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• Live Oracle AppAdvantage Webcast in APAC: Register Today

  - by Tanu Sood

  How Oracle Applications Customers can Extend the Value of their Investments How Oracle Applications Customers can Extend the Value of their Investments Oracle AppAdvantage is an exciting new initiative for Oracle enterprise application customers including E-Business Suite, PeopleSoft, JD Edwards, and Siebel. Oracle AppAdvantage provides strategies to help applications customers simplify, differentiate and innovate their investments through a pace layered architecture that can adjust with business requirements.Whether your organization is extending your applications to mobile devices, building a customer self-service portal, taking applications to the cloud, integrating applications with your other business critical applications or securely extending them to serve your specific needs, you can take the extension or customization work out of the applications and seamlessly extend with Oracle Fusion Middleware technologies as required. This webcast will discuss: Strategies to help applications customers simplify, differentiate and innovate their investments through a pace layered architecture How to get started and implementation use cases with customer examples Register today for this webcast on November 6. Can't wait until the Live Webcast? and ask him a question! If you are facing problems with registration or would like further information please email us at [email protected] -- For any questions on Oracle, our events and products please call or send us an email. Date Wednesday, 6th November 2013 Time Mumbai 10:30 a.m. (GMT +5:30) Singapore 1:00 p.m. (GMT +8:00) Sydney 4:00 p.m. (GMT +11:00)   -- The duration of this Webcast is 60 minutes. -- Contact Us | Legal Notices | Privacy Copyright © 2013, Oracle and/or its affiliates. All rights reserved.

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• Charms and the App Bar

  - by Dennis Vroegop

  Ok. I admit. I made a mistake in the last post about our planespotter app. I have dedicated a full part of the hub to Social. I also had a section called Friends but that made sense since I said that “Friends” is a special group of people that connect to each other through our app and only our app. Social however is sharing our spots with Twitter, Facebook and so on. Now, we could write that functionality in our app in a different section but there is one small problem with that: users don’t expect that. Ok, I admit. The mistake was quite deliberate to give me an excuse to write this part. But still: the mistake is one I see a lot. People are trying to do stuff in their application that they shouldn’t be doing. This always strike me as slightly odd: why do some work when others have already done it for you and you can just use it? After all: good developers are lazy (lazy people will always try to find the easiest way to do something and in development land this usually means the cleanest and best to support way…) So. What is that part that Microsoft has done for us and we don’t have to do ourselves? The answer lies on the right hand of your Win8 screen: This is a screenshot of my tablet (as you can see I am writing this right now….) When I swipe my finger from out of the screen on the right inside the screen (or move the mouse to the upper right corner) this menu will appear. Next to settings and the start menu button we’ll find the Search and the Share charms. These are two ways that your app can share the information it contains with the rest of the world, or at least: the rest of your system. So don’t write a Search feature in your app. Don’t write a Share feature in your app. It’s here already. Users, once they are used to Windows 8, will use that feature and expect it to work. If it doesn’t, they won’t like your app and you can kiss you dreams of everlasting fame goodbye. So use these two. What are they? Well, simply they are parts of a contract. In your app you say somewhere in code that you are supporting Search and Share. So when the user selects Share the system will interrogate the current app in the foreground if it supports this feature. Your app will say “But why, yes, I do!” Then the system will ask the app “Ok then, wisecrack, then share!” and you will have to provide the system with some information about the format. Other applications have subscribed to be at the receiving end of the Share contract. They have told the system that they support Sharing (receiving) and which formats they understand. If one or more of them support the formats you specify, the user will see them. The user clicks / taps on the app of their choice and data is moved from your app to the new one. So if you say you support Facebook and Twitter users can post data from your app to these networks by selecting Share. The same applies to Search. Don’t make a “search” button in your app but use the contract to tell the system that you support search and use that instead. Users will be grateful (remember that bar with men/women/creatures that are waiting for you?) The more and more people get to know Windows 8, the more they will use this. And if you are one of the people who wrote an app that helped them learn the system, well, that’s even better. So. We don’t have a Share or a Search button. We do have other buttons. Most important: we probably need a “New Spot” button. And a “Filter” might be useful. Or someway to open the camera so you can add a picture to the spot. Where will be put those? The answer is the “Appbar” . This is a application / context aware menu that slides up from the bottom of the screen when you move your finger / mouse from below the screen into it. From above downwards works just as well. Here you see an example of the appbar from the People app. (click on it for a larger version). This appears whenever you slide your finger up from below of down from above. This is where you put your commands. Remember, this is context aware so this menu will change when you are in different parts of your app or when you have selected different items. There are a few conventions when you create this appbar. First, the items on the right are “General” items, meaning they have little to do with what is on the screen right now. I think this would be a great place to add our “New Spot” icon. On the far left are items associated with the current selected item or screen. So if you have a spot selected, the button for Add Photo should be visible here and on the left hand side. Not everything is as clear as this, but this is what you should strive for. Group items together. And please note: this is the only place in Metro design where we are allowed to use lines as separators. So when you want to separate a group of icons from another group, add a line. Also note the simplicity of the buttons. No colors, no lights or shadows, no 3D. After a couple of years of fancy almost realistic looking icons people have finally decided that hey, this is a virtual world: it’s ok to look virtual as well. So make things as readable and clear as possible and don’t try to duplicate nature. It’s all about the information, remember? (If you don’t remember I’d like to point you to a older blog post of mine about the what and why of Metro). So.. think about the buttons a bit and think about Share and Search. What will you put there? Remember: this is the way the users interact with your apps and while you shouldn’t judge a book by its covers when it comes to people, this isn’t entirely so when it comes to apps. People DO judge an app by its looks and the way it feels. Take advantage of that. History has learned that a crappy app with a GREAT user interface gets better reviews than a GREAT app with a lousy UI… I know: developers will find this extremely unfair but that’s the world we live in (No, I am not saying you should deliver rubbish apps). Next time: we’ll start by building the darn thing!

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• links for 2010-05-25

  - by Bob Rhubart

  Oracle Customer Success Self-Assessment Free, 10-minute online self-assessment designed to share Oracle Customer Services good practices across five domains: Strategy, Process, Technology, People, and Governance. (tags: oracle otn entarch) Porus Homi Havewala: Oracle Enterprise Manager 11g Grid Control simplifies RAC management in Oracle Exadata V2 "In Oracle Database 11g Release 2, which is the latest version of the database used in Oracle Exadata Version 2, RAC install and management is vastly simplified, especially if you are using Oracle Enterprise Manager 11g Grid Control." Oracle ACE Director Porus Homi Havewala (tags: oracle otn architect ace grid database exadata) @fteter: Just Do It "Make a [SOA] business case based on a job that needs to be done (or currently gets done in a cumbersome way) and make a business case specific to that job that needs doing." Oracle ACE Director Floyd Teter (tags: oracle otn oracleace soa architect entarch) Jeff Davies: Tidbits of goodness - Podcasts, REST, JSON SOA author Jeff Davies shares links and insight into new SCA, BPEL and Oracle Adapters code samples for the Oracle Service Bus 11g release. (tags: oracle otn soa sca bpel) On-Demand Webcast – Drive Efficiency and Reduce Cost with Oracle's Sun SPARC Enterprise Servers Learn how refreshing legacy systems onto the latest server technology can optimize datacenter efficiency and reduce TCO. (tags: oracle webcast sparc servers datacenter)

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• MySQL Cluster 7.3 Labs Release – Foreign Keys Are In!

  - by Mat Keep

  0 0 1 1097 6254 Homework 52 14 7337 14.0 Normal 0 false false false EN-US JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:Cambria; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-ansi-language:EN-US;} Summary (aka TL/DR): Support for Foreign Key constraints has been one of the most requested feature enhancements for MySQL Cluster. We are therefore extremely excited to announce that Foreign Keys are part of the first Labs Release of MySQL Cluster 7.3 – available for download, evaluation and feedback now! (Select the mysql-cluster-7.3-labs-June-2012 build) In this blog, I will attempt to discuss the design rationale, implementation, configuration and steps to get started in evaluating the first MySQL Cluster 7.3 Labs Release. Pace of Innovation It was only a couple of months ago that we announced the General Availability (GA) of MySQL Cluster 7.2, delivering 1 billion Queries per Minute, with 70x higher cross-shard JOIN performance, Memcached NoSQL key-value API and cross-data center replication.  This release has been a huge hit, with downloads and deployments quickly reaching record levels. The announcement of the first MySQL Cluster 7.3 Early Access lab release at today's MySQL Innovation Day event demonstrates the continued pace in Cluster development, and provides an opportunity for the community to evaluate and feedback on new features they want to see. What’s the Plan for MySQL Cluster 7.3? Well, Foreign Keys, as you may have gathered by now (!), and this is the focus of this first Labs Release. As with MySQL Cluster 7.2, we plan to publish a series of preview releases for 7.3 that will incrementally add new candidate features for a final GA release (subject to usual safe harbor statement below*), including: - New NoSQL APIs; - Features to automate the configuration and provisioning of multi-node clusters, on premise or in the cloud; - Performance and scalability enhancements; - Taking advantage of features in the latest MySQL 5.x Server GA. Design Rationale MySQL Cluster is designed as a “Not-Only-SQL” database. It combines attributes that enable users to blend the best of both relational and NoSQL technologies into solutions that deliver web scalability with 99.999% availability and real-time performance, including: Concurrent NoSQL and SQL access to the database; Auto-sharding with simple scale-out across commodity hardware; Multi-master replication with failover and recovery both within and across data centers; Shared-nothing architecture with no single point of failure; Online scaling and schema changes; ACID compliance and support for complex queries, across shards. Native support for Foreign Key constraints enables users to extend the benefits of MySQL Cluster into a broader range of use-cases, including: - Packaged applications in areas such as eCommerce and Web Content Management that prescribe databases with Foreign Key support. - In-house developments benefiting from Foreign Key constraints to simplify data models and eliminate the additional application logic needed to maintain data consistency and integrity between tables. Implementation The Foreign Key functionality is implemented directly within MySQL Cluster’s data nodes, allowing any client API accessing the cluster to benefit from them – whether using SQL or one of the NoSQL interfaces (Memcached, C++, Java, JPA or HTTP/REST.) The core referential actions defined in the SQL:2003 standard are implemented: CASCADE RESTRICT NO ACTION SET NULL In addition, the MySQL Cluster implementation supports the online adding and dropping of Foreign Keys, ensuring the Cluster continues to serve both read and write requests during the operation. An important difference to note with the Foreign Key implementation in InnoDB is that MySQL Cluster does not support the updating of Primary Keys from within the Data Nodes themselves - instead the UPDATE is emulated with a DELETE followed by an INSERT operation. Therefore an UPDATE operation will return an error if the parent reference is using a Primary Key, unless using CASCADE action, in which case the delete operation will result in the corresponding rows in the child table being deleted. The Engineering team plans to change this behavior in a subsequent preview release. Also note that when using InnoDB "NO ACTION" is identical to "RESTRICT". In the case of MySQL Cluster “NO ACTION” means “deferred check”, i.e. the constraint is checked before commit, allowing user-defined triggers to automatically make changes in order to satisfy the Foreign Key constraints. Configuration There is nothing special you have to do here – Foreign Key constraint checking is enabled by default. If you intend to migrate existing tables from another database or storage engine, for example from InnoDB, there are a couple of best practices to observe: 1. Analyze the structure of the Foreign Key graph and run the ALTER TABLE ENGINE=NDB in the correct sequence to ensure constraints are enforced 2. Alternatively drop the Foreign Key constraints prior to the import process and then recreate when complete. Getting Started Read this blog for a demonstration of using Foreign Keys with MySQL Cluster.  You can download MySQL Cluster 7.3 Labs Release with Foreign Keys today - (select the mysql-cluster-7.3-labs-June-2012 build) If you are new to MySQL Cluster, the Getting Started guide will walk you through installing an evaluation cluster on a singe host (these guides reflect MySQL Cluster 7.2, but apply equally well to 7.3) Post any questions to the MySQL Cluster forum where our Engineering team will attempt to assist you. Post any bugs you find to the MySQL bug tracking system (select MySQL Cluster from the Category drop-down menu) And if you have any feedback, please post them to the Comments section of this blog. Summary MySQL Cluster 7.2 is the GA, production-ready release of MySQL Cluster. This first Labs Release of MySQL Cluster 7.3 gives you the opportunity to preview and evaluate future developments in the MySQL Cluster database, and we are very excited to be able to share that with you. Let us know how you get along with MySQL Cluster 7.3, and other features that you want to see in future releases. * Safe Harbor Statement This information is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

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• What browser is sending user agent beginning mozilla/5.0+, tramslates & into &amp;

  - by Patrick

  We've got a website which has been running for a few years now. One of our customers has just started having an intermittent problem. Looking at our iis6.0 logs the service works correctly when they have a user agent beginning "mozilla/4.0+" but fails when the user agent begins "mozilla/5.0+". The particular customer only started having this problem on Wednesday. Does anyone know the browser/upgrade which changes the 4.0 to 5.0? The actual problem caused is that an "&" in a url parameter list is being encoded as "&amp;". Anyone seen anything similar? We have other users sending from browsers with the 5.0+ user agent without trouble. Sorry about the tags but don't have the rep to create new ones. Thanks in advance, Patrick Edit: hi Viper_sb, It is most probably a custom script (I'm primarily a c++ developer so don't really understand). Our site services requests from other customer developed sites, this one was done in Java script as far as I know. we're actually getting a variety of user agents (presumably depending on which of our customers customers is accessing the service), here's a few: Mozilla/5.0+(Windows;+U;+Windows+NT+6.1;+fr;+rv:1.9.1.11)+Gecko/20100701+Firefox/3.5.11 Mozilla/5.0+(Windows;+U;+Windows+NT+5.1;+en-US)+AppleWebKit/533.4+(KHTML,+like+Gecko)+Chrome/5.0.375.126+Safari/533.4 302 0 0 Mozilla/5.0+(Macintosh;+U;+PPC+Mac+OS+X;+fr)+AppleWebKit/523.12+(KHTML,+like+Gecko)+Version/3.0.4+Safari/523.12 Mozilla/5.0+(Windows;+U;+Windows+NT+5.1;+en-US;+rv:1.9.2.8)+Gecko/20100722+Firefox/3.6.8 Mozilla/5.0+(Windows;+U;+Windows+NT+5.1;+fr;+rv:1.9.2.8)+Gecko/20100722+Firefox/3.6.8+(.NET+CLR+3.5.30729)

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• Introducing the BizTalk Maturity Assessment

  - by Michael Stephenson

  Originally posted on: http://geekswithblogs.net/michaelstephenson/archive/2013/06/22/153208.aspxIn the past I have had a number of customer engagements where Ive been called in because there are problems. There were often common themes to these issues faced by customers and I had a few processes, tools and ideas about how I helped these customers.Over time I learned developed a way of analysing the customers position and this has evolved into the BizTalk Maturity Assessment which I wanted to share.  The idea is that you complete a survey which asks various things related to BizTalk in your organisation.  You are then presented with a visualization of where you sit in terms of maturity in different areas of your BizTalk capability.You should be able to see the areas you need to improve and by retaking the survey at regular intervals you should be able to demonstrate improvement.I have taken the original idea and then been joined by some of my good friends in the community and included ideas from their experience and I think we have something which will help a lot of customers and something which could be a key community asset in the future.The site for this project is on the following link:http://www.biztalkmaturity.com/There is also a case study where I have used the original assessment which demonstrated how I originally used this to help one customer get from a place where they had lots of problems to a place where they were doing BizTalk really well.

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• A New Year’s Celebration in June

  - by Kristin Rose

  Happy Oracle New Year Everyone! Last week marked the official start to FY13 and we could not be more pleased with all that lies ahead this quarter, and all that we accomplished in the last…especially our newly updated Oracle PartnerNetwork (OPN) Solutions Catalog. If you thought it was great before, just wait until you see it now. We are ringing in our New Year right by fully equipping partners with the necessary tools they need to have another successful year. The Solutions Catalog will help draw attention to your partner services and offerings, highlighting your expertise. The Solutions Catalog is a centralized and easy way to navigate this customer friendly site. Some of the exciting advancements include: A streamlined search interface A robust lead capture tool that requests the contact information of potential customers A professional display of customer recommendations to showcase your skill set A partner dashboard with enhanced profile creation and an improved publication process Most exciting of all, updating your profile is easier than ever with the updated partner dashboard. Keeping your partner profile up to date will help to ensure customers are looking at the correct information about your company, and can easily stay on-top of any new developments or Specializations you receive. So don’t cut yourself short, be sure to update your profile today if you haven’t already done so. For more information on the exciting upgrades available to you, visit the ‘Resources for Partners’ page or watch Takane Aizeki, Principle Portal Manager at Oracle, walk through the upgraded Solutions Catalog and the different ways to showcase your value as an Oracle solution provider. Cheers,Lydia SmyersGroup Vice PresidentWWA&C and Communications

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• The Social Business Thought Leaders - Steve Denning

  - by kellsey.ruppel

  How is the average organization doing? Not very well according to a number of recent books and reports. A few indicators provide quite a gloomy picture: Return on assets and invested capitals dropped to 25% of its value in 1965 in the entire US market (see The Shift Index by John Hagel) Firms are dying faster and faster with the average lifespan of companies listed in the S&P 500 index gone from 67 years in the 1920s to 15 years today (see Creative Disruption by Richard Foster) Employee engagement ratio, a high level indicator of an organization’s health proved to affect performance outcomes, does not exceed on average 20%-30% (see Employee Engagement, Gallup or The Engagement Gap, Towers Perrin) In one of the most enjoyable keynotes of the Social Business Forum 2012, Steve Denning (Author of Radical Management and Independent Management Consultant) explained why this is happening and especially what leaders should do to reverse the worrying trends. In this Social Business Thought Leaders series, we asked Steve to collapse some key suggestions in a 2 minutes video that we strongly recommend. Steve discusses traditional management - that set of principles and practices born in the early 20th century and largely inspired by thinkers such as Frederick Taylor and Henry Ford - as the main responsible for the declining performance of modern organizations. While so many things have changed in the last 100 or so years, most companies are in fact still primarily focused on maximizing profits and efficiency, cutting costs, coordinating individuals top-down through command and control. The issue is, in a knowledge intensive, customer centred, turbulent market like the one we are experiencing, similar concepts are not just alienating employees' passion but also destroying the last source of competitive differentiation left: creativity and the innovative potential. According to Steve Denning, in a phase change from old industrial to a creative, collaborative, knowledge economy, the answer is hidden in a whole new business ecosystem that puts the individual (both the employee and the customer) at the center of the organization. He calls this new paradigm Radical Management and in the video interview he articulates the huge challenges and amazing rewards our enterprises are facing during this inevitable transition.

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• Oracle's Global Single Schema

  - by david.butler(at)oracle.com

  Maximizing business process efficiencies in a heterogeneous environment is very difficult. The difficulty stems from the fact that the various applications across the Information Technology (IT) landscape employ different integration standards, different message passing strategies, and different workflow engines. Vendors such as Oracle and others are delivering tools to help IT organizations manage the complexities introduced by these differences. But the one remaining intractable problem impacting efficient operations is the fact that these applications have different definitions for the same business data. Business data is your business information codified for computer programs to use. A good data model will represent the way your organization does business. The computer applications your organization deploys to improve operational efficiency are built to operate on the business data organized into this schema.  If the schema does not represent how you do business, the applications on that schema cannot provide the features you need to achieve the desired efficiencies. Business processes span these applications. Data problems break these processes rendering them far less efficient than they need to be to achieve organization goals. Thus, the expected return on the investment in these applications is never realized. The success of all business processes depends on the availability of accurate master data.  Clearly, the solution to this problem is to consolidate all the master data an organization uses to run its business. Then clean it up, augment it, govern it, and connect it back to the applications that need it. Until now, this obvious solution has been difficult to achieve because no one had defined a data model sufficiently broad, deep and flexible enough to support transaction processing on all key business entities and serve as a master superset to all other operational data models deployed in heterogeneous IT environments. Today, the situation has changed. Oracle has created an operational data model (aka schema) that can support accurate and consistent master data across heterogeneous IT systems. This is foundational for providing a way to consolidate and integrate master data without having to replace investments in existing applications. This Global Single Schema (GSS) represents a revolutionary breakthrough that allows for true master data consolidation. Oracle has deep knowledge of applications dating back to the early 1990s.  It developed applications in the areas of Supply Chain Management (SCM), Product Lifecycle Management (PLM), Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), Human Capital Management (HCM), Financials and Manufacturing. In addition, Oracle applications were delivered for key industries such as Communications, Financial Services, Retail, Public Sector, High Tech Manufacturing (HTM) and more. Expertise in all these areas drove requirements for GSS. The following figure illustrates Oracle's unique position that enabled the creation of the Global Single Schema. GSS Requirements Gathering GSS defines all the key business entities and attributes including Customers, Contacts, Suppliers, Accounts, Products, Services, Materials, Employees, Installed Base, Sites, Assets, and Inventory to name just a few. In addition, Oracle delivers GSS pre-integrated with a wide variety of operational applications.  Business Process Automation EBusiness is about maximizing operational efficiency. At the highest level, these 'operations' span all that you do as an organization.  The following figure illustrates some of these high-level business processes. Enterprise Business Processes Supplies are procured. Assets are maintained. Materials are stored. Inventory is accumulated. Products and Services are engineered, produced and sold. Customers are serviced. And across this entire spectrum, Employees do the procuring, supporting, engineering, producing, selling and servicing. Not shown, but not to be overlooked, are the accounting and the financial processes associated with all this procuring, manufacturing, and selling activity. Supporting all these applications is the master data. When this data is fragmented and inconsistent, the business processes fail and inefficiencies multiply. But imagine having all the data under these operational business processes in one place. ·            The same accurate and timely customer data will be provided to all your operational applications from the call center to the point of sale. ·            The same accurate and timely supplier data will be provided to all your operational applications from supply chain planning to procurement. ·            The same accurate and timely product information will be available to all your operational applications from demand chain planning to marketing. You would have a single version of the truth about your assets, financial information, customers, suppliers, employees, products and services to support your business automation processes as they flow across your business applications. All company and partner personnel will access the same exact data entity across all your channels and across all your lines of business. Oracle's Global Single Schema enables this vision of a single version of the truth across the heterogeneous operational applications supporting the entire enterprise. Global Single Schema Oracle's Global Single Schema organizes hundreds of thousands of attributes into 165 major schema objects supporting over 180 business application modules. It is designed for international operations, and extensibility.  The schema is delivered with a full set of public Application Programming Interfaces (APIs) and an Integration Repository with modern Service Oriented Architecture interfaces to make data available as a services (DaaS) to business processes and enable operations in heterogeneous IT environments. ·         Key tables can be extended with unlimited numbers of additional attributes and attribute groups for maximum flexibility.  o    This enables model extensions that reflect business entities unique to your organization's operations. ·         The schema is multi-organization enabled so data manipulation can be controlled along organizational boundaries. ·         It uses variable byte Unicode to support over 31 languages. ·         The schema encodes flexible date and flexible address formats for easy localizations. No matter how complex your business is, Oracle's Global Single Schema can hold your business objects and support your global operations. Oracle's Global Single Schema identifies and defines the business objects an enterprise needs within the context of its business operations. The interrelationships between the business objects are also contained within the GSS data model. Their presence expresses fundamental business rules for the interaction between business entities. The following figure illustrates some of these connections.   Interconnected Business Entities Interconnecte business processes require interconnected business data. No other MDM vendor has this capability. Everyone else has either one entity they can master or separate disconnected models for various business entities. Higher level integrations are made available, but that is a weak architectural alternative to data level integration in this critically important aspect of Master Data Management.    

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• Hot to get website/product reviews reflected in Google's search results using review-aggregate format

  - by BasP

  I am managing a website called Rent A Boat Amsterdam. We have a system that gathers reviews from people that have used our services and that publishes these customer reviews making them available for all website visitors. When these customer reviews are published we have placed them within the appropriate tags according to the guidelines set by Google, which you can find here. An example looks like this: <li class="" style="clear:both;"> <div class="hreview"> <div class="item" style="display:none;"><span class="fn">Boatname</span></div> <div style="border:1px solid #DEDEDE; background-color:#D9FFD4; margin:0 10px 10px 0; float:left; text-align:center; padding:10px; height:50px; width:70px;"><h1><span class="rating">10</span></h1>9-Jun-2010</div> <div> <div class="description"><p>Great canal Cruise!</p></div> <p class="reviewer vcard"><strong><span class="fn">First name Last name</span></strong></p> </div> </div> We have implemented these tags a couple of months ago, but there are no visible results in the Google SERP's. This whilst I had expected to find the reviews / ratings displayed similar to: Is anyone familiar with this topic and able to help me find the answer to the question why the review-aggregate format doesn't seem to have the desired effect?

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• Get a A Little Smarter . . .

  - by Michelle Kimihira

  Author, Rimi Bewtra, Senior Director, Product Marketing, Oracle Fusion Middleware   This month I had a chance to gain some valuable insights on Oracle’s latest product innovations and customer successes after my conversation with Vice President of Product Management of Oracle Fusion Middleware, Amit Zavery.  In this 10 minute podcast, Amit was able to quickly outline a few of Oracle recent major announcements including: ·         Oracle Exalogic Elastic Cloud – our flagship engineered system for running business applications – provides extreme performance, reliability and scalability while delivering lower total cost of ownership, reduced risk, higher user productivity and one-stop support. ·         Oracle Application Development Framework (ADF) Mobile, is a HTML5 and Java-based framework that enables developers to easily build, deploy, and extend enterprise hybrid mobile applications across multiple mobile operating systems, including iOS and Android, from a single code base. And did you know Oracle has 125,000 Fusion Middleware customers? Amit shared a few of his favorite customer success stories and gave me latest view from the leading Industry Analysts. If you have 10 minutes, you too can get a little smarter … take a listen and let’s catch up soon. Additional Information Product Information on Oracle.com: Oracle Fusion Middleware Follow us on Twitter and Facebook Subscribe to our regular Fusion Middleware Newsletter

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• Thursday at OpenWorld: Identity Management

  - by Tanu Sood

  Before you know it, we are at the last day at Oracle OpenWorld. But just the same, Thursday is packed with informational, educational and networking opportunities. Here’s what is in store for you today: Thursday, October 4, 2012 CON5749: Solutions for Migration of Oracle Waveset to Oracle Identity Manager 11:15 a.m. – 12:15 p.m., Moscone West 3008 Many customers of Oracle Waveset (formerly Sun Identity Manager) are planning a migration to the strategic provisioning product Oracle Identity Manager. There are several approaches to migrating to Oracle Identity Manager. Presented by Hub City Media and Oracle, this session covers these various approaches to help you select the optimum choice for your implementation. CON9640: Evolving Identity Management 12:45 p.m. – 1:45 p.m., Moscone West 3008 Identity management requirements have evolved and are continuing to evolve as organizations seek to secure cloud and mobile access.  Customers are seeing good success reducing costs and supporting business growth with by embracing a service-oriented, platform approach to addressing identity management requirements.  This session will explore these emerging requirements and share best practices for evolving your implementation. CON9662: Securing Oracle Applications with the Oracle Enterprise Identity Management Platform 2:15 p.m. – 3:15 p.m., Moscone West 3008 Oracle Enterprise Identity Management solutions are designed to secure access and simplify compliance to Oracle Applications.  Whether you are an EBS customer looking to upgrade from Oracle Single Sign-on or a Fusion Application customer seeking to leverage the Identity instance as an enterprise security platform, this session with Qualcomm and Oracle will help you understand how to get the most out of your investment. HOL10479: Integrated Identity Governance 12:45 p.m. – 1:45 p.m., Marriott Marquis – Salon 1/2 This hands-on lab demonstrates Oracle’s integrated and self-service-oriented identity governance solution, which includes simple access request, business-user-friendly access certification, closed-loop remediation, and both standard and privileged accounts. For a complete listing, refer to the Focus on Identity Management document. And as always, you can find us on @oracleidm on twitter and FaceBook. Use #oow and #idm to join in the conversation.

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• Oracle Fusion Middleware Innovation Awards 2012 submissions - Only 2 weeks to go

  - by Lionel Dubreuil

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman";} You have less than 2 weeks left (July 17th) to submit Fusion Middleware Innovation Award nominations. As a reminder, these awards honor customers for their cutting-edge solutions using Oracle Fusion Middleware. Either a customer, their partner, or an Oracle representative can submit the nomination form on behalf of the customer. Please visit oracle.com/corporate/awards/middleware for more details and nomination forms. Our “Service Integration (SOA) and BPM” category covers Oracle SOA Suite, Oracle BPM Suite, Oracle Event Processing, Oracle Service Bus, Oracle B2B Integration, Oracle Application Integration Architecture (AIA), Oracle Enterprise Repository... To submit your nomination, the process is very simple: Download the Service Integration (SOA) and BPM Form Complete this form with as much detail as possible. Submit completed form and any relevant supporting documents to: [email protected] Email subject category “Service Integration (SOA) and BPM” when submitting your nomination.

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• Case Study: Polystar Improves Telecom Networks Performance with Embedded MySQL

  - by Bertrand Matthelié

  Polystar delivers and supports systems that increase the quality, revenue and customer satisfaction of telecommunication services. Headquarted in Sweden, Polystar helps operators worldwide including Telia, Tele2, Telekom Malysia and T-Mobile to monitor their network performance and improve service levels. Challenges Deliver complete turnkey solutions to customers integrating a database ensuring high performance at scale, while being very easy to use, manage and optimize. Enable the implementation of distributed architectures including one database per server while maintaining a low Total Cost of Ownership (TCO). Avoid growing database complexity as the volume of mobile data to monitor and analyze drastically increases. Solution Evaluation of several databases and selection of MySQL based on its high performance, manageability, and low TCO. The MySQL databases implemented within the Polystar solutions handle on average 3,000 to 5,000 transactions per second. Up to 50 million records are inserted every day in each database. Typical installations include between 50 and 100 MySQL databases, up to 300 for the largest ones. Data is then periodically aggregated, with the original records being overwritten, as the need for detailed information becomes unnecessary to operators after a few weeks. The exponential growth in mobile data traffic driven by the proliferation of smartphones and usage of social media requires ever more powerful solutions to monitor, analyze and turn network data into actionable business intelligence. With MySQL, Polystar can deliver powerful, yet easy to manage, solutions to its customers. MySQL-based Polystar solutions enable operators to monitor, manage and improve the service levels of their telecom networks in over a dozen countries from a single location. The new and innovative MySQL features constantly delivered by Oracle help ensure Polystar that it will be able to meet its customer’s needs as they evolve. “MySQL has been a great embedded database choice for us. It delivers the high performance we need while remaining very easy to use, manage and tune. Power and simplicity at its best.” Mats Söderlindh, COO at Polystar.

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• The Application Architecture Domain

  - by Michael Glas

  I have been spending a lot of time thinking about Application Architecture in the context of EA. More specifically, as an Enterprise Architect, what do I need to consider when looking at/defining/designing the Application Architecture Domain?There are several definitions of Application Architecture. TOGAF says “The objective here [in Application Architecture] is to define the major kinds of application system necessary to process the data and support the business”. FEA says the Application Architecture “Defines the applications needed to manage the data and support the business functions”.I agree with these definitions. They reflect what the Application Architecture domain does. However, they need to be decomposed to be practical.I find it useful to define a set of views into the Application Architecture domain. These views reflect what an EA needs to consider when working with/in the Applications Architecture domain. These viewpoints are, at a high level:Capability View: This view reflects how applications alignment with business capabilities. It is a super set of the following views when viewed in aggregate. By looking at the Application Architecture domain in terms of the business capabilities it supports, you get a good perspective on how those applications are directly supporting the business.Technology View: The technology view reflects the underlying technology that makes up the applications. Based on the number of rationalization activities I have seen (more specifically application rationalization), the phrase “complexity equals cost” drives the importance of the technology view, especially when attempting to reduce that complexity through standardization type activities. Some of the technology components to be considered are: Software: The application itself as well as the software the application relies on to function (web servers, application servers). Infrastructure: The underlying hardware and network components required by the application and supporting application software. Development: How the application is created and maintained. This encompasses development components that are part of the application itself (i.e. customizable functions), as well as bolt on development through web services, API’s, etc. The maintenance process itself also falls under this view. Integration: The interfaces that the application provides for integration as well as the integrations to other applications and data sources the application requires to function. Type: Reflects the kind of application (mash-up, 3 tiered, etc). (Note: functional type [CRM, HCM, etc.] are reflected under the capability view). Organization View: Organizations are comprised of people and those people use applications to do their jobs. Trying to define the application architecture domain without taking the organization that will use/fund/change it into consideration is like trying to design a car without thinking about who will drive it (i.e. you may end up building a formula 1 car for a family of 5 that is really looking for a minivan). This view reflects the people aspect of the application. It includes: Ownership: Who ‘owns’ the application? This will usually reflect primary funding and utilization but not always. Funding: Who funds both the acquisition/creation as well as the on-going maintenance (funding to create/change/operate)? Change: Who can/does request changes to the application and what process to the follow? Utilization: Who uses the application, how often do they use it, and how do they use it? Support: Which organization is responsible for the on-going support of the application? Information View: Whether or not you subscribe to the view that “information drives the enterprise”, it is a fact that information is critical. The management, creation, and organization of that information are primary functions of enterprise applications. This view reflects how the applications are tied to information (or at a higher level – how the Application Architecture domain relates to the Information Architecture domain). It includes: Access: The application is the mechanism by which end users access information. This could be through a primary application (i.e. CRM application), or through an information access type application (a BI application as an example). Creation: Applications create data in order to provide information to end-users. (I.e. an application creates an order to be used by an end-user as part of the fulfillment process). Consumption: Describes the data required by applications to function (i.e. a product id is required by a purchasing application to create an order. Application Service View: Organizations today are striving to be more agile. As an EA, I need to provide an architecture that supports this agility. One of the primary ways to achieve the required agility in the application architecture domain is through the use of ‘services’ (think SOA, web services, etc.). Whether it is through building applications from the ground up utilizing services, service enabling an existing application, or buying applications that are already ‘service enabled’, compartmentalizing application functions for re-use helps enable flexibility in the use of those applications in support of the required business agility. The applications service view consists of: Services: Here, I refer to the generic definition of a service “a set of related software functionalities that can be reused for different purposes, together with the policies that should control its usage”. Functions: The activities within an application that are not available / applicable for re-use. This view is helpful when identifying duplication functions between applications that are not service enabled. Delivery Model View: It is hard to talk about EA today without hearing the terms ‘cloud’ or shared services.  Organizations are looking at the ways their applications are delivered for several reasons, to reduce cost (both CAPEX and OPEX), to improve agility (time to market as an example), etc.  From an EA perspective, where/how an application is deployed has impacts on the overall enterprise architecture. From integration concerns to SLA requirements to security and compliance issues, the Enterprise Architect needs to factor in how applications are delivered when designing the Enterprise Architecture. This view reflects how applications are delivered to end-users. The delivery model view consists of different types of delivery mechanisms/deployment options for applications: Traditional: Reflects non-cloud type delivery options. The most prevalent consists of an application running on dedicated hardware (usually specific to an environment) for a single consumer. Private Cloud: The application runs on infrastructure provisioned for exclusive use by a single organization comprising multiple consumers. Public Cloud: The application runs on infrastructure provisioned for open use by the general public. Hybrid: The application is deployed on two or more distinct cloud infrastructures (private, community, or public) that remain unique entities, but are bound together by standardized or proprietary technology that enables data and application portability. While by no means comprehensive, I find that applying these views to the application domain gives a good understanding of what an EA needs to consider when effecting changes to the Application Architecture domain.Finally, the application architecture domain is one of several architecture domains that an EA must consider when developing an overall Enterprise Architecture. The Oracle Enterprise Architecture Framework defines four Primary domains: Business Architecture, Application Architecture, Information Architecture, and Technology Architecture. Each domain links to the others either directly or indirectly at some point. Oracle links them at a high level as follows:Business Capabilities and/or Business Processes (Business Architecture), links to the Applications that enable the capability/process (Applications Architecture – COTS, Custom), links to the Information Assets managed/maintained by the Applications (Information Architecture), links to the technology infrastructure upon which all this runs (Technology Architecture - integration, security, BI/DW, DB infrastructure, deployment model). There are however, times when the EA needs to narrow focus to a particular domain for some period of time. These views help me to do just that.

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• JRockit R28 "Ropsten" released

  - by tomas.nilsson

  R28 is a major release (as indicated by the careless omissions of "minor" and "revision" numbers. The formal name would be R28.0.0). Our customers expect grand new features and innovation from major releases, and "Ropsten" will not disappoint. One of the biggest challenges for IT systems is after the fact diagnostics. That is - Once something has gone wrong, the act of trying to figure out why it went wrong. Monitoring a system and keeping track of system health once it is running is considered a hard problem (one that we to some extent help our customers solve already with JRockit Mission Control), but doing it after something occurred is close to impossible. The most common solution is to set up heavy logging (and sacrificing system performance to do the logging) and hope that the problem occurs again. No one really thinks that this is a good solution, but it's the best there is. Until now. Inspired by the "Black box" in airplanes, JRockit R28 introduces the Flight Recorder. Flight Recorder can be seen as an extremely detailed log, but one that is always on and that comes without a cost to system performance. With JRockit Flight Recorder the customer will be able to get diagnostics information about what happened _before_ a problem occurred, instead of trying to guess by looking at the fallout. Keywords that are important to the customer are: • Extremely detailed, always on, diagnostics information • No performance overhead • Powerful tooling to visualize the data recorded. • Enables diagnostics of bugs and SLA breaches after the fact. For followers of JRockit, other additions are: • New JMX agent that allows JRMC to be used through firewalls more easily • Option to generate HPROF dumps, compatible with tools like Eclipse MAT • Up to 64 BG compressed references (previously 4) • View memory allocation on a thread level (as an Mbean and in Mission Control) • Native memory tracking (Command line and Mbean) • More robust optimizer. • Dropping support for Java 1.4.2 and Itanium If you have any further questions, please email [email protected]. The release can be downloaded from http://www.oracle.com/technology/software/products/jrockit/index.html

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• NRF Week - Disney Store Tour

  - by sarah.taylor(at)oracle.com

  Disney has created a real buzz at this year's NRF event. Yesterday morning we began the Oracle Retail Exchange program with a visit to the flagship Disney store in Times Square. Additionally Oracle made a key announcement with Disney  on Oracle Retail's Point of Sale implementation in 330 stores worldwide. Today   Disney's Steve Finney gave a super session on The Magic of Disney at the NRF Big Show. We also saw Disney making an exclusive news announcement about their plans for Global store openings at the Oracle trade show stand - with a little help from Mickey and Minnie Mouse. Disney Stores have been entirely reinvented since the company in 2008 took ownership after previously franchising the retail arm of the business. They have subsequently been a strong Oracle partner and technology has played a key role in their re imagination of the store environment. The new Imagination stores have a 20% higher footfall and margins are up 25%. The Disney brand is synonymous with magical and memorable experiences for children of all ages. The company is achieving a unique retail experience that delights children and shareholders alike! Technology is a key pillar in helping to deliver on both a strong operating model and a unique customer experience - the best thirty minutes in a child's day is their aim. Steve Finney this morning said their technology has to be as reliable as a theme park ride. Store experiences are much more enjoyable when there are short waiting times and children can interact with their favourite characters through magic mirrors, mobile point of sale, touch screens and custom animations that are digitally transmitted to stores globally. The Oracle Retail Point of Sale with iPad touch screens reduces check out times, stores customer data, ensures that promotions are delivered accurately and reduces losses. This means higher levels of guest conversion, increased availability and convenience for customers who want to check availability at other locations. Disney is a pioneer. At NRF's 100th show, we had the privilege of learning from a retailer using technology as a creative force to drive their business forward.

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• The Birth of a Method - Where did OUM come from?

  - by user702549

  It seemed fitting to start this blog entry with the OUM vision statement. The vision for the Oracle® Unified Method (OUM) is to support the entire Enterprise IT lifecycle, including support for the successful implementation of every Oracle product.  Well, it’s that time of year again; we just finished testing and packaging OUM 5.6.  It will be released for general availability to qualifying customers and partners this month.  Because of this, I’ve been reflecting back on how the birth of Oracle’s Unified method - OUM came about. As the Release Director of OUM, I’ve been honored to package every method release.  No, maybe you’d say it’s not so special.  Of course, anyone can use packaging software to create an .exe file.  But to me, it is pretty special, because so many people work together to make each release come about.  The rich content that results is what makes OUM’s history worth talking about.   To me, professionally speaking, working on OUM, well it’s been “a labor of love”.  My youngest child was just 8 years old when OUM was born, and she’s now in High School!  Watching her grow and change has been fascinating, if you ask her, she’s grown up hearing about OUM.  My son would often walk into my home office and ask “How is OUM today, Mom?”  I am one of many people that take care of OUM, and have watched the method “mature” over these last 6 years.  Maybe that makes me a "Method Mom" (someone in one of my classes last year actually said this outloud) but there are so many others who collaborate and care about OUM Development. I’ve thought about writing this blog entry for a long time just to reflect on how far the Method has come. Each release, as I prepare the OUM Contributors list, I see how many people’s experience and ideas it has taken to create this wealth of knowledge, process and task guidance as well as templates and examples.  If you’re wondering how many people, just go into OUM select the resources button on the top of most pages of the method, and on that resources page click the ABOUT link. So now back to my nostalgic moment as I finished release 5.6 packaging.  I reflected back, on all the things that happened that cause OUM to become not just a dream but to actually come to fruition.  Here are some key conditions that make it possible for each release of the method: A vision to have one method instead of many methods, thereby focusing on deeper, richer content People within Oracle’s consulting Organization  willing to contribute to OUM providing Subject Matter Experts who are willing to write down and share what they know. Oracle’s continued acquisition of software companies, the need to assimilate high quality existing materials from these companies The need to bring together people from very different backgrounds and provide a common language to support Oracle Product implementations that often involve multiple product families What came first, and then what was the strategy? Initially OUM 4.0 was based on Oracle’s J2EE Custom Development Method (JCDM), it was a good “backbone”  (work breakdown structure) it was Unified Process based, and had good content around UML as well as custom software development.  But it needed to be extended in order to achieve the OUM Vision. What happened after that was to take in the “best of the best”, the legacy and acquired methods were scheduled for assimilation into OUM, one release after another.  We incrementally built OUM.  We didn’t want to lose any of the expertise that was reflected in AIM (Oracle’s legacy Application Implementation Method), Compass (People Soft’s Application implementation method) and so many more. When was OUM born? OUM 4.1 published April 30, 2006.  This release allowed Oracles Advanced Technology groups to begin the very first implementations of Fusion Middleware.  In the early days of the Method we would prepare several releases a year.  Our iterative release development cycle began and continues to be refined with each Method release.  Now we typically see one major release each year. The OUM release development cycle is not unlike many Oracle Implementation projects in that we need to gather requirements, prioritize, prepare the content, test package and then go production.  Typically we develop an OUM release MoSCoW (must have, should have, could have, and won’t have) right after the prior release goes out.   These are the high level requirements.  We break the timeframe into increments, frequent checkpoints that help us assess the content and progress is measured through frequent checkpoints.  We work as a team to prioritize what should be done in each increment. Yes, the team provides the estimates for what can be done within a particular increment.  We sometimes have Method Development workshops (physically or virtually) to accelerate content development on a particular subject area, that is where the best content results. As the written content nears the final stages, it goes through edit and evaluation through peer reviews, and then moves into the release staging environment.  Then content freeze and testing of the method pack take place.  This iterative cycle is run using the OUM artifacts that make sense “fit for purpose”, project plans, MoSCoW lists, Test plans are just a few of the OUM work products we use on a Method Release project. In 2007 OUM 4.3, 4.4 and 4.5 were published.  With the release of 4.5 our Custom BI Method (Data Warehouse Method FastTrack) was assimilated into OUM.  These early releases helped us align Oracle’s Unified method with other industry standards Then in 2008 we made significant changes to the OUM “Backbone” to support Applications Implementation projects with that went to the OUM 5.0 release.  Now things started to get really interesting.  Next we had some major developments in the Envision focus area in the area of Enterprise Architecture.  We acquired some really great content from the former BEA, Liquid Enterprise Method (LEM) along with some SMEs who were willing to work at bringing this content into OUM.  The Service Oriented Architecture content in OUM is extensive and can help support the successful implementation of Fusion Middleware, as well as Fusion Applications. Of course we’ve developed a wealth of OUM training materials that work also helps to improve the method content.  It is one thing to write “how to”, and quite another to be able to teach people how to use the materials to improve the success of their projects.  I’ve learned so much by teaching people how to use OUM. What's next? So here toward the end of 2012, what’s in store in OUM 5.6, well, I’m sure you won’t be surprised the answer is Cloud Computing.   More details to come in the next couple of weeks!  The best part of being involved in the development of OUM is to see how many people have “adopted” OUM over these six years, Clients, Partners, and Oracle Consultants.  The content just gets better with each release.   I’d love to hear your comments on how OUM has evolved, and ideas for new content you’d like to see in the upcoming releases.

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• Only One Month to OpenWorld-San Francisco!

  - by Stephen Slade

  From around the world, the city is expecting 50,000+ guests to flock to this annual extravaganza.  Over 2,000 sessions will focus on Oracle’s latest product offerings, customer case studies, panels of experts and a variety of other hardware, technology, middleware and applications. For those interested  in the latest capabilities delivered by Oracle’s supply chain applications, the ‘Focus-On’ documents are now avaiable to help guide you in your schedule builder. Schedule builder allows the capability to create a personalized agenda for the sessions you wish to attend, such as: Monday October 1, 2012 TIME TITLE LOCATION  3:15 pm –4:15 pm General Session: Supply Chain Management—Strategy, Update, and Roadmap Richard Jewell, Senior Vice President, Applications Development, Oracle Moscone West Level 2 Room 3014 Tuesday October 2, 2012 TIME TITLE LOCATION  10:15 am –11:15 am Oracle Fusion Supply Chain Management: Overview, Strategy, Customer Experiences, and Roadmap Jon Chorley, CSO & VP, Product Strategy, Oracle Moscone West  Level 2 Room 2006 There is an exciting lineup of about 100 supply chain sessions at OpenWorld. Contact your sales rep or Oracle Partner to obtain a copy of the most current Focus-On document, segmented by pillars such as Manufacturing, Maintenance/EAM, Value Chain Planning, Value Chain Execution, Procurement and Agile/Product Lifecycle Management.  They will provide you with a better informed view to schedule your time in San Francisco.

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• Designing a Database Application with OOP

  - by Tim C

  I often develop SQL database applications using Linq, and my methodology is to build model classes to represent each table, and each table that needs inserting or updating gets a Save() method (which either does an InsertOnSubmit() or SubmitChanges(), depending on the state of the object). Often, when I need to represent a collection of records, I'll create a class that inherits from a List-like object of the atomic class. ex. public class CustomerCollection : CoreCollection<Customer> { } Recently, I was working on an application where end-users were experiencing slowness, where each of the objects needed to be saved to the database if they met a certain criteria. My Save() method was slow, presumably because I was making all kinds of round-trips to the server, and calling DataContext.SubmitChanges() after each atomic save. So, the code might have looked something like this foreach(Customer c in customerCollection) { if(c.ShouldSave()) { c.Save(); } } I worked through multiple strategies to optimize, but ultimately settled on passing a big string of data to a SQL stored procedure, where the string has all the data that represents the records I was working with - it might look something like this: CustomerID:34567;CurrentAddress:23 3rd St;CustomerID:23456;CurrentAddress:123 4th St So, SQL server parses the string, performs the logic to determine appropriateness of save, and then Inserts, Updates, or Ignores. With C#/Linq doing this work, it saved 5-10 records / s. When SQL does it, I get 100 records / s, so there is no denying the Stored Proc is more efficient; however, I hate the solution because it doesn't seem nearly as clean or safe. My real concern is that I don't have any better solutions that hold a candle to the performance of the stored proc solution. Am I doing something obviously wrong in how I'm thinking about designing database applications? Are there better ways of designing database applications?

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• Oracle SOA Suite, the Most Capable Tool for Every Possible Integration Challenge

  - by Demed L'Her

  session ID: CON8601 - when: Monday, Oct. 1, 10:45am-11:45am - where: Moscone South 102 "Oracle SOA Suite, the Most Capable Tool for Every Possible Integration Challenge" is the name of the session I will be delivering at Oracle OpenWorld this year. I'm usually going for more subdued titles but decided to remove the gloves this year, at the risk of sounding arrogant! While we have a number of worthy competitors in various areas of integration no one can really compete with the breadth and reliability of Oracle SOA Suite. This session is primarily intended for people who are not yet familiar with Oracle SOA Suite (i.e. if you are an existing customer your time might be better spent at some of the other sessions we have on the topic). I will provide an overview of Oracle SOA Suite, the customers using it and the types of challenges they are solving with it: from integrating Oracle Applications (E-Business Suite, Siebel, PeopleSoft, RightNow, Taleo etc.) to third-party applications (did you know that over a third of our customers actually use us to integrate SAP?), mainframes and a variety of technologies. We will talk about some emerging trends and problems that our users are solving with the product: cloud integration, B2B consolidation and mobile-enablement. I will also briefly touch upon the exciting projects we are doing with Oracle Event Processing, in the domain of "Fast Data" and "Big Data". Last but not least, I will be joined on stage by Venktesh Maudgalya, Director at Electronic Arts. Venktesh will bring his customer perspective and explain how EA leveraged Oracle SOA Suite to implement iHub, the massive integration hub that interconnects all their applications (E-BusinessSuite, Hyperion, Demantra, Peoplesoft, Salesforce.com, Kronos, Teradata, GXS etc.) and carries 3/4 of their revenue flows. I just picked up my badge and will be kicking off the festivities tomorrow talking to partners in a pre-OOW briefing at the Oracle Headquarters - see you next week! PS: if you're going to tweet about Oracle SOA Suite next week please make sure to use the #oraclesoa and #oow hashtags so that we can track and amplify your tweets!

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• Great Blog Comments

  - by Paul Sorensen

  Just a quick note to let you know that in the interest of keeping the most useful content available here on the Oracle Certification Blog, we do moderate the comments. We welcome (and encourage dialog, questions, comments, etc) here on the topics at hand. We'll never 'censor' out a comment just because we don't like it - in fact, this is how we often learn ways in which we can do better. But of course we will filter out the typical list like anyone else: crude/offensive remarks, foul language, reference to illegal activity, etc. We will also often redirect any customer-service type inquiries to [email protected] where they can best be handled.Also, if you have a question of a general nature, please research it on the Oracle Certification website first. We often won't respond to questions asking such as "tell me how to get 11g ocp", as we've already made sure that you have that kind of information available. Now if we've inadvertently 'hidden' something on our site (gulp), then fair enough - please let us know that you're having a hard time finding it and we'll be sure to try and "unbury it" ;-)Additionally, you may have more of an 'opinion' type question, such as "should I do 'x' certification or 'y' certification." For these, we highly recommend checking on the Oracle Technology Network (OTN) Certification Forum, where you can engage in peer-to-peer discussions, share techniques, advice and best practices with others in the field.In the meantime, please continue to share your thoughts, ideas, opinions, tech tips etc - we look forward to seeing them and passing them wherever we can!QUICK LINKS:Oracle Certification WebsiteEmail - Customer ServiceOracle Technology Network (OTN) Certification Forum

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• How do I Delete a View? How do I Create a View?

  - by Paula DiTallo

  Before I create views, I generally work out what I want to retrieve in my SELECT statement ahead of time so I'll just  have to cut and  paste the query. The example below is done  in T-SQL/Sybase format, however for Oracle and MySQL, just  place a semi-colon ';' at the end of your statement and remove the  'GO' command.          To drop (delete) an existing view: DROP VIEW vw_rpt_metroBestCustomers GO To create a view: CREATE VIEW vw_rpt_metroBestCustomers ( CustomerName,    OfficeNum,    City,    StateOrProv,    Country,    ZipCode   ) AS SELECT a.FirstName + ', ' + a.LastName,           b.OfficePhoneNum,           c.City,           c.StateOrProvAbbr,           c.Country,           c.PostalCode     FROM Customer a,          CustLocAssoc x,          CustContactAssoc y,          Location c,          Contact b     WHERE a.CustID = x.CustID       AND a.CustID = y.CustID       AND y.ContactID = b.ContactID       AND x.LocID = c.LocID       AND a.LoyaltyMedian > 85.5 GO        I frequently rename columns when developing views to makeit easier for simple, text-based reporting--however, renamingthe columns isn't necessary.The create view statement above could have been writtenas follows:CREATE VIEW vw_rpt_metroBestCustomersAS (SELECT a.FirstName + ', ' + a.LastName, b.OfficePhoneNum, c.City, c.StateOrProvAbbr, c.Country, c.PostalCode FROM Customer a, CustLocAssoc x, CustContactAssoc y, Location c, Contact b WHERE a.CustID = x.CustID AND a.CustID = y.CustID AND y.ContactID = b.ContactID AND x.LocID = c.LocID AND a.LoyaltyMedian > 85.5 )GO

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• Online Media Daily: Oracle Takes Social Marketing Seriously

  - by Richard Lefebvre

  In the article published on Nov 12, 2012 and titled "Oracle Integrates Social Marketing Into Enterprise To Gain Marketing Revs," Online Media Daily explores Oracle's approach to social marketing. The publication says that Oracle is focused on showing marketers how to integrate social data into corporate business processes and how to "socialize" the corporate world. The article goes on to state:"Enterprise software companies like Oracle, SAP, IBM, Salesforce and Microsoft have been slowly building up an expertise in social marketing to integrate the data into traditional enterprise resource planning, and customer relationship management tools into social marketing tools.   Enterprise software companies like Oracle, SAP, IBM, Salesforce and Microsoft have been slowly building up an expertise in social marketing to integrate the data into traditional enterprise resource planning, and customer relationship management tools into social marketing tools.    Read more: http://www.mediapost.com/publications/article/187096/oracle-integrates-social-marketing-into-enterprise.html#ixzz2CPMZ1w3D Meg Bear, VP of cloud social platform at Oracle, sees the integration with ERP systems as a differentiator for the company. Oracle Social Relationship Management launched last month. It integrates social data into traditional enterprise applications like Oracle Fusion Marketing, Oracle Fusion Sales Catalog, Oracle ATG Web Commerce and Oracle ERP." The post goes on to quote a Forrester analyst stating the following:""There's room for any process-driven application to run more efficiently, especially if they're socially enabled," said Rob Koplowitz, VP and principal analyst at Forrester Research. "It takes the human part of the process not generally captured today to provide better access to content, information and collective actions." Koplowitz said several acquisitions support Oracle's long-term vision: to layer social on top of other enterprise apps, like its ERP platform." With many great acquisitions under our belt and organically grown social tools, the market recognizes that Oracle is poised to seize the moment in socially enabled business apps. Continue reading the full article here.

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• Privacy Protection in Oracle IRM 11g

  - by martin.abrahams

  Another innovation in Oracle IRM 11g is an in-built privacy policy challenge. By design, one of the many things that Oracle IRM does, of course, is collect audit information about how and where sealed documents are being used - user names, machine identifiers and so on. Many customers consider that this has privacy implications that the user should be invited to accept as a condition of service use - for the protection of both of the user and the service from avoidable controversy. So, in 11g IRM, when a new user connects to a server for the first time, they can expect to see the following privacy policy dialog. The dialog provides a configurable URL that the customer can use to publish the privacy policy for their IRM service. The policy might clarify what data is being collected and stored, what use that data might be put to, and so on as required by the service owner's legal advisers. In previous releases, you could construct an equivalent capability, and some customers did, but this innovation makes it much easier to do - you simply write a privacy policy and publish it as a web page for which the dialog automatically provides a link. This is another example of how Oracle IRM anticipates not just the security requirements of a customer, but also the broader requirements of service provisioning.

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