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  • "Expecting A Different Result?" (2 of 3 in 'No Customer Left Behind' Series)

    - by Kathryn Perry
    A guest post by David Vap, Group Vice President, Oracle Applications Product Development Many companies already have some type of customer experience initiative in process or one that could be framed as such. The challenge is that the initiatives too often are started in a department silo, don't have the right level of executive sponsorship, or have been initiated without the necessary insight and strategic business alignment. You can't keep doing the same things, give it a customer experience name, and expect a different result. You can't continue to just compete on price or features - that is not sustainable in commoditized markets. And ultimately, investing in technology alone doesn't solve customer experience problems; it just adds to the complexity of them. You need a customer experience strategy and approach on how to execute a customer-centric worldview within your business. To develop this, you must take an outside in journey on how your customers are interacting with your business to establish a benchmark of your customers' experiences. Then you must get cross-functional alignment on what you are trying to achieve, near, mid, and long term. Your execution of that strategy should be based on a customer experience approach: Understand your customer: You need to capture the insights across interactions, channels (including social), and personas to better understand whom to serve, how to serve them, and when to serve them. Not all experiences or customers are equal, so leverage this insight to understand the strategic business objectives you need to address. Then determine which experiences can be improved immediately and which over time to get the result you need. Empower your ecosystem: You need to align your front-line employees with your strategy and give them the power, insight, and tools that allow them to cultivate a culture around strengthening the relationships with your customers. You also need to provide the transparency, access, and collaboration that enable your customers and partners to self serve and self solve and to share with ease. Adapt your business: You need to enable the discipline of agility within your organization and infrastructure so that you can innovate, tailor, and personalize experiences. This needs to be done both reactively from insight and proactively in real time so you can stay ahead of shifting market trends and evolving consumer behaviors. No longer will the old approaches provide the same returns. To compete, differentiate, and win in a world where the customer has the power, you must execute a strategy that is sure to deliver a better brand experience for your customers. Note: This is Part 2 in a three-part series. Part 1 is here. Stop back for Part 3 on November 28.

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  • Siebel 8.0 – Release Update

    Listen to Mike Betzer, Vice President, Product Strategy discuss Siebel's 8.0 release updates, customer momentum, the CRM On Demand Strategy as well as a preview into what is coming up.

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  • Why Small Businesses Should Choose Search Engine Marketing Specialists

    Search Engine Optimization (SEO) is the most effective marketing strategy there is for small business that are seeking to establish a lasting market presence. This is a strategy that helps one to create leads and site content that will in return offer high web conversion rates for the site / online business. To do this it is important that a small business owner uses the services of search engine specialists.

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  • How to Plan Your Website SEO

    It is vital that you plan and monitor your SEO strategy effectively, but where do you start? In this article we will be looking at the steps that you have to take in order to promote your website through the use of SEO. The steps that we will be discussing are important and none of these steps should be missed. If you follow all of the steps below you will be able to implement an effective SEO strategy.

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  • Oracle HCM User Group (OHUG) 2012 Conference

    - by Maria Ana Santiago
    The PeopleSoft HCM team is looking forward to a great OHUG conference and to meeting with our PeopleSoft HCM Customers there! The OHUG Global Conference 2012 will be held at the Mirage in Las Vegas, Nevada, June 18-22, 2012. With Oracle Corporation's continued support of the Global OHUG Conference, this event is one of the best opportunities PeopleSoft HCM Customers have to interact and communicate directly with PeopleSoft Strategy, Development and Support and understand the entire Oracle HCM opportunities that await. PeopleSoft HCM has 10 exciting sessions and several Meet the Experts sessions planned to highlight the value and opportunities with PeopleSoft applications. For details on the PeopleSoft HCM tracks and sessions please visit the OHUG Session Line Up page. PeopleSoft HCM will be offering an annual General Roadmap session by Tracy Martin and multiple Product specific sessions. Our PeopleSoft HCM General session will provide very valuable information on our continuous delivery strategy and upcoming HCM 9.2 release and beyond. Tracy will also address opportunities that await PeopleSoft customers with co-exist opportunities with Fusion, Taleo, Oracle BI and more. Our Product Roadmap sessions will go into product specific areas providing roadmap information for the corresponding product domains. There will also be a PeopleTools Roadmap and Vision session that will let Customers see what is new in PeopleTools and what is planned for the future. And last, but not least, PeopleSoft will be holding the annual Meet the Experts sessions. Customers who want to have focused discussions on specific areas or products can meet with PeopleSoft Strategy, Development and Support teams who will be available to discuss product features and answer Customers' questions. Don’t miss this opportunity! If you are a PeopleSoft HCM Customer, join us at OHUG! Look forward to seeing you there.

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  • Certifications in the new Certify - March 2011 Update

    - by richard.miller
    The most up-to-date certifications are now available in Certify - New Additions March 2011! What's not yet available can still be found in Classic Certify. We think that the new search will save you a ton of time and energy, so try it out and let us know. NOTE: Not all cert information is in the new system. If you type in a product name and do not find it, send us feedback so we can find the team to add it!.Also, we have been listening to every feedback message coming in. We have plans to make some improvements based on your feedback AND add the missing data. Thanks for your help!Japanese ???Note: Oracle Fusion Middleware certifications are available via oracle.com: Fusion Middleware Certifications.Certifications viewable in the new Certify SearchEnterprise PeopleTools Release 8.50, and Release 8.51 Added March 2011!Oracle DatabaseOracle Database OptionsOracle Database Clients (they apply to both 32-bit and 64-bit)Oracle BeehiveOracle Collaboration SuiteOracle E-Business Suite, Now with Release 11i & 12!Oracle Siebel Customer Relationship Management (CRM)Oracle Governance, Risk, and Compliance ManagementOracle Financial ServicesOracle HealthcareOracle Life SciencesOracle Enterprise Taxation ManagementOracle RetailOracle UtilitiesOracle Cross ApplicationsOracle PrimaveraOracle AgileOracle Transportation Management (G-L)Oracle Value Chain PlanningOracle JD Edwards EnterpriseOne (NEW! Jan 2011) 8.9+ and SP23+Oracle JD Edwards World (A7.3, A8.1, A9.1, and A9.2)Certifications viewable in Classic CertifyClassic certify is the "old" user interface. Clicking the "Classic Certify" link from Certifications > QuickLinks will take you there.Enterprise PeopleTools Release 8.49 (Coming Soon)Enterprise ManagerOther ResourcesSee the Tips and Tricks for the new Certify.Watch the 4 minute introduction to the new certify.Or how to get the most out of certify with a advanced searching and features demo with the new certify.

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  • Inheritance Mapping Strategies with Entity Framework Code First CTP5 Part 1: Table per Hierarchy (TPH)

    - by mortezam
    A simple strategy for mapping classes to database tables might be “one table for every entity persistent class.” This approach sounds simple enough and, indeed, works well until we encounter inheritance. Inheritance is such a visible structural mismatch between the object-oriented and relational worlds because object-oriented systems model both “is a” and “has a” relationships. SQL-based models provide only "has a" relationships between entities; SQL database management systems don’t support type inheritance—and even when it’s available, it’s usually proprietary or incomplete. There are three different approaches to representing an inheritance hierarchy: Table per Hierarchy (TPH): Enable polymorphism by denormalizing the SQL schema, and utilize a type discriminator column that holds type information. Table per Type (TPT): Represent "is a" (inheritance) relationships as "has a" (foreign key) relationships. Table per Concrete class (TPC): Discard polymorphism and inheritance relationships completely from the SQL schema.I will explain each of these strategies in a series of posts and this one is dedicated to TPH. In this series we'll deeply dig into each of these strategies and will learn about "why" to choose them as well as "how" to implement them. Hopefully it will give you a better idea about which strategy to choose in a particular scenario. Inheritance Mapping with Entity Framework Code FirstAll of the inheritance mapping strategies that we discuss in this series will be implemented by EF Code First CTP5. The CTP5 build of the new EF Code First library has been released by ADO.NET team earlier this month. EF Code-First enables a pretty powerful code-centric development workflow for working with data. I’m a big fan of the EF Code First approach, and I’m pretty excited about a lot of productivity and power that it brings. When it comes to inheritance mapping, not only Code First fully supports all the strategies but also gives you ultimate flexibility to work with domain models that involves inheritance. The fluent API for inheritance mapping in CTP5 has been improved a lot and now it's more intuitive and concise in compare to CTP4. A Note For Those Who Follow Other Entity Framework ApproachesIf you are following EF's "Database First" or "Model First" approaches, I still recommend to read this series since although the implementation is Code First specific but the explanations around each of the strategies is perfectly applied to all approaches be it Code First or others. A Note For Those Who are New to Entity Framework and Code-FirstIf you choose to learn EF you've chosen well. If you choose to learn EF with Code First you've done even better. To get started, you can find a great walkthrough by Scott Guthrie here and another one by ADO.NET team here. In this post, I assume you already setup your machine to do Code First development and also that you are familiar with Code First fundamentals and basic concepts. You might also want to check out my other posts on EF Code First like Complex Types and Shared Primary Key Associations. A Top Down Development ScenarioThese posts take a top-down approach; it assumes that you’re starting with a domain model and trying to derive a new SQL schema. Therefore, we start with an existing domain model, implement it in C# and then let Code First create the database schema for us. However, the mapping strategies described are just as relevant if you’re working bottom up, starting with existing database tables. I’ll show some tricks along the way that help you dealing with nonperfect table layouts. Let’s start with the mapping of entity inheritance. -- The Domain ModelIn our domain model, we have a BillingDetail base class which is abstract (note the italic font on the UML class diagram below). We do allow various billing types and represent them as subclasses of BillingDetail class. As for now, we support CreditCard and BankAccount: Implement the Object Model with Code First As always, we start with the POCO classes. Note that in our DbContext, I only define one DbSet for the base class which is BillingDetail. Code First will find the other classes in the hierarchy based on Reachability Convention. public abstract class BillingDetail  {     public int BillingDetailId { get; set; }     public string Owner { get; set; }             public string Number { get; set; } } public class BankAccount : BillingDetail {     public string BankName { get; set; }     public string Swift { get; set; } } public class CreditCard : BillingDetail {     public int CardType { get; set; }                     public string ExpiryMonth { get; set; }     public string ExpiryYear { get; set; } } public class InheritanceMappingContext : DbContext {     public DbSet<BillingDetail> BillingDetails { get; set; } } This object model is all that is needed to enable inheritance with Code First. If you put this in your application you would be able to immediately start working with the database and do CRUD operations. Before going into details about how EF Code First maps this object model to the database, we need to learn about one of the core concepts of inheritance mapping: polymorphic and non-polymorphic queries. Polymorphic Queries LINQ to Entities and EntitySQL, as object-oriented query languages, both support polymorphic queries—that is, queries for instances of a class and all instances of its subclasses, respectively. For example, consider the following query: IQueryable<BillingDetail> linqQuery = from b in context.BillingDetails select b; List<BillingDetail> billingDetails = linqQuery.ToList(); Or the same query in EntitySQL: string eSqlQuery = @"SELECT VAlUE b FROM BillingDetails AS b"; ObjectQuery<BillingDetail> objectQuery = ((IObjectContextAdapter)context).ObjectContext                                                                          .CreateQuery<BillingDetail>(eSqlQuery); List<BillingDetail> billingDetails = objectQuery.ToList(); linqQuery and eSqlQuery are both polymorphic and return a list of objects of the type BillingDetail, which is an abstract class but the actual concrete objects in the list are of the subtypes of BillingDetail: CreditCard and BankAccount. Non-polymorphic QueriesAll LINQ to Entities and EntitySQL queries are polymorphic which return not only instances of the specific entity class to which it refers, but all subclasses of that class as well. On the other hand, Non-polymorphic queries are queries whose polymorphism is restricted and only returns instances of a particular subclass. In LINQ to Entities, this can be specified by using OfType<T>() Method. For example, the following query returns only instances of BankAccount: IQueryable<BankAccount> query = from b in context.BillingDetails.OfType<BankAccount>() select b; EntitySQL has OFTYPE operator that does the same thing: string eSqlQuery = @"SELECT VAlUE b FROM OFTYPE(BillingDetails, Model.BankAccount) AS b"; In fact, the above query with OFTYPE operator is a short form of the following query expression that uses TREAT and IS OF operators: string eSqlQuery = @"SELECT VAlUE TREAT(b as Model.BankAccount)                       FROM BillingDetails AS b                       WHERE b IS OF(Model.BankAccount)"; (Note that in the above query, Model.BankAccount is the fully qualified name for BankAccount class. You need to change "Model" with your own namespace name.) Table per Class Hierarchy (TPH)An entire class hierarchy can be mapped to a single table. This table includes columns for all properties of all classes in the hierarchy. The concrete subclass represented by a particular row is identified by the value of a type discriminator column. You don’t have to do anything special in Code First to enable TPH. It's the default inheritance mapping strategy: This mapping strategy is a winner in terms of both performance and simplicity. It’s the best-performing way to represent polymorphism—both polymorphic and nonpolymorphic queries perform well—and it’s even easy to implement by hand. Ad-hoc reporting is possible without complex joins or unions. Schema evolution is straightforward. Discriminator Column As you can see in the DB schema above, Code First has to add a special column to distinguish between persistent classes: the discriminator. This isn’t a property of the persistent class in our object model; it’s used internally by EF Code First. By default, the column name is "Discriminator", and its type is string. The values defaults to the persistent class names —in this case, “BankAccount” or “CreditCard”. EF Code First automatically sets and retrieves the discriminator values. TPH Requires Properties in SubClasses to be Nullable in the Database TPH has one major problem: Columns for properties declared by subclasses will be nullable in the database. For example, Code First created an (INT, NULL) column to map CardType property in CreditCard class. However, in a typical mapping scenario, Code First always creates an (INT, NOT NULL) column in the database for an int property in persistent class. But in this case, since BankAccount instance won’t have a CardType property, the CardType field must be NULL for that row so Code First creates an (INT, NULL) instead. If your subclasses each define several non-nullable properties, the loss of NOT NULL constraints may be a serious problem from the point of view of data integrity. TPH Violates the Third Normal FormAnother important issue is normalization. We’ve created functional dependencies between nonkey columns, violating the third normal form. Basically, the value of Discriminator column determines the corresponding values of the columns that belong to the subclasses (e.g. BankName) but Discriminator is not part of the primary key for the table. As always, denormalization for performance can be misleading, because it sacrifices long-term stability, maintainability, and the integrity of data for immediate gains that may be also achieved by proper optimization of the SQL execution plans (in other words, ask your DBA). Generated SQL QueryLet's take a look at the SQL statements that EF Code First sends to the database when we write queries in LINQ to Entities or EntitySQL. For example, the polymorphic query for BillingDetails that you saw, generates the following SQL statement: SELECT  [Extent1].[Discriminator] AS [Discriminator],  [Extent1].[BillingDetailId] AS [BillingDetailId],  [Extent1].[Owner] AS [Owner],  [Extent1].[Number] AS [Number],  [Extent1].[BankName] AS [BankName],  [Extent1].[Swift] AS [Swift],  [Extent1].[CardType] AS [CardType],  [Extent1].[ExpiryMonth] AS [ExpiryMonth],  [Extent1].[ExpiryYear] AS [ExpiryYear] FROM [dbo].[BillingDetails] AS [Extent1] WHERE [Extent1].[Discriminator] IN ('BankAccount','CreditCard') Or the non-polymorphic query for the BankAccount subclass generates this SQL statement: SELECT  [Extent1].[BillingDetailId] AS [BillingDetailId],  [Extent1].[Owner] AS [Owner],  [Extent1].[Number] AS [Number],  [Extent1].[BankName] AS [BankName],  [Extent1].[Swift] AS [Swift] FROM [dbo].[BillingDetails] AS [Extent1] WHERE [Extent1].[Discriminator] = 'BankAccount' Note how Code First adds a restriction on the discriminator column and also how it only selects those columns that belong to BankAccount entity. Change Discriminator Column Data Type and Values With Fluent API Sometimes, especially in legacy schemas, you need to override the conventions for the discriminator column so that Code First can work with the schema. The following fluent API code will change the discriminator column name to "BillingDetailType" and the values to "BA" and "CC" for BankAccount and CreditCard respectively: protected override void OnModelCreating(System.Data.Entity.ModelConfiguration.ModelBuilder modelBuilder) {     modelBuilder.Entity<BillingDetail>()                 .Map<BankAccount>(m => m.Requires("BillingDetailType").HasValue("BA"))                 .Map<CreditCard>(m => m.Requires("BillingDetailType").HasValue("CC")); } Also, changing the data type of discriminator column is interesting. In the above code, we passed strings to HasValue method but this method has been defined to accepts a type of object: public void HasValue(object value); Therefore, if for example we pass a value of type int to it then Code First not only use our desired values (i.e. 1 & 2) in the discriminator column but also changes the column type to be (INT, NOT NULL): modelBuilder.Entity<BillingDetail>()             .Map<BankAccount>(m => m.Requires("BillingDetailType").HasValue(1))             .Map<CreditCard>(m => m.Requires("BillingDetailType").HasValue(2)); SummaryIn this post we learned about Table per Hierarchy as the default mapping strategy in Code First. The disadvantages of the TPH strategy may be too serious for your design—after all, denormalized schemas can become a major burden in the long run. Your DBA may not like it at all. In the next post, we will learn about Table per Type (TPT) strategy that doesn’t expose you to this problem. References ADO.NET team blog Java Persistence with Hibernate book a { text-decoration: none; } a:visited { color: Blue; } .title { padding-bottom: 5px; font-family: Segoe UI; font-size: 11pt; font-weight: bold; padding-top: 15px; } .code, .typeName { font-family: consolas; } .typeName { color: #2b91af; } .padTop5 { padding-top: 5px; } .padTop10 { padding-top: 10px; } p.MsoNormal { margin-top: 0in; margin-right: 0in; margin-bottom: 10.0pt; margin-left: 0in; line-height: 115%; font-size: 11.0pt; font-family: "Calibri" , "sans-serif"; }

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  • What to "CRM" in San Francisco? CRM Highlights for OpenWorld '12

    - by Tony Berk
    There is plenty to SEE for CRM during OpenWorld in San Francisco, September 30 - October 4! As I mentioned in my earlier post about some of the keynote sessions, Is There a Cloud Over OpenWorld?, I'm going try to highlight some key sessions to help you find the best sessions for you. Interested to find out where Oracle CRM products are headed, then find your "roadmap" session. Here are some of the sessions in the CRM Track that you might want to consider attending for products you currently own or might consider for the future. I think you'll agree, there is quite a bit of investment going on across Oracle CRM. Please use OpenWorld Schedule Builder or check the OpenWorld Content Catalog for all of the session details and any time or location changes. Tip: Pre-enrolled session registrants via Schedule Builder are allowed into the session rooms before anyone else, so Schedule Builder will guarantee you a seat. Many of the sessions below will likely be at capacity. General Session: Oracle Fusion CRM—Improving Sales Effectiveness, Efficiency, and Ease of Use (Session ID: GEN9674) - Oct 2, 11:45 AM - 12:45 PM. Anthony Lye, Senior VP, Oracle leads this general session focused on Oracle Fusion CRM. Oracle Fusion CRM optimizes territories, combines quota management and incentive compensation, integrates sales and marketing, and cleanses and enriches data—all within a single application platform. Oracle Fusion can be configured, changed, and extended at runtime by end users, business managers, IT, and developers. Oracle Fusion CRM can be used from the Web, from a smartphone, from Microsoft Outlook, or from an iPad. Deloitte, sponsor of the CRM Track, will also present key concepts on CRM implementations. Oracle Fusion Customer Relationship Management: Overview/Strategy/Customer Experiences/Roadmap (CON9407) - Oct 1, 3:15PM - 4:15PM. In this session, learn how Oracle Fusion CRM enables companies to create better sales plans, generate more quality leads, and achieve higher win rates and find out why customers are adopting Oracle Fusion CRM. Gain a deeper understanding of the unique capabilities only Oracle Fusion CRM provides, and learn how Oracle’s commitment to CRM innovation is driving a wide range of future enhancements. Oracle RightNow CX Cloud Service Vision and Roadmap (CON9764) - Oct 1, 10:45 AM - 11:45 AM. Oracle RightNow CX Cloud Service combines Web, social, and contact center experiences for a unified, cross-channel service solution in the cloud, enabling organizations to increase sales and adoption, build trust, strengthen relationships, and reduce costs and effort. Come to this session to hear from Oracle experts about where the product is going and how Oracle is committed to accelerating the pace of innovation and value to its customers. Siebel CRM Overview, Strategy, and Roadmap (CON9700) - Oct 1, 12:15PM - 1:15PM. The world’s most complete CRM solution, Oracle’s Siebel CRM helps organizations differentiate their businesses. Come to this session to learn about the Siebel product roadmap and how Oracle is committed to accelerating the pace of innovation and value for its customers on this platform. Additionally, the session covers how Siebel customers can leverage many Oracle assets such as Oracle WebCenter Sites; InQuira, RightNow, and ATG/Endeca applications, and Oracle Policy Automation in conjunction with their current Siebel investments. Oracle Fusion Social CRM Strategy and Roadmap: Future of Collaboration and Social Engagement (CON9750) - Oct 4, 11:15 AM - 12:15 PM. Social is changing the customer experience! Come find out how Oracle can help you know your customers better, encourage brand affinity, and improve collaboration within your ecosystem. This session reviews Oracle’s social media solution and shows how you can discover hidden insights buried in your enterprise and social data. Also learn how Oracle Social Network revolutionizes how enterprise users work, collaborate, and share to achieve successful outcomes. Oracle CRM On Demand Strategy and Roadmap (CON9727) - Oct 1, 10:45AM - 11:45AM. Oracle CRM On Demand is a powerful cloud-based customer relationship management solution. Come to this session to learn directly from Oracle experts about future product plans and hear how Oracle is committed to accelerating the pace of innovation and value to its customers. Knowledge Management Roadmap and Strategy (CON9776) - Oct 1, 12:15PM - 1:15PM. Learn how to harness the knowledge created as a natural byproduct of day-to-day interactions to lower costs and improve customer experience by delivering the right answer at the right time across channels. This session includes an overview of Oracle’s product roadmap and vision for knowledge management for both the Oracle RightNow and Oracle Knowledge (formerly InQuira) product families. Oracle Policy Automation Roadmap: Supercharging the Customer Experience (CON9655) - Oct 1, 12:15PM - 1:15PM. Oracle Policy Automation delivers rapid customer value by streamlining the capture, analysis, and deployment of policies across every facet of the customer experience. This session discusses recent Oracle Policy Automation enhancements for policy analytics; the latest Oracle Policy Automation Connector for Siebel; and planned new capabilities, including availability with the Oracle RightNow product line. There is much more, so stay tuned for more highlights or check out the Content Catalog and search for your areas of interest. Which session are you most interested in? Make your suggestions! But no voting for Pearl Jam or Kings of Leon. Those are after hours! 

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  • What to "CRM" in San Francisco? CRM Highlights for OpenWorld '12

    - by Richard Lefebvre
    There is plenty to SEE for CRM during OpenWorld in San Francisco, September 30 - October 4! Here are some of the sessions in the CRM Track that you might want to consider attending for products you currently own or might consider for the future. I think you'll agree, there is quite a bit of investment going on across Oracle CRM. Please use OpenWorld Schedule Builder or check the OpenWorld Content Catalog for all of the session details and any time or location changes. Tip: Pre-enrolled session registrants via Schedule Builder are allowed into the session rooms before anyone else, so Schedule Builder will guarantee you a seat. Many of the sessions below will likely be at capacity. General Session: Oracle Fusion CRM—Improving Sales Effectiveness, Efficiency, and Ease of Use (Session ID: GEN9674) - Oct 2, 11:45 AM - 12:45 PM. Anthony Lye, Senior VP, Oracle leads this general session focused on Oracle Fusion CRM. Oracle Fusion CRM optimizes territories, combines quota management and incentive compensation, integrates sales and marketing, and cleanses and enriches data—all within a single application platform. Oracle Fusion can be configured, changed, and extended at runtime by end users, business managers, IT, and developers. Oracle Fusion CRM can be used from the Web, from a smartphone, from Microsoft Outlook, or from an iPad. Deloitte, sponsor of the CRM Track, will also present key concepts on CRM implementations. Oracle Fusion Customer Relationship Management: Overview/Strategy/Customer Experiences/Roadmap (CON9407) - Oct 1, 3:15PM - 4:15PM. In this session, learn how Oracle Fusion CRM enables companies to create better sales plans, generate more quality leads, and achieve higher win rates and find out why customers are adopting Oracle Fusion CRM. Gain a deeper understanding of the unique capabilities only Oracle Fusion CRM provides, and learn how Oracle’s commitment to CRM innovation is driving a wide range of future enhancements. Oracle RightNow CX Cloud Service Vision and Roadmap (CON9764) - Oct 1, 10:45 AM - 11:45 AM. Oracle RightNow CX Cloud Service combines Web, social, and contact center experiences for a unified, cross-channel service solution in the cloud, enabling organizations to increase sales and adoption, build trust, strengthen relationships, and reduce costs and effort. Come to this session to hear from Oracle experts about where the product is going and how Oracle is committed to accelerating the pace of innovation and value to its customers. Siebel CRM Overview, Strategy, and Roadmap (CON9700) - Oct 1, 12:15PM - 1:15PM. The world’s most complete CRM solution, Oracle’s Siebel CRM helps organizations differentiate their businesses. Come to this session to learn about the Siebel product roadmap and how Oracle is committed to accelerating the pace of innovation and value for its customers on this platform. Additionally, the session covers how Siebel customers can leverage many Oracle assets such as Oracle WebCenter Sites; InQuira, RightNow, and ATG/Endeca applications, and Oracle Policy Automation in conjunction with their current Siebel investments. Oracle Fusion Social CRM Strategy and Roadmap: Future of Collaboration and Social Engagement (CON9750) - Oct 4, 11:15 AM - 12:15 PM. Social is changing the customer experience! Come find out how Oracle can help you know your customers better, encourage brand affinity, and improve collaboration within your ecosystem. This session reviews Oracle’s social media solution and shows how you can discover hidden insights buried in your enterprise and social data. Also learn how Oracle Social Network revolutionizes how enterprise users work, collaborate, and share to achieve successful outcomes. Oracle CRM On Demand Strategy and Roadmap (CON9727) - Oct 1, 10:45AM - 11:45AM. Oracle CRM On Demand is a powerful cloud-based customer relationship management solution. Come to this session to learn directly from Oracle experts about future product plans and hear how Oracle is committed to accelerating the pace of innovation and value to its customers. Knowledge Management Roadmap and Strategy (CON9776) - Oct 1, 12:15PM - 1:15PM. Learn how to harness the knowledge created as a natural byproduct of day-to-day interactions to lower costs and improve customer experience by delivering the right answer at the right time across channels. This session includes an overview of Oracle’s product roadmap and vision for knowledge management for both the Oracle RightNow and Oracle Knowledge (formerly InQuira) product families. Oracle Policy Automation Roadmap: Supercharging the Customer Experience (CON9655) - Oct 1, 12:15PM - 1:15PM. Oracle Policy Automation delivers rapid customer value by streamlining the capture, analysis, and deployment of policies across every facet of the customer experience. This session discusses recent Oracle Policy Automation enhancements for policy analytics; the latest Oracle Policy Automation Connector for Siebel; and planned new capabilities, including availability with the Oracle RightNow product line. There is much more, so stay tuned for more highlights or check out the Content Catalog and search for your areas of interest. 

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  • Find the best OpenWorld sessions for learning about UX highlights

    - by mvaughan
    By Kathy Miedema, Oracle Applications User Experience  Have you clicked through the Oracle OpenWorld 2012 catalog? It’s amazingly dense, as usual. But one thing we noticed this year is that nearly half of the sessions mention some component of user experience, which is a sea change in our world. It means that more people understand, appreciate, and desire an effective user experience, and it also means that Oracle’s investment in its next-generation applications user experience, such as Oracle Fusion Applications, is increasingly apparent and interesting to its customers. So how do you choose the user experience sessions that make the most sense for you and your organization? Read our list to find out which sessions we think offer the most value for those interested in finding out more about the Oracle Applications user experience. If you’re interested in Oracle’s strategy for its user experience: CON9438: Oracle Fusion Applications: Transforming Insight into Action10:15 - 11:15 a.m. Tuesday, Oct. 2; Moscone West – 2007 CON9467: Oracle’s Roadmap to a Simple, Modern User Experience3:30 - 4:30 p.m. Wednesday, Oct. 3; Moscone West - 3002/3004 CON8718: Oracle Fusion Applications: Customizing and Extending with Oracle Composers11:15 a.m. - 12:15 p.m. Thursday, Oct. 4; Moscone West – 2008 GEN9663: General Session: A Panel of Masterminds—Where Are Oracle Applications Headed?1:45 - 2:45 p.m. Monday, Oct. 1; Moscone North - Hall D If you’re interested in PeopleSoft/PeopleTools: GEN8928: General Session: PeopleSoft Update and Product Roadmap3:15 - 4:15 p.m. Monday, Oct. 1; Moscone West - 3002/3004 CON9183: PeopleSoft PeopleTools Technology Roadmap4:45 - 5:45 p.m. Monday, Oct. 1; Moscone West - 3002/3004 CON8932: New Functional PeopleSoft PeopleTools Capabilities for the Line-of-Business User5:00 - 6:00 p.m. Tuesday, Oct. 2; Moscone West – 3007 If you’re interested in E-Business Suite: GEN8474: General Session: Oracle E-Business Suite—Strategy, Update, and Roadmap12:15 - 1:15 p.m. Monday, Oct. 1; Moscone West - 2002/2004 CON9026: Latest Oracle E-Business Suite 12.1 User Interface and Usability Enhancements1:15 - 2:15 p.m. Tuesday, Oct. 2; Moscone West – 2016 If you’re interested in Siebel: CON9700: Siebel CRM Overview, Strategy, and Roadmap12:15 - 1:15 p.m. Monday, Oct. 1; Moscone West – 2009 CON9703: User Interface Innovations with the New Siebel “Open UI”10:15 - 11:15 a.m. Tuesday, Oct. 2; Moscone West – 2009 If you’re interested in JD Edwards EnterpriseOne: HOL10452: JD Edwards EnterpriseOne 9.1 User Interface Changes10:15 - 11:15 a.m. Wednesday, Oct. 3; Marriott Marquis - Nob Hill AB CON9160: Showcase of the JD Edwards EnterpriseOne User Experience1:15 - 2:15 p.m. Wednesday, Oct. 3; InterContinental - Grand Ballroom B CON9159: Euphoria with the JD Edwards EnterpriseOne User Experience11:45 a.m. - 12:45 p.m. Wednesday, Oct. 3; InterContinental - Grand Ballroom B If you’re interested in Oracle Fusion Applications user experience design patterns: Functional design patterns that helped create the Oracle Fusion Applications user experience are now available. Learn more about these new, reusable usability solutions and best-practices at the Oracle JDeveloper and Oracle ADF demopods during Oracle OpenWorld 2012. Or visit the OTN Lounge between 4:30 p.m. and 6 p.m. on Wednesday, Oct. 3, to talk to Ultan O'Broin from the Oracle Applications User Experience team.    Demopod location: Moscone Center, South Exhibition Hall Level 1, S-207 OTN (Oracle Technology Network) Lounge: Howard Street tent On the demogrounds: Head to the demogrounds to see new demos from the Applications User Experience team, including the new look for Fusion Applications and what we’re building for mobile platforms. Take a spin on our eye tracker, a very cool tool that we use to research the usability of a particular design. Visit the Usable Apps OpenWorld page to find out where our demopods will be located.Photo by Martin Taylor, Oracle Applications User ExperienceA tour takes place in one of the usability labs at Oracle’s headquarters in Redwood Shores, Calif. At our labs, on-site and at HQ: We are also recruiting participants for our on-site lab, in which we gather feedback on new user experience designs, and taking reservations for a charter bus that will bring you to Oracle headquarters for a lab tour Thursday, Oct. 4, or Friday, Oct. 5. Tours leave at 10 a.m. and 1:45 p.m. from the Moscone Center in San Francisco. You’ll see more of our newest designs at the lab tour, and some of our research tools in action. For more information on any OpenWorld sessions, check the content catalog, also available at www.oracle.com/openworld. For information on Applications User Experience (Apps UX) sessions and activities, go to the Usable Apps OpenWorld page.

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  • NTFS Permission Structure to allow Traversal but no Modification except in Leaf Nodes?

    - by pepoluan
    Assume there's this folder structure: D:\ --+-- Acctg --+-- Payable | +-- Receivable | +-- Fin --+-- Inv | +-- Tax | +-- Treas | +-- Mrktg --+-- Ads +-- Promo Users are not allowed to change the structure, but they are free to create & delete files & folders in the leaf nodes (i.e., the rightmost folders). AGDLP principle said that I should assign permissions on the above folders to DL-Groups. Let's say I have a G-Group of users, G-Accounting-Payable, containing users that have access to the D:\Acctg\Payable folder. The way I see it, I have two strategies: - Strategy 1 Create three DL-Groups and assign them permissions: DL-D-Acctg_T -- allowed traversal of D:\Acctg folder DL-D-Acctg-Pay_LF -- allowed listing of D:\Acctg\Payable folder contents DL-D-Acctg-Pay__RW -- allowed full permissions to the contents of D:\Acctg\Payable folder Add G-Accounting-Payable as member to all the above DL-Groups - Strategy 2 Create just one DL-Group DL-D-Acctg-Pay__RW, and assign it the proper permissions for each level of the folder. Then, add G-Accounting-Payable as member to that DL-Group. - Which strategy is the Recommended Best Practice, and why?

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  • CRM@Oracle Series: CRM Analytics

    - by tony.berk
    What is the most important factor that leads to a successful CRM deployment? Is it the overall strategy, strong governance, defined processes or good data quality? Well, it's definitely a combination of all these, but the most important differentiator from our experience is Business Intelligence. Business Intelligence or Analytics is commonly mentioned as a key aspect to successful CRM and other enterprise deployments. The good news is that Oracle provides pre-built analytics dashboards, which provide real-time, actionable insight, and tools to build custom analyses. However, success with analytics, especially in a large enterprise, still requires a strong strategy, clean data for analysis, and performance. Today's CRM@Oracle slidecast covers Oracle's strategy, architecture and key success factors for deploying CRM Analytics internally at Oracle. CRM@Oracle: CRM Analytics Click here to learn more about Oracle CRM products and here to learn about Oracle Business Intelligence Applications. Have you read our other postings in the CRM@Oracle Series? If you have a particular CRM area or function which you'd like to hear how Oracle implemented it internally, post a comment and we'll get it on our list.

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  • Oracle Customer Experience Summit @ OpenWorld

    - by Michael Seback
    Businesses worldwide are operating in a new era. Customers are taking charge of their relationships with brands, and the customer experience has become the most important differentiator and driver of business value. Where is the experience heading? And how can businesses take advantage of the customer experience revolution?  Find out from experts at a one-of-a-kind event:  Oracle Customer Experience Summit @ OpenWorld Preview the Conference Schedule for October 3 – 5, 2012 Registration - Wednesday October 3, 7:00 a.m.–6:30 p.m. Westin St. Francis, Moscone West, South, Hilton San Francisco, and Hotel Nikko Sample Sessions: The Experience Imperative - Wednesday October 3, 12:30 p.m.–2:30 p.m. Mark Hurd, President, Oracle Anthony Lye, Senior Vice President, Oracle Cloud Applications Strategy David Vap, Global Vice President, Product Development, Oracle Mike Svatek, Chief Strategy Officer, Bazaarvoice Leading the Experience Revolution - Wednesday October 3, 3:45 p.m.–4:45 p.m. Seth Godin, Best-Selling Author, Founder of Squidoo.com David Vap, Global Vice President, Product Development, Oracle Driving a Customer Experience Strategy - Wednesday October 3, 5:00 p.m.–6:00 p.m. David Vap, Global Vice President, Product Development, Oracle Matthew Banks, Senior Director, Customer Experience Solutions, Oracle Register now.

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  • Is Openness at the heart of the EU Digital Agenda?

    - by trond-arne.undheim
    At OpenForum Europe Summit 2010, to be held in Brussels, Autoworld, 11 Parc du Cinquantenaire on Thursday 10 June 2010, a number of global speakers will discuss whether it indeed provides an open digital market as a catalyst for economic growth and if it will deliver a truly open e-government and digital citizenship (see Summit 2010). In 2008, OpenForum Europe, a not-for-profit champion of openness through open standards, hosted one of the most cited speeches by Neelie Kroes, then Commissioner of Competition. Her forward-looking speech on openness and interoperability as a way to improve the competitiveness of ICT markets set the EU on a path to eradicate lock-in forever. On the two-year anniversary of that event, Vice President Kroes, now the first-ever Commissioner of the Digital Agenda, is set to outline her plans for delivering on that vision. Much excitement surrounds open standards, given that Kroes is a staunch believer. The EU's Digital Agenda promises IT standardization reform in Europe and vows to recognize global standards development organizations (fora/consortia) by 2010. However, she avoided the term "open standards" in her new strategy. Markets are, of course, asking why she is keeping her cards tight on this crucial issue. Following her speech, Professor Yochai Benkler, award-winning author of "The Wealth of Networks", and Professor Nigel Shadbolt, appointed by the UK Government to work alongside Sir Tim Berners-Lee to help transform public access to UK Government information join dozens of speakers in the quest to analyse, entertain and challenge European IT policy, people, and documents. Speakers at OFE Summit 2010 include David Drummond, Senior VP Corporate Development and Chief Legal Officer, Google; Michael Karasick, VP Technology and Strategy, IBM; Don Deutsch, Vice President, Standards Strategy and Architecture for Oracle Corp; Thomas Vinje, Partner Clifford Chance; Jerry Fishenden, Director, Centre for Policy Research, and Rishab Ghosh, head, collaborative creativity group, UNU-MERIT, Maastricht (see speakers). Will openness stay at the heart of EU Digital Agenda? Only time will show.

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  • Oracle Policy Automation at OpenWorld 2012

    - by jeffrey.waterman
    Oracle Policy Automation (OPA)atOpenWorld 2012 Oracle Policy Automation (OPA), the breakthrough policy automation platform, enables organizations to deliver: Consistent policy-based decision making throughout the organization across all channels Agile response to policy changes and analysis Transparency and auditability This year there will be: 8 sessions – combination of customer panels & product strategy sessions Standalone OPA DEMOpod – Moscone Center WEST, W044 Key highlights Hear Davin Fifield discuss the Product Roadmap for OPA (including OPA + RightNow) he will also be joined by Sean Haynes from Stewart Title who will share the success they are having with OPA. OPA Public Sector Customer Panel - This year the OPA panel consists of some of OPA’s most successful & largest customers, speakers include: Department Works & Pension (UK) Toll – Department of Defence (AU) Municipality of Sao Paulo (Brazil) SCHEDULE HIGHLIGHTS Monday October 1, 2012 SESSION ID TIME TITLE LOCATION CON9655 12:15 pm  1:15 pm PST (Pacific Standard Time) Oracle Policy Automation Roadmap: Supercharging the Customer Experience Davin Fifield, VP OPA Development, OracleSean Haynes, VP Stewart Title Westin San Francisco - Metropolitan I CON9700 12:15 m – 1:15 pm PST (Pacific Standard Time) Siebel CRM Overview, Strategy, and RoadmapGeorge Jacob - Group Vice President, CRM Applications / XML, OracleUma Welingkar - Director, Product Management, Oracle Moscone West - 2009 Wednesday October 3, 2012 SESSION ID TIME TITLE LOCATION CON8840 5.00pm – 6.00pm PST (Pacific Standard Time) Achieving Agility Through Closed-Loop Policy AutomationCustomer PanelFacilitator – Surend Dayal, Oracle Dept. Works & Pension (UK) – Haydn Leary Municipality of Sao Paulo (Brazil) - Luiz Cesar Michielin Kiel Toll (AU) – Nigel Maloney   Westin San Francisco - Franciscan I CON8952 5.00pm – 6.00pm PST (Pacific Standard Time) BPM: An Extension Strategy for Enterprise ApplicationsHarish Gaur -  OracleSrikant Subramaniam - Oracle Moscone West - 3003 Thursday October 4, 2012 SESSION ID TIME TITLE LOCATION CON11515 2:15 pm – 3:15 pm PST (Pacific Standard Time) Oracle Policy Automation + RightNow: Agile self-service and agent experiencesDavin Fifield, VP OPA Development, Oracle Westin San Francisco - City

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  • The Importance of Collaboration, Analytics, and Mobile Technologies for Modern HR

    - by HCM-Oracle
    It was 17 years ago, when a McKinsey study uncovered the “war for talent”. Today, it is no point of contention that a strong talent-centric strategy maybe the most important focus for organizations. A talent-centric organization aims at recruiting, retaining and developing the best talent.  The best employees will be able to adapt responsibilities and be able to come up with solutions to solve problems, which are important skills in today’s dynamic work environment, and arguably more important in this recessionary climate.   The notion of hiring and retaining talented employees for organizational sustainability and competitive advantage is not a new concept. But can organizations consider themselves as having a “talent-centric” strategy without up-to-date collaboration tools, HR analytics and mobile technologies in pursuit of attracting, hiring and retaining the best talent? Attend the Upcoming Webcast A webcast on June 19th at 3pm EST will reveal more results of the study. Based on original research done in collaboration between Oracle HCM and HCI, we unveil new findings that explore how critical collaboration, analytic insights and mobile technology are for supporting a talent-centric work environment. You will learn: What are the benefits to being talent-centric? How does collaboration via social networks, analytics with predictive insights and mobile technologies support the talent-centric strategy of an organization? What is the state of play for these technologies? Register Here 

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  • Only One Month to OpenWorld-San Francisco!

    - by Stephen Slade
    From around the world, the city is expecting 50,000+ guests to flock to this annual extravaganza.  Over 2,000 sessions will focus on Oracle’s latest product offerings, customer case studies, panels of experts and a variety of other hardware, technology, middleware and applications. For those interested  in the latest capabilities delivered by Oracle’s supply chain applications, the ‘Focus-On’ documents are now avaiable to help guide you in your schedule builder. Schedule builder allows the capability to create a personalized agenda for the sessions you wish to attend, such as: Monday October 1, 2012 TIME TITLE LOCATION  3:15 pm –4:15 pm General Session: Supply Chain Management—Strategy, Update, and Roadmap Richard Jewell, Senior Vice President, Applications Development, Oracle Moscone West Level 2 Room 3014 Tuesday October 2, 2012 TIME TITLE LOCATION  10:15 am –11:15 am Oracle Fusion Supply Chain Management: Overview, Strategy, Customer Experiences, and Roadmap Jon Chorley, CSO & VP, Product Strategy, Oracle Moscone West  Level 2 Room 2006 There is an exciting lineup of about 100 supply chain sessions at OpenWorld. Contact your sales rep or Oracle Partner to obtain a copy of the most current Focus-On document, segmented by pillars such as Manufacturing, Maintenance/EAM, Value Chain Planning, Value Chain Execution, Procurement and Agile/Product Lifecycle Management.  They will provide you with a better informed view to schedule your time in San Francisco.

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  • Business Forecast: Cloudy with a Chance to Gain

    - by Oracle OpenWorld Blog Team
    Join us at Oracle OpenWorld to learn how Oracle’s cloud solutions are transforming how customers do business.  Whether you’re interested in public, private or managed clouds, Oracle has a cloud session for you.  The Oracle Cloud Computing track offers an in-depth look at Oracle’s comprehensive cloud offerings, with featured keynotes by Oracle executives Larry Ellison and Thomas Kurian, eight general sessions, and more than 300 sessions and demos. Catch these must-see sessions: Keynotes Hardware and Software, Engineered to Work Together: Why It’s A Different Approach (Larry Ellison, Sunday, September 30 at 5:00 p.m.) The Oracle Cloud: Oracle’s Cloud Platform and Applications Strategy (Thomas Kurian, Tuesday, October 2 at 8:00 a.m.) The Oracle Cloud: Where Social Is Built In (Larry Ellison, Tuesday, October 2 at 2:45 p.m.) General Sessions The Future of Development for Oracle Fusion - From Desktop to Mobile to Cloud (Monday, October 1 at 10:45 a.m.) Oracle Fusion Applications - Overview, Strategy, and Roadmap (Monday, October 1 at 10:45 a.m.) Overview of Oracle’s Public Cloud Strategy (Monday, October 1 at 12:15 p.m.) Overview of Oracle’s Public Cloud for Database and Application Developers (Monday, October 1 at 1:45 p.m.) Building and Managing a Private Oracle Database Cloud (Monday, October 1 at 3:15 p.m.) Building and Managing a Private Oracle Java and Middleware Cloud (Monday, October 1 at 4:45 p.m.) Building Mobile Applications with Oracle Cloud (Monday, October 1 at 4:45 p.m.) Using Enterprise Manager to Manage Your Own Private Cloud (Tuesday, October 2 at 11:45 a.m.) Breakthrough Efficiency in Private Cloud Infrastructure (Tuesday, October 2 at 1:15 p.m.) To stay in touch with Oracle Cloud announcements, follow us on Twitter @OracleCloudZone or Like us on Facebook.

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  • Oracle Financials In the News

    - by Di Seghposs
    Coming off of OpenWorld and all the excitement around Oracle’s “Cloud” strategy, we thought we’d share what others had to say recently about Oracle’s financial solutions in and out of the cloud: Information Management, the educated reader’s choice for the latest news, commentary and feature content serving the information technology and business community, had an interesting blog post from Bill McNee of Saugatuck Technology, entitled, “A Bull Market for Finance Cloud Apps”. In the post, he highlights Oracle as one of the ‘significant players’ in the space… Oracle: As recently announced, Oracle is now aggressively marketing its Oracle Fusion Financials Cloud Service to midsize and large enterprise customers. While we anticipate that this solution set will primarily appeal to a portion of the existing Oracle customer footprint, rather than taking share from competitors, it is embedding some strong mobile and social capabilities that should help it gain traction. Read the full article - “A Bull Market for Finance Cloud Apps” Ventana Research, a leading benchmark research and advisory services firm, made mention to Oracle Fusion Financials in a recent blog post. While we all know ‘boring is cool’, it was cool to see Robert Kugel, SVP Research, discussing Oracle’s Fusion Financials strategy. Here’s some excerpts: “For at least the next five years I believe Oracle has a good strategy, because the transition from the existing Oracle ERP offerings to Fusion Financials can be less painful than similar migrations…” “Deploying Fusion GL can facilitate a more consistent and faster way to execute finance department functions.” “Fusion Financials is the go-forward accounting and financial applications suite that will coexist…” “Whether or not it’s time to migrate, I think all users of Oracle’s E-Business Suite, Oracle Applications, PeopleSoft and JD Edwards software should consider Fusion GL as part of an ongoing program to extract more value from their core financial systems.” Read the full article - “Oracle Fusion Financials: Boring is Cool”

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  • Customer retention - why most companies have it wrong

    - by Michel Adar
    At least in the US market it is quite common for service companies to offer an initially discounted price to new customers. While this may attract new customers and robe customers from competitors, it is my argument that it is a bad strategy for the company. This strategy gives an incentive to change companies and a disincentive to stay with the company. From the point of view of the customer, after 6 months of being a customer the company rewards the loyalty by raising the price. A better strategy would be to reward customers for staying with the company. For example, by lowering the cost by 5% every year (compound discount so it does never get to zero). This is a very rational thing to do for the company. Acquiring new customers and setting up their service is expensive, new customers also tend to use more of the common resources like customer service channels. It is probably true for most companies that the cost of providing service to a customer of 10 years is lower than providing the same service in the first year of a customer's tenure. It is only logical to pass these savings to the customer. From the customer point of view, the competition would have to offer something very attractive, whether in terms of price or service, in order for the customer to switch. Such a policy would give an advantage to the first mover, but would probably force the competitors to follow suit. Overall, I would expect that this would reduce the mobility in the market, increase loyalty, increase the investment of companies in loyal customers and ultimately, increase competition for providing a better service. Competitors may even try to break the scheme by offering customers the porting of their tenure, but that would not work that well because it would disenchant existing customers and would be costly, assuming that it is costlier to serve a customer through installation and first year. What do you think? Is this better than using "save offers" to retain flip-floppers?

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  • Arrow ECS Oracle OpenWorld update

    - by mseika
    A date to mark in your diaries now! On Tuesday 23rd October will be holding our post Oracle OpenWorld Oracle. Covering all the important announcements from Oracle OpenWorld, this must attend event will be held in the Royal Exchange, London. The full agenda and speaker line up is being finalised but we will cover all the major strategy and product announcements from Oracle OpenWorld, FY 13 Channel Strategy and Partnering with Arrow ECS. Oracle OpenWorld a Channel Perspective, David Tweddle - Head of UK Alliance and Channel Hardware Announcements, Christopher Lindsay - Oracle Hardware EMEA Software Announcements, speaker to be confirmed Arrow ECS Focus and Strategy, Simon Rushbrook - Business Development Manager, Arrow ECS Summary and close, Nick Tinsley - Sales Director Who should attend? The event is subject Oracle NDA and is aimed at sales and pre-sales personal within your organisation. This event will commence at 12.30 with lunch, presentations will start at 1.30 and will close at 4.30 followed by drinks and networking. Full details to follow shortly but save the date and register now. Date & Time Tuesday 23rd October 201212.30pm - 4.30pm Post event drinks will be servedfrom 4.30pm Location London OfficeEntrance 2, Fourth Floor,The Royal Exchange,London, EC3V 3LN Click here for directions >

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