Stores Still Matter In The World Of E-Commerce
- by Michael Hylton
You may think that more and more consumers are moving their
purchasing to the Web or mobile device. However, according The NPD
Group, Inc., a leading market research company, 15-20 percent of
consumers in 2011 checked out products in stores before buying online,
or called “showrooming”, for product categories like stand mixers,
electric…