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  • Google and Semantic Search Engine Optimization (SEO)

    Semantic Search Engine Optimization is a new frontier for SEO experts who want to stay ahead of the Google curve in securing additional search engine rankings for their target search terms. 'Semantic SEO' is currently quite misunderstood in the SEO community. Once understood, the proper application of a Semantic SEO strategy for your web site (and for your clients) can pay big dividends in improving your on-page copy, page headings, anchor text and internal linking, and deliver increased site traffic for search engine queries containing alternate word meanings.

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  • Increase Your SEO Article ROI

    Submitting content to article websites remains one of the staple practices of SEO link building strategies but it is also one of the most neglected. It is often seen as a necessary evil because of the time it takes, the mundane nature of the task and because it very rarely generates direct traffic. Here are four ways in which you can increase what you get from your article writing strategy while minimising what you put in.

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  • Has a multi player graphic adventure* ever been made?

    - by Petruza
    By graphic adventure, I mean point & click LucasArts-type games. Those games have a mostly linear structure in nature, and usually don't offer as many variants as other games types like action, rpg, strategy, which makes this genre difficult to implement a multi-player feature. I'd like to know if there has been any attempts on doing such a thing, and if it would be viable, as players going offline or leaving a game in the middle would affect significantly the other players' game.

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  • Three new ADF Insider Essentials on YouTube Channel

    - by Grant Ronald
    I've uploaded three ADF Insider Essentials onto our YouTube channel. How to delete a node in a hierarchical tree component. Handing the OK and Cancel buttons in an af:dialog popup Strategy for implementing global buttons These are ADF Insider Essentials that we originally loaded on OTN but we can now upload larger files (each of these is about 20 minutes long).  More ADF Insider Essentials in the pipeline so watch this space!    

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  • Getting More Website Traffic From Google - How to Know Which Keywords Will Make You a Profit

    When it comes to making a profit with Google AdWords everyone knows that you need to make sure you are using the right keywords to make it happen. But the problem is that unless you have a proven strategy for finding the right keywords you are going to end up losing a lot of money and pick the wrong search terms. In this article I want to show you exactly how to find the right search terms so you can maximize your profits.

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  • How Google Will Rate Your Site

    Search Engine Optimisation should be a major part of any online businesses marketing strategy. The fact is that nowadays search engines are the first port of call for online shoppers and resultant businesses are forced to optimise to fit these engines.

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  • SEO Package Deals Make a Change From Flushing the Toilet on Your Business

    SEO package deals could save your business from being flushed away - almost literally. Rather than using SEO package deals, does your online marketing go a little like this: save up enough money to pay for an article service to create a whole batch of custom SEO articles, submitting them all across the web, then do nothing for weeks while you save up for the next assault? If so, then your article marketing strategy is what I tend to refer to as lavatorial.

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  • Fusion Human Capital Management - Enterprise Grade Software As a Service

    Tune into this conversation with Anand Subbaraman, Senior Director of Product Strategy for Fusion HCM and Technology, to learn how Oracle is delivering offer a complete HCM SaaS application with single-vendor accountability. Unlike other vendors, which rely on other partners to complete their solutions, Oracle Fusion HCM includes integrated modules for HR, Payroll, Benefits, Compensation, Performance, along with industry-firsts such as Workforce Predictions, Network at Work, and Talent Review - all available on the Cloud.

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  • Powerful Lessons in Data from the Presidential Election

    - by Christina McKeon
    Now that we’ve had a few days to recover from the U.S. presidential election, it’s a good time to take a step back from politics and look for the customer experience lessons that we can take away. The most powerful lesson is that when you know more about your base, you will have an advantage over your competition. That advantage will translate into you winning and your competition losing. Michael Scherer of TIME was given access to Obama’s data analysts two days before the election. His account is documented in Inside the Secret World of the Data Crunchers Who Helped Obama Win. What we learned from Scherer’s inside view is how well Obama’s team did in getting the right data, analyzing it, and acting on it. This data team recognized how critical it was to break down data silos within the campaign. As Scherer noted, they created “a single system that merged information from pollsters, fundraisers, field workers, consumer databases, and social-media and mobile contacts with the main Democratic voter files in the swing states.” The Obama analysis was so meticulous that they knew which celebrity and which type of celebrity event would help them maximize campaign contributions. With a single system, their data models became more precise. They determined which messages were more successful with specific demographic groups and that who made the calls mattered. Data analysis also led to many other changes in Obama’s campaign including a new ad buying strategy, using social media and applications to tap into supporters’ friends, and using new social news sites. While we did not have that same inside view into Romney’s campaign, much of the post-mortem coverage indicates that Romney’s team did not have the right analysis. As Peter Hamby of CNN wrote in Analysis: Why Romney Lost, “Romney officials had modeled an electorate that looked something like a mix of 2004 and 2008….” That historical data did not account for the changing demographics in the U.S. Does your organization approach data like the Obama or Romney team? Do you really know your base? How well can you predict what is going to happen in your business? If you haven’t already put together a strategy and plan to know more, this week’s civics lesson is a powerful reason to do it sooner rather than later. Your competitors are probably thinking the same thing that you are!

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  • Build One Way Links With Article Marketing

    Lots of web developers write web content as a strategy to build one way links with article marketing. In terms of link quality, one way links are the most valuable of all. They do not pose any control difficulties, they are built on quality, they do not require reciprocity and they boost up quality traffic. The possibility to build one way links with article marketing keeps lots of web developers focused and highly professional in terms of content quality.

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  • How Social Media Marketing and SEO Are Inter-Linked

    Today successful marketer is the one who leverages advantages from both SEO as well as Social Media Marketing (SMM). Social Media (SM) flourishes where people are, and marketers propel there only. Earlier SMM used to be a standalone strategy but with time it was realized that if it is united with marketing efforts it could generate even better results rather than working in isolation.

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  • How to Use Article Submissions For SEO and Free Traffic

    Are you looking for a strategy to pump your web site or business? If that is the case read on to learn a website promotion system that costs almost zip to implement. Article writing gives you a superb methodology of augmenting the PR (page rank) of your internet site. The sole cost to you is some time to pen short, educational articles that have worth to others.

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  • Social Networks & the Cloud

    - by kellsey.ruppel
    It’s no secret that millions of people are connected to the Internet. And it also probably doesn’t come as a surprise that a lot of those people are connected on social networking sites.  Social networks have become an excellent platform for sharing and communication that reflects real world relationships and they play a major part in the everyday lives of many people. Facebook, Twitter, Pinterest, LinkedIn, Google+ and hundreds of others have transformed the way we interact and communicate with one another. Social networks are becoming more than just an online gathering of friends. They are becoming a destination for ideation, e-commerce, and marketing. But it doesn’t just stop there. Some organizations are utilizing social networks internally, integrated with their business applications and processes and the possibility of social media and cloud integration is compelling. Forrester alone estimates enterprise cloud computing to grow to over $240 billion by 2020. It’s hard to find any current IT project today that is NOT considering cloud-based deployments. Security and quality of service concerns are no longer at the forefront; rather, it’s about focusing on the right mix of capabilities for the business. Cloud vs. On-Premise? Policies & governance models? Social in the cloud? Cloud’s increasing sophistication, security in applications, mobility, transaction processing and social capabilities make it an attractive way to manage information. And Oracle offers all of this through the Oracle Cloud and Oracle Social Network. Oracle Social Network is a secure private network that provides a broad range of social tools designed to capture and preserve information flowing between people, enterprise applications, and business processes. By connecting you with your most critical applications, Oracle Social Network provides contextual, real-time communication within and across enterprises. With Oracle Social Network, you and your teams have the tools you need to collaborate quickly and efficiently, while leveraging the organization’s collective expertise to make informed decisions and drive business forward. Oracle Social Network is available as part of a portfolio of application and platform services within the Oracle Cloud. Oracle Cloud offers self-service business applications delivered on an integrated development and deployment platform with tools to rapidly extend and create new services. Oracle Social Network is pre-integrated with the Fusion CRM Cloud Service and the Fusion HCM Cloud Service within the Oracle Cloud. Learn more how you can use Oracle Social Network to revolutionize how you create, understand, and achieve true value through enterprise social networking. And be sure to check out the follow sessions here at Oracle OpenWorld, where can learn more about Oracle Cloud and Oracle Social Network. Tuesday, Oct 2 – Oracle WebCenter’s Cloud Strategy: From Social and Platform Services to Mashups, 1:15pm - 2:15pm, Moscone West – 3001  Wednesday, Oct 3 – Oracle Social Network: Your Strategy for Socially Enabled Oracle Fusion Applications, 11:45am - 12:45pm, Moscone West – 3002/3004

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  • Awesome SEO Tips

    To survive in the competitive e-marketing world almost every small e-commerce business is implementing Search Engine Optimization technique. From the pile of SEO tips as well as strategies selecting the best strategy is pretty tough. You must have basic knowledge of SEO and what is the latest update on this field. Here are some of the most praiseworthy and efficient SEO tips framed for you.

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  • How do I transition from physics and math to programming?

    - by inovaovao
    I'm a physics PhD with little actual programming experience. I've always liked programming and played around with BASIC, Pascal as a teen, but the extent of my experience writing complex programs comes from an introductory course in computer science. Now I've decided that I'm more interested in programming than in physics and started to learn Java. Coming from a physics or math-heavy background, what would be the best strategy to maximize my value in the field?

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  • Campus Solutions for Higher Education: New Directions Drive More Value for Customers

    Hear how Oracle's vision and product development direction for the Campus Solutions suite of products is helping customers achieve cost savings, agility and increased value they need to succeed in today's challenging economic environment. Learn how extending the reach of Campus Solutions with a SOA-based architecture is a strategy that will benefit customers far into the future, and hear what's next on the horizon for Campus Solutions customers.

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  • Conduct Proper Research Before Keyword Selection

    Conducting thorough and comprehensive Industry/Market research is paramount to the success of your online venture. The valuable information you collect, will ensure that you have the information needed; to determined your most effective strategy and direction.

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  • A Look at Keyword Search Optimization

    With the great influence of the Internet on a growing number of consumers these days, online marketing is now considered one of the best, if not the best, way to promote a business. This strategy offers greater possibilities for a business to be known enough to generate increasing revenues. Pinpointing the exact right techniques, however, will take some brainstorming which could be a critical stage because it requires a lot of time for marketers to determine on which tricks are, indeed, going to work and which will be a waste of time.

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