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  • So You Want to Be a Social Media Director

    - by Mike Stiles
    Do you want to be a Social Media Director? Some say the title is already losing its relevance; that social should be a basic skill that is required and used no matter what your position is inside the enterprise. I suppose that’s visionary, and a fun thing for thought leaders to say. But in the vast majority of business organizations, we’re so far away from that reality that the thought of not having someone driving social’s implementation and guiding its proper usage conjures up images of anarchy. That said, social media has become so broad, so catch-all, and so extended across business functions, that today’s Social Media Director, depending on the size of their staff, must make jacks-of-all-trades look like one-trick-ponies. Just as the purview of the CMO has grown all-encompassing, the disciplines required of their heads of social are stacking up. Master of Content Every social pipeline you build must stay filled, with quantity and quality. Content takes time, and the job never stops. Never. And no, it’s not true that anybody can write. Master of Customer Experience You must have a passion for hearing from customers and making them really happy. Master of PR You must know how to communicate and leverage the trust you’ve built when crises strike. Couldn’t hurt to be a Master of Politics. Master of Social Technology So many social management tools on the market. You have to know what social tech ecosystem makes sense and avoid piecemeal point solutions. Master of Business Development Social for selling and prospecting is hot, and you have to know how to use social to do it. Master of Analytics Nothing else matters if you can’t prove social is helping the brand. That’s right, creative content guy has to also be a math and stats geek. Good luck with that. Master of Paid Media You’ve got to learn the language, learn the tactics, learn the vendors and learn how to measure results. Master of Education Guess who gets to teach everyone who has no clue how to use social for business. Master of Personal Likability You’ll be leading the voice, tone, image and personality of the brand. If you don’t instinctively know how to be liked by actual people, the brand will be starting from a deficit. How deep must you go in this parade of masteries? Again, that depends on your employer’s maturity level in social. Serious players recognize these as distinct disciplines requiring true experts for maximum effect. Less serious players will need you to execute personally in many of these areas. Do the best you can, and try to grow quickly at each. If you’re the sole person executing all social…well…you’re in the game of managing expectations and trying to socially educate your employer. The good news is, you should be making a certifiable killing. If you’re alone and your salary is modest, time to understand how many brands out there crave what you’ve mastered. Not to push back against thought leaders, but the need for brand social leadership has not gone away…not even a little bit. @mikestiles @oraclesocialPhoto: Stefan Wagner, freeimages.com

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  • How would I implement this application idea?

    - by Mike Wills
    I am a D&D gamer and a developer that has mostly worked with ASP.NET applications professionally. I have written some chat bots in Node.js and I have only played a little with PHP but wrote nothing serious. I have had inspiration to create a site that allows a person to keep track of characters (aka the character sheet). I am thinking of using this as a learning opportunity to learn noSQL and to write a full javascript front-end. I want this application to save the value as I change it. So if I edit the armor class, it is saved immediately instead of waiting until I hit the submit button. I think that will make it easier to use while gaming and not losing anything because I forgot to save the change. I have never done anything like this. How do you implement this style of application? Is there a tutorial or howto to get me on the right path? While I would really like to use ASP.NET but I don't have a Windows server to publish on (and I really can't afford to pay for a service). What language that runs on Linux would work well for this type of application? Note: I feel noSQL would work in this case because of the sheer number of tables required to create something like this in SQL.

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  • How to protect a peer-to-peer network from inappropriate content?

    - by Mike
    I’m developing a simple peer-to-peer app in .Net which should enable users to share specific content (text and picture files). As I've learned with my last question, inappropriate content can “relatively” easily be identified / controlled in a centralized environment. But what about a peer-to-peer network, what are the best methods to protect a decentralized system from unwanted (illegal) content? At the moment I only see the following two methods: A protocol (a set of rules) defines what kind of data (e.g. only .txt and jpg-files, not bigger than 20KB etc.) can be shared over the p2p-network and all clients (peers) must implement this protocol. If a peer doesn’t, it gets blocked by other peers. Pro: easy to implement. Con: It’s not possible to define the perfect protocol (I think eMail-Spam filters have the same problem) Some kind of rating/reputation system must be implemented (similar to stackoverflow), so “bad guys” and inappropriate content can be identified / blocked by other users. Pro: Would be very accurate. Con: Would be slow and in my view technically very hard to implement. Are there other/better solutions? Any answer or comment is highly appreciated.

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  • Terminology: .NET C++ vs. traditional C++

    - by Mike Clark
    Hello. I've recently been working with a team that's using both .NET C++ and pre-.NET C++. I fully understand the technical differences between the two technologies. However, I sometimes feel like I'm floundering when it comes to the terminology used to differentiate the two. Example: Say we have two projects: ProjectA contains "C++" code that builds a .NET assembly DLL. ProjectB contains Visual C++ code that builds a traditional native Windows DLL. What is the best way to succinctly and terminologically draw a distinction between the two projects? Again, I'm not asking for an in-depth technical description of the differences between the two technologies. I'm just looking for names and labels. This is how I might try to make the distinction when talking to someone about Project A and Project B: "ProjectA is a managed .NET C++ project" and ProjectB is an unmanaged Visual C++ DLL project." However I am not at all certain that this terminology is ideal, or even correct. Please describe what you feel the ideal language to use in this situation (or similar situations) might be. Feel free to motivate your answer.

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  • Finding co-maintainers for open source projects

    - by Mike Samuel
    I have a number of open-source projects that have gotten some significant usage and would like to find co-maintainers so that I am not a bottleneck when it comes to maintenance and support requests and to get other perspectives on how the project should evolve. Where should I look for co-maintainers, what should I look for in a co-maintainer, and how should I go about bringing them up to speed on the code and maintainer responsibilities?

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  • I'm creating my own scalable, rapid prototyping web server. How should I design it?

    - by Mike Willliams
    I'm going to create my own web server that focuses on scalability, rapid prototyping and the use of JavaScript as the server's scripting language, much like node.js. It will use a Model-View-Controller design pattern so a web application can support more concurrent users just by adding hardware -- and not having to redesign the software. Basically, I'm aiming to produce a framework that allows for fast and easy development of cloud applications without the need to write lots of boiler plate code. I've got some questions about this... How hard will it be to put MySQL in the cloud? How could I go about implementing this and make the resulting product free? Will I have to write my own engine or modify an existing one, if I do what should I watch out for? To make this scalable I need to adjust from one server to hundreds of servers this creates the requirement for the servers to be load balancing, how should I do this? If I balance based on the work load per server I would need gateway to handle all the incoming requests. Is it the right idea to have all the servers check into the gateway and update there status. By having the servers run through a gateway if the gateway dies all the incoming requests are ignored. I'm thinking that having all the servers maintain a list of each other, or at least a few I could rebuild the list of servers and establish a new gateway. Is it worth it? Or should I have a backup gateway that could switch out? Should I let the user choose? How should I pick which server handles the database and which handles the page serving? Should I spread the database so that queries are preformed on multiple servers? Which would theoretically improve performance. The servers would need to mirror the database at least once so that if a server goes down the database isn't corrupted. So this brings up writing another question, should I broadcast SQL queries so that all the servers can take a bit of the work load? If I do it that way wouldn't a query clog up the network so that other queries couldn't be preformed? What are my alternatives? Finally, is there a free solution already out there that might need a little modification that suits my needs?

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  • Going home now :-)

    - by Mike Dietrich
    3 weeks of traveling through Asia and Australia - nearly 500 customers and partners in 8 workshops in Tokyo, Seoul, Beijing, Shenzhen, Singapore, Melbourne, Perth and Manila. Great people in all places, many interesting discussions, several new reference prospects for Oracle Database 11g Release 2 - YOU should upgrade as well pretty soon :-) But now it's time to go home. We are a bit exhausted but we really enjoyed it talking to and with you. And I'd suppose we'll meet again the sooner or later. Thanks to everybody - and special thanks to the local colleagues and especially to Abe-san, Kota-san, Blair Layton and Shaheen Ismail for taking care on us, organizing our workshops and the whole setup!!!

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  • How are these bullets done?

    - by Mike
    I really want to know how the bullets in Radiangames Inferno are done. The bullets seem like they are just billboard particles but I am curious about how their tails are implemented. They can curve so this means they are not just a billboard. Also, they appear continuous which implies that the tails are not made of a bunch of smaller particles (I think). Can anyone shead some light on this for me?

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  • Oracle Database 11g Release 2 for Windows available!

    - by Mike Dietrich
    Hi there, just returned from vacation - and the Easter bunny (was its name Tux??) just delivered the Windows release (32bit and 64bit) of Oracle Database 11g Release 2. It's available for download from edelivery.oracle.com or OTN: Oracle Database 11g Release 2 for Windows 32-bit Oracle Database 11g Release 2 for Windows 64-bit And if you wonder yourself why it took sooooooo long to release Oracle Database 11g Release 2 on the Windows platform: The developers have incorporated a lot of the available fixes on top of 11.2.0.1.0 - so it's more a 11.2.0.1.1/2 ;-) And don't forget to download the newest version of rhe upgrade slides: http://apex.oracle.com/folien Use the keyword (Schluesselwort): upgrade112

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  • On my way home ...

    - by Mike Dietrich
    Modern technology is nice - sitting in the speed train from Holyhead to London Euston - working a bit. This means: I'm heading home. Still 16 hours to go - but up to now everything seems to work fine. Irish Ferries did a great job. Even though they might never have seen some many passengers entering the Ulysses (what a good name for a ship to start the journey with) everybody was so friendly and helpful. The night at Holyhead station ... ahm ... But the train left right in time. German airspace is still closed until at least 8pm tonight. And Irish airspace seems to be closed as well today. So it might be the best decision to take the longer journey. At least now I have the chance to see some countryside (a bit flat out there - but very green) ;-)

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  • Which would be a better way to load data via ajax

    - by Mike
    I am using google maps and returning html/lat/long from my MySQL database Currently A user picks a business category e.g; "Video Production". an ajax call is sent to a CodeIgniter controller the Controller then queries the db, and returns the following data via JSON Lat/Long of the marker HTML for the popup window this is approximately 34 rows in the database across two tables per business the ajax call receives this data and then plots the marker along with the html onto the map The data that is returned from the controller is one big json object... This is done for all businesses that exist in the Video Production category (currently approx 40 businesses). As you can see, pulling this data for multiple categories (100s of businesses) can get very very taxing on the server. My question is Would it be more beneficial to modify the process flow as such: a user picks a business category e.g; "Video Production". an ajax call is sent to a CodeIgniter controller the controller then queries the database for the location base information lat/long level (used to change marker icon color) This would be a single row per business with several columns the ajax call receives this data and then plots the marker on the map when the user clicks a marker an ajax call is sent to a CodeIgniter Controller the controller queries the database for the HTML and additional data based on business_id and if not, what are some better suggestions to this problem? In summary this means rather than including the HTML and additional data along for each business, only submitting minimal location information and then re-query for that information when each business marker is clicked. Potential Downsides longer load times when a user clicks a marker icon more code?? more queries to the database

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  • Is there a LibreOffice equivalent to microsofts office themes?

    - by Dr. Mike
    I've used MS office for many years now. Especially powerpoint. One of the strengths is that it defines and separates the concepts of template and theme. A theme can be saved and contains fonts, colours, and a set of images that can be reused every time you create a new presentation. This ensures that everyone in your organization uses exactly the same colours and fonts all the time. Now I know that you can download templates for LibreOffice, but I have not seen anything similar to the theme concept. The file extensions used in MS office are the following for the two concepts mentioned: Example Powerpoint template file name: mytemplate.potx Example Powerpoint theme file name: mytheme.thmx Now back to my question: Do these concepts and their separation exist in LibreOffice or OpenOffice? If so, how do I create them?

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  • Is ASP.NET MVC completely (and exclusively) based on conventions?

    - by Mike Valeriano
    --TL;DR Is there a "Hello World!" ASP.NET MVC tutorial out there that doesn't rely on conventions and "stock" projects? Is it even possible to take advantage of the technology without reusing the default file structure, and start from a single "hello_world.asp" file or something (like in PHP)? Am I completely mistaken and I should be looking somewhere else, maybe this? I'm interested in the MVC framework, not Web Forms --Background I've played a bit with PHP in the past, just for fun, and now I'm back to it since web development became relevant for me once again. I'm no professional, but I try to gain as much knowledge and control over the technology I'm working with as possible. I'm using Visual Studio 2012 for C# - my "desktop" language of choice - and since I got the Professional Edition from Dreamspark, the Web Development Tools are available, including ASP.NET MVC 4. I won't touch Web Forms, but the MVC Framework got my attention because the MVC pattern is something I can really relate to, since it provides the control I want but... not quite. Learning PHP was easy - and right form the start I could just create a "hello_world.php" file and just do something like this for immediate results: <!-- file: hello_world.php --> <?php> echo "Hello World!"; <?> But I couldn't find a single ASP.NET (MVC) tutorial out there (I'll be sure to buy one of the upcoming MVC 4 books, only a month away or so) that would start like that. They all start with a sample project, building up knowledge from the basics and heavily using conventions as they go along. Which is fine, I suppose, but it's now the best way for me to learn things. Even the "Empty" project template for a new ASP.NET MVC 4 Application in VS2012 is not empty at all: several files and folders are created for you - much like a new C# desktop application project, but with C# I can in fact start from scratch, creating the project structure myself. It is not the case with PHP: I can choose from a plethora of different MVC frameworks I can just create my own framework I can just skip frameworks altogether, and toss random PHP along with my HTML on a single file and make it work I understand the framework needs to establish some rules, but what if I just want to create a single page website with some C# logic behind it? Do I really need to create a whole bloat of files and folders for the sake of convention? Also, please understand that I haven't gotten far on any of those tutorials mainly because of this reason, but, if that's the only way to do it, I'll go for it using one of the books I've mentioned before. This is my first contact with ASP.NET but from the few comparisons I've read, I believe I should stay the hell away from Web Forms. Thank you. (Please forgive the broken English - it is not my primary language.)

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  • Dawn of the Enterprise Social Developer

    - by Mike Stiles
    Social is not just for poking friends, posting videos of cats playing pianos, or even just for brand marketing anymore. It has become a key form of communication internally and externally across every area of the enterprise. As a Java developer, are you positioning yourself for the integration of social into enterprise business systems that’s on the near horizon? Because it’s the work you do and the applications you build that will influence what the social-enabled enterprise is going to look like and how it’s going to operate. But as a social developer, step one is wrapping your arms around all the things that are possible. Traditionally, the best exploration, brainstorming and innovation come from collaborating with other developers. That’s how the big questions can be hashed (or hacked) out. Is Java the best social development environment? If not, what is? What’s already being done in terms of application integration? The JavaOne Social Developer Program will offer up a series of talks and events on those very issues Tuesday, October 2 at the San Francisco Hilton. If you’re interested in embarking on this newest frontier of enterprise social development, you can connect with others who are thinking the same thing and get moving on your first project.Talks will include: Emergence Of The Social EnterpriseExtending Social into Enterprise Applications and Business ProcessesIntro to Open Graph and Facebook's APIs Building the Next Wave of Social Commerce Platforms Social Data and the Enterprise LinkedIn: A Professional Network Built with Java Technologies and Agile Practice Social Developer Hackathon In addition to these learning and discussion opportunities, you might consider joining the new Oracle Social Developer Community (OSDC), where the interaction and collaboration can continue indefinitely. It doesn’t take a lot of tea leaf reading to know that the cloud will house the enterprise technology of the future, and social (as well as the rich data it brings) is going to be a major part of that as social integrates across every business function as there’s proven value for consumer facing initiatives. The next phase of social development is going to involve combining enterprise data from multiple sources, new and existing, social and traditional, in order to tell compelling and usable stories. And social is coming to the enterprise quickly, meaning you as a development leader should seek to understand not just what's worked on the consumer side, but what aspects of those successes can be applied inside the organization. Get educated, get connected, and consider registering for this forward-looking event now to get started with enterprise social development.

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  • get mysql_real_escape is giving me errors when I try and add security to my website

    - by Mike
    I tried doing this: @ $db = new myConnectDB(); $beerName = mysql_real_escape_string($beerName); $beerID = mysql_real_escape_string($beerID); $brewery = mysql_real_escape_string($brewery); $style = mysql_real_escape_string($style); $userID = mysql_real_escape_string($userID); $abv = mysql_real_escape_string($abv); $ibu = mysql_real_escape_string($ibu); $breweryID = mysql_real_escape_string($breweryID); $icon = mysql_real_escape_string($icon); I get this error: Warning: mysql_real_escape_string() [function.mysql-real-escape-string]: Access denied for user

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  • BI&EPM in Focus June 2012

    - by Mike.Hallett(at)Oracle-BI&EPM
    General News Thomas Kurian Discusses Oracle Exalytics, SAP HANA (replay | preso | press)  Accenture & Oracle Study: The Challenges of Corporate Financial Reporting  (link) Flash Demo: Oracle Hyperion Planning on Exalytics in the Public Sector (link) Flash Demo: OBIEE & Exalytics in Retail (link) Customers Italian Partner Alfa Sistemi implemented at Autovie Venete S.p.A. Integrates Business Intelligence and Performance Management to Improve Efficiency and Speed for Managing Public Works Projects (English version)  / Autovie Venete implementa un sistema integrato di Business Intelligence e Performance Management per migliorare l’efficienza e la tempestività dell’attività di Controlling di Commessa (Italian version). FANCL Gains 360-Degree View of Customers across Multiple Sales Channels, Reduces Reports by 75% Korea Yakult Improves Profit & Loss Analysis with Oracle Hyperion Planning and OBIEE Hill International Streamlines Forecasting, Improves Visibility into Project Productivity and Profitability Children’s Rights in Society Better Supports Organizational Mission with Advanced, Integrated, and Streamlined Business Intelligence Tools Profit: International utility Enel monitors the performance of global subsidiaries with Oracle Hyperion Applications (link) Profit: Charting a New Course: Korean Air gains altitude by leveraging its greatest asset: information (link)   Events June 12: Breaking Away from the Excel Add-In: Welcome to Hyperion Smart View 11.1.2.2 (link) June 13: Upgrading OBIEE 10g to 11g: Best Practices and Lessons Learned (performance architects) (link) June 14, The Netherlands: Strategies for Business Excellence, New Release of Oracle Hyperion EPM Suite (link) June 21: Comprehensive and Accurate Forecasting for Healthcare (link) June 26: What Exactly is Exalytics? (KPI Partners) (link) Webcast Replay: Is Your Company Able to Navigate Through Market Volatility? (link)  Webcast Replay: Is Hope and Email The Core of Your Reconciliation Process? (link) Webcast Replay: Troubleshooting EPM Reporting & Analysis 11.1.2.x  (link) Webcast Replay: Is your Organization Flying Blind when it comes to Understanding Profitability?  (link) Enterprise Performance Management Final Oracle EPM  Information Panel (CIP) survey on cost, profitability and performance reporting/scorecards is now OPEN (link) New on EPM Blog: What's Going on With IFRS? (link) How does Crystal Ball integrate with EPM Solutions? New collateral and demos on Crystal Ball Solution Factory!  (link) New Youtube Video: Business Case Analysis with Oracle Crystal Ball (link) Crystal Ball 11.1.2.2 is released! Grouped Assumptions in Sensitivity Charts, Data Filtering When Fitting Distributions and Parameter Edits When Fitting Distributions to name a few. Get full details from the online New Features Guide (link) New DRM Oracle-by-Examples now available (link) Support Blog: Hyperion Ledgerlink Sample Record and Windows 7: Now you see it, now you don’t  (link) Use Enterprise Manager FMW Control to Troubleshoot Oracle EPM 11.1.2 Family of Products (link) Business  Intelligence Whitepaper: Real-Time Operational Reporting for E-Business Suite via GoldenGate Replication to an Operational Data Store.  How Oracle enabled real-time operational reporting for its $20B services contract business with Golden Gate & OBIEE (link) KPI Partners ebook: Understanding Oracle BI Components and Repository Modeling Basics (link) “Getting Started with Oracle Endeca Information Discovery” video tutorials now available (link) Oracle BI Publisher Conversion Center: Convert from Crystal, Actuate, or Oracle Reports to Oracle BI Publisher (link) Oracle Fusion Applications: Monthly Partner Updates Webcast Replays to help BI partners understand how OBI, Essbase, BI-Apps and Fusion work together: More on Fusion CRM: Fusion Marketing More on Fusion CRM: Fusion CRM Sales Start-Up Packs and Expert Services for Implementation Partners Introducing the Oracle Fusion Accounting Hub Implementing Fusion Applications using Oracle's Composers Oracle Fusion Applications Co-Existence

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  • New hidden parameters in Oracle 11.2

    - by Mike Dietrich
    We really welcome every external review of our slides. And also recommendations from customers visiting our workshops. So it happened to me more than a week ago that Marco Patzwahl, the owner of MuniqSoft GmbH, had a very lengthy train ride in Germany (as the engine drivers go on strike this week it could have become even worse) and nothing better to do then reviewing our slide set. And he had plenty of recommendations. Besides that he pointed us to something at least I was not aware of and added it to the slides: In patch set 11.2.0.2 a new behaviour for datafile write errors has been implemented. With this release ANY write error to a datafile will cause the instance to abort. Before 11.2.0.2 those errors usually led to an offline datafile if the database operates in archivelog mode (your production database do, don’t they?!) and the datafile does not belong to the SYSTEM tablespace. Internal discussion found this behaviour not up-to-date and alligned with RAC systems and modern storages. Therefore it has been changed and a new underscore parameter got introduced. _DATAFILE_WRITE_ERRORS_CRASH_INSTANCE=TRUE This is the default setting´and the new behaviour beginning with Oracle 11.2.0.2 If you would like to revert to the pre-11.2.0.2 behaviour you’ll have to set in your init.ora/spfile this parameter to false. But keep in mind that there’s a reason why this has been changed. You’ll find more info in MOS Note: 7691270.8 and this topic in the current version of the slides on slide 255. Thanks to Marco for the review!!   And then I received an email from Kurt Van Meerbeeck today. Kurt is pretty well known in the Oracle community. And he’s the owner of jDUL/DUDE, a database unloading tool which bypasses the Oracle database engine and access data direclty from the blocks. Kurt visited the upgrade workshop two weeks ago in Belgium and did highlight to me that since Oracle 11.2.0.1 even though you haven’t set neither SGA_TARGET nor MEMORY_TARGET the database might still do resize operations. Reason why this behaviour has been changed: Prevention of ORA-4031 errors. But on databases with extremly high loads this can cause trouble. Further information can be found in MOS Note:1269139.1 . And the parameter set to TRUE by default is called _MEMORY_IMM_MODE_WITHOUT_AUTOSGA=TRUE This can be found now in the slide set as well on slide number 240. And thanks to Kurt for this information!!

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  • Say What? Podcasting As Part of Your Content Marketing

    - by Mike Stiles
    What do you usually do in your car on the way to work?  Sing along to radio? Stream Pandora or iHeartRadio? Talk on the phone? Sit in total silence? Whatever it is you do, you could be using that time to make yourself an expert in any range of topics…using podcasts. We invite you to follow or subscribe to the daily Oracle Social Spotlight podcast, a quick roundup of the day’s top stories around social marketing and the social networks. After podcasts arrived in 2004, growth was steady but slow. The concept was strong: anyone with a passion for any subject could make a show for anyone who cared to listen. Enter the smartphone, iTunes, new podcasting platforms, and social, and podcasting became easier than ever and made more sense for both podcasters and listeners. Stats show 1 in 5 smartphone owners are podcast consumers and 29% of Americans have listened to a podcast. The potential audience is also larger than ever. “Baked in” podcast apps on over 200 million devices expose users to volumes of audio content with just a tap. 97 million Americans are driving to work every day by themselves. And 38% of Americans listen to audio on a digital device each week, a number that’s projected to double by 2015. Does that mean your brand should be podcasting? That’s part of a larger discussion about your overall content strategy, provided you have one. But if you do and podcasting is a component of it, here are some things to keep in mind: Don’t podcast just to do it. Podcast because you thought of a show customers and prospects will like that they can’t get anywhere else. Sound quality matters. Good microphones are not expensive. Bad sound is annoying, makes your brand feel cheap, and will turn today’s sophisticated ears off. The host matters. Many think they belong on the radio. Few actually do. Your brand’s host should be comfortable & likeable. A top advantage of a podcast is people can bond with a real person. It’s a trust opportunity, so don’t take it lightly. The content matters. “All killer, no filler” means don’t allow babbling just to fill enough time for an episode. Value the listeners’ time, because that time is hard to get. Put time, effort and creativity into it. Sure you’re a business, but you’re competing with content from professional media and showbiz producers. If you can include music, sound effects, and things that amuse the ears, do it. If you start, be consistent. The #1 flaw in podcasting is when listeners can’t count on another episode or don’t know when it’s coming. Don’t skip doing shows just because you can. Get committed. Get your cover art right. Podcasting is about audio, but people shop for podcasts by glancing through graphics. Yours has to be professional, cool, and informative to get listeners interested. Cross-promote your podcast on all your channels. The competition for listeners is fierce, so if you have existing audiences you can leverage to launch your show, use them. Optimize it for mobile. Assume that’s where most listening will take place. If you’re using one of the podcast platform apps, you should be in good shape. Frankly, the percentage of brands that are podcasting is quite low, and that’s okay. Once you move beyond blogging and start connecting with real voices, poor execution can do damage. But more (32%) marketers want to learn how to use podcasting, and more (23%) were increasing their podcasting throughout this year. Bottom line, you want to share your brand’s message and stories wherever your audience might be and in whatever way they prefer to take in content. Many prefer to do that while driving or working out, using the eyes and hands-free medium of audio. @mikestilesPhoto: stock.xchng

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  • 13 Things From the Oracle Social Summit You Should Know

    - by Mike Stiles
    Oracle held its first annual Oracle Social Summit, “The School for the Socially Gifted,” this past week in Las Vegas.  If anyone came to the event uncertain as to why Oracle has such an interest in social, and what its plans for social are, they left with an entirely new vision of where social is headed, and why.For those unable to attend, I was able to keep my MacBook charged just long enough to capture some of the more pertinent takeaways.1. The social enterprise is inevitable.  Social technology is disrupting the hierarchies of big companies.  It’s a revolution in corporate structures, just as it has been in various governments.  It’s not crazy to ask yourself if your CEO is the next Mubarak.  (David Kilpatrick Author of “The Facebook Effect” and founder of the Techonomy Conference) 2. The social enterprise represents collaboration on steroids.  It’s tapping into the power of your people, as opposed to keeping them “in their place.”  3. 1 in every 7 humans on earth is an active Facebook user.  75% have posted a negative comment after a poor customer experience.  The average user will inform 53 people of a bad experience.4. Checking social media is the 2nd biggest use of phones now.  Reading posts from brands is 4th.5. 70% of marketers have little or no understanding of the social conversations happening around their brand.6. Advertising, when done well, is content we care about, preferably informed by those we trust.7. Acquiring low-quality fans through gimmicks, or focusing purely on fan acquisition is a mistake.  And relying purely on organic distribution is a mistake.  (John Yi, Head of Marketing Partnerships – Facebook)8. Using all this newfound data and insight serves to positively affect the customer experience.  It allows organizations to now leverage the investments they’ve made in social up to now.9. Social is not a marketing utopia where everything is free.  It’s pay to play.  The paid component is about driving attention.  10. We are only in the infancy of ad-targeting opportunities in social.  There’s an evolution underway from interest-based targeting to action-based targeting.11. There’s actually very little overlap of the people following you on different social platforms.  Don’t assume it’s the same audience on each.12. People who can create content and who also have an understanding of what drives that content are growing increasingly valuable.13. Oracle Social’s future is enterprise SRM, integrated across marketing, selling, service, HR and every other corner of the organization.And in case you thought those were the only gems to come out of the summit, you may want to keep an eye out for Tuesday’s Social Spotlight, ever so aptly titled “13 More Things from the Oracle Social Summit You Should Know.”

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  • Here Comes the FY11 Earmarks Database

    - by Mike C
    I'm really interested in politics (don't worry, I'm not going to start bashing politicians and hammering you with political rage). The point is when the U.S. FY11 Omnibus Spending Bill (the bill to fund the U.S. Government for another year) was announced it piqued my interest. I'm fascinated by " earmarks " (also affectionally known as " pork "). For those who aren't familiar with U.S. politics, "earmark" is a slang term for "Congressionally Directed Spending". It's basically the set of provisions...(read more)

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  • Workshop in Denver canceled - thanks to hurricane Isaac

    - by Mike Dietrich
    Yesterday Roy did start his journey on time to travel to Denver, CO for today's Upgrade and Migration Workshop.  But unfortunately due to the remnants of  hurricane Issac moving up the East Coast and scrambling up flight schedules Roy's flight from NYC to Denver got canceled after a 3 hour delay leaving Manchester, NH, and there was no option to arrive in Denver this morning on time. So we apologize for canceling that workshop. The local marketing department will contact you regarding an alternative date. Sorry for any inconvenience!

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  • AutoKey inserts blank lines

    - by Mike Pretzlaw
    Situation GNOME Shell AutoKey / autokey-gtk it has a predefined shortcut "adr" which should write an address after hitting space and a shortcut "date" which should write the current date (after hitting tab) Problem no matter what I define, "adr" or "date" it always inserts as much blank lines as the template uses Example: "date" should autocomplete after pressing space to "13/08/01" but it inserts one empty line "adr" should do my full address but it inserts 4 empty lines Question What could be wrong with my AutoKey? Do you need additional information?

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  • Agile Testing Days 2012 – Day 3 – Agile or agile?

    - by Chris George
    Another early start for my last Lean Coffee of the conference, and again it was not wasted. We had some really interesting discussions around how to determine what test automation is useful, if agile is not faster, why do it? and a rather existential discussion on whether unicorns exist! First keynote of the day was entitled “Fast Feedback Teams” by Ola Ellnestam. Again this relates nicely to the releasing faster talk on day 2, and something that we are looking at and some teams are actively trying. Introducing the notion of feedback, Ola describes a game he wrote for his eldest child. It was a simple game where every time he clicked a button, it displayed “You’ve Won!”. He then changed it to be a Win-Lose-Win-Lose pattern and watched the feedback from his son who then twigged the pattern and got his younger brother to play, alternating turns… genius! (must do that with my children). The idea behind this was that you need that feedback loop to learn and progress. If you are not getting the feedback you need to close that loop. An interesting point Ola made was to solve problems BEFORE writing software. It may be that you don’t have to write anything at all, perhaps it’s a communication/training issue? Perhaps the problem can be solved another way. Writing software, although it’s the business we are in, is expensive, and this should be taken into account. He again mentions frequent releases, and how they should be made as soon as stuff is ready to be released, don’t leave stuff on the shelf cause it’s not earning you anything, money or data. I totally agree with this and it’s something that we will be aiming for moving forwards. “Exceptions, Assumptions and Ambiguity: Finding the truth behind the story” by David Evans started off very promising by making references to ‘Grim up North’ referring to the north of England. Not sure it was appreciated by most of the audience, but it made me laugh! David explained how there are always risks associated with exceptions, giving the example of a one-way road near where he lives, with an exception sign giving rights to coaches to go the wrong way. Therefore you could merrily swing around the corner of the one way road straight into a coach! David showed the danger in making assumptions with lyrical quotes from Lola by The Kinks “I’m glad I’m a man, and so is Lola” and with a picture of a toilet flush that needed instructions to operate the full and half flush. With this particular flush, you pulled the handle all the way down to half flush, and half way down to full flush! hmmm, a bit of a crappy user experience methinks! Then through a clever use of a passage from the Jabberwocky, David then went onto show how mis-translation/ambiguity is the can completely distort the original meaning of something, and this is a real enemy of software development. This was all helping to demonstrate that the term Story is often heavily overloaded in the Agile world, and should really be stripped back to what it is really for, stating a business problem, and offering a technical solution. Therefore a story could be worded as “In order to {make some improvement}, we will { do something}”. The first ‘in order to’ statement is stakeholder neutral, and states the problem through requesting an improvement to the software/process etc. The second part of the story is the verb, the doing bit. So to achieve the ‘improvement’ which is not currently true, we will do something to make this true in the future. My PM is very interested in this, and he’s observed some of the problems of overloading stories so I’m hoping between us we can use some of David’s suggestions to help clarify our stories better. The second keynote of the day (and our last) proved to be the most entertaining and exhausting of the conference for me. “The ongoing evolution of testing in agile development” by Scott Barber. I’ve never had the pleasure of seeing Scott before… OMG I would love to have even half of the energy he has! What struck me during this presentation was Scott’s explanation of how testing has become the role/job that it is (largely) today, and how this has led to the need for ‘methodologies’ to make dev and test work! The argument that we should be trying to converge the roles again is a very valid one, and one that a couple of the teams at work are actively doing with great results. Making developers as responsible for quality as testers is something that has been lost over the years, but something that we are now striving to achieve. The idea that we (testers) should be testing experts/specialists, not testing ‘union members’, supports this idea so the entire team works on all aspects of a feature/product, with the ‘specialists’ taking the lead and advising/coaching the others. This leads to better propagation of information around the team, a greater holistic understanding of the project and it allows the team to continue functioning if some of it’s members are off sick, for example. Feeling somewhat drained from Scott’s keynote (but at the same time excited that alot of the points he raised supported actions we are taking at work), I headed into my last presentation for Agile Testing Days 2012 before having to make my way to Tegel to catch the flight home. “Thinking and working agile in an unbending world” with Pete Walen was a talk I was not going to miss! Having spoken to Pete several times during the past few days, I was looking forward to hearing what he was going to say, and I was not disappointed. Pete started off by trying to separate the definitions of ‘Agile’ as in the methodology, and ‘agile’ as in the adjective by pronouncing them the ‘english’ and ‘american’ ways. So Agile pronounced (Ajyle) and agile pronounced (ajul). There was much confusion around what the hell he was talking about, although I thought it was quite clear. Agile – Software development methodology agile – Marked by ready ability to move with quick easy grace; Having a quick resourceful and adaptable character. Anyway, that aside (although it provided a few laughs during the presentation), the point was that many teams that claim to be ‘Agile’ but are not, in fact, ‘agile’ by nature. Implementing ‘Agile’ methodologies that are so prescriptive actually goes against the very nature of Agile development where a team should anticipate, adapt and explore. Pete made a valid point that very few companies intentionally put up roadblocks to impede work, so if work is being blocked/delayed, why? This is where being agile as a team pays off because the team can inspect what’s going on, explore options and adapt their processes. It is through experimentation (and that means trying and failing as well as trying and succeeding) that a team will improve and grow leading to focussing on what really needs to be done to achieve X. So, that was it, the last talk of our conference. I was gutted that we had to miss the closing keynote from Matt Heusser, as Matt was another person I had spoken too a few times during the conference, but the flight would not wait, and just as well we left when we did because the traffic was a nightmare! My Takeaway Triple from Day 3: Release often and release small – don’t leave stuff on the shelf Keep the meaning of the word ‘agile’ in mind when working in ‘Agile Look at testing as more of a skill than a role  

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