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• Investing in Servers by Intel

  - by Koushal Deshpande

  Originally posted on: http://geekswithblogs.net/BizTalkAndOtherTechs/archive/2013/10/31/investing-in-servers-by-intel.aspxA nice article reference from Intel, refer here. Referees to cloud as well. Choose correctly what you need. 1 Do determine right server for your company. There is no use getting a server that has redundant services but still add to the costs. 2 Do get servers that can be upgraded. A server with limited memory and storage may not be able to keep up with your business growth. The basic memory and storage options might not be sufficient. Consider at least 8GB of RAM and 1 terabyte of hard disk space. 3 Do check the server has at least one Gigabit Ethernet port. This allows high speed transferring of files and increases productivity for your employees. USB and Firewire ports may not be enough as their transfer speed is too low and will affect the productivity of your company. Infinite Technologies is ready to help perform this upgrade. Contact Infinite Technologies now View our other resellers » 4 Do verify that the server comes with documentation. Documentation allows you to make a claim when your server breaks down and is supported by a warranty. 6 Do check the support options for the server from the manufacturer. Different manufacturer has different support options such as maintenance plans and software upgrades. 5 Do always look into the warranty. Get an enhanced warranty that guarantees response and repair time to avoid disruption. 7 Do get server management tools that can be used on any computer. Server management tools should be cross compatible across different operating systems to take into account future PC replacements. 8 Do check the power usage of the servers. Get the right power supply to avoid damaging server hardware and consider the Intel® Xeon® E3 processor to help save on your electricity bills. 9 Do check what built-in security packages are available. Ensure that your server is protected. Built-in security1 helps you save on getting add on security packages.

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• OBIEE 11.1.1.5.0 Bundle Patch 2 is available

  - by mshahi

  Oracle BI EE 11.1.1.5.0 Bundle Patch 2 is available. The Patch number is 13611078 and it can be downloaded from Oracle Support (you can download it without password). This patch currently is available on Microsoft Windows x64 (64 bit), Linux x86 - 64 bit, IBM AIX on Power System (64 bit) and Oracle Solaris Sparc (64 bit). Remaining four platforms Win32, Linux32, HP-Itanium, and Solaris x86-64 are expected 3-4 weeks later. This Patch has thoroughly been tested and signed off by BI QA Team.  Important things to know: 1. All the customers are advised to apply this patch as it contains around 248 bug fixes. Please read the README file for all the bug fixes contained in this patch.   2. This patch can be applied via opatch. Please follow the standard process of applying this patch using opatch, i.e. stop all BI System processes via opmnctl, Stop WLS Managed and Admin Servers, Apply Patch, Start WLS Admin and Managed Servers, Check if all the J2EE applications are running fine, Start all BI System Processes via opmnctl command, and verify your fixes. It is advised to test this patch on Non Productions Instances first, run all the required tests / regressions and then move it to Production.    3. This Bundle Patch is cumulative to 11.1.1.5.0 BP1 (13562882) which was released in January 2012 on Linux x86 - 64 bit which contained around 64 bug fixes. Customers who have applied 11.1.1.5.0 BP1, will get expected OPatch conflict message, they can safely roll back BP1 prior to installing this BP2 or let opatch roll back BP1 during its application process.   4. Customer who have applied some one off patches and these one off patches are also part of 11.1.1.5.0 BP2, they can also roll back their existing one off patches after confirming that their fixes are part of BP2.    5. This Bundle Patch is not cumulative on top of 11.1.1.5.0, meaning this bundle patch does not contain all the one off fixes that were delivered on top of 11.1.1.5.0. All the remaining one off fixes delivered so far, will be available in next scheduled bundle patch i.e. 11.1.1.5.0 BP3. Please check the README file and let support know if your existing fixes are not part of BP2, so that support can open One Off Backport (OOB) request to have them included in next patch i.e. BP3.   6. 11.1.1.5.0 BP3 is in planning stages, and dates for it's availability will be announced in next couple of weeks.

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• Consolidating Oracle E-Business Suite R12 on Oracle's SPARC SuperCluster

  - by Giri Mandalika

  An Optimized Solution for Oracle E-Business Suite (EBS) R12 12.1.3 is now available on oracle.com.     The Oracle Optimized Solution for Oracle E-Business Suite This solution was centered around the engineered system, SPARC SuperCluster T4-4. Check the business and technical white papers along with a bunch of relevant useful resources online at the above optimized solution page for EBS. What is an Optimized Solution? Oracle's Optimized Solutions are designed, tested and fully documented architectures that are tuned for optimal performance and availability. Optimized solutions are NOT pre-packaged, fully tuned, ready-to-install software bundles that can be downloaded and installed. An optimized solution is usually a well documented architecture that was thoroughly tested on a target platform. The technical white paper details the deployed application architecture along with various observations from installing the application on target platform to its behavior and performance in highly available and scalable configurations. Oracle E-Business Suite R12 Use Case Multiple E-Business Suite R12 12.1.3 application modules were tested in this optimized solution -- Financials (online - oracle forms & web requests), Order Management (online - oracle forms & web req uests) and HRMS (online - web requests & payroll batch). The solution will be updated with additional application modules, when they are available. Oracle Solaris Cluster is responsible for the high availability portion of the solution. Performance Data For the sake of completeness, test results were also documented in the optimized solution white paper. Those test results are mainly for educational purposes only. They give good sense of application behavior under the circumstances the application was tested. Since the major focus of the optimized solution is around highly available and scalable configurations, the application was configured to me et those criteria. Hence the documented test results are not directly comparable to any other E-Business Suite performance test results published by any vendor including Oracle. Such an attempt may lead to skewed, incorrect conclusions. Questions & Requests Feel free to direct your questions to the author of the white papers. If you are a potential customer who would like to test a specific E-Business Suite application module on any non-engineered syste m such as SPARC T4-X or engineered system such as SPARC SuperCluster, contact Oracle Solution Center.

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• Using multiple diagrams per model in Entity Framework 5.0

  - by nikolaosk

  I have downloaded .Net framework 4.5 and Visual Studio 2012 since it was released to MSDN subscribers on the 15th of August.For people that do not know about that yet please have a look at Jason Zander's excellent blog post .Since then I have been investigating the many new features that have been introduced in this release.In this post I will be looking into theIn order to follow along this post you must have Visual Studio 2012 and .Net Framework 4.5 installed in your machine.Download and install VS 20120 using this link.My machine runs on Windows 8 and Visual Studio 2012 works just fine. I have also installed in my machine SQL Server 2012 developer edition. I have also downloaded and installed AdventureWorksLT2012 database.You can download this database from the codeplex website.   Before I start showcasing the demo I want to say that I strongly believe that Entity Framework is maturing really fast and now at version 5.0 can be used as your data access layer in all your .Net projects.I have posted extensively about Entity Framework in my blog.Please find all the EF related posts here. In this demo I will show you how to split an entity model into multiple diagrams using the new enhanced EF designer. We will not build an application in this demo.Sometimes our model can become too large to edit or view.In earlier versions we could only have one diagram per EDMX file.In EF 5.0 we can split the model into more diagrams.1) Launch VS 2012. Express edition will work fine.2) Create a New Project. From the available templates choose a Web Forms application  3) Add a new item in your project, an ADO.Net Entity Data Model. I have named it AdventureWorksLT.edmx.Then we will create the model from the database and click Next.Create a new connection by specifying the SQL Server instance and the database name and click OK.Then click Next in the wizard.In the next screen of the wizard select all the tables from the database and hit Finish.4) It will take a while for our .edmx diagram to be created. When I select an Entity (e.g Customer) from my diagram and right click on it,a new option appears "Move to new Diagram".Make sure you have the Model Browser window open.Have a look at the picture below 5) When we do that a new diagram is created and our new Entity is moved there.Have a look at the picture below  6) We can also right-click and include the related entities. Have a look at the picture below. 7) When we do that the related entities are copied to the new diagram.Have a look at the picture below  8) Now we can cut (CTRL+X) the entities from Diagram2 and paste them back to Diagram1.9) Finally another great enhancement of the EF 5.0 designer is that you can change colors in the various entities that make up the model.Select the entities you want to change color, then in the Properties window choose the color of your choice. Have a look at the picture below. To recap we have demonstrated how to split your entity model in multiple diagrams which comes handy in EF models that have a large number of entities in them Hope it helps!!!!

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• #SSAS #Tabular Workshop and Community Events in Netherlands and Denmark

  - by Marco Russo (SQLBI)

  Next week I will finally start the roadshow of the SSAS Tabular Workshop, a 2-day seminar about the new BISM Tabular model for Analysis Services that has been introduced in SQL Server 2012. During these roadshows, we always try to arrange some speeches at local community events in the evening - we already defined for Copenhagen, we have some logistic issue in Amsterdam that we're trying to solve. Here is the timetable: Netherlands SSAS Workshop in Amsterdam, NL – April 16-17, 2012 2-day seminar, I and Alberto will be the trainers for this event, register here We're trying to manage a Community event but we still don't have a confirmation, stay tuned        Denmark SSAS Workshop in Copenhagen, DK – April 26-27, 2012 2-day seminar, I and Alberto will be the trainers for this event, register here Community event on April 26, 2012 This event will run in Hellerup, at Microsoft venue All details available here: http://msbip.dk/events/26/msbip-mode-nr-5/ People from Sweden are welcome! Just register to this private group on LinkedIn in order to announce your presence, so we’ll know how many people will attend In community events we’ll deliver two speeches – here are the descriptions: Inside xVelocity (VertiPaq) PowerPivot and BISM Tabular models in Analysis Services share a great columnar-based database engine called xVelocity in-memory analytics engine (VertiPaq). If you want to improve performance and optimize memory used, you have to understand some basic principles about how this engine works, how data is compressed, and how you can design a data model for better optimization. Prepare yourself to change your mind. xVelocity optimization techniques might seem counterintuitive and are absolutely different than OLAP and SQL ones! Choosing between Tabular and Multidimensional You have a new project and you have to make an important decision upfront. Should you use Tabular or Multidimensional? It is not easy to answer, because sometime there is a clear choice, but most of the times both decisions might be correct, at least at the beginning. In this session we’ll help you making an informed decision, correctly evaluating pros and cons of each one according to common scenarios, considering both short-term and long-term consequences of your choice. I hope to meet many people in this first dates. We have many other events coming in May and June, including an online event (for US time zones), and you can also attend our PreCon Day at TechEd US in Orland (PRC06) or TechEd Europe in Amsterdam. I’ll be a good customer for airline companies in the next three months! I’m just sorry that I hadn’t time to write other articles in the last month, but I’m accumulating material that I will need to write down during some flight – stay tuned…

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• Common SOA Problems by C2B2

  - by JuergenKress

  SOA stands for Service Oriented Architecture and has only really come together as a concrete approach in the last 15 years or so, although the concepts involved have been around for longer. Oracle SOA Suite is based around the Service Component Architecture (SCA) devised by the Open SOA collaboration of companies including Oracle and IBM. SCA, as used in SOA suite, is designed as a way to crystallise the concepts of SOA into a standard which ensures that SOA principles like the separation of application and business logic are maintained. Orchestration or Integration? A common thing to see with many people who are beginning to either build a new SOA based infrastructure, or move an old system to be service oriented, is confusion in the purpose of SOA technologies like BPEL and enterprise service buses. For a lot of problems, orchestration tools like BPEL or integration tools like an ESB will both do the job and achieve the right objectives; however it’s important to remember that, although a hammer can be used to drive a screw into wood, that doesn’t mean it’s the best way to do it. Service Integration is the act of connecting components together at a low level, which usually results in a single external endpoint for you to expose to your customers or other teams within your organisation – a simple product ordering system, for example, might integrate a stock checking service and a payment processing service. Process Orchestration, however, is generally a higher level approach whereby the (often externally exposed) service endpoints are brought together to track an end-to-end business process. This might include the earlier example of a product ordering service and couple it with a business rules service and human task to handle edge-cases. A good (but not exhaustive) rule-of-thumb is that integrations performed by an ESB will usually be real-time, whereas process orchestration in a SOA composite might comprise processes which take a certain amount of time to complete, or have to wait pending manual intervention. BPEL vs BPMN For some, with pre-existing SOA or business process projects, this decision is effectively already made. For those embarking on new projects it’s certainly an important consideration for those using Oracle SOA software since, due to the components included in SOA Suite and BPM Suite, the choice of which to buy is determined by what they offer. Oracle SOA suite has no BPMN engine, whereas BPM suite has both a BPMN and a BPEL engine. SOA suite has the ESB component “Mediator”, whereas BPM suite has none. Decisions must be made, therefore, on whether just one or both process modelling languages are to be used. The wrong decision could be costly further down the line. Design for performance: Read the complete article here. SOA & BPM Partner Community For regular information on Oracle SOA Suite become a member in the SOA & BPM Partner Community for registration please visit www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Facebook Wiki Technorati Tags: C2B2,SOA best practice,SOA Community,Oracle SOA,Oracle BPM,Community,OPN,Jürgen Kress

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• TalkTalk Business Succeeds with Engaging Conversations on an Eloqua platform

  - by Richard Lefebvre

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 “Everybody from online, CRM and data, channel management, communications, and content had to pull together to deliver one campaign and Eloqua was the glue that held it all together.” says Paul Higgins, Marketing Director, TalkTalk Business (UK, telco) in this 2'23 video. Challenges Nurturing multiple sales channels with very diverse customers. Generating leads qualified to a very high standard. Engaging a fatigued and apathetic target audience. Positioning the brand as industry thought leaders. Solutions “What’s Your Business Grade?” campaign Eloqua automated email nurture strategy Eloqua Partner Network – Stein IAS Results ROI of 20:1. 40% uplift in sales opportunities in the smaller end with a 25% reduction in costs. 20–25% increase in sales qualified leads for mid-market, corporate, and enterprise customer sets. Open rate highs of 61.84% and click to open highs of 15.97%. /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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• Fraud and Anomaly Detection using Oracle Data Mining YouTube-like Video

  - by chberger

  I've created and recorded another YouTube-like presentation and "live" demos of Oracle Advanced Analytics Option, this time focusing on Fraud and Anomaly Detection using Oracle Data Mining.  [Note:  It is a large MP4 file that will open and play in place.  The sound quality is weak so you may need to turn up the volume.] Data is your most valuable asset. It represents the entire history of your organization and its interactions with your customers.  Predictive analytics leverages data to discover patterns, relationships and to help you even make informed predictions.   Oracle Data Mining (ODM) automatically discovers relationships hidden in data.  Predictive models and insights discovered with ODM address business problems such as:  predicting customer behavior, detecting fraud, analyzing market baskets, profiling and loyalty.  Oracle Data Mining, part of the Oracle Advanced Analytics (OAA) Option to the Oracle Database EE, embeds 12 high performance data mining algorithms in the SQL kernel of the Oracle Database. This eliminates data movement, delivers scalability and maintains security.  But, how do you find these very important needles or possibly fraudulent transactions and huge haystacks of data? Oracle Data Mining’s 1 Class Support Vector Machine algorithm is specifically designed to identify rare or anomalous records.  Oracle Data Mining's 1-Class SVM anomaly detection algorithm trains on what it believes to be considered “normal” records, build a descriptive and predictive model which can then be used to flags records that, on a multi-dimensional basis, appear to not fit in--or be different.  Combined with clustering techniques to sort transactions into more homogeneous sub-populations for more focused anomaly detection analysis and Oracle Business Intelligence, Enterprise Applications and/or real-time environments to "deploy" fraud detection, Oracle Data Mining delivers a powerful advanced analytical platform for solving important problems.  With OAA/ODM you can find suspicious expense report submissions, flag non-compliant tax submissions, fight fraud in healthcare claims and save huge amounts of money in fraudulent claims  and abuse.   This presentation and several brief demos will show Oracle Data Mining's fraud and anomaly detection capabilities.  

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• Live Virtual Class for Partners: Application Management

  - by Patrick Rood

  v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} November 11-12th Manageability Partner Community Application Management Suite Live Virtual Training This training will be offered to Oracle Partners over a live webcast during business hours. Each day will consist of approximately 2-3 hours of lecture/demos. It will be recorded and available for playback. Purpose: This virtual course is a comprehensive program of training sessions, prepared and presented by Product Managers. This ensures you have all the information you need to position and sell Oracle Application Management Suites. The sessions will be lecture based with demonstrations to complement. These sessions are interactive and everyone will be required to participate. Customer case studies will be used as appropriate and there will be plenty of opportunity for in-depth discussion. Please bring to the training an understanding of what Enterprise Manager 12c does for our customers, along with your own experiences to date. Logistics: Topic: Oracle Application Management Suite Training (2 Days - approx 2-3 Hour per Day) WebEx session details to be provided upon registration. Monday 11th November | 14:00PM GMT | 18:00PM Gulf (GMT+4) Tuesday 12th November | 14:00PM GMT | 18:00PM Gulf (GMT+4) (Back to the top) Copyright © 2012, Oracle. All rights reserved. Contact Us | Legal Notices and Terms of Use | Privacy Statement Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";}

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• Conflict between Change Control and ASL Mapping

  - by Jie Chen

  Yesterday I got one strange report that on Agile 9.3.1.2, adding a Supplier into Item's Supplier tab will always remove all the data from Item.PageTwo.MultiList01 field which is assigned to a User Group list. The detailed problem description is like below. In JavaClient, MultiList01 attribute on Parts class's PageTwo tab is enabled and assigned with User Group list. On WebClient, user created a new Part and assign MultiList01 with two UserGroups: "Global User Group Test1" and "Personal Group_Test1". Then go to Suppliers tab to add three Suppliers. Switch back to Part's TitleBlock, will see MultiList01 loses the User Group data. To confirm if MultiList01 really loses the data or it saves with other wrong data, I need to check the database and find strange data that MultiList01 saves wrong data ",7976911,7976907,7976959,", which are exactly the ID of these three Suppliers. Then I can suspect the Supplier attribute on Suppliers tab must be mapped to MultiList01. However when I check Supplier in JavaClient, the "ASL mapped to" is blank. More interesting thing is the database clearly shows Supplier attribute (Base ID =2000004219) is mapped to 2090, which is PageTwo.MultiList01 Base ID. Till now, we can get a conclusion that Supplier data is really mapped to MultiList01, though we assign MultiList01 to User Group list and Supplier does not set "ASL mapped to". It must be another function which overrides "ASL mapped to" visibility in JavaClient with high priority. That is the "Change Controlled" function. We immediately see "ASL mapped to" with value "MultiList01" when we disable Change Controlled for Multilist01 If one attribute is Change Controlled, Supplier data cannot be mapped to this attribute theoretically because Supplier could be dynamically modified by users, not by Changes. In real situation of Agile 9.3.1.2, it could be a Code Defect. We can imagine the scenario customer met. He setup Parts.PageTwo.Multilist01 assigned with Supplier list, then in Parts.Suppliers.Supplier attribute, he set "ASL mapped to" to "Multilist01". Later company business is changed, so he set Multilist01 with Change Controlled and re-assign with User Group list. He forgot to remove "ASL mapped to" before he did modifications to Multilist01. Finally we know the solution, it depends on real business. If still need to mapping Supplier to Parts.PageTwo attribute, should modify "ASL mapped to" to other one attribute which already has assigned with Suppliers list. If do not need "ASL mapped to" function, should delete the data from database level. We cannot do it from JavaClient UI. delete propertytable where id in (select p.id from propertytable p, nodetable n where p.parentid =n.id and n.inherit=2000004219 and propertyid=794)

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• 80 Years of Supplier Misinformation: How can Oracle Supplier Hub Help?

  - by Mala Narasimharajan

  By Mark Peachy       Well, we're down to the final week before this year's Oracle Open World conference kicks-off on Sunday and there's still plenty of work to be done to be ready in time.  One of the great benefits I think that attendees get from Open World is the opportunity to listen to other organizations talk about their implementation experiences.  Typically, these sessions provide hugely valuable insights that have been gained during a deployment, delivering a wealth of practical information on what it really takes to get an organization up and running with a new module or a revamped business process.And I'm not just saying this because we're lucky enough to have one of our early implementers join us for this year's Supplier Hub/Supplier Lifecycle Management MDM session!  With a multi-phased deployment underway, this customer is working to fix a long, 80-year history without much in the way of formal processes or tools to manage all of their accumulated supplier information.  Faced with a mess of supplier details, they had been challenged to efficiently track supplier spend, monitor performance, maintain qualification information or carry out meaningful risk analysis.  Join us on Wednesday to hear how they are addressing these issues and the plans they have to evolve their supplier management techniques - it's a great story.CON9242:  Oracle Supplier Lifecycle Management and Oracle Supplier Hub for Better Supply Base Management Wednesday, October 3rd at 1:15 PM                                                                                                                                                InterContinental Hotel, Sutter Suite

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• Do I need to create my own or use a commercial server for the features and matchmaking options I want my game to support?

  - by baptzmoffire

  So I'm developing an indie turn-based game for iOS and, in coding up a Game Center matchmaking class, I'm starting to question whether Game Center is even the best choice for what I want this game to do. I need to figure out whether I need to create my own server, invest in a preexisting client or server service, or if I even need to use a server at all. If I do need to use a ready-made service other than Game Center, which server would accomodate my game's needs best? I have limited resources and funds. Here is the list of features I want my game to support, ideally: Turn-based gameplay (a la "with Friends" and "with Buddies" games) Smart matchmaking (matching users up with other players of comparable skill/achievements) Random matchmaking Facebook matchmaking Specific username matchmaking Contact list matchmaking A way to select what "type" of match you want to challenge an opponent to. (In random, smart, and Facebook matchmaking, there will be different "wagers" the player can make. [e.g. "I wanna play a random opponent for 1000 points. Now, I wanna play my Facebook buddy for 1,000,000 points."] There will be a predetermined range of amounts you can play for. It won't be customizable.) Buddies list capability (Game-buddies, as opposed to contacts and Facebook) A higher concurrent game cap than Game Center offers (which I still can't really find a straight answer on) Scalability (it should support 2 or 20,000,000 players) Objective-C compatibility Flexibility (for all the stuff I haven't thought of yet) Am I dreaming, here? Is there even a service that can handle all of these features? Do I need to invest months in learning a networking language to build my own? If so, how much would I need to spend on hardware? I've been looking around all morning and, so far, the only seemingly viable option is SmartFox. Under "Everything and the kitchen sink" section here, it says they support "virtual world with Zones, Rooms and RoomGroups, create complex game challenges, send invitations, manage buddy lists, create custom permission profiles, oversee the security aspects and tons more." http://www.smartfoxserver.com/overview/platform Is there an option that Im just overlooking? Thanks for any help anyone can provide. Sorry for the long poast. One last question: Does anyone know which server Dice with Buddies uses? I was experimenting with how many concurrent games I could get going and my ADHD kicked in at about 80 games. 80 concurrent games would be great for my game, but again, I need the other features I mentioned too. Thanks again.

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• Retail in New York - a walk down 5th Avenue

  - by sarah.taylor(at)oracle.com

  It's the week of the NRF Big Show and all eyes in the retail industry are on New York. The Big Apple is famous for Big Retail -with a proliferation of incredibly iconic stores. The environment is exciting and familiar even to people visiting this small island for the first time. Most of us have travelled down Fifth Avenue watching movies and TV even if we have never set foot on American soil. I find it one of the most exciting retail cities in the world and I am thrilled this year to be here with so many of Oracle's International retail customers who are joining us for the Retail Exchange. The Oracle program brings retailers from all over the planet together to share ideas and be inspired by New York retail and the NRF event. The show celebrates its 100th year in 2011 and New York itself has been recognized globally as the capital of innovative retail for just as long.  Fifth Avenue is where many global brands have placed their flagship stores, and businesses are in constant competition to set themselves apart from their competitors - both in the store and from the street.  These flag ship retail destinations present what today's customers are finding most exciting and delightful about retail. For the tourist market, they may only visit these stores once, but the impression that a trip to a flagship store leaves with a customer can last a lifetime.  One of the stores that is currently turning heads on Fifth Avenue is Hollister, sister brand to Abercrombie and Fitch, which has filled its shop front with a massive live video (and audio) feed of surfers on the beach in California.  To complete the effect, they also have troughs of water in front of the video screens to bring the sea to the street.  And this isn't the only kind of surfing that retailers are considering today and multi-channel retail is a hot topic that all of the retailers joining the Retail Exchange are considering.   The rest of the world looks to the brands along Fifth Avenue for inspiration - how they take advantage of new opportunities, how they set themselves apart from their competitors and how they keep their products fresh and desirable. With these inspiring pioneers in New York, it's little wonder that NRF's Big Show is so popular, and that New York is viewed as one of the retail capitals of the world. It is a pleasure to be here with so many of the world's greatest international retailers.

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• links for 2011-01-12

  - by Bob Rhubart

  WebCenter Spaces 11g PS2 Template Customization (Javier Ductor's Blog) "Recently, we have been involved in a WebCenter Spaces customization project. A customer sent us a prototype website in HTML, and we had to transform Spaces to set the same look and feel as in the prototype..." Javier Ductor (tags: oracle otn webcenter enteprise2.0) Matt Carter: Risky Business "Incorporating risk detection and mitigation capabilities into apps is becoming all the rage. There are plenty of real-life examples of cases where prevention of cyber-security threats and fraudsters might have kept governments and companies out of the news, and with more money in their accounts." (tags: oracle otn security middleware) John Brunswick: 5 Surprisingly Good Benefits of Corporate Blogs "Some may still propose that not all corporations are going to be able to provide the five benefits above and are more focused around shameless self promotion of products and services.  If that is the case, that corporation is most likely not producing something of high value." - John Brunswick (tags: oracle otn enterprise2.0 blogging) InfoQ: IT And Architecture: Inside-Out Perspectives The software industry is in disarray, costs are escalating, and quality is diminishing. Promises of newer technologies and processes and methodologies in IT are still far from materializing on any significant scale. Bruce Laidlaw and Michael Poulin - each with more than 30 years of experience compared notes on the past and present of IT and provide insights on what IT needs to make progress. (tags: ping.fm) SOA & Middleware: Canceling a running composite instance - example Useful tips from Niall Commiskey. (tags: soa middleware oracle) BPEL 11.1.1.2 Certified for Prebuilt E-Business Suite 12.1.3 SOA Integrations (Oracle E-Business Suite Technology) "A new certification was released simultaneously with the E-Business Suite 12.1.3 Maintenance Pack late last year: the use of BPEL 11g Version 11.1.1.2 with E-Business Suite 12.1.3." -- Steven Chan (tags: oracle bpel) Marc Kelderman: OSB: Deploy Service Level Agreement (SLA), aka Alert Rule "The big issue with these SLAs is the deployment. If you have dozens of services, with multiple operations, and you have a lot of environments it takes a while to create them...[But] I have a nice workaround." - Mark Kelderman  (tags: oracle otn soa osb sla) @myfear: Java EE 7 - what's coming up for 2012? First hints. "Even if the actual Java EE 6 version is still not too widespread, we already have seen the first signs of the next EE 7 version written to the sky." -- Markus "myfear" Eisele (tags: oracle otn oracleace java)

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• ArchBeat Link-o-Rama for July 2, 2013

  - by Bob Rhubart

  One Week To Go: OTN Architect Day: Cloud Computing - July 9, 2013, Redwood Shores, CA. The first OTN Architect Day event of 2013 happens in just one week, on Tuesday July 9 at the Oracle Conference Center in Redwood Shores, CA. Registration is free and you get three sessions by three experts on cloud computing in the real world — plus a panel Q&A for answers to all of your questions. Register now! Oracle Database 12c: Flashback Moving Forward | Lucas Jellema Oracle ACE Director Lucas Jellema's latest of several recent blog posts dealing with various aspects of the recently released Oracle Database 12c. Detroit, Embracing New Auto Technologies, Seeks App Builders This story from the New York Times paints a rosy picture indeed for app developers as the internet of things continues to evolve. Advanced View Criteria Implementation in ADF BC | Andrejus Baranovskis Oracle ACE Director Andrejus Baranovskis' post focuses on advanced declarative View Criteria features. JDeveloper: Showing a Popup when Selecting an af:selectOneRadio | Timo Hahn Oracle ACE Timo Hahn illustrates a use case in which a popup is displayed each time the user clicks on one of the radio buttons of a button group. Can Technology Innovation Save The New York Times? One of the standout keynotes from the recent QCon New York event, this presentation by New York Times Sr. VP/CIO Marc Frons and CTO/VP Rajiv Pant paints a detailed portrait of the complete transformation of an organization -- not just the IT. Enterprise architects will find this particularly interesting. Video: Meet Growing IT Demand for Databases with Private DBaaS Do you understand the difference between traditional database deployment and database as a service? If not, you'll want to check out this video, which includes an overview of Oracle Enterprise Manager's capabilities for rapid deployment of DBaaS. S Webcast: Zero-Downtime Migration to Oracle Exadata Using Oracle GoldenGate: A Customer Case Study Presenters Alok Pareek (VP, Product Management/Development, Oracle Data Integration) and John F. Martin (CEO of Emerging Markets and CTO IQNavigator) discuss how IQNavigator is using Oracle GoldenGate with Oracle Exadata. Free eBook: Building a Database Cloud for Dummies This free quick-reference guide, organized into six short chapters and supplemented with helpful illustrations, provides a clear overview of the cloud and step-by-step instructions on deploying database as a service. (Registration required.) Thought for the Day "My motto is: Live every day to the fullest – in moderation." — Lindsay Lohan (Born July 2, 1986) Source: brainyquote.com

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• SOA Community Newsletter June 2012

  - by JuergenKress

  Dear SOA partner community member Happy New fiscal Year FY13 - thanks for the FY12 middleware business! Our SOA & BPM Partner Community continued to grow to almost 4000 members. Additional we launched the WebLogic Partner Community which grew very fast to 800+ members! To continue our joint successful business in the new fiscal year our Top priorities FY13 are: Become trained:the next opportunity are the summer camps in Lisbon & Munich or our on-demand training SOA & BPM and see our detailed training calendar below. Run your marketing & sales campaign: sales kits, marketing kits, solution catalog add your services to oracle.com, add your events to oracle.com and advertisement Get recognized: OFM awards, partner excellence awards & references & plaques Become Specialized: All of the above makes the Oracle Specialization! Make sure you get your Specialization benefits! Topics: Key product focus areas will be: SOA as the foundation for clouds, integration platform 2.0 for industrial SOA including BAM & CEP, BPM & adaptive case management & migrate legacy solutions to the strategic offerings. The new Oracle VM VirtualBox image is available to test SOA Suite and BPM Suite. To start your BPM 11g project a new BPM Standard Edition a license entry version is available. EAIESB published a post with all BPMN2.0 notations. If you want to learn more please visit the Oracle Learning Library. We want to promote your SOA 11g & BPM 11g success let us know where you are in production! And nominate this success for our Middleware Oracle Excellence Awards 2012. Douwe P. van den Bos published at his blog a SOA governance series: Principles of Service-Oriented Architecture & The Maturity of a Service-Oriented Architecture & SOA Maturity Models. Please let us know if you published interesting papers! Would be great to see you at the SOA, Cloud + Service Technology Symposium by Thomas Erl. Please feel free to get your conference pass with the oracle discount code “DJMXZ370”. See you in Lisbon & London at our summer camps! Jürgen Kress Oracle SOA & BPM Partner Adoption EMEA To read the newsletter please visit http://tinyurl.com/soanewsJune2012 (OPN Account required) To become a member of the SOA Partner Community please register at http://www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Mix Forum Technorati Tags: SOA Community newsletter,SOA Community,Oracle,OPN,Jürgen Kress,SOA Demo System,BPM

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• Oracle OpenWorld Call for MDM Papers

  - by david.butler(at)oracle.com

  As the MDM Track owner, I would like to invite everyone to respond to the Oracle OpenWorld (October 2-6, Moscone Center, San Francisco) Call for Papers (https://oracleus.wingateweb.com/portal/cfp/ ). The Call for Papers is open now through Sunday, March 27. This is an outstanding opportunity for organizations familiar with MDM to tell their story to a very large, knowledgeable and intensely interested community. Opportunities for feedback and networking abound.  I would love to see MDM papers on: business drivers; business benefits; quantified ROI stories; business process optimization; implementation styles; implementation lessons learned; using master data as a service; data governance best practices; end-to-end data quality experiences; support for SOA; Chart of Accounts issues fixed; how to leverage reference data; improving EPM and/or BI across the board; operationalizing a data warehouse; support for cloud computing; compliance success stories; architecture, scalability, and mixed workload RAC platform performance examples; industry specific value propositions (Financial Services; Retail, Telecom; Manufacturing, High Tech Manufacturing, Public Sector, Health Care, …); and line of business specific value propositions (CRM, ERP, PLM, SCM, …); etc. In fact, given that MDM positively impacts all areas of operations and analytics, there are no limits to the ideas you may have for an OpenWorld presentation. When you follow the submission process, be sure to use “Master Data Management” for either the Primary or Optional track. Add “Master Data Management” as an Optional track if you are adding MDM content to a presentation on one of the following tracks: Agile; Customer Relationship Management, Oracle E-Business Suite, Product Lifecycle Management, Siebel, Sourcing and Procurement, Supply Chain Management, or one of the 18 available industry tracks. If Cloud Computing is included, please add “Cloud Computing” as a Cross-Stream Track. And don’t forget to make “MDM” a Tag, along with Business Intelligence, Cloud, CRM, Data Integration, Data Migration, Data Warehousing, EPM, or Service-Oriented Architecture whenever your content includes these items. I will personally review each submission. I hope you all keep me very busy over the next few weeks.

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• Five Fake Sounds Engineered to Make Your Feel Better [Science]

  - by Jason Fitzpatrick

  As objects in our environment (like cars, ATMs, and phones) have grown lighter and quieter scientists have been carefully engineering their sounds so that they continue to sound like we expect them to. Read on to see how. At the design blog Humans Invent they share five interesting ways that the world around us is being engineered so it sounds the way we expect it to. They start with the example of the car door. Years ago cars were almost entirely steel, the doors were weighty, and when you slammed them it sounded like one big hunk of steel locking into another big hunk of steel (which, in fact, it was). Newer cars are lighter but people still crave that substantial clunk. Humans Invent highlights the effect of consumer desire: A car door is essentially a hollow shell with parts placed inside it. Without careful design the door frame amplifies the rattling of mechanisms inside. Car companies know that if buyers don’t get a satisfying thud when they close the door, it dents their confidence in the entire vehicle. To produce the ideal clunk, car doors are designed to minimise the amount of high frequencies produced (we associate them with fragility and weakness) and emphasise low, bass-heavy frequencies that suggest solidity. The effect is achieved in a range of different ways – car companies have piled up hundreds of patents on the subject – but usually involves some form of dampener fitted in the door cavity. Locking mechanisms are also tailored to produce the right sort of click and the way seals make contact is precisely controlled. On average it takes 1.8 seconds to close a car door but in that time you’re witnessing a strange kind of symphony composed by engineers and designers whose goal is to reassure you that its rock solid. They mention lock mechanisms, something you may never have thought about. A friend of mine had a Ford Focus some years ago and that particular model had electric locks that, instead of giving a satisfying thunk or solid click, made this horrible gates-of-the-prison-buzzing sound that was completely unnerving. Hit up the link below to see how sounds are engineered for car doors, electric motors, ATM machines, and more. 5 Fake Sounds Designed to Help Humans [Humans Invent via Boing Boing] How To Easily Access Your Home Network From Anywhere With DDNSHow To Recover After Your Email Password Is CompromisedHow to Clean Your Filthy Keyboard in the Dishwasher (Without Ruining it)

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• SOA, Cloud & Service Technology Symposium 2012 London

  - by JuergenKress

  Registration Is Now Open With Special Pricing For Oracle Promotional Discount For Exclusive Oracle Discount, Enter Promo Code: Djmxz370 OVERVIEW The International SOA, Cloud + Service Technology Symposium is a yearly event that features the top experts and authors from around the world, providing a series of keynotes, talks, demonstrations, and panels, as well as training and certification workshops - all dedicated to empowering IT professionals to realize modern service technologies and practices in the real world. Click here for a two-page printable conference overview (PDF). KEYNOTES & SPEAKERS More than 80 international subject matter experts will be speaking at the Symposium. Below are confirmed keynotes and speakers so far. Over 50% of the agenda has not yet been finalized. Many more speakers to come. View the partial program calendars on the Conference Agenda page. Keynotes and Speakers Thomas Erl Arcitura Education "SOA, Cloud Computing & Semantic Web Technology: The Sequel - The Era of Intelligent Service Technology" Markus Zirn Oracle "Big Data with CEP and SOA" Clemens Utschig Boehringer Ingelheim Pharma Manas Deb Oracle "The Successful Execution of the SOA and BPM Vision Tim E. Hall Oracle "Community Management: The Next Wave of SOA Governance and API Management" Registration is Now Open with Special Pricing for Oracle Promotional discount for exclusive Oracle discount, Enter Promo Code: DJMXZ370. SPONSORSHIP OPPORTUNITIES The Symposium provides an excellent opportunity to promote your organization in the lead-up to the event, to delegates during the Symposium, and after when the proceedings are made available on the Symposium web site. There are a limited number of premier sponsorship packages available, and a package can be tailored to your needs and budget. Download the Symposium Sponsorship Guide. SOA & BPM Partner Community For regular information on Oracle SOA Suite become a member in the SOA & BPM Partner Community for registration please visit  www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Mix Forum Technorati Tags: SOA Symposium,SOA Cloud Service Technology Symposium,Thomas Erl,SOA Community,Oracle SOA,Oracle BPM,BPM Community,OPN,Jürgen Kress

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• How to run a local and external website on same computer with 2 NIC's, 2 Routers and 3 seperate networks?

  - by CandN

  Hello and hopefully I can get some answers to my question, though I think I'm making it more complicated for myself than it has to be. My business is a used auto dealership, and I'm in the process of connecting it to the world - via ethernet from the business server [running Xubuntu] to the ISP's ethernet router/modem, so that I can host our own website (no more than 5-10 people probably visiting at any time - mainly paying their bill), as well as set up a web based internal-intranet site - via DD-WRT Router on the 2nd NIC on the business server - that'll be accessed over Wifi from employees personal devices. On the other end of this is trying to offer free wifi to customers that is completely seperate of the 2 mentioned above networks. Quick Rundown: 1. Web Site for Customers to access. I'm going to use no-ip.org for DNS for the moment being, so I'll have a site that customers can access from anywhere in the world at "mybiz.no-ip.org". This will be forwarded to NIC #1 on the server, possibly at an address like "108.69.." as its being provided an IP from the ISP's modem/router, that is from Time Warner, and they allow NO! configuration options. Web Site for employees to access. I'm trying not to use the server too much as a desktop, only for critical situations, so having a backend thats seperate from the front-facing website is critical. This will be the DD-WRT router hardwired into NIC #2 on the server. This WiFi will be password accessible. Public WiFi for customers. The DD-WRT can seperate networks if I'm correct, I just can't seem to understand how to seperate the 2 and still have internet access on both. I've done it before, but the "Public" wifi (with no password set to connect) kept dropping the connection like a problem was happening that I couldn't figure out. So if I could do a little drawing, this is how it would/should possibly look. ISP -- [Sends Public Facing IP of 108.69.*.1/8] -- ISP Modem Router ISP Modem Router (Ethernet Only) -- [Gives Private IP 108.69.*.2] -- Server NIC #1 Server NIC #1 -- [Gives Private IP 108.69.*.3] -- DD-WRT Router DD-WRT Router -- [DHCP Enabled Giving IP's 172.16.0.0/16] -- Employees Network | | --------- [DHCP Enabled Giving IP's 192.168.1.0/24] -- Public WIFI Hope it's not too confusing, but it anyone could give me some good direct tutorials on how to accomplish this, or if YOU know, then it'll be alot of help. Thanks to all in advance. Need anything else to be explained? Don't hesitate to ask! *Using The LAMP stack with Webmin/VirtualMin -Customer site is located in /var/www2/ -Private Employees site is located in /var/www/ Using no-ip.org's dynamic client updater

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• WebLogic Server 11gR1 Interactive Quick Reference

  - by JuergenKress

  The WebLogic Server 11gR1 Administration interactive quick reference is a multimedia tool for various terms and concepts used in WebLogic Server architecture. This tool is available for administrators for online or offline use. This is built as a multimedia web page which provides descriptions of WebLogic Server Architectural components, and references to relevant documentation. This tool offers valuable reference information for any complex concept or product in an intuitive and useful manner. Each interactive type presents data that may be available in the documentation (in the case of Oracle products), but presents it in a way that is more intuitive and useful to a user of Oracle products because it displays data the way it is used in a real world, best practice scenario. For example, the architectural diagram interactive type provides an image of an architectural diagram that is typically larger than a single slide or paper. The image is scrollable and provides zoom capabilities to easily and clearly view any part of the image. The image itself contains a hotspot map that you can click to get more information about a feature, including reference links to the documentation in question. Linking the visual image of the component and where it fits in the overall architecture of the product, or technology in use, to the technical explanation and how-to materials related to that component is something not offered by the documentation. In a future release, the poster will also enable you to drill down even further into the individual subsystems in nested diagrams to look at the details of that subsystem. In short, the interactive posters are good at showing you the big picture, then quickly and easily getting you to the detailed information you need. In an instant, you can see where a technical component fits into an overall architecture, and zero in on the nitty-gritty details that show you how to do it yourself. Note: This is a first initial release with more features in development. Currently known information: Only Firefox 8.0 and higher is known to work with this product. This product may work with Chrome and Safari browsers, but is known to have issues in Internet Explorer at this time. Smartphones, such as iPads and iPhones, are partially supported WebLogic Partner Community For regular information become a member in the WebLogic Partner Community please visit: http://www.oracle.com/partners/goto/wls-emea ( OPN account required). If you need support with your account please contact the Oracle Partner Business Center. BlogTwitterLinkedInMixForumWiki Technorati Tags: WebLogic server quick reference,weblogic overview,weblogic 12c,WebLogic Community,Oracle,OPN,Jürgen Kress

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• NEW: Oracle Certification Exam Preparation Seminars

  - by Harold Green

  Hi Everyone, I am really excited about a new offering that we are announcing this week - Oracle Certification Exam Preparation Seminars. These are something that will make a big difference for many of you in your efforts to become certified and move your career forward. They are also something that have previously only been available (but very popular) to the limited number of customers who have attended our annual conferences in San Francisco (Oracle OpenWorld and JavaOne). These are the first in a series of offerings that we are releasing over the next few months. So for those of you either preparing or considering Oracle certification - keep watching here on the blog, Facebook, Twitter and the Oracle Certification website for additional announcements related to our most popular certification areas. Details of the new Exam Preparation Seminars are found below: NEW: ORACLE CERTIFICATION EXAM PREPARATION SEMINARS Becoming Oracle certified is a great way to build your career, gain additional credibility and improve your earning power. We know that the decision to become certified is not trivial. Our surveys indicate that people consider their time investment a critical factor in their decision to become certified. Your time is important. In order to help candidates maximize the efficiency of their study time we are releasing a new series of video-based seminars called Exam Preparation Seminars. These seminars are patterned after the extremely popular Exam Cram sessions that until now have only been available at our annual customer conferences (Oracle Open World and JavaOne). Beginning today they are now available to anyone, anywhere as a part of this Exam Prep Seminar series. Features: Fast-paced objective by objective review of the exam topics - led by top Oracle University instructors 24/7 access through Oracle University's training on demand platform. Ability to re-watch all or part of the the seminar. All the conveniences of video-based training: start, stop, fast-forward, skip, rewind, review. Tips that will help you better understand what you need to know to pass the exam. The Exam Preparation Seminars are meant to help anyone with a working knowledge of the technology get that extra boost to help them finalize their preparation, and will help anyone who wants a better understanding of the the depth and breadth of the exam topics and objectives. Benefits: Save time by understanding what you should study. Makes you efficient because you will understand the breadth and depth of each of the exam topics. Helps you create a better, more efficient study plan. Improves your confidence in your skills and ability to pass the certification exam. Exam Preparation Seminars are available individually, or in convenient Value Packages (which include the Exam Preparation Seminar, and an exam voucher which includes one free-retake if you need it). Currently we are releasing two seminars - one for DBA SQL and one for DBA Administration I. Additional offerings are in process. Find out more: General WEB: Oracle Certification Exam Preparation Seminars VIDEO: Exam Preparation Seminars Promo (1:27) Oracle Database Administration I (11g, 10g) VIDEO: Instructor Introduction (1:08) VIDEO: Sample Video (2:16) Oracle Database SQL VIDEO: Instructor Introduction (1:08) VIDEO: Sample Video (2:16)

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• Partner Webcast – Oracle SOA Suite 12c: Connect 4 Cloud, Mobile, IoT with On-premise - August 28th 2014

  - by JuergenKress

  Thursday August 28th 2014 SOA Suite 12c Webcast The pace of new business projects continues to grow from increasing customer self-service to seamlessly connecting all your back office and in-the-field applications. At the same time increased integration complexity may seem inevitable as organizations are suddenly faced with the requirement to support three new integration challenges: » Cloud Integration - integrate with the cloud, rapidly integrate a growing list of cloud applications with existing applications » Mobile Integration - the urgency to mobile-enable existing applications » IoT Integration - begin development on the latest trend of connecting Internet of Things (IoT) devices to your existing infrastructure. Join this webcast to get an overview of what is in Java 8 from a business perspective and how with Java 8, you are uniquely positioned to extend innovation in your solutions through the largest, open, standards-based, community-driven platform. Oracle SOA Suite 12c Oracle SOA Suite 12c, the latest version of the industry’s most complete and unified application integration and SOA solution, aims to simplify, accelerate and optimize integrations. Oracle SOA Suite 12c and its associated products, Oracle Managed File Transfer, Oracle Cloud and Application Adapters, B2B and healthcare integration, offer the industry’s most highly integrated platform for solving the increased integration challenges. Oracle SOA Suite 12c is a complete, integrated and best-of-breed platform. It enables next generation integration capabilities through A unified toolset for the development of services and composite applications. A standards-based platform that is service enabled and easily consumable by modern web applications, allowing enterprises to quickly and easily adapt to changes in their business and IT environments. Greater visibility, controls and analytics to govern how services and processes are deployed, reused and changed across their entire lifecycle. Join us to find out more about the new features of Oracle SOA Suite 12c and how it enables you to reduce time to market for new project integration and to reduce integration cost and complexity. Oracle SOA Suite is the ability to simplify by integrating the disparate requirements of cloud, mobile, and IoT devices with existing on-premise applications. Agenda: Oracle SOA Suite 12c new Features Cloud Integration Mobile Enablement Interent of Things (IoT) Summary - Q&A For details please visit our registration page here. Thursday, Aug 28th 2014 10am CET  (9am GMT / 11am EEST SOA & BPM Partner Community For regular information on Oracle SOA Suite become a member in the SOA & BPM Partner Community for registration please visit www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Facebook Wiki Technorati Tags: SOA Suite 12c,Community,Oracle SOA,Oracle BPM,OPN,Jürgen Kress,SOA

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• Cloud Computing: Start with the problem

  - by BuckWoody

  At one point in my life I would build my own computing system for home use. I wanted a particular video card, a certain set of drives, and a lot of memory. Not only could I not find those things in a vendor’s pre-built computer, but those were more expensive – by a lot. As time moved on and the computing industry matured, I actually find that I can buy a vendor’s system as cheaply – and in some cases far more cheaply – than I can build it myself.   This paradigm holds true for almost any product, even clothing and furniture. And it’s also held true for software… Mostly. If you need an office productivity package, you simply buy one or use open-sourced software for that. There’s really no need to write your own Word Processor – it’s kind of been done a thousand times over. Even if you need a full system for customer relationship management or other needs, you simply buy one. But there is no “cloud solution in a box”.  Sure, if you’re after “Software as a Service” – type solutions, like being able to process video (Windows Azure Media Services) or running a Pig or Hive job in Hadoop (Hadoop on Windows Azure) you can simply use one of those, or if you just want to deploy a Virtual Machine (Windows Azure Virtual Machines) you can get that, but if you’re looking for a solution to a problem your organization has, you may need to mix Software, Infrastructure, and perhaps even Platforms (such as Windows Azure Computing) to solve the issue. It’s all about starting from the problem-end first. We’ve become so accustomed to looking for a box of software that will solve the problem, that we often start with the solution and try to fit it to the problem, rather than the other way around.  When I talk with my fellow architects at other companies, one of the hardest things to get them to do is to ignore the technology for a moment and describe what the issues are. It’s interesting to monitor the conversation and watch how many times we deviate from the problem into the solution. So, in your work today, try a little experiment: watch how many times you go after a problem by starting with the solution. Tomorrow, make a conscious effort to reverse that. You might be surprised at the results.

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• What should filenames and URLs of images contain for SEO benefit?

  - by Baumr

  We know that good site architecture usually looks like this: example-company.com/ example-company.com/about/ example-company.com/contact/ example-company.com/products/ example-company.com/products/category/ example-company.com/products/category/productname/ Now, when it comes to Google Image search, it is clear that the img alt tag, filename/URL, and surrounding text (captions, headings, paragraphs) have an effect on ranking. I want to ask about the filename of the images that we should use (e.g. product-photo.jpg). ...but first about the URL: Often web developers stick all images in a single folder in the root: example-company.com/img/ — and I have stopped doing that. (I don't want to get into it, but basically, it seems more semantic for images which make up part of the content at each sub-directory) However, when all images appear in a folder, I feel that their filename needs to reflect what they are a bit more than usual, for example: example-company.com/img/example-company-productname-category.jpg It's a longer filename than just product.png, but as long as it's relevant, I see no problem with regards to SEO (unless you're keyword stuffing), and it could even help rank for keywords: "example company" "productname" "category" So no questions there. But what about when we have places images in the site architecture we outlined at the beginning? In other words, what if image URL paths look like this: example-company.com/products/category/productname/productname.jpg My question is, should the URL be kept short like above and only have the "productname" (and some descriptive keywords) as part of it's filename? Or, should it also include the "example-company" and "category"? Like so: example-company.com/products/category/productname/example-company-category-productname.jpg That seems much longer, and redundant when we look at the URL, but here are a few considerations. Images are often downloaded onto computers, and, to the average user, they lose their original URL and thus — it isn't clear where they came from. Also, some social networks, forums, and other platforms leave the filename intact when uploaded. (Many others rewrite it, for example, Pinterest and Facebook.) Another consideration, will this really help (even if ever so slightly) rank in Google Image Search, or at least inform Google that the product is something specific to the "example-company"? For example, what if this product can only be bought at this store and is the flagship product? In addition to an abundance of internal links to this product page, would having the "example company" name and "category" help it appear in "example company" searches? In other words, is less more?

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