How to Build Links & Improve PageRank
Before we start talking about building links to improve Google PageRank, let's clear up any confusion - PageRank is a calculation of Google's estimate of the importance of a page, but it is not the same as where your page "ranks" in the organic results. It can be very confusing since the words are so similar. Try thinking of it this way: a page can rank in any of the search engines, but you can only have PageRank in Google.