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  • Windows Azure Myths

    - by BuckWoody
    Windows Azure is part of the Microsoft "stack" - the suite of software and services we offer. Because we have so many products in almost every part of technology, it's hard to know everything about all parts of what we do - even for those of us who work here. So it's no surprise that some folks are not as familiar with Windows and SQL Azure as they are, say Windows Server or XBox. As I chat with folks about a solution for a business or organization need, I put Windows Azure into the mix. I always start off with "What do you already know about Windows Azure?" so that I don't bore folks with information they already have. I some cases they've checked out the product ahead of time and have specific questions, in others they aren't as familiar, and in still others there is a fair amount of mis-information. Sometimes that's because of a marketing failure, sometimes it's hearsay, and somtetimes it's active misinformation. I thought I might lay out a few of these misconceptions. As always - do your fact-checking! Never take anyone's word alone (including mine) as gospel. Make sure you educate yourself on your options. Your company or your clients depend on you to have the right information on IT, so make sure you live up to that. Myth 1: Nobody uses Windows Azure It's true that we don't give out numbers on the amount of clients on Windows and SQL Azure. But lots of folks are here - companies you may have heard of like Boeing, NASA, Fujitsu, The City of London, Nuedesic, and many others. I deal with firms small and large that use Windows Azure for mission-critical applications, sometimes totally on Windows and/or SQL Azure, sometimes in conjunction with an on-premises system, sometimes for only a specific component in Windows Azure like storage. The interesting thing is that many sites you visit have a Windows Azure component, or are running on Windows Azure. They just don't announce it. Just like the other cloud providers, the companies have asked to be completely branded themselves - they don't want you to be aware or care that they are on Windows Azure. Sometimes that's for security, other times it's for different reasons. It's just like the web sites you visit. For the most part, they don't advertise which OS or Web Server they use. It really just shouldn't matter. The point is that they just use what works to solve a given problem. Check out a few public case studies here: https://www.windowsazure.com/en-us/home/case-studies/ Myth 2: It's only for Microsoft stuff - can't use Open Source This is the one I face the most, and am the most dismayed by. We work just fine with many open source products, including Java, NodeJS, PHP, Ruby, Python, Hadoop, and many other languages and applications. You can quickly deploy a Wordpress, Umbraco and other "kits". We have software development kits (SDK's) for iPhones, iPads, Android, Windows phones and more. We have an SDK to work with FaceBook and other social networks. In short, we play well with others. More on the languages and runtimes we support here: https://www.windowsazure.com/en-us/develop/overview/ More on the SDK's here: http://www.wadewegner.com/2011/05/windows-azure-toolkit-for-ios/, http://www.wadewegner.com/2011/08/windows-azure-toolkits-for-devices-now-with-android/, http://azuretoolkit.codeplex.com/ Myth 3: Microsoft expects me to switch everything to "the cloud" No, we don't. That would be disasterous, unless the only things you run in your company uses works perfectly in Azure. Use Windows Azure  - or any cloud for that matter - where it works. Whenever I talk to companies, I focus on two things: Something that is broken and needs to be re-architected Something you want to do that is new If something is broken, and you need new tools to scale, extend, add capacity dynamically and so on, then you can consider using Windows or SQL Azure. It can help solve problems that you have, or it may include a component you don't want to write or architect yourself. Sometimes you want to do something new, like extend your company's offerings to mobile phones, to the web, or to a social network. More info on where it works here: http://blogs.msdn.com/b/buckwoody/archive/2011/01/18/windows-azure-and-sql-azure-use-cases.aspx Myth 4: I have to write code to use Windows and SQL Azure If Windows Azure is a PaaS - a Platform as a Service - then don't you have to write code to use it? Nope. Windows and SQL Azure are made up of various components. Some of those components allow you to write and deploy code (like Compute) and others don't. We have lots of customers using Windows Azure storage as a backup, to securely share files instead of using DropBox, to distribute videos or code or firmware, and more. Others use our High Performance Computing (HPC) offering to rent a supercomputer when they need one. You can even throw workloads at that using Excel! In addition there are lots of other components in Windows Azure you can use, from the Windows Azure Media Services to others. More here: https://www.windowsazure.com/en-us/home/scenarios/saas/ Myth 5: Windows Azure is just another form of "vendor lock-in" Windows Azure uses .NET, OSS languages and standard interfaces for the code. Sure, you're not going to take the code line-for-line and run it on a mainframe, but it's standard code that you write, and can port to something else. And the data is yours - you can bring it back whever you want. It's either in text or binary form, that you have complete control over. There are no licenses - you can "pay as you go", and when you're done, you can leave the service and take all your code, data and IP with you.   So go out there, read up, try it. Use it where it works. And don't believe everything you hear - sometimes the Internet doesn't get it all correct. :)

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  • CEN/CENELEC Lacks Perspective

    - by trond-arne.undheim
    Over the last few months, two of the European Standardization Organizations (ESOs), CEN and CENELEC have circulated an unfortunate position statement distorting the facts around fora and consortia. For the benefit of outsiders to this debate, let's just say that this debate regards whether and how the EU should recognize standards and specifications from certain fora and consortia based on a process evaluating the openness and transparency of such deliverables. The topic is complex, and somewhat confusing even to insiders, but nevertheless crucial to the European economy. As far as I can judge, their positions are not based on facts. This is unfortunate. For the benefit of clarity, here are some of the observations they make: a)"Most consortia are in essence driven by technology companies making hardware and software solutions, by definition very few of the largest ones are European-based". b) "Most consortia lack a European presence, relevant Committees, even those that are often cited as having stronger links with Europe, seem to lack an overall, inclusive set of participants". c) "Recognising specific consortia specifications will not resolve any concrete problems of interoperability for public authorities; interoperability depends on stringing together a range of specifications (from formal global bodies or consortia alike)". d) "Consortia already have the option to have their specifications adopted by the international formal standards bodies and many more exercise this than the two that seem to be campaigning for European recognition. Such specifications can then also be adopted as European standards." e) "Consortium specifications completely lack any process to take due and balanced account of requirements at national level - this is not important for technologies but can be a critical issue when discussing cross-border issues within the EU such as eGovernment, eHealth and so on". f) "The proposed recognition will not lead to standstill on national or European activities, nor to the adoption of the specifications as national standards in the CEN and CENELEC members (usually in their official national languages), nor to withdrawal of conflicting national standards. A big asset of the European standardization system is its coherence and lack of fragmentation." g) "We always miss concrete and specific examples of where consortia referencing are supposed to be helpful." First of all, note that ETSI, the third ESO, did not join the position. The reason is, of course, that ETSI beyond being an ESO, also has a global perspective and, moreover, does consider reality. Secondly, having produced arguments a) to g), CEN/CENELEC has the audacity to call a meeting on Friday 25 February entitled "ICT standardization - improving collaboration in Europe". This sounds very nice, but they have not set the stage for constructive debate. Rather, they demonstrate a striking lack of vision and lack of perspective. I will back this up by three facts, and leave it there. 1. Since the 1980s, global industry fora and consortia, such as IETF, W3C and OASIS have emerged as world-leading ICT standards development organizations with excellent procedures for openness and transparency in all phases of standards development, ex post and ex ante. - Practically no ICT system can be built without using fora and consortia standards (FCS). - Without using FCS, neither the Internet, upon which the EU economy depends, nor EU institutions would operate. - FCS are of high relevance for achieving and promoting interoperability and driving innovation. 2. FCS are complementary to the formally recognized standards organizations including the ESOs. - No work will be taken away from the ESOs should the EU recognize certain FCS. - Each FCS would be evaluated on its merit and on the openness of the process that produced it. ESOs would, with other stakeholders, have a say. - ESOs could potentially educate and assist European stakeholders to engage more actively and constructively with FCS. - ETSI, also an ESO, seems to clearly recognize these facts. 3. Europe and its Member States have a strong voice in several of the most relevant global industry fora and consortia. - W3C: W3C was founded in 1994 by an Englishman, Sir Tim Berners-Lee, in collaboration with CERN, the European research lab. In April 1995, INRIA (Institut National de Recherche en Informatique et Automatique) in France became the first European W3C host and in 2003, ERCIM (European Research Consortium in Informatics and Mathematics), also based in France, took over the role of European W3C host from INRIA. Today, W3C has 326 Members, 40% of which are European. Government participation is also strong, and it could be increased - a development that is very much desired by W3C. Current members of the W3C Advisory Board includes Ora Lassila (Nokia) and Charles McCathie Nevile (Opera). Nokia is Finnish company, Opera is a Norwegian company. SAP's Claus von Riegen is an alumni of the same Advisory Board. - OASIS: its membership - 30% of which is European - represents the marketplace, reflecting a balance of providers, user companies, government agencies, and non-profit organizations. In particular, about 15% of OASIS members are governments or universities. Frederick Hirsch from Nokia, Claus von Riegen from SAP AG and Charles-H. Schulz from Ars Aperta are on the Board of Directors. Nokia is a Finnish company, SAP is a German company and Ars Aperta is a French company. The Chairman of the Board is Peter Brown, who is an Independent Consultant, an Austrian citizen AND an official of the European Parliament currently on long-term leave. - IETF: The oversight of its activities is by the Internet Architecture Board (IAB), since 2007 chaired by Olaf Kolkman, a Dutch national who lives in Uithoorn, NL. Kolkman is director of NLnet Labs, a foundation chartered to develop open source software and open source standards for the Internet. Other IAB members include Marcelo Bagnulo whose affiliation is the University Carlos III of Madrid, Spain as well as Hannes Tschofenig from Nokia Siemens Networks. Nokia is a Finnish company. Siemens is a German company. Nokia Siemens is a European joint venture. - Member States: At least 17 European Member States have developed Interoperability Frameworks that include FCS, according to the EU-funded National Interoperability Framework Observatory (see list and NIFO web site on IDABC). This also means they actively procure solutions using FCS, reference FCS in their policies and even in laws. Member State reps are free to engage in FCS, and many do. It would be nice if the EU adjusted to this reality. - A huge number of European nationals work in the global IT industry, on European soil or elsewhere, whether in EU registered companies or not. CEN/CENELEC lacks perspective and has engaged in an effort to twist facts that is quite striking from a publicly funded organization. I wish them all possible success with Friday's meeting but I fear all of the most important stakeholders will not be at the table. Not because they do not wish to collaborate, but because they just have been insulted. If they do show up, it would be a gracious move, almost beyond comprehension. While I do not expect CEN/CENELEC to line up perfectly in favor of fora and consortia, I think it would be to their benefit to stick to more palatable observations. Actually, I would suggest an apology, straightening out the facts. This works among friends and it works in an organizational context. Then, we can all move on. Standardization is important. Too important to ignore. Too important to distort. The European economy depends on it. We need CEN/CENELEC. It is an important organization. But CEN/CENELEC needs fora and consortia, too.

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  • Does The College Matter?

    - by Jonathon
    Does it matter all that much about what college you go to, to get a degree in computer programming/computer science? I didn't do all that well in high school, I actually barely graduated with a general High School Diploma. So getting into a decent college could be difficult. Companies won't deny you just because you got your degree at a college they have never heard of or a community college will they?

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  • What format have project managers used for defining features/requirements? [on hold]

    - by Jon
    At the company that I currently work at, Word documents are passed around which contain the features/requirements for the software we write, and those Word docs contain mock-ups (there aren't any use cases that I've seen). I'm just curious what project managers use at other companies. Do some skip making the requirements documents altogether and go straight for a ticket-tracker such as JIRA? What seems to work the best? Thanks, -Jon

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  • Commercial Gaming, Coming Soon to Linux?

    <b>Linux Magazine:</b> "The inability to play the latest off the shelf commercial games has been a thorn in the side of Linux for a long time. With companies such as Valve starting to embrace other platforms, will that be the catalyst Linux needs to become a first class citizen? "

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  • Microsoft Fights Back Against Zeus Malware Ring

    According to a press release from Microsoft, the software giant, along with its partners, solicited the help of the U.S. Marshals on March 23 to seize Zeus command-and-control servers in charge of delivering malware updates, issuing commands, and stealing data in Lombard, Illinois, and Scranton, Pennsylvania. The active servers were seized on the premises of the two hosting companies before their owners could attempt to destroy the evidence. Microsoft was allowed to overtake 800 domains used by the Zeus servers and two IP addresses used to advance the operation were also dismantled. Microso...

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  • Local Search Engine Optimization - Why Use Local SEO?

    Local search engine optimization is the new optimization technique to help improve ones local efforts in your hometown or local areas a business does business. Local SEO is more useful for companies trying to gain new business within a smaller target range of 5-15 miles sometimes less sometimes more depending on the products or services one might provide to consumers. Local Search Engine Optimization and Normal Search Engine Optimization differs so hiring someone who specializes in local SEO is very important.

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  • Customer Feature - "Test for Success"

    To compete, companies need to deploy their applications sooner, at lower cost, and without service interruption—and the way to do that is through rigorous testing in real-world conditions. Find out how Oracle can ensure bulletproof application quality and help organizations meet their mission-critical operational goals with new testing solutions.

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  • What kind of specific projects can I do to master bitwise operations in C++? Also is there a canonical book? [closed]

    - by Ford
    I don't use C++ or bitwise operations at my current job but I'm thinking of applying to companies where it is a requirement to be fluent with them (on their tests anyway). So my question is: Can anyone suggest a project which will require gaining a fluency in bitwise operations to complete? On a side note, is there a canonical book on optimization techniques using bitwise operations since that seems to be an important use of them?

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  • JavaOne Rock Star – Adam Bien

    - by Janice J. Heiss
    Among the most celebrated developers in recent years, especially in the domain of Java EE and JavaFX, is consultant Adam Bien, who, in addition to being a JavaOne Rock Star for Java EE sessions given in 2009 and 2011, is a Java Champion, the winner of Oracle Magazine’s 2011 Top Java Developer of the Year Award, and recently won a 2012 JAX Innovation Award as a top Java Ambassador. Bien will be presenting the following sessions: TUT3907 - Java EE 6/7: The Lean Parts CON3906 - Stress-Testing Java EE 6 Applications Without Stress CON3908 - Building Serious JavaFX 2 Applications CON3896 - Interactive Onstage Java EE Overengineering I spoke with Bien to get his take on Java today. He expressed excitement that the smallest companies and startups are showing increasing interest in Java EE. “This is a very good sign,” said Bien. “Only a few years ago J2EE was mostly used by larger companies -- now it becomes interesting even for one-person shows. Enterprise Java events are also extremely popular. On the Java SE side, I'm really excited about Project Nashorn.” Nashorn is an upcoming JavaScript engine, developed fully in Java by Oracle, and based on the Da Vinci Machine (JSR 292) which is expected to be available for Java 8.    Bien expressed concern about a common misconception regarding Java's mediocre productivity. “The problem is not Java,” explained Bien, “but rather systems built with ancient patterns and approaches. Sometimes it really is ‘Cargo Cult Programming.’ Java SE/EE can be incredibly productive and lean without the unnecessary and hard-to-maintain bloat. The real problems are ‘Ivory Towers’ and not Java’s lack of productivity.” Bien remarked that if there is one thing he wanted Java developers to understand it is that, "Premature optimization is the root of all evil. Or at least of some evil. Modern JVMs and application servers are hard to optimize upfront. It is far easier to write simple code and measure the results continuously. Identify the hotspots first, then optimize.”   He advised Java EE developers to, “Rethink everything you know about Enterprise Java. Before you implement anything, ask the question: ‘Why?’ If there is no clear answer -- just don't do it. Most well known best practices are outdated. Focus your efforts on the domain problem and not the technology.” Looking ahead, Bien remarked, “I would like to see open source application servers running directly on a hypervisor. Packaging the whole runtime in a single file would significantly simplify the deployment and operations.” Check out a recent Java Magazine interview with Bien about his Java EE 6 stress monitoring tool here.

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  • Effective Business Continuity Planning

    - by Chandra Vennapoosa
    While no one can be sure of where or when a disaster will occur, or what form the disaster will come in, it is important to be prepared for the unexpected. There are many companies today that have not taken into consideration the impact of disasters and this is a grave mistake. BCP Guidelines BCP for Effective Planning Building an Efficient Recovery Solution Plan Recovery Point Objective Hardware and Data Back Up Requirements Evaluation Read here :  Effective Business Continuity Planning

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  • What prefer a game developer company? UDK experience or c++ game projects?

    - by momboco
    What prefer a game developer company? A developer with experience in UDK engine ? or, a developer with projects made entirely in c++ with a graphics engine like Ogre3D? I think that a coder can demonstrate better his abilities with games made in c++, because it requires a knowledge deeper in many fields. However, currently there is a lot of companies that develop his games with UDK. Now I don't know if is better specialize in a game engine like UDK.

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  • Blazing Keywords - The Google Blazing Keywords Review

    Many people who are currently attempting different methods of online marketing in order to promote and build their business have heard that keyword research is extremely vital to the success of your online marketing. Unfortunately most online marketing companies do not properly teach their members how to effectively do their keyword research in order to get good results and because of that many people are left to look for services that promise to do this for them.

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  • What Is Commission Junction?

    Commission Junction offers new and seasoned affiliate marketers a profitable resource to ensure success. In affiliate marketing, advertising links from various companies are displayed on your website... [Author: David Tanguay - Computers and Internet - April 10, 2010]

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  • Cloud Computing = Elasticity * Availability

    - by Herve Roggero
    What is cloud computing? Is hosting the same thing as cloud computing? Are you running a cloud if you already use virtual machines? What is the difference between Infrastructure as a Service (IaaS) and a cloud provider? And the list goes on… these questions keep coming up and all try to fundamentally explain what “cloud” means relative to other concepts. At the risk of over simplification, answering these questions becomes simpler once you understand the primary foundations of cloud computing: Elasticity and Availability.   Elasticity The basic value proposition of cloud computing is to pay as you go, and to pay for what you use. This implies that an application can expand and contract on demand, across all its tiers (presentation layer, services, database, security…).  This also implies that application components can grow independently from each other. So if you need more storage for your database, you should be able to grow that tier without affecting, reconfiguring or changing the other tiers. Basically, cloud applications behave like a sponge; when you add water to a sponge, it grows in size; in the application world, the more customers you add, the more it grows. Pure IaaS providers will provide certain benefits, specifically in terms of operating costs, but an IaaS provider will not help you in making your applications elastic; neither will Virtual Machines. The smallest elasticity unit of an IaaS provider and a Virtual Machine environment is a server (physical or virtual). While adding servers in a datacenter helps in achieving scale, it is hardly enough. The application has yet to use this hardware.  If the process of adding computing resources is not transparent to the application, the application is not elastic.   As you can see from the above description, designing for the cloud is not about more servers; it is about designing an application for elasticity regardless of the underlying server farm.   Availability The fact of the matter is that making applications highly available is hard. It requires highly specialized tools and trained staff. On top of it, it's expensive. Many companies are required to run multiple data centers due to high availability requirements. In some organizations, some data centers are simply on standby, waiting to be used in a case of a failover. Other organizations are able to achieve a certain level of success with active/active data centers, in which all available data centers serve incoming user requests. While achieving high availability for services is relatively simple, establishing a highly available database farm is far more complex. In fact it is so complex that many companies establish yearly tests to validate failover procedures.   To a certain degree certain IaaS provides can assist with complex disaster recovery planning and setting up data centers that can achieve successful failover. However the burden is still on the corporation to manage and maintain such an environment, including regular hardware and software upgrades. Cloud computing on the other hand removes most of the disaster recovery requirements by hiding many of the underlying complexities.   Cloud Providers A cloud provider is an infrastructure provider offering additional tools to achieve application elasticity and availability that are not usually available on-premise. For example Microsoft Azure provides a simple configuration screen that makes it possible to run 1 or 100 web sites by clicking a button or two on a screen (simplifying provisioning), and soon SQL Azure will offer Data Federation to allow database sharding (which allows you to scale the database tier seamlessly and automatically). Other cloud providers offer certain features that are not available on-premise as well, such as the Amazon SC3 (Simple Storage Service) which gives you virtually unlimited storage capabilities for simple data stores, which is somewhat equivalent to the Microsoft Azure Table offering (offering a server-independent data storage model). Unlike IaaS providers, cloud providers give you the necessary tools to adopt elasticity as part of your application architecture.    Some cloud providers offer built-in high availability that get you out of the business of configuring clustered solutions, or running multiple data centers. Some cloud providers will give you more control (which puts some of that burden back on the customers' shoulder) and others will tend to make high availability totally transparent. For example, SQL Azure provides high availability automatically which would be very difficult to achieve (and very costly) on premise.   Keep in mind that each cloud provider has its strengths and weaknesses; some are better at achieving transparent scalability and server independence than others.    Not for Everyone Note however that it is up to you to leverage the elasticity capabilities of a cloud provider, as discussed previously; if you build a website that does not need to scale, for which elasticity is not important, then you can use a traditional host provider unless you also need high availability. Leveraging the technologies of cloud providers can be difficult and can become a journey for companies that build their solutions in a scale up fashion. Cloud computing promises to address cost containment and scalability of applications with built-in high availability. If your application does not need to scale or you do not need high availability, then cloud computing may not be for you. In fact, you may pay a premium to run your applications with cloud providers due to the underlying technologies built specifically for scalability and availability requirements. And as such, the cloud is not for everyone.   Consistent Customer Experience, Predictable Cost With all its complexities, buzz and foggy definition, cloud computing boils down to a simple objective: consistent customer experience at a predictable cost.  The objective of a cloud solution is to provide the same user experience to your last customer than the first, while keeping your operating costs directly proportional to the number of customers you have. Making your applications elastic and highly available across all its tiers, with as much automation as possible, achieves the first objective of a consistent customer experience. And the ability to expand and contract the infrastructure footprint of your application dynamically achieves the cost containment objectives.     Herve Roggero is a SQL Azure MVP and co-author of Pro SQL Azure (APress).  He is the co-founder of Blue Syntax Consulting (www.bluesyntax.net), a company focusing on cloud computing technologies helping customers understand and adopt cloud computing technologies. For more information contact herve at hroggero @ bluesyntax.net .

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  • web application load / stress testing services

    - by Booji Boy
    Can you recommend reputable companies that offer help (consulting services, etc) in load testing (ASP.NET) web applications? We have a client looking to load test an ASP.NET application and we don't have any expertise in load testing web applications. The client is located in central Massachusetts. My employer http://www.goADNET.com was looking for an option besides, “I can figure out how to do it”.

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  • The Social Web at Google I/O 2010

    Google I/O attendees and speakers this year had the opportunity to participate in some fascinating and important conversations around the social web. The Developer Sandbox featured 16 companies...

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  • Good practices for large scale development/delivery of software

    - by centic
    What practices do you apply when working with large teams on multiple versions of a software or multiple competing projects? What are best practices that can be used to still get the right things done first? Is there information available how big IT companies do development and management of some of their large projects, e.g. things like Oracle Database, WebSphere Application Server, Microsoft Windows, ....?

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  • Does GNC mean the death of Internet Explorer?

    - by Monika Michael
    From the wikipedia - Google Native Client (NaCl) is a sandboxing technology for running a subset of Intel x86 or ARM native code using software-based fault isolation. It is proposed for safely running native code from a web browser, allowing web-based applications to run at near-native speeds. (Emphasis mine) (Source) Compiled C++ code running in a browser? Are other companies working on a similar offering? What would it mean for the browser landscape?

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  • Best Software Development Methodology Environment for Fresh Graduates

    - by newbie
    I am looking online for IT-related jobs and most of the time, they are indicating the need that the candidate must have an experience in certain software development methodology (SCRUM, RAD, Waterfall, Agile, etc). Truly, different companies have different needs. What do you think is the best environment / software development methodology for a fresh graduate to be part of so that they could really be a good programmer? What will be avoided?

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  • I still think Twitter is dead &hellip; but

    - by Randy Walker
    Twitter finally hit the mainstream about 8 months ago, but I’ve been saying for a couple of years now, without a real way for the company to earn money, what’s the future fate of Twitter?  On the personal side, where is the real value for the users?  For the most part, Twitter has replaced most people’s IM (instant messaging), at least in the technology circles I run in.  It still has value for users as a communication tool.  But I see it more as a fad.  My prediction is over the next 6 months we’ll start seeing a usage drop (if we haven’t already started to see it). On the business side, how does Twitter make money?  It doesn’t.  If you use the text messaging capabilities, you see a few ads.  But most smart phone and PC users, won’t ever see them.  I still think Twitter has the best chance to make money by forcing the “collectors” to pay money.  You know what I mean by “collector”, those people that collect tons of followers or friends.  If Twitter caps the number of followers and makes you pay to have more, would you?  The normal twitter user doesn’t have that many followers, and this is where my title comes in … BUT The financial value for Twitter is really seen through businesses connecting with their customers.  I’ve seen 3 effective ways this has been accomplished. 1. Giving your customers a coupon or announcing a sale My favorite is @amazonmp3, Being a huge music lover, I get notified when they put music on sale. Various restaurants like @ruthschris_ARK will let their favorite customers know about certain specials @BluefinMemphis I was traveling through Memphis once looking for a sushi restaurant when they had %50 off if we mentioned we saw them on Twitter.  It was their first attempt at trying to encourage customers in the door, and after talking with the management, it was a huge success 2. Giveaways @namecheap Several companies have started huge marketing campaigns, but my favorite is watching companies post trivia questions, and the first person to respond wins a prize. 3. Responding to Customer Complaints I once posted a complaint about American Express (a company that I have slowly come to really dislike) but they actually had someone contact me to try and resolve the issue.  I give them credit for paying attention, but still dislike them for their horrible credit practices.

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