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• Highlights from the Oracle Customer Experience Summit @ OpenWorld

  - by Kathryn Perry

  A guest post by David Vap, Group Vice President, Oracle Applications Product Development The Oracle Customer Experience Summit was the first-ever event covering the full breadth of Oracle's CX portfolio -- Marketing, Sales, Commerce, and Service. The purpose of the Summit was to articulate the customer experience imperative and to showcase the suite of Oracle products that can help our customers create the best possible customer experience. This topic has always been a very important one, but now that there are so many alternative companies to do business with and because people have such public ways to voice their displeasure, it's necessary for vendors to have multiple listening posts in place to gauge consumer sentiment. They need to know what is going on in real time and be able to react quickly to turn negative situations into positive ones. Those can then be shared in a social manner to enhance the brand and turn the customer into a repeat customer. The Summit was focused on Oracle's portfolio of products and entirely dedicated to customers who are committed to building great customer experiences within their businesses. Rather than DBAs, the attendees were business people looking to collaborate with other like-minded experts and find out how Oracle can help in terms of technology, best practices, and expertise. The event was at the Westin St. Francis Hotel in San Francisco as part of Oracle OpenWorld. We had eight hundred people attend, which was great for the first year. Next year, there's no doubt in my mind, we can raise that number to 5,000. Alignment and Logic Oracle's Customer Experience portfolio is made up of a combination of acquired and organic products owned by many people who are new to Oracle. We include homegrown Fusion CRM, as well as RightNow, Inquira, OPA, Vitrue, ATG, Endeca, and many others. The attendees knew of the acquisitions, so naturally they wanted to see how the products all fit together and hear the logic behind the portfolio. To tell them about our alignment, we needed to be aligned. To accomplish that, a cross functional team at Oracle agreed on the messaging so that every single Oracle presenter could cover the big picture before going deep into a product or topic. Talking about the full suite of products in one session produced overflow value for other products. And even though this internal coordination was a huge effort, everyone saw the value for our customers and for our long-term cooperation and success. Keynotes, Workshops, and Tents of Innovation We scored by having Seth Godin as our keynote speaker ? always provocative and popular. The opening keynote was a session orchestrated by Mark Hurd, Anthony Lye, and me. Mark set the stage by giving real-world examples of bad customer experiences, Anthony clearly articulated the business imperative for addressing these experiences, and I brought it all to life by taking the audience around the Customer Lifecycle and showing demos and videos, with partners included at each of the stops around the lifecycle. Brian Curran, a VP for RightNow Product Strategy, presented a session that was in high demand called The Economics of Customer Experience. People loved hearing how to build a business case and justify the cost of building a better customer experience. John Kembel, another VP for RightNow Product Strategy, held a workshop that customers raved about. It was based on the journey mapping methodology he created, which is a way to talk to customers about where they want to make improvements to their customers' experiences. He divided the audience into groups led by facilitators. Each person had the opportunity to engage with experts and peers and construct some real takeaways. From left to right: Brian Curran, John Kembel, Seth Godin, and George Kembel The conference hotel was across from Union Square so we used that space to set up Innovation Tents. During the day we served lunch in the tents and partners showed their different innovative ideas. It was very interesting to see all the technologies and advancements. It also gave people a place to mix and mingle and to think about the fringe of where we could all take these ideas. Product Portfolio Plus Thought Leadership Of course there is always room for improvement, but the feedback on the format of the conference was positive. Ninety percent of the sessions had either a partner or a customer teamed with an Oracle presenter. The presentations weren't dry, one-way information dumps, but more interactive. I just followed up with a CEO who attended the conference with his Head of Marketing. He told me that they are using John Kembel's journey mapping methodology across the organization to pull people together. This sort of thought leadership in these highly competitive areas gives Oracle permission to engage around the technology. We have to differentiate ourselves and it's harder to do on the product side because everyone looks the same on paper. But on thought leadership ? we can, and did, take some really big steps. David VapGroup Vice PresidentOracle Applications Product Development

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• How to attach turrets to tiles in a tile based game

  - by Joseph St. Pierre

  I am a flash developer, and I am building a Tower Defense game. The world is being built through tiles, and I have gotten that accomplished easily. I have also gotten level changes and enemy spawning down as well. However, I wish the player to be able to spawn turrets, and have those turrets be on specific tiles, based upon where the player placed it. Here is my code: stop(); colOffset = 50; rowOffset = 50; guns = []; placed = true; dead = 0; spawned = 0; level = 1; interval = 350 / level; amount = level * 20; counter = 0; numCol = 14; numRow = 10; tiles = []; k = 0; create = false; tileName = new Array("road","grass","end", "start"); board = new Array( new Array(1,1,1,1,3,1,1,1,1,1,2,1,1,1), new Array(1,1,1,0,0,1,1,1,1,1,0,1,1,1), new Array(1,1,1,0,1,1,1,1,1,1,0,0,1,1), new Array(1,1,1,0,0,0,1,1,1,1,1,0,1,1), new Array(1,1,1,0,1,0,0,0,1,1,1,0,0,1), new Array(1,1,1,0,1,1,1,0,0,1,1,1,0,1), new Array(1,1,0,0,1,1,1,1,0,1,1,0,0,1), new Array(1,1,0,1,1,1,1,1,0,1,0,0,1,1), new Array(1,1,0,0,0,0,0,0,0,1,0,1,1,1), new Array(1,1,1,1,1,1,1,1,0,0,0,1,1,1) ); buildBoard(); function buildBoard(){ for ( col = 0; col < numCol; col++){ for ( row = 0; row < numRow; row++){ _root.attachMovie("tile", "tile_" + col + "_" + row, _root.getNextHighestDepth()); theTile = eval("tile_" + col + "_" + row); theTile._x = (col * 50); theTile._y = (row * 50); theTile.row = row; theTile.col = col; tileType = board[row][col]; theTile.gotoAndStop(tileName[tileType]); tiles.push(theTile); } } } init(); function init(){ onEnterFrame = function(){ counter += 1; if ( spawned < amount && counter > 50){ min= _root.attachMovie("minion","minion",_root.getNextHighestDepth()); min._x = tile_4_0._x + 25; min._y = tile_4_0._y + 25; min.health = 100; choose = Math.round(Math.random()); if ( choose == 0 ){ min.waypointX = [ tile_4_1._x +25, tile_3_1._x + 25, tile_3_2._x + 25, tile_3_6._x + 25, tile_2_6._x + 25, tile_2_8._x + 25, tile_8_8._x + 25, tile_8_9._x + 25, tile_10_9._x + 25, tile_10_7._x + 25, tile_11_7._x + 25, tile_11_6._x + 25, tile_12_6._x + 25, tile_12_4._x + 25, tile_11_4._x + 25, tile_11_2._x + 25, tile_10_2._x + 25, tile_10_0._x + 25]; min.waypointY = [ tile_4_1._y +25, tile_3_1._y + 25, tile_3_2._y + 25, tile_3_6._y + 25, tile_2_6._y + 25, tile_2_8._y + 25, tile_8_8._y + 25, tile_8_9._y + 25, tile_10_9._y + 25, tile_10_7._y + 25, tile_11_7._y + 25, tile_11_6._y + 25, tile_12_6._y + 25, tile_12_4._y + 25, tile_11_4._y + 25, tile_11_2._y + 25, tile_10_2._y + 25, tile_10_0._y + 25]; } else if ( choose == 1 ){ min.waypointX = [ tile_4_1._x +25, tile_3_1._x + 25, tile_3_2._x + 25, tile_3_3._x + 25, tile_5_3._x + 25, tile_5_4._x + 25, tile_7_4._x + 25, tile_7_5._x + 25, tile_8_5._x + 25, tile_8_8._x + 25, tile_8_9._x + 25, tile_10_9._x + 25, tile_10_7._x + 25, tile_11_7._x + 25, tile_11_6._x + 25, tile_12_6._x + 25, tile_12_4._x + 25, tile_11_4._x + 25, tile_11_2._x + 25, tile_10_2._x + 25, tile_10_0._x + 25 ]; min.waypointY = [ tile_4_1._y +25, tile_3_1._y + 25, tile_3_2._y + 25, tile_3_3._y + 25, tile_5_3._y + 25, tile_5_4._y + 25, tile_7_4._y + 25, tile_7_5._y + 25, tile_8_5._y + 25, tile_8_8._y + 25, tile_8_9._y + 25, tile_10_9._y + 25, tile_10_7._y + 25, tile_11_7._y + 25, tile_11_6._y + 25, tile_12_6._y + 25, tile_12_4._y + 25, tile_11_4._y + 25, tile_11_2._y + 25, tile_10_2._y + 25, tile_10_0._y + 25 ]; } min.i = 0; counter = 0; spawned += 1; min.onEnterFrame = function(){ dx = this.waypointX[this.i] - this._x; dy = this.waypointY[this.i] - this._y; radians = Math.atan2(dy,dx); degrees = radians * 180 / Math.PI; xspeed = Math.cos(radians); yspeed = Math.sin(radians); this._x += xspeed; this._y += yspeed; if( this._x == this.waypointX[this.i] && this._y == this.waypointY[this.i]){ this.i++; } if ( this._x == tile_10_0._x + 25 && this._y == tile_10_0._y + 25){ this.removeMovieClip(); dead += 1; } } } if ( dead >= amount ){ dead = 0; level += 1; amount = level * 20; spawned = 0; } } btnM.onRelease = function(){ create = true; } } game.onEnterFrame = function(){ } It is possible for me however to complete this task, but only once. I am able to make the turret, drag it over to a tile, and have it attach itself to the tile. No problem. The issue is, I cannot do these multiple times. Please Help.

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• SQL SERVER – Curious Case of Disappearing Rows – ON UPDATE CASCADE and ON DELETE CASCADE – Part 1 of 2

  - by pinaldave

  Social media has created an Always Connected World for us. Recently I enrolled myself to learn new technologies as a student. I had decided to focus on learning and decided not to stay connected on the internet while I am in the learning session. On the second day of the event after the learning was over, I noticed lots of notification from my friend on my various social media handle. He had connected with me on Twitter, Facebook, Google+, LinkedIn, YouTube as well SMS, WhatsApp on the phone, Skype messages and not to forget with a few emails. I right away called him up. The problem was very unique – let us hear the problem in his own words. “Pinal – we are in big trouble we are not able to figure out what is going on. Our product details table is continuously loosing rows. Lots of rows have disappeared since morning and we are unable to find why the rows are getting deleted. We have made sure that there is no DELETE command executed on the table as well. The matter of the fact, we have removed every single place the code which is referencing the table. We have done so many crazy things out of desperation but no luck. The rows are continuously deleted in a random pattern. Do you think we have problems with intrusion or virus?” After describing the problems he had pasted few rants about why I was not available during the day. I think it will be not smart to post those exact words here (due to many reasons). Well, my immediate reaction was to get online with him. His problem was unique to him and his team was all out to fix the issue since morning. As he said he has done quite a lot out in desperation. I started asking questions from audit, policy management and profiling the data. Very soon I realize that I think this problem was not as advanced as it looked. There was no intrusion, SQL Injection or virus issue. Well, long story short first - It was a very simple issue of foreign key created with ON UPDATE CASCADE and ON DELETE CASCADE.  CASCADE allows deletions or updates of key values to cascade through the tables defined to have foreign key relationships that can be traced back to the table on which the modification is performed. ON DELETE CASCADE specifies that if an attempt is made to delete a row with a key referenced by foreign keys in existing rows in other tables, all rows containing those foreign keys are also deleted. ON UPDATE CASCADE specifies that if an attempt is made to update a key value in a row, where the key value is referenced by foreign keys in existing rows in other tables, all of the foreign key values are also updated to the new value specified for the key. (Reference: BOL) In simple words – due to ON DELETE CASCASE whenever is specified when the data from Table A is deleted and if it is referenced in another table using foreign key it will be deleted as well. In my friend’s case, they had two tables, Products and ProductDetails. They had created foreign key referential integrity of the product id between the table. Now the as fall was up they were updating their catalogue. When they were updating the catalogue they were deleting products which are no more available. As the changes were cascading the corresponding rows were also deleted from another table. This is CORRECT. The matter of the fact, there is no error or anything and SQL Server is behaving how it should be behaving. The problem was in the understanding and inappropriate implementations of business logic.  What they needed was Product Master Table, Current Product Catalogue, and Product Order Details History tables. However, they were using only two tables and without proper understanding the relation between them was build using foreign keys. If there were only two table, they should have used soft delete which will not actually delete the record but just hide it from the original product table. This workaround could have got them saved from cascading delete issues. I will be writing a detailed post on the design implications etc in my future post as in above three lines I cannot cover every issue related to designing and it is also not the scope of the blog post. More about designing in future blog posts. Once they learn their mistake, they were happy as there was no intrusion but trust me sometime we are our own enemy and this is a great example of it. In tomorrow’s blog post we will go over their code and workarounds. Feel free to share your opinions, experiences and comments. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL, Technology

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• Professional Development – Difference Between Bio, CV and Resume

  - by Pinal Dave

  Applying for work can be very stressful – you want to put your best foot forward, and it can be very hard to sell yourself to a potential employer while highlighting your best characteristics and answering questions.  On top of that, some jobs require different application materials – a biography (or bio), a curriculum vitae (or CV), or a resume.  These things seem so interchangeable, so what is the difference? Let’s start with the one most of us have heard of – the resume.  A resume is a summary of your job and education history.  If you have ever applied for a job, you will have used a resume.  The ability to write a good resume that highlights your best characteristics and emphasizes your qualifications for a specific job is a skill that will take you a long way in the world.  For such an essential skill, unfortunately it is one that many people struggle with. RESUME So let’s discuss what makes a great resume.  First, make sure that your name and contact information are at the top, in large print (slightly larger font than the rest of the text, size 14 or 16 if the rest is size 12, for example).  You need to make sure that if you catch the recruiter’s attention and they know how to get a hold of you. As for qualifications, be quick and to the point.  Make your job title and the company the headline, and include your skills, accomplishments, and qualifications as bullet points.  Use good action verbs, like “finished,” “arranged,” “solved,” and “completed.”  Include hard numbers – don’t just say you “changed the filing system,” say that you “revolutionized the storage of over 250 files in less than five days.”  Doesn’t that sentence sound much more powerful? Curriculum Vitae (CV) Now let’s talk about curriculum vitae, or “CVs”.  A CV is more like an expanded resume.  The same rules are still true: put your name front and center, keep your contact info up to date, and summarize your skills with bullet points.  However, CVs are often required in more technical fields – like science, engineering, and computer science.  This means that you need to really highlight your education and technical skills. Difference between Resume and CV Resumes are expected to be one or two pages long – CVs can be as many pages as necessary.  If you are one of those people lucky enough to feel limited by the size constraint of resumes, a CV is for you!  On a CV you can expand on your projects, highlight really exciting accomplishments, and include more educational experience – including GPA and test scores from the GRE or MCAT (as applicable).  You can also include awards, associations, teaching and research experience, and certifications.  A CV is a place to really expand on all your experience and how great you will be in this particular position. Biography (Bio) Chances are, you already know what a bio is, and you have even read a few of them.  Think about the one or two paragraphs that every author includes in the back flap of a book.  Think about the sentences under a blogger’s photo on every “About Me” page.  That is a bio.  It is a way to quickly highlight your life experiences.  It is essentially the way you would introduce yourself at a party. Where a bio is required for a job, chances are they won’t want to know about where you were born and how many pets you have, though.  This is a way to summarize your entire job history in quick-to-read format – and sometimes during a job hunt, being able to get to the point and grab the recruiter’s interest is the best way to get your foot in the door.  Think of a bio as your entire resume put into words. Most bios have a standard format.  In paragraph one, talk about your most recent position and accomplishments there, specifically how they relate to the job you are applying for.  If you have teaching or research experience, training experience, certifications, or management experience, talk about them in paragraph two.  Paragraph three and four are for highlighting publications, education, certifications, associations, etc.  To wrap up your bio, provide your contact info and availability (dates and times). Where to use What? For most positions, you will know exactly what kind of application to use, because the job announcement will state what materials are needed – resume, CV, bio, cover letter, skill set, etc.  If there is any confusion, choose whatever the industry standard is (CV for technical fields, resume for everything else) or choose which of your documents is the strongest. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: About Me, PostADay, Professional Development, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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• Beginner Geek: How to Use Multiple Monitors to Be More Productive

  - by Chris Hoffman

  Many people swear by multiple monitors, whether they’re geeks or just people who need to be productive. Why use just one monitor when you can use two or more and see more at once? Additional monitors allow you to expand your desktop, getting more screen real estate for your open programs. Windows makes it very easy to set up additional monitors, and your computer probably has the necessary ports. Why Use Multiple Monitors? Multiple monitors give you more screen real estate. Hook up multiple monitors to a computer and you can move your mouse back and forth between them, dragging programs between monitors as if you had an extra-large desktop. People who swear by multiple monitors use them to display multiple things on-screen at a time. Rather than Alt+Tabbing and task switching to glance at another window, you can just look over with your eyes and then look back to the program you’re using. Some examples of use cases for multiple monitors include: Coders who want to view their code on one display with the other display reserved for documentation. They can just glance over at the documentation and look back at their primary workspace. Anyone who needs to view something while working. Viewing a web page while writing an email, viewing another document while writing an something, or working with two large spreadsheets and having both visible at once. People who need to keep an eye on information, whether it’s email or up-to-date statistics, while working. Gamers who want to see more of the game world, extending the game across multiple displays. Geeks who just want to watch a video on one screen while doing something else on the other screen. Hooking Up Multiple Monitors Hooking up an additional monitor to your computer should be very simple. Most new computers come with more than one port for a monitor — whether DVI, HDMI, the older VGA port, or a mix. Some computers may include splitter cables that allow you to connect multiple monitors to a single port. Most laptops also come with ports that allow you to hook up an external monitor. Plug a monitor into your laptop’s DVI or VGA port and Windows will allow you to use both your laptop’s integrated display and the external monitor at once. This all depends on the ports your computer has and how your monitor connects. If you have an old VGA monitor lying around and you have a modern laptop with only DVI or HDMI connectors, you may need an adapter that allows you to plug your monitor’s VGA cable into the new port. Be sure to take your computer’s ports into account before you get another monitor for it. Managing Multiple Monitors With Windows Windows makes using multiple monitors easy. Just plug the monitor into the appropriate port on your computer and Windows should automatically extend your desktop onto it. You can now just drag and drop windows between monitors. To control how this works, right-click your Windows desktop and select Screen resolution. Choose an option from the Multiple displays box. The Extend option extends your desktop onto an additional monitor, while the other options are mainly useful if you’re using an additional monitor for presentations — for example, you could mirror your laptop’s desktop onto a large monitor or blank your laptop’s screen while it’s connected to a larger display. Be sure to arrange your monitors properly so Windows understands how your monitors are physically positioned. Windows 8 allows you to extend your Windows taskbar across multiple monitors. You’ll find this option in the taskbar’s options window — right-click the taskbar and select Properties. You can also choose where you want Windows to display taskbar buttons for open programs — on any monitor’s taskbar or only on the taskbar on the associated monitor. Windows 7 doesn’t have these convenient features built-in — your second monitor won’t have a taskbar. To extend your taskbar onto an additional monitor, you’ll need a third-party utility like the free and open-source Dual Monitor Taskbar. If you just have a single monitor, you can also use the Aero Snap feature to quickly place multiple Windows applications side by side. On Windows 7 or 8, press Windows Key + Left or Windows Key + Right to make the current window take up the left or right half of your display. You could also drag any window’s title bar to the left or right edges of your screen and release the window. How useful this feature is depends on your monitor’s size and resolution. If you have a large, high-resolution monitor, it will allow you to see a lot. If you have a smaller laptop monitor with the seemingly standard 1366×768 resolution, you won’t be able to see much of each snapped window at once, so snapping windows may not be practical. Image Credit: Chance Reecher on Flickr, Camp Atterbury Joint Maneuver Training Center on Flickr, Xavier Caballe on Flickr     

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• Your Next IT Job

  - by BuckWoody

  Some data professionals have worked (and plan to work) in the same place for a long time. In organizations large and small, the turnover rate just isn’t that high. This has not been my experience. About every 3-5 years I’ve changed either roles or companies. That might be due to the IT environment or my personality (or a mix of the two), but the point is that I’ve had many roles and worked for many companies large and small throughout my 27+ years in IT. At one point this might have been a detriment – a prospective employer looks at the resume and says “it seems you’ve moved around quite a bit.” But I haven’t found that to be the case all the time –in fact, in some cases the variety of jobs I’ve held has been an asset because I’ve seen what works (and doesn’t) in other environments, which can save time and money. So if you’re in the first camp – great! Stay where you are, and continue doing the work you love. but if you’re in the second, then this post might be useful. If you are planning on making a change, or perhaps you’ve hit a wall at your current location, you might start looking around for a better paying job – and there’s nothing wrong with that. We all try to make our lives better, and for some that involves more money. Money, however, isn’t always the primary motivator. I’ve gone to another job that doesn’t have as many benefits or has the same salary as the current job I’m working to gain more experience, get a better work/life balance and so on. It’s a mix of factors that only you know about. So I thought I would lay out a few advantages and disadvantages in the shops I’ve worked at. This post isn’t aimed at a single employer, but represents a mix of what I’ve experienced, and of course the opinions here are my own. You will most certainly have a different take – if so, please post a response! I also won’t mention a specific industry – I’ve worked everywhere from medical firms, legal offices, retail, billing centers, manufacturing, government, even to NASA. I’m focusing here mostly on size and composition. And I’m making some very broad generalizations here – I am fully aware that a small company might have great benefits and a large company might allow a lot of role flexibility.  your mileage may vary – and again, post those comments! Small Company To me a “small company” means around 100 people or less – sometimes a lot less. These can be really fun, frustrating places to to work. Advantages: a great deal of flexibility, a wide range of roles (often at the same time), a large degree of responsibility, immediate feedback, close relationships with co-workers, work directly with your customer. Disadvantages: Too much responsibility, little work/life balance, immature political structure, few (if any) benefits. If the business is family-owned, they can easily violate work/life boundaries. Medium Size company In my experience the next size company I would work for involves from a few hundred people to around five thousand. Advantages: Good mobility – fairly easy to get promoted, acceptable benefits, more defined responsibilities, better work/life balance, balanced load for expertise, but still the organizational structure is fairly simple to understand. Disadvantages: Pay is not always highest, rapid changes in structure as the organization grows, transient workforce. You may not be given the opportunity to work with another technology if someone already “owns” it. Politics are painful at this level as people try to learn how to do it. Large Company When you get into the tens of thousands of folks employed around the world, you’re in a large company. Advantages: Lots of room to move around – sometimes you can work (as I have) multiple jobs through the years and yet stay at the same company, building time for benefits, very defined roles, trained managers (yes, I know some of them are still awful – trust me – I DO know that), higher-end benefits, long careers possible, discounts at retailers and other “soft” benefits, prestige. For some, a higher level of politics (done professionally) is a good thing. Disadvantages: You could become another faceless name in the crowd, might not allow a great deal of flexibility,  large organizational changes might take away any control you have of your career. I’ve also seen large layoffs happen, and good people get let go while “dead weight” is retained. For some, a higher level of politics is distasteful. So what are your experiences? Share with the group! Share this post: email it! | bookmark it! | digg it! | reddit! | kick it! | live it!

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• Declarative Architectures in Infrastructure as a Service (IaaS)

  - by BuckWoody

  I deal with computing architectures by first laying out requirements, and then laying in any constraints for it's success. Only then do I bring in computing elements to apply to the system. As an example, a requirement might be "world-side availability" and a constraint might be "with less than 80ms response time and full HA" or something similar. Then I can choose from the best fit of technologies which range from full-up on-premises computing to IaaS, PaaS or SaaS. I also deal in abstraction layers - on-premises systems are fully under your control, in IaaS the hardware is abstracted (but not the OS, scale, runtimes and so on), in PaaS the hardware and the OS is abstracted and you focus on code and data only, and in SaaS everything is abstracted - you merely purchase the function you want (like an e-mail server or some such) and simply use it. When you think about solutions this way, the architecture moves to the primary factor in your decision. It's problem-first architecting, and then laying in whatever technology or vendor best fixes the problem. To that end, most architects design a solution using a graphical tool (I use Visio) and then creating documents that  let the rest of the team (and business) know what is required. It's the template, or recipe, for the solution. This is extremely easy to do for SaaS - you merely point out what the needs are, research the vendor and present the findings (and bill) to the business. IT might not even be involved there. In PaaS it's not much more complicated - you use the same Application Lifecycle Management and design tools you always have for code, such as Visual Studio or some other process and toolset, and you can "stamp out" the application in multiple locations, update it and so on. IaaS is another story. Here you have multiple machines, operating systems, patches, virus scanning, run-times, scale-patterns and tools and much more that you have to deal with, since essentially it's just an in-house system being hosted by someone else. You can certainly automate builds of servers - we do this as technical professionals every day. From Windows to Linux, it's simple enough to create a "build script" that makes a system just like the one we made yesterday. What is more problematic is being able to tie those systems together in a coherent way (as a solution) and then stamp that out repeatedly, especially when you might want to deploy that solution on-premises, or in one cloud vendor or another. Lately I've been working with a company called RightScale that does exactly this. I'll point you to their site for more info, but the general idea is that you document out your intent for a set of servers, and it will deploy them to on-premises clouds, Windows Azure, and other cloud providers all from the same script. In other words, it doesn't contain the images or anything like that - it contains the scripts to build them on-premises or on a cloud vendor like Microsoft. Using a tool like this, you combine the steps of designing a system (all the way down to passwords and accounts if you wish) and then the document drives the distribution and implementation of that intent. As time goes on and more and more companies implement solutions on various providers (perhaps for HA and DR) then this becomes a compelling investigation. The RightScale information is here, if you want to investigate it further. Yes, there are other methods I've found, but most are tied to a single kind of cloud, and I'm not into vendor lock-in. Poppa Bear Level - Hands-on EvaluateRightScale at no cost.  Just bring your Windows Azurecredentials and follow the these tutorials: Sign Up for Windows Azure Add     Windows Azure to a RightScale Account Windows Azure Virtual Machines     3-tier Deployment Momma Bear Level - Just the Right level... ;0)  WindowsAzure Evaluation Guide - if you are new toWindows Azure Virtual Machines and new to RightScale, we recommend that youread the entire evaluation guide to gain a more complete understanding of theWindows Azure + RightScale solution.    WindowsAzure Support Page @ support.rightscale.com - FAQ's, tutorials,etc. for  Windows Azure Virtual Machines (Work in Progress) Baby Bear Level - Marketing WindowsAzure Page @ www.rightscale.com - find overview informationincluding solution briefs and presentation & demonstration videos   Scale     and Automate Applications on Windows Azure  Solution Brief     - how RightScale makes Windows Azure Virtual Machine even better SQL     Server on Windows Azure  Solution Brief   -       Run Highly Available SQL Server on Windows Azure Virtual Machines

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• Java EE and GlassFish Server Roadmap Update

  - by John Clingan

  2013 has been a stellar year for both the Java EE and GlassFish Server communities. On June 12, Oracle and its partners announced the release of Java EE 7, which delivers on three major themes – HTML5, developer productivity, and meeting enterprise demands. The online event attracted over 10,000 views in the first two days! During the online event, Oracle also announced the availability of GlassFish Server Open Source Edition 4, the world's first Java EE 7 compatible application server. The primary role of GlassFish Server Open Source Edition has been, and continues to be, driving adoption of the latest release of the Java Platform, Enterprise Edition. Oracle also announced the Java EE 7 SDK, which bundles GlassFish Server Open Source Edition 4, as a Java EE 7 learning aid. Last, Oracle publicly announced the Java EE 7 reference implementation based on GlassFish Server Open Source Edition 4. Java EE is a popular platform, as evidenced by the 20+ Java EE 6 compatible implementations available to choose from. After the launch of Java EE 7 and GlassFish Server Open Source Edition 4, we began planning the Java EE 8 roadmap, which was covered during the JavaOne Strategy Keynote. To summarize, there is a lot of interest in improving on HTML5 support, Cloud, and investigating NoSQL support. We received a lot of great feedback from the community and customers on what they would like to see in Java EE 8. As we approached JavaOne 2013, we started planning the GlassFish Server roadmap. What we announced at JavaOne was that GlassFish Server Open Source Edition 4.1 is scheduled for 2014. Here is an update to that roadmap. GlassFish Server Open Source Edition 4.1 is scheduled for 2014 We are planning updates as needed to GlassFish Server Open Source Edition, which is commercially unsupported As we head towards Java EE 8: The trunk will eventually transition to GlassFish Server Open Source Edition 5 as a Java EE 8 implementation The Java EE 8 Reference Implementation will be derived from GlassFish Server Open Source Edition 5. This replicates what has been done in past Java EE and GlassFish Server releases. Oracle will no longer release future major releases of Oracle GlassFish Server with commercial support – specifically Oracle GlassFish Server 4.x with commercial Java EE 7 support will not be released. Commercial Java EE 7 support will be provided from WebLogic Server. Oracle GlassFish Server will not be releasing a 4.x commercial version Expanding on that last bullet, new and existing Oracle GlassFish Server 2.1.x and 3.1.x commercial customers will continue to be supported according to the Oracle Lifetime Support Policy. Oracle recommends that existing commercial Oracle GlassFish Server customers begin planning to move to Oracle WebLogic Server, which is a natural technical and license migration path forward: Applications developed to Java EE standards can be deployed to both GlassFish Server and Oracle WebLogic Server GlassFish Server and Oracle WebLogic Server have implementation-specific deployment descriptor interoperability (here and here). GlassFish Server 3.x and Oracle WebLogic Server share quite a bit of code, so there are quite a bit of configuration and (extended) feature similarities. Shared code includes JPA, JAX-RS, WebSockets (pre JSR 356 in both cases), CDI, Bean Validation, JAX-WS, JAXB, and WS-AT. Both Oracle GlassFish Server 3.x and Oracle WebLogic Server 12c support Oracle Access Manager, Oracle Coherence, Oracle Directory Server, Oracle Virtual Directory, Oracle Database, Oracle Enterprise Manager and are entitled to support for the underlying Oracle JDK. To summarize, Oracle is committed to the future of Java EE.  Java EE 7 has been released and planning for Java EE 8 has begun. GlassFish Server Open Source Edition continues to be the strategic foundation for Java EE reference implementation going forward. And for developers, updates will be delivered as needed to continue to deliver a great developer experience for GlassFish Server Open Source Edition. We are planning for GlassFish Server Open Source Edition 5 as the foundation for the Java EE 8 reference implementation, as well as bundling GlassFish Server Open Source Edition 5 in a Java EE 8 SDK, which is the most popular distribution of GlassFish. This will allow GlassFish releases to be more focused on the Java EE platform and community-driven requirements. We continue to encourage community contributions, bug reports, participation on the GlassFish forum, etc. Going forward, Oracle WebLogic Server will be the single strategic commercially supported application server from Oracle. Disclaimer: The preceding is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract.It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

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• To Bit or Not To Bit

  - by Johnm

  'Twas a long day of troubleshooting and firefighting and now, with most of the office vacant, you face a blank scripting window to create a new table in his database. Many questions circle your mind like dirty water gurgling down the bathtub drain: "How normalized should this table be?", "Should I use an identity column?", "NVarchar or Varchar?", "Should this column be NULLABLE?", "I wonder what apple blue cheese bacon cheesecake tastes like?" Well, there are times when the mind goes it's own direction. A Bit About Bit At some point during your table creation efforts you will encounter the decision of whether to use the bit data type for a column. The bit data type is an integer data type that recognizes only the values of 1, 0 and NULL as valid. This data type is often utilized to store yes/no or true/false values. An example of its use would be a column called [IsGasoline] which would be intended to contain the value of 1 if the row's subject (a car) had a gasoline engine and a 0 if the subject did not have a gasoline engine. The bit data type can even be found in some of the system tables of SQL Server. For example, the sysssispackages table in the msdb database which contains SQL Server Integration Services Package information for the packages stored in SQL Server. This table contains a column called [IsEncrypted]. A value of 1 indicates that the package has been encrypted while the value of 0 indicates that it is not. I have learned that the most effective way to disperse the crowd that surrounds the office coffee machine is to engage into SQL Server debates. The bit data type has been one of the most reoccurring, as well as the most enjoyable, of these topics. It contains a practical side and a philosophical side. Practical Consideration This data type certainly has its place and is a valuable option for database design; but it is often used in situations where the answer is really not a pure true/false response. In addition, true/false values are not very informative or scalable. Let's use the previously noted [IsGasoline] column for illustration. While on the surface it appears to be a rather simple question when evaluating a car: "Does the car have a gasoline engine?" If the person entering data is entering a row for a Jeep Liberty, the response would be a 1 since it has a gasoline engine. If the person is entering data is entering a row for a Chevrolet Volt, the response would be a 0 since it is an electric engine. What happens when a person is entering a row for the gasoline/electric hybrid Toyota Prius? Would one person's conclusion be consistent with another person's conclusion? The argument could be made that the current intent for the database is to be used only for pure gasoline and pure electric engines; but this is where the scalability issue comes into play. With the use of a bit data type a database modification and data conversion would be required if the business decided to take on hybrid engines. Whereas, alternatively, if the int data type were used as a foreign key to a reference table containing the engine type options, the change to include the hybrid option would only require an entry into the reference table. Philosophical Consideration Since the bit data type is often used for true/false or yes/no data (also called Boolean) it presents a philosophical conundrum of what to do about the allowance of the NULL value. The inclusion of NULL in a true/false or yes/no response simply violates the logical principle of bivalence which states that "every proposition is either true or false". If NULL is not true, then it must be false. The mathematical laws of Boolean logic support this concept by stating that the only valid values of this scenario are 1 and 0. There is another way to look at this conundrum: NULL is also considered to be the absence of a response. In other words, it is the equivalent to "undecided". Anyone who watches the news can tell you that polls always include an "undecided" option. This could be considered a valid option in the world of yes/no/dunno. Through out all of these considerations I have discovered one absolute certainty: When you have found a person, or group of persons, who are willing to entertain a philosophical debate of the bit data type, you have found some true friends.

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• Cardinality Estimation Bug with Lookups in SQL Server 2008 onward

  - by Paul White

  Cost-based optimization stands or falls on the quality of cardinality estimates (expected row counts).  If the optimizer has incorrect information to start with, it is quite unlikely to produce good quality execution plans except by chance.  There are many ways we can provide good starting information to the optimizer, and even more ways for cardinality estimation to go wrong.  Good database people know this, and work hard to write optimizer-friendly queries with a schema and metadata (e.g. statistics) that reduce the chances of poor cardinality estimation producing a sub-optimal plan.  Today, I am going to look at a case where poor cardinality estimation is Microsoft’s fault, and not yours. SQL Server 2005 SELECT th.ProductID, th.TransactionID, th.TransactionDate FROM Production.TransactionHistory AS th WHERE th.ProductID = 1 AND th.TransactionDate BETWEEN '20030901' AND '20031231'; The query plan on SQL Server 2005 is as follows (if you are using a more recent version of AdventureWorks, you will need to change the year on the date range from 2003 to 2007): There is an Index Seek on ProductID = 1, followed by a Key Lookup to find the Transaction Date for each row, and finally a Filter to restrict the results to only those rows where Transaction Date falls in the range specified.  The cardinality estimate of 45 rows at the Index Seek is exactly correct.  The table is not very large, there are up-to-date statistics associated with the index, so this is as expected. The estimate for the Key Lookup is also exactly right.  Each lookup into the Clustered Index to find the Transaction Date is guaranteed to return exactly one row.  The plan shows that the Key Lookup is expected to be executed 45 times.  The estimate for the Inner Join output is also correct – 45 rows from the seek joining to one row each time, gives 45 rows as output. The Filter estimate is also very good: the optimizer estimates 16.9951 rows will match the specified range of transaction dates.  Eleven rows are produced by this query, but that small difference is quite normal and certainly nothing to worry about here.  All good so far. SQL Server 2008 onward The same query executed against an identical copy of AdventureWorks on SQL Server 2008 produces a different execution plan: The optimizer has pushed the Filter conditions seen in the 2005 plan down to the Key Lookup.  This is a good optimization – it makes sense to filter rows out as early as possible.  Unfortunately, it has made a bit of a mess of the cardinality estimates. The post-Filter estimate of 16.9951 rows seen in the 2005 plan has moved with the predicate on Transaction Date.  Instead of estimating one row, the plan now suggests that 16.9951 rows will be produced by each clustered index lookup – clearly not right!  This misinformation also confuses SQL Sentry Plan Explorer: Plan Explorer shows 765 rows expected from the Key Lookup (it multiplies a rounded estimate of 17 rows by 45 expected executions to give 765 rows total). Workarounds One workaround is to provide a covering non-clustered index (avoiding the lookup avoids the problem of course): CREATE INDEX nc1 ON Production.TransactionHistory (ProductID) INCLUDE (TransactionDate); With the Transaction Date filter applied as a residual predicate in the same operator as the seek, the estimate is again as expected: We could also force the use of the ultimate covering index (the clustered one): SELECT th.ProductID, th.TransactionID, th.TransactionDate FROM Production.TransactionHistory AS th WITH (INDEX(1)) WHERE th.ProductID = 1 AND th.TransactionDate BETWEEN '20030901' AND '20031231'; Summary Providing a covering non-clustered index for all possible queries is not always practical, and scanning the clustered index will rarely be optimal.  Nevertheless, these are the best workarounds we have today. In the meantime, watch out for poor cardinality estimates when a predicate is applied as part of a lookup. The worst thing is that the estimate after the lookup join in the 2008+ plans is wrong.  It’s not hopelessly wrong in this particular case (45 versus 16.9951 is not the end of the world) but it easily can be much worse, and there’s not much you can do about it.  Any decisions made by the optimizer after such a lookup could be based on very wrong information – which can only be bad news. If you think this situation should be improved, please vote for this Connect item. © 2012 Paul White – All Rights Reserved twitter: @SQL_Kiwi email: [email protected]

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• IRM Item Codes &ndash; what are they for?

  - by martin.abrahams

  A number of colleagues have been asking about IRM item codes recently – what are they for, when are they useful, how can you control them to meet some customer requirements? This is quite a big topic, but this article provides a few answers. An item code is part of the metadata of every sealed document – unless you define a custom metadata model. The item code is defined when a file is sealed, and usually defaults to a timestamp/filename combination. This time/name combo tends to make item codes unique for each new document, but actually item codes are not necessarily unique, as will become clear shortly. In most scenarios, item codes are not relevant to the evaluation of a user’s rights - the context name is the critical piece of metadata, as a user typically has a role that grants access to an entire classification of information regardless of item code. This is key to the simplicity and manageability of the Oracle IRM solution. Item codes are occasionally exposed to users in the UI, but most users probably never notice and never care. Nevertheless, here is one example of where you can see an item code – when you hover the mouse pointer over a sealed file. As you see, the item code for this freshly created file combines a timestamp with the file name. But what are item codes for? The first benefit of item codes is that they enable you to manage exceptions to the policy defined for a context. Thus, I might have access to all oracle – internal files - except for 2011_03_11 13:33:29 Board Minutes.sdocx. This simple mechanism enables Oracle IRM to provide file-by-file control where appropriate, whilst offering the scalability and manageability of classification-based control for the majority of users and content. You really don’t want to be managing each file individually, but never say never. Item codes can also be used for the opposite effect – to include a file in a user’s rights when their role would ordinarily deny access. So, you can assign a role that allows access only to specified item codes. For example, my role might say that I have access to precisely one file – the one shown above. So how are item codes set? In the vast majority of scenarios, item codes are set automatically as part of the sealing process. The sealing API uses the timestamp and filename as shown, and the user need not even realise that this has happened. This automatically creates item codes that are for all practical purposes unique - and that are also intelligible to users who might want to refer to them when viewing or assigning rights in the management UI. It is also possible for suitably authorised users and applications to set the item code manually or programmatically if required. Setting the item code manually using the IRM Desktop The manual process is a simple extension of the sealing task. An authorised user can select the Advanced… sealing option, and will see a dialog that offers the option to specify the item code. To see this option, the user’s role needs the Set Item Code right – you don’t want most users to give any thought at all to item codes, so by default the option is hidden. Setting the item code programmatically A more common scenario is that an application controls the item code programmatically. For example, a document management system that seals documents as part of a workflow might set the item code to match the document’s unique identifier in its repository. This offers the option to tie IRM rights evaluation directly to the security model defined in the document management system. Again, the sealing application needs to be authorised to Set Item Code. The Payslip Scenario To give a concrete example of how item codes might be used in a real world scenario, consider a Human Resources workflow such as a payslips. The goal might be to allow the HR team to have access to all payslips, but each employee to have access only to their own payslips. To enable this, you might have an IRM classification called Payslips. The HR team have a role in the normal way that allows access to all payslips. However, each employee would have an Item Reader role that only allows them to access files that have a particular item code – and that item code might match the employee’s payroll number. So, employee number 123123123 would have access to items with that code. This shows why item codes are not necessarily unique – you can deliberately set the same code on many files for ease of administration. The employees might have the right to unseal or print their payslip, so the solution acts as a secure delivery mechanism that allows payslips to be distributed via corporate email without any fear that they might be accessed by IT administrators, or forwarded accidentally to anyone other than the intended recipient. All that remains is to ensure that as each user’s payslip is sealed, it is assigned the correct item code – something that is easily managed by a simple IRM sealing application. Each month, an employee’s payslip is sealed with the same item code, so you do not need to keep amending the list of items that the user has access to – they have access to all documents that carry their employee code.

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• SQL Table stored as a Heap - the dangers within

  - by MikeD

  Nearly all of the time I create a table, I include a primary key, and often that PK is implemented as a clustered index. Those two don't always have to go together, but in my world they almost always do. On a recent project, I was working on a data warehouse and a set of SSIS packages to import data from an OLTP database into my data warehouse. The data I was importing from the business database into the warehouse was mostly new rows, sometimes updates to existing rows, and sometimes deletes. I decided to use the MERGE statement to implement the insert, update or delete in the data warehouse, I found it quite performant to have a stored procedure that extracted all the new, updated, and deleted rows from the source database and dump it into a working table in my data warehouse, then run a stored proc in the warehouse that was the MERGE statement that took the rows from the working table and updated the real fact table. Use Warehouse CREATE TABLE Integration.MergePolicy (PolicyId int, PolicyTypeKey int, Premium money, Deductible money, EffectiveDate date, Operation varchar(5)) CREATE TABLE fact.Policy (PolicyKey int identity primary key, PolicyId int, PolicyTypeKey int, Premium money, Deductible money, EffectiveDate date) CREATE PROC Integration.MergePolicy as begin begin tran Merge fact.Policy as tgtUsing Integration.MergePolicy as SrcOn (tgt.PolicyId = Src.PolicyId) When not matched by Target then Insert (PolicyId, PolicyTypeKey, Premium, Deductible, EffectiveDate)values (src.PolicyId, src.PolicyTypeKey, src.Premium, src.Deductible, src.EffectiveDate) When matched and src.Operation = 'U' then Update set PolicyTypeKey = src.PolicyTypeKey,Premium = src.Premium,Deductible = src.Deductible,EffectiveDate = src.EffectiveDate When matched and src.Operation = 'D' then Delete ;delete from Integration.WorkPolicy commit end Notice that my worktable (Integration.MergePolicy) doesn't have any primary key or clustered index. I didn't think this would be a problem, since it was relatively small table and was empty after each time I ran the stored proc. For one of the work tables, during the initial loads of the warehouse, it was getting about 1.5 million rows inserted, processed, then deleted. Also, because of a bug in the extraction process, the same 1.5 million rows (plus a few hundred more each time) was getting inserted, processed, and deleted. This was being sone on a fairly hefty server that was otherwise unused, and no one was paying any attention to the time it was taking. This week I received a backup of this database and loaded it on my laptop to troubleshoot the problem, and of course it took a good ten minutes or more to run the process. However, what seemed strange to me was that after I fixed the problem and happened to run the merge sproc when the work table was completely empty, it still took almost ten minutes to complete. I immediately looked back at the MERGE statement to see if I had some sort of outer join that meant it would be scanning the target table (which had about 2 million rows in it), then turned on the execution plan output to see what was happening under the hood. Running the stored procedure again took a long time, and the plan output didn't show me much - 55% on the MERGE statement, and 45% on the DELETE statement, and table scans on the work table in both places. I was surprised at the relative cost of the DELETE statement, because there were really 0 rows to delete, but I was expecting to see the table scans. (I was beginning now to suspect that my problem was because the work table was being stored as a heap.) Then I turned on STATS_IO and ran the sproc again. The output was quite interesting.Table 'Worktable'. Scan count 0, logical reads 0, physical reads 0, read-ahead reads 0, lob logical reads 0, lob physical reads 0, lob read-ahead reads 0.Table 'Policy'. Scan count 0, logical reads 0, physical reads 0, read-ahead reads 0, lob logical reads 0, lob physical reads 0, lob read-ahead reads 0.Table 'MergePolicy'. Scan count 1, logical reads 433276, physical reads 60, read-ahead reads 0, lob logical reads 0, lob physical reads 0, lob read-ahead reads 0. I've reproduced the above from memory, the details aren't exact, but the essential bit was the very high number of logical reads on the table stored as a heap. Even just doing a SELECT Count(*) from Integration.MergePolicy incurred that sort of output, even though the result was always 0. I suppose I should research more on the allocation and deallocation of pages to tables stored as a heap, but I haven't, and my original assumption that a table stored as a heap with no rows would only need to read one page to answer any query was definitely proven wrong. It's likely that some sort of physical defragmentation of the table may have cleaned that up, but it seemed that the easiest answer was to put a clustered index on the table. After doing so, the execution plan showed a cluster index scan, and the IO stats showed only a single page read. (I aborted my first attempt at adding a clustered index on the table because it was taking too long - instead I ran TRUNCATE TABLE Integration.MergePolicy first and added the clustered index, both of which took very little time). I suspect I may not have noticed this if I had used TRUNCATE TABLE Integration.MergePolicy instead of DELETE FROM Integration.MergePolicy, since I'm guessing that the truncate operation does some rather quick releasing of pages allocated to the heap table. In the future, I will likely be much more careful to have a clustered index on every table I use, even the working tables. Mike  

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• Basic WCF Unit Testing

  - by Brian

  Coming from someone who loves the KISS method, I was surprised to find that I was making something entirely too complicated. I know, shocker right? Now I'm no unit testing ninja, and not really a WCF ninja either, but had a desire to test service calls without a) going to a database, or b) making sure that the entire WCF infrastructure was tip top. Who does? It's not the environment I want to test, just the logic I’ve written to ensure there aren't any side effects. So, for the K.I.S.S. method: Assuming that you're using a WCF service library (you are using service libraries correct?), it's really as easy as referencing the service library, then building out some stubs for bunking up data. The service contract We’ll use a very basic service contract, just for getting and updating an entity. I’ve used the default “CompositeType” that is in the template, handy only for examples like this. I’ve added an Id property and overridden ToString and Equals. [ServiceContract] public interface IMyService { [OperationContract] CompositeType GetCompositeType(int id); [OperationContract] CompositeType SaveCompositeType(CompositeType item); [OperationContract] CompositeTypeCollection GetAllCompositeTypes(); } The implementation When I implement the service, I want to be able to send known data into it so I don’t have to fuss around with database access or the like. To do this, I first have to create an interface for my data access: public interface IMyServiceDataManager { CompositeType GetCompositeType(int id); CompositeType SaveCompositeType(CompositeType item); CompositeTypeCollection GetAllCompositeTypes(); } For the purposes of this we can ignore our implementation of the IMyServiceDataManager interface inside of the service. Pretend it uses LINQ to Entities to map its data, or maybe it goes old school and uses EntLib to talk to SQL. Maybe it talks to a tape spool on a mainframe on the third floor. It really doesn’t matter. That’s the point. So here’s what our service looks like in its most basic form: public CompositeType GetCompositeType(int id) { //sanity checks if (id == 0) throw new ArgumentException("id cannot be zero."); return _dataManager.GetCompositeType(id); } public CompositeType SaveCompositeType(CompositeType item) { return _dataManager.SaveCompositeType(item); } public CompositeTypeCollection GetAllCompositeTypes() { return _dataManager.GetAllCompositeTypes(); } But what about the datamanager? The constructor takes care of that. I don’t want to expose any testing ability in release (or the ability for someone to swap out my datamanager) so this is what we get: IMyServiceDataManager _dataManager; public MyService() { _dataManager = new MyServiceDataManager(); } #if DEBUG public MyService(IMyServiceDataManager dataManager) { _dataManager = dataManager; } #endif The Stub Now it’s time for the rubber to meet the road… Like most guys that ever talk about unit testing here’s a sample that is painting in *very* broad strokes. The important part however is that within the test project, I’ve created a bunk (unit testing purists would say stub I believe) object that implements my IMyServiceDataManager so that I can deal with known data. Here it is: internal class FakeMyServiceDataManager : IMyServiceDataManager { internal FakeMyServiceDataManager() { Collection = new CompositeTypeCollection(); Collection.AddRange(new CompositeTypeCollection { new CompositeType { Id = 1, BoolValue = true, StringValue = "foo 1", }, new CompositeType { Id = 2, BoolValue = false, StringValue = "foo 2", }, new CompositeType { Id = 3, BoolValue = true, StringValue = "foo 3", }, }); } CompositeTypeCollection Collection { get; set; } #region IMyServiceDataManager Members public CompositeType GetCompositeType(int id) { if (id <= 0) return null; return Collection.SingleOrDefault(m => m.Id == id); } public CompositeType SaveCompositeType(CompositeType item) { var existing = Collection.SingleOrDefault(m => m.Id == item.Id); if (null != existing) { Collection.Remove(existing); } if (item.Id == 0) { item.Id = Collection.Count > 0 ? Collection.Max(m => m.Id) + 1 : 1; } Collection.Add(item); return item; } public CompositeTypeCollection GetAllCompositeTypes() { return Collection; } #endregion } So it’s tough to see in this example why any of this is necessary, but in a real world application you would/should/could be applying much more logic within your service implementation. This all serves to ensure that between refactorings etc, that it doesn’t send sparking cogs all about or let the blue smoke out. Here’s a simple test that brings it all home, remember, broad strokes: [TestMethod] public void MyService_GetCompositeType_ExpectedValues() { FakeMyServiceDataManager fake = new FakeMyServiceDataManager(); MyService service = new MyService(fake); CompositeType expected = fake.GetCompositeType(1); CompositeType actual = service.GetCompositeType(2); Assert.AreEqual<CompositeType>(expected, actual, "Objects are not equal. Expected: {0}; Actual: {1};", expected, actual); } Summary That’s really all there is to it. You could use software x or framework y to do the exact same thing, but in my case I just didn’t really feel like it. This speaks volumes to my not yet ninja unit testing prowess.

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• Walmart and Fusion Apps

  - by ultan o'broin

  Photograph: Misha Vaughan I attended Fusion Apps (yes, I know I am supposed to say "Oracle Fusion Applications", but stuffy old style guides are a turn-off in interwebs conversations) User Experience Advocate (FXA) training in Long Beach, California last week; a suitable location as ODTUG KSCOPE 11 was kicking off and key players were in the area. As a member of Oracle's Apps-UX team I know the Fusion Apps messaging, natch, and done some other Fusion Apps go-to-market content work too. For the messaging details themselves, see Lonneke Dikmans (@lonnekedikmans) great blog, by the way. However, I wanted some 'formal' training combined with the opportunity to meet and learn from people already out there delivering those messages. The idea in me reaching out to Misha Vaughan, Apps-UX FXA maven, to get me onto this training was that in addition to my UX knowledge, I could leverage my location in EMEA and hit up customer events more quickly and easily. Those local user groups do like to hear the voice of locals too you know (so I need to work on that mid-Atlantic accent). I'm looking forward to such opportunities. The training was all smashing stuff, just the right level of detail, delivered professionally and with great style and humor. I was especially honored to be paired off for my er, coaching with Debra Lilley (@debralilley), who shared with everyone all kinds of tips and insights from her experiences of delivering the message and demo. For me, that was the real power of the FXA event--the communal, conversational aspect--the meeting up with people who had done all this for real, the sharing in their experiences, while learning along with other newbies. Sorry, but that all-important social aspect doesn't work so well with remote meetings. Katie Candland (Apps-UX) gave us a great tour of the Fusion Apps demo and included some useful presentational tips too (any excuse to buy that iPad). It's clear to me that the Fusion Apps messaging and demos really come alive with real-world examples that local application users will recognize, and I picked up some "yes, that's my job made easier" scene-stealers from Debra and Karen Brownfield too, to add to the great ones already provided. This power of examples shouldn't surprise anyone, they've long been a mainstay of applications user assistance, popular with users. We'll offer customers different types of example topics in the Fusion Apps online help too (stay tuned), and we know from research how important those 3S's (stories, scenarios, and simulations) are to users when they consume and apply information. Well, we've got the simulation, now it's time for more stories and scenarios. If you get a chance to participate in an FXA event (whether you are an Oracle employee or otherwise), I'd encourage it. It's committing your time and energy for sure, but I got real bang for the buck from it for my everyday job too. Listening to the room's feedback on the application demo really brought our internal design work to life, and I picked up on some things that I need to follow up on (like how you alphabetically sort stuff in other languages). User experience is after all, about users. What will I be doing next, and what would I like to see happen? Obviously, I need to develop my story-telling links with the people I met in Long Beach and do some practicing with the materials, and then get out there and deliver them at a suitable location. The demo is what it is right now, and that's a super-rich demo that I know everyone will want to see and ask questions about. Then, as mentioned by attendees at the FXA event, follow up on those translated and localized messages for EMEA (and APAC), that deal with different statutory or reporting requirements of the target markets. Given my background I would say that, wouldn't I? However, language is part of the UX, and international revenue is greater than US-only revenue for Oracle, so yes dear, we all need to get over the fact that enterprise apps users don't all speak, or want to speak, American-English. Most importantly perhaps, the continued development of a strong messaging community between Oracle and partners and customers where we can swap and share those FXA messaging stories and scenarios about Fusion Apps in a conversational way. The more the better, a combination of online and face-to-face meetings. I must also mention the great dinner after the event at Parker's Lighthouse, and the fun myself and Andrew Gilmour (Apps-UX) had at our end of the table talking about just about everything except Fusion Apps with Ronald Van Luttikhuizen and Ben Prusinski (who now understands the difference between Cork and Dublin people. I hope). Thanks to all the Apps-UXers who helped bring the FXA training to town, and to Debra and all the others that I am too jetlagged to mention right who were instrumental in making it happen for me. Here's to the next one. And the Walmart angle? That was me doing my Robert Scoble (ScO'bilizer?)-style guerilla smart phone research in Walmart in Long Beach, before the FXA event. It's all about stories for me. You can read more about it on the appslab blog (see the comments).

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• Displaying text letter by letter

  - by Evi

  I am planing to Write a Text adventure and I don't know how to make the text draw letter by letter in any other way than changing the variable from h to he to hel to hell to hello That would be a terrible amount of work since there are tons of dialogue. Here is the source code so far { /// <summary> /// This is the main type for your game /// </summary> public class Game1 : Microsoft.Xna.Framework.Game { GraphicsDeviceManager graphics; SpriteBatch spriteBatch; Texture2D sampleBG; Texture2D TextBG; SpriteFont defaultfont; KeyboardState keyboardstate; public bool spacepress = false; public bool mspress = false; public int textheight = 425; public int rowspace = 40; public string namebox = "(null)"; public string Row1 = "(null)"; public string Row2 = "(null)"; public string Row3 = "(null)"; public string Row4 = "(null)"; public int Dialogue = 0; public Game1() { graphics = new GraphicsDeviceManager(this); Content.RootDirectory = "Content"; graphics.PreferredBackBufferHeight = 600; graphics.PreferredBackBufferWidth = 800; IsMouseVisible = true; } /// <summary> /// Allows the game to perform any initialization it needs to before starting to run. /// This is where it can query for any required services and load any non-graphic /// related content. Calling base.Initialize will enumerate through any components /// and initialize them as well. /// </summary> protected override void Initialize() { // TODO: Add your initialization logic here base.Initialize(); } /// <summary> /// LoadContent will be called once per game and is the place to load /// all of your content. /// </summary> protected override void LoadContent() { // Create a new SpriteBatch, which can be used to draw textures. spriteBatch = new SpriteBatch(GraphicsDevice); // TODO: use this.Content to load your game content here sampleBG = Content.Load <Texture2D>("SampleBG"); defaultfont = Content.Load<SpriteFont>("SpriteFont1"); TextBG = Content.Load<Texture2D>("textbg"); } /// <summary> /// UnloadContent will be called once per game and is the place to unload /// all content. /// </summary> protected override void UnloadContent() { // TODO: Unload any non ContentManager content here } /// <summary> /// Allows the game to run logic such as updating the world, /// checking for collisions, gathering input, and playing audio. /// </summary> /// <param name="gameTime">Provides a snapshot of timing values.</param> protected override void Update(GameTime gameTime) { KeyboardState keyboardstate = Keyboard.GetState(); MouseState mousestate = Mouse.GetState(); // Changes Dialgue by pressing Left Mouse Button or Space #region Dialogue changer if (mousestate.LeftButton == ButtonState.Pressed && mspress == false) { mspress = true; Dialogue = Dialogue + 1; } if (mousestate.LeftButton == ButtonState.Released && mspress == true) { mspress = false; } if (keyboardstate.IsKeyDown(Keys.Space) && spacepress == false) { spacepress = true; Dialogue = Dialogue + 1; } if (keyboardstate.IsKeyUp(Keys.Space) && spacepress == true) { spacepress = false; } #endregion // ------------------------------------------------------ // Dialgue Content #region Dialgue if (Dialogue == 1) { Row1 = "Input Text 1 Here."; Row2 = "Input Text 2 Here."; Row3 = "Input Text 3 Here."; Row4 = "Input Text 4 Here."; } if (Dialogue == 2) { Row1 = "Text 1"; Row2 = "Text 2"; Row3 = "Text 3"; Row4 = "Text 4"; } #endregion // ------------------------------------------------------ base.Update(gameTime); } /// <summary> /// This is called when the game should draw itself. /// </summary> /// <param name="gameTime">Provides a snapshot of timing values.</param> protected override void Draw(GameTime gameTime) { GraphicsDevice.Clear(Color.CornflowerBlue); // TODO: Add your drawing code here spriteBatch.Begin(); spriteBatch.Draw(sampleBG, new Rectangle(0, 0, 800, 600), Color.White); spriteBatch.Draw(TextBG, new Rectangle(0, 400, 800, 200), Color.White); spriteBatch.DrawString(defaultfont, Row1, new Vector2(10, (textheight + (rowspace * 0))), Color.Black); spriteBatch.DrawString(defaultfont, Row2, new Vector2(10, (textheight + (rowspace * 1))), Color.Black); spriteBatch.DrawString(defaultfont, Row3, new Vector2(10, (textheight + (rowspace * 2))), Color.Black); spriteBatch.DrawString(defaultfont, Row4, new Vector2(10, (textheight + (rowspace * 3))), Color.Black); spriteBatch.End(); base.Draw(gameTime); } } }

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• Can Kind People Finish First?

  - by Oracle Accelerate for Midsize Companies

  by Jim Lein, Oracle Midsize Programs In an earlier post, I expressed my undying love for KIND Snacks' products. This month's Oracle Profit magazine features an interview with KIND Healthy Snacks Founder and CEO Daniel Lubetzky entitled "Better Business". Lubetzky expresses his vision for making KIND a "not for profit only" company.  All great companies start with a good idea. In this case, that one great idea was to offer a healthy snack with ingredients you can "see and pronounce". That's one of things I really like about this company--that coupled with the fact that their snacks taste great. They compete in an over crowded playing field but I've found that it's rare to find an energy snack that both tastes good and is good for you.  A couple of interesting facts I learned from reading this article: Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} 9 out of 10 consumers who try a KIND bar will purchase a KIND product again and recommend it to others KIND has the highest Net Promoter Score among the top 10 brands in the nutritional bar category (I confess I've never heard about this rating before but now that I have it's pretty cool) KIND's coporate mantra, "Do the Kind Thing" both encourages people to do random acts of kindness and provides easy mechanisms for doing so. Not coincidentally, I think, KIND is indeed a story about how nice guys can finish first. KIND has doubled in size every year for the last ten  years and now employees over 300 people, with sales exceeding $120M annually. Growth Applies Pressures One thing I know for certain from interacting our with fast growing customers over the last fifteen years is that growth applies myriad pressures across the organization--resources, processes, technology systems, and leadership agility. And it's easy to forget that Oracle was once an entrepreneurial startup and experienced all those same pressures that other growing companies are experiencing today. When asked by Profit Editor in Chief Aaron Lazenby, " What sort of pressure does KIND"s growth and success place on operations?", Lubetzky responded, "We have a demand planning process right now that is manual to a significant extent, and it just takes so much management time. It takes us days and sometimes weeks to produce information that is critical to our business—and by the time we get the results, we need revised data. Our sales leadership could go out selling, but instead they’re talking to our team about forecasts." Hitching Your Wagon to Oracle Lubetzky and his team selected Oracle for what I believe is our company's greatest strength: hitch your wagon to Oracle and you can trust that we will be there for the long run with the solutions you need and financial staying power. In Lubetzky's words, "The KIND philosophy requires you to have a long-term view of things; taking shortcuts may be the fastest way to get things done, but in the long term that can come back and bite you. Oracle is the type of company—and has the kind of platform—that is here for the long term. It’s not going to go away tomorrow. And Oracle is going to invest all the necessary resources into staying ahead of the game and improving." o next time you're in the supermarket or an REI (my favorite store in the world) or any of the other 80,000 locations that carry KIND, give one a try. Maybe some day you'll want to become a KIND Brand Ambassador.   Looking for more news and information about Oracle Solutions for Midsize Companies? Read the latest Oracle for Midsize Companies Newsletter Sign-up to receive the latest communications from Oracle’s industry leaders and experts Jim Lein I evangelize Oracle's enterprise solutions for growing midsize companies. I recently celebrated 15 years with Oracle, having joined JD Edwards in 1999. I'm based in Evergreen, Colorado and love relating stories about creativity and innovation whether they be about software, live music, or the mountains. The views expressed here are my own, and not necessarily those of Oracle.

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• Reflections from the Young Prisms

  - by Oracle OpenWorld Blog Team

   By Karen Shamban The Young Prisms began their musical journey in San Francisco, and it's here they return to bring their unique sound to the Oracle OpenWorld Music Festival.  We asked them to tell us their thoughts on music, performing, and what they like in an audience.  Here's what they had to say: Q. What do you like best about performing in front of a live audience?A. There are a lot of things to love about playing in front of people. The best part is definitely the nights when the energy the audience brings shows through. Although it always differs from city to city and person to person, when you play to a full house and people are really getting into it, it's like no other feeling.Q. How do you use technology in creating and delivering your music?A. Well, we actually use a lot more electronic components than people realize. Pretty much every string instrument played either live or on recording has been filtered through numerous electronic effects. Matt uses somewhere around 12 or 14 every time we play live. Giovanni has six. Most of our writing and demoing is done with drum sequencers and samplers too, so it's safe to say we use technology to our advantage in the writing process. Live is a bit different, since we keep it to the basics with guitars and acoustic drums. We also tend to use projections when we play live, so technology helps us do that fairly easily as well.Q. Do you prefer smaller, intimate venues or larger, louder ones?  Why?A. Couldn’t say we have a real preference in venue size. I mean, its always great to get to play through a massive killer sound system, but small venues when packed full are equally as special if not more so, because of the intimacy of it. Some of my favorite shows I've seen as an audience member/ fan have been at the smaller venues in San Francisco.Q. What about your fans surprises you?A. Sometimes the older guys are a surprise. We've played shows where there are more older guys in their 40s and 50s, who come and stare and take notes at our effects pedals. Then there are kids our age or in their 20s. Sometimes it's surprising to think that the older guys relate to what we're doing more than our peers and friends in our age group.Q. What about your live act surprises your fans?A. I think people are often surprised by how shy we can be. It feels like people expect us to be really rowdy and throw things and make really loud noises and get really aggressive on stage because some of the sounds we use can have an abrasive element to them. People expect Matt to have some kind of Kurt Cobain attitude, which he doesn’t at all. So it seems it surprises people to see musicians playing loud and noisy songs in their early and mid 20s being fairly tame and calm on stage.Q. There are going to be a lot of technical people (you could call them geeks) in the Oracle crowd -- what are they going to love about your performance?A. Hopefully most of them are pedal nerds like we are and like the previously mentioned “older dude crowd.” Besides that I hope they’d be into the projections and group of songs we're going to play for them.Q. What's new and different in the music you're making today, versus a year or two ago?A. I'd say there is more focus on the songwriting now and less of the noise today than last year. I think it's pretty evident on the new record compared to the last two. On the first two records we made as YP, we had another guitar player and songwriter who no longer plays with us. So the process in which we develop songs is different as well.Q. Have you been on tour recently? If so, what do you like about touring, and what do you dislike?A. Touring is amazing. Some people might tell you different if they've been doing it for what they'd call too long, but for us it's really a great chance to play for people who care about the music we're making and also to see and explore the world. Getting to visit so many different cities and explore so many different cultures is amazing. Of course we love getting into cultural foods too. Stefanie is a fashion geek so getting to go to New York as often as we do as well as getting to play in London and Paris is always especially fun for her.Q. Ever think about playing another kind of music? If so, what, and why?A. Never really thought about wanting to do anything drastically different. I think the style of music we play has a lot to do with the stuff we have been listening to both growing up and now. It wasn’t really a conscious decision to make sure it was a certain sound, so I'm not sure we've ever thought about doing a way different genre or whatever like electronic music or country. Although there have been times we've had conversations where we discuss possibly doing quiet sets or using the string synth sounds.Q. What are the top three things people should know about your music?A1. We like noise.A2. We use ambience and atmosphere as much as as we can.A3. Yes, the vocals are supposed to be mixed in with the guitars. Get more info: Oracle OpenWorld Music Festival Young Prisms

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• The Joy Of Hex

  - by Jim Giercyk

  While working on a mainframe integration project, it occurred to me that some basic computer concepts are slipping into obscurity. For example, just about anyone can tell you that a 64-bit processor is faster than a 32-bit processer. A grade school child could tell you that a computer “speaks” in ‘1’s and ‘0’s. Some people can even tell you that there are 8 bits in a byte. However, I have found that even the most seasoned developers often can’t explain the theory behind those statements. That is not a knock on programmers; in the age of IntelliSense, what reason do we have to work with data at the bit level? Many computer theory classes treat bit-level programming as a thing of the past, no longer necessary now that storage space is plentiful. The trouble with that mindset is that the world is full of legacy systems that run programs written in the 1970’s.  Today our jobs require us to extract data from those systems, regardless of the format, and that often involves low-level programming. Because it seems knowledge of the low-level concepts is waning in recent times, I thought a review would be in order.       CHARACTER: See Spot Run HEX: 53 65 65 20 53 70 6F 74 20 52 75 6E DECIMAL: 83 101 101 32 83 112 111 116 32 82 117 110 BINARY: 01010011 01100101 01100101 00100000 01010011 01110000 01101111 01110100 00100000 01010010 01110101 01101110 In this example, I have broken down the words “See Spot Run” to a level computers can understand – machine language.     CHARACTER:  The character level is what is rendered by the computer.  A “Character Set” or “Code Page” contains 256 characters, both printable and unprintable.  Each character represents 1 BYTE of data.  For example, the character string “See Spot Run” is 12 Bytes long, exclusive of the quotation marks.  Remember, a SPACE is an unprintable character, but it still requires a byte.  In the example I have used the default Windows character set, ASCII, which you can see here:  http://www.asciitable.com/ HEX:  Hex is short for hexadecimal, or Base 16.  Humans are comfortable thinking in base ten, perhaps because they have 10 fingers and 10 toes; fingers and toes are called digits, so it’s not much of a stretch.  Computers think in Base 16, with numeric values ranging from zero to fifteen, or 0 – F.  Each decimal place has a possible 16 values as opposed to a possible 10 values in base 10.  Therefore, the number 10 in Hex is equal to the number 16 in Decimal.  DECIMAL:  The Decimal conversion is strictly for us humans to use for calculations and conversions.  It is much easier for us humans to calculate that [30 – 10 = 20] in decimal than it is for us to calculate [1E – A = 14] in Hex.  In the old days, an error in a program could be found by determining the displacement from the entry point of a module.  Since those values were dumped from the computers head, they were in hex. A programmer needed to convert them to decimal, do the equation and convert back to hex.  This gets into relative and absolute addressing, a topic for another day.  BINARY:  Binary, or machine code, is where any value can be expressed in 1s and 0s.  It is really Base 2, because each decimal place can have a possibility of only 2 characters, a 1 or a 0.  In Binary, the number 10 is equal to the number 2 in decimal. Why only 1s and 0s?  Very simply, computers are made up of lots and lots of transistors which at any given moment can be ON ( 1 ) or OFF ( 0 ).  Each transistor is a bit, and the order that the transistors fire (or not fire) is what distinguishes one value from  another in the computers head (or CPU).  Consider 32 bit vs 64 bit processing…..a 64 bit processor has the capability to read 64 transistors at a time.  A 32 bit processor can only read half as many at a time, so in theory the 64 bit processor should be much faster.  There are many more factors involved in CPU performance, but that is the fundamental difference.    DECIMAL HEX BINARY 0 0 0000 1 1 0001 2 2 0010 3 3 0011 4 4 0100 5 5 0101 6 6 0110 7 7 0111 8 8 1000 9 9 1001 10 A 1010 11 B 1011 12 C 1100 13 D 1101 14 E 1110 15 F 1111   Remember that each character is a BYTE, there are 2 HEX characters in a byte (called nibbles) and 8 BITS in a byte.  I hope you enjoyed reading about the theory of data processing.  This is just a high-level explanation, and there is much more to be learned.  It is safe to say that, no matter how advanced our programming languages and visual studios become, they are nothing more than a way to interpret bits and bytes.  There is nothing like the joy of hex to get the mind racing.

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• JavaOne Latin America Opening Keynotes

  - by Tori Wieldt

  Originally published on blogs.oracle.com/javaone It was a great first day at JavaOne Brazil, which included the Java Strategy and Java Technical keynotes. Henrik Stahl, Senior Director, Product Management for Java opened the keynotes by saying that this is the third year for JavaOne Latin America. He explained, "You know what they say, the first time doesn't count, the second time is a habit and the third time it's a tradition!" He mentioned that he was thrilled that this is largest JavaOne in Brazil to date, and he wants next year to be larger. He said that Oracle knows Latin America is an important hub for development.  "We continually come back to Latin America because of the dedication the community has with driving the continued innovation for Java," he said. Stahl explained that Oracle and the Java community must continue to innovate and Make the Future Java together. The success of Java depends on three important factors: technological innovation, Oracle as a strong steward of Java, and community participation. "The Latin American Java Community (especially in Brazil) is a shining example of how to be positive contributor to Java," Stahl said. Next, George Saab, VP software dev, Java Platform Group at Oracle, discussed some of the recent and upcoming changes to Java. "In addition to the incremental improvements to Java 7, we have also increased the set of platforms supported by Oracle from Linux, Windows, and Solaris to now also include Mac OS X and Linux/ARM for ARM-based PCs such as the Raspberry Pi and emerging ARM based microservers."  Saab announced that EA builds for Linux ARM Hard Float ABI will be available by the end of the year.  Staffan Friberg, Product Manager, Java Platform Group, provided an overview of some of the language coming in Java 8, including Lambda, remove of PermGen, improved data and time APIs and improved security, Java 8 development is moving along. He reminded the audience that they can go to OpenJDK to see this development being done in real-time, and that there are weekly early access builds of OracleJDK 8 that developers can download and try today. Judson Althoff, Senior Vice President, Worldwide Alliances and Channels and Embedded Sales, was invited to the stage, and the audience was told that "even though he is wearing a suit, he is still pretty technical." Althoff started off with a bang: "The Internet of Things is on a collision course with big data and this is a huge opportunity for developers."  For example, Althoff said, today cars are more a data device than a mechanical device. A car embedded with sensors for fuel efficiency, temperature, tire pressure, etc. can generate a petabyte of data A DAY. There are similar examples in healthcare (patient monitoring and privacy requirements creates a complex data problem) and transportation management (sending a package around the world with sensors for humidity, temperature and light). Althoff then brought on stage representatives from three companies that are successful with Java today, first Axel Hansmann, VP Strategy & Marketing Communications, Cinterion. Mr. Hansmann explained that Cinterion, a market leader in Latin America, enables M2M services with Java. At JavaOne San Francisco, Cinterion launched the EHS5, the smallest 3g solderable module, with Java installed on it. This provides Original Equipment Manufacturers (OEMs) with a cost effective, flexible platform for bringing advanced M2M technology to market.Next, Steve Nelson, Director of Marketing for the Americas, at Freescale explained that Freescale is #1 in Embedded Processors in Wired and Wireless Communications, and #1 in Automotive Semiconductors in the Americas. He said that Java provides a mature, proven platform that is uniquely suited to meet the requirements of almost any type of embedded device. He encouraged University students to get involved in the Freescale Cup, a global competition where student teams build, program, and race a model car around a track for speed.Roberto Franco, SBTVD Forum President, SBTVD, talked about Ginga, a Java-based standard for television in Brazil. He said there are 4 million Ginga TV sets in Brazil, and they expect over 20 million TV sets to be sold by the end of 2014. Ginga is also being adopted in other 11 countries in Latin America. Ginga brings interactive services not only at TV set, but also on other devices such as tablets,  PCs or smartphones, as the main or second screen. "Interactive services is already a reality," he said, ' but in a near future, we foresee interactivity enhanced TV content, convergence with OTT services and a big participation from the audience,  all integrated on TV, tablets, smartphones and second screen devices."Before he left the stage, Nandini Ramani thanked Judson for being part of the Java community and invited him to the next Geek Bike Ride in Brazil. She presented him an official geek bike ride jersey.For the Technical Keynote, a "blue screen of death" appeared. With mock concern, Stephin Chin asked the rest of the presenters if they could go on without slides. What followed was a interesting collection of demos, including JavaFX on a tablet, a look at Project Easel in NetBeans, and even Simon Ritter controlling legos with his brainwaves! Stay tuned for more dispatches.

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• JavaOne Latin America Opening Keynotes

  - by Tori Wieldt

  It was a great first day at JavaOne Brazil, which included the Java Strategy and Java Technical keynotes. Henrik Stahl, Senior Director, Product Management for Java opened the keynotes by saying that this is the third year for JavaOne Latin America. He explained, "You know what they say, the first time doesn't count, the second time is a habit and the third time it's a tradition!" He mentioned that he was thrilled that this is largest JavaOne in Brazil to date, and he wants next year to be larger. He said that Oracle knows Latin America is an important hub for development.  "We continually come back to Latin America because of the dedication the community has with driving the continued innovation for Java," he said. Stahl explained that Oracle and the Java community must continue to innovate and Make the Future Java together. The success of Java depends on three important factors: technological innovation, Oracle as a strong steward of Java, and community participation. "The Latin American Java Community (especially in Brazil) is a shining example of how to be positive contributor to Java," Stahl said. Next, George Saab, VP software dev, Java Platform Group at Oracle, discussed some of the recent and upcoming changes to Java. "In addition to the incremental improvements to Java 7, we have also increased the set of platforms supported by Oracle from Linux, Windows, and Solaris to now also include Mac OS X and Linux/ARM for ARM-based PCs such as the Raspberry Pi and emerging ARM based microservers."  Saab announced that EA builds for Linux ARM Hard Float ABI will be available by the end of the year.  Staffan Friberg, Product Manager, Java Platform Group, provided an overview of some of the language coming in Java 8, including Lambda, remove of PermGen, improved data and time APIs and improved security, Java 8 development is moving along. He reminded the audience that they can go to OpenJDK to see this development being done in real-time, and that there are weekly early access builds of OracleJDK 8 that developers can download and try today. Judson Althoff, Senior Vice President, Worldwide Alliances and Channels and Embedded Sales, was invited to the stage, and the audience was told that "even though he is wearing a suit, he is still pretty technical." Althoff started off with a bang: "The Internet of Things is on a collision course with big data and this is a huge opportunity for developers."  For example, Althoff said, today cars are more a data device than a mechanical device. A car embedded with sensors for fuel efficiency, temperature, tire pressure, etc. can generate a petabyte of data A DAY. There are similar examples in healthcare (patient monitoring and privacy requirements creates a complex data problem) and transportation management (sending a package around the world with sensors for humidity, temperature and light). Althoff then brought on stage representatives from three companies that are successful with Java today, first Axel Hansmann, VP Strategy & Marketing Communications, Cinterion. Mr. Hansmann explained that Cinterion, a market leader in Latin America, enables M2M services with Java. At JavaOne San Francisco, Cinterion launched the EHS5, the smallest 3g solderable module, with Java installed on it. This provides Original Equipment Manufacturers (OEMs) with a cost effective, flexible platform for bringing advanced M2M technology to market.Next, Steve Nelson, Director of Marketing for the Americas, at Freescale explained that Freescale is #1 in Embedded Processors in Wired and Wireless Communications, and #1 in Automotive Semiconductors in the Americas. He said that Java provides a mature, proven platform that is uniquely suited to meet the requirements of almost any type of embedded device. He encouraged University students to get involved in the Freescale Cup, a global competition where student teams build, program, and race a model car around a track for speed.Roberto Franco, SBTVD Forum President, SBTVD, talked about Ginga, a Java-based standard for television in Brazil. He said there are 4 million Ginga TV sets in Brazil, and they expect over 20 million TV sets to be sold by the end of 2014. Ginga is also being adopted in other 11 countries in Latin America. Ginga brings interactive services not only at TV set, but also on other devices such as tablets,  PCs or smartphones, as the main or second screen. "Interactive services is already a reality," he said, ' but in a near future, we foresee interactivity enhanced TV content, convergence with OTT services and a big participation from the audience,  all integrated on TV, tablets, smartphones and second screen devices."Before he left the stage, Nandini Ramani thanked Judson for being part of the Java community and invited him to the next Geek Bike Ride in Brazil. She presented him an official geek bike ride jersey.For the Technical Keynote, a "blue screen of death" appeared. With mock concern, Stephin Chin asked the rest of the presenters if they could go on without slides. What followed was a interesting collection of demos, including JavaFX on a tablet, a look at Project Easel in NetBeans, and even Simon Ritter controlling legos with his brainwaves! Stay tuned for more dispatches.

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• Best Method For Evaluating Existing Software or New Software

  How many of us have been faced with having to decide on an off-the-self or a custom built component, application, or solution to integrate in to an existing system or to be the core foundation of a new system? What is the best method for evaluating existing software or new software still in the design phase? One of the industry preferred methodologies to use is the Active Reviews for Intermediate Designs (ARID) evaluation process.  ARID is a hybrid mixture of the Active Design Review (ADR) methodology and the Architectural Tradeoff Analysis Method (ATAM). So what is ARID? ARD’s main goal is to ensure quality, detailed designs in software. One way in which it does this is by empowering reviewers by assigning generic open ended survey questions. This approach attempts to remove the possibility for allowing the standard answers such as “Yes” or “No”. The ADR process ignores the “Yes”/”No” questions due to the fact that they can be leading based on how the question is asked. Additionally these questions tend to receive less thought in comparison to more open ended questions. Common Active Design Review Questions What possible exceptions can occur in this component, application, or solution? How should exceptions be handled in this component, application, or solution? Where should exceptions be handled in this component, application, or solution? How should the component, application, or solution flow based on the design? What is the maximum execution time for every component, application, or solution? What environments can this component, application, or solution? What data dependencies does this component, application, or solution have? What kind of data does this component, application, or solution require? Ok, now I know what ARID is, how can I apply? Let’s imagine that your organization is going to purchase an off-the-shelf (OTS) solution for its customer-relationship management software. What process would we use to ensure that the correct purchase is made? If we use ARID, then we will have a series of 9 steps broken up by 2 phases in order to ensure that the correct OTS solution is purchases. Phase 1 Identify the Reviewers Prepare the Design Briefing Prepare the Seed Scenarios Prepare the Materials When identifying reviewers for a design it is preferred that they be pulled from a candidate pool comprised of developers that are going to implement the design. The believe is that developers actually implementing the design will have more a vested interest in ensuring that the design is correct prior to the start of code. Design debriefing consist of a summary of the design, examples of the design solving real world examples put in to use and should be no longer than two hours typically. The primary goal of this briefing is to adequately summarize the design so that the review members could actually implement the design. In the example of purchasing an OTS product I would attempt to review my briefing prior to its distribution with the review facilitator to ensure that nothing was excluded that should have not been. This practice will also allow me to test the length of the briefing to ensure that can be delivered in an appropriate about of time. Seed Scenarios are designed to illustrate conceptualized scenarios when applied with a set of sample data. These scenarios can then be used by the reviewers in the actual evaluation of the software, All materials needed for the evaluation should be prepared ahead of time so that they can be reviewed prior to and during the meeting. Materials Included: Presentation Seed Scenarios Review Agenda Phase 2 Present ARID Present Design Brainstorm and prioritize scenarios Apply scenarios Summarize Prior to the start of any ARID review meeting the Facilitator should define the remaining steps of ARID so that all the participants know exactly what they are doing prior to the start of the review process. Once the ARID rules have been laid out, then the lead designer presents an overview of the design which typically takes about two hours. During this time no questions about the design or rational are allowed to be asked by the review panel as a standard, but they are written down for use latter in the process. After the presentation the list of compiled questions is then summarized and sent back to the lead designer as areas that need to be addressed further. In the example of purchasing an OTS product issues could arise regarding security, the implementation needed or even if this is this the correct product to solve the needed solution. After the Design presentation a brainstorming and prioritize scenarios process begins by reducing the seed scenarios down to just the highest priority scenarios.  These will then be used to test the design for suitability. Once the selected scenarios have been defined the reviewers apply the examples provided in the presentation to the scenarios. The intended output of this process is to provide code or pseudo code that makes use of the examples provided while solving the selected seed scenarios. As a standard rule, the designers of the systems are not allowed to help the review board unless they all become stuck. When this occurs it is documented and along with the reason why the designer needed to help the review panel back on track. Once all of the scenarios have been completed the review facilitator reviews with the group issues that arise during the process. Then the reviewers will be polled as to efficacy of the review experience. References: Clements, Paul., Kazman, Rick., Klien, Mark. (2002). Evaluating Software Architectures: Methods and Case Studies Indianapolis, IN: Addison-Wesley

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• Oracle OpenWorld Preview: Let's Get Social and Interactive

  - by Christie Flanagan

  Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} On this blog, we often write about getting social and interactive.  Usually, we’re talking about how to create a social business or how to make the customer experience more social and interactive.  Today’s topic is about getting social and interactive as well. But this time we’re talking about getting social and interactive the old fashioned way, face-to-face at Oracle OpenWorld with fellow Oracle WebCenter customers, partners and experts and the broader Oracle community.  Here are some great ways to get social at OpenWorld outside of the exhibition halls and meeting rooms: Oracle OpenWorld Welcome Reception - Sponsored by FujitsuSunday, September 30, 7:00 p.m.–8:30 p.m.Yerba Buena Gardens & Howard Street Tent You’ll definitely want to attend the Opening Ceremonies for Oracle OpenWorld 2012 on Sunday, September 30. Centered in Yerba Buena Gardens (YBG) and shimmying out to other venues, the Opening Ceremonies are not to be missed. Join other attendees for great food and drink, energizing music, networking opportunities, and more. While you’re at YBG (home of ORACLE TEAM USA’s America’s Cup Pavilion), be sure to meet the sailors who will be defending the 34th America’s Cup in 2013. Get a good look at the 161-year old Trophy itself—the oldest trophy still being contested in international sport. And at the AC72 boat display, view a model of the largest wingsail ever built. Oracle WebCenter Customer Appreciation ReceptionTuesday, October 2, 6:30 p.m.—9:30 p.m.The Palace Hotel, Rallston BallroomThose Oracle WebCenter customers who’ve RSVP’d to attend the Oracle WebCenter Customer Appreciation Reception shouldn’t miss this private cocktail reception at one of San Francisco’s finest hotels. Sponsored by Oracle WebCenter partners Fishbowl Solutions, Fujitsu, Keste, Mythics, Redstone Content Solutions, TEAM Informatics, and TekStream, this evening will provide plenty of time to interact with other WebCenter customers, partners and employees over hors d'oeuvres and cocktails. Oracle Appreciation Event – Sponsored by CSC, Fujitsu and IntelWednesday, October 3, 7:30 p.m.—1:00 a.m.Treasure Island, San Francisco On Wednesday night October 3, Treasure Island will be engineered to rock as the Oracle Appreciation Event gets revved up and attendees get rolling. As always at the Oracle Appreciation Event, there will be unlimited refreshments, fun and games, the most awesome views of San Francisco from just about anywhere, and top notch entertainment.  Past performers read like a veritable who’s who of the rock and roll elite. Join us—it's our way of saying thanks to you for supporting Oracle and our flagship conference. Complimentary shuttle service to and from Treasure Island will be provided, so all you have to worry about is having a rocking night of your own. Oracle OpenWorld Music FestivalSeptember 30-October 4, Check schedule for venues and times.Oracle presents the first annual Oracle OpenWorld Musical Festival, featuring some of today’s breakthrough musicians from around the country and the world including Macy Gray, Joss Stone, Jimmy Cliff and The Hives. It’s five nights of back-to-back performances in the heart of San Francisco. Registered Oracle conference attendees get free admission, so remember your badge when you head to a show. With limited space at some venues, these concerts are first-come, first-served. So mark your calendars and get ready for the music to begin. See you there!I hope this give you an idea of the many opportunities to socialize and interact with the Oracle community at OpenWorld, and if you’re a music lover like me, you’re in for a special treat as we debut our first annual Oracle OpenWorld Music Festival.  Check out the links below for more information on these events and the many featured performers: Reflections from the Young Prisms A Brief Soul Session with Joss Stone Mixing It Up with Blues Mix Red Meat’s Music is Rare and Well Done The English Beat’s Dave Wakeling Gets Philosophical Top Ten Reasons to Attend the Oracle Appreciation Event There’s Magic in the Air, There’ll Be Music Everywhere Looking forward to seeing you at OpenWorld!

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• Siemens AG, Sector Healthcare, Increases Transparency and Improves Customer Loyalty with Web Portal Solution

  - by Kellsey Ruppel

  Siemens AG, Sector Healthcare, Increases Transparency and Improves Customer Loyalty with Web Portal Solution CUSTOMER AND PARTNER INFORMATION Customer Name – Siemens AG, Sector Healthcare Customer Revenue – 73,515 Billion Euro (2011, Siemens AG total) Customer Quote – “The realization of our complex requirements within a very short amount of time was enabled through the competent implementation partner Sapient, who fully used the  very broad scope of standard functionality provided in the Oracle WebCenter Portal, and the management of customer services, who continuously supported the project setup. ” – Joerg Modlmayr, Project Manager, Healthcare Customer Service Portal, Siemens AG The Siemens Healthcare Sector is one of the world's largest suppliers to the healthcare industry and a trendsetter in medical imaging, laboratory diagnostics, medical information technology and hearing aids. Siemens offers its customers products and solutions for the entire range of patient care from a single source – from prevention and early detection to diagnosis, and on to treatment and aftercare. By optimizing clinical workflows for the most common diseases, Siemens also makes healthcare faster, better and more cost-effective. To ensure greater transparency, increased efficiency, higher user acceptance, and additional services, Siemens AG, Sector Healthcare, replaced several existing legacy portal solutions that could not meet the company’s future needs with Oracle WebCenter Portal. Various existing portal solutions that cannot meet future demands will be successively replaced by the new central service portal, which will also allow for the efficient and intuitive implementation of new service concepts.  With Oracle, doctors and hospitals using Siemens medical solutions now have access to a central information portal that provides important information and services at just the push of a button.  Customer Name – Siemens AG, Sector Healthcare Customer URL – www.siemens.com Customer Headquarters – Erlangen, Germany Industry – Industrial Manufacturing Employees – 360,000  Challenges – Replace disparate medical service portals to meet future demands and eliminate an  unnecessarily high level of administrative work caused by heterogeneous installations Ensure portals meet current user demands to improve user-acceptance rates and increase number of total users Enable changes and expansion through standard functionality to eliminate the need for reliance on IT and reduce administrative efforts and associated high costs Ensure efficient and intuitive implementation of new service concepts for all devices and systems Ensure hospitals and clinics to transparently monitor and measure services rendered for the various medical devices and systems  Increase electronic interaction and expand services to achieve a higher level of customer loyalty Solution –  Deployed Oracle WebCenter Portal to ensure greater transparency, and as a result, a higher level of customer loyalty  Provided a centralized platform for doctors and hospitals using Siemens’ medical technology solutions that provides important information and services at the push of a button Reduced significantly the administrative workload by centralizing the solution in the new customer service portal Secured positive feedback from customers involved in the pilot program developed by design experts from Oracle partner Sapient. The interfaces were created with customer needs in mind. The first survey taken shortly after implementation came back with 2.4 points on a scale of 0-3 in the category “customer service portal intuitiveness level” Met all requirements including alignment with the Siemens Style Guide without extensive programming Implemented additional services via the portal such as benchmarking options to ensure the optimal use of the Customer Device Park Provided option for documentation of all services rendered in conjunction with the medical technology systems to ensure that the value of the services are transparent for the decision makers in the hospitals  Saved and stored all machine data from approximately 100,000 remote systems in the central service and information platform Provided the option to register errors online and follow the call status in real-time on the portal Made  available at the push of a button all information on the medical technology devices used in hospitals or clinics—from security checks and maintenance activities to current device statuses Provided PDF format Service Performance Reports that summarize information from periods of time ranging from previous weeks up to one year, meeting medical product law requirements  Why Oracle – Siemens AG favored Oracle for many reasons, however, the company ultimately decided to go with Oracle due to the enormous range of functionality the solutions offered for the healthcare sector.“We are not programmers; we are service providers in the medical technology segment and focus on the contents of the portal. All the functionality necessary for internet-based customer interaction is already standard in Oracle WebCenter Portal, which is a huge plus for us. Having Oracle as our technology partner ensures that the product will continually evolve, providing a strong technology platform for our customer service portal well into the future,” said Joerg Modlmayr project manager, Healthcare Customer Service Portal, Siemens AG. Partner Involvement – Siemens AG selected Oracle Partner Sapient because the company offered a service portfolio that perfectly met Siemens’ requirements and had a wealth of experience implementing Oracle WebCenter Portal. Additionally, Sapient had designers with a very high level of expertise in usability—an aspect that Siemens considered to be of vast importance for the project.  “The Sapient team completely met all our expectations. Our tightly timed project was completed on schedule, and the positive feedback from our users proves that we set the right measures in terms of usability—all thanks to the folks at Sapient,” Modlmayr said.  Partner Name – Sapient GmbH Deutschland Partner URL – www.sapient.com

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• Second Day of Data Integration Track at OpenWorld 2012

  - by Doug Reid

  0 false 18 pt 18 pt 0 0 false false false /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} Our second day at OpenWorld and the Data Integration Team was very active with customer meetings, product updates, product demonstrations, sessions, plus much more.  If the volume of traffic by our demo pods is any indicator, this is a record year for attendance at OpenWorld.  The DIS team have had tremendous number of people stop by our demo pods to learn about the latest product releases or to speak to one of our product managers.    For Oracle GoldenGate, there has been a great deal of interest in Integrated Capture and the  Oracle GoldenGate Monitor plug-in for Enterprise Manager.  Our customer panels this year have been very well attended and on Tuesday we held the “Real World Operational Reporting with Oracle GoldenGate Customer Panel”. On this panel this year we had Michael Wells from Raymond James, Joy Mathew and Venki Govindarajan from Comcast, and Serkan Karatas from Turk Telekom. Our panelists have a great mix of experiences and all are passionate about using Oracle Data Integration products to solve very complex use cases. Each panelist was given a ten minute to overview their use of our product, followed by a barrage of questions from the audience. Michael Wells spoke about using Oracle GoldenGate for heterogeneous real time replication from HP (Tandem) NonStop to SQL Server and emphasized the need for using standard naming conventions for when customers configure GoldenGate, as the practices is immensely helpful when debugging a problem. Joy Mathew and Venkat Govindarajan from Comcast described how they have used GoldenGate for over a decade and their experiences of using the product for replicating data from HP nonstop to Terdata. Serkan Karatas from Turk Telekom dove into using Oracle GoldenGate and the value of archiving data in extremely large databases, which in Turk Telekoms case resulted in a 1 month ROI for the entire project. Thanks again to our panelist and audience participants for making the session interactive and informative.  For Wednesday we have a number of sessions available to attendees plus two hands-on labs, which I have listed below.   If you are unable to attend our hands-on lab for Oracle GoldenGate Veridata, it is available online at youtube.com. Sessions  11:45 AM - 12:45 PM Best Practices for High Availability with Oracle GoldenGate on Oracle Exadata -Moscone South - 102 1:15 PM - 2:15 PM Customer Perspectives: Oracle Data Integrator -Marriott Marquis - Golden Gate C3 Oracle GoldenGate Case Study: Real-Time Operational Reporting Deployment at Oracle -Moscone West - 2003 Data Preparation and Ongoing Governance with the Oracle Enterprise Data Quality Platform -Moscone West - 3000 3:30 PM - 4:30 PM Best Practices for Conflict Detection and Resolution in Oracle GoldenGate for Active/Active -Moscone West - 3000 5:00 PM - 6:00 PM Tuning and Troubleshooting Oracle GoldenGate on Oracle Database -Moscone South - 102 0 false 18 pt 18 pt 0 0 false false false /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} Hands-on Labs 10:15 AM - 11:15 AM Introduction to Oracle GoldenGate Veridata Marriott Marquis - Salon 1/2 11:45 AM - 12:45 PM Oracle Data Integrator and Oracle SOA Suite: Hands-on Lab -Marriott Marquis - Salon 1/2 If you are at OpenWorld please join us in these sessions. For a full review of data integration track at OpenWorld please see our Focus-On Document.

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• What to "CRM" in San Francisco? CRM Highlights for OpenWorld '12

  - by Tony Berk

  There is plenty to SEE for CRM during OpenWorld in San Francisco, September 30 - October 4! As I mentioned in my earlier post about some of the keynote sessions, Is There a Cloud Over OpenWorld?, I'm going try to highlight some key sessions to help you find the best sessions for you. Interested to find out where Oracle CRM products are headed, then find your "roadmap" session. Here are some of the sessions in the CRM Track that you might want to consider attending for products you currently own or might consider for the future. I think you'll agree, there is quite a bit of investment going on across Oracle CRM. Please use OpenWorld Schedule Builder or check the OpenWorld Content Catalog for all of the session details and any time or location changes. Tip: Pre-enrolled session registrants via Schedule Builder are allowed into the session rooms before anyone else, so Schedule Builder will guarantee you a seat. Many of the sessions below will likely be at capacity. General Session: Oracle Fusion CRM—Improving Sales Effectiveness, Efficiency, and Ease of Use (Session ID: GEN9674) - Oct 2, 11:45 AM - 12:45 PM. Anthony Lye, Senior VP, Oracle leads this general session focused on Oracle Fusion CRM. Oracle Fusion CRM optimizes territories, combines quota management and incentive compensation, integrates sales and marketing, and cleanses and enriches data—all within a single application platform. Oracle Fusion can be configured, changed, and extended at runtime by end users, business managers, IT, and developers. Oracle Fusion CRM can be used from the Web, from a smartphone, from Microsoft Outlook, or from an iPad. Deloitte, sponsor of the CRM Track, will also present key concepts on CRM implementations. Oracle Fusion Customer Relationship Management: Overview/Strategy/Customer Experiences/Roadmap (CON9407) - Oct 1, 3:15PM - 4:15PM. In this session, learn how Oracle Fusion CRM enables companies to create better sales plans, generate more quality leads, and achieve higher win rates and find out why customers are adopting Oracle Fusion CRM. Gain a deeper understanding of the unique capabilities only Oracle Fusion CRM provides, and learn how Oracle’s commitment to CRM innovation is driving a wide range of future enhancements. Oracle RightNow CX Cloud Service Vision and Roadmap (CON9764) - Oct 1, 10:45 AM - 11:45 AM. Oracle RightNow CX Cloud Service combines Web, social, and contact center experiences for a unified, cross-channel service solution in the cloud, enabling organizations to increase sales and adoption, build trust, strengthen relationships, and reduce costs and effort. Come to this session to hear from Oracle experts about where the product is going and how Oracle is committed to accelerating the pace of innovation and value to its customers. Siebel CRM Overview, Strategy, and Roadmap (CON9700) - Oct 1, 12:15PM - 1:15PM. The world’s most complete CRM solution, Oracle’s Siebel CRM helps organizations differentiate their businesses. Come to this session to learn about the Siebel product roadmap and how Oracle is committed to accelerating the pace of innovation and value for its customers on this platform. Additionally, the session covers how Siebel customers can leverage many Oracle assets such as Oracle WebCenter Sites; InQuira, RightNow, and ATG/Endeca applications, and Oracle Policy Automation in conjunction with their current Siebel investments. Oracle Fusion Social CRM Strategy and Roadmap: Future of Collaboration and Social Engagement (CON9750) - Oct 4, 11:15 AM - 12:15 PM. Social is changing the customer experience! Come find out how Oracle can help you know your customers better, encourage brand affinity, and improve collaboration within your ecosystem. This session reviews Oracle’s social media solution and shows how you can discover hidden insights buried in your enterprise and social data. Also learn how Oracle Social Network revolutionizes how enterprise users work, collaborate, and share to achieve successful outcomes. Oracle CRM On Demand Strategy and Roadmap (CON9727) - Oct 1, 10:45AM - 11:45AM. Oracle CRM On Demand is a powerful cloud-based customer relationship management solution. Come to this session to learn directly from Oracle experts about future product plans and hear how Oracle is committed to accelerating the pace of innovation and value to its customers. Knowledge Management Roadmap and Strategy (CON9776) - Oct 1, 12:15PM - 1:15PM. Learn how to harness the knowledge created as a natural byproduct of day-to-day interactions to lower costs and improve customer experience by delivering the right answer at the right time across channels. This session includes an overview of Oracle’s product roadmap and vision for knowledge management for both the Oracle RightNow and Oracle Knowledge (formerly InQuira) product families. Oracle Policy Automation Roadmap: Supercharging the Customer Experience (CON9655) - Oct 1, 12:15PM - 1:15PM. Oracle Policy Automation delivers rapid customer value by streamlining the capture, analysis, and deployment of policies across every facet of the customer experience. This session discusses recent Oracle Policy Automation enhancements for policy analytics; the latest Oracle Policy Automation Connector for Siebel; and planned new capabilities, including availability with the Oracle RightNow product line. There is much more, so stay tuned for more highlights or check out the Content Catalog and search for your areas of interest. Which session are you most interested in? Make your suggestions! But no voting for Pearl Jam or Kings of Leon. Those are after hours! 

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