You may remember that the key goals of the new release of WebCenter are providing a Modern User Experience, unparalleled Application Integration, converging all the best of the existing portal platforms into WebCenter and delivering a Common User Experience Architecture. In previous weeks we've provided an overview of Oracle WebCenter and discussed some of the other key goals and this week, we'll focus on how the new release of Oracle WebCenter delivers a Common User Experience Architecture.When Oracle talks about a Common User Experience Architecture, it really focuses on a core set of areas. First, the way that information is accessed needs to be consistent and extensible so that as requirements change, the applications don't need to be rewritten for every change. Second, this information access layer needs to be securely accessible to any application, site, or any other channel that needs to leverage this information. Third, there needs to be a consistent presentation layout, Oracle calls it a UI shell, so that all resources can fit together in a useable, productive way. Fourth, there needs to be a common set of design patterns for how different menus, features, and services fit into this UI Shell for broad and productive usability. Fifth, there needs to be a set of design patterns for the individual services that plug into this UI shell so that end users can move from one module of the application to another without new learning. Finally, all of these layers need to be customizable in an easy way that insulates IT from patching and upgrading problems and allows the business owners the agility to quickly change with the market conditions.As Oracle has already announced, we will release our next generation of enterprise applications called Oracle Fusion Applications. We have thousands of developers building these applications that all had different programming tool experience and UI design experience. We've educated over 6,000 developers building Oracle Fusion Applications to leverage these Common User Experience Architecture patterns to speed their learning curve of the new Java standards as well as SOA principles to deliver a revolutionary new set of applications. You could imagine the big challenge with getting all these developers with different backgrounds and different UI design skills to deliver a completely integrated application user experience. This is why Oracle invested heavily in designing this Common User Experience Architecture, based on Oracle WebCenter and the Oracle Application Development Framework (ADF). It pulls together the best practices and design patterns that Oracle development required in order to bring Fusion Applications to market and Oracle WebCenter is the user experience layer that all of this is surfaced through. In this way, customers can quickly brand a deployment for new partnerships without having to redevelop a new site. Or they can quickly add new options to the UI Shell to enable their line of business managers to quickly adapt to a new competitive product. And with the core integration of the activities to produce a Business Activity Stream, customers are able to stay on top of all their key business actions when they happen as they happen and more importantly, the system can recommend actions or resources to help act on these activities.And we've authored this whole set of design patterns for Oracle development to take advantage of in delivering Fusion Applications. We're also applying these design patterns to our existing eBusiness Suite, Peoplesoft, Siebel, and JD Edwards applications so that they can tie in the exact same way that Fusion Applications has been brought together. This will provide customers with a complete Common User Experience Architecture for their entire ecosystem of applications within their enterprise whether they are from Oracle, another vender, or custom built applications. And this is all provided in the new release of Oracle WebCenter. These design patterns cover elements around delivering a complete, aggregated menu of all the capabilities that their role allows independent of which application they are trying to access. It means that as they move from one application to another, they will have a consistent user experience. And if they are using an Oracle application, any customizations that are made to the application are preserved and managed through upgrades and patches.Be sure to check back this week as we share more information and resources on Oracle's Common User Experience Architecture.