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  • Two New CRM USER Communities just launched

    - by Divya Malik
    Here comes an announcement from Chris Gallen, from our Support Services team. For those of you who are EBS CRM users, here are two new recently launched communities that are now available to discuss topics that are important to you. These communities are for Sales & Marketing and  Telesales  The Sales & Marketing community is open to discuss a wide range of topics from Oracle Sales, Sales Online, Territory Management, Partner Management, Leads Management, Sales Offline, Sales for Handhelds, Sales Foundation, and Oracle Marketing. Some possible topics include Oracle Sales Implementations, TCA and DQM Integrations, Territory Management Setups and Definitions, Product Catalog Integrations, Sales Forecasting, Lead and Opportunity management, Sales Manager and Sales User responsibilities and Reports, Resource Management including Roles and Groups, Oracle Sales Personalizations, Concurrent Requests for Sales Reps and Sales Manager Dashboards, Integration with Quoting, Proposals, General Ledger, Advanced Product Catalog, CRM Resource Administration, etc. The Telesales community is available to discuss topics such as Customer/Org/Person/Party Relationships, TCA/DQM Integration, Lead and Opportunity Management, Universal Work Queue, Universal Search Features, Purchase Items/Product Integration, eBusiness Center Setup Issues, Interactions, Tasks and Notes Integrations, and Form Personalizations. How Can You Get Started? Here are the two ways to get engaged. A) Click here to access all our communities  OR B) My Oracle Support as follows: Log into My Oracle Support (Flash or Classic).                                                                                                                           Click the "Community" link at the top of the page. Click [Enter Here] on the following page. Select the community from the "My Communities" list on the top-left. Take advantage TODAY!

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  • Use of another country domain name can influence search engines results?

    - by DontVoteMeDown
    I'm studing a way to create my company domain based on it's name. Consider that my company's name is Another Store and I want to register a domain like anothersto.re - this is just an example. That domain is strictly chosen by marketing. What happens is that my company is stabilished in Brazil and our domain here is .br. The .re domain stands for an island near France so haves nothing to do with my country. If that domain is chosen what it can imply about SEO questions? Did it will have any influence on search engines results considering that they look over user's region? This kind of domain use became common between modern companies - and marketing strategies - and that is why I'm considering it.

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  • Decent FREE Web Based FTP Alternatives?

    - by Peter
    Like the subject mentions, I'm looking for a free FTP Alternative that's web based. What I need is the ability to grant people like our marketing team the ability to upload marketing images and instantly have those images show up in ourdomain.com/images/newimage.jpg. I have found plenty of excellent file sharing programs that are essentially drop box and sharepoint alternatives but have yet to find an FTP Alternative. Also ideally multiple account authentication would be great. If anyone is familiar with cPanel I'm essentially looking for their File Manager or something very similar to it (obviously stand alone and preferably free). Does anybody know if anything like this exists?

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  • Small Business Websites and the Internet High Street

    Most professionals, running their small businesses from high street premises, rightly expend huge amounts of time and effort on finding the right site to trade from; a wealth of consideration is given to every detail of the work place, from the colour of the carpets to the style of chair; professional designers are enlisted and marketing specialist consulted and a great deal of thought is given by all as to just how attractive the place will be to potential customers. With the beautiful new signs in place, all that's left to do is await passing trade, of course other marketing will be done and business also comes from word of mouth, but it is this visual presence on the high street that is all important to such firms.

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  • How to Choose the Best SEO Expert

    The internet has turned out to be one of the most powerful marketing tools ever invented by man. Its reach of millions of people is several times more than any other medium. Web marketing and web promotion are today an integral part of the sales plans of any medium or large scaled enterprise. As the world rapidly moves to the internet, if your company does not have a website today, you will not be able to make a place for yourself in the future. Irrespective of the business the company is involved in, its presence on the internet is absolutely unavoidable nowadays.

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  • display Google display ads to visitors who have visited certain web sties

    - by Source
    For Google Adwords re-marketing, display ads are shown to visitors have been to your site previously. So when the go to a web site displaying adsense, it is likely that re-marketing ad will be displayed to them. Is there a way to do the same for if a visitor has visited a competitors site. i.e. if a visitor goes to one of my competitor sites, I want the display ads they see, to be mine. Is that possible?

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  • Windows Azure : « e-camp » gratuit mercredi sur la manière dont l'application CaptainDash utilise Windows 8 et Azure

    Windows Azure : « e-camp » gratuit ce mercredi Sur la manière dont la solution CaptainDash exploite Windows 8 et la plateforme Web Une semaine après un Dev Camp dédié à Azure, Microsft remet cela ce mercredi avec une e-session intitulée « Comment CaptainDash héberge son application Windows 8 sur Azure ». CaptainDASH est un service qui automatise la collecte de données hétérogènes (ERP, comptabilité, web, réseaux sociaux, méta-données, etc.) pour les centraliser et générer des reportings et des tableaux de bord marketing « simples et lisibles ». Une solution sous forme d'application Metro qui se positionne donc au croisement du Big Data, de la BI et de l'analyse Marketing.

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  • JOB OF THE WEEK

    - by Maria Sandu
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-ascii- mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi- mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} My name is Pascaline and I am the EMEA Solution Response Manager. I currently have a role open for a Benelux Solution Response Representative to jump-start his/her career in my international team of six people from all across Europe. Key for this exciting role is that you are curious to learn, like networking and constantly want to develop yourself. To help you with that, you will get extensive product trainings and workshops on all Oracle product lines and you will receive sales training. Further, you have the opportunity to get certified on Oracle products through online trainings and workshops. Every month you will also benefit from 1-on-1 sales coaching and regular coaching from me to help you grow and develop your career at Oracle! The role will include the follow-up of marketing events and online marketing activities with current Key Accounts in the Benelux. It is truly a pioneering role at Oracle as it is the first time that an employee will engage in business conversations about all lines of businesses and products ranges with Key Accounts. So are you interested to work in between marketing and sales? Do you want to work for a big IT multinational? Do you want to work abroad after you graduate and do you want to develop yourself? Then please visit this link for more information.

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  • Conditionally set an Apache environment variable

    - by Tom McCarthy
    I would like to conditionally set the value of an Apache2 environment variable and assign a default value if one of the conditions is not met. This example if a simplification of what I'm trying to do but, in effect, if the subdomain portion of the host name is hr, finance or marketing I want to set an environment var named REQUEST_TYPE to 2, 3 or 4 respectively. Otherwise it should be 1. I tried the following configuration in httpd.conf: <VirtualHost *:80> ServerName foo.com ServerAlias *.foo.com DocumentRoot /var/www/html SetEnv REQUEST_TYPE 1 SetEnvIfNoCase Host ^hr\. REQUEST_TYPE=2 SetEnvIfNoCase Host ^finance\. REQUEST_TYPE=3 SetEnvIfNoCase Host ^marketing\. REQUEST_TYPE=4 </VirtualHost> However, the variable is always assigned a value of 1. The only way I have so far been able get it to work is to replace: SetEnv REQUEST_TYPE 1 with a regular expression containing a negative lookahead: SetEnvIfNoCase Host ^(?!hr.|finance.|marketing.) REQUEST_TYPE=1 Is there a better way to assign the default value of 1? As I add more subdomain conditions the regular expression could get ugly. Also, if I want to allow another request attribute to affect the REQUEST_TYPE (e.g. if Remote_Addr = 192.168.1.[100-150] then REQUEST_TYPE = 5) then my current method of assigning a default value (i.e. using the regular expression with a negative lookahead) probaby won't work.

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  • how to distinct one column when using inner join

    - by kusha
    i am using two table postjob and job location want to distinct jobtitle The query is: select postjob.jobtitle, postjob.industry, postjob.companyname, postjob.jobdescription, postjob.postid, postjob.PostingDate, Job_Location.Location, Job_Location.PostigID from postjob inner join Job_Location on postjob.postid = Job_Location.PostigID Where postjob.industry=' Marketing, Advertising' output of this query http://www.justlocaldial.com/Industry_search.aspx?ind=Marketing,%20Advertising

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  • Java Spotlight Episode 108: Patrick Curran and Heather VanCura on JCP.Next @jcp_org

    - by Roger Brinkley
    Interview with Patrick Curran and Heather VanCura on JCP.Next. Right-click or Control-click to download this MP3 file. You can also subscribe to the Java Spotlight Podcast Feed to get the latest podcast automatically. If you use iTunes you can open iTunes and subscribe with this link:  Java Spotlight Podcast in iTunes. Show Notes News Welcome to the newly merged JCP EC! The November/December issue of Java Magazine is now out Red Hat announces intent to contribute to OpenJFX New OpenJDK JEPs: JEP 168: Network Discovery of Manageable Java Processes JEP 169: Value Objects Java EE 7 Survey Latest Java EE 7 Status GlassFish 4.0 Embedded (via @agoncal) Events Nov 13-17, Devoxx, Antwerp, Belgium Nov 20, JCP Public Meeting (see details below) Nov 20-22, DOAG 2012, Nuremberg, Germany Dec 3-5, jDays, Göteborg, Sweden Dec 4-6, JavaOne Latin America, Sao Paolo, Brazil Dec 14-15, IndicThreads, Pune, India Feature InterviewPatrick Curran is Chair of the Java Community Process organization. In this role he oversees the activities of the JCP's Program Management Office including evolving the process and the organization, managing its membership, guiding specification leads and experts through the process, chairing Executive Committee meetings, and managing the JCP.org web site.Patrick has worked in the software industry for more than 25 years, and at Sun and then Oracle for 20 years. He has a long-standing record in conformance testing, and before joining the JCP he led the Java Conformance Engineering team in Sun's Client Software Group. He was also chair of Sun's Conformance Council, which was responsible for defining Sun's policies and strategies around Java conformance and compatibility.Patrick has participated actively in several consortia and communities including the W3C (as a member of the Quality Assurance Working Group and co-chair of the Quality Assurance Interest Group), and OASIS (as co-chair of the Test Assertions Guidelines Technical Committee). Patrick's blog is here.Heather VanCura manages the JCP Program Office and is responsible for the day-to-day nurturing, support, and leadership of the community. She oversees the JCP.org web site, JSR management and posting, community building, events, marketing, communications, and growth of the membership through new members and renewals.  Heather has a front row seat for studying trends within the community and recommending changes. Several changes to the program in recent years have included enabling broader participation, increased transparency and agility in JSR development.  When Heather joined the PMO staff in a community building marketing manager role for the JCP program, she was responsible for establishing the JCP brand logo programs, the JCP.org site, and engaging the community in online surveys and usability studies. She also developed marketing reward programs,  campaigns, sponsorships, and events for the JCP program, including the community gathering at the annual JavaOne Conference.   Before arriving at the JCP community in 2000, Heather worked with various technology companies.  Heather enjoys speaking at conferences, such as Devoxx, Java Zone, and the JavaOne Conferences. She maintains the JCP Blog, Twitter feed (@jcp_org) and Facebook page.  Heather resides in the San Francisco Bay Area, California USA. JCP Executive Committee Public Meeting Details Date & Time Tuesday November 20, 2012, 3:00 - 4:00 pm PST Location Teleconference Dial-in +1 (866) 682-4770 Conference code: 627-9803 Security code: 52732 ("JCPEC" on your phone handset) For global access numbers see http://www.intercall.com/oracle/access_numbers.htm Or +1 (408) 774-4073 WebEx Browse for the meeting from https://jcp.webex.com No registration required (enter your name and email address) Password: JCPEC Agenda JSR 355 (the EC merge) implementation report JSR 358 (JCP.next.3) status report 2.8 status update and community audit program Discussion/Q&A Note The call will be recorded and the recording published on jcp.org, so those who are unable to join in real-time will still be able to participate. September 2012 EC meeting PMO report with JCP 2.8 statistics.JSR 358 Project page What’s Cool Sweden: Hot Java in the Winter GE Engergy using Invoke Daynamic for embedded development

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  • Value of SOA Specialization interview with Thomas Schaller IPT - part III

    - by Jürgen Kress
    Recognized by Oracle, Preferred by Customers. We had the great opportunity to interview Thomas Schaller – Partner from our SOA Specialized Partner IPT Innovation Process Technology from Switzerland Why did IPT decide to become SOA Specialized? " SOA Specialization is a great branding for IPT. We are the SOA Specialists in the Swiss market, as we focus all our services around SOA. With 65 Swiss consultants focused on SOA Security & SOA Testing & BPM – Business Process Management & BSM – Business Service Modeling the partnership with Oracle as the technology leader in SOA is key, therefore it was important to us to become the first SOA Specialized company in Switzerland. As a result IPT is mentioned by Gartner as one of eight European SOA Consulting Firms and included in „Guide to SOA Consulting and System Integration Service Providers“ Can you describe the marketing activities with Oracle? Once a year we organize the largest SOA Conference in Switzerland “SOA, BPM & Integration Forum 2011“ Oracle is much more than a sponsor for the conference. Jointly we invite our customer base to attend this key event. The sales teams address jointly their most important prospects and customers. Oracle supports us with key speakers who present future directions of the Oracle SOA portfolio like Clemens Utschig-Utschig who presented details about the Complex Event Processing (CEP) solution in 2009 and James Allerton-Austin who presented details about the social BPM solution (BPM) in 2010. Additional our key customers presented their Oracle SOA success stories. How did you team with Oracle around the sales activities? "Sales alignment is key for the successful partnership. When we achieved! SOA Specialization we celebrated jointly with the Oracle and IPT middleware sales team. At the Aperol may interesting discussions resulted in joint opportunities and business. A key section of our joint business planning are marketing and sales activities. Together we define campaign topics and target customers. Matthias Breitschmid our superb Oracle partner manager ensures that the defined sales teams align and start the joint business. Regular we review our joint business plan with the joint management teams and Jürgen Kress our EMEA Oracle Sponsor. It is great to see that both companies profit from each other and we receive leads from Oracle!” Did you get Oracle support to train your consultants in the Oracle SOA Suite? “Enablement is key for us to deliver successful SOA projects. Together with Ralph Bellinghausen from the Oracle Enablement team we defined an Oracle trainings plan for our consultants. The monthly SOA Partner Community newsletter is a great resource to get the latest product updates, webcasts and trainings. As a SOA Specialized partner we get also invited to the SOA Blackbelt trainings, this trainings are hosted by Oracle product management where we get not only first hand information we get also direct access to the developers who can support us in critical project phases. Driven by the customer success we have increased our Oracle SOA practice by more than 200% in the last years!” Why did the customer decide for the IPT SOA offering? “SOA Specialization becomes a brand for customers, it proofs that we have the certified SOA skills and that IPT has delivered successful Oracle SOA projects. Jointly with Oracle and all the support we get from marketing, sales, enablement, support and product management we can ensure our customers to deliver their SOA project successful!” What are the next steps for IPT? “SOA Specialization is a super beneficial for IPT. We are looking forward to our upcoming SOA, BPM & Integration Forum 2011 and prepare to become BPM Specialized. part I Torsten Winterberg, Opitz Consulting & part II Debra Lilley, Fujitsu For more information on SOA Specialization and the SOA Partner Community please feel free to register at www.oracle.com/goto/emea/soa (OPN account required) Blog Twitter LinkedIn Mix Forum Wiki Website

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  • Siebel CRM: Alive and Jamming at OpenWorld

    - by Tony Berk
    Yes, a rock 'n roll reference in a CRM/Customer Experience blog entry! Sorry, but we are getting excited about OpenWorld and all of the great CRM and Customer Experience sessions we've been planning for the past 6 months (yes, we really do start planning in March!). I also heard that some band named Pearl Jam is making an appearance. Who's tried the Rock Band guitar solo for Alive? Way too difficult for an amateur like me. Anyhow, we are supposed to be highlighting Siebel CRM at OpenWorld. Yes, Siebel will once again have a major presence at OpenWorld and there is a lot of new things to tell you about. If you search the OpenWorld Content Catalog with the tag "siebel", you'll find over 75 sessions. That's over 75 hours of opportunity to hear from Siebel customers, product managers, and implementers. While I invite you to read through the descriptions of all 75+ sessions or check out the OpenWorld Focus On Siebel document, I'd like to try and help with some highlights. The roadmap and strategy session was mentioned in my previous post, but it is important enough to mention again. Siebel CRM Overview, Strategy, and Roadmap (CON9700) - Oct 1, 12:15PM. Come to this session to learn about the Siebel product roadmap and how Oracle is committed to accelerating the pace of innovation and value for its customers on this platform. Additionally, the session covers how Siebel customers can leverage many Oracle assets such as Oracle WebCenter Sites; InQuira, RightNow, and ATG/Endeca applications, and Oracle Policy Automation in conjunction with their current Siebel investments. This session was FULL last year, so I strongly suggest you pre-register via the OpenWorld Schedule Builder. Every year, my favorites are the customer panels, where you get hear 2, 3 or even 4 customers talk about their implementations and often share best practices and lessons learned. Customer Panel: Business Benefits of Deploying Siebel CRM (Session ID: CON9717) - Oct 1, 10:45AM featuring GlaxoSmithKline, PNC Bank and Southwest Airlines. Maximizing User Adoption Rates for Siebel Sales and Siebel Partner Relationship Management (CON9690) Oct 1, 12:15PM featuring CSL Behring, Intuit and McKesson. Best Practices for Upgrading Your Siebel CRM Implementations: Customer Successes (CON9715) - Oct 1, 3:15PM featuring Citrix, Sunlife Financial and Oracle experts. Driving Great Customer Experiences with Siebel Service Applications (CON9604) - Oct 1, 4:45 featuring Farmers Insurance, US Department of Homeland Security and Waste Management There are also a number of customer case study sessions including: Lowe's (CON9740), American Red Cross (CON6535), Ontario Lottery & Gaming's Siebel Marketing and Loyalty (CON4114), and LexisNexis (CON9551). Also, an interesting session on optimizing Siebel on Oracle with ACCOR (CON4289). Have you heard about the new Open UI for Siebel? If you haven't, you should! There are sessions focused on introducing you to the new functionality and how you can unleash the power of the new user interface: User Interface Innovations with the New Siebel “Open UI” (CON9703) Oct 2, 10:15AM and Unleash the Power of “Open UI” (CON9705) - Oct 3, 11:45AM. Other Siebel-related topics you might want to check out: Knowledge Management: Increasing Return on Your CRM Investments with Knowledge (CON9779) - Oct 1, 3:15PM Mobile: Mobile Solutions for Siebel CRM (CON9697) - Oct 2, 5:00PM Siebel Loyalty: Best Practices for Maximizing the Success of Your Loyalty Program with Siebel Loyalty (CON9588) - Oct 2, 5:00PM  Siebel Marketing: Next-Generation Cross-Channel Insight-Driven Customer Dialogue with Siebel Marketing (CON9600) - Oct 3, 10:15AM Integrating with Oracle Commerce: Administer Once and Deploy Everywhere: Integrating the Siebel, ATG, and Endeca Platforms (CON9761) - Oct 2 5:00PM Finally, don't forget the Oracle Applications User Group (OAUG) Special Interest Group for Siebel on Sunday, September 30 at 2:15PM. And of course, the Demogrounds in Moscone West will be full of Oracle and partner demos and information on new solutions. Wow! I told you there was a lot! Good luck finding the best sessions for you and have a great time at OpenWorld. Don't forget to sing along with Pearl Jam!

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  • Content Challenge: You Can Only Get it Here

    - by Mike Stiles
    Part of the content conundrum for brands is figuring out what kind of content customers would find cool, desirable, and relevant. The mere fact many brands have no idea what this content might be is, in itself, pretty alarming. You’d have to have a pretty thorough lack of involvement with and understanding of your customers to not know what they might like. But despite what should be a great awakening in which consumers are using every technology and trick in the book to shield themselves from ads and commercials, brand self-obsession continues as marketers concentrate on their message, their campaign, what they want to say, and what they want social users to do. When individuals conduct themselves in that same fashion on Facebook and Twitter, it gets tiresome and starts losing value pretty quickly. Their posts eventually get hidden. Conversely, friends who post things that consistently entertain or inform, with little self-marketing desperation involved, win the coveted “show all updates” setting. Of course brands are going to use social to market. It’s pretty much the point of having social in the marketing mix. And yes, people who follow a brand’s Twitter account or “Like” a brand’s Facebook Page implicitly state they want to know what’s going on with that brand’s products and services. But if you have a Facebook friend that assumes you want every one of her posts to be about what wine she likes (Mitsubishi’s current campaign is even based around weeding out pretentious Facebook friends, then running them over), then you know how it must feel for your fans and followers to get a sales pitch for your crackers or whatever you’re selling every single time. Is there such a thing as content that doesn’t sell but that still advances the brand and makes the consumer more involved and valuable? Of course. And perhaps there are no better companies than enterprise brands to do it. Enterprise organizations are large enough to go beyond a product and engage readers/viewers at higher, broader levels…communicating expertise across entire sectors, subjects and industries. You’re going from pitchman to news source, and getting full credit for it as the presenter. A recent GigaOM article pointed out the success a San Francisco-based startup called Crunchyroll is having. Their niche (and they proudly admit it’s a niche) is providing Japanese anime, Korean drama and Asian live action content to countries that can’t get it any other way via licensing deals. Shows are available in HD and on the same day they air in the host country. Crunchyroll not only gets 8 million viewers a month, they have 100,000 paying subscribers at $7-12/month. Got a point, Mike? I do happen to have one. Crunchyroll illustrates the content opportunity enterprise companies have…which is to determine your “area,” the interest graph of your customers, then provide content that speaks to and satisfies those interests that can’t be found anywhere else. At least not in the same style, or of the same quality, or with the same authority. Do what no one else is doing. Provide what no one else is providing in your sector. If underserved users are willing to pay monthly for access to awkwardly moving cartoon dragons, imagine the audience you could attract with free, useful, non-sales content in your customers’ area of interest. It’s an audience you’ll want in place when the time does come to put out that marketing message. A content challenge is better than a content conundrum any day.

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  • 13 Things From the Oracle Social Summit You Should Know

    - by Mike Stiles
    Oracle held its first annual Oracle Social Summit, “The School for the Socially Gifted,” this past week in Las Vegas.  If anyone came to the event uncertain as to why Oracle has such an interest in social, and what its plans for social are, they left with an entirely new vision of where social is headed, and why.For those unable to attend, I was able to keep my MacBook charged just long enough to capture some of the more pertinent takeaways.1. The social enterprise is inevitable.  Social technology is disrupting the hierarchies of big companies.  It’s a revolution in corporate structures, just as it has been in various governments.  It’s not crazy to ask yourself if your CEO is the next Mubarak.  (David Kilpatrick Author of “The Facebook Effect” and founder of the Techonomy Conference) 2. The social enterprise represents collaboration on steroids.  It’s tapping into the power of your people, as opposed to keeping them “in their place.”  3. 1 in every 7 humans on earth is an active Facebook user.  75% have posted a negative comment after a poor customer experience.  The average user will inform 53 people of a bad experience.4. Checking social media is the 2nd biggest use of phones now.  Reading posts from brands is 4th.5. 70% of marketers have little or no understanding of the social conversations happening around their brand.6. Advertising, when done well, is content we care about, preferably informed by those we trust.7. Acquiring low-quality fans through gimmicks, or focusing purely on fan acquisition is a mistake.  And relying purely on organic distribution is a mistake.  (John Yi, Head of Marketing Partnerships – Facebook)8. Using all this newfound data and insight serves to positively affect the customer experience.  It allows organizations to now leverage the investments they’ve made in social up to now.9. Social is not a marketing utopia where everything is free.  It’s pay to play.  The paid component is about driving attention.  10. We are only in the infancy of ad-targeting opportunities in social.  There’s an evolution underway from interest-based targeting to action-based targeting.11. There’s actually very little overlap of the people following you on different social platforms.  Don’t assume it’s the same audience on each.12. People who can create content and who also have an understanding of what drives that content are growing increasingly valuable.13. Oracle Social’s future is enterprise SRM, integrated across marketing, selling, service, HR and every other corner of the organization.And in case you thought those were the only gems to come out of the summit, you may want to keep an eye out for Tuesday’s Social Spotlight, ever so aptly titled “13 More Things from the Oracle Social Summit You Should Know.”

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  • Get the Picture: Pinterest for Marketers

    - by Mike Stiles
    When trying to determine on which networks to conduct social marketing, the usual suspects immediately rise to the top; Facebook & Twitter, then LinkedIn (especially if you’re B2B), then maybe some Google Plus to hedge SEO bets.  So at what juncture do brands get excited about Pinterest? Pinterest has been easy for marketers to de-prioritize thanks to the perception its usage is so dominated by women. Um, what’s wrong with that? Women make an estimated 85% of all consumer purchases. So if there are indeed over 30 million US women active on it monthly, and they do 92% of the pinning, and 84% are still active on it after 4 years, when did an audience of highly engaged, very likely sales conversions become low priority? Okay, if you’re a tech B2B SaaS product like the Oracle Social Cloud, Pinterest may not be where you focus. But if you operate in the top Pinterest categories, which are truly far-reaching, it’s time to take note of Pinterest’s performance to date: 40.1 million monthly users in the US (eMarketer). Over 30 billion pins, half of which were pinned in the last 6 months. (Big momentum) 75% of usage is on their mobile app. (In solid shape for the mobile migration) Pinterest sharing grew 58% in 2013, beating Facebook, Twitter, or LinkedIn. (ShareThis) Pinterest is the 3rd most popular sharing platform overall (over email), with 48% of all sharing on tablets. Users referred by Pinterest are 10% more likely to buy on e-commerce sites and tend to spend twice that of users coming from Facebook. (Shopify) To be fair, brands haven’t had any paid marketing opportunities on that platform…until recently. Users are seeing Promoted Pins in both category and search feeds from rollout brands like Gap, ABC Family, Ziploc, and Nestle. Are the paid pins annoying users? It seems more so than other social networks, they’re fitting right in to the intended user experience and being accepted, getting almost as many click-throughs as user pins. New York Magazine’s Kevin Roose laid it out succinctly; Pinterest offers a place that’s image-centric, search-friendly, makes things easy to purchase, makes things easy to share, and puts users in an aspirational mood to buy. Pinterest is very confident in the value of that combo and that audience, with CPM rates 5x that of the most expensive Facebook ad, plus (at least for now) required spending commitments and required pin review by Pinterest for quality. The latest developments; a continued move toward search and discovery with enhancements like Guided Search to help you hone in on what interests you, Custom Categories, and the rumored Visual Search that stands to be a liberation from text. And most recently, Pinterest has opened up its API so brands can get access to deeper insights into the best search terms and categories in which to play ball, as well as what kinds of pins stand to perform best in those areas. As we learned in our rundown this week of Social Media Examiner’s Social Media Marketing Industry Report, around 50% of marketers specifically intend on upping their use of Pinterest. If you’re a big believer in fishing where the fish are, that’s probably an efficient position to take. @mikestiles @oraclesocialPhoto: Adam Lambert_Gorwyn, freeimages.com

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  • Is Cloud Security Holding Back Social SaaS?

    - by Mike Stiles
    The true promise of social data co-mingling with enterprise data to influence and inform social marketing (all marketing really) lives in cloud computing. The cloud brings processing power, services, speed and cost savings the likes of which few organizations could ever put into action on their own. So why wouldn’t anyone jump into SaaS (Software as a Service) with both feet? Cloud security. Being concerned about security is proper and healthy. That just means you’re a responsible operator. Whether it’s protecting your customers’ data or trying to stay off the radar of regulatory agencies, you have plenty of reasons to make sure you’re as protected from hacking, theft and loss as you can possibly be. But you also have plenty of reasons to not let security concerns freeze you in your tracks, preventing you from innovating, moving the socially-enabled enterprise forward, and keeping up with competitors who may not be as skittish regarding SaaS technology adoption. Over half of organizations are transferring sensitive or confidential data to the cloud, an increase of 10% over last year. With the roles and responsibilities of CMO’s, CIO’s and other C’s changing, the first thing you should probably determine is who should take point on analyzing cloud software options, providers, and policies. An oft-quoted Ponemon Institute study found 36% of businesses don’t have a cloud security policy at all. So that’s as good a place to start as any. What applications and data are you comfortable housing in the cloud? Do you have a classification system for data that clearly spells out where data types can go and how they can be used? Who, both internally and at the cloud provider, will function as admins? What are the different levels of admin clearance? Will your security policies and procedures sync up with those of your cloud provider? The key is verifiable trust. Trust in cloud security is actually going up. 1/3 of organizations polled say it’s the cloud provider who should be responsible for data protection. And when you look specifically at SaaS providers, that expectation goes up to 60%. 57% “strongly agree” or “agree” there’s more confidence in cloud providers’ ability to protect data. In fact, some businesses bypass the “verifiable” part of verifiable trust. Just over half have no idea what their cloud provider does to protect data. And yet, according to the “Private Cloud Vision vs. Reality” InformationWeek Report, 82% of organizations say security/data privacy are one of the main reasons they’re still holding the public cloud at arm’s length. That’s going to be a tough position to maintain, because just as social is rapidly changing the face of marketing, big data is rapidly changing the face of enterprise IT. Netflix, who’s particularly big on the benefits of the cloud, says, "We're systematically disassembling the corporate IT components." An enterprise can never realize the full power of big data, nor get the full potential value out of it, if it’s unwilling to enable the integrations and dataset connections necessary in the cloud. Because integration is called for to reduce fragmentation, a standardized platform makes a lot of sense. With multiple components crafted to work together, you’re maximizing scalability, optimization, cost effectiveness, and yes security and identity management benefits. You can see how the incentive is there for cloud companies to develop and add ever-improving security features, making cloud computing an eventual far safer bet than traditional IT. @mikestilesPhoto: stock.xchng

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  • The Evolution of Oracle Direct EMEA by John McGann

    - by user769227
    John is expanding his Dublin based team and is currently recruiting a Director with marketing and sales leadership experience: http://bit.ly/O8PyDF Should you wish to apply, please send your CV to [email protected] Hi, my name is John McGann and I am part of the Oracle Direct management team, based in Dublin.   Today I’m writing from the Oracle London City office, right in the heart of the financial district and up to very recently at the centre of a fantastic Olympic Games. The Olympics saw individuals and teams from across the globe competing to decide who is Citius, Altius, Fortius - “Faster, Higher, Stronger" There are lots of obvious parallels between the competitive world of the Olympics and the Business environments that many of us operate in, but there are also some interesting differences – especially in my area of responsibility within Oracle. We are of course constantly striving to be the best - the best solution on offer for our clients, bringing simplicity to their management, consumption and application of information technology, and the best provider when compared with our many niche competitors.   In Oracle and especially in Oracle Direct, a key aspect of how we achieve this is what sets us apart from the Olympians.  We have long ago eliminated geographic boundaries as a limitation to what we can achieve. We assemble the strongest individuals across multiple countries and bring them together in teams focussed on a single goal. One such team is the Oracle Direct Sales Programs team. In case you don’t know, Oracle Direct EMEA (Europe Middle East and Africa) is the inside sales division in Oracle and it is where I started my Oracle career.  I remember that my first role involved putting direct mail in envelopes.... things have moved on a bit since then – for me, for Oracle Direct and in how we interact with our customers. Today, the team of over 1000 people is located in the different Oracle Direct offices around Europe – the main ones are Malaga, Berlin, Prague and Dubai plus the headquarters in Dublin. We work in over 20 languages and are in constant contact with current and future Oracle customers, using the latest internet and telephone technologies to effectively communicate and collaborate with each other, our customers and prospects. One of my areas of responsibility within Oracle Direct is the Sales Programs team. This team of 25 people manages the planning and execution of demand generation, leading the process of finding new and incremental revenue within Oracle Direct. The Sales Programs Managers or ‘SPMs’ are embedded within each of the Oracle Direct sales teams, focussed on distinct geographies or product groups. The SPMs are virtual members of the regional sales management teams, and work closely with the sales and marketing teams to define and deliver demand generation activities. The customer contact elements of these activities are executed via the Oracle Direct Sales and Business Development/Lead Generation teams, to deliver the pipeline required to meet our revenue goals. Activities can range from pan-EMEA joint sales and marketing campaigns, to very localised niche campaigns. The campaigns might focus on particular segments of our existing customers, introducing elements of our evolving solution portfolio which customers may not be familiar with. The Sales Programs team also manages ‘Nurture’ activities to ensure that we develop potential business opportunities with contacts and organisations that do not have immediate requirements. Looking ahead, it is really important that we continue to evolve our ability to add value to our clients and reduce the physical limitations of our distance from them through the innovative application of technology. This enables us to enhance the customer buying experience and to enable the Inside Sales teams to manage ever more complex sales cycles from start to finish.  One of my expectations of my team is to actively drive innovation in how we leverage data to better understand our customers, and exploit emerging technologies to better communicate with them.   With the rate of innovation and acquisition within Oracle, we need to ensure that existing and potential customers are aware of all we have to offer that relates to their business goals.   We need to achieve this via a coherent communication and sales strategy to effectively target the right people using the most effective medium. This is another area where the Sales Programs team plays a key role.

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  • Oracle ties social, CRM, analytics products to customer experience

    - by Richard Lefebvre
    Oracle will embark on a new product strategy that centers on customer experience management, an approach driven by the company’s many recent acquisitions.  The new approach, announced by the company Monday night, will be seen in an expansive suite that features familiar Oracle products -- such as its Fusion CRM platform -- and offerings the company recently gained through acquisitions, including FatWire, RightNow and Vitrue. Billed as Oracle Customer Experience (CX), the suite enables businesses to respond to a market centered on the customer experience, said Anthony Lye, the company’s senior vice president of CRM. Companies “are very aware their products are commoditizing,” Lye said in an interview last week, referring to how the Web and social media channels have empowered customers. Customer experiences start and mature outside of CRM, and applications today need to reflect that shift, Lye said. Businesses thus need to step away from a pure CRM model, he said. Oracle claims CX will improve customer experience management by connecting businesses with customers across Web sites and social channels. Companies can create a single, real-time view of the customer and use predictive analytics of interactions to strengthen the customer experience, Oracle said. “Companies have to connect with their customers wherever, whenever and however they want,” Lye said. “They have to know and understand their customer.” Lye promoted Oracle CX as a suite that will work across channels to complement the company’s applications. A new strategy has been “cooking” for years now, but the acquisitions Oracle has made over the past two years made the time right for a “unique collaboration,” Lye said. CX includes basic Oracle CRM solutions such as Siebel and the new Fusion Apps. It also includes the company’s MDM products, Enterprise Data Quality, Customer Hub and Product Hub. And the suite is rounded out by the services that Oracle recently bought, transactions that created or enhanced the company’s presence in social, marketing, e-commerce and customer service. For instance, FatWire provides tools for marketing. ATG focuses on e-commerce. And RightNow specializes in customer service. Two recent acquisitions -- Collective Intellect and Vitrue -- gave Oracle a seat at the social table. Collective Intellect is a social intelligence program, and Vitrue is a social marketing and engagement platform. Those acquisitions have yet to be finalized. Oracle hopes to eventually integrate the two social offerings, as well as most of the other services, into the CX suite. CX can integrate on Oracle’s standard middleware, and can give users a lower TCO by leveraging it as a single stack on premise or as a cloud solution. Lye deferred questions about the pricing of CX, and instead pitched Oracle’s ability to offer multiple customer experience solutions in one suite. Businesses have struggled with the complexity of infrastructure and modern services that communicate with customers, Lye said. “They’ve struggled to pull all these things together. We’ve done that,” he said. Stephen Powers, a research director at Forrester Research Inc. in Cambridge, Mass., said it’s not surprising for Oracle to offer the CX suite and a related customer experience strategy.  “They’ve got CRM, ATG, FatWire. Clearly, it’s been the strategy for them,” he said. But the challenge for Oracle, and for any other vendor that has gone on an “acquisition spree,” is to connect its many products, Powers said. “The portfolio has to be more than the parts. They’ve got to realize the efficiencies and value of having these pieces to tie them together,” he said. “The proof is in the pudding. Adobe has done a nice job in its space with the products they’ve got. Now, Oracle has got to show it has something.” Albert McKeon (SearchCRM) Published: 25 Jun 2012 : http://searchcrm.techtarget.com/news/2240158644/Oracle-ties-social-CRM-analytics-products-to-customer-experience

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  • SQL Server 2005 database design - many-to-many relationships with hierarchy

    - by Remnant
    Note I have completely re-written my original post to better explain the issue I am trying to understand. I have tried to generalise the problem as much as possible. Also, my thanks to the original people who responded. Hopefully this post makes things a little clearer. Context In short, I am struggling to understand the best way to design a small scale database to handle (what I perceive to be) multiple many-to-many relationships. Imagine the following scenario for a company organisational structure: Textile Division Marketing Division | | ---------------------- ---------------------- | | | | HR Dept Finance Dept HR Dept Finance Dept | | | | ---------- ---------- ---------- --------- | | | | | | | | Payroll Hiring Audit Tax Payroll Hiring Audit Accounts | | | | | | | | Emps Emps Emps Emps Emps Emps Emps Emps NB: Emps denotes a list of employess that work in that area When I first started with this issue I made four separate tables: Divisions - Textile, Marketing (PK = DivisionID) Departments - HR, Finance (PK = DeptID) Functions - Payroll, Hiring, Audit, Tax, Accounts (PK = FunctionID) Employees - List of all Employees (PK = EmployeeID) The problem as I see it is that there are multiple many-to-many relationships i.e. many departments have many divisions and many functions have many departments. Question Giving the database structure above, suppose I wanted to do the following: Get all employees who work in the Payroll function of the Marketing Division To do this I need to be able to differentiate between the two Payroll departments but I am not sure how this can be done? I understand that I could build a 'Link / Junction' table between Departments and Functions so that I can retrieve which Functions are in which Departments. However, I would still need to differentiate the Division they belong to. Research Effort As you can see I am an abecedarian when it comes to database deisgn. I have spent the last two days resaerching this issue, traversing nested set models, adjacency models, reading that this issue is known not to be NP complete etc. I am sure there is a simple solution?

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  • Exchange 2007 to 2010 public folder replication error 1129

    - by Keith
    I currently upgrading from an Exchange server 2007 to 2010. I have moved all mailboxes and OAB. I am having issues replicating the public folders. This is the error I'm getting in the event log on the 2007 box: Error 1129 occurred while processing a replication event. Folder: (6-11ED8367F0C) IPM_SUBTREE\Marketing\Marketing I have looked online and everything about these errors seems to relate from an old 2003 server. Well, we never had a 2003 server. I'm really not sure what to do at this point. Any help?

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