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• What good Social Networking Site solutions there are? [closed]

  - by ZetsubouWebmaster

  What good and free Social Networking Site solutions there are? I tried many options but most of them are either too complicated, too simple, or just do not work... I tried: Dolphin, DZOIC-Handshakes, elgg, Oxwall, SocialEngine, and some plugins for wp and other CMS. I don't need much, just: groups, chats, forums, profiles, PM, photos, pages, comments, search, statistics. Most of which included in pretty much every CMS out there, but not all.. So, what good solutions there are? Also I don't mind paying some money (I guess no more then $200), but I'd prefer if it was a free open source engine. Of course it should be PHP+MySQL based.

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• Beyond Chatting: What ‘Social’ Means for CRM

  - by Divya Malik

  A guest post by Steve Diamond, Senior Director, Outbound Product Management, Oracle In a recent post on the Oracle Applications blog, my colleague Steve Boese asked three questions related to the widespread popularity and incredibly rapid growth of Facebook, Pinterest, and LinkedIn. Steve then addressed the many applications for collaborative solutions in the area of Human Capital Management. So, in turning to a conversation about Customer Relationship Management (CRM) and Sales Force Automation (SFA), let me ask you one simple question. How many sales people, particularly at business-to-business companies, consistently meet or beat their quotas in their roles by working alone, with no collaboration among fellow sales people, sales executives, employees in product groups, in service, in Legal, third-party partners, etc.? Hello? Is anybody out there? What’s that cricket noise I hear? That’s correct. Nobody! When it comes to Sales, introverts arguably have a distinct disadvantage. While it’s certainly a truism that “success” in most professional endeavors requires working with people, it’s a mandatory success factor in Sales. This fact became abundantly clear to me one early morning in the late 1990s when I joined the former Hyperion Solutions (now part of Oracle) and attended a Sales Award Ceremony. The Head of Sales at that time gave out dozens of awards – none of them to individuals and all of them to TEAMS of individuals. That’s how it works in Sales. Your colleagues help provide you with product intelligence and competitive intelligence. They help you build the best presentations, pitches, and proposals. They help you develop the most killer RFPs. They align you with the best product people to ensure you’re matching the best products for the opportunity and join you in critical meetings. They help knock the socks of your prospects in “bake off” demo’s. They bring in the best partners to either add complementary products to your opportunity or help you implement a solution. They work with you as a collective team. And so how is all this collaboration STILL typically done today? Through email. And yet we all silently or not so silently grimace about email. It’s relatively siloed. It’s painful to search. It’s difficult to align by topic. And it’s nearly impossible to re-trace meaningful and helpful conversations that occurred among a group or a team at some point in history. This is where social networking for Sales comes into play. It’s about PURPOSEFUL social networking versus chattering. What is purposeful social networking? It’s collaboration that’s built around opportunities, accounts, and contacts. It’s collaboration that delivers valuable context – on the target company, and on key competitors – just to name two examples. It’s collaboration that can scale to provide coaching for larger numbers of sales representatives, both for general purposes, and as we’ve largely discussed here, for specific ‘deals.’ And it’s collaboration that allows a team of people to collectively edit and iterate on a document like an RFP or a soon-to-be killer presentation that is maintained in a central repository, with no time wasted searching for it or worrying about version control. But lest we get carried away, let’s remember that collaboration “happens” among sales people whether there is specialized software to support it or not. The human practice of sales has not changed much in the last 80 to 90 years. Collaboration has been a mainstay during this entire time. But what social networking in general, and Oracle Social Networking in particular delivers, is the opportunity for sales teams to dramatically increase their effectiveness and efficiency – to identify and close more high quality and lucrative opportunities more quickly. For most sales organizations, this is how the game is won. To learn more please visit Oracle Social Network and Oracle Fusion Customer Relationship Management on oracle.com

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• A Letter for Your CEO About Social Marketing’s Future

  - by Mike Stiles

  We’ll leave it to you to decide if or how to sneak this in front of them. Dear Chief: This social marketing thing looks serious. It’s gone beyond having a Facebook page and putting our info and a few promotions on it. It’s seriously disrupting how we’ve always done marketing. And its implications reach well beyond marketing. My concern is that we stay positioned ahead of these changes and are prepared to embrace, adapt and capitalize on these new capabilities as opposed to spending valuable time and money trying to shoehorn social into “the way we’ve always done things.” I’m also concerned about what happens if our competition executes on this before we do. The days of being able to impose our ad messaging on the masses to great effect are numbered. The public now has the tech tools and ability to filter out things that are irrelevant to them. And frankly, spending ad dollars to reach unlikely prospects isn’t the most efficient path for us either. Today, our customers have to genuinely love what we do. That starts with a renewed, customer-centric focus on the quality and usability of our product. If their experience with it is bad, they now have very connected, loud voices that will testify against us. We can’t afford that. Next, their customer service experience, before and after the sale, has to be a pleasant surprise. That requires truly knowing our customers and listening to them. Lip service won’t cut it. We have to get and use as much data on the customer as possible, interact with them wherever they want to interact with us, and commit to impressing them. If we do, they’ll get out there and advertise for us. Since peer-to-peer recommendation is the most effective marketing, that’s money in the bank. Social marketing is about forming relationships, same as how individuals use social. We want them to know us, trust us, and get real value from knowing us. That requires honesty and transparency that before now might have been uncomfortable. I propose that if we clearly make everything we do about our customers’ wants and needs, we’ll have nothing to hide. It will solidify customer loyalty, retention, and thus, revenue. These things can’t happen without certain tools and structural changes in the organization. There are social cloud platforms that integrate social management into all of the necessary areas: CRM, customer service, sales, marketing automation, content marketing, ecommerce, etc. This is will give us a real-time, complete view of the customer so their every interaction with us is attentive, personalized, accurate, relevant, and satisfying. Without it, we’re just a collage of disjointed systems, each gathering data that informs only its own departmental silo. The customer is voluntarily giving us everything we need to know about them to win them over, but we have to start listening and putting the pieces together. There’s still time. Brands are coming to terms with this transition to the socially enabled enterprise, but so far they aren’t moving very fast. Like us, they’re dealing with long-entrenched technologies and processes. CMO’s and CIO’s have to form new partnerships. Content operations have to be initiated and properly staffed and funded. Various departments must be able to utilize interconnected big data. What will separate the winners from the losers? Well chief, that’s why I’m writing you. It’s in your hands. These initiatives won’t get the kind of priority and seriousness that inspire actual deadlines & action unless they come from your desk. You have to be the champion of customer centricity. You have to be our change agent. You have to be our innovator. Otherwise, it’s going to be business as usual, and that puts us in a very vulnerable place. Sincerely, Your Team @mikestilesPhoto: Gary Scott, stock.xchng

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• Beyond Chatting: What ‘Social’ Means for CRM

  - by Divya Malik

  A guest post by Steve Diamond, Senior Director, Outbound Product Management, Oracle In a recent post on the Oracle Applications blog, my colleague Steve Boese asked three questions related to the widespread popularity and incredibly rapid growth of Facebook, Pinterest, and LinkedIn. Steve then addressed the many applications for collaborative solutions in the area of Human Capital Management. So, in turning to a conversation about Customer Relationship Management (CRM) and Sales Force Automation (SFA), let me ask you one simple question. How many sales people, particularly at business-to-business companies, consistently meet or beat their quotas in their roles by working alone, with no collaboration among fellow sales people, sales executives, employees in product groups, in service, in Legal, third-party partners, etc.? Hello? Is anybody out there? What’s that cricket noise I hear? That’s correct. Nobody! When it comes to Sales, introverts arguably have a distinct disadvantage. While it’s certainly a truism that “success” in most professional endeavors requires working with people, it’s a mandatory success factor in Sales. This fact became abundantly clear to me one early morning in the late 1990s when I joined the former Hyperion Solutions (now part of Oracle) and attended a Sales Award Ceremony. The Head of Sales at that time gave out dozens of awards – none of them to individuals and all of them to TEAMS of individuals. That’s how it works in Sales. Your colleagues help provide you with product intelligence and competitive intelligence. They help you build the best presentations, pitches, and proposals. They help you develop the most killer RFPs. They align you with the best product people to ensure you’re matching the best products for the opportunity and join you in critical meetings. They help knock the socks of your prospects in “bake off” demo’s. They bring in the best partners to either add complementary products to your opportunity or help you implement a solution. They work with you as a collective team. And so how is all this collaboration STILL typically done today? Through email. And yet we all silently or not so silently grimace about email. It’s relatively siloed. It’s painful to search. It’s difficult to align by topic. And it’s nearly impossible to re-trace meaningful and helpful conversations that occurred among a group or a team at some point in history. This is where social networking for Sales comes into play. It’s about PURPOSEFUL social networking versus chattering. What is purposeful social networking? It’s collaboration that’s built around opportunities, accounts, and contacts. It’s collaboration that delivers valuable context – on the target company, and on key competitors – just to name two examples. It’s collaboration that can scale to provide coaching for larger numbers of sales representatives, both for general purposes, and as we’ve largely discussed here, for specific ‘deals.’ And it’s collaboration that allows a team of people to collectively edit and iterate on a document like an RFP or a soon-to-be killer presentation that is maintained in a central repository, with no time wasted searching for it or worrying about version control. But lest we get carried away, let’s remember that collaboration “happens” among sales people whether there is specialized software to support it or not. The human practice of sales has not changed much in the last 80 to 90 years. Collaboration has been a mainstay during this entire time. But what social networking in general, and Oracle Social Networking in particular delivers, is the opportunity for sales teams to dramatically increase their effectiveness and efficiency – to identify and close more high quality and lucrative opportunities more quickly. For most sales organizations, this is how the game is won. To learn more please visit Oracle Social Network and Oracle Fusion Customer Relationship Management on oracle.com

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• Exposed: Fake Social Marketing

  - by Mike Stiles

  Brands and marketers who want to build their social popularity on a foundation of lies are starting to face more of an uphill climb. Fake social is starting to get exposed, and there are a lot of emperors getting caught without any clothes. Facebook is getting ready to do a purge of “Likes” on Pages that were a result of bots, fake accounts, and even real users who were duped or accidentally Liked a Page. Most of those accidental Likes occur on mobile, where it’s easy for large fingers to hit the wrong space. Depending on the degree to which your Page has been the subject of such activity, you may see your number of Likes go down. But don’t sweat it, that’s a good thing. The social world has turned the corner and assessed the value of a Like. And the verdict is that a Like is valuable as an opportunity to build a real relationship with a real customer. Its value pales immensely compared to a user who’s actually engaged with the brand. Those fake Likes aren’t doing you any good. Huge numbers may once have impressed, but it’s not fooling anybody anymore. Facebook’s selling point to marketers is the ability to use a brand’s fans to reach friends of those fans. Consequently, there has to be validity and legitimacy to a fan count. Speaking of mobile, Trademob recently reported 40% of clicks are essentially worthless, because 22% of them are accidental (again with the fat fingers), while 18% are trickery. Publishers will but huge banner ads next to tiny app buttons to increase the odds of an accident. Others even hide a banner behind another to score 2 clicks instead of 1. Pontiflex and Harris Interactive last year found 47% of users were more likely to click a mobile ad accidentally than deliberately. Beyond that, hijacked devices are out there manipulating click data. But to what end for a marketer? What’s the value of a click on something a user never even saw? What’s the value of a seen but accidentally clicked ad if there’s no resulting transaction? Back to fake Likes, followers and views; they’re definitely for sale on numerous sites, none of which I’ll promote. $5 can get you 1,000 Twitter followers. You can even get followers targeted by interests. One site was set up by an unemployed accountant out of his house in England. He gets them from a wholesaler in Brooklyn, who gets them from a 19-year-old supplier in India. The unemployed accountant is making $10,000 a day. That means a lot of brands, celebrities and organizations are playing the fake social game, apparently not coming to grips with the slim value of the numbers they’re buying. But now, in addition to having paid good money for non-ROI numbers, there’s the embarrassment factor. At least a couple of sites have popped up allowing anyone to see just how many fake and inactive followers you have. Britain’s Fake Follower Check and StatusPeople are the two getting the most attention. Enter any Twitter handle and the results are there for all to see. Fake isn’t good, period. “Inactive” could be real followers, but if they’re real, they’re just watching, not engaging. If someone runs a check on your Twitter handle and turns up fake followers, does that mean you’re suspect or have purchased followers? No. Anyone can follow anyone, so most accounts will have some fakes. Even account results like Barack Obama’s (70% fake according to StatusPeople) and Lady Gaga’s (71% fake) don’t mean these people knew about all those fakes or initiated them. Regardless, brands should realize they’re now being watched, and users are judging the legitimacy of their social channels. Use one of any number of tools available to assess and clean out fake Likes and followers so that your numbers are as genuine as possible. And obviously, skip the “buying popularity” route of social marketing strategy. It doesn’t work and it gets you busted…a losing combination.

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• Oracle Social Network Developer Challenge: Fishbowl Solutions

  - by Kellsey Ruppel

  Originally posted by Jake Kuramoto on The Apps Lab blog. Today, I give you the final entry in the Oracle Social Network Developer Challenge, held last week during OpenWorld. This one comes from Friend of the ‘Lab and Fishbowl Solutions (@fishbowle20) hacker, John Sim (@jrsim_uix), whom you might remember from his XBox Kinect demo at COLLABORATE 12 (presentation slides and abstract) hacks and other exploits with WebCenter. We put this challenge together specifically for developers like John, who like to experiment with new tools and push the envelope of what’s possible and build cool things, and as you can see from his entry John did just that, mashing together Google Maps and Oracle Social Network into a mobile app built with PhoneGap that uses the device’s camera and GPS to keep teams on the move in touch. He calls it a Mobile GeoTagging Solution, but I think Avengers Assemble! would have equally descriptive, given that was obviously his inspiration. Here’s his description of the mobile app: My proposed solution was to design and simplify GeoLocation mapping, and automate updates for users and teams on the move; who don’t have access to a laptop or want to take their ipads out – but allow them to make quick updates to OSN and upload photos taken from their mobile device – there and then. As part of this; the plan was to include a rules engine that could be configured by the user to allow the device to automatically update and post messages when they arrived at a set location(s). Inspiration for this came from on{x} – automate your life. Unfortunately, John didn’t make it to the conference to show off his hard work in person, but luckily, he had a colleague from Fishbowl and a video to showcase his work.    Here are some shots of John’s mobile app for your viewing pleasure: John’s thinking is sound. Geolocation is usually relegated to consumer use cases, thanks to services like foursquare, but distributed teams working on projects out in the world definitely need a way to stay in contact. Consider a construction job. Different contractors all converge on a single location, and time is money. Rather than calling or texting each other and risking a distracted driving accident, an app like John’s allows everyone on the job to see exactly where the other contractors are. Using his GPS rules, they could easily be notified about how close each is to the site, definitely useful when you have a flooring contractor sitting idle, waiting for an electrician to finish the wiring. The best part is that the project manager or general contractor could stay updated on all the action (or inaction) using Oracle Social Network, either sitting at a desk using the browser app or desktop client or on the go, using one of the native mobile apps built for Oracle Social Network. I can see this being used by insurance adjusters too, and really any team that, erm, assembles at a given spot. Of course, it’s also useful for meeting at the pub after the day’s work is done. Beyond people, this solution could also be implemented for physical objects that are in route to a destination. Say you’re a customer waiting on rail shipment or a package delivery. You could track your valuable’s whereabouts easily as they report their progress via checkins. If they deviated from the GPS rules, you’d be notified. You might even be able to get a picture into Oracle Social Network with some light hacking. Thanks to John and his colleagues at Fishbowl for participating in our challenge. We hope everyone had a good experience. Make sure to check out John’s blog post on his work and the experience using Oracle Social Network. Although this is the final, official entry we had, tomorrow, I’ll show you the work of someone who finished code, but wasn’t able to make the judging event. Stay tuned.

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• The Social Content Conundrum

  - by Mike Stiles

  Here’s the social content conundrum: people who are not entertainers are being asked to entertain. Despite a world of skilled MBAs, marketing savants, technological innovators, analysts, social strategists and consultants, every development in social for brands keeps boomeranging right back to the same unavoidable truth. Success hinges on having content creators who know how to entertain the target audience. You can’t make this all about business-processes. You can’t make this all about technology, though data is critical and helps inform content. This is about having human beings who know the audience, know what they’d love to see, and can create the magic that will draw and hold them. Since showing up in the News Feed is critical for exposition and engagement, and since social ads primarily serve to amplify content that’s performing well, I’m comfortable saying content creators are becoming exponentially recruited and valued. They will no longer be commodities. They’ll be your stars. Social has fundamentally changed the relationship between brand and consumer. No longer can the customer be told to sit down, shut up, and listen to our ads. It’s now all about what consumers are willing to watch or read. Their patience for subjecting themselves to material they aren’t interested in is waning. Therefore, brands must now be producers of entertainment and information content, not merely placers of ads within someone else’s content. Social has given you a huge stage, with an audience sitting out there waiting to see what you’re going to do. What are you putting on that stage? For most corporate environments, entertaining is alien. It’s risky and subjective. Most operate around two foundational principles: control and fear. To entertain and inform with branded content, some control has to go. You control the product. Past that, control is being transferred into the hands of the consumer. The “fear first” culture also has to yield. If you strive to never make waves, you will move absolutely nothing. Because most corporations don’t house entertainers, they must be found then trusted. They’re usually a little weird. The ideas they’ll bring may seem “out there.” But like any business professional, they’ve gone through the training and experiences that make them uniquely good at what they do, even if you don’t quite understand them. It’s okay. It’s what the audience thinks that matters. Get it right, and you’ll be generating one ambassador after another who’s proud to be identified with the brand and will regularly consume and share your content. Entertainment entities are able to shape our culture and succeed beyond their wildest dreams by being beholden to one thing…what the public likes and wants. When brands put the same emphasis on crowd-pleasing content, they too will enjoy brand fame the likes of which they’ve never seen. The stage is yours. Now get out there and go for that applause.

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• Mark Hurd and Balaji Yelamanchili present Oracle’s Business Analytics Strategy

  - by Mike.Hallett(at)Oracle-BI&EPM

  Join Mark Hurd and Balaji Yelamanchili as they unveil the latest advances in Oracle’s strategy for placing analytics into the hands of every decision-makers—so that they can see more, think smarter, and act faster. Wednesday, April 4, 2012   at 1.0 pm UK BST / 2.0 pm CET Register HERE today for this online event Agenda Keynote: Oracle’s Business Analytics StrategyMark Hurd, President, Oracle, and Balaji Yelamanchili, Senior Vice President, Analytics and Performance Management, Oracle Plus Breakout Sessions: Achieving Predictable Performance with Oracle Hyperion Enterprise Performance Managemen Explore All Relevant Data—Introducing Oracle Endeca Information Discovery Run Your Business Faster and Smarter with Oracle Business Intelligence Applications on Oracle Exalytics In-Memory Machine Analyzing and Deciding with Big Data

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• OS Analytics Post and Discussion

  - by Owen Allen

  Eran Steiner has written an interesting piece over on the Enterprise Manager blog about the OS Analytics feature of Ops Center. OS Analytics gives you a huge amount of information about the characteristics of managed operating systems and lets you track changes to these characteristics over time. Take a look; it's a useful feature. The OS Analytics feature is also the subject of the community call this week (Eran is leading that one too). It's at 11 am EST. To join the conference: Go to https://oracleconferencing.webex.com/oracleconferencing/j.php?ED=209833067&UID=1512092402&PW=NY2JhMmFjMmFh&RT=MiMxMQ%3D%3D If requested, enter your name and email address. If a password is required, enter the meeting password: oracle123 Click Join. To dial into the conference, dial 1-866-682-4770 (US/Canada) or go here for the numbers in other countries. The conference code is 7629343# and the security code is 7777#.

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• Il sera bientôt possible d'éviter la surveillance de Google Analytics, avec un plug-in spécial conçu

  Il sera bientôt possible d'éviter la surveillance de Google Analytics, avec un plug-in spécial conçu par la firme La comparaison entre Google et Big Brother se fait de plus en plus fréquente dans les discussions et, par conséquent, nombre d'internautes se sentent épiés lorsqu'ils surfent. La majorité des sites Internet sont surveillés par l'outil Google Analytics de la firme, qui collecte des informations sur ses visiteurs sans qu'on ne leur demande leur avis ; mais ceci pourrait bientôt changer. Google teste actuellement une solution intégrable aux navigateurs, qui permettrait de désactiver Google Analytics, présentée comme "plug-in permettant à tous les utilisateurs de navigateurs de ne plus être traqués par G...

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• Oracle's Business Analytics Strategy Webcast

  - by Rob Reynolds

  Join Mark Hurd and Balaji Yelamanchili as they unveil the latest advances in Oracle’s strategy for placing analytics into the hands of every one of your decision-makers—so that they can see more, think smarter, and act faster. Learn about the latest developments in business intelligence technology and applications, advanced analytics, performance management applications, and engineered systems. You’ll find out how you can harness the exploding volumes of data being generated inside your organization—and beyond the firewall—to: Deliver real-time intelligence to your mobile workforce globally Forecast and plan at the speed of business Accelerate your financial close and reporting process Discover how Oracle business analytics can change the way you do business. Register today for this on demand event.

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• Advanced Analytics Oracle Data Mining - NEW 2-Day Training Course

  - by Mike.Hallett(at)Oracle-BI&EPM

  A NEW 2-Day Oracle University (OU) Instructor Led Course on Oracle Data Mining has been developed for partners and customers to learn more about data mining, predictive analytics and knowledge discovery inside the Oracle Database. Oracle Data Mining, provides data mining algorithms that run native for high performance in-database model building and model deployment. This OU course is a great way to learn the advantages and benefits of "big data analytics"; mining data, building and deploying "predictive analytics" all inside the Oracle Database and to work with OBI. To register for a class, click here, then click on View Schedule to see the latest scheduled classes and/or submit your information expressing interest in attending a class.

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• R Statistical Analytics with Faster Performance for Enterprise Database Access and Big Data

  - by Mike.Hallett(at)Oracle-BI&EPM

  Further demonstrating commitment to the open source community, Oracle has just released enhanced support of the R statistical programming language for Oracle Solaris and AIX in addition to Linux and Windows, connectivity to Oracle TimesTen In-Memory Database in addition to Oracle Database, and integration of hardware-specific Math libraries for faster performance.  Oracle’s Open Source distribution of R is available with the Oracle Big Data Appliance and available for download now. Oracle also offers Oracle R Enterprise, a component of Oracle Advanced Analytics that enables R processing on Oracle Database servers.   This all goes to make big data analytics more accessible in the enterprise and improving data scientist productivity with faster performance Since its introduction in 1995, R has attracted more than two million users and is widely used today for developing statistical applications that analyze big data. Analyst Report: Oracle Advances its Advanced Analytics Strategy  

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• Cassandra instead of MySQL for social networking app

  - by Christopher McCann

  I am in the middle of building a new app which will have very similar features to Facebook and although obviously it wont ever have to deal with the likes of 400,000,000 million users it will still be used by a substantial user base and most of them will demand it run very very quickly. I have extensive experience with MySQL but a social app offers complexities which MySQL is not well suited too. I know Facebook, Twitter etc have moved towards Cassandra for a lot of their data but I am not sure how far to go with it. For example would you store such things as user data - username, passwords, addresses etc in Cassandra? Would you store e-mails, comments, status updates etc in Cassandra? I have also read alot that something like neo4j is much better for representing the friend relationships used by social apps as it is a graph database. I am only just starting down the NoSQL route so any guidance is greatly appreciated. Would anyone be able to advise me on this? I hope I am not being too general!

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• Taking AIIM at Social

  - by Christie Flanagan

  Today we are pleased to have a guest post from Christian Finn (@cfinn).  Christian is Senior Director of Product Management for Oracle WebCenter and heads up the WebCenter evangelist team.Last week I had the privilege of speaking at AIIM’s new conference in San Francisco.  AIIM, for those of you not familiar with it, is a global community of information professionals and got its start with ECM and imaging long ago. With 65,000+ members, AIIM has now set about broadening its scope to focus more on the intersection between systems of record (think traditional ECM) and systems of engagement (think social solutions).  So AIIM’s conference is a natural place to be for WebCenter types like me, who have a foot in both of those worlds.AIIM used to have their name on a very large tradeshow, but have changed direction now to run a small, intimate conference.  The lineup of keynotes was terrific, including David Pogue of The New York Times, Clay Shirky, author of Here Comes Everybody, and Ted Schadler, author of Empowered among many thought-provoking and engaging speakers. (Note: Ted will soon be featured in our Social Business webcast series. Stay tuned.)John Mancini and his team at AIIM did a fabulous job running the event and the engagement from the 450 attendees was sustained over the two and a half days.  Our proudest moment was having three finalists up for AIIM awards including: San Joaquin County, CA, for a justice case management system using WebCenter Content and Oracle BPM; Medtronic and Fishbowl Solutions for their innovative iPad solutions on WebCenter Content, and the government of Louisville, Kentucky/Jefferson County for their accounts payable solution using WebCenter Content’s Image & Process Management.  The highlight of the awards night was San Joaquin winning the small organization award against some tough competition.In addition to the conversations sparked at the show, AIIM promoted the whitepapers their industry task forces have produced on the impact and opportunities created by systems of engagement and systems of record. The task forces were led by: Geoffrey Moore, the renowned high tech marketing guru and author of Crossing The Chasm; and Andrew McAfee, who coined the term and wrote the book, Enterprise 2.0. (Note: Andy will also be featured soon on the Social Business webcast series.)  These free papers make short, excellent reading and you can download them on the AIIM website: Moore highlights the changes to Enterprise IT that the social revolution will engender, and McAfee covers where and how organizations are finding value in using social techniques to foster innovation, to scale Q&A across the organization, and to connect sales and marketing for greater efficiency and effectiveness. Moore’s whitepaper is here and McAfee’s whitepapers are available here. For the benefit of those who did not get a chance to attend the AIIM conference, I’ll be posting the topics of my AIIM presentation, “Three Principles for Fixing Your Broken Organization,” here on the WebCenter blog over the rest of this week and next in a series of posts.  

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• WebCenter Customer Spotlight: Fundação Petrobras de Seguridade Social

  - by me

  Author: Peter Reiser - Social Business Evangelist, Oracle WebCenter Solution Summary Fundação Petrobras de Seguridade Social (PetroS) is a Brazilian nonprofit organization pension fund serving 152 private companies with more then 145,000 plan participants and  managing a portfolio of  US$35.9 billion in equity. PetroS business objective was to implement a robust and flexible online solution to enable the foundation to successfully compete in the pension marketplace. PetroS implemented a robust, flexible and highly available database solution based on Oracle Database 11g, Enterprise Edition and modernized the company’s Web portal using Oracle WebCenter Suite.  The solution enables PetroS to make an average of 5,000 online loans per month to its 110,000 qualifying participants and supports 2,000 online consultations daily. Company ProfileFundação Petrobras de Seguridade Social (Petrobras Social Security Foundation)—better known as PetroS—is a pension fund founded in the 1970s to pay supplementary retirement benefits to Petrobras employees. Later, the foundation expanded its market to include 152 private companies, including Sanasa, Repsol YPF and Alesat. The Foundation, a nonprofit organization, has more than 145,000 plan participants, US$35.9 billion in equity, and a loan portfolio of US$730 million. Business ChallengesPetroS business objectives were to implement a robust and flexible solution to enable the foundation to successfully compete in the pension marketplace without affecting its monthly payments to 60,000 beneficiaries and to extend service delivery through the Web to better serve the fund’s more than 145,000 participants. Solution DeployedPetroS worked with Oracle Consulting to implement a robust, flexible and high available database solution based on Oracle Database 11g, Enterprise Edition and modernized the company’s Web portal using Oracle WebCenter Suite, enabling PetroS to deliver more flexible services to pension plan participants. Business ResultsThe solution enables PetroS to make an average of 5,000 online loans per month to its 110,000 qualifying participants and supports 2,000 online consultations daily. “The combination of Oracle Database 11g and Oracle WebCenter Suite has helped us deliver faster and better service for over 130,000 clients who participate in the 96 supplementary pension plans we currently offer. It has certainly helped to fuel our growth.” Newton Carneiro da Cunha, Diretor Administrativo, Fundação Petrobrás de Seguridade Social           Additional Information PetroS Customer Snapshot Oracle WebCenter Suite Oracle Database 11g, Enterprise Edition Oracle Real Application Clusters Oracle Diagnostics Pack Oracle Tuning Pack Oracle Consulting

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• How to track subdomains with Google Analytics while having mod_rewrite redirect to a subdomain?

  - by Marek

  When users come directly to domain.com or www.domain.com, I am redirecting them to shop.domain.com via this .htaccess rewrite: RewriteEngine on RewriteCond %{HTTP_HOST} ^www.domain.com$ [OR] RewriteCond %{HTTP_HOST} ^domain.com$ RewriteRule ^(.*)$ http://shop.domain.com/ [R=301,L] The content served by shop.domain.com has the following tracking code parameters: var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-123456-6']); _gaq.push(['_setDomainName', '.domain.com']); _gaq.push(['_trackPageview']); All direct visits that come to shop.domain.com as a result of the rewrite from domain.com are tracked as referral traffic, showing my own domain.com as referral source in Google Amalytics. I would like to track these visits as direct traffic. How to change the configuration to track mod_rewritten traffic on my subdomain coming from my own domain as direct traffic?

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• how to track Google Analytics of Adobe Air app?

  - by dreagan

  I have written an Adobe Air desktop application that tracks a bunch of websites and displays images from the websites in the app. And instead of keeping my mouth shut about it and making it look like an attack on the website, I'd like to make it so that the webmasters can see that these pageviews are made by my application. Is there any way the webmaster could distinguish adobe air access of the website from normal visitor browsing? Perhaps by adding something to the URLrequests I make in the application..?

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• Is there a way I can filter traffic by page-type based upon URL structure in Google-Analytics or Google Webmaster Tools?

  - by Felix

  I have a local business directory site. I'm trying to segment my incoming traffic by page-type such that I can find out what percentage of traffic is going to zip code pages exclusively and what percentage is going to city/state level pages. I basically want to filter by URL structure to find out what percentage of total traffic zip code pages account for. The reason for doing this is to find out if Google Tag Manager can help with this? Here are the two URL paths: http://www.example.com/ny/new-york/10011/ http://www.example.com/ny/new-york

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• Google Analytics: Why does "/" appear in goal funnel visualization?

  - by Lauren

  This is the goal funnel for checkout. Does anyone have any idea where the "/" is coming from? The cart page is at site: game on glove dot com (I don't want this stackoverflow page being indexed in google particularly well). Go to the site, click on the order button, make your selection, and click the button to enter the cart (it resolves to /Cart and /Shop-Cart). I believe I used the regular expression matching to match "cart". So why the "/" (I don't know what is causing the home page to reload when users are on the Cart page within a Colorbox lightbox where the only way back to home or "/" is to hit the exit button in the top right of the lightbox)? Here's my one guess for the former question but it doesn't seem likely: See the "check out with paypal" button? If you hovered over it, it does default to the home page which is what might be the "/"... but it really redirects the user to the paypal.com page so it shouldn't also load the home page.

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• What to do with a site that has multiple languages in Google Analytics...

  - by stephmoreland

  We have a site that has four "streams" for language and each language has different content based on that language and location (US English, Spanish, Canadian English and Canadian French). I'm wondering if I have to set up accounts for each stream so that we can see the stats from each stream only, or do I use one account and somehow tell GA to separate the different streams based on language. For example, the US English site starts at (/en/) while the Canadian English site starts at (/ca_en/), etc.

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• Is there a way I can sort traffic by page-type based upon URL structure in Google-Analytics or Google Webmaster Tools??

  - by Felix

  I have a local business directory site. I'm trying to segment my incoming traffic by page-type such that i can find out what percentage of traffic is going to zip code pages exclusively and what percentage is going to city/state level pages. I basically want to filter by URL structure to find out what percentage of total traffic zip code pages account for. The reason for doing this is to find out if Does Google Tag Manager help with this? Here are the two URL paths: http://www.example.com/ny/new-york/10011/ http://www.example.com/ny/new-york Thanks all!

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• Visits-PageViews-Bounce Rate-New Visitors-Visit Duration (Google Analytics), which one is top priority for seo?

  - by HOY

  This is the case: My site is getting a lot of trafic from an image (a company logo image) because this image is ranked 1.st in google search results for a company's title. (I have no idea how that happened) This image is must for my website, but it is not relevant with site content so irrelevant people search for the image and finds out about my site, so that I get interesting statistics: http://postimage.org/image/3oyvrjoz9/ Pros: Total Visits & Avg. New Visits Cons: Avg. Page/Visit, Avg. Visit Duration, Bounce Rate In summary I am confused if this image is helpful to my website ? Because I don't know the balance between those 5 statistics P.S: My website is 2 months old, and we are working on seo at the moment Another P.S: Kindly ask you to not provide assumtions, because I also have assumptions, I need real knowledge. Edit: Search Keyword is: arcelik logo Search Site: google.com.tr Search URL: https://www.google.com.tr/search?hl=en&q=arcelik+logo&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.41524429,d.Yms&biw=1366&bih=667&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&tab=wi&ei=oZIDUfutAseVswa9zYHwCw

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• Google Analytics - Profile filter with more than one dimension?

  - by Drewdavid

  I have identified some bot traffic in GA, but to filter it accurately I need to filter it by two dimensions, namely Browser and ISP To be clear, I don't want to apply both a filter to block the entire ISP and the entire Browser segments, but only the combination of the two To illustrate: Could someone explain how to do this? It's not apparent using the interface and I'm not able to find any documentation about it

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• Google Analytics custom variables and how are they recorded?

  - by mrtsherman

  I have been asked to add GA custom variable tracking to my company's website. The company website uses server side includes, so making modifications to the tracking code happens identically everywhere. Maintenance is therefore a headache. Also, GA takes about twenty-four hours for custom variables to start showing up in reports and that makes troubleshooting a headache. So if you have custom variables // visitor level tracking, id = 12345 _gaq.push(['_setCustomVar', 1, 'id', '12345', 1]); // page level tracking, email = [email protected] _gaq.push(['_setCustomVar', 1, 'email', '[email protected]', 1]); The marketing people want the following out of this: User visits site and we record a unique id for them. Whenever they return this id will be used in GA. User signs up for our newsletter on page X and we record their email address. Whenever they return this email address is used in GA. Now a big problem for me is that I don't use GA and the marketing people don't use custom variables. So we don't actually know how this will work. Do I want Page, Session or Visitor level tracking? What happens because the same GA code is used on every page? If they visit the email sign up form and we record the email address, but then they go somewhere else where email is nonexistent will the value get 'overwritten.' Sorry for the long question, but there are a lot of unknowns for a GA noob.

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