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  • Airline mess - what a journey

    - by Mike Dietrich
    What a day, what a journey ... Flew this noon from Munich to Zuerich for catch my ongoing flight to San Francisco with Swiss. And that day did start very well as Lufthansa messed up the connection flight by 42 minutes for a 35 minute flight. And as I was obviously the only passenger connection to San Francisco nobody picked me up at the airplane to bring me directly to my connection as Swiss did for the 8 passengers connection to Miami. So I missed my flight. What a start - and many thanks to Lufthansa. I was not the only one missing a connection as Lufthansa/Swiss had canceled the flight before due to "technical problems". In Zuerich Swiss did rebook me via Frankfurt with Lufthansa to board a United Airlines flight to San Francisco. "Ouch" I thought. I had my share of experience with United already as they've messed up my luggage on the way to San Francisco some years ago and it took them five (!!!) days to fly my bag over and deliver it. But actually it was the only option today. So I said "Yes". A big mistake as I've learned later on. The Frankfurt flight was delayed as well "due to a late incoming aircraft". But there was plenty of time. And I went to the Swiss counter at the gate and let them check if my baggage is on that flight to Frankfurt. They've said "Yes". Boarding the plane with a delay of 45 minutes (the typical Lufthansa delay these days) I spotted my Rimowa trolley right next to the plane on the airfield. So I was sure that it will be send to Frankfurt. In Frankfurt I went to the United counter once it did open - had to go through the passport check they do for US flights as well - and they've said "Yes, your luggage is with us". Well ... Arriving in San Francisco with just a bit of a some minutes delay and a very fast immigration procedure I saw the first bags with Priority tags getting pushed to the baggage claim - but mine was not there. I did wait ... and wait ... and wait. Well, thanks United, you did it again!!! I flew twice in the past years United Airlines - and in both cases they've messed up my luggage on the way to San Francisco. How lovely is that ... Now the real fun started again as the lady at the "Lost and Found" counter for luggage spotted my luggage in her system in Zuerich - and told me it's supposed to be sent with LH1191 to Frankfurt on Sept 27. But this was yesterday in Europe - it's already Sept 28 - and I saw my luggage in front of the airplane. So I'd suppose it's in Frankfurt already. But what could she do? Nothing but doing the awful paperwork. And "No Mr Dietrich, we don't call international numbers". Thank you, United. Next time I'll try to get a contract for a US land line in advance. They can't even tell you which plane will bring your luggage. It may be tomorrow with UA flight arriving around 4pm in SFO. I'm looking forward to some hours in the wonderful United Airlines call center waiting line. Last time I did spend 60-90 minutes every day until I got my luggage. If it takes again that long then OOW will be over by then. I love airline travel - and especially with United Airlines. And by the way ... they gave us these nice fancy packages during the flight:  That looks good - what's in that box??? Yes, really ... a bag of potato chips. Pure fat - very healthy.  I doubt that I'll ever fly United Airlines again!!!

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  • Visio 2010 Reverse Engineer Oracle

    - by digitall
    I have used Visio 2007 in the past to reverse engineer Oracle databases to get a flow scheme. I believe all Office 2007 products were x86 as well which is where I suspect my issue currently lies. I have since upgraded to Visio 2010 x64 and when I go to reverse engineer something from Oracle it shows up under Installed Visio Drivers but I can't seem to create a data source using it. My assumption here is it is because Oracle doesn't play nicely with x64 and with Visio being compiled as x64 I don't even get the option to use it. Has anyone done this with Visio 2010 x64 and Oracle yet? Or are there other tools you would recommend to reverse engineer and get a model such as the one generated by Visio?

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  • Where Twitter Stands Heading Into 2013

    - by Mike Stiles
    As Twitter continued throughout 2012 to be a stage on which global politics and culture played itself out, the company itself underwent some adjustments that give us a good indication of what users and brands can expect from the platform in 2013. The power of the network did anything but fade. Celebrities continued to use it to connect one-on-one. Even the Pope signed on this year. It continued to fuel revolutions. It played an exponentially large factor in this US Presidential election. And around the world, the freedom to speak was challenged as users were fired, sued, sometimes even jailed for their tweets. Expect more of the same in 2013, as Twitter has entrenched itself, for individuals, causes and brands, as the fastest, easiest, most efficient way to message the masses so some measure of impact can come from it. It’s changed everything, and it’s not finished. These fun facts reveal the position of strength with which Twitter enters 2013: It now generates a billion tweets every 2.5 days It has 500 million+ users The average Twitter user has tweeted 307 times 32% of everyone using the Internet uses Twitter It’s expected to bring in $540 million in ad revenue by 2014 11 new accounts are created every second High-level Executive Summary: people love it, people use it, and they’re going to keep loving and using it. Whether or not outside developers love it is a different matter. 2012 marked a shift from welcoming the third party support that played at least some role in Twitter being so warmly embraced, to discouraging anything that replicates what Twitter can do itself…or plans to do itself. It’s not the open playground it once was. Now Twitter must spend 2013 proving it can innovate in-house and keep us just as entranced. Likewise, Twitter is distancing itself from Facebook. Images from the #1 platform’s Instagram don’t work on Twitter anymore, and Twitter’s rolling out their own photo filter product. Where the two have lived in a “plenty of room for everybody” symbiosis up to now, 2013 could see the giants ramping up a full-on rivalry. Twitter is exhibiting a deliberate strategy. Updates have centered on more visually appealing search results, and making finding and sharing content easier. Deals have been cut with some media entities so their content stands out. CEO Dick Costolo has said tweets aren’t the attraction, they’re what leads you to content. Twitter aims to be a key distributor of media and info. Add the addition of former News Corp. President Peter Chernin to the board, and their hashtag landing page experience for events, and their media behemoth ambitions get pretty clear. There are challenges ahead and Costolo has also laid those out; entry into China, figuring out how to have Twitter deliver both comprehensive and relevant, targeted experiences, and the visualization of big data. What does this mean for corporations? They can expect a more media-rich evolution and growing emphases on imagery. They can expect more opportunities to create great media content and leverage Twitter for its distribution. And they can expect new ways to surface in searches. Are brands diving in? 56% of customer tweets to companies get completely and totally ignored. Ugh. A study Twitter recently conducted with Compete shows people who see tweets from retailers are more likely to buy a product. And, the more retailer tweets they see, the more likely they are to purchase on the retail site. As more of those tweets point to engaging media content from the brand, the results should get even better. Twitter appears ready for 2013. Enterprise brands have some work to do. @mikestilesPhoto Stuart Miles, freedigitalphotos.net

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  • How to get Messages Pending Count from a Queue using WLST?

    - by lmestre
    WLST is a scripting Language that helps to achieve similar functionality as the ones you have in WebLogic console, but in a command line fashion.You can develop your WLST Scripts using Eclipse OEPE, read more here:https://blogs.oracle.com/oepe/entry/new_oracle_enterprise_pack_forFinally, here is an example to get Messages Pending Count using WLST: . ./setDomainEnv.sh java weblogic.WLST connect('weblogic','welcome1','t3://localhost:7001') domainRuntime() jms= getMBean ('ServerRuntimes/MyManagedServer/JMSRuntime/MyManagedServer.jms/JMSServers/MyJMSServer/Destinations/MyModule!MyQueue') jms.getMessagesPendingCount() Enjoy!WLST documentation:http://docs.oracle.com/middleware/1212/wls/WLSTG/index.html

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  • Let Me Show You Something: Instagram, Vine and Snapchat for Brands

    - by Mike Stiles
    While brands are well aware of how much more impactful images are than text-only posts on social channels, today you’re additionally being presented with platform after additional platform for hosting, doctoring and sharing photos and videos.  Can you play in every sandbox? And if you do, can you be brilliant on all of them? As has usually been the case, so far brands are sticking their toes into new platforms while not actually committing to them, or strategizing for them, or resourcing them. TrackMaven found of the 123 F500 companies using Instagram, only 22% of them are active on it. Likewise, research from Simply Measured found brands are indeed jumping in, with the number establishing a presence on Instagram up 55% over the past year. Users want them there…brand engagement has exploded 350%, and over 1/3 of the top brands have at least 10,000 followers. BUT…the top 10 brands are generating 33% of all posts, reaping 83% of all engagement. Things are also growing on Twitter’s Vine, the 6-second looping video app that hit 40 million users in August. The 7th Chamber says 5 tweets a second contain a Vine link. Other studies say branded Vines are 4 times more likely to be shared and seen than rank-and-file branded videos. Why? Users know that even if a video is pure junk, they won’t get robbed of too much of their valuable time. Vine is always upgrading so you can make sure your videos are worth viewers’ time. You can now edit videos, and save & work on several projects concurrently. What you can’t do is upload a finely crafted video into Vine, but you can do that with Instagram. The key to success? Same as with all other content; make it of value. Deliver a laugh or a lesson or both. How-to, behind the scenes peeks, contests, demos, all make sense in the short video format. Or follow Nash Grier’s example, which is to just have fun with and connect to your viewers, earning their trust that your next Vine will be as good as the last. Nash is only 15, has over 1.4 million followers, and adds about 100,000 a week. He broke out when one of his videos was re-Vined by some other kid with 300,000 followers. Make good stuff, get it in front of influencers, and your brand Vines could break out as well. Then there’s Snapchat, the “this photo will self destruct” platform. How can that be of use to brands besides offering coupons that really expire? The jury is out. But with an audience of over 100 million and a valuation of $800 million, media-with-a-time-limit is compelling. Now there’s “Snapchat Stories” that can last 24 hours and be shared to the public at large. You might be able to capitalize on how much more focus gets put on content when there’s a time limit on its availability. The underlying truth to all of this is, these are all tools. Very cool, feature rich tools, but tools. You can give the exact same art kit to 5 different people and you’d get back 5 very different works, ranging from worthless garbage to masterpiece. Brands are being called upon to be still and moving image artists. That’s what your customers are used to seeing, from a variety of sources. Commit to communicating with them accordingly. @mikestiles Photo: stock.xchng

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  • 11.2.0.3 Pre-Upgrade Script Now Available!

    - by roy.swonger
    It took a little while because of upgrades to My Oracle Support, but the pre-upgrade script for Oracle Database 11.2.0.3 is now available for download. If you want the latest pre-upgrade script for any supported version of the database, simply go to MOS Note 884522.1 and download the script that corresponds to your destination release. This is a lot easier than downloading the entire kit in order to obtain the script!

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  • BPM Process Accelerator Packs - Update

    - by Pat Shepherd
    There are 3 BPM Process Accelerator Packs available now (Accelerator Packs Available ) as discssed in my earlier post: https://blogs.oracle.com/enterprisearchitecture/entry/bpm_process_accelerator_packs There is a new and very useful white paper on BPM/Accelerator best practices at: http://www.oracle.com/technetwork/middleware/bpm/learnmore/processaccelbestpracticeswhitepaper-1708910.pdf Thought I'd post that as the topic is getting more and more attention in various discussions I have been having.

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  • Recording for the JVM Diagnostics & Configuration Management sessions

    - by ablyth
    Hi All The middleware team have posted recordings of their first 2 sessions from the iDemo series they are running ( MiddlewareTechTalk Blog). Check them out below! Please download the recording from the following links. Troubleshoot Java Memory Leaks with Oracle JVM Diagnostics9 June 2011, 2:04 pm Sydney Time, 53 mins Manage WebLogic Servers by Oracle Enterprise Manager & Configuration Manager16 June 2011, 1:59 pm Sydney Time, 49 minutes Cheers Alex

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  • Questions About Oracle Solaris 11 ? Join The Expert Live Chat !

    - by Markus Weber
    Our recent Oracle Solaris Online Forum was quite popular, especially in the number of questions that have been asked, and answered.In case you missed it, make sure to watch the replay(s). Considering that the sheer amount of questions we got during this event, we decided to listen to you again, and give you direct access to several senior Oracle Solaris engineers and product managers, by joining our Oracle Solaris 11 TechTarget Live Chat - June 27, 8am - 11am PT Register Today ! Senior engineers confirmed so far are: Bart Smaalders, Dave Miner, Nicolas Droux, David Comay

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  • Social Targeting: This One's Just for You

    - by Mike Stiles
    Think of social targeting in terms of the archery competition we just saw in the Olympics. If someone loaded up 5 arrows and shot them straight up into the air all at once, hoping some would land near the target, the world would have united in laughter. But sadly for hysterical YouTube video viewing, that’s not what happened. The archers sought to maximize every arrow by zeroing in on the spot that would bring them the most points. Marketers have always sought to do the same. But they can only work with the tools that are available. A firm grasp of the desired target does little good if the ad products aren’t there to deliver that target. On the social side, both Facebook and Twitter have taken steps to enhance targeting for marketers. And why not? As the demand to monetize only goes up, they’re quite motivated to leverage and deliver their incredible user bases in ways that make economic sense for advertisers. You could target keywords on Twitter with promoted accounts, and get promoted tweets into search. They would surface for your followers and some users that Twitter thought were like them. Now you can go beyond keywords and target Twitter users based on 350 interests in 25 categories. How does a user wind up in one of these categories? Twitter looks at that user’s tweets, they look at whom they follow, and they run data through some sort of Twitter secret sauce. The result is, you have a much clearer shot at Twitter users who are most likely to welcome and be responsive to your tweets. And beyond the 350 interests, you can also create custom segments that find users who resemble followers of whatever Twitter handle you give it. That means you can now use boring tweets to sell like a madman, right? Not quite. This ad product is still quality-based, meaning if you’re not putting out tweets that lead to interest and thus, engagement, that tweet will earn a low quality score and wind up costing you more under Twitter’s auction system to maintain. That means, as the old knight in “Indiana Jones and the Last Crusade” cautions, “choose wisely” when targeting based on these interests and categories to make sure your interests truly do line up with theirs. On the Facebook side, they’re rolling out ad targeting that uses email addresses, phone numbers, game and app developers’ user ID’s, and eventually addresses for you bigger brands. Why? Because you marketers asked for it. Here you were with this amazing customer list but no way to reach those same customers should they be on Facebook. Now you can find and communicate with customers you gathered outside of social, and use Facebook to do it. Fair to say such users are a sensible target and will be responsive to your message since they’ve already bought something from you. And no you’re not giving your customer info to Facebook. They’ll use something called “hashing” to make sure you don’t see Facebook user data (beyond email, phone number, address, or user ID), and Facebook can’t see your customer data. The end result, social becomes far more workable and more valuable to marketers when it delivers on the promise that made it so exciting in the first place. That promise is the ability to move past casting wide nets to the masses and toward concentrating marketing dollars efficiently on the targets most likely to yield results.

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  • Oracle's Linux Server Slant

    <b>Serverwatch:</b> "Based on Oracle's recent actions, it seems the company is hell-bent on driving as many of its potential customers as possible away from the UNIX offerings it acquired from Sun and into the arms of Red Hat and other enterprise Linux vendors."

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  • OTN: There's an App for That

    - by oracletechnet
    You want access to Oracle Technology Network updates from a mobile device, you say? Well you can have that today. The official Oracle app for iOS, Android, and BB is useful for many things, but my personal favorite is the "Developers" channel:  From there, it's trivial to consume links to things tagged by the OTN team - which may include "home" content or curated links from other places: All in all, it's a good way to stay in touch! 

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  • on install oracle jdk over ubuntu x86_64

    - by Richard
    my ubuntu version is 12.04, and when cat /proc/version, it shows Linux version 3.2.0-23-generic (buildd@crested) (gcc version 4.6.3 (Ubuntu/Linaro 4.6.3-1ubuntu4) ) #36-Ubuntu SMP Tue Apr 10 20:39:51 UTC 2012 Linux yuzhe-HP 3.2.0-23-generic #36-Ubuntu SMP Tue Apr 10 20:39:51 UTC 2012 x86_64 x86_64 x86_64 GNU/Linux When to install oracle jdk over linux, it presents with two options x86 and x64. Here it presents with x86_64. Which version should I choose and what the meaning behind x86_64 and x64.

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  • Mobile Deals: the Consumer Wants You in Their Pocket

    - by Mike Stiles
    Mobile deals offer something we talk about a lot in social marketing, relevant content. If a consumer is already predisposed to liking your product and gets a timely deal for it that’s easy and convenient to use, not only do you score on the marketing side, it clearly generates some of that precious ROI that’s being demanded of social. First, a quick gut-check on the public’s adoption of mobile. Nielsen figures have 55.5% of US mobile owners using smartphones. If young people are indeed the future, you can count on the move to mobile exploding exponentially. Teens are the fastest growing segment of smartphone users, and 58% of them have one. But the largest demographic of smartphone users is 25-34 at 74%. That tells you a focus on mobile will yield great results now, and even better results straight ahead. So we can tell both from statistics and from all the faces around you that are buried in their smartphones this is where consumers are. But are they looking at you? Do you have a valid reason why they should? Everybody likes a good deal. BIA/Kelsey says US consumers will spend $3.6 billion this year for daily deals (the Groupons and LivingSocials of the world), up 87% from 2011. The report goes on to say over 26% of small businesses are either "very likely" or "extremely likely" to offer up a deal in the next 6 months. Retail Gazette reports 58% of consumers shop with coupons, a 40% increase in 4 years. When you consider that a deal can be the impetus for a real-world transaction, a first-time visit to a store, an online purchase, entry into a loyalty program, a social referral, a new fan or follower, etc., that 26% figure shows us there’s a lot of opportunity being left on the table by brands. The existing and emerging technologies behind mobile devices make the benefits of offering deals listed above possible. Take how mobile payment systems are being tied into deal delivery and loyalty programs. If it’s really easy to use a coupon or deal, it’ll get used. If it’s complicated, it’ll be passed over as “not worth it.” When you can pay with your mobile via technologies that connects store and user, you get the deal, you get the loyalty credit, you pay, and your receipt is uploaded, all in one easy swipe. Nothing to keep track of, nothing to lose or forget about. And the store “knows” you, so future offers will be based on your tastes. Consider the endgame. A customer who’s a fan of your belt buckle store’s Facebook Page is in one of your physical retail locations. They pull up your app, because they’ve gotten used to a loyalty deal being offered when they go to your store. Voila. A 10% discount active for the next 30 minutes. Maybe the app also surfaces social references to your brand made by friends so they can check out a buckle someone’s raving about. If they aren’t a fan of your Page or don’t have your app, perhaps they’ve opted into location-based deal services so you can still get them that 10% deal while they’re in the store. Or maybe they’ve walked in with a pre-purchased Groupon or Living Social voucher. They pay with one swipe, and you’ve learned about their buying preferences, credited their loyalty account and can encourage them to share a pic of their new buckle on social. Happy customer. Happy belt buckle company. All because the brand was willing to use the tech that’s available to meet consumers where they are, incentivize them, and show them how much they’re valued through rewards.

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  • Getting Started With Tailoring Business Processes

    - by Richard Bingham
    In this article, and for the sake of simplicity, we will use the term “On-Premise” to mean a deployment where you have design-time development access to the instance, including administration of the technology components, the applications filesystem, and the database. In reality this might be a local development instance that is then supported by a team who can deploy your customizations to the restricted production instance equivalents. Tools Overview Firstly let’s look at the Design-Time tools within JDeveloper for customizing and extending the artifacts of a Business Process. In essence this falls into two buckets; SOA Composite Editor for working with BPEL processes, and the BPM Studio. The SOA Composite Editor As a standard extension to JDeveloper, this graphical design tool should be familiar to anyone previously worked with Oracle SOA Server. With easy-to-use modeling capability, backed-up by full XML source-view (for read-only), it provides everything that is needed to implement the technical design. In simple terms, once deployed to the remote SOA Server the composite components (like Mediator) leverage the Event Delivery Network (EDN) for interaction with the application logic. If you are customizing an existing Fusion Applications BPEL process then be aware that it does support MDS-based customization layers just like Page Composer where different customizations are used based on the run-time context, like for a specific Product or Business Unit. This also makes them safe from patching and upgrades, although only a single active version of the composite is available at run-time. This is defined by a field on the composite record, available in Enterprise Manager. Obviously if you wish to fire different activities and tasks based on the user context then you can should include switches to fork the flows in your custom BPEL process. Figure 1 – A BPEL process in Composite Editor The following describes the simplified steps for making customizations to BPEL processes. This is the most common method of changing the business processes of Fusion Applications, as over 400 BPEL-based composite applications are provided out-of-the-box. Setup your local Fusion Applications JDeveloper environment. The SOA Composite Editor should be installed as part of the Fusion Applications extension. If there are problems you can also find it under the ‘Check for Updates’ help menu option. Since SOA Server is not part of the JDeveloper integrated WebLogic Server, setup a standalone WebLogic environment for deploying and testing. Obviously you might use a Fusion Applications development instance also. Package the existing standard Fusion Applications SOA Composite using Enterprise Manager and export it as a complete SOA Archive (SAR) file, resulting in a local .jar file. You may need to ask your system administrator for this. Import the exported SAR .jar file into JDeveloper using the File menu, under the option ‘SOA Archive into SOA Project’. In JDeveloper set the appropriate customization layer values, and then change from the default role to the Fusion Applications Customization Developer role. Make the customizations and save the application project. Finally redeploy the composite application, either to a direct Application Server connection, or as a fresh SAR (jar) file that can then be re-imported and deployed via Enterprise Manager. The Business Process Management (BPM) Suite In addition to the relatively low-level development environment associated with BPEL process creation, Oracle provides a suite of products that allow business process adjustments to be made without the need for some of the programming skills.  The aim is to abstract much of the technical implementation and to provide a Business Analyst tools for immediately implementing organization changes. Obviously there are some limitations on what they can do, however the BPM Suite functionality increases with each release and for the majority of the cases the tools remains as applicable as its developer-orientated sister. At the current time business processes must be explicitly coded to support just one of these use-cases, either BPEL for developer use or BPM for business analyst use. That said, they both run on the same SOA Server in much the same way. The components bundled in each SOA Composite Application can be verified by inspection through Enterprise Manager. Figure 2 – A BPM Process in JDeveloper BPM Suite. BPM processes are written in a standard notation (BPMN) and the modeling tools are very similar to that of BPEL. The steps to deploy a custom BPM process are also essentially much the same, since the BPM process is bundled into a SOA Composite just like a BPEL process. As such the SOA Composite Editor  actually has support for both artifacts and even allows use of them together, such as a calling a BPM process as a partnerlink from a BPEL process. For more details see the references below. Business Analyst Tooling In addition to using JDeveloper extensions for BPM development, there are run-time tools that Business Analysts can use to make adjustments, so that without high costs of an IT project the system can be tuned to match changes to the business operation. The first tool to consider is the BPM Composer, deployed with the middleware SOA Server and accessible online, and for Fusion Applications it is under the Business Process icon on the homepage of the Application Composer. Figure 3 – Business Process Composer showing a CRM process flow. The key difference between this and using JDeveloper is that the BPM Composer has a Business Catalog prepopulated with features and functions that can be used, mostly through registered WebServices. This means no coding or complex interface development is required, simply drag-drop-configure. The items in the business catalog are seeded by either Oracle (as a BPM Template) or added to by your own custom development. You cannot create or generate catalog content from BPM Composer directly. As per the screenshot you can see the Business Catalog content in the BPM Project browser region. In addition, other online tools for use by Business Analysts include the BPM Worklist application for editing business rules and approval management configuration, plus the SOA Composer which focuses on non-approval business rules and domain value maps. At the current time there are only a handful of BPM processes shipped with Fusion Applications HCM and CRM, including on-boarding workers and processing customer registrations.  This also means a limited number of associated BPM Templates provided out-of-the-box, therefore a limited Business Catalog. That said, BPM-based extension is a powerful capability to leverage and will most likely develop going forwards, especially for use in SaaS deployments where full design-time JDeveloper access is not available. Further Reading For BPEL – Fusion Applications Extensibility Guide – Section 12 For BPM – Fusion Applications Extensibility Guide – Section 7 The product-specific documentation and implementation guides for Fusion Applications Fusion Middleware Developers Guide for SOA Suite Modeling and Implementation Guide for Oracle Business Process Management User’s Guide for Oracle Business Process Composer Oracle University courses on BPM Suite and SOA Development

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  • SQL vs. Oracle Live Debate (AKA Smackdown!)

    - by Peter W. DeBetta
    A few years ago I was speaking at a conference in Raleigh, NC where Ted Neward and I found a fun way to promote a Java vs. .NET debate that was planned one evening. We stood in the middle of a crowd during one of the breaks and starting “arguing” about Java vs. .NET with one another. Our voice levels quickly raised and we ended it by slapping each other across the face with a glove to request a challenge. It was a great way to segue to our announcing of the actual debate planned later that evening....(read more)

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  • 4 Ways Your Brand Can Jump From the Edge of Space

    - by Mike Stiles
    Can your brand’s social media content captivate the world and make it hold its collective breath? Can you put something on the screen that’s so compelling that your audience can’t look away? Will they want to make sure their friends see it so they can talk about it? If not, you’re probably not with Red Bull. I was impressed with Red Bull’s approach to social content even before Felix Baumgartner’s stunning skydive from the edge of space. And then they did this. According to Visible Measures, videos of the jump scored 50 million views in 4 days. 1,700 clips were generated from both official and organic sources. The live stream was the most watched YouTube Stream of all time (8 million concurrent viewers). The 2nd most watched live stream was…Felix’ first attempt Oct. 9. Are you ready to compete with that? I ask that question because some brands are still out there tying themselves up in knots about whether or not they should tweet. The public’s time and attention are scarce commodities, commodities they value greatly. The competition amongst brands for that time and attention is intense and going up like Felix’s capsule. If you still view your press releases as “content,” you won’t even be counted as being among the competition. Here are 5 lessons learned from Red Bull’s big leap: 1. They have a total understanding of their target market and audience. Not only do they have an understanding of it, they do something about it. They act on it. They fill the majority of their thoughts with what the audience wants. They hunger for wild applause from that audience. They want to do things that embrace the audience’s lifestyle and immerse in it so the target will identify the brand as “one of them.” Takeaway: BE your target market. 2. They deliver content that strikes the audience right where they emotionally live. If you want your content to have impact, you have to make your audience’s heart race, or make them tear up, or make them laugh. Label them “data points” all you want, but humans are emotional creatures. No message connects that’s not carried in on an emotion. Takeaway: You’re on the inside. If your content doesn’t make you say “wow,” it’s unlikely it will register with fans. 3. They put aside old school marketing and don’t let their content be degraded into a commercial. Their execs seem to understand the value in keeping a lid on the hard sell. So many brands just can’t bring themselves to disconnect advertising and social content. The result is, otherwise decent content gets contaminated with a desperation the viewer can smell a mile away. Think the Baumgartner skydive didn’t do Red Bull any good since he wasn’t drinking one on the way down while singing a jingle? Analysis company Taykey discovered that at the peak of the skydive buzz, about 1% of all online conversation was about the jump. Mentions of Red Bull constituted 1/3 of 1% of all Internet activity. Views of other Red Bull videos also shot up. Takeaway: Chill out with the ads. Your brand will get full credit for entertaining/informing fans in a relevant way, provided you do it. 4. They don’t hesitate to ask, “What can we do next”? Most corporate cultures are a virtual training facility for “we can’t do that.” Few are encouraged to innovate or think big, if think at all. Thinking big involves faith, and work. It means freedom and letting employees run a little wild with their ideas. There will always be the opportunity to let fear of everything that moves creep in and kill grand visions dead in their tracks. Experimenting must be allowed. Failure must be allowed. Red Bull didn’t think big. They thought mega. They tried to outdo themselves. Felix could have gone ahead and jumped halfway up, thinking, “This is still relatively high up. Good enough.” But that wouldn’t have left us breathless. Takeaway: Go for it. Jump. In putting up social properties and gathering fans of your brand, you’ve basically invited people to a party. A good host doesn’t just set out warm beer and stale chips because that’s inexpensive and easy. Be on the lookout for ways to make your guests walk away saying, “That was epic.”

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  • Social Engagement: One Size Doesn't Fit Anyone

    - by Mike Stiles
    The key to achieving meaningful social engagement is to know who you’re talking to, know what they like, and consistently deliver that kind of material to them. Every magazine for women knows this. When you read the article titles promoted on their covers, there’s no mistaking for whom that magazine is intended. And yet, confusion still reigns at many brands as to exactly whom they want to talk to, what those people want to hear, and what kind of content they should be creating for them. In most instances, the root problem is brands want to be all things to all people. Their target audience…the world! Good luck with that. It’s 2012, the age of aggregation and custom content delivery. To cope with the modern day barrage of information, people have constructed technological filters so that content they regard as being “for them” is mostly what gets through. Even if your brand is for men and women, young and old, you may want to consider social properties that divide men from women, and young from old. Yes, a man might find something in a women’s magazine that interests him. But that doesn’t mean he’s going to subscribe to it, or buy even one issue. In fact he’ll probably never see the article he’d otherwise be interested in, because in his mind, “This isn’t for me.” It wasn’t packaged for him. News Flash: men and women are different. So it’s a tall order to craft your Facebook Page or Twitter handle to simultaneously exude the motivators for both. The Harris Interactive study “2012 Connecting and Communicating Online: State of Social Media” sheds light on the differing social behaviors and drivers. -65% of women (vs. 59% of men) stay glued to social because they don’t want to miss anything. -25% of women check social when they wake up, before they check email. Only 18% of men check social before e-mail. -95% of women surveyed belong to Facebook vs. 86% of men. -67% of women log in to Facebook once a day or more vs. 54% of men. -Conventional wisdom is Pinterest is mostly a woman-thing, right? That may be true for viewing, but not true for sharing. Men are actually more likely to share on Pinterest than women, 23% to 10%. -The sharing divide extends to YouTube. 68% of women use it mainly for consumption, as opposed to 52% of men. -Women are as likely to have a Twitter account as men, but they’re much less likely to check it often. 54% of women check it once a week compared to 2/3 of men. Obviously, there are some takeaways from this depending on your target. Women don’t want to miss out on anything, so serialized content might be a good idea, right? Promotional posts that lead to a big payoff could keep them hooked. Posts for women might be better served first thing in the morning. If sharing is your goal, maybe male-targeted content is more likely to get those desired shares. And maybe Twitter is a better place to aim your male-targeted content than Facebook. Some grocery stores started experimenting with male-only aisles. The results have been impressive. Why? Because while it’s true men were finding those same items in the store just fine before, now something has been created just for them. They have a place in the store where they belong. Each brand’s strategy and targets are going to differ. The point is…know who you’re talking to, know how they behave, know what they like, and deliver content using any number of social relationship management targeting tools that meets their expectations. If, however, you’re committed to a one-size-fits-all, “our content is for everybody” strategy (or even worse, a “this is what we want to put out and we expect everybody to love it” strategy), your content will miss the mark for more often than it hits. @mikestilesPhoto via stock.schng

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  • Business Intelligence goes Big Data

    - by Alliances & Channels Redaktion
    Big Data stellt die nächste große Herausforderung für die IT-Branche dar: Massen von Daten aus immer mehr Quellen – aus sozialen Netzwerken, Telekommunikations- und Weblogs, RFID-Lesern etc. – müssen logisch verknüpft, in Echtzeit integriert und verarbeitet werden. Doch wie sieht es mit der praktischen Umsetzung aus? Eine europaweite Studie von Steria Mummert Consulting zeigt: Lediglich 28 % der Unternehmen haben bereits heute eine übergreifende, abgestimmte Business-Intelligence-Strategie implementiert. Vorherrschend sind BI-Insellösungen, die schon jetzt an den Grenzen ihrer Kapazität arbeiten. Daten werden also bisher nur eingeschränkt als wertschöpfende Ressource genutzt! Das Ergebnis der Studie klingt erschreckend, doch Unternehmen können es zu Ihrem Vorteil nutzen: Wer jetzt das Thema Big Data anpackt, kann sich einen gewinnbringenden Vorsprung vor dem Wettbewerb sichern. Wie sieht die Analyse-Umgebung der Zukunft aus? Wie und wo kann Big Data für den Geschäftserfolg genutzt werden? Antworten darauf liefert die Kunden-Event Reihe von Oracle und dem Oracle Platinum Partner Steria Mummert Consulting: Hier werden Strategien entwickelt, wie Unternehmen mit Information Discovery ihr BI-Potenzial auf dem Weg zur Big Data Schritt für Schritt ausbauen können. Highlights aus München Durchweg positives Feedback haben wir aus München, der ersten Station der Eventreihe am 23.7., erhalten: Nicht nur die tolle Location, das "La Villa" im Bamberger Haus, überzeugte. Die 31 Teilnehmerinnen und Teilnehmer konnten auch inhaltlich eine Menge mitnehmen – unter anderem einen konkreten Vorschlag für ihre eigene Roadmap in Richtung Big Data. Die Ausgangsfrage des Tages lautete – einfach und umfassend zugleich: Wie können wir den Überblick in einer komplexen Welt behalten? Den Status quo in Europa für Business Intelligence präsentierte Steria Mummert Consulting entlang der Europäischen biMA®-Studie 2012/13. Anhand von Anwendungsbeispielen aus ihrer Praxis präsentierten die geladenen Experten von Oracle und Steria Mummert Consulting verschiedene Lösungsansätze. Eine sehr anschauliche Demo zu Endeca zeigte beispielsweise, wie einfach und flexibel ein Dashboard sein kann: Hier gibt es keine vordefinierten Reports, stattdessen können Entscheider die Filter einfach per Drag & Drop verändern und bekommen so einen individuell sturkturierten Überblick über ihre Daten. Einen Ausblick bot die Session zu Oracle Business Analytics für mobile Anwendungen und Real-Time Decisions. Fazit: eine gelungene Mischung aus Überblicks-Informationen und ganz konkreten Ideen für die spezifischen Anwendungsbereiche der Kunden. Die Eventreihe „BI goes Big Data“ macht im August in Hamburg und Frankfurt Station. Die kostenfreie Veranstaltung findet zusammen mit Steria Mummert Consulting statt und richtet sich an Endkunden. In Hamburg am 14.8.2013 – zur AnmeldungIn Frankfurt a.M. am 20.8.2013 – zur Anmeldung

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  • How to share folders using Oracle, Windows and Ubuntu

    - by Daniel Dang
    I use my laptop TOSHIBA, 4gig RAM, more 40gig free disks spaces and Vista Home Premium 64bits with service pack 2. I installed Oracle VM VirtalBox with success, after I installed UBUNTU version 8 with success ! I need to transfer files between Vista and UBUNTU on the same laptop, how I can do that ? Can I use SAMBA ? I try to use SAMBA but it is not success ! How I can install SAMBA on UBUNTU v.8 ?

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  • New Fusion Applications YouTube Channel

    - by Theresa Hickman
    Oracle just launched a new YouTube channel on Fusion Aplications. This is the launch of the new "Faces of Fusion" series. In the latest video, meet Aaron Green one of the key innovators behind Oracle Fusion Applications who has invested his passion and creativity to deliver the best possible HCM solution to the market and is thrilled to see customers liking the solution as much as he does.

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