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• Do you use to third party companies to review your company's code?

  - by CodeToGlory

  I am looking to get the following - Basic code review to make sure they follow the guidelines imposed. Security code analysis to make sure there are no loopholes. No performance bottlenecks by doing a load test etc. We have lot of code coming in from third parties and is becoming laborious to manage code reviews and hence looking to see if others employ such practices. I understand that it may be a concern for some and would raise the question "Well, who is going to make sure the agency is doing their job right?" But basically I am just looking for a third party who can hold all vendor code to the same standards.

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• WEBLOGIC 12C HANDS-ON BOOTCAMP

  - by agallego

    Oracle PartnerNetwork | Account | Feedback   JOIN THE ORACLE WEBLOGIC PARTNER COMMUNITY AND ATTEND A WEBLOGIC 12C HANDS-ON BOOTCAMP Dear partner As a valued partner we would like to invite you for the WebLogic Partner Community and our WebLogic 12c hands-on Bootcamps – free of charge! Please first login at http://partner.oracle.com and then visit: WebLogic Partner Community. (If you need support with your account please contact the Oracle Partner Business Center). The goal of the WebLogic Partner Community is to provide you with the latest information on Oracle's offerings and to facilitate the exchange of experience within community members. Register Now FREE Assessment vouchers to become certified and WebLogic Server 12c 200 new Features and Training Connect and Network   WebLogic Blogs   WebLogic on Facebook   WebLogic on LinkedIn   WebLogic on Twitter   WebLogic on Oracle Mix WebLogic 12c hands-on Workshops We offer free3 days hands-on WebLogic 12c workshops for Oracle partners who want to become Application Grid Specialized: Register Here! Country Date Location Registration   Germany  3-5 April 2012 Oracle Düsseldorf Click here   France  24-26 April 2012 Oracle Colombes Click here   Spain 08-10 May 2012  Oracle Madrid  Click here   Netherlands  22-24 May 2012  Oracle Amsterdam  Click here   United Kingdom  06-08 June 2012  Oracle Reading  Click here   Italy  19-21 June 2012  Oracle Cinisello Balsamo  Click here   Portugal  10-12 July 2012  Oracle Lisbon  Click here Skill requirements Attendees need to have the following skills as this is required by the product-set and to make sure they get the most out of the training: Basic knowledge in Java and JavaEE Understanding the Application Server concept Basic knowledge in older releases of WebLogic Server would be beneficial Member of WebLogic Partner Community for registration please vist http://www.oracle.com/partners/goto/wls-emea Hardware requirements Every participant works on his own notebook. The minimal hardware requirements are: 4Gb physical RAM (we will boot the image with 2Gb RAM)  dual core CPU 15 GB HD Software requirements Please install Oracle VM VirtualBox 4.1.8 Follow-up and certification  With the workshop registration you agree to the following next steps Follow-up training attend and pass the Oracle Application Grid Certified Implementation Specialist Registration For details and registration please visit Register Here Free WebLogic Certification (Free assessment voucher to become certified) For all WebLogic experts, we offer free vouchers worth $195 for the Oracle Application Grid Certified Implementation Specialist assessment. To demonstrate your WebLogic knowledge you first have to pass the free online assessment Oracle Application Grid PreSales Specialist. For free vouchers, please send an e-mail with the screenshot of your Oracle Application Grid PreSales certirficate to [email protected] including your Name, Company, E-mail and Country. Note: This offer is limited to partners from Europe Middle East and Africa. Partners from other countries please contact your Oracle partner manager. WebLogic Specialization To become specialized in Application Grid, please make sure that you access the: Application Grid Specialization Guide Application Grid Specialization Checklist If you have any questions please contact the Oracle Partner Business Center. Oracle WebLogic Server 12c Key New Capabilities Java EE 6 and Developer Productivity Simplified Deployment and Management with Virtualization Integrated Traffic Management Enhanced High Availability and Disaster Recovery Much Higher Performance For more information please visit: Presentation from the WebLogic 12c launch Technical Presentation from the WebLogic 12c launch WebLogic OTN Website WebLogic 12c Virtual Conference Environment WebLogic Partner Community For regular information become a member in the WebLogic Partner Community please visit: http://www.oracle.com/partners/goto/wls-emea (OPN account required). If you need support with your account please contact the Oracle Partner Business Center. Best regards, Jürgen Kress WebLogic Partner Adoption EMEA Tel. +49 89 1430 1479 E-Mail: [email protected]   Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Contact PBC | Legal Notices and Terms of Use | Privacy Statement Oracle Corporation - Worldwide Headquarters, 500 Oracle Parkway, OPL - E-mail Services, Redwood Shores, CA 94065, United States Your privacy is important to us. You can login to your account to update your e-mail subscriptions or you can opt-out of all Oracle Marketing e-mails at any time. Please note that opting-out of Marketing communications does not affect your receipt of important business communications related to your current relationship with Oracle such as Security Updates, Event Registration notices, Account Management and Support/Service communications.

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• How to perform efficient 2D picking in HTML5?

  - by jSepia

  I'm currently using an R-Tree for both picking and collision testing. Each entity on screen has a bounding box for collisions and a separate one for picking. Since entities may change position very frequently, both trees must be updated/reordered once per frame. While this is very efficient for collisions, because the tree is used in hundreds of collision queries every frame, I'm finding it too costly for picking, because it only gets queried when the user clicks, thus leading to a lot of wasted tree updates. What would be a more efficient way to implement picking without as much overhead?

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• Web Host for Small Rails-based CMS site [closed]

  - by clem

  Possible Duplicate: How to find web hosting that meets my requirements? I am building a site for someone that uses a Rails-based content management system that I built myself. All of the Rails deployment experience I have so far has been over small intranets. I'm looking at web hosts like rackspace, because it seems like they're well-suited for Rails deployment. However, for a site that's not going to have more than a couple of hundred hits a month (if even that), I'm not sure it's necessary. I've also used Dreamhost's Phusion Passenger deployment for small projects before, but it seems barely functional and not well-supported, and I've also used Heroku for deployment, but I think a regular web host may do a little bit better, as they'll need things like Google Apps for Gmail set up. If anyone could provide some guidance on this, I'd greatly appreciate it. I get confused when I see things on rackspace like "1.5c/hour", because I'm not sure how that gets computed.

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• 2D management game [on hold]

  - by Simon Bull

  Very newbie question but I have a game idea in mind. It will be 2d and data centric, like football manager. However I am struggling to find a platform that would suit. I am an experienced line of business developer so am happy to write code, but I would like a platform that does some of the leg work for me so was avoiding OpenGL. I would also like to be able deploy to iOS, android, windows and OS X. What are the options? To be more clear, the game is not a normal platform or shooter type game, so game maker is likely to be way too basic and unity seems a little over the top (though I am not sure if the GUI options would fit?). The majority of the game is more like business screens just displaying data and having buttons to click. Are there options for this type of game (May help to look at football manager)?

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• How to fix error in pdf2djvu: "Bogus memory allocation size"

  - by Tim

  I am using pdf2djvu to convert a pdf file into a djvu file, but got this error while trying to convert either bundled or indirect multi-page djvu file: $ pdf2djvu 1.pdf -o 1.djvu 1.pdf: - page #1 -> #1 Bogus memory allocation size $ pdf2djvu 1.pdf -i 1.djvu 1.pdf: - page #1 -> #1 Bogus memory allocation size I was wondering what is wrong here and how I shall fix the problem? You can suggest another application other than pdf2djvu. To convert it to djvu My pdf file can be downloaded from here , in case that you may wonder what is special about it. Thanks and regards

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• What is "networking" for your career and how do you know if you have done it successfully?

  - by Jay Godse

  Many people suggest "networking" as a tool or technique to build your career, get better jobs, get promotions, et cetera. But what is "networking"? And more importantly, how do you know if you have "networked" or "built your network" "successfully"? (I quoted all the terms which I think may have subjective and widely varying definitions). Many folks think that networking is schmoozing at networking events. Others think it is adding "friends" to Facebook or LinkedIn. But how do measure the success of such networks or activities? But we all know people (perhaps ourselves) who have done those things and still have trouble getting jobs, promotions, and recognition.

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• problems with studying algorithms

  - by rookie

  hello everyone, I'm currently studying computer science at the Institute, and I have some problems with course which is named Algorithms, I've just begun to study it, but I'm already feeling, that I'm going to fail it, my problem is that while understanding different algorithms on graphs I need to keep in my mind a lot of info, and usually I can't do it, I forget some points of the exercise or can't proceed to final result, I'm very desperate about it cause I like programming very much. Did somebody feel the same while studying in the University? thanks in advance for any help P.S. I began to program only two years ago, may it be the problem?

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• Good application for taking notes on 12.04?

  - by Ankit

  Is there a good note taking application in ubuntu like Evernote exists for windows and Mac users. Requirements for good applications:- A thumbnail/list preview for all the created notes. An integration with the email address so that we can view the notes anywhere anytime. Any easy way to input text, video, pdf, images etc. I have tried tomboy, basket notes. They aren't that good. Edit: Trying to install nevernote from an external source. But it has not satisfiable Further trying to install libssl gives the following error The following information may help to resolve the situation: The following packages have unmet dependencies: libssreflect-coq : Depends: coq-8.3pl3+3.12.1 but it is not installable libssreflect-ocaml : Depends: libcoq-ocaml-4zyg6 but it is not installable libssreflect-ocaml-dev : Depends: libcoq-ocaml-dev-4zyg6 but it is not installable E: Unable to correct problems, you have held broken packages. Anything that I might be doing wrong?

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• Using Definition of Done to Drive Agile Maturity

  - by Dylan Smith

  I’ve been an Agile Coach at a lot of different clients over the years, and I want to share an approach I use to help them adopt and mature over time. It’s important to realize that “Agile” is not a black/white yes/no thing. Teams can be varying degrees of agile. I think of this as their agile maturity level. When I coach teams I want them to start out being a little agile, and get more agile as they mature. The approach I teach them is to use the definition of done as a technique to continuously improve their agile maturity over time. We’re probably all familiar with the concept of “Done Done” that represents what *actually* being done a feature means. Not just when a developer says he’s done right after he writes that last line of code that makes the feature kind-of work. Done Done means the coding is done, it’s been tested, installers and deployment packages have been created, user manuals have been updated, architecture docs have been updated, etc. To enable teams to internalize the concept of “Done Done”, they usually get together and come up with their Definition of Done (DoD) that defines all the activities that need to be completed before a feature is considered Done Done. The Done Done technique typically is applied only to features (aka User Stories). What I do is extend this to apply to several concepts such as User Stories, Sprints, Releases (and sometimes Check-Ins). During project kick-off I’ll usually sit down with the team and go through an exercise of creating DoD’s for each of these concepts (Stories/Sprints/Releases). We’ll usually start by just brainstorming a bunch of activities that could end up in these various DoD’s. Here’s some examples: Code Reviews StyleCop FxCop User Manuals Updated Architecture Docs Updated Tested by QA Tested by UAT Installers Created Support Knowledge Base Updated Deployment Instructions (for Ops) written Automated Unit Tests Run Automated Integration Tests Run Then we start by arranging these activities into the place they occur today (e.g. Do you do UAT testing only once per release? every sprint? every feature?). If the team was previously Waterfall most of these activities probably end up in the Release DoD. An extremely mature agile team would probably have most of these activities in the DoD for the User Stories (because an extremely mature agile team will probably do continuous deployment and release every story). So what we need to do as a team, is work to move these activities from their current home (Release DoD) down into the Sprint DoD and eventually into the User Story DoD (and maybe into the lower-level Check-In DoD if we decide to use that). We don’t have to move them all down to User Story immediately, but as a team we figure out what we think we’re capable of moving down to the Sprint cycle, and Story cycle immediately, and that becomes our starting DoD’s. Over time the team makes an effort to continue moving activities down from Release->Sprint->Story as they become more agile and more mature. I try to encourage them to envision a world in which they deploy to production as each User Story is completed. They would need to be updating User Manuals, creating installers, doing UAT testing (typical Release cycle activities) on every single User Story. They may never actually reach that point, but they should envision that, and strive to keep driving the activities down closer to the User Story cycle s they mature. This is a great technique to give a team an easy-to-follow roadmap to mature their agile practices over time. Sure there’s other aspects to maturity outside of this, but it’s a great technique, that’s easy to visualize, to drive agility into the team. Just keep moving those activities (aka “gates”) down the board from Release->Sprint->Story. I’ll try to give an example of what a recent client of mine had for their DoD’s (this is from memory, so probably not 100% accurate): Release Create/Update deployment Instructions For Ops Instructional Videos Updated Run manual regression test suite UAT Testing In this case that meant deploying to an environment shared across the enterprise that mirrored production and asking other business groups to test their own apps to ensure we didn’t break anything outside our system Sprint Deploy to UAT Environment But not necessarily actually request UAT testing occur User Guides updated Sprint Features Video Created In this case we decided to create a video each sprint showing off the progress (video version of Sprint Demo) User Story Manual Test scripts developed and run Tested by BA Deployed in shared QA environment Using automated deployment process Peer Code Review Code Check-In Compiled (warning-free) Passes StyleCop Passes FxCop Create installer packages Run Automated Tests Run Automated Integration Tests PS – One of my clients had a great question when we went through this activity. They said that if a Sprint is by definition done when the end-date rolls around (time-boxed), isn’t a DoD on a sprint meaningless – it’s done on the end-date regardless of whether those other activities are complete or not? My answer is that while that statement is true – the sprint is done regardless when the end date rolls around – if the DoD activities haven’t been completed I would consider the Sprint a failure (similar to not completing what was committed/planned – failure may be too strong a word but you get the idea). In the Retrospective that will become an agenda item to discuss and understand why we weren’t able to complete the activities we agreed would need to be completed each Sprint.

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• SQL SERVER – Backing Up and Recovering the Tail End of a Transaction Log – Notes from the Field #042

  - by Pinal Dave

  [Notes from Pinal]: The biggest challenge which people face is not taking backup, but the biggest challenge is to restore a backup successfully. I have seen so many different examples where users have failed to restore their database because they made some mistake while they take backup and were not aware of the same. Tail Log backup was such an issue in earlier version of SQL Server but in the latest version of SQL Server, Microsoft team has fixed the confusion with additional information on the backup and restore screen itself. Now they have additional information, there are a few more people confused as they have no clue about this. Previously they did not find this as a issue and now they are finding tail log as a new learning. Linchpin People are database coaches and wellness experts for a data driven world. In this 42nd episode of the Notes from the Fields series database expert Tim Radney (partner at Linchpin People) explains in a very simple words, Backing Up and Recovering the Tail End of a Transaction Log. Many times when restoring a database over an existing database SQL Server will warn you about needing to make a tail end of the log backup. This might be your reminder that you have to choose to overwrite the database or could be your reminder that you are about to write over and lose any transactions since the last transaction log backup. You might be asking yourself “What is the tail end of the transaction log”. The tail end of the transaction log is simply any committed transactions that have occurred since the last transaction log backup. This is a very crucial part of a recovery strategy if you are lucky enough to be able to capture this part of the log. Most organizations have chosen to accept some amount of data loss. You might be shaking your head at this statement however if your organization is taking transaction logs backup every 15 minutes, then your potential risk of data loss is up to 15 minutes. Depending on the extent of the issue causing you to have to perform a restore, you may or may not have access to the transaction log (LDF) to be able to back up those vital transactions. For example, if the storage array or disk that holds your transaction log file becomes corrupt or damaged then you wouldn’t be able to recover the tail end of the log. If you do have access to the physical log file then you can still back up the tail end of the log. In 2013 I presented a session at the PASS Summit called “The Ultimate Tail Log Backup and Restore” and have been invited back this year to present it again. During this session I demonstrate how you can back up the tail end of the log even after the data file becomes corrupt. In my demonstration I set my database offline and then delete the data file (MDF). The database can’t become more corrupt than that. I attempt to bring the database back online to change the state to RECOVERY PENDING and then backup the tail end of the log. I can do this by specifying WITH NO_TRUNCATE. Using NO_TRUNCATE is equivalent to specifying both COPY_ONLY and CONTINUE_AFTER_ERROR. It as its name says, does not try to truncate the log. This is a great demo however how could I achieve backing up the tail end of the log if the failure destroys my entire instance of SQL and all I had was the LDF file? During my demonstration I also demonstrate that I can attach the log file to a database on another instance and then back up the tail end of the log. If I am performing proper backups then my most recent full, differential and log files should be on a server other than the one that crashed. I am able to achieve this task by creating new database with the same name as the failed database. I then set the database offline, delete my data file and overwrite the log with my good log file. I attempt to bring the database back online and then backup the log with NO_TRUNCATE just like in the first example. I encourage each of you to view my blog post and watch the video demonstration on how to perform these tasks. I really hope that none of you ever have to perform this in production, however it is a really good idea to know how to do this just in case. It really isn’t a matter of “IF” you will have to perform a restore of a production system but more of a “WHEN”. Being able to recover the tail end of the log in these sever cases could be the difference of having to notify all your business customers of data loss or not. If you want me to take a look at your server and its settings, or if your server is facing any issue we can Fix Your SQL Server. Note: Tim has also written an excellent book on SQL Backup and Recovery, a must have for everyone. Reference: Pinal Dave (http://blog.sqlauthority.com)Filed under: Notes from the Field, PostADay, SQL, SQL Authority, SQL Performance, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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• Join Companies in Web and Telecoms by Adopting MySQL Cluster

  - by Antoinette O'Sullivan

  Join Web and Telecom companies who have adopted MySQL Cluster to facilitate application in the following areas: Web: High volume OLTP eCommerce User profile management Session management and caching Content management On-line gaming Telecoms: Subscriber databases (HLR/HSS) Service deliver platforms VAS: VoIP, IPTV and VoD Mobile content delivery Mobile payments LTE access To come up to speed on MySQL Cluster, take the 3-day MySQL Cluster training course. Events already on the schedule include:  Location  Date  Delivery Language  Berlin, Germany  16 December 2013  German  Munich, Germany  2 December 2013  German  Budapest, Hungary  4 December 2013  Hungarian  Madrid, Spain  9 December 2013  Spanish  Jakarta Barat, Indonesia  27 January 2014  English  Singapore  20 December 2013  English  Bangkok, Thailand  28 January 2014  English  San Francisco, CA, United States  28 May 2014  English  New York, NY, United States  17 December 2013  English For more information about this course or to request an additional event, go to the MySQL Curriculum Page (http://education.oracle.com/mysql).

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• Shouldn't storage classes be taught early in a C class or book?

  - by Adam Mendoza

  Shouldn't storage classes be taught early in a C class or book? I notice that a lot of books, even some of the better ones, covert it toward and end of the book and some books just add it as an appendix. I would teach it together with variables. This is so foundational and I think unfortunately many do not make it that far in a book. Now that auto has a different meaning (vs being optional) it may confuse people that didn't realize it has always been there. for example: C Programming: A Modern Approach 18.2 Storage Classes 401 Properties of Variables 401 The auto Storage Class 402 The static Storage Class 403 The extern Storage Class 404 The register Storage Class 405 The Storage Class of a Function 406 Summary 407

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• How to copyright and license individual code files

  - by Hand-E-Food

  I have a habit of writing small, reusable components in my spare time. I reuse these components with my clients' code bases. It occurs to me there's a potential issue that using identical code for multiple clients may bite me back in the future. I don't care who uses the code. I just don't want a situation where one company tries to sue another for copyright infringement due to my actions. I'm not familiar with common licensing schemes. What do I need to specify in my code files to indicate that these protions are copyrighted to myself and usable by anyone, while differentiating them from the code specificly written for the client? Where can I find more information on this scenario?

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• Custom mesh format - yea or nay?

  - by Electro

  In the process of writing my game prototype, I have found the OBJ format to be insufficient for my needs - it does not support any sort of animation, it doesn't support triangle strips (I'm targeting my ancient hardware). MD2 wouldn't fit the bill because it doesn't have support for named model pieces. MD3 would probably work, but like OBJ, it doesn't have support for triangle strips. Considering the limitations of the formats above, I've come to the conclusion that it may be necessary to write my own format to accommodate my requirements, but that feels like reinventing the wheel. So, I need a format which can specify indexed tri-strips, supports textures, UV-mapping, collision data, can have multiple named segments and supports animations (have I forgotten anything?). Is there any format like that which already exists, or do I have to write my own?

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• Interactive Reporting Translation Workbench utility is available

  - by THE

  As you may have seen in our  Newsletter, Oracle has released the "Oracle Hyperion Interactive Reporting Translation Workbench" for Hyperion Interactive Reporting (IR) customers who are moving to Oracle Business Intelligence Enterprise Edition (OBIEE). A summary for this utility can be found  here. To get the Utility along with documentation and training material we suggest that you visit the Oracle Technology Network ( OTN ) "Oracle Hyperion Interactive Reporting Downloads" page. Friendly enough, instead of hundreds of pages of "getting started Docs", Oracle has packed some training videos into the downloads, so that getting started is made as easy as possible. But of course the documentation comes with it as well.

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• sun.com - SMTP 521

  - by alexismp

  reason: 521 5.0.0 messages are no longer accepted for sun.com It's been planned for a while now - sun.com email addresses are no longer accepted and no longer forwarded to oracle.com. So check you contacts and update old Sun email addresses. While this will probably cut down the spam for a number of us you may need the new stable email address - most Oracle email addresses use the same first.last @ oracle.com pattern (but there are a few homonyms in a company with 100k+ employees). If you need to contact us (TheAquarium), the email address is in the "Contact Us" section on the blog.

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• Ubuntu 12.04, web cam light flashing

  - by user205877

  Have been running Ubuntu on my Compaq C757 reliably since 9.10. Currently running a fresh install of 12.04 LTS. Somewhere during my regular updates, my webcam started flashing its power light. Light flashes from logon screen all throughout my session. I am not running Google Chrome but chromium and firefox. Webcam works normally whenever I run Cheese webcam booth, light comes on solid and webcam works normally. I close out of Cheese, webcam shuts off, and then the light starts blinking again. My system is dual boot, when I boot into Windows 7, webcam does not exhibit this problem. I suspect issue may be related to new laptop power management settings in kernel based on research on the web of similar problems, but I do not know how to instruct it to treat webcam differently.

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• Holiday Stress

  - by andyleonard

  Photo by Brian J. Matis Ever have one of these days? I have. According to studies like this one , I am not alone. This is a time of year when vacations loom right alongside project deadlines. There are parties to attend, additional expenses and work around the house, decisions about what to do for whom, and more. If you celebrate by decorating a house, tree, or lawn with lights; you may find yourself fighting them like the young lady pictured here! Stress at work, stress at home – stress everywhere!...(read more)

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• What is a good robots.txt for WP ?

  - by Steven

  What is the "best" setup for robots.txt? I'm using the following permalink structure in Wordpress: /%category%/%postname%/. My robots.txt currently looks like this (copied from somewhere a long time ago): User-agent: * Disallow: /cgi-bin Disallow: /wp-admin Disallow: /wp-includes Disallow: /wp-content/plugins Disallow: /wp-content/cache Disallow: /wp-content/themes Disallow: /trackback Disallow: /comments Disallow: /category/*/* Disallow: */trackback Disallow: */comments I want my comments to be indext. So I can remove this, right? Do I want to disallow indexing categories because of my permalinkstructure? An article can have several tags and be in multiple categories. This may cause duplicates in google. How should I work around this? Would you change anything else here?

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• Microsoft Access 2010: How to Format Reports

  While Access 2010 provides of multitude of functionality, it is its easy to use nature that is perhaps even more impressive. It comes with an intuitive interface that allows you to take full control after playing around with the program for a bit and becoming acquainted with its features. Still, you may be completely new to the program and are looking for some guidance on how to execute certain tasks. That is what this tutorial intends to do, as we look at a few different options you have when it comes to formatting reports. So, before we jump into formatting a report, let's discuss some of...

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• Scrum - how to carry over a partially complete User Story to the next Sprint without skewing the backlog

  - by Nick

  We're using Scrum and occasionally find that we can't quite finish a User Story in the sprint in which it was planned. In true Scrum style, we ship the software anyway and consider including the User Story in the next sprint during the next Sprint Planning session. Given that the User Story we are carrying over is partially complete, how do we estimate for it correctly in the next Sprint Planning session? We have considered: a) Adjusting the number of Story Points down to reflect just the work which remains to complete the User Story. Unfortunately this will mess up reporting the Product Backlog. b) Close the partially-completed User Story and raise a new one to implement the remainder of that feature, which will have fewer Story Points. This will affect our ability to retrospectively see what we didn't complete in that sprint and seems a bit time consuming. c) Not bother with either a or b and continue to guess during Sprint Planning saying things like "Well that User Story may be X story points, but I know it's 95% finished so I'm sure we can fit it in."

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• Social Engagement: One Size Doesn't Fit Anyone

  - by Mike Stiles

  The key to achieving meaningful social engagement is to know who you’re talking to, know what they like, and consistently deliver that kind of material to them. Every magazine for women knows this. When you read the article titles promoted on their covers, there’s no mistaking for whom that magazine is intended. And yet, confusion still reigns at many brands as to exactly whom they want to talk to, what those people want to hear, and what kind of content they should be creating for them. In most instances, the root problem is brands want to be all things to all people. Their target audience…the world! Good luck with that. It’s 2012, the age of aggregation and custom content delivery. To cope with the modern day barrage of information, people have constructed technological filters so that content they regard as being “for them” is mostly what gets through. Even if your brand is for men and women, young and old, you may want to consider social properties that divide men from women, and young from old. Yes, a man might find something in a women’s magazine that interests him. But that doesn’t mean he’s going to subscribe to it, or buy even one issue. In fact he’ll probably never see the article he’d otherwise be interested in, because in his mind, “This isn’t for me.” It wasn’t packaged for him. News Flash: men and women are different. So it’s a tall order to craft your Facebook Page or Twitter handle to simultaneously exude the motivators for both. The Harris Interactive study “2012 Connecting and Communicating Online: State of Social Media” sheds light on the differing social behaviors and drivers. -65% of women (vs. 59% of men) stay glued to social because they don’t want to miss anything. -25% of women check social when they wake up, before they check email. Only 18% of men check social before e-mail. -95% of women surveyed belong to Facebook vs. 86% of men. -67% of women log in to Facebook once a day or more vs. 54% of men. -Conventional wisdom is Pinterest is mostly a woman-thing, right? That may be true for viewing, but not true for sharing. Men are actually more likely to share on Pinterest than women, 23% to 10%. -The sharing divide extends to YouTube. 68% of women use it mainly for consumption, as opposed to 52% of men. -Women are as likely to have a Twitter account as men, but they’re much less likely to check it often. 54% of women check it once a week compared to 2/3 of men. Obviously, there are some takeaways from this depending on your target. Women don’t want to miss out on anything, so serialized content might be a good idea, right? Promotional posts that lead to a big payoff could keep them hooked. Posts for women might be better served first thing in the morning. If sharing is your goal, maybe male-targeted content is more likely to get those desired shares. And maybe Twitter is a better place to aim your male-targeted content than Facebook. Some grocery stores started experimenting with male-only aisles. The results have been impressive. Why? Because while it’s true men were finding those same items in the store just fine before, now something has been created just for them. They have a place in the store where they belong. Each brand’s strategy and targets are going to differ. The point is…know who you’re talking to, know how they behave, know what they like, and deliver content using any number of social relationship management targeting tools that meets their expectations. If, however, you’re committed to a one-size-fits-all, “our content is for everybody” strategy (or even worse, a “this is what we want to put out and we expect everybody to love it” strategy), your content will miss the mark for more often than it hits. @mikestilesPhoto via stock.schng

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• Information about links disappeared from Webmaster Tools

  - by Bobrovsky

  I discovered that all information about links to my site disappeared from Google Webmaster Tools. Last time I checked the "Links to your site" page in GWT there was nice list of linking domains and all. But now there is only "No data available." There were no changes to the site contents. Why could it be? And what can I do to fix this? About a month earlier I found that PR of all my pages dropped by 2 points. May these changes be related?

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• Using RegEx's in Multi-Channel Funnels in Google Analytics

  - by Rob H

  For some reason, I can't get my multi-channel funnel which utilizes RegEx's in the path steps to function -- it keeps coming back with no data. There are a few variables which may be holding things up, but I can't figure out the origin of the problem, nor a solution. Here's the situation: The funnel is tracking conversions, defined as when a user completes 4 steps to signup Steps are not "required" Default URL is set to https://example.com There is a 302 redirect set up on our site that leads from http://example.com to https://example.com Within the funnel, steps switch from non-secure pages (unless browser is set to secure browsing), to secure pages once the user moves from the landing page to the second page of the sign-up process (account placeholder has been created) URL at that point contains the variable of publisher number within (but not at the end) the URL My RegEx's are all properly written as tested on rubular.com

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