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  • Commerce Anywhere...Where the Web, Store, Mobile, Social and Call Center Come Together

    - by divya.malik
    I am pleased to introduce guest blogger, Bill Zujewski today. Bill has just joined the Oracle CRM Product Marketing team as part of our recent ATG acquisition. Based in Cambridge, MA Bill was the VP of Product Marketing for ATG and collaborated on eCommerce strategy with some of the best brands in the world. Welcome Bill!! BY BILL ZUJEWSKI "Times are a changing"...or so the song goes. Not long ago, eCommerce just meant having a cool brand and a slick website. Today, customers expect much more... what I think they really want...Commerce Anywhere...a seamless, consistent and personal way to interact or transact business with you and your products, whether they start on the web, go into a store, talk over the phone, access products via their mobile device or on their favorite social media site. They want one more thing... for you to remember them and their history with you... so they can be treated more intelligently and not have to repeat previous interactions. It makes sense to me, I want it too... it saves me time and money. I work with many companies that are trying to understand how to evolve their business structure and technology solutions to meet the challenges of Commerce Anywhere. My advice ... think differently and take a more holistic approach to the customer experience and the cross-channel selling solution. Stop integrating siloed legacy systems and start thinking about a single platform as your new foundation... the e-Commerce platform. I recently wrote a new white paper, Commerce Anywhere - A Business and Technology ! Strategy to Maximize Cross- channel Commerce Growth to help our customers better understand how to create that "Commerce Anywhere" customer experience that customers really want. The paper offers practical insights into an IT transformation that can help you leverage a commerce platform to go beyond the web store front and instead use it to enable rapid expansion into mobile apps, new in-store apps, and interact with your customers through social commerce. Let me know what you think by posting a comment on this blog.

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  • Marketing Your Home Business Opportunity Online Using SEO

    Search engine optimisation (SEO) should be a crucial element of any online selling tactic. Websites which are not properly optimised for search engines will end in a considerable loss in terms of free advertising which is essentially gained from getting a good ranking by search engines. This post will give basic information on what SEO is and will make a case on why marketing your home online business opportunity requires at least some degree of SEO.

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  • When Using Social Networking Sites Exercise Caution

    With more people using social networking sites there is also an increase in the various threats people may encounter online. Unfortunately population masses tend to attract people with less than nobl... [Author: TJ Philpott - Computers and Internet - April 14, 2010]

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  • Google I/O 2012 - The Next Generation of Social is in a Hangout

    Google I/O 2012 - The Next Generation of Social is in a Hangout Amit Fulay, Jonathan Beri Make your apps come alive with live audio/video conversations using the Hangouts Platform API. Using the Google+ Hangouts API, you can develop collaborative apps that run inside of a Google+ Hangout. Leave inspired by what you can create with the Hangouts APIs. For all I/O 2012 sessions, go to developers.google.com From: GoogleDevelopers Views: 267 10 ratings Time: 56:41 More in Science & Technology

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  • How Marketing Consulting Firms Can Generate SEO Bonuses

    Companies allot budgets for online Marketing Consulting Firms to expand the client base therefore resulting into more revenue. Most SEO professionals offer packages that are designed to improve website visibility for both visitors and search engines. Basically, the optimization of the content takes place with the use of keywords in the title and body tags.

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  • Search Engine Optimization - Imagine the Power of Article Marketing

    For just one minute stop and imagine the power of article marketing and exactly what it can do for you and your business. Original content is by far the best and using it to your advantage is to submit it to just one directory. There are literally thousands of article sites to submit to. Articles are a way to reach massive crowds in a very short period of time.

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