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  • How to insert in a blog sharing links to visitors Tweet, Facebook and so on social networks?

    - by Andry
    I am developing a web blog using ASP.NET, but I guess that the tech details like this, here, is not important. My aim is to insert in every post I create those nice buttons to the social networks account of my visitors so that they can quote or post the link to the blog entry in their space. How can I do this? I guess it also de3pend on the social network I want to use. Lets say, now, that I want to have links to Facebook, Tweet and Google circle accounts. Thankyou.

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  • Design Pattern for Social Game Mission Mechanics

    - by Furkan ÇALISKAN
    When we want to design a mission sub-system like in the The Ville or Sims Social, what kind of design pattern / idea would fit the best? There may be relation between missions (first do this then this etc...) or not. What do you think sims social or the ville or any other social games is using for this? I'm looking for a best-practise method to contruct a mission framework for tha game. How the well-known game firms do this stuff for their large scale social facebook games? Giving missions to the players and wait players to complete them. when they finished the missions, providing a method to catch this mission complete events considering large user database by not using server-side not so much to prevent high-traffic / resource consumption. how should i design the database and server-client communication to achive this design condidering this trade-off.

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  • Social Analytics in your current data

    - by Dan McGrath
    By now everyone is aware of the massive boom in social-networking (Twitter, Facebook, LinkedIn) and obviously a big part of its business model revolves around being able to mine this data to create information that can be used to make money for someone. Gartner has identified 'Social Analytics' as one of the top 10 strategic technologies for 2011. Has anyone looked at their existing data structures to determine if they could extract a social graph and then perform further data mining against this? How does it fit in with your other strategic development strategies? What information are you trying to extract from the data? Take for example, a bank. They could conceivably determine a social graph through account relationships and transactions. Obviously there would be open edges on the graph where funds enter/leave the institute, but that shouldn't detract from the usefulness of the data. I'm looking for actual examples with the answers, as well as why/how they did it. References to other sites will be greatly appreciated. Note: I'm not at all referring to mining data out of actual social networks.

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  • Social media measurement tools [on hold]

    - by user29187
    I work for a non-profit and we are currently trying to develop a system to measure and evaluate our social media platforms (Facebook and Twitter). We would liek to tarck a variety of social metrics, including, but not limited to: Twitter: # of followers, # of mentions, # of retweets Facebook: # of likes, # people talking about, # of page views We are currently using a paid platform for this. I wondered if there is a way to configure Google Analytics to do this or if there are any other free/clever or smart ways to track social engagement with our brand?

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  • Identity Globe Trotters (Sep Edition): The Social Customer

    - by Tanu Sood
    Welcome to the inaugural edition of our monthly series - Identity Globe Trotters. Starting today, the last Friday of every month, we will explore regional commentary on Identity Management. We will invite guest contributors from around the world to share their opinions and experiences around Identity Management and highlight regional nuances, specific drivers, solutions and more. Today's feature is contributed by Michael Krebs, Head of Business Development at esentri consulting GmbH, a (SOA) specialized Oracle Gold Partner based in Ettlingen, Germany. In his current role, Krebs is dealing with the latest developments in Enterprise Social Networking and the Integration of Social Media within business processes.  By Michael Krebs The relevance of "easy sign-on" in the age of the "Social Customer" With the growth of Social Networks, the time people spend within those closed "eco-systems" is growing year by year. With social networks looking to integrate search engines, like Facebook announced some weeks ago, their relevance will continue to grow in contrast to the more conventional search engines. This is one of the reasons why social network accounts of the users are getting more and more like a virtual fingerprint. With the growing relevance of social networks the importance of a simple way for customers to get in touch with say, customer care or contract departments, will be crucial for sales processes in critical markets. Customers want to have one single point of contact and also an easy "login-method" with no dedicated usernames, passwords or proprietary accounts. The golden rule in the future social media driven markets will be: The lower the complexity of the initial contact, the better a company can profit from social networks. If you, for example, can generate a smart way of how an existing customer can use self-service portals, the cost in providing phone support can be lowered significantly. Recruiting and Hiring of "Digital Natives" Another particular example is "social" recruiting processes. The so called "digital natives" don´t want to type in their profile facts and CV´s in proprietary systems. Why not use the actual LinkedIn profile? In German speaking region, the market in the area of professional social networks is dominated by XING, the equivalent to LinkedIn. A few weeks back, this network also opened up their interfaces for integrating social sign-ons or the usage of profile data for recruiting-purposes. In the European (and especially the German) employment market, where the number of young candidates is shrinking because of the low birth rate in the region, it will become essential to use social-media supported hiring processes to find and on-board the rare talents. In fact, you will see traditional recruiting websites integrated with social hiring to attract the best talents in the market, where the pool of potential candidates has decreased dramatically over the years. Identity Management as a key factor in the Customer Experience process To create the biggest value for customers and also future employees, companies need to connect their HCM or CRM-systems with powerful Identity management solutions. With the highly efficient Oracle (social & mobile enabling) Identity Management solution, enterprises can combine easy sign on with secure connections to the backend infrastructure. This combination enables a "one-stop" service with personalized content for customers and talents. In addition, companies can collect valuable data for the enrichment of their CRM-data. The goal is to enrich the so called "Customer Experience" via all available customer channels and contact points. Those systems have already gained importance in the B2C-markets and will gradually spread out to B2B-channels in the near future. Conclusion: Central and "Social" Identity management is key to Customer Experience Management and Talent Management For a seamless delivery of "Customer Experience Management" and a modern way of recruiting the best talent, companies need to integrate Social Sign-on capabilities with modern CX - and Talent management infrastructure. This lowers the barrier for existing and future customers or employees to get in touch with sales, support or human resources. Identity management is the technology enabler and backbone for a modern Customer Experience Infrastructure. Oracle Identity management solutions provide the opportunity to secure Social Applications and connect them with modern CX-solutions. At the end, companies benefit from "best of breed" processes and solutions for enriching customer experience without compromising security. About esentri: esentri is a provider of enterprise social networking and brings the benefits of social network communication into business environments. As one key strength, esentri uses Oracle Identity Management solutions for delivering Social and Mobile access for Oracle’s CRM- and HCM-solutions. …..End Guest Post…. With new and enhanced features optimized to secure the new digital experience, the recently announced Oracle Identity Management 11g Release 2 enables organizations to securely embrace cloud, mobile and social infrastructures and reach new user communities to help further expand and develop their businesses. Additional Resources: Oracle Identity Management 11gR2 release Oracle Identity Management website Datasheet: Mobile and Social Access (pdf) IDM at OOW: Focus on Identity Management Facebook: OracleIDM Twitter: OracleIDM We look forward to your feedback on this post and welcome your suggestions for topics to cover in Identity Globe Trotters. Last Friday, every month!

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  • OK - What now? How do we become a Social Business?

    - by Michael Snow
    We hope that those of you that attended yesterday's Webcast with Brian Solis enjoyed Brian's discussion with Christian Finn for our last Webcast of the season for the Oracle Social Business Thought Leaders Series.  For those of you that may have missed the webcast or were stuck at a company holiday party - you'll be glad to hear that the webcast will be available On-Demand starting later today (12/14/12). And any of you who'd like to listen to a quick but informative podcast with Brian - can listen to that here. Some of you may still be left with questions about how to get from point A to point B and even more confused than when you started thinking about this new world of Digital Darwinism. The post below, grabbed from an abundance of great thought leadership prose on Brian's blog may help you frame the path you need to start walking sooner versus later to stay off of the endangered species list.  As you explore your path forward, please keep Oracle in mind - we do offer a wide range of solutions to help your organization 12.00 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} optimize the engagement for your customers, employees and partners. The Path from a Social Brand to a Social Business Brian Solis Originally posted May 2, 2012 I’ve been a long-time supporter of MediaTemple’s (MT)Residence program along with Gary Vaynerchuk, Neil Patel, and many others whom I respect. I wanted to share my “7 questions to answer to become a social business” with you here.. Social Media is pervasive and is becoming the new normal in corporate marketing. Brands who get this right are starting to build their own media networks rich with customer connections numbering in the millions. Right now, Coca-Cola has over 34 million fans on Facebook, but they’re hardly alone. Disney follows just behind with 29 million fans, Starbucks boasts 25 million, and Oreo, Red Bull, and Converse play host to over 20 million fans. If we were to look at other networks such as Twitter and Youtube, we would see a recurring theme. People are connecting en masse with the businesses they support and new media represents the ability to cultivate consumer relationships in ways not possible with traditional earned or paid media. Sounds great right? This might sound abrupt, but the truth is that we’re hardly realizing the potential of what lies before us. Everything begins with understanding not just how other brands are marketing themselves in social media, but also seeing what they’re not doing and envisioning what’s possible. We’re already approaching the first of many crossroads that new media will present. Do we take the path of a social brand or that of a social business? What’s the difference? A social brand is just that, a business that is remodeling or retrofitting its existing marketing practices to new media. A social business is something altogether different as it embraces introspection and extrospection to reevaluate internal and external processes, systems, and opportunities to transform into a living, breathing entity that adapts to market conditions and opportunities. It’s a tough decision to make right now especially at a time when all we read about is how much success many businesses are finding without having to answer this very question. With all of the newfound success in social networks, the truth is that we’re only just beginning to learn what’s possible and that’s where you come in. When compared to the investment in time and resources across the board, social media represents only a small part of the mix. But with your help, that’s all about to change. The CMO Survey, an organization that disseminates the opinions of top marketers in order to predict the future of markets, recently published a report that gave credence to the fact that social media is taking off. One of the most profound takeaways from the report was this gem; “The “like button” [in Facebook] packs more customer-acquisition punch than other demand-generating activities.” With insights like this, it’s easy to see why the race to social is becoming heated. The report also highlighted exactly where social fits in the marketing mix today and as you can see, despite all of the hype, it’s not a dominant focus yet. As of August 2011, the percentage of overall marketing budgets dedicated to social media hovered at around 7%. However, in 2012 the investment in social media will climb to 10%. And, in five years, social media is expected to represent almost 18% of the total marketing budget. Think about that for a moment. In 2016, social media will only represent 18%? Queue the sound of a record scratching here. With businesses finding success in social networks, why are businesses failing to realize the true opportunity brought forth by the ability to listen to, connect with, and engage with customers? While there’s value in earning views, driving traffic, and building connections through the 3F’s (friends, fans and followers), success isn’t just defined simply by what really amounts to low-hanging fruit. The truth is that businesses cannot measure what it is they don’t know to value. As a result, innovation in new engagement initiatives is stifled because we’re applying dated or inflexible frameworks to new paradigms. Social media isn’t owned by marketing, but instead the entire organization. This changes everything and makes your role so much more important. It’s up to you to learn how to think outside of the proverbial social media box to see what others don’t, the ability to improve customers experiences through the evolution of a social brand into a social business. Doing so will translate customer insights from what they do and don’t share in social networks into better products, services, and processes. See, customers want something more from their favorite businesses than creative campaigns, viral content, and everyday dialogue in social networks. Customers want to be heard and they want to know that you’re listening. How businesses use social media must remind them that they’re more than just an audience, consumer, or a conduit to “trigger” a desired social effect. Herein lies both the challenge and opportunity of social media. It’s bigger than marketing. It’s also bigger than customer service. It’s about building relationships with customers that improve experiences and more importantly, teaches businesses how to re-imagine products and internal processes to better adapt to potential crises and seize new opportunities. When it comes down to it, Twitter, Facebook, Youtube, Foursquare, are all channels for listening, learning, and engaging. It’s what you do within each channel that builds a community around your brand. And, at the end of the day, the value of the community you build counts for everything. It’s important to understand that we cannot assume that these networks simply exist for people to lineup for our marketing messages or promotional campaigns. Nor can we assume that they’re reeling in anticipation for simple dialogue. They want value. They want recognition. They want access to exclusive information and offers. They need direction, answers and resolution. What we’re talking about here is the multidimensional makeup of consumers and how a one-sided approach to social media forces the needs for social media to expand beyond traditional marketing to socialize the various departments, lines of business, and functions to engage based on the nature of the situation or opportunity. In the same CMO study, it was revealed that marketers believe that social media has a long way to go toward integrating into the overall company strategy. On a scale of 1-7, with one being “not integrated at all” and seven being “very integrated,” 22% chose “one.” Critical functions such as service, HR, sales, R&D, product marketing and development, IR, CSR, etc. are either not engaged or are operating social media within a silo disconnected from other efforts or possibilities. The problem is that customers don’t view a company by silo, instead they see one company, one brand, and their experience in social media forms an impression that eventually contributes to their view of your brand. The first step here is to understand business priorities and objectives to assess how social media can be additive in achieving these goals. Additionally, surveying the landscape to determine other areas of interest as its specifically related to your business. • Are customers seeking help or direction? • Who are your most valuable customers and what are they sharing? • How can you use social media to acquire and retain customers? - What ideas are circulating and how can you harness user generated activity and content to innovate or adapt to better meet the needs of customers? - How can you broaden a single customer view to recognize the varying needs of customers and how your organization can organize around each circumstance? - What insights exist based on how consumers are interacting with one another? How can this intelligence inform marketing, service, products and other important business initiatives? - How can your business extend their current efforts to deliver better customer experiences and in turn more effectively unit internal collaboration and communication? Customer demands far exceed the capabilities of the marketing department. While creating a social brand is a necessary endeavor, building a social business is an investment in customer relevance now and over time. Beyond relevance, a social business fosters a culture of change that unites employees and customers and sets a foundation for meaningful and beneficial relationships. Innovation, communication, and creativity are the natural byproducts of engagement and transformation. As a social brand, we are competing for the moment. As a social business, we are competing the future in all that we do today.

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  • Which social sign-in (Google, twitter, fb, etc) is most often used (if I could only choose one, which would statistically retain the most users)?

    - by David
    I am working with a startup which is about to do it's launch in maybe 2-3 weeks. In order to see the primary features of the site, the user has to register or sign in if they have already registered. We quickly decided we wanted to incorporate social plugins as alternatives to a conventional sign up, just like stackexchange does. But seeing that we are strapped for time and fairly amateur developers, I'm trying to justify just choosing one or two social sign-ins to start with for the launch and then maybe add more later. Based on my experience as a user, I'm guessing that twitter and google (in no particular order of importance) would probably be the most important social sign-ins in order to retain as many users as possible, but have absolutely no statistics to back that up other than my own anecdotal experience. This question hasn't been visibly asked on the internet, so I figured I'd hop on stackexchange and give it a punt. Thanks.

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  • What are the best social places for programmers to interact?

    - by Chevex
    I know this is not really the right place for this type of question, but I figure it will get me started and hopefully won't be closed right off the bat. I love the programming industry a lot, but I don't have many colleagues that aren't introverted and/or anti-social, or self-centered. What are some good places online to find programming friends that I could share my adventures with? I love stack overflow but it is more technical and doesn't really allow you to put up a personal project just for people to see and critique. Any suggestions? A good forum would be great! The only ones I can find are usually full of inexperienced people who just "want" to be a programmer. I'm looking more for a place who's members are already programmers discussing programming topics.

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  • Leveraging Social Networks for Retail

    - by David Dorf
    For retailers, social media is all about B2C2C. That is, Business to Consumer to Consumer, or more specifically, retailer to influencer to consumer. Traditional marketing targeted mass media, trying to expose the message to as many people as possible. While effective, this approach has never been very efficient, with high costs for relatively low penetration. Then it was thought that marketers should focus their efforts on a relative few super-influencers that would then sway the masses. History shows a few successes with this approach but lacked any consistency or predictability. After all, if super-influencers were easy to find, most campaigns would easily go viral. Alas, research shows that most wide-spread trends were the result of several fortunate events, including some luck. So do people exert influence over each other when it comes to purchase decisions? Of course they do, all the time. But that influence is usually limited to a small set of friends and specific specialization. For instance, although I have 165 friends on Facebook, I am only able to influence my close friends and family on PC purchases, and I have no sway at all for fashion purchases. People trust my knowledge on technology, but nobody asks my advice on shoes. How then should retailers leverage social networks in order to reinforce brand image and push promotions? Two obvious ways are Like and Share. Online advertisements or wall-postings receive more clicks when the viewer sees that friends have "liked" the posting. That's our modern-day version of word-of-mouth advertising. Statistics show that endorsements from friends make it more likely a person will engage. If my friends and I liked it, then I might also "share" (or "retweet" in the case of Twitter) it with other friends. In that case the retailer has paid for X showings of the advertisement, but sharing has pushed it to an additional Y people at no cost. And further, the implicit endorsement by the sharer makes it more likely the recipient will engage. So a good first step is to find people active in social networks that will Like and Share in order to exert influence. Its still tough to go viral, but doubling engagement is still a big step in the right direction. More complex social graph analysis would be a second step, but I'll leave that topic for another day. If you're interested in the academic side of social dynamics, I suggest reading Duncan Watts' work.

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  • Designing a social network with CQRS, graph databases and relational databases in mind

    - by Siraj Mansour
    I have done quite an amount of research on the topic so far, but i couldn't come up with a conclusion to make up my mind. I am designing a social network and during my research i stumbled upon graph databases, i found neo4j pretty interesting for user relations and traversing through nodes. I also thought of using a relational database such as MS-SQL or MySQL to store entity data only and depending on neo4j for connections between entities. Of course this means more work in my application to store and pull data in and out of 2 different sources. My first question : Is using this approach (graph + relational) a good approach for designing my social network keeping in mind that users on social networks don't have to in synch with real data by split second ? What are the positives and negatives of this approach ? My Second question : I've been doing some reading on CQRS and as i understood it is mostly useful for collaborative environments, and environments where users see a lot of "stale" data. social networks has shared comments, events, etc .. and many users query or update the same data. Could CQRS be a helpful approach ? Would it give any performance/scalability benefits or non-useful complexity ? Is it fairly applicable with my possible choice of (graph + relational) databases approach mentioned in the question above ? My purpose is to know if the approaches i have mentioned above seem good enough for the business context.

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  • Taking a Chomp out of a (Social Network) Product Hype

    - by kellsey.ruppel
    Andrew Kershaw, Senior Director Oracle Social Network Product Development, speaks about Oracle Social Network One of our competitors is being very aggressive with its own developed Social Network add-on, but there should be no doubt in the minds that the Oracle social capabilities available with Fusion CRM stack up well against it. Within the Oracle Cloud, we have announced a product called Oracle Social Network. That technology is pre-integrated into Fusion Applications, enabling your customer to build a collaborative and social enterprise (without all the noise!). Oracle Social Network is designed together with our Fusion Applications. It is very conveniently pre-integrated with CRM, HCM, Financials, Projects, Supply Chain, and the Fusion family. But what's even better is that the individual teams can take a considered approach to what they are trying to achieve within the collaboration process and the outcome they are trying to enable. Then they can utilize the network and collaboration tools to support that result. And there's more! The Fusion teams can design social interactions that bridge across and outside their individual product lines because we have more than just a product line and they know they have the social network to connect them. I know we have a superior product, but it is our ability to understand and execute across the enterprise that will enable us to deliver a much more robust and capable platform in the short term than our competitor can. We have built a product specifically designed for enterprise social collaboration which is not the same for the competition. We have delivered a much more effective solution - one in which individuals can easily collaborate to get results, while being confident that they know who has access to their information. Our platform has been pre-built to cross the company boundaries and enable our customers to collaborate, not just with their customers, but with their partners and suppliers as well. So Fusion addresses the combination of the enterprise application suite with enterprise collaboration and social networking. Oracle Social Network already has a feature function advantage over our competitor's tool providing a real added value to the employees. Plus Oracle has the ability to execute in a broad enterprise and cross-enterprise way that our competitors cannot. We have the power of a tool that provides the core social fabric across all of the applications, as well as supporting enterprise collaboration. That allows us to provide intelligent business insight, connections, and recommendations that our competitor simply can't. From our competitors, customers get integration for Sales; they get integration for Service, but then they have to integrate every other enterprise asset that they have by themselves. With Oracle, we are doing the integration. Fusion Applications will be pre-integrated, and over time, all of the applications in the business suite, including our Applications Unlimited and specialist industry applications, will connect to the Oracle Social Network. I'm confident these capabilities make Oracle Social Network the only collaboration platform on which to deliver the social enterprise.

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  • Experiencing the New Social Enterprise

    - by kellsey.ruppel(at)oracle.com
    Social media and networking tools, popularly known as Web 2.0 technologies, are rapidly transforming user expectations of enterprise systems. Many organizations are investing in these new tools to cultivate a modern user experience in an "Enterprise 2.0" environment that unlocks the full potential of traditional IT systems and fosters collaboration in key business processes. Is your organization a social enterprise? How are you using Web 2.0 and Enterprise 2.0 technologies? Read this white paper to learn how Oracle WebCenter Suite enables organizations to become social enterprises and is the modern user experience platform for the enterprise and the Web.

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  • Online Media Daily: Oracle Takes Social Marketing Seriously

    - by Richard Lefebvre
    In the article published on Nov 12, 2012 and titled "Oracle Integrates Social Marketing Into Enterprise To Gain Marketing Revs," Online Media Daily explores Oracle's approach to social marketing. The publication says that Oracle is focused on showing marketers how to integrate social data into corporate business processes and how to "socialize" the corporate world. The article goes on to state:"Enterprise software companies like Oracle, SAP, IBM, Salesforce and Microsoft have been slowly building up an expertise in social marketing to integrate the data into traditional enterprise resource planning, and customer relationship management tools into social marketing tools.   Enterprise software companies like Oracle, SAP, IBM, Salesforce and Microsoft have been slowly building up an expertise in social marketing to integrate the data into traditional enterprise resource planning, and customer relationship management tools into social marketing tools.    Read more: http://www.mediapost.com/publications/article/187096/oracle-integrates-social-marketing-into-enterprise.html#ixzz2CPMZ1w3D Meg Bear, VP of cloud social platform at Oracle, sees the integration with ERP systems as a differentiator for the company. Oracle Social Relationship Management launched last month. It integrates social data into traditional enterprise applications like Oracle Fusion Marketing, Oracle Fusion Sales Catalog, Oracle ATG Web Commerce and Oracle ERP." The post goes on to quote a Forrester analyst stating the following:""There's room for any process-driven application to run more efficiently, especially if they're socially enabled," said Rob Koplowitz, VP and principal analyst at Forrester Research. "It takes the human part of the process not generally captured today to provide better access to content, information and collective actions." Koplowitz said several acquisitions support Oracle's long-term vision: to layer social on top of other enterprise apps, like its ERP platform." With many great acquisitions under our belt and organically grown social tools, the market recognizes that Oracle is poised to seize the moment in socially enabled business apps. Continue reading the full article here.

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  • Managing Social Relationships for the Enterprise – Part 1

    - by Michael Hylton
    By Reggie Bradford, Senior Vice President, Oracle  Today, Mark Hurd, President of Oracle, Thomas Kurian, Executive Vice President of Oracle and I discussed the strategic importance of how social media is impacting the enterprise and how it is changing the way customers, prospects employees and investors interact with brands worldwide.  Oracle understands that the consumer is in control and as such, brands must evolve and change to meet growing needs. In addition, according to social media thought leader and Analyst from Altimeter Group, Jeremiah Owyang, companies now average 178 corporate-owned social media accounts. When Oracle added leading social marketing, listening analytics and development tools from Vitrue, Collective Intellect and Involver to its Oracle’s Cloud Services Suite we went beyond providing a single set of tools. We developed an entire framework to include a comprehensive social relationship management suite to help companies move beyond the social enterprise and achieve the social-enabled enterprise.  The fundamental shift from transaction to engagement means that enterprises need not only a social strategy, but should also ensure that the information and data received from social initiatives flow back to marketing, sales, support and service. Doing so enables companies to deliver a proactive and compelling experience and provides analytics to turn engagement into opportunity – and ultimately that opportunity into revenue.  On September 13, 2012, I am delighted to sit down with Jeremiah to further the discussion about how enterprises are addressing social media strategies and managing content.  In addition, we will be taking your questions after the webinar via Twitter (@Oracle, @ReggieBradford, @cfinn, @jowyang). Use #oracle and #socbiz to submit questions and follow the conversation. I look forward to speaking with you and answering your questions online.  For more information about becoming a social-enabled enterprise, visit www.oracle.com/social. And don’t miss the insights of other social business thought leaders at www.oracle.com/goto/socialbusiness.

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  • Online Media Daily: Oracle Takes Social Marketing Seriously

    - by Kathryn Perry
    In the article published on Nov 12, 2012 and titled "Oracle Integrates Social Marketing Into Enterprise To Gain Marketing Revs," Online Media Daily explores Oracle's approach to social marketing. The publication says that Oracle is focused on showing marketers how to integrate social data into corporate business processes and how to "socialize" the corporate world.The article goes on to state:"Enterprise software companies like Oracle, SAP, IBM, Salesforce and Microsoft have been slowly building up an expertise in social marketing to integrate the data into traditional enterprise resource planning, and customer relationship management tools into social marketing tools.   Enterprise software companies like Oracle, SAP, IBM, Salesforce and Microsoft have been slowly building up an expertise in social marketing to integrate the data into traditional enterprise resource planning, and customer relationship management tools into social marketing tools.   Read more: http://www.mediapost.com/publications/article/187096/oracle-integrates-social-marketing-into-enterprise.html#ixzz2CPMZ1w3DMeg Bear, VP of cloud social platform at Oracle, sees the integration with ERP systems as a differentiator for the company. Oracle Social Relationship Management launched last month. It integrates social data into traditional enterprise applications like Oracle Fusion Marketing, Oracle Fusion Sales Catalog, Oracle ATG Web Commerce and Oracle ERP."The post goes on to quote a Forrester analyst stating the following:""There's room for any process-driven application to run more efficiently, especially if they're socially enabled," said Rob Koplowitz, VP and principal analyst at Forrester Research. "It takes the human part of the process not generally captured today to provide better access to content, information and collective actions."Koplowitz said several acquisitions support Oracle's long-term vision: to layer social on top of other enterprise apps, like its ERP platform."With many great acquisitions under our belt and organically grown social tools, the market recognizes that Oracle is poised to seize the moment in socially enabled business apps.Continue reading the full article here.

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  • Announcing Hackathon for Social Developers

    - by Mike Stiles
    Continuing our Social Developer theme, we're excited to announce a week long hackathon put on by the Oracle Social Developer Lab (OSDL). The event starts at JavaOne Oct 2nd and runs through Oct 9th. A winner will be announced and profiled in the following issue of Java Magazine. What's it about?The OSDL is on a mission to make social development easier for the Java community. You may have noticed the biggest social networks have created tools for Ruby, PHP, and other languages, but not as much for Java. We've decided to help fill the gap with a SocialLink social publishing library. You can learn more about it on Java.net. We're also interested in promoting other tools that facilitate social development such as DaliCore Framework.  For our hack, you've got one week to leverage our library and/or DailCore to create a social app. The only rules are it must be a new application, and it must leverage one or both of these tools.  How to submit Create a project that uses either the SocialLink library or the DaliCore Framework to read or publish social data. 1. Upload your hack to a new project on java.net 2. Submit the URL to your java.net project through the project submission form on the Oracle Social Developer Community Facebook page. Only projects that have been submitted to the Oracle Social Developer Community will be reviewed.  In addition to the review process, we'll be adding some projects to the SocialLink project as a "sibling" project. Should you participate?If you're a developer who aspires to integrate some social functionality into your Java application, then yes!  How else can I participate with OSDL?If you're not ready to participate in the hackathon but have ideas for how we can make social development easier for the Java community, come join our social developer community on Facebook. 

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  • SQLAuthority News – Social Media Series – Twitter and Myself

    - by pinaldave
    Pinal Dave on Twitter! Frequent readers of my blog might know that I am trying to get more involved in all social media sites, both professionally and personally.  Readers might also know that I have often struggled with finding the purpose of some social media sites – Twitter especially.  One of the great uses of social media is to stay connected and updated with followers.  Twitter’s 140 character limit means that Twitter is a great place to get quick updates from the world, but not a lot of deep information.  In fact, I have the feeling that Twitter’s form might actually limit its usefulness – especially for complex subjects like SQL Server. However, #sqlhelp has tag has for sure overcome that belief. You can instantly talk about SQL and get help with your SQL problems on twitter. I believe in keeping up with the changing times, and it didn’t feel right to give up on Twitter.  So I have determined a good way to use Twitter and set rules for myself.  The problem I was facing that if I followed everyone who interested me and let anyone follow me, I was completely overwhelmed by the amount of information Twitter could give me every day.  It didn’t seem like 140 characters should be able to take up so much of my time, but it took hours to sort through all the updates to find things that were of interest to me and to SQL Server. First, I was forced to unfollow anyone who made too many updates every day.  This was not an easy decision, but just for my own sake I had to limit the amount of information I could take in every day.  I still let anyone follow me who wants to, because I didn’t want to limit my readership, and I hope that they do not feel the way I did – that there are too many updates! Next, I made sure that the information I put on Twitter is useful and to the point.  I try to announce new blog posts on Twitter at least once a day, and I also try to find five posts from other people every day that are worth re-Tweeting.  This forces me to stay active in the community.  But it is not all business on Twitter.  It is also a place for me to post updates about my family and home life, for anyone who is interested. In simple words, I talk every thing and anything on twitter. If you’d like to follow me, my Twitter handle is www.twitter.com/pinaldave.  It is a good place to start if you’d like to keep updated with my blog and find out who I follow and who my influences are.  Twitter is perfect for getting little “tastes” of things you’re interested in.  If you are interested in my blog, SQL Server, or both, I hope that my Twitter updates will be interesting and helpful. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, SQLServer, T SQL, Technology Tagged: Social Media

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  • SQLAuthority News – Social Media Series – Facebook and Google+

    - by pinaldave
    Pinal on Facebook and Google+ Unless you have been living under a rock for the last few years, you know that Facebook is the first and last word in social networking.  Everyone has a Facebook account – from your local store to the 10-year old school child.  Because of this ability to be completely connected to everyone in your entire life, keeping a Facebook page for a professional business can be tricky. For the most part, I use Facebook strictly for personal matters.  I am friends only with friends I know in the “real” world (as opposed to my “virtual” online friends) and with family, of course.  I chat with friends on Facebook and upload personal photos to share with family who are far away.  I hope this doesn’t make readers from my professional life feel left out.  You can follow me on Facebook at www.facebook.com/SQLAuth, but you should know that Twitter is probably the better place to find updates about SQL Server and my blog (you can follow me on Twitter at www.twitter.com/pinaldave). There are definitely businesses who keep in touch with their clients using Facebook, but I felt the need to keep my personal and professional life separate.  That’s why I was so excited to find out Google was coming out with their own social media site, Google+.  On Google+ I post some personal things as well, and there is a lot of overlap between what I put on Facebook and what I put on Google+.  But since Google+ has become so popular amongst the “techie” crowd, I have found that it’s a good place to follow some of the stars of the Microsoft world, like Scott Hanselman and Buck Woody. If you are also a member of Google+, I am looking to expand my circle there.  You can find me at https://plus.google.com/104990425207662620918/posts.  Google+ is the newest face in the social media world, and it still hasn’t found a good footing between personal and professional yet.  That’s why I felt it would be a good idea to jump on the site early and help them determine which way to go.  Maybe someday it will be a place where business and personal can mix. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL, Technology Tagged: Social Media

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  • SQLAuthority News – Social Media Series – YouTube and Movies

    - by pinaldave
    Pinal Dave on Youtube! Some people might not know it, but YouTube is actually more than a place to watch funny cat videos and people singing their favorite pop songs – it’s actually a social media site.  When you are a member of YouTube you can follow people who regularly post videos, post video responses of your own, and even gain a following for your own videos.  I myself was not aware of YouTube’s potential until recently, when I started to make SQL Server in Sixty Seconds videos. YouTube is very different than other types of social media, and a big factor is that anyone can look at videos without being a member.  Unlike other social media sites, like Twitter and Facebook, you have to have an account in order to participate.  But on YouTube you are even more anonymous.  To make and post videos you need an account, but anyone who comes to the site can look at what you’ve made without signing in or leaving any trace of having seen your material.  This makes YouTube very anonymous and hard to track. However, we should not overlook the power of video on the internet.  Over the past few months I have been making SQL Server in Sixty Second videos and have come to love it.  It is very exciting to be able to talk about a subject that mostly I write about, and for many people video is far more accessible and easy to understand.   I have really enjoyed diving into something new, and would love to have more people check out these videos and give me feedback.  You can find me at www.youtube.com/user/pinaldave. I am very excited with all the possibilities on YouTube and it might just be the technology evangelist in me, but I would love for other people to discover how fun and exciting this site can be, too.  Don’t think of it as just a place to find funny videos and waste a few minutes of your time, think of it as a place to learn and interact with interesting people.  Come watch a few of my videos, while you’re there.  Remember, everything is free and there are no contracts to sign, but I hope that you get as excited as I am and join up.  We need more people creating good content on this site! Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, SQLServer, T SQL, Technology Tagged: Social Media

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  • Making large scale changes to an economy in a social game

    - by Zach
    Are there any examples or case studies of social games, specifically on Facebook, where the developer has made drastic changes to the economy? I'm specifically interested in examples where the old economy was based off of purchasing items with Facebook credits then moving to a new model where the same inventory or similar inventory is sold with a soft currency. The closest comparisons I've been able to find so far are looking at iOS games that have gone from purchase models to freemium models, but haven't found a comparable scenario in a social game besides larger scale MMO's.

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  • Agile: User Stories for Machine Learning Project?

    - by benjismith
    I've just finished up with a prototype implementation of a supervised learning algorithm, automatically assigning categorical tags to all the items in our company database (roughly 5 million items). The results look good, and I've been given the go-ahead to plan the production implementation project. I've done this kind of work before, so I know how the functional components of the software. I need a collection of web crawlers to fetch data. I need to extract features from the crawled documents. Those documents need to be segregated into a "training set" and a "classification set", and feature-vectors need to be extracted from each document. Those feature vectors are self-organized into clusters, and the clusters are passed through a series of rebalancing operations. Etc etc etc etc. So I put together a plan, with about 30 unique development/deployment tasks, each with time estimates. The first stage of development -- ignoring some advanced features that we'd like to have in the long-term, but aren't high enough priority to make it into the development schedule yet -- is slated for about two months worth of work. (Keep in mind that I already have a working prototype, so the final implementation is significantly simpler than if the project was starting from scratch.) My manager said the plan looked good to him, but he asked if I could reorganize the tasks into user stories, for a few reasons: (1) our project management software is totally organized around user stories; (2) all of our scheduling is based on fitting entire user stories into sprints, rather than individually scheduling tasks; (3) other teams -- like the web developers -- have made great use of agile methodologies, and they've benefited from modelling all the software features as user stories. So I created a user story at the top level of the project: As a user of the system, I want to search for items by category, so that I can easily find the most relevant items within a huge, complex database. Or maybe a better top-level story for this feature would be: As a content editor, I want to automatically create categorical designations for the items in our database, so that customers can easily find high-value data within our huge, complex database. But that's not the real problem. The tricky part, for me, is figuring out how to create subordinate user stories for the rest of the machine learning architecture. Case in point... I know that the algorithm requires two major architectural subdivisions: (A) training, and (B) classification. And I know that the training portion of the architecture requires construction of a cluster-space. All the Agile Development literature I've read seems to indicate that a user story should be the "smallest possible implementation that provides any business value". And that makes a lot of sense when designing a piece of end-user software. Start small, and then incrementally add value when users demand additional functionality. But a cluster-space, in and of itself, provides zero business value. Nor does a crawler, or a feature-extractor. There's no business value (not for the end-user, or for any of the roles internal to the company) in a partial system. A trained cluster-space is only possible with the crawler and feature extractor, and only relevant if we also develop an accompanying classifier. I suppose it would be possible to create user stories where the subordinate components of the system act as the users in the stories: As a supervised-learning cluster-space construction routine, I want to consume data from a feature extractor, so that I can exist. But that seems really weird. What benefit does it provide me as the developer (or our users, or any other stakeholders, for that matter) to model my user stories like that? Although the main story can be easily divided along architectural-component boundaries (crawler, trainer, classifier, etc), I can't think of any useful decomposition from a user's perspective. What do you guys think? How do you plan Agile user stories for sophisticated, indivisible, non-user-facing components?

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  • Social Shopping

    - by David Dorf
    I've written about various breeds of social shopping in the past, so I decided to give some thought into a categorization with examples. Below I've listed the different types of social shopping I've observed and some companies that support them. Comments and Ratings -- Commenting on products has been around almost as long as e-commerce. Two popular players in this space are BazaarVoice and PowerReviews. Most shoppers prefer relying on peer reviews rather than retailer descriptions, so the influence over sales is very strong. f-commerce -- A new term that was sure to rear its ugly head when retailers started allowing shopping on Facebook, And its all Elastic Path and Alvenda's fault! Co-shopping -- Retailers like Wet Seal are enabling multiple people to shop together online. This is particularly applicable to fashion, where the real-time exchange of opinions is important. I actually tried this with a co-worker and its pretty cool. Bragging -- Blippy is Twitter for shoppers, allowing purchases to be "tweeted" so you can keep up with your friends. I get alerted when friends download music or apps from iTunes because chances are I'll be interested as well. This covert influence is one-up'ed by Snatter, a service that gives people discounts for tweeting or posting promotions from retailers. This is the petri dish of viral marketing. Advice -- Combine the bragging of Blippy and the opinions from BazaarVoice and you'd get ShopSocially, a social network dedicated to spreading product knowledge amongst informed shoppers. I'm sure if I gave it more thought, a few more types would come to mind, but I've got to get back to work. Now is not the time to be blogging at Oracle!

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  • Social IT guy barrier [closed]

    - by sergiol
    Possible Duplicate: How do you deal with people who ask you to fix their computer? Hello. Almost every person that deserves the title of being a programmer as faced the problem of persons that do not even remember the mere existence of those professionals, unless they have serious problems in their computer or some other IT related problem. May be my post will be considered off-topic, but I think it is a very important question. As Joel Spolsky says, IT guys are not Asperger geeks, and they need social life like everybody. But the people that is always asking for favors from us, can ruin deeply our social and personal life. I could experience this by myself. This fact as generated articles like http://www.lifereboot.com/2007/10-reasons-it-doesnt-pay-to-be-the-computer-guy/ and http://ecraazul.wordpress.com/2009/01/29/o-gajo-da-informatica-de-a-a-z/ (I received this one in my mailbox. It is in Portuguese, but I believe it is translated from English). Basically the idea is to criticize people that is always asking us favors. It is even more annoying if you are person very specialized in some subject and a person asks you a completely out-of-that-context question. For example, you are a VBA programmer and somebody says you to that his/her Mobile Internet Pen stopped to work five days ago and needs your help to put it working again. When you go to a doctor to fix your legs, you don't go to an ophthalmologist. You go to an orthopedist. And you pay. I don't how it works in other countries, but in Portugal being a doctor is so an overvalued job, that they earn very much money and almost nobody asks them free favors. So, my question is: what kind of social barrier (or whatever else) do you use to protect yourself from that situation?

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  • So You Want to Be a Social Media Director

    - by Mike Stiles
    Do you want to be a Social Media Director? Some say the title is already losing its relevance; that social should be a basic skill that is required and used no matter what your position is inside the enterprise. I suppose that’s visionary, and a fun thing for thought leaders to say. But in the vast majority of business organizations, we’re so far away from that reality that the thought of not having someone driving social’s implementation and guiding its proper usage conjures up images of anarchy. That said, social media has become so broad, so catch-all, and so extended across business functions, that today’s Social Media Director, depending on the size of their staff, must make jacks-of-all-trades look like one-trick-ponies. Just as the purview of the CMO has grown all-encompassing, the disciplines required of their heads of social are stacking up. Master of Content Every social pipeline you build must stay filled, with quantity and quality. Content takes time, and the job never stops. Never. And no, it’s not true that anybody can write. Master of Customer Experience You must have a passion for hearing from customers and making them really happy. Master of PR You must know how to communicate and leverage the trust you’ve built when crises strike. Couldn’t hurt to be a Master of Politics. Master of Social Technology So many social management tools on the market. You have to know what social tech ecosystem makes sense and avoid piecemeal point solutions. Master of Business Development Social for selling and prospecting is hot, and you have to know how to use social to do it. Master of Analytics Nothing else matters if you can’t prove social is helping the brand. That’s right, creative content guy has to also be a math and stats geek. Good luck with that. Master of Paid Media You’ve got to learn the language, learn the tactics, learn the vendors and learn how to measure results. Master of Education Guess who gets to teach everyone who has no clue how to use social for business. Master of Personal Likability You’ll be leading the voice, tone, image and personality of the brand. If you don’t instinctively know how to be liked by actual people, the brand will be starting from a deficit. How deep must you go in this parade of masteries? Again, that depends on your employer’s maturity level in social. Serious players recognize these as distinct disciplines requiring true experts for maximum effect. Less serious players will need you to execute personally in many of these areas. Do the best you can, and try to grow quickly at each. If you’re the sole person executing all social…well…you’re in the game of managing expectations and trying to socially educate your employer. The good news is, you should be making a certifiable killing. If you’re alone and your salary is modest, time to understand how many brands out there crave what you’ve mastered. Not to push back against thought leaders, but the need for brand social leadership has not gone away…not even a little bit. @mikestiles @oraclesocialPhoto: Stefan Wagner, freeimages.com

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