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  • what is a squeeze page?

    - by Steve
    I've been reading a marketing book which suggests building a squeeze page to build an email list. Does this mean one of those long sales letter type pages with crumby styling? I'm assuming the styling does not have to be generic, or does it? Or, if the sales letter is not a squeeze page, what is a squeeze page? Is there an easy way to build one, and what considerations should be undertaken when building one?

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  • Looking ahead at 2011-with Gartner

    - by andrea.mulder
    Speaking of forecasting the future. Gartner highlighted the top 10 technologies and trends that will be strategic for most organizations in 2011. While Gartner's predictions are not specific to CRM, you just cannot help but notice some of the common themes in store for 2011. The top 10 strategic technologies for 2011 include: Cloud Computing Mobile Applications and Media Tablets Social Communications and Collaborations Video Next Generation Analytics Social Analytics Context-Aware Computing Storage Class Memory Ubiquitous Computing Fabric-Based Infrastructure and Computers

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  • e-interview: SunSpace to WebCenter migration

    - by me
    I had the pleasure to do an e-interview with Ana Neves around the SunSpace to WebCenter migration project.  Below is the english version of the interview.  Enjoy   Peter, you joined Oracle in 2009 through the acquisition of Sun. Becoming a part of Oracle meant many changes. The internal collaboration platform was one of them, as per a post you wrote back in 2011. Sun had SunSpace. How would you describe SunSpace? SunSpace was the internal Community and Social Collaboration platform for the Sun's Global Sales and Services Organization. SunSpace served around 600 communities with a main focus around technology, products and services. SunSpace was a big success. Within 3 months of its launch SunSpace had over 20,000 users and it won the Atlassian "Not just another wiki" Award for the best use of Confluence (https://blogs.oracle.com/peterreiser/entry/goodbye_sunspace_hello_webcenter). What made SunSpace so special? 1. People centric versus  Web centric The main concept of SunSpace put the person in the middle of everything. All relevant information, resources  etc. where dynamically pushed to a person's  myProfile ( Facebook like interface) based on the person's interest and  needs.  2. Ease to use  SunSpace was really easy to use. We spent a lot of time on social interaction design to optimize the user experience.  Also we integrated some sophisticated technology to hide complexity from the user. As example - when a user added a document to SunSpace - we analyzed the content of the document and suggested related metadata and tags to the user based on a sophisticated algorithm which was integrated with the corporate taxonomy. Based on this metadata the document was automatically shared with the relevant communities.  3. Easy to find One of the main use cases for SunSpace was that  a user could quickly find the content and information they needed for their job.  The search implementation was based on:  optimized search engine algorithm using social value based ranking enhancements community facilitated search optimization  faceted search which recommended highly relevant  content like products, communities and experts 4. Social Adoption  - How to build vibrant communities You can deploy the coolest social technology but what if the users are not using it?   To drive user adoption we implemented two  complementary models: 4.1 Community Methodology  We developed a set of best practices on how to create, run and sustain communities including: community structure and types (e.g. Community of Practice, Community of Interest etc.) & tips and tricks on how to build a "vibrant " communities, Community Health check etc.  These best practices where constantly tuned and updated by the community of community drivers. 4.2. Social Value System To drive user adoption there is ONE key  question you  have to answer for each individual user: What's In It For Me (WIIFM) We developed a Social Value System called Community Equity which measures the social value flow between People, Content and Metadata. Based on this technology we added "Gamfication" techniques (although at that time this term did not exist ) to SunSpace to honor people for the active contribution and participation.  As example: All  social credentials a user earned trough active community participation where dynamically displayed on her/his myProfile. How would you describe WebCenter? Oracle WebCenter (@oraclewebcenter) is the Oracle's  user engagement platform for social business. It helps people work together more efficiently through contextual collaboration tools that optimize connections between people, information, and applications and ensures users have access to the right information in the context of the business process in which they are engaged. Oracle WebCenter can help your organization deliver contextual and targeted Web experiences to users and enable employees to access information and applications through intuitive portals, composite applications, and mash-ups. How does it compare to SunSpace in terms of functionality? Before I answer this question, I would like to point out some limitation we started to see with the current SunSpace implementation. Due to the massive growth of the user population (>20,000 users), we experienced  performance and scalability challenges with the current technology. Also at the time - Sun Internal Communications and SunIT planned to replace the entire Sun Intranet with SunSpace. We  kicked-off a project to evaluate the enterprise level technology which eventually would replace the good old static Intranet.  And then Oracle acquired Sun. We already had defined the functional requirements for the Intranet replacement with a Social Enterprise Stack and we just needed to evaluate the functional requirements against WebCenter   Below are the summary of this evaluation  MyProfile SunSpace WebCenter How WebCenter Works Home MyProfile: to access, click on your name at the top of any WebCenter page Your name, title, and reporting line are displayed.  Sub-tabs show your activity stream (Activities); people in your network (Connections); files you have uploaded (Documents); your contact information (Organization); and any personal information you wish to share (About).   Files MyFiles Allows you to upload, download and store documents or wiki pages within folders and subfolders.  The WebDav interface allows you to download / upload files / folders with a simple drag and drop to / from your local machine.  Tagging is supported and recommended. Network HomeMyConnections Home: displays the activity stream of individuals in your network.MyConnections: shows individuals in your network.  Click on a person's name to see their contact info and link to their profile. Status Updates MyProfle > Activties Add and displays  your recent activties and status updates. Watches Preferences > Subscriptions > Current Subscriptions Receive email notifications when  pages / spaces you watch are modified. Drafts N/A WebCenter does not support Drafts Settings Preferences: to access, click on 'Preferences' at the top of any WebCenter page Set your general preferences, as well as your WebCenter messaging, search and mail settings. MyCommunities MySpaces: to access, click on 'Spaces' at the top of any WebCenter page Displays MySpaces (communities you are a member of); and Recent Spaces (communities you have recently visited). Community SunSpace Webcenter How Webcenter Works Home Home Displays a community introduction and activity stream.  Members can add messages, links or documents via the Community Message Board. No Top Contributors widget. People Members Lists members of the community. The Mail All Members feature allows moderators and participants to send a message to all members of the community. Membership Management can be found under > Manage > Members News News Members can post and access latest community news and they can subscribe to news using an RSS reader Documents Documents Allows community members to upload, download and store documents or wiki pages within folders and subfolders.  The WebDav interface allows participants to download / upload files / folders with a simple drag and drop to / from your local machine.  Tagging is supported and recommended. Wiki Wiki Allows community members to create and update web pages with a WYSIWYG editor.  Note: WebCenter does not support macros or portlet embedding. Forum Forum Post community forum topics. Contribute to community forum conversations.  N/A Calendar Update and/or view the Community Calendar. N/A Analytics Displays detailed analytics data (views,downloads, unique users etc.) for Pages, Wiki, Documents, and Forum in a given community space. What is the adoption of WebCenter at Oracle? The entire Intranet serving around 100,000 users  is running on WebCenter Content.  For professional communities we use WebCenter Portal and Spaces. Currently we have around 6,000 community spaces with  around 40,000 members.  Does Oracle have any metrics to assess usage and impact of WebCenter? Can you give us some examples? Sure -  we have a lot of metrics   For the Intranet we use traditional metrics like pageviews, monthly unique visitors and unique visits.  For Communities we use the WebCenter Portal/Spaces analytics service which gives as a wealth of data. The key metrics we track are: Space traffic (PageViews, Unique Users) Wiki,Documents (views, downloads etc.) Forum (users, views, posts etc.) Registered members over time  Depending on the community we can filter/segment the metrics by User Properties e.g. Country, Organization, Job Role etc. What are you doing to improve usage and impact? 1. We  integrating the WebCenter social services/fabric into all  main business applications. As example The Fusion CRM deployment is seamless integrated with Oracle Social Network (OSN) and all conversation around an opportunity or customer engagement is  done in OSN (see youtube video). 2. We drive Social Best Practice trough a program called "Social Networking & Business Collaboration (SNBC) program" You worked both with WebCenter and SunSpace. Knowing what you know today, if you had the chance to choose between the two, which one would you choose? Why? That's a tricky question   In the early days of  the Social Enterprise implementation (we started SunSpace in 2006), we needed an agile and easy to deploy technology to keep up with the users requirements. Sometimes we pushed two releases per day  and we were in a permanent perpetual beta mode - SunSpace was perfect for that.  After the social implementation matured over time - community generated content became business critical and we saw a change in the  requirements from agile to stability, scalability and reliability  of the infrastructure.  WebCenter is the right choice for such an enterprise-level deployment.  You are a WebCenter Evangelist at Oracle. What do you do as part of that role? Our  role is to help position Oracle as one of the key thought leaders and solutions provider for Social Business. In addition we drive social innovation trough our Oracle Appslab  team. Is that a full time role? Yes  How many other Evangelists are there in Oracle? We are currently 5 people in the WebCenter evangelist team (@webcentervoices): Christian Finn (@cfinn) leads the team - Christian came from the Microsoft Sharepoint product management team and is a recognized expert in Social Business and Enterprise Collaboration. Noël Jaffré  (@noeljaffre) is our Web Experience Management (WEM) guru and came to Oracle via FatWire acquisition (now WebCenter Sites). Jake Kuramoto (@theapplab) is part of the Oracle AppsLab innovation  team - Jake is well known as  the driving force behind  http://theappslab.com  a blog around social and innovation.  Noel Portugal (@noelportugal) is a developer in the Oracle AppsLab innovation team - he is the inventor of OraTweet - Oracle's internal tweeting platform  Peter Reiser (@peterreiser) is  a Social Business guru and the inventor of SunSpace and Community Equity.  What area of the business do you and the rest of the Evangelists sit in? What area of the organisation is responsible for WebCenter? We are part of the WebCenter product management  organization.  Is WebCenter part of the Knowledge Management strategy? Oracle WebCenter is the Oracle's user engagement platform for social business. It brings together the most complete portfolio of portal, web experience management, content, social and collaboration technologies into a single product suite and is the product foundation of the Oracle Knowledge Management strategy.  I am aware Oracle also uses Beehive internally. How would you describe Beehive? Oracle Beehive provides an integrated set of communication and collaboration services built on a single scalable, secure, enterprise-class platform Beehive is  internally used for enterprise wide mail, calendar and real collaboration (Web conferencing) services.  Are Beehive and WebCenter connected? Historically Beehive and WebCenter Portal & Content had some overlap in functionally. (Hey - if  a company has an acquisition strategy to strengthen its product offering and accelerate  innovation, it's pretty normal that functional overlap exists  :- )) A key objective of the WebCenter strategy is  to combine all social and collaboration offerings under the WebCenter product family. That means that certain Beehive components  will be integrated into the overall WebCenter product offering.  Are there any other internal collaboration tools at Oracle? Which ones There here are two other main social tools which are widely used at Oracle  Oracle Connect was the first social tool the Oracle AppsLab team created in 2007 - see (Jake's blog post for details). It is still extensively used. ... and as a former Sun guy I like this quote from the blog post:  "Traffic to Connect peaked right after the Sun merger in 2010, when it served several hundred thousand pageviews each month; since then, traffic has subsided, but still averages tens of thousands of pageviews to several thousand users each month." Oratweet - Oracle internal microblogging platform has been used since June 2008 and it is still growing.  It's entirely written in Oracle Application Express (APEX) which is a rapid web application development tool for the Oracle database. Wanna try it out? Here you can download the code.  What is Oracle's strategy regarding (all these) collaboration tools? Pretty straight forward. The strategy is to seamless  integrate the WebCenter social & collaboration services into all Business Applications to help customers to socialize their enterprise. 

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  • IDC: Oracle Doubles Down on Life Sciences Sales & Marketing

    - by charles.knapp
    "This past week Oracle held its 5th annual Life Sciences Forum in Princeton, NJ. The conference provided a wide range of content focused on their products and partnerships across the life science spectrum. But this year's conference placed strong emphasis on Oracle's new CRM On Demand Life Sciences Edition R17, and deservedly so. R17 is the largest, and most impressive, CRM On Demand release that Oracle has had to date, and it provides many significant upgrades over earlier versions." Read more here.

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  • Don’t forget the London SQL Social tomorrow evening - all things SQL Server and beyond

    - by simonsabin
    Its not too late to register for the SQLSocial event in London on Tuesday (7th June, tomorrow). This is a must attend event for anyone that wants to know what’s coming with SQL Server in the next release or are considering SQL Azure. You can register here http://sqlsocial20110607.eventbrite.com/ For full details of the event go to http://www.sqlsocial.com/Events/11-05-09/An_evening_with_the_SQL_Server_Leadership_Team.aspx...(read more)

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  • Pella Increases Online Appointment Scheduling and Rapidly Personalizes and Updates Marketing Initiatives

    - by Michael Snow
    Originally posted on Oracle Customers page.Oracle Customer: Pella CorporationLocation:  Pella, IowaIndustry: Industrial Manufacturing Employees:  7,100 Pella Corporation is an innovative leader in creating a better view for homes and businesses by designing, testing, manufacturing, and installing quality windows and doors for new construction, remodeling, and replacement applications. A family-owned company, Pella has an 88-year history of innovation and, today, is the second-largest manufacturer in the country of windows and doors, including patio, entry, and storm doors. The company has 10 manufacturing facilities in United States and window and door showrooms across the United States and Canada. In-home consultations are an important part of Pella’s sales process. Several years ago, the company launched an online appointment scheduling tool to improve customer convenience. While the functionality worked well, the company wanted to increase online conversion rates and decrease the number of incomplete, online appointment schedules. It also wanted to give its business analysts and other line-of-business personnel the ability to update the scheduling tool and interface quickly, without needing IT team intervention and recoding, to better capitalize on opportunities and personalize the interface for specific markets. Pella also looked to reduce IT complexity by selecting a system that integrated easily with its Oracle E-Business Suite Release 12.1 enterprise applications.Pella, which has a large Oracle footprint, selected Oracle WebCenter Sites as the foundation for its new, real-time appointment scheduling application. It used the solution to re-engineer the scheduling process and the information required to set up an appointment. Just a few months after launch, it is seeing improvement in the number of appointments booked online and experiencing fewer abandoned appointments during the scheduling process. As important, Pella can now quickly and easily make changes to images, video, and content displayed on the scheduling tool interface, delivering greater business agility. Previously, such changes required a developer and weeks of coding and testing. Today, a member of Pella’s business analyst team can complete the changes in hours. This capability enables Pella to personalize the Web experience for customers. For example, it can display different products or images for clients in different regions.The solution is also highly scalable. Pella is using Oracle WebCenter Sites for appointment scheduling now and plans to migrate Pella.com, its configurator tool, and dealer microsites onto the platform. Further, Pella plans to leverage the solution to optimize mobile devices. “Moving ahead, we expect to extensively leverage Oracle WebCenter Sites to gain greater flexibility in updating the Web experience, thanks to the ability to make updates quickly without developer resources. Segmentation and targeting capabilities will allow us to create a more personalized experience across both traditional and mobile platforms,” said Teri Lancaster, IT manager, customer experience applications, Pella Corporation. A word from Pella Corporation "Oracle WebCenter Sites?from the start?delivered important benefits. We’ve redesigned the online scheduling process and are seeing more potential customers completing consultation bookings online. More important, the solution opens a world of other possibilities as we plan to migrate Pella.com and our dealer microsites to the platform, and leverage it to optimize the Web experience for our mobile devices.” – Teri Lancaster, IT Manager, Customer Experience Applications, Pella Corporation Oracle Product and Services Oracle WebCenter Sites Why Oracle Pella has a long-standing relationship with Oracle. “We look to Oracle first for a solution. Our Oracle account team came to us with several solutions, and Oracle WebCenter Sites delivered the scalability, ease-of-use, flexibility, and scalability that we required for the appointment scheduling initiative and other Web projects on the horizon, including migrating Pella.com and optimizing our site for mobile platforms,”said Teri Lancaster, IT manager, customer experience applications, Pella Corporation. Implementation Process The Pella implementation team, working with Oracle partner Element Solutions, LLC, integrated the appointment setting application with Pella.com as well as the company’s Oracle E-Business Suite customer relationship management applications. Using Oracle WebCenter Site’s development tools and subversion capabilities to develop the application, the Element Solutions and Pella teams could work remotely and collaboratively, accelerating deployment. Pella went live with the new scheduling tool in just six months. Partner Oracle PartnerElement Solutions, LLC Element Solutions was instrumental at every major stage of the project, including design creation and approval, development, training, and rollout. “Element Solutions was a vital partner for our Oracle WebCenter Sites initiative. The team provided guidance, and more important, critical knowledge transfer at every stage?which equipped us to get the most out of this powerful and versatile solution. We were definitely collaboration partners,” Lancaster said. Resources Pella Corporation Upgrades Enterprise Applications to Continue to Improve Manufacturing Efficiency Thousands of Customers Successfully and Smoothly Upgrade to Oracle E-Business Suite 12.1 for New Functionality, Lower Operating Costs and Improved Shared Operations Managing the Virtual World

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  • Only a few places left for the SQL Social evening on 16th March

    - by simonsabin
    We've got over 50 people registered for the SQLSocial event on 16th March with Itzik Ben-Gan, Greg Low, Davide Mauri and Bill Vaughn I need to finalise numbers on early next week so if you want to come along please register asap, otherwise I can't promise that we'll have space for you. To register use he form on herehttp://sqlsocial.com/events.aspx. I look forward to hearing from you.

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  • Google I/O 2010 - Where is the social web going next?

    Google I/O 2010 - Where is the social web going next? Google I/O 2010 - Where is the social web going next? Social Web 201 Adam Nash, Daniel Raffel, Chris Messina, Angus Logan, Ryan Sarver, Chris Cole, Kara Swisher (moderator) With the advent of social protocols like OAuth, OpenID and ActivityStrea.ms, it's clear that the web has gone social and is becoming more open. Adam Nash (LinkedIn), Daniel Raffel (Yahoo), Chris Messina (Google), Angus Logan (Microsoft), Ryan Sarver (Twitter), and Chris Cole (MySpace) will discuss the importance of such emerging technologies, how they've adopted them in their products and debate what's next. Kara Swisher will moderate. For all I/O 2010 sessions, please go to code.google.com From: GoogleDevelopers Views: 13 0 ratings Time: 01:07:35 More in Science & Technology

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  • Search Engine Keyword Optimization - The Best Online Marketing Strategy

    Online business people dreams are fulfilled when they succeed in search engine keyword optimization. It is always a pleasure when out of 79,000,000 advertisers competing for a certain keyword; you find your website or article appearing on the first page of Google. Apart from Google, the other places to concentrate on in order to generate organic traffic are MSN, Yahoo and Bing.

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  • Mozilla inclut « Social API » à Firefox, le navigateur comprend désormais une barre de notification Facebook Messenger

    Intégration imminente des réseaux sociaux dans Firefox Bonne ou mauvaise idée ? Nous avons déjà parlé dans ces colonnes du navigateur RockMelt, et de la place centrale qu'il réserve aux réseaux sociaux. Aujourd'hui, c'est Mozilla qui lui emboîte le pas, et prépare une intégration native, en cours de développement, des réseaux sociaux à son célèbre navigateur Firefox. Cette intégration fonctionne de façon similaire à celle des fournisseurs de recherche intégrée dans le navigateur. Les utilisateurs peuvent installer ou activer des « fournisseurs de réseaux sociaux » dans le navigateur, afin de pouvoir interagir avec le ...

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  • LinkedIn Woopsie with the Outlook 2010 Social Media Connector

    - by Martin Hinshelwood
    I have always used the LinkedIn toolbar for Outlook to sort out, upload and sync my contacts. Because of this I have over 2000 contacts in my contacts list that I sync with my phone, Plaxo, live, Google and others. I got a surprise the other day when my LinkedIn account was suspended and I was unable to login.   Figure: Bad, account suspended   So I contacted LinkedIn customer services to find out what the problem is, and here is the response: Dear Martin, We have recently noticed a large number of page searches and profile views through your LinkedIn account. We are aware that you may be using an automated or manual process to systematically view LinkedIn web pages. The information within LinkedIn is provided by our users for usage on the site only. In order to protect user privacy, our User Agreement prohibits using: 1. Automated or manual means to view an excessively high number of profiles or mini-profiles. 2. Automated means to run searches to collect or store data obtained from our site. We have placed a restriction on your account until you agree to stop using these or similar methods to view pages on LinkedIn. We look forward to your reply to discuss this further. Sincerely, LinkedIn Privacy Team It looks like LinkedIn has suspended my account because of something that their component is doing! I do not know if this is an isolated case, or if it will happen more as more users get on Outlook 2010 and update to the new software, but watch out. Has anyone else been suspended who has installed the Office 2010 RTM and the LinkedIn Add-On? Technorati Tags: Fail,LinkedIn,Outlook 2010

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  • Consumer Electronics Show (CES):CRM for High Technology Firms

    - by charles.knapp
    The Consumer Electronics Show, opening Thursday, showcases product innovations that stem from best practices in design, manufacturing, and distribution. Oracle and IBM invite you to learn best practices from peers, as well as why it matters to use CRM tailored for high technology firms -- offered only by Oracle. On Wednesday, January 5, 1-7 pm at the Bellagio Hotel Las Vegas, learn from peers at IBM, VTech, Plantronics, Cisco, Symantec, and Oracle about how to improve:Channel sales, marketing, and operations management - maximize new product introductions (NPI), sales, forecasts, training, channel promotions, and settlement Winning the deal - determine the right price for the right deal for the "perfect quote," capture the order, and manage orders Collaborative and rapid supply chain planning - improve agility, inventory turns, and profits Please join us for the Oracle/IBM CES High Technology Summit and make useful connections with your peers at the evening networking reception. Register now for this FREE event.

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  • May I make an installer bundle GPL and payware together?

    - by Volomike
    I have an affiliate marketing client who needs to know if I can program this. Can I do one or both of the following scenarios without violating the GPL license? Scenario A: Make a software installer for a GPL licensed product which includes source, binaries, and license info. The installer also has a checkbox for installing optional software that's payware. (In this case, the payware is free crippleware, but has a registration upsell to provide more features.) The two products will not share libraries or anything else. Scenario B: Same as A, but reversed. So, the installer installs the payware, but there's a checkbox to also install the GPL software. And, again, when you install the GPL software, it comes with binaries, source, and license info.

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