When reversing a Google Analytics e-commerce transaction is the per-unit price positive or negative?
- by Michael Glenn
Google's own instructions for reversing an e-commerce transaction seem to contradict themselves regarding the unit price.
In the instructions it states
The item field has a positive per-unit price and a negative quantity.
yet, the code sample has a negative per-unit price and negative quantity.
_gaq.push(['_addItem',
'1234', …