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  • New R Interface to Oracle Data Mining Available for Download

    - by charlie.berger
      The R Interface to Oracle Data Mining ( R-ODM) allows R users to access the power of Oracle Data Mining's in-database functions using the familiar R syntax. R-ODM provides a powerful environment for prototyping data analysis and data mining methodologies. R-ODM is especially useful for: Quick prototyping of vertical or domain-based applications where the Oracle Database supports the application Scripting of "production" data mining methodologies Customizing graphics of ODM data mining results (examples: classification, regression, anomaly detection) The R-ODM interface allows R users to mine data using Oracle Data Mining from the R programming environment. It consists of a set of function wrappers written in source R language that pass data and parameters from the R environment to the Oracle RDBMS enterprise edition as standard user PL/SQL queries via an ODBC interface. The R-ODM interface code is a thin layer of logic and SQL that calls through an ODBC interface. R-ODM does not use or expose any Oracle product code as it is completely an external interface and not part of any Oracle product. R-ODM is similar to the example scripts (e.g., the PL/SQL demo code) that illustrates the use of Oracle Data Mining, for example, how to create Data Mining models, pass arguments, retrieve results etc. R-ODM is packaged as a standard R source package and is distributed freely as part of the R environment's Comprehensive R Archive Network (CRAN). For information about the R environment, R packages and CRAN, see www.r-project.org. R-ODM is particularly intended for data analysts and statisticians familiar with R but not necessarily familiar with the Oracle database environment or PL/SQL. It is a convenient environment to rapidly experiment and prototype Data Mining models and applications. Data Mining models prototyped in the R environment can easily be deployed in their final form in the database environment, just like any other standard Oracle Data Mining model. What is R? R is a system for statistical computation and graphics. It consists of a language plus a run-time environment with graphics, a debugger, access to certain system functions, and the ability to run programs stored in script files. The design of R has been heavily influenced by two existing languages: Becker, Chambers & Wilks' S and Sussman's Scheme. Whereas the resulting language is very similar in appearance to S, the underlying implementation and semantics are derived from Scheme. R was initially written by Ross Ihaka and Robert Gentleman at the Department of Statistics of the University of Auckland in Auckland, New Zealand. Since mid-1997 there has been a core group (the "R Core Team") who can modify the R source code archive. Besides this core group many R users have contributed application code as represented in the near 1,500 publicly-available packages in the CRAN archive (which has shown exponential growth since 2001; R News Volume 8/2, October 2008). Today the R community is a vibrant and growing group of dozens of thousands of users worldwide. It is free software distributed under a GNU-style copyleft, and an official part of the GNU project ("GNU S"). Resources: R website / CRAN R-ODM

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  • Gartner PCC: A Shovel & Some Ah-Ha's

    - by kellsey.ruppel
    When Gartner Vice President and leading analyst Whit Andrews kicked off the Gartner Portals, Content & Collaboration Summit on Monday, March 12 at the Gaylord Palms in Orlando, FL by bringing a shovel to the stage, eyebrows raised and a few thoughts went through my head. Either this guy plans to go help the construction workers outside construct that new pool at the Gaylord or he took a wrong turn and is at the wrong conference. Oh and how did he get that shovel through airport security? As Whit explained more his objective became more clear…take everything anyone has ever told you about portals and throw it out the window, as portals have evolved and times they are most certainly changing. The future Web is here, available not only on browsers but also via a broad spectrum of access points, including automobiles, consumer electronics and more and more mobile devices. Not merely prevalent, the future Web is also multimedia-driven and operates in real time, driven by mobility, social media, streaming video and other dynamic services. Applications and user experiences are in the midst of an evolution — from the early, simple mobile Web models to today’s Web 2.0 mobile apps and, ultimately, to a world of predominantly Web apps. Additionally, cloud services will forever change how portals and user experience are designed, built, delivered, sourced and managed. So what does this mean for you? Today’s organizations need software that will enable them to not just do their jobs, but to do it in a way that is familiar and easy for them.  What does this mean for IT? Use software and technology as an enabler, not as a roadblock. Overall, we had a great week in Orlando learning about how to improve the user experience, manage content explosion, launch social initiatives, transition to mobile environments and understand cloud and SaaS options.  We had some great conversations throughout the conference and at the Oracle booth. Lots of demonstrations were given of Oracle WebCenter Sites and Oracle Social Network. And as Christie mentioned earlier this week, our Vice President of Product Management and Strategy for WebCenter Loren Weinberg presented on the topic of customer engagement and talked about how organization’s relationships with their customers have fundamentally changed today and the resulting impact that has on their priorities.  Loren also talked about the importance of customer engagement, why that matters now more than ever, and what you can do to help your company or organization succeed in this new world. The question asked in every keynote and session was a simple one: What is your “ah-ha” moment? I personally had quite a few, some of which I’ve captured below. 70% of internal social initiatives eventually fail. By 2014, refusing to communicate with consumers via social media will be as harmful as ignoring emails/phone calls is today. Customer engagement = multi-channel + social & interactive + personal & relevant + optimized. If people choose to talk about your product/company/service, it's because it's remarkable. -- Seth Godin's keynote (one of the highlights of the conference!) The Web will become the primary method used for delivering content and applications to mobile devices. By 2015, 20% of smart phone users worldwide will conduct commerce using context-enriched services on a weekly basis.  86% of customers will pay more for a better customer experience. 6 P's of Quality User Experience. Product. Enabled by: People, Patterns, Process, Profit, Priorities. Did you attend the Gartner Summit? What were your ah-ha moments?

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  • Notes from a short presentation on NodeJs

    - by Aligned
    Originally posted on: http://geekswithblogs.net/Aligned/archive/2014/05/30/notes-from-a-short-presentation-on-nodejs.aspxI volunteered myself to give a short 30 minute presentation at a work lunch and learn on NodeJs. With my limited experience I see using Node as a great tool for build process improvement, scaffolding with yeoman, and running tests with Karma. I haven’t looked into using as a full server or development stack. I guess I’m too stuck on IIS and Visual Studio :-). Here are my notes, that aren’t very well formatted, but I wanted to share it anyways. What is it? "Node.js is a platform built on Chrome's JavaScript runtime for easily building fast, scalable network applications. Node.js uses an event-driven, non-blocking I/O model that makes it lightweight and efficient, perfect for data-intensive real-time applications that run across distributed devices." Why should you be interested? another popular tool that can help you get the job done you can use the command prompt! can be run at build or release time to automate tasks What are some uses? https://www.npmjs.org/ - NuGet for Node packages http://bower.io/ - NuGet for UI JavaScript libraries (jQuery, Bootstrap, Angular, etc) http://yeoman.io/ "Our workflow is comprised of three tools for improving your productivity and satisfaction when building a web app: yo (the scaffolding tool), grunt (the build tool) and bower (for package management)." -> yeoman asks which components you want alternative - http://joakimbeng.eu01.aws.af.cm/slush-replacing-yeoman-with-gulp/ https://www.npmjs.org/package/generator-cg-angular - phantom js, less, // git is needed for bower http://git-scm.com/ run installer in Windows before you can use bower // select Run Git from the Windows Command Prompt in the installer // requires a reboot http://stackoverflow.com/questions/20069297/bower-git-not-in-the-path-error npm install -g git npm install -g yo npm install -g generator-cg-angular mkdir myapp cd myapp yo cg-angular npm install -g bower npm install -g grunt-cli yo bower grunt serve grunt test grunt build // there are many generators (generator-angular) is another one // I like the Nuget HotTowel-Angular from John Papa myself // needed IIS Node for Express -> prompt from WebMatrix Karma bat to startup Karma - see below image compression - https://www.npmjs.org/search?q=optimize+images, https://github.com/heldr/node-smushit - do it from the command line LESS compiling js and css combine and minification at build with Gulp for requireJS apps quick lightweight HTTP server - "Express" Build pipeline with Grunt or Gulp http://www.johnpapa.net/gulp-and-grunt-at-anglebrackets/ Gulp is the newer and improved over Grunt. Supposed to be easier to use, but Grunt is more established. https://github.com/johnpapa/ng-demos/tree/master/grunt-gulp https://github.com/assetgraph/assetgraph-builder Does a lot of the minimizing, combining, image optimization etc using Node. Looks interesting.... http://nodejs.org http://nodeschool.io/ http://sub.watchmecode.net/getting-started-with-nodejs-installing-and-writing-your-first-code/ https://stormpath.com/blog/build-a-killer-node-dot-js-client-for-your-rest-plus-json-api/ https://codio.com/ http://www.hanselman.com/blog/ItsJustASoftwareIssueEdgejsBringsNodeAndNETTogetherOnThreePlatforms.aspx run unit tests - Karma in msBuild karma-start.bat @echo off cd %~dp0\.. REM 604800 is to make sure we only update once every 7 days call npm install --cache-min 604800 -g grunt-cli call npm install --cache-min 604800 call npm install --cache-min 604800 -g karma-cli karma start UnitTests\karma.conf.js REM karma start UnitTests\karma.conf.js --single-run REM see karma-start.bat and karam.config.js REM jsHint comes from Nuget

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  • Process Is The New App by Leon Smiers

    - by JuergenKress
    Process-on-the-Fly #2 - Process is the New App The next generation of business process management and business rules management tools is so powerful that it actually can be seen as the successor to custom-built applications. Being able to define detailed process, flows, decision trees and business helps on both the business and IT side to create powerful, differentiating solutions that would have required extensive custom coding in the past. Now much of the definition can be done ‘on the fly,’ using visual models and (semi) natural language in the nearest proximity to the business. Over the years, ERP systems have been customized to enter organization-specific functionality into the ERP application. This leads to better support for the business, but at the same time involves higher costs for maintenance, high dependency on the personnel involved in this customization, long timelines to deliver change to the system and increased risk involved in upgrading the ERP system. However, the best of both worlds can be created by bringing back the functionality to out-of-the-box usage of the ERP system and at the same time introducing change and flexibility by means of externalized 'Process Apps' in direct connection with the ERP system. The ERP system (or legacy bespoke system, for that matter) is used as originally intended and designed, resulting in more predictable behavior of the system related to usage and performance, and clearly can be maintained in a more standardized and cost-effective way. The Prrocess App externalizes the needed functionality into a highly customizable application outside the ERP for which it is supported by rules engines, task inboxes and can be delivered to different channels. The reasons for needing Process Apps may include the following: The ERP system just doesn't deliver this functionality in a specific industry; the volatility of changing certain functionality is high; or an umbrella type of functionality across (ERP) silos is needed. An example of bringing all this together is around the hiring process for a new employee at a university. Oracle PeopleSoft HCM could be used as the HR system to store all employee details. In the hiring process, an authorization scheme is involved for getting the approval to create a contract for the employee-to-be. In the university world, this authorization scheme is complex and involves faculties/colleges (with different organizational structures) and cross-faculty organizational structures. Including such an authorization scheme into PeopleSoft would require a lot of customization. By adding a handle inside PeopleSoft towards an externalized authorization Process App, the execution of the authorization of the employee is done outside the ERP: in a tool that is aimed to deliver approval schemes via a worklist-type of application. The Process App here works as an add-on to the PeopleSoft system, but can also be extended to support the full lifecycle of the end-to-end hiring process with the possibility to involve multiple applications. The actual core functionality is kept in the supporting ERP systems, while at the same time the Process App acts as an umbrella function to control the end-to-end flow and give insight into the efficiency of the end-to-end process. How to get there? Read the complete article here. SOA & BPM Partner Community For regular information on Oracle SOA Suite become a member in the SOA & BPM Partner Community for registration please visit www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Facebook Wiki Technorati Tags: Capgemini,Leon Smiers,SOA Community,Oracle SOA,Oracle BPM,Community,OPN,Jürgen Kress

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  • Join us on our Journey to be #1 in SaaS!

    - by jessica.ebbelaar(at)oracle.com
    WHY ORACLE? Oracle is a robust organization that has proven to maintain growth and innovation at all levels with a constant evolving attitude. The main ingredient of Oracles success is the 105.000 talented employees who constantly amaze each other in building a better and more innovative organization. Oracle is a company where YOU can make a difference. What is OD? Oracle Direct is a state-of-the-art, multi-channel EMEA sales operation bringing to life the benefits of Oracle’s complete technology stack. It offers you the unique opportunity to work with the most talented and like-minded sales professionals in the industry.  You will have access to world class training and structured career development programmes allowing you to accelerate your Solution Sales career across a multitude of product lines and a choice of attractive locations. What positions are OD Hiring?   Oracle is on a journey to be the #1 SaaS vendor in EMEA.  Due to recent expansion and acquisitions within our Cloud Business, we are now growing our EMEA Cloud Applications Sales Group in Dublin. We have many exciting NEW opportunities across our CRM and HCM SaaS Sales teams. As a SaaS Sales Account Manager, you will proactively manage an assigned territory / vertical with responsibility for the full sales cycle. This role requires strong business development, solution selling, account management and closing skills. WHY ORACLE? Oracle is a robust organization that has proven to maintain growth and innovation at all levels with a constant evolving attitude. The main ingredient of Oracles success is the 105.000 talented employees who constantly amaze each other in building a better and more innovative organization. Oracle is a company where YOU can make a difference. What is OD? Oracle Direct is a state-of-the-art, multi-channel EMEA sales operation bringing to life the benefits of Oracle’s complete technology stack. It offers you the unique opportunity to work with the most talented and like-minded sales professionals in the industry.  You will have access to world class training and structured career development programmes allowing you to accelerate your Solution Sales career across a multitude of product lines and a choice of attractive locations. What positions are OD Hiring? Oracle is on a journey to be the #1 SaaS vendor in EMEA.  Due to recent expansion and acquisitions within our Cloud Business, we are now growing our EMEA Cloud Applications Sales Group in Dublin. We have many exciting NEW opportunities across our CRM and HCM SaaS Sales teams. As a SaaS Sales Account Manager, you will proactively manage an assigned territory / vertical with responsibility for the full sales cycle. This role requires strong business development, solution selling, account management and closing skills. What is the Business Development Group (BDG) The Business Development Group is the key entry point in Oracle for the future Sales and Management talent of the organisation. We are the Demand Generation engine for Oracle in EMEA. We provide revenue generating, quality sales pipeline to our Inside and Field Sales professionals as well as to our Channel Partners. Our current focus is to provide an agile and flexible service offering to our customers and stakeholders to meet ever changing business needs, whilst constantly striving to improve the customer experience, quality of our pipeline, market coverage and penetration. As a SaaS Business Development Consultant (BDC) you will be the first touch point with new customers. Your goal is to proactively identify and qualify business opportunities leading to revenue for Oracle. You will work closely with your Inside Sales colleagues who will progress your qualified pipeline and opportunities. Work for us Work for the only multi-pillar SaaS vendor in the market Be part of a FUN, fast paced and truly International sales team  Develop you solution sales EXPERTISE Drive your CAREER development within a structured and supportive environment The Profile You have a passion for selling cutting-edge technology You thrive in a fast paced and dynamic work environment where being the best is paramount Your priority is always the customer You live for a challenge and you love to win Join us on our Journey to be #1 in SaaS and be part of our Cloud Success Story! You will find more information about open roles here

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  • Why Is Hibernation Still Used?

    - by Jason Fitzpatrick
    With the increased prevalence of fast solid-state hard drives, why do we still have system hibernation? Today’s Question & Answer session comes to us courtesy of SuperUser—a subdivision of Stack Exchange, a community-driven grouping of Q&A web sites. The Question SuperUser reader Moses wants to know why he should use hibernate on a desktop machine: I’ve never quite understood the original purpose of the Hibernation power state in Windows. I understand how it works, what processes take place, and what happens when you boot back up from Hibernate, but I’ve never truly understood why it’s used. With today’s technology, most notably with SSDs, RAM and CPUs becoming faster and faster, a cold boot on a clean/efficient Windows installation can be pretty fast (for some people, mere seconds from pushing the power button). Standby is even faster, sometimes instantaneous. Even SATA drives from 5-6 years ago can accomplish these fast boot times. Hibernation seems pointless to me [on desktop computers] when modern technology is considered, but perhaps there are applications that I’m not considering. What was the original purpose behind hibernation, and why do people still use it? Quite a few people use hibernate, so what is Moses missing in the big picture? The Answer SuperUser contributor Vignesh4304 writes: Normally hibernate mode saves your computer’s memory, this includes for example open documents and running applications, to your hard disk and shuts down the computer, it uses zero power. Once the computer is powered back on, it will resume everything where you left off. You can use this mode if you won’t be using the laptop/desktop for an extended period of time, and you don’t want to close your documents. Simple Usage And Purpose: Save electric power and resuming of documents. In simple terms this comment serves nice e.g (i.e. you will sleep but your memories are still present). Why it’s used: Let me describe one sample scenario. Imagine your battery is low on power in your laptop, and you are working on important projects on your machine. You can switch to hibernate mode – it will result your documents being saved, and when you power on, the actual state of application gets restored. Its main usage is like an emergency shutdown with an auto-resume of your documents. MagicAndre1981 highlights the reason we use hibernate everyday: Because it saves the status of all running programs. I leave all my programs open and can resume working the next day very easily. Doing a real boot would require to start all programs again, load all the same files into those programs, get to the same place that I was at before, and put all my windows in exactly the same place. Hibernating saves a lot of work pulling these things back up again. It’s not unusual to find computers around the office here that have been hibernated day in and day out for months without an actual full system shutdown and restart. It’s enormously convenient to freeze your work space at the exact moment you stopped working and to turn right around and resume there the next morning. Have something to add to the explanation? Sound off in the the comments. Want to read more answers from other tech-savvy Stack Exchange users? Check out the full discussion thread here.     

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  • World Record Siebel PSPP Benchmark on SPARC T4 Servers

    - by Brian
    Oracle's SPARC T4 servers set a new World Record for Oracle's Siebel Platform Sizing and Performance Program (PSPP) benchmark suite. The result used Oracle's Siebel Customer Relationship Management (CRM) Industry Applications Release 8.1.1.4 and Oracle Database 11g Release 2 running Oracle Solaris on three SPARC T4-2 and two SPARC T4-1 servers. The SPARC T4 servers running the Siebel PSPP 8.1.1.4 workload which includes Siebel Call Center and Order Management System demonstrates impressive throughput performance of the SPARC T4 processor by achieving 29,000 users. This is the first Siebel PSPP 8.1.1.4 benchmark supporting 29,000 concurrent users with a rate of 239,748 Business Transactions/hour. The benchmark demonstrates vertical and horizontal scalability of Siebel CRM Release 8.1.1.4 on SPARC T4 servers. Performance Landscape Systems Txn/hr Users Call Center Order Management Response Times (sec) 1 x SPARC T4-1 (1 x SPARC T4 2.85 GHz) – Web 3 x SPARC T4-2 (2 x SPARC T4 2.85 GHz) – App/Gateway 1 x SPARC T4-1 (1 x SPARC T4 2.85 GHz) – DB 239,748 29,000 0.165 0.925 Oracle: Call Center + Order Management Transactions: 197,128 + 42,620 Users: 20300 + 8700 Configuration Summary Web Server Configuration: 1 x SPARC T4-1 server 1 x SPARC T4 processor, 2.85 GHz 128 GB memory Oracle Solaris 10 8/11 iPlanet Web Server 7 Application Server Configuration: 3 x SPARC T4-2 servers, each with 2 x SPARC T4 processor, 2.85 GHz 256 GB memory 3 x 300 GB SAS internal disks Oracle Solaris 10 8/11 Siebel CRM 8.1.1.5 SIA Database Server Configuration: 1 x SPARC T4-1 server 1 x SPARC T4 processor, 2.85 GHz 128 GB memory Oracle Solaris 11 11/11 Oracle Database 11g Release 2 (11.2.0.2) Storage Configuration: 1 x Sun Storage F5100 Flash Array 80 x 24 GB flash modules Benchmark Description Siebel 8.1 PSPP benchmark includes Call Center and Order Management: Siebel Financial Services Call Center – Provides the most complete solution for sales and service, allowing customer service and telesales representatives to provide superior customer support, improve customer loyalty, and increase revenues through cross-selling and up-selling. High-level description of the use cases tested: Incoming Call Creates Opportunity, Quote and Order and Incoming Call Creates Service Request . Three complex business transactions are executed simultaneously for specific number of concurrent users. The ratios of these 3 scenarios were 30%, 40%, 30% respectively, which together were totaling 70% of all transactions simulated in this benchmark. Between each user operation and the next one, the think time averaged approximately 10, 13, and 35 seconds respectively. Siebel Order Management – Oracle's Siebel Order Management allows employees such as salespeople and call center agents to create and manage quotes and orders through their entire life cycle. Siebel Order Management can be tightly integrated with back-office applications allowing users to perform tasks such as checking credit, confirming availability, and monitoring the fulfillment process. High-level description of the use cases tested: Order & Order Items Creation and Order Updates. Two complex Order Management transactions were executed simultaneously for specific number of concurrent users concurrently with aforementioned three Call Center scenarios above. The ratio of these 2 scenarios was 50% each, which together were totaling 30% of all transactions simulated in this benchmark. Between each user operation and the next one, the think time averaged approximately 20 and 67 seconds respectively. Key Points and Best Practices No processor cores or cache were activated or deactivated on the SPARC T-Series systems to achieve special benchmark effects. See Also Siebel White Papers SPARC T4-1 Server oracle.com OTN SPARC T4-2 Server oracle.com OTN Siebel CRM oracle.com OTN Oracle Solaris oracle.com OTN Oracle Database 11g Release 2 Enterprise Edition oracle.com OTN Disclosure Statement Copyright 2012, Oracle and/or its affiliates. All rights reserved. Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners. Results as of 30 September 2012.

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  • Customers Discuss: Real-World Operational Reporting with Oracle GoldenGate

    - by Irem Radzik
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} As businesses leverage business intelligence and analytics for day-to-day decision making, operational reporting solutions become more and more common. While some companies can use their production OLTP system for running operational reports, for many it is too much overhead and performance impact for transaction processing systems.  Oracle GoldenGate’s real-time data integration capabilities enable companies to create a real-time replica of their OLTP systems, dedicated for operational reporting. This instance can be optimized for the reports needed as well such as containing only the tables needed from the source. Oracle GoldenGate has certified solutions for many Oracle applications such as EBusiness Suite, Peoplesoft, JD Edwards, to offload operational reporting to another reporting server that has real-time data feeding from the production system. At Oracle OpenWorld we will be hearing from a panel of Oracle GoldenGate customers how they deployed GoldenGate for operational reporting. Comcast, Turk Telekom, and Raymond James will be sharing their experiences and the benefits achieved when implementing GoldenGate’s solution. If you have performance degradation in your production systems due to reporting or ad-hoc queries, and you will be at OpenWorld, don’t miss this informative session: Real-World Operational Reporting with Oracle GoldenGate: Customer Panel-- Tuesday Oct 2nd 11:45am Mascone West 3005. For other data integration sessions at OpenWorld, please check our Focus-On document.  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} If you cannot attend OpenWorld, please check out related white paper “Using Oracle GoldenGate to Achieve Operational Reporting for Oracle Applications” to learn more.

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  • NFJS Central Iowa Software Symposium Des Moines Trip Report

    - by reza_rahman
    As some of you may be aware, I recently joined the well-respected US based No Fluff Just Stuff (NFJS) Tour. If you work in the US and still don't know what the No Fluff Just Stuff (NFJS) Tour is, you are doing yourself a very serious disfavor. NFJS is by far the cheapest and most effective way to stay up to date through some world class speakers and talks. Following the US cultural tradition of old-fashioned roadshows, NFJS is basically a set program of speakers and topics offered at major US cities year round. The NFJS Central Iowa Software Symposium was held August 8 - 10 in Des Moines. The attendance at the event and my sessions was moderate by comparison to some of the other shows. It is one of the few events of it's kind that take place this part the country so it is extremely important. I had five talks total over two days, more or less back-to-back. The first one was my JavaScript + Java EE 7 talk titled "Using JavaScript/HTML5 Rich Clients with Java EE 7". This talk is basically about aligning EE 7 with the emerging JavaScript ecosystem (specifically AngularJS). The slide deck for the talk is here: JavaScript/HTML5 Rich Clients Using Java EE 7 from Reza Rahman The demo application code is posted on GitHub. The code should be a helpful resource if this development model is something that interests you. Do let me know if you need help with it but the instructions should be fairly self-explanatory. I am delivering this material at JavaOne 2014 as a two-hour tutorial. This should give me a little more bandwidth to dig a little deeper, especially on the JavaScript end. The second talk (on the second day) was our flagship Java EE 7/8 talk. Currently the talk is basically about Java EE 7 but I'm slowly evolving the talk to transform it into a Java EE 8 talk as we move forward. The following is the slide deck for the talk: JavaEE.Next(): Java EE 7, 8, and Beyond from Reza Rahman The next talk I delivered was my Cargo Tracker/Java EE + DDD talk. This talk basically overviews DDD and describes how DDD maps to Java EE using code examples/demos from the Cargo Tracker Java EE Blue Prints project. Applied Domain-Driven Design Blue Prints for Java EE from Reza Rahman The third was my talk titled "Using NoSQL with ~JPA, EclipseLink and Java EE". The talk covers an interesting gap that there is surprisingly little material on out there. The talk has three parts -- a birds-eye view of the NoSQL landscape, how to use NoSQL via a JPA centric facade using EclipseLink NoSQL, Hibernate OGM, DataNucleus, Kundera, Easy-Cassandra, etc and how to use NoSQL native APIs in Java EE via CDI. The slides for the talk are here: Using NoSQL with ~JPA, EclipseLink and Java EE from Reza Rahman The JPA based demo is available here, while the CDI based demo is available here. Both demos use MongoDB as the data store. Do let me know if you need help getting the demos up and running. I finishd off the event with a talk titled Building Java HTML5/WebSocket Applications with JSR 356. The talk introduces HTML 5 WebSocket, overviews JSR 356, tours the API and ends with a small WebSocket demo on GlassFish 4. The slide deck for the talk is posted below. Building Java HTML5/WebSocket Applications with JSR 356 from Reza Rahman The demo code is posted on GitHub: https://github.com/m-reza-rahman/hello-websocket. My next NFJS show is the Greater Atlanta Software Symposium on September 12 - 14. Here's my tour schedule so far, I'll keep you up-to-date as the tour goes forward: September 12 - 14, Atlanta. September 19 - 21, Boston. October 17 - 19, Seattle. I hope you'll take this opportunity to get some updates on Java EE as well as the other useful content on the tour?

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  • Where Have All the Ugly Forms Gone? Users and ADF Took Care Of It

    - by ultan o'broin
    Sometimes I hear that our application demos are a bit too "cutsey" and that we never talk about with any user roles that have lots of data entry as a requirement. Some (no names) consider those old clunker forms, with the myriad rows of fields, to be super-productive for data clerks. We do have such roles covered in Oracle Fusion Applications for sure. But consider what is really the issue here: productivity. Check out how the Oracle Fusion Financials Applications User Experience team went about designing for productivity when receiving and entering invoice data, for example. See how Fusion Financials caters so well for input and control of data? Central to all this is knowing the users and how they work: what tasks do they need to perform, and when. Read more about Fusion Financials productivity in the white paper, Get It Done Fast, Get It Done Right: The Oracle Fusion Financials User Experience. Now and then, I see forms that weren't designed for end user activity at all. Instead, they were designed by developers or by the IT department around the database schema. Forms with literally dozens of fields on the same page, sometimes. Forms that give the impression there was only task involved, when there may have been several. At times, completing one of these huge forms accurately became so tedious that, under pressure, it made more sense for the user to complete it quickly as possible and then let somebody else check it for accuracy and fill in the gaps from data emailed along in spreadsheet form. Data accuracy is critical in our business. Not good. Not efficient. Not productive. So here are a few basics on forms design for data entry-type user roles. A great place for developers to start exploring what is possible with forms layout is the Rich Client User Experience (RCUX) guidance on Form Layout, using ADF components. User-Centered Forms Design Considerations The starting point--something you must always keep in mind with your own design--is design for the end user. Find a representative end user, and keep that user engaged throughout the design, deployment, and test process. Consider these points in user testing those forms: Are there automated or technical solutions to entering the data that avoid manual input in the first place? For example, imports, uploads, OCR, whatever. Some day we will be able to tell Siri to do it, but leave that for now. Design your form to reflect the task involved (i.e., the business process) and not the database schema. On the form, group like fields together, logically. Eliminate duplicate data entry or prepopulate from previous data entry. Allow users to complete fields in the order they wish (i.e., no interdependency). Allow for tabbing between fields (keyboard is faster than mouse), so know how the browser supports this (see that RCUX guideline). Allow for final validation at the page level not at field-level entry. Way better for heads-down users. For example, ADF messages allow you to see a list of all validation errors on a page on a final submit or navigation action and to easily navigate to the point of error. Better still, be error tolerant. Allow users to enter data in formats they comfortable with. Bind any relevant user preference setting to the input format allowed (for example, the locale date format). Explore what data entry conversion can do for you automatically too (see the ADF converter demos, convenience patterns can also be written). Only ask for data input when it's needed. Get rid of, or hide optional fields. Cut down on the number of mandatory fields, and mark them clearly (use a *). Clearly label the fields in plain language. I am sure you may have a few more tips on forms design for data entry users. Remember the user before finding the comments.

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  • Session Sharing with another User on *NIX and Windows

    - by Giri Mandalika
    Oracle Solaris Since Solaris is not widely known for its graphical interface, let's just focus on sharing a terminal session in read-only mode with another user on the same system. Here is an example. eg., % finger Login Name TTY Idle When Where root Super-User pts/1 Sat 16:57 dhcp-amer-vpn-rmdc-a sunperf ??? pts/2 4 Sat 16:41 pitcher.sfbay.sun.com In this example, two users root and sunperf are connected to the same system from two different terminals pts/1 and pts/2 respectively. If the root user wants to show something to sunperf user -- what s/he is doing in her/his terminal, for example, it can be accomplished with the following command. script -a /dev/null | tee -a <target_terminal eg., # script -a /dev/null | tee -a /dev/pts/2 Script started, file is /dev/null # # uptime 5:04pm up 1 day(s), 2:56, 2 users, load average: 0.81, 0.81, 0.81 # # isainfo -v 64-bit sparcv9 applications crc32c cbcond pause mont mpmul sha512 sha256 sha1 md5 camellia kasumi des aes ima hpc vis3 fmaf asi_blk_init vis2 vis popc 32-bit sparc applications crc32c cbcond pause mont mpmul sha512 sha256 sha1 md5 camellia kasumi des aes ima hpc vis3 fmaf asi_blk_init vis2 vis popc v8plus div32 mul32 # # exit Script done, file is /dev/null After the script .. | tee .. command, sunperf user should be able to see the root user's stdin and stdout contents in her/his own terminal until the script session exits in root user's terminal. Since this kind of sharing is based on capturing and redirecting the contents to the target terminal, the users on the receiving end won't be able to see whatever is being edited on initiators' terminal [using editors such as vi]. Also it is not possible to share the session with any connected user on the system unless the initiator has the necessary permissions and privileges. The script utility records everything printed in a terminal session, while the tee utility replicates the contents of the screen capture on to the standard output of the target terimal. The tee utility does not buffer the output - so, the screen capture from the initiators' terminal appears almost right away in the target terminal. Though I never tested, this technique may work on all *NIX and Linux flavors with little or no changes. Also there might be other ways to accomplish this. [Thanks to Sujeet for sharing this tip] Microsoft Windows Most of the Windows users may rely on VNC services to share a desktop session. Another way to share the desktop session is to use the Remote Desktop Connection (RDC) client. Here are the steps. Connect to the target Windows system using Remote Desktop Connection client Launch Windows Task Manager Navigate to the "Users" tab Find the user session that you want to connect to and have full control over as the other user who is currently holding that session Select the user name in Windows Task Manager, right click and choose the option "Remote Control" A window pops up on the other user's session with the message "<USER is requesting to control your session remotely. Do you accept the request?" Once the other user says "Yes", you will be granted access to that session. Since then both users should be able to see the same screen and even control the session from their respective workstations.

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  • Business School graduate joins Oracle

    - by jessica.ebbelaar(at)oracle.com
    My name is Mathias, I work as an Applications Inside Sales Rep for the French market, and I’d like to give you a brief snapshot of my experience at Oracle. First things first, how did you hear about Oracle? Where have you seen the sharp and recognizable red logo? Was it in Charles de Gaulle Airport when your eyes crossed the 20-metre banner with a picture of a strange big machine in the middle? Was it through reading the Forbes 10 top IT companies worldwide ranking? Or is it because IT is your thing and you cannot but know one of the “big four”? Meeting with a Grenoble Alumnus My story is a little different. My plan was to work in sales, in the IT industry. I had heard about Oracle, but my opinion at the time was that this kind of multinational company was way out of reach for a young graduate, even with high enthusiasm and great excitement to be (finally) on the job market. So, I was really surprised when I had an interesting conversation with a top alumnus of my business school. We were at the Grenoble Ecole de Management graduation ceremony (our graduation!), and before the party got really started, I got to chat with her. She told me of the great experience she was getting by living and working in Dublin. She had already figured it all out: “you work with another 100 young people from 10 different nationalities across Europe, you can be based in Dublin, but then once you work really hard you can move to Malaga Spain or other BUs around the world, you can work with different lines of business and learn about new “techy” and business oriented products, move to the field in your home country or elsewhere, etc.” What, what, what? Moving around Europe, trained by the best sales coaches in the world, acquiring strong IT knowledge and getting on board with one of fastest-growing and most watched companies in the world? Well, I was in. The next day (OK, 3 days after, the time to recover), I sent her my CV, and 3 months later I started as a Business Development Consultant at Oracle in Dublin, representing the latest cloud based CRM across the French market. That was 15 months ago. Since then, I moved line of business twice, I’m always learning new things and working with different and senior stakeholders; I have attended hundreds of hours of sales and product training (priceless when you come from a business background); I passed the Dublin Institute of Technology Sales Certification through different trainings given onsite within Oracle; I’ve led projects based around social media and I’ve gotten involved within various sales deals going on my market. Despite all of these great things, two will remain in my spirit: the multiculturalism that I experience every day in the office, and the American style of management - more direct and open than what you can find in “regular French companies”. Sales Progression Board In May 2012, I passed what we call a ‘Sales Progression Board’ to be promoted to an Inside Sales position. I am now in charge of generating revenue through the sale of Oracle applications on my specific territory. Always keeping in my mind my personal ambition: going to the field one day. Interested to join Oracle in the same role as Mathias? Visit http://campus.oracle.com.

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  • Why does my Messaging Menu code not work when split into functions?

    - by fluteflute
    Below are two python programs. They're exactly the same, except for one is split into two functions. However only the one that's split into two functions doesn't work - the second function doesn't work. Why would this be? Note the code is taken from this useful blog post. Without functions (works): import gtk def show_window_function(x, y): print x print y # get the indicate module, which does all the work import indicate # Create a server item mm = indicate.indicate_server_ref_default() # If someone clicks your server item in the MM, fire the server-display signal mm.connect("server-display", show_window_function) # Set the type of messages that your item uses. It's not at all clear which types # you're allowed to use, here. mm.set_type("message.im") # You must specify a .desktop file: this is where the MM gets the name of your # app from. mm.set_desktop_file("/usr/share/applications/nautilus.desktop") # Show the item in the MM. mm.show() # Create a source item mm_source = indicate.Indicator() # Again, it's not clear which subtypes you are allowed to use here. mm_source.set_property("subtype", "im") # "Sender" is the text that appears in the source item in the MM mm_source.set_property("sender", "Unread") # If someone clicks this source item in the MM, fire the user-display signal mm_source.connect("user-display", show_window_function) # Light up the messaging menu so that people know something has changed mm_source.set_property("draw-attention", "true") # Set the count of messages in this source. mm_source.set_property("count", "15") # If you prefer, you can set the time of the last message from this source, # rather than the count. (You can't set both.) This means that instead of a # message count, the MM will show "2m" or similar for the time since this # message arrived. # mm_source.set_property_time("time", time.time()) mm_source.show() gtk.mainloop() With functions (second function is executed but doesn't actually work): import gtk def show_window_function(x, y): print x print y # get the indicate module, which does all the work import indicate def function1(): # Create a server item mm = indicate.indicate_server_ref_default() # If someone clicks your server item in the MM, fire the server-display signal mm.connect("server-display", show_window_function) # Set the type of messages that your item uses. It's not at all clear which types # you're allowed to use, here. mm.set_type("message.im") # You must specify a .desktop file: this is where the MM gets the name of your # app from. mm.set_desktop_file("/usr/share/applications/nautilus.desktop") # Show the item in the MM. mm.show() def function2(): # Create a source item mm_source = indicate.Indicator() # Again, it's not clear which subtypes you are allowed to use here. mm_source.set_property("subtype", "im") # "Sender" is the text that appears in the source item in the MM mm_source.set_property("sender", "Unread") # If someone clicks this source item in the MM, fire the user-display signal mm_source.connect("user-display", show_window_function) # Light up the messaging menu so that people know something has changed mm_source.set_property("draw-attention", "true") # Set the count of messages in this source. mm_source.set_property("count", "15") # If you prefer, you can set the time of the last message from this source, # rather than the count. (You can't set both.) This means that instead of a # message count, the MM will show "2m" or similar for the time since this # message arrived. # mm_source.set_property_time("time", time.time()) mm_source.show() function1() function2() gtk.mainloop()

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  • Oracle ties social, CRM, analytics products to customer experience

    - by Richard Lefebvre
    Oracle will embark on a new product strategy that centers on customer experience management, an approach driven by the company’s many recent acquisitions.  The new approach, announced by the company Monday night, will be seen in an expansive suite that features familiar Oracle products -- such as its Fusion CRM platform -- and offerings the company recently gained through acquisitions, including FatWire, RightNow and Vitrue. Billed as Oracle Customer Experience (CX), the suite enables businesses to respond to a market centered on the customer experience, said Anthony Lye, the company’s senior vice president of CRM. Companies “are very aware their products are commoditizing,” Lye said in an interview last week, referring to how the Web and social media channels have empowered customers. Customer experiences start and mature outside of CRM, and applications today need to reflect that shift, Lye said. Businesses thus need to step away from a pure CRM model, he said. Oracle claims CX will improve customer experience management by connecting businesses with customers across Web sites and social channels. Companies can create a single, real-time view of the customer and use predictive analytics of interactions to strengthen the customer experience, Oracle said. “Companies have to connect with their customers wherever, whenever and however they want,” Lye said. “They have to know and understand their customer.” Lye promoted Oracle CX as a suite that will work across channels to complement the company’s applications. A new strategy has been “cooking” for years now, but the acquisitions Oracle has made over the past two years made the time right for a “unique collaboration,” Lye said. CX includes basic Oracle CRM solutions such as Siebel and the new Fusion Apps. It also includes the company’s MDM products, Enterprise Data Quality, Customer Hub and Product Hub. And the suite is rounded out by the services that Oracle recently bought, transactions that created or enhanced the company’s presence in social, marketing, e-commerce and customer service. For instance, FatWire provides tools for marketing. ATG focuses on e-commerce. And RightNow specializes in customer service. Two recent acquisitions -- Collective Intellect and Vitrue -- gave Oracle a seat at the social table. Collective Intellect is a social intelligence program, and Vitrue is a social marketing and engagement platform. Those acquisitions have yet to be finalized. Oracle hopes to eventually integrate the two social offerings, as well as most of the other services, into the CX suite. CX can integrate on Oracle’s standard middleware, and can give users a lower TCO by leveraging it as a single stack on premise or as a cloud solution. Lye deferred questions about the pricing of CX, and instead pitched Oracle’s ability to offer multiple customer experience solutions in one suite. Businesses have struggled with the complexity of infrastructure and modern services that communicate with customers, Lye said. “They’ve struggled to pull all these things together. We’ve done that,” he said. Stephen Powers, a research director at Forrester Research Inc. in Cambridge, Mass., said it’s not surprising for Oracle to offer the CX suite and a related customer experience strategy.  “They’ve got CRM, ATG, FatWire. Clearly, it’s been the strategy for them,” he said. But the challenge for Oracle, and for any other vendor that has gone on an “acquisition spree,” is to connect its many products, Powers said. “The portfolio has to be more than the parts. They’ve got to realize the efficiencies and value of having these pieces to tie them together,” he said. “The proof is in the pudding. Adobe has done a nice job in its space with the products they’ve got. Now, Oracle has got to show it has something.” Albert McKeon (SearchCRM) Published: 25 Jun 2012 : http://searchcrm.techtarget.com/news/2240158644/Oracle-ties-social-CRM-analytics-products-to-customer-experience

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  • OPN Exchange General Sessions –Fowler, Kurian & More!

    - by Kristin Rose
    Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} With so much excitement about to take place at OPN Exchange @ OpenWorld, it’s hard to decide what to attend, where to go, who to meet and what to eat! Let us help you decide by first asking a question… How often do you get to choose between seven key Oracle Executives as they address the five biggest topics facing the industry today? After the Partner Keynote with Judson Althoff, join us for the OPN Exchange General Sessions: DATE: Sunday September 30th TIME: 3:30-4:30 pm LOCATION: Moscone South, Esplanade Level John Fowler & Tom LaRocca (Technology for Partners: Room 306): Learn how to grow your top and bottom line by selling Oracle on Oracle. Chris Leone (Applications for Partners: Room 303): Catch the partner-only value prop, selling secrets and competitive compares to win with the Fusions Applications product family. Angelo Pruscino & Sohan DeMel (Engineered Systems for Partners: Room 301): Get the secrets to selling and implementing Oracle’s transformational Engineered Systems products. You won’t want to miss the Oracle Database Appliance Unplugged demonstration! Sonny Singh (Industry Solutions: Room 302): Develop profitable practices answering the challenges faced by companies operating in discrete industries and the opportunity represented by Machine2Machine Java. Thomas Kurian (Cloud for Partnesr: Room 304): Today it is all about the Cloud. Oracle offers both traditional cloud infrastructure solutions, as well cloud platform and software services. Attend this session to learn more about Oracle’s Platform, Application, and Social cloud services. Put on your thinking caps because these speakers are ready to blow your mind with five tracks of exclusive content catered to you, our partners. Boom! The OPN Communication Team Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";}

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  • Java EE 7 Roadmap

    - by Linda DeMichiel
    The Java EE 6 Platform, released in December 2009, has seen great uptake from the community with its POJO-based programming model, lightweight Web Profile, and extension points. There are now 13 Java EE 6 compliant appserver implementations today! When we announced the Java EE 7 JSR back in early 2011, our plans were that we would release it by Q4 2012. This target date was slightly over three years after the release of Java EE 6, but at the same time it meant that we had less than two years to complete a fairly comprehensive agenda — to continue to invest in significant enhancements in simplification, usability, and functionality in updated versions of the JSRs that are currently part of the platform; to introduce new JSRs that reflect emerging needs in the community; and to add support for use in cloud environments. We have since announced a minor adjustment in our dates (to the spring of 2013) in order to accommodate the inclusion of JSRs of importance to the community, such as Web Sockets and JSON-P. At this point, however, we have to make a choice. Despite our best intentions, our progress has been slow on the cloud side of our agenda. Partially this has been due to a lack of maturity in the space for provisioning, multi-tenancy, elasticity, and the deployment of applications in the cloud. And partially it is due to our conservative approach in trying to get things "right" in view of limited industry experience in the cloud area when we started this work. Because of this, we believe that providing solid support for standardized PaaS-based programming and multi-tenancy would delay the release of Java EE 7 until the spring of 2014 — that is, two years from now and over a year behind schedule. In our opinion, that is way too long. We have therefore proposed to the Java EE 7 Expert Group that we adjust our course of action — namely, stick to our current target release dates, and defer the remaining aspects of our agenda for PaaS enablement and multi-tenancy support to Java EE 8. Of course, we continue to believe that Java EE is well-suited for use in the cloud, although such use might not be quite ready for full standardization. Even today, without Java EE 7, Java EE vendors such as Oracle, Red Hat, IBM, and CloudBees have begun to offer the ability to run Java EE applications in the cloud. Deferring the remaining cloud-oriented aspects of our agenda has several important advantages: It allows Java EE Platform vendors to gain more experience with their implementations in this area and thus helps us avoid risks entailed by trying to standardize prematurely in an emerging area. It means that the community won't need to wait longer for those features that are ready at the cost of those features that need more time. Because we have already laid some of the infrastructure for cloud support in Java EE 7, including resource definition metadata, improved security configuration, JPA schema generation, etc., it will allow us to expedite a Java EE 8 release. We therefore plan to target the Java EE 8 Platform release for the spring of 2015. This shift in the scope of Java EE 7 allows us to better retain our focus on enhancements in simplification and usability and to deliver on schedule those features that have been most requested by developers. These include the support for HTML 5 in the form of Web Sockets and JSON-P; the simplified JMS 2.0 APIs; improved Managed Bean alignment, including transactional interceptors; the JAX-RS 2.0 client API; support for method-level validation; a much more comprehensive expression language; and more. We feel strongly that this is the right thing to do, and we hope that you will support us in this proposed direction.

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  • OpenWorld: Our (Road) Maps are Looking Good!

    - by Tony Berk
    Wow, only one (or two) days down at Oracle OpenWorld! Are you on overload yet? I'm still trying to figure out how to be in 3 sessions at the same time... I guess everyone needs to prioritize! There was a lot to see in Monday's sessions, especially some great forward-looking roadmap sessions. In case you aren't here or you decided to go to other sessions, this is my quick summary of what I could capture from a couple of the roadmaps: In the Fusion CRM Strategy and Roadmap session, Anthony Lye provided an overview of the Fusion CRM strategy including the key design principles of 3 E's: Easy, Effective and Efficient. After an overview of how Oracle has deployed Fusion CRM internally to 25,000 users worldwide, Anthony discussed the features coming in the next release, the releases in the next 12 months and beyond. I can't detail too much since you haven't read Oracle's Safe Harbor statement, but check out Fusion Tap and look for new features and added functionality for sales prediction, marketing, social and integration with a number of the key Customer Experience products.  In the Oracle RightNow CX Cloud Service Vision and Roadmap session, Chris Hamilton presented the focus areas for the RightNow product. As a result of the large increase in development resources after the acquisition, the RightNow CX team is planning a lot of enhancements to the functionality, infrastructure and integrations. As a key piece of the Oracle Customer Experience (CX) strategy, RightNow will be integrated with Oracle Social Network, Oracle Commerce (ATG and Endeca), Oracle Knowledge, Oracle Policy Automation and, of course, further integration with Fusion Sales and Marketing. Look forward to seeing more on the Virtual Assistant, Smart Interaction Hub and Mobility. In addition to the roadmaps, I was looking forward to hearing from Oracle CRM customers. So, I sat in on two great Siebel customer panels: The Maximizing User Adoption Rates for Siebel Sales and Siebel Partner Relationship Management panel consisted of speakers from CSL Behring, McKesson and Intuit. It was great to get an overview of implementations for both B2B and B2C companies. It was great hearing that all of these companies have more than 1,000 sales users (Intuit has 4,000) and how the 360 degree view of the customer in Siebel is helping these customers improve their customers' experience (CX). They are all great examples of centralized implementations which have standardized processes across the globe and across business units.  Waste Management, Farmers Insurance and the US Citizenship & Immigration Services presented in the Driving Great Customer Experiences with Siebel Service Applications session. Talk about serving large customer bases! Is it possible that Farmers with only 10 million households is the smallest of these 3? All of them provided great examples of how they are improving the customer experience (CX) including 60-70% improvements in efficiency or reducing the number of applications the customer service reps (CSRs) need to use from 10 to 1 (Waste Management) and context aware call transfers to avoid the caller explaining their issue 3 times (USCIS). So that's my wrap up of only 4 sessions from Monday. In between sessions, I stopped by the Oracle DEMOgrounds and CRM Pavilion to visit with a group of great partners and see the products and partner integrations in action. Don't miss a recap of Mark Hurd's Keynote. I can't believe there were another 40+ sessions covering CRM, Fusion, Cloud, etc. that I missed today! Anyone else see any great sessions?

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  • Q&A: Drive Online Engagement with Intuitive Portals and Websites

    - by kellsey.ruppel
    We had a great webcast yesterday and wanted to recap the questions that were asked throughout. Can ECM distribute contents to 3rd party sites?ECM, which is now called WebCenter Content can distribute content to 3rd party sites via several means as well as SSXA - Site Studio for External Applications. Will you be able to provide more information on these means and SSXA?If you have an existing JSP application, you can add the SSXA libraries to your IDE where your application was built (JDeveloper for example).  You can now drop some code into your 3rd party site/application that can both create and pull dynamically contributable content out of the Content Server for inclusion in your pages.   If the 3rd party site is not a JSP application, there is also the option of leveraging two Site Studio (not SSXA) specific custom WebCenter Content services to pull Site Studio XML content into a page. More information on SSXA can be found here: http://docs.oracle.com/cd/E17904_01/doc.1111/e13650/toc.htm Is there another way than a ”gadget” to integrate applications (like loan simulator) in WebCenter Sites?There are some other ways such as leveraging the Pagelet Producer, which is a core component of WebCenter Portal. Oracle WebCenter Portal's Pagelet Producer (previously known as Oracle WebCenter Ensemble) provides a collection of useful tools and features that facilitate dynamic pagelet development. A pagelet is a reusable user interface component. Any HTML fragment can be a pagelet, but pagelet developers can also write pagelets that are parameterized and configurable, to dynamically interact with other pagelets, and respond to user input. Pagelets are similar to portlets, but while portlets were designed specifically for portals, pagelets can be run on any web page, including within a portal or other web application. Pagelets can be used to expose platform-specific portlets in other web environments. More on Page Producer can be found here:http://docs.oracle.com/cd/E23943_01/webcenter.1111/e10148/jpsdg_pagelet.htm#CHDIAEHG Can you describe the mechanism available to achieve the context transfer of content?The primary goal of context transfer is to provide a uniform experience to customers as they transition from one channel to another, for instance in the use-case discussed in the webcast, it was around a customer moving from the .com marketing website to the self-service site where the customer wants to manage his account information. However if WebCenter Sites was able to identify and segment the customers  to a specific category where the customer is a potential target for some promotions, the same promotions should be targeted to the customer when he is in the self-service site, which is managed by WebCenter Portal. The context transfer can be achieved by calling out the WebCenter Sites Engage Server API’s, which will identify the segment that the customer has been bucketed into. Again through REST API’s., WebCenter Portal can then request WebCenter Sites for specific content that needs to be targeted for a customer for the identified segment. While this integration can be achieved through custom integration today, Oracle is looking into productizing this integration in future releases.  How can context be transferred from WebCenter Sites (marketing site) to WebCenter Portal (Online services)?WebCenter Portal Personalization server can call into WebCenter Sites Engage Server to identify the segment for the user and then through REST API’s request specific content that needs to be surfaced in the Portal. Still have questions? Leave them in the comments section! And you can catch a replay of the webcast here.

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  • Q&A: Drive Online Engagement with Intuitive Portals and Websites

    - by kellsey.ruppel
    We had a great webcast yesterday and wanted to recap the questions that were asked throughout. Can ECM distribute contents to 3rd party sites?ECM, which is now called WebCenter Content can distribute content to 3rd party sites via several means as well as SSXA - Site Studio for External Applications. Will you be able to provide more information on these means and SSXA?If you have an existing JSP application, you can add the SSXA libraries to your IDE where your application was built (JDeveloper for example).  You can now drop some code into your 3rd party site/application that can both create and pull dynamically contributable content out of the Content Server for inclusion in your pages.   If the 3rd party site is not a JSP application, there is also the option of leveraging two Site Studio (not SSXA) specific custom WebCenter Content services to pull Site Studio XML content into a page. More information on SSXA can be found here: http://docs.oracle.com/cd/E17904_01/doc.1111/e13650/toc.htm Is there another way than a ”gadget” to integrate applications (like loan simulator) in WebCenter Sites?There are some other ways such as leveraging the Pagelet Producer, which is a core component of WebCenter Portal. Oracle WebCenter Portal's Pagelet Producer (previously known as Oracle WebCenter Ensemble) provides a collection of useful tools and features that facilitate dynamic pagelet development. A pagelet is a reusable user interface component. Any HTML fragment can be a pagelet, but pagelet developers can also write pagelets that are parameterized and configurable, to dynamically interact with other pagelets, and respond to user input. Pagelets are similar to portlets, but while portlets were designed specifically for portals, pagelets can be run on any web page, including within a portal or other web application. Pagelets can be used to expose platform-specific portlets in other web environments. More on Page Producer can be found here: http://docs.oracle.com/cd/E23943_01/webcenter.1111/e10148/jpsdg_pagelet.htm#CHDIAEHG Can you describe the mechanism available to achieve the context transfer of content?The primary goal of context transfer is to provide a uniform experience to customers as they transition from one channel to another, for instance in the use-case discussed in the webcast, it was around a customer moving from the .com marketing website to the self-service site where the customer wants to manage his account information. However if WebCenter Sites was able to identify and segment the customers  to a specific category where the customer is a potential target for some promotions, the same promotions should be targeted to the customer when he is in the self-service site, which is managed by WebCenter Portal. The context transfer can be achieved by calling out the WebCenter Sites Engage Server API’s, which will identify the segment that the customer has been bucketed into. Again through REST API’s., WebCenter Portal can then request WebCenter Sites for specific content that needs to be targeted for a customer for the identified segment. While this integration can be achieved through custom integration today, Oracle is looking into productizing this integration in future releases.  How can context be transferred from WebCenter Sites (marketing site) to WebCenter Portal (Online services)?WebCenter Portal Personalization server can call into WebCenter Sites Engage Server to identify the segment for the user and then through REST API’s request specific content that needs to be surfaced in the Portal. Still have questions? Leave them in the comments section! And you can catch a replay of the webcast here.

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  • ARTS Reference Model for Retail

    - by Sanjeev Sharma
    Consider a hypothetical scenario where you have been tasked to set up retail operations for a electronic goods or daily consumables or a luxury brand etc. It is very likely you will be faced with the following questions: What are the essential business capabilities that you must have in place?  What are the essential business activities under-pinning each of the business capabilities, identified in Step 1? What are the set of steps that you need to perform to execute each of the business activities, identified in Step 2? Answers to the above will drive your investments in software and hardware to enable the core retail operations. More importantly, the choices you make in responding to the above questions will several implications in the short-run and in the long-run. In the short-term, you will incur the time and cost of defining your technology requirements, procuring the software/hardware components and getting them up and running. In the long-term, as you grow in operations organically or through M&A, partnerships and franchiser business models  you will invariably need to make more technology investments to manage the greater complexity (scale and scope) of business operations.  "As new software applications, such as time & attendance, labor scheduling, and POS transactions, just to mention a few, are introduced into the store environment, it takes a disproportionate amount of time and effort to integrate them with existing store applications. These integration projects can add up to 50 percent to the time needed to implement a new software application and contribute significantly to the cost of the overall project, particularly if a systems integrator is called in. This has been the reality that all retailers have had to live with over the last two decades. The effect of the environment has not only been to increase costs, but also to limit retailers' ability to implement change and the speed with which they can do so." (excerpt taken from here) Now, one would think a lot of retailers would have already gone through the pain of finding answers to these questions, so why re-invent the wheel? Precisely so, a major effort began almost 17 years ago in the retail industry to make it less expensive and less difficult to deploy new technology in stores and at the retail enterprise level. This effort is called the Association for Retail Technology Standards (ARTS). Without standards such as those defined by ARTS, you would very likely end up experiencing the following: Increased Time and Cost due to resource wastage arising from re-inventing the wheel i.e. re-creating vanilla processes from scratch, and incurring, otherwise avoidable, mistakes and errors by ignoring experience of others Sub-optimal Process Efficiency due to narrow, isolated view of processes thereby ignoring process inter-dependencies i.e. optimizing parts but not the whole, and resulting in lack of transparency and inter-departmental finger-pointing Embracing ARTS standards as a blue-print for establishing or managing or streamlining your retail operations can benefit you in the following ways: Improved Time-to-Market from parity with industry best-practice processes e.g. ARTS, thus avoiding “reinventing the wheel” for common retail processes and focusing more on customizing processes for differentiations, and lowering integration complexity and risk with a standardized vocabulary for exchange between internal and external i.e. partner systems Lower Operating Costs by embracing the ARTS enterprise-wide process reference model for developing and streamlining retail operations holistically instead of a narrow, silo-ed view, and  procuring IT systems in compliance with ARTS thus avoiding IT budget marginalization While parity with industry standards such as ARTS business process model by itself does not create a differentiation, it does however provide a higher starting point for bridging the strategy-execution gap in setting up and improving retail operations.

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  • Get Ready for Anytime, Anywhere Engagement

    - by Christie Flanagan
    Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Are you ready for 2015?  According to IDC, 2015 is the year when more users are projected to access the internet using mobile devices than with PC’s or other wired devices.  It’s no doubt that mobile devices are a critical means of communication today, and are on track to become increasingly more important in the coming years. However, device formats are so varied that delivering a mobile web experience that will engage site visitors and enhance your brand can be a daunting task. Solutions that empower organizations to easily extend their web presence to the mobile channel, while saving significant time and effort in managing mobile sites, are now essential in our ever connected mobile world. So what are some of the things organizations should look for in such a solution? Mobile device form factors, networks, protocols, and browsers vary widely, and reformatting web content for thousands of different device and software combinations is a prohibitive task. An effective mobile solution can make this process seamless by automatically formatting designated web content for mobile delivery.  By automatically detecting a site visitor’s device configuration, the selected web content can be sized and formatted for optimal display on that particular device. This can save tremendous time involved in building, formatting, and maintaining individual websites or mobile applications for different mobile devices. It’s not enough to simply support the thousands of different mobile device types that are out there. It’s also critical to make it easy for marketers and other business users to manage mobile sites and mobile content. Those responsible for maintaining an organization’s web and mobile experiences need the ability to edit content using rich text editor tools and then preview that content directly in the context of the mobile website and the traditional website, ideally from the same business user interface. Powerful capabilities such as these make managing the web experience for mobile devices easy, even with frequently changing content, across a multitude of different devices. This saves tremendous time involved in building, formatting, and maintaining individual websites or mobile applications for different mobile devices. When content or business needs change, the business user needs only to change site content once, and it is seamlessly deployed to the web and all mobile channels.Geo-location is another critical input to making the online experience engaging and relevant for web visitors who are increasingly mobile. A mobile solution should enable use of device GPS data to deliver location-based content and services to mobile website visitors. Organizations can provide mobile site visitors with location-sensitive search results, location-based offers and recommendations, integration of maps and directions into site content, and much more – all critical for meeting the needs of those on the go.To hear more about how mobile is changing the game, check out our recent webcast with Ted Schadler, Vice President, Principal Analyst, Forrester, where he discussed why mobile is the new face of engagement, or learn more about how to extend your web presence to the mobile channel with Oracle WebCenter Sites and Oracle WebCenter Sites Mobility Server.

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  • Getting Help with 'SEPA' Questions

    - by MargaretW
    What is 'SEPA'? The Single Euro Payments Area (SEPA) is a self-regulatory initiative for the European banking industry championed by the European Commission (EC) and the European Central Bank (ECB). The aim of the SEPA initiative is to improve the efficiency of cross border payments and the economies of scale by developing common standards, procedures, and infrastructure. The SEPA territory currently consists of 33 European countries -- the 28 EU states, together with Iceland, Liechtenstein, Monaco, Norway and Switzerland. Part of that infrastructure includes two new SEPA instruments that were introduced in 2008: SEPA Credit Transfer (a Payables transaction in Oracle EBS) SEPA Core Direct Debit (a Receivables transaction in Oracle EBS) A SEPA Credit Transfer (SCT) is an outgoing payment instrument for the execution of credit transfers in Euro between customer payment accounts located in SEPA. SEPA Credit Transfers are executed on behalf of an Originator holding a payment account with an Originator Bank in favor of a Beneficiary holding a payment account at a Beneficiary Bank. In R12 of Oracle applications, the current SEPA credit transfer implementation is based on Version 5 of the "SEPA Credit Transfer Scheme Customer-To-Bank Implementation Guidelines" and the "SEPA Credit Transfer Scheme Rulebook" issued by European Payments Council (EPC). These guidelines define the rules to be applied to the UNIFI (ISO20022) XML message standards for the implementation of the SEPA Credit Transfers in the customer-to-bank space. This format is compliant with SEPA Credit Transfer version 6. A SEPA Core Direct Debit (SDD) is an incoming payment instrument used for making domestic and cross-border payments within the 33 countries of SEPA, wherein the debtor (payer) authorizes the creditor (payee) to collect the payment from his bank account. The payment can be a fixed amount like a mortgage payment, or variable amounts such as those of invoices. The "SEPA Core Direct Debit" scheme replaces various country-specific direct debit schemes currently prevailing within the SEPA zone. SDD is based on the ISO20022 XML messaging standards, version 5.0 of the "SEPA Core Direct Debit Scheme Rulebook", and "SEPA Direct Debit Core Scheme Customer-to-Bank Implementation Guidelines". This format is also compliant with SEPA Core Direct Debit version 6. EU Regulation #260/2012 established the technical and business requirements for both instruments in euro. The regulation is referred to as the "SEPA end-date regulation", and also defines the deadlines for the migration to the new SEPA instruments: Euro Member States: February 1, 2014 Non-Euro Member States: October 31, 2016. Oracle and SEPA Within the Oracle E-Business Suite of applications, Oracle Payables (AP), Oracle Receivables (AR), and Oracle Payments (IBY) provide SEPA transaction capabilities for the following releases, as noted: Release 11.5.10.x -  AP & AR Release 12.0.x - AP & AR & IBY Release 12.1.x - AP & AR & IBY Release 12.2.x - AP & AR & IBY Resources To assist our customers in migrating, using, and troubleshooting SEPA functionality, a number of resource documents related to SEPA are available on My Oracle Support (MOS), including: R11i: AP: White Paper - SEPA Credit Transfer V5 support in Oracle Payables, Doc ID 1404743.1R11i: AR: White Paper - SEPA Core Direct Debit v5.0 support in Oracle Receivables, Doc ID 1410159.1R12: IBY: White Paper - SEPA Credit Transfer v5 support in Oracle Payments, Doc ID 1404007.1R12: IBY: White Paper - SEPA Core Direct Debit v5 support in Oracle Payments, Doc ID 1420049.1R11i/R12: AP/AR/IBY: Get Help Setting Up, Using, and Troubleshooting SEPA Payments in Oracle, Doc ID 1594441.2R11i/R12: Single European Payments Area (SEPA) - UPDATES, Doc ID 1541718.1R11i/R12: FAQs for Single European Payments Area (SEPA), Doc ID 791226.1

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  • JavaOne 2012: Nashorn Edition

    - by $utils.escapeXML($entry.author)
    As with my JavaOne 2012: OpenJDK Edition post a while back (now updated to reflect the schedule of the talks), I find it convenient to have my JavaOne schedule ordered by subjects of interest. Beside OpenJDK in all its flavors, another subject I find very exciting is Nashorn. I blogged about the various material on Nashorn in the past, and we interviewed Jim Laskey, the Project Lead on Project Nashorn in the Java Spotlight podcast. So without further ado, here are the JavaOne 2012 talks and BOFs with Nashorn in their title, or abstract:CON5390 - Nashorn: Optimizing JavaScript and Dynamic Language Execution on the JVM - Monday, Oct 1, 8:30 AM - 9:30 AMThere are many implementations of JavaScript, meant to run either on the JVM or standalone as native code. Both approaches have their respective pros and cons. The Oracle Nashorn JavaScript project is based on the former approach. This presentation goes through the performance work that has gone on in Oracle’s Nashorn JavaScript project to date in order to make JavaScript-to-bytecode generation for execution on the JVM feasible. It shows that the new invoke dynamic bytecode gets us part of the way there but may not quite be enough. What other tricks did the Nashorn project use? The presentation also discusses future directions for increased performance for dynamic languages on the JVM, covering proposed enhancements to both the JVM itself and to the bytecode compiler.CON4082 - Nashorn: JavaScript on the JVM - Monday, Oct 1, 3:00 PM - 4:00 PMThe JavaScript programming language has been experiencing a renaissance of late, driven by the interest in HTML5. Nashorn is a JavaScript engine implemented fully in Java on the JVM. It is based on the Da Vinci Machine (JSR 292) and will be available with JDK 8. This session describes the goals of Project Nashorn, gives a top-level view of how it all works, provides the current status, and demonstrates examples of JavaScript and Java working together.BOF4763 - Meet the Nashorn JavaScript Team - Tuesday, Oct 2, 4:30 PM - 5:15 PMCome to this session to meet the Oracle JavaScript (Project Nashorn) language teamBOF6661 - Nashorn, Node, and Java Persistence - Tuesday, Oct 2, 5:30 PM - 6:15 PMWith Project Nashorn, developers will have a full and modern JavaScript engine available on the JVM. In addition, they will have support for running Node applications with Node.jar. This unique combination of capabilities opens the door for best-of-breed applications combining Node with Java SE and Java EE. In this session, you’ll learn about Node.jar and how it can be combined with Java EE components such as EclipseLink JPA for rich Java persistence. You’ll also hear about all of Node.jar’s mapping, caching, querying, performance, and scaling features.CON10657 - The Polyglot Java VM and Java Middleware - Thursday, Oct 4, 12:30 PM - 1:30 PMIn this session, Red Hat and Oracle discuss the impact of polyglot programming from their own unique perspectives, examining non-Java languages that utilize Oracle’s Java HotSpot VM. You’ll hear a discussion of topics relating to Ruby, Lisp, and Clojure and the intersection of other languages where they may touch upon individual frameworks and projects, and you’ll get perspectives on JavaScript via the Nashorn Project, an upcoming JavaScript engine, developed fully in Java.CON5251 - Putting the Metaobject Protocol to Work: Nashorn’s Java Bindings - Thursday, Oct 4, 2:00 PM - 3:00 PMProject Nashorn is Oracle’s new JavaScript runtime in Java 8. Being a JavaScript runtime running on the JVM, it provides integration with the underlying runtime by enabling JavaScript objects to manipulate Java objects, implement Java interfaces, and extend Java classes. Nashorn is invokedynamic-based, and for its Java integration, it does away with the concept of wrapper objects in favor of direct virtual machine linking to Java objects’ methods provided by a metaobject protocol, providing much higher performance than what could be expected from a scripting runtime. This session looks at the details of the integration, a topic of interest to other language implementers on the JVM and a wider audience of developers who want to understand how Nashorn works.That's 6 sessions tooting the Nashorn this year at JavaOne, up from 2 last year.

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  • Top Three Reasons to Move to the Cloud Before Your Next Upgrade

    - by yaldahhakim
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif";} Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif";} 1) Reduced Cost - During major upgrades, most organizations typically need to replace or invest in extra hardware and other IT resources to support the upgrade. With the Cloud, this can become more of an Op-ex discussion. The flexibility and scalability of the cloud also allows for new business solution to be set up more quickly with the ability to scale IT resources to closely map to changing business requirements. . This enables more and faster innovation because you are spending money to focus on core business initiatives instead of setting up complex environments. 2) Reduced Risk- This is especially true when you are working with a cloud provider that possesses substantial in-house expertise. Oracle Managed Cloud Services has been hosting and managing customer’s business applications for over a decade and has help hundreds of customers upgrade and adopt new technologies faster and better. Customer have access to over 15,000 Oracle experts in operation centers around the world that can work around the clock and have direct access Oracle Development to optimize our customers’ upgrade experience. 3) Reduced Downtime - Whether a customer is looking to upgrade their E-Business Suite, PeopleSoft, JD-Edwards, or Fusion applications, we’ve developed standardized best practices and tools across the technology stack to accelerate the upgrade and migration with substantially reduced timelines and risk. And because the process is repeatable, customer stay more current on the latest releases, continuously taking advantage of the newest innovations – without the headache.. By leveraging the economies and expertise of scale that belong to Oracle, you can sleep better at night knowing that your next major application upgrade is taken care of. Check out the video of this Managed Cloud Services customer to learn more about their experience.

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  • Extreme Makeover, Phone Edition: Comcasts xfinity

    Mobile Makeover For many companies the first foray into Windows Phone 7 (WP7) may be in porting their existing mobile apps. It is tempting to simply transfer existing functionality, avoiding the additional design costs. Readdressing business needs and taking advantage of the WP7 platform can reduce cost and is essential to a successful re-launch. To better understand the advantage of new development lets examine a conceptual upgrade of Comcasts existing mobile app. Before Comcast has a great mobile app that provides several key features. The ability to browse the lineup using a guide, a client for Comcast email accounts, On Demand gallery, and much more. We will leverage these and build on them using some of the incredible WP7 features.   After With the proliferation of DVRs (Digital Video Recorders) and a variety of media devices (TV, PC, Mobile) content providers are challenged to find creative ways to build their brands. Every client touch point must provide both value added services as well as opportunities for marketing and up-sale; WP7 makes it easy to focus on those opportunities. The new app is an excellent vehicle for presenting Comcasts newly rebranded TV, Voice, and Internet services. These services now fly under the banner of xfinity and have been expanded to provide the best experience for Comcast customers. The Windows Phone 7 app will increase the surface area of this service revolution.   The home menu is simplified and highlights Comcasts Triple Play: Voice, TV, and Internet. The inbox has been replaced with a messages view, and message management is handled by a WP7 hub. The hub presents emails, tweets, and IMs from Comcast and other viewers the user follows on Twitter.  The popular view orders shows based on the users viewing history and current cable package. The first show Glee is both popular and participating in a conceptual co-marketing effort, so it receives prime positioning. The second spot goes to a hit show on a premium channel, in this example HBOs The Pacific, encouraging viewers to upgrade for this premium content. The remaining spots are ordered based on viewing history and popularity. Tapping the play button moves the user to the theatre where they can watch previews or full episodes streaming from Fancast. Tapping an extra presents the user with show details as well as interactive content that may be included as part of co-marketing efforts. Co-Marketing with Dynamic Content The success of Comcasts services are tied to the success of the networks and shows it purveys, making co-marketing efforts essential. In this concept FOX is co-marketing its popular show Glee. A customized panorama is updated with the latest gleeks tweets, streaming HD episodes, and extras featuring photos and video of the cast. If WP7 apps can be dynamically extended with web hosted .xap files, including sandboxed partner experiences would enable interactive features such as the Gleek Peek, in which a viewer can select a character from a panorama to view the actors profile. This dynamic inline experience has a tailored appeal to aspiring creatives and is technically possible with Windows Phone 7.   Summary The conceptual Comcast mobile app for Windows Phone 7 highlights just a few of the incredible experiences and business opportunities that can be unlocked with this latest mobile solution. It is critical that organizations recognize and take full advantage of these new capabilities. Simply porting existing mobile applications does not leverage these powerful tools; re-examining existing applications and upgrading them to Windows Phone 7 will prove essential to the continued growth and success of your brand.Did you know that DotNetSlackers also publishes .net articles written by top known .net Authors? We already have over 80 articles in several categories including Silverlight. Take a look: here.

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