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  • SEO Secrets - Take Over Google Today

    When I just started online marketing, I did my research on search engine optimization and wondered how would search engines like Google improve the quality of my business? And the key to that is article marketing. I know you're probably wondering, "How can articles increase your search engine optimization?

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  • Seriously, It’s Time to Get Your Content Act Together

    - by Mike Stiles
    Branded content, content marketing, social content, brand journalism, we’re seeing those terms more and more. Why? The technology tools are coming together. We should know. We can gather big data, crunch it, listen to the public, moderate, respond, get to know the customer intimately, know what they like, know what they want, we can target, distribute, amplify, measure engagement and reaction, modify strategy and even automate a great deal of all that. An amazing machine, a sleek, smooth-running engine has been built such that all the parts can interact and work together to deliver peak performance and maximum output. But that engine isn’t going anywhere without any gas. Content is the gas. Yes, we curate other people’s content. We can siphon their gas. There’s tech to help with that too. But as for the creation of original, worthwhile content made for a specific audience, our audience, machines can’t do that…at least not yet. Curated content is great. But somebody has to originate the content for it to be curated and shared. And since the need for good, curated content is obviously large and the desire to share is there, it’s a winning proposition for a brand to be a consistent producer of original content. And yet, it feels like content is an issue we’re avoiding. There’s a reluctance to build a massive pipeline if you have no idea what you’re going to run through it. The C-suite often doesn’t know what content is, that it’s different from ads, where to get it, who makes it, how long it should be, what the point of it is if there’s no hard sell of the product, what it costs, how to use it, how to measure it, how to make sure it’s good, or how to make sure it will keep flowing. It could be the reason many brands aren’t pulling the trigger on socially enabling the enterprise. And that’s a shame, because there are a lot of creative, daring, experimental, uniquely talented entertainers and journalists chomping at the bit to execute content for brands. But for many corporate executives, content is “weird,” and the people who make it are even weirder. The content side of the equation is human. It’s art, but art that can be informed by data. The natural inclination is for brands to turn to their agencies for such creative endeavors. But agencies are falling into one of two categories. They’re failing to transition from ads to content. In “Content Era, What’s the Role of Agencies?” Alexander Jutkowitz says agencies were made for one-hit campaigns, not ongoing content. Or, they’re ready and capable but can’t get clients to do the right things. Agencies have to make money, even if it means continuing to do the wrong things because that’s all the client will agree to. So what we wind up with in the pipeline is advertising, marketing-heavy content, content that was obviously created or spearheaded by non-creative executives, random & inconsistent content, copy written for SEO bots, and other completely uninteresting nightmares. Frank Rose, author of “The Art of Immersion,” writes, “Content without story and excitement is noise pollution.” In the old days, you made an ad and inserted it into shows made by people who knew what they were doing. You could bask in that show’s success and leverage their audience. Now, you are tasked with attracting, amassing and holding your own audience. You may just want to make, advertise and sell your widgets. But now there’s a war on for a precious commodity, attention. People are busy. They have filters to keep uninteresting and irrelevant things out. They value their time and expect value back when they give it up. Joe Pulizzi, founder of the Content Marketing Institute, says, "Your customers don't care about you, your products, your services…they care about themselves, their wants and their needs." Is it worth getting serious about content and doing it right? 61% of consumers feel better about a company that delivers custom content (Custom Content Council). Interesting content is one of the top 3 reasons people follow brands on social (Content+). 78% of consumers think organizations that provide custom content want to build good relationships with them (TMG Custom Media). On the B2B side, 80% of business decision makers prefer to get company info in a series of articles vs. an ad. So what’s the hang-up? Cited barriers to content marketing are lack of human resources (42%) and lack of budget (35%). 54% of brands don’t have a single on-site, dedicated content creator. And only 38% of brands have a content marketing strategy. Tech has built the biggest, most incredible stage for brands that’s ever been built. Putting something on that stage is your responsibility. Do a bad show, or no show at all, and you’ll be the beautiful, talented actress that never got discovered. @mikestilesPhoto: Gabriella Fabbri, stock.xchng

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  • Oracle Unveils Industry’s Broadest Cloud Strategy

    - by kellsey.ruppel
    Oracle Unveils Industry’s Broadest Cloud Strategy Adds Social Cloud and Showcases early customers Redwood Shores, Calif. – June 6, 2012 “Almost seven years of relentless engineering and innovation plus key strategic acquisitions. An investment of billions. We are now announcing the most comprehensive Cloud on the planet Earth,” said Oracle CEO, Larry Ellison. “Most cloud vendors only have niche assets. They don’t have platforms to extend. Oracle is the only vendor that offers a complete suite of modern, socially-enabled applications, all based on a standards-based platform.” News Facts In a major strategy update today, Larry Ellison announced the industry’s broadest and most advanced Cloud strategy and introduced Oracle Cloud Social Services, a broad Enterprise Social Platform offering. Oracle Cloud delivers a broad set of industry-standards based, integrated services that provide customers with subscription-based access to Oracle Platform Services, Application Services, and Social Services, all completely managed, hosted and supported by Oracle. Offering a wide range of business applications and platform services, the Oracle Cloud is the only cloud to enable customers to avoid the data and business process fragmentation that occurs when using multiple, siloed public clouds. Oracle Cloud is powered by leading enterprise-grade infrastructure, including Oracle Exadata and Oracle Exalogic, providing customers and partners with a high-performance, reliable, and secure infrastructure for running critical business applications. Oracle Cloud enables easy self-service for both business users and developers. Business users can order, configure, extend, and monitor their applications. Developers and administrators can easily develop, deploy, monitor and manage their applications. As part of the event, Oracle also showcased several early Oracle Cloud customers and partners including system integrators and independent software vendors. Oracle Cloud Platform Services Built on a common, complete, standards-based and enterprise-grade set of infrastructure components, Oracle Cloud Platform Services enable customers to speed time to market and lower costs by quickly building, deploying and managing bespoke applications. Oracle Cloud Platform Services will include: Database Services to manage data and build database applications with the Oracle Database. Java Services to develop, deploy and manage Java applications with Oracle WebLogic. Developer Services to allow application developers to collaboratively build applications. Web Services to build Web applications rapidly using PHP, Ruby, and Python. Mobile Services to allow developers to build cross-platform native and HTML5 mobile applications for leading smartphones and tablets. Documents Services to allow project teams to collaborate and share documents through online workspaces and portals. Sites Services to allow business users to develop and maintain visually engaging .com sites Analytics Services to allow business users to quickly build and share analytic dashboards and reports through the Cloud. Oracle Cloud Application Services Oracle Cloud Application Services provides customers access to the industry’s broadest range of enterprise applications available in the cloud today, with built-in business intelligence, social and mobile capabilities. Easy to setup, configure, extend, use and administer, Oracle Cloud Application Services will include: ERP Services: A complete set of Financial Accounting, Project Management, Procurement, Sourcing, and Governance, Risk & Compliance solutions. HCM Services: A complete Human Capital Management solution including Global HR, Workforce Lifecycle Management, Compensation, Benefits, Payroll and other solutions. Talent Management Services: A complete Talent Management solution including Recruiting, Sourcing, Performance Management, and Learning. Sales and Marketing Services: A complete Sales and Marketing solution including Sales Planning, Territory Management, Leads & Opportunity Management, and Forecasting. Customer Experience Services: A complete Customer Service solution including Web Self-Service, Contact Centers, Knowledge Management, Chat, and e-mail Management. Oracle Cloud Social Services Oracle Cloud Social Services provides the most broad and complete enterprise social platform available in the cloud today.  With Oracle Cloud Social Services, enterprises can engage with their customers on a range of social media properties in a comprehensive and meaningful fashion including social marketing, commerce, service and listening. The platform also provides enterprises with a rich social networking solution for their employees to collaborate effectively inside the enterprise. Oracle’s integrated social platform will include: Oracle Social Network to enable secure enterprise collaboration and purposeful social networking for business. Oracle Social Data Services to aggregate data from social networks and enterprise data sources to enrich business applications. Oracle Social Marketing and Engagement Services to enable marketers to centrally create, publish, moderate, manage, measure and report on their social marketing campaigns. Oracle Social Intelligence Services to enable marketers to analyze social media interactions and to enable customer service and sales teams to engage with customers and prospects effectively. Supporting Resources Oracle Cloud – learn more cloud.oracle.com – sign up now Webcast – watch the replay About Oracle Oracle engineers hardware and software to work together in the cloud and in your data center. For more information about Oracle (NASDAQ:ORCL), visit www.oracle.com. TrademarksOracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

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  • iphone Dev - activity indicator with NSThread not working on Nav controller table view

    - by Frames84
    I really can't get this to work, basically when my JSON feeds loads I want the indicator to show, then hide when it's stopped. It loads top level menu items 1st "Publishing, Broadcasting, Marketing Services", then when Broadcasting is selected it loads a feed using the JSON framework hosted on Google. Round this load I call startIndicator and stopIndicator using the NSThread. Have I missed something? @implementation GeneralNewsTableViewController @synthesize dataList; @synthesize generalNewsDetailViewController; @synthesize atLevel; -(void) startIndicator { NSAutoreleasePool *pool = [[NSAutoreleasePool alloc ] init ]; [(UIActivityIndicatorView *)[self navigationItem].rightBarButtonItem.customView startAnimating]; [pool release]; } -(void) stopIndicator { NSAutoreleasePool *pool = [[NSAutoreleasePool alloc ] init ]; [(UIActivityIndicatorView *)[self navigationItem].rightBarButtonItem.customView stopAnimating]; [pool release]; } - (void)viewDidLoad { NSMutableArray *checker = self.dataList; if(checker == nil) { self.title = NSLocalizedString(@"General1",@"General News"); NSMutableArray *array = [[NSArray alloc] initWithObjects:@"Publishing", @"Broadcasting",@"Marketing Services",nil]; self.dataList = [array retain]; self.atLevel = @"level1"; [array release]; } UIActivityIndicatorView * activityIndicator = [[UIActivityIndicatorView alloc] initWithFrame:CGRectMake(0, 0, 20, 20)]; //set the initial property [activityIndicator stopAnimating]; [activityIndicator hidesWhenStopped]; //Create an instance of Bar button item with custome view which is of activity indicator UIBarButtonItem * barButton = [[UIBarButtonItem alloc] initWithCustomView:activityIndicator]; //Set the bar button the navigation bar [self navigationItem].rightBarButtonItem = barButton; //Memory clean up [activityIndicator release]; [barButton release]; [super viewDidLoad]; } - (CGFloat)tableView:(UITableView *)tableView heightForRowAtIndexPath:(NSIndexPath *)indexPath { NSString *level = self.atLevel; if([level isEqualToString:@"level2"]) { return 70.0f; } else { return 40.0f; } } - (UITableViewCell *)tableView:(UITableView *)tableView cellForRowAtIndexPath:(NSIndexPath *)indexPath { static NSString *FirstLevelCell = @"FirstLevelCell"; UITableViewCell *cell = [tableView dequeueReusableCellWithIdentifier:FirstLevelCell]; if(cell == nil) { cell = [[[UITableViewCell alloc] initWithStyle:UITableViewCellStyleSubtitle reuseIdentifier:FirstLevelCell] autorelease]; } NSInteger row = [indexPath row]; NSString *level = self.atLevel; if([level isEqualToString:@"level2"]) { NSMutableArray *stream = [self.dataList objectAtIndex:row]; NSString *newsTitle = [stream valueForKey:@"title"]; if( ![newsTitle isKindOfClass:[NSString class]] ) { cell.textLabel.text = @""; } else { cell.textLabel.text = [stream valueForKey:@"title"]; } cell.textLabel.numberOfLines = 2; cell.textLabel.font =[UIFont systemFontOfSize:10]; cell.detailTextLabel.numberOfLines = 1; cell.detailTextLabel.font= [UIFont systemFontOfSize:8]; cell.detailTextLabel.text = [stream valueForKey:@"created"]; NSData *imageURL = [[NSData alloc] initWithContentsOfURL:[NSURL URLWithString:@"http://www.how-do.co.uk/images/stories/Cimex.jpg"]]; UIImage *newsImage = [[UIImage alloc] initWithData:imageURL]; cell.imageView.image = newsImage; [imageURL release]; [newsImage release]; } else { cell.textLabel.text = [dataList objectAtIndex:row]; } return cell; } - (void) tableView:(UITableView *)tableView didSelectRowAtIndexPath:(NSIndexPath *)indexPath { NSUInteger row = [indexPath row]; NSMutableString *levelType = (NSMutableString *) [dataList objectAtIndex:row]; if(![levelType isKindOfClass:[NSString class]]) { if(self.generalNewsDetailViewController == nil) { GeneralNewsDetailViewController *generalDetail = [[GeneralNewsDetailViewController alloc] initWithNibName:@"GeneralNewsDetailView" bundle:nil]; self.generalNewsDetailViewController = generalDetail; [generalDetail release]; } NSDictionary *stream = [self.dataList objectAtIndex:row]; NSString *newsTitle = [stream valueForKey:@"title"]; if( ![newsTitle isKindOfClass:[NSString class]] ) { generalNewsDetailViewController.newsTitle = @""; } else { generalNewsDetailViewController.newsTitle =[stream valueForKey:@"title"]; } generalNewsDetailViewController.newsId = [stream valueForKey:@"id"]; generalNewsDetailViewController.fullText = [stream valueForKey:@"fulltext"]; generalNewsDetailViewController.newsImage = [stream valueForKey:@"images"]; generalNewsDetailViewController.created = [stream valueForKey:@"created"]; HowDo_v1AppDelegate *delegate = [[UIApplication sharedApplication] delegate]; [delegate.generalNewsNavController pushViewController:self.generalNewsDetailViewController animated:YES]; } else { GeneralNewsTableViewController *generalSubDetail = [[GeneralNewsTableViewController alloc] initWithNibName:@"GeneralNewsTableView" bundle:nil]; NSMutableArray *array; NSString *titleSelected = (NSString *) [dataList objectAtIndex:row]; if([titleSelected isEqualToString:@"Publishing"]) { generalSubDetail.title = @"Publishing news detail"; array = [[NSArray alloc] initWithObjects:@"pub News1", @"pub News2",@"pub News3",nil]; generalSubDetail.atLevel = @"level1"; } else if ([titleSelected isEqualToString:@"Broadcasting"]) { generalSubDetail.title = @"Broadcasting news detail"; /// START [self performSelectorOnMainThread:@selector(startIndicator) withObject:nil waitUntilDone:YES]; if(jSONDataAccessWrapper == nil) { jSONDataAccessWrapper = [JSON_DataAccess_Wrapper alloc]; } array = [jSONDataAccessWrapper downloadJSONFeed]; [self performSelectorOnMainThread:@selector(stopIndicator) withObject:nil waitUntilDone:YES]; generalSubDetail.atLevel = @"level2"; } else if ([titleSelected isEqualToString:@"Marketing Services"]) { generalSubDetail.title = @"Marketing Services news detail"; array = [[NSArray alloc] initWithObjects:@"Marketing News1", @"Marketing News2",@"Marketing News3",nil]; generalSubDetail.atLevel = @"level1"; } generalSubDetail.dataList = array; [self.navigationController pushViewController:generalSubDetail animated:YES]; [titleSelected release]; } } - (NSInteger)tableView:(UITableView *)table numberOfRowsInSection:(NSInteger)section //- (NSInteger) tableView:(UITableView *)tableView numberOfRowsInSection:(NSIndexPath *) section { return [self.dataList count]; } Cheers for any feedback Frames

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  • IASA Sessions on Social Networking Note Influence of Millennial Generation on Insurance Technology

    - by [email protected]
    Helen Pitts, senior product marketing manager for Oracle Insurance is blogging from the 2010 IASA Annual Conference and Business Show this week. Social networking continues to be a buzzword for many in the industry. Erin Esurance, the Geico Gecko and even Nationwide's "The World's Greatest Spokesperson in the World" all have a prominent presence in the social media world. Sessions at the 2010 IASA Annual Conference and Business Show this week in Grapevine, Texas, highlighted how the millennial generation's exploding use of social media is spurring more carriers to leverage tools like Facebook, LinkedIn and other social networks to engage prospect and customers. While panelists encouraged carriers to leverage social networking tools for marketing and communications, they expressed the need for caution and corporate governance when it comes to using the tools as a part of claims, underwriting, and human resources recruitment business practices, and interactions with producers. (A previous Oracle Insurance blog entry by my colleague Susan Keuer noted that social networking and its impact on the underwriting process was also a hot topic at the recent AHOU conference.) Speaking of the millennial generation, IASA announced a new scholarship program and awarded three scholarships during the association's conference this week. The IASA Insurance Industry Collegiate Scholarship Program awards $2,000 scholarships to students in their second or third year of college who are studying an insurance-related field at a four-year college or university. The IASA scholarship committee is co-chaired by Wendy Gibson, vice president of business development for Oracle Insurance. Gibson, a long time IASA volunteer, is completing her second term on IASA's volunteer management team as vice president of industry relations. Helen Pitts is senior product marketing manager for Oracle Insurance.

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  • Attention NYC Area Marketers: Don't Miss This Executive Breakfast on Brand Building in the Digital Era

    - by Christie Flanagan
    Presenting and Managing Digital Content – A New Approach Reach Your Audiences Where They Are with Multi-Channel Marketing Attention marketers in the greater New York City area! Oracle Platinum Partner, Bluenog, invites you to an executive breakfast seminar on brand building in the digital era. In an age where consumers are spending increasing amounts of their time online, interacting, communicating and being influenced by other brands, you too must go online with a coordinated plan. And, given the hundreds, if not thousands, of places that might be relevant, having the right content and the right tools are critical. This two-part presentation will focus on the growing need for content and connection in building and maintaining your brand, as well as the role of technology in helping you maintain brand consistency, reach and interaction while simplifying delivery to web, tablet, mobile, and social audiences. Location Oracle Offices 520 Madison Ave, 30th Floor New York, NY  10022 Day/Time Thursday, May 3, 2012 9:30 AM to 11:30 AM About the Speakers Agenda: Michelle Pujadas, is an award-winning marketer and communicator, who has worked with more than 125 companies to help them package, launch and expand their brand presence, online and off. Michelle is the Founder and co-CEO of Zer0 to 5ive, a strategic marketing and communications firm that focuses on B2B and B2C technology companies, with offices in NY, Philadelphia and Chicago. Peter Conrad, the E 2.0 Practice Director for Bluenog, focuses on translating exciting visions for user experiences into well executed technical implementations leveraging advanced WebCenter technology from Oracle. Bluenog provides the systems and professional services today's forward-looking marketing organizations need to convert content, business capabilities, and communications into productive interactions with customers and prospects. 09:30am Arrival, Registration & Breakfast 10:00am Brand Building through Content and Connection, presented by Michelle Pujadas, Founder and co-CEO of Zer0 to 5ive 10:30am Leveraging Technology for Brand Reach, Consistency and Interaction, presented by Peter Conrad, E2.0 Practice Director at Bluenog 11:15am Q&A 11:30am Adjourn

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  • Partner Webcast – Oracle CRM: The Age of the Customer - 18 July 2013

    - by Thanos
    High-touch solutions for the complete customer experience How does Customer Relationship Management change in "the age of the customer", or does it at all? Customer relationship management has changed over the past years from a pure "inside out" point of view, where the customer is the center of attention to an "outside in" discipline where the customer has become the driving force. Away from the 360° view, through data to a holistic view of the customer’s journey and experience, through behavioral analysis and interaction across all touch points along a lifecycle of a customer relationship. Learn how this approach, integrating sales, service and marketing channels into one cohesive customer experience can drive customer experience and support acquisition, retention and efficiency in your customer relationship. With Oracle's Sales, Service and Marketing cloud offerings, you can be ahead of the game and provide a consistent and personalized voice to your customers, regardless of which channels you favor and your customers prefer. Integrated, cross-channel campaign automation and service delivery, as well as feedback-loops to sales automation, will provide you with tools to achieve top-of-the-line customer experience. Agenda · Oracle Customer Experience - Introduction into a new take on CRM · Oracle Sales Cloud - Integrated Salesforce Automation · Oracle Marketing Cloud - Cross-Channel Campaign Management · Oracle Service Cloud - Channel-blending in service delivery Delivery Format This FREE online LIVE eSeminar will be delivered over the Web. Registrations received less than 24 hours prior to start time may not receive confirmation to attend. Duration: 1 hour REGISTER NOW For any questions please contact us at partner.imc-AT-beehiveonline.oracle-DOT-com.

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  • Get Social At The Oracle Social Summit, November 14–15, 2012, Wynn Las Vegas

    - by Michael Hylton
    More and more power has shifted to the customer with the advent of social media networks—beyond the direct control of the brand. Customers today have so many resources available to them to share their experiences about brands, both positive and negative—it’s astounding and it can be difficult to sift through. Do you know what your customers are saying about your brand? Join top brand marketers, agency executives, and social development leaders for networking and sharing of best practices with industry peers at the Oracle Social Summit, November 14–15, 2012, at the Wynn in Las Vegas, NV. At the Summit you will learn how: Marketing Leaders are bringing key parts of their enterprise together with Social Relationship Management Social Content & Community Managers implement best practices and share tips-of-the-trade for managing a brand's social presence Social Agency & Marketing Developers stay ahead of new social technologies and development best practices Speakers include David Kirkpatrick, founder and CEO of Techonomy Media and author of The Facebook Effect; Reggie Bradford, Oracle Senior Vice President; Matt Dickman, EVP of Social Business Innovation, Weber Shandwick; Matt Thomson, VP of Business Development & Platform, Klout; Lyndsay Iorio, Social Media & Communications Manager, NBC Sports Group; Teresa Caro, VP Social Marketing, Engauge; and many more.  Click here to learn more and register for this exciting social event!

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  • Banco Espírito Santo Increases Sales Campaign Success Rate with Siebel CRM

    - by Tony Berk
    Banco Espírito Santo (BES), founded in 1869, is the second-largest private financial institution in Portugal with a 20.3% domestic market share, 2.1 million customers, and more than 700 in-country branches. It also has a strong international presence with operations in 23 countries and four continents. With strong growth in its major markets, BES needed a modern, cost-effective, scalable, and reliable customer relationship management (CRM) solution for its retail operations. The bank wanted to optimize client relationship management and integrate all customer touch points and service channels to improve the success of its sales and marketing initiatives. BES implemented the same CRM solution as many other leading banks: Oracle's Siebel CRM. With Siebel CRM 8.1 and other Oracle solutions, BES significantly increased sales of its new financial products across all channels by up to 25%, and it expects to increase annual revenue by up US$4 million annually. It also improved the success rate of bank branch sales, marketing, and lead generation campaigns by nearly 10%. “We are very happy with Oracle’s Siebel CRM applications. We already knew that this was the best solution available, but it has surpassed our best expectations,” said João Manaças, Customer Relationship Management Manager, Personal Marketing Department, Banco Espírito Santo. Click here to learn more about BES's use of Siebel CRM.

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  • Lessons From OpenId, Cardspace and Facebook Connect

    - by mark.wilcox
    (c) denise carbonell I think Johannes Ernst summarized pretty well what happened in a broad sense in regards to OpenId, Cardspace and Facebook Connect. However, I'm more interested in the lessons we can take away from this. First  - "Apple Lesson" - If user-centric identity is going to happen it's going to require not only technology but also a strong marketing campaign. I'm calling this the "Apple Lesson" because it's very similar to how Apple iPad saw success vs the tablet market. The iPad is not only a very good technology product but it was backed by a very good marketing plan. I know most people do not want to think about marketing here - but the fact is that nobody could really articulate why user-centric identity mattered in a way that the average person cared about. Second - "Facebook Lesson" - Facebook Connect solves a number of interesting problems that is easy for both consumer and service providers. For a consumer it's simple to log-in without any redirects. And while Facebook isn't perfect on privacy - no other major consumer-focused service on the Internet provides as much control about sharing identity information. From a developer perspective it is very easy to implement the SSO and fetch other identity information (if the user has given permission). This could only happen because a major company just decided to make a singular focus to make it happen. Third - "Developers Lesson" -  Facebook Social Graph API is by far the simplest API for accessing identity information which also is another reason why you're seeing such rapid growth in Facebook enabled Websites. By using a combination of URL and Javascript - the power a single HTML page now gives a developer writing Web applications is simply amazing. For example It doesn't get much simpler than this "http://api.facebook.com/mewilcox" for accessing identity. And while I can't yet share too much publicly about the specifics - the social graph API had a profound impact on me in designing our next generation APIs.  Posted via email from Virtual Identity Dialogue

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  • Improved Customer Experience, but at what Cost?

    - by Tony Berk
    We can all probably agree that improving your customers' experience is a good thing. But a key question many people are asking is will it help your organization and, in particular, what are the financial benefits?That's a good question, especially when companies ARE experiencing phenomenal return on investment (ROI). Of course, there are many factors that impact ROI or other measures of success, but we'd like to share some success stories as examples of customer experience in action and delivering positive results. If you would like to learn more about the economics of customer experience, see Brian Curran's presentation at the Oracle Customer Experience Summit last month. In this series of blog posts, we'll share actual customer stories. Today's example is Dell, which uses Oracle Real-Time Decisions (RTD) and Siebel CRM as part of their customer experience portfolio to better understand their customers' needs and wants and provide consistent interactions. Regular readers of this blog are probably familiar with Siebel, but RTD may be new to many of you. RTD is a complete decision management solution that delivers real-time decisions and recommendations and automatically renders decisions within a business process to create tailored messaging for every customer interaction.What does that mean? In the video below, Dell describes how customer experience is important not just for one interaction channel, but across all "vehicles." RTD is helping Dell understand customer behavior and communicate with the customer in a more relevant manner, across all communication  or interaction channels including sales and service call centers, email marketing and online. Dell continues to expand use of RTD because the benefits are showing up in sales, service and marketing results including 19% increase in close rates, faster issue resolution and 40% improvement in revenue per click in email marketing. Click here, to learn more about Oracle Customer Experience and stay tuned for more customer spotlights.

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  • Improved Customer Experience, but at what Cost? See the DELL Computer experience with RTD

    - by Richard Lefebvre
    We can all probably agree that improving your customers' experience is a good thing. But a key question many people are asking is will it help your organization and, in particular, what are the financial benefits? That's a good question, especially when companies ARE experiencing phenomenal return on investment (ROI). Of course, there are many factors that impact ROI or other measures of success, but we'd like to share some success stories as examples of customer experience in action and delivering positive results. If you would like to learn more about the economics of customer experience, see Brian Curran's presentation at the Oracle Customer Experience Summit last month. In this series of blog posts, we'll share actual customer stories. Today's example is Dell, which uses Oracle Real-Time Decisions (RTD) and Siebel CRM as part of their customer experience portfolio to better understand their customers' needs and wants and provide consistent interactions. Regular readers of this blog are probably familiar with Siebel, but RTD may be new to many of you. RTD is a complete decision management solution that delivers real-time decisions and recommendations and automatically renders decisions within a business process to create tailored messaging for every customer interaction. What does that mean? In the video below, Dell describes how customer experience is important not just for one interaction channel, but across all "vehicles." RTD is helping Dell understand customer behavior and communicate with the customer in a more relevant manner, across all communication  or interaction channels including sales and service call centers, email marketing and online. Dell continues to expand use of RTD because the benefits are showing up in sales, service and marketing results including 19% increase in close rates, faster issue resolution and 40% improvement in revenue per click in email marketing. Video link By Tony Berk on Nov 15, 2012

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  • What technologies are needed to be a freelance web developer / designer targeting small businesses?

    - by Jason Wirth
    First off, I'm not looking for this answer: "learn PHP/MySQL, JQuery, HTML/CSS...." My background, I wear many hats, and do many things. Currently I manage investment accounts with a business partner who is also a friend. He happens to be attending business / law school perusing a joint JD and MBA. As a result, we're putting our into "coast", maintaining our current clients, but not acquiring more. Recently I've picked up some freelance graphic design / web development / online marketing side work (Photoshop, HTML/CSS, WordPress) through some personal networks. The work is enjoyable; now I'm thinking about expanding it into a larger business with these primary goals: augment my finances (I'm shooting for about $1,000-2,000 per mo.), learn new technologies, involve myself with meaningful work. As an entrepreneur I don't mind the aspects of running a business that hassle other freelancers... -- the marketing -- the billing -- etc. I'm considering targeting the small to middle market businesses and organizations where I can contribute in marketing, design, and development building projects from the ground up. Thus I'll have freedom to decide the specific technology (I won't have to work with an existing code base). What kinds of projects should I focus on? What technologies are a good fit for this style of work? For example: It might be fun to develop with Ruby on Rails. However, maybe a lot of projects would be rolling out e-commerce solutions. Thus, I should focus on PHP due to more shopping cart options, skipping ROR entirely.

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  • 2 eventos, 2 países, 1 jornada.

    - by Noelia Gomez
    Normal 0 21 false false false ES X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif";} El pasado Martes 23 de Octubre fue un día de gran actividad tanto en España como en Portugal. El Dialogo CxO , organizado por Econique, y en el que participó Oracle, tuvo lugar en Madrid en el Hotel Puerta de Ámerica. Este encuentro tenía como objetivo intercambiar opiniones sobre todos los aspectos relacionados con la gestión estratégica de clientes y el Contact Centre. En este marco, los asistentes tuvieron la oportunidad de realizar reuniones “one to one” con nuestros mejores expertos. Además Oracle presentó dos coloquios relacionados con la visión de las "Nuevas necesidades, estrategias y tendencias en la gestión del Marketing", de la mano de Gema Sebastian, Principal Sales Consultant de Oracle. En dichos coloquios los participantes de empresas, como Caprabo, Carrefour, Endesa, Jaguar Land Rover y Repsol (entre otros) trataron temas de máxima actualidad para los directivos de Marketing. Esta mesa redonda se centró sobre todo en el Marketing en redes sociales, compartiendo entre todos nuestra percepción de que es algo necesario pero que todavía el mercado no sabe muy bien cómo tratar. La escucha activa dentro de las redes y la posibilidad de reaccionar ante determinados factores se veía como un claro punto donde comenzar a trabajar de manera activa y donde Oracle puede ayudar. La experiencia de cliente fue otro de los puntos tratados en esta mesa, donde se dejó claro que ahora es el consumidor el que manda, el que quiere ver las cosas donde quiere y como quiere y que un mensaje de marketing ha de darse en el momento adecuado y aportando un valor real para que el consumidor lo acepte como algo interesante. Igualmente Oracle dispone de herramientas para hacer que esto sea posible. Por otro lado, en Lisboa, tenía lugar el Total Training 2012, una conferencia organizada por el Grupo IFE. En ella participaron más de 100 profesionales de los recursos humanos de las empresas más importantes de Portugal y tuvo como base de partida los conocimientos y experiencias, el intercambio de ideas y la discusión de oportunidades a las que actualmente se enfrentan los profesionales de este área. En este marco Oracle realizó una ponencia sobre “Los nuevos conceptos en RRHH”, de la mano de Julio Rodriguez, Principal Sales Consultant de Oracle, y que puso de manifiesto algunos conceptos tecnológicos relevantes para la gestión del talento que por su novedad, no eran muy conocidos por los profesionales de los RRHH cómo: · Saas (Software as a service) · BI (Business Intelligence) para RRHH · Social Networking y cómo integrarla dentro de la empresa · El mapa del talento, por fin fuera del Excel y en una aplicación · La movilidad en las aplicaciones de RRHH. Sin duda, esta fue una jornada cargada de intercambio de experiencias y de conocimientos para dos grandes áreas: los Recursos Humanos y la Gestión Estratégica del cliente. Si quieres saber más sobre la experiencia del cliente: Customer Concepts Magazine Customer Concepts Exchange in LinkedIn Customer Concepts Web TV Customer Experience @ Oracle.com Customer Experience Facebook Hub Customer Experience YouTube Channel Customer Experience Twitter Puede conocer más sobre HCM (Gestión de RRHH): Oracle Fusion Applications Oracle Fusion Human Capital Management Oracle PartnerNetwork Oracle Consulting Services Oracle Human Capital Management Blog Oracle HCM on Twitter Oracle HCM on Facebook

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  • Bad Spot to Be In: Playing Catch-up with Mobile Advertising

    - by Mike Stiles
    You probably noticed, there’s a mass migration going on from online desktop/laptop usage to smartphone/tablet usage.  It’s an indicator of how we live our lives in the modern world: always on the go, with no intention of being disconnected while out there. Consequently, paid as it relates to mobile advertising is taking the social spotlight. eMarketer estimated that in 2013, US adults would spend about 2 hours, 21 minutes a day on mobile, not counting talking time. More people in the world own smartphones than own toothbrushes (bad news I suppose if you’re marketing toothpaste). They’re using those mobile devices to access social networks, consuming at least 17% of their mobile time on them. Frankly, you don’t need a deep dive into mobile usage stats to know what’s going on. Just look around you in any store, venue or coffee shop. It’s really obvious…our mobile devices are now where we “are,” so that’s where marketers can increasingly reach us. And it’s a smart place for them to do just that. Mobile devices can be viewed more and more as shopping facilitators. Usually when someone is on mobile, they are not in passive research mode. They are likely standing near a store or in front of a product, using their mobile to seek reassurance that buying that product is the right move. They are the hottest of hot prospects. Consider that 4 out of 5 consumers use smartphones to shop, 52% of Americans use mobile devices for in-store for research, 70% of mobile searches lead to online action inside of an hour, and people that find you on mobile convert at almost 3x the rate as those that find you on desktop or laptop. But what are marketers doing? Enter statistics from Mary Meeker’s latest State of the Internet report. Common sense says you buy advertising where people are spending their eyeball time, right? But while mobile is 20% of media use and rising, the ad spend there is 4%. Conversely, while print usage is at 5% and falling, ad spend there is 19%. We all love nostalgia, but come on. There are reasons marketing dollar migration to mobile has not matched user migration, including the availability of mobile ad products and the ability to measure user response to mobile ads. But interesting things are happening now. First came Facebook’s mobile ad, which let app developers pay to get potential downloads. Then their mobile ad network was announced at F8, allowing marketers to target users across non-Facebook apps while leveraging the wealth of diverse data Facebook has on those users, a big deal since Nielsen has pointed out mobile apps make up 89% of the media time spent on mobile. Twitter has a similar play in motion with their MoPub acquisition. And now mobile deeplinks have arrived, which can take users straight to sub-pages of mobile apps for a faster, more direct shopper/researcher user experience. The sooner the gratification, the smoother and faster the conversion. To be clear, growth in mobile ad spending is well underway. After posting $13.1 billion in 2013, Gartner expects global mobile ad spending to reach $18 billion this year, then go to $41.9 billion by 2017. Cheap smartphones and data plans are spreading worldwide, further fueling the shift to mobile. Mobile usage in India alone should grow 400% by 2018. And, of course, there’s the famous statistic that mobile should overtake desktop Internet usage this year. How can we as marketers mess up this opportunity? Two ways. We could position ourselves in perpetual “catch-up” mode and keep spending ad dollars where the public used to be. And we could annoy mobile users with horrid old-school marketing practices. Two-thirds of users told Forrester they think interruptive in-app ads are more annoying than TV ads. Make sure your brand’s social marketing technology platform is delivering a crystal clear picture of your social connections so the mobile touch point is highly relevant, mobile optimized, and delivering real value and satisfying experiences. Otherwise, all we’ve done is find a new way to be unwanted. @mikestiles @oraclesocialPhoto: Kate Mallatratt, freeimages.com

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  • Do MORE with WebCenter

    - by Michael Snow
    WEBCAST THURSDAY!! 03/22/12 Do you need to lower costs? Raise Productivity? Foster Innovation? Improve Online Engagement? But you’re still stuck with Documentum? Step away from the ledge – there is hope – let us help you. Top 4 Content Imperatives · Lower Costs - Reduce labor, maintenance fees, storage and electrical consumption · Raise Productivity - Automation and integration, communication, findability · Foster Innovation - Enable collaboration, expertise location · Improve Online Engagement – enable user-driven, dynamic marketing initiatives With the coming technology wave we see four content imperatives. Every organization has had to reduce costs, cost cutting has become a way of life. Everyone is working three jobs as positions are eliminated. And so we have to reduce labor, reduce maintenance, and reduce money we are wasting on things like storing content that is redundant or no longer useful. We also, to fill that gap, need to raise productivity. Knowledge workers represent the fastest growing segment of the workforce, accounting for 40%-75% of the employees at organizations in sectors like financial services, life sciences, healthcare and retail.  What’s more, their wages total 18 percent of the United States GDP. And so we can’t afford information systems that don’t let our top performers be the best they can be. We look to automate the content processes, provide ways to integrate that content into our processes, provide communication to make decisions, and to make content more findable so people can make the right decision and move the process forward. And really to get ourselves out of the current financial status, we can only cut costs so far. We have to innovate out of economic tough times – to find new products and new markets. And to enable the innovation process, we have to enable collaboration and expertise location. So much of innovation is about building on innovations that have come before. To solve problems, we have to be able to find what our organization has already created. We find that problems we need to solve have already been solved if we can find the right document, the right person. So we have to provide systems that enable us to stand on the shoulders of our organization’s accomplishments. Good content drives great marketing. Online engagement is growing as an absolute necessity for modern growing marketing organizations that require the business users be enabled for dynamic marketing content creation, updates and targeted content creation and management. Unfortunately – if you are currently stuck with Documentum, you are really lacking in your Web Experience Management capabilities. Documentum previously used FatWire for web publishing. Now FatWire is part of Oracle. Oracle provides powerful web engagement capabilities: Increase sales and loyalty by optimizing online engagement Create, manage and moderate contextually relevant, targeted and interactive online experiences Optimize customer engagement across, web, mobile and social channels Manage large scale multichannel global online presence with integration to enterprise applications Enable business users to control their content and make their own updates Publish content from native files – enable navigation of project documents, procedures, policy information Enable content display and updates from existing web applications – one click to drag and drop content management functionality So you get the ability to self-publish information and make it navigable, to move the process of publishing from IT to business users, and the ability to address a whole new area of user engagement with web experience management. So… if you are still stuck with Documentum and don’t know what to do – contact us – not only will Oracle help you step away from the ledge, but also with the MoveOff Documentum program, we are offering you a way – trade-in your Documentum licenses for a 100% credit on Oracle WebCenter. How’s that for a nice bonus? It’s time to stop maintaining Documentum, and to start innovating with Oracle WebCenter. Learn More Here! To learn more about what Oracle WebCenter can offer you today – join us for a webcast – your eyes will be opened to all that’s possible. Do More with WebCenter: Extend Beyond Content Management

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  • Stuck with Documentum Still? Do MORE with Oracle WebCenter!

    - by Michael Snow
    WEBCAST TODAY!! 03/22/12 Do you need to lower costs? Raise Productivity? Foster Innovation? Improve Online Engagement? But you’re still stuck with Documentum? Step away from the ledge – there is hope – let us help you. Top 4 Content Imperatives · Lower Costs - Reduce labor, maintenance fees, storage and electrical consumption · Raise Productivity - Automation and integration, communication, findability · Foster Innovation - Enable collaboration, expertise location · Improve Online Engagement – enable user-driven, dynamic marketing initiatives With the coming technology wave we see four content imperatives. Every organization has had to reduce costs, cost cutting has become a way of life. Everyone is working three jobs as positions are eliminated. And so we have to reduce labor, reduce maintenance, and reduce money we are wasting on things like storing content that is redundant or no longer useful. We also, to fill that gap, need to raise productivity. Knowledge workers represent the fastest growing segment of the workforce, accounting for 40%-75% of the employees at organizations in sectors like financial services, life sciences, healthcare and retail.  What’s more, their wages total 18 percent of the United States GDP. And so we can’t afford information systems that don’t let our top performers be the best they can be. We look to automate the content processes, provide ways to integrate that content into our processes, provide communication to make decisions, and to make content more findable so people can make the right decision and move the process forward. And really to get ourselves out of the current financial status, we can only cut costs so far. We have to innovate out of economic tough times – to find new products and new markets. And to enable the innovation process, we have to enable collaboration and expertise location. So much of innovation is about building on innovations that have come before. To solve problems, we have to be able to find what our organization has already created. We find that problems we need to solve have already been solved if we can find the right document, the right person. So we have to provide systems that enable us to stand on the shoulders of our organization’s accomplishments. Good content drives great marketing. Online engagement is growing as an absolute necessity for modern growing marketing organizations that require the business users be enabled for dynamic marketing content creation, updates and targeted content creation and management. Unfortunately – if you are currently stuck with Documentum, you are really lacking in your Web Experience Management capabilities. Documentum previously used FatWire for web publishing. Now FatWire is part of Oracle. Oracle provides powerful web engagement capabilities: Increase sales and loyalty by optimizing online engagement Create, manage and moderate contextually relevant, targeted and interactive online experiences Optimize customer engagement across, web, mobile and social channels Manage large scale multichannel global online presence with integration to enterprise applications Enable business users to control their content and make their own updates Publish content from native files – enable navigation of project documents, procedures, policy information Enable content display and updates from existing web applications – one click to drag and drop content management functionality So you get the ability to self-publish information and make it navigable, to move the process of publishing from IT to business users, and the ability to address a whole new area of user engagement with web experience management. So… if you are still stuck with Documentum and don’t know what to do – contact us – not only will Oracle help you step away from the ledge, but also with the MoveOff Documentum program, we are offering you a way – trade-in your Documentum licenses for a 100% credit on Oracle WebCenter. How’s that for a nice bonus? It’s time to stop maintaining Documentum, and to start innovating with Oracle WebCenter. Learn More Here! To learn more about what Oracle WebCenter can offer you today – join us for a webcast – your eyes will be opened to all that’s possible. Do More with WebCenter: Extend Beyond Content Management

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  • How can I 'transpose' my data using SQL and remove duplicates at the same time?

    - by Remnant
    I have the following data structure in my database: LastName FirstName CourseName John Day Pricing John Day Marketing John Day Finance Lisa Smith Marketing Lisa Smith Finance etc... The data shows employess within a business and which courses they have shown a preference to attend. The number of courses per employee will vary (i.e. as above, John has 3 courses and Lisa 2). I need to take this data from the database and pass it to a webpage view (asp.net mvc). I would like the data that comes out of my database to match the view as much as possible and want to transform the data using SQl so that it looks like the following: LastName FirstName Course1 Course2 Course3 John Day Pricing Marketing Finance Lisa Smith Marketing Finance Any thoughts on how this may be achieved? Note: one of the reasons I am trying this approach is that the original data structure does not easily lend itself to be iterated over using the typical mvc syntax: <% foreach (var item in Model.courseData) { %> Because of the duplication of names in the orignal data I would end up with lots of conditionals in my View which I would like to avoid. I have tried transforming the data using c# in my ViewModel but have found it tough going and feel that I could lighten the workload by leveraging SQL before I return the data. Thanks.

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  • Who IS Brian Solis?

    - by Michael Snow
    Q: Brian, Welcome to the WebCenter Blog. Can you tell our readers your current role and what career path brought you here? A: I’m proudly serving as a principal analyst at Altimeter Group, a research based advisory firm in Silicon Valley. My career path, well, let’s just say it’s a long and winding road. As a kid, I was fascinated with technology. I learned programming at an early age and found myself naturally drawn to all things tech. I started my career as a database programmer at a technology marketing agency in Southern California. When I saw the chance to work with tech companies and help them better market their capabilities to businesses and consumers, I switched focus from programming to marketing and advertising. As technologist, my approach to marketing was different. I didn’t believe in hype, fluff or buzz words. I believed in translating features into benefits and specifications and capabilities into solutions for real world problems and opportunities. In the mid 90’s I experimented with direct to consumer/customer engagement in dedicated technology forums and boards. I quickly realized that the entire approach to do so would need to change. Therefore, I learned and developed new methods for a more social and informed way of engaging people in ways that helped them, marketed the company, and also tied to tangible benefits for the company. This work would lead me to start an agency in 1999 dedicated to interactive marketing. As I continued to experiment with interactive platforms, I developed interesting methods for converting one-to-many forms of media into one-to-one-to-many programs. I ran that company until joining Altimeter Group. Along the way, in the early 2000s, I realized that everything was changing and that there were others like me finding success in what would become a more social form of media. I dedicated a significant amount of my time to sharing everything that I learned in the form of articles, blogs, and eventually books. My mission became to share my experience with anyone who’d listen. It would later become much bigger than marketing, this would lead to a decade of work, that still continues, in business transformation. Then and now, I find myself always assuming the role of a student. Q: As an industry analyst & technology change evangelist, what are you primarily focused on these days? A: As a digital analyst, I study how disruptive technology impacts business. As an aspiring social scientist, I study how technology affects human behavior. I explore both horizons professionally and personally to better understand the future of popular culture and also the opportunities that exist for organizations to improve relationships and experiences with customers and the people that are important to them. Q: People cite that the line between work and life is getting more and more blurred. Do you see your personal life influencing your professional work? A: The line between work and life isn’t blurred it’s been overtly crossed and erased. We live in an always on society. The digital lifestyle keeps us connected to one another it keeps us connected all the time. Whether your sending or checking email, trying to catch up, or simply trying to get ahead, people are spending the equivalent of an extra day at work in the time they spend out of work…working. That’s absurd. It’s a matter of survival. It’s also a matter of unintended, subconscious self-causation. We brought this on ourselves and continue to do so. Think about your day. You’re in meetings for the better part of each day. You probably spend evenings and weekends catching up on email and actually doing the work you couldn’t get to during the day. And, your co-workers and executives are doing the same thing. So if you try to slow down, you find yourself at a disadvantage as you’re willfully pulling yourself out of an unfortunate culture of whenever wherever business dynamics. If you’re unresponsive or unreachable, someone within your organization or on your team is accessible. Over time, this could contribute to unfavorable impressions. I choose to steer my life balance in ways that complement one another. But, I don’t pretend to have this figured out by any means. In fact, I find myself swimming upstream like those around me. It’s essentially a competition for relevance and at some point I’ll learn how to earn attention and relevance while redrawing the line between work and life. Q: How can people keep up with what you’re working on? A: The easy answer is that people can keep up with me at briansolis.com. But, I also try to reach people where their attention is focused. Whether it’s Facebook (facebook.com/briansolis), Twitter (@briansolis), Google+ (+briansolis), Youtube (briansolis.tv) or through books and conferences, people can usually find me in a place of their choosing. Q: Recently, you’ve been working with us here at Oracle on something exciting coming up later this week. What’s on the horizon? A: I spent some time with the Oracle team reviewing the idea of Digital Darwinism and how technology and society are evolving faster than many organizations can adapt. Digital Darwinism: How Brands Can Survive the Rapid Evolution of Society and Technology Thursday, December 13, 2012, 10 a.m. PT / 1 p.m. ET Q: You’ve been very actively pursued for media interviews and conference and company speaking engagements – anything you’d like to share to give us a sneak peak of what to expect on Thursday’s webcast? A: We’re inviting guests to join us online as we dive into the future of business and how the convergence of technology and connected consumerism would ultimately impact how business is done. It’ll be an exciting and revealing conversation that explores just how much everything is changing. We’ll also review the importance of adapting to emergent trends and how to compete for the future. It’s important to recognize that change is not happening to us, it’s happening because of us. We are part of the revolution and therefore we need to help organizations adapt from the inside out. Watch the Entire Oracle Social Business Thought Leaders Webcast Series On-Demand and Stay Tuned for More to Come in 2013!

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  • Does DKIM works with subdomains?

    - by Feelsgoodman
    ISP's recommend you segment your marketing and transactional emails by using different IPs. I want to start using DKIM, but since DKIM is a domain based reputation system I wonder if signing with the same company.com domain will impact the reputation of transactional emails, since both them and marketing will be signed with the same domain? Is using DKIM with subdomains possible? Would something like this: bulk.company.com and transactional.company.com be a good idea? Thanks!

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  • Oracle Database 12c: Partner Material

    - by Thanos Terentes Printzios
    Oracle Database 12c offers the latest innovation from Oracle Database Server Technologies with a new Multitenant Architecture, which can help accelerate database consolidation and Cloud projects. The primary resource for Partners on Database 12c is of course the Oracle Database 12c Knowledge Zone where you can get up to speed on the latest Database 12c enhancements so you can sell, implement and support this. Resources and material on Oracle Database 12c can be found all around Oracle.com, but even hidden in AR posters like the one on the left. Here are some additional resources for you Oracle Database 12c: Interactive Quick Reference is a multimedia tool for various terms and concepts used in the Oracle Database 12c release. This reference was built as a multimedia web page which provides descriptions of the database architectural components, and references to relevant documentation. Overall, is a nice little tool which may help you quickly to find a view you are searching for or to get more information about background processes in Oracle Database 12c. Use this tool to find valuable information for any complex concept or product in an intuitive and useful manner. Oracle Database 12c Learning Library contains several technical traininings (2-day DBA, Multitenant Architecture, etc) but also Videos/Demos, Learning Paths by Role and a lot more. Get ready and become an Oracle Database 12c Specialized Partner with the Oracle Database 12c Specialization for Partners. Review the Specialization Criteria, your company status and apply for an Oracle Database 12c Specialization. Access our OPN training repository to get prepared for the exams. "Oracle Database 12c: Plug into the Cloud!"  Marketing Kit includes a great selection of assets to help Oracle partners in their marketing activities to promote solutions that leverage all the new features of Oracle Database 12c. In the package you will find assets (templates, invitation texts, presentations, telemarketing script,...) to be used for your demand generation activities; a full set of presentations with the value propositions for customers; and Sales Enablement and Sales Support material. Review here and start planning your marketing activities around Database 12c. Oracle Database 12c Quick Reference Guide (PDF) and Oracle Database 12c – Partner FAQ (PDF) Partners that need further assistance with Database 12c can always contact us at partner.imc-AT-beehiveonline.oracle-DOT-com or locally address one the Oracle ECEMEA Partner Hubs for assistance.

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