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  • Search Engine Optimization Book

    Due to the internet becoming a vital part of the business industry and most small businesses are looking for a top ranking on Google but are not sure where to start and realize they need some training but at the same time need reliable and easy to understand information they need to read the search engine optimization book which is reliable and updated on a monthly basis. This book is packaged in an eBook format and is quick and easy to download and the beauty about this eBook is that when there are changes the book is up dated...

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  • CSS In The World Of Website Design

    Style sheet languages are computer languages which have now been heavily used in the Internet. It was introduced in the industry of website design when people sought many ways on how to avoid the use... [Author: Margarette Mcbride - Web Design and Development - May 06, 2010]

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  • The Evolution of Internet Marketing and Search Engine Optimization

    Search Engine Optimization (SEO) is a process of increasing the quality and volume of traffic to a website via a search engine result which is purely organic and not paid. The higher the website appears on a search result, the greater the chance of traffic going to the website. Therefore not only does it create a web presence for a website but has spawned a global industry of advertising and search engine optimization.

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  • SEO is Immortal

    I have been involved in the Search Engine Optimization industry for several years. I continue to read and stay abreast of market news daily. SEO, social media and Google AdWords are at the top of most successful marketing strategies for a wide range of business industries.

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  • How to Submit to a Computer Directory

    Computer directories are directories developed specifically for site in the computer niche include password management, data industry, information technology, tutorial, programming, and internet. Submitting to computer directories will attract more targeted users to your site compare with general directories.

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  • SEO Companies Make Your Site Stand Out

    In this ever-changing world where almost everything gets too technical and web-based, it is evidently helpful for businesses and marketers to rule in the web industry. It really doesn't matter whether the business is a small one or a large company employing hundreds or thousands, but one way to increase the business' popularity and revenue is to have an online presence.

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  • The Amazing Impact of SEO

    There are some basic steps that you could take to optimize your website for the search sites. Start by doing keyword research. Use free online tools to find the top keywords in your industry that are being searched.

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  • Exploring Semantic Search Key Term Relevance

    SQL Server's 'Semantic Search' feature seemed an exciting feature when first shown. Was it really true that Microsoft had come up with a system to rival the industry-leaders, one that could extract the contextual meaning of terms in text, or automatically categorise the subject matter of text? On first inspection, it seems unlikely. Schedule Azure backupsRed Gate’s Cloud Services makes it simple to create and schedule backups of your SQL Azure databases to Azure blob storage or Amazon S3. Try it for free today.

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  • Is there evidence that developers working remotely are less productive then when they work onsite?

    - by canadiancreed
    So I was speaking to one of the folks I work with here a few days ago, and they were complaining that their company no longer allows workers to work remotely at all any more due to the decrease in productivity. As someone that has heard this excuse used for justifying onsite only staffing in my search for remote opportunities, I'm wondering if there's any empirical evidence that confirms this at all or if I and others that I know in the industry are being told a tale.

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  • Better Than CSS?

    CSS is considered by many as the most popular style sheet language used in the industry. However, aside from CSS, there have also been other style sheet languages in the market which many have said t... [Author: Margarette Mcbride - Web Design and Development - May 02, 2010]

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  • Is Google Starting an SEO Company?

    For sometime now, there is speculation in the market, and among the many search engine optimization service providers that Google is about to launch their own SEO services. There are some people who claim that the SEO services would be announced by Google in May of 2010. Of course if there is any truth in this, then it would be really big news for the SEO industry.

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  • SEO Hosting & the Importance of C Class IP Blocks

    The era of Pagerank is not dead and link popularity still counts towards the overall ranking of a website in any industry vertical. Long tail of search still gets powered from on-page optimization but for most of the traffic bearing terms, search engines hardly go in for the text databases.

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  • Information About Mambo and Joomla

    JOOMLA and MAMBO was originally developed by a team called Mambo. In 2005, the main developers of Mambo left the team and build the JOOMLA system. Regardless of the history of these two systems, they have turn into a leading hosting system in the industry. These two CMS platform software is the most easiest to use and manage content management that is why it is the most preferred CMS software by most web developer.

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  • A Guide to Google PageRank

    Getting to the top of Google for search terms related to your industry is one of the main goals of many modern businesses. There are many crucial factors which can determine how high you appear in SERP (Search Engine Results Page), one of which is Google PageRank.

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  • How many people should be involved in a game startup? [on hold]

    - by Elemecca
    I want to start an indie game company, and I understand that you need a designer, an engineer, and an artist at the very least. I also know that professional game companies like Bethesda http://bgs.bethsoft.com/ have around 40 people. I want to have a good start, and many of you have been in the industry for a good while. What is a good number of employees to start with for an independent game company? Reasons?

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  • How far should we take the N+N redundancy craziness ?

    - by Brann
    The industry standard when it comes from redundancy is quite high, to say the least. To illustrate my point, here is my current setup (I'm running a financial service). Each server has a RAID array in case something goes wrong on one hard drive .... and in case something goes wrong on the server, it's mirrored by another spare identical server ... and both server cannot go down at the same time, because I've got redundant power, and redundant network connectivity, etc ... and my hosting center itself has dual electricity connections to two different energy providers, and redundant network connectivity, and redundant toilets in case the two security guards (sorry, four) needs to use it at the same time ... and in case something goes wrong anyway (a nuclear nuke? can't think of anything else), I've got another identical hosting facility in another country with the exact same setup. Cost of reputational damage if down = very high Probability of a hardware failure with my setup : <<1% Probability of a hardware failure with a less paranoiac setup : <<1% ASWELL Probability of a software failure in our application code : 1% (if your software is never down because of bugs, then I suggest you doublecheck your reporting/monitoring system is not down. Even SQLServer - which is arguably developed and tested by clever people with a strong methodology - is sometimes down) In other words, I feel like I could host a cheap laptop in my mother's flat, and the human/software problems would still be my higher risk. Of course, there are other things to take into consideration such as : scalability data security the clients expectations that you meet the industry standard But still, hosting two servers in two different data centers (without extra spare servers, nor doubled network equipment apart from the one provided by my hosting facility) would provide me with the scalability and the physical security I need. I feel like we're reaching a point where redundancy is just a communcation tool. Honestly, what's the difference between a 99.999% uptime and a 99.9999% uptime when you know you'll be down 1% of the time because of software bugs ? How far do you push your redundancy crazyness ?

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  • Reporting SQL Vulnerability [migrated]

    - by Ciaran87Bel
    My first post here so i'll hopefully keep it simple. I have just finished building a CMS targeted at a certain industry and built a test site to see how everything works. Anyway I wrote a program to check for sql injection vulnerabilities and the program followed a blog link to an external website. The program discovered that the external site had a massive vulnerability that left it open to practically anyone who could then access every bit of data on their MYSQL Server and run queries etc. The thing is this external site is the brand leader in their industry and do millions upon millions of sales per annum. I have tried contacting them to let them know and even went as far as contacting the company that built their platform but I was pretty much brushed off and haven't heard back from them. Their database would contain the details of hundreds of thousands of customers and all their data. I could easily make myself site admin etc in a few seconds but they won't listen to me even though I have offered to share the vulnerability with them and help in anyway I can. Is there anything else I can do because it is one of the biggest security risks I have ever personally come across. Is there any other steps I should take to report this? Thanks

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  • Issue 15: Oracle PartnerNetwork Exchange @ Oracle OpenWorld

    - by rituchhibber
         ORACLE FOCUS Oracle PartnerNetwork Exchange@ ORACLE OpenWorld Sylvie MichouSenior DirectorPartner Marketing & Communications and Strategic Programs RESOURCES -- Oracle OpenWorld 2012 Oracle PartnerNetwork Exchange @ OpenWorld Oracle PartnerNetwork Exchange @ OpenWorld Registration Oracle PartnerNetwork Exchange SpecializationTest Fest Oracle OpenWorld Schedule Builder Oracle OpenWorld Promotional Toolkit for Partners Oracle Partner Events Oracle Partner Webcasts Oracle EMEA Partner News SUBSCRIBE FEEDBACK PREVIOUS ISSUES If you are attending our forthcoming Oracle OpenWorld 2012 conference in San Francisco from 30 September to 4 October, you will discover a new dedicated programme of keynotes and sessions tailored especially for you, our valued partners. Oracle PartnerNetwork Exchange @ OpenWorld has been created to enhance the opportunities for you to learn from and network with Oracle executives and experts. The programme also provides more informal opportunities than ever throughout the week to meet up with the people who are most important to your business: customers, prospects, colleagues and the Oracle EMEA Alliances & Channels management team. Oracle remains fully focused on building the industry's most admired partner ecosystem—which today spans over 25,000 partners. This new OPN Exchange programme offers an exciting change of pace for partners throughout the conference. Now it will be possible to enjoy a fully-integrated, partner-dedicated session schedule throughout the week, as well as key social events such as the Sunday night Welcome Reception, networking lunches from Monday to Thursday at the Howard Street Tent, and a fantastic closing event on the last Thursday afternoon. In addition to the regular Oracle OpenWorld conference schedule, if you have registered for the Oracle PartnerNetwork Exchange @ OpenWorld programme, you will be invited to attend a much anticipated global partner keynote presentation, plus more than 40 conference sessions aimed squarely at what's most important to you, as partners. Prominent topics for discussion will include: Oracle technologies and roadmaps and how they fit with partners' business plans; business development; regional distinctions in business practices; and much more. Each session will provide plenty of food for thought ahead of the numerous networking opportunities throughout the week, encouraging the knowledge exchange with Oracle executives, customers, prospects, and colleagues that will make this conference of even greater value for you. At Oracle we always work closely with our partners to deliver solution offerings that improve business value, simplify the IT experience and drive innovation and efficiencies for joint customers. The most important element of our new OPN Exchange is content that helps you get more from technology investments, more from your peer-to-peer connections, and more from your interactions with customers. To this end we've created some partner-specific tools which can be used by OPN members ahead of the conference itself. Crucially, a comprehensive Content Catalog already lists and organises details of every OPN Exchange session, speaker, exhibitor, demonstration and related materials. This Content Catalog can be used by all our partners to identify interesting content that you can add to your own personalised Oracle OpenWorld Schedule Builder, allowing more effective planning and pre-enrolment for vital sessions. There are numerous highlights that you will definitely want to include in those personal schedules. On Sunday morning, 30 September we will start the week with partner dedicated OPN Exchange sessions, following our Global Partner Keynote at 13:00 with Judson Althoff, SVP, Worldwide Alliances & Channels and Embedded Sales and senior executives, giving insight into Oracle's partner vision, strategy, and resources—all designed to help build and strengthen market opportunities for you. This will be followed by a number of OPN Exchange general sessions, the Oracle OpenWorld Opening Keynote with Larry Ellison, CEO, Oracle and concluded with the OPN Exchange AfterDark Welcome Reception, starting at 19:30 at the Metreon. From Monday 1 to Thursday 4 October, you can attend the OPN Exchange sessions that are most relevant to your business today and over the coming year. Oracle's top product and sales leaders will be on hand to discuss Oracle's strategic direction in 40+ targeted and in-depth sessions focussing on critical success factors to develop your business. Oracle's dedication to innovation, specialization, enablement and engineering provides Oracle partners with a huge opportunity to create new services and solutions, differentiate themselves and deliver extreme value to joint customers across the globe. Oracle will even be helping over 1000 partners to earn OPN Specialization certification during the Oracle OpenWorld OPN Exchange Test Fest, which will be providing all the study materials and exams required to drive Specialization for free at the conference. You simply need to check the list of current certification tracks available, and make sure you pre-register to reserve a seat in one of the ten sessions being offered free to OPN Exchange registered attendees. And finally, let's not forget those all-important networking opportunities, which can so often provide partners with valuable long-term alliances as well as exciting new business leads. The Oracle PartnerNetwork Lounge, located at Moscone South, exhibition hall, room 100 is the place where partners can meet formally or informally with colleagues, customers, prospects, and other industry professionals. OPN Specialized partners with OPN Exchange passes can also visit the OPN Video Blogging room to record and share ideas, and at the OPN Information Station you will find consultants available to answer your questions. "For the first time ever we will have a full partner conference within OpenWorld. OPN Exchange @ OpenWorld will kick-off on the first Sunday and run the entire week. We'll have over 40 sessions throughout that time and partners will hear from our top development executives, with special sessions dedicated to partnering throughout. It's going to be a phenomenal event, and we look forward to seeing our partners there." Judson Althoff, SVP, Oracle Worldwide Alliances & Channels and Embedded Sales So if you haven't done so already, please register for Oracle PartnerNetwork Exchange @ OpenWorld today or add OPN Exchange to your existing registration for just $100 through My Account. And if you have any further questions regarding partner activities at Oracle OpenWorld, please don't hesitate to contact the Oracle PartnerNetwork team at [email protected] will be on hand to share the very latest information about: Oracle's SPARC Superclusters: the latest Engineered Systems from Oracle, delivering radically improved performance, faster deployment and greatly reduced operational costs for mixed database and enterprise application consolidation Oracle's SPARC T4 servers: with the newly developed T4 processor and Oracle Solaris providing up to five times the single threaded performance and better overall system throughput for expanded application versatility Oracle Database Appliance: a new way to take advantage of the world's most popular database, Oracle Database 11g, in a single, easy-to-deploy and manage system. It's a complete package engineered to deliver simple, reliable and affordable database services to small and medium size businesses and departmental systems. All hardware and software components are supported together and offer customers unique pay-as-you-grow software licensing to quickly scale from two to 24 processor cores without incurring the costs and downtime usually associated with hardware upgrades Oracle Exalogic: the world's only integrated cloud machine, featuring server hardware and middleware software engineered together for maximum performance with minimum set-up and operational cost Oracle Exadata Database Machine: the only database machine that provides extreme performance for both data warehousing and online transaction processing (OLTP) applications, making it the ideal platform for consolidating onto grids or private clouds. It is a complete package of servers, storage, networking and software that is massively scalable, secure and redundant Oracle Sun ZFS Storage Appliances: providing enterprise-class NAS performance, price-performance, manageability and TCO by combining third-generation software with high-performance controllers, flash-based caches and disks Oracle Pillar Axiom Quality-of-Service: confidently consolidate storage for multiple applications into a single datacentre storage solution Oracle Solaris 11: delivering secure enterprise cloud deployments with the ability to run hundreds of virtual application with no overhead and co-engineered with other Oracle software products to provide the highest levels of security, manageability and performance Oracle Enterprise Manager 12c: Oracle's integrated enterprise IT management product, providing the industry's only complete, integrated and business-driven enterprise cloud management solution Oracle VM 3.0: the latest release of Oracle's server virtualisation and management solution, helping to move datacentres beyond server consolidation to improve application deployment and management. Register today and ensure your place at the Extreme Performance Tour! Extreme Performance Tour events are free to attend, but places are limited. To make sure that you don't miss out, please visit Oracle's Extreme Performance Tour website, select the city that you'd be interest in attending an event in, and then click on the 'Register Now' button for that city to secure your interest. Each individual city page also contains more in-depth information about your local event, including logistics, agenda and maybe even a preview of VIP guest speakers. -- Oracle OpenWorld 2010 Whether you attended Oracle OpenWorld 2009 or not, don't forget to save the date now for Oracle OpenWorld 2010. The event will be held a little earlier next year, from 19th-23rd September, so please don't miss out. With thousands of sessions and hundreds of exhibits and demos already lined up, there's no better place to learn how to optimise your existing systems, get an inside line on upcoming technology breakthroughs, and meet with your partner peers, Oracle strategists and even the developers responsible for the products and services that help you get better results for your end customers. Register Now for Oracle OpenWorld 2010! Perhaps you are interested in learning more about Oracle OpenWorld 2010, but don't wish to register at this time? Great! Please just enter your contact information here and we will contact you at a later date. How to Exhibit at Oracle OpenWorld 2010 Sponsorship Opportunities at Oracle OpenWorld 2010 Advertising Opportunities at Oracle OpenWorld 2010 -- Back to the welcome page

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  • Letter to Ballmer: Making Better Consumer Devices

    - by andrewbrust
    Last year, I wrote Steve Ballmer an email, and he was kind enough to write me back.  The email contained a scan of a column I wrote praising Microsoft’s BI strategy.  His reply contained three simple words: “Super nice  thanks.” Well, now I’d like to write to Steve again, in an open letter format, and this time the love may be a bit tougher.  But I’m still super earnest. The past two days have been eventful ones for Microsoft: The company announced the departure of company veterans Robbie Bach and J Allard and the market announced Apple is now besting Microsoft in market capitalization. Plus, announcements were made that make it plain that Ballmer will, in effect, be running Microsoft’s Entertainment & Devices division himself. With that in mind, I’d like to offer my list of a dozen things I think Microsoft’s CEO should do to improve that division’s offerings and, hopefully, its bottom line. So here goes:   1. On Windows Phone 7, Stay the Course The press is teeming with headlines and reader comments proclaiming the death-before-arrival of Windows Phone 7.  That’s plain silly.  You’ve got the makings of a great and unique SmartPhone platform, and you’re the only company (even considering RIM) that can offer full fidelity Exchange integration, not to mention implementing Office on the device.  Let the existing team finish this puppy and ship it. And then have them pump out a few updates, over-the-air, quickly.  Show them that Google Android’s not the only product that can do good, rapid dot releases. And another thing: make sure your OEMs’ devices have flawless touch screens.  If they don’t, then you shouldn’t certify them for delivery to customers.  Period. Oh, and kill the Kin, quietly.  It was DOA, and you know it.   2. Move Media Center to the Xbox Platform Media Center is, at its core, a good product.  But delivering a media distribution and DVR platform on a sophisticated PC operating system like Windows 7 just creates too many moving parts.  Xbox already functions as the best Media Center extender device – it should actually be the hub as well. Media Center is mostly based on .NET code – and XNA is a .NET environment for Xbox – find a way to bridge that small gap and make Media Center a joy to work with instead of a frustration.  Beating Apple TV out of this sub-market is the lowest hanging fruit on the tree (goofy pun, but it’s true).   3. Integrate Media Center with Mediaroom, or Kill the Latter You have two media products with almost identical names.  One is for standalone DVRs and the other is for IPTV cable set tops with DVR capabilities.  Can we merge these please?  My previous request of putting Media Center on Xbox would seem to tie into this nicely, since you’ve announced plans to do that with Mediaroom already.   4. Fix the Red Ring of Death People love the Xbox, but they really don’t love sending their consoles back every 18-24 months, when they get a bunch of red lights flashing on power up.  You’ve handled this defect about as gracefully as possible, but it’s been around for a long time now and it doesn’t seem to be fixed yet.  You can do better.  In fact, you must do better, or you insult your customers.   5. Add Blu Ray to Xbox I know, streaming movies are the future; physical media is legacy technology.  So if that’s true, why did you back HD DVD so hard?  You know why: for now, the film studios won’t allow a large selection of new release, HD, surround sound content be distributed on any medium other than Blu Ray or cable pay per view/on-demand.  Don’t you want home theater buffs to see the Xbox as a fantastic device for their rigs?  Don’t you want to put PlayStation 3 out of its misery?  And if you follow my suggestions above (move Media Center to the Xbox and fix the Red Ring problem), you’d have it all sewn up.  Do I think Blu Ray functionality will move a lot of units?  No.  Do I think that it would move more units with desperately needed influential home theater consumers?  You bet.  And you might sell more ZunePass subscriptions in the process. But while you’re at it, make the fan quieter, please.   6. Make More of Windows Home Server Home Server is a fantastic product.  And for reasons unknown to me, it seems like you’re letting it languish.  Development of the add-in ecosystem seems underfunded.  WHS’ unparalleled ease of use and reliability for home PC backup (and emergency restores) goes unsung.  Product cycles are slow.  Support for your OEMs, who are doing great work, especially in the green space with Atom CPUs, seems lacking.  You’ve married a trophy girl and you keep her cloistered at home!  That’s cruel, unusual and, um, incredibly ill-advised.  Make use of this ace card, and while you’re at it, give it real integration with Media Center.  The integration thus far proof-of-concept quality.  You should go way past that – both products will benefit immeasurably.   7. Set Up a Partner Platform for Custom Installers There’s a whole sub-industry of companies that install, integrate and configure home theater, security and connected home products.  They have an industry group. They are influential in the high-end of the consumer electronics industry, and so are their customers.  They love Media Center and they love Windows Home Server.  But I have talked to several of them at the Consumer Electronics Show and they tell me you don’t love them.  They find it very difficult to do business with Microsoft, even though they want nothing more than to sell and evangelize your platform.  This is a travesty.  Please fix it.  Get Allison Watson and the Microsoft Partner Network on board and have her hire someone who knows how to run a channel program for consumer electronics companies.  Problem solved.  Markets expanded.   8. Make Your Own Hardware In other areas, I know you love your partners.  I help run one, so I appreciate that.  But when it came to Xbox and Zune you built them it yourself (albeit on a contract basis, which is fine).  Windows Phone 7 has a chance to work as an OEM play, but it would work better if you produced the devices.  At least consider building a reference device that sells alongside your OEMs’ offerings.  That’s what Google did with the Nexxus One.  And while that phone was not itself a big seller, it catalyzed two wonderful things : (1) a quality bar was set and (2) partners exceeded it.  Before the Nexxus One, the best Android handset out there was the Motorola Droid. The Nexxus One was better, and the HTC Droid Incredible and Evo 4G are now even better than Google’s phone, which is why Verizon and Sprint decided not to carry it.  Imagine if all Windows Phone 6.x devices were on par with the HTC HD2.  I tend to believe you’d have a lot bigger market share than you do now.   9. Continue with Your Retail Initiative From what I hear, it sounds like it’s going well.  And this goes right along with making your own hardware.  When you build it, they will come.  And then it makes the likes of Best Buy and Staples do better.   10. Make an Acquisition (or Two) TiVo and/or Moxi look ripe for the picking.  With their ability to build stuff people love and your ability to run a business, you might just have something.  But do a better job than you did when you bought Danger.  Buy the ideas, not just the customers, eh?   11. Make Beautiful Stuff You’ve heard this one before, I know.  But I have some head-shrinking advice on this one.  You know that Apple obsesses over its industrial design.  You know that appeals to consumers.  But it seems you think doing so is Apple’s game exclusively and so you shouldn’t even try.  Bull dinky.  Come to New York and visit the Museum of Modern Art’s Architecture and Design gallery.  You’ll see that lots of companies and product categories have had very high design value well before Apple existed.  You can do this, and the Zune HD was a great start.  Now run with that.  Find those negative voices in your head that are telling you that you can’t and shut them up.  For good.   12. Burst the Bubble Some of the products you’ve built seem like they were conceived in a bizarro world.  That would appear to be the result of groupthink.  You must do better.  And there’s lots of people willing to advise you.  This includes just about everyone in the Regional Director program, and probably a bunch of MVPs.  Heck, I bet the guys at Engadget could help out too.  Imagine if you let them see the Kin before it shipped.  Talk to high-end gear consumers.  Talk to Best Buy and CostCo customers too.   Signing Off I hope this was of value to you.  As I wrote this I kept telling myself how obvious, even trite, some of these pieces of advice were and then, because of that, doubting they’d really help.  But I decided that they must not be obvious to Microsoft.  Sometimes when you get wrapped up in stuff, it’s hard to clear your head.  I think my head’s pretty clear here though (I’m wrapped up in other stuff), so maybe my perspective can help.  If not, well, then, I guess they all can’t be super nice.

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  • Craftsmanship is ALL that Matters

    - by Wayne Molina
    Today, I'm going to talk about a touchy subject: the notion of working in a company that doesn't use the prescribed "best practices" in its software development endeavours.  Over the years I have, using a variety of pseudonyms, asked this question on popular programming forums.  Although I always add in some minor variation of the story to avoid suspicion that it's the same person posting, the crux of the tale remains the same: A Programmer’s Tale A junior software developer has just started a new job at an average company, creating average line-of-business applications for internal use (the most typical scenario programmers find themselves in).  This hypothetical newbie has spent a lot of time reading up on the "theory" of software development, devouring books, blogs and screencasts from well-known and respected software developers in the community in order to broaden his knowledge and "do what the pros do".  He begins his new job, eager to apply what he's learned on a real-world project only to discover that his new teammates doesn't use any of those concepts and techniques.  They hack their way through development, or in a best-case scenario use some homebrew, thrown-together semblance of a framework for their applications that follows not one of the best practices suggested by the “elite” in the software community - things like TDD (TDD as a "best practice" is the only subjective part of this post, but it's included here due to a very large following of respected developers who consider it one), the SOLID principles, well-known and venerable tools, even version control in a worst case and truly nightmarish scenario.  Our protagonist is frustrated that he isn't doing things the "proper" way - a way he's spent personal time digesting and learning about and, more importantly, a way that some of the top developers in the industry advocate - and turns to a forum to ask the advice of his peers. Invariably the answer I, in the guise of the concerned newbie, will receive is that A) I don't know anything and should just shut my mouth and sling code the bad way like everybody else on the team, and B) These "best practices" are fade or a joke, and the only thing that matters is shipping software to your customers. I am here today to say that anyone who says this, or anything like it, is not only full of crap but indicative of exactly the type of “developer” that has helped to give our industry a bad name.  Here is why: One Who Knows Nothing, Understands Nothing On one hand, you have the cognoscenti of the .NET development world.  Guys like James Avery, Jeremy Miller, Ayende Rahien and Rob Conery; all well-respected and noted programmers that are pretty much our version of celebrities.  These guys write blogs, books, and post videos outlining the "correct" way of writing software to make sure it not only works but is maintainable and extensible and a joy to work with.  They tout the virtues of the SOLID principles, or of using TDD/BDD, or using a mature ORM like NHibernate, Subsonic or even Entity Framework. On the other hand, you have Joe Everyman, Lead Software Developer at Initrode Corporation - in our hypothetical story Joe is the junior developer's new boss.  Joe's been with Initrode for 10 years, starting as the company’s very first programmer and over the years building up a little fiefdom of his own until at the present he’s in charge of all Initrode’s software development.  Joe writes code the same way he always has, without bothering to learn much, if anything.  He looked at NHibernate once and found it was "too hard", so he uses a primitive implementation of the TableDataGateway pattern as a wrapper around SqlClient.SqlConnection and SqlClient.SqlCommand instead of an actual ORM (or, in a better case scenario, has created his own ORM); the thought of using LINQ or Entity Framework or really anything other than his own hastily homebrew solution has never occurred to him.  He doesn't understand TDD and considers “testing” to be using the .NET debugger to step through code, or simply loading up an app and entering some values to see if it works.  He doesn't really understand SOLID, and he doesn't care to.  He's worked as a programmer for years, and that's all that counts.  Right?  WRONG. Who would you rather trust?  Someone with years of experience and who writes books, creates well-known software and is akin to a celebrity, or someone with no credibility outside their own minute environment who throws around their clout and company seniority as the "proof" of their ability?  Joe Everyman may have years of experience at Initrode as a programmer, and says to do things "his way" but someone like Jeremy Miller or Ayende Rahien have years of experience at companies just like Initrode, THEY know ten times more than Joe Everyman knows or could ever hope to know, and THEY say to do things "this way". Here's another way of thinking about it: If you wanted to get into politics and needed advice on the best way to do it, would you rather listen to the mayor of Hicktown, USA or Barack Obama?  One is a small-time nobody while the other is very well-known and, as such, would probably have much more accurate and beneficial advice. NOTE: The selection of Barack Obama as an example in no way, shape, or form suggests a political affiliation or political bent to this post or blog, and no political innuendo should be mistakenly read from it; the intent was merely to compare a small-time persona with a well-known persona in a non-software field.  Feel free to replace the name "Barack Obama" with any well-known Congressman, Senator or US President of your choice. DIY Considered Harmful I will say right now that the homebrew development environment is the WORST one for an aspiring programmer, because it relies on nothing outside it's own little box - no useful skill outside of the small pond.  If you are forced to use some half-baked, homebrew ORM created by your Director of Software, you are not learning anything valuable you can take with you in the future; now, if you plan to stay at Initrode for 10 years like Joe Everyman, this is fine and dandy.  However if, like most of us, you want to advance your career outside a very narrow space you will do more harm than good by sticking it out in an environment where you, to be frank, know better than everybody else because you are aware of alternative and, in almost most cases, better tools for the job.  A junior developer who understands why the SOLID principles are good to follow, or why TDD is beneficial, or who knows that it's better to use NHibernate/Subsonic/EF/LINQ/well-known ORM versus some in-house one knows better than a senior developer with 20 years experience who doesn't understand any of that, plain and simple.  Anyone who disagrees is either a liar, or someone who, just like Joe Everyman, Lead Developer, relies on seniority and tenure rather than adapting their knowledge as things evolve. In many cases, the Joe Everymans of the world act this way out of fear - they cannot possibly fathom that a “junior” could know more than them; after all, they’ve spent 10 or more years in the same company, doing the same job, cranking out the same shoddy software.  And here comes a newbie who hasn’t spent 10+ years doing the same things, with a fresh and often radical take on the craft, and Joe Everyman is afraid he might have to put some real effort into his career again instead of just pointing to his 10 years of service at Initrode as “proof” that he’s good, or that he might have to learn something new to improve; in most cases the problem is Joe Everyman, and by extension Initrode itself, has a mentality of just being “good enough”, and mediocrity is the rule of the day. A Thorn Bush is No Place for a Phoenix My advice is that if you work on a team where they don't use the best practices that some of the most famous developers in our field say is the "right" way to do things (and have legions of people who agree), and YOU are aware of these practices and can see why they work, then LEAVE the company.  Find a company where they DO care about quality, and craftsmanship, otherwise you will never be happy.  There is no point in "dumbing" yourself down to the level of your co-workers and slinging code without care to craftsmanship.  In 95% of these situations there will be no point in bringing it to the attention of Joe Everyman because he won't listen; he might even get upset that someone is trying to "upstage" him and fire the newbie, and replace someone with loads of untapped potential with a drone that will just nod affirmatively and grind out the tasks assigned without question. Find a company that has people smart enough to listen to the "best and brightest", and be happy.  Do not, I repeat, DO NOT waste away in a job working for ignorant people.  At the end of the day software development IS a craft, and a level of craftsmanship is REQUIRED for any serious professional.  When you have knowledgeable people with the credibility to back it up saying one thing, and small-time people who are, to put it bluntly, nobodies in the field saying and doing something totally different because they can't comprehend it, leave the nobodies to their own devices to fade into obscurity.  Work for a company that uses REAL software engineering techniques and really cares about craftsmanship.  The biggest issue affecting our career, and the reason software development has never been the respected, white-collar career it was meant to be, is because hacks and charlatans can pass themselves off as professional programmers without following a lick of good advice from programmers much better at the craft than they are.  These modern day snake-oil salesmen entrench themselves in companies by hoodwinking non-technical businesspeople and customers with their shoddy wares, end up in senior/lead/executive positions, and push their lack of knowledge on everybody unfortunate enough to work with/for/under them, crushing any dissent or voices of reason and change under their tyrannical heel and leaving behind a trail of dismayed and, often, unemployed junior developers who were made examples of to keep up the facade and avoid the shadow of doubt being cast upon them. To sum this up another way: If you surround yourself with learned people, you will learn.  Surround yourself with ignorant people who can't, as the saying goes, see the forest through the trees, and you'll learn nothing of any real value.  There is more to software development than just writing code, and the end goal should not be just "shipping software", it should be shipping software that is extensible, maintainable, and above all else software whose creation has broadened your knowledge in some capacity, even if a minor one.  An eager newbie who knows theory and thirsts for knowledge can easily be moulded and taught the advanced topics, but the same can't be said of someone who only cares about the finish line.  This industry needs more people espousing the benefits of software craftsmanship and proper software engineering techniques, and less Joe Everymans who are unwilling to adapt or foster new ways of thinking. Conclusion - I Cast “Protection from Fire” I am fairly certain this post will spark some controversy and might even invite the flames.  Please keep in mind these are opinions and nothing more.  A little healthy rant and subsequent flamewar can be good for the soul once in a while.  To paraphrase The Godfather: It helps to get rid of the bad blood.

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  • Windows 8 Will be Here Tomorrow; but Should Silverlight be Gone Today?

    - by andrewbrust
    The software industry lives within an interesting paradox. IT in the enterprise moves slowly and cautiously, upgrading only when safe and necessary.  IT interests intentionally live in the past.  On the other hand, developers, and Independent Software Vendors (ISVs) not only want to use the latest and greatest technologies, but this constituency prides itself on gauging tech’s future, and basing its present-day strategy upon it.  Normally, we as an industry manage this paradox with a shrug of the shoulder and musings along the lines of “it takes all kinds.”  Different subcultures have different tendencies.  So be it. Microsoft, with its Windows operating system (OS), can’t take such a laissez-faire view of the world though.  Redmond relies on IT to deploy Windows and (at the very least) influence its procurement, but it also relies on developers to build software for Windows, especially software that has a dependency on features in new versions of the OS.  It must indulge and nourish developers’ fetish for an early birthing of the next generation of software, even as it acknowledges the IT reality that the next wave will arrive on-schedule in Redmond and will travel very slowly to end users. With the move to Windows 8, and the corresponding shift in application development models, this paradox is certainly in place. On the one hand, the next version of Windows is widely expected sometime in 2012, and its full-scale deployment will likely push into 2014 or even later.  Meanwhile, there’s a technology that runs on today’s Windows 7, will continue to run in the desktop mode of Windows 8 (the next version’s codename), and provides absolutely the best architectural bridge to the Windows 8 Metro-style application development stack.  That technology is Silverlight.  And given what we now know about Windows 8, one might think, as I do, that Microsoft ecosystem developers should be flocking to it. But because developers are trying to get a jump on the future, and since many of them believe the impending v5.0 release of Silverlight will be the technology’s last, not everyone is flocking to it; in fact some are fleeing from it.  Is this sensible?  Is it not unprecedented?  What options does it lead to?  What’s the right way to think about the situation? Is v5.0 really the last major version of the technology called Silverlight?  We don’t know.  But Scott Guthrie, the “father” and champion of the technology, left the Developer Division of Microsoft months ago to work on the Windows Azure team, and he took his people with him.  John Papa, who was a very influential Redmond-based evangelist for Silverlight (and is a Visual Studio Magazine author), left Microsoft completely.  About a year ago, when initial suspicion of Silverlight’s demise reached significant magnitude, Papa interviewed Guthrie on video and their discussion served to dispel developers’ fears; but now they’ve moved on. So read into that what you will and let’s suppose, for the sake of argument, speculation that Silverlight’s days of major revision and iteration are over now is correct.  Let’s assume the shine and glimmer has dimmed.  Let’s assume that any Silverlight application written today, and that therefore any investment of financial and human resources made in Silverlight development today, is destined for rework and extra investment in a few years, if the application’s platform needs to stay current. Is this really so different from any technology investment we make?  Every framework, language, runtime and operating system is subject to change, to improvement, to flux and, yes, to obsolescence.  What differs from project to project, is how near-term that obsolescence is and how disruptive the change will be.  The shift from .NET 1.1. to 2.0 was incremental.  Some of the further changes were too.  But the switch from Windows Forms to WPF was major, and the change from ASP.NET Web Services (asmx) to Windows Communication Foundation (WCF) was downright fundamental. Meanwhile, the transition to the .NET development model for Windows 8 Metro-style applications is actually quite gentle.  The finer points of this subject are covered nicely in Magenic’s excellent white paper “Assessing the Windows 8 Development Platform.” As the authors of that paper (including Rocky Lhotka)  point out, Silverlight code won’t just “port” to Windows 8.  And, no, Silverlight user interfaces won’t either; Metro always supports XAML, but that relationship is not commutative.  But the concepts, the syntax, the architecture and developers’ skills map from Silverlight to Windows 8 Metro and the Windows Runtime (WinRT) very nicely.  That’s not a coincidence.  It’s not an accident.  This is a protected transition.  It’s not a slap in the face. There are few things that are unnerving about this transition, which make it seem markedly different from others: The assumed end of the road for Silverlight is something many think they can see.  Instead of being ignorant of the technology’s expiration date, we believe we know it.  If ignorance is bliss, it would seem our situation lacks it. The new technology involving WinRT and Metro involves a name change from Silverlight. .NET, which underlies both Silverlight and the XAML approach to WinRT development, has just about reached 10 years of age.  That’s equivalent to 80 in human years, or so many fear. My take is that the combination of these three factors has contributed to what for many is a psychologically compelling case that Silverlight should be abandoned today and HTML 5 (the agnostic kind, not the Windows RT variety) should be embraced in its stead.  I understand the logic behind that.  I appreciate the preemptive, proactive, vigilant conscientiousness involved in its calculus.  But for a great many scenarios, I don’t agree with it.  HTML 5 clients, no matter how impressive their interactivity and the emulation of native application interfaces they present may be, are still second-class clients.  They are getting better, especially when hardware acceleration and fast processors are involved.  But they still lag.  They still feel like they’re emulating something, like they’re prototypes, like they’re not comfortable in their own skins.  They are based on compromise, and they feel compromised too. HTML 5/JavaScript development tools are getting better, and will get better still, but they are not as productive as tools for other environments, like Flash, like Silverlight or even more primitive tooling for iOS or Android.  HTML’s roots as a document markup language, rather than an application interface, create a disconnect that impedes productivity.  I do not necessarily think that problem is insurmountable, but it’s here today. If you’re building line-of-business applications, you need a first-class client and you need productivity.  Lack of productivity increases your costs and worsens your backlog.  A second class client will erode user satisfaction, which is never good.  Worse yet, this erosion will be inconspicuous, rather than easily identified and diagnosed, because the inferiority of an HTML 5 client over a native one is hard to identify and, notably, doing so at this juncture in the industry is unpopular.  Why would you fault a technology that everyone believes is revolutionary?  Instead, user disenchantment will remain latent and yet will add to the malaise caused by slower development. If you’re an ISV and you’re coveting the reach of running multi-platform, it’s a different story.  You’ve likely wanted to move to HTML 5 already, and the uncertainty around Silverlight may be the only remaining momentum or pretext you need to make the shift.  You’re deploying many more copies of your application than a line-of-business developer is anyway; this makes the economic hit from lower productivity less impactful, and the wider potential installed base might even make it profitable. But no matter who you are, it’s important to take stock of the situation and do it accurately.  Continued, but merely incremental changes in a development model lead to conservatism and general lack of innovation in the underlying platform.  Periods of stability and equilibrium are necessary, but permanence in that equilibrium leads to loss of platform relevance, market share and utility.  Arguably, that’s already happened to Windows.  The change Windows 8 brings is necessary and overdue.  The marked changes in using .NET if we’re to build applications for the new OS are inevitable.  We will ultimately benefit from the change, and what we can reasonably hope for in the interim is a migration path for our code and skills that is navigable, logical and conceptually comfortable. That path takes us to a place called WinRT, rather than a place called Silverlight.  But considering everything that is changing for the good, the number of disruptive changes is impressively minimal.  The name may be changing, and there may even be some significance to that in terms of Microsoft’s internal management of products and technologies.  But as the consumer, you should care about the ingredients, not the name.  Turkish coffee and Greek coffee are much the same. Although you’ll find plenty of interested parties who will find the names significant, drinkers of the beverage should enjoy either one.  It’s all coffee, it’s all sweet, and you can tell your fortune from the grounds that are left at the end.  Back on the software side, it’s all XAML, and C# or VB .NET, and you can make your fortune from the product that comes out at the end.  Coffee drinkers wouldn’t switch to tea.  Why should XAML developers switch to HTML?

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  • How to prepare for a telephone interview: ‘Develop an Interview Cheat Sheet’

    - by Maria Sandu
    At Oracle we often do telephone interviews in different stages of the process with candidates, due to the fact that we hire native speakers into other countries. On this blog we already have an article with tips and tricks for phone interviews that can help you during the telephone interviews. To help you prepare even better for a telephone interview we would like to introduce you the basics of developing a cheat sheet. The benefit of a telephone interview is that you will be sitting at home, at your table or desk, during the interview, and not in front of someone. So use this to your advantage. The Monster website has some useful and interesting tips and tricks for developing a cheat sheet. Carole Martin, who wrote this article, says that a cheat sheet will help you feel more prepared and confident when speaking to managers over the phone. Important to keep in mind is that you shouldn't memorise what's on the sheet or check it off during the interview. Only use your cheat sheet to remind you of key facts. Here are some suggestions to include on it: • Divide a piece of paper in 2 by drawing a line. Write on one side of the paper a list of requirements as mentioned in the job description. On the other side list your qualities to fulfill the requirements of the employer. This will help you in answering questions about why you are the best candidate for the job and how you fit the role. • Do research on the company, the industry sector and the competitors, so you will get a feeling for the company’s business and can ask more in-depth questions. • Be prepared for the most used introduction question: “Tell me a bit about yourself”. Prepare a 60-second personal statement or pitch in which you summarise who you are and what you can offer, so you will be able to sell yourself from on the very beginning. • Write down a minimum of 5 good examples to answer behavioral interview questions ("Tell me about a time when..." or "Give me an example of a time..." ). These questions are used by interviewers to see how you deal with similar situations as you might encounter in the job. Interviewers use this question as past behaviour is scientifically proven to be the best predictor for future behaviour. • List five questions to ask the interviewer about the job, the company and the industry to help you get a good understanding if the role and company really fit your needs and wants. To get some inspiration check this article on inc.com • Find out how much you are worth on the job market and determine your needs based on your living expenses, especially when moving abroad. • Ask for permission from the people you plan to use as a reference. Also make sure you have your CV at hand and an overview of your grades. Feel free to comment on this article and let us know what your experience is with developing a cheat sheet for a telephone interview. Good luck with the preparation of your sheet.

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