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• Server 2008 Active Directory DNS Entries Deleted. Dcdiag unable to contact local AD controller.

  - by Jim Smith

  I've never seen anything like this. At a potential customer site, I noticed that the PC's were all unable to locate the domain controller and netlogon was failing. I fixed the DNS entries on the client PC's so the AD server was DNS server and tried to rejoin the domain. The PC was unable to locate the domain controller. On the server, I checked the DNS settings and while there is the high level AD folder, every single entry related to Active Directory appears to have been completely deleted. There are no backups from what I can tell and this has been happening for 6 months at least. Does anyone have any recommendations for repairing this? Thanks.

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• AutoKey inserts blank lines

  - by Mike Pretzlaw

  Situation GNOME Shell AutoKey / autokey-gtk it has a predefined shortcut "adr" which should write an address after hitting space and a shortcut "date" which should write the current date (after hitting tab) Problem no matter what I define, "adr" or "date" it always inserts as much blank lines as the template uses Example: "date" should autocomplete after pressing space to "13/08/01" but it inserts one empty line "adr" should do my full address but it inserts 4 empty lines Question What could be wrong with my AutoKey? Do you need additional information?

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• Workshop in Denver canceled - thanks to hurricane Isaac

  - by Mike Dietrich

  Yesterday Roy did start his journey on time to travel to Denver, CO for today's Upgrade and Migration Workshop.  But unfortunately due to the remnants of  hurricane Issac moving up the East Coast and scrambling up flight schedules Roy's flight from NYC to Denver got canceled after a 3 hour delay leaving Manchester, NH, and there was no option to arrive in Denver this morning on time. So we apologize for canceling that workshop. The local marketing department will contact you regarding an alternative date. Sorry for any inconvenience!

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• windows service "soft link"

  - by fred smith

  I would like to be able to have a nice management tool to allow the rollout of different versions of a windows service over time. for example I would like to deploy my software (windows service) in version numbered folders, e.g. c:\wss\v1.0 c:\wss\v1.1 etc however I dont want to have to reinstall the windows service each time but rather would like to be able to easily point the windows service manager to the new folder. Are there tools to get this done? NB: I have used Windows Junctions before (from sysinternals) however I am wondering if there is a nice GUI tool to do this.

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• Sneak Peak: Social Developer Program at JavaOne

  - by Mike Stiles

  By guest blogger Roland Smart We're just days away from what is gunning to be the most exciting installment of OpenWorld to date, so how about an exciting sneak peak at the very first Social Developer Program? If your first thought is, "What's a social developer?" you're not alone. It’s an emerging term and one we think will gain prominence as social experiences become more prevalent in enterprise applications. For those who keep an eye on the ever-evolving Facebook platform, you'll recall that they recently rebranded their PDC (preferred developer consultant) group as the PMD (preferred marketing developer), signaling the importance of development resources inside the marketing organization to unlock the potential of social. The marketing developer they're referring to could be considered a social developer in a broader context. While it's true social has really blossomed in the marketing context and CMOs are winning more and more technical resources, social is starting to work its way more deeply into the enterprise with the help of developers that work outside marketing. Developers, like the rest of us, have fallen in "like" with social functionality and are starting to imagine how social can transform enterprise applications in the way it has consumer-facing experiences. The thesis of my presentation is that social developers will take many pages from the marketing playbook as they apply social inside the enterprise. To support this argument, lets walk through a range of enterprise applications and explore how consumer-facing social experiences might be interpreted in this context. Here's one example of how a social experience could be integrated into a sales enablement application. As a marketer, I spend a great deal of time collaborating with my sales colleagues, so I have good insight into their working process. While at Involver, we grew our sales team quickly, and it became evident some of our processes broke with scale. For example, we used to have weekly team meetings at which we'd discuss what was working and what wasn't from a messaging perspective. One aspect of these sessions focused on "objections" and "responses," where the salespeople would walk through common objections to purchasing and share appropriate responses. We tried to map each context to best answers and we'd capture these on a wiki page. As our team grew, however, participation at scale just wasn't tenable, and our wiki pages quickly lost their freshness. Imagine giving salespeople a place where they could submit common objections and responses for their colleagues to see, sort, comment on, and vote on. What you'd get is an up-to-date and relevant repository of information. And, if you supported an application like this with a social graph, it would be possible to make good recommendations to individual sales people about the objections they'd likely hear based on vertical, product, region or other graph data. Taking it even further, you could build in a badging/game element to reward those salespeople who participate the most. Both these examples are based on proven models at work inside consumer-facing applications. If you want to learn about how HR, Operations, Product Development and Customer Support can leverage social experiences, you’re welcome to join us at JavaOne or join our Social Developer Community to find some of the presentations after OpenWorld.

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• Sales & Technical Tutorials: Updated for OBI, BI-Apps and Hyperion EPM

  - by Mike.Hallett(at)Oracle-BI&EPM

    To get the latest updated OBI, BI-Apps and Hyperion EPM Sales & Technical Tutorials, goto the Oracle Business Intelligence and Enterprise Performance Management library for Partners, a compilation of pre-recorded Oracle BI & EPM online tutorials and webinars that have been delivered recently from Oracle: that you can replay at any time. Sales & Technical Tutorials for OBI, BI-Apps and Hyperion EPM.

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• Sell Yourself! Presentation

  - by Mike C

  Thanks to everyone who attended my "Sell Yourself!" presentation at SQLSaturday #61 in Washington, D.C., and thanks to NOVA SQL for setting up the event! I'm uploading the presentation deck here in PDF, original length, with new materials (I had to cut some slides out due to time limits). This deck includes a new section on recruiters and a little more information on the resume. BTW, if you're rewriting your resume I highly recommend the book Elements of Resume Style by S. Bennett. I've used it as...(read more)

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• Is Oracle certified to run on VMWare?

  - by Mike Dietrich

  This question in similar occurences gets asked during every Upgrade Workshop at least once. People would like to know if they can run an Oracle Database or Oracle Real Application Clusters or Oracle Grid Control or Oracle Fusion Middleware or ... in an VM environment with VMWare's virtualisation products. And the answer is: Yes, you can!! But ... there's a fine print you should take care on before setting up virtual environments with a different solution than XEN based Oracle VM. Please read Note:942852.1 - VMWare Certification for Oracle Products and Note:249212.1 - Support Position for Oracle Products Running on VMWare Virtualized Environments for further details: Support Status for VMware Virtualized Environments Oracle has not certified any of its products on VMware virtualized environments. Oracle Support will assist customers running Oracle products on VMware in the following manner: Oracle will only provide support for issues that either are known to occur on the native OS, or can be demonstrated not to be as a result of running on VMware. If a problem is a known Oracle issue, Oracle support will recommend the appropriate solution on the native OS. If that solution does not work in the VMware virtualized environment, the customer will be referred to VMware for support. When the customer can demonstrate that the Oracle solution does not work when running on the native OS, Oracle will resume support, including logging a bug with Oracle Development for investigation if required. If the problem is determined not to be a known Oracle issue, we will refer the customer to VMware for support. When the customer can demonstrate that the issue occurs when running on the native OS, Oracle will resume support, including logging a bug with Oracle Development for investigation if required. NOTE: Oracle has not certified any of its products on VMware. For Oracle RAC, Oracle will only accept Service Requests as described in this note on Oracle RAC 11.2.0.2 and later releases.

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• Using standard e-mail address as user system wide name

  - by PeterMmm

  I'm going to re-build a very old Lotus Notes infrastructure coming from 4.x towards 8.5. I'm trying to setup Domino so that all user names should be of a single string or the internet e-mail address. For example the user "John Smith/ACME" should be in the whole system jsmith or [email protected] . I still get jsmith/ACME all around. Where it is most annoying is in the NAB when creating a new message. Is there a way to get all addresses in uniform standard e-mail adress format at least in mail ? The mixup in the destination like "John Smith/ACME, [email protected]" confused the users.

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• SQL Saturday Atlanta: Intro To Performance Tuning

  - by Mike Femenella

  I'm looking forward to speaking in Atlanta on the 24th, will be fun to get back down that way to visit with some friends and present two topics that I really enjoy. First, an introduction to performance tuning. Performance tuning is a very wide and deep topic and we're staying close to the surface. I direct this class for newbie sql users who have less than 2 years of experience. It's all the things I wish someone would have told me in my first 2 years about what to look for when the database was slow...or allegedly slow I should say. We'll cover using profiler to find slow performing queries and how to save the data off to a table as well as a tour of other features. The difference between clustered, non clustered and covering indexes. How to look at and understand an execution plan (at a high level) and finally the difference between a temp table and a table variable and what the implications are of using either one in your code. That pretty much takes up a full hour. Second presentation, Loading Data in Real Time. It's really a presentation about partitioning but with a twist that we used at work recently to solve a need to load some data quickly and put it into production with minimal downtime. We'll cover partition functions, schemes,$partition, merge, sys.partitions and show some examples of building a set of partitioned tables and using the switch statement to move it from one table to another. Finally we'll cover the differences in partitioning between 2005 and 2008. Hope to see you there! And if you read my blog please introduce yourself!

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• Are Plesk server backups useful?

  - by Michael T. Smith

  I'm working for a startup now, and I'm the programmer. Because of our small team size, I'm also handling the server management for now (until we get a dedicated server administrator.) I've never used Plesk before, and the server we're using (a Media Temple Dedicated Virtual server) had it installed when I got here. One of my first jobs was to set up backups: Plesk was already running it's nightly server-wide backups. I created a small script to dump the web app, it's DBs and any assets, tar them, store them, and then copy them to another small server we have (to backup the backups.) But, we're constantly running into hard drive space issues because of the Plesk backups. And I'm wondering, are they useful? If I have the web app and all of it's assets, I could easily enough get another server up and running. Do we need to keep running Plesk's backups? Thoughts?

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• How do I set permissions structure for multiple users editing multiple sites in /var/www on Ubuntu 9

  - by Michael T. Smith

  I'm setting up an Ubuntu server that will have 3 or 4 VirtualHosts that I want users to be able to work in (add new files, edit old files, etc.). I currently plan on storing the sites in /var/www but wouldn't be opposed to moving it. I know how to add new users, I know how to add new groups. I'm unsure of the best way to handle users being only able to edit some sites. I read over the answers here in this question, so I was thinking I could setup a group and add users to that group, but then they'd all have essentially the same permissions. Am I just going to have to assign each user specific permissions? Or is there a better way of handling this? Added: I should also note, that I'll have each user login in via SSH/sFTP. The users would never need to do anything else on the server.

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• Linux Development System Layout.Configuration

  - by tom smith

  Hi. Looking to create a linux based development/test system. I'm the only one using it. Will be using a variant of rhel/centos/fedora, with a 640G drive, and an external 250G as a kind of backup. Looking for thoughts/comments on the layout/config of the drive for the install/creation process. My primary goal is to be able to "backup"/restore the work product so i'd like OS to be separate from everything else. Thoughts/commnents/ponters appreciated. Thanks

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• Is it possible to install ZSNES Emulator from default software sources?

  - by Mike L

  I can find it listed when I search for "zsnes" in the Ubuntu Software Center but it doesn't have the "Install" button. If I click the "More information" button I'll get a "package not found" message. Synaptic can't find this package either. (from user @REJ) I have Natty 64bit. When I run sudo apt-get install zsnes it gives the following output: Reading package lists... Done Building dependency tree Reading state information... Done Package zsnes is not available, but is referred to by another package. This may mean that the package is missing, has been obsoleted, or is only available from another source E: Package 'zsnes' has no installation candidate

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• Why would someone want to take over control of my domain name?

  - by mike jones

  I was approached by a person wanting to help me set up a website. In order to do this he has requested that I allow him to transfer my domain name to his account, for easier management. I would retain the right of usage and he would pay the bill for maintaining the name. This sounds fishy, but I can't figure out what he hopes to gain if this is a scam. Is this a common practice among 'Administrative Contacts'?

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• Video Presentation and Demo of Oracle Advanced Analytics & Data Mining

  - by Mike.Hallett(at)Oracle-BI&EPM

  For a video presentation and demonstration of Oracle Advanced Analytics & Data Mining  click here. (This plays a large MP4 file in a browser: access is from Google.docs, and this works best with Google CHROME). This one hour session focuses primarily on the Oracle Data Mining component of the Oracle Advanced Analytics Option along with Oracle R Enterprise and is tied to the Oracle SQL Developer Days virtual and onsite events and is presented by Oracle’s Director for Advanced Analytics, Charlie Berger, covering: Big Data + Big Data Analytics Competing on analytics & value proposition What is data mining? Typical use cases Oracle Data Mining high performance in-database SQL based data mining functions Exadata "smart scan" scoring Oracle Data Miner GUI (an Extension that ships with SQL Developer) Oracle Business Intelligence EE + Oracle Data Mining results/predictions in dashboards Applications "powered by Oracle Data Mining" for factory installed predictive analytics methodologies Oracle R Enterprise Please contact [email protected] should you have any questions. 

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• Issues configuring Exchange 2010 as well as SSL problems.

  - by Eric Smith

  Possibly-Relevant Background Info: I've recently moved up from icky shared hosting to a glorious, Remote Desktop-administrated VPS server running Windows Server 2008 R2. Even though I'm only 21 now and a computer science major, I've tried to play with every Windows Server release since '03, just to learn new things. What usually happens is inevitably I'll do something wrong and pretty much ruin the install. You're dealing with an amateur here :) Through the past few months of working with my new server, I've mastered DNS, IIS, got Team Foundation Server running (yay!), and can install all of the other basics like SQL Server and Active Directory. The Problem: Now, these last few weeks I've been trying to install Exchange Server 2010 (SP1). To make a long story short, it took me several attempts, and I even had to get my server wiped just so I could start fresh since Exchange decided uninstalling properly was for sissies (cost me $20, bah). Today, at long last, I got Exchange mostly working. There were two main problems left, however, that left me unsatisfied: Exchange installed itself and all of its child sites into Default Web Site. I wanted to access Exchange via mail.domain.com, but instead everything was configured to domain.com. My limited server admin knowledge was not enough to configure IIS or Exchange to move itself over to the website I had set up for it, appropriately titled 'mail.domain.com', which I had bound to a dedicated IP address (I was told this was necessary, but he may have been wrong). I have two SSL certificates: one for my main domain and one for my mail subdomain. For whatever reason, I had issues geting Exchange to use my mail certificate, even though I had assigned the proper roles in the MMC. I did, at one point, get it to work (or mostly work, anyways. Frankly, my memory of today is clouded by intense frustration). Additionally, I was confused which type of SSL certificate I should be using for Exchange. My SSL provider, GoDaddy, allows me to request a new certificate whenever, so I can use either the certificate request provided by IIS or the more complicated and specific request you can create with Exchange. Which type should I be using, the IIS or Exchange certificate? If I must use the Exchange certificate, will that 1) cause issues when I bind that certificate to my mail.domain.com subdomain or 2) is that an unnecessary step? The SSL Certificate Strikes Back When I thought I had the proper SSL certificate assigned for those brief, sweet moments, Google Chrome reported the correct mail.domain.com certificate when browsing https://mail.domain.com. However, Outlook 2010 threw up an error when trying to configure my email account claiming that the certificate didn't match the domain of "mail.domain.com". Is this an issue that will be resolved by problem #2 or is it a separate one entirely? Apologies for the massive wall of text, but I wanted to provide as much info as I possibly could. Exchange is the last thing I'd like installed on my server, and naturally it's turning out to be the hardest. Thanks for any info at all. Even a point in a vague direction would be a huge help at this point. Thanks! -Eric P.S.: The reason I keep ruining my install is that when I attempt to uninstall Exchange, something invariably goes wrong. The last time the uninstaller complained that there was still a mailbox active and it couldn't proceed until I deleted it. ... The only mailbox left was the Administrator account, the built-in one I couldn't delete. So I attempted to manually uninstall it following several guides online only to now be stuck unable to launch the installer and have to get my system wiped AGAIN for the second time today ($40 down the drain, bah!). I do not understand at all why "uninstall" just can't mean "hey, you, delete everything and go away". There's not even a force uninstall option, only a "recover system" option that just fails to fix anything and makes it so I can't even use the GUI uninstaller. </rant>

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• Motherboard Is A MCP61PM-HM Rev 1.OB

  - by Dennis Smith

  I have a compaq presario pc SR5110NX The Processor is AMD Athlon 64 Proceessor3800+ It has 512 mb of Ram and a 40gb Hard Drive Here is my problem I Have 2 Sata One Is Black and the other Is White I have 2 red little cables and they have the letters and numbers on them It Is HP P/N:5188-2897 0720 on the side of the cable.Here is the Mother Board MCP61PM-HM Rev 1.0B I need to now where do the two Sata Connectors Connect Too Please Help Thank You So Much.Ps I am running windows XP Pro

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• Get the Picture: Pinterest for Marketers

  - by Mike Stiles

  When trying to determine on which networks to conduct social marketing, the usual suspects immediately rise to the top; Facebook & Twitter, then LinkedIn (especially if you’re B2B), then maybe some Google Plus to hedge SEO bets.  So at what juncture do brands get excited about Pinterest? Pinterest has been easy for marketers to de-prioritize thanks to the perception its usage is so dominated by women. Um, what’s wrong with that? Women make an estimated 85% of all consumer purchases. So if there are indeed over 30 million US women active on it monthly, and they do 92% of the pinning, and 84% are still active on it after 4 years, when did an audience of highly engaged, very likely sales conversions become low priority? Okay, if you’re a tech B2B SaaS product like the Oracle Social Cloud, Pinterest may not be where you focus. But if you operate in the top Pinterest categories, which are truly far-reaching, it’s time to take note of Pinterest’s performance to date: 40.1 million monthly users in the US (eMarketer). Over 30 billion pins, half of which were pinned in the last 6 months. (Big momentum) 75% of usage is on their mobile app. (In solid shape for the mobile migration) Pinterest sharing grew 58% in 2013, beating Facebook, Twitter, or LinkedIn. (ShareThis) Pinterest is the 3rd most popular sharing platform overall (over email), with 48% of all sharing on tablets. Users referred by Pinterest are 10% more likely to buy on e-commerce sites and tend to spend twice that of users coming from Facebook. (Shopify) To be fair, brands haven’t had any paid marketing opportunities on that platform…until recently. Users are seeing Promoted Pins in both category and search feeds from rollout brands like Gap, ABC Family, Ziploc, and Nestle. Are the paid pins annoying users? It seems more so than other social networks, they’re fitting right in to the intended user experience and being accepted, getting almost as many click-throughs as user pins. New York Magazine’s Kevin Roose laid it out succinctly; Pinterest offers a place that’s image-centric, search-friendly, makes things easy to purchase, makes things easy to share, and puts users in an aspirational mood to buy. Pinterest is very confident in the value of that combo and that audience, with CPM rates 5x that of the most expensive Facebook ad, plus (at least for now) required spending commitments and required pin review by Pinterest for quality. The latest developments; a continued move toward search and discovery with enhancements like Guided Search to help you hone in on what interests you, Custom Categories, and the rumored Visual Search that stands to be a liberation from text. And most recently, Pinterest has opened up its API so brands can get access to deeper insights into the best search terms and categories in which to play ball, as well as what kinds of pins stand to perform best in those areas. As we learned in our rundown this week of Social Media Examiner’s Social Media Marketing Industry Report, around 50% of marketers specifically intend on upping their use of Pinterest. If you’re a big believer in fishing where the fish are, that’s probably an efficient position to take. @mikestiles @oraclesocialPhoto: Adam Lambert_Gorwyn, freeimages.com

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• Powershell variables to string

  - by Mike Koerner

  I'm new to powershell. I'm trying to write an error handler to wrap around my script.  Part of the error handler is dumping out some variable settings.  I spent a while trying to do this and couldn't google a complete solution so I thought I'd post something. I want to display the $myinvocation variable. In powershell you can do this PS C:\> $myInvocation for my purpose I want to create a stringbuilder object and append the $myinvocation info.  I tried this $sbOut = new-object System.Text.Stringbuilder $sbOut.appendLine($myinvocation) $sbOut.ToString() This produces                                    Capacity                                MaxCapacity                                     Length                                    --------                                -----------                                     ------                                          86                                 2147483647                                         45 System.Management.Automation.InvocationInfo This is not what I wanted so I tried $sbOut.appendLine(($myinvocation|format-list *)) This produced                                    Capacity                                MaxCapacity                                     Length                                    --------                                -----------                                     ------                                         606                                 2147483647                                        305 Microsoft.PowerShell.Commands.Internal.Format.FormatStartData Microsoft.PowerShell.Commands.Internal.Format.GroupStartData Micros oft.PowerShell.Commands.Internal.Format.FormatEntryData Microsoft.PowerShell.Commands.Internal.Format.GroupEndData Microsoft.Powe rShell.Commands.Internal.Format.FormatEndData Finally I figured out how to produce what I wanted: $sbOut = new-object System.Text.Stringbuilder [void]$sbOut.appendLine(($myinvocation|out-string)) $sbOut.ToString() MyCommand        : $sbOut = new-object System.Text.Stringbuilder                                    [void]$sbOut.appendLine(($myinvocation|out-string))                                      $sbOut.ToString()                    BoundParameters  : {} UnboundArguments : {} ScriptLineNumber : 0 OffsetInLine     : 0 HistoryId        : 13 ScriptName       : Line             : PositionMessage  : InvocationName   : PipelineLength   : 2 PipelinePosition : 1 ExpectingInput   : False CommandOrigin    : Runspace Note the [void] in front of the stringbuilder variable doesn't show the Capacity,MaxCapacity of the stringbuilder object.  The pipe to out-string makes the output a string. It's not pretty but it works.

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• Remove Trusted Site Popup

  - by Mike Koerner

  I keep getting this The current webpage is trying to open a site in your Trusted sites list.  Do you want to allow this? Solution is here http://forums.techarena.in/technology-internet/1218469.htm To turn it off, open your browser, go to Tools > Internet Options > Security > select Trusted Sites > click Custom Level to view the browser settings. "Websites in less privileged web content zone " could be set to prompt. You may want to change the setting to enable or disable instead.

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• Where should I put bindings for dependency injection?

  - by Mike G

  I'm new to dependency injection and though I've really liked it so far, I'm not sure where bindings should go. I'm using Guice in Java, so some of what I say might be specific to just Guice. As I see it, there's two options: Accompanying the class(s) its needed for. Then, just write install(OtherClassModule.class) in whatever other modules want to be able to use said class. As I see it, the advantage of this is that classes that want to use it (or manage classes that want to use it) don't need to know any of the implementation detail. The issue I see is that what if two classes want to use two different versions of the same class? There's a lot of customization possible because of DI and this seems to restrict it a lot. Implemented in the module of the class(s) its needed for. It's the flip of what I said above. Now you have customization, but not encapsulation. Is there a third option? Am I misunderstanding something obvious? What's the best practice?

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• Sendmail - preventing aliased users from receiving multiple copies of the same email

  - by MikeQ

  Is there any way to prevent a user from receiving multiple copies of the same email if an email is sent to both an alias for the user as well as the user themselves? For example, suppose bob.smith is a included in the alias list for developers (@company.com) If I send the email to both the user and an alias for the user: To: [email protected], [email protected] ... is there any way to prevent user Bob from receiving the same email two times? EDIT: I've observed that if Bob is a member of two different alias groups, and I send an email just to those two groups (not the user directly), sendmail correctly expands the groups and removes the duplicate. The behavior I want to fix occurs when you send directly to the user AND a group they belong to.

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• How to Waste Your Marketing Budget

  - by Mike Stiles

  Philosophers have long said if you find out where a man’s money is, you’ll know where his heart is. Find out where money in a marketing budget is allocated, and you’ll know how adaptive and ready that company is for the near future. Marketing spends are an investment. Not unlike buying stock, the money is placed in areas the marketer feels will yield the highest return. Good stock pickers know the lay of the land, the sectors, the companies, and trends. Likewise, good marketers should know the media available to them, their audience, what they like & want, what they want their marketing to achieve…and trends. So what are they doing? And how are they doing? A recent eTail report shows nearly half of retailers planned on focusing on SEO, SEM, and site research technologies in the coming months. On the surface, that’s smart. You want people to find you. And you’re willing to let the SEO tail wag the dog and dictate the quality (or lack thereof) of your content such as blogs to make that happen. So search is prioritized well ahead of social, multi-channel initiatives, email, even mobile - despite the undisputed explosive growth and adoption of it by the public. 13% of retailers plan to focus on online video in the next 3 months. 29% said they’d look at it in 6 months. Buying SEO trickery is easy. Attracting and holding an audience with wanted, relevant content…that’s the hard part. So marketers continue to kick the content can down the road. Pretty risky since content can draw and bind customers to you. Asked to look a year ahead, retailers started thinking about CRM systems, customer segmentation, and loyalty, (again well ahead of online video, social and site personalization). What these investors are missing is social is spreading across every function of the enterprise and will be a part of CRM, personalization, loyalty programs, etc. They’re using social for engagement but not for PR, customer service, and sales. Mistake. Allocations are being made seemingly blind to the trends. Even more peculiar are the results of an analysis Mary Meeker of Kleiner Perkins made. She looked at how much time people spend with media types and how marketers are investing in those media. 26% of media consumption is online, marketers spend 22% of their ad budgets there. 10% of media time is spent with mobile, but marketers are spending 1% of their ad budgets there. 7% of media time is spent with print, but (get this) marketers spend 25% of their ad budgets there. It’s like being on Superman’s Bizarro World. Mary adds that of the online spending, most goes to search while spends on content, even ad content, stayed flat. Stock pickers know to buy low and sell high. It means peering with info in hand into the likely future of a stock and making the investment in it before it peaks. Either marketers aren’t believing the data and trends they’re seeing, or they can’t convince higher-ups to acknowledge change and adjust their portfolios accordingly. Follow @mikestilesImage via stock.xchng

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• 13 MORE Things from the Oracle Social Summit You Should Know

  - by Mike Stiles

  In our previous blog, we started giving those of you who couldn’t make it just a sampling of the valuable takeaways from the first annual Oracle Social Summit, held Nov 14 and 15 in Las Vegas. And while yes, 13 items is a pretty healthy sampling, we wanted to go the extra mile and give you 13 more, an indication of just how much great information came out of it.  Follow the arrow, and come on in as if you were there with us. 1. Weber Shandwick takes a 70/20/10 approach when advising clients how to allocate resources to paid social opportunities. 70% of spend should go toward paid opportunities the agency and client both know work, 20% should go toward paid social the agency knows works, and 10% should go toward experimentation. (Matt Dickman – Weber Shandwick) 2. By 2017, the technically competent CMO will spend more on IT than the CIO. (Gartner Study) 3. CIOs are focused on infrastructure. As the roles of the CMO and CIO continue coming together, those CIOs have to make a very conscious decision to get CMOs what they need. 4. It’s now harder for brands to differentiate based on product. The advantage will go to the brands that are successful in garnering customer trust. 5. More and more, enterprise software is going to start looking like the software consumers are used to seeing and using. 6. You will see brands prioritizing mobile and dropping investments in www, HTML, POS systems, etc. 7. The social graph has to be added to brands’ customer data for a more holistic view. Customers will give you the information you need if the reward is appropriate. 8. Viacom did a study that showed viewers are most honest on social. Not so much on surveys or other feedback vehicles. 9. How are you determining your influencers? Influence isn’t about reach. It’s about getting people to change behavior. 10. A mix of skills is becoming critically important in a social staff. It shouldn’t be a mixture of several disciplines, not just a bunch of “social experts.” 11. If senior management isn’t engaged, the social team is forced into guessing what might be considered a “success” by the C-suite. 12. Mobile customization will be getting big investments from brands in 2013. Brands need to provide shoppers utility, not just information. 75% will use mobile this holiday season to avoid in-store madness. 13. Data becomes information, information becomes insight, and insight becomes actionable. The Oracle Social Summit brought together brands, agencies, Oracle social experts and industry thought leaders to take a serious look at where social stands today, and where it’s headed in the near future. Given the speed of social’s evolution, attending such events (or at least reading nifty summary blogs) is a good investment in making sure your enterprise isn’t falling gradually behind.

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