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• ArchBeat Link-o-Rama for 2012-07-10

  - by Bob Rhubart

  Free Event Today: Virtual Developer Day: Oracle Fusion Development This free event—another in the ongoing series of OTN Virtual Developer Days—focuses on Oracle Fusion development, and features three session tracks plus hands-on labs. Agenda and session abstracts are available now so you can be ready for the live event when it kicks off today, July 10, 9am to 1pm PST / 12pm to 4pm EST / 1pm to 5pm BRT. Podcast: The Role of the Cloud Architect - Part 1/3 In part one of this three-part conversation, cloud architects Ron Batra (AT&T) and James Baty (Oracle) talk about how cloud computing is driving the supply-chaining of IT and the "democratization of the activity of architecture." Middleware and Cloud Computing Book | Tom Laszewski Cloud migration expert Tom Laszewski describes Middleware and Cloud Computing by Frank Munz as "one of only a couple books that really discuss AWS and Oracle in depth." Cloud computing moves from fad to foundation | David Linthicum "When enterprises make cloud computing work, they view the application of the technology as a trade secret of sorts, so there are no press releases or white papers," says David Linthicum. "Indeed, if you see one presentation around a successful cloud computing case study, you can bet you're not hearing about 100 more." Oracle Real-Time Decisions: Combined Likelihood Models | Lukas Vermeer Lukas Vermeer concludes his extensive series of posts on decision models with a look "an advanced approach to amalgamate models, taking us to a whole new level of predictive modeling and analytical insights; combination models predicting likelihoods using multiple child models." Running Oracle BPM 11g PS5 Worklist Task Flow and Human Task Form on Non-SOA Domain | Andrejus Baranovskis "With a standard setup, both the BPM worklist application and the Human task form run on the same SOA domain, where the BPM process is running," says Oracle ACE Director Andrejus Baranovskis. "While this work fine, this is not what we want in the development, test and production environment." BAM design pointers | Kavitha Srinivasan "When using EMS (Enterprise Message Source) as a BAM feed, the best practice is to use one EMS to write to one Data Object," says Oracle Fusion Middleware A-Team blogger Kavitha Srinivasan. "There is a possibility of collisions and duplicates when multiple EMS write to the same row of a DO at the same time." Changes in SOA Human Task Flow (Run-Time) for Fusion Applications | Jack Desai Oracle Fusion Middleware A-Team blogger Jack Desai shares a troubleshooting tip. Thought for the Day "A program which perfectly meets a lousy specification is a lousy program." — Cem Kaner Source: SoftwareQuotes.com

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• Am I experienced enough to learn and develop immediately using Ruby on Rails?

  - by acheong87

  General Question I understand that discussions revolving around questions of this form run the risk of becoming too specific to help others. So, perhaps a better, general question would be: What kind of experience, if any, translates easily to Ruby on Rails; and if none, then what's the learning curve like, in comparison to other popular languages? Background I have the opportunity to build a website using whatever technologies I wish to use. It's a fairly simple website, for listing products, taking payments, managing customer data, providing a back-end portal for employees to manage data, possibly hooking in flight information (the products are travel related), possibly integrating a blog and all the social-networking goodies. Specific Problem I have to let the client know by tonight whether I'm interested in taking up this project, before he talks to other potential developers, but I'm on the fence. I already work a full-time C++ development job, so the money doesn't do it for me. It's the opportunity to (be paid to) learn some new technologies and to have a real, running product in the end. I've heard and read great things about Ruby, and am really intrigued. I zipped through some introductory Ruby tutorials, no sweat. However I found the Rails tutorials a little overwhelming, especially not being able to try it out anywhere. And researching Rails hosts like Heroku and EngineYard makes me think that maybe I don't know what I'm getting myself into. The ship's leaving port! I wish I had more time to learn, better yet play with the language, but I have to decide soon! Should I venture or pass? Additional Details My experiences are in C/C++/Tcl/Perl/PHP/jQuery, and basic knowledge of Java/C#. I didn't study C.S. formally so I wasn't exposed to design principles, programming paradigms, etc., which is my greatest concern. Will my lack of understanding in this realm make RoR frustrating to learn? Will it be so incompatible with a C++ "way" of thinking that I'll wish I never started? Am I putting my client at risk by attempting this? If it helps, I'm quick to learn new things (self-taught so far) and care a great deal about correctness, using things for their intended purposes, and so on. I've read numerous recommendations of Agile Development with Rails and would love to read it (though perhaps, while developing in parallel, for shortness of time). Worse comes to worst, I'd give up and do the standard LAMP gig, of course, not charging the client for wasted time. But I'm hoping to avoid the project altogether if it's gonna come down to that! Thanks in advance for any tips, insights, votes of confidence, votes of discouragement (for the better), and such.

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• The Social Business Thought Leaders - Ray Wang

  - by kellsey.ruppel

  It seems both consumers and businesses are at the peak of the social hype. Overwhelmed by social media channels, platforms, and processes both in their private and professional life, many early adopters are starting to feel the social fatigue. Mirroring what happened with email and web sites during the late 1990's - early 2000's, more and more managers are looking to move from ubiquitous social media tactics to the most appropriate business use case and processes. This step becomes even more important considering the year over year contraction in IT budgets and the consequent need to maximize return on every dollar spent in new technologies. Ray Wang, CEO and Principal Analyst at Constellation Research, suggests engagement through collaborative technologies both as a conceptual model and a transformational tool for enterprises to reap business value. Without participation - the reasoning goes - there is no value and good technology alone is not enough to guarantee employee and customer adoption. Enterprise gamification is a new lever to succeed with Social Business by directing a critical mass of participation towards desired outcomes. What kind of outcomes? A recent study from Constellation Research (see 2012 Q1 Gamification Early Adopters Best Practices) highlights how Marketing, Customer Service and HR are leading the pack with gamification in processes such as: Sustaining long term customer loyalty (76.4%) Improving response in campaign to lead (74.5%) Right channeling incidents for resolution in social media (67.3%) Growing the number service and support incidents resolved by the community (63.6%) Improving employee referral rates and effective recruiting (43.6%) Driving on-boarding success with new hires (20%) More than simply adding badges, points and leaderboards to existing processes, enterprise gamification should be holistically embedded into employee and customer experience to stimulate specific behaviors. According to Ray Wang this can be done at three core levels: Measurable actions. The behaviors we want to facilitate consist of granular actions (i.e likes, comments, posts, recommendations, etc) and more complex actions (i.e projects, initiatives, programmes) attributed to individuals, groups and/or external actors  Reputation. The reputation an individual has earned through his actions is a key factor in building motivation among others and it is determined by its identity, social standing status and competitiveness Incentives or the intrinsic and extrinsic rewards that motivate behaviors and drive actions Listen to Ray Wang's video-interview to learn more about the dynamics that are shaping the future of collaboration and how gamification can help organizations attain new levels of engagement.

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• Game timings and formats

  - by topright

  There are more or less standardized TV-show/movie formats and recommended timings: 1. By the early 1960s, television companies commonly presented half-hour long "comedy" series, or one hour long "dramas." Half-hour series were mostly restricted to situation comedy or family comedy, and were usually aired with either a live or artificial laugh track. One hour dramas included genre series such as police and detective series, westerns, science fiction, and, later, serialized prime time soap operas. Programs today still overwhelmingly conform to these half-hour and one hour guidelines. Source 2. In the United States, most medical dramas are one hour long. Source 3. Traditionally serials were broadcast as fifteen minute installments each weekday in daytime slots. In 1956 As the World Turns debuted as the first half-hour soap opera. All soap operas broadcast half-hour episodes by the end of the 1960s. With increased popularity in the 1970s most soap operas expanded to an hour (Another World even expanded to ninety minutes for a short time). More than half of the serials had expanded to one hour episodes by 1980. As of 2010, six of the seven US serials air one hour episodes each weekday. Source Interesting. Are there any standards of timing in game development? Well, 5-20 minutes casual games, of course. There is even a "5-minutes-game" site. And 1-hour-gamer site. Are there 1-week, 1-year, 1-eternity game formats? Chess and Go - deep games that you can study all your life; but they are played in hour or several days (pro games). Addictive long-term online role-playing games (without win-condition) are played in monthes and, possibly, years. Replayability is an important factor to consider. It's good when game design document contains a line: "A game is designed for solving in X hours". How can it be measured before there is any prototype or demo? When you know your game format, you know your audience (and vice versa). It is practical question. Are there psychological researches about dynamic of gaming interest and involvement? And is there a correlation between game format and game genre?

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• Teacher demands excessive/unjustified use of Design Patterns

  - by SoboLAN

  I study computer science and I have a class called "Programming Techniques". Its purpose is to teach (us) good object oriented design principles. During the semester we have homeworks, programs that we must write to demonstrate what we've learned. The lab assistant demands for each of these homeworks that specific design patterns should be used. For example, the current homework is an application used for processing customer orders. We are demanded to use either "Factory Method" or "Abstract Factory" design patterns for this. It gets even worse: at the end of the semester we must write a program (something more complex) that must use at least one creational pattern, at least one structural pattern and at least one behavioural pattern. Is it normal to demand this ? I mean, forcing us to design our programs in such a way that a specific design pattern makes sense is just beyond what I consider ok. If I'm a car mechanic and have a huge tool box, then I will use a certain tool from that box if and when the situation demands it. Not more, not less. If my design of the application doesn't demand at all the use of "Abstract Factory" (for example), then why should I implement it ? I'm not sure yet if the senior lecturer agrees with what the lab assistant is demanding, but I want to talk to him about it and I need solid arguments to do so. How should I approach this problem with him ? PS: I'm sure there must be a better way to teach us these things. Maybe making us each week read about 3 design patterns and the next week giving us a test with small but specific programming or architectural situations/problems. The goal in that test would be to identify what design patterns would make sense and how they could be implemented. This way, he can see if we understand them. EDIT: These homeworks are not just 100-line programs, they have quite a lot of requirements and are fairly complicated. This is the reason we have about 2 - 3 weeks of deadline for each of them. I agree that practicing this is the best way to learn. But shouldn't smaller programs/applications be used for this ? Something just for demonstrating purposes. Not big programs with lots of requirements/classes/etc.

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• Java Certification Exams and Their Move to Pearson VUE

  - by Harold Green

  You may be aware that Oracle recently migrated all Sun-branded certification exams from Prometric to Pearson VUE. Below are answers to some frequently-asked questions that we've been getting recently: What changes to the exams should I be aware of?Only minor changes were made to the exams during the transition to Pearson VUE: Renumbering of all exams to the Oracle exam numbering structure (i.e. 1Z0...). Most exam score reports were enhanced to provide more detailed feedback. Score reports now list every exam objective for which a question (or questions) were answered incorrectly. The previous format provided only section-level performance feedback. For three Java exams, some lengthy (time-consuming) questions were removed & replaced with shorter (less time-consuming) questions. This was done in order to shorten the required exam time (to 150 minutes). Some interactive question types were removed from several Java and Solaris exams (including "matching" and "drag-and-drop" questions). The passing scores (for the exams that were revised) were statistically adjusted to make them equal to their prior passing scores, thus ensuring that the exams maintained the same level of difficulty as before. The exam objectives and the exam questions themselves did not change. Candidates should study the same material and objectives. Are there also new testing practices I should be aware of?Oracle follows a common industry practice of placing occasional un-scored questions on our certification exams. Candidates will not know which questions are unscored. At the time of this blog post, only one of the migrated exams (1Z0-898) contains unscored questions.I started the Master certification path through Prometric, and now I need to complete the requirements through Pearson VUE. Where can I get guidance on this process?Visit our Vendor Transition FAQs to find comprehensive instructions. Oracle has created several specific paths to accommodate candidates who were at at varying stages of completion of their master path when the transition occurred. Make sure to follow the specific path designed for your case, as you will need to know which exam number to select in order to submit/re-submit your requirements. QUICK LINKS Oracle Certification Blog Post: Java, Oracle Solaris, MySQL and Other Former Sun Certification Exams Now Being Delivered At Pearson VUE Oracle Certification Website: Vendor Transition Announcement

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• View the Real Links Behind Shortened URLs in Chrome

  - by Asian Angel

  When you encounter shortened URLs there is always that worry in the back of your mind about where they really lead to. Now you can get a “sneak peak” at the real links behind those URLs with the View Thru extension for Google Chrome. The URL Shortening services officially supported at this time are: bit.ly, cli.gs, ff.im, goo.gl, is.gd, nyti.ms, ow.ly, post.ly, su.pr, & tinyurl.com. Before When you encounter a shortened URL you are pretty much on your own in deciding whether to trust that link or not. It would really be nice if you could just hover your mouse over those links and know where they will lead ahead of time. After Once you have the extension installed you are ready to access that link viewing goodness. Please note that you will need to reload any pages that were open prior to installing the extension. For our first example we chose a shortened URL from “bit.ly”. As you can see the entire link behind the shortened URL is displayed very nicely…no hidden surprises there! Note: There are no options to worry with for the extension. Another perfect result for the “goo.gl URL” shown below. View Thru will certainly remove a lot of the stress related to clicking on shortened URLs. Bonus Find Just out of curiosity we looked for a shortened URL not listed as being officially supported at this time. We found one with the “http://nyti.ms/” domain and View Thru showed the link perfectly…so be sure to give it a try on other services too. Conclusion If you worry about where a shortened URL will really lead you then the View Thru extension can help alleviate that stress. Links Download the View Thru extension (Google Chrome Extensions) Similar Articles Productive Geek Tips See Where Shortened URLs “Link To” in Your Favorite BrowserVerify the Destinations of Shortened URLs the Easy WayCreate Shortened goo.gl URLs in Google Chrome the Easy WayCreate Shortened goo.gl URLs in Your Favorite BrowserAccess Google Chrome’s Special Pages the Easy Way TouchFreeze Alternative in AutoHotkey The Icy Undertow Desktop Windows Home Server – Backup to LAN The Clear & Clean Desktop Use This Bookmarklet to Easily Get Albums Use AutoHotkey to Assign a Hotkey to a Specific Window Latest Software Reviews Tinyhacker Random Tips DVDFab 6 Revo Uninstaller Pro Registry Mechanic 9 for Windows PC Tools Internet Security Suite 2010 QuicklyCode Provides Cheatsheets & Other Programming Stuff Download Free MP3s from Amazon Awe inspiring, inter-galactic theme (Win 7) Case Study – How to Optimize Popular Wordpress Sites Restore Hidden Updates in Windows 7 & Vista Iceland an Insurance Job?

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• Certification Notes: 70-583 Designing and Developing Windows Azure Applications

  - by BuckWoody

  It’s time for another certification, and we’ve just release the 70-583 exam on Windows Azure. I’ve blogged my “study plans” here before on other certifications, so I thought I would do the same for this one. I’ll also need to take exam 70-513 and 70-516; but I’ll post my notes on those separately. None of these are “brain dumps” or any questions from the actual tests - just the books, links and notes I have from my studies. I’ll update these references as I’m studying, so bookmark this site and watch my Twitter and Facebook posts for when I’ll update them, or just subscribe to the RSS feed. A “Green” color on the check-block means I’ve done that part so far, red means I haven’t. First, I need to refresh my memory on some basic coding, so along with the Azure-specific information I’m reading the following general programming books: Introducing Microsoft .NET (Pro-Developer): http://www.amazon.com/Introducing-Microsoft-Pro-Developer-David-Platt/dp/0735619182/ref=sr_1_1?s=books&ie=UTF8&qid=1296339237&sr=1-1 Head First C#, 2E: A Learner's Guide to Real-World Programming with Visual C# and .NET: http://www.amazon.com/Head-First-2E-Real-World-Programming/dp/1449380344/ref=sr_1_1?ie=UTF8&qid=1296339176&sr=8-1 Microsoft Visual C# 2008 Step by Step : http://www.amazon.com/Microsoft-Visual-2008-Step/dp/0735624305/ref=sr_1_1?s=books&ie=UTF8&qid=1296339208&sr=1-1 c The first place to start is at the official site for the certification. That’s here: http://www.microsoft.com/learning/en/us/Exam.aspx?ID=70-583&Locale=en-us c On that page you’ll find several resources, and the first you should follow is the “Save to my learning” so you have a place to track everything. Then click the “Related Learning Plans” link and follow the videos and read the documentation in each of those bullets. There are six areas on the learning plan that you should focus on - make sure you open the learning plan to drill into the specifics. c Designing Data Storage Architecture (18%) Books I’m Reading: Links: My Notes: c Optimizing Data Access and Messaging (17%) Books I’m Reading: Links: My Notes: c Designing the Application Architecture (19%) Books I’m Reading: Links: My Notes: c Preparing for Application and Service Deployment (15%) Books I’m Reading: Links: My Notes: c Investigating and Analyzing Applications (16%) Books I’m Reading: Links: My Notes: c Designing Integrated Solutions (15%) Books I’m Reading: Links: My Notes:

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• Preview Links and Images in Google Chrome

  - by Asian Angel

  Anyone who has used the CoolPreviews extension in Firefox knows how wonderful that preview window can be. Now you can get the same kind of functionality in Chrome with the ezLinkPreview extension. Note: Extension will not work on websites containing “frame buster” code (navigation to the actual URL will occur). Before Normally if you want to have a better look at a particular webpage the only option you have is to go ahead and open it in a new tab or window. But it would certainly be nice to be able to take a quick “sneak peek” before-hand… After As soon as you have finished installing the extension everything is ready to go…just refresh any pages open prior to installation and enjoy the preview goodness. When you hover your mouse near any link you will notice a small “Preview Button” appear with the letters “EZ” inside. A closer look at the “Preview Button”. Click on the “Preview Button” to open the popup window. Now you can get a very good idea of whether the page is worth visiting or not. Here is a closer look at the popup window. Notice that you can see the URL for the webpage and access a convenient set of buttons on the right side (Open to new tab, Pin to keep overlay open, and Close). You can even resize the window as desired to best suit your needs (you can actually grab any of the four corners to resize the popup window). It is also possible to open a “preview window” inside the popup window…you can see the “Preview Button” here… If you have Chrome maximized you can enjoy using a large sized “preview window”. Now that is nice! For those who may be curious you can see that ezLinkPreview works nicely with images too. Conclusion The ezLinkPreview extension provides a quick and simple way to preview links and/or images while you are browsing. If you are looking for similar functionality in Firefox then be sure to read our article on CoolPreviews here. Links Download the ezLinkPreview extension (Google Chrome Extensions) Similar Articles Productive Geek Tips Google Image Search Quick FixSubscribe to RSS Feeds in Chrome with a Single ClickFind a Website’s Actual Location with Chrome FlagsHow to Make Google Chrome Your Default BrowserEnable Auto-Paging Goodness in Google Chrome TouchFreeze Alternative in AutoHotkey The Icy Undertow Desktop Windows Home Server – Backup to LAN The Clear & Clean Desktop Use This Bookmarklet to Easily Get Albums Use AutoHotkey to Assign a Hotkey to a Specific Window Latest Software Reviews Tinyhacker Random Tips DVDFab 6 Revo Uninstaller Pro Registry Mechanic 9 for Windows PC Tools Internet Security Suite 2010 QuicklyCode Provides Cheatsheets & Other Programming Stuff Download Free MP3s from Amazon Awe inspiring, inter-galactic theme (Win 7) Case Study – How to Optimize Popular Wordpress Sites Restore Hidden Updates in Windows 7 & Vista Iceland an Insurance Job?

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• Stop YouTube Videos from Automatically Playing in Chrome

  - by The Geek

  If you’ve actually used the internet before, you’ve probably come across a page with an auto-playing YouTube clip, and chances are good it was a rather annoying one. Here’s how to stop them from starting automatically in Chrome. We’ve already told you how to stop them from automatically playing if you’re a Firefox user (best answer: use Flashblock!), but now it’s time for Chrome users to get their turn. Use the Stop Autoplay for YouTube Extension The great thing about this extension is that it stops the video from playing, but it allows it to continue buffering, so when you do feel like playing the video, it’ll already be downloaded—really useful for people with slower internet connections. There’s no UI or anything fancy, just head to the extension page and click the Install button. If you want to get rid of it later, use the Tools –> Extensions menu (or you can type chrome://extensions/ into your address bar), and then click the Uninstall link for that add-on.   Download Stop Autoplay for YouTube [Google Chrome Extensions] Using FlashBlock for Chrome If you really wanted to, you could just disable Flash across the board using FlashBlock for Chrome. Once you’ve installed the extension, you won’t see any Flash elements anywhere, and you’ll have to move your mouse over them and click to enable them each time. When I installed the extension the first time, I noticed that YouTube was already in the allow list. I’m not sure if that’s the default setting or not, but you can use the icon in the address bar, or the Options from the Extensions panel to get to the settings page, and from there you can remove anything from the White List that you wouldn’t want. Another nice feature about Flash Block is that it can also block Silverlight, or you could simply uninstall or remove unnecessary Chrome plug-ins. Download FlashBlock for Chrome Similar Articles Productive Geek Tips Stop YouTube Videos from Automatically Playing in FirefoxDisable YouTube Comments while using ChromeApologies About An Awful Audio AdvertisementImprove YouTube Video Viewing in Google ChromeWatch YouTube Videos in Cinema Style in Firefox TouchFreeze Alternative in AutoHotkey The Icy Undertow Desktop Windows Home Server – Backup to LAN The Clear & Clean Desktop Use This Bookmarklet to Easily Get Albums Use AutoHotkey to Assign a Hotkey to a Specific Window Latest Software Reviews Tinyhacker Random Tips DVDFab 6 Revo Uninstaller Pro Registry Mechanic 9 for Windows PC Tools Internet Security Suite 2010 Follow Finder Finds You Twitter Users To Follow Combine MP3 Files Easily QuicklyCode Provides Cheatsheets & Other Programming Stuff Download Free MP3s from Amazon Awe inspiring, inter-galactic theme (Win 7) Case Study – How to Optimize Popular Wordpress Sites

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• Travelling MVP #2: Community event at Bucharest, Romania

  - by DigiMortal

  My second trip was to DevReach with two stops. My first stop was at Bucharest where I met with my friend Dimitar Georgiev who is one of authors of Gym Realm service. Romanian MVP Andrei Ignat was our host there and organized meeting with local community guys. With me – it was first time in my life – was one more guy from Estonia visiting DevReach and he made the whole trip with me. Bucharest We arrived to Bucharest 29.09 at night. We stayed at Hotel Michelangelo. It’s small hotel with nice rooms, free WiFi and very good service. Although my room was on the first floor there was no street noise. We visited one restaurant that offers national cuisine and it was really great. Next day we went out with local guys and had some beers in “old town”. Bucharest “old town” is nice and cozy. There are many bars open and I am sure everybody will find there some very okay place. After supper we visited one warm karaoke bar where we had beers with local guys. Andrei Ignat – karaoke star Agu Suur and Andrei Ion Rinea enjoying karaoke and tequila Community event Next day we had community event. I made my session about ASP.NET Web API and Dimitar told about how to port ASP.NET web applications to cloud environment. Sessions were held at study class of one local company. Dimitar Georgiev speaking about porting web apps to Windows Azure. As it was usual community evening and not some bigger event there were about 12 guys attending from Bucharest. There were both IT-PROs and developers and one nice thing about Bucharest community is that they are listening to you very well and they ask questions if something is unclear or if you slide over from topic they are interested in. Okay, we tried to keep up good tempo so people stay awake and I think we succeeded. After sessions we went all together to local Piranha pub that was near event venue. We had some beers with local guys and talked with them on different technology topics. It was another good and interesting evening at Bucharest. I want to go back there for sure. As it was my first trip to Bucharest and mostly I gathered experiences I think my next community trip there will be way stronger. I take it as a challenge. Plus – I have there some new friends and I want to meet them too – be it community event or not. :)

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• Internships available in Oracle Netherlands - this summer

  - by jessica.ebbelaar

  I am Jannie Minnema, Director of Business Operations for Oracle in the Benelux. My career at Oracle started at Oracle Headquartes in San Francisco as a Project Manager, building Computer Based Training Products. After spending 3 years in Dubai, my husband and I moved to the USA as he wanted to study a MBA there. This move kick started my career as I was working in Silicon Valley during a time of great opportunity. After the USA, I fulfilled numerous roles at Oracle ranging from Project Management to Sales and Marketing. I currently work in the Netherlands were I am now Director of Business Operations for Oracle in the Benelux and a member of the Dutch Management Team. Business Operations advises the Benelux Management Team and focuses on topics such as Corporate Social Responsibility, Customer Satisfaction, Internal Communication, Internal training and effective usage of Sales Tools and Systems. We are currently also working on how best to introduce a “New way of Working”. The move to our new office building in 2011 aides in creating the right environment for this. Our goal is to continually improve the organisation. I enjoy working for Oracle because there is never a dull moment, and I am continuously challenged to improve. The environment that I work in changes constantly. Look at all the recent acquisitions; over 60 in the past 3 years! If you, as an Oracle employee, see something that can be done better, like a new service or tool, then combine it with some enthusiasm, motivate it further and the (Oracle) world changes! Internships This summer we have a number of Internships available, coordinated by the Business Operations team. We very much look forward to welcoming Students in our Dutch office. We look at it as an opportunity for both Oracle and the Interns to learn from each other. It will definitely result in both parties improving, growing and achieving results! We offer Internships related to Sales, Marketing and New Technology. You can find the assignments here. During the Internship you will experience what is like to work for an international and dynamic company, where we work and play hard. Our customers are major Dutch companies and our employees are professionals that compare working at Oracle with playing a Soccer World Cup final. We offer several Internships at the same time, so you will learn and share your experiences with a group of fellow students. If you have any questions related to this article feel free to contact [email protected].  You can find our job opportunities via http://campus.oracle.com

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• Which statically typed languages support intersection types for function return values?

  - by stakx

  Initial note: This question got closed after several edits because I lacked the proper terminology to state accurately what I was looking for. Sam Tobin-Hochstadt then posted a comment which made me recognise exactly what that was: programming languages that support intersection types for function return values. Now that the question has been re-opened, I've decided to improve it by rewriting it in a (hopefully) more precise manner. Therefore, some answers and comments below might no longer make sense because they refer to previous edits. (Please see the question's edit history in such cases.) Are there any popular statically & strongly typed programming languages (such as Haskell, generic Java, C#, F#, etc.) that support intersection types for function return values? If so, which, and how? (If I'm honest, I would really love to see someone demonstrate a way how to express intersection types in a mainstream language such as C# or Java.) I'll give a quick example of what intersection types might look like, using some pseudocode similar to C#: interface IX { … } interface IY { … } interface IB { … } class A : IX, IY { … } class B : IX, IY, IB { … } T fn() where T : IX, IY { return … ? new A() : new B(); } That is, the function fn returns an instance of some type T, of which the caller knows only that it implements interfaces IX and IY. (That is, unlike with generics, the caller doesn't get to choose the concrete type of T — the function does. From this I would suppose that T is in fact not a universal type, but an existential type.) P.S.: I'm aware that one could simply define a interface IXY : IX, IY and change the return type of fn to IXY. However, that is not really the same thing, because often you cannot bolt on an additional interface IXY to a previously defined type A which only implements IX and IY separately. Footnote: Some resources about intersection types: Wikipedia article for "Type system" has a subsection about intersection types. Report by Benjamin C. Pierce (1991), "Programming With Intersection Types, Union Types, and Polymorphism" David P. Cunningham (2005), "Intersection types in practice", which contains a case study about the Forsythe language, which is mentioned in the Wikipedia article. A Stack Overflow question, "Union types and intersection types" which got several good answers, among them this one which gives a pseudocode example of intersection types similar to mine above.

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• The Case for Complimentary Software Copies

  - by GGBlogger

  As the Geriatric Geek you can understand that I’ve been writing and studying for over 60 years. That means that I’ve seen insane changes in the computer software industry. I’ve made the joke that I get a new college education every 6 months or so. Of course that’s an exaggeration but it doesn’t make the feeling go away. I have a long standing and strong relationship with Microsoft so I’m armed with virtually every tool they make. It also means that I have access to tons of training material. But here’s the rub… Last year I started a definitive read of Professional Visual Basic 2008. The purpose was to fill in holes in my understanding of various things. I’m currently on page 1119 of some 1400 pages. During this sojourn I’ve decided that the future is web related which is to say that the future of “thick client” applications running as Windows applications is likely to slowly disappear. To that end I’ve taken a side trip or two into the world of ASP (including XML), Silverlight and cloud development. After carefully avoiding (that’s tongue in cheek) XML for years I finally had to bite the bullet, so to speak, and start learning XML in earnest. The most recent result of that was trail downloads of Altova’s MissionKit 2010 for Software Architects and Liquid Technologies Liquid XML Studio Developer Edition. These are both beautiful products and I want to learn them and write about them. Now comes the rub… While 30 day evaluations are generous in allowing casual users to assess these technologies for purchase they are NOT long enough to allow an author to evaluate, learn and ultimately write about them. Even if I devoted the full 30 days to learning, using and writing about say Altova’s suite I wouldn’t have enough time. Liquid XML may be a little easier to learn (one product as opposed to 8).  Add to that the fact that I frequently get sidetracked to add to my kit and it really blows out. It can be extremely frustrating when I’ve devoted hours to a project and suddenly discover that to complete it I will either need to purchase a license or abandon the project. Since my life blood does not depend on the product I end up abandoning the project and moving on. So to the folks from whom I request complimentary copies… I guarantee that if I convert your product to doing paid development work I will purchase a license to do that but as long as I am using your product to study for the purpose of writing samples, teaching use or otherwise promoting your product to other paying customers I will ask that you give me a license so that I can do that without facing the dread expiration of a 30 day trial.

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• How to build a 4x game?

  - by Marco

  I'm trying to study how succefully implement a 4x game. Area of interest: 1) map data: how to store stellars systems (graphs?), how to generate them and so on.. 2) multiplayer: how to organize code in a non graphical server and a client to display it 3) command system: what are patters to catch user and ai decisions and handle them, adding at first "explore" and "colonize" then "combat", "research", "spy" and so on (commands can affect ships, planets, research, etc..) 4) ai system: ai can use commands to expand, upgrade planets and ship I know is a big questions, so help is appreciated :D 1) Map data Best choice is have a graph to model a galaxy. A node is a stellar system and every system have a list of planets. Ship cannot travel outside of predefined paths, like in Ascendancy: http://www.abandonia.com/files/games/221/Ascendancy_2.png Every connection between two stellar systems have a cost, in turns. Generate a galaxy is only a matter of: - dimension: number of stellar systems, - variety: randomize number of planets and types (desertic, earth, etc..), - positions of each stellar system on game space - connections: assure that exist a path between every node, so graph is "connected" (not sure if this a matematically correct term) 2) Multiplayer Game is organized in turns: player 1, player 2, ai1, ai2. Server take care of all data and clients just diplay it and collect data change. Because is a turn game, latency is not a problem :D 3) Command system I would like to design a hierarchy of commands to take care of this aspect: abstract Genericcommand (target) ExploreCommand (Ship) extends genericcommand colonizeCommand (Ship) buildcommand(planet, object) and so on. In my head all this commands are stored in a queue for every planets, ships or reasearch center or spy, and each turn a command is sent to a server to apply command and change data state 4) ai system I don't have any idea about this. Is a big topic and what I want is a simple ai. Something like "expand and fight against everyone". I think about a behaviour tree to control ai moves, so I can develop an ai that try to build ships to expand and then colonize planets, upgrade them throught science and combat enemies. Could be done with a finite state machine too ? any ideas, resources, article are welcome!

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• A Hot Topic - Profitability and Cost Management

  - by john.orourke(at)oracle.com

  Maybe it's due to the recent recession, or current economic recovery but a hot topic and area of focus for many organizations these days is profitability and cost management.  For most organizations, aggressive cost-cutting and cost management were critical to remaining profitable while top line revenue was flat or shrinking.  However, now we are seeing many organizations taking a more "surgical" approach to profitability and cost management, by accurately allocating revenue and costs to individual product lines, services, customer segments, locations, channels and other lines of business to understand which ones are truly profitable and which ones are not.  Based on these insights, managers can make more informed decisions about which products or services to invest in or retire, how to price their products or services for different customer segments, and where to focus their marketing and customer service resources. The most common industries where this product, service and customer-focused costing and profitability analysis is being adopted include financial services, consumer packaged goods, retail and manufacturing.  However we are seeing adoption of profitability and cost management applications in other industries and use cases.  Here are a few examples: Telecommunications Industry:  Network Costing and Management to identify the most cost effective and/or profitable network areas, to optimize existing resources, infrastructure and network capacity.  Regulatory Cost Accounting to perform more accurate allocations of revenue and costs across services and customer segments, improve ability to set billing rates for future periods, for various products and customer segments and more easily develop analysis needed for rate case proposals. Healthcare Insurance:  Visually, justifiable Medical Loss Ratio results, better knowledge of the cost to service healthcare plans and members, accurate understanding of member segment and plan profitability, improved marketing programs through better member segmentation. Public Sector:  Statutory / Regulatory Compliance:  A variety of statutory and regulatory documents state explicitly or implicitly that the use of government resources must be properly tracked and tied to performance goals.  Managerial costing methods implemented through Cost Management applications provide unparalleled visibility into costs and shared services usage throughout a Public Sector agency. Funding Support:  Regulations require public sector funding requests to be evaluated based upon the ability to achieve performance goals against the associated cost.   Improved visibility and understanding of costs of different programs/services means that organizations can demonstrably monitor performance and the associated resource costs improve the chances of having their funding requests granted. Profitability and Cost Management is one of the fastest-growing solution areas in Oracle's Enterprise Performance Management product line and we are seeing a growing number of customer successes across geographies and industries.  Listed below are just a few examples.  Here's a link to the replay from a recent webcast on this topic which featured Schroders Plc, a UK-based Financial Services company: http://www.oracle.com/go/?&Src=7011668&Act=168&pcode=WWMK10037859MPP043 Here's a link to a case study on Shenhua Guohua Power in China: http://www.oracle.com/us/corporate/customers/shenhua-snapshot-159574.pdf Here's a link to information on Oracle's web site about our profitability and cost management solutions: http://www.oracle.com/us/solutions/ent-performance-bi/performance-management/profitability-cost-mgmt/index.html

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• BizTalk 2010 Certification Exam

  - by Paul Petrov

  I took a shot at new (to me) certification exam for BizTalk 2010. I was able to pass it without any preparation just based on the experience. That does not mean this exam is a very simple one. Comparing to previous (2006 R2) it covers some new areas (like WCF) and has some demanding questions and situation to think about. But the most challenging factor is broad feature coverage. Overall, the impression that if BizTalk continues to grow in scope it’s better to create separate exams for core functionality and extended features (like EDI, RFID, LOB adapters) because it’s really hard to cover vast array of BizTalk capabilities. As far as required knowledge and questions allocation I think Microsoft description is on target. There were definitely more questions on deployment, configuration and administration aspects comparing to previous exam. WCF and WCF based adapters now play big role and this topic was covered well too. Extended functionality is claimed at 13% of the exam, I felt there were plenty of RFID questions but not many EDI, that’s why I thought it’d be useful to split exam into two to cover all of them equally. BRE is still there and good, cause it’s usually not very known/loved feature of the package. At the and, for those who plan to get certified, my advice would be to know all those areas of BizTalk for guaranteed passing: messaging and orchestrations, core adapters, routing, patterns; development of all artifacts and orchestrations; debugging and exceptions handling; packaging, deployment, tracking and administration; WCF bindings and adapters; BAM, BRE, RFID, EDI, etc. You may get by not knowing one smaller non-essential part (like I did with RFID, for example). In such case you better know all other areas very well to cover for the weak spot. If there more than one whiteouts in the knowledge it’s good idea to study and prepare: MSDN, blogs, virtual labs and good VM to play with can help when experience is not enough. So best wishes and good skill to you in passing this certification!

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• Are You an IT Geek? Why Not Write for How-To Geek?

  - by The Geek

  Are you a geek in the IT field that wants to share your skills with the world? We’re looking for an experienced Sysadmin / IT Admin / Webmaster geek with writing skills that wants to join our team on a part-time basis. Please apply if you have the following qualities: You must be a geek at heart, willing to try and make the boring world of IT sound glamorous and sexy. If that’s not possible, at least be willing to share your wisdom and skills to help other IT geeks save time and become better at what they do. You must be able to write articles that are easy to understand. Either Windows or Linux writers are welcome to apply. You must be able to follow our style guide. You must be creative. You must generate ideas for articles on your own, and take suggestions like a pro. You’re ambitious, looking to build your skills and your name, and are prepared to work hard. If you aren’t willing to work hard, put some dedication and pride into your work, or aren’t really interested in the topic, this job might not be for you. We’re looking for serious individuals that want to grow with us, and as we grow, you’ll grow as well. How To Apply If you think this job is a good fit for you, send an email to [email protected] and include some background information about yourself, why you’d be a good fit, some topic areas you are familiar with, and hopefully some examples of your work. Bonus points if you have a ninja costume and a keyboard strapped to your back. Similar Articles Productive Geek Tips What Topics Should The How-To Geek Write About?Got Awesome Skills? Why Not Write for How-To Geek?Got Awesome Geek Skills? The How-To Geek is Looking for WritersAbout the GeekThe How-To Geek Bounty Program TouchFreeze Alternative in AutoHotkey The Icy Undertow Desktop Windows Home Server – Backup to LAN The Clear & Clean Desktop Use This Bookmarklet to Easily Get Albums Use AutoHotkey to Assign a Hotkey to a Specific Window Latest Software Reviews Tinyhacker Random Tips DVDFab 6 Revo Uninstaller Pro Registry Mechanic 9 for Windows PC Tools Internet Security Suite 2010 QuicklyCode Provides Cheatsheets & Other Programming Stuff Download Free MP3s from Amazon Awe inspiring, inter-galactic theme (Win 7) Case Study – How to Optimize Popular Wordpress Sites Restore Hidden Updates in Windows 7 & Vista Iceland an Insurance Job?

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• Make Browsing Safer for Children in Google Chrome

  - by Asian Angel

  If you are worried about the websites that your children could accidentally visit while browsing, then you may want to have a look at the Kid Safe – LinkExtend extension for Google Chrome. Kid Safe – LinkExtend in Action Before going any further you may want to have a quick look at the options. Everything is enabled by default but it is recommended that you disable the “Allow entering unsafe sites Option”. For our first example we visited “chatroulette.com”. As you can see in the screenshot WOT and McAfee SiteAdvisor gave the website a “green rating” but when it came specifically to its’ level of appropriateness for children LinkExtend gave it a “yellow rating”. Our second example was “hotbabes.com”…obviously not a good website for any child to visit. You can see that the entire window area has been totally “blacked out” and the available information for this site from each of the six ratings sources. The “Toolbar Button” is also displaying a “red rating”… Notice the two links at the bottom of the ratings screen…both will be visible if the “Allow entering unsafe sites Option” is not disabled (see Options above). You can see the difference for the links at the bottom of the ratings screen if you have the “Allow entering unsafe sites Option” disabled. Definitely much much better… Clicking on the “Find Kids Sites Link” will navigate the tab to the Yahoo! Kids website. The extension will also place “ratings buttons” beside search results at Google. As you can see in the screenshot below not all of the results had information available for them at this time. But it is certainly a lot better than nothing at all when it comes to keeping your children safe. A close-up look at the ratings for one of the search results. Conclusion While no browser add-in makes for a perfect solution the Kid Safe – LinkExtend extension will definitely be a helpful addition to your family’s Chrome browser. Links Download the Kid Safe – LinkExtend extension (Google Chrome Extensions) Similar Articles Productive Geek Tips How to Make Google Chrome Your Default BrowserAccess Browsing History in Google Chrome the Easy WayFocused New Tabs Quick-Fix for Google ChromeVisually Browse Through Your Open Tabs in Google ChromeSubscribe to RSS Feeds in Chrome with a Single Click TouchFreeze Alternative in AutoHotkey The Icy Undertow Desktop Windows Home Server – Backup to LAN The Clear & Clean Desktop Use This Bookmarklet to Easily Get Albums Use AutoHotkey to Assign a Hotkey to a Specific Window Latest Software Reviews Tinyhacker Random Tips DVDFab 6 Revo Uninstaller Pro Registry Mechanic 9 for Windows PC Tools Internet Security Suite 2010 Awe inspiring, inter-galactic theme (Win 7) Case Study – How to Optimize Popular Wordpress Sites Restore Hidden Updates in Windows 7 & Vista Iceland an Insurance Job? Find Downloads and Add-ins for Outlook Recycle !

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• Database Security: The First Step in Pre-Emptive Data Leak Prevention

  - by roxana.bradescu

  With WikiLeaks raising awareness around information leaks and the harm they can cause, many organization are taking stock of their own information leak protection (ILP) strategies in 2011. A report by IDC on data leak prevention stated: Increasing database security is one of the most efficient and cost-effective measures an organization can take to prevent data leaks. By utilizing the data protection, access control, account management, encryption, log management, and other security controls inherent in the database management system, entities can institute first-level control over the widest range of protected information. As a central repository for unstructured data, which is growing at leaps and bounds, the database should be the first layer providing information leakage protection. Unfortunately, most organizations are not taking sufficient steps to protect their databases according to a survey of the Independent Oracle User Group. For example, any operating system administrator or database administrator can access the all the data stored in the database in most organizations. Without any kind of auditing or monitoring. And it's not just administrators, database users can typically access the database with ad-hoc query tools from their desktop and by-pass any application level controls. Despite numerous regulations calling for controls to limit the powers of insiders, most organizations still put too many privileges in the hands of their employees. Time and time again these excess privileges have backfired. Internal agents were implicated in almost half of data breaches according to the Verizon Data Breach Investigations Report and the rate is rising. Hackers also took advantage of these excess privileges very successfully using stolen credentials and SQL injection attacks. But back to the insiders. Who are these insiders and why do they do it? In 2002, the U.S. Secret Service (USSS) behavioral psychologists and CERT information security experts formed the Insider Threat Study team to examine insider threat cases that occurred in US critical infrastructure sectors, and examined them from both a technical and a behavioral perspective. A series of fascinating reports has been published as a result of this work. You can learn more by watching the ISSA Insider Threat Web Conference. So as your organization starts to look at data leak prevention over the coming year, start off by protecting your data at the source - your databases. IDC went on to say: Any enterprise looking to improve its competitiveness, regulatory compliance, and overall data security should consider Oracle's offerings, not only because of their database management capabilities but also because they provide tools that are the first layer of information leak prevention. Learn more about Oracle Database Security solutions and get the whitepapers, demos, tutorials, and more that you need to protect data privacy from internal and external threats.

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• Less Can Be More In E-Commerce

  - by Michael Hylton

  Today’s consumers are inundated with product choices and vendors. Visit your favorite electronics retailer and see the vast assortment of flat panel televisions. Or the variety of detergents at the supermarket. All of this can be daunting for the average consumer who is looking for the products and services that interest them.  In a study titled “Choice is Demotivating: Can One Desire Too Much of a Good Thing”, the author, Sheena Iyengar found that participants actually reported greater subsequent satisfaction with their selections and wrote better essays when their original set of options had been limited. The same can be said for e-commerce and your website. Being able to quickly convert shoppers into buyers with effective merchandising is what makes leading businesses successful. You want to engage each individual visitor with the most-relevant content to drive higher conversions and order values while decreasing abandonment, but predicting what will resonate with each customer is difficult. In a world of choices, online merchandizing tools can help personalize, streamline, and refine what your customers view when they browse your online catalog. The key to being effective is to align your products and content as closely as possible with the customer’s needs. The goal on the home page is to promote your brand and push visitors farther into the site. The home page is often the starting point for repeat customers as well as for new visitors hoping to address their current product needs. As the customer selects different filters and narrows the choices, valuable information is being provided to the retailer about the customer’s current need—regardless of previous search behavior or what other customers with a similar demographic profile have purchased. Together with search pages, category browse pages are among the primary options available to customers as a means of finding products on your site. Once a customer reaches the product detail page, it is clear what that person desires, regardless of the segment the customer falls into. However, don’t disregard campaign-based promotions completely. A campaign targeted to all customers but featuring rule-driven promotions tied to the product can be effective. Click here to learn more about merchandizing techniques so what your customer sees if half full and not half empty.

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• Less Can Be More In E-Commerce

  - by Michael Hylton

  Today’s consumers are inundated with product choices and vendors. Visit your favorite electronics retailer and see the vast assortment of flat panel televisions. Or the variety of detergents at the supermarket. All of this can be daunting for the average consumer who is looking for the products and services that interest them.  In a study titled “Choice is Demotivating: Can One Desire Too Much of a Good Thing”, the author, Sheena Iyengar found that participants actually reported greater subsequent satisfaction with their selections and wrote better essays when their original set of options had been limited. The same can be said for e-commerce and your website. Being able to quickly convert shoppers into buyers with effective merchandising is what makes leading businesses successful. You want to engage each individual visitor with the most-relevant content to drive higher conversions and order values while decreasing abandonment, but predicting what will resonate with each customer is difficult. In a world of choices, online merchandizing tools can help personalize, streamline, and refine what your customers view when they browse your online catalog. The key to being effective is to align your products and content as closely as possible with the customer’s needs. The goal on the home page is to promote your brand and push visitors farther into the site. The home page is often the starting point for repeat customers as well as for new visitors hoping to address their current product needs. As the customer selects different filters and narrows the choices, valuable information is being provided to the retailer about the customer’s current need—regardless of previous search behavior or what other customers with a similar demographic profile have purchased. Together with search pages, category browse pages are among the primary options available to customers as a means of finding products on your site. Once a customer reaches the product detail page, it is clear what that person desires, regardless of the segment the customer falls into. However, don’t disregard campaign-based promotions completely. A campaign targeted to all customers but featuring rule-driven promotions tied to the product can be effective. Click here to learn more about merchandizing techniques so what your customer sees if half full and not half empty.

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• Express your personality and potential @ Oracle

  - by jessica.ebbelaar(at)oracle.com

  Ciao, my name is Michel and I am a 24 year old guy from Forlì, Italy, working as a Business Intelligence Business Development Consultant in Rome. After I completed the Bachelor's Degree in Business Administration at Bologna University, I took a Multiple Master of Science in International Management organized by three European Universities: Bologna University (IT), ICN Business School of Nancy (FR) and Uppsala University (SE).I therefore had the chance to travel a lot and, most important, to study and meet hundreds of people from all over the world. This experience enhanced the passion I foster for international environments, different cultures and countries; not to mention the learning of foreign languages. Working for such a structured multinational as Oracle totally reflects my desire to be surrounded by a multicultural and international atmosphere, having the opportunity to grow from the personal point of view and to endlessly boost my career path. Demand Generation My department is responsible for demand generation activities. That implies, for instance, the implementation of various strategies aimed to feed the pipeline for Business Intelligence products in the Italian market. Organization of marketing campaigns, events, providing ideas or contacts to the sales force is just a few examples of our work. I like to define the role of the business development as something that translates the marketing insights into tools to increase the sales, accounting the differences amongst countries, companies and industries. Furthermore, it is an important feature to collaborate with the EMEA team to share knowledge and best practices. My initial lack of an IT background has been constantly covered by the managers and my personal mentor. The thing I appreciated most is indeed the fact I always feel to be a growing potential, becoming essential day after day. I am surprised by the trust and confidence people have on me and how they proudly encourage my personal initiative and always spur me to contribute. Career Ambitions If your ambitions are to work within an international but extremely people focused environment, to contribute to the growth of one of the most successful companies in the world, to deal with a fast-paced industry and highly competitive market, to have the chance to fully express your personality and potential and to satisfy your career ambitions over the years, then Oracle is right for YOU. Looking forward to having YOU aboard! Do you want to find out more about the open roles within Oracle? Follow us on http://campus.oracle.com.

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• ArchBeat Link-o-Rama for July 2, 2013

  - by Bob Rhubart

  One Week To Go: OTN Architect Day: Cloud Computing - July 9, 2013, Redwood Shores, CA. The first OTN Architect Day event of 2013 happens in just one week, on Tuesday July 9 at the Oracle Conference Center in Redwood Shores, CA. Registration is free and you get three sessions by three experts on cloud computing in the real world — plus a panel Q&A for answers to all of your questions. Register now! Oracle Database 12c: Flashback Moving Forward | Lucas Jellema Oracle ACE Director Lucas Jellema's latest of several recent blog posts dealing with various aspects of the recently released Oracle Database 12c. Detroit, Embracing New Auto Technologies, Seeks App Builders This story from the New York Times paints a rosy picture indeed for app developers as the internet of things continues to evolve. Advanced View Criteria Implementation in ADF BC | Andrejus Baranovskis Oracle ACE Director Andrejus Baranovskis' post focuses on advanced declarative View Criteria features. JDeveloper: Showing a Popup when Selecting an af:selectOneRadio | Timo Hahn Oracle ACE Timo Hahn illustrates a use case in which a popup is displayed each time the user clicks on one of the radio buttons of a button group. Can Technology Innovation Save The New York Times? One of the standout keynotes from the recent QCon New York event, this presentation by New York Times Sr. VP/CIO Marc Frons and CTO/VP Rajiv Pant paints a detailed portrait of the complete transformation of an organization -- not just the IT. Enterprise architects will find this particularly interesting. Video: Meet Growing IT Demand for Databases with Private DBaaS Do you understand the difference between traditional database deployment and database as a service? If not, you'll want to check out this video, which includes an overview of Oracle Enterprise Manager's capabilities for rapid deployment of DBaaS. S Webcast: Zero-Downtime Migration to Oracle Exadata Using Oracle GoldenGate: A Customer Case Study Presenters Alok Pareek (VP, Product Management/Development, Oracle Data Integration) and John F. Martin (CEO of Emerging Markets and CTO IQNavigator) discuss how IQNavigator is using Oracle GoldenGate with Oracle Exadata. Free eBook: Building a Database Cloud for Dummies This free quick-reference guide, organized into six short chapters and supplemented with helpful illustrations, provides a clear overview of the cloud and step-by-step instructions on deploying database as a service. (Registration required.) Thought for the Day "My motto is: Live every day to the fullest – in moderation." — Lindsay Lohan (Born July 2, 1986) Source: brainyquote.com

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• Pay in the future should make you think in the present

  - by BuckWoody

  Distributed Computing - and more importantly “-as-a-Service” models of computing have a different cost model. This is something that sounds obvious on the surface but it’s often forgotten during the design and coding phase of a project. In on-premises computing, we’re used to purchasing a server and all of the hardware infrastructure and software licenses needed not only for one project, but several. This is an up-front or “sunk” cost that we consume by running code the organization needs to perform its function. Using a direct connection over wires you’ve already paid for, we don’t often have to think about bandwidth, hits on the data store or the amount of compute we use - we just know more is better. In a pay-as-you-go model, however, each of these architecture decisions has a potential cost impact. The amount of data you store, the number of times you access it, and the amount you send back all come with a charge. The offset is that you don’t buy anything at all up-front, so that sunk cost is freed up. And financial professionals know that money now is worth more than money later. Saving that up-front cost allows you to invest it in other things. It’s not just that you’re using things that now cost money - it’s that the design itself in distributed computing has a cost impact. That can be a really good thing, such as when you dynamically add capacity for paying customers. If you can tie back the cost of a series of clicks to what a user will pay to do so, you can set a profit margin that is easy to track. Here’s a case in point: Assume you are using a large instance in Windows Azure to compute some data that you retrieve from a SQL Azure database. If you don’t monitor the path of the application, you may not know what you are really using. Since you’re paying by the size of the instance, it’s best to maximize it all the time. Recently I evaluated just this situation, and found that downsizing the instance and adding another one where needed, adding a caching function to the application, moving part of the data into Windows Azure tables not only increased the speed of the application, but reduced the cost and more closely tied the cost to the profit. The key is this: from the very outset - the design - make sure you include metrics to measure for the cost/performance (sometimes these are the same) for your application. Windows Azure opens up awesome new ways of doing things, so make sure you study distributed systems architecture before you try and force in the application design you have on premises into your new application structure.

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