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• New hidden parameters in Oracle 11.2

  - by Mike Dietrich

  We really welcome every external review of our slides. And also recommendations from customers visiting our workshops. So it happened to me more than a week ago that Marco Patzwahl, the owner of MuniqSoft GmbH, had a very lengthy train ride in Germany (as the engine drivers go on strike this week it could have become even worse) and nothing better to do then reviewing our slide set. And he had plenty of recommendations. Besides that he pointed us to something at least I was not aware of and added it to the slides: In patch set 11.2.0.2 a new behaviour for datafile write errors has been implemented. With this release ANY write error to a datafile will cause the instance to abort. Before 11.2.0.2 those errors usually led to an offline datafile if the database operates in archivelog mode (your production database do, don’t they?!) and the datafile does not belong to the SYSTEM tablespace. Internal discussion found this behaviour not up-to-date and alligned with RAC systems and modern storages. Therefore it has been changed and a new underscore parameter got introduced. _DATAFILE_WRITE_ERRORS_CRASH_INSTANCE=TRUE This is the default setting´and the new behaviour beginning with Oracle 11.2.0.2 If you would like to revert to the pre-11.2.0.2 behaviour you’ll have to set in your init.ora/spfile this parameter to false. But keep in mind that there’s a reason why this has been changed. You’ll find more info in MOS Note: 7691270.8 and this topic in the current version of the slides on slide 255. Thanks to Marco for the review!!   And then I received an email from Kurt Van Meerbeeck today. Kurt is pretty well known in the Oracle community. And he’s the owner of jDUL/DUDE, a database unloading tool which bypasses the Oracle database engine and access data direclty from the blocks. Kurt visited the upgrade workshop two weeks ago in Belgium and did highlight to me that since Oracle 11.2.0.1 even though you haven’t set neither SGA_TARGET nor MEMORY_TARGET the database might still do resize operations. Reason why this behaviour has been changed: Prevention of ORA-4031 errors. But on databases with extremly high loads this can cause trouble. Further information can be found in MOS Note:1269139.1 . And the parameter set to TRUE by default is called _MEMORY_IMM_MODE_WITHOUT_AUTOSGA=TRUE This can be found now in the slide set as well on slide number 240. And thanks to Kurt for this information!!

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• Is ASP.NET MVC completely (and exclusively) based on conventions?

  - by Mike Valeriano

  --TL;DR Is there a "Hello World!" ASP.NET MVC tutorial out there that doesn't rely on conventions and "stock" projects? Is it even possible to take advantage of the technology without reusing the default file structure, and start from a single "hello_world.asp" file or something (like in PHP)? Am I completely mistaken and I should be looking somewhere else, maybe this? I'm interested in the MVC framework, not Web Forms --Background I've played a bit with PHP in the past, just for fun, and now I'm back to it since web development became relevant for me once again. I'm no professional, but I try to gain as much knowledge and control over the technology I'm working with as possible. I'm using Visual Studio 2012 for C# - my "desktop" language of choice - and since I got the Professional Edition from Dreamspark, the Web Development Tools are available, including ASP.NET MVC 4. I won't touch Web Forms, but the MVC Framework got my attention because the MVC pattern is something I can really relate to, since it provides the control I want but... not quite. Learning PHP was easy - and right form the start I could just create a "hello_world.php" file and just do something like this for immediate results: <!-- file: hello_world.php --> <?php> echo "Hello World!"; <?> But I couldn't find a single ASP.NET (MVC) tutorial out there (I'll be sure to buy one of the upcoming MVC 4 books, only a month away or so) that would start like that. They all start with a sample project, building up knowledge from the basics and heavily using conventions as they go along. Which is fine, I suppose, but it's now the best way for me to learn things. Even the "Empty" project template for a new ASP.NET MVC 4 Application in VS2012 is not empty at all: several files and folders are created for you - much like a new C# desktop application project, but with C# I can in fact start from scratch, creating the project structure myself. It is not the case with PHP: I can choose from a plethora of different MVC frameworks I can just create my own framework I can just skip frameworks altogether, and toss random PHP along with my HTML on a single file and make it work I understand the framework needs to establish some rules, but what if I just want to create a single page website with some C# logic behind it? Do I really need to create a whole bloat of files and folders for the sake of convention? Also, please understand that I haven't gotten far on any of those tutorials mainly because of this reason, but, if that's the only way to do it, I'll go for it using one of the books I've mentioned before. This is my first contact with ASP.NET but from the few comparisons I've read, I believe I should stay the hell away from Web Forms. Thank you. (Please forgive the broken English - it is not my primary language.)

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• Dawn of the Enterprise Social Developer

  - by Mike Stiles

  Social is not just for poking friends, posting videos of cats playing pianos, or even just for brand marketing anymore. It has become a key form of communication internally and externally across every area of the enterprise. As a Java developer, are you positioning yourself for the integration of social into enterprise business systems that’s on the near horizon? Because it’s the work you do and the applications you build that will influence what the social-enabled enterprise is going to look like and how it’s going to operate. But as a social developer, step one is wrapping your arms around all the things that are possible. Traditionally, the best exploration, brainstorming and innovation come from collaborating with other developers. That’s how the big questions can be hashed (or hacked) out. Is Java the best social development environment? If not, what is? What’s already being done in terms of application integration? The JavaOne Social Developer Program will offer up a series of talks and events on those very issues Tuesday, October 2 at the San Francisco Hilton. If you’re interested in embarking on this newest frontier of enterprise social development, you can connect with others who are thinking the same thing and get moving on your first project.Talks will include: Emergence Of The Social EnterpriseExtending Social into Enterprise Applications and Business ProcessesIntro to Open Graph and Facebook's APIs Building the Next Wave of Social Commerce Platforms Social Data and the Enterprise LinkedIn: A Professional Network Built with Java Technologies and Agile Practice Social Developer Hackathon In addition to these learning and discussion opportunities, you might consider joining the new Oracle Social Developer Community (OSDC), where the interaction and collaboration can continue indefinitely. It doesn’t take a lot of tea leaf reading to know that the cloud will house the enterprise technology of the future, and social (as well as the rich data it brings) is going to be a major part of that as social integrates across every business function as there’s proven value for consumer facing initiatives. The next phase of social development is going to involve combining enterprise data from multiple sources, new and existing, social and traditional, in order to tell compelling and usable stories. And social is coming to the enterprise quickly, meaning you as a development leader should seek to understand not just what's worked on the consumer side, but what aspects of those successes can be applied inside the organization. Get educated, get connected, and consider registering for this forward-looking event now to get started with enterprise social development.

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• Is there a LibreOffice equivalent to microsofts office themes?

  - by Dr. Mike

  I've used MS office for many years now. Especially powerpoint. One of the strengths is that it defines and separates the concepts of template and theme. A theme can be saved and contains fonts, colours, and a set of images that can be reused every time you create a new presentation. This ensures that everyone in your organization uses exactly the same colours and fonts all the time. Now I know that you can download templates for LibreOffice, but I have not seen anything similar to the theme concept. The file extensions used in MS office are the following for the two concepts mentioned: Example Powerpoint template file name: mytemplate.potx Example Powerpoint theme file name: mytheme.thmx Now back to my question: Do these concepts and their separation exist in LibreOffice or OpenOffice? If so, how do I create them?

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• get mysql_real_escape is giving me errors when I try and add security to my website

  - by Mike

  I tried doing this: @ $db = new myConnectDB(); $beerName = mysql_real_escape_string($beerName); $beerID = mysql_real_escape_string($beerID); $brewery = mysql_real_escape_string($brewery); $style = mysql_real_escape_string($style); $userID = mysql_real_escape_string($userID); $abv = mysql_real_escape_string($abv); $ibu = mysql_real_escape_string($ibu); $breweryID = mysql_real_escape_string($breweryID); $icon = mysql_real_escape_string($icon); I get this error: Warning: mysql_real_escape_string() [function.mysql-real-escape-string]: Access denied for user

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• Here Comes the FY11 Earmarks Database

  - by Mike C

  I'm really interested in politics (don't worry, I'm not going to start bashing politicians and hammering you with political rage). The point is when the U.S. FY11 Omnibus Spending Bill (the bill to fund the U.S. Government for another year) was announced it piqued my interest. I'm fascinated by " earmarks " (also affectionally known as " pork "). For those who aren't familiar with U.S. politics, "earmark" is a slang term for "Congressionally Directed Spending". It's basically the set of provisions...(read more)

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• Say What? Podcasting As Part of Your Content Marketing

  - by Mike Stiles

  What do you usually do in your car on the way to work?  Sing along to radio? Stream Pandora or iHeartRadio? Talk on the phone? Sit in total silence? Whatever it is you do, you could be using that time to make yourself an expert in any range of topics…using podcasts. We invite you to follow or subscribe to the daily Oracle Social Spotlight podcast, a quick roundup of the day’s top stories around social marketing and the social networks. After podcasts arrived in 2004, growth was steady but slow. The concept was strong: anyone with a passion for any subject could make a show for anyone who cared to listen. Enter the smartphone, iTunes, new podcasting platforms, and social, and podcasting became easier than ever and made more sense for both podcasters and listeners. Stats show 1 in 5 smartphone owners are podcast consumers and 29% of Americans have listened to a podcast. The potential audience is also larger than ever. “Baked in” podcast apps on over 200 million devices expose users to volumes of audio content with just a tap. 97 million Americans are driving to work every day by themselves. And 38% of Americans listen to audio on a digital device each week, a number that’s projected to double by 2015. Does that mean your brand should be podcasting? That’s part of a larger discussion about your overall content strategy, provided you have one. But if you do and podcasting is a component of it, here are some things to keep in mind: Don’t podcast just to do it. Podcast because you thought of a show customers and prospects will like that they can’t get anywhere else. Sound quality matters. Good microphones are not expensive. Bad sound is annoying, makes your brand feel cheap, and will turn today’s sophisticated ears off. The host matters. Many think they belong on the radio. Few actually do. Your brand’s host should be comfortable & likeable. A top advantage of a podcast is people can bond with a real person. It’s a trust opportunity, so don’t take it lightly. The content matters. “All killer, no filler” means don’t allow babbling just to fill enough time for an episode. Value the listeners’ time, because that time is hard to get. Put time, effort and creativity into it. Sure you’re a business, but you’re competing with content from professional media and showbiz producers. If you can include music, sound effects, and things that amuse the ears, do it. If you start, be consistent. The #1 flaw in podcasting is when listeners can’t count on another episode or don’t know when it’s coming. Don’t skip doing shows just because you can. Get committed. Get your cover art right. Podcasting is about audio, but people shop for podcasts by glancing through graphics. Yours has to be professional, cool, and informative to get listeners interested. Cross-promote your podcast on all your channels. The competition for listeners is fierce, so if you have existing audiences you can leverage to launch your show, use them. Optimize it for mobile. Assume that’s where most listening will take place. If you’re using one of the podcast platform apps, you should be in good shape. Frankly, the percentage of brands that are podcasting is quite low, and that’s okay. Once you move beyond blogging and start connecting with real voices, poor execution can do damage. But more (32%) marketers want to learn how to use podcasting, and more (23%) were increasing their podcasting throughout this year. Bottom line, you want to share your brand’s message and stories wherever your audience might be and in whatever way they prefer to take in content. Many prefer to do that while driving or working out, using the eyes and hands-free medium of audio. @mikestilesPhoto: stock.xchng

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• AutoKey inserts blank lines

  - by Mike Pretzlaw

  Situation GNOME Shell AutoKey / autokey-gtk it has a predefined shortcut "adr" which should write an address after hitting space and a shortcut "date" which should write the current date (after hitting tab) Problem no matter what I define, "adr" or "date" it always inserts as much blank lines as the template uses Example: "date" should autocomplete after pressing space to "13/08/01" but it inserts one empty line "adr" should do my full address but it inserts 4 empty lines Question What could be wrong with my AutoKey? Do you need additional information?

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• 13 Things From the Oracle Social Summit You Should Know

  - by Mike Stiles

  Oracle held its first annual Oracle Social Summit, “The School for the Socially Gifted,” this past week in Las Vegas.  If anyone came to the event uncertain as to why Oracle has such an interest in social, and what its plans for social are, they left with an entirely new vision of where social is headed, and why.For those unable to attend, I was able to keep my MacBook charged just long enough to capture some of the more pertinent takeaways.1. The social enterprise is inevitable.  Social technology is disrupting the hierarchies of big companies.  It’s a revolution in corporate structures, just as it has been in various governments.  It’s not crazy to ask yourself if your CEO is the next Mubarak.  (David Kilpatrick Author of “The Facebook Effect” and founder of the Techonomy Conference) 2. The social enterprise represents collaboration on steroids.  It’s tapping into the power of your people, as opposed to keeping them “in their place.”  3. 1 in every 7 humans on earth is an active Facebook user.  75% have posted a negative comment after a poor customer experience.  The average user will inform 53 people of a bad experience.4. Checking social media is the 2nd biggest use of phones now.  Reading posts from brands is 4th.5. 70% of marketers have little or no understanding of the social conversations happening around their brand.6. Advertising, when done well, is content we care about, preferably informed by those we trust.7. Acquiring low-quality fans through gimmicks, or focusing purely on fan acquisition is a mistake.  And relying purely on organic distribution is a mistake.  (John Yi, Head of Marketing Partnerships – Facebook)8. Using all this newfound data and insight serves to positively affect the customer experience.  It allows organizations to now leverage the investments they’ve made in social up to now.9. Social is not a marketing utopia where everything is free.  It’s pay to play.  The paid component is about driving attention.  10. We are only in the infancy of ad-targeting opportunities in social.  There’s an evolution underway from interest-based targeting to action-based targeting.11. There’s actually very little overlap of the people following you on different social platforms.  Don’t assume it’s the same audience on each.12. People who can create content and who also have an understanding of what drives that content are growing increasingly valuable.13. Oracle Social’s future is enterprise SRM, integrated across marketing, selling, service, HR and every other corner of the organization.And in case you thought those were the only gems to come out of the summit, you may want to keep an eye out for Tuesday’s Social Spotlight, ever so aptly titled “13 More Things from the Oracle Social Summit You Should Know.”

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• Workshop in Denver canceled - thanks to hurricane Isaac

  - by Mike Dietrich

  Yesterday Roy did start his journey on time to travel to Denver, CO for today's Upgrade and Migration Workshop.  But unfortunately due to the remnants of  hurricane Issac moving up the East Coast and scrambling up flight schedules Roy's flight from NYC to Denver got canceled after a 3 hour delay leaving Manchester, NH, and there was no option to arrive in Denver this morning on time. So we apologize for canceling that workshop. The local marketing department will contact you regarding an alternative date. Sorry for any inconvenience!

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• Sneak Peak: Social Developer Program at JavaOne

  - by Mike Stiles

  By guest blogger Roland Smart We're just days away from what is gunning to be the most exciting installment of OpenWorld to date, so how about an exciting sneak peak at the very first Social Developer Program? If your first thought is, "What's a social developer?" you're not alone. It’s an emerging term and one we think will gain prominence as social experiences become more prevalent in enterprise applications. For those who keep an eye on the ever-evolving Facebook platform, you'll recall that they recently rebranded their PDC (preferred developer consultant) group as the PMD (preferred marketing developer), signaling the importance of development resources inside the marketing organization to unlock the potential of social. The marketing developer they're referring to could be considered a social developer in a broader context. While it's true social has really blossomed in the marketing context and CMOs are winning more and more technical resources, social is starting to work its way more deeply into the enterprise with the help of developers that work outside marketing. Developers, like the rest of us, have fallen in "like" with social functionality and are starting to imagine how social can transform enterprise applications in the way it has consumer-facing experiences. The thesis of my presentation is that social developers will take many pages from the marketing playbook as they apply social inside the enterprise. To support this argument, lets walk through a range of enterprise applications and explore how consumer-facing social experiences might be interpreted in this context. Here's one example of how a social experience could be integrated into a sales enablement application. As a marketer, I spend a great deal of time collaborating with my sales colleagues, so I have good insight into their working process. While at Involver, we grew our sales team quickly, and it became evident some of our processes broke with scale. For example, we used to have weekly team meetings at which we'd discuss what was working and what wasn't from a messaging perspective. One aspect of these sessions focused on "objections" and "responses," where the salespeople would walk through common objections to purchasing and share appropriate responses. We tried to map each context to best answers and we'd capture these on a wiki page. As our team grew, however, participation at scale just wasn't tenable, and our wiki pages quickly lost their freshness. Imagine giving salespeople a place where they could submit common objections and responses for their colleagues to see, sort, comment on, and vote on. What you'd get is an up-to-date and relevant repository of information. And, if you supported an application like this with a social graph, it would be possible to make good recommendations to individual sales people about the objections they'd likely hear based on vertical, product, region or other graph data. Taking it even further, you could build in a badging/game element to reward those salespeople who participate the most. Both these examples are based on proven models at work inside consumer-facing applications. If you want to learn about how HR, Operations, Product Development and Customer Support can leverage social experiences, you’re welcome to join us at JavaOne or join our Social Developer Community to find some of the presentations after OpenWorld.

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• Sales & Technical Tutorials: Updated for OBI, BI-Apps and Hyperion EPM

  - by Mike.Hallett(at)Oracle-BI&EPM

    To get the latest updated OBI, BI-Apps and Hyperion EPM Sales & Technical Tutorials, goto the Oracle Business Intelligence and Enterprise Performance Management library for Partners, a compilation of pre-recorded Oracle BI & EPM online tutorials and webinars that have been delivered recently from Oracle: that you can replay at any time. Sales & Technical Tutorials for OBI, BI-Apps and Hyperion EPM.

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• SQL Saturday Atlanta: Intro To Performance Tuning

  - by Mike Femenella

  I'm looking forward to speaking in Atlanta on the 24th, will be fun to get back down that way to visit with some friends and present two topics that I really enjoy. First, an introduction to performance tuning. Performance tuning is a very wide and deep topic and we're staying close to the surface. I direct this class for newbie sql users who have less than 2 years of experience. It's all the things I wish someone would have told me in my first 2 years about what to look for when the database was slow...or allegedly slow I should say. We'll cover using profiler to find slow performing queries and how to save the data off to a table as well as a tour of other features. The difference between clustered, non clustered and covering indexes. How to look at and understand an execution plan (at a high level) and finally the difference between a temp table and a table variable and what the implications are of using either one in your code. That pretty much takes up a full hour. Second presentation, Loading Data in Real Time. It's really a presentation about partitioning but with a twist that we used at work recently to solve a need to load some data quickly and put it into production with minimal downtime. We'll cover partition functions, schemes,$partition, merge, sys.partitions and show some examples of building a set of partitioned tables and using the switch statement to move it from one table to another. Finally we'll cover the differences in partitioning between 2005 and 2008. Hope to see you there! And if you read my blog please introduce yourself!

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• Sell Yourself! Presentation

  - by Mike C

  Thanks to everyone who attended my "Sell Yourself!" presentation at SQLSaturday #61 in Washington, D.C., and thanks to NOVA SQL for setting up the event! I'm uploading the presentation deck here in PDF, original length, with new materials (I had to cut some slides out due to time limits). This deck includes a new section on recruiters and a little more information on the resume. BTW, if you're rewriting your resume I highly recommend the book Elements of Resume Style by S. Bennett. I've used it as...(read more)

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• Is Oracle certified to run on VMWare?

  - by Mike Dietrich

  This question in similar occurences gets asked during every Upgrade Workshop at least once. People would like to know if they can run an Oracle Database or Oracle Real Application Clusters or Oracle Grid Control or Oracle Fusion Middleware or ... in an VM environment with VMWare's virtualisation products. And the answer is: Yes, you can!! But ... there's a fine print you should take care on before setting up virtual environments with a different solution than XEN based Oracle VM. Please read Note:942852.1 - VMWare Certification for Oracle Products and Note:249212.1 - Support Position for Oracle Products Running on VMWare Virtualized Environments for further details: Support Status for VMware Virtualized Environments Oracle has not certified any of its products on VMware virtualized environments. Oracle Support will assist customers running Oracle products on VMware in the following manner: Oracle will only provide support for issues that either are known to occur on the native OS, or can be demonstrated not to be as a result of running on VMware. If a problem is a known Oracle issue, Oracle support will recommend the appropriate solution on the native OS. If that solution does not work in the VMware virtualized environment, the customer will be referred to VMware for support. When the customer can demonstrate that the Oracle solution does not work when running on the native OS, Oracle will resume support, including logging a bug with Oracle Development for investigation if required. If the problem is determined not to be a known Oracle issue, we will refer the customer to VMware for support. When the customer can demonstrate that the issue occurs when running on the native OS, Oracle will resume support, including logging a bug with Oracle Development for investigation if required. NOTE: Oracle has not certified any of its products on VMware. For Oracle RAC, Oracle will only accept Service Requests as described in this note on Oracle RAC 11.2.0.2 and later releases.

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• Is it possible to install ZSNES Emulator from default software sources?

  - by Mike L

  I can find it listed when I search for "zsnes" in the Ubuntu Software Center but it doesn't have the "Install" button. If I click the "More information" button I'll get a "package not found" message. Synaptic can't find this package either. (from user @REJ) I have Natty 64bit. When I run sudo apt-get install zsnes it gives the following output: Reading package lists... Done Building dependency tree Reading state information... Done Package zsnes is not available, but is referred to by another package. This may mean that the package is missing, has been obsoleted, or is only available from another source E: Package 'zsnes' has no installation candidate

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• Why would someone want to take over control of my domain name?

  - by mike jones

  I was approached by a person wanting to help me set up a website. In order to do this he has requested that I allow him to transfer my domain name to his account, for easier management. I would retain the right of usage and he would pay the bill for maintaining the name. This sounds fishy, but I can't figure out what he hopes to gain if this is a scam. Is this a common practice among 'Administrative Contacts'?

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• Powershell variables to string

  - by Mike Koerner

  I'm new to powershell. I'm trying to write an error handler to wrap around my script.  Part of the error handler is dumping out some variable settings.  I spent a while trying to do this and couldn't google a complete solution so I thought I'd post something. I want to display the $myinvocation variable. In powershell you can do this PS C:\> $myInvocation for my purpose I want to create a stringbuilder object and append the $myinvocation info.  I tried this $sbOut = new-object System.Text.Stringbuilder $sbOut.appendLine($myinvocation) $sbOut.ToString() This produces                                    Capacity                                MaxCapacity                                     Length                                    --------                                -----------                                     ------                                          86                                 2147483647                                         45 System.Management.Automation.InvocationInfo This is not what I wanted so I tried $sbOut.appendLine(($myinvocation|format-list *)) This produced                                    Capacity                                MaxCapacity                                     Length                                    --------                                -----------                                     ------                                         606                                 2147483647                                        305 Microsoft.PowerShell.Commands.Internal.Format.FormatStartData Microsoft.PowerShell.Commands.Internal.Format.GroupStartData Micros oft.PowerShell.Commands.Internal.Format.FormatEntryData Microsoft.PowerShell.Commands.Internal.Format.GroupEndData Microsoft.Powe rShell.Commands.Internal.Format.FormatEndData Finally I figured out how to produce what I wanted: $sbOut = new-object System.Text.Stringbuilder [void]$sbOut.appendLine(($myinvocation|out-string)) $sbOut.ToString() MyCommand        : $sbOut = new-object System.Text.Stringbuilder                                    [void]$sbOut.appendLine(($myinvocation|out-string))                                      $sbOut.ToString()                    BoundParameters  : {} UnboundArguments : {} ScriptLineNumber : 0 OffsetInLine     : 0 HistoryId        : 13 ScriptName       : Line             : PositionMessage  : InvocationName   : PipelineLength   : 2 PipelinePosition : 1 ExpectingInput   : False CommandOrigin    : Runspace Note the [void] in front of the stringbuilder variable doesn't show the Capacity,MaxCapacity of the stringbuilder object.  The pipe to out-string makes the output a string. It's not pretty but it works.

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• Where should I put bindings for dependency injection?

  - by Mike G

  I'm new to dependency injection and though I've really liked it so far, I'm not sure where bindings should go. I'm using Guice in Java, so some of what I say might be specific to just Guice. As I see it, there's two options: Accompanying the class(s) its needed for. Then, just write install(OtherClassModule.class) in whatever other modules want to be able to use said class. As I see it, the advantage of this is that classes that want to use it (or manage classes that want to use it) don't need to know any of the implementation detail. The issue I see is that what if two classes want to use two different versions of the same class? There's a lot of customization possible because of DI and this seems to restrict it a lot. Implemented in the module of the class(s) its needed for. It's the flip of what I said above. Now you have customization, but not encapsulation. Is there a third option? Am I misunderstanding something obvious? What's the best practice?

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• Video Presentation and Demo of Oracle Advanced Analytics & Data Mining

  - by Mike.Hallett(at)Oracle-BI&EPM

  For a video presentation and demonstration of Oracle Advanced Analytics & Data Mining  click here. (This plays a large MP4 file in a browser: access is from Google.docs, and this works best with Google CHROME). This one hour session focuses primarily on the Oracle Data Mining component of the Oracle Advanced Analytics Option along with Oracle R Enterprise and is tied to the Oracle SQL Developer Days virtual and onsite events and is presented by Oracle’s Director for Advanced Analytics, Charlie Berger, covering: Big Data + Big Data Analytics Competing on analytics & value proposition What is data mining? Typical use cases Oracle Data Mining high performance in-database SQL based data mining functions Exadata "smart scan" scoring Oracle Data Miner GUI (an Extension that ships with SQL Developer) Oracle Business Intelligence EE + Oracle Data Mining results/predictions in dashboards Applications "powered by Oracle Data Mining" for factory installed predictive analytics methodologies Oracle R Enterprise Please contact [email protected] should you have any questions. 

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• Remove Trusted Site Popup

  - by Mike Koerner

  I keep getting this The current webpage is trying to open a site in your Trusted sites list.  Do you want to allow this? Solution is here http://forums.techarena.in/technology-internet/1218469.htm To turn it off, open your browser, go to Tools > Internet Options > Security > select Trusted Sites > click Custom Level to view the browser settings. "Websites in less privileged web content zone " could be set to prompt. You may want to change the setting to enable or disable instead.

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• Get the Picture: Pinterest for Marketers

  - by Mike Stiles

  When trying to determine on which networks to conduct social marketing, the usual suspects immediately rise to the top; Facebook & Twitter, then LinkedIn (especially if you’re B2B), then maybe some Google Plus to hedge SEO bets.  So at what juncture do brands get excited about Pinterest? Pinterest has been easy for marketers to de-prioritize thanks to the perception its usage is so dominated by women. Um, what’s wrong with that? Women make an estimated 85% of all consumer purchases. So if there are indeed over 30 million US women active on it monthly, and they do 92% of the pinning, and 84% are still active on it after 4 years, when did an audience of highly engaged, very likely sales conversions become low priority? Okay, if you’re a tech B2B SaaS product like the Oracle Social Cloud, Pinterest may not be where you focus. But if you operate in the top Pinterest categories, which are truly far-reaching, it’s time to take note of Pinterest’s performance to date: 40.1 million monthly users in the US (eMarketer). Over 30 billion pins, half of which were pinned in the last 6 months. (Big momentum) 75% of usage is on their mobile app. (In solid shape for the mobile migration) Pinterest sharing grew 58% in 2013, beating Facebook, Twitter, or LinkedIn. (ShareThis) Pinterest is the 3rd most popular sharing platform overall (over email), with 48% of all sharing on tablets. Users referred by Pinterest are 10% more likely to buy on e-commerce sites and tend to spend twice that of users coming from Facebook. (Shopify) To be fair, brands haven’t had any paid marketing opportunities on that platform…until recently. Users are seeing Promoted Pins in both category and search feeds from rollout brands like Gap, ABC Family, Ziploc, and Nestle. Are the paid pins annoying users? It seems more so than other social networks, they’re fitting right in to the intended user experience and being accepted, getting almost as many click-throughs as user pins. New York Magazine’s Kevin Roose laid it out succinctly; Pinterest offers a place that’s image-centric, search-friendly, makes things easy to purchase, makes things easy to share, and puts users in an aspirational mood to buy. Pinterest is very confident in the value of that combo and that audience, with CPM rates 5x that of the most expensive Facebook ad, plus (at least for now) required spending commitments and required pin review by Pinterest for quality. The latest developments; a continued move toward search and discovery with enhancements like Guided Search to help you hone in on what interests you, Custom Categories, and the rumored Visual Search that stands to be a liberation from text. And most recently, Pinterest has opened up its API so brands can get access to deeper insights into the best search terms and categories in which to play ball, as well as what kinds of pins stand to perform best in those areas. As we learned in our rundown this week of Social Media Examiner’s Social Media Marketing Industry Report, around 50% of marketers specifically intend on upping their use of Pinterest. If you’re a big believer in fishing where the fish are, that’s probably an efficient position to take. @mikestiles @oraclesocialPhoto: Adam Lambert_Gorwyn, freeimages.com

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• How to Waste Your Marketing Budget

  - by Mike Stiles

  Philosophers have long said if you find out where a man’s money is, you’ll know where his heart is. Find out where money in a marketing budget is allocated, and you’ll know how adaptive and ready that company is for the near future. Marketing spends are an investment. Not unlike buying stock, the money is placed in areas the marketer feels will yield the highest return. Good stock pickers know the lay of the land, the sectors, the companies, and trends. Likewise, good marketers should know the media available to them, their audience, what they like & want, what they want their marketing to achieve…and trends. So what are they doing? And how are they doing? A recent eTail report shows nearly half of retailers planned on focusing on SEO, SEM, and site research technologies in the coming months. On the surface, that’s smart. You want people to find you. And you’re willing to let the SEO tail wag the dog and dictate the quality (or lack thereof) of your content such as blogs to make that happen. So search is prioritized well ahead of social, multi-channel initiatives, email, even mobile - despite the undisputed explosive growth and adoption of it by the public. 13% of retailers plan to focus on online video in the next 3 months. 29% said they’d look at it in 6 months. Buying SEO trickery is easy. Attracting and holding an audience with wanted, relevant content…that’s the hard part. So marketers continue to kick the content can down the road. Pretty risky since content can draw and bind customers to you. Asked to look a year ahead, retailers started thinking about CRM systems, customer segmentation, and loyalty, (again well ahead of online video, social and site personalization). What these investors are missing is social is spreading across every function of the enterprise and will be a part of CRM, personalization, loyalty programs, etc. They’re using social for engagement but not for PR, customer service, and sales. Mistake. Allocations are being made seemingly blind to the trends. Even more peculiar are the results of an analysis Mary Meeker of Kleiner Perkins made. She looked at how much time people spend with media types and how marketers are investing in those media. 26% of media consumption is online, marketers spend 22% of their ad budgets there. 10% of media time is spent with mobile, but marketers are spending 1% of their ad budgets there. 7% of media time is spent with print, but (get this) marketers spend 25% of their ad budgets there. It’s like being on Superman’s Bizarro World. Mary adds that of the online spending, most goes to search while spends on content, even ad content, stayed flat. Stock pickers know to buy low and sell high. It means peering with info in hand into the likely future of a stock and making the investment in it before it peaks. Either marketers aren’t believing the data and trends they’re seeing, or they can’t convince higher-ups to acknowledge change and adjust their portfolios accordingly. Follow @mikestilesImage via stock.xchng

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• 13 MORE Things from the Oracle Social Summit You Should Know

  - by Mike Stiles

  In our previous blog, we started giving those of you who couldn’t make it just a sampling of the valuable takeaways from the first annual Oracle Social Summit, held Nov 14 and 15 in Las Vegas. And while yes, 13 items is a pretty healthy sampling, we wanted to go the extra mile and give you 13 more, an indication of just how much great information came out of it.  Follow the arrow, and come on in as if you were there with us. 1. Weber Shandwick takes a 70/20/10 approach when advising clients how to allocate resources to paid social opportunities. 70% of spend should go toward paid opportunities the agency and client both know work, 20% should go toward paid social the agency knows works, and 10% should go toward experimentation. (Matt Dickman – Weber Shandwick) 2. By 2017, the technically competent CMO will spend more on IT than the CIO. (Gartner Study) 3. CIOs are focused on infrastructure. As the roles of the CMO and CIO continue coming together, those CIOs have to make a very conscious decision to get CMOs what they need. 4. It’s now harder for brands to differentiate based on product. The advantage will go to the brands that are successful in garnering customer trust. 5. More and more, enterprise software is going to start looking like the software consumers are used to seeing and using. 6. You will see brands prioritizing mobile and dropping investments in www, HTML, POS systems, etc. 7. The social graph has to be added to brands’ customer data for a more holistic view. Customers will give you the information you need if the reward is appropriate. 8. Viacom did a study that showed viewers are most honest on social. Not so much on surveys or other feedback vehicles. 9. How are you determining your influencers? Influence isn’t about reach. It’s about getting people to change behavior. 10. A mix of skills is becoming critically important in a social staff. It shouldn’t be a mixture of several disciplines, not just a bunch of “social experts.” 11. If senior management isn’t engaged, the social team is forced into guessing what might be considered a “success” by the C-suite. 12. Mobile customization will be getting big investments from brands in 2013. Brands need to provide shoppers utility, not just information. 75% will use mobile this holiday season to avoid in-store madness. 13. Data becomes information, information becomes insight, and insight becomes actionable. The Oracle Social Summit brought together brands, agencies, Oracle social experts and industry thought leaders to take a serious look at where social stands today, and where it’s headed in the near future. Given the speed of social’s evolution, attending such events (or at least reading nifty summary blogs) is a good investment in making sure your enterprise isn’t falling gradually behind.

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• cross resolution level design advice [on hold]

  - by Mike

  I was looking for some beginner advice regarding level design across multiple resolutions. I believe the answer is likely "it depends", but any input from anyone with real experience is very appreciated. Basically, I am building a 2D Super Metroid type game. If rooms/levels are to be a tiled grid, what are some general best practices for designing rooms when taking into account different resolutions? Since more or less tiles could fit vertically on a single screen depending on the resolution, is it better to design towards possibly having more of the room visible depending on the screen (with a bare minimum needed for gameplay), or should I fix the design at a certain tile height and scale the graphics?

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