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  • Impatient Customers Make Flawless Service Mission Critical for Midsize Companies

    - by Richard Lefebvre
    At times, I can be an impatient customer. But I’m not alone. Research by The Social Habit shows that among customers who contact a brand, product, or company through social media for support, 32% expect a response within 30 minutes and 42% expect a response within 60 minutes! 70% of respondents to another study expected their complaints to be addressed within 24 hours, irrespective of how they contacted the company. I was intrigued when I read a recent blog post by David Vap, Group Vice President of Product Development for Oracle Service Cloud. It’s about “Three Secrets to Innovation” in customer service. In David’s words: 1) Focus on making what’s hard simple 2) Solve real problems for real people 3) Don’t just spin a good vision. Do something about it  I believe midsize companies have a leg up in delivering on these three points, mainly because they have no other choice. How can you grow a business without listening to your customers and providing flawless service? Big companies are often weighed down by customer service practices that have been churning in bureaucracy for years or even decades. When the all-in-one printer/fax/scanner I bought my wife for Christmas (call me a romantic) failed after sixty days, I wasted hours of my time navigating the big brand manufacturer’s complex support and contact policies only to be offered a refurbished replacement after I shipped mine back to them. There was not a happy ending. Let's just say my wife still doesn't have a printer.  Young midsize companies need to innovate to grow. Established midsize company brands need to innovate to survive and reach the next level. Midsize Customer Case Study: The Boston Globe The Boston Globe, established in 1872 and the winner of 22 Pulitzer Prizes, is fighting the prevailing decline in the newspaper industry. Businessman John Henry invested in the Globe in 2013 because he, “…believes deeply in the future of this great community, and the Globe should play a vital role in determining that future”. How well the paper executes on its bold new strategy is truly mission critical—a matter of life or death for an industry icon. This customer case study tells how Oracle’s Service Cloud is helping The Boston Globe “do something about” and not just “spin” it’s strategy and vision via improved customer service. For example, Oracle RightNow Chat Cloud Service is now the preferred support channel for its online environments. The average e-mail or phone call can take three to four minutes to complete while the average chat is only 30 to 40 seconds. It’s a great example of one company leveraging technology to make things simpler to solve real problems for real people. Related: Oracle Cloud Service a leader in The Forrester Wave™: Customer Service Solutions For Small And Midsize Teams, Q2 2014

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  • Social Networks & the Cloud

    - by kellsey.ruppel
    It’s no secret that millions of people are connected to the Internet. And it also probably doesn’t come as a surprise that a lot of those people are connected on social networking sites.  Social networks have become an excellent platform for sharing and communication that reflects real world relationships and they play a major part in the everyday lives of many people. Facebook, Twitter, Pinterest, LinkedIn, Google+ and hundreds of others have transformed the way we interact and communicate with one another. Social networks are becoming more than just an online gathering of friends. They are becoming a destination for ideation, e-commerce, and marketing. But it doesn’t just stop there. Some organizations are utilizing social networks internally, integrated with their business applications and processes and the possibility of social media and cloud integration is compelling. Forrester alone estimates enterprise cloud computing to grow to over $240 billion by 2020. It’s hard to find any current IT project today that is NOT considering cloud-based deployments. Security and quality of service concerns are no longer at the forefront; rather, it’s about focusing on the right mix of capabilities for the business. Cloud vs. On-Premise? Policies & governance models? Social in the cloud? Cloud’s increasing sophistication, security in applications, mobility, transaction processing and social capabilities make it an attractive way to manage information. And Oracle offers all of this through the Oracle Cloud and Oracle Social Network. Oracle Social Network is a secure private network that provides a broad range of social tools designed to capture and preserve information flowing between people, enterprise applications, and business processes. By connecting you with your most critical applications, Oracle Social Network provides contextual, real-time communication within and across enterprises. With Oracle Social Network, you and your teams have the tools you need to collaborate quickly and efficiently, while leveraging the organization’s collective expertise to make informed decisions and drive business forward. Oracle Social Network is available as part of a portfolio of application and platform services within the Oracle Cloud. Oracle Cloud offers self-service business applications delivered on an integrated development and deployment platform with tools to rapidly extend and create new services. Oracle Social Network is pre-integrated with the Fusion CRM Cloud Service and the Fusion HCM Cloud Service within the Oracle Cloud. Learn more how you can use Oracle Social Network to revolutionize how you create, understand, and achieve true value through enterprise social networking. And be sure to check out the follow sessions here at Oracle OpenWorld, where can learn more about Oracle Cloud and Oracle Social Network. Tuesday, Oct 2 – Oracle WebCenter’s Cloud Strategy: From Social and Platform Services to Mashups, 1:15pm - 2:15pm, Moscone West – 3001  Wednesday, Oct 3 – Oracle Social Network: Your Strategy for Socially Enabled Oracle Fusion Applications, 11:45am - 12:45pm, Moscone West – 3002/3004

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  • Unclaimed user group prizes, Live meeting on Monday, Next weeks UG, SQLRelay and more prizes

    - by Testas
      Hi Everyone Firstly I want to let you know that I finally found the LINQ book prize winners and the list of people at the bottom of this email are owed a LINQ book. This will be given out at next week’s UG meeting Live meeting with Carolyn Chau, Program Manager at Microsoft on Monday! It is very rare that we get the opportunity to have a Live meeting with a Program Manager in Redmond. Carolyn Chau will be presenting PowerView next Monday at 8pm. Live meeting details can be found on http://sqlserverfaq.com/events/388/Live-Meeting-on-SQL-Server-2012-PowerView-with-Carolyn-Chau-Principal-Program-Manager-in-the-Reporting-Services-in-association-with-SQLPASS-SQLServerFAQ-and-SQLBits.aspx Next week’s UG!! We welcome Mark Broadbent to Manchester next week where he will be presenting his session on SQL Server 2012 on Windows Core. We also hand out the unclaimed prizes. Register at http://sqlserverfaq.com/events/369/Thursday-night-meeting-at-BSS-with-Chris-TestaONeill-and-Mark-Broadbent.aspx Chris Webb is in Manchester!!! Chris Webb will be speaking at the Manchester SQL Server UG on 4th July. He will also be running his Real World Cube Design and Performance Tuning with Analysis Services between the 3rd – 5th July. If you want to attend then you can sign up at the link below http://www.technitrain.com/coursedetail.php?c=13&trackingcode=FAQ SQLRelay and a Special Prize and Jamie Thomson comes to Manchester!!!! SQLRelay takes place in Manchester on the 22nd. We have a special guest, after years of asking Jamie Thomson is coming to Manchester. The SSIS Junkie will be gracing us with his presence with a talk on SSIS 2012. Also we have a prize. Know a friend or colleague who would benefit from SQLRelay? Get them to register at www.sqlserverfaq.com and then register for the event http://sqlserverfaq.com/events/373/ALL-DAY-TUESDAY-EVENT-12-hours-of-SQL-Server-2012-at-the-SQLRelay-meeting-at-the-COOP-Manchester.aspx Then send an email to [email protected] with the subject of SQLFriend with the name of your friend. If you are both at the SQLRelay event on the day and your names are pulled out of the hat you will win a PASS 2011 DVD and your friend will win the “Best of PASS DVD 2011” worth  $1000 courtesy of SQLPASS. The draw will take place between 4.30pm – 5pm on the day. SQLBits feedback!!!!! Attended SQLBits? We really need to know your opinion. Please fill out the survey for the days you attended If you attended any of the days at SQLBits please can you all fill out the following survey http://www.sqlbits.com/SQLBitsX If you attended the Thursday Training day then please fill out the following survey: http://www.sqlbits.com/SQLBitsXThursday If you attended the Friday Deep Dives day then please fill out the following survey: http://www.sqlbits.com/SQLBitsXFriday If you attended the Saturday Community day then please fill out the following survey: http://www.sqlbits.com/SQLBitsXSaturday Thanks   Chris and Martin   LINQ BOOK winners Andrew Birds Chris Kennedy Dave Carpenter David Forrester Ian Ringrose James Cullen James Simpson Kevan Riley Kirsty Hunter Martin Bell Martin Croft Michael Docherty Naga Anand Ram Mangipudi Neal Atkinson Nick Colebourn Pavel Nefyodov Ralph Baines Rick Hibbert saad saleh Simon Enion Stan Venn Steve Powell Stuart Quinn

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  • WebCenter Marketing and Upcoming Events

    - by rituchhibber
    Events: Events: Date Event Name Location/Country October 30, 2012 ResCare Solves Content Lifecycle Challenges with Oracle WebCenter Webcast November 1, 2012 Paper Burying Your HR Processes? Dig Your Way Out With Oracle WebCenter! Webcast November 15, 2012 Social Business Thought Leader Webcast: Three Ways to Fix Your Broken Organization, featuring Christian Finn Webcast Marketing: Marketing: WebCenter Sites Sales eVite:Embrace the Base: Create an Exceptional Online Customer Experience with Oracle WebCenter Sites Directs recipients to the Connected Customer Experience Resource Center to see the latest demos, analyst reports, and customer webcasts promoting WebCenter Sites. For more information Click  here. WebCenter Social Business Thought Leaders Series: Digital Darwinism: How Brands Can Survive the Rapid Evolution of Society and TechnologyBrian Solis, Altimeter Group digital analyst and futuristDecember 13, 2012 10am PDTRegistration available soon, find other content from this speaker here. Webcast: WebCenter Sites for Applications: Disconnected Online Customer Experience? Connect it with Oracle WebCenter November 8, 2012  eVite | Registration Page WebCenter in Action Customer & Partner webcast series: Started earlier in FY13, a new webcast series featuring WebCenter customer deployments that are executed by a partner.The next webcast in the series will be November 14th:Los Angeles Department of Building & Safety Lowers Customer Service Costs with Oracle WebCenter Click here to learn more. OnDemand Webcast: ResCare Solves Content Lifecycle Challenges with Oracle WebCenterComplex documents must be created, assembled, reviewed, and tracked. To avoid fragmented, chaotic information processes, organizations must adopt an integrated set of strategies, standards, best practices, and technologies for managing information. Attend this webcast to learn how Oracle WebCenter has allowed ResCare to: solve content lifecycle challenges, reduce compliance and business risks and increase adoption of intranet as primary business communication tool. On-Demand Assets Date Event Name Location/Country On Demand Avoid Social Media Fatigue - Learn the 9 C’s of Customer Engagement, featuring Ray Wang, Principal Analyst and CEO, Constellation Research Webcast On Demand WebCenter in Action Series: Hitachi Data Systems Improves Global Web Experience with Oracle WebCenter, presented by Hitachi Data Systems and Lingotek. Webcast On Demand Managing Social Relationships for the Enterprise, featuring Jeremiah Owyang, Industry Analyst, Altimeter Group and Reggie Bradford, Vice President, Oracle Webcast On Demand Oracle’s Vision for the Social-Enabled Enterprise, presented by Mark Hurd, Thomas Kurian and Reggie Bradford Webcast On Demand WebCenter in Action Series: Qualcomm Provides a Seamless Experience for Customers with Oracle WebCenter, presented by Qualcomm and Keste. Webcast On Demand Social Business Thought Leaders Series: 6 Counterintuitive Best Practices for Social Collaboration Adoption, featuring John Brunswick, Oracle. Webcast On Demand Oracle WebCenter Connects Patients and Researchers in Cancer Control Mission, presented by Canadian Partnership Against Cancer and App-Systems Webcast On Demand Oracle WebCenter: Modernize, Aggregate and Extend Your Portals Webcast On Demand Top 10 Technology Trends Driving Business Innovation, featuring Andy Mulholland, CTO, Capgemini Webcast On Demand Ancestry.com Helps Families Uncover History with Oracl e WebCenter Webcast On Demand Organic Business Networks: Doing Business in a Hyper-Connected World, featuring Mike Fauscette, GVP, IDC Webcast On Demand Social Business and Innovation, featuring John Mancini, President, AIIM Webcast On Demand Do More with Oracle WebCenter: Expand Beyond Web Experience Management Webcast On Demand Race Against the Machine, featuring Andrew McAfee, author and principal scientist at MIT Webcast On Demand Introducing Oracle WebCenter Sites 11gR1: Transforming the Online Experience Webcast On Demand Mobile is the New Face of Engagement, featuring Ted Schadler, Vice President & Principal Analyst, Forrester Research Inc Webcast Analyst Report: IDC Research: Oracle Debuts New Release of Oracle WebCenter Sites.

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  • Bad Spot to Be In: Playing Catch-up with Mobile Advertising

    - by Mike Stiles
    You probably noticed, there’s a mass migration going on from online desktop/laptop usage to smartphone/tablet usage.  It’s an indicator of how we live our lives in the modern world: always on the go, with no intention of being disconnected while out there. Consequently, paid as it relates to mobile advertising is taking the social spotlight. eMarketer estimated that in 2013, US adults would spend about 2 hours, 21 minutes a day on mobile, not counting talking time. More people in the world own smartphones than own toothbrushes (bad news I suppose if you’re marketing toothpaste). They’re using those mobile devices to access social networks, consuming at least 17% of their mobile time on them. Frankly, you don’t need a deep dive into mobile usage stats to know what’s going on. Just look around you in any store, venue or coffee shop. It’s really obvious…our mobile devices are now where we “are,” so that’s where marketers can increasingly reach us. And it’s a smart place for them to do just that. Mobile devices can be viewed more and more as shopping facilitators. Usually when someone is on mobile, they are not in passive research mode. They are likely standing near a store or in front of a product, using their mobile to seek reassurance that buying that product is the right move. They are the hottest of hot prospects. Consider that 4 out of 5 consumers use smartphones to shop, 52% of Americans use mobile devices for in-store for research, 70% of mobile searches lead to online action inside of an hour, and people that find you on mobile convert at almost 3x the rate as those that find you on desktop or laptop. But what are marketers doing? Enter statistics from Mary Meeker’s latest State of the Internet report. Common sense says you buy advertising where people are spending their eyeball time, right? But while mobile is 20% of media use and rising, the ad spend there is 4%. Conversely, while print usage is at 5% and falling, ad spend there is 19%. We all love nostalgia, but come on. There are reasons marketing dollar migration to mobile has not matched user migration, including the availability of mobile ad products and the ability to measure user response to mobile ads. But interesting things are happening now. First came Facebook’s mobile ad, which let app developers pay to get potential downloads. Then their mobile ad network was announced at F8, allowing marketers to target users across non-Facebook apps while leveraging the wealth of diverse data Facebook has on those users, a big deal since Nielsen has pointed out mobile apps make up 89% of the media time spent on mobile. Twitter has a similar play in motion with their MoPub acquisition. And now mobile deeplinks have arrived, which can take users straight to sub-pages of mobile apps for a faster, more direct shopper/researcher user experience. The sooner the gratification, the smoother and faster the conversion. To be clear, growth in mobile ad spending is well underway. After posting $13.1 billion in 2013, Gartner expects global mobile ad spending to reach $18 billion this year, then go to $41.9 billion by 2017. Cheap smartphones and data plans are spreading worldwide, further fueling the shift to mobile. Mobile usage in India alone should grow 400% by 2018. And, of course, there’s the famous statistic that mobile should overtake desktop Internet usage this year. How can we as marketers mess up this opportunity? Two ways. We could position ourselves in perpetual “catch-up” mode and keep spending ad dollars where the public used to be. And we could annoy mobile users with horrid old-school marketing practices. Two-thirds of users told Forrester they think interruptive in-app ads are more annoying than TV ads. Make sure your brand’s social marketing technology platform is delivering a crystal clear picture of your social connections so the mobile touch point is highly relevant, mobile optimized, and delivering real value and satisfying experiences. Otherwise, all we’ve done is find a new way to be unwanted. @mikestiles @oraclesocialPhoto: Kate Mallatratt, freeimages.com

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  • Announcing Oracle Knowledge 8.5: Even Superheroes Need Upgrades

    - by Richard Lefebvre
    It’s no secret that we like Iron Man here at Oracle. We've certainly got stuff in common: one of the world’s largest technology companies and one of the world’s strongest technology-driven superheroes. If you've seen the recent Iron Man movies, you might have even noticed some of our servers sitting in Tony Stark’s lab. Heck, our CEO made a cameo appearance in one of the movies. Yeah, we’re fans. Especially as Iron Man is a regular guy with some amazing technology – like us. But Like all great things even Superheroes need upgrades, whether it’s their suit, their car or their spacestation. Oracle certainly has its share of advanced technology.  For example, Oracle acquired InQuira in 2011 after years of watching the company advance the science of Knowledge Management.  And it was some extremely super technology.  At that time, Forrester’s Kate Leggett wrote about it in ‘Standalone Knowledge Management Is Dead With Oracle's Announcement To Acquire InQuira’ saying ‘Knowledge, accessible via web self-service or agent UIs, is a critical customer service component for industries fielding repetitive questions about policies, procedures, products, and solutions.’  One short sentence that amounts to a very tall order.  Since the acquisition our KM scientists have been hard at work in their labs. Today Oracle announced its first major knowledge management release since its acquisition of InQuira: Oracle Knowledge 8.5. We’ve put a massively-upgraded supersuit on our KM solution because we still have bad guys to fight. And we are very proud to say that we went way beyond our original plans. So what, exactly, did we do in Oracle Knowledge 8.5? We did what any high-tech super-scientist would do. We made Oracle Knowledge smarter, stronger and faster. First, we gave Oracle Knowledge a stronger heart: Certified on Oracle technologies, including Oracle WebLogic Server, Oracle Business Intelligence, Oracle Exadata Database Machine and Oracle Exalogic Elastic Cloud. Huge scaling and performance improvements. Then we gave it a better reach: Improved iConnect functionality that delivers contextualized knowledge directly into CRM applications. Better content acquisition support across disparate sources. Enhanced Language Support including Natural Language search support for 16 Languages. Enhanced Keyword Search for 23 authoring languages, as well as enhanced out-of-the-box industry ontologies covering 14 languages. And finally we made Oracle Knowledge ridiculously smarter: Improved Natural Language Search and a new Contextual Answer Delivery that understands the true intent of each inquiry to deliver the best possible answers. AnswerFlow for Guided Navigation & Answer Delivery, a new application for guided troubleshooting and answer delivery. Knowledge Analytics standardized on Oracle’s Business Intelligence Enterprise Edition. Knowledge Analytics Dashboards optimized search and content creation through targeted, actionable insights. A new three-level language model "Global - Language - Locale" that provides an improved search experience for organizations with a global footprint. We believe that Oracle Knowledge 8.5 is the most sophisticated KM solution in existence today and we’ve worked very hard to help it fulfill the promise of KM: empowering customers and employees with deep insights wherever they need them. We hope you agree it’s a suit worth wearing. We are continuing to invest in Knowledge Management as it continues to be especially relevant today with the enterprise push for peer collaboration, crowd-sourced wisdom, agile innovation, social interaction channels, applied real-time analytics, and personalization. In fact, we believe that Knowledge Management is a critical part of the Customer Experience portfolio for success. From empowering employee’s, to empowering customers, to gaining the insights from interactions across all channels, businesses today cannot efficiently scale their efforts, strengthen their customer relationships or achieve their growth goals without a solid Knowledge Management foundation to build from. And like every good superhero saga, we’re not even close to being finished. Next we are taking Oracle Knowledge into the Cloud. Yes, we’re thinking what you’re thinking: ROCKET BOOTS! Stay tuned for the next adventure… By Nav Chakravarti, Vice-President, Product Management, CRM Knowledge and previously the CTO of InQuira, a knowledge management company acquired by Oracle in 2011

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  • Announcing Oracle Knowledge 8.5: Even Superheroes Need Upgrades

    - by Chris Warner
    It’s no secret that we like Iron Man here at Oracle. We've certainly got stuff in common: one of the world’s largest technology companies and one of the world’s strongest technology-driven superheroes. If you've seen the recent Iron Man movies, you might have even noticed some of our servers sitting in Tony Stark’s lab. Heck, our CEO made a cameo appearance in one of the movies. Yeah, we’re fans. Especially as Iron Man is a regular guy with some amazing technology – like us. But Like all great things even Superheroes need upgrades, whether it’s their suit, their car or their spacestation. Oracle certainly has its share of advanced technology.  For example, Oracle acquired InQuira in 2011 after years of watching the company advance the science of Knowledge Management.  And it was some extremely super technology.  At that time, Forrester’s Kate Leggett wrote about it in ‘Standalone Knowledge Management Is Dead With Oracle's Announcement To Acquire InQuira’ saying ‘Knowledge, accessible via web self-service or agent UIs, is a critical customer service component for industries fielding repetitive questions about policies, procedures, products, and solutions.’  One short sentence that amounts to a very tall order.  Since the acquisition our KM scientists have been hard at work in their labs. Today Oracle announced its first major knowledge management release since its acquisition of InQuira: Oracle Knowledge 8.5. We’ve put a massively-upgraded supersuit on our KM solution because we still have bad guys to fight. And we are very proud to say that we went way beyond our original plans. So what, exactly, did we do in Oracle Knowledge 8.5? We did what any high-tech super-scientist would do. We made Oracle Knowledge smarter, stronger and faster. First, we gave Oracle Knowledge a stronger heart: Certified on Oracle technologies, including Oracle WebLogic Server, Oracle Business Intelligence, Oracle Exadata Database Machine and Oracle Exalogic Elastic Cloud. Huge scaling and performance improvements. Then we gave it a better reach: Improved iConnect functionality that delivers contextualized knowledge directly into CRM applications. Better content acquisition support across disparate sources. Enhanced Language Support including Natural Language search support for 16 Languages. Enhanced Keyword Search for 23 authoring languages, as well as enhanced out-of-the-box industry ontologies covering 14 languages. And finally we made Oracle Knowledge ridiculously smarter: Improved Natural Language Search and a new Contextual Answer Delivery that understands the true intent of each inquiry to deliver the best possible answers. AnswerFlow for Guided Navigation & Answer Delivery, a new application for guided troubleshooting and answer delivery. Knowledge Analytics standardized on Oracle’s Business Intelligence Enterprise Edition. Knowledge Analytics Dashboards optimized search and content creation through targeted, actionable insights. A new three-level language model "Global - Language - Locale" that provides an improved search experience for organizations with a global footprint. We believe that Oracle Knowledge 8.5 is the most sophisticated KM solution in existence today and we’ve worked very hard to help it fulfill the promise of KM: empowering customers and employees with deep insights wherever they need them. We hope you agree it’s a suit worth wearing. We are continuing to invest in Knowledge Management as it continues to be especially relevant today with the enterprise push for peer collaboration, crowd-sourced wisdom, agile innovation, social interaction channels, applied real-time analytics, and personalization. In fact, we believe that Knowledge Management is a critical part of the Customer Experience portfolio for success. From empowering employee’s, to empowering customers, to gaining the insights from interactions across all channels, businesses today cannot efficiently scale their efforts, strengthen their customer relationships or achieve their growth goals without a solid Knowledge Management foundation to build from. And like every good superhero saga, we’re not even close to being finished. Next we are taking Oracle Knowledge into the Cloud. Yes, we’re thinking what you’re thinking: ROCKET BOOTS! Stay tuned for the next adventure… By Nav Chakravarti, Vice-President, Product Management, CRM Knowledge and previously the CTO of InQuira, a knowledge management company acquired by Oracle in 2011. 

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  • Are Chief Digital Officers the Result of CMO/CIO Refusal to Change?

    - by Mike Stiles
    Apparently CDO no longer just stands for “Collateralized Debt Obligations.”  It stands for Chief Digital Officer. And they’re the ones who are supposed to answer the bat signal CEO’s are throwing into the sky, swoop in and POW! drive the transition of the enterprise to integrated digital systems. So imagine being a CMO or a CIO at such an enterprise and realizing it’s been determined that you are not the answer that’s needed. In fact, IntelligentHQ author Ashley Friedlein points out the very rise of the CDO is an admission of C-Suite failure to become savvy enough, quickly enough in modern technology. Is that fair? Despite the repeated drumbeat that CMO’s and CIO’s must enter a new era of cooperation and collaboration to enact the social-enabled enterprise, the verdict seems to be that if it’s happening at all, it’s not happening fast enough. Therefore, someone else is needed with the authority to make things happen. So who is this relatively new beast? Gartner VP David Willis says, “The Chief Digital Officer plays in the place where the enterprise meets the customer, where the revenue is generated, and the mission accomplished.” In other words, where the rubber meets the road. They aren’t just another “C” heading up a unit. They’re the CEO’s personal SWAT team, able to call the shots necessary across all units to affect what has become job one…customer experience. And what are the CMO’s and CIO’s doing while this is going on? Playing corporate games. Accenture reports 38% of CMOs say IT deliberately keeps them out of the loop, with 35% saying marketing’s needs aren’t a very high priority. 31% of CIOs say marketers don’t understand tech and regularly go around them for solutions. Fun! Meanwhile the CEO feels the need to bring in a parental figure to pull it all together. Gartner thinks 25% of all orgs will have a CDO by 2015 as CMO’s and particularly CIO’s (Peter Hinssen points out many CDO’s are coming “from anywhere but IT”) let the opportunity to be the agent of change their company needs slip away. Perhaps most interestingly, these CDO’s seem to be entering the picture already on the fast track. One consultancy counted 7 instances of a CDO moving into the CEO role, which, as this Wired article points out, is pretty astounding since nobody ever heard of the job a few years ago. And vendors are quickly figuring out that this is the person they need to be talking to inside the brand. The position isn’t without its critics. Forrester’s Martin Gill says the reaction from executives at some traditional companies to someone being brought in to be in charge of digital might be to wash their own hands of responsibility for all things digital – a risky maneuver given the pervasiveness of digital in business. They might not even be called Chief Digital Officers. They might be the Chief Customer Officer, Chief Experience Officer, etc. You can call them Twinkletoes if you want to, but essentially anyone who has the mandate direct from the CEO to enact modern technology changes not currently being championed by the CMO or CIO can be regarded as “boss.” @mikestiles @oraclesocialPhoto: freedigitalphotos.net

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  • What You Can Learn from the NFL Referee Lockout

    - by Christina McKeon
    American football is a lot like religion. The fans are devoted followers that take brand loyalty to a whole new level. These fans that worship their teams each week showed that they are powerful customers whose voice has an impact. Yesterday, these fans proved that their opinion could force the hand of a large and powerful institution. With a three-month NFL referee lockout that seemed like it was nowhere close to resolution, the Green Bay Packers and the Seattle Seahawks competed last Monday night. For those of you that might have been out of the news cycle the past few days, Green Bay lost the game due to a controversial call that many experts and analysts agree should have resulted in Green Bay winning the game. Outrage ensued. The NFL had pulled replacement referees from the high school ranks, and these replacements did not have the knowledge and experience to handle high intensity NFL games. Fans protested about their customer experience. Their anger-filled rants were heard in social media, in the headlines of newspapers, on radio, and on national TV. Suddenly, the NFL was moved to reach an agreement with the referees. That agreement was reached late in the night on Wednesday with many believing that the referees had the upper hand forcing the owners into submission. Some might argue that the referees benefited, not the fans. Since the fans wanted qualified and competent referees, I would say the fans did benefit. The referees are scheduled to return to the field this Sunday, so the fans got what they wanted. What can you learn from this negative customer experience? Customers are in control. NFL owners thought they were controlling this situation with the upper hand over referees. The owners figured out they weren’t in control when their fans reacted negatively. Customers can make or break you more now than ever before, which is why it is more important to connect with them, engage them in a personal manner, and create rewarding relationships. Protect your brand. Whether knowingly or unknowingly, the NFL put their brand and each team’s brand at risk with replacement referees. Think about each business decision you make, and how it may impact your brand at different points in time. A decision that results in a gain today could result in a larger loss down the road. Customer experience matters. The NFL likely foresaw declining revenues in ticket sales, merchandising, advertising, and other areas if the lockout continued. While fans primarily spoke with their minds in the days following the Green Bay debacle, their wallets would be the next things to speak. Customer experience directly affects your success and is one of the few areas where you can differentiate your business. What would you do if your brand got such negative attention? Would you be prepared to navigate such stormy waters? Would you be able to prevent such a fiasco? If you don’t have a good answer to these questions, consider joining us October 3-5, 2012 at the Oracle Customer Experience Summit in San Francisco. You’ll have the opportunity to learn even more about customer experience from industry experts such as best-selling author Seth Godin, Paul Hagen and Kerry Bodine from Forrester Research, Inc., George Kembel from the Stanford d.School, Bruce Temkin of The Temkin Group, and Gene Alvarez from Gartner Inc.. There will also be plenty of your peers and customer experience experts available for networking and discussions.

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  • Oracle ties social, CRM, analytics products to customer experience

    - by Richard Lefebvre
    Oracle will embark on a new product strategy that centers on customer experience management, an approach driven by the company’s many recent acquisitions.  The new approach, announced by the company Monday night, will be seen in an expansive suite that features familiar Oracle products -- such as its Fusion CRM platform -- and offerings the company recently gained through acquisitions, including FatWire, RightNow and Vitrue. Billed as Oracle Customer Experience (CX), the suite enables businesses to respond to a market centered on the customer experience, said Anthony Lye, the company’s senior vice president of CRM. Companies “are very aware their products are commoditizing,” Lye said in an interview last week, referring to how the Web and social media channels have empowered customers. Customer experiences start and mature outside of CRM, and applications today need to reflect that shift, Lye said. Businesses thus need to step away from a pure CRM model, he said. Oracle claims CX will improve customer experience management by connecting businesses with customers across Web sites and social channels. Companies can create a single, real-time view of the customer and use predictive analytics of interactions to strengthen the customer experience, Oracle said. “Companies have to connect with their customers wherever, whenever and however they want,” Lye said. “They have to know and understand their customer.” Lye promoted Oracle CX as a suite that will work across channels to complement the company’s applications. A new strategy has been “cooking” for years now, but the acquisitions Oracle has made over the past two years made the time right for a “unique collaboration,” Lye said. CX includes basic Oracle CRM solutions such as Siebel and the new Fusion Apps. It also includes the company’s MDM products, Enterprise Data Quality, Customer Hub and Product Hub. And the suite is rounded out by the services that Oracle recently bought, transactions that created or enhanced the company’s presence in social, marketing, e-commerce and customer service. For instance, FatWire provides tools for marketing. ATG focuses on e-commerce. And RightNow specializes in customer service. Two recent acquisitions -- Collective Intellect and Vitrue -- gave Oracle a seat at the social table. Collective Intellect is a social intelligence program, and Vitrue is a social marketing and engagement platform. Those acquisitions have yet to be finalized. Oracle hopes to eventually integrate the two social offerings, as well as most of the other services, into the CX suite. CX can integrate on Oracle’s standard middleware, and can give users a lower TCO by leveraging it as a single stack on premise or as a cloud solution. Lye deferred questions about the pricing of CX, and instead pitched Oracle’s ability to offer multiple customer experience solutions in one suite. Businesses have struggled with the complexity of infrastructure and modern services that communicate with customers, Lye said. “They’ve struggled to pull all these things together. We’ve done that,” he said. Stephen Powers, a research director at Forrester Research Inc. in Cambridge, Mass., said it’s not surprising for Oracle to offer the CX suite and a related customer experience strategy.  “They’ve got CRM, ATG, FatWire. Clearly, it’s been the strategy for them,” he said. But the challenge for Oracle, and for any other vendor that has gone on an “acquisition spree,” is to connect its many products, Powers said. “The portfolio has to be more than the parts. They’ve got to realize the efficiencies and value of having these pieces to tie them together,” he said. “The proof is in the pudding. Adobe has done a nice job in its space with the products they’ve got. Now, Oracle has got to show it has something.” Albert McKeon (SearchCRM) Published: 25 Jun 2012 : http://searchcrm.techtarget.com/news/2240158644/Oracle-ties-social-CRM-analytics-products-to-customer-experience

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  • Get Ready for Anytime, Anywhere Engagement

    - by Christie Flanagan
    Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Are you ready for 2015?  According to IDC, 2015 is the year when more users are projected to access the internet using mobile devices than with PC’s or other wired devices.  It’s no doubt that mobile devices are a critical means of communication today, and are on track to become increasingly more important in the coming years. However, device formats are so varied that delivering a mobile web experience that will engage site visitors and enhance your brand can be a daunting task. Solutions that empower organizations to easily extend their web presence to the mobile channel, while saving significant time and effort in managing mobile sites, are now essential in our ever connected mobile world. So what are some of the things organizations should look for in such a solution? Mobile device form factors, networks, protocols, and browsers vary widely, and reformatting web content for thousands of different device and software combinations is a prohibitive task. An effective mobile solution can make this process seamless by automatically formatting designated web content for mobile delivery.  By automatically detecting a site visitor’s device configuration, the selected web content can be sized and formatted for optimal display on that particular device. This can save tremendous time involved in building, formatting, and maintaining individual websites or mobile applications for different mobile devices. It’s not enough to simply support the thousands of different mobile device types that are out there. It’s also critical to make it easy for marketers and other business users to manage mobile sites and mobile content. Those responsible for maintaining an organization’s web and mobile experiences need the ability to edit content using rich text editor tools and then preview that content directly in the context of the mobile website and the traditional website, ideally from the same business user interface. Powerful capabilities such as these make managing the web experience for mobile devices easy, even with frequently changing content, across a multitude of different devices. This saves tremendous time involved in building, formatting, and maintaining individual websites or mobile applications for different mobile devices. When content or business needs change, the business user needs only to change site content once, and it is seamlessly deployed to the web and all mobile channels.Geo-location is another critical input to making the online experience engaging and relevant for web visitors who are increasingly mobile. A mobile solution should enable use of device GPS data to deliver location-based content and services to mobile website visitors. Organizations can provide mobile site visitors with location-sensitive search results, location-based offers and recommendations, integration of maps and directions into site content, and much more – all critical for meeting the needs of those on the go.To hear more about how mobile is changing the game, check out our recent webcast with Ted Schadler, Vice President, Principal Analyst, Forrester, where he discussed why mobile is the new face of engagement, or learn more about how to extend your web presence to the mobile channel with Oracle WebCenter Sites and Oracle WebCenter Sites Mobility Server.

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  • 4 Key Ingredients for the Cloud

    - by Kellsey Ruppel
    It's a short week here with the US Thanksgiving Holiday. So, before we put on our stretch pants and get ready to belly up to the dinner table for turkey, stuffing and mashed potatoes, let's spend a little time this week talking about the Cloud (kind of like the feathery whipped goodness that tops the infamous Thanksgiving pumpkin pie!) But before we dive into the Cloud, let's do a side by side comparison of the key ingredients for each. Cloud Whipped Cream  Application Integration  1 cup heavy cream  Security  1/4 cup sugar  Virtual I/O  1 teaspoon vanilla  Storage  Chilled Bowl It’s no secret that millions of people are connected to the Internet. And it also probably doesn’t come as a surprise that a lot of those people are connected on social networking sites.  Social networks have become an excellent platform for sharing and communication that reflects real world relationships and they play a major part in the everyday lives of many people. Facebook, Twitter, Pinterest, LinkedIn, Google+ and hundreds of others have transformed the way we interact and communicate with one another.Social networks are becoming more than just an online gathering of friends. They are becoming a destination for ideation, e-commerce, and marketing. But it doesn’t just stop there. Some organizations are utilizing social networks internally, integrated with their business applications and processes and the possibility of social media and cloud integration is compelling. Forrester alone estimates enterprise cloud computing to grow to over $240 billion by 2020. It’s hard to find any current IT project today that is NOT considering cloud-based deployments. Security and quality of service concerns are no longer at the forefront; rather, it’s about focusing on the right mix of capabilities for the business. Cloud vs. On-Premise? Policies & governance models? Social in the cloud? Cloud’s increasing sophistication, security in applications, mobility, transaction processing and social capabilities make it an attractive way to manage information. And Oracle offers all of this through the Oracle Cloud and Oracle Social Network. Oracle Social Network is a secure private network that provides a broad range of social tools designed to capture and preserve information flowing between people, enterprise applications, and business processes. By connecting you with your most critical applications, Oracle Social Network provides contextual, real-time communication within and across enterprises. With Oracle Social Network, you and your teams have the tools you need to collaborate quickly and efficiently, while leveraging the organization’s collective expertise to make informed decisions and drive business forward. Oracle Social Network is available as part of a portfolio of application and platform services within the Oracle Cloud. Oracle Cloud offers self-service business applications delivered on an integrated development and deployment platform with tools to rapidly extend and create new services. Oracle Social Network is pre-integrated with the Fusion CRM Cloud Service and the Fusion HCM Cloud Service within the Oracle Cloud. If you are looking for something to watch as you veg on the couch in a post-turkey dinner hangover, you might consider watching these how-to videos! And yes, it is perfectly ok to have that 2nd piece of pie

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  • Who is Jeremiah Owyang?

    - by Michael Hylton
    Q: What’s your current role and what career path brought you here? J.O.: I'm currently a partner and one of the founding team members at Altimeter Group.  I'm currently the Research Director, as well as wear the hat of Industry Analyst. Prior to joining Altimeter, I was an Industry Analyst at Forrester covering Social Computing, and before that, deployed and managed the social media program at Hitachi Data Systems in Santa Clara.  Around that time, I started a career blog called Web Strategy which focused on how companies were using the web to connect with customers --and never looked back. Q: As an industry analyst, what are you focused on these days? J.O.: There are three trends that I'm focused my research on at this time:  1) The Dynamic Customer Journey:  Individuals (both b2c and b2b) are given so many options in their sources of data, channels to choose from and screens to consume them on that we've found that at each given touchpoint there are 75 potential permutations.  Companies that can map this, then deliver information to individuals when they need it will have a competitive advantage and we want to find out who's doing this.  2) One of the sub themes that supports this trend is Social Performance.  Yesterday's social web was disparate engagement of humans, but the next phase will be data driven, and soon new technologies will emerge to help all those that are consuming, publishing, and engaging on the social web to be more efficient with their time through forms of automation.  As you might expect, this comes with upsides and downsides.  3) The Sentient World is our research theme that looks out the furthest as the world around us (even inanimate objects) become 'self aware' and are able to talk back to us via digital devices and beyond.  Big data, internet of things, mobile devices will all be this next set. Q: People cite that the line between work and life is getting more and more blurred. Do you see your personal life influencing your professional work? J.O.: The lines between our work and personal lives are dissolving, and this leads to a greater upside of being always connected and have deeper relationships with those that are not.  It also means a downside of society expectations that we're always around and available for colleagues, customers, and beyond.  In the future, a balance will be sought as we seek to achieve the goals of family, friends, work, and our own personal desires.  All of this is being ironically written at 430 am on a Sunday am.  Q: How can people keep up with what you’re working on? J.O.: A great question, thanks.  There are a few sources of information to find out, I'll lead with the first which is my blog at web-strategist.com.  A few times a week I'll publish my industry insights (hires, trends, forces, funding, M&A, business needs) as well as on twitter where I'll point to all the news that's fit to print @jowyang.  As my research reports go live (we publish them for all to read --called Open Research-- at no cost) they'll emerge on my blog, or checkout the research tab to find out more now.  http://www.web-strategist.com/blog/research/ Q: Recently, you’ve been working with us here at Oracle on something exciting coming up later this week. What’s on the horizon?  J.O.: Absolutely! This coming Thursday, September 13th, I’m doing a webcast with Oracle on “Managing Social Relationships for the Enterprise”. This is going to be a great discussion with Reggie Bradford, Senior Vice President of Product Development at Oracle and Christian Finn, Senior Director of Product Management for Oracle WebCenter. I’m looking forward to a great discussion around all those issues that so many companies are struggling with these days as they realize how much social media is impacting their business. It’s changing the way your customers and employees interact with your brand. Today it’s no longer a matter of when to become a social-enabled enterprise, but how to become a successful one. Q: You’ve been very actively pursued for media interviews and conference and company speaking engagements – anything you’d like to share to give us a sneak peak of what to expect on Thursday’s webcast?  J.O.: Below is a 15 minute video which encapsulates Altimeter’s themes on the Dynamic Customer Journey and the Sentient World. I’m really proud to have taken an active role in the first ever LeWeb outside of Paris. This one, which was featured in downtown London across the street from Westminster Abbey was sold out. If you’ve not heard of LeWeb, this is a global Internet conference hosted by Loic and Geraldine Le Meur, a power couple that stem from Paris but are also living in Silicon Valley, this is one of my favorite conferences to connect with brands, technology innovators, investors and friends. Altimeter was able to play a minor role in suggesting the theme for the event “Faster Than Real Time” which stems off previous LeWebs that focused on the “Real time web”. In this radical state, companies are able to anticipate the needs of their customers by using data, technology, and devices and deliver meaningful experiences before customers even know they need it. I explore two of three of Altimeter’s research themes, the Dynamic Customer Journey, and the Sentient World in my speech, but due to time, did not focus on Adaptive Organization.

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  • Limiting Audit Exposure and Managing Risk – Q&A and Follow-Up Conversation

    - by Tanu Sood
    Thanks to all who attended the live ISACA webcast on Limiting Audit Exposure and Managing Risk with Metrics-Driven Identity Analytics. We were really fortunate to have Don Sparks from ISACA moderate the webcast featuring Stuart Lincoln, Vice President, IT P&L Client Services, BNP Paribas, North America and Neil Gandhi, Principal Product Manager, Oracle Identity Analytics. Stuart’s insights given the team’s role in providing IT for P&L Client Services and his tremendous experience in identity management and establishing sustainable compliance programs were true value-add at yesterday’s webcast. And if you are a healthcare organization looking to solve your compliance and security challenges, we recommend you join us for a live webcast on Tuesday, November 29 at 10 am PT. The webcast will feature experts from Kaiser Permanente, PricewaterhouseCoopers and Oracle and the focus of the discussion will be around the compliance challenges a healthcare organization faces and best practices for tackling those. Here are the details: Healthcare IT News Webcast: Managing Risk and Enforcing Compliance in Healthcare with Identity Analytics Tuesday, November 29, 201110:00 a.m. PT / 1:00 p.m. ET Register Today The ISACA webcast replay is now available on-demand and the slides are also available for download. Since we didn’t have time to address all the questions we received during the live Q&A portion of the webcast, we have captured responses to the remaining questions here. Please continue to provide us your feedback and insights from your experience in deploying identity compliance solutions. Q. Can you please clarify the mechanism utilized to populate the Identity Warehouse from each individual application's access management function / files? A. Oracle Identity Analytics (OIA) supports direct imports from applications. Data collection is based on Extract, Transform and Load (ETL) that eliminates the need to write connectors to different applications. Oracle Identity Analytics’ import engine supports complex entitlement feeds saved as either text files or XML. The imports can be scheduled on a periodic basis or triggered as needed. If the applications are synchronized with a user provisioning solution like Oracle Identity Manager, Oracle Identity Analytics has a seamless integration to pull in data from Oracle Identity Manager. Q.  Can you provide a short summary of the new features in your latest release of Oracle Identity Analytics? A. Oracle recently announced availability of enhanced Oracle Identity Analytics. This release focused on easing the certification process by offering risk analytics driven certification, advanced certification screens, business centric views and significant improvement in performance including 3X faster data imports, 3X faster certification campaign generation and advanced auto-certification features, that  will allow organizations to improve user productivity by up to 80%. Closed-loop risk feedback and IT policy monitoring with Oracle Identity Manager, a leading user provisioning solution, allows for more accurate certification reviews. And, OIA's improved performance enables customers to scale compliance initiatives supporting millions of user entitlements across thousands of applications, whether on premise or in the cloud, without compromising speed or integrity. Q. Will ISACA grant a CPE credit for attending this ISACA-sponsored webinar today? A. From ISACA: Hello and thank you for your interest in the 2011 ISACA Webinar Program!  Unfortunately, there are no CPEs offered for this program, archived or live.  We will be looking into the feasibility of offering them in the future.  Q. Would you be able to use this to help manage licenses for software? That is to say - could it track software that is not used by a user, thus eliminating the software license? A. OIA’s integration with Oracle Identity Manager, a leading user provisioning solution, allows organizations to detect ghost accounts or unused accounts via account reconciliation. Based on company’s policies, this could trigger an automated workflow for account deletion or asking for further investigation. Closed-loop feedback between the two solutions would then allow visibility into the complete audit trail of when the account was detected, the action taken, by whom, when and the current status. Q. We have quarterly attestations and .xls mechanisms are not working. Once the identity data is correlated in Identity Analytics, do you then automate access certification? A. OIA’s identity warehouse analyzes and correlates identity data across various resources that allows OIA to determine a user’s risk profile, who the access review request should go to, along with all the relevant access details of the user. The access certification manager gets notification on what to review, when and the relevant data is presented in a business friendly screen. Based on the result of the access certification process, actions are triggered and results recorded and archived. Access review managers have visual risk indicators that also allow them to prioritize access certification tasks and efforts. Q. How does Oracle Identity Analytics work with Cloud Security? A. For enterprises looking to build their own cloud(s), Oracle offers a set of security services that cloud developers can leverage including Oracle Identity Analytics.  For enterprises looking to manage their compliance requirements but without hosting those in-house and instead having a hosting provider offer managed Identity Management services to the organizations, Oracle Identity Analytics can be leveraged much the same way as you’d in an on-premise (within the enterprise) environment. In fact, organizations today are leveraging Oracle Identity Analytics to manage identity compliance in both these ways. Q. Would you recommend this as a cost effective solution for a smaller organization with @ 2,500 users? A. The key return-on-investment (ROI) on Oracle Identity Analytics is derived from automating compliance processes thereby eliminating administrative overhead, minimizing errors, maintaining cost- and time-effective sustainable compliance processes and minimizing audit exposures and penalties.  Of course, there are other tangible benefits that are derived from an Oracle Identity Analytics implementation as outlined in the webcast. For a quantitative analysis of your requirements and potential ROI calculation, we recommend you refer to the Forrester Study on Total Economic Impact of Oracle Identity Analytics. For an in-person discussion, please email Richard Caldwell.

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  • Customer Engagement: Are Your Customers Engaged With Your Brands?

    - by Michael Snow
    Engaging Customers is Critical for Business Growth This week we'll be spending some time looking at Customer Engagement. We all have stories about how we try to engage our customers better than ever before.  We all know that successfully engaging customers is critical to an organization’s business success. We also know that engaging our customers is more challenging today than ever before. There is so much noise to compete with for getting anyone's attention. Over the last decade and a half we’ve watched as the online channel became a primary one for conducting our business and even managing our lives. And during this whole process or evolution, the customer journey has grown increasingly complex. Customers themselves have assumed increasing power and influence over the purchase process and for setting the tone and pace of the relationships they have with brands and you see the evidence of this in the really high expectations that customers have today. They expect brand experiences that are personalized and relevant -- In other words they want experiences that demonstrate that the brand understands their interests, preferences and past interactions with them. They also expect their experience with a brand and the community surrounding it to be social and interactive – it’s no longer acceptable to have a static, one-way dialogue with your customer base or to fail to connect your customers with fellow customers, or with your employees and partners. And on top of all this, customers expect us to deliver this rich and engaging, personalized and interactive experience, in a consistent way across a variety of channels including web, mobile and social channels or even offline venues such as in-store or via a call center. And as a result, we see that delivery on these expectations and successfully engaging your customers is a great challenge today. Customers expect a personal, engaging and consistent online customer experience. Today’s consumer expects to engage with your brand and the community surrounding it in an interactive and social way. Customers have come to expect a lot for the online customer experience.  ·        They expect it to be personal: o   Accessible:  - Regardless of my device  Via my existing online identities  o   Relevant:  Content that interests me  o   Customized:  To be able to tailor my online experience  ·        They expect it to be engaging: o   Social:  So I can share content with my social networks  o   Intuitive:  To easily find what I need   o   Interactive:  So I can interact with online communities And they expect it to be consistent across the online experience – so you better have your brand and information ducks in a row. These expectations are not only limited to your customers by any means. Your employees (and partners) are also expecting to be empowered with engagement tools across their internal and external communications and interactions with customers, partners and other employees. We had a great conversation with Ted Schadler from Forrester Research entitled: "Mobile is the New Face of Engagement" that is now available On-Demand. Take a look at all the webcasts available to watch from our Social Business Thought Leader Series. Social capabilities have become so pervasive and changed customers’ expectations for their online experiences. The days of one-direction communication with customers are at an end. Today’s customers expect to engage in a dialogue with your brand and the community surrounding it in an interactive and social way. You have at a very short window of opportunity to engage a customer before they go to another site in their pursuit of information, product, or services. In fact, customers who engage with brands via social media tend to spend more that customers who don’t, between 20% and 40% more.  And your customers are also increasingly influenced by their social networks too – 40% of consumers say they factor in Facebook recommendations when making purchasing decisions.  This means a few different things for today’s businesses. Incorporating forms of social interaction such as commenting or reviews as well as tightly integrating your online experience with your customers’ social networking experiences into the online customer experience are crucial for maintaining the eyeballs on your desired pages. --- Notes/Sources: 93% - Cone Finds that Americans Expect Companies to Have a Presence in Social Media - http://www.coneinc.com/content1182 40% of consumers factor in Facebook recommendations when making decisions about purchasing (Increasing Campaign Effectiveness with Social Media, Syncapse, March 2011) 20%-40% - Customers who engage with a company via social media spend this percentage more with that company than other customers (Source: Bain & Company Report – Putting Social Media to Work)

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  • Mark Hurd on the Customer Revolution: Oracle's Top 10 Insights

    - by Richard Lefebvre
    Reprint of an article from Forbes Businesses that fail to focus on customer experience will hear a giant sucking sound from their vanishing profitability. Because in today’s dynamic global marketplace, consumers now hold the power in the buyer-seller equation, and sellers need to revamp their strategy for this new world order. The ability to relentlessly deliver connected, personalized and rewarding customer experiences is rapidly becoming one of the primary sources of competitive advantage in today’s dynamic global marketplace. And the inability or unwillingness to realize that the customer is a company’s most important asset will lead, inevitably, to decline and failure. Welcome to the lifecycle of customer experience, in which consumers explore, engage, shop, buy, ask, compare, complain, socialize, exchange, and more across multiple channels with the unconditional expectation that each of those interactions will be completed in an efficient and personalized manner however, wherever, and whenever the customer wants. While many niche companies are offering point solutions within that sprawling and complex spectrum of needs and requirements, businesses looking to deliver superb customer experiences are still left having to do multiple product evaluations, multiple contract negotiations, multiple test projects, multiple deployments, and–perhaps most annoying of all–multiple and never-ending integration projects to string together all those niche products from all those niche vendors. With its new suite of customer-experience solutions, Oracle believes it can help companies unravel these challenges and move at the speed of their customers, anticipating their needs and desires and creating enduring and profitable relationships. Those solutions span the full range of marketing, selling, commerce, service, listening/insights, and social and collaboration tools for employees. When Oracle launched its suite of Customer Experience solutions at a recent event in New York City, president Mark Hurd analyzed the customer experience revolution taking place and presented Oracle’s strategy for empowering companies to capitalize on this important market shift. From Hurd’s presentation and related materials, I’ve extracted a list of Hurd’s Top 10 Insights into the Customer Revolution. 1. Please Don’t Feed the Competitor’s Pipeline!After enduring a poor experience, 89% of consumers say they would immediately take their business to your competitor. (Except where noted, the source for these findings is the 2011 Customer Experience Impact (CEI) Report including a survey commissioned by RightNow (acquired by Oracle in March 2012) and conducted by Harris Interactive.) 2. The Addressable Market Is Massive. Only 1% of consumers say their expectations were always met by their actual experiences. 3. They’re Willing to Pay More! In return for a great experience, 86% of consumers say they’ll pay up to 25% more. 4. The Social Media Microphone Is Always Live. After suffering through a poor experience, more than 25% of consumers said they posted a negative comment on Twitter or Facebook or other social media sites. Conversely, of those consumers who got a response after complaining, 22% posted positive comments about the company. 5.  The New Deal Is Never Done: Embrace the Entire Customer Lifecycle. An appropriately active and engaged relationship, says Hurd, extends across every step of the entire processs: need, research, select, purchase, receive, use, maintain, and recommend. 6. The 360-Degree Commitment. Customers want to do business with companies that actively and openly demonstrate the desire to establish strong and seamless connections across employees, the company, and the customer, says research firm Temkin Group in its report called “The CX Competencies.” 7. Understand the Emotional Drivers Behind Brand Love. What makes consumers fall in love with a brand? Among the top factors are friendly employees and customer reps (73%), easy access to information and support (55%), and personalized experiences, such as when companies know precisely what products or services customers have purchased in the past and what issues those customers have raised (36%). 8.  The Importance of Immediate Action. You’ve got one week to respond–and then the opportunity’s lost. If your company needs more than a week to answer a prospect’s question or request, most of those prospects will terminate the relationship. 9.  Want More Revenue, Less Churn, and More Referrals? Then improve the overall customer experience: Forrester’s research says that approach put an extra $900 million in the pockets of wireless service providers, $800 million for hotels, and $400 million for airlines. 10. The Formula for CX Success.  Hurd says it includes three elegantly interlaced factors: Connected Engagement, to personalize the experience; Actionable Insight, to maximize the engagement; and Optimized Execution, to deliver on the promise of value. RECOMMENDED READING: The Top 10 Strategic CIO Issues For 2013 Wal-Mart, Amazon, eBay: Who’s the Speed King of Retail? Career Suicide and the CIO: 4 Deadly New Threats Memo to Marc Benioff: Social Is a Tool, Not an App

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  • #OOW 2012 @PARIS...talking Oracle and Clouds, and Optimized Datacenter

    - by Eric Bezille
    For those of you who want to get most out of Oracle technologies to evolve your IT to the Next Wave, I encourage you to register to the up coming Oracle Optimized Datacenter event that will take place in Paris on November 28th. You will get the opportunity to exchange with Oracle experts and customers having successfully evolve their IT by leveraging Oracle technologies. You will also get the latest news on some of the Oracle systems announcements made during OOW 2012. During this event we will make an update about Oracle and Clouds, from private to public and hybrid models. So in preparing this session, I thought it was a good start to make a status of Cloud Computing in France, and CIO requirements in particular. Starting in 2009 with the first Cloud Camp in Paris, the market has evolved, but the basics are still the same : think hybrid. From Traditional IT to Clouds One size doesn't fit all, and for big companies having already an IT in place, there will be parts eligible to external (public) cloud, and parts that would be required to stay inside the firewalls, so ability to integrate both side is key.  None the less, one of the major impact of Cloud Computing trend on IT, reported by Forrester, is the pressure it makes on CIO to evolve towards the same model that end-users are now used to in their day to day life, where self-service and flexibility are paramount. This is what is driving IT to transform itself toward "a Global Service Provider", or for some as "IT "is" the Business" (see : Gartner Identifies Four Futures for IT and CIO), and for both models toward a Private Cloud Service Provider. In this journey, there is still a big difference between most of existing external Cloud and a firm IT : the number of applications that a CIO has to manage. Most cloud providers today are overly specialized, but at the end of the day, there are really few business processes that rely on only one application. So CIOs has to combine everything together external and internal. And for the internal parts that they will have to make them evolve to a Private Cloud, the scope can be very large. This will often require CIOs to evolve from their traditional approach to more disruptive ones, the time has come to introduce new standards and processes, if they want to succeed. So let's have a look at the different Cloud models, what type of users they are addressing, what value they bring and most importantly what needs to be done by the  Cloud Provider, and what is left over to the user. IaaS, PaaS, SaaS : what's provided and what needs to be done First of all the Cloud Provider will have to provide all the infrastructure needed to deliver the service. And the more value IT will want to provide, the more IT will have to deliver and integrate : from disks to applications. As we can see in the above picture, providing pure IaaS, left a lot to cover for the end-user, that’s why the end-user targeted by this Cloud Service is IT people. If you want to bring more value to developers, you need to provide to them a development platform ready to use, which is what PaaS is standing for, by providing not only the processors power, storage and OS, but also the Database and Middleware platform. SaaS being the last mile of the Cloud, providing an application ready to use by business users, the remaining part for the end-users being configuring and specifying the application for their specific usage. In addition to that, there are common challenges encompassing all type of Cloud Services : Security : covering all aspect, not only of users management but also data flows and data privacy Charge back : measuring what is used and by whom Application management : providing capabilities not only to deploy, but also to upgrade, from OS for IaaS, Database, and Middleware for PaaS, to a full Business Application for SaaS. Scalability : ability to evolve ALL the components of the Cloud Provider stack as needed Availability : ability to cover “always on” requirements Efficiency : providing a infrastructure that leverage shared resources in an efficient way and still comply to SLA (performances, availability, scalability, and ability to evolve) Automation : providing the orchestration of ALL the components in all service life-cycle (deployment, growth & shrink (elasticity), upgrades,...) Management : providing monitoring, configuring and self-service up to the end-users Oracle Strategy and Clouds For CIOs to succeed in their Private Cloud implementation, means that they encompass all those aspects for each component life-cycle that they selected to build their Cloud. That’s where a multi-vendors layered approach comes short in terms of efficiency. That’s the reason why Oracle focus on taking care of all those aspects directly at Engineering level, to truly provide efficient Cloud Services solutions for IaaS, PaaS and SaaS. We are going as far as embedding software functions in hardware (storage, processor level,...) to ensure the best SLA with the highest efficiency. The beauty of it, as we rely on standards, is that the Oracle components that you are running today in-house, are exactly the same that we are using to build Clouds, bringing you flexibility, reversibility and fast path to adoption. With Oracle Engineered Systems (Exadata, Exalogic & SPARC SuperCluster, more specifically, when talking about Cloud), we are delivering all those components hardware and software already engineered together at Oracle factory, with a single pane of glace for the management of ALL the components through Oracle Enterprise Manager, and with high-availability, scalability and ability to evolve by design. To give you a feeling of what does that bring in terms just of implementation project timeline, for example with Oracle SPARC SuperCluster, we have a consistent track of record to have the system plug into existing Datacenter and ready in a week. This includes Oracle Database, OS, virtualization, Database Storage (Exadata Storage Cells in this case), Application Storage, and all network configuration. This strategy enable CIOs to very quickly build Cloud Services, taking out not only the complexity of integrating everything together but also taking out the automation and evolution complexity and cost. I invite you to discuss all those aspect in regards of your particular context face2face on November 28th.

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  • BYOD-The Tablet Difference

    - by Samantha.Y. Ma
    By Allison Kutz, Lindsay Richardson, and Jennifer Rossbach, Sales Consultants Normal 0 false false false EN-US ZH-TW X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} Less than three years ago, Apple introduced a new concept to the world: The Tablet. It’s hard to believe that in only 32 months, the iPad induced an entire new way to do business. Because of their mobility and ease-of-use, tablets have grown in popularity to keep up with the increasing “on the go” lifestyle, and their popularity isn’t expected to decrease any time soon. In fact, global tablet sales are expected to increase drastically within the next five years, from 56 million tablets to 375 million by 2016. Tablets have been utilized for every function imaginable in today’s world. With over 730,000 active applications available for the iPad, these tablets are educational devices, portable book collections, gateways into social media, entertainment for children when Mom and Dad need a minute on their own, and so much more. It’s no wonder that 74% of those who own a tablet use it daily, 60% use it several times a day, and an average of 13.9 hours per week are spent tapping away. Tablets have become a critical part of a user’s personal life; but why stop there? Businesses today are taking major strides in implementing these devices, with the hopes of benefiting from efficiency and productivity gains. Limo and taxi drivers use tablets as payment devices instead of traditional cash transactions. Retail outlets use tablets to find the exact merchandise customers are looking for. Professors use tablets to teach their classes, and business professionals demonstrate solutions and review reports from tablets. Since an overwhelming majority of tablet users have started to use their personal iPads, PlayBooks, Galaxys, etc. in the workforce, organizations have had to make a change. In many cases, companies are willing to make that change. In fact, 79% of companies are making new investments in mobility this year. Gartner reported that 90% of organizations are expected to support corporate applications on personal devices by 2014. It’s not just companies that are changing. Business professionals have become accustomed to tablets making their personal lives easier, and want that same effect in the workplace. Professionals no longer want to waste time manually entering data in their computer, or worse yet in a notebook, especially when the data has to be later transcribed to an online system. The response: the Bring Your Own Device phenomenon. According to Gartner, BOYD is “an alternative strategy allowing employees, business partners and other users to utilize a personally selected and purchased client device to execute enterprise applications and access data.” Employees whose companies embrace this trend are more efficient because they get to use devices they are already accustomed to. Tablets change the game when it comes to how sales professionals perform their jobs. Sales reps can easily store and access customer information and analytics using tablet applications, such as Oracle Fusion Tap. This method is much more enticing for sales reps than spending time logging interactions on their (what seem to be outdated) computers. Forrester & IDC reported that on average sales reps spend 65% of their time on activities other than selling, so having a tablet application to use on the go is extremely powerful. In February, Information Week released a list of “9 Powerful Business Uses for Tablet Computers,” ranging from “enhancing the customer experience” to “improving data accuracy” to “eco-friendly motivations”. Tablets compliment the lifestyle of professionals who strive to be effective and efficient, both in the office and on the road. Three Things Businesses Need to do to Embrace BYOD Make customer-facing websites tablet-friendly for consistent user experiences Develop tablet applications to continue to enhance the customer experience Embrace and use the technology that comes with tablets Almost 55 million people in the U.S. own tablets because they are convenient, easy, and powerful. These are qualities that companies strive to achieve with any piece of technology. The inherent power of the devices coupled with the growing number of business applications ensures that tablets will transform the way that companies and employees perform.

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  • Who is Jeremiah Owyang?

    - by Michael Hylton
    12.00 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} Q: What’s your current role and what career path brought you here? J.O.: I'm currently a partner and one of the founding team members at Altimeter Group.  I'm currently the Research Director, as well as wear the hat of Industry Analyst. Prior to joining Altimeter, I was an Industry Analyst at Forrester covering Social Computing, and before that, deployed and managed the social media program at Hitachi Data Systems in Santa Clara.  Around that time, I started a career blog called Web Strategy which focused on how companies were using the web to connect with customers --and never looked back. Q: As an industry analyst, what are you focused on these days? J.O.: There are three trends that I'm focused my research on at this time:  1) The Dynamic Customer Journey:  Individuals (both b2c and b2b) are given so many options in their sources of data, channels to choose from and screens to consume them on that we've found that at each given touchpoint there are 75 potential permutations.  Companies that can map this, then deliver information to individuals when they need it will have a competitive advantage and we want to find out who's doing this.  2) One of the sub themes that supports this trend is Social Performance.  Yesterday's social web was disparate engagement of humans, but the next phase will be data driven, and soon new technologies will emerge to help all those that are consuming, publishing, and engaging on the social web to be more efficient with their time through forms of automation.  As you might expect, this comes with upsides and downsides.  3) The Sentient World is our research theme that looks out the furthest as the world around us (even inanimate objects) become 'self aware' and are able to talk back to us via digital devices and beyond.  Big data, internet of things, mobile devices will all be this next set. Q: People cite that the line between work and life is getting more and more blurred. Do you see your personal life influencing your professional work? J.O.: The lines between our work and personal lives are dissolving, and this leads to a greater upside of being always connected and have deeper relationships with those that are not.  It also means a downside of society expectations that we're always around and available for colleagues, customers, and beyond.  In the future, a balance will be sought as we seek to achieve the goals of family, friends, work, and our own personal desires.  All of this is being ironically written at 430 am on a Sunday am.  Q: How can people keep up with what you’re working on? J.O.: A great question, thanks.  There are a few sources of information to find out, I'll lead with the first which is my blog at web-strategist.com.  A few times a week I'll publish my industry insights (hires, trends, forces, funding, M&A, business needs) as well as on twitter where I'll point to all the news that's fit to print @jowyang.  As my research reports go live (we publish them for all to read --called Open Research-- at no cost) they'll emerge on my blog, or checkout the research tab to find out more now.  http://www.web-strategist.com/blog/research/ Q: Recently, you’ve been working with us here at Oracle on something exciting coming up later this week. What’s on the horizon?  J.O.: Absolutely! This coming Thursday, September 13th, I’m doing a webcast with Oracle on “Managing Social Relationships for the Enterprise”. This is going to be a great discussion with Reggie Bradford, Senior Vice President of Product Development at Oracle and Christian Finn, Senior Director of Product Management for Oracle WebCenter. I’m looking forward to a great discussion around all those issues that so many companies are struggling with these days as they realize how much social media is impacting their business. It’s changing the way your customers and employees interact with your brand. Today it’s no longer a matter of when to become a social-enabled enterprise, but how to become a successful one. 12.00 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} Q: You’ve been very actively pursued for media interviews and conference and company speaking engagements – anything you’d like to share to give us a sneak peak of what to expect on Thursday’s webcast?  J.O.: Below is a 15 minute video which encapsulates Altimeter’s themes on the Dynamic Customer Journey and the Sentient World. I’m really proud to have taken an active role in the first ever LeWeb outside of Paris. This one, which was featured in downtown London across the street from Westminster Abbey was sold out. If you’ve not heard of LeWeb, this is a global Internet conference hosted by Loic and Geraldine Le Meur, a power couple that stem from Paris but are also living in Silicon Valley, this is one of my favorite conferences to connect with brands, technology innovators, investors and friends. Altimeter was able to play a minor role in suggesting the theme for the event “Faster Than Real Time” which stems off previous LeWebs that focused on the “Real time web”. In this radical state, companies are able to anticipate the needs of their customers by using data, technology, and devices and deliver meaningful experiences before customers even know they need it. I explore two of three of Altimeter’s research themes, the Dynamic Customer Journey, and the Sentient World in my speech, but due to time, did not focus on Adaptive Organization.

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  • Who is Jeremiah Owyang?

    - by Michael Snow
    12.00 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} Q: What’s your current role and what career path brought you here? J.O.: I'm currently a partner and one of the founding team members at Altimeter Group.  I'm currently the Research Director, as well as wear the hat of Industry Analyst. Prior to joining Altimeter, I was an Industry Analyst at Forrester covering Social Computing, and before that, deployed and managed the social media program at Hitachi Data Systems in Santa Clara.  Around that time, I started a career blog called Web Strategy which focused on how companies were using the web to connect with customers --and never looked back. Q: As an industry analyst, what are you focused on these days? J.O.: There are three trends that I'm focused my research on at this time:  1) The Dynamic Customer Journey:  Individuals (both b2c and b2b) are given so many options in their sources of data, channels to choose from and screens to consume them on that we've found that at each given touchpoint there are 75 potential permutations.  Companies that can map this, then deliver information to individuals when they need it will have a competitive advantage and we want to find out who's doing this.  2) One of the sub themes that supports this trend is Social Performance.  Yesterday's social web was disparate engagement of humans, but the next phase will be data driven, and soon new technologies will emerge to help all those that are consuming, publishing, and engaging on the social web to be more efficient with their time through forms of automation.  As you might expect, this comes with upsides and downsides.  3) The Sentient World is our research theme that looks out the furthest as the world around us (even inanimate objects) become 'self aware' and are able to talk back to us via digital devices and beyond.  Big data, internet of things, mobile devices will all be this next set. Q: People cite that the line between work and life is getting more and more blurred. Do you see your personal life influencing your professional work? J.O.: The lines between our work and personal lives are dissolving, and this leads to a greater upside of being always connected and have deeper relationships with those that are not.  It also means a downside of society expectations that we're always around and available for colleagues, customers, and beyond.  In the future, a balance will be sought as we seek to achieve the goals of family, friends, work, and our own personal desires.  All of this is being ironically written at 430 am on a Sunday am.  Q: How can people keep up with what you’re working on? J.O.: A great question, thanks.  There are a few sources of information to find out, I'll lead with the first which is my blog at web-strategist.com.  A few times a week I'll publish my industry insights (hires, trends, forces, funding, M&A, business needs) as well as on twitter where I'll point to all the news that's fit to print @jowyang.  As my research reports go live (we publish them for all to read --called Open Research-- at no cost) they'll emerge on my blog, or checkout the research tab to find out more now.  http://www.web-strategist.com/blog/research/ Q: Recently, you’ve been working with us here at Oracle on something exciting coming up later this week. What’s on the horizon?  J.O.: Absolutely! This coming Thursday, September 13th, I’m doing a webcast with Oracle on “Managing Social Relationships for the Enterprise”. This is going to be a great discussion with Reggie Bradford, Senior Vice President of Product Development at Oracle and Christian Finn, Senior Director of Product Management for Oracle WebCenter. I’m looking forward to a great discussion around all those issues that so many companies are struggling with these days as they realize how much social media is impacting their business. It’s changing the way your customers and employees interact with your brand. Today it’s no longer a matter of when to become a social-enabled enterprise, but how to become a successful one. 12.00 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} Q: You’ve been very actively pursued for media interviews and conference and company speaking engagements – anything you’d like to share to give us a sneak peak of what to expect on Thursday’s webcast?  J.O.: Below is a 15 minute video which encapsulates Altimeter’s themes on the Dynamic Customer Journey and the Sentient World. I’m really proud to have taken an active role in the first ever LeWeb outside of Paris. This one, which was featured in downtown London across the street from Westminster Abbey was sold out. If you’ve not heard of LeWeb, this is a global Internet conference hosted by Loic and Geraldine Le Meur, a power couple that stem from Paris but are also living in Silicon Valley, this is one of my favorite conferences to connect with brands, technology innovators, investors and friends. Altimeter was able to play a minor role in suggesting the theme for the event “Faster Than Real Time” which stems off previous LeWebs that focused on the “Real time web”. In this radical state, companies are able to anticipate the needs of their customers by using data, technology, and devices and deliver meaningful experiences before customers even know they need it. I explore two of three of Altimeter’s research themes, the Dynamic Customer Journey, and the Sentient World in my speech, but due to time, did not focus on Adaptive Organization.

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  • You Say You Want a (Customer Experience) Revolution

    - by Christie Flanagan
    Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} rev-o-lu-tion [rev-uh-loo-shuhn] noun 1. a sudden, radical or complete change 2. fundamental change in the way of thinking about or visualizing something; a change of paradigm 3. a changeover in use or preference especially in technology <the computer revolution> Lately, I've been hearing an awful lot about the customer experience revolution.  Tonight Oracle will be hosting The Experience Revolution, an evening of exploration and networking with customer experience executives in New York City where Oracle President Mark Hurd will introduce Oracle Customer Experience, a cross-stack suite of customer experience products that includes Oracle WebCenter and a number of other Oracle technologies. Then on Tuesday and Wednesday, the Forrester Customer Experience Forum East also kicks off in New York City where they'll examine how businesses can "reap the full business benefits of the customer experience revolution." So, are we in the midst of a customer experience revolution? As a consumer, I can answer that question with a definitive “yes.” When I bought my very first car, I had a lot of questions. How do I know if I’m paying a fair price? How do I know if this dealer is honest? Why do I have to sit through these good cop, bad cop shenanigans between sales and sales management at the dealership? Why do I feel like I’m doing these people a favor by giving them my business? In the end the whole experience left me feeling deeply unsatisfied. I didn’t feel that I held all that much power over the experience and the only real negotiating trick I had was to walk out, which I did, many times before actually making a purchase. Fast forward to a year ago and I found myself back in the market for a new car. The very first car that I bought had finally kicked the bucket after many years, many repair bills, and much wear and tear. Man, I had loved that car. It was time to move on, but I had a knot in my stomach when I reflected back on my last car purchase experience and dreaded the thought of going through that again. Could that have been the reason why I drove my old car for so long? But as I started the process of researching new cars, I started to feel really confident. I had a wealth of online information that helped me in my search. I went to Edmunds and plugged in some information on my preferences and left with a short list of vehicles. After an afternoon spent test driving the cars my short list, I had determined my favorite – it was a model I didn’t even know about until my research on Edmunds! But I didn’t want to go back to the dealership where I test drove it. They were clearly old school and wanted me to buy the way that they wanted to sell. No thanks! After that I went back online. I figured out exactly what people had paid for this car in my area. I found out what kind of discount others were able to negotiate from an online community forum dedicated to the make and model. I found out how the sales people were being incentivized by the manufacturer that month. I learned which dealers had the best ratings and reviews. This was actually getting exciting. I was feeling really empowered. My next step was to request online quotes from the some of the highest rated dealers but I already knew exactly how much I was going to pay. This was really a test for the dealers. My new mantra was “let he who delivers the best customer experience win.” An inside sales rep from one dealer responded to my quote request within a couple of hours. I told him I had already decided on the make and model and it was just a matter of figuring out who I would buy it from. I also told them that I was really busy and wouldn’t set foot in the dealership unless we had come to terms beforehand. Lastly, I let him know that I’d prefer to work out the details via email. He promised to get back to me shortly with a detailed quote. Over the next few days I received calls from other dealers. One asked me a host of questions that I had already answered in their lengthy online form. Another blamed their website performance issues for their delay in responding to my request. But by then it didn’t really matter because I’d already bought the car days before from the dealer who responded to me first and who was willing to adjust their sales process to accommodate my buying one. So, yes, I really do believe we are in the midst of a customer experience revolution. And every revolution leaves some victorious and other vanquished. Which side do you want to be on when it comes to the customer experience revolution?

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  • Let your Signature Experience drive IT-decision making

    - by Tania Le Voi
    Today’s CIO job description:  ‘’Align IT infrastructure and solutions with business goals and objectives ; AND while doing so reduce costs; BUT ALSO, be innovative, ensure the architectures are adaptable and agile as we need to act today on the changes that we may request tomorrow.”   Sound like an unachievable request? The fact is, reality dictates that CIO’s are put under this type of pressure to deliver more with less. In a past career phase I spent a few years as an IT Relationship Manager for a large Insurance company. This is a role that we see all too infrequently in many of our customers, and it’s a shame.  The purpose of this role was to build a bridge, a relationship between IT and the business. Key to achieving that goal was to ensure the same language was being spoken and more importantly that objectives were commonly understood - hence service and projects were delivered to time, to budget and actually solved the business problems. In reality IT and the business are already married, but the relationship is most often defined as ‘supplier’ of IT rather than a ‘trusted partner’. To deliver business value they need to understand how to work together effectively to attain this next level of partnership. The Business cannot compete if they do not get a new product to market ahead of the competition, or for example act in a timely manner to address a new industry problem such as a legislative change. An even better example is when the Application or Service fails and the Business takes a hit by bad publicity, being trending topics on social media and losing direct revenue from online channels. For this reason alone Business and IT need the alignment of their priorities and deliverables now more than ever! Take a look at Forrester’s recent study that found ‘many IT respondents considering themselves to be trusted partners of the business but their efforts are impaired by the inadequacy of tools and organizations’.  IT Meet the Business; Business Meet IT So what is going on? We talk about aligning the business with IT but the reality is it’s difficult to do. Like any relationship each side has different goals and needs and language can be a barrier; business vs. technology jargon! What if we could translate the needs of both sides into actionable information, backed by data both sides understand, presented in a meaningful way?  Well now we can with the Business-Driven Application Management capabilities in Oracle Enterprise Manager 12cR2! Enterprise Manager’s Business-Driven Application Management capabilities provide the information that IT needs to understand the impact of its decisions on business criteria.  No longer does IT need to be focused solely on speeds and feeds, performance and throughput – now IT can understand IT’s impact on business KPIs like inventory turns, order-to-cash cycle, pipeline-to-forecast, and similar.  Similarly, now the line of business can understand which IT services are most critical for the KPIs they care about. There are a good deal of resources on Oracle Technology Network that describe the functionality of these products, so I won’t’ rehash them here.  What I want to talk about is what you do with these products. What’s next after we meet? Where do you start? Step 1:  Identify the Signature Experience. This is THE business process (or set of processes) that is core to the business, the one that drives the economic engine, the process that a customer recognises the company brand for, reputation, the customer experience, the process that a CEO would state as his number one priority. The crème de la crème of your business! Once you have nailed this it gets easy as Enterprise Manager 12c makes it easy. Step 2:  Map the Signature Experience to underlying IT.  Taking the signature experience, map out the touch points of the components that play a part in ensuring this business transaction is successful end to end, think of it like mapping out a critical path; the applications, middleware, databases and hardware. Use the wealth of Enterprise Manager features such as Systems, Services, Business Application Targets and Business Transaction Management (BTM) to assist you. Adding Real User Experience Insight (RUEI) into the mix will make the end to end customer satisfaction story transparent. Work with the business and define meaningful key performance indicators (KPI’s) and thresholds to enable you to report and action upon. Step 3:  Observe the data over time.  You now have meaningful insight into every step enabling your signature experience and you understand the implication of that experience on your underlying IT.  Watch if for a few months, see what happens and reconvene with your business stakeholders and set clear and measurable targets which can re-define service levels.  Step 4:  Change the information about which you and the business communicate.  It’s amazing what happens when you and the business speak the same language.  You’ll be able to make more informed business and IT decisions. From here IT can identify where/how budget is spent whether on the level of support, performance, capacity, HA, DR, certification etc. IT SLA’s no longer need be focused on metrics such as %availability but structured around business process requirements. The power of this way of thinking doesn’t end here. IT staff get to see and understand how their own role contributes to the business making them accountable for the business service. Take a step further and appraise your staff on the business competencies that are linked to the service availability. For the business, the language barrier is removed by producing targeted reports on the signature experience core to the business and therefore key to the CEO. Chargeback or show back becomes easier to justify as the ‘cost of day per outage’ can be more easily calculated; the business will be able to translate the cost to the business to the cost/value of the underlying IT that supports it. Used this way, Oracle Enterprise Manager 12c is a key enabler to a harmonious relationship between the end customer the business and IT to deliver ultimate service and satisfaction. Just engage with the business upfront, make the signature experience visible and let Enterprise Manager 12c do the rest. In the next blog entry we will cover some of the Enterprise Manager features mentioned to enable you to implement this new way of working.  

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  • How Mature is Your Database Change Management Process?

    - by Ben Rees
    .dbd-banner p{ font-size:0.75em; padding:0 0 10px; margin:0 } .dbd-banner p span{ color:#675C6D; } .dbd-banner p:last-child{ padding:0; } @media ALL and (max-width:640px){ .dbd-banner{ background:#f0f0f0; padding:5px; color:#333; margin-top: 5px; } } -- Database Delivery Patterns & Practices Further Reading Organization and team processes How do you get your database schema changes live, on to your production system? As your team of developers and DBAs are working on the changes to the database to support your business-critical applications, how do these updates wend their way through from dev environments, possibly to QA, hopefully through pre-production and eventually to production in a controlled, reliable and repeatable way? In this article, I describe a model we use to try and understand the different stages that customers go through as their database change management processes mature, from the very basic and manual, through to advanced continuous delivery practices. I also provide a simple chart that will help you determine “How mature is our database change management process?” This process of managing changes to the database – which all of us who have worked in application/database development have had to deal with in one form or another – is sometimes known as Database Change Management (even if we’ve never used the term ourselves). And it’s a difficult process, often painfully so. Some developers take the approach of “I’ve no idea how my changes get live – I just write the stored procedures and add columns to the tables. It’s someone else’s problem to get this stuff live. I think we’ve got a DBA somewhere who deals with it – I don’t know, I’ve never met him/her”. I know I used to work that way. I worked that way because I assumed that making the updates to production was a trivial task – how hard can it be? Pause the application for half an hour in the middle of the night, copy over the changes to the app and the database, and switch it back on again? Voila! But somehow it never seemed that easy. And it certainly was never that easy for database changes. Why? Because you can’t just overwrite the old database with the new version. Databases have a state – more specifically 4Tb of critical data built up over the last 12 years of running your business, and if your quick hotfix happened to accidentally delete that 4Tb of data, then you’re “Looking for a new role” pretty quickly after the failed release. There are a lot of other reasons why a managed database change management process is important for organisations, besides job security, not least: Frequency of releases. Many business managers are feeling the pressure to get functionality out to their users sooner, quicker and more reliably. The new book (which I highly recommend) Lean Enterprise by Jez Humble, Barry O’Reilly and Joanne Molesky provides a great discussion on how many enterprises are having to move towards a leaner, more frequent release cycle to maintain their competitive advantage. It’s no longer acceptable to release once per year, leaving your customers waiting all year for changes they desperately need (and expect) Auditing and compliance. SOX, HIPAA and other compliance frameworks have demanded that companies implement proper processes for managing changes to their databases, whether managing schema changes, making sure that the data itself is being looked after correctly or other mechanisms that provide an audit trail of changes. We’ve found, at Red Gate that we have a very wide range of customers using every possible form of database change management imaginable. Everything from “Nothing – I just fix the schema on production from my laptop when things go wrong, and write it down in my notebook” to “A full Continuous Delivery process – any change made by a dev gets checked in and recorded, fully tested (including performance tests) before a (tested) release is made available to our Release Management system, ready for live deployment!”. And everything in between of course. Because of the vast number of customers using so many different approaches we found ourselves struggling to keep on top of what everyone was doing – struggling to identify patterns in customers’ behavior. This is useful for us, because we want to try and fit the products we have to different needs – different products are relevant to different customers and we waste everyone’s time (most notably, our customers’) if we’re suggesting products that aren’t appropriate for them. If someone visited a sports store, looking to embark on a new fitness program, and the store assistant suggested the latest $10,000 multi-gym, complete with multiple weights mechanisms, dumb-bells, pull-up bars and so on, then he’s likely to lose that customer. All he needed was a pair of running shoes! To solve this issue – in an attempt to simplify how we understand our customers and our offerings – we built a model. This is a an attempt at trying to classify our customers in to some sort of model or “Customer Maturity Framework” as we rather grandly term it, which somehow simplifies our understanding of what our customers are doing. The great statistician, George Box (amongst other things, the “Box” in the Box-Jenkins time series model) gave us the famous quote: “Essentially all models are wrong, but some are useful” We’ve taken this quote to heart – we know it’s a gross over-simplification of the real world of how users work with complex legacy and new database developments. Almost nobody precisely fits in to one of our categories. But we hope it’s useful and interesting. There are actually a number of similar models that exist for more general application delivery. We’ve found these from ThoughtWorks/Forrester, from InfoQ and others, and initially we tried just taking these models and replacing the word “application” for “database”. However, we hit a problem. From talking to our customers we know that users are far less further down the road of mature database change management than they are for application development. As a simple example, no application developer, who wants to keep his/her job would develop an application for an organisation without source controlling that code. Sure, he/she might not be using an advanced Gitflow branching methodology but they’ll certainly be making sure their code gets managed in a repo somewhere with all the benefits of history, auditing and so on. But this certainly isn’t the case (yet) for the database – a very large segment of the people we speak to have no source control set up for their databases whatsoever, even at the most basic level (for example, keeping change scripts in a source control system somewhere). By the way, if this is you, Red Gate has a great whitepaper here, on the barriers people face getting a source control process implemented at their organisations. This difference in maturity is the same as you move in to areas such as continuous integration (common amongst app developers, relatively rare for database developers) and automated release management (growing amongst app developers, very rare for the database). So, when we created the model we started from scratch and biased the levels of maturity towards what we actually see amongst our customers. But, what are these stages? And what level are you? The table below describes our definitions for four levels of maturity – Baseline, Beginner, Intermediate and Advanced. As I say, this is a model – you won’t fit any of these categories perfectly, but hopefully one will ring true more than others. We’ve also created a PDF with a flow chart to help you find which of these groups most closely matches your team:  Download the Database Delivery Maturity Framework PDF here   Level D1 – Baseline Work directly on live databases Sometimes work directly in production Generate manual scripts for releases. Sometimes use a product like SQL Compare or similar to do this Any tests that we might have are run manually Level D2 – Beginner Have some ad-hoc DB version control such as manually adding upgrade scripts to a version control system Attempt is made to keep production in sync with development environments There is some documentation and planning of manual deployments Some basic automated DB testing in process Level D3 – Intermediate The database is fully version-controlled with a product like Red Gate SQL Source Control or SSDT Database environments are managed Production environment schema is reproducible from the source control system There are some automated tests Have looked at using migration scripts for difficult database refactoring cases Level D4 – Advanced Using continuous integration for database changes Build, testing and deployment of DB changes carried out through a proper database release process Fully automated tests Production system is monitored for fast feedback to developers   Does this model reflect your team at all? Where are you on this journey? We’d be very interested in knowing how you get on. We’re doing a lot of work at the moment, at Red Gate, trying to help people progress through these stages. For example, if you’re currently not source controlling your database, then this is a natural next step. If you are already source controlling your database, what about the next stage – continuous integration and automated release management? To help understand these issues, there’s a summary of the Red Gate Database Delivery learning program on our site, alongside a Patterns and Practices library here on Simple-Talk and a Training Academy section on our documentation site to help you get up and running with the tools you need to progress. All feedback is welcome and it would be great to hear where you find yourself on this journey! This article is part of our database delivery patterns & practices series on Simple Talk. Find more articles for version control, automated testing, continuous integration & deployment.

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