Database-re, amennyiben azt csak az Oracle Management Repository céljára használják. Fontos, hogy ez nem tartalmaz egyéb Oracle Database opciókat, mint például a RAC! Hasonlóképpen az Oracle WebLogic Server is kizárólagosan az Oracle Management Server kiszolgálására használható ingyenesen, de fürtözés nélkül. - A Grid Control alapfunkcionalitása: Discovery, Groups, Job Scheduling, Real time availability, Performance & monitoring, Target Home Pages, Administration, Console alerts - Az alapfunkcionalitás felügyelt termékektol függoen bovítheto Management Pack, Plug-in és Connector termékekkel. Alapvetoen ezek licencelése mindig a monitorozott, felügyelt termék licenceléséhez kell, hogy igazodjon. Tehát például ha 2 adatbázis szerverre szeretnénk Diagnostic Pack-ek használni, akkor mindkettore kell CPU vagy NUP (Named User Plus) licencet vásárolni, attól függoen az adatbázis maga milyen licenccel rendelkezik. Megjegyzem ezt a konkrét Management Pack-ek kizárólag Enterprise Edition Database esetén lehet alkalmazni. - Számos fizetos funkció külön telepítés nélkül is elérheto a Grid Control felületén (ugyanez igaz Database Control-ra és Fusion Middleware Control-ra is). Hogy elkerüljük a licenc sértést, érdemes ellenorízni hogy az adott környezetben mely Management Pack-ek használata került bekapcsolásra. Ezt a Grid Control Setup menüjében a Management Pack Access almenüben tehetjük meg legegyszerubben. Részleteseb leírás itt található. Database Diagnostic és Tuning Pack adatbázis szintu kikapcsolására is lehetoség van, hogy parancssorból se lehessen használni oket, errol korábban már írtam. Az egyes management termékek USD ára megtalálható az árlistában. Ha valami fontos kimaradt, várom a kérdéseket, hozzászólásokat, és igény szerint bovítem a fentieket.

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• Major Analyst Report Chooses Oracle As An ECM Leader

  - by brian.dirking(at)oracle.com

  Oracle announced that Gartner, Inc. has named Oracle as a Leader in its latest "Magic Quadrant for Enterprise Content Management" in a press release issued this morning. Gartner's Magic Quadrant reports position vendors within a particular quadrant based on their completeness of vision and ability to execute. According to Gartner, "Leaders have the highest combined scores for Ability to Execute and Completeness of Vision. They are doing well and are prepared for the future with a clearly articulated vision. In the context of ECM, they have strong channel partners, presence in multiple regions, consistent financial performance, broad platform support and good customer support. In addition, they dominate in one or more technology or vertical market. Leaders deliver a suite that addresses market demand for direct delivery of the majority of core components, though these are not necessarily owned by them, tightly integrated, unique or best-of-breed in each area. We place more emphasis this year on demonstrated enterprise deployments; integration with other business applications and content repositories; incorporation of Web 2.0 and XML capabilities; and vertical-process and horizontal-solution focus. Leaders should drive market transformation." "To extend content governance and best practices across the enterprise, organizations need an enterprise content management solution that delivers a broad set of functionality and is tightly integrated with business processes," said Andy MacMillan, vice president, Product Management, Oracle. "We believe that Oracle's position as a Leader in this report is recognition of the industry-leading performance, integration and scalability delivered in Oracle Enterprise Content Management Suite 11g." With Oracle Enterprise Content Management Suite 11g, Oracle offers a comprehensive, integrated and high-performance content management solution that helps organizations increase efficiency, reduce costs and improve content security. In the report, Oracle is grouped among the top three vendors for execution, and is the furthest to the right, placing Oracle as the most visionary vendor. This vision stems from Oracle's integration of content management right into key business processes, delivering content in context as people need it. Using a PeopleSoft Accounts Payable user as an example, as an employee processes an invoice, Oracle ECM Suite brings that invoice up on the screen so the processor can verify the content right in the process, improving speed and accuracy. Oracle integrates content into business processes such as Human Resources, Travel and Expense, and others, in the major enterprise applications such as PeopleSoft, JD Edwards, Siebel, and E-Business Suite. As part of Oracle's Enterprise Application Documents strategy, you can see an example of these integrations in this webinar: Managing Customer Documents and Marketing Assets in Siebel. You can also get a white paper of the ROI Embry Riddle achieved using Oracle Content Management integrated with enterprise applications. Embry Riddle moved from a point solution for content management on accounts payable to an infrastructure investment - they are now using Oracle Content Management for accounts payable with Oracle E-Business Suite, and for student on-boarding with PeopleSoft e-Campus. They continue to expand their use of Oracle Content Management to address further use cases from a core infrastructure. Oracle also shows its vision in the ability to deliver content optimized for online channels. Marketers can use Oracle ECM Suite to deliver digital assets and offers as part of an integrated campaign that understands website visitors and ensures that they are given the most pertinent information and offers. Oracle also provides full lifecycle management through its built-in records management. Companies are able to manage the lifecycle of content (both records and non-records) through built-in retention management. And with the integration of Oracle ECM Suite and Sun Storage Archive Manager, content can be routed to the appropriate storage media based upon content type, usage data or other business rules. This ensures that the most accessed content is instantly available, and archived content is stored on a more appropriate medium like tape. You can learn more in this webinar - Oracle Content Management and Sun Tiered Storage. If you are interested in reading more about why Oracle was chosen as a Leader, view the Gartner Magic Quadrant for Enterprise Content Management.

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• What good Social Networking Site solutions there is?

  - by ZetsubouWebmaster

  What good free Social Networking Site solutions there are? I tried many options but most of them are either too complicated, too simple, or just do not work... I tried: Dolphin, DZOIC-Handshakes, elgg, Oxwall, SocialEngine, and some plugins for wp and other cms. I don't need much, just: groups, chats, forums, profiles, PM, photos, pages, comments, search, statistics. Most of which included in pretty much every CMS out there... but not all... So, what good solutions there are? Also I don't mind paying some money (i guess no more then 200$), but I'd prefere if it was a free open source engine. Of course it should be php+mysql based.

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• Making profit from a social network

  - by James P.

  This follows similar questions but I'd like to see if anything particular comes out of it due to the nature of site. In short, I've taken up the role of webmaster for a small social network site and wish to make it profitable to at least cover the running costs. The site is linked to a commerce and presents are offered to members according to the number of points they've accumulated through various actions. The site is running on shared hosting so it's probably dirt cheap but the presents can be expensive as a whole and some money has already been invested into the project. One idea I have is to seek some sponsors that would be willing to offer presents or special offers in return for publicity. I don't know if this will be easy or not. I'm also looking into adapting hosting to perhaps move static files to a cheaper online storage medium (see Ideas for reducing storage needs and/or costs (lots of images)). Other suggestions are welcome.

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• Oracle Enhances Oracle Social Cloud with Next-Generation User Experience

  - by Richard Lefebvre

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 Today’s enterprise must meet the technology standards of today’s consumer. According to a recent IDG Enterprise report, enterprises that invest in consumerized, easy-to-use technologies experience a 56 percent increase in employee productivity and a 46 percent increase in customer satisfaction. In order to deliver that simple and intuitive experience across even the most advanced social management capabilities, Oracle today introduced Social Station, an innovative new workspace within Oracle Social Cloud’s Social Relationship Management (SRM) platform. With Social Station, users benefit from a personalized and intuitive user experience that helps increase both the productivity and performance of social business practices. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";} Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} News Facts Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Oracle today introduced Social Station, an innovative new workspace within Oracle Social Cloud’s Social Relationship Management (SRM) platform that helps organizations socially enable the way they do business. With an advanced yet intuitive user interface, Social Station delivers a compelling user experience that improves productivity and helps users more easily deliver on social objectives. To help users quickly and easily build out and configure their social workspaces, Social Station provides drag-and-drop capabilities that allow users to personalize their workspace with different social modules. With a new Custom Analytics module that mixes and matches more than 120 metrics with thousands of customizable reporting options, users can customize their view of social data and access constantly refreshed updates that support real-time understanding. One-click sharing capabilities and annotation functionality within the new Custom Analytics module also drives productivity by improving sharing and collaboration across teams, departments, and executives. Multiview layout capabilities further allows visibility into social insights by offering users the flexibility to monitor conversations by network, stream, metric, graph type, date range, and relative time period. Social Station also includes an Enhanced Calendar module that provides a clear visual representation of content, posts, networks, and views, helping users easily and efficiently understand information and toggle between various functions and views. To support different user personas and social business needs, Oracle plans to continue building out Social Station with additional modules, including content curation, influencer engagement, and command center creation. /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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• Avoid the “Social Silo” - Learn Why and How

  - by Brian Dayton

  Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} I’m not going to spend any more real estate than needed on this—social media is big. Facebook hit the Billion user mark in October, that’s 1 out of every 7 humans on the planet. This past Summer (in the Northern hemisphere) Twitter passed the 400 Million Tweet/day mark. The list of social properties and data points goes on and on. Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} With social your customer, prospect, or constituent has pervasive access—through mobile—to a global audience, the ability to influence friends, friends of friends, and even people they will never meet. They also have the unique opportunity to forge a deeper relationship with your business—telling you what they like, what they don’t like, how you can help, and what they’d like to see more of. Are you listening? Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} What’s the Bottom Line for Business? Businesses need to be where their customers are—on social properties. They need to be available and responsive in those channels—24x7x365. They need to engage and communicate in new ways—sometimes in less than 140 characters and with empathy, not a 1-way megaphone. Finally, businesses need to look at social as an extension of their existing business practices. Not as a silo’d communication channel limited to marketing. Social Can’t Be a Silo – Learn Why @ Oracle CloudWorld When a business is on social networks they represent the whole business. That’s how a customer, constituent, partner or potential candidate sees it. Those organizations that have moved on the opportunity to build closer relationships through social marketing have already made the first step. Social Selling, Service, eCommerce, and Recruiting are external-facing opportunities that leading organizations are moving on right now. This strategy, one of weaving social into and across your business processes—and leveraging social concepts and technologies for internal collaboration—is something you can learn about during an Oracle CloudWorld event in a city near you. You’ll hear and see social relationship management concepts, best-practices, and recommendations woven into topics, discussions, and demonstrations throughout the event—from Marketing and Sales to Service and Human Resources. Stay Tuned and Avoid Potholes By all indications social is here to stay but it’s moving fast and social business strategies are evolving rapidly. At Oracle CloudWorld you’ll also get the opportunity to learn how to avoid some of the potholes on the road to #socialbusiness. Stay tuned to this blog. In future posts I’ll cover some of those potholes including the challenges of Social@Scale and Parallel Processes. Jump-start your social business strategy or learn how to refine and expand what you’re doing already at Oracle CloudWorld. Want to learn more about what Oracle is doing in social? Check out www.oracle.com/social or, if you're looking for a quick read my co-worker, Pat Ma, has a great post on this blog summarizing some popular Social Relationship Management use cases.

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• How to implement the activity stream in a social network

  - by Nicolò Martini

  I'm developing my own social network, and I haven't found on the web examples of implementation the stream of users' actions... For example, how to filter actions for each users? How to store the action events? Which data model and object model can I use for the actions stream and for the actions itselves?

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• Using the OAM Mobile & Social SDK to secure native mobile apps - Part 2 : OAM Mobile & Social Server configuration

  - by kanishkmahajan

  Objective  In the second part of this blog post I'll now cover configuration of OAM to secure our sample native apps developed using the iOS SDK. First, here are some key server side concepts: Application Profiles: An application profile is a logical representation of your application within OAM server. It could be a web (html/javascript) or native (iOS or Android) application. Applications may have different requirements for AuthN/AuthZ, and therefore each application that interacts with OAM Mobile & Social REST services must be uniquely defined. Service Providers: Service providers represent the back end services that are accessed by applications. With OAM Mobile & Social these services are in the areas of authentication, authorization and user profile access. A Service Provider then defines a type or class of service for authentication, authorization or user profiles. For example, the JWTAuthentication provider performs authentication and returns JWT (JSON Web Tokens) to the application. In contrast, the OAMAuthentication also provides authentication but uses OAM SSO tokens Service Profiles:  A Service Profile is a logical envelope that defines a service endpoint URL for a service provider for the OAM Mobile & Social Service. You can create multiple service profiles for a service provider to define token capabilities and service endpoints. Each service provider instance requires atleast one corresponding service profile.The  OAM Mobile & Social Service includes a pre-configured service profile for each pre-configured service provider. Service Domains: Service domains bind together application profiles and service profiles with an optional security handler. So now let's configure the OAM server. Additional details are in the OAM Documentation and this post simply provides an outline of configuration tasks required to configure OAM for securing native apps.  Configuration  Create The Application Profile Log on to the Oracle Access Management console and from System Configuration -> Mobile and Social -> Mobile Services, select "Create" under Application Profiles. You would do this  step twice - once for each of the native apps - AvitekInventory and AvitekScheduler. Enter the parameters for the new Application profile: Name:  The application name. In this example we use 'InventoryApp' for the AvitekInventory app and 'SchedulerApp' for the AvitekScheduler app. The application name configured here must match the application name in the settings for the deployed iOS application. BaseSecret: Enter a password here. This does not need to match any existing password. It is used as an encryption key between the client and the OAM server.  Mobile Configuration: Enable this checkbox for any mobile applications. This enables the SDK to collect and send Mobile specific attributes to the OAM server.  Webview: Controls the type of browser that the iOS application will use. The embedded browser (default) will render the browser within the application. External will use the system standalone browser. External can sometimes be preferable for debugging URLScheme: The URL scheme associated with the iOS apps that is also used as a custom URL scheme to register O/S handlers that will take control when OAM transfers control to device. For the AvitekInventory and the AvitekScheduler apps I used osa:// and client:// respectively. You set this scheme in Xcode while developing your iOS Apps under Info->URL Types.  Bundle Identifier : The fully qualified name of your iOS application. You typically set this when you create a new Xcode project or under General->Identity in Xcode. For the AvitekInventory and AvitekScheduler apps these were com.us.oracle.AvitekInventory and com.us.oracle.AvitekScheduler respectively.  Create The Service Domain Select create under Service domains. Create a name for your domain (AvitekDomain is what I've used). The name configured must match the service domain set in the iOS application settings. Under "Application Profile Selection" click the browse button. Choose the application profiles that you created in the previous step one by one. Set the InventoryApp as the SSO agent (with an automatic priority of 1) and the SchedulerApp as the SSO client. This associates these applications with this service domain and configures them in a 'circle of trust'.  Advance to the next page of the wizard to configure the services for this domain. For this example we will use the following services:  Authentication:   This will use the JWT (JSON Web Token) format authentication provider. The iOS application upon successful authentication will receive a signed JWT token from OAM Mobile & Social service. This token will be used in subsequent calls to OAM. Use 'MobileOAMAuthentication' here. Authorization:  The authorization provider. The SDK makes calls to this provider endpoint to obtain authorization decisions on resource requests. Use 'OAMAuthorization' here. User Profile Service:  This is the service that provides user profile services (attribute lookup, attribute modification). It can be any directory configured as a data source in OAM.  And that's it! We're done configuring our native apps. In the next section, let's look at some additional features that were mentioned in the earlier post that are automated by the SDK for the app developer i.e. these are areas that require no additional coding by the app developer when developing with the SDK as they only require server side configuration: Additional Configuration  Offline Authentication Select this option in the service domain configuration to allow users to log in and authenticate to the application locally. Clear the box to block users from authenticating locally. Strong Authentication By simply selecting the OAAMSecurityHandlerPlugin while configuring mobile related Service Domains, the OAM Mobile&Social service allows sophisticated device and client application registration logic as well as the advanced risk and fraud analysis logic found in OAAM to be applied to mobile authentication. Let's look at some scenarios where the OAAMSecurityHandlerPlugin gets used. First, when we configure OAM and OAAM to integrate together using the TAP scheme, then that integration kicks off by selecting the OAAMSecurityHandlerPlugin in the mobile service domain. This is how the mobile device is now prompted for KBA,OTP etc depending on the TAP scheme integration and the OAM users registered in the OAAM database. Second, when we configured the service domain, there were claim attributes there that are already pre-configured in OAM Mobile&Social service and we simply accepted the default values- these are the set of attributes that will be fetched from the device and passed to the server during registration/authentication as device profile attributes. When a mobile application requests a token through the Mobile Client SDK, the SDK logic will send the Device Profile attributes as a part of an HTTP request. This set of Device Profile attributes enhances security by creating an audit trail for devices that assists device identification. When the OAAM Security Plug-in is used, a particular combination of Device Profile attribute values is treated as a device finger print, known as the Digital Finger Print in the OAAM Administration Console. Each finger print is assigned a unique fingerprint number. Each OAAM session is associated with a finger print and the finger print makes it possible to log (and audit) the devices that are performing authentication and token acquisition. Finally, if the jail broken option is selected while configuring an application profile, the SDK detects a device is jail broken based on configured policy and if the OAAM handler is configured the plug-in can allow or block access to client device depending on the OAAM policy as well as detect blacklisted, lost or stolen devices and send a wipeout command that deletes all the mobile &social relevant data and blocks the device from future access. 1024x768 Social Logins Finally, let's complete this post by adding configuration to configure social logins for mobile applications. Although the Avitek sample apps do not demonstrate social logins this would be an ideal exercise for you based on the sample code provided in the earlier post. I'll cover the server side configuration here (with Facebook as an example) and you can retrofit the code to accommodate social logins by following the steps outlined in "Invoking Authentication Services" and add code in LoginViewController and maybe create a new delegate - AvitekRPDelegate based on the description in the previous post. So, here all you will need to do is configure an application profile for social login, configure a new service domain that uses the social login application profile, register the app on Facebook and finally configure the Facebook OAuth provider in OAM with those settings. Navigate to Mobile and Social, click on "Internet Identity Services" and create a new application profile. Here are the relevant parameters for the new application profile (-also we're not registering the social user in OAM with this configuration below, however that is a key feature as well): Name:  The application name. This must match the name of the of mobile application profile created for your application under Mobile Services. We used InventoryApp for this example. SharedSecret: Enter a password here. This does not need to match any existing password. It is used as an encryption key between the client and the OAM Mobile and Social service.  Mobile Application Return URL: After the Relying Party (social) login, the OAM Mobile & Social service will redirect to the iOS application using this URI. This is defined under Info->URL type and we used 'osa', so we define this here as 'osa://' Login Type: Choose to allow only internet identity authentication for this exercise. Authentication Service Endpoint : Make sure that /internetidentityauthentication is selected. Login to http://developers.facebook.com using your Facebook account and click on Apps and register the app as InventoryApp. Note that the consumer key and API secret gets generated automatically by the Facebook OAuth server. Navigate back to OAM and under Mobile and Social, click on "Internet Identity Services" and edit the Facebook OAuth Provider. Add the consumer key and API secret from the Facebook developers site to the Facebook OAuth Provider: Navigate to Mobile Services. Click on New to create a new service domain. In this example we call the domain "AvitekDomainRP". The type should be 'Mobile Application' and the application credential type 'User Token'. Add the application "InventoryApp" to the domain. Advance the next page of the wizard. Select the  default service profiles but ensure that the Authentication Service is set to 'InternetIdentityAuthentication'. Finish the creation of the service domain.

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• Role based access control in Oracle VM using Enterprise Manager 12c

  - by Ronen Kofman

  Enterprise Managers let’s you control any element in the environment and define which users can do what on each element. We will show here an example on how to set up RBAC (Role Base Access Control) for Oracle VM using Enterprise Manager, this will be a very simplified explanation  to help you get going. For more comprehensive explanations please refer to the Enterprise Manager User Guide. OK, first some basic Enterprise Manager terminology: Target – any element in the environment is a target – server, pool, zone, VM etc. Administrators – these are the Enterprise Manager users who can login to the platform. Roles – roles are privilege profiles which could be applied to Administrators. The first step will be to discover the virtual environment and bring it in to Enterprise Manager, this process is simple and can be done in two ways: Work on your Oracle VM manager, set it up until you feel comfortable and then register it in Enterprise Manager Use Enterprise Manager and build it all from there. In both cases we will be able to see the same picture from Oracle VM and from Enterprise Manager, any change made in one will be reflected in the other. Oracle VM Manager: Enterprise Manager: Once you have your virtual environment set up in Enterprise Manager it is time to start associating VMs with users (or Administrators as they are called in Enterprise Manager). Enterprise Manager allows us to connect to multiple different identity services and import users from them but the simplest way to add Administrators is just go to setup->security->Administrators and create new Administrator. The creation wizard will walk you through several stages and allow you to assign role(s) to your newly created Administrator, using roles can really shorten the process if done multiple times. When you get to “Target Privileges” stage, scroll down to the bottom to the “Target Privileges” section. In this section you can add targets (virtual machine in our case) and define the type of privileges you would like to assign to the Administrator which you are creating. In this example I chose one of the VMs and granted full privileges to the newly created Administrator. Administrator creation wizard "Target Privileges": Now when you login as the newly created administrator, you will only see the VM that was assign to you and will be able to have full control over it. That’s it, simple and straight forward, Enterprise Manager offers many more things which I skipped here but the point is that if you need role based access control Enterprise Manager can give it to you in a very easy way. Oh and one more thing, virtualization management in Enterprise Manager has no license cost, sweet.

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• The Social Business Thought Leaders - John Hagel

  - by kellsey.ruppel

  While many European economies are on the brink of a recession between increasing taxation and mounting loss of jobs and bankruptcy filing rates, there's an understandable risk of losing sight of the deeper forces at play. Yet instead of surrendering to uncertainty and trying to survive in the short term, many organizations are feeling the urge to be better prepared to thrive in these complex times by developing a more articulated long term understanding of both the opportunities / challenges ahead. For example: What long-term economic, technological and societal changes are rolling out? Which foundational dynamics will affect our companies' performance, productivity, competition, and innovative potential in the upcoming decades? How will digital infrastructure change our business landscape? What kind of capabilities will be key to compete in a market shaped by growing turbulence, unpredictability and volatility? Breaking out from a strictly cyclical thinking, studies such as the Shift Index by John Hagel, Co-Chairman of the Center for the Edge at Deloitte & Touche (See Measuring the forces of long-term change - The 2009 Shift Index), depict a worrying performance challenge that affected every industry in the entire US economy over the last 45 years. Amidst a more than doubled competitive intensity of the market, and even with an improved labor productivity, the actual performance of US firms has consistently fallen to 25% of what it was in 1965. Most of this reported value is shifting from institutions and organizations to individuals, whether they are customers or young creative talent. To thrive in the digital economy and reverse declining performance trends, companies will have to fundamentally rethink their management approach by moving from knowledge stocks to knowledge flows, from scalable efficiency to scalable learning, from push organizations to pull organizations. Based on the outcomes of the Shift Index and on the book The Power of Pull, the first episode of the Social Business Thought-Leaders features John Hagel to provide strategic insights on how companies will succeed in the 21st century.

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• Mobile and Social for Retail

  - by David Dorf

  I've got two speaking gigs in the next few weeks, so I thought I'd preview both here. First I'll be at eTail West on February 24th to talk about mobile. I'll be previewing a new study of how shoppers are using mobile phones. Here's a sneak peek at one of the slides: It should be no surprise that as more consumers adopt smartphones, more are finding ways to use them to help with shopping. Sometimes that's to find a store, download a coupon, or do price comparisons. I'll also be discussing the NRF Mobile Blueprint, and will walk through an example of mobile impacting the in-store experience. Retailers need to look upon mobile as the method of bringing the digital assets of e-commerce into the aisles to enhance shopping. On March 9th I'll be at NRF Innovate co-presenting with Jon Kubo of Wet Seal on social strategies. Jon is a retail innovation rock-star and I always learn something new from every conversation with him. Below is a another slide preview: I cheated a little on the top 10 most popular retailer pages by not including Victoria's Secret Pink. VC is already represented, so I didn't include them a second time. The most interesting statistic I found was that the average user spends 55 minutes on Facebook a day. Wow! I also decided to use the old "Like" and "Fan" icons just because I like them better (pun intended). Wet Seal has been collecting interesting statistics on liked products, so I hope Jon will share lots (I'm on a roll). Hope to see you at both events.

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• Class hierarchy problem in this social network model

  - by Gerenuk

  I'm trying to design a class system for a social network data model - basically a link/object system. Now I have roughly the following structure (simplified and only relevant methods shown) class Data: "used to handle the data with mongodb" "can link, unlink data and also return other linked data" "is basically a proxy object that only stores _id and accesses mongodb on requests" "it looks like {_id: ..., _out: [id1, id2,...], _inc: [id3, id4, ...]}" def get_node(self, id) "create a new Data object from the underlying mongodb" "each data object can potentially create a reference object to new mongo data" "this is needed when the data returns the linked objects" class Node: """ this class proxies linking calls to .data it includes additional network logic operations whereas Data only contains a basic database solution """ def __init__(self, data): "the infrastructure realization is stored as composition by an included object data" "Node bascially proxies most calls to the infrastructure object data" def get_node(self, data): "creates a new object of class Object or Link depending on data" class Object(Node): "can have multiple connections to Link" class Link(Node): "has one 'in' and one 'out' connection to an Object" This system is working, however maybe wouldn't work outside Python. Note that after reading links Now I have two questions here: 1) I want to infrastructure of the data storage to be replacable. Earlier I had Data as a superclass of Node so that it provided the neccessary calls. But (without dirty Python tricks) you cannot replace the superclass dynamically. Is using composition therefore recommended? The drawback is that I have to proxy most calls (link, unlink etc). Any thoughts? 2) The class Node contains the common method .get_node which is used to built new Object or Link instances after reading out the data. Some attribute of data decided whether the object which is only stored by id should be instantiated as an Object or Link class. The problem here is that Node needs to know about Object and Link in advance, which seems dodgy. Do you see a different solution? Both Object and Link need to instantiate one of all possible types depending on what the find in their linked data. Are there any other ideas how to implement a flexible Object/Link structure where the underlying database storage is isolated?

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• Advice on developing a social network [on hold]

  - by Siraj Mansour

  I am doing research on assembling a team, using the right tools, and the cost to develop a highly responsive social network that is capable of dealing with a lot of users. Similar to the Facebook concept but using the basics package for now. Profile, friends, posts, updates, media upload/download, streaming, chat and Inbox messaging are all in the package. We certainly do not expect it to be as popular as Facebook or handle the same number of users and requests, but in its own game it has to be a monster, and expandable for later on. Neglecting the hosting, and servers part, i am looking for technical advise and opinions, on what kind of team i need ? how many developers ? their expertise ? What are the right tools ? languages ? frameworks ? environments ? Any random ideas about the infrastructure ? Quick thoughts on the development process ? Please use references, if you have any to support your ideas. Development cost mere estimation ? NEGLECTING THE COST OF SERVERS I know my question is too broad but my knowledge is very limited and i need detailed help, for any help you can offer i thank you in advance.

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• Post-Purchase Social Media

  - by David Dorf

  When you make a particularly good purchase, the natural tendency is to share the experience with friends. You show them your cool new toy or garment, then explain how you discovered such a great deal, all the while implying you are the world's most savvy shopper. My wife does it with clothes, housewares, and books, and I do it with wiz-bang techie stuff. Post-purchase euphoria or Buyer's remorse are associated with most purchases beyond day-to-day needs. So now let's add social media to the mix. Haul videos are a YouTube phenomenon where a shopper describes their latest haul on video. Blair Fowler, aka juicystar07, is an excellent example. She and her older sister's haul videos have been viewed 75,000,000 times, at times causing particular items to sell out after being showcased. If you're not already on this bandwagon, checkout Blair's haul video from her trip to Forever21. There are a couple good articles on this trend from ABC's GMA, Slate, and NPR. Some retailers are already sending free products to these fashionistas in the hopes they'll be reviewed on camera. For those less willing to exert themselves, there's Blippy, a service that automatically tweets your purchases. Similar to Twitter, your purchases are tweeted so your friends can see what you've purchased and your network can make comments. In the example to the right, co-founder Philip Kaplan purchased a gift for his wife from the store Does Your Mother Know, proving the point that the need for privacy is overblown. Blippy has partnerships with selected merchants like Apple, Amazon, and Netflix and can also get purchases from the credit cards you've registered. When you register, you can configure whether to automatically tweet each purchase, or approve them first. No sense in broadcasting my need for Rogaine, right? This is a good thing for retailers, as it helps spread the word about purchases and gives other people ideas. Rick just bought an ooma from Amazon. What the heck is ooma? Oh, its like Vonage but no monthly bills. I'm there.

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• Why do enterprise app programmers get higher salaries than web programmers

  - by jpartogi

  I am an enterprise app programmer, mainly using Java, but now I want to move into web programming and build websites that are visited by millions of users. But what is surprising to me is that the salary level is so much different. A Java programmer seems to get a higher salary than a web programmer. Why is this so? Is it perceived that Java/enterprise applications are more difficult, thus the programmers get a higher salary?

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• How stable are Single Page Application (SPA) build with Microsoft .Net for enterprise application [on hold]

  - by Husrat Mehmood

  Imagine a situation where you have your data loading to your application via REST Api,you are building a responsive application(ajax request) for an Enterprise. What potential problems might I run into for a single page application(SPA) using Microsoft Asp.Net Web application build using MVC template? Are there advantages to just designing a multi-page application using asp.net mvc 5 remember I am using SPA for an Enterprise Application where there are role based views for the users.?

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• Hot off the press : Latest Release of Oracle Enterprise Manager 12c (R4)

  - by Pankaj

  Read more here about the PRESS RELEASE:  Oracle Delivers Latest Release of Oracle Enterprise Manager 12c Richer Service Catalog for Database and Middleware as a Service; Enhanced Database and Middleware Management Help Drive Enterprise-Scale Private Cloud Adoption In coming weeks  , i will be covering latest topics like : DbaaS Service Catalog incorporating High Availability and Disaster Recovery New Rapid Start kit Other new Features  Stay Tuned !

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• Enterprise Manager: Application Management Packs for E-Business Suite, PeopleSoft Enterprise, and Si

  Jay Rossiter, Oracle's Vice President for System Management Products speaks with Cliff about the functionality of Application Management Packs, the differences between Oracle's and 3rd party offerings and why are we offering these packs now ahead of our Fusion release and what is the plan for Fusion?

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• Agile social media analysis and implementation

  - by blunders

  Are there any books/platforms for social media campaign planning and implementation that define a completely agile approach to engaging audiences on platforms such as Facebook, Linkedin, Twitter, etc? UPDATE: Posted a bounty on the question since the current answer is really not about agile approaches to social media campaign planning and implementation. UPDATE 2: The question is asking for an agile social media approach, or a social media platform that has agile social media approach baked-in. If the question was about an agile approach to software development, SCRUM would be the most likely answer (70% percent of agile software developers say they practice some from of SCRUM), and Pivotal Tracker might be one of many agile platforms suggested; as a generalization Pivotal Tracker might be called a project management platform. On the flip-side, suggesting just a social media platform might be the equivalent of suggesting a project management platform, and suggesting I see if SCRUM works on it. Problem is that if you haven't suggested an agile social media approach to try on this social media platform, then you haven't provided an answer to the question.

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