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• Eloqua Experience 2013: Mystique, Modern Marketing and Masterful Engagement

  - by Mike Stiles

  The following is a guest post from Erick Mott, a social business leader at Oracle Eloqua. There’s a growing gap between 20th century marketing and a modern marketing way of doing business. I can’t think of a better example of modern marketing in action than what more than 2,000 people experienced in San Francisco at #EE13; customer-obsession, multichannel content, and real-time engagement all coming together at one extraordinary event. This was my first Eloqua Experience as a new Oracle Eloqua employee. In weeks prior, I heard about the mystique but didn’t know what to expect. What I’ve come to understand with more clarity is everything we do revolves around customer success, and we operate and educate at all times with these five tenets in mind: 1. Targeting: Really Know Your Buyer 2. Engagement: Create a 1:1 Relationship 3. Conversion: Visualize Guided Thinking 4. Analysis: Learn What’s Working 5. Marketing Technology: Enable and Extend the Cloud Product News from Eloqua Experience 2013 We made some announcements that John Stetic, VP of Products, Oracle Eloqua covers in this brief ‘Modern Marketing Minute’ video recorded after Wednesday’s keynote; summarized below, too: Oracle Eloqua AdFocus: While understanding the impact of a specific marketing channel was formerly relegated to marketers’ wish lists, the channels we now focus on are digital, social, and mobile. AdFocus gives marketers a single platform to dynamically create, manage and measure display ads alongside owned and earned media. AdFocus enables marketers to target only key accounts or prospects you want to reach with display ads, as well as provide creative content or personalized ad copy based on their persona and activities. Oracle Eloqua Profiler: The details of what we now know about customers have expanded into a universal customer profile, which can be used to create highly targeted segments. Marketers now can take data that’s not even stored in Eloqua to help targeted and score prospects for a complete, multichannel view of the customer. Profiler gives sales reps one, detailed view of the prospect to extend views beyond Oracle Eloqua asset activity (emails, forms, page views) to any external assets stored in Oracle Eloqua. Marketing Resource Management: New capabilities create more secure and controlled access to marketing resources and data. New integrations provide greater insight into campaign resources and management through a central marketing calendar and simplify resource management. Integrated Sales and Marketing Funnel: An integrated sales and marketing funnel view gives marketing and sales users, cross-functional teams, and executive management a consistent and clear view of pipeline performance. It also quickly provides users with historical metrics across different time spans and conditions. Eloqua AppCloud: More than 20 new AppCloud partners have been added to the community, which now includes 100+ apps. Eloqua AppCloud now provides modern marketers with an even broader range of marketing applications that help expand and enrich sales and marketing efforts; easily accessible in the Topliners Community. Social Capabilities: Recent integration between Oracle Eloqua and Oracle Social Relationship Management (SRM) deliver a comprehensive, scalable and integrated modern marketing solution. New capabilities include better tracking of social activities for a more complete customer profile. Engage Facebook custom audiences with AdFocus to deliver ads and meaningful experiences through trusted social networks. Biggest and Best Eloqua Experience. There’s a lot of talk in the industry about the Marketing Cloud. At Oracle Eloqua, we have been on a mission of delivering the most advanced and integrated modern marketing technology on the planet. It’s not just a concept but reality with proven execution, as seen first-hand this week in San Francisco. In this video, Kevin Akeroyd, SVP of Oracle Eloqua, provides some highlights of what made this year’s Eloqua Experience, exceptional, including Steve Woods’ presentation about the journey of modern marketers and Andrea Ward’s conversation with Vince Gilligan, creator of the Breaking Bad television series. The 2013 Markie Awards The Oracle Eloqua Marketing Cloud was best exemplified for me as 19 Markies were awarded to customers for their exceptional creativity and results as modern marketers. Wow, what a night to remember with so many committed and talented people working to create an extraordinary experience! To learn more about how to become a modern marketer, check out these resources. We look forward to seeing you next year at Eloqua Experience. More on Erick: 20 years experience at Oracle, Ektron, Sitecore, Lyris, Habeas, Nokia, creatorbase, Mark Monitor, Cisco Systems, GlobalFluency, Sun Microsystems, Philips NV, Elm Products and CBS TV. Patent holder with agency, Fortune 500, media, and startup company expertise. @mikestiles

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• How to implement the light trails for a tron game?

  - by Link

  Well I was creating a TRON style game, but had an issue with creating the actual light trails for the game. What I'm doing currently is I have an array the same size as my window in pixel size, implemented like this: int* collision[800][600]; Then when the bike goes on a certain pixel, it is marked with a 1 for traveled on. However what is the most efficient way to create a working light trail display? I tried to do something like this: int i, j; for(i=0; i<800; i++) for(j=0; j<600; j++) if(*collision[i][j] == 1) Image::applySurface(i, j, trailSurface, gameScreen); But it isn't working properly? It just fills the whole screen with a sprite instead. Whats a better/faster/working way to do this?

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• Sensor based vs. AABB based collision

  - by Hillel

  I'm trying to write a simple collision system, which will probably be primarily used for 2D platformers, and I've been planning out an AABB system for a few weeks now, which will work seamlessly with my grid data structure optimization. I picked AABB because I want a simple system, but I also want it to be perfect. Now, I've been hearing a lot lately about a different method to handle collision, using sensors, which are placed in the important parts of the entity. I understand it's a good way to handle slopes, better than AABB collision. The thing is, I can't find a basic explanation of how it works, let alone a comparison of it and the AABB method. If someone could explain it to me, or point me to a good tutorial, I'd very much appreciate it, and also a comparison of the advantages and disadvantages of the two techniques would be nice.

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• HTG Explains: Live File System vs. Mastered Disc Formats in Windows

  - by Chris Hoffman

  When burning a CD or DVD with Windows, you’ll be asked whether you want to use a Live File System or a Mastered disc format. Each has its own advantages and disadvantages. Windows 7 refers to this as “Like a USB flash drive” or “With a CD/DVD player.” But how exactly can a non-rewritable disc function like a USB flash drive? HTG Explains: What is the Windows Page File and Should You Disable It? How To Get a Better Wireless Signal and Reduce Wireless Network Interference How To Troubleshoot Internet Connection Problems

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• Random/Procedural vs. Previously Made Level Generation

  - by PythonInProgress

  I am making a game (called "Glory") that is a top-down explorer game, and am wondering what the advantages/disadvantages of using random/procedural generation vs. pre-made levels are. There seems to be few that i can think of, other than the fact that items may be a problem to distribute in randomly generated terrain, and that the generated terrain may look weird. The downside to previously made levels is that I would need to make a level editor, though. I cannot decide what is better to use.

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• Newly installed 12.04 on Radeon or NVIDIA type of gfx card?

  - by Falk

  I use a Nvidia Quadro NVS 290/PCIe/SSE2 at work with dual monitor setup. Since 11.10 things has gone downwards with performance. But now with 12.04 performance is even worse, and I can agree that the 290 is old and puny. So when I look what low profile cards I can get to my computer today, the choice it Radeon HD 6570 or NVIDIA Quadro 600. I have always used Nvidia on linux beq I think that historically their drivers worked better. But which one do you recommend today on 12.04 and Unity3d? -- Regards Falk

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• Javascript: Avoid this and new - further reading? [closed]

  - by Thomas Deutsch

  I do not want this to end in a sort of religious discussion, i want to collect some sources for further reading on this topic. As shown here: Node.js Style and Structure Point 1: Avoid this and new you can find a good example when it could be better to use closures instead of a prototype, and to make every argument explicit. Ok, i agree - could be nice, but i need to know more. Can anyone recommend a good link? Would this make my code 100% object-pattern-free ? (no factory-, repository-, module- pattern?)

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• High Traffic Web Host Solution?

  - by Calsy

  Hi All, Im currently shopping around for a web host for our website we are hoping to release in the near future. This is my first real step into this area. Just wondering what I should be looking for. It is an ASP.net MVC website with an MS SQL Server backend. I need to know that the server will not buckle if the traffic booms. Currently im looking at a managed dedicated server from singlehop. Does anyone know any better or have any advice. Thanks in advance

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• What is the best database design for managing historical information? [closed]

  - by Emmad Kareem

  Say you have a Person table with columns such as: ID, FirstName, LastName, BirthCountry, ...etc. And you want to keep track of changes on such a table. For example, the user may want to see previous names of a person or previous addresses, etc. The normalized way is to keep names in separate table, addresses in a separate table,...etc. and the main person table will contain only the information that you are not interested in monitoring changes for (such information will be updated in place). The problem I see here, aside form the coding hassle due to the extensive number of joins required in a real-life situation, is that I have never seen this type of design in any real application (maybe because most did not provide this feature!). So, is there a better way to design this? Thanks.

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• When to update jQuery?

  - by epaulk

  When you recommend updating jQuery/jQuery UI? Or in other words: what are the best practices for updating jQuery/jQuery UI? I’m working on a long project that will take at least one more year. In that time span, I’m sure that jQuery/jQuery UI will be updated many times. Do you recommend update my jQuery/jQuery UI files every time an update is released? Or is better to stick with a particular version until the end of the project? I’m afraid of “breaking” code changes, and every time an update is released, I have to test everything. That takes too much time. But on the other hand, if I didn’t update, I’m afraid of bugs that later will bite me in the rear. The project is an ASP.MVC and I use jQuery a lot. Any thoughts?

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• Ensuring ethernet is configured before continuing init scripts.

  - by Pete Ashdown

  Is there a better way to ensure that an ethernet port is configured before continuing through startup init scripts? When 802.3ad bonded ethernet is configured on Ubuntu, it takes some time before it finishes protocol negotiation and starts passing packets, because the networking script just configures, but does not verify that traffic is being passed. As a result, this can throw off some of the other network dependent scripts, like the init for drbd. Right now, I just have a loop that pings the gateway in a startup script, but this seems less than optimal: GATEWAYIP=10.0.0.1 while ( ! ping -c 1 $GATEWAYIP ); do echo gateway not up done

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• bad practice to create a print friendly page to remove the use of pdfs?

  - by Phil

  the company I work for has a one page invoice that uses the library tcpdf. they wanted to do some design changes that I found are just incredibly difficult for setting up in .pdf format. using html/css I could easily create the page and have it print very nicely, but I have a feeling that I am over looking something. is it a good practice to set up a page just for printing? and if not, is it at least better than putting out a ugly .pdf? I could also use the CSS inline so that if they wanted to download it and open it they could.

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• How i can sign and/or group a specific set of vertices in a 3D file container like OBJ ? - in Blender

  - by user827992

  I would like to export a 3D model with each part having a name or a label if you will. For example i would like to export a model of an human body and name each part in specifics vertex groups like: left hand, right hand, right foot, head, ears, ... and you got the idea; so i can have a single 3D model that i can explode in various parts if needed. If there is a better technique about how to mark vertex groups in a 3D file please share your solution. As 3D editor i use Blender.

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• Attend This Webcast To Learn How CG Manufacturers Are Stepping Up Their Efforts to Sell to Consumers

  - by Michael Hylton

  Going Direct to Consumer is top of mind with executives in the Consumer Goods (CG) industry today. But are companies ready to engage? Recently, the Economist Intelligence Unit (EIU) conducted research sponsored by Oracle to better understand how Consumer Goods companies are engaging directly with consumers today and in the future. The survey involved CG executives across the globe as well as in-depth interviews with corporate leaders in the industry to explore their direct-to-consumer initiatives. Some key findings include: Pushing traditional media through new media channels is not enough to reach today's more plugged in, product-savvy consumer CG companies are experimenting with new ways to establish and enhance direct, two-way relationships with their target consumers across multiple channels to enhance brand loyalty and drive product sales Survey respondents and other CG executives see their nascent e-commerce efforts as complimentary to, not competing with, existing retail channels. This webinar will review the results of the research and panelists will discuss what CG companies worldwide are thinking as they deploy their direct-to-consumer strategies in an effort to engage directly with today's empowered consumer.

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• Code review vs pair programming

  - by mericano1

  I was wondering what is the general idea about code review and pair programming. I do have my own opinion but I'd like to hear from somebody else as well. Here are a few questions, please give me your opinion even on some of the point First of all are you aware of way to measure the effectiveness of this practices? Do you think that if you pair program, code reviews are not necessary or it's still good to have them both? Do you think anybody can do code review or maybe is better done by seniors only? In terms of productivity do you think it suffers from pairing all the times or you will eventually get in back in the long run? Thanks!

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• Where to start, to develop an online Backgammon game?

  - by Matt V.

  I would like to develop a backgammon game to play against other players online, as a way of learning more Javascript/jQuery and a little game development. I'm a web developer and most of my experience is in PHP. I have minimal Javascript experience and no game development experience. Where should I start? Are there any particular books, tutorials, libraries, or frameworks that would help give me a jumpstart? As a beginner, am I better of using the DOM or Canvas?

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• Attend This Webcast To Learn How CG Manufacturers Are Stepping Up Their Efforts to Sell to Consumers

  - by Michael Hylton

  Going Direct to Consumer is top of mind with executives in the Consumer Goods (CG) industry today. But are companies ready to engage? Recently, the Economist Intelligence Unit (EIU) conducted research sponsored by Oracle to better understand how Consumer Goods companies are engaging directly with consumers today and in the future. The survey involved CG executives across the globe as well as in-depth interviews with corporate leaders in the industry to explore their direct-to-consumer initiatives. Some key findings include: Pushing traditional media through new media channels is not enough to reach today's more plugged in, product-savvy consumer  CG companies are experimenting with new ways to establish and enhance direct, two-way relationships with their target consumers across multiple channels to enhance brand loyalty and drive product sales Survey respondents and other CG executives see their nascent e-commerce efforts as complimentary to, not competing with, existing retail channels. This webinar will review the results of the research and panelists will discuss what CG companies worldwide are thinking as they deploy their direct-to-consumer strategies in an effort to engage directly with today's empowered consumer.

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• Efficient way of detecting a touched object in a game?

  - by Pin

  Imagine a Sims-like 2D game for a touch based mobile phone where one can interact with virtually any object in the scene. How can I efficiently detect which object is being touched by the player? In my short experience, looping through all the visible objects in the scene and checking if they're touched has so far done the job, but when there may be many many moving objects in the screen that sounds kind of inefficient isn't it? Keeping the visible moving objects list can consume time in itself as one may have to loop through all of them each frame. Other solutions I've thought are: Spatial hashing. Divide the screen as a grid and place the visible objects in the corresponding bucket. Detection of the clicked object is fast but there's additional overhead for placing the objects in the correct bucket each frame. Maintaining a quad-tree. Moving objects have to be rearranged all the time, the previous solution looks better. What is usually done in this case?

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• What is a good method for coloring textures based on a palette in XNA?

  - by Bob

  I've been trying to work on a game with the look of an 8-bit game using XNA, specifically using the NES as a guide. The NES has a very specific palette and each sprite can use up to 4 colors from that palette. How could I emulate this? The current way I accomplish this is I have a texture with defined values which act as indexes to an array of colors I pass to the GPU. I imagine there must be a better way than this, but maybe this is the best way? I don't want to simply make sure I draw every sprite with the right colors because I want to be able to dynamically alter the palette. I'd also prefer not to alter the texture directly using the CPU.

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• Is Perforce as good at merging as DVCSs?

  - by dukeofgaming

  I've heard that Perforce is very good at merging, I'm guessing this has to do with that it tracks changes in the form of changelists where you can add differences across several files in a single blow. I think this implies Perforce gathers more metadata and therefore has more information to do smarter merging (at least smarter than Subversion, being Perforce centralized). Since this is similar to how Mercurial and Git handle changes (I know DVCSs track content rather than files), I was wondering if somebody knew what were the subtle differences that makes Perforce better or worse than a DVCS like Mercurial or Git.

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• Should I extract specific functionality into a function and why?

  - by john smith optional

  I have a large method which does 3 tasks, each of them can be extracted into a separate function. If I'll make an additional functions for each of that tasks, will it make my code better or worse and why? Edit: Obviously, it'll make less lines of code in the main function, but there'll be additional function declarations, so my class will have additional methods, which I believe isn't good, because it'll make the class more complex. Edit2: Should I do that before I wrote all the code or should I leave it until everything is done and then extract functions?

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• How best to take a users signature online? (UK law orientated) [closed]

  - by Ben Griffiths

  Not sure if this is the best place to ask, but I can't seem to find any of the other SE sites that would fit better (unless there's a law one?) I'm building an application that will replace an existing paper based form, and this form would normally be signed by the person filling it in. Looking around, it's hard to find a good definitive resource to explain what I can and cannot accept as far as a signature goes. It looks like some UK government online forms accept just your name typed into a box, but I've also heard you should back up with an email - so that process would be type name into a box along with providing an email address, send out an email, then make them click a link within the email to finally complete the verification. Involving email seems very long winded and leaves the system open to spam filters blocking emails, forgotten emails that just sit in inbox's etc. So, does anyone have any knowledge in this department? Personally, I'd love to just get them to type their name into a box and be done with it!

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• Best approach to get clicked objects from a display list (2D)

  - by Ixx

  I'm implementing a display list to manage my visuals on screen. I want to know which object is clicked. My objects already have z-order variable. With my current knowledge (almost nothing) the only thing which comes to my mind is make a linear search and get all the objects which contains the clicked point. And then select the object with the highest z-order. But I know there are far better approaches. I think it's something with trees (binary search?). - container display objects and search recursively? just don't know where to start looking, for this concrete case. Any hint link or concrete solution is welcome.

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• What modelling technique do you use for your continuous design?

  - by d3prok

  Together with my teammates, I'm trying to self-learn XP and apply its principles. We're successfully working in TDD and happily refactoring our code and design. However we're having problems with the overall view of the design of the project. Lately we were wondering what would be the "good" practices for an effective continuous design of the code. We're not strictly seeking the right model, like CRC cards, communication diagrams, etc., instead we're looking for a technique to constantly collaborate on the high level view of the system (not too high though). I'll try to explain myself better: I'm actually interested in the way CRC cards are used to brainstorm a model and I would mix them with some very rough UML diagrams (that we already use). However, what we're looking for are some principles for deciding when, how and how much to model during our iterations. Have you any suggestion on this matter? For example, when your teammates and you know you need a design session and how your meetings work?

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• New user to Linux Mint and Alinux

  - by Richard

  which is better for a new Linux user, Linux Mint or Alinux i had trouble getting Alinux to run after install Mint ran fine. We are also with the Tucson Refugee ministry and we have computers given to us all the time then we reload the OS clean it up then we give them to the refugee families. We need something that will run on older computers with 256 or 512m of ram, and i do not want to use Micro Soft Please help. PS is there any other Linux OS you would recommend?????? Thanks Richard Smith [email protected]

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