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  • C++ static virtual members?

    - by cvb
    Is it possible in C++ to have a member function that is both static and virtual? Apperantly, there isn't a straight-forward way to do it (static virtual member(); is a complie error), but at least a way to acheive the same effect? I.E: struct Object { struct TypeInformation; static virtual const TypeInformation &GetTypeInformation() const; }; struct SomeObject : public Object { static virtual const TypeInformation &GetTypeInformation() const; }; It makes sence to use GetTypeInformation() both on an instance (object->GetTypeInformation()) and on a class (SomeObject::GetTypeInformation()), which can be useful for comparsions and vital for templates. The only ways I can think of involves writing two functions / a function and a constant, per class, or use macros. Any other solutions?

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  • Where should I store my App specific config files in WPF

    - by Akash Deshpande
    Background : I have some Application Data. i.e. the Database, come important config files. This data is vital for the application to start else it is exited. Problem : Where should I store this data. i.e in which folder and where. Right Now (This is wrong) it is stored in a folder in Debug/App_Data. But is causing issues in git and when we publish the App the data is not found. So where can we store this folder ? Present Structure is "WpfApplication2\WpfApplication2\bin\Debug" These Files need to be present when the app is started. So they need to be a part of the app itself.

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  • The best, in the West

    - by Fatherjack
    As many of you know, I run the SQL South West user group and we are currently in full flow preparing to stage the UK’s second SQL Saturday. The SQL Saturday spotlight is going to fall on Exeter in March 2013. We have full-day session on Friday 8th with some truly amazing speakers giving their insights and experience into some vital areas of working with SQL Server: Dave Ballantyne and Dave Morrison – TSQL and internals Christian Bolton and Gavin Payne – Mission critical data platforms on Windows Server 2012 Denny Cherry – SQL Server Security André Kamman – Powershell 3.0 for SQL Server Administrators and Developers Mladen Prajdic – From SQL Traces to Extended Events – The next big switch. A number of people have claimed that the choice is too good and they’d have trouble selecting just one session to attend. I can see how this is a problem but hope that they make their minds up quickly. The venue is a bespoke conference suite in the centre of Exeter but has limited capacity so we are working on a first-come first-served basis. All the session details and booking and travel information can be found on our user group website. The Saturday will be a day of free, 50 minute sessions on all aspects SQL Server from almost 30 different speakers. If you would like to submit a session then get a move on as submissions close on 8th January 2013 (That’s less than a month away). We are really interested in getting new speakers started so we have a lightning talk session where you can come along and give a small talk (anywhere from 5 to 15 minutes long) about anything connected with SQL Server as a way to introduce you to what it’s like to be a speaker at an event. Details on registering to attend and to submit a session (Lightning talks need to be submitted too please) can be found on our SQL Saturday pages. This is going to be the biggest and best bespoke SQL Server conference to ever take place this far South West in the UK and we aim to give everyone who comes to either day a real experience of the South West so we have a few surprises for you on the day.

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  • SQL SERVER – What is MDS? – Master Data Services in Microsoft SQL Server 2008 R2

    - by pinaldave
    What is MDS? Master Data Services helps enterprises standardize the data people rely on to make critical business decisions. With Master Data Services, IT organizations can centrally manage critical data assets company wide and across diverse systems, enable more people to securely manage master data directly, and ensure the integrity of information over time. (Source: Microsoft) Today I will be talking about the same subject at Microsoft TechEd India. If you want to learn about how to standardize your data and apply the business rules to validate data you must attend my session. MDS is very interesting concept, I will cover super short but very interesting 10 quick slides about this subject. I will make sure in very first 20 mins, you will understand following topics Introduction to Master Data Management What is Master Data and Challenges MDM Challenges and Advantage Microsoft Master Data Services Benefits and Key Features Uses of MDS Capabilities Key Features of MDS This slides decks will be followed by around 30 mins demo which will have story of entity, hierarchies, versions, security, consolidation and collection. I will be tell this story keeping business rules in center. We take one business rule which will be simple validation rule and will make it much more complex and yet very useful to product. I will also demonstrate few real life scenario where I will be talking about MDS and its usage. Do not miss this session. At the end of session there will be book awarded to best participant. My session details: Session: Master Data Services in Microsoft SQL Server 2008 R2 Date: April 12, 2010  Time: 2:30pm-3:30pm SQL Server Master Data Services will ship with SQL Server 2008 R2 and will improve Microsoft’s platform appeal. This session provides an in depth demonstration of MDS features and highlights important usage scenarios. Master Data Services enables consistent decision making by allowing you to create, manage and propagate changes from single master view of your business entities. Also with MDS – Master Data-hub which is the vital component helps ensure reporting consistency across systems and deliver faster more accurate results across the enterprise. We will talk about establishing the basis for a centralized approach to defining, deploying, and managing master data in the enterprise. Reference: Pinal Dave (http://blog.SQLAuthority.com) Filed under: Business Intelligence, Data Warehousing, MVP, Pinal Dave, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, SQLAuthority Author Visit, T SQL, Technology Tagged: TechEd, TechEdIn

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  • BIWA Wednesday TechCast Series - Opposition to Data Warehouse Initiatives

    - by jenny.gelhausen
    BIWA Wednesday TechCast Series - 19th Event! Opposition to Data Warehouse Initiatives Please join us for this webcast on Wednesday, March 24, 12 noon Eastern or check your local area's time Webcast is open to clients, prospects and partners. No matter how good your technology and technical skills, organizational issues can derail a data warehousing or BI project. Therefore BIWA presents a vital topic that crosses product boundaries: organizational resistance to data warehouse initiatives - how to recognize it and what to do about it. Many a DW/BI professional has been surprised by organizational resistance to DW/BI initiatives. Yet real organizational imperatives may be behind this apparently irrational behavior. Based on in-depth interviews with IT professionals, industry consultants, and power users, our speaker Bruce Jenks will present his research findings about what drives organizational resistance to data warehouse initiatives. The talk will cover specific behaviors that can signal organizational resistance to a data warehouse program and what organizations have done to address such resistance. Presenter: Bruce Jenks of Dun and Bradstreet Bruce Jenks has over 20 years experience in data warehousing and business intelligence, much of it as a consultant to large organizations spanning the US. Bruce's data warehousing clients have included firms such as Sprint, Gallo Wines, Southern California Edison, The Gap, and Safeway. He started his data warehousing career at Metaphor Computers, a pioneering DW/BI firm from which a number of industry luminaries sprang including Ralph Kimball (author of The Data Warehouse Toolkit ). Bruce continued his data warehousing career at HP, Stanford University and other firms. Bruce is currently completing his doctorate in business administration at Golden Gate University, and today's material arises from his doctoral research. He is also a principal consultant for Dun and Bradstreet. Audio Dial-In: 866 682 4770 Audio Meeting ID: 1683901 Audio Meeting Passcode: 334451 Web Conference: Please register at https://www1.gotomeeting.com/register/807185273 After you register you will be provided with a link to the TechCast. Invitation to Speakers: All BIWA members and Oracle professionals (experts, end users, managers, DBAs, developers, data analysts, ISVs, partners, etc.) may submit abstracts for 45 minute technical webcasts to our Oracle BIWA (IOUG SIG) Community. Submit your BIWA TechCast abstract today! BIWA is a worldwide forum with over 2000 members who are business intelligence, warehousing and analytics professionals. BIWA presents information, experiences and best practices in successfully deploying Oracle Database-centric BI, Data Warehousing, and Analytics products, features and Options--the Oracle Database "BIWA" platform. Attendance Information & Replays at the BIWA website: oraclebiwa.org var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); try { var pageTracker = _gat._getTracker("UA-13185312-1"); pageTracker._trackPageview(); } catch(err) {}

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  • SQL SERVER – DMV – sys.dm_exec_query_optimizer_info – Statistics of Optimizer

    - by pinaldave
    Incredibly, SQL Server has so much information to share with us. Every single day, I am amazed with this SQL Server technology. Sometimes I find several interesting information by just querying few of the DMV. And when I present this info in front of my client during performance tuning consultancy, they are surprised with my findings. Today, I am going to share one of the hidden gems of DMV with you, the one which I frequently use to understand what’s going on under the hood of SQL Server. SQL Server keeps the record of most of the operations of the Query Optimizer. We can learn many interesting details about the optimizer which can be utilized to improve the performance of server. SELECT * FROM sys.dm_exec_query_optimizer_info WHERE counter IN ('optimizations', 'elapsed time','final cost', 'insert stmt','delete stmt','update stmt', 'merge stmt','contains subquery','tables', 'hints','order hint','join hint', 'view reference','remote query','maximum DOP', 'maximum recursion level','indexed views loaded', 'indexed views matched','indexed views used', 'indexed views updated','dynamic cursor request', 'fast forward cursor request') All occurrence values are cumulative and are set to 0 at system restart. All values for value fields are set to NULL at system restart. I have removed a few of the internal counters from the script above, and kept only documented details. Let us check the result of the above query. As you can see, there is so much vital information that is revealed in above query. I can easily say so many things about how many times Optimizer was triggered and what the average time taken by it to optimize my queries was. Additionally, I can also determine how many times update, insert or delete statements were optimized. I was able to quickly figure out that my client was overusing the Query Hints using this dynamic management view. If you have been reading my blog, I am sure you are aware of my series related to SQL Server Views SQL SERVER – The Limitations of the Views – Eleven and more…. With this, I can take a quick look and figure out how many times Views were used in various solutions within the query. Moreover, you can easily know what fraction of the optimizations has been involved in tuning server. For example, the following query would tell me, in total optimizations, what the fraction of time View was “reference“. As this View also includes system Views and DMVs, the number is a bit higher on my machine. SELECT (SELECT CAST (occurrence AS FLOAT) FROM sys.dm_exec_query_optimizer_info WHERE counter = 'view reference') / (SELECT CAST (occurrence AS FLOAT) FROM sys.dm_exec_query_optimizer_info WHERE counter = 'optimizations') AS ViewReferencedFraction Reference : Pinal Dave (http://blog.SQLAuthority.com) Filed under: Pinal Dave, PostADay, SQL, SQL Authority, SQL DMV, SQL Optimization, SQL Performance, SQL Query, SQL Scripts, SQL Server, SQL Tips and Tricks, SQLServer, T SQL, Technology

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  • Exceptional DBA Awards 2011

    - by Rebecca Amos
    From today, we’re accepting nominations for the 2011 Exceptional DBA Awards. DBAs make a vital contribution to the running of the companies they work for, and the Exceptional DBA Awards aim to acknowledge this and make this contribution more widely known. Check out our new website for all the info: www.exceptionaldba.com  Being an exceptional DBA doesn’t mean you have to sleep at the office, or know everything there is to know about SQL Server; who ever could? It means that you make an effort to make your servers secure and reliable, and to make your users’ lives easier. Maybe you’ve helped a junior colleague learn something new about server backups? Or cancelled your coffee break to get a database back online? Or contributed to a forum post on performance monitoring? All of these actions show that you might be an exceptional DBA. So have a think about the tasks you do every day that already make you exceptional – and then get started on your entry! You just need to answer a few questions on our website about your experience as a DBA, some of your biggest achievements, and any other activities you participate in within the SQL Server community. Anyone who is currently working as a SQL Server database administrator can enter, or be nominated by someone else. We’ve got four fantastic judges for the Awards, who you’ll be familiar with already: Brent Ozar, Brad McGehee, Rodney Landrum and Steve Jones. They’ll pick five finalists, and then we’ll ask the SQL Server community to vote for their winner. Not only could you win the respect and recognition of peers and colleagues, but the prizes also include full conference registration for the 2011 PASS Summit in Seattle (where the awards ceremony will take place), four nights' hotel accommodation, and $300 towards travel expenses. The winner will get a copy of Red Gate’s SQL DBA Bundle – and they’ll also be featured here, on Simple-Talk. So what are you waiting for? Chances are you’ve already made a small effort for someone today that means you might be an exceptional DBA. Visit the website now, and start writing your entry – or nominate your favourite DBA to enter: www.exceptionaldba.com

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  • What will be important in Training in 2011?

    - by anders.northeved
      Now that we have started a new year I would like to give you a list of topics I think we will be discussing in training and learning in 2011. Some of the areas we have discussed earlier will still be just as important in 2011: Time-to-knowledge Still one of the most important issues for the training department. Internal content production Related to time-to-knowledge. How do we convert internal knowledge to a format that can be used for teaching others? LMS integration How do we get our existing LMS fully integrated with our other ERP modules like HCM, Order Management, Finance, Payroll etc. Some areas have been discussed before, but we’ll focus more on these in 2011: Combining internal and external training A majority of training departments use a combination of external and internal training. Having the right mix is vital for the quality and efficiency for most training organizations. Certification More rules and regulations means managing all employee certifications is more important than ever. Evolving trends in 2011: Social Learning We have been talking about this for a long time, but 2011 will be the year where we will start using it for real (OK, I also said so last year – but this year I’m right…). Real-life use of SCORM 2004 Again a topic we have talked about for a long time, but we are now actually starting to use it to give learners a better e-learning experience. How do we engage and delight the learner? e-learning makes economical sense, it can be easy to understand, it is convenient – but how do we make it more engaging and delight our learners? How to include more types of training in LMS One of the main focus area of 2011 will be how to manage and measure mobile learning , on-the-job-training and other forms of training in the LMS. Mobile Learning With the ever growing use of smart phones mobile learning will be THE hot topic of 2011 in the training world. New topics we will begin discussing in 2011: What is beyond web 2.0 and social learning? - could it be content verification and personal accreditation? Why gaming will not be the silver bullet for all types of e-learning Many people believe gaming can be used for any kind of training, but the creation is too expensive and time consuming for most applications. Do you agree with these predictions? What are your own predictions? Let me see your comments! (photo: © Marti, photoxpress.com)

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  • IT Admin for Thrill Seekers

    - by Tony Davis
    A developer suggested to me recently that the life of the DBA was, surely, a dull one. My first reaction was indignation, but quickly followed by the thought that for many people excitement isn't necessarily the most desirable aspect of their job. It's true that some aspects of the DBA role seem guaranteed to quieten the pulse; in the days of tape backups, time must have slowed to eternity for the person whose job it was to oversee this process, placing tapes into secure containers, ensuring correct labeling, and.sorry, I drifted off there for a second. On the other hand, if you follow the adventures of the likes of Brent Ozar or Tom LaRock, you'd be forgiven for thinking that much of a database guy's time is spent, metaphorically, diving through plate glass windows in tight fitting underwear in order to extract grateful occupants from burning database applications. Alas it isn't true of the majority, but it isn't as dull as some people imagine, and is a helter-skelter ride compared with some other IT roles. Every IT department has people who toil away in shadowy corners doing quiet but mysterious tasks. When you ask them to explain what they do, you almost immediately want them to stop, but you hear enough to appreciate that these tasks are often absolutely vital to the smooth functioning of an IT organization. Compared with them, the DBAs are prima donnas. Here are a few nominations: Installation engineer - install all of the company's laptops and workstations, and software, deal with licensing, shipping and data entry.many organizations, especially those subject to tight regulation, would simply grind to a halt without their efforts. Localization engineer - Not quite software engineering, not quite translation, the job is to rebuild a product in a different language and make sure everything still works. QA Tester - firstly, I should say that the testers at Red Gate seem to me some of the most-fulfilled in the company. I refer here to the QA Tester whose job is more-or-less entirely to read a script, click some buttons and make sure the actual and expected values match. Configuration manager - for example, someone whose main job is to configure build environments so that devs can access their source code; assuredly necessary for the smooth functioning and productivity of the team, and hopefully well-paid. So what other sort of job in IT should one choose if the work of a DBA proves to be too exciting? Or are these roles secretly more exciting than many imagine? I invite you all to put forward your own suggestions. Cheers, Tony.

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  • More details on America's Cup use of Oracle Data Mining

    - by charlie.berger
    BMW Oracle Racing's America's Cup: A Victory for Database Technology BMW Oracle Racing's victory in the 33rd America's Cup yacht race in February showcased the crew's extraordinary sailing expertise. But to hear them talk, the real stars weren't actually human. "The story of this race is in the technology," says Ian Burns, design coordinator for BMW Oracle Racing. Gathering and Mining Sailing DataFrom the drag-resistant hull to its 23-story wing sail, the BMW Oracle USA trimaran is a technological marvel. But to learn to sail it well, the crew needed to review enormous amounts of reliable data every time they took the boat for a test run. Burns and his team collected performance data from 250 sensors throughout the trimaran at the rate of 10 times per second. An hour of sailing alone generates 90 million data points.BMW Oracle Racing turned to Oracle Data Mining in Oracle Database 11g to extract maximum value from the data. Burns and his team reviewed and shared raw data with crew members daily using a Web application built in Oracle Application Express (Oracle APEX). "Someone would say, 'Wouldn't it be great if we could look at some new combination of numbers?' We could quickly build an Oracle Application Express application and share the information during the same meeting," says Burns. Analyzing Wind and Other Environmental ConditionsBurns then streamed the data to the Oracle Austin Data Center, where a dedicated team tackled deeper analysis. Because the data was collected in an Oracle Database, the Data Center team could dive straight into the analytics problems without having to do any extract, transform, and load processes or data conversion. And the many advanced data mining algorithms in Oracle Data Mining allowed the analytics team to build vital performance analytics. For example, the technology team could remove masking elements such as environmental conditions to give accurate data on the best mast rotation for certain wind conditions. Without the data mining, Burns says the boat wouldn't have run as fast. "The design of the boat was important, but once you've got it designed, the whole race is down to how the guys can use it," he says. "With Oracle database technology we could compare the incremental improvements in our performance from the first day of sailing to the very last day. With data mining we could check data against the things we saw, and we could find things that weren't otherwise easily observable and findable."

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  • Freshen the RTS genre

    - by William Michael Thorley
    This isn't really a question, but a request for feedback. RPS (Rock, Paper, Scissors) RTS (Real Time Strategy) Demo version is out: The game is simple. It is an RTS. Why has it been made? Many if not most RTS’s are about economy and large numbers of unit types. The genre hasn’t actually developed the gameplay drastically from the very first RTS’s produced, some lesson have been learned, but the games are really very similar to how they have always been. RPS brings new gameplay to the RTS genre. Through three means: • New combat mechanics: RPS has two unique modes (as well as the old favourite) of resolving weapon fire. These change how combat happens, and make application of the correct units vital to success. From this comes the requirement to run Intel on your enemies. • Fixed Resource Economy: Each player has a fixed amount of energy, This means that there is a definite end to the game. You can attrition your enemy and try to outlast them, or try to outspend your opponent and destroy them. There is a limit to how fast ships can be built, through the generation of construction blocks, but energy is the fast limit on economy. • Game Modes: Game modes add victory conditions and new game pieces. The game is overseen by a controller which literally runs the game. Games are no longer line them up, gun them down. This means that new tactics must be played making skirmish games fresh with novel tactics without adding huge amounts of new game units to learn. I’ve produced RPS from the ground. I will be running a kickstarter in the near future, but right now I want feedback and input from the game developing community. Regarding the concepts, where RPS is going, the game modes, the combat mechanics. How it plays. RPS will give fresh gameplay to the genre so it must be right. It works over the internet or a LAN and supports single player games. Get it. Play it. Tell me about your games. Thank you Demo: https://dl.dropbox.com/u/51850113/RPS%20Playtest.zip Tutorials: https://dl.dropbox.com/u/51850113/RPSGamePlay.zip

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  • links for 2011-02-09

    - by Bob Rhubart
    Tech Cast Live - Java and Oracle, One Year Later - February 15th 10AM PST (Oracle Technology Network Blog (aka TechBlog)) (tags: ping.fm) The impact of IT decisions on organizational culture - O'Reilly Radar "While I believe we recognize the limiting qualities of IT decisions, I'd suggest we've insufficiently studied the degree to which those decisions in aggregate can have a large influence on organizational culture." - Jonathan Reichental, Ph.D. (tags: ITgovernance organizationalculture enterprisearchitecture) Women "computers" of World War II - Boing Boing "Before it came to mean laptops, PCs, or even room-sized machines, "computer" was what you called a person who did mathematical calculations for a living. That job was vitally important during World War II. And, like many vital jobs on the homefront, it was turned over to women..." (tags: computers history worldwar2) InfoQ: Book Excerpt and Interview: 100 SOA Questions Asked and Answered A new "100 SOA Questions Asked and Answered " book by Kerrie Holley and Ali Arsanjani provides a deep insight into SOA covering a wide spectrum of topics from SOA basics to its business and organizational impact, to SOA methods and architecture to SOA future. InfoQ spoke with Kerrie Holley and Ali Arsanjani about their book. (tags: ping.fm) @myfear: GlassFish City - Another view onto your favorite application server Oracle ACE Director Markus Eisele runs GlassFish through CodeCity. (tags: oracle otn oracleace glassfish codecity) The Ron Batra Blog: Technology Whispers: Upcoming Presentations Oracle ACE Director Ron Batra shares details on upcoming presentations at OAUG events in the US and Dubai. (tags: oaug c11 oracle otn oracleace) Free ADF Training Event in the UK (Grant Ronald's Blog) Gobsmack survivor Grant Ronald with the details on an Oracle ADF training session he'll conduct on 11 May 2011 at the UK Oracle office in Reading. (tags: oracle otn adf) Java Spotlight Episode 16 - Richar Bair - The Java Spotlight Podcast The latest Java Spotlight podcast features an interview with Java Client Architect Richar Bair. (tags: oracle java podcast) Stewart Bryson: OBIEE 11g Migrations "[Rittman Mead's] Mark and Venkat have covered OBIEE migration methodologies in the past (see here, here and here), but I decided to throw my hat in the ring on the subject, as I had to develop a methodology for a client recently and wanted to share my experiences." - Stewart Bryson (tags: oracle otn obiee businessintelligence) Dr. Chris Harding: The golden thread of interoperability | Open Group Blog "There are so many things going on at every Conference by The Open Group that it is impossible to keep track of all of them, and this week’s Conference in San Diego, California, is no exception. The main themes are Cybersecurity, Enterprise Architecture, SOA and Cloud Computing." - Dr. Chris Harding (tags: entarch soa interoperability cloud) Marc Kelderman: OSB: Creating an Asynchronous / Fire-Forget WebService Call Creating a fire-and-forget call via OSB is simple, according to solution architect Marc Kelderman. "The trick is to send NO response back to the caller, only an HTTP response code, 200 or any other." (tags: oracle otn servicebus)

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  • If unexpected database changes cause you problems – we can help!

    - by Chris Smith
    Have you ever been surprised by an unexpected difference between you database environments? Have you ever found that your Staging database is not the same as your Production database, even though it was the week before? Has an emergency hotfix suddenly appeared in Production over the weekend without your knowledge? Has your client secretly added a couple of indices to their local version of the database to aid performance? Worse still, has a developer ever accidently run a SQL script against the wrong database without noticing their mistake? If you’ve answered “Yes” to any of the above questions then you’ve suffered from ‘drift’. Database drift is where the state of a database (schema, particularly) has moved away from its expected or official state over time. The upshot is that the database is in an unknown or poorly-understood state. Even if these unexpected changes are not destructive, drift can be a big problem when it’s time to release a new version of the database. A deployment to a target database in an unexpected state can error and fail, potentially delaying a vital, time-sensitive update. A big issue with drift is that it can be hard to spot and it can be even harder to determine its provenance. So, before you can deal with an issue caused by drift, you’ll need to know exactly what change has been made, who made it, when they made it and why they made it. Those questions can take a lot of effort to answer. Then you actually need to decide what to do. Do you rollback the change because it was bad? Retrospectively apply it to the Staging environment because it is a required change? Or script the change into version control to get it back in line with your process? Red Gate’s Database Delivery Team have been talking to DBAs, database consultants and database developers to explore the problem of drift. We’ve started to get a really good idea of how big a problem it can be and what database professionals need to know and do, in order to deal with it.  It’s fair to say, we’re pretty excited at the prospect of creating a tool that will really help and we’ve got some great feedback on our initial ideas (see image below).   We’re now well underway with the development of our new drift-spotting product – SQL Lighthouse – and we hope to have a beta release out towards the end of July. What we really need is your help to shape the product into a great tool. So, if database drift is a problem that you’d like help solving and are interested in finding out more about our product, join our mailing list to register your interest in trying out the beta release. Subscribe to our mailing list

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  • SQL Azure and Trust Services

    - by BuckWoody
    Microsoft is working on a new Windows Azure service called “Trust Services”. Trust Services takes a certificate you upload and uses it to encrypt and decrypt sensitive data in the cloud. Of course, like any security service, there’s a bit more to it than that. I’ll give you a quick overview of how you can use this product to protect data you send to SQL Azure. The primary issue with storing data in the cloud is that you are in an environment that isn’t under your control – in fact, that’s the benefit of being in a distributed computing environment in the first place. On premises you’re able to encrypt data you don’t want anyone else to see, using various methods such as passwords (not very strong) or certificates (stronger). When you use a certificate, it’s vital that you create (or procure) and protect it yourself. When you store data remotely, regardless of IaaS, PaaS or SaaS, you don’t own the machines where the data lives. That means if you use a certificate from the cloud vendor to encrypt the data, you have to trust that the data won’t be accessed by the vendor. In some cases having a signed agreement with the vendor that they won’t access your data is sufficient, in other cases that doesn’t meet the requirements your system has for security. With the new Trust Services service, the basic process is that you use a Portal to create a Trust Server using policies and other controls. You place a X.509 Certificate you create or procure in that server. Using the Software development Kit (SDK), the developer has access to an Application Layer Encryption Framework to set fields of data they want to encrypt. From there, the data can be stored in SQL Azure as a standard field – only it is encrypted before it ever arrives. The portion of the client software that decrypts the data uses the same service, so the authenticated user sees the data if they are allowed to do so. The data remains encrypted “at rest”.  You can learn more about this product and check it out in the SQL Azure labs at Microsoft Codename "Trust Services"

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  • Oracle is Sponsoring LinuxCon Europe 2012

    - by Zeynep Koch
    Architecture is amazing in Barcelona but you will also be impressed with Oracle Linux sessions in LinuxCon Europe as well.  Oracle is one of the key sponsors in LinuxCon Europe and we have great sessions to show you why Oracle Linux is best for your "IT architecture"! We also have a booth where you can pick up latest Oracle Linux and Oracle VM DVD Kit and Virtualization for Dummies booklet. Don't forget to visit us at technology showcase Booth #19. Oracle Sessions at LinuxCon Europe 2012:  1. OCFS2: Status and Overview - Lenz Grimmer, Oracle Wednesday November 7, 2012 10:40am - 11:25am Venue: Diamant OCFS2, Oracle's general-purpose shared-disk cluster file system for Linux has come a long way since its development started in 2003. Distributed under the GPL and part of the mainline Linux Kernel, it is also included in Oracle Linux and plays a vital role in products like Oracle VM, Oracle RAC or E-Business Suite. This presentation will provide a general technical overview as well as an update on the latest developments. Attendees will learn about the features and improvements that set OCFS2 apart from other Linux-based cluster file systems, including: Heartbeat implementation: global vs. local heartbeats Storage optimizations: Extent-based Allocations, Hole punching, Reflinks 2. Status of Linux Tracing - Elena Zannoni, Oracle Wednesday November 7, 2012 11:35am - 12:20am Venue: Diamant There have been many developments recently in the Linux tracing area. The tracing infrastructure in the kernel is getting more robust, with  the recent introduction of uprobes to allow the implementation of user  space tracing, and new features of perf. There are many tracing tools to choose from, including the newest kid on the block, DTrace for Linux.  This talk will take the audience through the main tracing facilities  available today whether more tightly integrated with the kernel code, or maintained stand alone. 3. MySQL Security Model and Pluggable Authentication - Kristofer Pettersson, Oracle Wednesday November 7, 2012 1:50pm - 2:35pm Venue: Diamant With an increasing security awareness among web and cloud developers, knowing how to secure your database from unauthorized or malicious access has become important. This talk explains the MySQL security model, pluggable authentication, new auditing features and rounds off with some pointers on how to securely integrate your database into your Linux web stack. We look forward to seeing you in Barcelona, Spain on November 5-9, 2012. Register today 

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  • Oracle went back to school !....

    - by Cristina Ciocoiu
    I am Georgiana, Contracts Manager for Oracle University and Advanced Customer Services in Romania. I started working for Oracle for 4 years ago as a Contracts Specialist. Two years ago I became a manager of a team of 9 Contracts Specialists. On a sunny day in March some members of my team visited the students of the Academy of Economic Studies, accompanied by Recruitment colleagues. This was part of a new initiative to raise awareness on career opportunities at Oracle. We spent approximately 2 hours illustrating and explaining different aspects of the day-to-day activities of an Oracle Contracts Specialist to the future graduates of the Academy. Role Play Since a role play is worth 1000 job descriptions, the audience witnessed an entertaining performance on the contracting process from the phase of the negotiation with the customer to actual signing of the contract. The main focus was on the role of Contracts Specialist liaising with all the groups involved and ensuring that the contract is compliant with Oracle policies while generating the expected revenue. However, the team took other roles as well i.e. Sales Representative, Customer, Business Approver and Lawyer to demonstrate their role in the process. As each of these roles only have a small slice of the big pie, it is vital to understand what happens before and after you come on stage as a Contract Specialist. Contracts Specialist Being a Contracts Specialist goes beyond simply knowing what policies apply, it means understanding Oracle’s core business model, understanding customers’ requests and addressing them in the most effective way. The job also involves connecting smaller teams that are often geographically dispersed across multiple regions so that they become a bigger, stronger and successful team. You are the expert in this key position that can facilitate the closing of a deal or stop it from happening if the risk is too high. The role play provided insights on both. Why I love this job Events of this kind are sometimes just as useful for the “recruiters” as for the “recruits”. For me, as a presenter, it was an excellent opportunity to think about the many reasons why I love what I do in the Contracts department every day and to share this with the students. I wanted to explain to the audience, who are still considering education and career possibilities, that what we do in Contracts DOES make a difference. You have the power to achieve targets that you did not think reachable before. Working in the dynamic Oracle environment shapes you as a person and there is a lot to take away from this experience. Looking back to my years in the Academy (I graduated from the Academy myself), I wish I could have listened to more people talking about their great jobs and about how I could get there. If those were Oracle people I might have been writing this article sooner. J If you are interested to join the Contracts team please click here for more information or contact lavinia.protopopescu-AT-oracle-DOT-com. You can find all openings in Romania via http://campus.oracle.com

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  • Harnessing Business Events for Predictive Decision Making - part 1 / 3

    - by Sanjeev Sharma
    Businesses have long relied on data mining to elicit patterns and forecast future demand and supply trends. Improvements in computing hardware, specifically storage and compute capacity, have significantly enhanced the ability to store and analyze mountains of data in ever shrinking time-frames. Nevertheless, the reality is that data growth is outpacing storage capacity by a factor of two and computing power is still very much bounded by Moore's Law, doubling only every 18 months.Faced with this data explosion, businesses are exploring means to develop human brain-like capabilities in their decision systems (including BI and Analytics) to make sense of the data storm, in other words business events, in real-time and respond pro-actively rather than re-actively. It is more like having a little bit of the right information just a little bit before hand than having all of the right information after the fact. To appreciate this thought better let's first understand the workings of the human brain.Neuroscience research has revealed that the human brain is predictive in nature and that talent is nothing more than exceptional predictive ability. The cerebral-cortex, part of the human brain responsible for cognition, thought, language etc., comprises of five layers. The lowest layer in the hierarchy is responsible for sensory perception i.e. discrete, detail-oriented tasks whereas each of the above layers increasingly focused on assembling higher-order conceptual models. Information flows both up and down the layered memory hierarchy. This allows the conceptual mental-models to be refined over-time through experience and repetition. Secondly, and more importantly, the top-layers are able to prime the lower layers to anticipate certain events based on the existing mental-models thereby giving the brain a predictive ability. In a way the human brain develops a "memory of the future", some sort of an anticipatory thinking which let's it predict based on occurrence of events in real-time. A higher order of predictive ability stems from being able to recognize the lack of certain events. For instance, it is one thing to recognize the beats in a music track and another to detect beats that were missed, which involves a higher order predictive ability.Existing decision systems analyze historical data to identify patterns and use statistical forecasting techniques to drive planning. They are similar to the human-brain in that they employ business rules very much like mental-models to chunk and classify information. However unlike the human brain existing decision systems are unable to evolve these rules automatically (AI still best suited for highly specific tasks) and  predict the future based on real-time business events. Mistake me not,  existing decision systems remain vital to driving long-term and broader business planning. For instance, a telco will still rely on BI and Analytics software to plan promotions and optimize inventory but tap into business events enabled predictive insight to identify specifically which customers are likely to churn and engage with them pro-actively. In the next post, i will depict the technology components that enable businesses to harness real-time events and drive predictive decision making.

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  • The Use-Case Driven Approach to Change Management

    - by Lauren Clark
    In the third entry of the series on OUM and PMI’s Pulse of the Profession, we took a look at the continued importance of change management and risk management. The topic of change management and OUM’s use-case driven approach has come up in few recent conversations. So I thought I would jot down a few thoughts on how the use-case driven approach aids a project team in managing the project’s scope. The use-case model is one of several tools in OUM that is used to establish and manage the project's scope.  Because a use-case model can be understood by both business and IT project team members, it can serve as a bridge for ongoing collaboration as well as a visual diagram that encapsulates all agreed-upon functionality. This makes it a vital artifact in identifying changes to the project’s scope. Here are some of the primary benefits of using the use-case model as part of the effort for establishing and managing project scope: The use-case model quickly communicates scope in a straightforward manner. All project stakeholders can have a common foundation for the decisions regarding architecture and design and how they relate to the project's objectives. Once agreed upon, the model can be put under change control and any updates to the model can then be quickly identified as potentially affecting the project’s scope.  Changes requested or discovered later in the project can be analyzed objectively for their impact on project's budget, resources and schedule. A modular foundation for the design of the software solution can be established in Elaboration.  This permits work to be divided up effectively and executed in so that the most important and riskiest use-cases can be tackled early in the project. The use-case model helps the team make informed decisions about implementation priorities, which allows effective allocation of limited project resources.  This is very helpful in not only managing scope, but in doing iterative and incremental planning which relies heavily on the ability to identify project priorities. Bottom line is that the use-case model gives the project team solid understanding of scope early in the project.  Combine this understanding with effective project management and communication and you have an effective tool for reducing the risk of overruns in budget and/or time due to out of control scope changes. Now that you’ve had a chance to read these thoughts on the use-case model and project scope, please let me know your feedback based on your experience.

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  • Impatient Customers Make Flawless Service Mission Critical for Midsize Companies

    - by Richard Lefebvre
    At times, I can be an impatient customer. But I’m not alone. Research by The Social Habit shows that among customers who contact a brand, product, or company through social media for support, 32% expect a response within 30 minutes and 42% expect a response within 60 minutes! 70% of respondents to another study expected their complaints to be addressed within 24 hours, irrespective of how they contacted the company. I was intrigued when I read a recent blog post by David Vap, Group Vice President of Product Development for Oracle Service Cloud. It’s about “Three Secrets to Innovation” in customer service. In David’s words: 1) Focus on making what’s hard simple 2) Solve real problems for real people 3) Don’t just spin a good vision. Do something about it  I believe midsize companies have a leg up in delivering on these three points, mainly because they have no other choice. How can you grow a business without listening to your customers and providing flawless service? Big companies are often weighed down by customer service practices that have been churning in bureaucracy for years or even decades. When the all-in-one printer/fax/scanner I bought my wife for Christmas (call me a romantic) failed after sixty days, I wasted hours of my time navigating the big brand manufacturer’s complex support and contact policies only to be offered a refurbished replacement after I shipped mine back to them. There was not a happy ending. Let's just say my wife still doesn't have a printer.  Young midsize companies need to innovate to grow. Established midsize company brands need to innovate to survive and reach the next level. Midsize Customer Case Study: The Boston Globe The Boston Globe, established in 1872 and the winner of 22 Pulitzer Prizes, is fighting the prevailing decline in the newspaper industry. Businessman John Henry invested in the Globe in 2013 because he, “…believes deeply in the future of this great community, and the Globe should play a vital role in determining that future”. How well the paper executes on its bold new strategy is truly mission critical—a matter of life or death for an industry icon. This customer case study tells how Oracle’s Service Cloud is helping The Boston Globe “do something about” and not just “spin” it’s strategy and vision via improved customer service. For example, Oracle RightNow Chat Cloud Service is now the preferred support channel for its online environments. The average e-mail or phone call can take three to four minutes to complete while the average chat is only 30 to 40 seconds. It’s a great example of one company leveraging technology to make things simpler to solve real problems for real people. Related: Oracle Cloud Service a leader in The Forrester Wave™: Customer Service Solutions For Small And Midsize Teams, Q2 2014

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  • Will Online Learning Save Higher Education (and does it need saving)?

    - by user739873
    A lot (an awful lot) of education industry rag real estate has been devoted to the topics of online learning, MOOC’s, Udacity, edX, etc., etc. and to the uninitiated you’d think that the education equivalent of the cure for cancer had been discovered. There are certainly skeptics (whose voice is usually swiftly trampled upon by the masses) who feel we could over steer and damage or destroy something vital to teaching and learning (i.e. the classroom experience and direct interaction with human beings known as instructors), but for the most part prevailing opinion seems to be that online learning will take over the world and that higher education will never be the same. Now I’m sure that since you all know I work for a technology company you think I’m going to come down hard on the side of online learning proselytizers. Yes, I do believe that this revolution can and will provide access to massive numbers of individuals that either couldn’t afford (from a fiscal or time perspective) a traditional education, and that in some cases the online modality will actually be an improvement over certain traditional forms (such as courses taught by an adjunct or teaching assistant that has no business being a teacher). But I think several things need immediate attention or we’re likely to get so caught up in the delivery that we miss some of the real issues (and opportunities) around online learning. First and foremost, we’ve got to give some thought to how traditional information systems are going to accommodate thousands (possibly hundreds of thousands) of individual students each taking courses from many, many different “deliverers” with an expectation that successful completion of these courses will result in credit at many or most institutions. There’s also a huge opportunity to refine the delivery platform (no, LMS is not a commodity when you are talking about online delivery being your sole mode of operation) as well as the course itself by mining all kinds of data from the interactions that the students have with the material each time they take it. Social data analytics tools will be key in achieving this goal. What about accreditation (badging or competencies vs. traditional degrees)? And again, will the information systems in place today adapt to changes in this area fast enough? The type of scale that this shift in learning could drive has the potential to abruptly overwhelm just about every system in place today in higher education. I would like to (with a not so gentle reminder) refer you back to a blog entry I wrote when I first stepped into my current role at Oracle in which I talked about how higher ed needs an “Oracle” more than at any other time in it’s evolution (despite the somewhat mercantilist reputation it has in some circles). There just aren’t that many organizations that can deliver the kinds of solutions “at scale” that this brave new world of online education will demand. The future may be closer than we think. Cole

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  • Them and us

    - by Plip
    As much as we try and create inclusive societies throughout the globe time and time again we revert to our tribal and clan origins back in the distant past, be those line split across the obvious like  Nationality, Religion or even the Football teams we follow. Microsoft to me has always been a “them”. I was always on the outside looking in, free to say as I wished and have an external objective viewpoint. Now, after my first week (well four days but who’s counting) Microsoft is an “us” for me. So when I look up in the Atrium of Building 1 at Microsoft’s UK headquarters I see banners like the one above and I already genuinely feel a part of this much bigger community. I looked up at that and I felt a sense of pride to be part of something bigger, something which is out there touching peoples lives everywhere (for the good and the bad). My objectivity has made me who I am today. I’m open to other ideas and concepts, I’ve worked hard to be understanding across the board be it from technology through to cultural differences in my life and it’s vital to me that I preserve that so I now have to learn how I balance the “them” of Microsoft to the “us” of Microsoft and maintain the objectivity. It’s my job to advise people on the best way to do things, which won’t always mean “Use Microsoft Technology X”, sometimes it’ll be my responsibility to say “Don’t use Microsoft Technology X”. My first and foremost responsibility is to the customer, to give them the best advice that I can and I want to maintain that. Yeah, I’m sure I’ll be tarred by some as a Microsoft guy, for many years I’ve had just that, but those out there in the non Microsoft communities I’ve engaged in I think know that I’m the first to say when I think something is a bit naff. So, here’s my ask to you ‘the community’. Keep me honest. If I start to sound like a fanboi I want you to find me and give me a slap. It’s all too easy to forget reality sometimes and I want to make sure I stay well and truly routed in that reality. Also, no matter how much I embed myself within Microsoft I fear I will never understand Microsoft’s marketing team. In the Gents just under the WP7 banner shown above I was faced with this. Draw your own conclusions on what it’s message is.

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  • WebCenter Customer Spotlight: SICE

    - by me
    Author: Peter Reiser - Social Business Evangelist, Oracle WebCenter  Solution SummarySociedad Ibérica de Construcciones Eléctricas, S.A. (SICE) is a Spanish company specializes in engineering and technology integration for intelligent transport systems and environmental control systems. They had a large quantity of engineering and environmental planning documents  which they wanted to manage, classify and integrate with their existing enterprise resource planning (ERP) system. SICE adapted  Oracle WebCenter Content to classify and manage more than 30 different types, defined a security plan to ensure the integrity and recovery of various document types and integrated the document management solution with SICE’s third-party enterprise resource planning (ERP) system. SICE  accelerated time to market for all projects, minimized time required to identify and recover documents  and achieved greater efficiency in all operations. Company Overview Created in 1921, Sociedad Ibérica de Construcciones Eléctricas, S.A. (SICE) currently specializes in engineering and technology integration for intelligent transport systems and environmental control systems. It has more than 2,500 employees, with operations in Spain and various locations in Latin America, the United States, Africa, and Australia. Business Challenges They had a large quantity of engineering and environmental planning documents generated in research and projects which they wanted to manage, classify and integrate with their existing enterprise resource planning (ERP) system. Solution Deployed SICE worked with the Oracle Partner ABAST Solutions to evaluate and choose the best document management system, ultimately selecting Oracle WebCenter Content over other options including  Documentum, SharePoint, OpenText, and Alfresco.They adapted Oracle WebCenter Content to classify and manage more than 30 different types, defined a security plan to ensure the integrity and recovery of various document types and integrated the document management solution  with SICE’s third-party enterprise resource planning (ERP) system to accelerate incorporation with the documentation system and ensure integrity ERP system data. Business Results SICE  accelerated time to market for all projects by releasing reports and information that support and validate engineering projects, stored all documents in a single repository with organizationwide accessibility, minimizing time required to identify and recover documents needed for reports to initiate and execute engineering and building projects. Overall they achieved greater efficiency in all operations, including technical and impact report development and construction documentation management. “The correct and efficient management of information is vital to our environmental management activity. Oracle WebCenter Content  serves as a basis for knowledge management practices, with the objective of adding greater value to everything that we do.” Manuel Delgado, IT Project Engineering, Sociedad Ibérica de Construcciones Eléctricas, S.A Additional Information SICE Customer Snapshot Oracle WebCenter Content

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  • Focusing on Mobile @ Oracle OpenWorld

    - by Carlos Chang
    Plenty of exciting trends in the industry today: Cloud, Big Data, Mobile, etc. The first two are amazing of course, but for me, it's mobile, mobile and... MOBILE.   Why? Think back to the mozilla browser (Marc Andreessen's mozilla, not today's mozilla.org), Netscape and the nascent beginnings of the World Wide Web. Amazing times. Companies were just starting to set up their home pages, basic HTML, hyperlinks, images, ooooh, aaaah.  Yahoo! was *the* search engine back then. :-\   Anywhoo, I would pose that mobile today, we are in a similar junction. Sure, there's millions of apps on Apple's App Store and Google Play, but within the enterprise, it's just getting started. I'm talking about going beyond the simple, tactical apps such as calendaring, contacts or directory service lookup. And while mobile first a common mantra, I'm referring to mobile plus which includes and looks upon the whole enterprise holistically and adds new parameters, such as your GPS location, perhaps even your vital signs. (Apple's health kit?)  Everything is going mobile. Everything connected. But with the enterprise - scalability, security, integration, app management, user management, etc. Amazing times ahead. Ok, got that off my mind. Oracle OpenWorld 2014 - Going Mobile!  If you're coming to the big dance, I've highlighted some key mobile sessions below. And if you see me around, and there's a bar within reach, high five me for a beer. I mean, if you read this far, and didn't already jump to the list below, I think you deserve one.   Cheers!  Monday, 9/29/14 at 10:15 AM - General Session: Time for You to Rethink Mobile? Oracle Mobile Strategy and Roadmap Tuesday, 9/30/14 @ 12:00 PM; MW3020 - Develop and Deploy Mobile Applications with Oracle’s Mobile Wednesday, 10/1/2014 @10:15 AM; MW 3022 Introduction to Oracle Mobile Application Framework Wednesday, 10/1/2014 @11:30 AM Accelerate Enterprise Mobility with Oracle Mobile Cloud Service Click here to view the complete Focus on Mobile sessions at this years Oracle OpenWorld 2014, and don't forget to follow @OracleMobile on Twitter. 

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  • WebCenter Customer Spotlight: Regency Centers Corporation

    - by me
    Author: Peter Reiser - Social Business Evangelist, Oracle WebCenter  Solution SummaryRegency Centers Corporation, based in Jacksonville, FL, is a leading national owner, operator, and developer of grocery-anchored and community shopping centers. Regency grew rapidly over much of the last decade. To keep up with the monthly and yearly administrative processes required to manage thousands of tenants, including reconciling yearly pass-through expenses, the customer upgraded to Oracle’s JD Edwards EnterpriseOne Version 9.0 and deployed Oracle WebCenter Imaging, Process Management and Oracle BI Publisher, to streamline invoice processing and reporting. Using Oracle WebCenter Imaging - Regency accelerated and improved vendor invoice accuracy  which increases process integrity by identifying potential duplicate bills while enabling rapid approval of electronic invoice documents. Company Overview Regency Centers Corporation, based in Jacksonville, FL,  is a leading national owner, operator, and developer of grocery-anchored and community shopping centers. The company owns 367 centers, totaling nearly 50 million square feet, located in top markets throughout the United States. Founded in 1963 and operating as a fully integrated real estate company, Regency is a qualified real estate investment trust that is self-administered and self-managed, operating from 17 regional offices around the country.  Business Challenges Ensure continued support of vital business applications that drive the real estate developer’s key business processes, including property management and tenant payment processing Streamline year-end expense recognition and calculation, enabling faster tenant billing Move to a Web-based platform to deliver greater mobility and convenience to employees Minimize system customizations to reduce IT management costs and burden moving forward Solution DeployedRecency Centers Corporation worked with the  Oracle Partner ICS to upgrade to Oracle’s JD Edwards EnterpriseOne Version 9.0, migrating to a more user-friendly, Web-based platform and realizing numerous new efficiencies in property management and tenant payment processing. They accelerated and improved vendor invoice accuracy with Oracle WebCenter Imaging, which increases process integrity by identifying potential duplicate bills while enabling rapid approval of electronic invoice documents. Business Results Enabled faster and more accurate tenant billing for year-end expenses, accelerating collections of millions of dollars in revenue Gained full audit and drill-down capabilities that facilitate understanding various aspects of calculations for expense participation generation Increases process integrity by identifying potential duplicate bills while enabling rapid approval of electronic invoice documents Helped to ensure on-time payments to hundreds of vendors, including contractors and utilities "We have realized numerous efficiencies with Oracle’s JD Edwards EnterpriseOne 9.0, particularly around tenant billings. It accelerates our year-end expense reconciliation process and enables us to create and process billings more quickly.” James Chiang, Vice President of Real Estate Accounting Regency Centers Corporation Additional Information Regency Centers Corporation Customer Snapshot Oracle WebCenter Imaging JD Edwards EnterpriseOne Financials 9.0 JD Edwards EnterpriseOne Project Costing JD Edwards EnterpiseOne Real Estate Management Oracle Business Intelligence Publisher Oracle Essbase

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  • Alert: It is No Longer 1982, So Why is CRM Still There?

    - by Mike Stiles
    Hot off the heels of Oracle’s recent LinkedIn integration announcement and Oracle Marketing Cloud Interact 2014, the Oracle Social Cloud is preparing for another big event, the CRM Evolution conference and exhibition in NYC. The role of social channels in customer engagement continues to grow, and social customer engagement will be a significant theme at the conference. According to Paul Greenberg, CRM Evolution Conference Chair, author, and Managing Principal at The 56 Group, social channels have become so pervasive that there is no longer a clear reason to make a distinction between “social CRM” and traditional CRM systems. Why not? Because social is a communication hub every bit as vital and used as the phone or email. What makes social different is that if you think of it as a phone, it’s a party line. That means customer interactions are far from secret, and social connections are listening in by the hundreds, hearing whether their friend is having a positive or negative experience with your brand. According to a Mention.com study, 76% of brand mentions are neutral, neither positive nor negative. These mentions fail to get much notice. So think what that means about the remaining 24% of mentions. They’re standing out, because a verdict, about you, is being rendered in them, usually with emotion. Suddenly, where the R of CRM has been lip service and somewhat expendable in the past, “relationship” takes on new meaning, seriousness, and urgency. Remarkably, legions of brands still approach CRM as if it were 1982. Today, brands must provide customer experiences the customer actually likes (how dare they expect such things). They must intimately know not only their customers, but each customer, because technology now makes personalized experiences possible. That’s why the Oracle Social Cloud has been so mission-oriented about seamlessly integrating social with sales, marketing and customer service interactions so the enterprise can have an actionable 360-degree view of the customer. It’s the key to that customer-centricity we hear so much about these days. If you’re attending CRM Evolution, Chris Moody, Director of Product Marketing for the Oracle Marketing Cloud, will show you how unified customer experiences and enhanced customer centricity will help you attract and keep ideal customers and brand advocates (“The Pursuit of Customer-Centricity” Aug 19 at 2:45p ET) And Meg Bear, Group Vice President for the Oracle Social Cloud, will sit on a panel talking about “terms of engagement” and the ways tech can now enhance your interactions with customers (Aug 20 at 10a ET). If you can’t be there, we’ll be doing our live-tweeting thing from the @oraclesocial handle, so make sure you’re a faithful follower. You’ll notice NOBODY is writing about the wisdom of “company-centricity.” Now is the time to bring your customer relationship management into the socially connected age. @mikestilesPhoto: Sue Pizarro, freeimages.com

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