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  • Last chance to vote in Optimizer Bumper Sticker Competition

    - by Maria Colgan
    There is still time to vote in our competition to find the best Optimizer bumper sticker, which we will give away at the Optimizer demo booth at this years Oracle Open World. Click here to vote for your favorite. Then stop by the Optimizer demo booth at Oracle Open World to claim your bumper sticker! Remember voting will close on June 30th and the winning slogan will be announced in early July. +Maria Colgan

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  • New Oracle Database Performance and Tuning Specialization version available to all partners!

    - by Catalin Teodor
    Any partner working with the Oracle database should take advantage of the new Oracle Database Performance and Tuning specialization version. Have partners review the criteria and see what’s new in this specialization solution update. Partners should plan to take the new version as the Oracle Database 11g Performance Tuning specialization becomes non-qualifying as of August 1, 2015.

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  • Oracle Index Skip Scan

    - by jchang
    There is a feature, called index skip scan that has been in Oracle since version 9i. When I across this, it seemed like a very clever trick, but not a critical capability. More recently, I have been advocating DW on SSD in approrpiate situations, and I am thinking this is now a valuable feature in keeping the number of nonclustered indexes to a minimum. Briefly, suppose we have an index with key columns: Col1 , Col2 , in that order. Obviously, a query with a search argument (SARG) on Col1 can use...(read more)

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  • Erfolgreich durchstarten als Partner mit dem Open Market Model

    - by A&C Redaktion
    Wer als Oracle Partner bei dem erfolgreichen Programm OMM (Open Market Model) mitmacht, profitiert vierfach: Projektschutz oder Tipp-Provision, auf der Basis der OMM-Policy "Guter Name" durch kontinuierliche Projektregistrierungen Jedes erfolgreiche OMM-Projekt zählt einen Transaktionspunkt Direkter Ansprechpartner, der OMM Manager als Vermittler zum Oracle Sales Gönnen Sie sich diese 3 Minuten und Sie wissen dann, warum OMM auch für Sie interessant sein kann!

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  • Don&rsquo;t Miss &ldquo;Transform Field Service Delivery with Oracle Real-Time Scheduler&rdquo;

    - by ruth.donohue
    Field resources are an expensive element in the service equation. Maximizing the scheduling and routing of these resources is critical in reducing costs, increasing profitability, and improving the customer experience. Oracle Real-Time Scheduler creates cost-optimized plans and schedules for service technicians that increase operational efficiencies and improve margins. It enhances Oracle’s Siebel Field Service with real-time scheduling and dispatch capabilities that ensure service requests are allocated efficiently and service levels are honored. Join our live Webcast to learn how your organization can leverage Oracle Real-Time Scheduler to: Increase operational efficiency with real-time scheduling that enables field service technicians to handle more calls per day and reduce travel mileage Resolve issues faster with dynamic work flows that ensure you have the right technician with the right skill set for the right job Improve the customer experience with real-time planning that optimizes field technician routing, reduces customer wait times, and minimizes missed SLAs Date: Thursday, March 10, 2011 Time: 8:30 am PT / 11:30 am ET / 4:30 pm UK / 5:30 pm CET Click here to register now.   Technorati Tags: Siebel Field Service,Oracle Real-Time Scheduler

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  • WebLogic Partner Community Newsletter November 2012

    - by JuergenKress
    Dear WebLogic partner community member Too many different product from Oracle, no idea how do they fit together? Get a copy of the Oracle catalog, an excellent overview of the Oracle middleware portfolio. If you have missed the Oracle OpenWorld WebLogic, Java and ExaLogic highlights - you can now watch our community webcast on-demand. To experience and learn more about WebLogic 12c, make sure you attend one of the upcoming WebLogic 12c bootcamps. We are continuously adding many more locations to our training road-show! If you like to suggest an additional location, Please feel free to write us @wlscommunity on twitter. The key presentations from Oracle OpenWorld 2012 are published at our WebLogic Community Workspace (WebLogic Community membership required): Exalogic X3-2 launch (.pptx) & ExaLogic references 2012 (ppt) & General Session Building and Managing a Private Oracle Java & Experiences building JavaEE based PaaS Platform Compressed presentation & Oracle Enterprise Manager 12c Cloud Control Demo (Zip) & Coherence Past Present And Future (ppt)& Coherence Web Elastic Data on WebLogic 12c (zip) & Oracle Tuxedo What’s New in 12c (.pptx) & Tuxedo Java Services(.pptx). One of the newest product in the middleware family ADF Mobile & ADF Essentials is now available. Andrejus published an article on how to implement ADF Essentials on Glassfish. When you design mobile solutions, you might want to make use of the Oracle Fusion Applications user experience design patterns. We continue to promote and create joint partner marketing campaigns to upgrade iAS to WebLogic, please contact myself if you are interested! Critical patch updates have been also released for iAs and the whole middleware stack, please make sure that you implement them. Jürgen Kress Oracle WebLogic Partner Adoption EMEA To read the newsletter please visit http://tinyurl.com/WebLogicnewsNovember2012 (OPN Account required) To become a member of the WebLogic Partner Community please register at http://www.oracle.com/partners/goto/wls-emea ( OPN account required). If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Mix Forum Wiki Technorati Tags: WebLogic Community newsletter,newsletter,WebLogic,WebLogic Community,Oracle,OPN,Jürgen Kress

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  • WebLogic Partner Community Newsletter November 2012

    - by JuergenKress
    Dear WebLogic partner community member Too many different product from Oracle, no idea how do they fit together? Get a copy of the Oracle catalog, an excellent overview of the Oracle middleware portfolio. If you have missed the Oracle OpenWorld WebLogic, Java and ExaLogic highlights - you can now watch our community webcast on-demand. To experience and learn more about WebLogic 12c, make sure you attend one of the upcoming WebLogic 12c bootcamps. We are continuously adding many more locations to our training road-show! If you like to suggest an additional location, Please feel free to write us @wlscommunity on twitter. The key presentations from Oracle OpenWorld 2012 are published at our WebLogic Community Workspace (WebLogic Community membership required): Exalogic X3-2 launch (.pptx) & ExaLogic references 2012 (ppt) & General Session Building and Managing a Private Oracle Java & Experiences building JavaEE based PaaS Platform Compressed presentation & Oracle Enterprise Manager 12c Cloud Control Demo (Zip) & Coherence Past Present And Future (ppt)& Coherence Web Elastic Data on WebLogic 12c (zip) & Oracle Tuxedo What’s New in 12c (.pptx) & Tuxedo Java Services(.pptx). One of the newest product in the middleware family ADF Mobile & ADF Essentials is now available. Andrejus published an article on how to implement ADF Essentials on Glassfish. When you design mobile solutions, you might want to make use of the Oracle Fusion Applications user experience design patterns. We continue to promote and create joint partner marketing campaigns to upgrade iAS to WebLogic, please contact myself if you are interested! Critical patch updates have been also released for iAs and the whole middleware stack, please make sure that you implement them. Jürgen Kress Oracle WebLogic Partner Adoption EMEA To read the newsletter please visit http://tinyurl.com/WebLogicnewsNovember2012 (OPN Account required) To become a member of the WebLogic Partner Community please register at http://www.oracle.com/partners/goto/wls-emea ( OPN account required). If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Mix Forum Wiki Technorati Tags: WebLogic Community newsletter,newsletter,WebLogic,WebLogic Community,Oracle,OPN,Jürgen Kress

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  • Are Chief Digital Officers the Result of CMO/CIO Refusal to Change?

    - by Mike Stiles
    Apparently CDO no longer just stands for “Collateralized Debt Obligations.”  It stands for Chief Digital Officer. And they’re the ones who are supposed to answer the bat signal CEO’s are throwing into the sky, swoop in and POW! drive the transition of the enterprise to integrated digital systems. So imagine being a CMO or a CIO at such an enterprise and realizing it’s been determined that you are not the answer that’s needed. In fact, IntelligentHQ author Ashley Friedlein points out the very rise of the CDO is an admission of C-Suite failure to become savvy enough, quickly enough in modern technology. Is that fair? Despite the repeated drumbeat that CMO’s and CIO’s must enter a new era of cooperation and collaboration to enact the social-enabled enterprise, the verdict seems to be that if it’s happening at all, it’s not happening fast enough. Therefore, someone else is needed with the authority to make things happen. So who is this relatively new beast? Gartner VP David Willis says, “The Chief Digital Officer plays in the place where the enterprise meets the customer, where the revenue is generated, and the mission accomplished.” In other words, where the rubber meets the road. They aren’t just another “C” heading up a unit. They’re the CEO’s personal SWAT team, able to call the shots necessary across all units to affect what has become job one…customer experience. And what are the CMO’s and CIO’s doing while this is going on? Playing corporate games. Accenture reports 38% of CMOs say IT deliberately keeps them out of the loop, with 35% saying marketing’s needs aren’t a very high priority. 31% of CIOs say marketers don’t understand tech and regularly go around them for solutions. Fun! Meanwhile the CEO feels the need to bring in a parental figure to pull it all together. Gartner thinks 25% of all orgs will have a CDO by 2015 as CMO’s and particularly CIO’s (Peter Hinssen points out many CDO’s are coming “from anywhere but IT”) let the opportunity to be the agent of change their company needs slip away. Perhaps most interestingly, these CDO’s seem to be entering the picture already on the fast track. One consultancy counted 7 instances of a CDO moving into the CEO role, which, as this Wired article points out, is pretty astounding since nobody ever heard of the job a few years ago. And vendors are quickly figuring out that this is the person they need to be talking to inside the brand. The position isn’t without its critics. Forrester’s Martin Gill says the reaction from executives at some traditional companies to someone being brought in to be in charge of digital might be to wash their own hands of responsibility for all things digital – a risky maneuver given the pervasiveness of digital in business. They might not even be called Chief Digital Officers. They might be the Chief Customer Officer, Chief Experience Officer, etc. You can call them Twinkletoes if you want to, but essentially anyone who has the mandate direct from the CEO to enact modern technology changes not currently being championed by the CMO or CIO can be regarded as “boss.” @mikestiles @oraclesocialPhoto: freedigitalphotos.net

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  • Have you visited our Forums lately?

    - by Lenz Grimmer
    Oracle Linux is not just free to download, use and distribute, it also has a very helpful community around it. If you are new to Oracle Linux and you haven't checked out our forums yet, I highly recommend doing so right away — the friendliness and level of expertise in there is outstanding! We have a number of regulars in there that really "know their stuff" and just following the ongoing discussions is educating.

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  • DOAG Conference 2011: Seven Flavors of Database Upgrades

    - by Mike Dietrich
    Thanks to everybody who did attend at my DOAG Conference session in Nürnberg this year "Seven Flavor of Database Upgrades" (or in German: "7 Wege zum Datenbank-Upgrade - Geschichten, die das Leben schrieb"). And thanks for your patience staying with me in overtime as well In case you'd like to download the slides I've presented at the session please download them via this link or from the download section to your right.

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  • Remote Task Flow vs. WSRP Portlets

    - by Frank Nimphius
    Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} A remote task flow is bounded task flow that is deployed as a stand-alone Java EE application on a remote server with its URL Invoke property set to url-invoke-allowed. The remote task flow is accessed either from a direct browser GET request or, when called from another ADF application, through the task flow call activity. For more information about how to invoke remote task flows from a task flow call activity see chapter 15.6.4 How to Call a Bounded Task Flow Using a URL of the Oracle Fusion Middleware Fusion Developer's Guide for Oracle Application Development Framework at http://docs.oracle.com/cd/E23943_01/web.1111/b31974/taskflows_activities.htm#CHDJDJEF Compared to WRSP portlets, remote task flows in Oracle JDeveloper 11g R1 and R2 have a functional limitation in that they cannot be embedded as a region on a page but require the calling ADF application to navigate off to another application and page. The difference between a remote task flow call using the task flow call activity and a simple redirect to a remote Java EE application is that the remote task flow has a state token attached that allows to restore the state of the calling application upon task flow return. A use case for a remote task flow call activity is a "yellow page lookup" scenario in which different ADF applications use an remote task flow to lookup people, products or similar to return a selected value to the calling application. Note that remote task flow calls need to be performed from a bounded or unbounded top level task flow of the calling application. If called from a region (using the parent call activity) in a page, the region state is not recovered upon task flow return. ADF developers recently have identified remote task flows as an architecture pattern to partition their ADF applications into independently deployed Java EE applications. While this sounds like a desirable use of the remote task flow feature, it is not possible to achieve for as long as remote task flows don't render as an ADF region.

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  • SOA Community Newsletter September 2012

    - by JuergenKress
    Dear SOA partner community member Are you ready for Oracle Open World 2012? If you are planning to attend, make sure that you prepare your trip to San Francisco. If you could not make it, watch the keynotes live on-demand. You can also plan and decide to visit the SOA, Cloud and Service Technology Symposium 2012 and meet Tim Hall and Demed Lher from our product management team in London. As an Oracle partner you will get 50% discount on the conference pass, please use the code DJMXZ370 and avail your discount. The BPM Solution Catalogue is now live, make sure you use the process examples and contribute your processes. SOA Proactive support is the best resource to support your SOA implementations. To administrate your SOA systems Enterprise Manager Cloud Control 12c is the best tool, you can now attend thefree on-demand training. EM12c, Real User Experience Insight 12R1 gives you all the details, checkout our new demo. The BPM11g demo for Oracle E-Business Suite has become available. A wonderful SOA demo case is the Fusion Order Demo, Antony Reynolds posted an article how to update it on SOA Suite PS5. If you do use Coherence e.g. for SOA Suite, checkout the extension from our partner CloudTran. In this edition to this you will also find articles from: Automatically Disable Proxy Service to avoid overloading OSB By Jian Liang & Storing SCA Metadata in the Oracle Metadata Services Repository by Nicolás Fonnegra Martinez and Markus Lohn & Exploring MDS Explorer by Mark Nelson & Using Cloud OER to Find Fusion Applications On-Premise Service Concrete WSDL URL by Rajesh Raheja & Oracle Service Bus duplicate message check using Coherence by Jan van Zoggel & Installing Oracle SOA Suite10g on Oracle Enterprise Linux Lonneke Dikmans & Generating an EJB SDO Service Interface for Oracle SOA Suite by Edwin Biemond. Jürgen Kress Oracle SOA & BPM Partner Adoption EMEA To read the newsletter please visit http://tinyurl.com/soanewsSeptember2012 (OPN Account required) To become a member of the SOA Partner Community please register at http://www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Mix Forum Technorati Tags: SOA Community newsletter,SOA Community,Oracle SOA,Oracle BPM,BPM Community,OPN,Jürgen Kress

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  • Recording Available: March 2012 Quarterly Customer Update Webcast

    - by John Klinke
    Missed the recent Quarterly Customer Update Webcast? We covered several topics including: * WebCenter 4 Pillars overview * Support Update * WebCenter Content 11gR1 Update * WebCenter Portal 11gR1 Update * Oracle Social Network Overview VIEW WEBCAST RECORDING: Access the March 2012 Webcast recording and presentation by going to: My Oracle Support Site Note: 568127.1 We'll announce the next Quarterly Customer Update Webcast here on the WebCenter Content Alerts blog.

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  • Best Practices - which domain types should be used to run applications

    - by jsavit
    This post is one of a series of "best practices" notes for Oracle VM Server for SPARC (formerly named Logical Domains) One question that frequently comes up is "which types of domain should I use to run applications?" There used to be a simple answer in most cases: "only run applications in guest domains", but enhancements to T-series servers, Oracle VM Server for SPARC and the advent of SPARC SuperCluster have made this question more interesting and worth qualifying differently. This article reviews the relevant concepts and provides suggestions on where to deploy applications in a logical domains environment. Review: division of labor and types of domain Oracle VM Server for SPARC offloads many functions from the hypervisor to domains (also called virtual machines). This is a modern alternative to using a "thick" hypervisor that provides all virtualization functions, as in traditional VM designs, This permits a simpler hypervisor design, which enhances reliability, and security. It also reduces single points of failure by assigning responsibilities to multiple system components, which further improves reliability and security. In this architecture, management and I/O functionality are provided within domains. Oracle VM Server for SPARC does this by defining the following types of domain, each with their own roles: Control domain - management control point for the server, used to configure domains and manage resources. It is the first domain to boot on a power-up, is an I/O domain, and is usually a service domain as well. I/O domain - has been assigned physical I/O devices: a PCIe root complex, a PCI device, or a SR-IOV (single-root I/O Virtualization) function. It has native performance and functionality for the devices it owns, unmediated by any virtualization layer. Service domain - provides virtual network and disk devices to guest domains. Guest domain - a domain whose devices are all virtual rather than physical: virtual network and disk devices provided by one or more service domains. In common practice, this is where applications are run. Typical deployment A service domain is generally also an I/O domain: otherwise it wouldn't have access to physical device "backends" to offer to its clients. Similarly, an I/O domain is also typically a service domain in order to leverage the available PCI busses. Control domains must be I/O domains, because they boot up first on the server and require physical I/O. It's typical for the control domain to also be a service domain too so it doesn't "waste" the I/O resources it uses. A simple configuration consists of a control domain, which is also the one I/O and service domain, and some number of guest domains using virtual I/O. In production, customers typically use multiple domains with I/O and service roles to eliminate single points of failure: guest domains have virtual disk and virtual devices provisioned from more than one service domain, so failure of a service domain or I/O path or device doesn't result in an application outage. This is also used for "rolling upgrades" in which service domains are upgraded one at a time while their guests continue to operate without disruption. (It should be noted that resiliency to I/O device failures can also be provided by the single control domain, using multi-path I/O) In this type of deployment, control, I/O, and service domains are used for virtualization infrastructure, while applications run in guest domains. Changing application deployment patterns The above model has been widely and successfully used, but more configuration options are available now. Servers got bigger than the original T2000 class machines with 2 I/O busses, so there is more I/O capacity that can be used for applications. Increased T-series server capacity made it attractive to run more vertical applications, such as databases, with higher resource requirements than the "light" applications originally seen. This made it attractive to run applications in I/O domains so they could get bare-metal native I/O performance. This is leveraged by the SPARC SuperCluster engineered system, announced a year ago at Oracle OpenWorld. In SPARC SuperCluster, I/O domains are used for high performance applications, with native I/O performance for disk and network and optimized access to the Infiniband fabric. Another technical enhancement is the introduction of Direct I/O (DIO) and Single Root I/O Virtualization (SR-IOV), which make it possible to give domains direct connections and native I/O performance for selected I/O devices. A domain with either a DIO or SR-IOV device is an I/O domain. In summary: not all I/O domains own PCI complexes, and there are increasingly more I/O domains that are not service domains. They use their I/O connectivity for performance for their own applications. However, there are some limitations and considerations: at this time, a domain using physical I/O cannot be live-migrated to another server. There is also a need to plan for security and introducing unneeded dependencies: if an I/O domain is also a service domain providing virtual I/O go guests, it has the ability to affect the correct operation of its client guest domains. This is even more relevant for the control domain. where the ldm has to be protected from unauthorized (or even mistaken) use that would affect other domains. As a general rule, running applications in the service domain or the control domain should be avoided. To recap: Guest domains with virtual I/O still provide the greatest operational flexibility, including features like live migration. I/O domains can be used for applications with high performance requirements. This is used to great effect in SPARC SuperCluster and in general T4 deployments. Direct I/O (DIO) and Single Root I/O Virtualization (SR-IOV) make this more attractive by giving direct I/O access to more domains. Service domains should in general not be used for applications, because compromised security in the domain, or an outage, can affect other domains that depend on it. This concern can be mitigated by providing guests' their virtual I/O from more than one service domain, so an interruption of service in the service domain does not cause an application outage. The control domain should in general not be used to run applications, for the same reason. SPARC SuperCluster use the control domain for applications, but it is an exception: it's not a general purpose environment; it's an engineered system with specifically configured applications and optimization for optimal performance. These are recommended "best practices" based on conversations with a number of Oracle architects. Keep in mind that "one size does not fit all", so you should evaluate these practices in the context of your own requirements. Summary Higher capacity T-series servers have made it more attractive to use them for applications with high resource requirements. New deployment models permit native I/O performance for demanding applications by running them in I/O domains with direct access to their devices. This is leveraged in SPARC SuperCluster, and can be leveraged in T-series servers to provision high-performance applications running in domains. Carefully planned, this can be used to provide higher performance for critical applications.

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  • Oracle to SQL Server: Crossing the Great Divide, Part 1

    When a SQL expert moves from Oracle to SQL Server, he can spot obvious strengths and weaknesses in the product that are too familiar to be apparent to the SQL Server DBA. Jonathan Lewis is one such expert: In this article he records his train of thought whilst investigating the mechanics of the SQL Server database engine. The result makes interesting reading.

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  • Why Wouldn't Root Be Able to Change a Zone's IP Address in Oracle Solaris 11?

    - by rickramsey
    You might assume that if you have root access to an Oracle Solaris zone, you'd be able to change the root's IP address. If so, you'd proceed along these lines ... First, you'd log in: root@global_zone:~# zlogin user-zone Then you'd remove the IP interface: root@user-zone:~# ipadm delete-ip vnic0 Next, you'd create a new IP interface: root@user-zone:~# ipadm create-ip vnic0 Then you'd assign the IP interface a new IP address (10.0.0.10): root@user-zone:~# ipadm create-addr -a local=10.0.0.10/24 vnic0/v4 ipadm: cannot create address: Permission denied Why would that happen? Here are some potential reasons: You're in the wrong zone Nobody bothered to tell you that you were fired last week. The sysadmin for the global zone (probably your ex-girlfriend) enabled link protection mode on the zone with this sweet little command: root@global_zone:~# dladm set-linkprop -p \ protection=mac-nospoof,restricted,ip-nospoof vnic0 How'd your ex-girlfriend learn to do that? By reading this article: Securing a Cloud-Based Data Center with Oracle Solaris 11 by Orgad Kimchi, Ron Larson, and Richard Friedman When you build a private cloud, you need to protect sensitive data not only while it's in storage, but also during transmission between servers and clients, and when it's being used by an application. When a project is completed, the cloud must securely delete sensitive data and make sure the original data is kept secure. These are just some of the many security precautions a sysadmin needs to take to secure data in a cloud infrastructure. Orgad, Ron, and Richard and explain the rest and show you how to employ the security features in Oracle Solaris 11 to protect your cloud infrastructure. Part 2 of a three-part article on cloud deployments that use the Oracle Solaris Remote Lab as a case study. About the Photograph That's the fence separating a small group of tourist cabins from a pasture in the small town of Tropic, Utah. Follow Rick on: Personal Blog | Personal Twitter | Oracle Forums   Follow OTN Garage on: Web | Facebook | Twitter | YouTube

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  • Erfolgreich sein durch Reference Selling

    - by A&C Redaktion
    Referenzen sind eine hervorragende Möglichkeit, die Zuverlässigkeit von Partner-Lösungen auf Basis von Oracle Technologien darzustellen, denn sie sind ein Spiegelbild zufriedener Kunden. Sie dienen als Best Practices und beeinflussen damit positiv die Kaufentscheidung neuer Kunden. Iris Musiol, Customer Reference Manager DACH, erklärt das Oracle Referenzprogramm für Partner sowie deren Vorteile, Inhalte und Voraussetzungen.

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  • Social Search: Looking for Love

    - by Mike Stiles
    For marketers and enterprise executives who have placed a higher priority on and allocated bigger budgets to search over social, it might be time to notice yet another shift that’s well underway. Social is search. Search marketing was always more of an internal slam-dunk than other digital initiatives. Even a C-suite that understood little about the new technology world knew it’s a good thing when people are able to find you. Google was the new Yellow Pages. Only with Google, you could get your listing first without naming yourself “AAAA Plumbing.” There were wizards out there who could give your business prominence in front of people who were specifically looking for what you offered. Other search giants like Bing also came along to offer such ideal matchmaking possibilities. But what if the consumer isn’t using a search engine to find what they’re looking for? And what if the search engines started altering their algorithms so that search placement manipulation was more difficult? Both of those things have started to happen. Experian Hitwise’s numbers show that visits to the major search engines in the UK dropped 100 million through August. Search engines are far from dead, or even challenged. But more and more, the public is discovering the sites and brands they need through advice they get via social, not search. You’ll find the worlds of social and search increasingly co-mingling as well. Search behemoths Google and Bing are including Facebook and Google+ into their engines. Meanwhile, Facebook and Twitter have done some integration of global web search into their platforms. So what makes social such a worthwhile search entity for brands? First and foremost, the consumer has demonstrated a behavior of acting on recommendations from social connections. A cry in the wilderness like, “Anybody know any good catering companies?” will usually yield a link (and an endorsement) from a friend such as “Yeah, check out Just-Cheese-Balls Catering.” There’s no such human-driven force/influence behind the big search engines. Facebook’s Mark Zuckerberg and others call it “Friend Mining.” It is, in essence, searching for answers from friends’ experiences as opposed to faceless code. And Facebook has all of those friends’ experiences already stored as data. eMarketer says search in an $18 billion business, and investors are really into it. So no shock Facebook’s ready to leverage their social graph into relevant search. What do you do about all this as a brand? For one thing, it’s going to lead to some interesting paid marketing opportunities around the corner, including Sponsored Stories bought against certain queries, inserting deals into search results, capitalizing on social search results on mobile, etc. Apart from that, it might be time to stop mentally separating social and search in your strategic planning and budgeting. Courting your fans on social will cumulatively add up to more valuable, personally endorsed recommendations for your company when a consumer conducts a search on social. Fail to foster those relationships, fail to engage, fail to provide knock-em-dead customer service, fail to wow them with your actual products and services…and you’ll wind up with the visibility you deserve in social search results.

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  • How Big Data and Social Won the Election

    - by Mike Stiles
    The story of big data’s influence on the outcome of the US Presidential election is worth a good look, because a) it’s a harbinger of things to come, and b) it’s an example of similar successes available to any enterprise seriously resourcing integrated big data, modeling, and data-driven execution on all assets, including social. Obama campaign manager Jim Messina fielded a data and analytics brain trust 5 times larger than 2008. At that time, there were numerous databases from various sources, few of them talking to each other. This time, the mission was to be metrics-centered and measure everything measurable, and in context with all the other data. Big data showed them exactly what they needed to know and told them what to do about it. It showed them women 40-49 on the west coast would donate big money if they got to eat with George Clooney. Women on the east coast would pony up to hang out with Sarah Jessica Parker. Extensive daily modeling showed them what kinds of email appeals, from who, and to whom, would prove most successful in raising cash, recruiting volunteers, and getting out the vote. Swing state voters were profiled and approached with more customized targeting that at any time in history. Ads were purchased on specific shows watched by the targets, increasing efficiency 14% over traditional media buys. For all the criticism of the candidate’s focus on appearing on comedy and entertainment shows, and local radio morning shows, that’s where the data sent them to reach the voters most likely to turn out for them. And then there was social. Again, more than in any other election, Facebook was used for virtual, highly efficient door-to-door canvasing. Facebook fans got pictures of friends in swing states and were asked to encourage them to act. Using that approach, 1 in 5 peer-to-peer appeals led to the desired action. Assumptions, gut, intuition, campaign experience, all took a backseat to strategy shifts solidly backed up by data. Zeroing in on demographics likely to back the President and tracking their mood daily literally changed the voter landscape. The Romney team watched Obama voters appear seemingly out of thin air. One Obama campaign aide said, “We ran the election 66,000 times every night.” Which brings us to your organization. If you’re starting to feel like the battle-cry of “but this is the way we’ve always done it” is starting to put you in an extremely vulnerable position, you’re right. Social has become a key communication tool of the 21st century. Failing to use it, or failing to invest in a deep understanding of who your customers and prospects are so the content you post there will achieve desired actions and results, will leave you waking up one morning wondering, “What happened?”@mikestilesPhoto stock.xchng

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  • Disconnected Online Customer Experience? Connect It with Oracle WebCenter

    - by Christie Flanagan
    Engage. Empower. Optimize. Today's customers have higher expectations and more choices than ever before. Successful organizations must deliver an engaging online experience that is personalized, interactive and consistent across all phases of the customer journey. This requires a new approach that connects and optimizes all customer touch points as they research, select and transact with your brand. Attend this webcast to learn how Oracle WebCenter: Works with Oracle ATG Commerce and Oracle Endeca to deliver consistent and engaging browsing, shopping and search experiences across all of your customer facing websites Enables you to optimize the performance of your online initiatives through integration with Oracle Real-Time Decisions for automated targeting and segmentation Connects with Siebel CRM to maintain a single view of the customer and integrate campaigns across channels Register now for the Webcast. Register Now Thurs., November 8, 2012 10 a.m. PT / 1 p.m. ET Presented by: Joshua DuhlSenior Principal Product ManagerOracle WebCenter Christie FlanaganDirector of Product MarketingOracle WebCenter

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