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  • Go From Social Glum to Guru at the Social Media Rally Station @ OOW

    - by Kristin Rose
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";} @OPN Partners,We have some #exciting news for you! Just when you thought Oracle OpenWorld #OOW couldn’t get any better; OPN wants to announce a little something called the Social Media Rally Station™. #OMG!Enough with the social talk, hash tags and @’s, since there will be plenty of that at Oracle OpenWorld! This awesome station full of experts is the opportunity you've been looking for to optimize your online presence. You’ll start by receiving an overall evaluation of where you stand online, and get customized, face-to-face, expert advice on how to better engage with your customers and find new prospects online! Here’s what will happen at the Social Media Rally Stations: Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";} Partners will check in with a Rally Coordinator who will assess your needs and move you to the appropriate station. You will take part in a Professional Photo Station where you’ll get a head shot to use on social profiles, your own website, or for articles and posts about your company. Finally, the One-2-One Station Consultants will walk you through how you’re using social media today and next steps including, Google Alerts, Google Analytics, Search Engine Optimization, LinkedIn, Twitter, Facebook, Google+ and more. Finally, this is a custom engagement so you can decide how you want to focus the time. Go from Social Media glum to guru in under 25 minutes! Oh and a few other things to remember… Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";} These Social Media Rally Stations will be taking place on: Sunday, 9/30 from 3-5 p.m.PT at the Esplanade level, Moscone South and Monday, 10/1 from 10 a.m. – 6 p.m. PT at the OPN Lounge in Moscone South, Exhibit Hall Level Please wear professional attire from the waist up for your head-shot Bring any login info for your social platforms Come prepared with questions for our One-2-One Consultants! If you have any questions before the hitting the ground running at the Social Media Station™ sponsored by Oracle and provided by Channel Maven Consulting, or if you’d like to schedule some time while you’re at Oracle OpenWorld, send an email to [email protected]. Oh and don’t forget to RT this post on Twitter and ‘like’ us on Facebook to spread the word! #Thanks!See you around the social-sphere,#OPN

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  • The Social Business Thought Leaders

    - by kellsey.ruppel
    Enterprise Gamification, Big Data, Social Support, Total Customer Experience, Pull Organizations, Social Business. Are these purely the latest buzzwords to enter the market or significant trends that companies should keep an eye on? Oracle recently sponsored and presented at the 5th Social Business Forum, one of the largest European events on the use of social media as a business tool and accelerator. Through the participation of dozens of practitioners, experts and customer success stories, the conference demonstrated how a perfect storm of technology, management and cultural change is pushing peer-to-peer conversations deep into business processes. It is clear that Social Business is serving as a new propellant of agility, efficiency and reactivity. According to Deloitte and MIT what we have learned to call Social Business is considered important in the next 3 years by 86% of managers (see Social Business: What Are Companies Really Doing?, MIT Sloan Management Review and Deloitte). McKinsey further estimates the value that can be unlocked in terms of knowledge-worker productivity, consumer insights, product co-creation, improved sales, marketing and customer service up to $1300B (See The social economy: Unlocking value and productivity through social technologies, McKinsey Global Institute). This impacts any industry, with the strongest effects seen in Media & Entertainment, Technology, Telcos and Education. For those not able to attend the Social Business Forum and also for the many friends that joined us in Milan, we decided to keep the conversation going by extracting some golden nuggets from the perspective of five of the most well-known thought-leaders in this space. Starting this week you will have the chance to view: John Hagel (Author of the Power of Pull and Co-Chairman Center for the Edge at Deloitte & Touche) Christian Finn (Senior Director, WebCenter Evangelist at Oracle) Steve Denning (Author of The Radical Management and Independent Management Consulting Professional) Esteban Kolsky (Principal & Founder at ThinkJar) Ray Wang (Principal Analyst & CEO at Constellation Research) Stay tuned to hear: How pull organizations are addressing some of the deepest challenges impacting the market. How to integrate social into existing infrastructure and processes. How to apply radical management to become more agile and profitable. About the importance of gamification as an engagement lever. The first interview with John Hagel will be published tomorrow. Don't miss it and the entire series!

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  • Google Analytics Social Tracking implementation. Is Google's example correct?

    - by s_a
    The current Google Analytics help page on Social tracking (developers.google.com/analytics/devguides/collection/gajs/gaTrackingSocial?hl=es-419) links to this page with an example of the implementation: http://analytics-api-samples.googlecode.com/svn/trunk/src/tracking/javascript/v5/social/facebook_js_async.html I've followed the example carefully yet social interactions are not registered. This is the webpage with the non-working setup: http://bit.ly/1dA00dY (obscured domain as per Google's Webmaster Central recommendations for their product forums) This is the structure of the page: In the : ga async code copied from the analytics' page a script tag linking to stored in the same domain. the twitter js loading tag In the the fb-root div the facebook async loading js including the _ga.trackFacebook(); call the social buttons afterwards, like so: (with the proper URL) Tweet (with the proper handle) That's it. As far as I can tell, I have implemented it exactly like in the example, but likes and twitts aren't registered. I have also altered the ga_social_tracking.js to register the social interactions as events, adding the code below. It doesn't work either. What could be wrong? Thanks! Code added to ga_social_tracking.js var url = document.URL; var category = 'Social Media'; /* Facebook */ FB.Event.subscribe('edge.create', function(href, widget) { _gaq.push(['_trackEvent', category, 'Facebook', url]); }); /* Twitter */ twttr.events.bind('tweet', function(event) { _gaq.push(['_trackEvent', category, 'Twitter', url]); });

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  • Oracle Unveils Oracle Social Relationship Management Suite at Oracle OpenWorld

    - by Richard Lefebvre
    New Service Enables Companies to Listen, Engage, Create, Market and Analyze Interactions across Multiple Social Platforms in Real-Time During his keynote presentation, Oracle CEO Larry Ellison announced the Oracle Social Relationship Management (SRM) Suite.   Oracle Social Relationship Management Suite is an integrated enterprise service that enables companies to listen, engage, create, market, and analyze interactions across multiple social platforms in real-time providing a holistic view of the consumer.   Oracle Social Relationship Management Suite is integrated with Oracle’s enterprise applications, including Oracle Fusion Marketing, Oracle Fusion Sales Catalog, Oracle ATG Web Commerce, and Oracle Enterprise Resource Planning (ERP), allowing organizations to use social to transform their corporate business processes and systems.   Additionally, Oracle Social Relationship Management Suite is integrated with Oracle Platform Services, including Oracle Java Cloud Service and Oracle Database Cloud Service, enabling marketing teams to integrate social with their custom Web pages, landing pages and marketing tools. Unleashing the Power of Social • Providing a holistic view of consumer interactions, Oracle Social Relationship Management Suite includes: Oracle Social Network (OSN): Provides a secure collaboration platform that supports real-time collaboration and networking for users inside and outside the organization. Oracle Social Marketing: Enables marketers to centrally create, publish, moderate, manage, measure and report across multiple social campaigns and platforms. It also helps marketers publish social content, engage fans and customize their brand's look and feel. Oracle Social Engagement & Monitoring Cloud Service: Enables organizations to analyze social media interactions while also empowering customer service and sales teams to effectively engage with customers and prospects. It gives organizations the tools they need to understand customers and take the appropriate actions by monitoring, listening, learning, and responding to signals and trends across the social web. Oracle Social Sites: provides brands and agencies a powerful and rich editing experience that end users can leverage to dynamically develop and launch social sites. Oracle Data and Insights. A service that caters to a growing enterprise need for externally information by providing information, directory and insights about common business entities. Supporting Quote “By fundamentally changing the way organizations connect with their different stakeholders, social is changing the rules of business,” said Thomas Kurian, executive vice president, Oracle Product Development. “With the Oracle Social Relationship Management Suite we are empowering our customers to embrace this change by integrating the tools required to listen, engage, create, market and analyze social interactions into existing applications and services.”

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  • Focus on Social Relationship Management at Oracle OpenWorld

    - by Pat Ma
    v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} 0 0 1 422 2408 involver 20 5 2825 14.0 Normal 0 false false false false EN-US JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:Cambria; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} Greetings from Oracle OpenWorld 2012. Today, we’re going to focus on Social Relationship Management at Oracle OpenWorld.?Social networking is touching all businesses today.  Customers are speaking about your brand right now on social media sites. Your employees are speaking to one another on social media sites. In an Oracle survey, 40% of consumers factor in Facebook recommendations when making purchasing decisions. Despite the rise of social networking, 70% of marketers report having little understanding of social media conversations happening around their brand. Oracle has invested in technologies that will help companies leverage social media technologies for their enterprise. Our suite of social products is collectively known as Social Relationship Management. Customers are using Social Relationship Management to get analytics to social media conversations around their brand, manage multiple social media channels while keeping their brand consistent, optimize internal workflows and processes, and create better customer relationships and experiences. In this example, using Social Relationship Management, a high-end national grocery chain is able to see that “Coconut Water” is trending in San Francisco. They are now able to send a $2-off coconut water coupon to shoppers who have checked into their San Francisco locations. This promotion further drives sales of coconut water in San Francisco. In another example, using Social Relationship Management, a technology company creates multiple Facebook pages and runs campaigns on them. These social campaigns are now integrated and tracked as another marketing channel in Oracle Fusion CRM. The technology company can now track and respond to a particular customer as he moves across multiple channels – without having to restart the conversation each time the customer contacts the company. Furthermore, the technology company can see in one interface what marketing channels – including social – is performing best for each promotion. Besides being a Software-as-a-Service solution, social is also a Platform-as-a-Service solution. The benefit here is that customers can extend the functionality of our social applications to suit their particular needs or create their own social application from scratch. During the Social Developer track, developers are learning how to use Java and other industry-standard programming languages to plug in social functionality to enterprise applications. To see how Social Relationship Management can help your business build better relationships and experience with customers, visit us on the web at oracle.com/social. There are a lot more social-oriented sessions left at OpenWorld. To view a schedule of the upcoming social-oriented sessions, go here.

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  • scheme vs common lisp: war stories

    - by SuperElectric
    There are no shortage of vague "Scheme vs Common Lisp" questions on StackOverflow, so I want to make this one more focused. The question is for people who have coded in both languages: While coding in Scheme, what specific elements of your Common Lisp coding experience did you miss most? Or, inversely, while coding in Common Lisp, what did you miss from coding in Scheme? I don't necessarily mean just language features. The following are all valid things to miss, as far as the question is concerned: Specific libraries. Specific features of development environments like SLIME, DrRacket, etc. Features of particular implementations, like Gambit's ability to write blocks of C code directly into your Scheme source. And of course, language features. Examples of the sort of answers I'm hoping for: "I was trying to implement X in Common Lisp, and if I had Scheme's first-class continuations, I totally would've just done Y, but instead I had to do Z, which was more of a pain." "Scripting the build process in Scheme project, got increasingly painful as my source tree grew and I linked in more and more C libraries. For my next project, I moved back to Common Lisp." "I have a large existing C++ codebase, and for me, being able to embed C++ calls directly in my Gambit Scheme code was totally worth any shortcomings that Scheme may have vs Common Lisp, even including lack of SWIG support." So, I'm hoping for war stories, rather than general sentiments like "Scheme is a simpler language" etc.

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  • Scheme vs Common Lisp: war stories

    - by SuperElectric
    There are no shortage of vague "Scheme vs Common Lisp" questions on both StackOverflow and on this site, so I want to make this one more focused. The question is for people who have coded in both languages: While coding in Scheme, what specific elements of your Common Lisp coding experience did you miss most? Or, inversely, while coding in Common Lisp, what did you miss from coding in Scheme? I don't necessarily mean just language features. The following are all valid things to miss, as far as the question is concerned: Specific libraries. Specific features of development environments like SLIME, DrRacket, etc. Features of particular implementations, like Gambit's ability to write blocks of C code directly into your Scheme source. And of course, language features. Examples of the sort of answers I'm hoping for: "I was trying to implement X in Common Lisp, and if I had Scheme's first-class continuations, I totally would've just done Y, but instead I had to do Z, which was more of a pain." "Scripting the build process in my Scheme project got increasingly painful as my source tree grew and I linked in more and more C libraries. For my next project, I moved back to Common Lisp." "I have a large existing C++ codebase, and for me, being able to embed C++ calls directly in my Gambit Scheme code was totally worth any shortcomings that Scheme may have vs Common Lisp, even including lack of SWIG support." So, I'm hoping for war stories, rather than general sentiments like "Scheme is a simpler language" etc.

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  • Oracle Delivers Oracle Social Services Suite

    - by michael.seback
    Oracle Delivers Oracle Social Services Suite with New Releases of Siebel CRM Public Sector 8.2 and Oracle Policy Automation 10 Continuing its leadership and commitment to provide key innovations specifically created for social services agencies, Oracle today released the new Oracle Social Services Suite that includes updated versions of Oracle's Siebel CRM Public Sector 8.2 and Oracle Policy Automation 10. "Oracle's commitment to our social services customers is indisputable with the introduction of Oracle Social Services Suite and the latest innovations from Oracle's Siebel CRM Public Sector 8.2 and Oracle Policy Automation 10," said Anthony Lye, Senior Vice President of CRM, Oracle. "Social service agencies have not only many of the most complex jobs to perform with limited time and funding, but also some of the most important for our society, especially when children are involved. The technology advances Oracle provides will help these agencies increase their own efficiency and save costs, while helping to improve the outcome for their clients." read more

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  • Oracle Makes Social Services More Effective

    - by michael.seback
    By Brendan B. Read, TMCnet.com, April 5, 2010 Oracle Makes Social Services More Effective with New Oracle Social Services Suite Overworked, with too frequently heart-wrenching cases yet cash-strapped, social service agencies now have a new solution that has been expressly designed to help them accomplish more for their clients with the same resources. Oracle's Oracle Social Services Suite provides them with a complete, open and integrated platform for eligibility and case management to simplify eligibility determination increase caseworker efficiency and improve program effectiveness. The Social Services Suite also includes updated versions of Oracle's Siebel CRM Public Sector 8.2 and Oracle Policy Automation 10. Here are the Oracle Social Services Suite and Siebel CRM Public Sector 8.2 features and benefits: read the article here.

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  • How to Set Up Your Enterprise Social Organization

    - by Mike Stiles
    The rush for business organizations to establish, grow, and adopt social was driven out of necessity and inevitability. The result, however, was a sudden, booming social presence creating touch points with customers, partners and influencers, but without any corporate social organization or structure in place to effectively manage it. Even today, many business leaders remain uncertain as to how to corral this social media thing so that it makes sense for their enterprise. Imagine their panic when they hear one of the most beneficial approaches to corporate use of social involves giving up at least some hierarchical control and empowering employees to publicly engage customers. And beyond that, they should also be empowered, regardless of their corporate status, to engage and collaborate internally, spurring “off the grid” innovation. An HBR blog points out that traditionally, enterprise organizations function from the top down, and employees work end-to-end, structured around business processes. But the social enterprise opens up structures that up to now have not exactly been embraced by turf-protecting executives and managers. The blog asks, “What if leaders could create a future where customers, associates and suppliers are no longer seen as objects in the system but as valued sources of innovation, ideas and energy?” What if indeed? The social enterprise activates internal resources without the usual obsession with position. It is the dawn of mass collaboration. That does not, however, mean this mass collaboration has to lead to uncontrolled chaos. In an extended interview with Oracle, Altimeter Group analyst Jeremiah Owyang and Oracle SVP Reggie Bradford paint a complete picture of today’s social enterprise, including internal organizational structures Altimeter Group has seen emerge. One sign of a mature social enterprise is the establishing of a social Center of Excellence (CoE), which serves as a hub for high-level social strategy, training and education, research, measurement and accountability, and vendor selection. This CoE is led by a corporate Social Strategist, most likely from a Marketing or Corporate Communications background. Reporting to them are the Community Managers, the front lines of customer interaction and engagement; business unit liaisons that coordinate the enterprise; and social media campaign/product managers, social analysts, and developers. With content rising as the defining factor for social success, Altimeter also sees a Content Strategist position emerging. Across the enterprise, Altimeter has seen 5 organizational patterns. Watching the video will give you the pros and cons of each. Decentralized - Anyone can do anything at any time on any social channel. Centralized – One central groups controls all social communication for the company. Hub and Spoke – A centralized group, but business units can operate their own social under the hub’s guidance and execution. Most enterprises are using this model. Dandelion – Each business unit develops their own social strategy & staff, has its own ability to deploy, and its own ability to engage under the central policies of the CoE. Honeycomb – Every employee can do social, but as opposed to the decentralized model, it’s coordinated and monitored on one platform. The average enterprise has a whopping 178 social accounts, nearly ¼ of which are usually semi-idle and need to be scrapped. The last thing any C-suite needs is to cope with fragmented technologies, solutions and platforms. It’s neither scalable nor strategic. The prepared, effective social enterprise has a technology partner that can quickly and holistically integrate emerging platforms and technologies, such that whatever internal social command structure you’ve set up can continue efficiently executing strategy without skipping a beat. @mikestiles

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  • How to Set Up Your Enterprise Social Organization?

    - by Richard Lefebvre
    By Mike Stiles on Dec 04, 2012 The rush for business organizations to establish, grow, and adopt social was driven out of necessity and inevitability. The result, however, was a sudden, booming social presence creating touch points with customers, partners and influencers, but without any corporate social organization or structure in place to effectively manage it. Even today, many business leaders remain uncertain as to how to corral this social media thing so that it makes sense for their enterprise. Imagine their panic when they hear one of the most beneficial approaches to corporate use of social involves giving up at least some hierarchical control and empowering employees to publicly engage customers. And beyond that, they should also be empowered, regardless of their corporate status, to engage and collaborate internally, spurring “off the grid” innovation. An HBR blog points out that traditionally, enterprise organizations function from the top down, and employees work end-to-end, structured around business processes. But the social enterprise opens up structures that up to now have not exactly been embraced by turf-protecting executives and managers. The blog asks, “What if leaders could create a future where customers, associates and suppliers are no longer seen as objects in the system but as valued sources of innovation, ideas and energy?” What if indeed? The social enterprise activates internal resources without the usual obsession with position. It is the dawn of mass collaboration. That does not, however, mean this mass collaboration has to lead to uncontrolled chaos. In an extended interview with Oracle, Altimeter Group analyst Jeremiah Owyang and Oracle SVP Reggie Bradford paint a complete picture of today’s social enterprise, including internal organizational structures Altimeter Group has seen emerge. One sign of a mature social enterprise is the establishing of a social Center of Excellence (CoE), which serves as a hub for high-level social strategy, training and education, research, measurement and accountability, and vendor selection. This CoE is led by a corporate Social Strategist, most likely from a Marketing or Corporate Communications background. Reporting to them are the Community Managers, the front lines of customer interaction and engagement; business unit liaisons that coordinate the enterprise; and social media campaign/product managers, social analysts, and developers. With content rising as the defining factor for social success, Altimeter also sees a Content Strategist position emerging. Across the enterprise, Altimeter has seen 5 organizational patterns. Watching the video will give you the pros and cons of each. Decentralized - Anyone can do anything at any time on any social channel. Centralized – One central groups controls all social communication for the company. Hub and Spoke – A centralized group, but business units can operate their own social under the hub’s guidance and execution. Most enterprises are using this model. Dandelion – Each business unit develops their own social strategy & staff, has its own ability to deploy, and its own ability to engage under the central policies of the CoE. Honeycomb – Every employee can do social, but as opposed to the decentralized model, it’s coordinated and monitored on one platform. The average enterprise has a whopping 178 social accounts, nearly ¼ of which are usually semi-idle and need to be scrapped. The last thing any C-suite needs is to cope with fragmented technologies, solutions and platforms. It’s neither scalable nor strategic. The prepared, effective social enterprise has a technology partner that can quickly and holistically integrate emerging platforms and technologies, such that whatever internal social command structure you’ve set up can continue efficiently executing strategy without skipping a beat. @mikestiles

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  • Dawn of the Enterprise Social Developer

    - by Mike Stiles
    Social is not just for poking friends, posting videos of cats playing pianos, or even just for brand marketing anymore. It has become a key form of communication internally and externally across every area of the enterprise. As a Java developer, are you positioning yourself for the integration of social into enterprise business systems that’s on the near horizon? Because it’s the work you do and the applications you build that will influence what the social-enabled enterprise is going to look like and how it’s going to operate. But as a social developer, step one is wrapping your arms around all the things that are possible. Traditionally, the best exploration, brainstorming and innovation come from collaborating with other developers. That’s how the big questions can be hashed (or hacked) out. Is Java the best social development environment? If not, what is? What’s already being done in terms of application integration? The JavaOne Social Developer Program will offer up a series of talks and events on those very issues Tuesday, October 2 at the San Francisco Hilton. If you’re interested in embarking on this newest frontier of enterprise social development, you can connect with others who are thinking the same thing and get moving on your first project.Talks will include: Emergence Of The Social EnterpriseExtending Social into Enterprise Applications and Business ProcessesIntro to Open Graph and Facebook's APIs Building the Next Wave of Social Commerce Platforms Social Data and the Enterprise LinkedIn: A Professional Network Built with Java Technologies and Agile Practice Social Developer Hackathon In addition to these learning and discussion opportunities, you might consider joining the new Oracle Social Developer Community (OSDC), where the interaction and collaboration can continue indefinitely. It doesn’t take a lot of tea leaf reading to know that the cloud will house the enterprise technology of the future, and social (as well as the rich data it brings) is going to be a major part of that as social integrates across every business function as there’s proven value for consumer facing initiatives. The next phase of social development is going to involve combining enterprise data from multiple sources, new and existing, social and traditional, in order to tell compelling and usable stories. And social is coming to the enterprise quickly, meaning you as a development leader should seek to understand not just what's worked on the consumer side, but what aspects of those successes can be applied inside the organization. Get educated, get connected, and consider registering for this forward-looking event now to get started with enterprise social development.

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  • Social Networks & the Cloud

    - by kellsey.ruppel
    It’s no secret that millions of people are connected to the Internet. And it also probably doesn’t come as a surprise that a lot of those people are connected on social networking sites.  Social networks have become an excellent platform for sharing and communication that reflects real world relationships and they play a major part in the everyday lives of many people. Facebook, Twitter, Pinterest, LinkedIn, Google+ and hundreds of others have transformed the way we interact and communicate with one another. Social networks are becoming more than just an online gathering of friends. They are becoming a destination for ideation, e-commerce, and marketing. But it doesn’t just stop there. Some organizations are utilizing social networks internally, integrated with their business applications and processes and the possibility of social media and cloud integration is compelling. Forrester alone estimates enterprise cloud computing to grow to over $240 billion by 2020. It’s hard to find any current IT project today that is NOT considering cloud-based deployments. Security and quality of service concerns are no longer at the forefront; rather, it’s about focusing on the right mix of capabilities for the business. Cloud vs. On-Premise? Policies & governance models? Social in the cloud? Cloud’s increasing sophistication, security in applications, mobility, transaction processing and social capabilities make it an attractive way to manage information. And Oracle offers all of this through the Oracle Cloud and Oracle Social Network. Oracle Social Network is a secure private network that provides a broad range of social tools designed to capture and preserve information flowing between people, enterprise applications, and business processes. By connecting you with your most critical applications, Oracle Social Network provides contextual, real-time communication within and across enterprises. With Oracle Social Network, you and your teams have the tools you need to collaborate quickly and efficiently, while leveraging the organization’s collective expertise to make informed decisions and drive business forward. Oracle Social Network is available as part of a portfolio of application and platform services within the Oracle Cloud. Oracle Cloud offers self-service business applications delivered on an integrated development and deployment platform with tools to rapidly extend and create new services. Oracle Social Network is pre-integrated with the Fusion CRM Cloud Service and the Fusion HCM Cloud Service within the Oracle Cloud. Learn more how you can use Oracle Social Network to revolutionize how you create, understand, and achieve true value through enterprise social networking. And be sure to check out the follow sessions here at Oracle OpenWorld, where can learn more about Oracle Cloud and Oracle Social Network. Tuesday, Oct 2 – Oracle WebCenter’s Cloud Strategy: From Social and Platform Services to Mashups, 1:15pm - 2:15pm, Moscone West – 3001  Wednesday, Oct 3 – Oracle Social Network: Your Strategy for Socially Enabled Oracle Fusion Applications, 11:45am - 12:45pm, Moscone West – 3002/3004

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  • Spotlight on Oracle Social Relationship Management. Social Enable Your Enterprise with Oracle SRM.

    - by Pat Ma
    Facebook is now the most popular site on the Internet. People are tweeting more than they send email. Because there are so many people on social media, companies and brands want to be there too. They want to be able to listen to social chatter, engage with customers on social, create great-looking Facebook pages, and roll out social-collaborative work environments within their organization. This is where Oracle Social Relationship Management (SRM) comes in. Oracle SRM is a product that allows companies to manage their presence with prospects and customers on social channels. Let's talk about two popular use cases with Oracle SRM. Easy Publishing - Companies now have an average of 178 social media accounts - with every product or geography or employee group creating their own social media channel. For example, if you work at an international hotel chain with every single hotel creating their own Facebook page for their location, that chain can have well over 1,000 social media accounts. Managing these channels is a mess - with logging in and out of every account, making sure that all accounts are on brand, and preventing rogue posts from destroying the brand. This is where Oracle SRM comes in. With Oracle Social Relationship Management, you can log into one window and post messages to all 1,000+ social channels at once. You can set up approval flows and have each account generate their own content but that content must be approved before publishing. The benefits of this are easy social media publishing, brand consistency across all channels, and protection of your brand from inappropriate posts. Monitoring and Listening - People are writing and talking about your company right now on social media. 75% of social media users have written a negative post about a brand after a poor customer service experience. Think about all the negative posts you see in your Facebook news feed about delayed flights or being on hold for 45 minutes. There is so much social chatter going on around your brand that it's almost impossible to keep up or comprehend what's going on. That's where Oracle SRM comes in. With Social Relationship Management, a company can monitor and listen to what people are saying about them on social channels. They can drill down into individual posts or get a high level view of trends and mentions. The benefits of this are comprehending what's being said about your brand and its competitors, understanding customers and their intent, and responding to negative posts before they become a PR crisis. Oracle SRM is part of Oracle Cloud. The benefits of cloud deployment for customers are faster deployments, less maintenance, and lower cost of ownership versus on-premise deployments. Oracle SRM also fits into Oracle's vision to social enable your enterprise. With Oracle SRM, social media is not just a marketing channel. Social media is also mechanism for sales, customer support, recruiting, and employee collaboration. For more information about how Oracle SRM can social enable your enterprise, please visit oracle.com/social. For more information about Oracle Cloud, please visit cloud.oracle.com.

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  • Social Business Forum Milano: Day 2

    - by me
    @YourService. The business world has flipped and small business can capitalize  by Frank Eliason (twitter: @FrankEliason ) Technology and social media tools have made it easier than ever for companies to communicate with consumers. They can listen and join in on conversations, solve problems, get instant feedback about their products and services, and more. So why, then, are most companies not doing this? Instead, it seems as if customer service is at an all time low, and that the few companies who are choosing to focus on their customers are experiencing a great competitive advantage. At Your Service explains the importance of refocusing your business on your customers and your employees, and just how to do it. Explains how to create a culture of empowered employees who understand the value of a great customer experience Advises on the need to communicate that experience to their customers and potential customers Frank Eliason, recognized by BusinessWeek as the 'most famous customer service manager in the US, possibly in the world,' has built a reputation for helping large businesses improve the way they connect with customers and enhance their relationships Quotes from the Audience: Bertrand Duperrin ?@bduperrin social service is not about shutting up the loudest cutsomers ! #sbf12 @frankeliason Paolo Pelloni ?@paolopelloniGautam Ghosh ?@GautamGhosh RT @cecildijoux: #sbf12 @frankeliason you need to change things and fix the approach it's not about social media it's about driving change  Peter H. Reiser ?@peterreiser #sbf12 Company Experience = Product Experience + Customer Interactions + Employee Experience @yourservice Engage or lose! Socialize, mobilize, conversify: engage your employees to improve business performance Christian Finn (twitter: @cfinn) First Christian was presenting the flying monkey   Then he outlined the four principals to fix the Intranet: 1. Socalize the Intranet 2. Get Thee to a Single Repository 3. Mobilize the Intranet 4. Conversationalize Your Processes Quotes from the Audience: Oscar Berg ?@oscarberg Engaged employees think their work bring out the best of their ideas @cfinn #sbf12 http://pic.twitter.com/68eddp48 John Stepper ?@johnstepper I like @cfinn's "conversify your processes" A nice related concept to "narrating your work", part of working out loud. http://johnstepper.com/2012/05/26/working-out-loud-your-personal-content-strategy/ Oscar Berg ?@oscarberg Organizations are talent markets - socializing your intranet makes this market function better @cfinn #sbf12 For profit, productivity, and personal benefit: creating a collaborative culture at Deutsche Bank John Stepper (twitter:@johnstepper) Driving adoption of collaboration + social media platforms at Deutsche Bank. John shared some great best practices on how to deploy an enterprise wide  community model  in a large company. He started with the most important question What is the commercial value of adding social ? Then he talked about the success of Community of Practices deployment and outlined some key use cases including the relevant measures to proof the ROI of the investment. Examples:  Community of practice -> measure: systematic collection of value stories  Self-service website  -> measure: based on representative models Optimizing asset inventory - > measure: Actual counts  This use case was particular interesting.  It is a crowd sourced spending/saving of infrastructure model.  User can cancel IT services they don't need (as example Software xx).  5% of the saving goes to social responsibility projects. The John outlined some  best practices on how to address the WIIFM (What's In It For Me) question of the individual users:  - change from hierarchy to graph -  working out loud = observable work + narrating  your work  - add social skills to career objectives - example: building a purposeful social network course/training as part of the job development curriculum And last but not least John gave some important tips on how to get senior management buy-in by establishing management sponsored division level collaboration boards which defines clear uses cases and measures. This divisional use cases are then implemented using a common social platform.  Thanks John - I learned a lot from your presentation!   Quotes from the Audience: Ana Silva ?@AnaDataGirl #sbf12 what's in it for individuals at Deutsche Bank? Shapping their reputations in a big org says @johnstepper #e20Ana Silva ?@AnaDataGirl Any reason why not? MT @magatorlibero #sbf12 is Deutsche B. experience on applying social inside company applicable to Italian people? Oscar Berg ?@oscarberg Your career is not a ladder, it is a network that opens up opportunities - @johnstepper #sbf12 Oscar Berg ?@oscarberg @johnstepper: Institutionalizing collaboration is next - collaboration woven into the fabric of daily work #sbf12 Ana Silva ?@AnaDataGirl #sbf12 @johnstepper talking about how Deutsche Bank is using #socbiz to build purposeful CoP & save money

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  • How come Indiegogo links shared on G+ link to their page instead of displaying URL?

    - by Ivan Vucica
    If an Indiegogo link, such as this one, gets shared on G+, their G+ page is displayed in the post in the place where commonly the URL would be displayed. I've tried looking analyzing the HTML, but came up empty handed: there's Twitter cards metadata, there's OpenGraph, there is a G+ button -- but I found nothing that links to Indiegogo's page, not even rel="publisher". So, how does Indiegogo achieve this?

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  • Pinterest and Social Commerce: The Social Networking Site Retailers Shouldn’t Ignore

    - by Jeri Kelley
    If you are in the midst of remodeling your home, researching the latest spring fashion trends, or simply trying to figure out what to cook for dinner you’ve probably been on Pinterest, and like me, find it extremely useful for generating new ideas and storing them all in one place. Gone are the days of folding over corners of magazines or bookmarking the URL of a Web page – Pinterest makes it easy for you to “pin” ideas, photos, links, and more to virtual bulletin boards where your “followers” can repin, like, and share. As a consumer, Pinterest has gained my attention and I’m definitely not the only one. According to a Monetate infographic, Pinterest’s unique visitors increased 329% from September to December 2011. With this explosion of users, what does it mean for social commerce? Also according to Monetate, Pinterest is one of the top traffic drivers for retailers – driving even more traffic than popular social networking sites like Google+.  For businesses, creating a presence on Pinterest is a great way to extend the reach of your brand, increase inbound links, and drive more traffic to your site. Socialnomics has a great post on how some of the biggest retail brands are using Pinterest to connect with consumers, offer cool content, and engage on a more personal level. When evaluating your social commerce program, while Facebook still delivers the most referrals, Pinterest shouldn’t be ignored as a way to help reach and connect with as many consumers as possible.

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  • IASA Sessions on Social Networking Note Influence of Millennial Generation on Insurance Technology

    - by [email protected]
    Helen Pitts, senior product marketing manager for Oracle Insurance is blogging from the 2010 IASA Annual Conference and Business Show this week. Social networking continues to be a buzzword for many in the industry. Erin Esurance, the Geico Gecko and even Nationwide's "The World's Greatest Spokesperson in the World" all have a prominent presence in the social media world. Sessions at the 2010 IASA Annual Conference and Business Show this week in Grapevine, Texas, highlighted how the millennial generation's exploding use of social media is spurring more carriers to leverage tools like Facebook, LinkedIn and other social networks to engage prospect and customers. While panelists encouraged carriers to leverage social networking tools for marketing and communications, they expressed the need for caution and corporate governance when it comes to using the tools as a part of claims, underwriting, and human resources recruitment business practices, and interactions with producers. (A previous Oracle Insurance blog entry by my colleague Susan Keuer noted that social networking and its impact on the underwriting process was also a hot topic at the recent AHOU conference.) Speaking of the millennial generation, IASA announced a new scholarship program and awarded three scholarships during the association's conference this week. The IASA Insurance Industry Collegiate Scholarship Program awards $2,000 scholarships to students in their second or third year of college who are studying an insurance-related field at a four-year college or university. The IASA scholarship committee is co-chaired by Wendy Gibson, vice president of business development for Oracle Insurance. Gibson, a long time IASA volunteer, is completing her second term on IASA's volunteer management team as vice president of industry relations. Helen Pitts is senior product marketing manager for Oracle Insurance.

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  • Social Retailing

    - by David Dorf
    For retailers the move to mobile has been obvious.  More and more consumers are interacting with retailers, both online and in the store, using their mobile devices.  Retailers are quick to invest in both consumer facing mobile apps as well as ones to equip employees.  But when I talk to retailers about social, the value isn't as clear-cut.  Intuitively, retailers know that better relationships with customers will result in higher sales, but the trip to get there has many paths. The interesting thing about social media is that it has the potential to permeate all parts of the business.  Obviously it works well for marketing, but it also has a place with recruiting, knowledge management, trend analysis, and employee collaboration.  Information gathered from social media can enhance existing processes like assortment planning, product development, space planning, promotion planning, and replenishment.  Letting the customer influence each of these areas helps align the experience. One of the things holding retailers back is the lack of consistent and integrated tools to manage social media and make sense of the huge amounts of data.  To that end Oracle has been aggressively acquiring in the space, as depicted in the infographic below.  Soon, social will get the same level of investment as mobile. The Social CRM Arms Race: A Timeline - An infographic by the team at Pardot Marketing Automation

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  • The Social Business Thought Leaders - Ray Wang

    - by kellsey.ruppel
    It seems both consumers and businesses are at the peak of the social hype. Overwhelmed by social media channels, platforms, and processes both in their private and professional life, many early adopters are starting to feel the social fatigue. Mirroring what happened with email and web sites during the late 1990's - early 2000's, more and more managers are looking to move from ubiquitous social media tactics to the most appropriate business use case and processes. This step becomes even more important considering the year over year contraction in IT budgets and the consequent need to maximize return on every dollar spent in new technologies. Ray Wang, CEO and Principal Analyst at Constellation Research, suggests engagement through collaborative technologies both as a conceptual model and a transformational tool for enterprises to reap business value. Without participation - the reasoning goes - there is no value and good technology alone is not enough to guarantee employee and customer adoption. Enterprise gamification is a new lever to succeed with Social Business by directing a critical mass of participation towards desired outcomes. What kind of outcomes? A recent study from Constellation Research (see 2012 Q1 Gamification Early Adopters Best Practices) highlights how Marketing, Customer Service and HR are leading the pack with gamification in processes such as: Sustaining long term customer loyalty (76.4%) Improving response in campaign to lead (74.5%) Right channeling incidents for resolution in social media (67.3%) Growing the number service and support incidents resolved by the community (63.6%) Improving employee referral rates and effective recruiting (43.6%) Driving on-boarding success with new hires (20%) More than simply adding badges, points and leaderboards to existing processes, enterprise gamification should be holistically embedded into employee and customer experience to stimulate specific behaviors. According to Ray Wang this can be done at three core levels: Measurable actions. The behaviors we want to facilitate consist of granular actions (i.e likes, comments, posts, recommendations, etc) and more complex actions (i.e projects, initiatives, programmes) attributed to individuals, groups and/or external actors  Reputation. The reputation an individual has earned through his actions is a key factor in building motivation among others and it is determined by its identity, social standing status and competitiveness Incentives or the intrinsic and extrinsic rewards that motivate behaviors and drive actions Listen to Ray Wang's video-interview to learn more about the dynamics that are shaping the future of collaboration and how gamification can help organizations attain new levels of engagement.

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  • Social Analytics and the Customer

    - by David Dorf
    Many successful retailers put the customer at the center of everything they do, so its important that the customer is modeled correctly across all their systems.  The path to omni-channel starts and ends with the customer so at ARTS, our next big project is focused on ensuring a consistent representation of customers across our transactional data model, datawarehouse model, and XML schemas.  Further, we've started a new whitepaper that describes how Big Data and Social Media Analytics should be leveraged by retailers to add and additional level of customer insight. Let's start by taking a closer look at the meaning of social analytics.  Here's my definition: Social Analytics, in the retail context, describes the analysis of data obtained from social media sources in an effort to better comprehend and interact with the community of consumers.  This discipline seeks to understand what’s being said by the community about brands and products (“monitoring”), as well as understand the behaviors of those in the community (“profiling”).  The results are used to enforce the brand image, improve product decisions, and better focus marketing, all of which lead to increased sales. To help illustrate the facets of social analytics, I drew the diagram below which was originally published by Retail Touchpoints. There are lots of tools on the market that allow retailers to monitor social media for brand and product mentions.  These include analysis of sentiment, reach, share of voice, engagement, etc.  When your brand is mentioned, good or bad, its an opportunity to engage with the customer and possibly lead to a sale.  Because products are not always unique, its much more difficult to monitor product mentions, but detecting product trends early can help a retailer make better merchandising decisions, especially in fashion. Once a retailer understands what's being said, the next step is learn more about who's saying it.  That involves profiling customers beyond simple demographics to understand their motivations.  Much can be learned from patterns, and even more when customers voluntarily share their data.  Knowing that a customer is passionate about, for example, mountain biking allows the retailer to make relevant offers on helmets, ask for opinions on hydration, and help spread marketing messages. Social analytics has many facets that benefit retailers, some of which are easy but many of which are hard.  Its important for the CMO and CIO to work closely together to plan for these capabilities and monitor the maturity of tools on the market.  This is an area that will separate winners from losers.

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  • difference in using third party social buttons and directly integrating each social buttons ourselves

    - by Jayapal Chandran
    I wanted to add specific social buttons to my article. I used ShareThis. It gives a facebook like button, google plus button, etc... by default. were as in other articles of different modules i had integrated the facebook like by myself by following the documentation (including markup in the head section) What is the difference in adding manually with many markups and using third party code? Will that affect SEO or any other advantage over the respective social networking site (here for example facebook and google plus)?

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  • The Future of Project Management is Social

    - by Natalia Rachelson
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} A guest post by Kazim Isfahani, Director, Product Marketing, Oracle Rapid Ascent. Breakneck Speed. Lightning Fast. Perhaps even overwhelming. No matter which set of adjectives we use to describe it, social media’s rise into the enterprise mainstream has been unprecedented. Indeed, the big 4 social media powerhouses (Facebook, Google+, LinkedIn, and Twitter), have nearly 2 Billion users between them. You may be asking (as you should really) “That’s all well and good for the consumer, but for me at my company, what’s your point? Beyond the fact that I can check and post updates, that is.” Good question, kind sir. Impact of Social and Collaboration on Project Management I’ll dovetail this discussion to the project management realm, since that’s what I’m writing about. Speed is a big challenge for project-driven organizations. Anything that can help speed up project delivery - be it a new product introduction effort or a geographical expansion project - fast is a good thing. So where does this whole social thing fit particularly since there are already a host of tools to help with traditional project execution? The fact is companies have seen improvements in their productivity by deploying departmental collaboration and other social-oriented solutions. McKinsey’s survey on social tools shows we have reached critical scale: 72% of respondents report that their companies use at least one and over 40% say they are using social networks and blogs. We don’t hear as much about the impact of social media technologies at the project and project manager level, but that does not mean there is none. Consider the new hire. The type of individual entering the workforce and executing on projects is a generation of worker expecting visually appealing, easy to use and easy to understand technology meshing hand-in-hand with business processes. Consider the project manager. The social era has enhanced the role that the project manager must play. Today’s project manager must be a supreme communicator, an influencer, a sympathizer, a negotiator, and still manage to keep all stakeholders in the loop on project progress. Social tools play a significant role in this effort. Now consider the impact to the project team. The way that a project team functions has changed, with newer, social oriented technologies making the process of information dissemination and team communications much more fluid. It’s clear that a shift is occurring where “social” is intersecting with project management. The Rise of Social Project Management We refer to the melding of project management and social networking as Social Project Management. Social Project Management is based upon the philosophy that the project team is one part of an integrated whole, and that valuable and unique abilities exist within the larger organization. For this reason, Social Project Management systems should be integrated into the collaborative platform(s) of an organization, allowing communication to proceed outside the project boundaries. What makes social project management "social" is an implicit awareness where distributed teams build connected links in ways that were previously restricted to teams that were co-located. Just as critical, Social Project Management embraces the vision of seamless online collaboration within a project team, but also provides for, (and enhances) the use of rigorous project management techniques. Social Project Management acknowledges that projects (particularly large projects) are a social activity - people doing work with people, for other people, with commitments to yet other people. The more people (larger projects), the more interpersonal the interactions, and the more social affects the project. The Epitome of Social - Fusion Project Portfolio Management If I take this one level further to discuss Fusion Project Portfolio Management, the notion of Social Project Management is on full display. With Fusion Project Portfolio Management, project team members have a single place for interaction on projects and access to any other resources working within the Fusion ERP applications. This allows team members the opportunity to be informed with greater participation and provide better information. The application’s the visual appeal, and highly graphical nature makes it easy to navigate information. The project activity stream adds to the intuitive user experience. The goal of productivity is pervasive throughout Fusion Project Portfolio Management. Field research conducted with Oracle customers and partners showed that users needed a way to stay in the context of their core transactions and yet easily access social networking tools. This is manifested in the application so when a user executes a business process, they not only have the transactional application at their fingertips, but also have things like e-mail, SMS, text, instant messaging, chat – all providing a number of different ways to interact with people and/or groups of people, both internal and external to the project and enterprise. But in the end, connecting people is relatively easy. The larger issue is finding a way to serve up relevant, system-generated, actionable information, in real time, which will allow for more streamlined execution on key business processes. Fusion Project Portfolio Management’s design concept enables users to create project communities, establish discussion threads, manage event calendars as well as deliver project based work spaces to organize communications within the context of a project – all within a secure business environment. We’d love to hear from you and get your thoughts and ideas about how Social Project Management is impacting your organization. To learn more about Oracle Fusion Project Portfolio Management, please visit this link

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