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  • Oracle Systems and Solutions at CloudExpo NY 2012

    - by ferhat
    Oracle's Larry Ellison and Mark Hurd just unveiled industy's broadest cloud strategy on June 6, with services based on industry standards, with 100+ enterprise applications live in the Cloud today!  The broadest strategy to support your journey along the cloud in any path chose, at any pace your business require and need. This is great assurance for your journey into the clouds as it is, at the same time, quite a temptation, don't you think? We will be at the Cloud Expo Conference to take place June 11-14 in New York. Oracle is Platinum Plus sponsor of 10th International  Cloud Computing Conference & Expo 2012 East. Oracle is also glad to offer complimentary VIP Gold Passes to the conference. We wish everyone a great and productive time with all  the fellow cloudsters.  We, the systems solutions group at Oracle, have prepared Oracle Optimized Solution for Enterprise Cloud Infrastructure to help you start your Infrastructure-as-a-Service with ease, confidence, speed, and savings.  In this solution we are now bringing together the power of Oracle Solaris and SPARC T4 servers. We will be at the Cloud Bootcamp on Wednesday June 13th discussing how this combination can maximize return on investment and help organizations manage costs for their existing infrastructures or for new enterprise cloud infrastructure design. We will also be at the Expo floor #511 throughout the Cloud Expo conference. Join us for the keynote, general session, and technical sessions with Oracle: Keynote Session: A Pragmatic Journey to the Cloud , Tuesday, June 12, 2012 General Session: Oracle Cloud - An Enterprise Cloud for Business-Critical Applications , Monday, June 11, 2012 Conference Session: Accelerate Enterprise Cloud Deployment and Gain Total Cloud Control, Monday, June 11, 2012 Conference Session: The Java EE 7 Platform: Developing for the Cloud, Monday, June 11, 2012 Conference Session: Integrating Big Data into Your Data Center: A Big Data Reference Architecture, Monday, June 11, 2012 Conference Session: Borderless Applications in the Cloud with Oracle VM and Oracle Virtual Assembly Builder, Tuesday, June 12, 2012 Conference Session: Building a Private, Public, or Hybrid Cloud? Simplify Your Cloud with Oracle’s Complete Cloud Solution,Tuesday, June 12, 2012 Cloud Boot Camp: Building Private IaaS with Oracle Solaris and SPARC, Wednesday, June 13, 2012

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  • What's New in Business Analytics at Oracle?

    - by jmorourke
    Business Analytics, which includes Business intelligence and Enterprise Performance Management, are top priorities for IT and Finance executives in 2012.  Some of the hot market trends and topics include managing big data, mobile information access, in-memory computing, advanced analytics, predictive modeling, leveraging unstructured data, as well as risk and performance management.  Find out what Oracle is doing about all of this, and what’s new from the market leader in Business Analytics by attending our live webcast event on April 4th titled “Introducing Oracle’s Business Analytics Strategy”.  At this event, you’ll hear about Oracle’s strategy for Business Analytics from Mark Hurd, Oracle President and you can learn about the latest advancements in Oracle’s Business Analytics solutions from Balaji Yelamanchili, SVP of Analytics and Performance Management. The keynote session from Mark and Balaji will be followed by breakout sessions that provide a more in-depth look at what’s new in specific product areas including the latest release of Oracle’s Hyperion Enterprise Performance Management suite, Oracle Business Intelligence Applications and Exalytics In-Memory Machine, Oracle Endeca Information Discovery, Big Data and Advanced Analytics solutions. This event will provide a great opportunity to hear about what’s new in Business Analytics at Oracle, and for attendees to pose questions to Oracle experts during live chat sessions.  Here’s a link to the registration page, and more details about the April 4th event.  We hope to see you (virtually) there! http://www.oracle.com/us/corporate/events/business-analytics/index.html Also, use the following hashtag to follow along on Twitter and share comments during the webcast and Q&A sessions:  #oracleanalytics

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  • Using Oracle WebCenter Content for Solving Government Content-Centric Business Problems

    - by Lance Shaw
    Organizations are seeing unprecedented amounts of unstructured information such as documents, images, e-mails, and rich media files. Join us December 12th to learn about how Oracle WebCenter Content can help you provide better citizen services by managing the content lifecycle, from creation to disposition, with a single repository.  With Oracle WebCenter Content, organizations can address any content use case, such as accounts payable, HR on-boarding, document management, compliance, records management, digital asset management, or website management.  If you have multiple content silos and need a strategy for consolidating your unstructured content to reduce costs and complexity, please join us to hear from Shahid Rashid, Oracle WebCenter Development, and Oracle Pillar Partner, Fishbowl Solutions, and learn how you can create the foundation for content-centric business solutions.  •        Solve the problem of multiple content silos (content systems, file systems, workspaces) •        Fully leverage your content across applications, processes and departments •        Create a strategy for consolidating your unstructured content to reduce costs and infrastructure complexity •        Comply with regulations and provide audit trails while remaining agile •        Provide a complete and integrated solution for managing content directly from Oracle Applications (E-Business Suite, PeopleSoft, Siebel, JD Edwards) Join us on December 12th at 2pm ET, 11am PT to learn more!

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  • Why does TDD work?

    - by CesarGon
    Test-driven development (TDD) is big these days. I often see it recommended as a solution for a wide range of problems here in Programmers SE and other venues. I wonder why it works. From an engineering point of view, it puzzles me for two reasons: The "write test + refactor till pass" approach looks incredibly anti-engineering. If civil engineers used that approach for bridge construction, or car designers for their cars, for example, they would be reshaping their bridges or cars at very high cost, and the result would be a patched-up mess with no well thought-out architecture. The "refactor till pass" guideline is often taken as a mandate to forget architectural design and do whatever is necessary to comply with the test; in other words, the test, rather than the user, sets the requirement. In this situation, how can we guarantee good "ilities" in the outcomes, i.e. a final result that is not only correct but also extensible, robust, easy to use, reliable, safe, secure, etc.? This is what architecture usually does. Testing cannot guarantee that a system works; it can only show that it doesn't. In other words, testing may show you that a system contains defects if it fails a test, but a system that passes all tests is not safer than a system that fails them. Test coverage, test quality and other factors are crucial here. The false safe feelings that an "all green" outcomes produces to many people has been reported in civil and aerospace industries as extremely dangerous, because it may be interepreted as "the system is fine", when it really means "the system is as good as our testing strategy". Often, the testing strategy is not checked. Or, who tests the tests? I would like to see answers containing reasons why TDD in software engineering is a good practice, and why the issues that I have explained above are not relevant (or not relevant enough) in the case of software. Thank you.

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  • How do create an encrypted system with multiple Linux distributions?

    - by niels
    A few weeks ago I created a completely encrypted system on a notebook and must say I like the idea. It's a little bit annoying to enter the password on every boot, but it's nice to know even if I loose the computer I don't give my data to other people. With the alternate-cd it's easy to do. Now I have to setup a new system where I want to combine the new idea with my usual usage strategy. There I have more partitions: 3 system, Home, Different Data-Partitions for vm-data, photo-data and mp3-data. The background is that I prefer not to update a system. I prefer to install the new version parallel to the old system. So I can easily test it. Obviously the Data-Partitions are used for both systems. My questions is, how can I easily combine both my strategy and the crypto-approach? Or is it impossible. The way to do the crypted stuff by hand is in my eyes to complicated.

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  • Oracle Partner Days and Oracle Days are coming to a city in EMEA near you!

    - by Javier Puerta
    Oracle Partner Days A new round of Oracle Partner Days is coming to a large number of European cities. These events are exclusive for Oracle partners and will deliver to you real Business return on your OPN membership.You will hear the business opportunities coming from the adoption of the entire Oracle stack, the latest products value propositions and related sales strategy and be able to connect directly with Oracle executives and find new business opportunities with other partners in your region.The EMEA Oracle Partner Days are Local/Regional live events targeting the key contacts in sales and consultancy delivering Oracle strategy, engaging around the several perspectives of the Oracle portfolio, executive keynotes and deep dive Business content-related breakout sessions. The first city will be Frankfurt, on Oct. 29. Check the full list to find an Oracle Partner Day in a city near you. Oracle Days Oracle Days will be hosted after Oracle OpenWorld across EMEA, along October and November. By attending an Oracle Day, customers and partners can: Learn about how to leverage the power of the Oracle stack, by hearing customer case studies about successful business transformation, and by following cross-stack solution tracks within the agenda Discuss key issues for business and IT executives in cloud, big data, social, and mobile solutions, and network with peers who are facing the same challenges Meet Oracle experts and watch live demos of new products Get the latest news from Oracle OpenWorld. See full calendar and cities here

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  • IIM Calcutta &ndash; EPBM 14 &ndash; Campus Visit &ndash; Day 2 &ndash; IS_Strategy and Internationa

    - by Ram Shankar Yadav
    Hey Guys~ So the second day of the week starts, and we were all set for coming sessions on : - IS & Strategy and, - Changing Geo-politics & Business Environment We did our daily chores, rushed for breakfast, and reached Auditorioum, almost on time. IS & Strategy session was quite informative and interactive, and the prof. gave lot of examples, and it really gives us solid understanding by relating things with examples. Then goes the lunch, but the IS session over shoot for 15 minutes so our idea of taking a nap in lunch was not working out, but anyway we did our lunch and tried to sleep for 10-15 minutes. We got back and session on International Business started. Frankly, it’s a great topic, but we had tough time to be attentive, and it was hard to keep ourselves awake :P Anyhow the session came to an end, and we went to Library, and roamed around campus. Got back, had dinner, and went for a night walk, and ice-cream party. Lastly we did went to the platform inside the lake, and had a gag session, got back and  did “ITC eChaupal” case study. We have planned to visit Kali Mandir tomorrow, so I’ve to sleep for few hours…GN! Stay tuned for more… ram :)

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  • Oracle OpenWorld Key Financials Sessions

    - by Theresa Hickman
    Oracle OpenWorld is just around the corner on Sept. 19-23, 2010 at Moscone Center in San Francisco, California. There will be about 70 financial sessions across all the financials product lines: e-Business Suite, JD Edwards, PeopleSoft, and Fusion. I wanted to highlight some of the key financials sessions: Oracle E-Business Financials: Vision, Release Overview, and Product Roadmap: This session provides a comprehensive overview of Oracle's product strategy for Oracle Financials. This cornerstone session for Oracle Financials includes customer successes with Oracle Financials Release 12.1. Value of Upgrading to Release 12.1 for Oracle Financials: This session provides best practices and lessons learned from customers that have already upgraded to Release 12 and 12.1. PeopleSoft Financial Management Solutions High-Value Roadmap into Release 9.2: This session reviews the roadmap candidate ideas for Release 9.2 and discusses PeopleSoft Financials integration with Oracle solutions, such as Hyperion, Governance, Risk, and Compliance (GRC), and business intelligence products. Oracle Fusion Financials Overview: Terrance Wampler, the VP of Financials Product Strategy, and Rondy Ng, Group VP of Financial Applications Development, will discuss the key product differentiators to help customers understand the value that Oracle Fusion Financials can bring to their organizations. Answers to the Top 10 Questions About Oracle Fusion Financials: This session talks about how Oracle Fusion Financials can coexist with customers' existing investments in e-Busines Suite, PeopleSoft, and JD Edwards. It will also highlight the advantages of the Oracle Fusion technology stack, migration of existing applications to Oracle Fusion, and the role of codevelopment partners, such as Infosys. The panel will also accept questions from the attendees in order to address other questions customers may have about Oracle Fusion. In addition, the following sessions will discuss how customers who are currently using JD Edwards, PeopleSoft, and e-Business Suite can coexist with Fusion Financials without major disruption of existing applications. Customers will learn how they can adopt portions of Oracle Fusion Financials to deliver value-add functionality while maintaining and extending their current deployment of Oracle applications. Understanding Oracle Fusion Financials for JD Edwards Customers Understanding Oracle Fusion Financials for PeopleSoft Customers Understanding Oracle Fusion Financials for Oracle E-Business Suite Customers For more information and to register for OpenWorld, see www.oracle.com/openworld.

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  • Design of input files reading when it comes to defaults/transformations

    - by Stefano Borini
    Suppose you have an application that reads an input file, on a language that does not support the concept of None. The input is read, parsed, and the contents are stored on a structure for later use. Now, in general you want to keep into account transformation of the data from the input, such as adding default values when not specified, or adding full path information to relative path specified in the input. There are two different strategies to achieve this. The first strategy is to perform these transformations at input file reading time. In practice, you put all the intelligence into the input parser, and your application has no logic to deal with unexpected circumstances, such as an unspecified value. You lose the information of what was specified and what wasn't, but you gain in black-boxing the details. Your "running code" needs that information in any case and in a proper form, and is not concerned if it's the default or a user-specified information. The second strategy is to have the file reader a real one-to-one mapper from the file to a memory-stored object, with no intelligent behavior. unspecified values are not filled (which may however be a problem in languages not supporting None) and data is stored verbatim from the file. The intelligence for recovery must now go into the "running code", which must check what was specified in the file, eventually fall back to a default, or modify the input properly before using it. I would like to know your opinion on these two approaches, and in particular which one you found the most frequently implemented.

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  • NBC Sports Chooses Oracle for Social Relationship Management

    - by Pat Ma
    0 0 1 247 1411 involver 11 3 1655 14.0 Normal 0 false false false EN-US JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; } NBC Sports wanted to engage fans, grow their audience, and give their advertising customers more value. They wanted to use social media to accomplish this. NBC Sports recognized that sports in inherently social. When you watch a game at the stadium or at home, you’re chatting with the people around you, commenting on plays, and celebrating together after each score. NBC Sports wanted to deliver this same social experience via social media channels. NBC Sports used Oracle Social Relationship Management (SRM) to create an online sporting community on Facebook. Fans can watch sporting events live on NBC television while participating in fan commentary about the event on Facebook. The online fan community is extremely engaged – much like fans in a sporting stadium would be during a game. NBC Sports also pose sporting questions, provide sporting news, and tie-in special promotions with their advertisers to their fans via Facebook. Since implementing their social strategy, NBC Sports has seen their fans become more engaged, their television audience grow, and their advertisers happier with new social offerings. To see how Oracle Social Relationship Management can help create better customer experiences for your company, contact Oracle here. Watch NBC Sports Video: Mark Lazarus, Chairman, NBC Sports Group, describes how Oracle Cloud’s SRM tools helped the broadcaster engage with their fans on social media channels. Watch Thomas Kurian Keynote: Thomas Kurian, Executive Vice President of Product Development, Oracle, describes Oracle’s Cloud platform and application strategy, how it is transforming business management, and delivering great customer experiences here.

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  • Five Ideas: Project Management

    - by Sylvie MacKenzie, PMP
     Except from Profit Magazine “For everyone to put on the project manager hat and standardize the way every single thing is done means that now the whole organization is on the same page as to what needs to occur from the time a hurricane hits Haiti and when a boat pulls in to unload supplies.” —Rich D’Addario, consulting project manager in the Primavera Global Business Unit at Oracle, on helping AmeriCares deliver aid to Haiti “Primavera P6 Analytics generates information that can help organizations improve their utilization and trim down overall operating costs. But more importantly, it gives organizations improved visibility.” —Yasser Mahmud, vice president of product strategy and industry marketing in Oracle’s Primavera Global Business Unit “Organizations are constantly looking for ways to improve the speed and precision of their decisions and work without creating environments and systems that limit their personnel through rigid structures and inflexible processes. The latest release of Primavera Portfolio Management meets this demand by further streamlining processes and supporting enhanced decision-making, helping drive better value from portfolios. In addition, the new UI clearly demonstrates Oracle's commitment to providing a seamlessly integrated enterprise project portfolio management product suite.” —Mike Sicilia, senior vice president, Oracle's Primavera “Make it a business project, not an IT project. All levels of functional management must have ownership, responsibility, and accountability for the success of the implementation.” —from Eaton Operations Services Manager Marcos Baccetto's 9 Project Management Tips “AEC firms must strategically pursue standardization opportunities in the project management area while preserving the spirit of entrepreneurism and flexibility at an individual project manager level. An enterprise technology platform doesn't only help with standardization of key project management processes across the enterprise; it also improves performance management, team collaboration and client specific reporting at an individual project level.” —Maneesh Chhabra is a director of Industry Strategy and Insight at Oracle

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  • How to get initial API right using TDD?

    - by Vytautas Mackonis
    This might be a rather silly question as I am at my first attempts at TDD. I loved the sense of confidence it brings and generally better structure of my code but when I started to apply it on something bigger than one-class toy examples, I ran into difficulties. Suppose, you are writing a library of sorts. You know what it has to do, you know a general way of how it is supposed to be implemented (architecture wise), but you keep "discovering" that you need to make changes to your public API as you code. Perhaps you need to transform this private method into strategy pattern (and now need to pass a mocked strategy in your tests), perhaps you misplaced a responsibility here and there and split an existing class. When you are improving upon existing code, TDD seems a really good fit, but when you are writing everything from scratch, the API you write tests for is a bit "blurry" unless you do a big design up front. What do you do when you already have 30 tests on the method that had its signature (and for that part, behavior) changed? That is a lot of tests to change once they add up.

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  • Requiring multithreading/concurrency for implementation of scripting language

    - by Ricky Stewart
    Here's the deal: I'm looking at designing my own scripting/interpreted language for fun. I'm only in the planning stages right now; I want to make sure I have a very strong hold on exactly how I will implement everything before I start coding. What I'm currently struggling with is concurrency. It seems to me like an easy way to avoid the unpredictable performance that comes with garbage collection would be to put the garbage collector in its own thread, and have it run concurrently with the interpreter itself. (To be clear, I don't plan to allow the scripts to be multithreaded themselves; I would simply put a garbage collector to work in a different thread than the interpreter.) This doesn't seem to be a common strategy for many popular scripting languages, probably for portability reasons; I would probably write the interpreter in the UNIX/POSIX threading framework initially and then port it to other platforms (Windows, etc.) if need be. Does anyone have any thoughts in this issue? Would whatever gains I receive by exploiting concurrency be nullified by the portability issues that will inevitably arise? (On that note, am I really correct in my assumption that I would experience great performance gains with a concurrent garbage collector?) Should I move forward with this strategy or step away from it?

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  • Oracle Enterprise Manager 12c Anniversary at Open World General Session and Twitter Chat using #em12c on October 2nd

    - by Anand Akela
    As most of you will remember, Oracle Enterprise Manager 12c was announced last year at Open World. We are celebrating first anniversary of Oracle Enterprise Manager 12c next week at Open world. During the last year, Oracle customers have seen the benefits of federated self-service access to complete application stacks, elastic scalability, automated metering, and charge-back from capabilities of Oracle Enterprise manager 12c. In this session you will learn how customers are leveraging Oracle Enterprise Manager 12c to build and operate their enterprise cloud. You will also hear about Oracle’s IT management strategy and some new capabilities inside the Oracle Enterprise Manager product family. In this anniversary general session of Oracle Enterprise Manager 12c, you will also watch an interactive role play ( similar to what some of you may have seen at "Zero to Cloud" sessions at the Oracle Cloud Builder Summit ) depicting a fictional company in the throes of deploying a private cloud. Watch as the CIO and his key cloud architects battle with misconceptions about enterprise cloud computing and watch how Oracle Enterprise Manager helps them address the key challenges of planning, deploying and managing an enterprise private cloud. The session will be led by Sushil Kumar, Vice President, Product Strategy and Business Development, Oracle Enterprise Manager. Jeff Budge, Director, Global Oracle Technology Practice, CSC Consulting, Inc. will join Sushil for the general session as well. Following the general session, Sushil Kumar ( Twitter user name @sxkumar ) will join us for a Twitter Chat on Tuesday at 1:00 PM to 2:00 PM.  Sushil will answer any follow-up questions from the general session or any question related to Oracle Enterprise Manager and Oracle Private Cloud . You can participate in the chat using hash tag #em12c on Twitter.com or by going to  tweetchat.com/room/em12c (Needs Twitter credential for participating).  You could pre-submit your questions for Sushil using any of the social media channels mentioned below. Stay Connected: Twitter |  Face book |  You Tube |  Linked in |  Newsletter

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  • Best approach to accessing multiple data source in a web application

    - by ced
    I've a base web application developed with .net technologies (asp.net) used into our LAN by 30 users simultanousley. From this web application I've developed two verticalization used from online users. In future i expect hundreds users simultanousley. Our company has different locations. Each site use its own database. The web application needs to retrieve information from all existing databases. Currently there are 3 database, but it's not excluded in the future expansion of new offices. My question then is: What is the best strategy for a web application to retrieve information from different databases (which have the same schema) whereas the main objective performance data access and high fault tolerance? There are case studies in the literature that I can take as an example? Do you know some good documents to study? Do you have any tips to implement this task so efficient? Intuitively I would say that two possible strategy are: perform queries from different sources in real time and aggregate data on the fly; create a repository that contains the union of the entities of interest and perform queries directly on repository;

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  • YOUR FREE, EXCLUSIVE, ONLINE UPDATE ON FANTASTIC NEW ORACLE PARTNER OPPORTUNITIES - REGISTER TODAY!

    - by Claudia Costa
    New products. New specializations. New opportunities.There really has never been a better time to be an Oracle partner! Find out exactly what Oracle's "Software. Hardware. Complete" strategy, and the latest developments in the OPN Specialized program, mean for your business.   Register now for the Oracle PartnerNetwork Days Virtual Event on the 29th of June at 11:00h to learn: How to use Oracle's uniquely comprehensive technology stack to grow your business How specialization with Oracle can significantly improve your competitive position How the Oracle PartnerNetwork is evolving to help you succeed Highlights include important updates from Oracle EMEA strategy, partner and product leaders, a live link to the Oracle FY11 Global Partner Kickoff, and interviews with local Oracle partners that are already enjoying the benefits of specialization. The event will also feature: ·         Live Q&A sessions with our speakers, ·         Virtual information booths packed with useful information ·         Opportunities to network with Oracle experts and your peers. ·         Special guest speaker is a former Microsoft executive who has used the principles of specialization with spectacular results to become one of the world's most successful social entrepreneurs. Plus, at the end of the event, you can submit your feedback form for your chance to win two passes to Oracle OpenWorld in San Francisco this September! CLICK HERE TO REGISTER NOW!

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  • Webcast Series Part II: Integrated Infrastructure and Lifecycle Solutions for Capital Assets - A New Delivery Model

    - by Melissa Centurio Lopes
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif";} Register today for the second part of this webcast series on Thursday, November 29, 2012 10:00 a.m. PT/ 1:00 p.m. ET Project Portfolio Management solutions have immediate and lasting impact o both Provider’s and Contractor’s bottom lines by helping to manage the costs and risks of healthcare infrastructure projects from planning through handing-over and operating. During this Webcast, Integrated Infrastructure and Lifecycle Solutions for Capital Assets - A New Delivery Model, Garrett Harley and Thomas Koulouris will continue their discussion on Healthcare Infrastructure strategy changes and will cover the following topics: The shift in the Healthcare infrastructure strategy and how it will impact providers and contractors The Integrated Infrastructure & Lifecycle Solutions for Capital Assets and how these solutions help your business Communication and integration between providers and contractors and why it is so important to your bottom line The new integrated delivery system in Healthcare infrastructure and how Project Portfolio Management is so critical to the success of that system.

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  • A Modern Marketing Marvel: Eloqua Experience 2013

    - by kristin.jellison
    Hey there, partners— You’d be hard pressed to find a more convincing example of modern marketing than the one that descended upon San Francisco last week. We’re talking about Eloqua Experience 2013, of course. It is remarkable that a marketing technology conference has become a case study in successful 21st-century marketing practices. Eloqua Experience 2013 (#EE13) was all about customer-focused, targeted messaging, multichannel content, analytics and real-time multiscreen engagement. It made for a busy, yet interactive experience for over 2,000 eager attendees. This year’s event brought together some of the world’s most innovative marketers for three days of immersive sessions covering marketing best practices, customer stories and deep-dive technical classes. With 70 breakout sessions, product announcements, and a special conversation with Vince Gilligan, creator and executive producer of “Breaking Bad,” #EE13 brought a lot of critical marketing news to light. Oracle’s goal: to make sure our partners stay updated. As you know, Eloqua joined Oracle in late 2012, further rounding out our Customer Experience applications platform. Eloqua is a marketing automation solution and marketing cloud centerpiece that partners can use to target the right buyers, easily execute campaigns, bring leads to sales and bring in high ROIs. The resources below will help you stay on top of the industry’s best practices for marketing, plus all the advantages Eloqua can bring to partners. Partner Opportunities and Strategy with Eloqua The latest Eloqua partner strategy. Interview with Oracle Eloqua GM Kevin Akeroyd on Eloqua Experience A short recap of 2013’s Experience. Eloqua Product Announcements John Stetic, VP of Products for Oracle Eloqua, highlights the top product news, including a new profiler app and the ability to integrate display advertising into multichannel campaigns. Eloqua Experience Highlight Reel See what all the bustle was about. Eloqua Experience Session Overviews A quick look at what the keynote and breakout sessions covered, with links to session content. Modern Marketing Essentials Library Tips, blueprints, and strategies for success based on the 5 Tenets of Modern Marketing. Over and out, Your OPN Marketing Allies

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  • Customer Experience in the Year Ahead

    - by Christina McKeon
    With 2012 coming to an end soon, we find ourselves reflecting on the year behind us and the year ahead. Now is a good time for reflection on your customer experience initiatives to see how far you have come and where you need to go. Looking back on your customer experience efforts this year, were you able to accomplish the following? Customer journey mapping Align processes across the entire customer lifecyle (buying and owning) Connect all functional areas to the same customer data Deliver consistent and personal experiences across all customer touchpoints Make it easy and rewarding to be your customer Hire and develop talent that drives better customer experiences Tie key performance indicators (KPIs) to each of your customer experience objectives This is by no means a complete checklist for your customer experience strategy, but it does help you determine if you have moved in the right direction for delivering great customer experiences. If you are just getting started with customer experience planning or were not able to get to everything on your list this year, consider focusing on customer journey mapping in 2013. This exercise really helps your organization put your customer in the center and understand how everything you do affects that customer. At Oracle, we see organizations in various stages of customer experience maturity all learn a lot when they go through journey mapping. Companies just starting out with customer experience get a complete understanding of what it is like to be a customer and how everything they do affects that customer. And, organizations that are further along with customer experience often find journey mapping helps provide perspective when re-visiting their customer experience strategy. Happy holidays and best wishes for delivering great customer journeys in 2013!

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  • What are the hard and fast rules for Cache Control?

    - by Metalshark
    Confession: sites I maintain have different rules for Cache Control mostly based on the default configuration of the server followed up with recommendations from the Page Speed & Y-Slow Firefox plug-ins and the Network Resources view in Google's Speed Tracer. Cache-Control is set to private/public depending on what they say to do, ETag's/Last-Modified headers are only tinkered with if Y-Slow suggests there is something wrong and Vary-Accept-Encoding seems necessary when manually gziping files for Amazon CloudFront. When reading through the material on the different options and what they do there seems to be conflicting information, rules for broken proxies and cargo cult configurations. Any of the official information provided by the analysis tools mentioned above is quite inaccessible as it deals with each topic individually instead of as a unified strategy (so there is no cross-referencing of techniques). For example, it seems to make no sense that the speed analysis tools rate a site with ETag's the same as a site without them if they are meant to help with caching. What are the hard and fast rules for a platform agnostic Cache Control strategy? EDIT: A link through Jeff Atwood's article explains Caching in superb depth. For the record though here are the hard and fast rules: If the file is Compressed using GZIP, etc - use "cache-control: private" as a proxy may return the compressed version to a client that does not support it (the browser cache will hold files marked this way though). Also remember to include a "Vary: Accept-Encoding" to say that it is compressible. Use Last-Modified in conjunction with ETag - belt and braces usage provides both validators, whilst ETag is based on file contents instead of modification time alone, using both covers all bases. NOTE: AOL's PageTest has a carte blanche approach against ETags for some reason. If you are using Apache on more than one server to host the same content then remove the implicitly declared inode from ETags by excluding it from the FileETag directive (i.e. "FileETag MTime Size") unless you are genuinely using the same live filesystem. Use "cache-control: public" wherever you can - this means that proxy servers (and the browser cache) will return your content even if the rest of the page needs HTTP authentication, etc.

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  • Sangam 13: Hyderabad, India

    - by mvaughan
    by Teena Singh, Oracle Applications User Experience The AIOUG (All India Oracle User Group) will be hosting Sangam 13 November 8th and 9th in Hyderabad, India. The first Sangam conference was in 2009 and the AppsUX team has been involved with the conference and user group membership since 2011. We are excited to be returning to the conference and meeting Oracle end users there. For the first time at Sangam the AppsUX team will host an Onsite Usability Lab at the conference. If you or one of your team members is attending the conference and interested in attending a pre-scheduled one on one usability session, contact [email protected]. In addition to pre-scheduled sessions in the Onsite Usability Lab, our team will also be hosting Walk In studies.  Whether you have 5 minutes, 15 minutes, or half an hour, you can experience a one on one demo learn more about how user testing is conducted with a UX expert. Additionally, you can learn how you and your company can participate in future design and user research activities. The AppsUX team will also be available at the Oracle booth in the Demo area if you want to ask questions. Finally, you can learn how simplicity, consistency, and emerging trends are driving the applications user experience strategy at Oracle when you attend Thomas Wolfmaier's (Director of SCM User Experience, Oracle) presentation on: Applications User Experiences In the Cloud: Trends and Strategy,  November 8th, 2013. For further information on our team’s involvement in the conference, please refer to the events page on Usable Apps here.

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  • How successful is GPL in reaching its goals?

    - by StasM
    There are, broadly, two types of FOSS licenses when it relates to commercial usage of the code - let's say the GPL-type and the BSD-type. The first is, broadly, restrictive about commercial usage (by usage I also mean modification and redistribution, as well as creating derived works, etc.) of the code under the license, and the second is much more permissive. As I understand, the idea behind GPL-type licenses is to encourage people to abandon the proprietary software model and instead convert to the FOSS code, and the license is the instrument to entice them to do so - i.e. "you can use this nice software, but only if you agree to come to our camp and play by our rules". What I want to ask is - was this strategy successful so far? I.e. are there any major achievements in the form of some big project going from closed to open because of GPL or some software being developed in the open only because GPL made it so? How big is the impact of this strategy - compared, say, to the world where everybody would have BSD-type licenses or release all open-source code under public domain? Note that I am not asking if FOSS model is successful - this is beyond question. What I am asking is if the specific way of enticing people to convert from proprietary to FOSS used by GPL-type and not used by BSD-type licenses was successful. I also don't ask about the merits of GPL itself as the license - just about the fact of its effectiveness.

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  • Customer Experience Management for Retail 2.0 - part 2 / 2

    - by Sanjeev Sharma
    In the previous post, i discussed some of the key trends shaping up in the retail industry, their implications and the challenges facing retailers seeking to regain control of the buyer-seller relationship. Is Customer Experience Management the panacea for the ailing retailers who are now awakening to the power of the consumer? Quite honestly, customer acquisition, retention and satisfaction have been top of mind for retailers for quite some time now. The missing piece of this puzzle is bringing all those countless hours of strategy and planning to fruition. This is more of an execution gap than anything else. Although technology has made consumers more informed, more mobile and more social, customer experience is still largely defined by delivering on the following: Consistent experiences, whether shopping online or offline Personalize-able interaction ("mass market" sounds good as an internal strategy but not when you are a buyer!) Timely order fulfillment, if not pro-active notification of delays Below is a concept architecture for streamlining front-end, mid-office and back-end interfaces through shared process to achieve consistency and efficiency in managing the customer experience from order capture to order provisioning.

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  • Faster, Simpler access to Azure Tables with Enzo Azure API

    - by Herve Roggero
    After developing the latest version of Enzo Cloud Backup I took the time to create an API that would simplify access to Azure Tables (the Enzo Azure API). At first, my goal was to make the code simpler compared to the Microsoft Azure SDK. But as it turns out it is also a little faster; and when using the specialized methods (the fetch strategies) it is much faster out of the box than the Microsoft SDK, unless you start creating complex parallel and resilient routines yourself. Last but not least, I decided to add a few extension methods that I think you will find attractive, such as the ability to transform a list of entities into a DataTable. So let’s review each area in more details. Simpler Code My first objective was to make the API much easier to use than the Azure SDK. I wanted to reduce the amount of code necessary to fetch entities, remove the code needed to add automatic retries and handle transient conditions, and give additional control, such as a way to cancel operations, obtain basic statistics on the calls, and control the maximum number of REST calls the API generates in an attempt to avoid throttling conditions in the first place (something you cannot do with the Azure SDK at this time). Strongly Typed Before diving into the code, the following examples rely on a strongly typed class called MyData. The way MyData is defined for the Azure SDK is similar to the Enzo Azure API, with the exception that they inherit from different classes. With the Azure SDK, classes that represent entities must inherit from TableServiceEntity, while classes with the Enzo Azure API must inherit from BaseAzureTable or implement a specific interface. // With the SDK public class MyData1 : TableServiceEntity {     public string Message { get; set; }     public string Level { get; set; }     public string Severity { get; set; } } //  With the Enzo Azure API public class MyData2 : BaseAzureTable {     public string Message { get; set; }     public string Level { get; set; }     public string Severity { get; set; } } Simpler Code Now that the classes representing an Azure Table entity are defined, let’s review the methods that the Azure SDK would look like when fetching all the entities from an Azure Table (note the use of a few variables: the _tableName variable stores the name of the Azure Table, and the ConnectionString property returns the connection string for the Storage Account containing the table): // With the Azure SDK public List<MyData1> FetchAllEntities() {      CloudStorageAccount storageAccount = CloudStorageAccount.Parse(ConnectionString);      CloudTableClient tableClient = storageAccount.CreateCloudTableClient();      TableServiceContext serviceContext = tableClient.GetDataServiceContext();      CloudTableQuery<MyData1> partitionQuery =         (from e in serviceContext.CreateQuery<MyData1>(_tableName)         select new MyData1()         {            PartitionKey = e.PartitionKey,            RowKey = e.RowKey,            Timestamp = e.Timestamp,            Message = e.Message,            Level = e.Level,            Severity = e.Severity            }).AsTableServiceQuery<MyData1>();        return partitionQuery.ToList();  } This code gives you automatic retries because the AsTableServiceQuery does that for you. Also, note that this method is strongly-typed because it is using LINQ. Although this doesn’t look like too much code at first glance, you are actually mapping the strongly-typed object manually. So for larger entities, with dozens of properties, your code will grow. And from a maintenance standpoint, when a new property is added, you may need to change the mapping code. You will also note that the mapping being performed is optional; it is desired when you want to retrieve specific properties of the entities (not all) to reduce the network traffic. If you do not specify the properties you want, all the properties will be returned; in this example we are returning the Message, Level and Severity properties (in addition to the required PartitionKey, RowKey and Timestamp). The Enzo Azure API does the mapping automatically and also handles automatic reties when fetching entities. The equivalent code to fetch all the entities (with the same three properties) from the same Azure Table looks like this: // With the Enzo Azure API public List<MyData2> FetchAllEntities() {        AzureTable at = new AzureTable(_accountName, _accountKey, _ssl, _tableName);        List<MyData2> res = at.Fetch<MyData2>("", "Message,Level,Severity");        return res; } As you can see, the Enzo Azure API returns the entities already strongly typed, so there is no need to map the output. Also, the Enzo Azure API makes it easy to specify the list of properties to return, and to specify a filter as well (no filter was provided in this example; the filter is passed as the first parameter).  Fetch Strategies Both approaches discussed above fetch the data sequentially. In addition to the linear/sequential fetch methods, the Enzo Azure API provides specific fetch strategies. Fetch strategies are designed to prepare a set of REST calls, executed in parallel, in a way that performs faster that if you were to fetch the data sequentially. For example, if the PartitionKey is a GUID string, you could prepare multiple calls, providing appropriate filters ([‘a’, ‘b’[, [‘b’, ‘c’[, [‘c’, ‘d[, …), and send those calls in parallel. As you can imagine, the code necessary to create these requests would be fairly large. With the Enzo Azure API, two strategies are provided out of the box: the GUID and List strategies. If you are interested in how these strategies work, see the Enzo Azure API Online Help. Here is an example code that performs parallel requests using the GUID strategy (which executes more than 2 t o3 times faster than the sequential methods discussed previously): public List<MyData2> FetchAllEntitiesGUID() {     AzureTable at = new AzureTable(_accountName, _accountKey, _ssl, _tableName);     List<MyData2> res = at.FetchWithGuid<MyData2>("", "Message,Level,Severity");     return res; } Faster Results With Sequential Fetch Methods Developing a faster API wasn’t a primary objective; but it appears that the performance tests performed with the Enzo Azure API deliver the data a little faster out of the box (5%-10% on average, and sometimes to up 50% faster) with the sequential fetch methods. Although the amount of data is the same regardless of the approach (and the REST calls are almost exactly identical), the object mapping approach is different. So it is likely that the slight performance increase is due to a lighter API. Using LINQ offers many advantages and tremendous flexibility; nevertheless when fetching data it seems that the Enzo Azure API delivers faster.  For example, the same code previously discussed delivered the following results when fetching 3,000 entities (about 1KB each). The average elapsed time shows that the Azure SDK returned the 3000 entities in about 5.9 seconds on average, while the Enzo Azure API took 4.2 seconds on average (39% improvement). With Fetch Strategies When using the fetch strategies we are no longer comparing apples to apples; the Azure SDK is not designed to implement fetch strategies out of the box, so you would need to code the strategies yourself. Nevertheless I wanted to provide out of the box capabilities, and as a result you see a test that returned about 10,000 entities (1KB each entity), and an average execution time over 5 runs. The Azure SDK implemented a sequential fetch while the Enzo Azure API implemented the List fetch strategy. The fetch strategy was 2.3 times faster. Note that the following test hit a limit on my network bandwidth quickly (3.56Mbps), so the results of the fetch strategy is significantly below what it could be with a higher bandwidth. Additional Methods The API wouldn’t be complete without support for a few important methods other than the fetch methods discussed previously. The Enzo Azure API offers these additional capabilities: - Support for batch updates, deletes and inserts - Conversion of entities to DataRow, and List<> to a DataTable - Extension methods for Delete, Merge, Update, Insert - Support for asynchronous calls and cancellation - Support for fetch statistics (total bytes, total REST calls, retries…) For more information, visit http://www.bluesyntax.net or go directly to the Enzo Azure API page (http://www.bluesyntax.net/EnzoAzureAPI.aspx). About Herve Roggero Herve Roggero, Windows Azure MVP, is the founder of Blue Syntax Consulting, a company specialized in cloud computing products and services. Herve's experience includes software development, architecture, database administration and senior management with both global corporations and startup companies. Herve holds multiple certifications, including an MCDBA, MCSE, MCSD. He also holds a Master's degree in Business Administration from Indiana University. Herve is the co-author of "PRO SQL Azure" from Apress and runs the Azure Florida Association (on LinkedIn: http://www.linkedin.com/groups?gid=4177626). For more information on Blue Syntax Consulting, visit www.bluesyntax.net.

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  • Two views of Federation: inside out, and outside in

    - by Darin Pendergraft
    IDM customers that I speak to have spent a lot of time thinking about enterprise SSO - asking your employees to log in to multiple systems, each with distinct hard to guess (translation: hard to remember) passwords that fit the corporate security policy for length and complexity is a strategy that is just begging for a lot of help-desk password reset calls. So forward thinking organizations have implemented SSO for as many systems as possible. With the mix of Enterprise Apps moving to the cloud, it makes sense to continue this SSO strategy by Federating with those cloud apps and services.  Organizations maintain control, since employee access to the externally hosted apps is provided via the enterprise account.  If the employee leaves, their access to the cloud app is terminated when their enterprise account is disabled.  The employees don't have to remember another username and password - so life is good. From the outside in - I am excited about the increasing use of Social Sign-on - or BYOI (Bring your own Identity).  The convenience of single-sign on is extended to customers/users/prospects when organizations enable access to business services using a social ID.  The last thing I want when visiting a website or blog is to create another account.  So using my Google or Twitter ID is a very nice quick way to get access without having to go through a registration process that creates another username/password that I have to try to remember. The convenience of not having to maintain multiple passwords is obvious, whether you are an employee or customer - and the security benefit of not having lots of passwords to lose or forget is there as well. Are enterprises allowing employees to use their personal (social) IDs for enterprise apps?  Not yet, but we are moving in the right direction, and we will get there some day.

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