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• F# in ASP.NET, mathematics and testing

  - by DigiMortal

  Starting from Visual Studio 2010 F# is full member of .NET Framework languages family. It is functional language with syntax specific to functional languages but I think it is time for us also notice and study functional languages. In this posting I will show you some examples about cool things other people have done using F#. F# and ASP.NET As I am ASP/ASP.NET MVP I am – of course – interested in how people use different languages and technologies with ASP.NET. C# MVP Tomáš Petrícek writes about developing ASP.NET MVC applications using F#. He also shows how to use LINQ To SQL in F# (using F# PowerPack) and provides sample solution and Visual Studio 2010 template for F# MVC web applications. You may also find interesting how you can create controllers in F#. Excellent work, Tomáš! Vladimir Matveev has interesting example about how to use F# and ApplicationHost class to process ASP.NET requests ouside of IIS. This is simple and very straight-forward example and I strongly suggest you to take a look at it. Very cool example is project Strom in Codeplex. Storm is web services testing tool that is fully written on F#. Take a look at this site because Codeplex offers also source code besides binaries. Math Functional languages are strong in fields like mathematics and physics. When I wrote my C# example about BigInteger class I found out that recursive version of Fibonacci algorithm in C# is not performing well. In same time I made same experiment on F# and in F# there were no performance problems with recursive version. You can find F# version of Fibonacci algorithm from Bob Palmer’s blog posting Fibonacci numbers in F#. Although golden spiral is useful for solving many problems I looked for some practical code example and found one. Kean Walmsley published in his Through the Interface blog very interesting posting Creating Fibonacci spirals in AutoCAD using F#. There are also other cool examples you may be interested in. Using numerical components by Extreme Optimization  it is possible to make some numerical integration (quadrature method) using F# (also C# example is available). fsharp.it introduces factorials calculation on F#. Robert Pickering has made very good work on programming The Game of Life in Silverlight and F# – I definitely suggest you to try out this example as it is very illustrative too. Who wants something more complex may take a look at Newton basin fractal example in F# by Jonathan Birge. Testing After some searching and surfing I found out that there is almost everything available for F# to write tests and test your F# code. FsCheck - FsCheck is a port of Haskell's QuickCheck. Important parts of the manual for using FsCheck is almost literally "adapted" from the QuickCheck manual and paper. Any errors and omissions are entirely my responsibility. FsTest - This project is designed to Language Oriented Programming constructs around unit testing and behavior testing in F#. The goal of this project is to create a Domain Specific Language for testing F# code in a way that makes sense for functional programming. FsUnit - FsUnit makes unit-testing with F# more enjoyable. It adds a special syntax to your favorite .NET testing framework. xUnit.NET - xUnit.net is a developer testing framework, built to support Test Driven Development, with a design goal of extreme simplicity and alignment with framework features. It is compatible with .NET Framework 2.0 and later, and offers several runners: console, GUI, MSBuild, and Visual Studio integration via TestDriven.net, CodeRush Test Runner and Resharper. It also offers test project integration for ASP.NET MVC. Getting started Well, as a first thing you need Visual Studio 2010. Then take a look at these resources: F# samples @ MSDN Microsoft F# Developer Center @ MSDN F# Language Reference @ MSDN F# blog F# forums Real World Functional Programming: With Examples in F# and C# (Amazon) Happy F#-ing! :)

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• Today at Oracle OpenWorld 2012

  - by Scott McNeil

  We have another full day of great Oracle OpenWorld keynotes, sessions, demos and customer presentations in the Seen and Be Heard threater. Here's a quick run down of what's happening today with Oracle Enterprise Manager 12c: Download the Oracle Enterprise Manager 12c OpenWorld schedule (PDF) Oracle Enterprise Manager Cloud Control 12c (and Private Cloud) General Session Tues 2 Oct, 2012 Time Title Location 11:45 AM - 12:45 PM General Session: Using Oracle Enterprise Manager to Manage Your Own Private Cloud Moscone South - 103* 1:15 PM - 2:15 PM General Session: Breakthrough Efficiency in Private Cloud Infrastructure Moscone West - 3014 Conference Session Tues 2 Oct, 2012 Time Title Location 10:15 AM - 11:15 AM Oracle Exadata/Oracle Enterprise Manager 12c: Journey into Oracle Database Cloud Moscone West - 3018 10:15 AM - 11:15 AM Bulletproof Your Application Upgrades with Secure Data Masking and Subsetting Moscone West - 3020 10:15 AM - 11:15 AM Oracle Enterprise Manager 12c: Architecture Deep Dive, Tips, and Techniques Moscone South - 303 11:45 AM - 12:45 PM RDBMS Forensics: Troubleshooting with Active Session History Moscone West - 3018 11:45 AM - 12:45 PM Building and Operationalizing Your Data Center Environment with Oracle Exalogic Moscone South - 309 11:45 AM - 12:45 PM Securely Building a National Electronic Health Record: Singapore Case Study Westin San Francisco - Concordia 1:15 PM - 2:15 PM Managing Heterogeneous Environments with Oracle Enterprise Manager Moscone West - 3018 1:15 PM - 2:15 PM Complete Oracle WebLogic Server Management with Oracle Enterprise Manager 12c Moscone South - 309 1:15 PM - 2:15 PM Database Lifecycle Management with Oracle Enterprise Manager 12c Moscone West - 3020 1:15 PM - 2:15 PM Best Practices, Key Features, Tips, Techniques for Oracle Enterprise Manager 12c Upgrade Moscone South - 307 1:15 PM - 2:15 PM Enterprise Cloud with CSC’s Foundation Services for Oracle and Oracle Enterprise Manager 12c Moscone South - 236 5:00 PM - 6:00 PM Deep Dive 3-D on Oracle Exadata Management: From Discovery to Deployment to Diagnostics Moscone West - 3018 5:00 PM - 6:00 PM Everything You Need to Know About Monitoring and Troubleshooting Oracle GoldenGate Moscone West - 3005 5:00 PM - 6:00 PM Oracle Enterprise Manager 12c: The Nerve Center of Oracle Cloud Moscone West - 3020 5:00 PM - 6:00 PM Advanced Management of Oracle E-Business Suite with Oracle Enterprise Manager Moscone West - 2016 5:00 PM - 6:00 PM Oracle Enterprise Manager 12c Cloud Control Performance Pages: Falling in Love Again Moscone West - 3014 Hands-on Labs Tues 2 Oct, 2012 Time Title Location 10:15 AM - 12:45 PM Managing the Cloud with Oracle Enterprise Manager 12c Marriott Marquis - Salon 5/6 1:15 PM - 2:15 PM Database Performance Tuning Hands-on Lab Marriott Marquis - Salon 5/6 Scene and Be Heard Theater Session Tues 2 Oct, 2012 Time Title Location 10:30 AM - 10:50 AM Start Small, Grow Big: Hands-On Oracle Private Cloud—A Step-by-Step Guide Moscone South Exhibition Hall - Booth 2407 12:30 PM - 12:50 PM Blue Medora’s Oracle Enterprise Manager Plug-in for VMware vSphere Monitoring Moscone South Exhibition Hall - Booth 2407 Demos Demo Location Application and Infrastructure Testing Moscone West - W-092 Automatic Application and SQL Tuning Moscone South, Left - S-042 Automatic Fault Diagnostics Moscone South, Left - S-036 Automatic Performance Diagnostics Moscone South, Left - S-033 Complete Care for Oracle Using My Oracle Support Moscone South, Left - S-031 Complete Cloud Lifecycle Management Moscone North, Upper Lobby - N-019 Complete Database Lifecycle Management Moscone South, Left - S-030 Comprehensive Infrastructure as a Service via Oracle Enterprise Manager Moscone South, Left - S-045 Data Masking and Data Subsetting Moscone South, Left - S-034 Database Testing with Oracle Real Application Testing Moscone South, Left - S-041 Identity Management Monitoring with Oracle Enterprise Manager Moscone South, Right - S-212 Mission-Critical, SPARC-Powered Infrastructure as a Service Moscone South, Center - S-157 Oracle E-Business Suite, Siebel, JD Edwards, and PeopleSoft Management Moscone West - W-084 Oracle Enterprise Manager Cloud Control 12c Overview Moscone South, Left - S-039 Oracle Enterprise Manager: Complete Data Center Management Moscone South, Left - S-040 Oracle Exadata Management Moscone South, Center - Oracle Exalogic Management Moscone South, Center - Oracle Fusion Applications Management Moscone West - W-018 Oracle Real User Experience Insight Moscone South, Right - S-226 Oracle WebLogic Server Management and Java Diagnostics Moscone South, Right - S-206 Platform as a Service Using Oracle Enterprise Manager Moscone North, Upper Lobby - N-020 SOA Management Moscone South, Right - S-225 Self-Service Application Testing on Private and Public Clouds Moscone West - W-110 Oracle OpenWorld Music Festival New this year is Oracle’s first annual Oracle OpenWorld Musical Festival, featuring some of today's breakthrough musicians from around the country and the world. It's five nights of back-to-back performances in the heart of San Francisco—free to registered attendees. See the lineup Not Heading to OpenWorld—Watch it Live! Stay Connected: Twitter | Facebook | YouTube | Linkedin | Newsletter Download the Oracle Enterprise Manager Cloud Control12c Mobile app

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• Algorithm to Find the Aggregate Mass of "Granola Bar"-Like Structures?

  - by Stuart Robbins

  I'm a planetary science researcher and one project I'm working on is N-body simulations of Saturn's rings. The goal of this particular study is to watch as particles clump together under their own self-gravity and measure the aggregate mass of the clumps versus the mean velocity of all particles in the cell. We're trying to figure out if this can explain some observations made by the Cassini spacecraft during the Saturnian summer solstice when large structures were seen casting shadows on the nearly edge-on rings. Below is a screenshot of what any given timestep looks like. (Each particle is 2 m in diameter and the simulation cell itself is around 700 m across.) The code I'm using already spits out the mean velocity at every timestep. What I need to do is figure out a way to determine the mass of particles in the clumps and NOT the stray particles between them. I know every particle's position, mass, size, etc., but I don't know easily that, say, particles 30,000-40,000 along with 102,000-105,000 make up one strand that to the human eye is obvious. So, the algorithm I need to write would need to be a code with as few user-entered parameters as possible (for replicability and objectivity) that would go through all the particle positions, figure out what particles belong to clumps, and then calculate the mass. It would be great if it could do it for "each" clump/strand as opposed to everything over the cell, but I don't think I actually need it to separate them out. The only thing I was thinking of was doing some sort of N2 distance calculation where I'd calculate the distance between every particle and if, say, the closest 100 particles were within a certain distance, then that particle would be considered part of a cluster. But that seems pretty sloppy and I was hoping that you CS folks and programmers might know of a more elegant solution? Edited with My Solution: What I did was to take a sort of nearest-neighbor / cluster approach and do the quick-n-dirty N2 implementation first. So, take every particle, calculate distance to all other particles, and the threshold for in a cluster or not was whether there were N particles within d distance (two parameters that have to be set a priori, unfortunately, but as was said by some responses/comments, I wasn't going to get away with not having some of those). I then sped it up by not sorting distances but simply doing an order N search and increment a counter for the particles within d, and that sped stuff up by a factor of 6. Then I added a "stupid programmer's tree" (because I know next to nothing about tree codes). I divide up the simulation cell into a set number of grids (best results when grid size ˜7 d) where the main grid lines up with the cell, one grid is offset by half in x and y, and the other two are offset by 1/4 in ±x and ±y. The code then divides particles into the grids, then each particle N only has to have distances calculated to the other particles in that cell. Theoretically, if this were a real tree, I should get order N*log(N) as opposed to N2 speeds. I got somewhere between the two, where for a 50,000-particle sub-set I got a 17x increase in speed, and for a 150,000-particle cell, I got a 38x increase in speed. 12 seconds for the first, 53 seconds for the second, 460 seconds for a 500,000-particle cell. Those are comparable speeds to how long the code takes to run the simulation 1 timestep forward, so that's reasonable at this point. Oh -- and it's fully threaded, so it'll take as many processors as I can throw at it.

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• Stretch in multiple components using af:popup, af:region, af:panelTabbed

  - by Arvinder Singh

  Case study: I have a pop-up(dialogue) that contains a region(separate taskflow) showing a tab. The contents of this tab is in a region having a separate taskflow. The jsff page of this taskflow contains a panelSplitter which in turn contains a table. In short the components are : pop-up(dialogue) --> region(separate taskflow) --> tab --> region(separate taskflow) --> panelSplitter --> table At times the tab is not displayed with 100% width or the table in panelSplitter is not 100% visible or the splitter is not visible. Maintaining the stretch for all the components is difficult......not any more!!! Below is the solution that you can make use of in many similar scenarios. I am mentioning the major code snippets affecting the stretch and alignment. pop-up: <af:popup> <af:dialog id="d2" type="none" title="" inlineStyle="width:1200px"> <af:region value="#{bindings.PriceChangePopupFlow1.regionModel}" id="r1"/> </af:dialog> The above region is a jsff containing multiple tabs. I am showing code for a single tab. I kept the tab in a panelStretchLayout. <af:panelStretchLayout id="psl1" topHeight="300px" styleClass="AFStretchWidth"> <af:panelTabbed id="pt1"> <af:showDetailItem text="PO Details" id="sdi1" stretchChildren="first" > <af:region value="#{bindings.PriceChangePurchaseOrderFlow1.regionModel}" id="r1" binding="# {pageFlowScope.priceChangePopupBean.poDetailsRegion}" /> This "region" displays a .jsff containing a table in a panelSplitter. <af:panelSplitter id="ps1"  orientation="horizontal" splitterPosition="700"> <f:facet name="first"> <af:panelHeader text="PurchaseOrder" id="ph1"> <af:table id="md1" rows="#{bindings.PurchaseOrderVO.rangeSize}" That's it!!! We're done... Note the stretchChildren="first" attribute in the af:showDetailItem. That does the trick for us. Oracle docs say the following about stretchChildren :  Valid Values: none, first The stretching behavior for children. Acceptable values include: "none": does not attempt to stretch any children (the default value and the value you need to use if you have more than a single child; also the value you need to use if the child does not support being stretched) "first": stretches the first child (not to be used if you have multiple children as such usage will produce unreliable results; also not to be used if the child does not support being stretched)

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• December 3 is Stephanie Choyer Day

  - by rickramsey

  I don't answer Stephanie Choyer's email just so I can enjoy her French accent when she calls. "Reek! Reek! Why do joo not answer my eemails?" Without the French, life on Earth would be so much poorer. No, they don't bring to the party any motorcycles that grow chest on your hair, and the Citroen is such a frightening study in Automobile design that I don't dare climb inside one. But they have French architecture. French sidewalks. French villages. The French Alps. Grenoble. French cheese. French wine. And that glorious French accent. If I were French, I'd spend all my time enjoying being French. Which makes the work that Stephanie does day in and day with our hard-edged technologies and stubborn technologists so admirable. Oracle Solaris 11 Resources for Sysadmins and Developers The page in the link above represents the work of many people, but it was Steph who rounded them up. And it wasn't easy. I know, because I ran and hid from her on many, many occasions. But she was tireless. "Reek. Reek. Why have you not published Glynn's article? Pleeeease, you must!" Remember when tech companies gave you a simple choice? You could either read the 27,000 pages of documentation or a double-sided data sheet. Which will it be, pal? Then they started writing white papers. 74 pages of excellent prose did a beautiful job of explaining why the technology was fantastic, but never told you how to use it. Well, have you taken a look at these? How-To Technical Articles for System Admins and Developers Now you can get wicked excited about a cool technique described in a 74-page white paper, and find a technical article that shows you exactly how to use it. The wicked smart marketing folks on the Oracle Solaris team wrote them, but it was Steph who bribed them with a Cabernet or beat them over the head with a baguette until all that work was finished and posted on OTN. There are songs about French wine, but not about French vintners. There are songs about French cities, but not about French bricklayers. About French sidewalks, but not about the French policemen who keep them safe. As far as I know, there are no songs about OTN, but if there were, they would probably neglect to mention Steph. Which is why today, Dec 3rd, we celebrate Stephanie Choyer Day. We dedicate this day to our relentless, hardworking, tireless, patient and friendly French colleague with the delightful accent. If I knew how to speak French, I'd say "Thanks for all you do" in French. But I don't speak French. And I don't trust online translations. I'd probably wind up saying "My left foot yearns for curdled milk." So here it is in plain old English: Thank you, Stephanie. psssst! about that documentation and those white papers ... In case you haven't noticed, the Oracle Solaris doc team has done some pretty cool things with the Solaris docs. And those white papers are interesting reading, well worth setting aside some time. Because with Solaris, as you know, it's not just about getting by with a rudimentary grasp of the basics. It's about the amazing stuff savvy sysadmins and developers can do when they really understand it. Find them here: White Papers Documentation And don't forget training! - Rick Website Newsletter Facebook Twitter

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• Great ADF Content at Collaborate 12

  - by Shay Shmeltzer

  If you are attending the Collaborate 12 conference this month in Las Vegas and you are interested in Oracle ADF you are going to be very busy. There are more than 20 sessions covering ADF and a special Wednesday ADF Enterprise Methodology Group event focused on ADF. Session range from how to get started to deep technical dives and real world war stories of customers and their implementations. Also don't forget to drop by the Oracle ADF booth at the Oracle Demoground and say hello. Here is a quick list of session that list ADF as a keyword in their content: Sun. Apr. 22 9613 A Fusion Approach to Building Unified and Scalable Applications With Rich User Experience 1:00 pm - 2:00 pm Mon. Apr. 23 669 Fusion DBA Boot Camp: Tailoring Your Application to Customer Needs in a Upgrade-safe Way - Support in ADF and Fusion Apps 9:45 am - 10:45 am Mon. Apr. 23 438 Oracle Fusion Applications Security 9:45 am - 10:45 am Mon. Apr. 23 176 How to get started with Oracle ADF 12:15 pm - 12:45 pm Mon. Apr. 23 330 Fusion DBA Boot Camp: Implementing Self-Service Portals for Partners/Distributors Using EBS/WebCenter/Fusion Technologies 1:15 pm - 2:15 pm Mon. Apr. 23 288 Working with Portlets in ADF and Webcenter 2:30 pm - 3:30 pm Tue. Apr. 24 503 Who’s Converting My Portal? 2:00 pm - 3:00 pm Tue. Apr. 24 9370 Coexistence of Oracle E-Business Suite and Oracle Fusion Applications: Platform Perspective 2:00 pm - 3:00 pm Wed. Apr. 25 647 Developing Custom BI Solutions - OBIEE vs. Oracle Application Development Framework (ADF) 9:30 am - 10:30 am Wed. Apr. 25 173 ADF: A Path to the Future for Dinosaur Nerds 11:00 am - 12:00 pm Wed. Apr. 25 581 How Will You Build Your Next System? 11:00 am - 12:00 pm Wed. Apr. 25 10351 Integrating CRM On Demand With the E-Business Suite to Supercharge Your Sales Team 1:00 pm - 2:00 pm Wed. Apr. 25 9348 Mobile,ADF, Coherence and Live Data Streaming? A Herbalife Case Study 1:00 pm - 2:00 pm Wed. Apr. 25 566 Getting Started with ADF 1:00 pm - 2:00 pm Wed. Apr. 25 775 WebCenter Portal Template Design and Development Best Practices 1:00 pm - 2:00 pm Wed. Apr. 25 791 Surfacing Oracle Social Network into Your Business Applications 1:00 pm - 2:00 pm Wed. Apr. 25 9407 The Latest Oracle E-Business Suite Release User Interface and Usability Enhancements 1:00 pm - 2:00 pm Wed. Apr. 25 100080 Extending JD Edwards with Oracle ADF and Oracle SOA Suite 3:00 pm - 4:00 pm Wed. Apr. 25 172 JDeveloper ADF and the Oracle database – friends not foes 3:00 pm - 4:00 pm Wed. Apr. 25 595 Achieving Real-Time Social Collaboration in WebCenter 11g 3:00 pm - 4:00 pm Wed. Apr. 25 164 ADF + Faces: Do I Have to Write ANY Java code? 4:15 pm - 5:15 pm Thu. Apr. 26 257 Mobile App Development with Oracle ADF Mobile: develop once and for all 8:30 am - 9:30 am Thu. Apr. 26 177 Understanding Oracle ADF and its role in Oracle Fusion Middleware 9:45 am - 10:45 am Thu. Apr. 26 523 Making Next-Generation Mobile Apps With The Latest ADF Mobile Tools 9:45 am - 10:45 am Thu. Apr. 26 356 ADF Integration with WebCenter Content 11:00 am - 12:00 pm

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• links for 2010-12-08

  - by Bob Rhubart

  What's a data architect? A comic dialog by one who knows: Oracle ACE Director Lewis Cunningham. Webcast: Oracle Business Intelligence Forum - December 15, 2010 at 9:00 am PT "The Oracle Business Intelligence Online Forum is a half-day virtual event that offers you a unique opportunity to see, in one place, the full portfolio of Oracle’s Business Intelligence (BI) offerings, and to learn what sets Oracle apart from the rest. Hear Oracle executives and industry analyst, Howard Dresner, present the current state of Business Intelligence, along with a series of customers who will share their case studies of putting analytics in action." Oracle Rolls Out Private Cloud Architecture And World-Record Transaction Performance | Forrester Blogs "Exadata has been dealt with extensively in other venues, both inside Forrester and externally, and appears to deliver the goods for I&O groups who require efficient consolidation and maximum performance from an Oracle database environment." -- Richard Fichera, Forrester Seven ways to get things started: Java EE Startup Classes with GlassFish and WebLogic "This is a blog about a topic that I realy don't like. But it comes across my ways over and over again and it's no doubt that you need it from time to time. Enough reasons for me to collect some information about it and publish it for your reference. I am talking about Startup-/Shutdown classes with Java EE applications or servers." -- Oracle ACE Director Markus "@myfear" Eisele." Monitoring Undelivered Messages in BPEL in SOA 10g (Antony Reynolds' Blog) "I am currently working with a client that wants to know how many undelivered messages they have, and if it reaches a certain threshold then they wants to alert the operator. To do this they plan on using the Enterprise Manager alert functions, but first they needs to know how many undelivered instances are out there." SOA author Antony Reynolds VirtualBox Appliances for Developers "Developers can simply download a few files, assemble them with a script , and then import and run the resulting pre-built VM in VirtualBox. This makes starting with these technologies even easier. Each appliance contains some Hands-On-Labs to start learning." -- Peter Paul van de Beek Oracle UCM 11g Remote Intradoc Client (RIDC) Integration with Oracle ADF 11g "It's great we have out of the box WebCenter ADF task flows for document management in UCM. However, for complete business scenario implementations, usually it's not enough and we need to manage Content Repository programmatically. This can be achieved through Remote Intradoc Client (RIDC) API. It's quite hard to find any practical information about this API, but I managed to get code for UCM folder creation/removal and folder information." -- Oracle ACE Director Andrejus Baranovskis Interview with Java Champion Matjaz B. Juric on Cloud Computing, SOA, and Java EE 6 "Matjaz Juric of Slovenia, head of the Cloud Computing and SOA Competence Centre at the University of Maribor, and professor at the University of Ljubljana, shares insights about cloud computing, SOA and Java EE 6." White Paper: Oracle Complex Event Processing High Availability "This whitepaper describes the high availability (HA) solutions available in Oracle CEP 11g Release 1 Patch Set 2 and  presents the results of a benchmark study demonstrating the performance of the Oracle CEP HA solutions."

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• Siebel CRM: Alive and Jamming at OpenWorld

  - by Tony Berk

  Yes, a rock 'n roll reference in a CRM/Customer Experience blog entry! Sorry, but we are getting excited about OpenWorld and all of the great CRM and Customer Experience sessions we've been planning for the past 6 months (yes, we really do start planning in March!). I also heard that some band named Pearl Jam is making an appearance. Who's tried the Rock Band guitar solo for Alive? Way too difficult for an amateur like me. Anyhow, we are supposed to be highlighting Siebel CRM at OpenWorld. Yes, Siebel will once again have a major presence at OpenWorld and there is a lot of new things to tell you about. If you search the OpenWorld Content Catalog with the tag "siebel", you'll find over 75 sessions. That's over 75 hours of opportunity to hear from Siebel customers, product managers, and implementers. While I invite you to read through the descriptions of all 75+ sessions or check out the OpenWorld Focus On Siebel document, I'd like to try and help with some highlights. The roadmap and strategy session was mentioned in my previous post, but it is important enough to mention again. Siebel CRM Overview, Strategy, and Roadmap (CON9700) - Oct 1, 12:15PM. Come to this session to learn about the Siebel product roadmap and how Oracle is committed to accelerating the pace of innovation and value for its customers on this platform. Additionally, the session covers how Siebel customers can leverage many Oracle assets such as Oracle WebCenter Sites; InQuira, RightNow, and ATG/Endeca applications, and Oracle Policy Automation in conjunction with their current Siebel investments. This session was FULL last year, so I strongly suggest you pre-register via the OpenWorld Schedule Builder. Every year, my favorites are the customer panels, where you get hear 2, 3 or even 4 customers talk about their implementations and often share best practices and lessons learned. Customer Panel: Business Benefits of Deploying Siebel CRM (Session ID: CON9717) - Oct 1, 10:45AM featuring GlaxoSmithKline, PNC Bank and Southwest Airlines. Maximizing User Adoption Rates for Siebel Sales and Siebel Partner Relationship Management (CON9690) Oct 1, 12:15PM featuring CSL Behring, Intuit and McKesson. Best Practices for Upgrading Your Siebel CRM Implementations: Customer Successes (CON9715) - Oct 1, 3:15PM featuring Citrix, Sunlife Financial and Oracle experts. Driving Great Customer Experiences with Siebel Service Applications (CON9604) - Oct 1, 4:45 featuring Farmers Insurance, US Department of Homeland Security and Waste Management There are also a number of customer case study sessions including: Lowe's (CON9740), American Red Cross (CON6535), Ontario Lottery & Gaming's Siebel Marketing and Loyalty (CON4114), and LexisNexis (CON9551). Also, an interesting session on optimizing Siebel on Oracle with ACCOR (CON4289). Have you heard about the new Open UI for Siebel? If you haven't, you should! There are sessions focused on introducing you to the new functionality and how you can unleash the power of the new user interface: User Interface Innovations with the New Siebel “Open UI” (CON9703) Oct 2, 10:15AM and Unleash the Power of “Open UI” (CON9705) - Oct 3, 11:45AM. Other Siebel-related topics you might want to check out: Knowledge Management: Increasing Return on Your CRM Investments with Knowledge (CON9779) - Oct 1, 3:15PM Mobile: Mobile Solutions for Siebel CRM (CON9697) - Oct 2, 5:00PM Siebel Loyalty: Best Practices for Maximizing the Success of Your Loyalty Program with Siebel Loyalty (CON9588) - Oct 2, 5:00PM  Siebel Marketing: Next-Generation Cross-Channel Insight-Driven Customer Dialogue with Siebel Marketing (CON9600) - Oct 3, 10:15AM Integrating with Oracle Commerce: Administer Once and Deploy Everywhere: Integrating the Siebel, ATG, and Endeca Platforms (CON9761) - Oct 2 5:00PM Finally, don't forget the Oracle Applications User Group (OAUG) Special Interest Group for Siebel on Sunday, September 30 at 2:15PM. And of course, the Demogrounds in Moscone West will be full of Oracle and partner demos and information on new solutions. Wow! I told you there was a lot! Good luck finding the best sessions for you and have a great time at OpenWorld. Don't forget to sing along with Pearl Jam!

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• Monitor System Resources from the Windows 7 Taskbar

  - by Asian Angel

  The problem with most system monitoring apps is that they get covered up with all of your open windows, but you can solve that problem by adding monitoring apps to the Taskbar. Setting Up & Using SuperbarMonitor All of the individual monitors and the .dll files necessary to run them come in a single zip file for your convenience. Simply unzip the contents, add them to an appropriate “Program Files Folder”, and create shortcuts for the monitors that you would like to use on your system. For our example we created shortcuts for all five monitors and set the shortcuts up in their own “Start Menu Folder”. You can see what the five monitors (Battery, CPU, Disk, Memory, & Volume) look like when running…they are visual in appearance without text to clutter up the looks. The monitors use colors (red, green, & yellow) to indicate the amount of resources being used for a particular category. Note: Our system is desktop-based but the “Battery Monitor” was shown for the purposes of demonstration…thus the red color seen here. Hovering the mouse over the “Battery, CPU, Disk, & Memory Monitors” on our system displayed a small blank thumbnail. Note: The “Battery Monitor” may or may not display more when used on your laptop. Going one step further and hovering the mouse over the thumbnails displayed a small blank window. There really is nothing that you will need to worry with outside of watching the color for each individual monitor. Nice and simple! The one monitor with extra features on the thumbnail was the “Volume Monitor”. You can turn the volume down, up, on, or off from here…definitely useful if you have been wanting to hide the “Volume Icon” in the “System Tray”. You can also pin the monitors to your “Taskbar” if desired. Keep in mind that if you do close any of the monitors they will “temporarily” disappear from the “Taskbar” until the next time they are started. Note: If you want the monitors to start with your system each time you will need to add the appropriate shortcuts to the “Startup Sub-menu” in your “Start Menu”. Conclusion If you have been wanting a nice visual way to monitor your system’s resources then SuperbarMonitor is definitely worth trying out. Links Download SuperbarMonitor Similar Articles Productive Geek Tips Monitor CPU, Memory, and Disk IO In Windows 7 with Taskbar MetersUse Windows Vista Reliability Monitor to Troubleshoot CrashesTaskbar Eliminator Does What the Name Implies: Hides Your Windows TaskbarBring Misplaced Off-Screen Windows Back to Your Desktop (Keyboard Trick)How To Fix System Tray Tooltips Not Displaying in Windows XP TouchFreeze Alternative in AutoHotkey The Icy Undertow Desktop Windows Home Server – Backup to LAN The Clear & Clean Desktop Use This Bookmarklet to Easily Get Albums Use AutoHotkey to Assign a Hotkey to a Specific Window Latest Software Reviews Tinyhacker Random Tips DVDFab 6 Revo Uninstaller Pro Registry Mechanic 9 for Windows PC Tools Internet Security Suite 2010 Follow Finder Finds You Twitter Users To Follow Combine MP3 Files Easily QuicklyCode Provides Cheatsheets & Other Programming Stuff Download Free MP3s from Amazon Awe inspiring, inter-galactic theme (Win 7) Case Study – How to Optimize Popular Wordpress Sites

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• Low level programming - what's in it for me?

  - by back2dos

  For years I have considered digging into what I consider "low level" languages. For me this means C and assembly. However I had no time for this yet, nor has it EVER been neccessary. Now because I don't see any neccessity arising, I feel like I should either just schedule some point in time when I will study the subject or drop the plan forever. My Position For the past 4 years I have focused on "web technologies", which may change, and I am an application developer, which is unlikely to change. In application development, I think usability is the most important thing. You write applications to be "consumed" by users. The more usable those applications are, the more value you have produced. In order to achieve good usability, I believe the following things are viable Good design: Well-thought-out features accessible through a well-thought-out user interface. Correctness: The best design isn't worth anything, if not implemented correctly. Flexibility: An application A should constantly evolve, so that its users need not switch to a different application B, that has new features, that A could implement. Applications addressing the same problem should not differ in features but in philosophy. Performance: Performance contributes to a good user experience. An application is ideally always responsive and performs its tasks reasonably fast (based on their frequency). The value of performance optimization beyond the point where it is noticeable by the user is questionable. I think low level programming is not going to help me with that, except for performance. But writing a whole app in a low level language for the sake of performance is premature optimization to me. My Question What could low level programming teach me, what other languages wouldn't teach me? Am I missing something, or is it just a skill, that is of very little use for application development? Please understand, that I am not questioning the value of C and assembly. It's just that in my everyday life, I am quite happy that all the intricacies of that world are abstracted away and managed for me (mostly by layers written in C/C++ and assembly themselves). I just don't see any concepts, that could be new to me, only details I would have to stuff my head with. So what's in it for me? My Conclusion Thanks to everyone for their answers. I must say, nobody really surprised me, but at least now I am quite sure I will drop this area of interest until any need for it arises. To my understanding, writing assembly these days for processors as they are in use in today's CPUs is not only unneccesarily complicated, but risks to result in poorer runtime performance than a C counterpart. Optimizing by hand is nearly impossible due to OOE, while you do not get all kinds of optimizations a compiler can do automatically. Also, the code is either portable, because it uses a small subset of available commands, or it is optimized, but then it probably works on one architecture only. Writing C is not nearly as neccessary anymore, as it was in the past. If I were to write an application in C, I would just as much use tested and established libraries and frameworks, that would spare me implementing string copy routines, sorting algorithms and other kind of stuff serving as exercise at university. My own code would execute faster at the cost of type safety. I am neither keen on reeinventing the wheel in the course of normal app development, nor trying to debug by looking at core dumps :D I am currently experimenting with languages and interpreters, so if there is anything I would like to publish, I suppose I'd port a working concept to C, although C++ might just as well do the trick. Again, thanks to everyone for your answers and your insight.

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• Guessing Excel Data Types

  - by AjarnMark

  Note to Self HKEY_LOCAL_MACHINE\SOFTWARE\Microsoft\Jet\4.0\Engines\Excel: TypeGuessRows = 0 means scan everything. Note to Others About 10 years ago I stumbled across this bit of information just when I needed it and it saved my project.  Then for some reason, a few years later when it would have been nice, but not critical, for some reason I could not find it again anywhere.  Well, now I have stumbled across it again, and to preserve my future self from nightmares and sudden baldness due to pulling my hair out, I have decided to blog it in the hopes that I can find it again this way. Here’s the story…  When you query data from an Excel spreadsheet, such as with old-fashioned DTS packages in SQL 2000 (my first reference) or simply with an OLEDB Data Adapter from ASP.NET (recent task) and if you are using the Microsoft Jet 4.0 driver (newer ones may deal with this differently) then you can get funny results where the query reports back that a cell value is null even when you know it contains data. What happens is that Excel doesn’t really have data types.  While you can format information in cells to appear like certain data types (e.g. Date, Time, Decimal, Text, etc.) that is not really defining the cell as being of a certain type like we think of when working with databases.  But, presumably, to make things more convenient for the user (programmer) when you issue a query against Excel, the query processor tries to guess what type of data is contained in each column and returns it in an appropriate manner.  This is all well and good IF your data is consistent in every row and matches what the processor guessed.  And, for efficiency’s sake, when the query processor is trying to figure out each column’s data type, it does so by analyzing only the first 8 rows of data (default setting). Now here’s the problem, suppose that your spreadsheet contains information about clothing, and one of the columns is Size.  Now suppose that in the first 8 rows, all of your sizes look like 32, 34, 18, 10, and so on, using numbers, but then, somewhere after the 8th row, you have some rows with sizes like S, M, L, XL.  What happens is that by examining only the first 8 rows, the query processor inferred that the column contained numerical data, and then when it hits the non-numerical data in later rows, it comes back blank.  Major bummer, and a real pain to track down if you don’t know that Excel is doing this, because you study the spreadsheet and say, “the data is RIGHT THERE!  WHY doesn’t the query see it?!?!”  And the hair-pulling begins. So, what’s a developer to do?  One option is to go to the registry setting noted above and change the DWORD value of TypeGuessRows from the default of 8 to 0 (zero).  Setting this value to zero will force Jet to scan every row in the spreadsheet before making its determination as to what type of data the column contains.  And that means that in the example above, it would have treated the column as a string rather than as numeric, and presto! your query now returns all of the values that you know are in there. Of course, there is a caveat… if you are querying large spreadsheets, making Jet scan every row can be quite a performance hit.  You could enter a different number (more than 8) that you believe is a better sampling of rows to make the guess, but you still have the possibility that every row scanned looks alike, but that later rows are different, and that you might get blanks when there really is data there.  That’s the type of gamble, I really don’t like to take with my data. Anyone with a better approach, or with experience with more recent drivers that have a better way of handling data types, please chime in!

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• Oracle celebrates a successful Oracle CloudWorld in Bogotá

  - by yaldahhakim

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 written by: Diana Tamayo Tovar Oracle CloudWorld Bogotá began with scattered showers, rain and strong winds, inviting Colombians to spend a whole day in the social, mobile and complete world of Oracle Cloud. The event took place on November 6th with 807 attendees, 15 media representatives and 65 partners, who gathered to share the business value of Cloud along with Oracle executives and Colombian market leaders. Line-of-business leaders in sales and marketing, customer service and support, HR and talent management, and finance and operations, shared their ideas with Colombian customers, giving them a chance to learn, discover and engage with the tools, trends and concepts of Cloud. The highlights of the event included the presence of keynote speakers such as Bob Evans, Chief Communications Officer, and a customer testimonial session with top business leaders from insurance, finances, retail, communications and health Colombian industries, who shared their innovation experiences and success stories on workforce empowerment, talent management, cloud security, social engagement and productivity, providing best case scenarios on how Oracle has helped them transform their business with technologies like cloud, social collaboration and mobile applications. The keynote session was preceded by a customer success story from one of the largest virtual network operator in the country, providing an interesting case study of mobile banking innovation and a great customer testimonial of the importance of cross industry strategies and cloud technology. The event provided five different tracks on the main trends of how companies communicate and engage with different audiences, providing a different perspective on the importance of empowering brands through their customers, trusting and investing in technology for growth, while Oracle University shared their knowledge with “Oracle Cloud Fundamentals” a training lesson regarding Java Cloud, Database Cloud and other Oracle Cloud product technologies and solutions. The rainy day scenario included sideshows of aerial acrobatics and speed painting performances to recreate the environment of modern and flexible Cloud Solutions in a colorful and creative way. Oracle CloudWorld Bogotá was a great opportunity to expose invalid cloud Myths and the main concerns of the Colombian customers towards cloud, considering IDC Latin America studies stating that 93% of Colombian business leaders are interested in cloud but only 47% understand its business value. Spending a day in the cloud with 6 demogrounds stations, conference sessions, interesting case studies and customer testimonials will surely widen the endless market opportunities for Colombian customers, leaving them amazed with how Oracle Cloud works towards integration with other environments, non oracle applications, social media and mobile devices with bulletproof security infrastructure. /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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• Silverlight Cream for June 01, 2010 -- #874

  - by Dave Campbell

  In this Issue: Michael Washington, Alan Beasley and Michael Washington, Miroslav Miroslavov, Max Paulousky, Teresa and Ronald Burger, Laurent Duveau, Tim Heuer, Jeff Brand, Mike Snow, and John Papa. Shoutouts: To pay homage to the Advanced Options button in Expression Blend, Adam Kinney posted: Expression Blend Advanced Options square wallpaper SilverLaw stood his drag and drop ripple on it's head for this one: Silver Soccer - A Case Study for the Flexible Surface Effect (Silverlight 4) From SilverlightCream.com: Expression Blend DataStore - A Powerful Tool For Designers Michael Washington dug into the documentation and with some Microsoft assistance has figured out how to use the SetDataStoreAction in SketchFlow... good tutorial and a game to demonstrate it's use. Windows Phone 7 View Model Style Video Player Alan Beasley and Michael Washington teamed up again to produce a ViewModel-Style Video Player for WP7 ... very nice interface I might add... very detailed tutorial and all the code... oh, and did you notice it uses MVVMLight... on WP7? ... just thought I'd mention that :) Navigation in 3D world of 2D objects In part 7 of the CompleteIT code explenation, Miroslav Miroslavov is discussing some of the very cool animation they did... 3D, moving camera... cool stuff! Search Engine Optimization (SEO) for Silverlight Applications. Part 2 Max Paulousky has part 2 of his Silverlight 4 and SEO series up. In part 2 he's discussing sitemaps and html content providing. He also has good links showing where to submit your sitemaps and information. Mousin’ down the PathListBox Teresa and Ronald Burger (not sure which) has a post up about the PathListBox and how they drew the path that they ended up using, and the code used to enable animation. Dynamically apply and change Theme with the Silverlight Toolkit We've all had fun playing with themes, but Laurent Duveau has an example up of letting your users change the theme at run-time. Microsoft Translator client library for Silverlight Tim Heuer has been playing with the Microsoft Translator for Silverlight and he has a "Works on My Machine" license on what he's making available .. but considering his access to resources... I'd say go for it :) Custom Per-Page Transitions in Windows Phone 7 Jeff Brand has a follow-on to his other WP7 post about page transitions and is now discussing per-page transitions Silverlight Tip of the Day #26 – Changing the Startup Class Mike Snow's latest 'tip' is a little more involved than a tip ... changing the startup class and actually removing (in his example), the page and app classes... code and xaml! I've seen this before but never explained as clean... fun stuff. Behaviors in Blend 4 (Silverlight TV #30) Episode 30 of Silverlight TV (now a tag at Silverlight Cream) finds John Papa talking to Adam Kinney about Behaviors in Blend 4... not only using them but creating a custom one. Stay in the 'Light! Twitter SilverlightNews | Twitter WynApse | WynApse.com | Tagged Posts | SilverlightCream Join me @ SilverlightCream | Phoenix Silverlight User Group Technorati Tags: Silverlight    Silverlight 3    Silverlight 4    Windows Phone MIX10

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• Internships at Oracle &ndash; a truly multicultural experience!

  - by cristian.condurache(at)oracle.com

  Hello everybody!!! Our names are Lena and Laura, we both study in the same Grande Ecole in France, IPAG and we are about to complete our 16 week-internship in Oracle in the UK. Below a summary of our experience! My name is Lena. I am 20 years old and joined Oracle UK in September 2010 – more specifically, I joined the EMEA Graduate's Recruitment Team (EMEA stands for Europe, Middle East and Africa), and I have learned a lot about working life. It was a really good experience, which made me realize that I soon will be looking for a fulltime employee in a company in less than 3 years. I am glad to have had this first experience in Oracle. First of all because it's a very welcoming company which treats interns as employees and gives them the opportunity to show their potential. I also discovered that it is nice to work in a company where everybody knows everybody, and where the atmosphere is really good. The multicultural aspect is one of the most important and beautiful elements of Oracle. It gives you the opportunity to have contacts in many parts of the world and discover a lot of nice people. During my internship I learned a lot about Recruitment. I discovered I want to work in a Human Resources role after I graduate. I like the contact I will have with candidates and the fact that I have to be in touch with managers and understand their needs. I would be glad to work for the company in the near future. I would like to thank all my team members for welcoming me like they did. It was a real pleasure to share this experience in Oracle and in this team and I hope to return after I graduate.   Hi all! I am Laura. My wish for this internship was to focus on training of personal skills for employees and, by the same time of course, for the company’s development.... and I did it in the OTD team (EMEA Organization Talent Development Team). I could not have done something better than this! It was truly instructive. I learnt how to work in such a big international company, the values and the rules to follow and to interact and be part of the organisation. In Oracle, there are so different aspects of every department, so many possibilities in HR as well as in Finance or Sales... The jobs are very various and the employees’ cultures are also really different thanks to this international and multicultural company. I am working with OTD for the entire EMEA region, having many of my colleagues in other countries, with other cultures, other ways to work, and other ways to think... this is so inspiring! Oracle offers the best environment to learn about a job, as well as to learn about work life in such large companies. This company is about new technologies, it always goes fast, and everything changes quickly! You have to be aware of these changes and keep track of the wishes of customers. For OTD of course, these customers are the employees. Looking back I have learnt more then I would have ever thought and I know that it is what I want to do... And now I hope to come back again! I want to thank all my team for welcoming me and integrating me with such happiness. I will truly miss them!! If you have any questions related to this article feel free to contact [email protected]. You can find our job opportunities via http://campus.oracle.com. Technorati Tags: Oracle,EMEA,Recruitment,internship,ODT,team

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• My Experience at Oracle !!! By Ayush Gupta

  - by Nadiya

  Normal 0 false false false EN-US X-NONE X-NONE Hi! My name is Ayush, a Gratuate from BITS Pilani and now working and living in Bangalore. I joined Oracle in August 2013 as a Senior Consultant (SC) and would like to share my experiences over the first couple of months with you.It has been a wonderful journey so far. The last two months have been very exciting for me. First of all I would like to mention that the training program at Oracle that we went through really prepared us well. It matured us and allowed us to go from developing small applications in college to big enterprise products. Two months of initial training has had a lasting impact for me. I am also really enjoying the knowledge I have gained so far and also learning new things in the form of product training. It's really fun to work here. We are treated like adults and we are responsible for our own workloads.With that I can't keep from mentioning the fun times we as a team have in the form of Young Leadership programme in Hotel Fortune Trinity which included Luxurious buffet lunch too. Wishing it could happen more frequently.  Oracle provides one of the best opportunities to learn various technologies across different platforms. What I like best about working at Oracle is the work life balance. With the option of flexible timings, one can easily enjoy planned evenings with friends or maybe working out at the fitness centre in your building. Be it the birthday celebrations at office or the day long team outing at a resort, It’s all together a different experience. Overall, you get to take full ownership of your project and they give you a free leash on how you design your enhancements/changes.As one of the largest international companies, Oracle is obviously an expert on exploring the potential and possibility of inexperienced new hires. We were taught how to make an outstanding team work in a group training session at the first few weeks. From this experience I realized that perfect cooperation is not about where you come from or what your study background is, everyone can find his or her own role to support the team. Even though I am not that skilled in technology, my background has significantly helped me in learning new technologies in Oracle.My idea and suggestion is: for new joiners, the will to learn is be more important than what you have learnt before. Colleagues here at Oracle are professionals in their field, always friendly and glad to help. So don’t worry, all you need to do is just be confident, and have a nice attitude, Oracle will let you fully display your talent. Come and join us, here you can always find a tailor made role for you! /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-ascii- mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi- mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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• My Tech Ed North America Preview - Certification Edition

  - by Chris Gardner

  In my previous TechEd North America Preview, I addressed all the content I wanted to see at the show. This time, we shall turn our attention to the certifications I might try to pick up. If you have never been to TechEd North America before, one of the greatest things about the event is an on-site certification center. If you have a couple hours to spare, you can walk up to a test. The first test on my agenda is 70-5231. I took this update test once, but did not do well on the MVC portion2. A few practice tests later, and I think I'm ready to fake that section. After that, I need to complete my road to being a master. The good folks here at work have been having a real love / hate relationship with the idea of me become an MCM in SQL Server3. Of course, before I do that, I need to finally take the SQL Administration tests. Thus, we shall add 70-4324 and 70-4505 to the list. Speaking of MCM, TechEd North America will have a special on test 88-9706. This test is normally $500, and you have to find a place to take it7. However, there is a special 50% off rate for people who take it on location. With those kind of prices, I may just take it as a form of study guide. As a final push, I may take some Windows Phone exams. I mentioned in my previous post that I may attend the 70-5998 Exam Cram session. Unfortunately, I will be staffing the Hands-On-Lab at that time. As we know, this has never stopped me from taking a test. This may lead to fits of 70-5069, but after we've come this far... That should complete my list. Do I really think I'll find time to take 6 tests at TechEd North America? Probably not. I have done it at TechEd North America before, but that was before I was TechEd North America staff. I also had a co-worker pass 9 in one year, but he basically did nothing but travel to Orlando in 2007 to take tests. And what's the point of attending a HUGE conference if you don't network? Of course, networking will have to wait for Friday's post... 1 Upgrade: Transition Your MCPD .NET Framework 3.5 Web Developer Skills to MCPD .NET Framework 4 Web Developer 2Because I never have used, nor do I really think I ever will use, MVC... 3By that, I mean they love the idea, and they hate the price 4Microsoft SQL Server 2008, Implementation and Maintenance 5PRO: Designing, Optimizing and Maintaining a Database Administrative Solution Using Microsoft SQL Server 2008 6SQL Server 2008 Microsoft Certified Master: Knowledge Exam 7Which isn't nearly as expensive as the Lab Exam, nor as difficult to find a location. However, it is not offered at every testing facility. 8PRO: Designing and Developing Windows Phone Applications 9TS: Silverlight 4, Development

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• BI&EPM in Focus June 2012

  - by Mike.Hallett(at)Oracle-BI&EPM

  General News Thomas Kurian Discusses Oracle Exalytics, SAP HANA (replay | preso | press)  Accenture & Oracle Study: The Challenges of Corporate Financial Reporting  (link) Flash Demo: Oracle Hyperion Planning on Exalytics in the Public Sector (link) Flash Demo: OBIEE & Exalytics in Retail (link) Customers Italian Partner Alfa Sistemi implemented at Autovie Venete S.p.A. Integrates Business Intelligence and Performance Management to Improve Efficiency and Speed for Managing Public Works Projects (English version)  / Autovie Venete implementa un sistema integrato di Business Intelligence e Performance Management per migliorare l’efficienza e la tempestività dell’attività di Controlling di Commessa (Italian version). FANCL Gains 360-Degree View of Customers across Multiple Sales Channels, Reduces Reports by 75% Korea Yakult Improves Profit & Loss Analysis with Oracle Hyperion Planning and OBIEE Hill International Streamlines Forecasting, Improves Visibility into Project Productivity and Profitability Children’s Rights in Society Better Supports Organizational Mission with Advanced, Integrated, and Streamlined Business Intelligence Tools Profit: International utility Enel monitors the performance of global subsidiaries with Oracle Hyperion Applications (link) Profit: Charting a New Course: Korean Air gains altitude by leveraging its greatest asset: information (link)   Events June 12: Breaking Away from the Excel Add-In: Welcome to Hyperion Smart View 11.1.2.2 (link) June 13: Upgrading OBIEE 10g to 11g: Best Practices and Lessons Learned (performance architects) (link) June 14, The Netherlands: Strategies for Business Excellence, New Release of Oracle Hyperion EPM Suite (link) June 21: Comprehensive and Accurate Forecasting for Healthcare (link) June 26: What Exactly is Exalytics? (KPI Partners) (link) Webcast Replay: Is Your Company Able to Navigate Through Market Volatility? (link)  Webcast Replay: Is Hope and Email The Core of Your Reconciliation Process? (link) Webcast Replay: Troubleshooting EPM Reporting & Analysis 11.1.2.x  (link) Webcast Replay: Is your Organization Flying Blind when it comes to Understanding Profitability?  (link) Enterprise Performance Management Final Oracle EPM  Information Panel (CIP) survey on cost, profitability and performance reporting/scorecards is now OPEN (link) New on EPM Blog: What's Going on With IFRS? (link) How does Crystal Ball integrate with EPM Solutions? New collateral and demos on Crystal Ball Solution Factory!  (link) New Youtube Video: Business Case Analysis with Oracle Crystal Ball (link) Crystal Ball 11.1.2.2 is released! Grouped Assumptions in Sensitivity Charts, Data Filtering When Fitting Distributions and Parameter Edits When Fitting Distributions to name a few. Get full details from the online New Features Guide (link) New DRM Oracle-by-Examples now available (link) Support Blog: Hyperion Ledgerlink Sample Record and Windows 7: Now you see it, now you don’t  (link) Use Enterprise Manager FMW Control to Troubleshoot Oracle EPM 11.1.2 Family of Products (link) Business  Intelligence Whitepaper: Real-Time Operational Reporting for E-Business Suite via GoldenGate Replication to an Operational Data Store.  How Oracle enabled real-time operational reporting for its $20B services contract business with Golden Gate & OBIEE (link) KPI Partners ebook: Understanding Oracle BI Components and Repository Modeling Basics (link) “Getting Started with Oracle Endeca Information Discovery” video tutorials now available (link) Oracle BI Publisher Conversion Center: Convert from Crystal, Actuate, or Oracle Reports to Oracle BI Publisher (link) Oracle Fusion Applications: Monthly Partner Updates Webcast Replays to help BI partners understand how OBI, Essbase, BI-Apps and Fusion work together: More on Fusion CRM: Fusion Marketing More on Fusion CRM: Fusion CRM Sales Start-Up Packs and Expert Services for Implementation Partners Introducing the Oracle Fusion Accounting Hub Implementing Fusion Applications using Oracle's Composers Oracle Fusion Applications Co-Existence

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• Hey Retailers, Are You Ready For The Holiday Season?

  - by Jeri Kelley

  With online holiday spending reaching $35.3 billion in 2011 and American shoppers spending just under $750 on average on their holiday purchases this year, how ready is your business for the 2012 holiday season?   ?? Today’s shoppers do not take their purchases lightly.  They are more connected, interact with more resources to make decisions, diligently compare products and services, seek out the best deals, and ask for input from friends and family.   This holiday season, as consumers browse for apparel, tablets, toys, and much more, they will be bombarded with retailer communication - from emails and commercials to countless search engine results and social recommendations.  With a flurry of activity coming at consumers from every channel and competitor, your success this year will rely on communicating a consistent, personalized message no matter where your customers are shopping.  Here are a few ideas to help with your commerce strategy this holiday season: CONSISTENCY COUNTS FOR MULTICHANNEL SHOPPERS??According to a November 2011 study commissioned by Oracle, “Channel Commerce 2011: The Consumer View,” 54% of consumers in the U.S. and Canada regularly employ two or more channels before they make a purchase.  While each channel has its own unique benefit, user profile, and purpose, it’s critical that your shoppers have a consistent core experience wherever they’re looking for information or making a purchase.  Be sure consumers can consistently search and browse the same product information and receive the same promotions online, on their mobile devices, and in-store.? USE YOUR CUSTOMER’S CONTEXT TO SURFACE RELEVANT CONTENTYour Web site is likely the hub of your holiday activity.  According to a Monetate infographic, 39% of shoppers will visit your Web site directly to find out about the best holiday deals.   Use everything you know about your customers from past purchase data to browsing history to provide a relevant experience at every click, and assemble content in a context that entices shoppers to buy online, or influences an offline purchase.? TAKE ADVANTAGE OF MOBILE BEHAVIOR?Having a mobile program is no longer a choice.   Armed with smartphones and tablets, consumers now have access to more and more product information and can compare products and prices from anywhere.  In fact, approximately 52% of smartphone users will use their device to research products, redeem coupons and use apps to assist in their holiday gift purchase.  At a minimum, be sure your mobile environment has store information, consistent pricing and promotions, and simple checkout capabilities. ARM IN-STORE ASSOCIATES WITH TABLETS?According to RISNews.com, 31% of retailers plan to begin testing tablets in stores in 2012, 22% have already begun such testing and 6% had fully deployed tablets within stores.   Take advantage of this compelling sales tool to get shoppers interacting with videos, user reviews, how-to guides, side-by-side product comparisons, and specs.  Automatically trigger upsell and cross sell suggestions for store associates to recommend for each product or category, build in alerts for promotions, and allow associates to place orders and check inventory from their tablet.  ? WISDOM OF THE CROWDS IS GOOD, BUT WISDOM FROM FRIENDS IS BETTER?Shoppers who grapple with options are looking for recommendations; they’d rather get advice from friends, and they’re more likely to spend more while doing so.    In fact, according to an infographic by Mr. Youth, 66% of social media users made a purchase on Black Friday or Cyber Monday as a direct result of social media interactions with brands or family.   This holiday season, be sure you are leveraging your social channels from Facebook to Pinterest to drive consistent promotions and help your brand to become part of the conversation. So, are you ready for the holidays this year?  

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• links for 2010-12-23

  - by Bob Rhubart

  Oracle VM Virtualbox 4.0 extension packs (Wim Coekaerts Blog) Wim Coekaerts describes the the new extension pack in Oracle VM Virtualbox 4.0 and how it's different from 3.2 and earlier releases. (tags: oracle otn virtualization virtualbox) Oracle Fusion Middleware Security: Creating OES SM instances on 64 bit systems "I've already opened a bug on this against OES 10gR3 CP5, but in case anyone else runs into it before it gets fixed I wanted to blog it too. (NOTE: CP5 is when official support was introduced for running OES on a 64 bit system with a 64 bit JVM)" - Chris Johnson (tags: oracle otn fusionmiddleware security) Oracle Enterprise Manager Grid Control: Shared loader directory, RAC and WebLogic Clustering "RAC is optional. Even the load balancer is optional. The feed from the agents also goes to the load balancer on a different port and it is routed to the available management server. In normal case, this is ok." - Porus Homi Havewala (tags: WebLogic oracle otn grid clustering) Magic Web Doctor: Thought Process on Upgrading WebLogic Server to 11g "Upgrading to new versions can be challenging task, but it's done for linear scalability, continuous enhanced availability, efficient manageability and automatic/dynamic infrastructure provisioning at a low cost." - Chintan Patel (tags: oracle otn weblogic upgrading) InfoQ: Using a Service Bus to Connect the Supply Chain Peter Paul van de Beek presents a case study of using a service bus in a supply channel connecting a wholesale supplier with hundreds of retailers, the overall context and challenges faced – including the integration of POS software coming from different software providers-, the solution chosen and its implementation, how it worked out and the lessons learned along the way. (tags: ping.fm) Oracle VM VirtualBox 4.0 is released! - The Fat Bloke Sings The Fat Bloke spreads the news and shares some screenshots.  (tags: oracle otn virtualization virtualbox) Leaks on Wikis: "Corporations...You're Next!" Oracle Desktop Virtualization Can Help. (Oracle's Virtualization Blog) "So what can you do to guard against these types of breaches where there is no outsider (or even insider) intrusion to detect per se, but rather someone with malicious intent is physically walking out the door with data that they are otherwise allowed to access in their daily work?" - Adam Hawley (tags: oracle otn virtualization security) OTN ArchBeat Podcast Guest Roster As the OTN ArchBeat Podcast enters its third year, it's time to acknowledge the invaluable contributions of the guests who have participated in ArchBeat programs. Check out this who's who of ArchBeat podcast panelists, with links to their respective interviews and more. (tags: oracle otn oracleace podcast archbeat) Show Notes: Architects in the Cloud (ArchBeat) Now available! Part 2 (of 4) of the ArchBeat interview with Stephen G. Bennett and Archie Reed, the authors of "Silver Clouds, Dark Linings: A Concise Guide to Cloud Computing." (tags: oracle otn podcast cloud) A Cautionary Tale About Multi-Source JNDI Configuration (Scott Nelson's Portal Productivity Ponderings) "I ran into this issue after reading that p13nDataSource and cgDataSource-NonXA should not be configured as multi-source. There were some issues changing them to use the basic JDBC connection string and when rolling back to the bad configuration the server went 'Boom.'" - Scott Nelson (tags: weblogic jdbc oracle jndi)

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• Is Cloud Security Holding Back Social SaaS?

  - by Mike Stiles

  The true promise of social data co-mingling with enterprise data to influence and inform social marketing (all marketing really) lives in cloud computing. The cloud brings processing power, services, speed and cost savings the likes of which few organizations could ever put into action on their own. So why wouldn’t anyone jump into SaaS (Software as a Service) with both feet? Cloud security. Being concerned about security is proper and healthy. That just means you’re a responsible operator. Whether it’s protecting your customers’ data or trying to stay off the radar of regulatory agencies, you have plenty of reasons to make sure you’re as protected from hacking, theft and loss as you can possibly be. But you also have plenty of reasons to not let security concerns freeze you in your tracks, preventing you from innovating, moving the socially-enabled enterprise forward, and keeping up with competitors who may not be as skittish regarding SaaS technology adoption. Over half of organizations are transferring sensitive or confidential data to the cloud, an increase of 10% over last year. With the roles and responsibilities of CMO’s, CIO’s and other C’s changing, the first thing you should probably determine is who should take point on analyzing cloud software options, providers, and policies. An oft-quoted Ponemon Institute study found 36% of businesses don’t have a cloud security policy at all. So that’s as good a place to start as any. What applications and data are you comfortable housing in the cloud? Do you have a classification system for data that clearly spells out where data types can go and how they can be used? Who, both internally and at the cloud provider, will function as admins? What are the different levels of admin clearance? Will your security policies and procedures sync up with those of your cloud provider? The key is verifiable trust. Trust in cloud security is actually going up. 1/3 of organizations polled say it’s the cloud provider who should be responsible for data protection. And when you look specifically at SaaS providers, that expectation goes up to 60%. 57% “strongly agree” or “agree” there’s more confidence in cloud providers’ ability to protect data. In fact, some businesses bypass the “verifiable” part of verifiable trust. Just over half have no idea what their cloud provider does to protect data. And yet, according to the “Private Cloud Vision vs. Reality” InformationWeek Report, 82% of organizations say security/data privacy are one of the main reasons they’re still holding the public cloud at arm’s length. That’s going to be a tough position to maintain, because just as social is rapidly changing the face of marketing, big data is rapidly changing the face of enterprise IT. Netflix, who’s particularly big on the benefits of the cloud, says, "We're systematically disassembling the corporate IT components." An enterprise can never realize the full power of big data, nor get the full potential value out of it, if it’s unwilling to enable the integrations and dataset connections necessary in the cloud. Because integration is called for to reduce fragmentation, a standardized platform makes a lot of sense. With multiple components crafted to work together, you’re maximizing scalability, optimization, cost effectiveness, and yes security and identity management benefits. You can see how the incentive is there for cloud companies to develop and add ever-improving security features, making cloud computing an eventual far safer bet than traditional IT. @mikestilesPhoto: stock.xchng

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• ArchBeat Link-o-Rama for 2012-06-29

  - by Bob Rhubart

  Backward-compatible vs. forward-compatible: a tale of two clouds | William Vambenepe "There is the Cloud that provides value by requiring as few changes as possible. And there is the Cloud that provides value by raising the abstraction and operation level," says William Vambenepe. "The backward-compatible Cloud versus the forward-compatible Cloud." Vambenepe was a panelist on the recent ArchBeat podcast Public, Private, and Hybrid Clouds. Andrejus Baranovskis's Blog: ADF 11g PS5 Application with Customized BPM Worklist Task Flow (MDS Seeded Customization) Oracle ACE Director Andrejus Baranovskis investigates "how you can customize a standard BPM Task Flow through MDS Seeded customization." Oracle OpenWorld 2012 Music Festival If, after a day spent in sessions at Oracle Openworld, you want nothing more than to head back to your hotel for a quiet evening spent responding to email, please ignore the rest of this message. Because every night from Sept 30 to Oct 4 the streets of San Francisco will pulsate with music from a vast array of bands representing more musical styles than a single human brain an comprehend. It's the first ever Oracle Music Festival, baby, 7:00pm to 1:00am every night. Are those emails that important...? Resource Kit: Oracle Exadata - includes demos, videos, product datasheets, and technical white papers. This free resource kit includes several customer case study videos, two 3D product demos, several product datasheets, and three technical architecture white papers. Registration is required for the who don't already have a free Oracle.com membership account. Some execs contemplate making 'Bring Your Own Device' mandatory | ZDNet "Companies and agencies are recognizing that individual employees are doing a better job of handling and managing their devices than their harried and overworked IT departments – who need to focus on bigger priorities, such as analytics and cloud," says ZDNet SOA blogger Joe McKendrick. Podcast Show Notes: Public, Private, and Hybrid Clouds All three parts of this discussion are now available. Featuring a panel of leading Oracle cloud computing experts, including Dr. James Baty, Mark T. Nelson, Ajay Srivastava, and William Vambenepe, the discussion covers an overview of the various flavors of cloud computing, the importance of standards, Why cloud computing is a paradigm shift—and why it isn't, and advice on what architects need to know to take advantage of the cloud. And for those who prefer reading to listening, a complete transcript is also available. Amazon AMIs and Oracle VM templates (Cloud Migrations) Cloud migration expert Tom Laszewski shares an objective comparison of these two resources. IOUC : Blogs : Read the latest news on the global user group community - June 2012! The June 2012 edition of "Are You a Member Yet?"—the quarterly newsletter about Oracle user group communities around the world. Webcast: Introducing Identity Management 11g R2 - July 19 Date: Thursday, July 19, 2012 Time: 10am PT / 1pm ET Please join Oracle and customer executives for the launch of Oracle Identity Management 11g R2, the breakthrough technology that dramatically expands the reach of identity management to cloud and mobile environments. Thought for the Day "The most important single aspect of software development is to be clear about what you are trying to build." — Bjarne Stroustrup Source: SoftwareQuotes.com

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• Oracle Retail Mobile Point-of-Service

  - by David Dorf

  When most people discuss mobile in retail, they immediately go to shopping applications.  While I agree the consumer side of mobile is huge, I believe its also important to arm store associates with mobile tools.  There are around a dozen major roll-outs of mobile POS to chain retailers, and all have been successful.  This does not, however, signal the demise of traditional registers.  Retailers will adopt mobile POS slowly and reduce the number of fixed registers over time, but there's likely to be a combination of both for the foreseeable future.  Even Apple retains at least one fixed register in every store, you just have to know where to look. The business benefits for mobile POS are pretty straightforward: 1. Faster checkout.  Walmart's CFO recently reported that for every second they shave off the average transaction time, they can potentially save $12M a year in labor.  I think its more likely that labor will be redeployed to enhance the customer experience. 2. Smarter associates.  The sales associates on the floor need the same access to information that consumers have, if not more.  They need ready access to product details, reviews, inventory, etc. to meet consumer expectations.  In a recent study, 40% of consumers said a savvy store associate can impact their final product selection more than a website. 3. Lower costs.  Mobile POS hardware (iPod touch + sled) costs about a fifth of fixed registers, not to mention the reclaimed space that can be used for product displays. But almost all Mobile POS solutions can claim those benefits equally.  Where there's differentiation is on the technical side.  Oracle recently announced availability of the Oracle Retail Mobile Point-of-Service, and it has three big technology advantages in the market: 1. Portable. We used a popular open-source component called PhoneGap that abstracts the app from the underlying OS and hardware so that iOS, Android, and other platforms could be supported.  Further, we used Web technologies such as HTML5 and JavaScript, which are commonly known by many programmers, as opposed to ObjectiveC which is more difficult to find.  The screen can adjust to different form-factors and sizes, just like you see with browsers.  In the future when a new, zippy device gets released, retailers will have the option to move to that device more easily than if they used a native app. 2. Flexible.  Our Mobile POS is free with the Oracle Retail Point-of-Service product.  Retailers can use any combination of fixed and mobile registers, and those ratios can change as required.  Perhaps start with 1 mobile and 4 fixed per store, then transition over time to 4 mobile and 1 fixed without any additional software licenses.  Our scalable solution supports lots of combinations. 3. Consistent.  Because our Mobile POS is fully integrated to our traditional POS, the same business logic is reused.  Third-party Mobile POS solutions often handle pricing, promotions, and tax calculations separately leading to possible inconsistencies within the store.  That won't happen with Oracle's solution. For many retailers, Mobile POS can lower costs, increase customer service, and generally enhance a consumer's in-store experience.  Apple led the way, but lots of other retailers are discovering the many benefits of adding mobile capabilities in their stores.  Just be sure to examine both the business and technology benefits so you get the most value from your solution for the longest period of time.

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• Oracle Fusion Supply Chain Management (SCM) Designs May Improve End User Productivity

  - by Applications User Experience

  By Applications User Experience on March 10, 2011 Michele Molnar, Senior Usability Engineer, Applications User Experience The Challenge: The SCM User Experience team, in close collaboration with product management and strategy, completely redesigned the user experience for Oracle Fusion applications. One of the goals of this redesign was to increase end user productivity by applying design patterns and guidelines and incorporating findings from extensive usability research. But a question remained: How do we know that the Oracle Fusion designs will actually increase end user productivity? The Test: To answer this question, the SCM Usability Engineers compared Oracle Fusion designs to their corresponding existing Oracle applications using the workflow time analysis method. The workflow time analysis method breaks tasks into a sequence of operators. By applying standard time estimates for all of the operators in the task, an estimate of the overall task time can be calculated. The workflow time analysis method has been recently adopted by the Applications User Experience group for use in predicting end user productivity. Using this method, a design can be tested and refined as needed to improve productivity even before the design is coded. For the study, we selected some of our recent designs for Oracle Fusion Product Information Management (PIM). The designs encompassed tasks performed by Product Managers to create, manage, and define products for their organization. (See Figure 1 for an example.) In applying this method, the SCM Usability Engineers collaborated with Product Management to compare the new Oracle Fusion Applications designs against Oracle’s existing applications. Together, we performed the following activities: Identified the five most frequently performed tasks Created detailed task scenarios that provided the context for each task Conducted task walkthroughs Analyzed and documented the steps and flow required to complete each task Applied standard time estimates to the operators in each task to estimate the overall task completion time Figure 1. The interactions on each Oracle Fusion Product Information Management screen were documented, as indicated by the red highlighting. The task scenario and script provided the context for each task.  The Results: The workflow time analysis method predicted that the Oracle Fusion Applications designs would result in productivity gains in each task, ranging from 8% to 62%, with an overall productivity gain of 43%. All other factors being equal, the new designs should enable these tasks to be completed in about half the time it takes with existing Oracle Applications. Further analysis revealed that these performance gains would be achieved by reducing the number of clicks and screens needed to complete the tasks. Conclusions: Using the workflow time analysis method, we can expect the Oracle Fusion Applications redesign to succeed in improving end user productivity. The workflow time analysis method appears to be an effective and efficient tool for testing, refining, and retesting designs to optimize productivity. The workflow time analysis method does not replace usability testing with end users, but it can be used as an early predictor of design productivity even before designs are coded. We are planning to conduct usability tests later in the development cycle to compare actual end user data with the workflow time analysis results. Such results can potentially be used to validate the productivity improvement predictions. Used together, the workflow time analysis method and usability testing will enable us to continue creating, evaluating, and delivering Oracle Fusion designs that exceed the expectations of our end users, both in the quality of the user experience and in productivity. (For more information about studying productivity, refer to the Measuring User Productivity blog.)

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• Is there a theory for "transactional" sequences of failing and no-fail actions?

  - by Ross Bencina

  My question is about writing transaction-like functions that execute sequences of actions, some of which may fail. It is related to the general C++ principle "destructors can't throw," no-fail property, and maybe also with multi-phase transactions or exception safety. However, I'm thinking about it in language-neutral terms. My concern is with correctly designing error handling in C++ functions that must be reliable. I would like to know what the concepts below are called so that I can learn more about them. I'm sorry that I can't ask the question more directly. Since I don't know this area I have provided an example to explain my question. The question is at the end. Here goes: Consider a sequence of steps or actions executed sequentially, where actions belong to one of two classes: those that always succeed, and those that may fail. In the examples below: S stands for an action that always succeeds (called "no-fail" in some settings). F stands for an action that may fail (for example, it might fail to allocate memory or do I/O that could fail). Consider a sequences of actions (executed sequentially from left to right): S->S->S->S Since each action in the sequence above succeeds, the whole sequence succeeds. On the other hand, the following sequence may fail because the last action may fail: S->S->S->F So, claim: a sequence has the no-fail (S) property if and only if all of its actions are no-fail. Now, I'm interested in action sequences that form "atomic transactions", with "failure atomicity," i.e. where either the whole sequence completes successfully, or there is no effect. I.e. if some action fails, the earlier ones must be rolled back. This requires that any successfully executed actions prior to a failing action must always be able to be rolled back. Consider the sequence: S->S->S->F S<-S<-S In the example above, the first row is the forward path of the transaction, and the second row are inverse actions (executed from right to left) that can be used to roll back if the final top row actions fails. It seems to me that for a transaction to support failure atomicity, the following invariant must hold: Claim: To support failure atomicity (either completion or complete roll-back on failure) all actions preceding the latest failable (F) action on the forward path (marked * in the example below) must have no-fail (S) inverses. The following is an example of a sequence that supports failure atomicity: * S->F->F->F S<-S<-S Further, if we want the transaction to be able to attempt cancellation mid-way through, but still guarantee either full completion or full rollback then we need the following property: Claim: To support failure atomicity and cancellation mid-way through execution, in the face of errors in the inverse (cancellation) path, all actions following the earliest failable (F) inverse on the reverse path (marked *) must be no-fail (S). F->F->F->S->S S<-S<-F<-F * I believe that these two conditions guarantee that an abortable/cancelable transaction will never get "stuck". My questions are: What is the study and theory of these properties called? are my claims correct? and what else is there to know? UPDATE 1: Updated terminology: what I previously called "robustness" is called atomicity in the database literature. UPDATE 2: Added explicit reference to failure atomicity, which seems to be a thing.

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• Where Twitter Stands Heading Into 2013

  - by Mike Stiles

  As Twitter continued throughout 2012 to be a stage on which global politics and culture played itself out, the company itself underwent some adjustments that give us a good indication of what users and brands can expect from the platform in 2013. The power of the network did anything but fade. Celebrities continued to use it to connect one-on-one. Even the Pope signed on this year. It continued to fuel revolutions. It played an exponentially large factor in this US Presidential election. And around the world, the freedom to speak was challenged as users were fired, sued, sometimes even jailed for their tweets. Expect more of the same in 2013, as Twitter has entrenched itself, for individuals, causes and brands, as the fastest, easiest, most efficient way to message the masses so some measure of impact can come from it. It’s changed everything, and it’s not finished. These fun facts reveal the position of strength with which Twitter enters 2013: It now generates a billion tweets every 2.5 days It has 500 million+ users The average Twitter user has tweeted 307 times 32% of everyone using the Internet uses Twitter It’s expected to bring in $540 million in ad revenue by 2014 11 new accounts are created every second High-level Executive Summary: people love it, people use it, and they’re going to keep loving and using it. Whether or not outside developers love it is a different matter. 2012 marked a shift from welcoming the third party support that played at least some role in Twitter being so warmly embraced, to discouraging anything that replicates what Twitter can do itself…or plans to do itself. It’s not the open playground it once was. Now Twitter must spend 2013 proving it can innovate in-house and keep us just as entranced. Likewise, Twitter is distancing itself from Facebook. Images from the #1 platform’s Instagram don’t work on Twitter anymore, and Twitter’s rolling out their own photo filter product. Where the two have lived in a “plenty of room for everybody” symbiosis up to now, 2013 could see the giants ramping up a full-on rivalry. Twitter is exhibiting a deliberate strategy. Updates have centered on more visually appealing search results, and making finding and sharing content easier. Deals have been cut with some media entities so their content stands out. CEO Dick Costolo has said tweets aren’t the attraction, they’re what leads you to content. Twitter aims to be a key distributor of media and info. Add the addition of former News Corp. President Peter Chernin to the board, and their hashtag landing page experience for events, and their media behemoth ambitions get pretty clear. There are challenges ahead and Costolo has also laid those out; entry into China, figuring out how to have Twitter deliver both comprehensive and relevant, targeted experiences, and the visualization of big data. What does this mean for corporations? They can expect a more media-rich evolution and growing emphases on imagery. They can expect more opportunities to create great media content and leverage Twitter for its distribution. And they can expect new ways to surface in searches. Are brands diving in? 56% of customer tweets to companies get completely and totally ignored. Ugh. A study Twitter recently conducted with Compete shows people who see tweets from retailers are more likely to buy a product. And, the more retailer tweets they see, the more likely they are to purchase on the retail site. As more of those tweets point to engaging media content from the brand, the results should get even better. Twitter appears ready for 2013. Enterprise brands have some work to do. @mikestilesPhoto Stuart Miles, freedigitalphotos.net

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