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• Goodbye, Spreadsheets and Hello Modern ERP

  - by Christine Randle

  By: Steve Cox, Vice President, Oracle Accelerate for Midsize Companies     Signs of the resurging economy continue to sprout, with green shoots rising across different sectors and industries. With the economy on the rebound, businesses are increasing their investment in technology to keep up with growth and evolving demands; as proof, Gartner recently increased its worldwide IT spending forecast for 2012 to $3.6 trillion, anticipating a 3 percent increase from 2011 spending.   One of the segments most reliant on technology to catapult growth is midsize companies – established businesses leveraging every competitive efficiency and advantage to compete with much larger enterprises. We find that to compete against the big guys, they need to create an internal technology infrastructure to fuel that growth. Goodbye, spreadsheets and hello modern ERP.   While many businesses postponed upgrading or replacing financial and HR management systems during the recession, now some have started dusting off RFPs and revisiting technology options. Years ago, midsize organizations used spreadsheet-based systems and processes to manage employees, customers, partners, products and revenue. We’ve found that as companies scale up, they are apt to avoid heavily customizing their existing systems, and instead are more prone to standardize on a modern, enterprise-class ERP system.   Modern ERP platforms enable growing companies to immediately address the most pressing challenges – accounting, talent management, customer retention, et. al. Midsize companies implement these systems and processes to help them earn more, go public or expand globally.   And today, choice is a primary factor when selecting an ERP solution. Businesses have more deployment options now than ever before, depending on their unique structures and needs. Whether the preference is on demand, cloud, hosted or on premise, a modular, scalable deployment is available to meet the need.   With modern ERP systems, business that once struggled to do more with fewer resources have access to the same quality tools as larger competitors. By adopting top tier ERP systems tailored to individual business needs, midsize companies can support business operations while creating an enterprise system that seamlessly scales up to fuel future growth. Meaning that the ERP decision that your company makes today, will have legs to serve your business for years to come.

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• Data Model Dissonance

  - by Tony Davis

  So often at the start of the development of database applications, there is a premature rush to the keyboard. Unless, before we get there, we’ve mapped out and agreed the three data models, the Conceptual, the Logical and the Physical, then the inevitable refactoring will dog development work. It pays to get the data models sorted out up-front, however ‘agile’ you profess to be. The hardest model to get right, the most misunderstood, and the one most neglected by the various modeling tools, is the conceptual data model, and yet it is critical to all that follows. The conceptual model distils what the business understands about itself, and the way it operates. It represents the business rules that govern the required data, its constraints and its properties. The conceptual model uses the terminology of the business and defines the most important entities and their inter-relationships. Don’t assume that the organization’s understanding of these business rules is consistent or accurate. Too often, one department has a subtly different understanding of what an entity means and what it stores, from another. If our conceptual data model fails to resolve such inconsistencies, it will reduce data quality. If we don’t collect and measure the raw data in a consistent way across the whole business, how can we hope to perform meaningful aggregation? The conceptual data model has more to do with business than technology, and as such, developers often regard it as a worthy but rather arcane ceremony like saluting the flag or only eating fish on Friday. However, the consequences of getting it wrong have a direct and painful impact on many aspects of the project. If you adopt a silo-based (a.k.a. Domain driven) approach to development), you are still likely to suffer by starting with an incomplete knowledge of the domain. Even when you have surmounted these problems so that the data entities accurately reflect the business domain that the application represents, there are likely to be dire consequences from abandoning the goal of a shared, enterprise-wide understanding of the business. In reading this, you may recall experiences of the consequence of getting the conceptual data model wrong. I believe that Phil Factor, for example, witnessed the abandonment of a multi-million dollar banking project due to an inadequate conceptual analysis of how the bank defined a ‘customer’. We’d love to hear of any examples you know of development projects poleaxed by errors in the conceptual data model. Cheers, Tony

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• Enterprise Manager 12c: New DSS Demos Available

  - by Javier Puerta

  Enterprise Manager Cloud Control 12c Application Replay Demo Now Available! User Experience Monitoring with Enterprise Manager Cloud Control 12c and Real User Experience Insight 12R1 Now Available! Oracle Enterprise Manager Cloud Control 12c: Database Management Packs demo upgrade     Enterprise Manager Cloud Control 12c Application Replay Demo Now Available! We are pleased to announce the availability of the Oracle Application Replay demo that showcases some of the key capabilities of performing realistic, production scale testing of your web and packaged Oracle applications. This demo specifically focuses on capturing production web traffic from an E-Business Suite application and replaying the captured workload on a test E-Business Suite application to assess the impact of an application infrastructure change on the workload. The target audiences are application developers, quality assurance teams, IT managers and production control staff that deal in day-to-day change management activities and trouble shooting of production environments. Demo Highlights: Enterprise Manager 12c workflows for capturing application workload Seamless integration of Application Replay with Real User Experience Insight for application workload capture Enterprise Manager 12c centralized workflows for replaying captured application workloads in a test environment Demonstrates how to minimize risk when deploying a complex EBusiness Suite application infrastructure change. Rich reporting capability for performance analysis and problem detection User Experience Monitoring with Enterprise Manager Cloud Control 12c and Real User Experience Insight 12R1 Now Available! We are pleased to announce the availability of the Oracle Real User Experience Insight demo that showcases some of the key capabilities of user experience monitoring. This demo specifically focuses on business reporting, integrated performance diagnostics, tracking of customer journey’s through RUEI’s userflow tracking capabilities and it’s Key Performance Indicators tracking and configuration. Demo Highlights: Application-centric dashboard Integration with Oracle Enterprise Manager 12c – JVMD, ADP and BTM Session diagnostics and user session replay Monitoring through “Key Performance Indicators” (KPI) --- create alerts/incidents FUSION Application centric dashboards & integrated BI Oracle Enterprise Manager Cloud Control 12c: Database Management Packs demo upgrade DSS is pleased to announce an upgrade to the Oracle Enterprise Manager Cloud Control 12c: Database Management Packs demo. While retaining the content from the initial release of the demo—Diagnostic and Tuning Packs, Test Data Management and Data Masking, and Real Application Testing—the demo now includes a new Data Masking for Real Application Testing scenario. Demo Features: Diagnostic and Tuning Packs SQL Performance Analyzer Database Replay Data Masking Masking Real Application Testing workloads Testing pending Optimizer statistics Test Data Management

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• Help with Strategy-game AI

  - by f20k

  Hi, I am developing a strategy-game AI (think: Final Fantasy Tactics), and I am having trouble coming up for the design of the AI. My main problem is determining which is the optimal thing for it to do. First let me describe the priority of what action I would like the AI to take: Kill nearest player unit Fulfill primary directive (kill all player units, kill target unit, survive for x turns) Heal ally unit / cast buffer Now the AI can do the following in its turn: Move - {Attack / Ability / Item} (either attack or ability or item) {Attack / Ability / Item} - Move Move closer (if targets not in range) {Attack / Ability / Item} (if move not available) Notes Abilities have various ranges / effects / costs / effects. Each ai unit has maybe 5-10 abilities to choose from. The AI will prioritize killing over safety unless its directive is to survive for x turns. It also doesn't care about ability cost much. While a player may want to save a big spell for later, the AI will most likely use it asap. Movement is on a (hex) grid num of player units: 3-6 num of ai units: 3-7 or more. Probably max 10. AI and player take turns controlling ONE unit, instead of all at the same time. Platform is Android (if program doesnt respond after some time, there will be a popup saying to Force Quit or Wait - which looks really bad!). Now comes the questions: The best ability to use would obviously be the one that hits the most targets for the most damage. But since each ability has different ranges, I won't know if they are in range without exploring each possible place I can move to. One solution would be to go through each possible places to move to, determine the optimal attack at that location - which gives me a list of optimal moves for each location. Then choose the optimal out of the list and execute it. But this will take a lot of CPU time. Is there a better solution? My current idea is to move as close as possible towards the closest, largest group of people, and determine the optimal attack/ability from there. I think this would be a lot less work for the CPU and still allow for wide-range attacks. Its sub-optimal but the AI will still seem 'smart'. Other notes/questions: Am I over-thinking/over-complicating it? Better solution? I am open to all sorts of suggestions I have taken a look at the spell-casting question, but it doesn't take into account the movement - so perhaps use that algo for each possible move location? The top answer mentioned it wasn't great for area-of-effect and group fights - so maybe requires more tweaking? Please, if you mention a graph/tree, let me know basically how to use it. E.g. Node means ability, level corresponds to damage, then search for the deepest node.

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• Traditional POS is Dead

  - by David Dorf

  Traditional POS is dead -- I've heard that one before. Here's an excerpt from Joe Skorupa's blog over at RIS where he relayed ten trends that were presented at NRF. 7. Mobile POS signals death of traditional POS. Shoppers don't love self-checkout, but they prefer it to long queues or dealing with associates. Fixed POS is expensive and bulky. Mobile POS frees floor space for other purposes and converts associates from being cashiers to being sales assistants that provide new levels of customer service and incremental basket sales. In addition to unplugging the POS, new alternatives are starting to take hold - thin client, POS as a service, and replacing POS software with e-commerce platforms. I'll grant that in some situations for some retailers there might be an opportunity to to ditch the traditional POS, but for the majority of retailers that's just not practical. Take it from a guy that had to wake up at 3am after every Thanksgiving to monitor POS systems across the US on Black Friday. If a retailer's website goes down on Black Friday, they will take a significant hit. If a retailer's chain-wide POS system goes down on Black Friday, that retailer will cease to exist. Mobile POS works great for Apple because the majority of purchases are one or two big-ticket items that don't involve cash. There's still a traditional POS in every store to fall back on (its just hidden). Try this at home: Choose your favorite e-commerce site and add an item to the cart while timing how long it takes. Now multiply that by 15 to represent the 15 items you might buy at store like Target. The user interface isn't optimized for bulk purchases, and that's how it should be. The webstore and POS are designed for different purposes. Self-checkout is a great addition to POS and so is mobile checkout. But they add capabilities to POS, not replace it. Centralized architectures, even those based in the cloud, are quite viable as long as there's resiliency in the registers. You cannot assume perfect access to the network, so a POS must always be able to sell regardless of connectivity. Clearly the different selling channels should be sharing common functionality. Things like calculating tax, accepting coupons, and processing electronic payments can be shared, usually through a service-oriented architecture. This lowers costs and providers greater consistency, both of which help retailers. On paper these technologies look really good and we should continue to push boundaries, but I'm not ready to call the patient dead just yet.

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• Eloqua Sales Awareness Training for Partners - London, November 28-29

  - by Richard Lefebvre

  We are pleased to invite you to the free of charge Oracle Eloqua Sales Awareness Training for Partners - London, November 28&29 - COME LEARN WHAT ALL THE BUZZ IS ABOUT! WHEN SALES & MARKETING BOND, REVENUE GROWS It’s not one thing that makes a company successful with marketing automation – it’s the combination of the best implementation, flexible long-term support and access to a community of marketing innovation that ensures you have the assistance you need every step of the way. Our customers choose Oracle|Eloqua because they know when sales and marketing work together, leads are called upon, quotas are crushed and revenues climb. Learn how Oracle|Eloqua can help you put marketing to work for you! COVERED IN THIS TRAINING Eloqua and the Customer Experience Strategy How Modern Marketing Works Introduction to Eloqua – Whiteboard POV Go To Market Playbook Competitive Landscape Integration Options Service Offerings With case studies, workshops and product demos to help you on your way to a new world of marketing expertise LOGISTICS If you are ready to join us on this journey, now’s the time to let us know! Tell us a little about your experience – complete this form to help us know you better (Please ignore if your firm has already completed) Complete this form to RSVP by Thursday, November 21, 2013. Find out more about the Oracle|Eloqua, join the Oracle Eloqua Marketing Cloud Service Knowledge Zone and keep up on all the news! QUESTIONS? Contact [email protected] Please note that similar events will take place in other cities (Brussels, Istanbul and more come) later in 2014. /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";}

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• Methodology to understanding JQuery plugin & API's developed by third parties

  - by Taoist

  I have a question about third party created JQuery plug ins and API's and the methodology for understanding them. Recently I downloaded the JQuery Masonry/Infinite scroll plug in and I couldn't figure out how to configure it based on the instructions. So I downloaded a fully developed demo, then manually deleted everything that wouldn't break the functionality. The code that was left allowed me to understand the plug in much greater detail than the documentation. I'm now having a similar issue with a plug in called JQuery knob. http://anthonyterrien.com/knob/ If you look at the JQuery Knob readme file it says this is working code: $(function() { $('.dial') .trigger( 'configure', { "min":10, "max":40, "fgColor":"#FF0000", "skin":"tron", "cursor":true } ); }); But as far as I can tell it isn't at all. The read me also says the Plug in uses Canvas. I am wondering if I am suppose to wrap this code in a canvas context or if this functionality is already part of the plug in. I know this kind of "question" might not fit in here but I'm a bit confused on the assumptions around reading these kinds of documentation and thought I would post the query regardless. Curious to see if this is due to my "newbi" programming experience or if this is something seasoned coders also fight with. Thank you. Edit In response to Tyanna's reply. I modified the code and it still doesn't work. I posted it below. I made sure that I checked the Google Console to insure the basics were taken care of, such as not getting a read-error on the library. <!DOCTYPE html> <meta charset="UTF-8"> <title>knob</title> <link rel="stylesheet" href="http://ajax.googleapis.com/ajax/libs/jqueryui/1.7.2/themes/hot-sneaks/jquery-ui.css" type="text/css" /> <script type="text/javascript" src="https://ajax.googleapis.com/ajax/libs/jquery/1.7.2/jquery.js" charset="utf-8"></script> <script src="https://ajax.googleapis.com/ajax/libs/jqueryui/1.8.21/jquery-ui.min.js"></script> <script src="js/jquery.knob.js"></script> <div id="button1">test </div> <script> $(function() { $("#button1").click(function () { $('.dial').trigger( 'configure', { "min":10, "max":40, "fgColor":"#FF0000", "skin":"tron", "cursor":true } ); }); }); </script>

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• Move Data into the Grid for Scalable, Predictable Response Times

  - by JuergenKress

  CloudTran is pleased to introduce the availability of the CloudTran Transaction and Persistence Manager for creating scalable, reliable data services on the Oracle Coherence In-Memory Data Grid (IMDG). Use of IMDG architectures has been key to handling today’s web-scale loads because it eliminates database latency by storing important and frequently access data in memory instead of on disk. The CloudTran product lets developers easily use an IMDG for full ACID-compliant transactions without having to be concerned about the location or spread of data. The system has its own implementation of fast, scalable distributed transactions that does NOT depend on XA protocols but still guarantees all ACID properties. Plus, CloudTran asynchronously replicates data going into the IMDG to back-end datastores and back-up data centers, again ensuring ACID properties. CloudTran can be accessed through Java Persistence API (JPA via TopLink Grid) and now, through a new Low-Level API, or LLAPI. This is ideal for use in SOA applications that need data reliability, high availability, performance, and scalability. Still in limited beta release, the LLAPI gives developers the ability to use standard put/remove logic available in Coherence and then wrap logic with simple Spring annotations or XML+AspectJ to start transactions. An important feature of LLAPI is the ability to join transactions. This is a common outcome for SOA applications that need to reduce network traffic by aggregating data into single cache entries and then doing SOA service processing in the node holding the data. This results in the need to orchestrate transaction processing across multiple service calls. CloudTran has the capability to handle these “multi-client” transactions at speed with no loss in ACID properties. Developing software around an IMDG like Oracle Coherence is an important choice for today’s web-scale applications and services. But this introduces new architectural considerations to maintain scalability in light of increased network loads and data movement. Without using CloudTran, developers are faced with an incredibly difficult task to ensure data reliability, availability, performance, and scalability when working with an IMDG. Working with highly distributed data that is entirely volatile while stored in memory presents numerous edge cases where failures can result in data loss. The CloudTran product takes care of all of this, leaving developers with the confidence and peace of mind that all data is processed correctly. For those interested in evaluating the CloudTran product and IMDGs, take a look at this link for more information: http://www.CloudTran.com/downloadAPI.php, or, send your questions to [email protected]. WebLogic Partner Community For regular information become a member in the WebLogic Partner Community please visit: http://www.oracle.com/partners/goto/wls-emea ( OPN account required). If you need support with your account please contact the Oracle Partner Business Center. BlogTwitterLinkedInMixForumWiki Technorati Tags: Coherence,cloudtran,cache,WebLogic Community,Oracle,OPN,Jürgen Kress

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• OOF checklist

  - by Daniel Moth

  When going on vacation or otherwise being out of office (known as OOF in Microsoft), it is polite and professional that our absence creates the minimum disruption possible to the rest of the business, and especially our colleagues. Below is my OOF checklist - I try to do these as soon as I know I'll be OOF, rather than leave it for the night before. Let the relevant folks on the team know the planned dates of absence and check if anybody was expecting something from you during that timeframe. Reset expectations with them, and as applicable try to find another owner for individual activities that cannot wait. Go through your calendar for the OOF period and decline every meeting occurrence so the owner of the meeting knows that you won't be attending (similar to my post about responding to invites). If it is your meeting cancel it so that people don’t turn up without the meeting organizer being there. Do this even for meetings were the folks should know due to step #1. Over-communicating is a good thing here and keeps calendars all around up to date. Enter your OOF dates in whatever tool your company uses. Typically that is the notification to your manager. In your Outlook calendar, create a local Appointment (don't invite anyone) for the date range (All day event) setting the "Show As" dropdown to "Out of Office". This way, people won’t try to schedule meetings with you on that day. If you use Lync, set the status to "Off Work" for that period. If you won't be responding to email (which when on your vacation you definitely shouldn't) then in Outlook setup "Automatic Replies (Out of Office)" for that period. This way people won’t think you are rude when not replying to their emails. In your OOF message point to an alias (ideally of many people) as a fallback for urgent queries. If you want to proactively notify individuals of your OOFage then schedule and send a multi-day meeting request for the entire period. Remember to set the "Show As" to "Free" (so their calendar doesn’t show busy/oof to others), set the "Reminder" to "None" (so they don’t get a reminder about it), set "Low Importance", and uncheck both "Response Options" so if they don't want this on their calendar, it is just one click for them to get rid of it. Aside: I have another post with advice on sending invites. If you care about people who would not observe the above but could drop by your office, stick a physical OOF note at your office door or chair/monitor or desk. Have I missed any? Comments about this post by Daniel Moth welcome at the original blog.

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• Critical Patch Updates During EBS 11i Exception to Sustaining Support Period

  - by Elke Phelps (Oracle Development)

  As previously blogged in the EBS 11i and 12.1 Support Timeline Changes entry, two important changes to the Oracle Lifetime Support policies were announced at Oracle OpenWorld 2012 - San Francisco.  These changes affect E-Business Suite Releases 11i and 12.1. Critical Patch Updates for EBS 11i during the Exception to Sustaining Support Period You may be wondering about the availability of Critical Patch Updates (CPU) for EBS 11i during the Exception to Sustaining Support period.  The following details the E-Business Suite Critical Patch Update support policy for EBS 11i during the Exception to Sustaining Support period: Oracle will continue to provide CPUs containing critical security fixes for E-Business Suite 11i.  CPUs will be packaged and released as as cumulative patches for both ATG RUP 6 and ATG RUP 7. As always, we try to minimize the number of patches and dependencies required for uptake of a CPU; however, there have been quite a few changes to the 11i baseline since its release.  For dependency reasons the 11i CPUs may require a higher number of files in order to bring them up to a consistent, stable, and well tested level. EBS 11i customer will continue to receive CPUs up to and including the October 2014 CPU. Where can I learn more? There are two interlocking policies that affect the E-Business Suite:  Oracle's Lifetime Support policies for each EBS release (timelines which were updated by this announcement), and the Error Correction Support policies (which state the minimum baselines for new patches). For more information about how these policies interact, see: Understanding Support Windows for E-Business Suite Releases What about E-Business Suite technology stack components? Things get more complicated when one considers individual techstack components such as Oracle Forms or the Oracle Database.  To learn more about the interlocking EBS+techstack component support windows, see these two articles: On Apps Tier Patching and Support: A Primer for E-Business Suite Users On Database Patching and Support: A Primer for E-Business Suite Users Where can I learn more about Critical Patch Updates?The Critical Patch Update Advisory is the starting point for relevant information. It includes a list of products affected, pointers to obtain the patches, a summary of the security vulnerabilities, and links to other important documents.  Related Articles EBS 11i and 12.1 Support Timeline Changes Frequently Asked Questions about Latest EBS Support Changes Extended Support Fees Waived for E-Business Suite 11i and 12.0

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• The Minimalist Approach to Content Governance - Create Phase

  - by Kellsey Ruppel

   Originally posted by John Brunswick. In this installment of our Minimalist Approach to Content Governance we finally get to the fun part of the content creation process! Once the content requester has addressed the items outlined in the Request Phase it is time to setup and begin the production of content.   For this to be done correctly it is important the the content be assigned appropriate workflow and security information. As in our prior phase, let's take a look at what can be done to streamline this process - as contributors are focused on getting information to their end users as quickly as possible. This often means that details around how to ensure that the materials are properly managed can be overlooked, but fortunately there are some techniques that leverage our content management system's native capabilities to automatically take care of some of the details. 1. Determine Access Why - Even if content is not something that needs to restricted due to security reasons, it is helpful to apply access rights so that the content ends up being visible only to users that it relates to. This will greatly improve user experience. For instance, if your team is working on a group project many of your fellow company employees do not need to see the content that is being worked on for that project. How - Make use of native content features that allow propagation of security and meta data from parent folders within your content system that have been setup for your particular effort. This makes it painless to enforce security, as well as meta data policies for even the most unorganized users. The default settings at a parent level can be set once the content creation request has been accepted and a location in the content management system is assigned for your specific project. Impact - Users can find information will less effort, as they will only be exposed to what they need for their work and can leverage advanced search features to take advantage of meta data assigned to content. The combination of default security and meta data will also help in running reports against the content in the Manage and Retire stages that we will discuss in the next 2 posts. 2. Assign Workflow (optional depending on nature of content) Why - Every case for workflow is going to be a bit different, but it generally involves ensuring that content conforms to management, legal and or editorial requirements. How - Oracle's Universal Content Management offers two ways of helping to workflow content without much effort. Workflow can be applied to content based on Criteria acting on meta data or explicitly assigned to content with a Basic workflow. Impact - Any content that needs additional attention before release is addressed, allowing users to comment and version until a suitable result is reached. By using inheritance from parent folders within the content management system content can automatically be given the right security, meta data and workflow information for a particular project's content. This relieves the burden of doing this for every piece of content from management teams and content contributors. We will cover more about the management phase within the content lifecycle in our next installment.

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• How to explain bad software to non-technical people?

  - by mtutty

  In discussing software development with non-technical people (customers, business owners, project sponsors, etc.), I often resort to analogies and metaphors. It's relatively easy and effective to use a "house" or other metaphor for describing the size and complexity of new development. However, we often inherit someone else's code or data, and this approach doesn't seem to hold up as well when trying to explain why we're gutting something that already seems to work. Of course we can point to cycle time and cost to be saved in the future but this generally means nothing to business folks. I know doctors can say "just take this pill," but I'm not sure that software devs have the same authority. Ideas? EDIT: Let me add a bit to the discussion. The specific project I'm talking about has customers that don't realize (or care) about specific aspects of the system we're retiring (i.e., they think it was just fine): The system would save a NEW RECORD every time someone updated a field The system contained tables for reference data. These tables had new records added every day, even though they were duplicates of previous records. And there was no way to tie the reference data used for a particular case at the time it was closed. This is like 99% of the data in the old system. The field NAMES also have spaces, apostrophes and other inappropriate characters in them, making everything harder to work with. In addition to the incredible amount of duplicate data, they have around 1000 XLS files with data they want added to the system. Previously, they would do a spreadsheet for each case in the database, IN ADDITION TO what they typed into the database. Getting rid of this old, unneeded information and piping in the XLS data comprises about 80% of the total project effort, and was not something we could accurately predict. I'm trying to find a concrete way to describe how bad this thing was, mostly so that the customer will understand why the migration process has been so time-consuming. The actual coding was done pretty quickly and the new system works fine, but without the old data they won't be happy. Sorry to get into the weeds, but most of the answers I've seen so far are pretty basic scope/schedule/cost things. I've been doing this for 15 years, so this really is more of a reflective, philosophical question - but without some of the details it can be difficult to really appreciate the awful beauty of this problem.

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• Maximizing the Value of Software

  - by David Dorf

  A few years ago we decided to increase our investments in documenting retail processes and architectures.  There were several goals but the main two were to help retailers maximize the value they derive from our software and help system integrators implement our software faster.  The sale is only part of our success metric -- its actually more important that the customer realize the benefits of the software.  That's when we actually celebrate. This week many of our customers are gathered in Chicago to discuss their successes during our annual Crosstalk conference.  That provides the perfect forum to announce the release of the Oracle Retail Reference Library.  The RRL is available for free to Oracle Retail customers and partners.  It contains 1000s of hours of work and represents years of experience in the retail industry.  The Retail Reference Library is composed of three offerings: Retail Reference Model We've been sharing the RRM for several years now, with lots of accolades.  The RRM is a set of business process diagrams at varying levels of granularity. This release marks the debut of Visio documents, which should make it easier for retailers to adopt and edit the diagrams.  The processes represent an approximation of the Oracle Retail software, but at higher levels they are pretty generic and therefore usable with other software as well.  Using these processes, the business and IT are better able to communicate the expectations of the software.  They can be used to guide customization when necessary, and help identify areas for optimization in the organization. Retail Reference Architecture When embarking on a software implementation project, it can be daunting to start from a blank sheet of paper.  So we offer the RRA, a comprehensive set of documents that describe the retail enterprise in terms of logical architecture, physical deployments, and systems integration.  These documents and diagrams describe how all the systems typically found in a retailer enterprise work together.  They serve as a way to jump-start implementations using best practices we've captured over the years. Retail Semantic Glossary Have you ever seen two people argue over something because they're using misaligned terminology?  Its a huge waste and happens all the time.  The Retail Semantic Glossary is a simple application that allows retailers to define terms and metrics in a centralized database.  This initial version comes with limited content with the goal of adding more over subsequent releases.  This is the single source for defining key performance indicators, metrics, algorithms, and terms so that the retail organization speaks in a consistent language. These three offerings are downloaded from MyOracleSupport separately and linked together using the start page above.  Everything is navigated using a Web browser.  See the Oracle Retail Documentation blog for more details.

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• Avoiding the Black Hole of Leads

  - by Charles Knapp

  Sales says, "Marketing doesn’t deliver enough qualified leads. So, we generate 90% of our own leads." Meanwhile, Marketing says, "We generate most of the leads. But, Sales doesn’t contact them quickly enough, while the lead is still interested." According to Sirius Decisions: Up to 90% of leads never make it to closure Sales works on only 11% of the leads supplied by Marketing Only 18% of the leads Sales accepts convert to opportunities Yet, 45% of prospects typically buy a product from someone within 12 months The root cause of these commonplace complaints is a disconnect between the funnels of marketing and sales. Unfortunately, we often see companies with an assortment of poorly integrated marketing tools. It takes too long and too many people to move the data around, scrub it, upload it from one system to another, and get it routed to the right sales teams. As a result, leads fall through the cracks, contextual information is lost, and by the time sales actually contacts a customer it may be too late. Sales automation alone is not enough. Marketing automation (including social) is not enough. Sales and Marketing must work together. It’s time to connect the silos of marketing and sales pipelines and analytics. It’s time for integrated Sales and Marketing automation. Integrated pipelines improve lead quality and timeliness. Marketing systems can track a rich set of contextual information about a prospect–self-disclosed information about interests, content viewed, and so on. This insight can equip the sales rep with rich information to make a face-to-face conversation more relevant and more likely to convert to the next stage in the sales process. Integrated lead to revenue (LTR) management provides end-to-end visibility, enabling the company to measure what is working. Marketing can measure its impact on revenue and other business outcomes, and sales can harness and redirect marketing investments to areas where they most help achieve sales objectives. It’s a win-win play. Marketing delivers more leads that are qualified, cuts cost per lead, and demonstrates a strong Return on Marketing Investment (ROMI). Sales spends more time with warm leads and less time on cold calls, achieves higher close rates, and delivers more revenue. Learn more by attending our Integrated Sales and Marketing session at the upcoming CloudWorld conferences. Or, visit our Sales and Marketing Cloud Service site for videos and other learning resources.

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• The cost of Programmer Team Clustering

  - by MarkPearl

  I recently was involved in a conversation about the productivity of programmers and the seemingly wide range in abilities that different programmers have in this industry. Some of the comments made were reiterated a few days later when I came across a chapter in Code Complete (v2) where it says "In programming specifically, many studies have shown order-of-magnitude differences in the quality of the programs written, the sizes of the programs written, and the productivity of programmers". In line with this is another comment presented by Code Complete when discussing teams - "Good programmers tend to cluster, as do bad programmers". This is something I can personally relate to. I have come across some really good and bad programmers and 99% of the time it turns out the team they work in is the same - really good or really bad. When I have found a mismatch, it hasn't stayed that way for long - the person has moved on, or the team has ejected the individual. Keeping this in mind I would like to comment on the risks an organization faces when forcing teams to remain together regardless of the mix. When you have the situation where someone is not willing to be part of the team but still wants to get a pay check at the end of each month, it presents some interesting challenges and hard decisions to make. First of all, when this occurs you need to give them an opportunity to change - for someone to change, they need to know what the problem is and what is expected. It is unreasonable to expect someone to change but have not indicated what they need to change and the consequences of not changing. If after a reasonable time of an individual being aware of the problem and not making an effort to improve you need to do two things... Follow through with the consequences of not changing. Consider the impact that this behaviour will have on the rest of the team. What is the cost of not following through with the consequences? If there is no follow through, it is often an indication to the individual that they can continue their behaviour. Why should they change if you don't care enough to keep your end of the agreement? In many ways I think it is very similar to the "Broken Windows" principles – if you allow the windows to break and don’t fix them, more will get broken. What is the cost of keeping them on? When keeping a disruptive influence in a team you risk loosing the good in the team. As Code Complete says, good and bad programmers tend to cluster - they have a tendency to keep this balance - if you are not going to help keep the balance they will. The cost of not removing a disruptive influence is that the good in the team will eventually help you maintain the clustering themselves by leaving.

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• COLLABORATE 13 Call for Papers

  - by Marc Weintraub

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 Attention PeopleSoft customers!  Speak at the largest user-led PeopleSoft conference of the year and attend for free! Interested in submitting a presentation for COLLABORATE 13? October 12 is the deadline to submit your abstract. The COLLABORATE 13- Quest forum is your home for high-level education sessions around PeopleSoft. Presenting doesn’t just mean giving a solo lecture: you can present with a vendor, give a demonstration (internet will be provided), facilitate a hot topic discussion or even offer best practices from an experience your company has been through. Remember, to submit an abstract now, all you need is a short description of your presentation. Think you don't have a story to tell? Think again! Check out the COLLABORATE 13- Quest forum now to better understand what we are looking for. A selection committee of other PeopleSoft users will review all sessions and select the most relevant, customer-focused sessions possible to make COLLABORATE a great learning experience for everyone. Don't forget, one speaker from each session selected will be eligible to receive a complimentary registration to the entire event *some rules apply. Also, don’t forget to include your functional counterpart. The selection committee is looking to increase the amount of functional users attending and want to help them glean the most out of the event. Thank you for your time and please let the selection committee know if you have any questions about submitting a presentation. We look forward to seeing you at COLLABORATE 13 in Denver! Quest's COLLABORATE '13 website - http://www.questdirect.org/collaborate /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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• Oracle PeopleSoft PeopleTools 8.53 Release Value Proposition (RVP) published

  - by Greg Kelly

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} The Oracle PeopleSoft PeopleTools 8.53 Release Value Proposition (RVP) can be found at: https://supporthtml.oracle.com/epmos/faces/ui/km/DocumentDisplay.jspx?id=1473194.1 The PeopleSoft PeopleTools 8.53 release continues Oracle’s commitment to protect and extend the value of your PeopleSoft implementation, provide additional technology options and enhancements that reduce ongoing operating costs and provide the applications user a dramatically improved experience. Across the PeopleSoft product development organization we have defined three design principles: Simplicity, Productivity and Total Cost of Ownership. These development principles have directly influenced the PeopleTools product direction during the past few releases. The scope for the PeopleTools 8.53 release again builds additional functionality into the product as a result of direct customer input, industry analysis and internal feature design. New features, bug fixes and new certifications found in PeopleTools 8.53 combine to offer customers improved application user experience, page interaction, and cost-effectiveness. Key PeopleTools 8.53 features include: · PeopleSoft Styles and User Interaction Model · PeopleSoft Data Migration Workbench · PeopleSoft Update Manager · Secure by Default Initiative Be sure to check out the PeopleSoft Update Manager. Many other things are also happening in this time frame. · See the posting on the PeopleSoft Interaction Hub https://blogs.oracle.com/peopletools/entry/introducing_the_peoplesoft_interaction_hub · The application 9.2 RVPs will also be published over the next few months · If you haven't seen it, check out John Webb's posting on the PeopleSoft Information Portal https://blogs.oracle.com/peoplesoft/entry/peoplesoft_information_find_it_quickly

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• Data-Driven SOA with Oracle Data Integrator

  - by Irem Radzik

  v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Cambria","serif"; mso-fareast-font-family:"MS Mincho";} By Mike Eisterer, Data integration is more than simply moving data in bulk or in real-time, it is also about unifying information for improved business agility and integrating it in today’s service-oriented architectures. SOA enables organizations to easily define services which may then be discovered and leveraged by varying consumers. These consumers may be applications, customer facing portals, or complex business rules which are assembling services to automate process. Data as a foundational service provider is a key component of today’s successful SOA implementations. Oracle offers the broadest and most integrated portfolio of products to help you define, organize, orchestrate and consume data services. If you are attending Oracle OpenWorld next week, you will have ample opportunity to see the latest Oracle Data Integrator live in action and work with it yourself in two offered Hands-on Labs. Visit the hands-on lab to gain experience firsthand: Oracle Data Integrator and Oracle SOA Suite: Hands-on- Lab (HOL10480) Wed Oct 3rd 11:45AM Marriott Marquis- Salon 1/2 To learn more about Oracle Data Integrator, please visit our Introduction Hands-on LAB: Introduction to Oracle Data Integrator (HOL10481) Mon Oct 1st 3:15PM, Marriott Marquis- Salon 1/2 If you are not able to attend OpenWorld, please check out our latest resources for Data Integration.

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• Does the method of adjustment matter, or just the final calibration?

  - by Steve

  A company produces software (and hardware) that is used to both perform automatic adjustments on electronic test equipment as well as perform calibrations of the same equipment. The results of the calibrations are put onto a certificate of calibration that is sent to the customer along with the equipment. This calibration certificate states various conditions of the calibration, such as what hardware (models/serial numbers) and software (version) was used to perform the calibration, as well as things like environmental conditions, etc. Making the assumption that the software used to produce the data (and listed on the calibration certificate) used on the certificate of calibration must have gone through a "test/release" process and must be considered "released" software - does this also mean that the software used for adjustment must also be released? I believe that the method (software/environmental conditions/etc) used or present during adjustment doesn't matter, all that really matters is the end result of the calibration, the conditions present during the calibration, and whether or not the equipment was within the specifications. The real question I'm hoping to get answered: Is there a reputable source (e.g. NIST or somewhere similar) that addresses this question? (I have searched...) The thinking is that during high volume production runs, the "unreleased" system can be used to perform adjustments, as long as a released system is used to perform the calibrations, since the time required to perform the adjustments is much longer than the calibration. This unreleased system will eventually become released for use, but currently is not. Also, please not that there is a distinction between "adjustment" and "calibration". The definition from BIPM International vocabulary of metrology, 2.39: Operation that, under specified conditions, in a first step, establishes a relation between the quantity values with measurement uncertainties provided by measurement standards and corresponding indications with associated measurement uncertainties (of the calibrated instrument or secondary standard) and, in a second step, uses this information to establish a relation for obtaining a measurement result from an indication. Followed by NOTE 2 (emphasis in original text): Calibration should not be confused with adjustment of a measuring system, often mistakenly called "self-calibration", nor with verification of calibration As a side note, I'm not sure why this got down voted. It's regarding software and it's use before and after release for use. I believe there is a best practice that can be applied and this is (hopefully) not primarily opinion based.

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• Facial Recognition for Retail

  - by David Dorf

  My son decided to do his science project on how the brain recognizes faces.  Faces are so complicated and important that the brain has a dedicated area for just that purpose.  During our research, we came across some emerging uses for facial recognition in the retail industry. If you believe the movies, recognizing faces as they walk by a camera is easy for computers but that's not the reality.  Huge investments are being made by the U.S. government in this area, with a focus on airport security.  Now, companies like Eye See are leveraging that research for marketing purposes.  They do things like track eyes while viewing newspaper ads to see which ads get more "eye time."  This can help marketers make better placement and color decisions. But what caught my eye (that was too easy) was their new mannequins that watch shoppers.  These mannequins, being tested at European retailers like Benetton, watch shoppers that walk by and identify their gender, race, and age.  This helps the retailer better understand the types of customers being attracted to the outfit on the mannequin.  Of course to be most accurate, the software has pictures of the employees so they can be filtered out.  Since the mannequins are closer to the shoppers and at eye-level, they are more accurate than traditional in-ceiling LP cameras. Marketing agency RedPepper is offering retailers the ability to recognize loyalty shoppers at their doors using Facedeal.  For customers that have opted into the program, when they enter the store their face is recognized and they are checked in.  Then, as a reward, they are sent an offer on their smartphone. It won't be long before retailers begin to listen to shoppers are they walk the aisles, then keywords can be collected and aggregated to give the retailer an idea of what people are saying about their stores and products.  Sentiment analysis based on what's said or even facial expressions can't be far off. Clearly retailers need to be cautions and respect customer privacy.  That's why these technologies are emerging slowly.  But since the next generation of shoppers are less concerned about privacy, I expect these technologies to appear sporadically in the next five years then go mainstream.  Time will tell.

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• From Co-op to fulltime help with salary negotation [closed]

  - by Peter

  Hey I'm a coop student that worked at a particular medium size printing company for 8 months. I had a good time it was lax, sometimes insufficiently challenging but none the less I learned a whole lot. I stuck with them for another 5 months (including this month) at the same rate I was paid then, doing testing work, tool development, taking care of emergencies when the lead developers were away, and other smaller projects and now bigger projects and problem handling (bad printer output etc.). I know their website inside out (ecommerce), and I know their printing software inside out and have made many changes to them both without a hitch. I have also done a lot of refactoring of the existing code base which as far as Im concerned, I believe am the only one to do those sorts of restructuring even though there is constant talk about it. I guess the unit testing paid off and lets me see the value in modularity if even a tad more. Never the less I have faith in my skill and the restructuring I did turned out better than I had imagined . Now the problem is that I finish school next month and so I asked for a full time spot the month after. They have been expanding and have hired a new guy a few months after my coop spot, and just now they hired a new guy to deal with the CRM application. The lead developer who wrote all of the software had left 5 months ago so it was up to all of us to learn what he had done over 4 years (including db, networking). So now I'm afraid that if I assert myself for a salary similar to the other guys, which I believe I am certainly on par with, that I would be seen as ingrateful. It's hard to flip a switch and say, hey double my pay, although when I'm working with their bread and butter (printers) and writing new features, refactoring the whole application for extensibility. I love it regardless of pay. I also feel maybe I'm replaceeble, although nobody knows the website better than myself and the lead web dev (not by a long shot), and nobody knows the printer software/drivers better than myself. I just thought they would have brought up a raise earlier on, and now it feels like they don't value my work. I'm also tired of worrying about it. I think my question is, well what do I do next?

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• WebCenter Content Web Search Performance: Do you really need that folder path info?

  - by Nicolas Montoya

  End-users want content at their fingertips at the speed of thought if possible. When running search operations in the WebCenter Conter Web Interface every second or fraction of a second improvement does matter. When doing some trace analysis on the systemdatabase tracing on a customer environment, we came across some SQL queries that were unnecessarily being triggered! These were related to determining the folder path for every entry part of the search result set. However, this folder path was not even being used as part of the displayed information in the user interface.Why was the folder path information being collected when it was not even displayed in the UI? We found that the configuration parameter 'FolderPathInSearchResults' was set to 'true' under Administration > Admin Server > General Configuration > Additional Configuration Variables as shown below:When executing a quicksearch by keyword we were getting 100 out of 2280 entries in the first page of the result set.When thera 'FolderPathInSearchResults' configuration parameter is set to 'true', the following queries appear in the systemdatabase tracing:100 executions for a query on the FolderFiles table for each of the documents displayed in the first page:>systemdatabase/6       12.13 11:17:48.188      IdcServer-199   1.45 ms. SELECT * FROM FolderFiles WHERE dDocName='SLC02VGVUSORAC140641' AND fLinkRank=0[Executed. Returned row(s): true]382 executions for a query of the folders tables - most of the documents that match the keyword criteria are at a folder depth level of three or four:>systemdatabase/6       12.13 11:17:48.114      IdcServer-199   2.57 ms. SELECT FolderFolders.*,FolderMetaDefaults.* FROM FolderFolders,FolderMetaDefaults WHERE FolderFolders.fFolderGUID=FolderMetaDefaults.fFolderGUID(+) AND((FolderFolders.fFolderGUID = '1EB8E527E19B09ED3FE82EE310AEA13A' ) )[Executed.Returned row(s): true]By setting this 'FolderPathInSearchResults' configuration parameter to 'false', the above queries were no longer reported in the Server Output System Audit Information.Now, let's consider a practical scenario:Search result set page = 100Average folder depth der document in the search result set: 5The number of folder path related queries will be: 100 + 5*500 = 600If each query takes slightly over 3 ms. You would have 2000 ms (2 seconds) spent in server time to get this information.The overall performance impact goes beyond seerver time execution, as this information needs to travel from the server to the browser. If the documents are further nested into the folder hierarchy, additional hundreds of queries may be executed. If folder path is not being displayed in the end-user interface profile, your system may be better of with the 'FolderPathInSearchResults' configuration parameter disabled.

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• The Minimalist's Approach to Content Governance

  - by Kellsey Ruppel

  This week on the blog, we want to focus on the content lifecylce and how important it is to have the tools in place to be able to properly manage all te phases of the content lifecylce. John Brunswick has some great advice when it comes to this topic, so expect to hear a lot from him this week! Originally posted by John Brunswick. Let's be honest - content governance is far from an exciting topic. BUT the potential of a very small intranet team creating and maintaining a platform that provides an organization with relevant, high value information, helping workers to get their jobs done with greater accuracy and in less time is exciting. It is easy to quickly start producing content, but the challenge is ensuring that the environment is easy to navigate and use on the third week and during the third year.   What can be done to bridge this gap? Over the next few blog entries let's take a pragmatic, minimalistic view of a process that can help any team manage a wealth of unstructured information. Based on an earlier article that I wrote around Portal Governance, I am going to focus on using technology as much as possible to support the governance of content with minimal involvement from users. The only certainty about content production is that business users are not fans of maintaining content. Maintenance is overhead and is a long-term investment thats value will possibly not be realized under the current content creator's watch. To add context to how we will use technical tools in this process, each post will highlight one section of the content lifecycle process as outlined below Content Lifecycle Stages 1. Request - Understand the education, purpose, resource and success criteria for content 2. Create - Determine access and workflow for content 3. Manage - Understand ownership and review cycles 4. Retire - Act on thresholds established during the request stage Within each state we will also elaborate as to 1. Why - why would we entertain doing this? 2. How - the steps that are needed to make it happen 3. Impact - what is the net benefit or loss based on the process Over the course of this week, we will dive deep into the stages and the minimal amount of time, effort and process within each to make some meaningful gains in the improvement of user experience and productivity in their search for information. It might be a stretch to say that we can make content governance exciting, but hopefully it can end up being painless and paying dividends. And if you'd like to hear first hand from a customer that is managing their content lifecycle with Oracle WebCenter, be sure to join us on Wednesday for this webcast "ResCare Solves Content Lifecycle Challenges with Oracle WebCenter"!

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• Learning by doing (and programming by trial and error)

  - by AlexBottoni

  How do you learn a new platform/toolkit while producing working code and keeping your codebase clean? When I know what I can do with the underlying platform and toolkit, I usually do this: I create a new branch (with GIT, in my case) I write a few unit tests (with JUnit, for example) I write my code until it passes my tests So far, so good. The problem is that very often I do not know what I can do with the toolkit because it is brand new to me. I work as a consulant so I cannot have my preferred language/platform/toolkit. I have to cope with whatever the customer uses for the task at hand. Most often, I have to deal (often in a hurry) with a large toolkit that I know very little so I'm forced to "learn by doing" (actually, programming by "trial and error") and this makes me anxious. Please note that, at some point in the learning process, usually I already have: read one or more five-stars books followed one or more web tutorials (writing working code a line at a time) created a couple of small experimental projects with my IDE (IntelliJ IDEA, at the moment. I use Eclipse, Netbeans and others, as well.) Despite all my efforts, at this point usually I can just have a coarse understanding of the platform/toolkit I have to use. I cannot yet grasp each and every detail. This means that each and every new feature that involves some data preparation and some non-trivial algorithm is a pain to implement and requires a lot of trial-and-error. Unfortunately, working by trial-and-error is neither safe nor easy. Actually, this is the phase that makes me most anxious: experimenting with a new toolkit while producing working code and keeping my codebase clean. Usually, at this stage I cannot use the Eclipse Scrapbook because the code I have to write is already too large and complex for this small tool. In the same way, I cannot use any more an indipendent small project for my experiments because I need to try the new code in place. I can just write my code in place and rely on GIT for a safe bail-out. This makes me anxious because this kind of intertwined, half-ripe code can rapidly become incredibly hard to manage. How do you face this phase of the development process? How do you learn-by-doing without making a mess of your codebase? Any tips&tricks, best practice or something like that?

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• SEO effects of intermix of WP blog, custom PHP site and FB app game

  - by melbournetechlover

  We're a melbourne tech company in the process of building a custom site in PHP. We plan to launch a "pre-launch" page which is also custom coded (CSS3 on twitter bootstrap framework + HTML5 front end and PHP back end). On that site will be a link to a blog - the idea behind this is to build up ranking for a variety of relevant keywords prior to the full site going live (given the majority of the site is a member only community anyway so the blog is really the main way we'll be able to execute on-site SEO. Ideally, we would like to install wordpress in a subdirectory on our servers and just customise the header to look the same as the landing page of the website. But some questions and concerns... Is there any detrimental effect on SEO efforts in having two separate systems (one custom PHP, the other an installation of wordpress) to manage the blog vs the rest of the site? Are there any benefits or detriments to installing on a sub domain such as blog.sitename.com vs. sitename.com/blog. My preference would be sitename.com/blog as it feels neater - but open to suggestions based on knowledge of Google preferences. Separately, we are building a Facebook app which is under another site name. Again because we are launching this app first, from an SEO perspective, would it actually be better to run it from a sub domain on the main site - e.g. gamename.mainsitename.com instead of on app.gamename.com? Currently we have it on app.gamename.com, but if there are SEO benefits to moving it to the other domain and server then we'll do it. Basically we don't want to have our SEO efforts divided - will Google algorithms prefer two sites heavily referring traffic, or is it better to focus our efforts on one. I guess that's the crux of the issue. But the other one is - does Google care about traffic accessing a page built for the Facebook app iFrame - does that count toward rankings? Sorry I hope these questions aren't too complex - but we're in the tech world every day and still can't seem to find a good answer to these ones...hence I'm taking to the forums!! Free beer for whoever can give me a solid answer!

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