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• What kind of website or coding is suitable and safe for an artist's website

  - by Dan S

  I have a web design project that is related to a singer, and I used Joomla for my previous project and designed good music websites. But for this project I cannot find a suitable template to edit and use. As the website is so simple and does not have any special functionality, I'm thinking about creating a website with just simple CSS, html and jQuery. I'm Good at them and can make a perfect look but I am not sure about the security. In Joomla I use different security plugins but do not know about a client-side scripting. So generally I need your ideas, about the following questions: - Is Joomla and generally CMS a good option for a music website? - How famous artists' website is base on? CMS or Client-side scripting? - Do you recommend to create it manually without using and CMS or template? - An do you suggest WordPress for this type of websites? (The website will have these pages: Biography, News, Music (with a music player), Photos, videos and contacts). That's it! Thank you for all your responds, I had a look at Joomla and the only template I chose is This One which seems very simple, and I am worry about module position, because it seems does not have any module position at all. I tried to contact the provider but did not get any respond. Does anyone know about its module position, I mean is there any way to find them? An is it possible to create a 2-3 module positions? Also I had a look at ThemeForest's WordPress templates and it has such a great template. I think WordPress is more active in creating artistic templates. But is it secure and professional to use this CMS for a singer who is kinda famous it his country? I am talking about a template like this. Share your opinions guys.

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• An Oracle Exastack Recap

  - by Kristin Rose

  For those ISVs and OEMs who tuned into Oracle’s FY13 Partner Kickoff, thank you! It was with your participation and presence that helped make this year’s show another great success. The OPN Communications team was lucky enough to get a chance to sit down with Chris Baker, Oracle SVP of Worldwide ISV, OEM & Java, all the way from London, as he recapped the achievements that were seen over the past year with the Oracle Exastack Program. Be sure to watch his short video below: Here are some highlights: 1000 “Readies”- Those partners that are ready to use the latest version of our products Over 100 partners that are ready to use Oracle Exastack,  Oracle Exadata Database Machine, and Oracle Exalogic Elastic Cloud New Oracle Exalytics machine for analysis In less than one year, more than 100 ISV applications have achieved an Oracle Exastack Ready status and more than 35 ISV applications have achieved Oracle Exastack Optimized status. These partners can be found by Oracle customers listed in the Oracle Solutions Catalog.Demonstrating to customers that their solutions are tuned to deliver optimum speed, scalability and reliability on Oracle Engineered Systems, Oracle partners are rapidly achieving Oracle Exastack Optimized certification. Read the press release here. By simplifying your company’s architecture with the Oracle Exastack program, both ISV’s and OEMs are able to better concentrate on their application and deliver enhanced benefits to their customers.Cheers!The OPN Communications Team

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• Almost time to hit the road again

  - by Chris Williams

  I’ve had a few months of not much traveling, but now that the weather is improving… conference season is starting up again. That means it’s time for me to start hitting the road. In June, I have Tech Ed 2010 in New Orleans, LA. I lived in New Orleans for several years, both as military and civilian and I have a few friends still down there. I haven’t been there since before Hurricane Katrina, so I have mixed feelings about returning… but I am still looking forward to it. Also in June, I have Codestock in Knoxville, TN. Codestock is one of my favorite events, primarily because of the excellent people that speak there and also attend sessions. It’s a great mix of people and technologies. Sometime in July or August, I’m headed to Austin, TX for a couple days. I don’t know the exact date yet, but if you have an event down there in that timeframe, let me know and maybe we can sort something out. In September, I’m heading to Seattle for my first PAX (Penny Arcade Expo.)  I’m going strictly as an attendee and it looks like a LOT of fun. Really excited to check it out. Also in September, I’m headed to Omaha for the Heartland Developers Conference. This is a FANTASTIC event, and certainly one of my local favorites. (I guess local is relative, it’s about a 6 hour drive.) In addition to speaking on WP7, I’ll be doing a series of hands on labs on XNA they day before the conference starts, so that should be a lot of fun as well.   In addition to all this stuff, I have my own XNA User Group to take care of. In August, Andy “The Z-Man” Dunn is coming to speak and check out the various food on a stick offerings at the Minnesota State Fair!

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• So we've got a code review tool, now what can we use for software documents?

  - by Tini

  We're using Subversion as a full CM for code and also for related project documents. We have JIRA and Fisheye. When we wanted to add a peer review tool, we looked at and tested several candidates. Our weighted requirements included both code and document review, but ultimately, the integration with JIRA slanted the scores in Crucible's favor. Atlassian has slammed the door on ever supporting Word or PDF in Crucible. I've tested several workaround methods to make Crucible work for documents without success. (The Confluence/Crucible plug-in was deprecated by Atlassian, so that option is out, too.) I haven't found a plugin for Crucible that adds this functionality, so short of writing my own plug-in, Crucible for documents is unworkable. Word Track Changes doesn't provide a method for true collaboration and commenting. Adobe PDF Comment and Markup is interesting, but doesn't provide a great way to keep a permanent quality record of the conversation. We can't go cloud-based, our documents must be locally hosted on our own server only. We're only on Sharepoint 2007. Help! Anyone have a suggestion?

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• If ssh connection fails using SOCKS then what? Automate switch to no proxy?

  - by Benjamin Jones

  Right now I am using plink in a batch routine that reconnects to my SSH server if I loose connection. I use my plink connection & socks proxy (firefox) to forward all my browser traffic. Works great EXCEPT for one thing! If I can't get to my ssh server for some ODD reason I have to go to options in firefox and revert back my settings to NO Proxy. It can be done, but its annoying! So how would I keep my SOCKS Proxy connection in firefox, but if I cant connect to my SSH Server, how can I automatically switch to the autodetect proxy/no proxy settings in firefox? I would think that I could use the Firefox command line arguments and a batch routine to do so, but I do not believe this is possible. I do see via this link where the proxy settings are stored, but does that mean I have to change the proxy settings depending on my senario above within the .js file? http://stackoverflow.com/questions/843340/firefox-proxy-settings-via-command-line

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• Lossless cutting of MPEG TS files in Windows

  - by Sebastian P.R. Gingter

  I have several HD video files in transport stream (.ts) format, recorded with my satellite receiver. I want to cut them, as in simply remove a few minutes from the beginning, the end and sometimes a few minutes in the middle of it (remove early start of recordings, late ends and, for some seldom files, the ads). What is a good, ideally but not necessarily free, software with a GUI to do this? Best would be something where you could select points on a timeline and simply cut the elements out. As a resulting file, just the same .ts format would be great, but I could also live with putting the video contents into another container, as long as the video is NOT re-encoded / transcoded. The files have additional audio streams and subtitles. These should be retained in the process. My OS is Windows.

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• Handling early/late/dropped packets for interpolation in a 3D multiplayer game

  - by Ben Cracknell

  I'm working on a multiplayer game that for the purposes of this question, is most similar to Team Fortress. Each network data packet will contain the 3D position of the target moving object. (this object could be another player) The packets are sent on a fixed interval, and linear interpolation will be used to smooth the transition between packets. Under normal circumstances, interpolation will occur between the second-to-last packet, and the last packet received. The linear interpolation algorithm is the same as this post: Interpolating positions in a multiplayer game I have the same issue as in that post, but the answers don't seem like they will work in my situation. Consider the following scenario: Normal packet timing, everything is okay The next expected packet is late. That's okay, we'll just extrapolate based on previous positions The late packet eventually arrives with corrections to our extrapolation. Now what do we do with its information? The answers on the above post suggest we should just interpolate to this new packet's position, but that would not work at all. If we have already extrapolated past that point in time, moving back would cause rubber-banding. The issue is similar in the case of an early or dropped packet. So I believe what I am looking for is some way to smoothly deal with new information in an ongoing interpolation/extrapolation process. Since I might be moving on to quadratic or even cubic interpolation, it would be great if the same solutiuon could be applied to those as well.

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• Decreasing the Height of the PinkMatter Flamingo Ribbon Bar

  - by Geertjan

  The one and only thing prohibiting wide adoption of PinkMatter's amazing Flamingo ribbon bar integration for NetBeans Platform applications (watch the YouTube movie here and follow the tutorial here) is... the amount of real estate taken up by the height of the taskpane: I was Skyping with Bruce Schubert about this and he suggested that a first step might me to remove the application menu. OK, once that had been done there was still a lot of height: But then I configured a bit further and now have this, which is pretty squishy but at least shows there are possibilities: How to get to the above point? Get the PinkMatter Flamingo ribbon bar from java.net (http://java.net/projects/nbribbonbar), which is now the official place where it is found, and then look in the "Flaming Integration" module. There you'll find com.pinkmatter.modules.flamingo.LayerRibbonComponentProvider. Do the following: Comment out "addAppMenu(ribbon);" in "createRibbon()". That's the end of the application menu. Change the "addTaskPanes(JRibbon ribbon)" method from this... private void addTaskPanes(JRibbon ribbon) { RibbonComponentFactory factory = new RibbonComponentFactory(); for (ActionItem item : ActionItems.forPath("Ribbon/TaskPanes")) {// NOI18N ribbon.addTask(factory.createRibbonTask(item)); } } ...to the following: private void addTaskPanes(JRibbon ribbon) { RibbonComponentFactory factory = new RibbonComponentFactory(); for (ActionItem item : ActionItems.forPath("Ribbon/TaskPanes")) { // NOI18N RibbonTask rt = factory.createRibbonTask(item); List<AbstractRibbonBand<?>> bands = rt.getBands(); for (AbstractRibbonBand arb : bands) { arb.setPreferredSize(new Dimension(40,60)); } ribbon.addTask(rt); } } Hurray, you're done. Not a very great result yet, but at least you've made a start in decreasing the height of the PinkMatter Flamingo ribbon bar. If anyone gets further with this, I'd be very happy to hear about it!

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• SAN alternative for VMWare

  - by CogitoErgoSum

  Has anyone utilized something aside from a SAN to run their VMWare images off? We are looking to drop in two HP Servers and VMWare on them and run them off a SAN. Due to the cost of SAN though our CFO and VP are wondering if there are any viable alternatives (I.e. NAS) that can effectively run a VMWare. I can't think of any off of the top of my head. IF anyone can provide one or a good article outlining why to stick to SAN that'd be great.

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• SSH Proxy (SOCKS) through remote computer - TCP & DNS

  - by Moz Morris

  My problem: Need DNS to be resolved through my remote machine. So I have a REMOTE that I can access from LOCAL via SERVER. This REMOTE can access a host TARGET_HOST. TARGET_HOST is setup in REMOTE's host file like so: 123.123.123.123 TARGET_HOST I want to be able to access (in the browser & my application) TARGET_HOST from LOCAL. I have setup a 'proxy' like so: LOCAL to SERVER: ssh -L 4567:LOCAL:4568 user@SERVER SERVER to REMOTE: ssh -D 4568 user@REMOTE LOCAL's network config is setup to use a proxy on localhost through port 4567. So, everything is great and I can see TARGET_HOST in my browser. The problem I have is that the DNS doesn't resolve from LOCAL and therefore some code I have going on in my application, fails. Can anyone help me? Can anyone suggest a better method?

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• Repair snapped USB flash drive

  - by Richard Slater

  I have a USB Flash Drive that has had the USB connector snapped away from the circuit board. In the past I have had great sucess with soldering the connector back to the circuit board with 4 solid core wires. Unfortunatly this particular device shows up as "Unknown Device" in device manager and displays 0ma power usage. Giving a closer look at the circuit board it appears that the Data + connector has come away from the PCB. Which would explain why it is not recognised. Is there any practicable way of lifting the data from the device? larger version

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• balancing loudest and quietest speaker noises

  - by Dan

  It is hard for me to find the right volume for my computer to watch my dvd's on because it seems like most reasonable volumes become overwhelming at the loudest parts of a movie and it is hard to even make out the dialog at the quietest parts. I find I'm constantly adjusting the volume during the course of a movie. Are there ways to make the difference between the louds and the quiets not so extreme? (both computer related solutions and non-computer related solutions welcome). Like moving my speakers across the room and increasing the volume? or the opposite? Or would would the extremes be less noticeable if I used headphones? Are there movie players that might have more complex sound adjustment features? If there is a software solution out there for linux that would be great too. Thanks, Dan

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• links for 2011-01-03

  - by Bob Rhubart

  Using Solaris zfs + iscsi targets with Oracle VM (Wim Coekaerts Blog) "I was playing with my Oracle VM setup and needed some shared storage that was block based. I did not have a storage array available but I did have a Solaris box, that I use for Oracle VDI, available." - Wim Coekaerts (tags: oracle otn solaris oraclevm virtualization) DanT's GridBlog: Oracle Grid Engine: Changes for a Bright Future at Oracle "Today, we are entering a new chapter in Oracle Grid Engine’s life. Oracle has been working with key members of the open source community to pass on the torch for maintaining the open source code base to the Open Grid Scheduler project hosted on SourceForge." - Dan Templeton (tags: oracle gridengine) Oracle Fusion Middleware Security: How do I secure my services? "I've been up early for a couple of days talking to a customer about how they should secure their services,' says Chris Johnson. "I'm going to tell you what I told them." (tags: oracle fusionmiddleware security) OldSpice your Innovation - Dangers of Status Quo E2.0 | Enterprise 2.0 Blogs "If organizations only leverage E2.0 technologies in a 'me too' fashion, they are essentially using a bucket to bail water from a leaking ship." - John Brunswick (tags: oracle enteprise2.0) The Aquarium: GlassFish in 2011 - What to expect A look into the Glassfish crystal ball... (tags: oracle glassfish) Andrejus Baranovskis's Blog: Fusion Middleware 11g Security - Retrieve Security Groups from ADF 11g Oracle ACE Director Andrejus Baranovskis shows you what to do when you need to access security information directly from an ADF 11g application. (tags: oracle otn fusionmiddleware security adf) @eelzinga: Book review : Oracle SOA Suite 11g R1 Developer's Guide "What I really liked in this book...was the compare/description of the Oracle Service Bus. The authors did a great job on describing functionality of components existing in the SOA Suite and how to model them in your own process." - Oracle ACE Eric ElZinga (tags: oracle oracleace soa bookreview soasuite)

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• Check parameters annotated with @Nonnull for null?

  - by David Harkness

  We've begun using FindBugs with and annotating our parameters with @Nonnull appropriately, and it works great to point out bugs early in the cycle. So far we have continued checking these arguments for null using Guava's checkNotNull, but I would prefer to check for null only at the edges--places where the value can come in without having been checked for null, e.g., a SOAP request. // service layer accessible from outside public Person createPerson(@CheckForNull String name) { return new Person(Preconditions.checkNotNull(name)); } ... // internal constructor accessed only by the service layer public Person(@Nonnull String name) { this.name = Preconditions.checkNotNull(name); // remove this check? } I understand that @Nonnull does not block null values itself. However, given that FindBugs will point out anywhere a value is transferred from an unmarked field to one marked @Nonnull, can't we depend on it to catch these cases (which it does) without having to check these values for null everywhere they get passed around in the system? Am I naive to want to trust the tool and avoid these verbose checks? Bottom line: While it seems safe to remove the second null check below, is it bad practice? This question is perhaps too similar to Should one check for null if he does not expect null, but I'm asking specifically in relation to the @Nonnull annotation.

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• Desktop Fun: Snow Covered Trees Wallpaper Collection

  - by Asian Angel

  Trees can become beautiful works of natural art when snow accumulates on them and make you feel as if you have stepped into another world when walking through them. So grab your jacket, gloves, and snowboots for a journey through this frosty scenery with our Snow Covered Trees Wallpaper Collection. Note: Click on the picture to see the full-size image—these wallpapers vary in size so you may need to crop, stretch, or place them on a colored background in order to best match them to your screen’s resolution. For more wallpapers be certain to see our great collections in the Desktop Fun section. Latest Features How-To Geek ETC HTG Projects: How to Create Your Own Custom Papercraft Toy How to Combine Rescue Disks to Create the Ultimate Windows Repair Disk What is Camera Raw, and Why Would a Professional Prefer it to JPG? The How-To Geek Guide to Audio Editing: The Basics How To Boot 10 Different Live CDs From 1 USB Flash Drive The 20 Best How-To Geek Linux Articles of 2010 Arctic Theme for Windows 7 Gives Your Desktop an Icy Touch Install LibreOffice via PPA and Receive Auto-Updates in Ubuntu Creative Portraits Peek Inside the Guts of Modern Electronics Scenic Winter Lane Wallpaper to Create a Relaxing Mood Access Your Web Apps Directly Using the Context Menu in Chrome The Deep – Awesome Use of Metal Objects as Deep Sea Creatures [Video]

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• Office design and layout for agile development

  - by Adam Eberbach

  (moved from stackoverflow) I have found lot of discussions here on about which keyboard, desk, light or colored background is best - but I can't find one addressing the layout of the whole office. We are a company with about 20 employees moving to a new place, something larger. There are two main development practices going on here with regular combination, the back end people often needing to work with the mobile people to arrange web services. There are about twice as many back end people as mobile people. About half of the back end developers are working on-site at any time and while they are almost never all in the office at once at least 5-10 spaces need to be provided - so most of the time the two groups are about equal. We have the chance to arrange desks, partitions and possibly even walls to make the space good. There won't be cash for dot-com frills like catering or massages but now's the time to be planning to avoid ending up with a bunch of desks in a long line. Joel on Software's Bionic Office is an article I've remembered from way back and it has some good ideas but I* (and more importantly the company's owners) are not completely sold on the privacy idea in an environment where we are supposed to be collaborating. This is another great link - The Ultimate Software Development Office Layout - I hadn't even remembered enclosed meeting rooms until reading this. Does the private office stand in the way of agile development? Is the scrum enough forced contact and if you need to bug someone you should need to get up and knock on their door? What design layouts can you point to and why would you recommend them? *I'm not against closed offices at all but would be happy if some other solution can do just as well. If it can't... well, that's what this question is all about.

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• Java.net Reborn

  - by Bob Rhubart

  Java.net, the home of  Java community projects, has been re-launched with a new look and new tools for developers.  The move from CollabNet to the Kenai infrastructure offers more flexibility for developers who want to host or contribute to community projects.  Instead of the large, fixed infrastructure per project (for example, several mailing lists per project), Kenai's ala carte features allow users to take only what they need. "We will continue to have the great mix of blogs, forums, and editorial content as well as new tools on the project side, including Mercurial, Git, and JIRA for developers," Java.net Community Manager Sonya Barry explains.  The migration was huge effort. Over 1400 projects were migrated (and some 30 projects are left to go). A large part of the migration was a big cleanup of abandoned projects. With the high abandonment rate of open source projects, the was a lot to remove. The new java.net site is smaller, faster and now the percentage of good, current content is much higher. Check it out at http://home.java.net/   Technorati Tags: java,java.net,oracle,oracle technology network del.icio.us Tags: java,java.net,oracle,oracle technology network

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• ALMing in Hinglish 2&ndash;Windows 8-Manual Testing Metro Style Apps using MTM11

  - by Tarun Arora

  What is ALMing in Hinglish => Introduction     ????? ?????? ??? ?????? ????, ?????? ??????? ?? ?????? ?????? ?? ????? ?????? ?????? 8 ?????? ?????? ??????????? ?? ?????? ???????? ?? ???? ???. ??? ???? ???????????? ????? ??????? 2011 ?? ?????? ?? ?? ???? ????? ?????? 8 ?????? ?????? ??????????? ?? ?????? ???????? ??. ALMing in Hinglish–Windows 8 Metro Style App manual testing using MTM11   In this second in the series of videos I bring to you Shubhra Maji who is a Program Manager on the Visual Studio dev tools team in Hyderabad along with the very seasoned Aditya Agarwal & Srishti Sridhar who have been working in the Visual Studio team from past several releases. The team wonderfully walks us through manually testing Metro Style Apps in Windows 8 using Microsoft Test Manager 2011. A great thank you for watching, if you have any questions/feedback/suggestions please contact us. Stay Tuned for more… Namaste!   You might also like - ALMing in Hinglish 1-Exploratory Testing in VS11 with Nivedita Bawa

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• Why is cpu power management not working in Server 2012 with Hyper-V?

  - by Roland

  We've been using Server2008R2 with Hyper-V for a couple of years now and chose it at the time because of its ability to make use of Intel SpeedStep and AMD PowerNow! Now with Server 2012 and Hyper-V V3, all power management abilities seem to be gone. The CPUs are always at full speed and our servers need twice the energy as before while idling. (Yes, the CPU P-states are enabled in the BIOS) Is this by design? Is there a workaround to enable cpu power management again? Despite the great new features of Hyper-V 3, this would be a show-stopper for us since we are very concerned about energy consumption.

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• Anyone been successful changing their career without having to start over from scratch?

  - by Awaken

  I posted a similar question on careeroverflow, but stackoverflow is just way more active and has way more users, so hopefully someone out there can help answer. I am currently an embedded developer in the defense/aerospace world for a big company. While I like the benefits and the pay, it just isn't keeping me happy. The Paul Graham article: How To Do What You Love really struck home. The problem I face are my golden handcuffs. When I look at jobs out there, they all want 5+ years experience in that language with expertise in framework/tool/server A,B,C, etc... I have worked in C and C++ on the job (in a real-time embedded environment) with some small things in C# and Java. I'm learning Ruby now to expand my knowledge, but I don't consider myself an expert in anything right now. I'd love to work on desktop applications or web apps. Is it possible for someone like me to make the switch without going back to the start line? I'd love to leave the huge bureaucracy and work with some great developers. I'd be willing to work late and take a modest pay cut, but that isn't so clear just from a resume. For those that have altered their career path, how did you do it? For those people who are in charge of hiring, what can I do to help myself?

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• Help Creating a Google Analytics Funnel for Check out process

  - by Drew

  have a funnel question. I am currently working on tracking (through GA) guest and logged in member activity once they get to my sites shopping cart. But need help with setting up funnels. Specifically to see; Total sales Logged in member total sales List item Guest member sales The urls associated to the check out proces are: Logged in members /cart (arriving to checkout) /checkout (checking out as a logged in member) /checkout/confirmation (thank you - confirmed sale) Guest members - /cart (arriving to checkout) - /checkout-guest (checking out as a guest) - /checkout/confirmation (thanks you - confirmed sale) I've tested the funnels set up for the above with 9 transactions. But the end maths doesn't seem to line up. Total sales funnel shows 9 completed transactions when only tracking these to urls: - /cart - /checkout/confirmation Which is great - cause it's working Logged in member sales show a total of 9 completed transactions based on each step of the logged in url steps (above) being tracked in a funnel. Not good because this number should be 3. Guest check out funnel (see guest steps above) shows 9 as well. What the?!?!?!? The results I am looking for should reflect the following - total sales = 9, logged in members = 3, guest members = 6 Is there any way to set these urls up so that the funnels report the correct results - or do I need to changed the urls and provide logged in members and guest stand alone purchase confirmation pages (this would mean I can not track total sales which combine results from both streams)? Any knowledge in this area is welcome. Thanks.

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• How to get two seperate remote domain controllers with same IP to work?

  - by Mr. Mister

  Hi, I have a VPN setup between multiple locations. Between each location and the central point (me), is a trust between our domain controllers. It all works great.. A new location wants to join, but their AD controller is using an IP address that is already in use by another AD in a separate location. Neither locations can change their IP addresses, but apparently there is a NAT rule that could be used to allow communication between each AD controller? The central site has a Cisco 5510 firewall which could perform the NAT, but I am unsure of the logic behind the NAT rule. Is anyone able to explain or help out? Thanks.

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• A list of 'best practices' for extending the life between charges of a notebook battery.

  - by Tim Visher

  Hello Everyone, I'd like to compile a list of best practices for getting the most out of a single charge of a typical notebook battery (be it Li-Ion or Li-Poly). Sources would be great as well. I've heard, for instance, that the best things to do to improve battery performance (not the total lifetime of the battery, just single charge performance) are, in descending order of effectiveness: Turn your display all the way down. Turn off WiFi Turn off Bluetooth Spin down disks when they're not in use. etc… I'd like to get sources together for these and other tips for extending life-between-charge for any battery on any notebook (as these really are all about Demand Management rather than Life lime extension. Thanks!

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• How do you motivate peers to become better developers?

  - by Brian Rasmussen

  In my experience there seems to be two kinds of developers (if we simplify matters a great deal of course). On the one hand we have the developers, who may do a perfectly acceptable job, but who do not really care about the computer science part of their craft. They usually know few languages / technologies and are happy to let things stay that way. For whatever reason, they don't try to improve their computer science skills unless this is required in their current position. On the other hand, we have the geeks or the pragmatic programmers if you subscribe to that idea. They play around with other languages and technologies and usually have knowledge about several topics outside the technical domain of their current job. I would like to see more developers, who are enthusiastic about software development. If you share this point of view, what do you do to push your peers in that direction? Edit: follow-up question inspired by one of the answers: As non-managers, should we really care about this? And why/why not?

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• Personalized Pricing

  - by David Dorf

  In past postings I've spent a fair amount of time talking about targeted promotions.  Using a complete view of the customer that includes purchase history, location history, and psychographics gleaned from social media, we can select the offer with the greatest chance of redemption.  This is done to influence shopping behavior, which might be introducing the consumer to a new product line, increasing their basket size, increasing frequency of purchases, etc. Safeway seems to be taking a slightly different approach with their personalized pricing.  In additional to offering electronic coupons and club card offers, they are also providing a personalized price for certain items based on purchase history.  So when Sally want to shop at Safeway, she first checks the "Just for U" website for three types of deals.  She starts by selecting manufacturer coupons to load into her loyalty card, then she checks the Club Card for offers like "buy one get one free." The third step is the interesting one.  Safeway will set a particular lower price for Sally good for 90 days on items she buys often.  Clearly this isn't enforcing a new behavior but rather instilling loyalty.  I would love to know exactly how they are determining the personalized price.  Of course bargain hunters can still stack the three offers so they can, for example, get their $4.99 Oatmeal for $0.72. I like this particular question and answer from their website's FAQ: My offers are not that great. Can I tell you what offers I need? That's a good idea. That functionality is not currently available, but we appreciate your input and are constantly improving our just for U program. Stay tuned for exciting enhancements! I suppose if Safeway is tracking all the purchases, they can easily determine whether the customer if profitable.  As long as the customer stays profitable, why not let them determine a few offers themselves?  Food for thought.

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