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• The Oracle Retail Week Awards - most exciting awards yet?

  - by sarah.taylor(at)oracle.com

  Last night's annual Oracle Retail Week Awards saw the UK's top retailers come together to celebrate the very best of our industry over the last year.  The Grosvenor House Hotel on Park Lane in London was the setting for an exciting ceremony which this year marked several significant milestones in British - and global - retail.  Check out our videos about the event at our Oracle Retail YouTube channel, and see if you were snapped by our photographer on our Oracle Retail Facebook page. There were some extremely hot contests for many of this year's awards - and all very deserving winners.  The entries have demonstrated beyond doubt that retailers have striven to push their standards up yet again in all areas over the past year.  The judging panel includes some of the most prestigious names in the retail industry - to impress the panel enough to win an award is a substantial achievement.  This year the panel included the likes of Andy Clarke - Chief Executive of ASDA Group; Mark Newton Jones - CEO of Shop Direct Group; Richard Pennycook - the finance director at Morrisons; Rob Templeman - Chief Executive of Debenhams; and Stephen Sunnucks - the president of Gap Europe.  These are retail veterans  who have each helped to shape the British High Street over the last decade.  It was great to chat with many of them in the Oracle VIP area last night.  For me, last night's highlight was honouring both Sir Stuart Rose and Sir Terry Leahy for their contributions to the retail industry.  Both have set the standards in retailing over the last twenty years and taken their respective businesses from strength to strength, demonstrating that there is always a need for innovation even in larger businesses, and that a business has to adapt quickly to new technology in order to stay competitive.  Sir Terry Leahy's retirement this year marks the end of an era of global expansion for the Tesco group and a milestone in the progression of British retail.  Sir Terry has helped steer Tesco through nearly 20 years of change, with 14 years as Chief Executive.  During this time he led the drive for international expansion and an aggressive campaign to increase market share.  He has led the way for High Street retailers in adapting to the rise of internet retailing and nurtured a very successful home delivery service.  More recently he has pioneered the notion of cross-channel retailing with the introduction of Tesco apps for the iPhone and Android mobile phones allowing customers to scan barcodes of items to add to a shopping list which they can then either refer to in store or order for delivery.  John Lewis Partnership was a very deserving winner of The Oracle Retailer of the Year award for their overall dedication to excellent retailing practices.  The business was also named the American Express Marketing/Advertising Campaign of the Year award for their memorable 'Never Knowingly Undersold' advert series, which included a very successful viral video and radio campaign with Fyfe Dangerfield's cover of Billy Joel's 'She's Always a Woman' used for the adverts.  Store Design of the Year was another exciting category with Topshop taking the accolade for its flagship Oxford Street store in London, which combines boutique concession-style stalls with high fashion displays and exclusive collections from leading designers.  The store even has its own hairdressers and food hall, making it a truly all-inclusive fashion retail experience and a global landmark for any self-respecting international fashion shopper. Over the next few weeks we'll be exploring some of the winning entries in more detail here on the blog, so keep an eye out for some unique insights into how the winning retailers have made such remarkable achievements. 

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• Algorithm to Find the Aggregate Mass of "Granola Bar"-Like Structures?

  - by Stuart Robbins

  I'm a planetary science researcher and one project I'm working on is N-body simulations of Saturn's rings. The goal of this particular study is to watch as particles clump together under their own self-gravity and measure the aggregate mass of the clumps versus the mean velocity of all particles in the cell. We're trying to figure out if this can explain some observations made by the Cassini spacecraft during the Saturnian summer solstice when large structures were seen casting shadows on the nearly edge-on rings. Below is a screenshot of what any given timestep looks like. (Each particle is 2 m in diameter and the simulation cell itself is around 700 m across.) The code I'm using already spits out the mean velocity at every timestep. What I need to do is figure out a way to determine the mass of particles in the clumps and NOT the stray particles between them. I know every particle's position, mass, size, etc., but I don't know easily that, say, particles 30,000-40,000 along with 102,000-105,000 make up one strand that to the human eye is obvious. So, the algorithm I need to write would need to be a code with as few user-entered parameters as possible (for replicability and objectivity) that would go through all the particle positions, figure out what particles belong to clumps, and then calculate the mass. It would be great if it could do it for "each" clump/strand as opposed to everything over the cell, but I don't think I actually need it to separate them out. The only thing I was thinking of was doing some sort of N2 distance calculation where I'd calculate the distance between every particle and if, say, the closest 100 particles were within a certain distance, then that particle would be considered part of a cluster. But that seems pretty sloppy and I was hoping that you CS folks and programmers might know of a more elegant solution? Edited with My Solution: What I did was to take a sort of nearest-neighbor / cluster approach and do the quick-n-dirty N2 implementation first. So, take every particle, calculate distance to all other particles, and the threshold for in a cluster or not was whether there were N particles within d distance (two parameters that have to be set a priori, unfortunately, but as was said by some responses/comments, I wasn't going to get away with not having some of those). I then sped it up by not sorting distances but simply doing an order N search and increment a counter for the particles within d, and that sped stuff up by a factor of 6. Then I added a "stupid programmer's tree" (because I know next to nothing about tree codes). I divide up the simulation cell into a set number of grids (best results when grid size ˜7 d) where the main grid lines up with the cell, one grid is offset by half in x and y, and the other two are offset by 1/4 in ±x and ±y. The code then divides particles into the grids, then each particle N only has to have distances calculated to the other particles in that cell. Theoretically, if this were a real tree, I should get order N*log(N) as opposed to N2 speeds. I got somewhere between the two, where for a 50,000-particle sub-set I got a 17x increase in speed, and for a 150,000-particle cell, I got a 38x increase in speed. 12 seconds for the first, 53 seconds for the second, 460 seconds for a 500,000-particle cell. Those are comparable speeds to how long the code takes to run the simulation 1 timestep forward, so that's reasonable at this point. Oh -- and it's fully threaded, so it'll take as many processors as I can throw at it.

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• IIS Logfile Visualization with XNA

  - by BobPalmer

  In my office, I have a wall mounted monitor who's whole purpose in life is to display perfmon stats from our various servers.  And on a fairly regular basis, I have folks walk by asking what the lines mean.    After providing the requisite explaination about CPU utilization, disk I/O bottlenecks, etc. this is usually followed by some blank stares from the user in question, and a distillation of all of our engineering wizardry down to the phrase 'So when the red line goes up that's bad then?'   This of course would not do.  So I talked to my friends and our network admin about an option to show something more eye catching and visual, with which we could catch at a glance a feel for what was up with our site.    He initially pointed me out to a video showing GLTail and Chipmunk done in Ruby.  Realizing this was both awesome, and that I needed an excuse to do something in XNA, I decided to knock out a proof of concept for something very similar, but with a few tweaks.   Here's a link to a video of the current prototype:   http://www.youtube.com/watch?v=jM_PWZbtH2I   Essentially this app opens up a log file (even an active one) and begins pulling out the lines of text.  (Here's a good Code Project link that covers how to do tail reading from an active text file: http://www.codeproject.com/KB/files/tail.aspx).   As new data is added, a bubble is generated in the application - a GET statement comes from the left, and a POST from the right.  I then run it through a series of expression checkers, and based on the kind of statement and the pattern, a bubble of an appropriate color is generated.   For example, if I get a 500, a huge red bubble pops out.  Others are based on the part of the system the page is from - i.e. green bubbles are from our claims management subsystem, and blue bubbles are from the pages our scheduling staff use to schedule patients.  Others include the purple bubbles for security and login, and yellow bubbles for some miscellaneous pages.   The little grey bubbles represent things like images, JS, CSS, etc - and their small size makes them work like grease to keep the larger page bubbles moving.   The app is also smart enough that if it is starting to bog down with handling the physics and interactions, it will suspend new bubbles until enough have dropped off that performance can resume (you can see this slight stuttering in the sample video).   The net result is that anyone will be able to look up on the wall monitor, and instantly get a quick feel for how things are going on the floor.  Website slow?  You can get a feel for both volume and utilized modules with one glance.  Website crashing?  Look for a wall of giant red bubbles.  No activity at all?  Maybe the site is down.  Now couple this with utilization within a farm, and cross referenced with a second app showing the same kind of data from your SQL database...   As for the app itself, it's a windows XNA project with the code in C#.   The physics are handled by the Farseer physicis eingine for XNA (http://www.codeplex.com/FarseerPhysics) which is just pure goodness.  The samples are great, and I had the app up and working in two evenings (half of that was fine tuning, and the other was me coding with a kid in my lap).   My next steps include wiring this to SQL (I have some ideas...), and adding a nice configuration module.  For example, you could use polygons, etc to tie to your regex - or more entertaining things like having a little human ragdoll to represent a user login.     Once that's wrapped up and I have a chance to complete some hardening, I will be releasing the whole thing into the wild as opensource.     Feel free to ping me if you have any questions! -Bob

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• How to create a Global Rule that stores a document’s folder path in a custom metadata field

  - by Nicolas Montoya

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} How to create a Global Rule that stores a document’s folder path in a custom metadata field Efficiency purists would argue that redundancy is not necessary. In real life, we are willing to pay a price for performance –i.e. to have information at our fingertips. We have run into customers opting to store a document folder path as a document metadata field. They have their reasons, half of the ECM community will agree with them, and the other half would raise an eye brow. In the end, they are getting creative to achieve their document management goals. The below steps outlines how to create a Global Rule that would store a document’s folder path in a custom metadata field: Create a Global Rule via Configuration Manager > Rules Tab > Add Then check “Is global rule with priority”. Then check “Use rule activation condition”. The go to “Edit” and check the actions for this Script Properties: Then click OK, and the following rule activation condition will appear: Then Goto to the Fields Tab and add a Rule Field: Select the target Custom Metadata Field and click Ok, then check the “Is derived field”, then “Edit”, then go to the Custom Tab in the Script Properties window and enter the below custom script: <$if #active.dCollectionPath$> <$dprDerivedValue=#active.dCollectionPath$> <$else$> <$dprDerivedValue=#active.xCollectionIDPath$> <$endif$> For more information on the dCollectionPath property, check Section 8.2 Folder Services from the Oracle® Fusion Middleware Services Reference Guide for Oracle Universal Content Management 11g Release 1 (11.1.1) http://docs.oracle.com/cd/E21043_01/doc.1111/e11011/c08_folders002.htm The above rule will keep the Custom Metadata Field updated with the Folder Path information when a document is checked in via the Content Server (CS) Web Interface or the Desktop Integration Suite (DIS).

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• Cutting Edge versus Just Average? Your SOA, Got BPM? by Mala Ramakrishnan

  - by JuergenKress

  Service Oriented Architecture (SOA) has completely transformed IT from the time it was introduced well over a decade ago. Organizations have been re-plumbing their infrastructure for reusability, efficiency and gain and succeeding with it. Best practices have emerged and people and technology have matured. We have got better at delivering on a stable platform on mission critical applications and services. Yet, there is this one secret that sets some SOA customers apart from the others. These companies grow and revolutionize their business and not just transform their IT infrastructure. The differences seem subtle for an untrained eye examining these organizations externally. And from within the company, it’s a bit like an ant sitting on an elephant, hard to differentiate between the IT trunk and business tail. What is it that some organizations do differently that makes them succeed beyond SOA? These organizations pull in business people more and more to weigh into their IT decisions. They wrench understanding process over services. They don’t settle easily when bridging business metrics and IT performance. They anguish over business requirements not translating seamlessly and quickly into IT. IT is not just an enabler but a pillar that revolutionizes their business. Okay, I’ll give it to you. These organizations layer Business Process Management (BPM) on top of their SOA. Think about lifeblood business processes in your own organizations. If you are Fedex, this would be shipping and handling. If you are Stanford Hospital, this would be patient case-management: from on-boarding through discharge and follow-up care. If you are Wells Fargo, this would be loan origination. Now think about how your SOA ties into your business process. Can you decouple your business processes from your SOA so that the two can transform and change independent of each other? Can you forecast success metrics for your business process, make the changes across the board and then look back over different periods of time to see if you are on track? Are your critical business processes entrenched in the minds of few experts in your organization or does everyone from the receptionist to your enterprise architect to your CEO understand what they can do to revolutionize it? Business Process Management is a superset of SOA. It is the process of getting your business to articulate business value and metrics and have it implemented in IT without any loss in translation. It is the act of extracting the business process from the minds of experts and IT applications in your organization and valuing them as assets for performance and gain. BPM is stepping outside your SOA and moving your organization to the next level of innovation. Oracle is accelerating BPM across industries with the latest launch. Join us to understand how BPM can give your organization a cutting edge over your SOA. SOA & BPM Partner Community For regular information on Oracle SOA Suite become a member in the SOA & BPM Partner Community for registration please visit www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Facebook Wiki Mix Forum Technorati Tags: SOA,BPM,SOA Community,Oracle SOA,Oracle BPM,Community,OPN,Jürgen Kress

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• A quick look at: sys.dm_os_buffer_descriptors

  - by Jonathan Allen

  SQL Server places data into cache as it reads it from disk so as to speed up future queries. This dmv lets you see how much data is cached at any given time and knowing how this changes over time can help you ensure your servers run smoothly and are adequately resourced to run your systems. This dmv gives the number of cached pages in the buffer pool along with the database id that they relate to: USE [tempdb] GO SELECT COUNT(*) AS cached_pages_count , CASE database_id WHEN 32767 THEN 'ResourceDb' ELSE DB_NAME(database_id) END AS Database_name FROM sys.dm_os_buffer_descriptors GROUP BY DB_NAME(database_id) , database_id ORDER BY cached_pages_count DESC; This gives you results which are quite useful, but if you add a new column with the code: …to convert the pages value to show a MB value then they become more relevant and meaningful. To see how your server reacts to queries, start up SSMS and connect to a test server and database – mine is called AdventureWorks2008. Make sure you start from a know position by running: -- Only run this on a test server otherwise your production server's-- performance may drop off a cliff and your phone will start ringing. DBCC DROPCLEANBUFFERS GO Now we can run a query that would normally turn a DBA’s hair white: USE [AdventureWorks2008] go SELECT * FROM [Sales].[SalesOrderDetail] AS sod INNER JOIN [Sales].[SalesOrderHeader] AS soh ON [sod].[SalesOrderID] = [soh].[SalesOrderID] …and then check our cache situation: A nice low figure – not! Almost 2000 pages of data in cache equating to approximately 15MB. Luckily these tables are quite narrow; if this had been on a table with more columns then this could be even more dramatic. So, let’s make our query more efficient. After resetting the cache with the DROPCLEANBUFFERS and FREEPROCCACHE code above, we’ll only select the columns we want and implement a WHERE predicate to limit the rows to a specific customer. SELECT [sod].[OrderQty] , [sod].[ProductID] , [soh].[OrderDate] , [soh].[CustomerID] FROM [Sales].[SalesOrderDetail] AS sod INNER JOIN [Sales].[SalesOrderHeader] AS soh ON [sod].[SalesOrderID] = [soh].[SalesOrderID] WHERE [soh].[CustomerID] = 29722 …and check our effect cache: Now that is more sympathetic to our server and the other systems sharing its resources. I can hear you asking: “What has this got to do with logging, Jonathan?” Well, a smart DBA will keep an eye on this metric on their servers so they know how their hardware is coping and be ready to investigate anomalies so that no ‘disruptive’ code starts to unsettle things. Capturing this information over a period of time can lead you to build a picture of how a database relies on the cache and how it interacts with other databases. This might allow you to decide on appropriate schedules for over night jobs or otherwise balance the work of your server. You could schedule this job to run with a SQL Agent job and store the data in your DBA’s database by creating a table with: IF OBJECT_ID('CachedPages') IS NOT NULL DROP TABLE CachedPages CREATE TABLE CachedPages ( cached_pages_count INT , MB INT , Database_Name VARCHAR(256) , CollectedOn DATETIME DEFAULT GETDATE() ) …and then filling it with: INSERT INTO [dbo].[CachedPages] ( [cached_pages_count] , [MB] , [Database_Name] ) SELECT COUNT(*) AS cached_pages_count , ( COUNT(*) * 8.0 ) / 1024 AS MB , CASE database_id WHEN 32767 THEN 'ResourceDb' ELSE DB_NAME(database_id) END AS Database_name FROM sys.dm_os_buffer_descriptors GROUP BY database_id After this has been left logging your system metrics for a while you can easily see how your databases use the cache over time and may see some spikes that warrant your attention. This sort of logging can be applied to all sorts of server statistics so that you can gather information that will give you baseline data on how your servers are performing. This means that when you get a problem you can see what statistics are out of their normal range and target you efforts to resolve the issue more rapidly.

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• St. Louis ALT.NET

  - by Brian Schroer

  I’m a huge fan of the St. Louis .NET User Group and a regular attendee of their meetings, but always wished there was a local group that discussed more advanced .NET topics. (That’s not a criticism of the group - I appreciate that they want to server developers with a broad range of skill levels). That’s why I was thrilled when Nicholas Cloud started a St. Louis ALT.NET group in 2010. Here’s the “about us” statement from the group’s web site: The ALT.NET community is a loosely coupled, highly cohesive group of like-minded individuals who believe that the best developers do not align themselves with platforms and languages, but with principles and ideas. In 2007, David Laribee created the term "ALT.NET" to explain this "alternative" view of the Microsoft development universe--a view that challenged the "Microsoft-only" approach to software development. He distilled his thoughts into four key developer characteristics which form the basis of the ALT.NET philosophy: You're the type of developer who uses what works while keeping an eye out for a better way. You reach outside the mainstream to adopt the best of any community: Open Source, Agile, Java, Ruby, etc. You're not content with the status quo. Things can always be better expressed, more elegant and simple, more mutable, higher quality, etc. You know tools are great, but they only take you so far. It's the principles and knowledge that really matter. The best tools are those that embed the knowledge and encourage the principles (e.g. Resharper.) The St. Louis ALT.NET meetup group is a place where .NET developers can learn, share, and critique approaches to software development on the .NET stack. We cater to the highest common denominator, not the lowest, and want to help all St. Louis .NET developers achieve a superior level of software craftsmanship. I don’t see a lot of ALT.NET talk in blogs these days. The movement was harmed early on by the negative attitudes of some of its early leaders, including jerk moves like the Entity Framework “vote of no confidence”, but I do see occasional mentions of local groups like the St. Louis one. I think ALT.NET has been successful at bringing some of its ideas into the .NET world, including heavily influencing ASP.NET MVC and raising the general level of software craftsmanship for developers working on the Microsoft stack. The ideas and ideals live on, they’re just not branded as “this is ALT.NET!” In the past 18 months, St. Louis ALT.NET meetups have discussed topics like: NHibernate F# and other functional languages AOP CoffeeScript “How Ruby Is Making Me a Stronger C# Developer” Using rake for builds CQRS .NET dynamic programming micro web frameworks – Nancy & Jessica Git ALT.NET doesn’t mean (to me, anyway) “alternatives to .NET”, but “alternatives for .NET”. We look at how things are done in Ruby and other languages/platforms, but always with the idea “What can I learn from this to take back to my “day job” with .NET?”. Meetings are held at 7PM on the fourth Wednesday of each month at the offices of Professional Employment Group. PEG is located at 999 Executive Parkway (Suite 100 – lower level) in Creve Coeur (South of Olive off of Mason Road - Here's a map). Food is not supplied (sorry if you’re a big fan of the Papa John’s Crust-Lovers’ Pizza that’s a staple of user group meetings), but attendees are encouraged to come early and bring/share beer, so that’s cool. Thanks to Nick for organizing, and to Professional Employment Group for lending their offices. Please visit the meetup site for more information.

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• ORACLE is WEB 2.0

  - by anca.rosu

  You never know what to expect in life, where it can take you and what kind of fulfillment it can offer you. It’s just like an amazing lottery with millions of winning tickets. My name is Paula, I am an Online Marketing Specialist at Oracle University and this is my story. Having graduated from a technical profile college, it seemed almost normal to follow the same career path. But I said no. I wanted to try something else, so I took an Advertising Masters Program and I really became in love with this entire industry. Advertising and the new impact of the Internet through social networking is my current fascination. I knew I had to work to incorporate both my skills intro one dream job. I want to believe that I have come to work at Oracle as part of a great plan that life has for me. It’s not the most glamorous job in advertising or in the fashion industry, but it’s everything you need to start investing in your development and to build relationships. A normal day at work begins at 9.30 at our Oracle Office in Bucharest. After a short chit-chat, coffee and some conference calls, marketing gets to work! Some of the members of my team are working besides me but others are based all over Europe. This is extremely useful when coordinating the EMEA Marketing for Oracle University, because this way it’s easier to keep an eye on these various locations. Even though it’s a team play, you need to speak up and make your mark. I am the kind of person that never stands-by and waits to be given directions, I am curious and intuitive. This makes things easier. In Oracle you really need to find your own way and to discover how to organize your time and how to get involved with people. People to people, this is the focus. But everything is up to you and it strongly depends on the type of personality that you have. I try to get involved in various activities, participate in Oracle Days Events, interact and meet all kinds of people. For those who are newly graduates or interns, Oracle has lots of trainings and webcasts you can attend to help you develop your career shape and to understand better the way the business works. You can also be awarded for ideas and setting the trends so that makes it worth it. What I like most about my job is the fact that I can come with ideas and bring them to life. For example Oracle University has a special seminar program called “Celebrity Seminars” where top industry speakers teach 1-day or 2-day condensed seminars. We thought of creating something exclusive and a video was the best idea. So my colleague and I became reporters for a day and interviewed this well-known speaker regarding his seminar. I think this is a good way to market this business. Live footage is a very good marketing tool so we are planning to use the video to target our online audiences via Facebook, Twitter or LinkedIn. This can even go in the newsletters that marketing sends regarding the Celebrity Seminars. This is what I meant when I said Oracle is a free spirited organization and you can surely find your place here among us. The best way to describe my job is WEB 2.0. The modern online approach comes to life while we are trying to sell our business. We need to be out there and we are responsible of spreading the buzz regarding our training offerings and our official courseware materials. There are so many new ways to interact with the target audience nowadays and I am so eager to discover the best online techniques! If you have any questions related to this article feel free to contact  [email protected].  You can find our job opportunities via http://campus.oracle.com Technorati Tags: WEB 2.0,Online Marketing,Oracle University,Bucharest,events,graduates,interns,training,webcast,seminar,newsletters,business,Facebook,Twitter,LinkedIn

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• Skewed: a rotating camera in a simple CPU-based voxel raycaster/raytracer

  - by voxelizr

  TL;DR -- in my first simple software voxel raycaster, I cannot get camera rotations to work, seemingly correct matrices notwithstanding. The result is skewed: like a flat rendering, correctly rotated, however distorted and without depth. (While axis-aligned ie. unrotated, depth and parallax are as expected.) I'm trying to write a simple voxel raycaster as a learning exercise. This is purely CPU based for now until I figure out how things work exactly -- fow now, OpenGL is just (ab)used to blit the generated bitmap to the screen as often as possible. Now I have gotten to the point where a perspective-projection camera can move through the world and I can render (mostly, minus some artifacts that need investigation) perspective-correct 3-dimensional views of the "world", which is basically empty but contains a voxel cube of the Stanford Bunny. So I have a camera that I can move up and down, strafe left and right and "walk forward/backward" -- all axis-aligned so far, no camera rotations. Herein lies my problem. Screenshot #1: correct depth when the camera is still strictly axis-aligned, ie. un-rotated. Now I have for a few days been trying to get rotation to work. The basic logic and theory behind matrices and 3D rotations, in theory, is very clear to me. Yet I have only ever achieved a "2.5 rendering" when the camera rotates... fish-eyey, bit like in Google Streetview: even though I have a volumetric world representation, it seems --no matter what I try-- like I would first create a rendering from the "front view", then rotate that flat rendering according to camera rotation. Needless to say, I'm by now aware that rotating rays is not particularly necessary and error-prone. Still, in my most recent setup, with the most simplified raycast ray-position-and-direction algorithm possible, my rotation still produces the same fish-eyey flat-render-rotated style looks: Screenshot #2: camera "rotated to the right by 39 degrees" -- note how the blue-shaded left-hand side of the cube from screen #2 is not visible in this rotation, yet by now "it really should"! Now of course I'm aware of this: in a simple axis-aligned-no-rotation-setup like I had in the beginning, the ray simply traverses in small steps the positive z-direction, diverging to the left or right and top or bottom only depending on pixel position and projection matrix. As I "rotate the camera to the right or left" -- ie I rotate it around the Y-axis -- those very steps should be simply transformed by the proper rotation matrix, right? So for forward-traversal the Z-step gets a bit smaller the more the cam rotates, offset by an "increase" in the X-step. Yet for the pixel-position-based horizontal+vertical-divergence, increasing fractions of the x-step need to be "added" to the z-step. Somehow, none of my many matrices that I experimented with, nor my experiments with matrix-less hardcoded verbose sin/cos calculations really get this part right. Here's my basic per-ray pre-traversal algorithm -- syntax in Go, but take it as pseudocode: fx and fy: pixel positions x and y rayPos: vec3 for the ray starting position in world-space (calculated as below) rayDir: vec3 for the xyz-steps to be added to rayPos in each step during ray traversal rayStep: a temporary vec3 camPos: vec3 for the camera position in world space camRad: vec3 for camera rotation in radians pmat: typical perspective projection matrix The algorithm / pseudocode: // 1: rayPos is for now "this pixel, as a vector on the view plane in 3d, at The Origin" rayPos.X, rayPos.Y, rayPos.Z = ((fx / width) - 0.5), ((fy / height) - 0.5), 0 // 2: rotate around Y axis depending on cam rotation. No prob since view plane still at Origin 0,0,0 rayPos.MultMat(num.NewDmat4RotationY(camRad.Y)) // 3: a temp vec3. planeDist is -0.15 or some such -- fov-based dist of view plane from eye and also the non-normalized, "in axis-aligned world" traversal step size "forward into the screen" rayStep.X, rayStep.Y, rayStep.Z = 0, 0, planeDist // 4: rotate this too -- 0,zstep should become some meaningful xzstep,xzstep rayStep.MultMat(num.NewDmat4RotationY(CamRad.Y)) // set up direction vector from still-origin-based-ray-position-off-rotated-view-plane plus rotated-zstep-vector rayDir.X, rayDir.Y, rayDir.Z = -rayPos.X - me.rayStep.X, -rayPos.Y, rayPos.Z + rayStep.Z // perspective projection rayDir.Normalize() rayDir.MultMat(pmat) // before traversal, the ray starting position has to be transformed from origin-relative to campos-relative rayPos.Add(camPos) I'm skipping the traversal and sampling parts -- as per screens #1 through #3, those are "basically mostly correct" (though not pretty) -- when axis-aligned / unrotated.

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• Multidimensional Thinking–24 Hours of Pass: Celebrating Women in Technology

  - by smisner

  It’s Day 1 of #24HOP and it’s been great to participate in this event with so many women from all over the world in one long training-fest. The SQL community has been abuzz on Twitter with running commentary which is fun to watch while listening to the current speaker. If you missed the fun today because you’re busy with all that work you’ve got to do – don’t despair. All sessions are recorded and will be available soon. Keep an eye on the 24 Hours of Pass page for details. And the fun’s not over today. Rather than run 24 hours consecutively, #24HOP is now broken down into 12-hours over two days, so check out the schedule to see if there’s a session that interests you and fits your schedule. I’m pleased to announce that my business colleague Erika Bakse ( Blog | Twitter) will be presenting on Day 2 – her debut presentation for a PASS event. (And I’m also pleased to say she’s my daughter!) Multidimensional Thinking: The Presentation My contribution to this lineup of terrific speakers was Multidimensional Thinking. Here’s the abstract: “Whether you’re developing Analysis Services cubes or creating PowerPivot workbooks, you need to get into a multidimensional frame of mind to produce a model that best enables users to answer their business questions on their own. Many database professionals struggle initially with multidimensional models because the data modeling process is much different than the one they use to produce traditional, third normal form databases. In this session, I’ll introduce you to the terminology of multidimensional modeling and step through the process of translating business requirements into a viable model.” If you watched the presentation and want a copy of the slides, you can download a copy here. And you’re welcome to download the slides even if you didn’t watch the presentation, but they’ll make more sense if you did! Kimball All the Way There’s only so much I can cover in the time allotted, but I hope that I succeeded in my attempt to build a foundation that prepares you for starting out in business intelligence. One of my favorite resources that will get into much more detail about all kinds of scenarios (well beyond the basics!) is The Data Warehouse Toolkit (Second Edition) by Ralph Kimball. Anything from Kimball or the Kimball Group is worth reading. Kimball material might take reading and re-reading a few times before it makes sense. From my own experience, I found that I actually had to just build my first data warehouse using dimensional modeling on faith that I was going the right direction because it just didn’t click with me initially. I’ve had years of practice since then and I can say it does get easier with practice. The most important thing, in my opinion, is that you simply must prototype a lot and solicit user feedback, because ultimately the model needs to make sense to them. They will definitely make sure you get it right! Schema Generation One question came up after the presentation about whether we use SQL Server Management Studio or Business Intelligence Development Studio (BIDS) to build the tables for the dimensional model. My answer? It really doesn’t matter how you create the tables. Use whatever method that you’re comfortable with. But just so happens that it IS possible to set up your design in BIDS as part of an Analysis Services project and to have BIDS generate the relational schema for you. I did a Webcast last year called Building a Data Mart with Integration Services that demonstrated how to do this. Yes, the subject was Integration Services, but as part of that presentation, I showed how to leverage Analysis Services to build the tables, and then I showed how to use Integration Services to load those tables. I blogged about this presentation in September 2010 and included downloads of the project that I used. In the blog post, I explained that I missed a step in the demonstration. Oops. Just as an FYI, there were two more Webcasts to finish the story begun with the data – Accelerating Answers with Analysis Services and Delivering Information with Reporting Services. If you want to just cut to the chase and learn how to use Analysis Services to build the tables, you can see the Using the Schema Generation Wizard topic in Books Online.

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• 5 Ways to Determine Mobile Location

  - by David Dorf

  In my previous post, I mentioned the importance of determining the location of a consumer using their mobile phone.  Retailers can track anonymous mobile phones to determine traffic patterns both inside and outside their stores.  And with consumers' permission, retailers can send location-aware offers to mobile phones; for example, a coupon for cereal as you walk down that aisle.  When paying with Square, your location is matched with the transaction.  So there are lots of reasons for retailers to want to know the location of their customers.  But how is it done? I thought I'd dive a little deeper on that topic and consider the approaches to determining location. 1. Tower Triangulation By comparing the relative signal strength from multiple antenna towers, a general location of a phone can be roughly determined to an accuracy of 200-1000 meters.  The more towers involved, the more accurate the location. 2. GPS Using Global Positioning Satellites is more accurate than using cell towers, but it takes longer to find the satellites, it uses more battery, and it won't well indoors.  For geo-fencing applications, like those provided by Placecast and Digby, cell towers are often used to determine if the consumer is nearing a "fence" then switches to GPS to determine the actual crossing of the fence. 3. WiFi Triangulation WiFi triangulation is usually more accurate than using towers just because there are so many more WiFi access points (i.e. radios in routers) around. The position of each WiFi AP needs to be recorded in a database and used in the calculations, which is what Skyhook has been doing since 2008.  Another advantage to this method is that works well indoors, although it usually requires additional WiFi beacons to get the accuracy down to 5-10 meters.  Companies like ZuluTime, Aisle411, and PointInside have been perfecting this approach for retailers like Meijer, Walgreens, and HomeDepot. Keep in mind that a mobile phone doesn't have to connect to the WiFi network in order for it to be located.  The WiFi radio in the phone only needs to be on.  Even when not connected, WiFi radios talk to each other to prepare for a possible connection. 4. Hybrid Approaches Naturally the most accurate approach is to combine the approaches described above.  The more available data points, the greater the accuracy.  Companies like ShopKick like to add in acoustic triangulation using the phone's microphone, and NearBuy can use video analytics to increase accuracy. 5. Magnetic Fields The latest approach, and this one is really new, takes a page from the animal kingdom.  As you've probably learned from guys like Marlin Perkins, some animals use the Earth's magnetic fields to navigate.  By recording magnetic variations within a store, then matching those readings with ones from a consumer's phone, location can be accurately determined.  At least that's the approach IndoorAtlas is taking, and the science seems to bear out.  It works well indoors, and doesn't require retailers to purchase any additional hardware.  Keep an eye on this one.

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• Get Exchange Online Mailbox Size in GB

  - by Brian Jackett

  As mentioned in my previous post I was recently working with a customer to get started with Exchange Online PowerShell commandlets.  In this post I wanted to follow up and show one example of a difference in output from commandlets in Exchange 2010 on-premises vs. Exchange Online.   Problem    The customer was interested in getting the size of mailboxes in GB.  For Exchange on-premises this is fairly easy.  A fellow PFE Gary Siepser wrote an article explaining how to accomplish this (click here).  Note that Gary’s script will not work when remoting from a local machine that doesn’t have the Exchange object model installed.  A similar type of scenario exists if you are executing PowerShell against Exchange Online.  The data type for TotalItemSize  being returned (ByteQuantifiedSize) exists in the Exchange namespace.  If the PowerShell session doesn’t have access to that namespace (or hasn’t loaded it) PowerShell works with an approximation of that data type.    The customer found a sample script on this TechNet article that they attempted to use (minor edits by me to fit on page and remove references to deleted item size.)   Get-Mailbox -ResultSize Unlimited | Get-MailboxStatistics | Select DisplayName,StorageLimitStatus, ` @{name="TotalItemSize (MB)"; expression={[math]::Round( ` ($_.TotalItemSize.Split("(")[1].Split(" ")[0].Replace(",","")/1MB),2)}}, ` ItemCount | Sort "TotalItemSize (MB)" -Descending | Export-CSV "C:\My Documents\All Mailboxes.csv" -NoTypeInformation     The script is targeted to Exchange 2010 but fails for Exchange Online.  In Exchange Online when referencing the TotalItemSize property though it does not have a Split method which ultimately causes the script to fail.   Solution    A simple solution would be to add a call to the ToString method off of the TotalItemSize property (in bold on line 5 below).   Get-Mailbox -ResultSize Unlimited | Get-MailboxStatistics | Select DisplayName,StorageLimitStatus, ` @{name="TotalItemSize (MB)"; expression={[math]::Round( ` ($_.TotalItemSize.ToString().Split("(")[1].Split(" ")[0].Replace(",","")/1MB),2)}}, ` ItemCount | Sort "TotalItemSize (MB)" -Descending | Export-CSV "C:\My Documents\All Mailboxes.csv" -NoTypeInformation      This fixes the script to run but the numerous string replacements and splits are an eye sore to me.  I attempted to simplify the string manipulation with a regular expression (more info on regular expressions in PowerShell click here).  The result is a workable script that does one nice feature of adding a new member to the mailbox statistics called TotalItemSizeInBytes.  With this member you can then convert into any byte level (KB, MB, GB, etc.) that suits your needs.  You can download the full version of this script below (includes commands to connect to Exchange Online session). $UserMailboxStats = Get-Mailbox -RecipientTypeDetails UserMailbox ` -ResultSize Unlimited | Get-MailboxStatistics $UserMailboxStats | Add-Member -MemberType ScriptProperty -Name TotalItemSizeInBytes ` -Value {$this.TotalItemSize -replace "(.*\()|,| [a-z]*\)", ""} $UserMailboxStats | Select-Object DisplayName,@{Name="TotalItemSize (GB)"; ` Expression={[math]::Round($_.TotalItemSizeInBytes/1GB,2)}}   Conclusion    Moving from on-premises to the cloud with PowerShell (and PowerShell remoting in general) can sometimes present some new challenges due to what you have access to.  This means that you must always test your code / scripts.  I still believe that not having to physically RDP to a server is a huge gain over some of the small hurdles you may encounter during the transition.  Scripting is the future of administration and makes you more valuable.  Hopefully this script and the concepts presented help you be a better admin / developer.         -Frog Out     Links The Get-MailboxStatistics Cmdlet, the TotalitemSize Property, and that pesky little “b” http://blogs.technet.com/b/gary/archive/2010/02/20/the-get-mailboxstatistics-cmdlet-the-totalitemsize-property-and-that-pesky-little-b.aspx   View Mailbox Sizes and Mailbox Quotas Using Windows PowerShell http://technet.microsoft.com/en-us/exchangelabshelp/gg576861#ViewAllMailboxes   Regular Expressions with Windows PowerShell http://www.regular-expressions.info/powershell.html   “I don’t always test my code…” image http://blogs.pinkelephant.com/images/uploads/conferences/I-dont-always-test-my-code-But-when-I-do-I-do-it-in-production.jpg   The One Thing: Brian Jackett and SharePoint 2010 http://www.youtube.com/watch?v=Sg_h66HMP9o

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• SQL SERVER – Partition Parallelism Support in expressor 3.6

  - by pinaldave

  I am very excited to learn that there is a new version of expressor’s data integration platform coming out in March of this year.  It will be version 3.6, and I look forward to using it and telling everyone about it.  Let me describe a little bit more about what will be so great in expressor 3.6: Greatly enhanced user interface Parallel Processing Bulk Artifact Upgrading The User Interface First let me cover the most obvious enhancements. The expressor Studio user interface (UI) has had some significant work done. Kudos to the expressor Engineering team; the entire UI is a visual masterpiece that is very responsive and intuitive. The improvements are more than just eye candy; they provide significant productivity gains when developing expressor Dataflows. Operator shape icons now include a description that identifies the function of each operator, instead of having to guess at the function by the icon. Operator shapes and highlighting depict the current function and status: Disabled, enabled, complete, incomplete, and error. Each status displays an appropriate message in the message panel with correction suggestions. Floating or docking property panels provide descriptive tool tips for each property as well as auto resize when adjusting the canvas, without having to search Help or the need to scroll around to get access to the property. Progress and status indicators let you know when an operation is working. “No limit” canvas with snap-to-grid allows automatic sizing and accurate positioning when you have numerous operators in the Dataflow. The inline tool bar offers quick access to pan, zoom, fit and overview functions. Selecting multiple artifacts with a right click context allows you to easily manage your workspace more efficiently. Partitioning and Parallel Processing Partitioning allows each operator to process multiple subsets of records in parallel as opposed to processing all records that flow through that operator in a single sequential set. This capability allows the user to configure the expressor Dataflow to run in a way that most efficiently utilizes the resources of the hardware where the Dataflow is running. Partitions can exist in most individual operators. Using partitions increases the speed of an expressor data integration application, therefore improving performance and load times. With the expressor 3.6 Enterprise Edition, expressor simplifies enabling parallel processing by adding intuitive partition settings that are easy to configure. Bulk Artifact Upgrading Bulk Artifact Upgrading sounds a bit intimidating, but it actually is not and it is a welcome addition to expressor Studio. In past releases, users were prompted to confirm that they wanted to upgrade their individual artifacts only when opened. This was a cumbersome and repetitive process. Now with bulk artifact upgrading, a user can easily select what artifact or group of artifacts to upgrade all at once. As you can see, there are many new features and upgrade options that will prove to make expressor Studio quicker and more efficient.  I hope I’m not the only one who is excited about all these new upgrades, and that I you try expressor and share your experience with me. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Performance, SQL Query, SQL Server, SQL Tips and Tricks, SQLServer, T SQL, Technology

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• SharePoint 2013 Developer Ramp-Up - Part 1

  Today I had a little spare time during the morning hours and I decided that after checking MVA that I'm going to query the available course material over at Pluralsight. Wow, thanks to fantastic corporations and acquisitions there are lots of courses available. Nicely split by SharePoint version as well as particular interest group. Additionally, I found a couple of online blogs and community sites that I'm going to visit regularly during the next couple of weeks. Today's resource(s) Of course, I'm "all in" for the latest developer resources: SharePoint 2013 Developer Ramp-Up - Part 1 - Understanding the Platform and Developer Experience SharePoint 2013 Developer Ramp-Up - Part 2 SharePoint 2013 Developer Ramp-Up - Part 3 SharePoint 2013 Developer Ramp-Up - Part 4 SharePoint 2013 Developer Ramp-Up - Part 5 SharePoint 2013 Developer Ramp-Up - Part 6 I guess, I'm going to stick to the Pluralsight library until the end of this week. We'll see... Anyway, apart from the video material I came across a couple of other websites which I'd like to list here, too. That's mainly for personal reference instead of bookmarking in the browser, I'll use my own blog for that purpose. Atkinson's SharePoint Blog Düsseldorfer Jung Doerflers SharePoint Blog SharePoint Community Absolute SharePoint The links are in no preferential order and I added them as soon as I found them. Most probably, I'm going to report about specific articles from those resources during this challenge. So, stay tuned and I try to provide more details on certain topics. Takeaway First contact with the 'real stuff' in order to get an idea about software development in Microsoft SharePoint and beyond. Unfortunately and as already expected, the marketing department over at Microsoft seemed to have nothing better to do than to invent new names and baptise literally the same product with every release. Luckily, the release cycles between versions have been three years (roughly) - 2007, 2010, and 2013. Nonetheless, there will be a lot of version-specfic issues to tackle during this learning phase. Especially, when it's about historical expressions like 'WSS'* like I had it yesterday... It's going to be exciting and demanding to catch up with roughly 6-7 years of development and changes. Okay, let's face it. * WSS stands for Windows SharePoint Services 3.0 which forms the 'core engine' of SharePoint 2007. Part 1 of Andrew Connell's series on SharePoint 2013 for developers provides a brief history and overview of the various product names and their relation to the actual SharePoint version. I guess, I might create a cheat-sheet or something comparable in order to reduce the level of confusion while reading through other material: SharePoint 2007 (aka SharePoint v3 aka SharePoint 12) Windows SharePoint Services (WSS) 3.0 Microsoft Office SharePoint Server (MOSS) 2007 .NET Framework 3.0, 32-bit or 64-bit OS SharePoint 2010 (aka SharePoint v4 aka SharePoint 14) Microsoft SharePoint Foundation (SPF) 2010 Microsoft SharePoint Server (SPS) 2010 .NET Framework 3.5 SP1, 64-bit OS only SharePoint 2013 Microsoft SharePoint Foundation (SPF) 2013 Microsoft SharePoint Server (SPS) 2013 .NET Framework 4.5, 64-bit OS only After this quick excursion it is getting more interesting. SharePoint 2013 has a number of Development Practices and Techniques under the hood, and it will be quite a decision process depending on the task requirements to choose the correct path to go. At the moment, the following two options seem to be my future fields of operation: Client-Side Object Model (CSOM) REST API and OData syntax As part of my job assignment, I see myself developing within Visual Studio 2012/2013. Most probably the client development in C# will be using CSOM but of course I'll keep an eye on the REST API, too. JavaScript has quite a momentum since a while and it would a shame to ignore this type of opportunity and possibilities.

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• GWB | May 2010 Newsletter

  - by Staff of Geeks

  Geekswithblogs.net - May 2010 Newsletter   Was your newsletter messed up? If the first newsletter we sent was all white with links all over the place, I apologize. We haven’t sent a newsletter in quite some time and I forgot the rules of theming for email clients.   TechEd 2010 New Orleans - Who is coming? John and Jeff will be at TechEd 2010 New Orleans for a short time to pass out shirts to our bloggers. These are the standard GWB shirts you see some of our other bloggers wearing and one could be yours if you let us know you are coming and what your size is. We will announce where we will be once we arrive so you can wear your Geekswithblogs.net shirt and let everyone know where you blog. These shirts will be without URLs, if you want one of those, you will have to join the contest mentioned later in the newsletter. Deadline for response is next Wednesday? Email [email protected] to let us know you are coming!   wblo.gs Shortened Url Everyone has URL shorteners these days so we needed our own. Currently Geekswithblogs.net has implemented http://wblo.gs as a shortened URL for you blog. Instead of pushing people to geekswithblogs.net/your_url you can now use wblo.gs/your_url. We hope to published a version of the shortener that will give each post a short URL and a button via your blog to publish to Twitter. This release should be available in the early summer time period.   Always wanted one of our awesome Geekswithblogs.net T-Shirts? Starting on May 15th until July 13th, we will giving our Geekswithblogs.net t-shirts away to those members who create 30 technical posts. That is 30 posts in 60 days! This should not be a difficult task with all the new releases from Microsoft. You have Visual Studio 2010, Team Foundation 2010, SharePoint 2010, Silverlight 4.0, Office 2010, SQL Server 2008 R2, and so many others to pick from. We will be keeping an eye on the results and publishing those bloggers who successfully meet the requirements by the date. A few rules to remember. The post must be technical in nature, the post must be original content created by the blogger, and the post must be originated during the contest (no pulling content from you old blog). Each shirt will be customized with your URL on the back and you can let us know you size and address when you successfully complete the contest.   What features do you want to see? We would love to hear your feedback. It has been awhile since we have published a release of Geekswithblogs.net and we want to get your feature requests in it. Do you like a particular skin we don’t have? Do you want to see comments change? Do you want to see more Twitter integration? Whatever it is, we want to know. Submit your thoughts to [email protected] and we will start a dialog with you shortly after we receive them.   Follow Us on Twitter We want to hear from you and make sure you know what is going on with Geekswithblogs.net. Follow the staff on Twitter (@StaffOfGeeks) and feel free to let us know what you think or questions you have here.

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• Old School Wizardry Tip: Batch File Comments

  - by jkauffman

  Johnny, the Endangered Keyboard-Driven Windows User Some of my proudest, obscure Windows tricks are losing their relevance. I know I’m not alone. Keyboard shortcuts are going the way of the dodo. I used to induce fearful awe by slapping Ctrl+Shift+Esc in front of the lowly, pedestrian Windows users. No windows key on the keyboard? No problem: Ctrl+Esc. No menu key on the keyboard: Shift+F10. I am also firmly planted in the habit of closing windows with the Alt+Space menu (Alt+Space, C); and I harbor a brooding, slow=growing list of programs that fail to support this correctly (that means you, Paint.NET). Every time a new version of windows comes out, the support for some of these minor time-saving habits get pared out. Will I complain publicly? Nope, I know my old ways should be axed to conserve precious design energy. In fact, I disapprove of fierce un-intuitiveness for the sake of alleged productivity. Like vim, for example. If you approach a program after being away for 5 years, having to recall encyclopedic knowledge is a flaw. The RTFM disciples have lost. Anyway, some of the items in my arsenal of goofy time-saving tricks are still relevant today. I wanted to draw attention to one that’s stood the test of time. Remember Batch Files? Yes, it’s true, batch files are fading faster than the world of print. But they're not dead yet. I still run into some situations where I opt to use batch files. They are still relevant for build processes, or just various development workflow tools. Sure, there’s powershell, but there’s that stupid Set-ExecutionPolicy speed bump standing in your way; can you really spare the time to A) hunt down that setting on all machines affected and/or B) make futile efforts to convince your coworkers/boss that the hassle was worth it? When possible, I prefer the batch file wild card. And whenever I return to batch files, I end up researching some of the unintuitive aspects such as parameters, quote handling, and ERRORLEVEL. But I never have to remember to use “REM” for comment lines, because there’s a cleaner way to do them! Double Colon For Eye-Friendly Comments Here is a very simple batch file, with pretty much minimal content: @ECHO OFF SETLOCAL REM This is a comment ECHO This batch file doesn’t do much If you code on a daily basis, this may be more suitable to your eyes: @ECHO OFF SETLOCAL :: This is a comment ECHO This batch file doesn’t do much Works great! I imagine I find it preferable due to the similarity to comments in other situations: // or ;  or # I’ve often make visual pseudo-line breaks in my code, and this colon-based syntax works wonders: @ECHO OFF SETLOCAL :: Do stuff ECHO Doing Stuff :::::::::::::::::::::::::::: :: Do more stuff ECHO This batch file doesn’t do much Not only is it more readable, but there’s a slight performance benefit. The batch file engine sees this as an invalid line label and immediately reads the following line. Use that fact to your advantage if this trick leads you into heated nerd debate. Two Pitfalls to Avoid Be aware of that there are a couple situations where this hack will fail you. It most likely won’t be a problem unless you’re getting really sophisticated with your batch files. Pitfall #1: Inline comments @ECHO OFF SETLOCAL IF EXIST C:\SomeFile.txt GOTO END ::This will fail :END Unfortunately, this fails. You can only have whitespace to the left of your comments. Pitfall #2: Code Blocks @ECHO OFF SETLOCAL IF EXIST C:\SomeFile.txt (         :: This will fail         ECHO HELLO ) Code blocks, such as if statements and for loops, cannot contain these comments. This is ultimately due to the fact that entire code blocks are processed as a single line. I originally learned this from Rob van der Woude’s site. He goes into more depth about the behavior of the pitfalls as well, if you are interested in further details. I hope this trick earns you serious geek rep!

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• #iPad at One Week: A Great Device Made with a Heavy Hand

  - by andrewbrust

  I have now had my iPad for a little over a week. In that time, Apple introduced the world to its iPhone OS 4 (and the SDK agreement’s draconian new section 3.3.1), HP introduced is Slate, and Microsoft got ready to launch Visual Studio 2010 and .NET 4.0. And through it all I have used my iPad. I've used it for email, calendar, controlling my Sonos, and writing an essay. I've used it for getting on TripIt and Twitter, and surfing the Web. I've used it for online banking, and online ordering and delivery of food. And the verdict? Honestly? I think it's a great device and I thoroughly enjoy using it. The screen is bright and vibrant. I am surprisingly fast and accurate when I type on it. The touch screen's responsiveness is nearly flawless. The software, including a number of third party applications, include pleasing animations and use of color that make it fun to get work done. And speaking of work, the Exchange integration is, dare I say it, robust. Not as full-featured as on a PC or Windows Mobile device, but still offering core functionality and, so far at least, without bugs. The UI is intuitive, not just to me, but also to my 5 1/2 year old, and also to my nearly-3-year-old son. They picked it up and, with just just a few pointers from me, they almost immediately knew what to do, whether they were looking at photos (and swiping/flicking along as they did so), using a drawing program, playing a game, or watching YouTube videos. The younger of the two of them even tried to get up on a chair and grab the thing today. He dropped it, from about 4 feet off the ground. And it's still fine. (Meanwhile, I'll be keeping it on a higher shelf.) I cannot fully describe yet what makes this form factor and this product so appealing. Maybe it's that it's an always-on device. Maybe it's just being able to hold such a nice, relatively large display so close. Maybe it's the design sensibility, that seems to pervade throughout the app ecosystem. Or maybe it's that one's fingers, and not pens or mice, are the software's preferred input device. Whatever the attraction, it's strong. And no matter how much I tend to root for Microsoft and against Apple, Cupertino has, in my mind, scored big, Can Microsoft compete? Yes, but not with the Windows 7 standard UI (nor with individual OEMs’ own UIs on top). I hope Microsoft builds a variant of the Windows Phone 7 specifically for tablet devices. And I hope they make it clear that all developers, and programming languages, are welcome to the platform. Once that’s established, the OEMs have to build great hardware with fast, responsive touch screens, under Microsoft's watchful eye. That may be the hardest part of getting this right. No matter what, Microsoft's got a fight on its hands. I don't know if it can count on winning that fight, either. But Silverlight and Live Tiles could certainly help. And so can treating developers like adults.  Apple seems intent on treating their devs like kids, and then giving the kids a curfew.  For that, dev-friendly Microsoft may one day give thanks.

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• Normalisation and 'Anima notitia copia' (Soul of the Database)

  - by Phil Factor

  (A Guest Editorial for Simple-Talk) The other day, I was staring  at the sys.syslanguages  table in SQL Server with slightly-raised eyebrows . I’d just been reading Chris Date’s  interesting book ‘SQL and Relational Theory’. He’d made the point that you’re not necessarily doing relational database operations by using a SQL Database product.  The same general point was recently made by Dino Esposito about ASP.NET MVC.  The use of ASP.NET MVC doesn’t guarantee you a good application design: It merely makes it possible to test it. The way I’d describe the sentiment in both cases is ‘you can hit someone over the head with a frying-pan but you can’t call it cooking’. SQL enables you to create relational databases. However,  even if it smells bad, it is no crime to do hideously un-relational things with a SQL Database just so long as it’s necessary and you can tell the difference; not only that but also only if you’re aware of the risks and implications. Naturally, I’ve never knowingly created a database that Codd would have frowned at, but around the edges are interfaces and data feeds I’ve written  that have caused hissy fits amongst the Normalisation fundamentalists. Part of the problem for those who agonise about such things  is the misinterpretation of Atomicity.  An atomic value is one for which, in the strange virtual universe you are creating in your database, you don’t have any interest in any of its component parts.  If you aren’t interested in the electrons, neutrinos,  muons,  or  taus, then  an atom is ..er.. atomic. In the same way, if you are passed a JSON string or XML, and required to store it in a database, then all you need to do is to ask yourself, in your role as Anima notitia copia (Soul of the database) ‘have I any interest in the contents of this item of information?’.  If the answer is ‘No!’, or ‘nequequam! Then it is an atomic value, however complex it may be.  After all, you would never have the urge to store the pixels of images individually, under the misguided idea that these are the atomic values would you?  I would, of course,  ask the ‘Anima notitia copia’ rather than the application developers, since there may be more than one application, and the applications developers may be designing the application in the absence of full domain knowledge, (‘or by the seat of the pants’ as the technical term used to be). If, on the other hand, the answer is ‘sure, and we want to index the XML column’, then we may be in for some heavy XML-shredding sessions to get to store the ‘atomic’ values and ensure future harmony as the application develops. I went back to looking at the sys.syslanguages table. It has a months column with the months in a delimited list January,February,March,April,May,June,July,August,September,October,November,December This is an ordered list. Wicked? I seem to remember that this value, like shortmonths and days, is treated as a ‘thing’. It is merely passed off to an external  C++ routine in order to format a date in a particular language, and never accessed directly within the database. As far as the database is concerned, it is an atomic value.  There is more to normalisation than meets the eye.

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• T-SQL Tuesday #025 &ndash; CHECK Constraint Tricks

  - by Most Valuable Yak (Rob Volk)

  Allen White (blog | twitter), marathoner, SQL Server MVP and presenter, and all-around awesome author is hosting this month's T-SQL Tuesday on sharing SQL Server Tips and Tricks.  And for those of you who have attended my Revenge: The SQL presentation, you know that I have 1 or 2 of them.  You'll also know that I don't recommend using anything I talk about in a production system, and will continue that advice here…although you might be sorely tempted.  Suffice it to say I'm not using these examples myself, but I think they're worth sharing anyway. Some of you have seen or read about SQL Server constraints and have applied them to your table designs…unless you're a vendor ;)…and may even use CHECK constraints to limit numeric values, or length of strings, allowable characters and such.  CHECK constraints can, however, do more than that, and can even provide enhanced security and other restrictions. One tip or trick that I didn't cover very well in the presentation is using constraints to do unusual things; specifically, limiting or preventing inserts into tables.  The idea was to use a CHECK constraint in a way that didn't depend on the actual data: -- create a table that cannot accept data CREATE TABLE dbo.JustTryIt(a BIT NOT NULL PRIMARY KEY, CONSTRAINT chk_no_insert CHECK (GETDATE()=GETDATE()+1)) INSERT dbo.JustTryIt VALUES(1)   I'll let you run that yourself, but I'm sure you'll see that this is a pretty stupid table to have, since the CHECK condition will always be false, and therefore will prevent any data from ever being inserted.  I can't remember why I used this example but it was for some vague and esoteric purpose that applies to about, maybe, zero people.  I come up with a lot of examples like that. However, if you realize that these CHECKs are not limited to column references, and if you explore the SQL Server function list, you could come up with a few that might be useful.  I'll let the names describe what they do instead of explaining them all: CREATE TABLE NoSA(a int not null, CONSTRAINT CHK_No_sa CHECK (SUSER_SNAME()<>'sa')) CREATE TABLE NoSysAdmin(a int not null, CONSTRAINT CHK_No_sysadmin CHECK (IS_SRVROLEMEMBER('sysadmin')=0)) CREATE TABLE NoAdHoc(a int not null, CONSTRAINT CHK_No_AdHoc CHECK (OBJECT_NAME(@@PROCID) IS NOT NULL)) CREATE TABLE NoAdHoc2(a int not null, CONSTRAINT CHK_No_AdHoc2 CHECK (@@NESTLEVEL>0)) CREATE TABLE NoCursors(a int not null, CONSTRAINT CHK_No_Cursors CHECK (@@CURSOR_ROWS=0)) CREATE TABLE ANSI_PADDING_ON(a int not null, CONSTRAINT CHK_ANSI_PADDING_ON CHECK (@@OPTIONS & 16=16)) CREATE TABLE TimeOfDay(a int not null, CONSTRAINT CHK_TimeOfDay CHECK (DATEPART(hour,GETDATE()) BETWEEN 0 AND 1)) GO -- log in as sa or a sysadmin server role member, and try this: INSERT NoSA VALUES(1) INSERT NoSysAdmin VALUES(1) -- note the difference when using sa vs. non-sa -- then try it again with a non-sysadmin login -- see if this works: INSERT NoAdHoc VALUES(1) INSERT NoAdHoc2 VALUES(1) GO -- then try this: CREATE PROCEDURE NotAdHoc @val1 int, @val2 int AS SET NOCOUNT ON; INSERT NoAdHoc VALUES(@val1) INSERT NoAdHoc2 VALUES(@val2) GO EXEC NotAdHoc 2,2 -- which values got inserted? SELECT * FROM NoAdHoc SELECT * FROM NoAdHoc2   -- and this one just makes me happy :) INSERT NoCursors VALUES(1) DECLARE curs CURSOR FOR SELECT 1 OPEN curs INSERT NoCursors VALUES(2) CLOSE curs DEALLOCATE curs INSERT NoCursors VALUES(3) SELECT * FROM NoCursors   I'll leave the ANSI_PADDING_ON and TimeOfDay tables for you to test on your own, I think you get the idea.  (Also take a look at the NoCursors example, notice anything interesting?)  The real eye-opener, for me anyway, is the ability to limit bad coding practices like cursors, ad-hoc SQL, and sa use/abuse by using declarative SQL objects.  I'm sure you can see how and why this would come up when discussing Revenge: The SQL.;) And the best part IMHO is that these work on pretty much any version of SQL Server, without needing Policy Based Management, DDL/login triggers, or similar tools to enforce best practices. All seriousness aside, I highly recommend that you spend some time letting your mind go wild with the possibilities and see how far you can take things.  There are no rules! (Hmmmm, what can I do with rules?) #TSQL2sDay

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• Impressions of my ASUS eee slate EP121 - Dual core 4GB, 64GB SSD

  - by tonyrogerson

  This thing is lovely, very nice bluetooth keyboard that has nice feedback on the keypress, there is no mouse but you can use the stylus or get yourself a bluetooth mouse, me, I've opted for a Microsoft ARC mouse which is a delight to use, the USB doors are a pain to open for the first time if like me you don't have any finger nails. It came as a suprise that the slate shows four processors, Dual Core with multi-threading, I didn't really look at the processor I was more interested in the amount of memory and the SSD; you don't get the full 4GB even with the 64 bit version of Windows 7 installed (which I immediately upgraded to Ultimate through my MSDN subscription). The box is extremely responsive - extremely, it loads Winword in literally a second. I've got office 2010 and onenote 2010 on there now; one problem is that on applying all (43) windows updates since the upgrade the machine is still sat on step 3 of 3 on the start up configuring updates screen after about an hour, you can't turn this machine off without using a paper clip to reset it and as I have just found you need a paper clip :). Installing Windows 7 SP1 was effortless. One of the first things I did on it was to reduce the size of the font, by default its set at 125%, my eye sight is ok :) so I've set that back down. Amazon Kindle for the PC works really well, plenty of text on the screen when viewed portrait, the case it comes with also allows the slate to stand up in various positions - portrait, horizontal - seems stable enough. The wireless works well, seems to have a better signal than my other two laptop machines which is good news. The gadget passed the pose test at work :). I use offline files to keep a copy of all my work stuff locally, I'm not sure what it is, well, its probably my server but whenever I try and sync it runs for a couple of minutes then fails with network name no longer contactable, funnily enough its fine from my big laptop so I can only guess this may be a driver type issue on the EP121 itself - very odd and very annoying. I do a lot of presenting and need to plug into a VGA project because most sites that's all that is offered, the EP121 has a mini-hdmi output which is great except for this scenario, hdmi is digital, vga is analogue, you will struggle to find a cost effective solution, I found HDFury and also a device HP do, however, a better solution appears to be getting a USB graphics adapter for instance the one I've ordered is the ClimaxDigital USB 2.0 to DVI,VGA or HDMI Adaptor which gives everything I need - VGA and DVI output and great resolution as well - ok, so fingers crossed because I'm presenting next Wednesday in Edinburgh and not taking my 300kg lenovo w700 (I'm sure my back just sighed in relief) - it certainly works really well on my LED TV, the install was simple - it just works! One of the several reasons for buying this piece of kit was to use it on my LED TV to remote into my main machine to check stuff whilst sat in my living room, also to watch webcasts and lecture videos in comfort away from my office, because of the wireless speed and limitation I'm opting for a USB network adapter from Belkin - that will also allow me to take advantage of my home gigabit network, there are only 2 usb ports on the slate so I'm going to knock up a hub so connecting it in is straight forward and simple, I'm also going to purchase a second power supply so I don't have to faff about with that either.I now have the developer x64 edition of SQL Server 2008 R2, yes everything :) - about 16GB left to play with on the machine now but that will be fine, I'll put AdventureWorks on there so I can play and demo stuff which is all I'm after from this, my development machine is significantly more powerful and meets my storage needs too.Travel test this weekend and next week, I'm in Dundee for my final exam for the masters degree.

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• 13 Things From the Oracle Social Summit You Should Know

  - by Mike Stiles

  Oracle held its first annual Oracle Social Summit, “The School for the Socially Gifted,” this past week in Las Vegas.  If anyone came to the event uncertain as to why Oracle has such an interest in social, and what its plans for social are, they left with an entirely new vision of where social is headed, and why.For those unable to attend, I was able to keep my MacBook charged just long enough to capture some of the more pertinent takeaways.1. The social enterprise is inevitable.  Social technology is disrupting the hierarchies of big companies.  It’s a revolution in corporate structures, just as it has been in various governments.  It’s not crazy to ask yourself if your CEO is the next Mubarak.  (David Kilpatrick Author of “The Facebook Effect” and founder of the Techonomy Conference) 2. The social enterprise represents collaboration on steroids.  It’s tapping into the power of your people, as opposed to keeping them “in their place.”  3. 1 in every 7 humans on earth is an active Facebook user.  75% have posted a negative comment after a poor customer experience.  The average user will inform 53 people of a bad experience.4. Checking social media is the 2nd biggest use of phones now.  Reading posts from brands is 4th.5. 70% of marketers have little or no understanding of the social conversations happening around their brand.6. Advertising, when done well, is content we care about, preferably informed by those we trust.7. Acquiring low-quality fans through gimmicks, or focusing purely on fan acquisition is a mistake.  And relying purely on organic distribution is a mistake.  (John Yi, Head of Marketing Partnerships – Facebook)8. Using all this newfound data and insight serves to positively affect the customer experience.  It allows organizations to now leverage the investments they’ve made in social up to now.9. Social is not a marketing utopia where everything is free.  It’s pay to play.  The paid component is about driving attention.  10. We are only in the infancy of ad-targeting opportunities in social.  There’s an evolution underway from interest-based targeting to action-based targeting.11. There’s actually very little overlap of the people following you on different social platforms.  Don’t assume it’s the same audience on each.12. People who can create content and who also have an understanding of what drives that content are growing increasingly valuable.13. Oracle Social’s future is enterprise SRM, integrated across marketing, selling, service, HR and every other corner of the organization.And in case you thought those were the only gems to come out of the summit, you may want to keep an eye out for Tuesday’s Social Spotlight, ever so aptly titled “13 More Things from the Oracle Social Summit You Should Know.”

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• View AccuWeather Forecasts in Google Chrome

  - by Asian Angel

  Being able to keep an eye on the weather while at work or browsing the Internet is definitely helpful. If you like detailed forecasts then join us as we take a look at the Forecastfox Weather extension for Google Chrome. Getting Started As soon as the Forecastfox Weather extension has finished installing you will automatically be presented with the “Customize Forecastfox Page”. The default setting is for New York with English measurement units. Enter your location into the blank and hit “Enter” to display the listing for your city/area. If you are presented multiple options to choose from simply click on the appropriate listing. Once you have your city/area displayed you will notice that it is possible to have access to weather forecasts for multiple locations. You can easily remove any unneeded listings with the “Remove Link”. For our example we removed the New York listing. Note: Click on desired locations and measurement units to automatically set them as defaults (no save button required). Forecastfox Weather in Action You can hover your mouse over the “Toolbar Button” to see the current weather conditions. Clicking on the “Toolbar Button” opens a popup window with the current conditions, 7 day forecast, and a static satellite image. If desired you can access additional details for the current weather conditions. Clicking on “details” opens a new tab with a nice bit of information such as UV Index, Moon Phases, Cloud Ceiling, etc. Note: AccuWeather.com webpages will have some ads displayed. Perhaps you need the Hourly Forecast… Once again a new tab will be opened with the predicted hourly weather conditions for the current day. Going back to the popup window you may also select a specific day from the 7 day forecast. You will be presented with a “Day & Night” forecast for the chosen day with links to view “Additional Details & Hourly” information. Interested in the satellite image instead? You can click on either of the available links for larger images. Once the new tab is open you can choose from a variety of different satellite images. Conclusion If you have been wanting a solid weather forecast extension for your Chrome browser then Forecastfox Weather is definitely a recommended install. Links Download the Forecastfox Weather extension (Google Chrome Extensions) Similar Articles Productive Geek Tips Add Weather Forecasts to Google ChromeView Weather Underground Forecasts in Google ChromeView the Time & Date in Chrome When Hiding Your TaskbarView Maps and Get Directions in Google ChromeGoogle Image Search Quick Fix TouchFreeze Alternative in AutoHotkey The Icy Undertow Desktop Windows Home Server – Backup to LAN The Clear & Clean Desktop Use This Bookmarklet to Easily Get Albums Use AutoHotkey to Assign a Hotkey to a Specific Window Latest Software Reviews Tinyhacker Random Tips DVDFab 6 Revo Uninstaller Pro Registry Mechanic 9 for Windows PC Tools Internet Security Suite 2010 Office 2010 Product Guides Google Maps Place marks – Pizza, Guns or Strip Clubs Monitor Applications With Kiwi LocPDF is a Visual PDF Search Tool Download Free iPad Wallpapers at iPad Decor Get Your Delicious Bookmarks In Firefox’s Awesome Bar

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• Expanding the Partner Ecosystem with Third-Party Plug-ins

  - by Joe Diemer

  Oracle Enterprise Manager’s extensibility capabilities are designed to allow customers and partners to adapt Enterprise Manager for management of heterogeneous environments with Plug-ins and Connectors.  Third-party developers continue to take advantage of Oracle Enterprise Manager’s Extensibility Development Kit (EDK) to build plug-ins to Enterprise Manager 12c, such as F5’s BIG IP Plug-in and Entuity’s Eye of the Storm Network Management Plug-In.  Partners can also validate their plug-ins through the Oracle Validated Integration (OVI) program, which assures customers that the plug-in has been tested and is functionally and technically sound, is designed in a reliable and standardized manner, and operates and performs as documented.   Two very recent examples of partners which have beta versions of their plug-ins are Blue Medora's VMware vSphere plug-in and the NetApp Storage plug-in.  VMware vSphere Plug-in by Blue Medora Blue Medora, an Oracle Partner Network (OPN) “Gold” member, which just announced that it is now signing up customers to try a beta version of their new VMware vSphere plug-in for Enterprise Manager 12c.  According to Blue Medora, the vSphere plug-in monitors critical VMware metrics (CPU, Memory, Disk, Network, etc) at the Host, VM, Cluster and Resource Pool levels.  It has minimal performance impact via an “agentless” approach that requires no installation directly on VMware servers.  It has discovery capabilities for VMware Datacenters, ESX Hosts, Clusters, Virtual Machines, and Datastores.  It offers integration of native VMware Events into Enterprise Manager, and it provides over 300 VMware-related health, availability, performance, and configuration metrics.  It comes with more than 30 out-of-the-box pre-defined thresholds and can manage VMware via a series of jobs split between cluster, host and VM target types.The company reports that the Enterprise Manager 12c plug-in supports vSphere versions 4.0, 4.5 and 5.0.  Platforms supported include Linux 64-bit, Windows, AIX and Solaris SPARC and x86.  Information about the plug-in, including how to sign up for the beta, is available at their web site at http://bluemedora.com after selecting the "Products" tab. NetApp Storage Plug-in NetApp believes the combination of storage system monitoring with comprehensive management of Oracle systems with Enterprise Manager will help customers reduce the cost and complexity of managing applications that rely on NetApp storage and Oracle technologies.  So, NetApp built a plug-in and reports that it has comprehensive availability and performance information for NetApp storage systems.  Using the plug-in, Oracle Enterprise Manager customers with NetApp storage solutions can track the association between databases and storage components and thereby respond to faults and IO performance bottlenecks quickly. With the latest configuration management capabilities, one can also perform drift analysis to make sure all storage systems are configured as per established gold standards. The company is also now signing up beta customers, which can be done at the NetApp Communities site at https://communities.netapp.com/groups/netapp-storage-system-plug-in-for-oem12c-beta. Learn More about Enterprise Manager Extensibility More plug-ins from other partners are soon to come, which I'll be reporting on them here.  To learn more about Enterprise Manager and how customers and partners can build plug-ins using the EDK to manage a multi-vendor data center, go to http://oracle.com/enterprisemanager in the Heterogeneous Management solution area.  The site also lists the plug-ins available with information on how to obtain them.  More info about the Oracle Validated Integration program can be found at the OPN Enterprise Manager Knowledge Zone in the "Develop" tab.

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• Computing a normal matrix in conjunction with gluLookAt

  - by Chris Smith

  I have a hand-rolled camera class that converts yaw, pitch, and roll angles into a forward, side, and up vector suitable for calling gluLookAt. Using this camera class I can modify the model-view matrix to move about the 3D world just fine. However, I am having trouble when using this camera class (and associated model-view matrix) when trying to perform directional lighting in my vertex shader. The problem is that the light direction, (0, 1, 0) for example, is relative to where the 'camera is looking' and not the actual world coordinates. (Or is this eye coordinates vs. model coordinates?) I would like the light direction to be unaffected by the camera's viewing direction. For example, when the camera is looking down the Z axis the ground is lit correctly. However, if I point the camera straight at the ground, then it goes dark. This is (I think) because the light direction is parallel with the camera's 'up' vector which is perpendicular with the ground's normal vector. I tried computing the normal matrix without taking the camera's model view into account, but then none of my objects were rotated correctly. Sorry if this sounds vague. I suspect there is a straight forward answer, but I'm not 100% clear on how the normal matrix should be used for transforming vertex normals in my vertex shader. For reference, here is pseudo code for my rendering loop: pMatrix = new Matrix(); pMatrix = makePerspective(...) mvMatrix = new Matrix() camera.apply(mvMatrix); // Calls gluLookAt // Move the object into position. mvMatrix.translatev(position); mvMatrix.rotatef(rotation.x, 1, 0, 0); mvMatrix.rotatef(rotation.y, 0, 1, 0); mvMatrix.rotatef(rotation.z, 0, 0, 1); var nMatrix = new Matrix(); nMatrix.set(mvMatrix.get().getInverse().getTranspose()); // Set vertex shader uniforms. gl.uniformMatrix4fv(shaderProgram.pMatrixUniform, false, new Float32Array(pMatrix.getFlattened())); gl.uniformMatrix4fv(shaderProgram.mvMatrixUniform, false, new Float32Array(mvMatrix.getFlattened())); gl.uniformMatrix4fv(shaderProgram.nMatrixUniform, false, new Float32Array(nMatrix.getFlattened())); // ... gl.drawElements(gl.TRIANGLES, this.vertexIndexBuffer.numItems, gl.UNSIGNED_SHORT, 0); And the corresponding vertex shader: // Attributes attribute vec3 aVertexPosition; attribute vec4 aVertexColor; attribute vec3 aVertexNormal; // Uniforms uniform mat4 uMVMatrix; uniform mat4 uNMatrix; uniform mat4 uPMatrix; // Varyings varying vec4 vColor; // Constants const vec3 LIGHT_DIRECTION = vec3(0, 1, 0); // Opposite direction of photons. const vec4 AMBIENT_COLOR = vec4 (0.2, 0.2, 0.2, 1.0); float ComputeLighting() { vec4 transformedNormal = vec4(aVertexNormal.xyz, 1.0); transformedNormal = uNMatrix * transformedNormal; float base = dot(normalize(transformedNormal.xyz), normalize(LIGHT_DIRECTION)); return max(base, 0.0); } void main(void) { gl_Position = uPMatrix * uMVMatrix * vec4(aVertexPosition, 1.0); float lightWeight = ComputeLighting(); vColor = vec4(aVertexColor.xyz * lightWeight, 1.0) + AMBIENT_COLOR; } Note that I am using WebGL, so if the anser is use glFixThisProblem(...) any pointers on how to re-implement that on WebGL if missing would be appreciated.

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• Sneak Peak: Social Developer Program at JavaOne

  - by Mike Stiles

  By guest blogger Roland Smart We're just days away from what is gunning to be the most exciting installment of OpenWorld to date, so how about an exciting sneak peak at the very first Social Developer Program? If your first thought is, "What's a social developer?" you're not alone. It’s an emerging term and one we think will gain prominence as social experiences become more prevalent in enterprise applications. For those who keep an eye on the ever-evolving Facebook platform, you'll recall that they recently rebranded their PDC (preferred developer consultant) group as the PMD (preferred marketing developer), signaling the importance of development resources inside the marketing organization to unlock the potential of social. The marketing developer they're referring to could be considered a social developer in a broader context. While it's true social has really blossomed in the marketing context and CMOs are winning more and more technical resources, social is starting to work its way more deeply into the enterprise with the help of developers that work outside marketing. Developers, like the rest of us, have fallen in "like" with social functionality and are starting to imagine how social can transform enterprise applications in the way it has consumer-facing experiences. The thesis of my presentation is that social developers will take many pages from the marketing playbook as they apply social inside the enterprise. To support this argument, lets walk through a range of enterprise applications and explore how consumer-facing social experiences might be interpreted in this context. Here's one example of how a social experience could be integrated into a sales enablement application. As a marketer, I spend a great deal of time collaborating with my sales colleagues, so I have good insight into their working process. While at Involver, we grew our sales team quickly, and it became evident some of our processes broke with scale. For example, we used to have weekly team meetings at which we'd discuss what was working and what wasn't from a messaging perspective. One aspect of these sessions focused on "objections" and "responses," where the salespeople would walk through common objections to purchasing and share appropriate responses. We tried to map each context to best answers and we'd capture these on a wiki page. As our team grew, however, participation at scale just wasn't tenable, and our wiki pages quickly lost their freshness. Imagine giving salespeople a place where they could submit common objections and responses for their colleagues to see, sort, comment on, and vote on. What you'd get is an up-to-date and relevant repository of information. And, if you supported an application like this with a social graph, it would be possible to make good recommendations to individual sales people about the objections they'd likely hear based on vertical, product, region or other graph data. Taking it even further, you could build in a badging/game element to reward those salespeople who participate the most. Both these examples are based on proven models at work inside consumer-facing applications. If you want to learn about how HR, Operations, Product Development and Customer Support can leverage social experiences, you’re welcome to join us at JavaOne or join our Social Developer Community to find some of the presentations after OpenWorld.

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