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• What You Can Learn from the NFL Referee Lockout

  - by Christina McKeon

  American football is a lot like religion. The fans are devoted followers that take brand loyalty to a whole new level. These fans that worship their teams each week showed that they are powerful customers whose voice has an impact. Yesterday, these fans proved that their opinion could force the hand of a large and powerful institution. With a three-month NFL referee lockout that seemed like it was nowhere close to resolution, the Green Bay Packers and the Seattle Seahawks competed last Monday night. For those of you that might have been out of the news cycle the past few days, Green Bay lost the game due to a controversial call that many experts and analysts agree should have resulted in Green Bay winning the game. Outrage ensued. The NFL had pulled replacement referees from the high school ranks, and these replacements did not have the knowledge and experience to handle high intensity NFL games. Fans protested about their customer experience. Their anger-filled rants were heard in social media, in the headlines of newspapers, on radio, and on national TV. Suddenly, the NFL was moved to reach an agreement with the referees. That agreement was reached late in the night on Wednesday with many believing that the referees had the upper hand forcing the owners into submission. Some might argue that the referees benefited, not the fans. Since the fans wanted qualified and competent referees, I would say the fans did benefit. The referees are scheduled to return to the field this Sunday, so the fans got what they wanted. What can you learn from this negative customer experience? Customers are in control. NFL owners thought they were controlling this situation with the upper hand over referees. The owners figured out they weren’t in control when their fans reacted negatively. Customers can make or break you more now than ever before, which is why it is more important to connect with them, engage them in a personal manner, and create rewarding relationships. Protect your brand. Whether knowingly or unknowingly, the NFL put their brand and each team’s brand at risk with replacement referees. Think about each business decision you make, and how it may impact your brand at different points in time. A decision that results in a gain today could result in a larger loss down the road. Customer experience matters. The NFL likely foresaw declining revenues in ticket sales, merchandising, advertising, and other areas if the lockout continued. While fans primarily spoke with their minds in the days following the Green Bay debacle, their wallets would be the next things to speak. Customer experience directly affects your success and is one of the few areas where you can differentiate your business. What would you do if your brand got such negative attention? Would you be prepared to navigate such stormy waters? Would you be able to prevent such a fiasco? If you don’t have a good answer to these questions, consider joining us October 3-5, 2012 at the Oracle Customer Experience Summit in San Francisco. You’ll have the opportunity to learn even more about customer experience from industry experts such as best-selling author Seth Godin, Paul Hagen and Kerry Bodine from Forrester Research, Inc., George Kembel from the Stanford d.School, Bruce Temkin of The Temkin Group, and Gene Alvarez from Gartner Inc.. There will also be plenty of your peers and customer experience experts available for networking and discussions.

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• Acceptance tests done first...how can this be accomplished?

  - by Crazy Eddie

  The basic gist of most Agile methods is that a feature is not "done" until it's been developed, tested, and in many cases released. This is supposed to happen in quick turnaround chunks of time such as "Sprints" in the Scrum process. A common part of Agile is also TDD, which states that tests are done first. My team works on a GUI program that does a lot of specific drawing and such. In order to provide tests, the testing team needs to be able to work with something that at least attempts to perform the things they are trying to test. We've found no way around this problem. I can very much see where they are coming from because if I was trying to write software that targeted some basically mysterious interface I'd have a very hard time. Although we have behavior fairly well specified, the exact process of interacting with various UI elements when it comes to automation seems to be too unique to a feature to allow testers to write automated scripts to drive something that does not exist. Even if we could, a lot of things end up turning up later as having been missing from the specification. One thing we considered doing was having the testers write test "scripts" that are more like a set of steps that must be performed, as described from a use-case perspective, so that they can be "automated" by a human being. This can then be performed by the developer(s) writing the feature and/or verified by someone else. When the testers later get an opportunity they automate the "script" for regression purposes mainly. This didn't end up catching on in the team though. The testing part of the team is actually falling behind us by quite a margin. This is one reason why the apparently extra time of developing a "script" for a human being to perform just did not happen....they're under a crunch to keep up with us developers. If we waited for them, we'd get nothing done. It's not their fault really, they're a bottle neck but they're doing what they should be and working as fast as possible. The process itself seems to be set up against them. Very often we end up having to go back a month or more in what we've done to fix bugs that the testers have finally gotten to checking. It's an ugly truth that I'd like to do something about. So what do other teams do to solve this fail cascade? How can we get testers ahead of us and how can we make it so that there's actually time for them to write tests for the features we do in a sprint without making us sit and twiddle our thumbs in the meantime? As it's currently going, in order to get a feature "done", using agile definitions, would be to have developers work for 1 week, then testers work the second week, and developers hopefully being able to fix all the bugs they come up with in the last couple days. That's just not going to happen, even if I agreed it was a reasonable solution. I need better ideas...

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• Book Review (Book 12) - 20 Master Plots

  - by BuckWoody

  This is a continuation of the books I challenged myself to read to help my career - one a month, for a year. You can read my first book review here, and the entire list is here. The book I chose for May 2012 was:20 Master Plots by Ronald B. Tobias. This is my final book review - at least for this year. I'll explain what I've learned in this book in particular, and in the last twelve months in general. Why I chose this book: Stories and themes are part of software, presenting, and working in teams. This book claims there are only 20 plots, ever. I wanted to find out. What I learned: Probably my most favorite read of the year. Deceptively small, amazingly insightful. The premise is that there are only a few "base" themes, and that once you learn them you can put together an interesting set of stories on most any topic. Yes, the author admits that this number has been different throughout history - some have said 50, others 14, and still others claim only one or two basic plots. This doesn't change the fact that you can build very complex stories from a simple set of circumstances and characters. Be warned - if you read this book it takes away much of the wonder from almost every movie or book you'll read from here on! I loved it. My favorite part is that the author gives you exercises to build stories, right from the start. I've actually used these as the start of a meeting to foster creativity. Amazing stuff. One of my favorite sections of the book deals with plot and story. Plot: The king died, and the queen died. Story: The king died, and the queen died of heartbreak. Add one or two words, and you have the essence of storytelling. A highly recommended read, for all folks of all ages. You'll like it, your spouse will like it, and your kids will like it. I learned to be a better storyteller, and it helped me understand that plots and stories are not just things in books - they are a direct reflection of human nature. That makes me a better manager of myself and others.   And this is the last of the reviews - at least for this year. I probably won't post many more book reviews here, but I will keep up the practice. As a reminder, the goal was to select 12 books that will help you reach your career goals. They don't have to be technical, or even apply directly to your job - but they do need to be books that you mindfully select as getting you closer to what you want to be. Each month, jot down what you learned from the work. And see if it doesn't in fact get you closer to your goals. These readings helped me - I got a promotion this year, and I attribute at least some of that to the things I learned.

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• Talking JavaOne with Rock Star Kirk Pepperdine

  - by Janice J. Heiss

  Kirk Pepperdine is not only a JavaOne Rock Star but a Java Champion and a highly regarded expert in Java performance tuning who works as a consultant, educator, and author. He is the principal consultant at Kodewerk Ltd. He speaks frequently at conferences and co-authored the Ant Developer's Handbook. In the rapidly shifting world of information technology, Pepperdine, as much as anyone, keeps up with what's happening with Java performance tuning. Pepperdine will participate in the following sessions: CON5405 - Are Your Garbage Collection Logs Speaking to You? BOF6540 - Java Champions and JUG Leaders Meet Oracle Executives (with Jeff Genender, Mattias Karlsson, Henrik Stahl, Georges Saab) HOL6500 - Finding and Solving Java Deadlocks (with Heinz Kabutz, Ellen Kraffmiller Martijn Verburg, Jeff Genender, and Henri Tremblay) I asked him what technological changes need to be taken into account in performance tuning. “The volume of data we're dealing with just seems to be getting bigger and bigger all the time,” observed Pepperdine. “A couple of years ago you'd never think of needing a heap that was 64g, but today there are deployments where the heap has grown to 256g and tomorrow there are plans for heaps that are even larger. Dealing with all that data simply requires more horse power and some very specialized techniques. In some cases, teams are trying to push hardware to the breaking point. Under those conditions, you need to be very clever just to get things to work -- let alone to get them to be fast. We are very quickly moving from a world where everything happens in a transaction to one where if you were to even consider using a transaction, you've lost." When asked about the greatest misconceptions about performance tuning that he currently encounters, he said, “If you have a performance problem, you should start looking at code at the very least and for that extra step, whip out an execution profiler. I'm not going to say that I never use execution profilers or look at code. What I will say is that execution profilers are effective for a small subset of performance problems and code is literally the last thing you should look at.And what is the most exciting thing happening in the world of Java today? “Interesting question because so many people would say that nothing exciting is happening in Java. Some might be disappointed that a few features have slipped in terms of scheduling. But I'd disagree with the first group and I'm not so concerned about the slippage because I still see a lot of exciting things happening. First, lambda will finally be with us and with lambda will come better ways.” For JavaOne, he is proctoring for Heinz Kabutz's lab. “I'm actually looking forward to that more than I am to my own talk,” he remarked. “Heinz will be the third non-Sun/Oracle employee to present a lab and the first since Oracle began hosting JavaOne. He's got a great message. He's spent a ton of time making sure things are going to work, and we've got a great team of proctors to help out. After that, getting my talk done, the Java Champion's panel session and then kicking back and just meeting up and talking to some Java heads."Finally, what should Java developers know that they currently do not know? “’Write Once, Run Everywhere’ is a great slogan and Java has come closer to that dream than any other technology stack that I've used. That said, different hardware bits work differently and as hard as we try, the JVM can't hide all the differences. Plus, if we are to get good performance we need to work with our hardware and not against it. All this implies that Java developers need to know more about the hardware they are deploying to.”

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• Book Review (Book 12) - 20 Master Plots

  - by BuckWoody

  This is a continuation of the books I challenged myself to read to help my career - one a month, for a year. You can read my first book review here, and the entire list is here. The book I chose for May 2012 was:20 Master Plots by Ronald B. Tobias. This is my final book review - at least for this year. I'll explain what I've learned in this book in particular, and in the last twelve months in general. Why I chose this book: Stories and themes are part of software, presenting, and working in teams. This book claims there are only 20 plots, ever. I wanted to find out. What I learned: Probably my most favorite read of the year. Deceptively small, amazingly insightful. The premise is that there are only a few "base" themes, and that once you learn them you can put together an interesting set of stories on most any topic. Yes, the author admits that this number has been different throughout history - some have said 50, others 14, and still others claim only one or two basic plots. This doesn't change the fact that you can build very complex stories from a simple set of circumstances and characters. Be warned - if you read this book it takes away much of the wonder from almost every movie or book you'll read from here on! I loved it. My favorite part is that the author gives you exercises to build stories, right from the start. I've actually used these as the start of a meeting to foster creativity. Amazing stuff. One of my favorite sections of the book deals with plot and story. Plot: The king died, and the queen died. Story: The king died, and the queen died of heartbreak. Add one or two words, and you have the essence of storytelling. A highly recommended read, for all folks of all ages. You'll like it, your spouse will like it, and your kids will like it. I learned to be a better storyteller, and it helped me understand that plots and stories are not just things in books - they are a direct reflection of human nature. That makes me a better manager of myself and others.   And this is the last of the reviews - at least for this year. I probably won't post many more book reviews here, but I will keep up the practice. As a reminder, the goal was to select 12 books that will help you reach your career goals. They don't have to be technical, or even apply directly to your job - but they do need to be books that you mindfully select as getting you closer to what you want to be. Each month, jot down what you learned from the work. And see if it doesn't in fact get you closer to your goals. These readings helped me - I got a promotion this year, and I attribute at least some of that to the things I learned.

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• The Latest Major Release of AutoVue is Now Available!

  - by Pam Petropoulos

  Click here to read the full press release. To learn more about AutoVue 20.2, check out the What's New in AutoVue 20.2 Datasheet AutoVue 20.2 continues to set the standard for enterprise level visualization with Augmented Business Visualization, a new paradigm which reconciles information and business data from multiple sources into a single view, providing rich and actionable visual decision-making environments. The release also includes; capabilities that enhance end-to-end approval workflow; solutions to visually enable the mobile workforce; and support for the latest manufacturing and high tech formats.     New capabilities in release 20.2 include: ·         Enhancements to the Augmented Business Visualization framework o    Creation of 2D hotspots has been extended in 2D drawings, PDF and image files and can now be defined as regional boxes, rather than just text strings o    New 3D Hotspot links in models and drawings. Parts or components of 3D models can be selected to create hotspot links. ·         Enhanced end-to-end approval workflows with digital stamping and batch stamping improvements ·         Solutions that visually enable the mobile workforce and extend enterprise visualization to mobile devices, including iPads through OVDI (Oracle Virtual Desktop Infrastructure) ·         Enhancements to AutoVue enterprise readiness: reliability and performance improvements, as well as security enhancements which adhere to Oracle’s Software Security Assurance standards ·         Timely support for new MCAD, ECAD, and Office formats ·         New 20.2 versions of AutoVue Document Print Services and Integration SDK (iSDK) ·         New Dutch language availability   The press release also contains terrific supporting quotes from AutoVue customers and partners.        “AutoVue’s stamping enhancements will greatly benefit our building permit management processes,” said Ties Kremer, Information Manager, Noordenveld Municipality, Netherlands. “The ability to batch stamp documents will speed up our approval processes, enable us to save time and money, and help us meet our regulatory compliance obligations.”          “AutoVue provides our non-technical teams in marketing and sales with access to customer order requirements and supporting CAD documents and drawings,” said James Lim, Regional Technical Systems Manager at Molex Incorporated. “AutoVue 20.2 has enabled us to refine our quotation process, and reduce order errors.”         “We are excited about our use of AutoVue’s Augmented Business Visualization framework, which will offer Meridian users enhanced access to related technical documentation,” said Edwin van Dijk, Director of Product Management, BlueCielo.  “By including AutoVue’s new regional hotspot capabilities within BlueCielo Meridian Enterprise, the context of engineering information is carried over into the visual representation of complex assets, thereby helping us to improve productivity and operational excellence.”    

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• Apps UX Launches Blueprints for Mobile User Experiences

  - by mvaughan

  By Misha Vaughan, Oracle Applications User ExperienceAt Oracle OpenWorld 2012 this year, the Oracle Applications User Experience (Apps UX) team announced the release of Mobile User Experience Functional Design Patterns. These patterns are designed to work directly with Oracle’s Fusion Middleware, specifically, ADF Mobile.  The Oracle Application Development Framework for mobile users enables developers to build one application that can be deployed to multiple mobile device platforms. These same mobile design patterns provide the guidance for Oracle teams to develop Fusion Mobile expenses. Application developers can use Oracle’s mobile design patterns to design iPhone, Android, or browser-based smartphone applications. We are sharing our mobile design patterns and their baked-in, scientifically proven usability to enable Oracle customers and partners to build mobile applications quickly.A different way of thinking and designing. Lynn Rampoldi-Hnilo, Senior Manager of Mobile User Experiences for Apps UX, says mobile design has to be compelling. “It needs to be optimized for the device, and be visually rich and simple,” she said. “What is really key is that you are designing for a user’s most personal device, the device that they will have with them at all times of the day.”Katy Massucco, director of the overall design patterns site, said: “You need to start with a simplified task flow. Everything should be a natural interaction. The action should be relevant and leveraging the device. It should be seamless.”She suggests that developers identify the essential tasks that a user would want to do while mobile. “They need to understand the user and the context,” she added. ?A sample inline action design patternWhat people are sayingReactions to the release of the design patterns have been positive. Debra Lilley, Oracle ACE Director and Fusion User Experience Advocate (FXA), has already demo’ed Fusion Mobile Expenses widely.  Fellow Oracle Ace Director Ronald van Luttikhuizen, called it a “cool demo by @debralilley of the new mobile expenses app.” FXA member Floyd Teter says he is already cooking up some plans for using mobile design patterns.  We hope to see those ideas at Collaborate or ODTUG in 2013. For another perspective on why user experience is such an important focus for mobile applications, check out this video by John King, Director, and Monty Latiolais, President, both from ODTUG, or the Oracle Development Tools User Group.In a separate interview by e-mail, Latiolais wrote: “I enjoy the fact we can take something that, in the past, has been largely subjective, and now apply to it a scientifically proven look and feel. Trusting Oracle’s UX Design Patterns, the presentation really can become one less thing to worry about. As someone with limited ADF experience, that is extremely beneficial.”?King, who was also interviewed by e-mail, wrote: “User Experience is about making the task at hand as easy and error-free as possible. Oracle's UX labs worked hard to make the User Experience in the new Fusion Applications as good as possible; ADF makes adding tested, consistent, user experiences a declarative exercise by leveraging that work. As we move applications onto mobile platforms, user experience is the driving factor. Customers are "spoiled" by a bevy of fantastic applications, and ours cannot disappoint them. Creating applications that enable users to quickly and effectively accomplish whatever task is at hand takes thought and practice. Developers must become ’power users’ and then create applications that they and their users will love.”

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• Any tips on getting hired as a software project manager straight out of college?

  - by MHarrison

  I graduated with a BS in compsci last September, and I've been trying (unsuccessfully) to find a job as a project manager ever since. I fell in love with software engineering (the formal practice behind it all, not just coding) in school, and I've dedicated the last 3-4 years of my life to learning everything I can about project management and gaining experience. I've managed several projects (with teams around 12 people) while in school, and I worked with my university's software engineering research lab. My résumé is also decent - I worked as a programmer before I went to school (I'm 27 now), and I did Google Summer of Code for 3 summers. I also have general "people management" experience via working as the photo editor for my university's newspaper for 2 years. My first problem with the job hunt is not getting enough interviews. I use careers.stackoverflow.com, which is awesome because I usually get contacted by non-HR people who know what they're talking about, but there's just not enough companies using it for me to get interviews on a regular basis. I've also tried sites like monster.com, and in a fit of desperation, I sent out no less than 60 applications to project management positions. I've gotten 3 automated rejection letters and that's it. At least careers.stackoverflow gets me a phone interview with 8/10 places I apply to. But the main (and extremely frustrating) problem is the matter of experience. I've successfully managed projects from start to finish (in my software engineering classes we had real customers come in with a real software need and we built it for them), but I've never had to deal with budgets and money (I know this is why HR people immediately turn me away). Most of these positions require 5+ years PM experience, and I've seen absurd things like 12+ years required. Interviews are also maddening. I've had so many places who absolutely loved me and I made it to the final round of interviews, and I left thinking things went extremely well and they'd consider me. However, when I check in with them a week later, they tell me "We really liked you and your qualifications are excellent, but we're hoping to find someone with more experience." The bad interviews I can understand - like the PM position that would have had me managing developers both locally and overseas - I had 3 interviews with them and the ENTIRE interview process was them asking me CS brainteasers and having me waste time on things like writing quicksort on paper or writing binary search trees. Even when I tried steering the discussion towards more relevant PM stuff, they gave me some vague generic replies and went back to the "We want to be Google/MS" crap. But when I have a GOOD interview, they say my "qualifications are excellent" but they want "more experience"...that makes me want to tear my hair out. What else can I DO? While I'm aiming for technically-involved PM positions (not just crunching budget numbers), I really don't want a straight development job because I like creating software from the very high-level vs. spending a lot of time debugging memory leaks. In fact, I can't even GET development positions that I'm qualified for because I make the mistake of telling them that my future career goals are as PM (which usually results in them saying something like "Well we already have PMs and this position isn't really set up to get you there." - which I take to mean "No, that's my job, stay away.") My apologies on the long rant, but I'm seriously hellbent on getting hired as a PM since it's both my career goal and the passion that keeps me awake at night. Any suggestions on what the heck else I can do? I'm currently writing a blog where I talk about my philosophies about software engineering, and I'm writing up specs for an iOS app which I will design, code, and show employers, but this takes an awful lot of time that I don't have.

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• Replicating between Cloud and On-Premises using Oracle GoldenGate

  - by Ananth R. Tiru

  Do you have applications running on the cloud that you need to connect with the on premises systems. The most likely answer to this question is an astounding YES!  If so, then you understand the importance of keep the data fresh at all times across the cloud and on-premises environments. This is also one of the key focus areas for the new GoldenGate 12c release which we announced couple of week ago via a press release. Most enterprises have spent years avoiding the data “silos” that inhibit productivity. For example, an enterprise which has adopted a CRM strategy could be relying on an on-premises based marketing application used for developing and nurturing leads. At the same time it could be using a SaaS based Sales application to create opportunities and quotes. The sales and the marketing teams which use these systems need to be able to access and share the data in a reliable and cohesive way. This example can be extended to other applications areas such as HR, Supply Chain, and Finance and the demands the users place on getting a consistent view of the data. When it comes to moving data in hybrid environments some of the key requirements include minimal latency, reliability and security: Data must remain fresh. As data ages it becomes less relevant and less valuable—day-old data is often insufficient in today’s competitive landscape. Reliability must be guaranteed despite system or connectivity issues that can occur between the cloud and on-premises instances. Security is a key concern when replicating between cloud and on-premises instances. There are several options to consider when replicating between the cloud and on-premises instances. Option 1 – Secured network established between the cloud and on-premises A secured network is established between the cloud and on-premises which enables the applications (including replication software) running on the cloud and on-premises to have seamless connectivity to other applications irrespective of where they are physically located. Option 2 – Restricted network established between the cloud and on-premises A restricted network is established between the cloud and on-premises instances which enable certain ports (required by replication) be opened on both the cloud and on the on-premises instances and white lists the IP addresses of the cloud and on-premises instances. Option 3 – Restricted network access from on-premises and cloud through HTTP proxy This option can be considered when the ports required by the applications (including replication software) are not open and the cloud instance is not white listed on the on-premises instance. This option of tunneling through HTTP proxy may be only considered when proper security exceptions are obtained. Oracle GoldenGate Oracle GoldenGate is used for major Fortune 500 companies and other industry leaders worldwide to support mission-critical systems for data availability and integration. Oracle GoldenGate addresses the requirements for ensuring data consistency between cloud and on-premises instances, thus facilitating the business process to run effectively and reliably. The architecture diagram below illustrates the scenario where the cloud and the on-premises instance are connected using GoldenGate through a secured network In the above scenario, Oracle GoldenGate is installed and configured on both the cloud and the on-premises instances. On the cloud instance Oracle GoldenGate is installed and configured on the machine where the database instance can be accessed. Oracle GoldenGate can be configured for unidirectional or bi-directional replication between the cloud and on premises instances. The specific configuration details of Oracle GoldenGate processes will depend upon the option selected for establishing connectivity between the cloud and on-premises instances. The knowledge article (ID - 1588484.1) titled ' Replicating between Cloud and On-Premises using Oracle GoldenGate' discusses in detail the options for replicating between the cloud and on-premises instances. The article can be found on My Oracle Support. To learn more about Oracle GoldenGate 12c register for our launch webcast where we will go into these new features in more detail.   You may also want to download our white paper "Oracle GoldenGate 12c Release 1 New Features Overview" I would love to hear your requirements for replicating between on-premises and cloud instances, as well as your comments about the strategy discussed in the knowledge article to address your needs. Please post your comments in this blog or in the Oracle GoldenGate public forum - https://forums.oracle.com/community/developer/english/business_intelligence/system_management_and_integration/goldengate

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• Comparing Apples and Pairs

  - by Tony Davis

  A recent study, High Costs and Negative Value of Pair Programming, by Capers Jones, pulls no punches in its assessment of the costs-to- benefits ratio of pair programming, two programmers working together, at a single computer, rather than separately. He implies that pair programming is a method rushed into production on a wave of enthusiasm for Agile or Extreme Programming, without any real regard for its effectiveness. Despite admitting that his data represented a far from complete study of the economics of pair programming, his conclusions were stark: it was 2.5 times more expensive, resulted in a 15% drop in productivity, and offered no significant quality benefits. The author provides a more scientific analysis than Jon Evans’ Pair Programming Considered Harmful, but the theme is the same. In terms of upfront-coding costs, pair programming is surely more expensive. The claim of productivity loss is dubious and contested by other studies. The third claim, though, did surprise me. The author’s data suggests that if both the pair and the individual programmers employ static code analysis and testing, then there is no measurable difference in the resulting code quality, in terms of defects per function point. In other words, pair programming incurs a massive extra cost for no tangible return in investment. There were, inevitably, many criticisms of his data and his conclusions, a few of which are persuasive. Firstly, that the driver/observer model of pair programming, on which the study bases its findings, is far from the most effective. For example, many find Ping-Pong pairing, based on use of test-driven development, far more productive. Secondly, that it doesn’t distinguish between “expert” and “novice” pair programmers– that is, independently of other programming skills, how skilled was an individual at pair programming. Thirdly, that his measure of quality is too narrow. This point rings true, certainly at Red Gate, where developers don’t pair program all the time, but use the method in short bursts, while tackling a tricky problem and needing a fresh perspective on the best approach, or more in-depth knowledge in a particular domain. All of them argue that pair programming, and collective code ownership, offers significant rewards, if not in terms of immediate “bug reduction”, then in removing the likelihood of single points of failure, and improving the overall quality and longer-term adaptability/maintainability of the design. There is also a massive learning benefit for both participants. One developer told me how he once worked in the same team over consecutive summers, the first time with no pair programming and the second time pair-programming two-thirds of the time, and described the increased rate of learning the second time as “phenomenal”. There are a great many theories on how we should develop software (Scrum, XP, Lean, etc.), but woefully little scientific research in their effectiveness. For a group that spends so much time crunching other people’s data, I wonder if developers spend enough time crunching data about themselves. Capers Jones’ data may be incomplete, but should cause a pause for thought, especially for any large IT departments, supporting commerce and industry, who are considering pair programming. It certainly shouldn’t discourage teams from exploring new ways of developing software, as long as they also think about how to gather hard data to gauge their effectiveness.

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• Finding Leaders Breakfasts - Adelaide and Perth

  - by rdatson-Oracle

  HR Executives Breakfast Roundtables: Find the best leaders using science and social media! Perth, 22nd July & Adelaide, 24th July What is leadership in the 21st century? What does the latest research tell us about leadership? How do you recognise leadership qualities in individuals? How do you find individuals with these leadership qualities, hire and develop them? Join the Neuroleadership Institute, the Hay Group, and Oracle to hear: 1. the latest neuroscience research about human bias, and how it applies to finding and building better leaders; 2. the latest techniques to recognise leadership qualities in people; 3. and how you can harness your people and social media to find the best people for your company. Reflect on your hiring practices at this thought provoking breakfast, where you will be challenged to consider whether you are using best practices aimed at getting the right people into your company. Speakers Abigail Scott, Hay Group Abigail is a UK registered psychologist with 10 years international experience in the design and delivery of talent frameworks and assessments. She has delivered innovative assessment programmes across a range of organisations to identify and develop leaders. She is experienced in advising and supporting clients through new initiatives using evidence-based approach and has published a number of research papers on fairness and predictive validity in assessment. Karin Hawkins, NeuroLeadership Institute Karin is the Regional Director of NeuroLeadership Institute’s Asia-Pacific region. She brings over 20 years experience in the financial services sector delivering cultural and commercial results across a variety of organisations and functions. As a leadership risk specialist Karin understands the challenge of building deep bench strength in teams and she is able to bring evidence, insight, and experience to support executives in meeting today’s challenges. Robert Datson, Oracle Robert is a Human Capital Management specialist at Oracle, with several years as a practicing manager at IBM, learning and implementing latest management techniques for hiring, deploying and developing staff. At Oracle he works with clients to enable best practices for HR departments, and drawing the linkages between HR initiatives and bottom-line improvements. Agenda 07:30 a.m. Breakfast and Registrations 08:00 a.m. Welcome and Introductions 08:05 a.m. Breaking Bias in leadership decisions - Karin Hawkins 08:30 a.m. Identifying and developing leaders - Abigail Scott 08:55 a.m. Finding leaders, the social way - Robert Datson 09:20 a.m. Q&A and Closing Remarks 09:30 a.m. Event concludes If you are an employee or official of a government organisation, please click here for important ethics information regarding this event. To register for Perth, Tuesday 22nd July, please click HERE To register for Adelaide, Thursday 24th July, please click HERE 1024x768 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 -"/ /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Contact: To register or have questions on the event? Contact Aaron Tait on +61 2 9491 1404

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• Documentation and Test Assertions in Databases

  - by Phil Factor

  When I first worked with Sybase/SQL Server, we thought our databases were impressively large but they were, by today’s standards, pathetically small. We had one script to build the whole database. Every script I ever read was richly annotated; it was more like reading a document. Every table had a comment block, and every line would be commented too. At the end of each routine (e.g. procedure) was a quick integration test, or series of test assertions, to check that nothing in the build was broken. We simply ran the build script, stored in the Version Control System, and it pulled everything together in a logical sequence that not only created the database objects but pulled in the static data. This worked fine at the scale we had. The advantage was that one could, by reading the source code, reach a rapid understanding of how the database worked and how one could interface with it. The problem was that it was a system that meant that only one developer at the time could work on the database. It was very easy for a developer to execute accidentally the entire build script rather than the selected section on which he or she was working, thereby cleansing the database of everyone else’s work-in-progress and data. It soon became the fashion to work at the object level, so that programmers could check out individual views, tables, functions, constraints and rules and work on them independently. It was then that I noticed the trend to generate the source for the VCS retrospectively from the development server. Tables were worst affected. You can, of course, add or delete a table’s columns and constraints retrospectively, which means that the existing source no longer represents the current object. If, after your development work, you generate the source from the live table, then you get no block or line comments, and the source script is sprinkled with silly square-brackets and other confetti, thereby rendering it visually indigestible. Routines, too, were affected. In our system, every routine had a directly attached string of unit-tests. A retro-generated routine has no unit-tests or test assertions. Yes, one can still commit our test code to the VCS but it’s a separate module and teams end up running the whole suite of tests for every individual change, rather than just the tests for that routine, which doesn’t scale for database testing. With Extended properties, one can get the best of both worlds, and even use them to put blame, praise or annotations into your VCS. It requires a lot of work, though, particularly the script to generate the table. The problem is that there are no conventional names beyond ‘MS_Description’ for the special use of extended properties. This makes it difficult to do splendid things such ensuring the integrity of the build by running a suite of tests that are actually stored in extended properties within the database and therefore the VCS. We have lost the readability of database source code over the years, and largely jettisoned the use of test assertions as part of the database build. This is not unexpected in view of the increasing complexity of the structure of databases and number of programmers working on them. There must, surely, be a way of getting them back, but I sometimes wonder if I’m one of very few who miss them.

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• DBA Best Practices - A Blog Series: Episode 2 - Password Lists

  - by Argenis

    Digital World, Digital Locks One of the biggest digital assets that any company has is its secrets. These include passwords, key rings, certificates, and any other digital asset used to protect another asset from tampering or unauthorized access. As a DBA, you are very likely to manage some of these assets for your company - and your employer trusts you with keeping them safe. Probably one of the most important of these assets are passwords. As you well know, the can be used anywhere: for service accounts, credentials, proxies, linked servers, DTS/SSIS packages, symmetrical keys, private keys, etc., etc. Have you given some thought to what you're doing to keep these passwords safe? Are you backing them up somewhere? Who else besides you can access them? Good-Ol’ Post-It Notes Under Your Keyboard If you have a password-protected Excel sheet for your passwords, I have bad news for you: Excel's level of encryption is good for your grandma's budget spreadsheet, not for a list of enterprise passwords. I will try to summarize the main point of this best practice in one sentence: You should keep your passwords on an encrypted, access and version-controlled, backed-up, well-known shared location that every DBA on your team is aware of, and maintain copies of this password "database" on your DBA's workstations. Now I have to break down that statement to you: - Encrypted: what’s the point of saving your passwords on a file that any Windows admin with enough privileges can read? - Access controlled: This one is pretty much self-explanatory. - Version controlled: Passwords change (and I’m really hoping you do change them) and version control would allow you to track what a previous password was if the utility you’ve chosen doesn’t handle that for you. - Backed-up: You want a safe copy of the password list to be kept offline, preferably in long term storage, with relative ease of restoring. - Well-known shared location: This is critical for teams: what good is a password list if only one person in the team knows where it is? I have seen multiple examples of this that work well. They all start with an encrypted database. Certainly you could leverage SQL Server's native encryption solutions like cell encryption for this. I have found such implementations to be impractical, for the most part. Enter The World Of Utilities There are a myriad of open source/free software solutions to help you here. One of my favorites is KeePass, which creates encrypted files that can be saved to a network share, Sharepoint, etc. KeePass has UIs for most operating systems, including Windows, MacOS, iOS, Android and Windows Phone. Other solutions I've used before worth mentioning include PasswordSafe and 1Password, with the latter one being a paid solution – but wildly popular in mobile devices. There are, of course, even more "enterprise-level" solutions available from 3rd party vendors. The truth is that most of the customers that I work with don't need that level of protection of their digital assets, and something like a KeePass database on Sharepoint suits them very well. What are you doing to safeguard your passwords? Leave a comment below, and join the discussion! Cheers, -Argenis

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• What are they buying &ndash; work or value?

  - by Jamie Kurtz

  When was the last time you ordered a pizza like this: “I want the high school kid in the back to do the following… make a big circle with some dough, curl up the edges, then put some sauce on it using a small ladle, then I want him to take a handful of shredded cheese from the metal container and spread it over the circle and sauce, then finally I want the kid to place 36 pieces of pepperoni over the top of the cheese” ?? Probably never. My typical pizza order usually goes more like this: “I want a large pepperoni pizza”. In the world of software development, we try so hard to be all things agile. We: Write lots of unit tests We refactor our code, then refactor it some more We avoid writing lengthy requirements documents We try to keep processes to a minimum, and give developers freedom And we are proud of our constantly shifting focus (i.e. we’re “responding to change”) Yet, after all this, we fail to really lean and capitalize on one of agile’s main differentiators (from the twelve principles behind the Agile Manifesto): “Working software is the primary measure of progress.” That is, we foolishly commit to delivering tasks instead of features and bug fixes. Like my pizza example above, we fall into the trap of signing contracts that bind us to doing tasks – rather than delivering working software. And the biggest problem here… by far the most troubling outcome… is that we don’t let working software be a major force in all the work we do. When teams manage to ruthlessly focus on the end product, it puts them on the path of true agile. It doesn’t let them accidentally write too much documentation, or spend lots of time and money on processes and fancy tools. It forces early testing that reveals problems in the feature or bug fix. And it forces lots and lots of customer interaction.  Without that focus on the end product as your deliverable… by committing to a list of tasks instead of a list features and bug fixes… you are doomed to NOT be agile. You will end up just doing stuff, spending time on the keyboard, burning time on timesheets. Doing tasks doesn’t force you to minimize documentation. It makes it much harder to respond to change. And it will eventually force you and the client into contract haggling. Because the customer isn’t really paying you to do stuff. He’s ultimately paying for features and bug fixes. And when the customer doesn’t get what they want, responding with “well, look at the contract - we did all the tasks we committed to” doesn’t typically generate referrals or callbacks. In short, if you’re trying to deliver real value to the customer by going agile, you will most certainly fail if all you commit to is a list of things you’re going to do. Give agile what it needs by committing to features and bug fixes – not a list of ToDo items. So the next time you are writing up a contract, remember that the customer should be buying this: Not this:

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• BEHIND THE SCENES AT A FLASH-MOB...

  - by OliviaOC

  Today, we interviewed Aarti, who recently organised a flash-mob for Oracle Campus, which you can see on our facebook page Hi Aarti, perhaps you could give us a quick introduction of yourself, and what you do at Oracle? I’ve been with Campus Recruitment for just over a year. I’ve been with Oracle for three years. I was keen to get into the campus role after having watched other colleagues working in campus and when the opportunity arrived I jumped at it. The journey has been fantastic thus far. I’m responsible for the GBU hiring at Oracle. Why did you record the flash-mob video - what were your goals? Flash-mobs were one thing that took off really big in India after the first one in Mumbai. It’s the hot thing in the student community at the moment. A better way to reach out and connect with students. I think that it is also a good way to demonstrate our openness and culture at Oracle – demonstrate that we are very flexible and that we have a cool culture. I knew the video could be shared on our social media pages and reach out to a wider student community What was the preparation and rehearsal for the video like? When I decided to do the video, I had to decide who I would like to do the flash-mob. The new campus hires to Oracle would be ideal for this. We were 2 teams at 2 different locations and Each team took 2-3 songs and choreographed it themselves. Every day at 5pm, each team would meet up and every other weekend the whole group met. Practicing went on for about a month like this. How was the video received by participants and by students on the University campus? The event was well received. We did it during the lunch break at the University so that there was a large presence of students around while the flash mob took place. We set up about an hour beforehand to get everything ready. The break-bell sounded and the students came out, that’s when the flash-mob started. The students were pleasantly surprised that a company was doing this. They also recognised some of the participants involved as former graduates. Since the flash-mob and the video of it that you recorded, have you had much response due to it? We have, especially in the past two weeks. We went back to the college to make some hires. The flash-mob was still fresh in their minds and they knew well who Oracle was as a result. Would you like to repeat this kind of creative initiative again with the recruitment team? Yes, absolutely! I’m over the moon with the flash-mob. My mind is working overtime now with ideas about the next things to do!

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• Moving abroad - Relocation advice

  - by Tim Koekkoek

  Oracle offers graduates from different European countries the opportunity to start their career abroad. Some already have experience with living abroad as they have done an exchange semester or internship in another county, for others it is the first time they will move abroad. Rui started in October 2011 as a Business Development Consultant in Dublin and moved from Portugal to Dublin, Ireland to start his career. For those planning to leave their home country and who desire to work abroad, he will share some tips and tricks in this article. When you’re faced with an opportunity like this, there are lots of things that will come to your mind. Sometimes it can be either very exciting, or even stressful. 1. First of all, try to relax. If you are certain you are moving abroad, all you need to do is some research about the country where you’re going to live, get to know its culture (gastronomy, important dates and events, its economy and effective ways to keep you in touch with your family and friends – such as mobile companies and Internet services), and start to understand the best locations (with good access) you could/should live in are. Don’t forget that initially you can be limited by transport and therefore it is important to explore the ideal places for you. During this time, Oracle provides everything you’ll need (papers, documents, etc.) to cross borders. 2. When you arrive, you understand that you are in a new country, in a new place, where all things (or most) are unknown to you. Before you panic, try to see it as a new challenge where new opportunities will come. Sometimes, it’s not easy I know, but the very best a new place has to give to you, is the opportunity to understand a new culture, get to know other people, other ways of working, and grow both as a person and professionally. So, you have nothing to lose in this kind of experiment. 3. When you arrive at Oracle, there’s a fantastic team that will help you with settling in, HR, Payroll, Relocation, IT. In my case, Oracle helped me with the relocation, they supported me to arrange everything such as helping out with all the paperwork and finding a new apartment. As you can see they will do their best to help you to be successful! 4. Engage with your new co-workers. Going to a place where you don’t know anyone can be tough sometimes but see it as an opportunity to meet people from all over the world and share experiences. Embrace it. 5. Plan ahead, try to get the most information possible and use it. Oracle is a multinational enterprise that will allow you to get to know a new labour market and give you the flexibility you need to understand your view of employment and occupation, giving you the very best opportunities to join different teams and working areas, so that you can work where you fit best. Good luck! If you’re thinking about starting a career abroad, read the following article: http://www.overseasdigest.com/movingtips.htm it can be very useful to you. Interested in starting your career at Oracle like Rui has? Please have a look at https://campus.oracle.com for all of our latest vacancies.

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• Do Great Work

  - by user12601034

  Have you ever attended an online conference and actually had a desire to attend all of it?? Yesterday I attended the first day of the Great Work MBA program, sponsored by Box of Crayons and hosted by Michael Bungay Stanier. The topic of the day was “Grounding Yourself,” and the day featured five speakers on five different topics. I have to admit that I started the first session with kind of a “blech” feeling that I didn’t really want to participate, but for some reason I did. So I listened to the first session, and I was hooked. I ended up listening to all of the sessions for the day, and I had some great take-aways from the sessions – my highlights included: The opposite of bravery isn’t fear, it’s settling. In essence, you need to be brave in order to accomplish anything. If you’re settling, you’re not being brave, and your accomplishments will likely be lackluster. Bravery requires confidence and permission. You need to work at being brave by taking small wins, build them up and then take slightly larger risks. Additionally, you need to “claim your own crown.” Nobody in the business world is going to give you permission to be a guru in X – you need to give yourself permission to become a guru in X and then do it. Fall in love with obstacles. Everyone is going to face some form of failure. One way to deal with this is to fall in love with solving the puzzle of obstacles. You don’t have to hit it if you can go around it. Understanding purpose brings out the best in people and the best people. As a leader, drawing in people who are passionate and highly motivated about their work creates velocity for your organization. Being clear about purpose is the first step in doing this. You must own your own story. Everything about you creates a “unique you” that is distinct from everyone else. As you take ownership of this, it becomes part of your strength. It’s not a strength if you’re running away from it. Focus on what’s right. Be aware of your tendency to interpret a situation a certain way and differentiate between helpful and unhelpful interpretations. Three questions for how to think differently: 1) Why? 2) Who says so? 3) What would happen if? These three questions can help you build alternative perspectives and options that can increase resiliency. Even though this first day was focused on “Grounding Yourself,” I see plenty of application in the corporate environment for both individuals and leaders of teams. To apply these highlights to my work environment, I would do the following: Understand the purpose – of my company, of my team and of my role on the team. If I know the purpose, I know what I need to bring to the table to make me, my team and my company successful. Declare your goals…your BEHAGS (big, hairy, audacious goals).Have the confidence to declare what you and/or your team is going to accomplish.Sure, you might have to re-state those goals down the line, but you can learn from that as well. Get creative about achieving your goals.Break down your obstacles by asking yourself what is going to stop you from achieving your goals and then, for each obstacles, ask those three questions:Why?Who says so? What would happen if? Focus on what’s right.I had a manager who asked us to write status reports every week.“Status” consisted of 1) What did I accomplish; 2) What will I accomplish next week; 3) How can my manager help me.The focus on our status report was always “what’s right”(“what’s wrong” was always a conversation at the point in time it was needed). I’m normally a skeptic of online webcasts/conferences, and I normally expect to take away maybe one or two ideas. I’m really glad, however, that I took the time to listen to all of the sessions yesterday, and I hope that my take-aways inspire you to think about how you might do great work also. --

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• 4 Key Ingredients for the Cloud

  - by Kellsey Ruppel

  It's a short week here with the US Thanksgiving Holiday. So, before we put on our stretch pants and get ready to belly up to the dinner table for turkey, stuffing and mashed potatoes, let's spend a little time this week talking about the Cloud (kind of like the feathery whipped goodness that tops the infamous Thanksgiving pumpkin pie!) But before we dive into the Cloud, let's do a side by side comparison of the key ingredients for each. Cloud Whipped Cream  Application Integration  1 cup heavy cream  Security  1/4 cup sugar  Virtual I/O  1 teaspoon vanilla  Storage  Chilled Bowl It’s no secret that millions of people are connected to the Internet. And it also probably doesn’t come as a surprise that a lot of those people are connected on social networking sites.  Social networks have become an excellent platform for sharing and communication that reflects real world relationships and they play a major part in the everyday lives of many people. Facebook, Twitter, Pinterest, LinkedIn, Google+ and hundreds of others have transformed the way we interact and communicate with one another.Social networks are becoming more than just an online gathering of friends. They are becoming a destination for ideation, e-commerce, and marketing. But it doesn’t just stop there. Some organizations are utilizing social networks internally, integrated with their business applications and processes and the possibility of social media and cloud integration is compelling. Forrester alone estimates enterprise cloud computing to grow to over $240 billion by 2020. It’s hard to find any current IT project today that is NOT considering cloud-based deployments. Security and quality of service concerns are no longer at the forefront; rather, it’s about focusing on the right mix of capabilities for the business. Cloud vs. On-Premise? Policies & governance models? Social in the cloud? Cloud’s increasing sophistication, security in applications, mobility, transaction processing and social capabilities make it an attractive way to manage information. And Oracle offers all of this through the Oracle Cloud and Oracle Social Network. Oracle Social Network is a secure private network that provides a broad range of social tools designed to capture and preserve information flowing between people, enterprise applications, and business processes. By connecting you with your most critical applications, Oracle Social Network provides contextual, real-time communication within and across enterprises. With Oracle Social Network, you and your teams have the tools you need to collaborate quickly and efficiently, while leveraging the organization’s collective expertise to make informed decisions and drive business forward. Oracle Social Network is available as part of a portfolio of application and platform services within the Oracle Cloud. Oracle Cloud offers self-service business applications delivered on an integrated development and deployment platform with tools to rapidly extend and create new services. Oracle Social Network is pre-integrated with the Fusion CRM Cloud Service and the Fusion HCM Cloud Service within the Oracle Cloud. If you are looking for something to watch as you veg on the couch in a post-turkey dinner hangover, you might consider watching these how-to videos! And yes, it is perfectly ok to have that 2nd piece of pie

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• Applying for internship

  - by Margus

  At the moment I'm thinking about applying for internship at Eesti Energia. I seem to be eligible, but before contacting them I need to learn how to compile an informative and complete CV and cover letter. I do not consider myself as shallow minded, but also I'm not sure how to convincingly justify the stand of interest and how internship will help me in my future career. Course of life Tallinna Tehnikagümnaasium 2003 - 2006 Tallinna Tehnikaülikool 2006 – 2009 Military service at Signal Batallion Tallinna Tehnikaülikool 2010 – ... I started my academic career as Computer and Systems Engineer, but as I excelled in programming classes, I changed my major to Software Engineer and taken my specialty in web applications and logic. Nowadays I mainly use Java, Mathematica and C# to solve problems. For 2 times, I have taken part in ACM International Collegiate Programming Contest, where my team won the nationals and did pretty well in Europe. Also as part of notable thing in my academic career, my team wrote the Kalah game AI, that won in University's main programming class AI tournament. My hobbies are mind games and occasional problem solving. Few years ago I also competed in International Checkers EM (requires being in top 3 in nationals) as part of cadet and junior age group - I did not come close to winning, but I exceeded about half of the players each time. In high school and gymnasium I took part and later was the captain of team, that passes regionals and made it to top 3 of nationals (and later won) in (blitz) russian checkers. That was impressive because, it was a team effort as we only had (depending on year) 2-3 strong players. Although I started programming exactly 9,5 years ago I have no work experience. Well actually thats not true, as I completed my army duty, I was hired for a year (days still counting) to be apart of communicational (emergency) infrastructure action group where I'm the teams IT specialist (it's more complicated). So I consider myself to be aware of: rough conditions, teamwork, high stress tolerance, being on time and what responsibility means. As negative things I can mention: I do not have drivers licence. Although only Estonian and English are noted as requirements, then Russian is most likely required as well and I barely understand some of it. Reasons why I want to apply there, are: I need to do at least 4-6 week traineeship and it's in the right field I have the requirements and tasks seem easy enough Company is well known and has fairly good reputation Family and friend think, that it would be acceptable place to work Myriad of options to do final thesis about open up Work place is located in the same city I live atm. At moment, I see myself having a hard time explain why I would prefer it or where I see myself in 10 years if I was offered a job there. Question I have some idea how Curriculum Vitæ should look like, or I can google for template, but I'm not sure how to write informative one. Last I did one, it looked like: picture + contact information + education. Vaguely I only remember, that cover letter should be custom tailored for each place you apply containing ...

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• Dependency Injection Introduction

  - by MarkPearl

  I recently was going over a great book called “Dependency Injection in .Net” by Mark Seeman. So far I have really enjoyed the book and would recommend anyone looking to get into DI to give it a read. Today I thought I would blog about the first example Mark gives in his book to illustrate some of the benefits that DI provides. The ones he lists are Late binding Extensibility Parallel Development Maintainability Testability To illustrate some of these benefits he gives a HelloWorld example using DI that illustrates some of the basic principles. It goes something like this… class Program { static void Main(string[] args) { var writer = new ConsoleMessageWriter(); var salutation = new Salutation(writer); salutation.Exclaim(); Console.ReadLine(); } } public interface IMessageWriter { void Write(string message); } public class ConsoleMessageWriter : IMessageWriter { public void Write(string message) { Console.WriteLine(message); } } public class Salutation { private readonly IMessageWriter _writer; public Salutation(IMessageWriter writer) { _writer = writer; } public void Exclaim() { _writer.Write("Hello World"); } }   If you had asked me a few years ago if I had thought this was a good approach to solving the HelloWorld problem I would have resounded “No”. How could the above be better than the following…. class Program { static void Main(string[] args) { Console.WriteLine("Hello World"); Console.ReadLine(); } }  Today, my mind-set has changed because of the pain of past programs. So often we can look at a small snippet of code and make judgements when we need to keep in mind that we will most probably be implementing these patterns in projects with hundreds of thousands of lines of code and in projects that we have tests that we don’t want to break and that’s where the first solution outshines the latter. Let’s see if the first example achieves some of the outcomes that were listed as benefits of DI. Could I test the first solution easily? Yes… We could write something like the following using NUnit and RhinoMocks… [TestFixture] public class SalutationTests { [Test] public void ExclaimWillWriteCorrectMessageToMessageWriter() { var writerMock = MockRepository.GenerateMock<IMessageWriter>(); var sut = new Salutation(writerMock); sut.Exclaim(); writerMock.AssertWasCalled(x => x.Write("Hello World")); } }   This would test the existing code fine. Let’s say we then wanted to extend the original solution so that we had a secure message writer. We could write a class like the following… public class SecureMessageWriter : IMessageWriter { private readonly IMessageWriter _writer; private readonly string _secretPassword; public SecureMessageWriter(IMessageWriter writer, string secretPassword) { _writer = writer; _secretPassword = secretPassword; } public void Write(string message) { if (_secretPassword == "Mark") { _writer.Write(message); } else { _writer.Write("Unauthenticated"); } } }   And then extend our implementation of the program as follows… class Program { static void Main(string[] args) { var writer = new SecureMessageWriter(new ConsoleMessageWriter(), "Mark"); var salutation = new Salutation(writer); salutation.Exclaim(); Console.ReadLine(); } }   Our application has now been successfully extended and yet we did very little code change. In addition, our existing tests did not break and we would just need add tests for the extended functionality. Would this approach allow parallel development? Well, I am in two camps on parallel development but with some planning ahead of time it would allow for it as you would simply need to decide on the interface signature and could then have teams develop different sections programming to that interface. So,this was really just a quick intro to some of the basic concepts of DI that Mark introduces very successfully in his book. I am hoping to blog about this further as I continue through the book to list some of the more complex implementations of containers.

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• Thinking Local, Regional and Global

  - by Apeksha Singh-Oracle

  The FIFA World Cup tournament is the biggest single-sport competition: it’s watched by about 1 billion people around the world. Every four years each national team’s manager is challenged to pull together a group players who ply their trade across the globe. For example, of the 23 members of Brazil’s national team, only four actually play for Brazilian teams, and the rest play in England, France, Germany, Spain, Italy and Ukraine. Each country’s national league, each team and each coach has a unique style. Getting all these “localized” players to work together successfully as one unit is no easy feat. In addition to $35 million in prize money, much is at stake – not least national pride and global bragging rights until the next World Cup in four years time. Achieving economic integration in the ASEAN region by 2015 is a bit like trying to create the next World Cup champion by 2018. The team comprises Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam. All have different languages, currencies, cultures and customs, rules and regulations. But if they can pull together as one unit, the opportunity is not only great for business and the economy, but it’s also a source of regional pride. BCG expects by 2020 the number of firms headquartered in Asia with revenue exceeding $1 billion will double to more than 5,000. Their trade in the region and with the world is forecast to increase to 37% of an estimated $37 trillion of global commerce by 2020 from 30% in 2010. Banks offering transactional banking services to the emerging market place need to prepare to repond to customer needs across the spectrum – MSMEs, SMEs, corporates and multi national corporations. Customers want innovative, differentiated, value added products and services that provide: • Pan regional operational independence while enabling single source of truth at a regional level • Regional connectivity and Cash & Liquidity  optimization • Enabling Consistent experience for their customers  by offering standardized products & services across all ASEAN countries • Multi-channel & self service capabilities / access to real-time information on liquidity and cash flows • Convergence of cash management with supply chain and trade finance While enabling the above to meet customer demands, the need for a comprehensive and robust credit management solution for effective regional banking operations is a must to manage risk. According to BCG, Asia-Pacific wholesale transaction-banking revenues are expected to triple to $139 billion by 2022 from $46 billion in 2012. To take advantage of the trend, banks will have to manage and maximize their own growth opportunities, compete on a broader scale, manage the complexity within the region and increase efficiency. They’ll also have to choose the right operating model and regional IT platform to offer: • Account Services • Cash & Liquidity Management • Trade Services & Supply Chain Financing • Payments • Securities services • Credit and Lending • Treasury services The core platform should be able to balance global needs and local nuances. Certain functions need to be performed at a regional level, while others need to be performed on a country level. Financial reporting and regulatory compliance are a case in point. The ASEAN Economic Community is in the final lap of its preparations for the ultimate challenge: becoming a formidable team in the global league. Meanwhile, transaction banks are designing their own hat trick: implementing a world-class IT platform, positioning themselves to repond to customer needs and establishing a foundation for revenue generation for years to come. Anand Ramachandran Senior Director, Global Banking Solutions Practice Oracle Financial Services Global Business Unit

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• Does *every* project benefit from written specifications?

  - by nikie

  I know this is holy war territory, so please read the question to the end before answering. There are many cases where written specifications make a lot of sense. For example, if you're a contractor and you want to get paid, you need written specs. If you're working in a team with 20 persons, you need written specs. If you're writing a programming language compiler or interpreter (and it's not perl), you'll usually write a formal specification. I don't doubt that there are many more cases where written specifications are a really good idea. I just think that there are cases where there's so little benefit in written specs, that it doesn't outweigh the costs of writing and maintaining them. EDIT: The close votes say that "it is difficult to say what is asked here", so let me clarify: The usefulness of written, detailed specifications is often claimed like a dogma. (If you want examples, look at the comments.) But I don't see the use of them for the kind of development I'm doing. So what is asked here is: How would written specifications help me? Background information: I work for a small company that's developing vertical market software. If our product is easier to use and has better performance than the competition, it sells. If it's harder to use, even if it behaves 100% as the specification says, it doesn't sell. So there are no "external forces" for having written specs. The advantage would have to be somewhere in the development process. Now, I can see how frozen specifications would make a developer's life easier. But we'll never have frozen specs. If we see in the middle of development that feature X is not intuitive to use the way it's specified, then we can only choose between changing the specification or developing a product that won't sell. You'll probably ask by now: How do you know when you're done? Well, we're continually improving our product. The competition does the same. So (hopefully) we're never done. We keep improving the software, and when we reach a point when the benefits of the improvements we've added since the last release outweigh the costs of an update, we create a new release that is then tested, localized, documented and deployed. This also means that there's rarely any schedule pressure. Nobody has to do overtime to make a deadline. If the feature isn't done by the time we want to release the next version, it'll simply go into the next version. The next question might be: How do your developers know what they're supposed to implement? The answer is: They have a lot of domain knowledge. They know the customers business well enough, so a high-level description of the feature (or even just the problem that the customer needs solved) is enough to implement it. If it's not clear, the developer creates a few fake screens to get feedback from marketing/management or customers, but this is nowhere near the level of detail of actual specifications. This might be inefficient for larger teams, but for a small team with low turnover it works quite well. It has the additional benefit that the developer in question often comes up with a better solution than the person writing the specs might have. This question is already getting very long, but let me address one last point: Testing. Like I said in the beginning, if our software behaves 100% like the spec says, it still can be crap. In fact, if it's so unintuitive that you need a spec to know how to test it, it probably is crap. It makes sense to have fixed, written tests for some core functionality and for regression bugs, but again, this is nowhere near a full written spec of how the software should behave when. The main test is: hand the software to a user who doesn't know it yet and tell him to use the new feature X. If she can figure out how to use it and it works, it works.

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• Using Content Analytics for More Effective Engagement

  - by Kellsey Ruppel

  Using Content Analytics for More Effective Engagement: Turning High-Volume Content into Templates for Success By Mitchell Palski, Oracle WebCenter Sales Consultant Many organizations use Oracle WebCenter Portal to develop these basic types of portals: Intranet portals used for collaboration, employee self-service, and company communication Extranet portals used by customers and partners for self-service and support Team collaboration portals that allow users to share documents and content, track activity, and engage in discussions Portals are intended to provide a personalized, single point of interaction with web-based applications and information. The user experiences that a Portal is capable of displaying should be relevant to an individual user or class of users (a group or role). The components of a Portal that would vary based on a user’s identity include: Web content such as images, news articles, and on-screen instruction Social tools such as threaded discussions, polls/surveys, and blogs Document management tools to upload, download, and edit files Web applications that present data visualizations and data entry modules These collections of content, tools, and applications make up valuable workspaces. The challenge that a development team may have is defining which combinations are the most effective for its users. No one wants to create and manage a workspace that goes un-used or (even worse) that is used but is ineffective. Oracle WebCenter Portal provides you with the capabilities to not only rapidly develop variations of portals, but also identify which portals are the most effective and should be re-used throughout an enterprise. Capturing Portal AnalyticsOracle WebCenter Portal provides an analytics service that allows administrators and business users to track and analyze portal usage. These analytics are captured in the form of: Usage tracking metrics Behavior tracking User Profile Correlation The out-of-the-box task reports that come with Oracle WebCenter Portal include: WebCenter Portal Traffic Page Traffic Login Metrics Portlet Traffic Portlet Response Time Portlet Instance Traffic Portlet Instance Response Time Search Metrics Document Metrics Wiki Metrics Blog Metrics Discussion Metrics Portal Traffic Portal Response Time By determining the usage and behavior tracking metrics that are associated with specific user profiles (including groups and roles), your administrators will be able to identify the components of your solution that are the most valuable.  Your first step as an administrator should be to identify the specific pages and/or components are used the most frequently. Next, determine the user(s) or user-group(s) that are accessing those high-use elements of a portal. It is also important to determine patterns in high-usage and see if they correlate to a specific schedule. One of the goals of any development team (especially those that are following Agile methodologies) should be to develop reusable web components to minimize redundant development. Oracle WebCenter Portal provides you the tools to capture the successful workspaces that have already been developed and identified so that they can be reused for similar user demographics. Re-using Successful PortalsWhen creating a new Portal in Oracle WebCenter, developers have the option to base that portal on a template that includes: Pre-seeded data such as pages, tools, user roles, and look-and-feel assets Specific sub-sets of page-layouts, tools, and other resources to standardize what is added to a Portal’s pages Any custom components that your team creates during development cycles Once you have identified a successful workspace and its most valuable components, leverage Oracle WebCenter’s ability to turn that custom portal into a portal template. By creating a template from your already successful portal, you are empowering your enterprise by providing a starting point for future initiatives. Your new projects, new teams, and new web pages can benefit from lessons learned and adjustments that have already been made to optimize user experiences instead of starting from scratch. ***For a complete explanation of how to work with Portal Templates, be sure to read the Fusion Middleware documentation available online.

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• How Does a 724% Return on Your Salesforce Automation Investment Sound?

  - by Brian Dayton

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 Oracle Sales Cloud and Marketing Cloud customer Apex IT gained just that, a 724% return on investment (ROI) when they implemented these Oracle Cloud solutions in their fast-moving, rapidly-growing business. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif";} Congratulations Apex IT! Apex IT was just announced as a winner of the Nucleus Research 11th annual Technology ROI Awards. The award, given by the analyst firm highlights organizations that have successfully leveraged IT deployments to maximize value per dollar spent. Fast Facts: Return on Investment - 724% Payback - 2 months Average annual benefit - $91,534 Cost: Benefit Ratio – 1:48 Business Benefits In addition to the ROI and cost metrics the award calls out improvements in Apex IT’s business operations—across both Sales and Marketing teams: Improved ability to identify new opportunities and focus sales resources on higher-probability deals Reduced administration and manual lead tracking—resulting in more time selling and a net new client increase of 46% Increased campaign productivity for both Marketing and Sales, including Oracle Marketing Cloud’s automation of campaign tracking and nurture programs Improved margins with more structured and disciplined sales processes—resulting in more effective deal negotiations Please join us in congratulating Apex IT on this award and their business achievements. Want More Details? Don’t take our word for it. Read the full Apex IT ROI Case Study and learn more about Apex IT’s business—including their work with Oracle Sales and Marketing Cloud on behalf of their clients in leading Sales organizations. Learn More About Oracle Sales Cloud www.oracle.com/salescloud www.facebook.com/oraclesalescloud www.youtube.com/oraclesalescloud Oracle Customer Experience and Complementary Sales Solutions Oracle Configure, Price and Quote (CPQ) Cloud Oracle Marketing Cloud Oracle Customer Experience /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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• Multichannel Digital Engagement: Find Out How Your Organization Measures Up

  - by Michael Snow

  This article was originally published in the September 2013 Edition of the Oracle Information InDepth Newsletter ORACLE WEBCENTER EDITION Thanks to mobile and social technologies, interactive online experiences are now commonplace. Not only that, they give consumers more choices, influence, and control than ever before. So how can you make your organization stand out? The key building blocks for delivering exceptional cross-channel digital experiences are outlined below. Also, a new assessment tool is available to help you measure your organization's ability to deliver such experiences. A clearly defined digital strategy. The customer journey is growing increasingly complex, encompassing multiple touchpoints and channels. It used to be easy to map marketing efforts to specific offline channels; for example, a direct mail piece with an offer to visit a store for a discounted purchase. Now it is more difficult to cultivate and track such clear cause-and-effect relationships. To deliver an integrated digital experience in this more complex world, organizations need a clearly defined and comprehensive digital marketing strategy that is backed up by an integrated set of software, middleware, and hardware solutions. Strong support for business agility and speed-to-market. As both IT and marketing executives know, speed-to-market and business agility are key to competitive advantage. That means marketers need solutions to support the rapid implementation of online marketing initiatives—plus the flexibility to adapt quickly to a changing marketplace. And IT needs tools with the performance, scalability, and ease of integration to support marketing efforts. Both teams benefit when business users are empowered to implement marketing initiatives on their own, with minimal IT intervention. The ability to deliver relevant, personalized content. Delivering a one-size-fits-all online customer experience is no longer acceptable. Customers expect you to know who they are, including their preferences and past relationship with your brand. That means delivering the most relevant content from the moment a visitor enters your site. To make that happen, you need a powerful rules engine so that marketers and business users can easily define site visitor segments and deliver content accordingly. That includes both implicit targeting that is based on the user’s behavior, and explicit targeting that takes a user’s profile information into account. Ideally, the rules engine can also intelligently weight recommendations when multiple segments apply to a specific customer. Support for social interactivity. With the advent of Facebook and LinkedIn, visitors expect to participate in and contribute to your web presence—and share their experience on their own social networks. That requires easy incorporation of user-generated content such as comments, ratings, reviews, polls, and blogs; seamless integration with third-party social networking sites; and support for social login, which helps to remove barriers to social participation. The ability to deliver connected, multichannel experiences that include powerful, flexible mobile capabilities. By 2015, mobile usage is projected to surpass that of PCs and other wired devices. In other words, mobile is an essential element in delivering exceptional online customer experiences. This requires the creation and management of mobile experiences that are optimized for delivery to the thousands of different devices that are in use today. Just as important, organizations must be able to easily extend their traditional web presence to the mobile channel and deliver highly personalized and relevant multichannel marketing initiatives while also managing to minimize the time and effort required to manage mobile sites. Are you curious to know how your organization measures up when it comes to delivering an engaging, multichannel digital experience? If so, take this brief, 15-question online assessment and see how your organization scores in the areas of digital strategy, digital agility, relevance and personalization, social interactivity, and multichannel experience.

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