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  • How In-Memory Database Objects Affect Database Design: The Conceptual Model

    - by drsql
    After a rather long break in the action to get through some heavy tech editing work (paid work before blogging, I always say!) it is time to start working on this presentation about In-Memory Databases. I have been trying to decide on the scope of the demo code in the back of my head, and I have added more and taken away bits and pieces over time trying to find the balance of "enough" complexity to show data integrity issues and joins, but not so much that we get lost in the process of trying to...(read more)

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  • 6 Ways to Modernize Your Customer Experience

    - by Mike Stiles
    If customers have changed, if the way they research and shop have changed, if their expectations have changed, if their ability to act on dissatisfaction has changed, but your customer experience has NOT changed, what was once “good enough” may now be crippling. Well, the customer has changed, and why wouldn’t they? You’ve probably changed too in your role as consumer. There’s more info available, it’s easier to get, there’s more choice, you’re more mobile, you’re more connected, it’s easier to buy, and yes, it’s easier to switch brands if experiences don’t meet your now higher expectations. Thanks to technological advances, we as marketers can increasingly work borderline miracles. But if we’re still not adamantly adopting customer centricity, and if we aren’t making the customer experience paramount amongst business goals, the tech is wasted. A far more modern customer experience is called for. Here are 6 ways to get there: 1. Modern Marketing: Marketing data is aggregated and targeted to the right customers, who are getting personal, relevant communications. In return, you’re getting insight that finally properly attributes revenue to your marketing efforts. 2. Modern Selling: Demand is being driven across all channels with modern selling tools. Productivity is up thanks to coordinated communication and selling, and performance is ever optimized using powerful analytics. 3. Modern CPQ: You’re cross-selling and upselling more effectively since reps and channel partners have been empowered with the ability to quickly, automatically generate 100% accurate, customer-friendly quotes complete with price controls and automated approvals. 4. Modern Commerce: You’re leveraging data and delivering personalized, targeted digital experiences to everyone. You’re attracting more visitors, and you’re able to scale and keep up with the market and control the experience. 5. Modern Service: You’re better serving your customers by making it easier for them to engage with your brand, plus you’re lowering your costs by increasing agent and tech support efficiencies. 6. Modern Social: You’re getting faster, deeper, more accurate insights from social and turning content around faster, which then goes out to the right people at the right time in the right place. You’ve also gotten proactive in your service, and customers love that. For far too many brands, the buying journey of Need, Research, Select, Buy, Use, Recommend across the multiple connect points of Social, Mobile, Store, Call Center, Site, Ecommerce is a disconnected mess. Oracle’s approach to CX is to connect every interaction your customer has with your brand, avoiding the revenue losses lousy customer experiences bring. How important is the experience to customers? 94% are willing to pay more of their hard-earned money to have better ones, while a meager 1% say they get the good, consistent experiences they expect. Brands, your words aren’t as loud anymore, so your actions as they relate to customer experience are going to have to do the talking. @mikestiles @oraclesocialPhoto: Julien Tromeur, freeimages.com

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  • Nike Achieves Scalability and Performance with Oracle Coherence & Exadata

    - by Michelle Kimihira
    Today, we are featuring a customer interview with with Nicole Otto, Senior Director, Consumer Digital Tech at Nike who talks about how they achieved scalability and performance with Oracle Coherence and Oracle Exadata.    Additional Information Product Information on Oracle.com: Oracle Fusion Middleware Follow us on Twitter and Facebook Subscribe to our regular Fusion Middleware Newsletter

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  • Fanboys: A Field Guide

    <b>PC World:</b> "We&#8217;ve identified eight species of &#8220;fanboys&#8221;--people who revere one tech platform above all others. Here&#8217;s what makes them tick."

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  • Replace a failed drive in Linux RAID

    <b>Tech Republic:</b> "A few weeks ago I had the distinct displeasure of waking up to a series of emails indicating that a series of RAID arrays on a remote system had degraded. The remote system was still running, but one of the hard drives was pretty much dead."

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  • Answer programming for "What are your interests?" interview questions?

    - by Morgan Herlocker
    For interview questions that ask for personal hobbies, should you mention a bunch of tech activities you enjoy, like how "I love building java applets in my free time" or should you focus on non-programming activities to show you are well rounded? Does it show passion to say programming is a hobby, or does it sound disingenuous? I could see it going either way, so please back up your answer with some sound reasoning.

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  • TechEd 2010 Followup

    - by AllenMWhite
    Last week I presented a couple of sessions at Tech Ed NA in New Orleans. It was a great experience, even though my demos didn't always work out as planned. Here are the sessions I presented: DAT01-INT Administrative Demo-Fest for SQL Server 2008 SQL Server 2008 provides a wealth of features aimed at the DBA. In this demofest of features we'll see ways to make administering SQL Server easier and faster such as Centralized Data Management, Performance Data Warehouse, Resource Governor, Backup Compression...(read more)

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  • When not to use Google Web Toolkit?

    - by Jas
    I'm considering use of GWT on a major in-house web app development project, namely it's major advantage in my eyes is the cross-compilation to Javascript which would (at least theoretically) help my team reduce the size of tech stack by one. However, having been burnt before (like most devs), I would like to hear from programmers who did actually use it on any problems with GWT which would hamper, or limit, it's use within a certain problem domain. When do you not recommend using GWT, and why?

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  • Harnessing the Power of WebLogic and Coherence, November 5, 2013

    - by Carlos Chang
    Register now for OTN Virtual Developer DayHarnessing the Power of WebLogic and Coherence, November 5, 2013 Join us for Oracle Technology Network's Virtual Developer Day, a new, free, hands-on virtual developer workshop. Java Developers and Architects can attend live, moderated sessions and hands-on labs to learn how to leverage existing skills to take advantage of features in Oracle WebLogic and Oracle Coherence, core components of Oracle's Cloud Application Foundation.   There will be live chats w/ Oracle tech staff throughout the event.  Check it out.

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  • Is the difference between BDD and TDD nothing more than a vocabulary shift?

    - by Desolate Planet
    Hello, I recently made a start on learning BDD (Behaviour Driven Development) after watching a Google tech talk presented by David Astels. He made a very interesting case for using BDD and some of the literature I've read seem to highlight that it's easier to sell BDD to management. Admittedly, I'm a little skeptical about BDD after watching the above video. So, I'm interested to understand if BDD is indeed nothing more than a change in vocabulary or if it offers other benefits.

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  • HTG Explains: When Do You Need to Update Your Drivers?

    - by The Geek
    Talk to any tech person, read any forum, and at some point you’re sure to be told to update your drivers… but what does that really mean? And is it necessary to compulsively update your drivers? Here’s our take. HTG Explains: When Do You Need to Update Your Drivers? How to Make the Kindle Fire Silk Browser *Actually* Fast! Amazon’s New Kindle Fire Tablet: the How-To Geek Review

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  • The Learning Map

    - by user12652314
    Danny Hillis has always been a favorite since he opened the first Java Day back in 1995. Now it's great to see him talking about the challenge we are just about to address with our new "Learning Exchange" Industry Solution which brings all the power of Oracle technology to the address the challenge for lifelong learners. The current thought is to launch it at the Edu tech event at CES along with a special dinner reception with our content friends at Digital Hollywood. Stay tuned.

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  • Enhanced history searching in zsh

    <b>Tech Republic:</b> "If you spend any length of time in the shell, chances are you&#8217;ve typed the same commands over and over. It&#8217;s usually not anything you can necessarily script as the commands may vary slightly on each invocation, but there are certain commands that can be used often with a little variation on each call."

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  • How to deal with WYSIWYG editors?

    - by Pino
    There are now lots of WYSIWYG editors, however whenever we use one on a CMS-based website we consistently have issues. The biggest being users pasting content from Word or other online sources and all the various formatting rules being added in "behind the scenes". How do you deal with these editors on a live production website? I love Markdown, however its target market is most definitely the tech industry.

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  • All Hail Our Benevolent Corporate Overlords

    <b>Linux Today Blog:</b> "After reading Electronics Manufacturers Use US Legal System to Thwart Hardware 'Hacks' I was all set to type a fiery response, but Linux Today readers beat me to it. In a nutshell, the tech industry is accelerating its attacks on our rights to do what we want with our own property."

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  • How to install Oxford Advanced Learners' 8 in ubuntu 12.04 LTS 64bit

    - by ioweyou
    I have bought Oxford Advanced Learners' 8 which come along with installation CD. In the cd they have linux installation option. But i can't install that in my ubuntu. When i run setup.sh from my terminal i get the following error message: The setup program seems to have failed on amd64/unknown Fatal error, no tech support email configured in this setup Does anyone have idea about installing OALD 8 in ubuntu 64 bit os?

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  • The old "do as I say, not as I do" problem

    - by AaronBertrand
    Microsoft is often considered a leader, an innovator, a trend-setter. The same could be said for Apple, Google, and a host of other tech companies. And each of those has its set of critics as well, who think that the company is the opposite - or worse. Some people think it is a good idea to model their own code, architecture or applications after things that these companies have done, but this is not always the best approach. Humans work at these companies too, and everyone is prone to mistakes,...(read more)

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