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  • Oracle@info360: Advance Beyond Point Solutions To An Enterprise Content Strategy

    - by kellsey.ruppel(at)oracle.com
    The info360/AIIM conference is March 22-24 in Washington DC. We have a number of customer speakers this year talking on the theme of “Advance Beyond Point Solutions To An Enterprise Content Strategy.” These customers all started by addressing a particular use case, but then used the infrastructure they had created to quickly and cost effectively stand up solutions to new business problems.  Andy MacMillan, VP of Product Management at Oracle, will give a thought provoking opening keynote at 8:50 AM on Tuesday, March 22nd. He will be joined by Juan Jose Goldschtein, the CIO of the Organization of American States. The OAS has developed a human rights website that is the front end to a case management system for human rights violations. The implementation supports digital signatures on iPads, so their executives can approve workflows and keep cases moving forward while they are busy traveling and investigating abuses.Other customer speakers include:Tom Robinette, Director of Applications and IT Engineering, Dresser-RandRobin Crisp, Program Manager, FDAMonica Crocker, Corporate Records Manager, Land O’ LakesBrian Skapura, The American Institute of ArchitectsKathy Adams and Leslie Becker, The Nature ConservancyIrfan Motiwala, Sr. VP, Moody’s Investment ServicesMolly Wenzler, Director of Electronic Media, MeadWestvaco Other sessions include our Super Session that kicks off the Oracle Track @info360 on Wednesday. At 11:00 AM, Senior Director of Product Marketing, Howard Beader will present The Social Enterprise – Combining People, Processes and Content. This session will focus on how customers have brought social media, business process management, and content management together to supercharge their organizations. Oracle customers can arrange one-on-one meetings with Oracle executives and product experts, and attend the VIP customer appreciation event. Oracle will be joined by Oracle partners:FujitsuKesteTeamInformaticsKapowSena SystemsDTIYou can learn more about discounts for Oracle customers and register on our Oracle@info360 page.To see more about the customers and sessions that will be presented, you can look at the Oracle Track page on the AIIM/info360 website.Technorati Tags: oracle, AIIM, info360, content management, social enterprise

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  • SQL – Download FREE Book – Data Access for HighlyScalable Solutions: Using SQL, NoSQL, and Polyglot Persistence

    - by Pinal Dave
    Recently I was preparing for Big Data and I ended up on very interesting read for everybody. This is created by Microsoft and it is indeed a fantastic read as per my opinion. It took me some time to read this entire book but it was worth reading this as it tried to answer two of the very interesting questions related to muscle. Here is the abstract from the book: Organizations seeking to use a NoSQL database are therefore faced with a twofold challenge: • Which NoSQL database(s) best meet(s) the needs of the organization? • How does an organization integrate a NoSQL database into its solutions? As I keep on reading the book, I find it very interesting and informative. I suggest if you have time this weekend, download the book and read it. This guide focuses on the most common types of NoSQL database currently available, describes the situations for which they are most suited, and shows examples of how you might incorporate them into a business application. The guide summarizes the experiences of a fictitious organization named Adventure Works, who implemented a solution that comprised an assortment of different databases. Download Data Access for HighlyScalable Solutions:  Using SQL, NoSQL,  and Polyglot Persistence While we are talking about Big Data and NoSQL do not forget to check out my tomorrow’s blog as I am going to talk about the same subject and it will be very interesting. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: Big Data, NoSQL, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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  • Leveraging ERP Investments with EPM and BI Solutions

    - by john.orourke(at)oracle.com
    Now that many organizations have implemented ERP systems to automate and integrate their operational processes, IT investments are beginning to shift to the management systems i.e. EPM and BI tools and applications that integrate data from multiple transactional systems.  These solutions automate and integrate the management processes and enable organizations to achieve "management excellence" becoming smarter, more agile and more aligned than their competitors.  In fact the results of a recent IDC survey indicate that "Organizations that have implemented performance management more broadly are nearly four times more likely to be among the most competitive organizations in their industry."  One example of an organization that is leveraging their ERP investments with Oracle EPM and BI solutions is General Dynamics.  The Business Intelligence Collaborative (BIC) group within General Dynamics' IT organization assists various business units with the implementation, application support, and application hosting for their Business Intelligence and Enterprise Performance Management Applications.  Attend the Oracle Virtual Trade Show "Spotlight on Customer Success" on February 3rd to hear the details of how General Dynamics is using Oracle Essbase, Hyperion Planning, and Oracle BI to improve their planning, reporting and analysis processes and leverage their investments in Oracle E-Business Suite and other operational systems.   During the event, you can also hear about the latest developments and plans for Oracle Applications products, as well as what's coming with Oracle Fusion Applications. Here's a link to the Virtual Trade Show event overview and registration page.  The event runs from 8AM - 1PM PST/11AM - 4PM EST, and the EPM session is 10:30 - 11AM PST/1:30 - 2PM EST.    http://event.on24.com/event/26/79/15/rt/opFb.html?partnerref=internal I hope you'll join us on February 3rd!  

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  • Hell and Diplomacy: Notes on Software Integration

    - by ericajanine
    Well, I'm getting cabin fever and short-timer's ADD all at the same time. I haven't been anywhere outside of my greater city area in FOREVER and I'm only days away from my vacation. I have brainlock because the last few days have been non-stop diffusing amazingly hostile conversations. I think I'll write about that. So then, I "do" software. At the end of the day, software is pretty straightforward. Software is that thing we love and try to make do things not currently in play, in existence. If a process around getting software to do something is broken (like most actually are), then we should acknowledge it and move on. We are professional. We are helpful beyond the normal call of duty. We live and breathe making the lives better for those apps being active in the world. But above all--the shocker: We are SERVICE. In a service frame of mind, all perspectives shift to what is best overall for system stabilization vs. what must be in production to meet business objectives. It doesn't matter how much you like or dislike the creator of said software. It doesn't matter what time you went to bed last night or if your mate appreciates your Death March attitude. Getting a product in and when is an age-old dilemma in a software environment where more than, say, 3 people are involved. We know this. Taking a servant's perspective eliminates the drama surrounding what a group of half-baked developers forgot to tell each other in the 11th hour about their trampling changes before check-in. We, my counterparts in society, get paid to deal with that drama. I get paid to diffuse that drama and make everything integrate as smoothly as possible. At the end of the day, attacking someone over a minor detail not only makes things worse, it's against the whole point of our real existence. Being in support or software integration means you are to keep your eyes on the end game. That end game? It's making a solution work for all stakeholders, not just you or your immediate superior. Development and technology groups exist because business groups need them to exist and solve their issues. The end game? Doing what is best for those business groups ultimately. Period. Note: That does not mean you let your business users solely dictate when and if something gets changed in an environment you ultimately own. That's just crazy. Software and its environments are legitimately owned by those who manage it directly, no matter how important a business group believes it is to the existence of mankind. So, you both negotiate the terms of changing that environment and only do so upon that negotiation. Diplomacy is in order. So, to finish my thoughts: If you have no ability to keep your mouth shut in a situation where a business or development group truly need your help to make something work even beyond a deadline, find another profession. Beating up someone verbally because they screw up means a service attitude is not at the forefront of your motivation for doing what is ultimately their work and their product. Software, especially integration, requires a strong will and a soft touch to keep it on track. Not a hammer covered in broken glass.

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  • Location of development solutions on disk - Common or upto the individual

    - by dreza
    In our team meeting today a senior member brought up the proposal that we should be having a common location/structure for our development solutions. A couple of his points were: Making it common meant when talking about projects and emailing stuff everyone is on the same wavelength and knows where to look. If there is ever the need to hard code a location path then it will work across all developers pc's. He had a more few points to back up his suggestion but I unfortunately got distracted during the discussion and so didn't hear all of them. I have no issue with the idea and can see it's merits but I was wondering if it is common or even recommended that all developers place their code in the same folder structure. Or do developers like to have the flexibility of location solutions where-ever they want? We currently use SVN for our version control. In this case his recommendation was to place all code in: c:\Work\Development\<Customer>\<project>\Code\<solution>\ the code I guess actual path is irrelevant for this question but added for completeness.

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  • Oracle Customer Experience (CX) Solutions Make Retailers Merry

    - by Tuula Fai
    Tis the season to be jolly. If you’re a retailer, your level of jolliness depends on sales. So you watch trends like U.S. store traffic increasing 3.5% to 308 million on Black Friday but sales actually falling 1.8% to $11.2 billion. Fortunately, by the end of November, retail sales were up 3.7% over the previous year, thanks to life recovering after Hurricane Sandy. And online sales topped $1 billion for the first time ever! Who are the companies improving their sales online? They are big names like Walgreen’s Drugstore.com, Nordstrom’s HauteLook, and Intuit. More importantly, how are they doing it? They use cutting-edge business practices enabled by Oracle’s CX Cloud Service & Support solutions to: Increase conversions rates and order sizes (Customer Acquisition) Enhance customer satisfaction and loyalty (Customer Retention) Reduce contact center costs and improve agent productivity (Operational Efficiency). Acquisition + Retention + Operational Efficiency = Sustainable Growth and Profits. That’s the magic formula for retail customer service success. Don’t take our word for it. Look at the results of these Oracle customers: Walgreen’s Drugstore—30% sales conversion rate on chat sessions with 20% increase in shopping cart size Nordstrom’s HauteLook—40,000+ interactions per month—20% growth over last year— efficiently managed by 40 agents, with no increase in IT costs Intuit—50% increase in customer satisfaction and 70% decrease in cost per interaction Using Oracle’s CX Cloud & Service solutions, these retailers deliver consistent, relevant, and personalized experiences across all touchpoints, including social, mobile, and web. Their ability to connect with customers anytime, anywhere—providing the right answer at the right time—helps them create a defensible advantage in the marketplace. Want to learn more? Please visit http://www.oracle.com/goto/cloudlaunchpad for free resources on delivering exceptional customer service in the Cloud. Also, watch our YouTube channel to learn more about seamless multichannel retail and Winston Furnishings’ exceptional customer experience.

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  • How do software updates work?

    - by Jonas
    I would like to know how software updates work for my Ubuntu Server 10.10. I have been recommended to use apt-get install for installing new software and apt-get update for updating software for a Ubuntu Server in production use. Because these packages are tested for Ubuntu in contrast to download source code and compile the software on the box. But on my Ubuntu Server 10.10, I don't get the latest stable version of PostgreSQL (9) or the latest stable version of Nginx (8) using apt-get install. So how is this working, will these software be updated when I later run apt-get update or do I have to later run apt-get install again, or do I have to wait for the next release of Ubuntu to get them? And are patches and security updates managed in the same way? Or can they be updated automatically? If there is such a setting, how do I check what my system is using?

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  • How do software updates work on Ubuntu?

    - by Jonas
    I would like to know how software updates work for my Ubuntu Server 10.10. I have been recommended to use apt-get install for installing new software and apt-get update for updating software for a Ubuntu Server in production use. Because these packages are tested for Ubuntu in contrast to download source code and compile the software on the box. But on my Ubuntu Server 10.10, I don't get the latest stable version of PostgreSQL (9) or the latest stable version of Nginx (8) using apt-get install. So how is this working, will these software be updated when I later run apt-get update or do I have to later run apt-get install again, or do I have to wait for the next release of Ubuntu to get them? And are patches and security updates managed in the same way? Or can they be updated automatically? If there is such a setting, how do I check what my system is using?

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  • Photo Gallery Software - reads from a local directory - watches folder- user and group permissions

    - by Darkflare
    Use Case: Photos are organised in a folder structure by date (by software lightroom/picasa) Want to run a local webserver to host a web gallery from (already know how to run lamp etc) I want to be able to attach metadata to the photos (probably through a database not residing in the photos folder) such that they can be tagged/categoried/albumed without affecting the original photos I want to be able to assign permissions to different albums to set users I want the software to watch the photo source folder for changes so that new photos are indexed ready for applying metadata and albums. I'd like the software to handle the rendering of numerous file types (photo formats) as well as video formatts I am language agnostic so php/python heck even c#, just want software that forfills the requirements. The main reason I am asking this question here as I am unsure what this software would even be called so google searching is quite difficult! Thanks for reading.

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  • How to protect own software from copying [closed]

    - by Zzz
    Possible Duplicate: How do you prevent the piracy of your software? Is possible to protect some file from copying if you are administrator of machine? I heard some story about some behavior: one software developer sells his software in some way. He is installing it on every client's computer and this software does not work on other computers or cannot be copied physically. How to implement the first and second protection. Is it effectively protection if software costs about $100 for all copies across client's company?

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  • Today's $10 Deal from APress - Next-Generation Business Intelligence Software with Silverlight 3

    - by TATWORTH
    Today's $10 deal from Apress is " Next-Generation Business Intelligence Software with Silverlight 3 Business intelligence (BI) software is the code and tools that allow you to view different components of a business using a single visual platform, making comprehending mountains of data easier. BI is everywhere. Applications that include reports, analytics, statistics, and historical and predictive modeling are all examples of BI applications. Currently, we are in the second generation of BI software, called BI 2.0. This generation is focused on writing BI software that is predictive, adaptive, simple, and interactive. Next-Generation Business Intelligence Software with Rich Internet Applications brings you up to speed with the latest BI concepts."

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  • TestRail 1.3 Test Management Software released

    Hello, Gurock Software just announced version 1.3 of its test management software TestRail. TestRail is a web-based test case management software that helps software development teams and QA departments to efficiently manage, track and organize their software testing efforts. TestRail 1.3 comes with various new features and improvements and introduces custom fields. Custom fields allow teams to customize TestRail for their needs and add new fields to TestRail's user interface. TestRail 1.3...Did you know that DotNetSlackers also publishes .net articles written by top known .net Authors? We already have over 80 articles in several categories including Silverlight. Take a look: here.

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  • Torrents: Can I protect my software by sending wrong bytes?

    - by martijn-courteaux
    Hi, It's a topic that everyone interests. How can I protect my software against stealing, hacking, reverse engineering? I was thinking: Do my best to protect the program for reverse engineering. Then people will crack it and seed it with torrents. Then I download my own cracked software with a torrent with my own torrent-software. My own torrent-software has then to seed incorrect data (bytes). Of course it has to seed critical bytes. So people who want to steal my software download my wrong bytes. Just that bytes that are important to startup, saving and loading data, etc... So if the stealer download from me (and seed it later) can't do anything with it, because it is broken. Is this idea relevant? Maybe, good torrent-clients check hashes from more peers to check if the packages (containing my broken bytes) I want to seed are correct or not? Thanks

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  • Where to find and download a new suitable software? [closed]

    - by user63411
    Possible Duplicate: How do you find a new software to download? I see that the most time I spend on the computer I lose to just searching for suitable software. How you do it? What is your way to find software? Do you first go to a forum or google? Which torrent site? which P2P program, website or server? For example: "I need a software that have functions as a remote desktop and also lets you copy and paste (drag and drop - file manager). And after few hours searching on Google I downloaded LOGMEIN Pro2, but than I see that is just trial. So if I need to find alternative I will spend another whole day. Where to go? I am not an amateur but I need a better system. I need better introduction on how to find what is the suitable software.

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  • How to list manually installed software packages in Ubuntu?

    - by Ivan Petrushev
    Hello, I'm using apt-get install to install various software on my PC. I have a handful of PCs that needs the same software packages installed all over them. How can I get list of software installed via apt-get install and the sequence in what the packages are installed. Okay, the sequence is not so important since the package manager resolves dependencies... I want to create a script that once run installs all needed software on the other PCs. All of these PCs are Ubuntu default installations. It is obvious that the packages list must not include all the packages that are installed trough a default installation :) Also that list should not contain software installed via synaptic or dpkg if possible.

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  • What ever happened to the Defense Software Reuse System (DSRS)?

    - by emddudley
    I've been reading some papers from the early 90s about a US Department of Defense software reuse initiative called the Defense Software Reuse System (DSRS). The most recent mention of it I could find was in a paper from 2000 - A Survey of Software Reuse Repositories Defense Software Repository System (DSRS) The DSRS is an automated repository for storing and retrieving Reusable Software Assets (RSAs) [14]. The DSRS software now manages inventories of reusable assets at seven software reuse support centers (SRSCs). The DSRS serves as a central collection point for quality RSAs, and facilitates software reuse by offering developers the opportunity to match their requirements with existing software products. DSRS accounts are available for Government employees and contractor personnel currently supporting Government projects... ...The DoD software community is trying to change its software engineering model from its current software cycle to a process-driven, domain-specific, architecture-based, repository-assisted way of constructing software [15]. In this changing environment, the DSRS has the highest potential to become the DoD standard reuse repository because it is the only existing deployed, operational repository with multiple interoperable locations across DoD. Seven DSRS locations support nearly 1,000 users and list nearly 9,000 reusable assets. The DISA DSRS alone lists 3,880 reusable assets and has 400 user accounts... The far-term strategy of the DSRS is to support a virtual repository. These interconnected repositories will provide the ability to locate and share reusable components across domains and among the services. An effective and evolving DSRS is a central requirement to the success of the DoD software reuse initiative. Evolving DoD repository requirements demand that DISA continue to have an operational DSRS site to support testing in an actual repository operation and to support DoD users. The classification process for the DSRS is a basic technology for providing customer support [16]. This process is the first step in making reusable assets available for implementing the functional and technical migration strategies. ... [14] DSRS - Defense Technology for Adaptable, Reliable Systems URL: http://ssed1.ims.disa.mil/srp/dsrspage.html [15] STARS - Software Technology for Adaptable, Reliable Systems URL: http://www.stars.ballston.paramax.com/index.html [16] D. E. Perry and S. S. Popovitch, “Inquire: Predicate-based use and reuse,'' in Proceedings of the 8th Knowledge-Based Software Engineering Conference, pp. 144-151, September 1993. ... Is DSRS dead, and were there any post-mortem reports on it? Are there other more-recent US government initiatives or reports on software reuse?

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  • Embeddable forum software

    - by Rented
    I am in the planning stages of a specific subject matter community web site, and one feature I feel is required is that of member discussions. However, not in a typical forum style. For example, I don't want the members to have to navigate away from their own "user space" in order to discuss a topic. I think it is best described with an analogous example. Lets say the site is for literature buffs, and each member has a set of pages for keeping notes, progress, questions, etc. on books they are studying/reading. So Joe will have one page for Great Expectations, another for Hamlet, a third for I, Robot, and so forth. Likewise, Jane will have a page for Don Quixote, Lord of the Flies, and also I, Robot. Now, wouldn't it be nice if Joe and Jane could discuss I, Robot from within their own respective pages? Now, at first thought, roll your own seems like the way to go. However, once we start getting into issues such as spam blocking, banning, ratings, pruning, archiving, flooding and so on, well "roll your own" doesn't sound too appealing anymore. Also, I have next to zero experience with forum software. So I'm looking for forum software that has an extensive API or is generally very integration-friendly. I would like to be able to create user groups, topics, permissions, etc. programmatically,as well as the obvious user authentication (most seem open in that respect). The site will most probably be built with Java. Tangler seems like a descent option, but it seems less mature than what I'd prefer.

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  • software distribution and patch management

    - by daemonkid
    How do software houses like Microsoft or anti-virus companies patch/update their software? Anti virus companies dont send the complete executable; only new virus signatures I suppose. Similarly, Ive noticed microsoft sends certain files to the '$NtUninstallKB......$' folder that it creates when it the windows update program runs. I suppose there is an installer in each such folder there that replaces only those dlls that need to be updated or fixed. Questions Is there a universal method for doing this or does each house employ their own methods? I dont want to re-send the entire application to each individual client. Suppose if only certain dlls need to be changed or maybe some more added, how should I go about planning my final compiled application. Do I need to look at separating my application into multiple assemblies? If yes, then is there some compilation method that is allows to pack specific classes into a particular dll? What I have put down here are my thoughts on the subject and I could be wrong. Could anyone throw some light on this please? I am looking at implementing such a deployment and patch management technique for the .net platform. Thanks for your time.

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  • The Implications of Modern Day Software Development Abstractions

    - by Andreas Grech
    I am currently doing a dissertation about the implications or dangers that today's software development practices or teachings may have on the long term effects of programming. Just to make it clear: I am not attacking the use abstractions in programming. Every programmer knows that abstractions are the bases for modularity. What I want to investigate with this dissertation are the positive and negative effects abstractions can have in software development. As regards the positive, I am sure that I can find many sources that can confirm this. But what about the negative effects of abstractions? Do you have any stories to share that talk about when certain abstractions failed on you? The main concern is that many programmers today are programming against abstractions without having the faintest idea of what the abstraction is doing under-the-covers. This may very well lead to bugs and bad design. So, in you're opinion, how important is it that programmers actually know what is going below the abstractions? Taking a simple example from Joel's Back to Basics, C's strcat: void strcat( char* dest, char* src ) { while (*dest) dest++; while (*dest++ = *src++); } The above function hosts the issue that if you are doing string concatenation, the function is always starting from the beginning of the dest pointer to find the null terminator character, whereas if you write the function as follows, you will return a pointer to where the concatenated string is, which in turn allows you to pass this new pointer to the concatenation function as the *dest parameter: char* mystrcat( char* dest, char* src ) { while (*dest) dest++; while (*dest++ = *src++); return --dest; } Now this is obviously a very simple as regards abstractions, but it is the same concept I shall be investigating. Finally, what do you think about the issue that schools are preferring to teach Java instead of C and Lisp ? Can you please give your opinions and your says as regards this subject? Thank you for your time and I appreciate every comment.

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  • What software licesnse should I release my code under?

    - by Citizen
    We're about to finish some free software and we're not sure what license we should release it under. Here's the details: The software is funded by several sponsors The software is open source The software will be free to download by the end-user The software will be free to use and modify for personal and commercial use by the end-user We want to retain ownership of the code We don't want anyone else to distribute our product What software license should we use?

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  • Pinning Projects and Solutions with Visual Studio 2010

    - by ScottGu
    This is the twenty-fourth in a series of blog posts I’m doing on the VS 2010 and .NET 4 release. Today’s blog post covers a very small, but still useful, feature of VS 2010 – the ability to “pin” projects and solutions to both the Windows 7 taskbar as well VS 2010 Start Page.  This makes it easier to quickly find and open projects in the IDE. [In addition to blogging, I am also now using Twitter for quick updates and to share links. Follow me at: twitter.com/scottgu] VS 2010 Jump List on Windows 7 Taskbar Windows 7 added support for customizing the taskbar at the bottom of your screen.  You can “pin” and re-arrange your application icons on it however you want. Most developers using Visual Studio 2010 on Windows 7 probably already know that they can “pin” the Visual Studio icon to the Windows 7 taskbar – making it always present.  What you might not yet have discovered, though, is that Visual Studio 2010 also exposes a Taskbar “jump list” that you can use to quickly find and load your most recently used projects as well. To activate this, simply right-click on the VS 2010 icon in the task bar and you’ll see a list of your most recent projects.  Clicking one will load it within Visual Studio 2010: Pinning Projects on the VS 2010 Jump List with Windows 7 One nice feature also supported by VS 2010 is the ability to optionally “pin” projects to the jump-list as well – which makes them always listed at the top.  To enable this, simply hover over the project you want to pin and then click the “pin” icon that appears on the right of it: When you click the pin the project will be added to a new “Pinned” list at the top of the jumplist: This enables you to always display your own list of projects at the top of the list.  You can optionally click and drag them to display in any order you want. VS 2010 Start Page and Project Pinning VS 2010 has a new “start page” that displays by default each time you launch a new instance of Visual Studio.  In addition to displaying learning and help resources, it also includes a “Recent Projects” section that you can use to quickly load previous projects that you have recently worked on: The “Recent Projects” section of the start page also supports the concept of “pinning” a link to projects you want to always keep in the list – regardless of how recently they’ve been accessed. To “pin” a project to the list you simply select the “pin” icon that appears when you hover over an item within the list: Once you’ve pinned a project to the start page list it will always show up in it (at least until you “unpin” it). Summary This project pinning support is a small but nice usability improvement with VS 2010 and can make it easier to quickly find and load projects/solutions.  If you work with a lot of projects at the same time it offers a nice shortcut to load them. Hope this helps, Scott

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  • Introducing the Oracle MDM Blog - Why All MDM Solutions Aren't Equal

    - by ken.pulverman
    Welcome to the Oracle MDM Blog.  Dave Butler, Tony Ouk, and myself - Ken Pulverman, will be bringing you news and information from the world of MDM at Oracle.  Dave is our resident expert with more than 30 years of experience in data and information management. Tony has deep expertise in our Exadata product line which provides a strong hardware synergy with MDM.  I come from Siebel Systems where I helped found the team that built our integration product line and then our Universal Customer Master with is part of our MDM offering at Oracle. I thought I'd hit the ground running with a topic we are going to want to continue to bend your ear about.  We had a recent meeting with Ford Goodman, our head of MDM commercial sales in the US and he was very fired up about and important topic.  He's irked that all MDM solutions get painted with the same brush even though they aren't the same at all. There are companies out there trying to represent frameworks and toolkits as out of the box solutions.  They give you the pleasure (read pain) of doing things like developing your own multi-application data model, building your own web services, or creating your own APIs.  Huh?  What gets sold as flexibility in reality is a barrier to ever going live.  At Siebel Systems we obsessed over the notion of a customer.  Our data model took over 10 years to perfect as defining a customer is a very complex task indeed.  There are divisions, subsidiaries, branches, acquisitions, sites etc., etc., etc..  You'll want to do your homework, but trust me - you aren't going to want to take the time or resource to build these canonical data structures yourself.  And what about APIs?  Again, it sounds flexible.  In reality it's a lot of work. Our DNA at Oracle is to reduce the cost of information technology so we pre-integrate our technology with all of our major applications and pre-build integrations and connectors for all the major systems you work with.  This is tedious work that requires detailed knowledge of the interfaces of all the applications involved.  It is also version specific as the interface features and technology are always changing.  We have a substantial organization to manage this complexity so you don't have to.  Suffice to say, we'd like to help our customers peel back the rhetoric of companies that fly the MDM flag without a real offering that you can quickly benefit from. Please watch this space for more information on this storyline as well as news and information around Oracle MDM.

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