When you expect people to come flocking to your website to buy your product, service or eCourse you need to remember that it is all about your website appeal to attract visitors where they will stay long enough to read your sales pitch, watch your video or listen to your audio. Convincing them to take a moment to consider what you have to offer is all in the way you make that first impression, that 3 seconds to catch their eye, arousing their curiosity while assuring your visitor that it is all about them.