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• Would Apple be able to tell if I'm running Mac OS inside a VM?

  - by Thomas Havlik

  Just as the question/title says. I understand that running Mac OS inside of a VM is against the EULA for the consumer version (but not the server, which is much more expensive!) If I were to purchase a legal copy of Mac OS, and install it to a VM, then register as an Apple Developer, would they shut me out? Is there a way they can tell the difference between emulated hardware and Apple computers? I'm slightly unfamiliar with how all of Apple's software works. Windows goes through this "genuine" test whenever installing service packs, but I don't know if Mac goes through the same trouble. Many thanks, -Tom

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• Slides for Upgrade Workshops in Athens and Istanbul

  - by Mike Dietrich

  I would like to say THANK YOU to everybody who attended yesterday and today to the Upgrade Workshop in Athens and Istanbul. With all the sunny weather outside I'd suppose there are better options then listening to a guy talking the whole day about databases and how to upgrade them - so I really appreciate that everybody stayed so long. And it had 41°C yesterday in Athens ... wow!! You'll be able to download the slides from: http://apex.oracle.com/folien Please use the keyword (Schluesselwort): upgrade112 Hope to see you again soon - thanks again!

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• Use first or last free IP for the default gateway?

  - by Thomas

  Please assume a simple LAN on 192.168.100.0/24. Would you configure the default router on 192.168.100.1 or 192.168.100.254 and why? Thanks

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• Brazil is Hot for Social Media

  - by Mike Stiles

  Today’s guest blog is from Oracle SVP Product Development Reggie Bradford, fresh off a visit to Sao Paulo, Brazil where he spoke at the Dachis Social Business Summit and spent some time getting a personal taste for the astonishing growth of social in Brazil, both in terms of usage and engagement. I knew it was big, but I now have an all-new appreciation for why the Wall Street Journal branded Brazil the “social media capital of the universe.” Brazil has the world’s 5th largest economy, an expanding middle class, an active younger demo market, a connected & outgoing culture, and an ongoing embrace of the social media platforms. According to comScore's 2012 Brazil Digital Future in Focus report, 97% are using social media, and that’s not even taking mobile-only users into account. There were 65 million Facebook users in 2012, spending an average 535 minutes there, up 208%. It’s one of Twitter’s fastest growing markets and the 2nd biggest market for YouTube. Instagram usage has grown over 300% since last year. That by itself is exciting, but look at the opportunity for social marketing brands. 74% of Brazilian social users follow brands on Facebook, and 59% have praised a company on either Twitter or Facebook. A 2011 Oh! Panel study found 81% of social networkers there used social to research new products and 75% went there looking for discounts. B2C eCommerce sales in Brazil is projected to hit $26.9 billion by 2015. I bet I’m not the only one who sees great things ahead, and I was fortunate enough give a keynote ABRADI, an association of leading digital agencies in Brazil with 53 execs from 35 agencies attending. I was also afforded the opportunity to give my impressions of what’s going on in Brazil to Jornal Propoganda & Marketing, one of the most popular publications in Latin America for marketers. I conveyed that especially in an environment like Brazil, where social users are so willing to connect and engage brands, marketers need to back away from the heavy-handed, one-way messaging of old school advertising and move toward genuine relationships and trust-building. To aide in this, organizational and operation changes must be embraced inside the enterprise. We've talked often about the new, tighter partnership forming between the CIO and CMO. If this partnership is not encouraged, fostered and resourced, the increasing amount of time consumers spend on mobile and digital, and the efficiencies and integrations offered by cloud-based software cannot be exploited. These are the kinds of changes that can yield social data that, when combined with enterprise data, helps you come to know your social audiences intimately and predict their needs. Consumers are always connected and need your brand to be accessible at any time, be it for information or customer service. And, of course, all of this is happening quite publicly. The holistic, socially-enable enterprise connects social to customer service systems and all other customer touch points, facilitating the kind of immediate, real-time, gratifying response customers are coming to expect. Social users in Brazil are highly active and clearly willing to meet us as brands more than halfway. Empowering yourself with a social management technology platform will have you set up to maximize this booming social market…from listening & monitoring to engagement to analytics to workflow & automation to globalization & language support. Brands, it’s time to be as social as the great people of Brazil are. Obrigado! @reggiebradfordPhoto: Gualberto107, freedigitalphotos.net

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• Bringing in New Architecture During Maintenance on Legacy Systems

  - by Mike L.

  I have been tasked with adding some new features to a legacy ASP.NET MVC2 project. The codebase is a disaster and I want to write these new features with some thought behind the implementation and not just throw these new features into the mess. I would like to introduce things like dependency injection and the orchestrator pattern; just to the code that I am going to write. I don't have enough time to try to refactor the entire system. Is it OK to not be consistent with the rest of the codebase and add new features following different design principles? Should I not introduce new patterns and just get the features implemented? I feel like it might be confusing to the next person to see parts of the system using a design that other parts are not following.

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• Windows 7 Slow Searching

  - by Guy Thomas

  I have a new Windows 7 machine with twice as much RAM and a faster processor than my old Windows Server 2008 R2 Machine. I am disappointed that searching amongst my 10,000 image files takes twice as long on my new Windows 7 machine. Both machines have their own copy of these same files. In other respects e.g. opening my huge Outlook files, the new machine is faster. The Windows Search Service has started. And I set indexing on the image folder about 3 days ago. Any ideas why I suffer from this poor index / search experience? Other than adding / removing folders, is there anything I can do to tweak indexing?

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• Background process text appears in terminal vim

  - by Jezen Thomas

  First time poster, long time lurker, searched, couldn’t find etc, etc. I’m running vim in tmux, in iTerm2. I’m running a server with Grunt.js, which I have running in the background, out of my way. I start my grunt server in the background like this: grunt server & Grunt also watches a bunch of files, and runs some tasks when any of the watched files have been written to. The problem is, when I am in vim and I write a file, the output from grunt starts rendering in vim! Here are some screenshots to illustrate the problem: Before writing the file: And after writing the file: What have I tried? I’ve tried running a ‘stock’ vim by starting with this: vim -u NONE …But the problem remains. This suggests to me that the problem is not with my .vimrc. Perhaps it’s an issue with iTerm2, I don’t know. Help.

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• Empty sshd_config file

  - by Thomas

  I run a Centos 5 server with a LAMP stack. I was told this morning that the server was down not serving web content. I then tried to restart httpd but it failed due to another process was listening on port 443. I checked what process was running on 443 using netstat and it was sshd. I then checked the sshd_config file to check the ports that sshd was running on but the sshd_config file was completely blank. I than ran chkrootkit and it flagged not suspicions. What could of caused the sshd_config file to be blank, and sshd service to be restarted? I would really value your thoughts. All the best.

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• Failure to Boot Windows 7 after Ubuntu install

  - by Mike

  My computer is a (brand new) PC notebook, without a CD drive running Windows 7. I followed this page to install from USB: https://help.ubuntu.com/community/Installation/FromUSBStickQuick The installation went well and i am using Ubuntu now (v. 12.04 i believe) I want to be able to dual boot Ubuntu and Win7 The problem is that the disc partitioning during the Linux install caused a problem with Windows, caused some problem with windows, and windows can no longer boot when i choose it at the GNU GRUB screen. When i restart my computer i can successfully boot Linux, but not Windows 7. At the GRUB screen - if i run Win7 normally, it freezes, shows a blue screen, and returns back to GRUB - if i run Win7 recovery, i dont know how to access the files that i need in order to run windows again, so nothing helpful happens. Can you please tell me what i would need to do(or link a guide) in order to run Windows again. (Windows and Linux is preferable, but if thats impossible going back to only Windows will help too) Im guessing the easiest thing to do is just to reinstall both OS, or is there anyway to undo the partition i made during the install? Thanks

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• Business Analytics Oracle Partner Advisory Council 2013

  - by Mike.Hallett(at)Oracle-BI&EPM

  72 544x376 WHEN: Friday the 20th of September 2013 (just before OpenWorld) Register by: 1st of August 2013 WHERE: Sofitel San Francisco Bay 223 Twin Dolphin Drive, 94065 REDWOOD CITY, CA, USA Don’t miss this once a year opportunity to meet and drive a closer engagement with Oracle’s global Product Management Team: Oracle global Product Management will host this workshop. Target group: ACE Directors, Lead Consultants and key architects from our partners Topics: Product Development Roadmap, Partner project experience, your feedback, Q&A session For any inquiries please contact [email protected] As part of registering for the event, please note that you will need to complete the BI / EPM PAC-survey. Thank you for taking the time to provide this, your valuable input. The PAC (one for BI, and a separate track for Hyperion) is free of charge, but is only for OPN Specialised member partners, and is subject to availability. (Please do not attend unless you have received a confirmation from Oracle to do so.) Registration Link Coming Soon We do hope you will be able to join us - and I look forward to welcoming you in San Francisco. Normal 0 false false false EN-GB X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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• Using Linux as guest on vmware and sharing connection with windows vista

  - by mike

  I been trying for weeks with vmwware player, now d/l vmwware work station 7, Have a laptop with one built in modem and a usb modem I bought, It works great switching it over from host to use in ubuntu to connect to the net, now when I use that modem from the host to connect online I have no trouble getting ubuntu to share the internet connection, But tried with NAT bridge host and all to get it to work from ubuntu to share the internet connection to windows vista, the host, I know it should work if it works the other way around, I tried setting up my wlan0 eht0 and eth1 to the correct IP can get both systems to notice each other by name and ip, but cant get them to share the connection from guest to host, I've tried iptables and all as well, Can someone please help me out with this? I am sure It is something something I'm over looking, Thanks in advance

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• Strange resizing of partition after reinstalling Ubuntu 14.04 64bit

  - by Mike

  I started with Windows 7 on 120GB SSD and Ubuntu 14.04 32bit installed on 60GB partition on separate 1TB HDD. I just did a fresh reinstall of 14.04 64bit on the 1TB HDD. In the installation set up process, I selected the second choice of "deleting Ubuntu 14.04 and all it's files,documents, photos etc and reinstalling" to what I figured would reinstall the 64bit OS on the already existing 60GB allocated partition. Instead, it reinstalled Ubuntu as 43.5 GB and created a separate 15.8 partition. So now it reads that my disk space for Ubuntu ( in settingsdetails) is 43.5GB (instead of the previous 60GB that my old 32bit had) The upside is I can now access my 1TB HDD from my toolbar(and all the files located on it) Before, I could only access that through Windows (I can also access the SSD too, but that was always the case) Both drives are mounted now. My initial reaction was to go into Windows 7 disk management delete the strange/new 15gb partitionextend the 43.5 to the unallocated space. But I'm not sure if this is necessary or would even work. My question is why did it create a 15gb partition shrinking my ubuntu disk space, and is it useful? I don't want wasted space, so before I go through all my set up of Ubuntu, should I change this. At this time my HDD reads as 43.5 partiton, 15.8 partition, and 874GB exfat32 (939GB total)

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• SearchServer2008Express Search Webservice

  - by Mike Koerner

  I was working on calling the Search Server 2008 Express search webservice from Powershell.  I kept getting <ResponsePacket xmlns="urn:Microsoft.Search.Response"><Response domain=""><Status>ERROR_NO_RESPONSE</Status><DebugErrorMessage>The search request was unable to connect to the Search Service.</DebugErrorMessage></Response></ResponsePacket>I checked the user authorization, the webservice search status, even the WSDL.  Turns out the URL for the SearchServer2008 search webservice was incorrect.  I was calling $URI= "http://ss2008/_vti_bin/spsearch.asmx?WSDL"and it should have been$URI= "http://ss2008/_vti_bin/search.asmx?WSDL"Here is my sample powershell script:# WSS Documentation http://msdn.microsoft.com/en-us/library/bb862916.aspx$error.clear()#Bad SearchServer2008Express Search URL $URI= "http://ss2008/_vti_bin/spsearch.asmx?WSDL"#Good SearchServer2008Express Search URL $URI= "http://ss2008/_vti_bin/search.asmx?WSDL"$search = New-WebServiceProxy -uri $URI -namespace WSS -class Search -UseDefaultCredential $queryXml = "<QueryPacket Revision='1000'>  <Query >    <SupportedFormats>      <Format revision='1'>urn:Microsoft.Search.Response.Document.Document</Format>    </SupportedFormats>    <Context>      <QueryText language='en-US' type='MSSQLFT'>SELECT Title, Path, Description, Write, Rank, Size FROM Scope() WHERE CONTAINS('Microsoft')</QueryText>      <!--<QueryText language='en-US' type='TEXT'>Microsoft</QueryText> -->    </Context>  </Query></QueryPacket>" $statusResponse = $search.Status()write-host '$statusResponse:'  $statusResponse $GetPortalSearchInfo = $search.GetPortalSearchInfo()write-host '$GetPortalSearchInfo:'  $GetPortalSearchInfo $queryResult = $search.Query($queryXml)write-host '$queryResult:'  $queryResult

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• ATI Radeon HD with Catalyst driver stuck mirroring screens

  - by Mike Axiak

  In 11.10 I replaced my aging Nvidia card with a new Radeon HD 6970 card. The single card has two DVI output ports which I've connected to two monitors. I installed Catalyst version 11.9 and I cannot get multiple monitors set up the way I want. I tried: $ sudo amdcccle and setting the mode to single desktop multiple monitors and whenever I do that Unity crashes and I get back to the login screen. Nothing shows up in the Xorg.*.log files for me to post here. There's only one card so I don't think xinerama would be any help here. Anyone have any ideas? EDIT: Here's my xorg.conf file: Section "ServerLayout" Identifier "aticonfig Layout" Screen 0 "aticonfig-Screen[0]-0" 0 0 EndSection Section "Module" EndSection Section "Monitor" Identifier "aticonfig-Monitor[0]-0" Option "VendorName" "ATI Proprietary Driver" Option "ModelName" "Generic Autodetecting Monitor" Option "DPMS" "true" EndSection Section "Monitor" Identifier "0-DFP3" Option "VendorName" "ATI Proprietary Driver" Option "ModelName" "Generic Autodetecting Monitor" Option "DPMS" "true" Option "PreferredMode" "1280x1024" Option "TargetRefresh" "60" Option "Position" "0 0" Option "Rotate" "normal" Option "Disable" "false" EndSection Section "Monitor" Identifier "0-CRT1" Option "VendorName" "ATI Proprietary Driver" Option "ModelName" "Generic Autodetecting Monitor" Option "DPMS" "true" Option "PreferredMode" "1280x1024" Option "TargetRefresh" "75" Option "Position" "0 0" Option "Rotate" "normal" Option "Disable" "false" EndSection Section "Device" Identifier "aticonfig-Device[0]-0" Driver "fglrx" Option "Monitor-DFP3" "0-DFP3" Option "Monitor-CRT1" "0-CRT1" BusID "PCI:5:0:0" EndSection Section "Device" Identifier "amdcccle-Device[5]-1" Driver "fglrx" Option "Monitor-DFP3" "0-DFP3" BusID "PCI:5:0:0" Screen 1 EndSection Section "Screen" Identifier "aticonfig-Screen[0]-0" Device "aticonfig-Device[0]-0" DefaultDepth 24 SubSection "Display" EndSubSection EndSection Section "Screen" Identifier "amdcccle-Screen[5]-1" Device "amdcccle-Device[5]-1" DefaultDepth 24 SubSection "Display" Viewport 0 0 Depth 24 EndSubSection EndSection

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• "A", "an", and "the" in method and function names: What's your take?

  - by Mike Spross

  I'm sure many of us have seen method names like this at one point or another: UploadTheFileToTheServerPlease CreateATemporaryFile WriteTheRecordToTheDatabase ResetTheSystemClock That is, method names that are also grammatically-correct English sentences, and include extra words purely to make them read like prose. Personally, I'm not a huge fan of such "literal" method names, and prefer to be succint, while still being as clear as possible. To me, words like "a", "an", and "the" just look plain awkward in method names, and it makes method names needlessly long without really adding anything useful. I would prefer the following method names for the previous examples: UploadFileToServer CreateTemporaryFile WriteOutRecord ResetSystemClock In my experience, this is far more common than the other approach of writing out the lengthier names, but I have seen both styles and was curious to see what other people's thoughts were on these two approaches. So, are you in the "method names that read like prose" camp or the "method names that say what I mean but read out loud like a bad foreign-language-to-English translation" camp?

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• How to use rel=canonical with Sitecore aliases?

  - by Mike G

  I have inherited a Sitecore architecture that is a mess from an SEO duplicate content POV. There are multiple aliases that have been created (and indexed by the search engines) for many of the 2nd tier pages of the site. Due to server issues, I am not able to 301 redirect these duped pages, so I would like to use the rel=canonical tag in an attempt to try and get Google/Bing to recognize the correct pages I would like to appear in the index. I have blocked the most extraneous duped pages with a robots.txt file, however, since Google/Bing have already spidered many of the duped pages, I need to keep them accessible to the spiders, BUT removed from the index. The catch is, since the duped pages are aliases (and don't really physically exist in Sitecore that I can find), I am not sure how to go about using rel=canonical - or if I even can in this situation..?

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• BI&EPM Partner Training and Specialisation Update

  - by Mike.Hallett(at)Oracle-BI&EPM

  1.     Just a reminder for you to take the New Version OBI11g Exams to update your OPN Specialisation @ OPN Exam for OBI Suite 11g is Now LIVE 2.     Check for places on free / subsidised Partner specific Bootcamps which are being run in several countries (and you can always fly there... it is still lower cost than alternatives !) : a.     Exalytics OBI11g Partner Training 3-day hands-on Workshops b.     EPM Planning (Hyperion) V11.1.2 Implementation Hands-On Boot-camp c.     Endeca Information Discovery 3-Day Hands-on Training Boot-Camp 3.     Other Partner Events a.     Frankfurt, Dreieich, November 15: Oracle Endeca Information Discovery b.     Utrecht, November 14: Oracle Bi Test Drives c.     Vilvoorde, November 16: Oracle Bi Test Drives d.     London, November 20: Delivering Insight Across Your Business - Oracle Business Intelligence Workshop e.     Milano, November 13: Oracle Drive Better Business Outcomes with Big Data and Analytics You can also selectively filter search for courses via the Partner Events Calendar @ http://events.oracle.com/search/search?group=Events&keyword=OPN+Only Otherwise, it is worth checking the Oracle Partner Enablement BLOG for any BI / EPM news, especially the sub-Blogs on the right for each country.  And there are many Self-Paced Tutorials for BI&EPM Partners available on demand at any time There is also a monthly Partner Enablement Update (PDF) to find out the latest partner training on Oracle's new products and new releases.

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• Partner BI Applications 4-Day Hands-on Training Workshop

  - by Mike.Hallett(at)Oracle-BI&EPM

  Normal 0 false false false EN-GB X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-fareast-language:EN-US;} 12th - 15th February 2012, Oracle Reading (UK) - REGISTER NOW This training will provide attendees with an in-depth working understanding of the architecture, the technical and the functional content of the Oracle Business Intelligence Applications, whilst also providing an understanding of their installation, configuration and extension. The course will cover the following topics: Overview of Oracle Business Intelligence Applications Oracle BI Applications Fundamentals and Features Configuring BI Applications for Oracle E-Business Suite Understanding BI Applications Architecture Fundamentals of BI Applications Security Prerequisites - This training is only for OPN member Partners. Good understanding of basic data warehousing concepts Hands on experience in Oracle Business Intelligence Enterprise Edition Hands on experience in Informatica Good understanding of any of the following Oracle EBS modules: General Ledger, Accounts Receivables, Accounts Payables Some understanding of  Oracle BI Applications is required (See Sales & Technical Tutorials for OBI, BI-Apps and Hyperion EPM)  Please note that attendees are required to bring a laptop. Laptop 4GB RAM-Recognized by Windows 64 bits 80GB free space in Hard drive or External Device CPU Core 2 Duo or Higher Operating System Requirements Windows 7, Windows XP, Windows 2003 NOT ALLOWED with Windows Vista An Administrator User

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• Solaris x86: Non working keys on keyboard (<, >, #, |)

  - by Thomas

  Hello everyone, I have a new installation of Solaris 10 10/09 on x86 hardware. The attached keyboard has a normal German layout. The system is configured accordingly by 'kbd -s'. The generic keys (letter, number, umlaut) work fine. Unfortunately some keys like <, , | or # do not. They produce no output on the text console at all. I tried PS/2 and USB keyboards. I cannot test it under X11 as it is currently not working. Thanks.

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• Why can't I reconnect to my Philips SHB9000 bluetooth headset?

  - by Thomas Eyde

  When I connected my Philips SHB9000 bluetooth to my Windows 7 (64 bit) for the very first time, it worked well. I had to manually change the default playback device, but otherwise it worked. Then, when I start up my computer from standby, it's nearly random when I can reconnect or not. My last option is to remove the bluetooth device and reconnect it. But now, even that doesn't work. The sad thing is, this used to work better on Windows 7 beta. Windows Update has a new driver which fails to install. Searching for this driver yields nothing. I thought all vendors had an official site for their drivers? Well, Philips seems to have none. If there is no answer to this problem, my advice is to NOT buy this headset. It's good looking, the sound is nice, but what need do we have from that if we can't use the bloody device?

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• Is Microsoft Prism alive and active?

  - by Mike

  I've been doing a lot of reading these last two days on Microsoft Prism, but the thing I'm still not very sure of is what does the future look like for it? I know that version 4.1 was just released a few months ago, but besides Microsoft's own documentation, I haven't found many blog posts written in the last year on the subject, most of what I find is 2009-2010. It definitely looks interesting but the learning curve seems to be a bit steep and I wouldn't want to embark if it's going to become obsolete in the near future. Anyone has any insight on this?

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• Switch to https

  - by Mike

  I'm looking to use an .htaccess file to use mod_rewrite to switch the protocol from http:// to https:// when someone hits my website. For instance, once someone goes to: http://www.mywebsite.com/ I'd like the browser to switch to: http*s*://www.mywebsite.com/ The same goes for the http://mywebsite.com/ - https://mywebsite.com This is the following code I've been using and I've experienced some odd things so if anyone could provide me with information if this is the right way to do it, or if you have a better way, please provide it. Thanks in advance. RewriteEngine On RewriteCond %{SERVER_PORT} !=443 RewriteRule ^(.*)$ https://www.ebaillv.com/$1 [R=301,L]

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• How to fire a bullet in a specific direction?

  - by Mike

  I am developing an Android game. I have problem with bullet firing. It's a space ship that has to fire bullets but right now it's firing in a random direction. I have to fire a bullet to the enemy from the only one point on the nose of the ship. Right now the bullets fire sometimes from the tailpart or other. So that's a problem. How do I give a bullet direction and how to fire it from only the head of my space ship?

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• Alert: It is No Longer 1982, So Why is CRM Still There?

  - by Mike Stiles

  Hot off the heels of Oracle’s recent LinkedIn integration announcement and Oracle Marketing Cloud Interact 2014, the Oracle Social Cloud is preparing for another big event, the CRM Evolution conference and exhibition in NYC. The role of social channels in customer engagement continues to grow, and social customer engagement will be a significant theme at the conference. According to Paul Greenberg, CRM Evolution Conference Chair, author, and Managing Principal at The 56 Group, social channels have become so pervasive that there is no longer a clear reason to make a distinction between “social CRM” and traditional CRM systems. Why not? Because social is a communication hub every bit as vital and used as the phone or email. What makes social different is that if you think of it as a phone, it’s a party line. That means customer interactions are far from secret, and social connections are listening in by the hundreds, hearing whether their friend is having a positive or negative experience with your brand. According to a Mention.com study, 76% of brand mentions are neutral, neither positive nor negative. These mentions fail to get much notice. So think what that means about the remaining 24% of mentions. They’re standing out, because a verdict, about you, is being rendered in them, usually with emotion. Suddenly, where the R of CRM has been lip service and somewhat expendable in the past, “relationship” takes on new meaning, seriousness, and urgency. Remarkably, legions of brands still approach CRM as if it were 1982. Today, brands must provide customer experiences the customer actually likes (how dare they expect such things). They must intimately know not only their customers, but each customer, because technology now makes personalized experiences possible. That’s why the Oracle Social Cloud has been so mission-oriented about seamlessly integrating social with sales, marketing and customer service interactions so the enterprise can have an actionable 360-degree view of the customer. It’s the key to that customer-centricity we hear so much about these days. If you’re attending CRM Evolution, Chris Moody, Director of Product Marketing for the Oracle Marketing Cloud, will show you how unified customer experiences and enhanced customer centricity will help you attract and keep ideal customers and brand advocates (“The Pursuit of Customer-Centricity” Aug 19 at 2:45p ET) And Meg Bear, Group Vice President for the Oracle Social Cloud, will sit on a panel talking about “terms of engagement” and the ways tech can now enhance your interactions with customers (Aug 20 at 10a ET). If you can’t be there, we’ll be doing our live-tweeting thing from the @oraclesocial handle, so make sure you’re a faithful follower. You’ll notice NOBODY is writing about the wisdom of “company-centricity.” Now is the time to bring your customer relationship management into the socially connected age. @mikestilesPhoto: Sue Pizarro, freeimages.com

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• BI&EPM in Focus Oct 2012

  - by Mike.Hallett(at)Oracle-BI&EPM

  Customers Iluka Resources Improves Business Insight into Mining Operations Through Significantly Faster, Customized Analyses Banco do Brasil Monitors Budgets in Real Time, Generates Financial Reports In Minutes Instead of Months General Dynamics Improves Budgeting and Planning and Accelerates Rate Changes by Using Integrated Enterprise Performance Management Suite Facebook achieves world-wide automation of financial close task tracking and management of account reconciliations with Oracle Hyperion Financial Close Management (link) Hess Consolidates Multiple SAP General Ledgers with Oracle Hyperion (link) Navistar Leads with Cutting Edge Hyperion Platform, Including HSF, HPCM (link)   Enterprise Performance Management Oct 10: Navistar Leverages DRM (Rolta Solutions) (link) Replay: Integrated Business Planning, Featuring Leggett & Platt (link)   Business Intelligence Report: From Overload to Impact: An Industry Scorecard on Big Data Business Challenges (link | press release) Oct 10: The Top Five Things You Should Know When Migrating from an Old BI Technology to Oracle Business Intelligence Enterprise Edition (perfomance architects) (link)

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