Oracle Exalogic Customer Momentum @ OOW'12
- by Sanjeev Sharma
[Adapted from here]
At Oracle Open World 2012, i sat down with some of the Oracle Exalogic early adopters to discuss the business benefits these businesses were realizing by embracing the engineered systems approach to data-center modernization and application consolidation. Below is an overview of the 4 businesses that won the Oracle Fusion Middleware Innovation Award for Oracle Exalogic this year.
Company: Netshoes About: Leading online retailer of sporting goods in Latin America.Challenges:
Rapid business growth resulted in frequent outages and poor response-time of online store-front
Conventional ad-hoc approach to horizontal scaling resulted in high CAPEX and OPEX
Poor performance and unavailability of online store-front resulted in revenue loss from purchase abandonment
Solution: Consolidated ATG Commerce and Oracle WebLogic running on Oracle Exalogic.Business Impact:Reduced abandonment rates resulting in a two-digit increase in online conversion rates translating directly into revenue up-liftCompany: ClaroAbout: Leading communications services provider in Latin America.Challenges:
Support business growth over the next 3 - 5 years while maximizing re-use of existing middleware and application investments with minimal effort and risk
Solution: Consolidated Oracle Fusion Middleware components (Oracle WebLogic, Oracle SOA Suite, Oracle Tuxedo) and JAVA applications onto Oracle Exalogic and Oracle Exadata. Business Impact:Improved partner SLA’s 7x while improving throughput 5X and response-time 35x for JAVA applicationsCompany: ULAbout: Leading safety testing and certification organization in the world.Challenges:
Transition from being a non-profit to a profit oriented enterprise and grow from a $1B to $5B in annual revenues in the next 5 years
Undertake a massive business transformation by aligning change strategy with execution
Solution: Consolidated Oracle Applications (E-Business Suite, Siebel, BI, Hyperion) and Oracle Fusion Middleware (AIA, SOA Suite) on Oracle Exalogic and Oracle ExadataBusiness Impact:Reduced financial and operating risk in re-architecting IT services to support new business capabilities supporting 87,000 manufacturersCompany: Ingersoll RandAbout: Leading manufacturer of industrial, climate, residential and security solutions.Challenges:
Business continuity risks due to complexity in enforcing consistent operational and financial controls;
Re-active business decisions reduced ability to offer differentiation and compete
Solution: Consolidated Oracle E-business Suite on Oracle Exalogic and Oracle ExadataBusiness Impact:Service differentiation with faster order provisioning and a shorter lead-to-cash cycle translating into higher customer satisfaction and quicker cash-conversionCheck out the winners of the Oracle Fusion Middleware Innovation awards in other categories here.
