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  • What’s New from the Oracle Marketing Cloud at Oracle OpenWorld 2014

    - by Kathryn Perry
    A Guest Post by Laura Vogel, Director, Oracle Marketing Cloud Events (pictured left) Marketing—CX Central is your hub for all things Marketing related at OpenWorld in San Francisco, September 28-October 2, 2014. Learn how to personalize the modern marketing journey to improve customer loyalty. We’re hosting more than 60 breakout sessions, half of which will highlight customer success stories from marquee brands including Bizo, Comcast, Dell, Epson, John Deere, Lane Bryant, ReadyTalk and Shutterfly. Moscone West, Levels 2 and 3To learn more about how modern marketing works, visit Moscone West, levels 2 and 3, for exciting demos of each of the Oracle Marketing Cloud solutions (BlueKai, Compendium, Eloqua, Push I/O, and Responsys). You also can check out our stations for Vertical Marketing Best Practices, the Markie Awards, and more! CX Spotlight Sessions “Accelerating Big Profits in Big Data,” Jeff Tanner, Baylor University “Using Content Marketing to Impact Every Stage of the Buyer’s Journey,” Jennifer Agustin, Bizo “Expanding Your Marketing with Proven Testing and Optimization,” Brian Border, Shutterfly and Matthew Balthazor, Epson “Modern Marketing: The New Digital Dialogue,” Cory Treffiletti, Oracle A Special Marquee SessionDell’s Hayden Mugford will speak on "The Digital Ecosystem: Driving Experience Through Contact Engagement.” She will highlight how the organization built a digital ecosystem that supports a behaviorally driven, multivehicle nurturing campaign. The Dell 1:1 Global Marketing team worked with multiple partners to innovate integrations with Oracle Eloqua, Oracle Real-Time Decisions for real-time decision logic, and a content management system (CMS) that enables 100 percent customized e-mails. The program doubled average order values for nurtured contacts versus non-nurtured and tripled open and click-through rates versus push e-mail. It Wouldn’t Be an Oracle Marketing Cloud Event Without a Party!We’re hosting CX Central Fest: a unique customer experience specifically designed for attendees of CX Central. It will include a chance to rock out at a private concert featuring Los Angeles indie electronic pop group, Capital Cities! Join us Tuesday, September 30 from 7-9 p.m. Other Oracle Marketing Cloud Session Highlights Thought leadership by role Exploring the benefits of moving to the Cloud Product line roadmaps and innovations in Marketing Technical deep dives for product lines within Marketing Best practices and impactful business measurements Solutions that are integrated across CX Target AudienceSession content is geared toward professionals in Marketing, Marketing Operations, Marketing Demand Generation, Social: Chief Marketing Officers, Vice Presidents, Directors and Managers. OutcomesCustomers attending Marketing—CX Central @ OpenWorld will be able to: Gain insight into delivering consistent cross-channel marketing Discover how to provide the right information to the right customer at the right time and with the right channel Get answers to burning questions and advice on business challenges Hear from other Oracle customers about recommended best practices to help their organization move forward Network and share ideas to help create a strategy for connecting with customers in better ways Resources At a Glance Register Now Track Site—View Marketing Sessions 72 1024x768 Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Focus on Session Doc Downloadable Justification Email OpenWorld is a fabulous way for you to see all that Oracle Marketing Cloud has to offer. Register today.

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  • Beyond Chatting: What ‘Social’ Means for CRM

    - by Divya Malik
    A guest post by Steve Diamond, Senior Director, Outbound Product Management, Oracle In a recent post on the Oracle Applications blog, my colleague Steve Boese asked three questions related to the widespread popularity and incredibly rapid growth of Facebook, Pinterest, and LinkedIn. Steve then addressed the many applications for collaborative solutions in the area of Human Capital Management. So, in turning to a conversation about Customer Relationship Management (CRM) and Sales Force Automation (SFA), let me ask you one simple question. How many sales people, particularly at business-to-business companies, consistently meet or beat their quotas in their roles by working alone, with no collaboration among fellow sales people, sales executives, employees in product groups, in service, in Legal, third-party partners, etc.? Hello? Is anybody out there? What’s that cricket noise I hear? That’s correct. Nobody! When it comes to Sales, introverts arguably have a distinct disadvantage. While it’s certainly a truism that “success” in most professional endeavors requires working with people, it’s a mandatory success factor in Sales. This fact became abundantly clear to me one early morning in the late 1990s when I joined the former Hyperion Solutions (now part of Oracle) and attended a Sales Award Ceremony. The Head of Sales at that time gave out dozens of awards – none of them to individuals and all of them to TEAMS of individuals. That’s how it works in Sales. Your colleagues help provide you with product intelligence and competitive intelligence. They help you build the best presentations, pitches, and proposals. They help you develop the most killer RFPs. They align you with the best product people to ensure you’re matching the best products for the opportunity and join you in critical meetings. They help knock the socks of your prospects in “bake off” demo’s. They bring in the best partners to either add complementary products to your opportunity or help you implement a solution. They work with you as a collective team. And so how is all this collaboration STILL typically done today? Through email. And yet we all silently or not so silently grimace about email. It’s relatively siloed. It’s painful to search. It’s difficult to align by topic. And it’s nearly impossible to re-trace meaningful and helpful conversations that occurred among a group or a team at some point in history. This is where social networking for Sales comes into play. It’s about PURPOSEFUL social networking versus chattering. What is purposeful social networking? It’s collaboration that’s built around opportunities, accounts, and contacts. It’s collaboration that delivers valuable context – on the target company, and on key competitors – just to name two examples. It’s collaboration that can scale to provide coaching for larger numbers of sales representatives, both for general purposes, and as we’ve largely discussed here, for specific ‘deals.’ And it’s collaboration that allows a team of people to collectively edit and iterate on a document like an RFP or a soon-to-be killer presentation that is maintained in a central repository, with no time wasted searching for it or worrying about version control. But lest we get carried away, let’s remember that collaboration “happens” among sales people whether there is specialized software to support it or not. The human practice of sales has not changed much in the last 80 to 90 years. Collaboration has been a mainstay during this entire time. But what social networking in general, and Oracle Social Networking in particular delivers, is the opportunity for sales teams to dramatically increase their effectiveness and efficiency – to identify and close more high quality and lucrative opportunities more quickly. For most sales organizations, this is how the game is won. To learn more please visit Oracle Social Network and Oracle Fusion Customer Relationship Management on oracle.com

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  • CRMIT’s HIGH VALUE CRM++ PLUGINS FOR CRM On DEMAND

    - by Soumo Das
    Customer satisfaction and experience being the two most considerable factors, these days businesses are on the lookout for automation tools that are world class, agile and keep quality at its core. CRMIT has developed such tools using cutting edge technologies and abstracting industry best practices and R&D.  Self Service Portal  With customers being so meticulous about regular updates and reliable access to their data, administrators just cannot think of walking a thin line. Surviving without a resource that provides a track of customer requirements for services available 24 x 7 can severely affect the productivity. In such a scenario, CRMIT’s Self Service Portal (SSP) is the best solution. This not only tracks the required customer data, but also allows companies to stay in tune with their employees, vendors and stakeholders.   One can directly sign up to become a CRMOD contact and SSP user. One need not use the database, as operations and interactions are d at run time. This is a fully configurable solution that tracks results periodically, thus making it easy for end users. It also offers better security and data visibility that enables users to progress smoothly. Quote and Order Management   When dealing with quotes, contracts and orders becomes complicated, only Quote & Order Management can work as a one-stop solution. CRMIT offers this great tool for managing all this information and for taking care of customer orders and service requirements.  This CRM On Demand plug-in allows one to create a new quote or copy the existing one. Products can be directly added from the product list of CRMOD and the pricing is calculated automatically. Quote can be generated and mailed to the external users in PDF, HTML and XLS formats. This not only allows management of quotes in an enhanced manner, but also supports various billing and tax calculation features that make work effortless.    Report Scheduler  When it comes to analyzing and providing statistics of various business processes currently running in an organization, one cannot depend on manual updates, which sometimes may be inaccurate or even delayed. CRMIT provides a SaaS based powerful solution - Report Scheduler - that allows CRM users to schedule reports as per the frequencies and then receive them as email attachments at the scheduled time.   With this powerful tool, administrators can control the report scheduler for assigning specific reports to specific users. After that, users can login and schedule any assigned report for viewing at particular intervals on monthly, weekly or daily basis. Additionally, users can also copy the mail to external users and can choose the preferred format. The best part is that sharing business data with third party become easy with this and for viewing reports, users need not log into their CRMOD account.  CRM On Demand Offline Solution CRM On-Demand Offline is another great CRM++ extension that allows one to work in both online and offline modes. Synchronizing both the modes is absolutely easy and offers ease while working. CRM OD offline works as an automation tool that not only improves efficiency, but also works as a backup in most cases. It is readily available as a windows application installer and requires users to be online only while validating and synchronizing. The best part is that working in the offline mode also works as a backup. 

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  • Post MIX10 Decompression

    - by Dave Campbell
    With a big dose of reality, I walked into this place this morning and found out "yeah, I really do write .NET web apps and MS Access for a living" :( ... but it pays the bills and I've gotten *way* used to eating 3 times a day :) MIX10 was great, although the buzz didn't seem as big as MIX09, and I'm not sure why. It also seemed like a different crowd and other folks I talked to agreed with that. Of course now I can outwardly admit that the "Windows Phone 7 Series" is programmed with Silverlight ... how cool is that? I've been biting my tongue about that info for over a month! I cloistered myself in Ballroom A for the week, not counting the Keynotes. That's where the phone sessions were located. I tried to collect the full set, but ended up bailing on the last one because it was ending at the time that MIX10 was ending, and I hadn't spent a whole lot of time in 'The Commons'. I met a bunch of folks I've blogged about, or exchanged email with, and that's always fun. Renewed associations with folks I only see once or twice a year and way too long a list and don't want to mention some and leave off others... I did have an opportunity to meet Charles Petzold... wow that was interesting... I got into Windows development through Charles' Programming Windows 3.1 book 'back in the day' ... couldn't find anyone at Honeywell wanted to join my journey, so it was just me and 'Chuck' :) ... read every word of that book more than once... all marked up, tags sticking out of it. And now he's writing a WP7 book ... gotta get it: Free ebook: Programming Windows Phone 7 Series (DRAFT Preview) I went through my Big List-o-BlogsTM last night and it took over 2 hours because of all the new content since MIX10. I've got 90 posts tagged as of 9PM on 3/21. If everybody stopped right now, it would take me 9 days to push what I have now, so you'll have to be patient! I had another event on Thursday that was *extremely* tiring, so I ended up staying over another night. I drove back into the strip on Friday morning to try to find a non-cheesy souvenir for my wife, and didn't find much. Then I went to Blueberry Hill restaurant for 3 eggs, 3 strips of bacon, and 3 awesome potato pancakes. Check them out if you have time! And then hit the road. In case anyone is wondering, the 2-1/2 hour drive I took across Hoover Dam on Sunday afternoon only took 30 minutes on Friday afternoon... that was a more normal trip! I thoroughly enjoyed the time I spent with everyone. Thanks to John Papa and his crew for the great Insider's party on Monday night... the Blues Brothers were a fun surprise and they did a good job! And the swag was great... thanks to all the contributors for a fun evening at their expense! All I can say is stay tuned, go to live.visitmix.com/videos and watch everything, get the phone tools, start working... everything's different and everything's fun... jump in, it's all Silverlight! Stay in the 'Light! Technorati Tags: Silverlight    Silverlight 4    Windows Phone     MIX10

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  • Integrating Windows Form Click Once Application into SharePoint 2007 &ndash; Part 1 of 2

    - by Kelly Jones
    Last year, I had the opportunity to build a solution that involved integrating a Windows Form application into a SharePoint 2007 (WSS version 3.0). In this post, I’ll layout our architecture thinking and in part two, I’ll describe the technical details. Business Case Our challenge was this: we needed an easy way for a small group of our users to upload documents, in batches.  They also needed to quickly set the meta data values, as well as set security on individual files. Using the out of the box uploads just didn’t fit.  The single file upload allows set the meta data, but our users would be uploading dozens of files.  The multiple upload would allow our users to upload batches of files, but it doesn’t allow them to set the meta data during upload.  Also, neither upload method allows the users to set the permissions on the file. Our Solution We looked into building a web control of some kind, but ruled that out due to security complexities (if I remember correctly).  Another option would have been using a technology like Silverlight (or Flash?), but our team didn’t have the skills necessary to build with these. So, after looking at what was technically possible, and also what skills our team had, we settled on a Windows Form application.  We also decided to deliver it to the clients via Click Once, so we would have the ability to easily update the application in the future. Lessons Learned After deploying our solution, we’ve learned a few lessons.  First, you’ll need to have the .Net Framework installed on the client computers.  We knew this, but we still ran into issues making sure our users had the proper framework version installed.  Second, we had issues with authentication.  Our issues were due to our testing domain being a separate Active Directory domain from the domain that our end users and their workstations were members of.  (See my earlier post about Clearing Saved Passwords for the fix to our problem). Our third issue was how we dealt with uploading files that were named the same.  Our application would replace the existing file with the new file, which is the way we expected it to work.  However, our users wanted to upload weekly reports, named the same as the previous week.  We solved this by using folders within the document library to keep the sets of reports separate from previous weeks. One last thing to consider before implementing a solution like this, is what browsers and platforms your users will be working from.  We only needed to support IE and Windows, which works fine.  However, if you need to support Firefox, there are add-ons that allow Click Once to work with Firefox.  This is still a Windows only solution though.  In order to support Macs, you’d have to focus on either browser techniques (AJAX?) or Silverlight/Flash. Summary Our users are happy with the Click Once app.  It allowed them to move all of their content to our SharePoint site in under a couple hours, which they were thrilled with.  We’re happy because we can easily deploy updates, our development time was small, and we met all of our business requirements.

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  • The Evolution Of C#

    - by Paulo Morgado
    The first release of C# (C# 1.0) was all about building a new language for managed code that appealed, mostly, to C++ and Java programmers. The second release (C# 2.0) was mostly about adding what wasn’t time to built into the 1.0 release. The main feature for this release was Generics. The third release (C# 3.0) was all about reducing the impedance mismatch between general purpose programming languages and databases. To achieve this goal, several functional programming features were added to the language and LINQ was born. Going forward, new trends are showing up in the industry and modern programming languages need to be more: Declarative With imperative languages, although having the eye on the what, programs need to focus on the how. This leads to over specification of the solution to the problem in hand, making next to impossible to the execution engine to be smart about the execution of the program and optimize it to run it more efficiently (given the hardware available, for example). Declarative languages, on the other hand, focus only on the what and leave the how to the execution engine. LINQ made C# more declarative by using higher level constructs like orderby and group by that give the execution engine a much better chance of optimizing the execution (by parallelizing it, for example). Concurrent Concurrency is hard and needs to be thought about and it’s very hard to shoehorn it into a programming language. Parallel.For (from the parallel extensions) looks like a parallel for because enough expressiveness has been built into C# 3.0 to allow this without having to commit to specific language syntax. Dynamic There was been lots of debate on which ones are the better programming languages: static or dynamic. The fact is that both have good qualities and users of both types of languages want to have it all. All these trends require a paradigm switch. C# is, in many ways, already a multi-paradigm language. It’s still very object oriented (class oriented as some might say) but it can be argued that C# 3.0 has become a functional programming language because it has all the cornerstones of what a functional programming language needs. Moving forward, will have even more. Besides the influence of these trends, there was a decision of co-evolution of the C# and Visual Basic programming languages. Since its inception, there was been some effort to position C# and Visual Basic against each other and to try to explain what should be done with each language or what kind of programmers use one or the other. Each language should be chosen based on the past experience and familiarity of the developer/team/project/company and not by particular features. In the past, every time a feature was added to one language, the users of the other wanted that feature too. Going forward, when a feature is added to one language, the other will work hard to add the same feature. This doesn’t mean that XML literals will be added to C# (because almost the same can be achieved with LINQ To XML), but Visual Basic will have auto-implemented properties. Most of these features require or are built on top of features of the .NET Framework and, the focus for C# 4.0 was on dynamic programming. Not just dynamic types but being able to talk with anything that isn’t a .NET class. Also introduced in C# 4.0 is co-variance and contra-variance for generic interfaces and delegates. Stay tuned for more on the new C# 4.0 features.

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  • Listen to Online Radio with Antenna

    - by Asian Angel
    Are you looking for some fresh new music to listen to at home or at work? With Antenna you can listen to online radio stations from all over the world. Note: Requires Adobe AIR (download link at bottom of article). Antenna in Action Once you have completed the installation and started Antenna up this is the window that you will see. The left side will have a “browsing pane” where you can search for the stations that you would like to listen to using the various categories. Based on the stations that you choose the background map will change location to match the stations locations. Here is a closer look at the “Categories Bar”. For our first example we used the “Country Category” to find our first station to listen to. When you choose a country you will be presented with a list of the stations available for that country. To start listening to a particular station just double click on the appropriate entry line. A closer look at the “browser pane” with our first station playing. Notice the “Reliability Indicator” that will be available for each listing…some may be better than others and you can use this to choose the best streaming stations from the list. In the upper left corner you will notice three icons…each will open a small pop-up window with a specific purpose. The first icon will open up the “About Window”. If you need to contact Antenna’s creator or would like to place a request for a station to be added to the app then this is the best way to do it. The second icon will open up a Antenna specific chat window. The third icon will allow you to set a default location and make adjustments to some of the app’s settings. Recording Audio The “Recording Function” is the only area where we experienced some “quirkiness” with the app. To start recording press the “Round White Button”… Note: Based on feedback on the app creator’s webpage some people have experienced the same problem as we did during our tests with the app failing to complete the recordings. Hopefully this bug will be fixed with the next release. Once recording has started the button will turn red. Click on the button again to stop recording. Once you have stopped recording you will see the following message window appear and the main window will be shaded over with a whitish color until you click “OK”. Conclusion Regardless of the slight quirkiness in recording online music Antenna more than makes up for it with the terrific selection of online stations and streaming capability. New fresh music for you to listen to is only a click or two away… Links Download Antenna (Antenna Homepage) Download Antenna at Softpedia Download Adobe AIR Similar Articles Productive Geek Tips Listen to Local FM Radio in Windows 7 Media CenterListen to Over 100,000 Radio Stations in Windows Media CenterListen To XM Radio with Windows Media Center in Windows 7Listen and Record Over 12,000 Online Radio Stations with RadioSureWeekend Fun: Watch Television on Your PC with AnyTV TouchFreeze Alternative in AutoHotkey The Icy Undertow Desktop Windows Home Server – Backup to LAN The Clear & Clean Desktop Use This Bookmarklet to Easily Get Albums Use AutoHotkey to Assign a Hotkey to a Specific Window Latest Software Reviews Tinyhacker Random Tips DVDFab 6 Revo Uninstaller Pro Registry Mechanic 9 for Windows PC Tools Internet Security Suite 2010 Will it Blend? iPad Edition Penolo Lets You Share Sketches On Twitter Visit Woolyss.com for Old School Games, Music and Videos Add a Custom Title in IE using Spybot or Spyware Blaster When You Need to Hail a Taxi in NYC Live Map of Marine Traffic

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  • Silverlight Cream for April 16, 2010 -- #838

    - by Dave Campbell
    In this Issue: Alan Beasley(-2-, -3-, -4-, -5-), Brian, Rishi, Pete Brown, Yavor Georgiev, and David Anson. Shoutouts: As usual, Tim Heuer has all the scoop on all the hot-off-the-presses releases: Silverlight 4 released. Availability of tools announcement. He covers all the main parts of interest. Tim Heuer also discusses Backward Compatibility with Silverlight 4 applications And before you ask, Tim Heuer announced the Silverlight Client for Facebook updated for Silverlight 4 release If you're having trouble with the install, Peter Bromberg has a post up to help bail you out: Get Silverlight 4 Installed: Tips and Tricks Christian Schormann has a link to probably the fastest intro to SketchFlow I've seen: Video: SketchFlow in 90 seconds, with Jon Harris Chris Rouw has a Summary of Silverlight at DevConnections on his site. I had the opportunity to spend some time with Chris and we had some good discussions. Rene Schulte describes how to get started with the new final Silverlight 4 RTW build and announces that he updated his samples and open source projects. He also shares what he wishes for the next Silverlight version: Silverlight 4 Up and Running From SilverlightCream.com: Building Better Buttons in Expression Blend and Silverlight I generally end up missing articles embedded at CodeProject, so Alan Beasley emailed me a link to these, they were new to me. In this first one, he's got a very nice tutorial up on making some awesome buttons in Expression Blend Arcade Button in Expression Blend and Silverlight Alan Beasley's second Expression Blend Button tutorial is the classic 'arcade button' ... this is great stuff.. check it out. Picture Frame Control in Expression Blend and Silverlight I wasn't going to do the full list Alan Beasley had sent me in one post, but they're all so good! This third takes an excursion away from buttons to do a Picture Frame control. Styled to the max, and another great Blend tutorial! The last building buttons article (Part1), in Expression Blend and Silverlight Alan Beasley finishes what may be a definitive work on buttons in Blend... even if you don't want to follow the tutorials (and why wouldn't you??) ... he's got 10 buttons you can download! ListBox Styling (Part1-ScrollBars) in Expression Blend & Silverlight In Alan Beasley's 5th post at Code Project, He has a great long tutorial on Styling Listbox Scrollbars in Expression Blend ... the ScrollBars are Part 1 of a series. Some Notes on DRM in Silverlight 4 Brian at Silverlight SDK has a post up on DRM ... WMDRM and PlayReady. If you're planning on utilizing this, Brian's post looks like a good starting point. nRoute: Now, More Wholesome Rishi has a detailed post up explaining the latest nRoute release now supporting Silverlight 4, WP7, and WPF. What a piece of work! Scanning an Image from Silverlight 4 using WIA Automation Pete Brown demonstrates using VS2010 and SL4 to lash up to his scanner. Lots of code and external links... all good stuff, Pete! Dealing with those pesky WCF CommunicationException “NotFound” errors in Silverlight Yavor Georgiev has a quick post up discussing WCF CommunicationException errors in Silverlight with a couple external links to explain the solution. New Silverlight 4 Toolkit released with today's Silverlight 4 RTW! David Anson blogged about the new Toolkit release that is live right now along with the Silverlight 4 Release, and has some release notes up on the Toolkit. Stay in the 'Light! Twitter SilverlightNews | Twitter WynApse | WynApse.com | Tagged Posts | SilverlightCream Join me @ SilverlightCream | Phoenix Silverlight User Group Technorati Tags: Silverlight    Silverlight 3    Silverlight 4    Windows Phone MIX10

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  • Travelling MVP #4: DevReach 2012

    - by DigiMortal
    Our next stop after Varna was Sofia where DevReach happens. DevReach is one of my favorite conferences in Europe because of sensible prices and strong speakers line-up. Also they have VIP-party after conference and this is good event to meet people you don’t see every day, have some discussion with speakers and find new friends. Our trip from Varna to Sofia took about 6.5 hours on bus. As I was tired from last evening it wasn’t problem for me as I slept half the trip. After smoking pause in Velike Tarnovo I watched movies from bus TV. We had supper later in city center Happy’s – place with good meat dishes and nice service. And next day it begun…. :) DevReach 2012 DevReach is held usually in Arena Mladost. It’s near airport and Telerik office. The event is organized by local MVP Martin Kulov together with Telerik. Two days of sessions with strong speakers is good reason enough for me to go to visit some event. Some topics covered by sessions: Windows 8 development web development SharePoint Windows Azure Windows Phone architecture Visual Studio Practically everybody can find some interesting session in every time slot. As the Arena is not huge it is very easy to go from one sessions to another if selected session for time slot is not what you expected. On the second floor of Arena there are many places where you can eat. There are simple chunk-food places like Burger King and also some restaurants. If you are hungry you will find something for your taste for sure. Also you can buy beer if it is too hot outside :) Weather was very good for October – practically Estonian summer – 25C and over. Sessions I visited Here is the list of sessions I visited at DevReach 2012: DevReach 2012 Opening & Welcome Messsage with Martin Kulov and Stephen Forte Principled N-Tier Solution Design with Steve Smith Data Patterns for the Cloud with Brian Randell .NET Garbage Collection Performance Tips with Sasha Goldshtein Building Secured, Scalable, Low-latency Web Applications with the Windows Azure Platform with Ido Flatow It’s a Knockout! MVVM Style Web Applications with Charles Nurse Web Application Architecture – Lessons Learned from Adobe Brackets with Brian Rinaldi Demystifying Visual Studio 2012 Performance Tools with Martin Kulov SPvNext – A Look At All the Exciting And New Features In SharePoint with Sahil Malik Portable Libraries – Why You Should Care with Lino Tadros I missed some sessions because of some death march projects that are going and that I have to coordinate but it was not big loss as I had time to walk around in session venue neighborhood and see Sofia Business Park. Next year again! I will be there again next year and hopefully more guys from Estonia will join me. I think it’s good idea to take short vacation for DevReach time and do things like we did this time – Bucharest, Varna, Sofia. It’s only good idea to plan some more free time so we are not very much in hurry and also we have no work stuff to do on the trip. This far this trip has been one of best trips I have organized and I will go and meet all those guys in this region again! :)

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  • How To Delete Built-in Windows 7 Power Plans (and Why You Probably Shouldn’t)

    - by The Geek
    Do you actually use the Windows 7 power management features? If so, have you ever wanted to just delete one of the built-in power plans? Here’s how you can do so, and why you probably should leave it alone. Just in case you’re new to the party, we’re talking about the power plans that you see when you click on the battery/plug icon in the system tray. The problem is that one of the built-in plans always shows up there, even if you only use custom plans. When you go to “More power options” on the menu there, you’ll be taken to a list of them, but you’ll be unable to get rid of any of the built-in ones, even if you have your own. You can actually delete the power plans, but it will probably cause problems, so we highly recommend against it. If you still want to proceed, keep reading. Delete Built-in Power Plans in Windows 7 Open up an Administrator mod command prompt by right-clicking on the command prompt and choosing “Run as Administrator”, then type in the following command, which will show you a whole list of the plans. powercfg list Do you see that really long GUID code in the middle of each listing? That’s what we’re going to need for the next step. To make it easier, we’ll provide the codes here, just in case you don’t know how to copy to the clipboard from the command prompt. Power Scheme GUID: 381b4222-f694-41f0-9685-ff5bb260df2e  (Balanced) Power Scheme GUID: 8c5e7fda-e8bf-4a96-9a85-a6e23a8c635c  (High performance)Power Scheme GUID: a1841308-3541-4fab-bc81-f71556f20b4a  (Power saver) Before you do any deleting, what you’re going to want to do is export the plan to a file using the –export parameter. For some unknown reason, I used the .xml extension when I did this, though the file isn’t in XML format. Moving on… here’s the syntax of the command: powercfg –export balanced.xml 381b4222-f694-41f0-9685-ff5bb260df2e This will export the Balanced plan to the file balanced.xml. And now, we can delete the plan by using the –delete parameter, and the same GUID.  powercfg –delete 381b4222-f694-41f0-9685-ff5bb260df2e If you want to import the plan again, you can use the -import parameter, though it has one weirdness—you have to specify the full path to the file, like this: powercfg –import c:\balanced.xml Using what you’ve learned, you can export each of the plans to a file, and then delete the ones you want to delete. Why Shouldn’t You Do This? Very simple. Stuff will break. On my test machine, for example, I removed all of the built-in plans, and then imported them all back in, but I’m still getting this error anytime I try to access the panel to choose what the power buttons do: There’s a lot more error messages, but I’m not going to waste your time with all of them. So if you want to delete the plans, do so at your own peril. At least you’ve been warned! Similar Articles Productive Geek Tips Learning Windows 7: Manage Power SettingsCreate a Shortcut or Hotkey to Switch Power PlansDisable Power Management on Windows 7 or VistaChange the Windows 7 or Vista Power Buttons to Shut Down/Sleep/HibernateDisable Windows Vista’s Built-in CD/DVD Burning Features TouchFreeze Alternative in AutoHotkey The Icy Undertow Desktop Windows Home Server – Backup to LAN The Clear & Clean Desktop Use This Bookmarklet to Easily Get Albums Use AutoHotkey to Assign a Hotkey to a Specific Window Latest Software Reviews Tinyhacker Random Tips DVDFab 6 Revo Uninstaller Pro Registry Mechanic 9 for Windows PC Tools Internet Security Suite 2010 Gadfly is a cool Twitter/Silverlight app Enable DreamScene in Windows 7 Microsoft’s “How Do I ?” Videos Home Networks – How do they look like & the problems they cause Check Your IMAP Mail Offline In Thunderbird Follow Finder Finds You Twitter Users To Follow

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  • C# Multiple Property Sort

    - by Ben Griswold
    As you can see in the snippet below, sorting is easy with Linq.  Simply provide your OrderBy criteria and you’re done.  If you want a secondary sort field, add a ThenBy expression to the chain.  Want a third level sort?  Just add ThenBy along with another sort expression. var projects = new List<Project>     {         new Project {Description = "A", ProjectStatusTypeId = 1},         new Project {Description = "B", ProjectStatusTypeId = 3},         new Project {Description = "C", ProjectStatusTypeId = 3},         new Project {Description = "C", ProjectStatusTypeId = 2},         new Project {Description = "E", ProjectStatusTypeId = 1},         new Project {Description = "A", ProjectStatusTypeId = 2},         new Project {Description = "C", ProjectStatusTypeId = 4},         new Project {Description = "A", ProjectStatusTypeId = 3}     };   projects = projects     .OrderBy(x => x.Description)     .ThenBy(x => x.ProjectStatusTypeId)     .ToList();   foreach (var project in projects) {     Console.Out.WriteLine("{0} {1}", project.Description,         project.ProjectStatusTypeId); } Linq offers a great sort solution most of the time, but what if you want or need to do it the old fashioned way? projects.Sort ((x, y) =>         Comparer<String>.Default             .Compare(x.Description, y.Description) != 0 ?         Comparer<String>.Default             .Compare(x.Description, y.Description) :         Comparer<Int32>.Default             .Compare(x.ProjectStatusTypeId, y.ProjectStatusTypeId));   foreach (var project in projects) {     Console.Out.WriteLine("{0} {1}", project.Description,         project.ProjectStatusTypeId); } It’s not that bad, right? Just for fun, let add some additional logic to our sort.  Let’s say we wanted our secondary sort to be based on the name associated with the ProjectStatusTypeId.  projects.Sort((x, y) =>        Comparer<String>.Default             .Compare(x.Description, y.Description) != 0 ?        Comparer<String>.Default             .Compare(x.Description, y.Description) :        Comparer<String>.Default             .Compare(GetProjectStatusTypeName(x.ProjectStatusTypeId),                 GetProjectStatusTypeName(y.ProjectStatusTypeId)));   foreach (var project in projects) {     Console.Out.WriteLine("{0} {1}", project.Description,         GetProjectStatusTypeName(project.ProjectStatusTypeId)); } The comparer will now consider the result of the GetProjectStatusTypeName and order the list accordingly.  Of course, you can take this same approach with Linq as well.

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  • WEB203 &ndash; Jump into Silverlight!&hellip; and Become Effective Immediately with Tim Huckaby, Fou

    - by Robert Burger
    Getting ready for the good stuff. Definitely wish there were more Silverlight and WCF RIA sessions, but this is a start.  Was lucky to get a coveted power-enabled seat.  Luckily, due to my trustily slow Verizon data card, I can get these notes out amidst a total Internet outage here.  This is the second breakout session of the day, and is by far standing-room only.  I stepped out before the session started to get a cool Diet COKE and wouldn’t have gotten back in if I didn’t already have a seat. Tim says this is an intro session and that he’s been begging for intro sessions at TechEd for years and that by looking at this audience, he thinks the demand is there.  Admittedly, I didn’t know this was an intro session, or I might have gone elsewhere.  But, it was the very first Silverlight session, so I had to be here. Tim says he will be providing a very good comprehensive reference application at the end of the presentation.  He has just demoed it, and it is a full CRUD-based Sales Manager application based on…  AdventureWorks! Session Agenda What it is / How to get started Declarative Programming Layout and Controls, Events and Commands Working with Data Adding Style to Your Application   Silverlight…  “WPF Light” Why is the download 4.2MB?  Because the direct competitor is a 4.2MB download.  There is no technical reason it is not the entire framework.  It is purely to “be competitive”.   Getting Started Get all of the following downloads from www.silverlight.net/getstarted Install VS2010 or Visual Web Developer Express 2010 Install Silverlight 4 Tools for VS2010 Install Expression Blend 4 Install the Silverlight 4 Toolkit   Reference Application Features Uses MVVM pattern – a way to move data access code that would normally be inline within the UI and placing it in nice data access libraries Images loaded dynamically from the database, converting GIF to PNG because Silverlight does not support GIF. LINQ to SQL is the data access model WCF is the data provider and is using binary message encoding   Declarative Programming XAML replaces code for UI representation Attributes control Layout and Style Event handlers wired-up in XAML Declarative Data Binding   Layout Overview Content rendering flows inside of parent Fixed positioning (Canvas) is seldom used Panels are used to house content Margins and Padding over fixed size   Panels StackPanel – Arranges child elements into a single line oriented horizontally or vertically Grid – A flexible grid are that consists of rows and columns Canvas – An are where positions are specifically fixed WrapPanel (in Toolkit) – Positions child elements in sequential position left to right and top to bottom. DockPanel (in Toolkit) – Positions child controls within a dockable area   Positioning Horizontal and Vertical Alignment Margin – Separates an element from neighboring elements Padding – Enlarges the effective size of an element by a thickness   Controls Overview Not all controls created equal Silverlight, as a subset of WPF, so many WPF controls do not exist in the core Siverlight release Silverlight Toolkit continues to add controls, but are released in different quality bands Plenty of good 3rd party controls to fill the gaps Windows Phone 7 is to have 95% of controls available in Silverlight Core and Toolkit.   Events and Commands Standard .NET Events Routed Events Commands – based on the ICommand interface – logical action that can be invoked in several ways   Adding Style to Your Application Resource Dictionaries – Contains a hash table of key/value pairs.  Silverlight can only use Static Resources whereas WPF can also use Dynamic Resources Visual State Manager Silverlight 4 supports Implicit styles ResourceDictionary.MergedDictionaries combines many different file-based resources   Downloads

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  • SQL SERVER – How to Compare the Schema of Two Databases with Schema Compare

    - by Pinal Dave
    Earlier I wrote about An Efficiency Tool to Compare and Synchronize SQL Server Databases and it was very much well received. Since the blog post I have received quite a many question that just like data how we can also compare schema and synchronize it. If you think about comparing the schema manually, it is almost impossible to do so. Table Schema has been just one of the concept but if you really want the all the schema of the database (triggers, views, stored procedure and everything else) it is just impossible task. If you are developer or database administrator who works in the production environment than you know that there are so many different occasions when we have to compare schema of the database. Before deploying any changes to the production server, I personally like to make note of the every single schema change and document it so in case of any issue , I can always go back and refer my documentation. As discussed earlier it is absolutely impossible to do this task without the help of third party tools. I personally use Devart Schema Compare for this task. This is an extremely easy tool. Let us see how it works. First I have two different databases – a) AdventureWorks2012 and b) AdventureWorks2012-V1. There are total three changes between these databases. Here is the list of the same. One of the table has additional column One of the table have new index One of the stored procedure is changed Now let see how dbForge Schema Compare works in this scenario. First open dbForge Schema Compare studio. Click on New Schema Comparison. It will bring you to following screen where we have to configure the database needed to configure. I have selected AdventureWorks2012 and AdventureWorks-V1 databases. In the next screen we can verify various options but for this demonstration we will keep it as it is. We will not change anything in schema mapping screen as in our case it is not required but generically if you are comparing across schema you may need this. This is the most important screen as on this screen we select which kind of object we want to compare. You can see the options which are available to select. The screen lets you select the objects from SQL Server 2000 to SQL Server 2012. Once you click on compare in previous screen it will bring you to this screen, which will essentially display the comparative difference between two of the databases which we had selected in earlier screen. As mentioned above there are three different changes in the database and the same has been listed over here. Two of the changes belongs to the tables and one changes belong to the procedure. Let us click each of them one by one to see what is the difference between them. In very first option we can see that there is an additional column in another database which did not exist earlier. In this example we can see that AdventureWorks2012 database have an additional index. Following example is very interesting as in this case, we have changed the definition of the stored procedure and the result pan contains the same. dbForget Schema Compare very effectively identify the changes in schema and lists them neatly to developers. Here is one more screen. This software not only compares the schema but also provides the options to update or drop them as per the choice. I think this is brilliant option. Well, I have been using schema compare for quite a while and have found it very useful. Here are few of the things which dbForge Schema Compare can do for developers and DBAs. Compare and synchronize SQL Server database schemas Compare schemas of live database and SQL Server backup Generate comparison reports in Excel and HTML formats Eliminate mistakes in schema changes propagation across environments Track production database changes and customizations Automate migration of schema changes using command line interface I suggest that you try out dbForge Schema Compare and let me know what you think of this product. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, SQL Utility, T SQL

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  • Using the Onboard VGA output with a PCIe video card. Both nVidia

    - by sebikul
    I have 2 video cards, one On board, a nVidia 6150SE nForce 430 and a PCIe nVidia GeForce GT 220 1GB DDR2 RAM I have already configured the PCIe card to use the dual monitor feature, using the VGA and HDMI ports, but now I want to add a third monitor, using the On board VGA port I have managed to enable the On board graphics processor, which is taking 400MB of ram, but I cant manage to use it, nvidia-settings does not detect it, like it's not usable (but is there) My questions are the following: How can I manage to get the On board VGA display to work together with the PCIe graphics card? If possible, how can I recover those 400 MB the on board card is taking (even without being used) or how can I get it to use the PCIe card available memory? System Details: Linux 2.6.35-28-generic i686 Ubuntu 10.10 (All updates installed) NVIDIA Driver Version: 260.19.06 (Official) If more info is needed please let me know. Here is the lspci output when the On board card is disabled: 00:00.0 RAM memory: nVidia Corporation MCP61 Memory Controller (rev a1) 00:01.0 ISA bridge: nVidia Corporation MCP61 LPC Bridge (rev a2) 00:01.1 SMBus: nVidia Corporation MCP61 SMBus (rev a2) 00:01.2 RAM memory: nVidia Corporation MCP61 Memory Controller (rev a2) 00:01.3 Co-processor: nVidia Corporation MCP61 SMU (rev a2) 00:02.0 USB Controller: nVidia Corporation MCP61 USB Controller (rev a3) 00:02.1 USB Controller: nVidia Corporation MCP61 USB Controller (rev a3) 00:04.0 PCI bridge: nVidia Corporation MCP61 PCI bridge (rev a1) 00:05.0 Audio device: nVidia Corporation MCP61 High Definition Audio (rev a2) 00:06.0 IDE interface: nVidia Corporation MCP61 IDE (rev a2) 00:07.0 Bridge: nVidia Corporation MCP61 Ethernet (rev a2) 00:08.0 IDE interface: nVidia Corporation MCP61 SATA Controller (rev a2) 00:09.0 PCI bridge: nVidia Corporation MCP61 PCI Express bridge (rev a2) 00:0b.0 PCI bridge: nVidia Corporation MCP61 PCI Express bridge (rev a2) 00:0c.0 PCI bridge: nVidia Corporation MCP61 PCI Express bridge (rev a2) 00:0d.0 VGA compatible controller: nVidia Corporation C61 [GeForce 6150SE nForce 430] (rev a2) 00:18.0 Host bridge: Advanced Micro Devices [AMD] K8 [Athlon64/Opteron] HyperTransport Technology Configuration 00:18.1 Host bridge: Advanced Micro Devices [AMD] K8 [Athlon64/Opteron] Address Map 00:18.2 Host bridge: Advanced Micro Devices [AMD] K8 [Athlon64/Opteron] DRAM Controller 00:18.3 Host bridge: Advanced Micro Devices [AMD] K8 [Athlon64/Opteron] Miscellaneous Control 01:09.0 Ethernet controller: Intel Corporation 82557/8/9/0/1 Ethernet Pro 100 (rev 08) 02:00.0 VGA compatible controller: nVidia Corporation GT216 [GeForce GT 220] (rev a2) 02:00.1 Audio device: nVidia Corporation High Definition Audio Controller (rev a1) And this is when both are enabled: 00:00.0 RAM memory: nVidia Corporation MCP61 Memory Controller (rev a1) 00:01.0 ISA bridge: nVidia Corporation MCP61 LPC Bridge (rev a2) 00:01.1 SMBus: nVidia Corporation MCP61 SMBus (rev a2) 00:01.2 RAM memory: nVidia Corporation MCP61 Memory Controller (rev a2) 00:01.3 Co-processor: nVidia Corporation MCP61 SMU (rev a2) 00:02.0 USB Controller: nVidia Corporation MCP61 USB Controller (rev a3) 00:02.1 USB Controller: nVidia Corporation MCP61 USB Controller (rev a3) 00:04.0 PCI bridge: nVidia Corporation MCP61 PCI bridge (rev a1) 00:05.0 Audio device: nVidia Corporation MCP61 High Definition Audio (rev a2) 00:06.0 IDE interface: nVidia Corporation MCP61 IDE (rev a2) 00:07.0 Bridge: nVidia Corporation MCP61 Ethernet (rev a2) 00:08.0 IDE interface: nVidia Corporation MCP61 SATA Controller (rev a2) 00:09.0 PCI bridge: nVidia Corporation MCP61 PCI Express bridge (rev a2) 00:0b.0 PCI bridge: nVidia Corporation MCP61 PCI Express bridge (rev a2) 00:0c.0 PCI bridge: nVidia Corporation MCP61 PCI Express bridge (rev a2) 00:0d.0 VGA compatible controller: nVidia Corporation C61 [GeForce 6150SE nForce 430] (rev a2) 00:18.0 Host bridge: Advanced Micro Devices [AMD] K8 [Athlon64/Opteron] HyperTransport Technology Configuration 00:18.1 Host bridge: Advanced Micro Devices [AMD] K8 [Athlon64/Opteron] Address Map 00:18.2 Host bridge: Advanced Micro Devices [AMD] K8 [Athlon64/Opteron] DRAM Controller 00:18.3 Host bridge: Advanced Micro Devices [AMD] K8 [Athlon64/Opteron] Miscellaneous Control 01:09.0 Ethernet controller: Intel Corporation 82557/8/9/0/1 Ethernet Pro 100 (rev 08) 02:00.0 VGA compatible controller: nVidia Corporation GT216 [GeForce GT 220] (rev a2) 02:00.1 Audio device: nVidia Corporation High Definition Audio Controller (rev a1) Output of lshw -class display: *-display description: VGA compatible controller product: GT216 [GeForce GT 220] vendor: nVidia Corporation physical id: 0 bus info: pci@0000:02:00.0 version: a2 width: 64 bits clock: 33MHz capabilities: pm msi pciexpress vga_controller bus_master cap_list rom configuration: driver=nvidia latency=0 resources: irq:18 memory:df000000-dfffffff memory:c0000000-cfffffff memory:da000000-dbffffff ioport:ef80(size=128) memory:def80000-deffffff *-display description: VGA compatible controller product: C61 [GeForce 6150SE nForce 430] vendor: nVidia Corporation physical id: d bus info: pci@0000:00:0d.0 version: a2 width: 64 bits clock: 66MHz capabilities: pm msi vga_controller bus_master cap_list rom configuration: driver=nvidia latency=0 resources: irq:22 memory:dd000000-ddffffff memory:b0000000-bfffffff memory:dc000000-dcffffff memory:deb40000-deb5ffff If what I'm looking for is not possible, please tell me, so I can disable the On board card and recover those 400MB of wasted RAM Thanks for your help!

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  • permission denied: /etc/apt/sources.list

    - by Eli
    I'm trying to install java jre, i usually do it like this sudo echo 'deb http://www.duinsoft.nl/pkg debs all' >> /etc/apt/sources.list sudo apt-key adv --keyserver keys.gnupg.net --recv-keys 5CB26B26 sudo apt-get update sudo apt-get install update-sun-jre exit but when i do sudo echo 'deb http://www.duinsoft.nl/pkg debs all' >> /etc/apt/sources.list i see permission denied: /etc/apt/sources.list When i do ls -l /etc/apt/sources.list i see -rw-r--r-- 1 root root 3360 Aug 26 01:45 /etc/apt/sources.list When i do sudo mv /etc/apt/sources.list /etc/apt/sources.list.old sudo cat /etc/apt/sources.list.old | sudo tee /etc/apt/sources.list i see #deb cdrom:[Ubuntu 12.04 LTS _Precise Pangolin_ - Release amd64 (20120425)]/ dists/precise/main/binary-i386/ #deb cdrom:[Ubuntu 12.04 LTS _Precise Pangolin_ - Release amd64 (20120425)]/ dists/precise/restricted/binary-i386/ #deb cdrom:[Ubuntu 12.04 LTS _Precise Pangolin_ - Release amd64 (20120425)]/ precise main restricted # See http://help.ubuntu.com/community/UpgradeNotes for how to upgrade to # newer versions of the distribution. deb http://lb.archive.ubuntu.com/ubuntu/ precise main restricted deb-src http://lb.archive.ubuntu.com/ubuntu/ precise main restricted ## Major bug fix updates produced after the final release of the ## distribution. deb http://lb.archive.ubuntu.com/ubuntu/ precise-updates main restricted deb-src http://lb.archive.ubuntu.com/ubuntu/ precise-updates main restricted ## N.B. software from this repository is ENTIRELY UNSUPPORTED by the Ubuntu ## team. Also, please note that software in universe WILL NOT receive any ## review or updates from the Ubuntu security team. deb http://lb.archive.ubuntu.com/ubuntu/ precise universe deb-src http://lb.archive.ubuntu.com/ubuntu/ precise universe deb http://lb.archive.ubuntu.com/ubuntu/ precise-updates universe deb-src http://lb.archive.ubuntu.com/ubuntu/ precise-updates universe ## N.B. software from this repository is ENTIRELY UNSUPPORTED by the Ubuntu ## team, and may not be under a free licence. Please satisfy yourself as to ## your rights to use the software. Also, please note that software in ## multiverse WILL NOT receive any review or updates from the Ubuntu ## security team. deb http://lb.archive.ubuntu.com/ubuntu/ precise multiverse deb-src http://lb.archive.ubuntu.com/ubuntu/ precise multiverse deb http://lb.archive.ubuntu.com/ubuntu/ precise-updates multiverse deb-src http://lb.archive.ubuntu.com/ubuntu/ precise-updates multiverse ## N.B. software from this repository may not have been tested as ## extensively as that contained in the main release, although it includes ## newer versions of some applications which may provide useful features. ## Also, please note that software in backports WILL NOT receive any review ## or updates from the Ubuntu security team. deb http://lb.archive.ubuntu.com/ubuntu/ precise-backports main restricted universe multiverse deb-src http://lb.archive.ubuntu.com/ubuntu/ precise-backports main restricted universe multiverse deb http://security.ubuntu.com/ubuntu precise-security main restricted deb-src http://security.ubuntu.com/ubuntu precise-security main restricted deb http://security.ubuntu.com/ubuntu precise-security universe deb-src http://security.ubuntu.com/ubuntu precise-security universe deb http://security.ubuntu.com/ubuntu precise-security multiverse deb-src http://security.ubuntu.com/ubuntu precise-security multiverse ## Uncomment the following two lines to add software from Canonical's ## 'partner' repository. ## This software is not part of Ubuntu, but is offered by Canonical and the ## respective vendors as a service to Ubuntu users. # deb http://archive.canonical.com/ubuntu precise partner # deb-src http://archive.canonical.com/ubuntu precise partner ## This software is not part of Ubuntu, but is offered by third-party ## developers who want to ship their latest software. deb http://extras.ubuntu.com/ubuntu precise main deb-src http://extras.ubuntu.com/ubuntu precise main and the issue is not solved, i still see that permission error, I'm on a 64 bit laptop

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  • SQLAuthority News – Android Efficiency Tips and Tricks – Personal Technology Tip

    - by pinaldave
    I use my phone for lots of things.  I use it mainly to replace my tablet – I can e-mail, take and edit photos, and do almost everything I can do on a laptop with this phone.  And I am sure that there are many of you out there just like me.  I personally have a Galaxy S3, which uses the Android operating system, and I have decided to feature it as the third installment of my Technology Tips and Tricks series. 1) Shortcut to your favorite contacts on home screen Access your most-called contacts easily from your home screen by holding your finger on any empty spot on the home screen.  A menu will pop up that allows you to choose Shortcuts, and Contact.  You can scroll through your contact list and then just tap on the name of the person you want to be able to dial with a single click. 2) Keep track of your data usage Yes, we all should keep a close eye on our data usage, because it is very easy to go over our limits and then end up with a giant bill at the end of the month.  Never get surprised when you open that mobile phone envelope again.  Go to Settings, then Data Usage, and you can find a quick rundown of your usage, how much data each app uses, and you can even set alarms to let you know when you are nearing the limits.   Better yet, you can set the phone to stop using data when it reaches a certain limit. 3) Bring back Good Grammar We often hear proclamations about the downfall of written language, and how texting abbreviations, misspellings, and lack of punctuation are the root of all evil.  Well, we can show all those doomsdayers that all is not lost by bringing punctuation back to texting.  Usually we leave it off when we text because it takes too long to get to the screen with all the punctuation options.  But now you can hold down the period (or “full stop”) button and a list of all the commonly-used punctuation marks will pop right up. 4) Apps, Apps, Apps and Apps And finally, I cannot end an article about smart phones without including a list of my favorite apps.  Here are a list of my Top 10 Applications on my Android (not counting social media apps). Advanced Task Killer – Keeps my phone snappy by closing un-necessary apps WhatsApp - my favorite alternate to Text SMS Flipboard - my ‘timepass’ moments Skype – keeps me close to friends and family GoogleMaps - I am never lost because of this one thing Amazon Kindle – Books my best friends DropBox - My data always safe Pluralsight Player – Learning never stops for me Samsung Kies Air – Connecting Phone to Computer Chrome – Replacing default browser I have not included any social media applications in the above list, but you can be sure that I am linked to Twitter, Facebook, Google+, LinkedIn, and YouTube. Reference: Pinal Dave (http://blog.SQLAuthority.com)   Filed under: Best Practices, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, SQLAuthority News, T SQL, Technology Tagged: Android, Personal Technology

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  • Few events I&rsquo;m speaking at in early 2013

    - by Mladen Prajdic
    2013 has started great and the SQL community is already brimming with events. At some of these events you can come say hi. I’ll be glad you do! These are the events with dates and locations that I know I’ll be speaking at so far.   February 16th: SQL Saturday #198 - Vancouver, Canada The session I’ll present in Vancouver is SQL Impossible: Restoring/Undeleting a table Yes, you read the title right. No, it's not about the usual "one table per partition" and "restore full backup then copy the data over" methods. No, there are no 3rd party tools involved. Just you and your SQL Server. Yes, it's crazy. No, it's not for production purposes. And yes, that's why it's so much fun. Prepare to dive into the world of data pages, log records, deletes, truncates and backups and how it all works together to get your table back from the endless void. Want to know more? Come and see! This is an advanced level session where we’ll dive into the internals of data pages, transaction log records and page restores.   March 8th-9th: SQL Saturday #194 - Exeter, UK In Exeter I’ll be presenting twice. On the first day I’ll have a full day precon titled: From SQL Traces to Extended Events - The next big switch This pre-con will give you insight into both of the current tracing technologies in SQL Server. The old SQL Trace which has served us well over the past 10 or so years is on its way out because the overhead and details it produces are no longer enough to deal with today's loads. The new Extended Events are a new lightweight tracing mechanism built directly into the SQLOS thus giving us information SQL Trace just couldn't. They were designed and built with performance in mind and it shows. The new Extended Events are a new lightweight tracing mechanism built directly into the SQLOS thus giving us information SQL Trace just couldn't. They were designed and built with performance in mind and it shows. Mastering Extended Events requires learning at least one new skill: XML querying. The second session I’ll have on Saturday titled: SQL Injection from website to SQL Server SQL Injection is still one of the biggest reasons various websites and applications get hacked. The solution as everyone tells us is simple. Use SQL parameters. But is that enough? In this session we'll look at how would an attacker go about using SQL Injection to gain access to your database, see its schema and data, take over the server, upload files and do various other mischief on your domain. This is a fun session that always brings out a few laughs in the audience because they didn’t realize what can be done.   April 23rd-25th: NTK conference - Bled, Slovenia (Slovenian website only) This is a conference with history. This year marks its 18th year running. It’s a relatively large IT conference that focuses on various Microsoft technologies like .Net, Azure, SQL Server, Exchange, Security, etc… The main session’s language is Slovenian but this is slowly changing so it’s becoming more interesting for foreign attendees. This year it’s happening in the beautiful town of Bled in the Alps. The scenery alone is worth the visit, wouldn’t you agree? And this year there are quite a few well known speakers present! Session title isn’t known yet.       May 2nd-4th: SQL Bits XI – Nottingham, UK SQL Bits is the largest SQL Server conference in Europe. It’s a 3 day conference with top speakers and content all dedicated to SQL Server. The session I’ll present here is an hour long version of the precon I’ll give in Exeter. From SQL Traces to Extended Events - The next big switch The session description is the same as for the Exeter precon but we'll focus more on how the Extended Events work with only a brief overview of old SQL Trace architecture.

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  • ASP.NET MVC CRUD Validation

    - by Ricardo Peres
    One thing I didn’t refer on my previous post on ASP.NET MVC CRUD with AJAX was how to retrieve model validation information into the client. We want to send any model validation errors to the client in the JSON object that contains the ProductId, RowVersion and Success properties, specifically, if there are any errors, we will add an extra Errors collection property. Here’s how: 1: [HttpPost] 2: [AjaxOnly] 3: [Authorize] 4: public JsonResult Edit(Product product) 5: { 6: if (this.ModelState.IsValid == true) 7: { 8: using (ProductContext ctx = new ProductContext()) 9: { 10: Boolean success = false; 11:  12: ctx.Entry(product).State = (product.ProductId == 0) ? EntityState.Added : EntityState.Modified; 13:  14: try 15: { 16: success = (ctx.SaveChanges() == 1); 17: } 18: catch (DbUpdateConcurrencyException) 19: { 20: ctx.Entry(product).Reload(); 21: } 22:  23: return (this.Json(new { Success = success, ProductId = product.ProductId, RowVersion = Convert.ToBase64String(product.RowVersion) })); 24: } 25: } 26: else 27: { 28: Dictionary<String, String> errors = new Dictionary<String, String>(); 29:  30: foreach (KeyValuePair<String, ModelState> keyValue in this.ModelState) 31: { 32: String key = keyValue.Key; 33: ModelState modelState = keyValue.Value; 34:  35: foreach (ModelError error in modelState.Errors) 36: { 37: errors[key] = error.ErrorMessage; 38: } 39: } 40:  41: return (this.Json(new { Success = false, ProductId = 0, RowVersion = String.Empty, Errors = errors })); 42: } 43: } As for the view, we need to change slightly the onSuccess JavaScript handler on the Single view: 1: function onSuccess(ctx) 2: { 3: if (typeof (ctx.Success) != 'undefined') 4: { 5: $('input#ProductId').val(ctx.ProductId); 6: $('input#RowVersion').val(ctx.RowVersion); 7:  8: if (ctx.Success == false) 9: { 10: var errors = ''; 11:  12: if (typeof (ctx.Errors) != 'undefined') 13: { 14: for (var key in ctx.Errors) 15: { 16: errors += key + ': ' + ctx.Errors[key] + '\n'; 17: } 18:  19: window.alert('An error occurred while updating the entity: the model contained the following errors.\n\n' + errors); 20: } 21: else 22: { 23: window.alert('An error occurred while updating the entity: it may have been modified by third parties. Please try again.'); 24: } 25: } 26: else 27: { 28: window.alert('Saved successfully'); 29: } 30: } 31: else 32: { 33: if (window.confirm('Not logged in. Login now?') == true) 34: { 35: document.location.href = '<% 1: : FormsAuthentication.LoginUrl %>?ReturnURL=' + document.location.pathname; 36: } 37: } 38: } The logic is as this: If the Edit action method is called for a new entity (the ProductId is 0) and it is valid, the entity is saved, and the JSON results contains a Success flag set to true, a ProductId property with the database-generated primary key and a RowVersion with the server-generated ROWVERSION; If the model is not valid, the JSON result will contain the Success flag set to false and the Errors collection populated with all the model validation errors; If the entity already exists in the database (ProductId not 0) and the model is valid, but the stored ROWVERSION is different that the one on the view, the result will set the Success property to false and will return the current (as loaded from the database) value of the ROWVERSION on the RowVersion property. On a future post I will talk about the possibilities that exist for performing model validation, stay tuned!

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  • Unable to apt-get upgrade in ubuntu 11.10

    - by blackhole
    These are the errors shows by different client Update Manager: Traceback (most recent call last): File "/usr/lib/python2.7/dist-packages/aptdaemon/worker.py", line 968, in simulate trans.unauthenticated = self._simulate_helper(trans) File "/usr/lib/python2.7/dist-packages/aptdaemon/worker.py", line 1092, in _simulate_helper return depends, self._cache.required_download, \ File "/usr/lib/python2.7/dist-packages/apt/cache.py", line 235, in required_download pm.get_archives(fetcher, self._list, self._records) SystemError: E:Method has died unexpectedly!, E:Sub-process returned an error code (100), E:Method /usr/lib/apt/methods/ did not start correctly Synaptic package Manager E: Method has died unexpectedly! E: Sub-process returned an error code (100) E: Method /usr/lib/apt/methods/ did not start correctly E: Unable to lock the download directory Command: sudo apt-get upgrade Reading package lists... Done Building dependency tree Reading state information... Done The following packages will be upgraded: libfreetype6 libfreetype6-dev 2 upgraded, 0 newly installed, 0 to remove and 0 not upgraded. Failed to exec method /usr/lib/apt/methods/ E: Method has died unexpectedly! E: Sub-process returned an error code (100) E: Method /usr/lib/apt/methods/ did not start correctly Can anyone one tell me how to resolve these issues ? I have no volatile packages or anything so i am even posting the preview of my sources.list file. # deb cdrom:[Ubuntu 10.10 _Maverick Meerkat_ - Release i386 (20101007)]/ maverick main restricted # See http://help.ubuntu.com/community/UpgradeNotes for how to upgrade to # newer versions of the distribution. deb http://in.archive.ubuntu.com/ubuntu/ oneiric main restricted ## Major bug fix updates produced after the final release of the ## distribution. deb http://in.archive.ubuntu.com/ubuntu/ oneiric-updates main restricted ## N.B. software from this repository is ENTIRELY UNSUPPORTED by the Ubuntu ## team. Also, please note that software in universe WILL NOT receive any ## review or updates from the Ubuntu security team. deb http://in.archive.ubuntu.com/ubuntu/ oneiric universe deb http://in.archive.ubuntu.com/ubuntu/ oneiric-updates universe ## N.B. software from this repository is ENTIRELY UNSUPPORTED by the Ubuntu ## team, and may not be under a free licence. Please satisfy yourself as to ## your rights to use the software. Also, please note that software in ## multiverse WILL NOT receive any review or updates from the Ubuntu ## security team. deb http://in.archive.ubuntu.com/ubuntu/ oneiric multiverse deb http://in.archive.ubuntu.com/ubuntu/ oneiric-updates multiverse ## Uncomment the following two lines to add software from the 'backports' ## repository. ## N.B. software from this repository may not have been tested as ## extensively as that contained in the main release, although it includes ## newer versions of some applications which may provide useful features. ## Also, please note that software in backports WILL NOT receive any review ## or updates from the Ubuntu security team. # deb http://in.archive.ubuntu.com/ubuntu/ maverick-backports main restricted universe multiverse # deb-src http://in.archive.ubuntu.com/ubuntu/ maverick-backports main restricted universe multiverse ## Uncomment the following two lines to add software from Canonical's ## 'partner' repository. ## This software is not part of Ubuntu, but is offered by Canonical and the ## respective vendors as a service to Ubuntu users. deb http://archive.canonical.com/ubuntu oneiric partner deb-src http://archive.canonical.com/ubuntu oneiric partner ## This software is not part of Ubuntu, but is offered by third-party ## developers who want to ship their latest software. deb http://extras.ubuntu.com/ubuntu oneiric main deb-src http://extras.ubuntu.com/ubuntu oneiric main deb http://in.archive.ubuntu.com/ubuntu/ oneiric-security main restricted deb http://in.archive.ubuntu.com/ubuntu/ oneiric-security universe deb http://in.archive.ubuntu.com/ubuntu/ oneiric-security multiverse # deb http://archive.canonical.com/ lucid partner Here is the preview of my sources.list file

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  • Closer look at the SOA 12c Feature: Oracle Managed File Transfer

    - by Tshepo Madigage-Oracle
    The rapid growth of cloud-based applications in the enterprise, combined with organizations' desire to integrate applications with mobile technologies, is dramatically increasing application integration complexity. To meet this challenge, Oracle introduced Oracle SOA Suite 12c, the latest version of the industry's most complete and unified application integration and SOA solution. With simplified cloud, mobile, on-premises, and Internet of Things (IoT) integration capabilities, all within a single platform, Oracle SOA Suite 12c helps organizations speed time to integration, improve productivity, and lower TCO. To extend its B2B solution capabilities with Oracle SOA Suite 12c, Oracle unveiled Oracle Managed File Transfer, an integrated solution that enables organizations to virtually eliminate file transfer complexities. This allows customers to load data securely into Oracle Cloud applications as well as third-party cloud or partner applications. Oracle Managed File Transfer (Oracle MFT) enables secure file exchange and management with internal departments and external partners. It protects against inadvertent access to unsecured files at every step in the end-to-end transfer of files. It is easy to use especially for non technical staff so you can leverage more resources to manage the transfer of files. The extensive reporting capabilities allow you to get quick status of a file transfer and resubmit it as required. You can protect data in your DMZ by using the SSH/FTP reverse proxy. Oracle Managed File Transfer can help integrate applications by transferring files between them in complex use case patterns. Standalone: Transferring files on its own using embedded FTP and sFTP servers and the file systems to which it has access. SOA Integration: a SOA application can be the source or target of a transfer. A SOA application can also be the common endpoint for the target of one transfer and the source of another. B2B Integration: B2B application can be the source or target of a transfer. A B2B application can also be the common endpoint for the target of one transfer and the source of another. Healthcare Integration:  Healthcare application can be the source or target of a transfer. A Healthcare application can also be the common endpoint for the target of one transfer and the source of another. Oracle Service Bus (OSB) integration: OMT can integrate with Oracle Service Bus web service interfaces. OSB interface can be the source or target of a transfer. An Oracle Service Bus interface can also be the common endpoint for the target of one transfer and the source of another. Hybrid Integration: can be one participant in a web of data transfers that includes multiple application types. Oracle Managed File Transfers has four user roles: file handlers, designers, monitors, and administrators. File Handlers: - Copy files to file transfer staging areas, which are called sources. - Retrieve files from file transfer destinations, which are called targets. Designers: - Create, read, update and delete file transfer sources. - Create, read, update and delete file transfer targets. - Create, read, update and delete transfers, which link sources and targets in complete file delivery flows. - Deploy and test transfers. Monitors: - Use the Dashboard and reports to ensure that transfer instances are successful. - Pause and resume lengthy transfers. - Troubleshoot errors and resubmit transfers. - View artifact deployment details and history. - View artifact dependence relationships. - Enable and disable sources, targets, and transfers. - Undeploy sources, targets, and transfers. - Start and stop embedded FTP and sFTP servers. Administrators: - All file handler tasks - All designer tasks - All monitor tasks - Add other users and determine their roles - Configure user directory permissions - Configure the Oracle Managed File Transfer server - Configure embedded FTP and sFTP servers, including security - Configure B2B and Healthcare domains - Back up and restore the Oracle Managed File Transfer configuration - Purge transferred files and instance data - Archive and restore instance data and payloads - Import and export metadata You will find all the related information about SOA 12.1.3. Oracle Manages File Transfer OMT in the documentation: Using Oracle Manages File Transfer Resources and links: Oracle Unveils Oracle SOA Suite 12c Oracle Managed Files Transfer Oracle Managed Files Transfer SOA 12c White Paper For further enquiries don't hesitate to contact us at [email protected] and join our Partner Webcast on Oracle SOA Suite 12c

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  • Monitoring the Application alongside SQL Server

    - by Tony Davis
    Sometimes, on Simple-Talk, it takes a while to spot strange and unexpected patterns of user activity, or small bugs. For example, one morning we spotted that an article’s comment count had leapt to 1485, but that only four were displayed. With some rooting around in Google Analytics, and the endlessly annoying Community Server admin-interface, we were able to work out that a few days previously the article had been subject to a spam attack and that the comment count was for some reason including both accepted and unaccepted comments (which in turn uncovered a bug in the SQL). This sort of incident made us a lot keener on monitoring Simple-talk website usage more effectively. However, the metrics we wanted are troublesome, because they are far too specific for Google Analytics to measure, and the SQL Server backend doesn’t keep sufficient information to enable us to plot trends. The latter could provide, for example, the total number of comments made on, or votes cast for, articles, over all time, but not the number that occur by hour over a set time. We lacked a baseline, in other words. We couldn’t alter the database, as it is a bought-in package. We had neither the resources nor inclination to build-in dedicated application monitoring. Possibly, we could investigate a third-party tool to do the job; but then it occurred to us that we were already using a monitoring tool (SQL Monitor) to keep an eye on the database. It stored data, made graphs and sent alerts. Could we get it to monitor some aspects of the application as well? Of course, SQL Monitor’s single purpose is to check and monitor SQL Server, over time, rather than to monitor applications that use SQL Server. However, how different is the business of gathering and plotting SQL Server Wait Stats, from gathering and plotting various aspects of user activity on the site? Not a lot, it turns out. The latest version allows us to write our own custom monitoring scripts, meaning that we could now monitor any metric in the application that returns an integer. It took little time to write a simple SQL Query that collects basic metrics of the total number of subscribers, votes cast, comments made, or views of articles, over time. The SQL Monitor database polls Simple-Talk every second or so in order to get the latest totals, and can then store and plot this information, or even correlate SQL Server usage to application usage. You can see the live data by visiting monitor.red-gate.com. Click the "Analysis" tab, and select one of the "Simple-talk:" entries in the "Show" box and an appropriate data range (e.g. last 30 days). It’s nascent, and we’re still working on it, but it’s already given us more confidence that we’ll spot quickly trends, bugs, or bursts of ‘abnormal’ activity. If there is a sudden rise in comments, we get an alert, and if it’s due to a spam attack, we can moderate or ban the perpetrator very quickly. We’ve often argued that a tool should perform a single job well rather than turn into a Swiss-army knife, but ironically we’ve rather appreciated being able to make best use of what’s there anyway for a slightly different purpose. Is this a good or common practice? What do you think? Cheers, Tony.

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  • Inside Red Gate - The Office

    - by Simon Cooper
    The vast majority of Red Gate is on the first and second floors (the second and third floors in US parlance) of an office building in Cambridge Business Park (here we are!). As you can see, the building is split into three sections; the two wings, and the section between them. As well as being organisationally separate, the four divisions are also split up in the office; each division has it's own floor and wing, so everyone in the division is working together in the same area (.NET and DBA on the left, SQL Tools and New Business on the right). The non-divisional parts of the business share wings with the smaller divisions, again keeping each group together. The canteen One of the downsides of divisionalisation is that communication between people in different decisions is greatly reduced. This is where the canteen (aka the SQL Servery) comes in. Occupying most of the central section on the first floor, the canteen provides free cooked lunch every day, and is where everyone in the company gathers for lunch. The idea is to encourage communication between the divisions; having lunch with people in a different division you wouldn't otherwise talk to helps people keep track of what's going on elsewhere in the company. (I'm still amazed at how the canteen staff provide a wide range of superbly cooked food for over 200 people out of a kitchen in which, if you were to swing a cat, it would get severe head injuries.). There's also table tennis and table football tables that anyone can use, provided you can grab them when they're free! Office layout Cubicles are practically unheard of in the UK, and no one, including the CEOs, has separate offices. The entire office is open-plan, as you can see in this youtube video from when we first moved in (although all the empty desks are now full!). Neil & Simon, instead of having dedicated offices, move between the different divisions every few months to keep up to date with what's going on around the company; sitting with a division gives you a much better overall impression of how the division's doing than written status reports from the division heads. There's also the usual plethora of meeting rooms scattered around the place; when we first moved in in 2009 we had a competition to name them all. We've got Afoxalypse A & B, Seagulls A & B, Traffic Jam, Thinking Hats, Camelids A & B, Horses, etc. All the meeting rooms have pictures on the walls corresponding to their theme, which adds a nice bit of individuality to otherwise fairly drab meeting rooms. Generally, any meeting room can be booked by anyone at any time, although some groups have priority in certain rooms (Camelids B is used a lot for UX testing, the Interview Room is used for, well, interviews). And, as you can see from the video, each area has various pictures, post-its, notes, signs, on the walls to try and stop it being a dull office space. Yes, it's still an office, but it's designed to be as interesting and as individual as possible.

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  • How John Got 15x Improvement Without Really Trying

    - by rchrd
    The following article was published on a Sun Microsystems website a number of years ago by John Feo. It is still useful and worth preserving. So I'm republishing it here.  How I Got 15x Improvement Without Really Trying John Feo, Sun Microsystems Taking ten "personal" program codes used in scientific and engineering research, the author was able to get from 2 to 15 times performance improvement easily by applying some simple general optimization techniques. Introduction Scientific research based on computer simulation depends on the simulation for advancement. The research can advance only as fast as the computational codes can execute. The codes' efficiency determines both the rate and quality of results. In the same amount of time, a faster program can generate more results and can carry out a more detailed simulation of physical phenomena than a slower program. Highly optimized programs help science advance quickly and insure that monies supporting scientific research are used as effectively as possible. Scientific computer codes divide into three broad categories: ISV, community, and personal. ISV codes are large, mature production codes developed and sold commercially. The codes improve slowly over time both in methods and capabilities, and they are well tuned for most vendor platforms. Since the codes are mature and complex, there are few opportunities to improve their performance solely through code optimization. Improvements of 10% to 15% are typical. Examples of ISV codes are DYNA3D, Gaussian, and Nastran. Community codes are non-commercial production codes used by a particular research field. Generally, they are developed and distributed by a single academic or research institution with assistance from the community. Most users just run the codes, but some develop new methods and extensions that feed back into the general release. The codes are available on most vendor platforms. Since these codes are younger than ISV codes, there are more opportunities to optimize the source code. Improvements of 50% are not unusual. Examples of community codes are AMBER, CHARM, BLAST, and FASTA. Personal codes are those written by single users or small research groups for their own use. These codes are not distributed, but may be passed from professor-to-student or student-to-student over several years. They form the primordial ocean of applications from which community and ISV codes emerge. Government research grants pay for the development of most personal codes. This paper reports on the nature and performance of this class of codes. Over the last year, I have looked at over two dozen personal codes from more than a dozen research institutions. The codes cover a variety of scientific fields, including astronomy, atmospheric sciences, bioinformatics, biology, chemistry, geology, and physics. The sources range from a few hundred lines to more than ten thousand lines, and are written in Fortran, Fortran 90, C, and C++. For the most part, the codes are modular, documented, and written in a clear, straightforward manner. They do not use complex language features, advanced data structures, programming tricks, or libraries. I had little trouble understanding what the codes did or how data structures were used. Most came with a makefile. Surprisingly, only one of the applications is parallel. All developers have access to parallel machines, so availability is not an issue. Several tried to parallelize their applications, but stopped after encountering difficulties. Lack of education and a perception that parallelism is difficult prevented most from trying. I parallelized several of the codes using OpenMP, and did not judge any of the codes as difficult to parallelize. Even more surprising than the lack of parallelism is the inefficiency of the codes. I was able to get large improvements in performance in a matter of a few days applying simple optimization techniques. Table 1 lists ten representative codes [names and affiliation are omitted to preserve anonymity]. Improvements on one processor range from 2x to 15.5x with a simple average of 4.75x. I did not use sophisticated performance tools or drill deep into the program's execution character as one would do when tuning ISV or community codes. Using only a profiler and source line timers, I identified inefficient sections of code and improved their performance by inspection. The changes were at a high level. I am sure there is another factor of 2 or 3 in each code, and more if the codes are parallelized. The study’s results show that personal scientific codes are running many times slower than they should and that the problem is pervasive. Computational scientists are not sloppy programmers; however, few are trained in the art of computer programming or code optimization. I found that most have a working knowledge of some programming language and standard software engineering practices; but they do not know, or think about, how to make their programs run faster. They simply do not know the standard techniques used to make codes run faster. In fact, they do not even perceive that such techniques exist. The case studies described in this paper show that applying simple, well known techniques can significantly increase the performance of personal codes. It is important that the scientific community and the Government agencies that support scientific research find ways to better educate academic scientific programmers. The inefficiency of their codes is so bad that it is retarding both the quality and progress of scientific research. # cacheperformance redundantoperations loopstructures performanceimprovement 1 x x 15.5 2 x 2.8 3 x x 2.5 4 x 2.1 5 x x 2.0 6 x 5.0 7 x 5.8 8 x 6.3 9 2.2 10 x x 3.3 Table 1 — Area of improvement and performance gains of 10 codes The remainder of the paper is organized as follows: sections 2, 3, and 4 discuss the three most common sources of inefficiencies in the codes studied. These are cache performance, redundant operations, and loop structures. Each section includes several examples. The last section summaries the work and suggests a possible solution to the issues raised. Optimizing cache performance Commodity microprocessor systems use caches to increase memory bandwidth and reduce memory latencies. Typical latencies from processor to L1, L2, local, and remote memory are 3, 10, 50, and 200 cycles, respectively. Moreover, bandwidth falls off dramatically as memory distances increase. Programs that do not use cache effectively run many times slower than programs that do. When optimizing for cache, the biggest performance gains are achieved by accessing data in cache order and reusing data to amortize the overhead of cache misses. Secondary considerations are prefetching, associativity, and replacement; however, the understanding and analysis required to optimize for the latter are probably beyond the capabilities of the non-expert. Much can be gained simply by accessing data in the correct order and maximizing data reuse. 6 out of the 10 codes studied here benefited from such high level optimizations. Array Accesses The most important cache optimization is the most basic: accessing Fortran array elements in column order and C array elements in row order. Four of the ten codes—1, 2, 4, and 10—got it wrong. Compilers will restructure nested loops to optimize cache performance, but may not do so if the loop structure is too complex, or the loop body includes conditionals, complex addressing, or function calls. In code 1, the compiler failed to invert a key loop because of complex addressing do I = 0, 1010, delta_x IM = I - delta_x IP = I + delta_x do J = 5, 995, delta_x JM = J - delta_x JP = J + delta_x T1 = CA1(IP, J) + CA1(I, JP) T2 = CA1(IM, J) + CA1(I, JM) S1 = T1 + T2 - 4 * CA1(I, J) CA(I, J) = CA1(I, J) + D * S1 end do end do In code 2, the culprit is conditionals do I = 1, N do J = 1, N If (IFLAG(I,J) .EQ. 0) then T1 = Value(I, J-1) T2 = Value(I-1, J) T3 = Value(I, J) T4 = Value(I+1, J) T5 = Value(I, J+1) Value(I,J) = 0.25 * (T1 + T2 + T5 + T4) Delta = ABS(T3 - Value(I,J)) If (Delta .GT. MaxDelta) MaxDelta = Delta endif enddo enddo I fixed both programs by inverting the loops by hand. Code 10 has three-dimensional arrays and triply nested loops. The structure of the most computationally intensive loops is too complex to invert automatically or by hand. The only practical solution is to transpose the arrays so that the dimension accessed by the innermost loop is in cache order. The arrays can be transposed at construction or prior to entering a computationally intensive section of code. The former requires all array references to be modified, while the latter is cost effective only if the cost of the transpose is amortized over many accesses. I used the second approach to optimize code 10. Code 5 has four-dimensional arrays and loops are nested four deep. For all of the reasons cited above the compiler is not able to restructure three key loops. Assume C arrays and let the four dimensions of the arrays be i, j, k, and l. In the original code, the index structure of the three loops is L1: for i L2: for i L3: for i for l for l for j for k for j for k for j for k for l So only L3 accesses array elements in cache order. L1 is a very complex loop—much too complex to invert. I brought the loop into cache alignment by transposing the second and fourth dimensions of the arrays. Since the code uses a macro to compute all array indexes, I effected the transpose at construction and changed the macro appropriately. The dimensions of the new arrays are now: i, l, k, and j. L3 is a simple loop and easily inverted. L2 has a loop-carried scalar dependence in k. By promoting the scalar name that carries the dependence to an array, I was able to invert the third and fourth subloops aligning the loop with cache. Code 5 is by far the most difficult of the four codes to optimize for array accesses; but the knowledge required to fix the problems is no more than that required for the other codes. I would judge this code at the limits of, but not beyond, the capabilities of appropriately trained computational scientists. Array Strides When a cache miss occurs, a line (64 bytes) rather than just one word is loaded into the cache. If data is accessed stride 1, than the cost of the miss is amortized over 8 words. Any stride other than one reduces the cost savings. Two of the ten codes studied suffered from non-unit strides. The codes represent two important classes of "strided" codes. Code 1 employs a multi-grid algorithm to reduce time to convergence. The grids are every tenth, fifth, second, and unit element. Since time to convergence is inversely proportional to the distance between elements, coarse grids converge quickly providing good starting values for finer grids. The better starting values further reduce the time to convergence. The downside is that grids of every nth element, n > 1, introduce non-unit strides into the computation. In the original code, much of the savings of the multi-grid algorithm were lost due to this problem. I eliminated the problem by compressing (copying) coarse grids into continuous memory, and rewriting the computation as a function of the compressed grid. On convergence, I copied the final values of the compressed grid back to the original grid. The savings gained from unit stride access of the compressed grid more than paid for the cost of copying. Using compressed grids, the loop from code 1 included in the previous section becomes do j = 1, GZ do i = 1, GZ T1 = CA(i+0, j-1) + CA(i-1, j+0) T4 = CA1(i+1, j+0) + CA1(i+0, j+1) S1 = T1 + T4 - 4 * CA1(i+0, j+0) CA(i+0, j+0) = CA1(i+0, j+0) + DD * S1 enddo enddo where CA and CA1 are compressed arrays of size GZ. Code 7 traverses a list of objects selecting objects for later processing. The labels of the selected objects are stored in an array. The selection step has unit stride, but the processing steps have irregular stride. A fix is to save the parameters of the selected objects in temporary arrays as they are selected, and pass the temporary arrays to the processing functions. The fix is practical if the same parameters are used in selection as in processing, or if processing comprises a series of distinct steps which use overlapping subsets of the parameters. Both conditions are true for code 7, so I achieved significant improvement by copying parameters to temporary arrays during selection. Data reuse In the previous sections, we optimized for spatial locality. It is also important to optimize for temporal locality. Once read, a datum should be used as much as possible before it is forced from cache. Loop fusion and loop unrolling are two techniques that increase temporal locality. Unfortunately, both techniques increase register pressure—as loop bodies become larger, the number of registers required to hold temporary values grows. Once register spilling occurs, any gains evaporate quickly. For multiprocessors with small register sets or small caches, the sweet spot can be very small. In the ten codes presented here, I found no opportunities for loop fusion and only two opportunities for loop unrolling (codes 1 and 3). In code 1, unrolling the outer and inner loop one iteration increases the number of result values computed by the loop body from 1 to 4, do J = 1, GZ-2, 2 do I = 1, GZ-2, 2 T1 = CA1(i+0, j-1) + CA1(i-1, j+0) T2 = CA1(i+1, j-1) + CA1(i+0, j+0) T3 = CA1(i+0, j+0) + CA1(i-1, j+1) T4 = CA1(i+1, j+0) + CA1(i+0, j+1) T5 = CA1(i+2, j+0) + CA1(i+1, j+1) T6 = CA1(i+1, j+1) + CA1(i+0, j+2) T7 = CA1(i+2, j+1) + CA1(i+1, j+2) S1 = T1 + T4 - 4 * CA1(i+0, j+0) S2 = T2 + T5 - 4 * CA1(i+1, j+0) S3 = T3 + T6 - 4 * CA1(i+0, j+1) S4 = T4 + T7 - 4 * CA1(i+1, j+1) CA(i+0, j+0) = CA1(i+0, j+0) + DD * S1 CA(i+1, j+0) = CA1(i+1, j+0) + DD * S2 CA(i+0, j+1) = CA1(i+0, j+1) + DD * S3 CA(i+1, j+1) = CA1(i+1, j+1) + DD * S4 enddo enddo The loop body executes 12 reads, whereas as the rolled loop shown in the previous section executes 20 reads to compute the same four values. In code 3, two loops are unrolled 8 times and one loop is unrolled 4 times. Here is the before for (k = 0; k < NK[u]; k++) { sum = 0.0; for (y = 0; y < NY; y++) { sum += W[y][u][k] * delta[y]; } backprop[i++]=sum; } and after code for (k = 0; k < KK - 8; k+=8) { sum0 = 0.0; sum1 = 0.0; sum2 = 0.0; sum3 = 0.0; sum4 = 0.0; sum5 = 0.0; sum6 = 0.0; sum7 = 0.0; for (y = 0; y < NY; y++) { sum0 += W[y][0][k+0] * delta[y]; sum1 += W[y][0][k+1] * delta[y]; sum2 += W[y][0][k+2] * delta[y]; sum3 += W[y][0][k+3] * delta[y]; sum4 += W[y][0][k+4] * delta[y]; sum5 += W[y][0][k+5] * delta[y]; sum6 += W[y][0][k+6] * delta[y]; sum7 += W[y][0][k+7] * delta[y]; } backprop[k+0] = sum0; backprop[k+1] = sum1; backprop[k+2] = sum2; backprop[k+3] = sum3; backprop[k+4] = sum4; backprop[k+5] = sum5; backprop[k+6] = sum6; backprop[k+7] = sum7; } for one of the loops unrolled 8 times. Optimizing for temporal locality is the most difficult optimization considered in this paper. The concepts are not difficult, but the sweet spot is small. Identifying where the program can benefit from loop unrolling or loop fusion is not trivial. Moreover, it takes some effort to get it right. Still, educating scientific programmers about temporal locality and teaching them how to optimize for it will pay dividends. Reducing instruction count Execution time is a function of instruction count. Reduce the count and you usually reduce the time. The best solution is to use a more efficient algorithm; that is, an algorithm whose order of complexity is smaller, that converges quicker, or is more accurate. Optimizing source code without changing the algorithm yields smaller, but still significant, gains. This paper considers only the latter because the intent is to study how much better codes can run if written by programmers schooled in basic code optimization techniques. The ten codes studied benefited from three types of "instruction reducing" optimizations. The two most prevalent were hoisting invariant memory and data operations out of inner loops. The third was eliminating unnecessary data copying. The nature of these inefficiencies is language dependent. Memory operations The semantics of C make it difficult for the compiler to determine all the invariant memory operations in a loop. The problem is particularly acute for loops in functions since the compiler may not know the values of the function's parameters at every call site when compiling the function. Most compilers support pragmas to help resolve ambiguities; however, these pragmas are not comprehensive and there is no standard syntax. To guarantee that invariant memory operations are not executed repetitively, the user has little choice but to hoist the operations by hand. The problem is not as severe in Fortran programs because in the absence of equivalence statements, it is a violation of the language's semantics for two names to share memory. Codes 3 and 5 are C programs. In both cases, the compiler did not hoist all invariant memory operations from inner loops. Consider the following loop from code 3 for (y = 0; y < NY; y++) { i = 0; for (u = 0; u < NU; u++) { for (k = 0; k < NK[u]; k++) { dW[y][u][k] += delta[y] * I1[i++]; } } } Since dW[y][u] can point to the same memory space as delta for one or more values of y and u, assignment to dW[y][u][k] may change the value of delta[y]. In reality, dW and delta do not overlap in memory, so I rewrote the loop as for (y = 0; y < NY; y++) { i = 0; Dy = delta[y]; for (u = 0; u < NU; u++) { for (k = 0; k < NK[u]; k++) { dW[y][u][k] += Dy * I1[i++]; } } } Failure to hoist invariant memory operations may be due to complex address calculations. If the compiler can not determine that the address calculation is invariant, then it can hoist neither the calculation nor the associated memory operations. As noted above, code 5 uses a macro to address four-dimensional arrays #define MAT4D(a,q,i,j,k) (double *)((a)->data + (q)*(a)->strides[0] + (i)*(a)->strides[3] + (j)*(a)->strides[2] + (k)*(a)->strides[1]) The macro is too complex for the compiler to understand and so, it does not identify any subexpressions as loop invariant. The simplest way to eliminate the address calculation from the innermost loop (over i) is to define a0 = MAT4D(a,q,0,j,k) before the loop and then replace all instances of *MAT4D(a,q,i,j,k) in the loop with a0[i] A similar problem appears in code 6, a Fortran program. The key loop in this program is do n1 = 1, nh nx1 = (n1 - 1) / nz + 1 nz1 = n1 - nz * (nx1 - 1) do n2 = 1, nh nx2 = (n2 - 1) / nz + 1 nz2 = n2 - nz * (nx2 - 1) ndx = nx2 - nx1 ndy = nz2 - nz1 gxx = grn(1,ndx,ndy) gyy = grn(2,ndx,ndy) gxy = grn(3,ndx,ndy) balance(n1,1) = balance(n1,1) + (force(n2,1) * gxx + force(n2,2) * gxy) * h1 balance(n1,2) = balance(n1,2) + (force(n2,1) * gxy + force(n2,2) * gyy)*h1 end do end do The programmer has written this loop well—there are no loop invariant operations with respect to n1 and n2. However, the loop resides within an iterative loop over time and the index calculations are independent with respect to time. Trading space for time, I precomputed the index values prior to the entering the time loop and stored the values in two arrays. I then replaced the index calculations with reads of the arrays. Data operations Ways to reduce data operations can appear in many forms. Implementing a more efficient algorithm produces the biggest gains. The closest I came to an algorithm change was in code 4. This code computes the inner product of K-vectors A(i) and B(j), 0 = i < N, 0 = j < M, for most values of i and j. Since the program computes most of the NM possible inner products, it is more efficient to compute all the inner products in one triply-nested loop rather than one at a time when needed. The savings accrue from reading A(i) once for all B(j) vectors and from loop unrolling. for (i = 0; i < N; i+=8) { for (j = 0; j < M; j++) { sum0 = 0.0; sum1 = 0.0; sum2 = 0.0; sum3 = 0.0; sum4 = 0.0; sum5 = 0.0; sum6 = 0.0; sum7 = 0.0; for (k = 0; k < K; k++) { sum0 += A[i+0][k] * B[j][k]; sum1 += A[i+1][k] * B[j][k]; sum2 += A[i+2][k] * B[j][k]; sum3 += A[i+3][k] * B[j][k]; sum4 += A[i+4][k] * B[j][k]; sum5 += A[i+5][k] * B[j][k]; sum6 += A[i+6][k] * B[j][k]; sum7 += A[i+7][k] * B[j][k]; } C[i+0][j] = sum0; C[i+1][j] = sum1; C[i+2][j] = sum2; C[i+3][j] = sum3; C[i+4][j] = sum4; C[i+5][j] = sum5; C[i+6][j] = sum6; C[i+7][j] = sum7; }} This change requires knowledge of a typical run; i.e., that most inner products are computed. The reasons for the change, however, derive from basic optimization concepts. It is the type of change easily made at development time by a knowledgeable programmer. In code 5, we have the data version of the index optimization in code 6. Here a very expensive computation is a function of the loop indices and so cannot be hoisted out of the loop; however, the computation is invariant with respect to an outer iterative loop over time. We can compute its value for each iteration of the computation loop prior to entering the time loop and save the values in an array. The increase in memory required to store the values is small in comparison to the large savings in time. The main loop in Code 8 is doubly nested. The inner loop includes a series of guarded computations; some are a function of the inner loop index but not the outer loop index while others are a function of the outer loop index but not the inner loop index for (j = 0; j < N; j++) { for (i = 0; i < M; i++) { r = i * hrmax; R = A[j]; temp = (PRM[3] == 0.0) ? 1.0 : pow(r, PRM[3]); high = temp * kcoeff * B[j] * PRM[2] * PRM[4]; low = high * PRM[6] * PRM[6] / (1.0 + pow(PRM[4] * PRM[6], 2.0)); kap = (R > PRM[6]) ? high * R * R / (1.0 + pow(PRM[4]*r, 2.0) : low * pow(R/PRM[6], PRM[5]); < rest of loop omitted > }} Note that the value of temp is invariant to j. Thus, we can hoist the computation for temp out of the loop and save its values in an array. for (i = 0; i < M; i++) { r = i * hrmax; TEMP[i] = pow(r, PRM[3]); } [N.B. – the case for PRM[3] = 0 is omitted and will be reintroduced later.] We now hoist out of the inner loop the computations invariant to i. Since the conditional guarding the value of kap is invariant to i, it behooves us to hoist the computation out of the inner loop, thereby executing the guard once rather than M times. The final version of the code is for (j = 0; j < N; j++) { R = rig[j] / 1000.; tmp1 = kcoeff * par[2] * beta[j] * par[4]; tmp2 = 1.0 + (par[4] * par[4] * par[6] * par[6]); tmp3 = 1.0 + (par[4] * par[4] * R * R); tmp4 = par[6] * par[6] / tmp2; tmp5 = R * R / tmp3; tmp6 = pow(R / par[6], par[5]); if ((par[3] == 0.0) && (R > par[6])) { for (i = 1; i <= imax1; i++) KAP[i] = tmp1 * tmp5; } else if ((par[3] == 0.0) && (R <= par[6])) { for (i = 1; i <= imax1; i++) KAP[i] = tmp1 * tmp4 * tmp6; } else if ((par[3] != 0.0) && (R > par[6])) { for (i = 1; i <= imax1; i++) KAP[i] = tmp1 * TEMP[i] * tmp5; } else if ((par[3] != 0.0) && (R <= par[6])) { for (i = 1; i <= imax1; i++) KAP[i] = tmp1 * TEMP[i] * tmp4 * tmp6; } for (i = 0; i < M; i++) { kap = KAP[i]; r = i * hrmax; < rest of loop omitted > } } Maybe not the prettiest piece of code, but certainly much more efficient than the original loop, Copy operations Several programs unnecessarily copy data from one data structure to another. This problem occurs in both Fortran and C programs, although it manifests itself differently in the two languages. Code 1 declares two arrays—one for old values and one for new values. At the end of each iteration, the array of new values is copied to the array of old values to reset the data structures for the next iteration. This problem occurs in Fortran programs not included in this study and in both Fortran 77 and Fortran 90 code. Introducing pointers to the arrays and swapping pointer values is an obvious way to eliminate the copying; but pointers is not a feature that many Fortran programmers know well or are comfortable using. An easy solution not involving pointers is to extend the dimension of the value array by 1 and use the last dimension to differentiate between arrays at different times. For example, if the data space is N x N, declare the array (N, N, 2). Then store the problem’s initial values in (_, _, 2) and define the scalar names new = 2 and old = 1. At the start of each iteration, swap old and new to reset the arrays. The old–new copy problem did not appear in any C program. In programs that had new and old values, the code swapped pointers to reset data structures. Where unnecessary coping did occur is in structure assignment and parameter passing. Structures in C are handled much like scalars. Assignment causes the data space of the right-hand name to be copied to the data space of the left-hand name. Similarly, when a structure is passed to a function, the data space of the actual parameter is copied to the data space of the formal parameter. If the structure is large and the assignment or function call is in an inner loop, then copying costs can grow quite large. While none of the ten programs considered here manifested this problem, it did occur in programs not included in the study. A simple fix is always to refer to structures via pointers. Optimizing loop structures Since scientific programs spend almost all their time in loops, efficient loops are the key to good performance. Conditionals, function calls, little instruction level parallelism, and large numbers of temporary values make it difficult for the compiler to generate tightly packed, highly efficient code. Conditionals and function calls introduce jumps that disrupt code flow. Users should eliminate or isolate conditionls to their own loops as much as possible. Often logical expressions can be substituted for if-then-else statements. For example, code 2 includes the following snippet MaxDelta = 0.0 do J = 1, N do I = 1, M < code omitted > Delta = abs(OldValue ? NewValue) if (Delta > MaxDelta) MaxDelta = Delta enddo enddo if (MaxDelta .gt. 0.001) goto 200 Since the only use of MaxDelta is to control the jump to 200 and all that matters is whether or not it is greater than 0.001, I made MaxDelta a boolean and rewrote the snippet as MaxDelta = .false. do J = 1, N do I = 1, M < code omitted > Delta = abs(OldValue ? NewValue) MaxDelta = MaxDelta .or. (Delta .gt. 0.001) enddo enddo if (MaxDelta) goto 200 thereby, eliminating the conditional expression from the inner loop. A microprocessor can execute many instructions per instruction cycle. Typically, it can execute one or more memory, floating point, integer, and jump operations. To be executed simultaneously, the operations must be independent. Thick loops tend to have more instruction level parallelism than thin loops. Moreover, they reduce memory traffice by maximizing data reuse. Loop unrolling and loop fusion are two techniques to increase the size of loop bodies. Several of the codes studied benefitted from loop unrolling, but none benefitted from loop fusion. This observation is not too surpising since it is the general tendency of programmers to write thick loops. As loops become thicker, the number of temporary values grows, increasing register pressure. If registers spill, then memory traffic increases and code flow is disrupted. A thick loop with many temporary values may execute slower than an equivalent series of thin loops. The biggest gain will be achieved if the thick loop can be split into a series of independent loops eliminating the need to write and read temporary arrays. I found such an occasion in code 10 where I split the loop do i = 1, n do j = 1, m A24(j,i)= S24(j,i) * T24(j,i) + S25(j,i) * U25(j,i) B24(j,i)= S24(j,i) * T25(j,i) + S25(j,i) * U24(j,i) A25(j,i)= S24(j,i) * C24(j,i) + S25(j,i) * V24(j,i) B25(j,i)= S24(j,i) * U25(j,i) + S25(j,i) * V25(j,i) C24(j,i)= S26(j,i) * T26(j,i) + S27(j,i) * U26(j,i) D24(j,i)= S26(j,i) * T27(j,i) + S27(j,i) * V26(j,i) C25(j,i)= S27(j,i) * S28(j,i) + S26(j,i) * U28(j,i) D25(j,i)= S27(j,i) * T28(j,i) + S26(j,i) * V28(j,i) end do end do into two disjoint loops do i = 1, n do j = 1, m A24(j,i)= S24(j,i) * T24(j,i) + S25(j,i) * U25(j,i) B24(j,i)= S24(j,i) * T25(j,i) + S25(j,i) * U24(j,i) A25(j,i)= S24(j,i) * C24(j,i) + S25(j,i) * V24(j,i) B25(j,i)= S24(j,i) * U25(j,i) + S25(j,i) * V25(j,i) end do end do do i = 1, n do j = 1, m C24(j,i)= S26(j,i) * T26(j,i) + S27(j,i) * U26(j,i) D24(j,i)= S26(j,i) * T27(j,i) + S27(j,i) * V26(j,i) C25(j,i)= S27(j,i) * S28(j,i) + S26(j,i) * U28(j,i) D25(j,i)= S27(j,i) * T28(j,i) + S26(j,i) * V28(j,i) end do end do Conclusions Over the course of the last year, I have had the opportunity to work with over two dozen academic scientific programmers at leading research universities. Their research interests span a broad range of scientific fields. Except for two programs that relied almost exclusively on library routines (matrix multiply and fast Fourier transform), I was able to improve significantly the single processor performance of all codes. Improvements range from 2x to 15.5x with a simple average of 4.75x. Changes to the source code were at a very high level. I did not use sophisticated techniques or programming tools to discover inefficiencies or effect the changes. Only one code was parallel despite the availability of parallel systems to all developers. Clearly, we have a problem—personal scientific research codes are highly inefficient and not running parallel. The developers are unaware of simple optimization techniques to make programs run faster. They lack education in the art of code optimization and parallel programming. I do not believe we can fix the problem by publishing additional books or training manuals. To date, the developers in questions have not studied the books or manual available, and are unlikely to do so in the future. Short courses are a possible solution, but I believe they are too concentrated to be much use. The general concepts can be taught in a three or four day course, but that is not enough time for students to practice what they learn and acquire the experience to apply and extend the concepts to their codes. Practice is the key to becoming proficient at optimization. I recommend that graduate students be required to take a semester length course in optimization and parallel programming. We would never give someone access to state-of-the-art scientific equipment costing hundreds of thousands of dollars without first requiring them to demonstrate that they know how to use the equipment. Yet the criterion for time on state-of-the-art supercomputers is at most an interesting project. Requestors are never asked to demonstrate that they know how to use the system, or can use the system effectively. A semester course would teach them the required skills. Government agencies that fund academic scientific research pay for most of the computer systems supporting scientific research as well as the development of most personal scientific codes. These agencies should require graduate schools to offer a course in optimization and parallel programming as a requirement for funding. About the Author John Feo received his Ph.D. in Computer Science from The University of Texas at Austin in 1986. After graduate school, Dr. Feo worked at Lawrence Livermore National Laboratory where he was the Group Leader of the Computer Research Group and principal investigator of the Sisal Language Project. In 1997, Dr. Feo joined Tera Computer Company where he was project manager for the MTA, and oversaw the programming and evaluation of the MTA at the San Diego Supercomputer Center. In 2000, Dr. Feo joined Sun Microsystems as an HPC application specialist. He works with university research groups to optimize and parallelize scientific codes. Dr. Feo has published over two dozen research articles in the areas of parallel parallel programming, parallel programming languages, and application performance.

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  • Editor's Notebook - Social Aura: Insights from the Oracle Social Media Summit

    - by user462779
    Panelists talk social marketing at the Oracle Social Media Summit On November 14, I traveled to Las Vegas for the first-ever Oracle Social Media Summit. The two day event featured an impressive collection of social media luminaries including: David Kirkpatrick (founder and CEO of Techonomy Media and author of The Facebook Effect), John Yi (Head of Marketing Partnerships, Facebook), Matt Dickman (EVP of Social Business Innovation, Weber Shandwick), and Lyndsay Iorio (Social Media & Communications Manager, NBC Sports Group) among others. It was also a great opportunity to talk shop with some of our new Vitrue and Involver colleagues who have been returning great social media results even before their companies were acquired by Oracle. I was live tweeting the event from @OracleProfit which was great for those who wanted to follow along with the proceedings from the comfort of their office or blackjack table. But I've also found over the years that live tweeting an event is a handy way to take notes: I can sift back through my record of what people said or thoughts I had at the time and organize the Twitter messages into some kind of summary account of the proceedings. I've had nearly a month to reflect on the presentations and conversations at the event and a few key topics have emerged: David Kirkpatrick's comment during the opening presentation really set the stage for the conversations that followed. Especially if you are a marketer or publisher, the idea that you are in a one-way broadcast relationship with your audience is a thing of the past. "Rising above the noise" does not mean reaching for a megaphone, ALL CAPS, or exclamation marks. Hype will not motivate social media denizens to do anything but unfollow and tune you out. But knowing your audience, creating quality content and/or offers for them, treating them with respect, and making an authentic effort to please them: that's what I believe is now necessary. And Kirkpatrick's comment early in the day really made the point. Later in the day, our friends @Vitrue demonstrated this point by elaborating on a comment by Facebook's John Yi. If a social strategy is comprised of nothing more than cutting/pasting the same message into different social media properties, you're missing the opportunity to have an actual conversation. That's not shouting at your audience, but it does feel like an empty gesture. Walter Benjamin, perplexed by auraless Twitter messages Not to get too far afield, but 20th century cultural critic Walter Benjamin has a concept that is useful for understanding the dynamics of the empty social media gesture: Aura. In his work The Work of Art in the Age of Mechanical Reproduction, Benjamin struggled to understand the difference he percieved between the value of a hand-made art object (a painting, wood cutting, sculpture, etc.) and a photograph. For Benjamin, aura is similar to the "soul" of an artwork--the intangible essence that is created when an artist picks up a tool and puts creative energy and effort into a work. I'll defer to Wikipedia: "He argues that the "sphere of authenticity is outside the technical" so that the original artwork is independent of the copy, yet through the act of reproduction something is taken from the original by changing its context. He also introduces the idea of the "aura" of a work and its absence in a reproduction." So make sure you put aura into your social interactions. Don't just mechanically reproduce them. Keeping aura in your interactions requires the intervention of an actual human being. That's why @NoahHorton's comment about content curation struck me as incredibly important. Maybe it's just my own prejudice, being in the content curation business myself. And it's not to totally discount machine-aided content management systems, content recommendation engines, and other tech-driven tools for building an exceptional content experience. It's just that without that human interaction--that editor who reviews the analytics and responds to user feedback--interactions over social media feel a bit empty. It is SOCIAL media, right? (We'll leave the conversation about social machines for another day). At the end of the day, experimentation is key. Just like trying to find that right joke to tell at the beginning of your presentation or that good opening like at a cocktail party, social media messages and interactions can take some trial and error. Don't be afraid to try things, tinker with incomplete ideas, abandon things that don't work, and engage in the conversation. And make sure your heart is in it, otherwise your audience can tell. And finally:

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  • Write TSQL, win a Kindle.

    - by Fatherjack
    So recently Red Gate launched sqlmonitormetrics.red-gate.com and showed the world how to embed your own scripts harmoniously in a third party tool to get the details that you want about your SQL Server performance. The site has a way to submit your own metrics and take a copy of the ones that other people have submitted to build a library of code to keep track of key metrics of your servers performance. There have been several submissions already but they have now launched a competition to provide an incentive for you to get creative and show us what you can do with a bit of TSQL and the SQL Monitor framework*. What’s it worth? Well, if you are one of the 3 winners then you get to choose either a Kindle Fire or $199. How do you win? Simply write the T-SQL for a SQL Monitor custom metric and the relevant description and introduction for it and submit it via  sqlmonitormetrics.red-gate.com before 14th Sept 2012 and then sit back and wait while the judges review your code and your aims in writing the metric. Who are the judges and how will they judge the metrics? There are two judges for this competition, Steve Jones (Microsoft SQL Server MVP, co-founder of SQLServerCentral.com, author, blogger etc) and Jonathan Allen (um, yeah, Steve has done all the good stuff, I’m here by good fortune). We will be looking to rate the metrics on each of 3 criteria: how the metric can help with performance tuning SQL Server. how having the metric running enables DBA’s to meet best practice. how interesting /original the idea for the metric is. Our combined decision will be final etc etc **  What happens to my metric? Any metrics submitted to the competition will be automatically entered into the site library and become available for sharing once the competition is over. You’ll get full credit for metrics you submit regardless of the competition results. You can enter as many metrics as you like. How long does it take? Honestly? Once you have the T-SQL sorted then so long as you can type your name and your email address you are done : http://sqlmonitormetrics.red-gate.com/share-a-metric/ What can I monitor? If you really really want a Kindle or $199 (and let’s face it, who doesn’t? ) and are momentarily stuck for inspiration, take a look at these example custom metrics that have been written by Stuart Ainsworth, Fabiano Amorim, TJay Belt, Louis Davidson, Grant Fritchey, Brad McGehee and me  to start the library off. There are some great pieces of TSQL in those metrics gathering important stats about how SQL Server is performing.   * – framework may not be the best word here but I was under pressure and couldnt think of a better one. If you prefer try ‘engine’, or ‘application’? I don’t know, pick something that makes sense to you. ** – for the full (legal) version of the rules check the details on sqlmonitormetrics.red-gate.com or send us an email if you want any point clarified. Disclaimer – Jonathan is a Friend of Red Gate and as such, whenever they are discussed, will have a generally positive disposition towards Red Gate tools. Other tools are often available and you should always try others before you come back and buy the Red Gate ones. All code in this blog is provided “as is” and no guarantee, warranty or accuracy is applicable or inferred, run the code on a test server and be sure to understand it before you run it on a server that means a lot to you or your manager.

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