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• Why I Love the Social Management Platform I Use

  - by Mike Stiles

  Not long ago, I asked the product heads for the various components of the Oracle Social Cloud’s SRM to say what they thought was coolest about their component. And while they did a fine job, it was recently pointed out to me that no one around here uses the platform in a real-world setting more than I do, as I not only blog and podcast my brains out, I also run Oracle Social’s own social properties. Of course I’m pro-Oracle Social’s product. Duh. But if you can get around immediately writing this off as a puff piece, there are real reasons beyond my employment that the Oracle SRM works for me as a community manager. If it didn’t, I could have simply written about something else, like how people love smartphones or something genius like that. Post Grid I like seeing what I want to see. I’m difficult that way. Post grid lets me see all posts for all channels, with custom columns showing me how posts are doing. I can filter the grid by social channel, published, scheduled, draft, suggested, etc. Then there’s a pullout side panel that shows me post details, including engagement analytics. From the pullout, I can preview the post, do a quick edit, a full edit, or (my favorite) copy a post so I can edit it and schedule it for other times so I don’t have to repeat from scratch. I’m not lazy, just time conscious. The Post Creation Environment Given our post volume, I need this to be as easy as it can be. I can highlight which streams I want the post to go out on, edit for the individual streams, maintain a media library that’s easy to upload to and attach from, tag posts, insert links that auto-shorten to an orac.le shortlink, schedule with a nice calendar visual, geo-target, drop photos inline into Twitter, and review each post. Watching My Channels The Engage component of the Oracle SRM brings in and drops into a grid the activity that’s happening on all my channels. I keep this open round-the-clock. Again, I get to see only what I want; social network, stream, unread messages, engagement by how I labeled them, and date range. I can bring up a post with a click, reply, label it, retweet it, assign it, delete it, archive it, etc. So don’t bother trying to be a troll on my channels. Analytics Social publishing and engaging 24/7 would be pretty unrewarding if I couldn’t see how our audience was responding. Frankly, I get more analytics than I know what to do with (I’m a content creator, not a data analyst). But I do know what numbers I care about, and they’re available by channel, date range, and campaigns. I’m seeing fan count, sources and demographics. I’m seeing engagement, what kinds of posts are getting engagement, and top engagers. I’m seeing my reach, both organic and paid. I’m seeing how individual posts performed in terms of engagement and virality, and posting time/date insight. Have I covered all the value propositions? I’ve covered pathetically few of them. It would be impossible in blog length to give shout-outs to the vast number of features and functionalities. From organizing teams and managing permissions with Workflow to the powerful ability to monitor topics (and your competition) across the web in Listen, it’s a major, and increasingly necessary, weapon in your social marketing arsenal. The life of a Community Manager is not for everybody. So if the Oracle SRM can actually make a Community Manager’s life easier, what’s not to love? I invite you to take a look at and participate in our Oracle Social Cloud social channels! Facebook Twitter YouTube Google Plus LinkedIn Daily Podcast on iHeartRadio @mikestiles @oraclesocial Photo: freeimages.com

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• Wisdom Lies in Collaborative Power and Intelligence

  - by kellsey.ruppel

  By Alakh Verma, Director, Platform Technology Solutions   In my recent blog posts, I shared insights on Predictive Analytics (Will Predictive Analytics at 'Speed of Thoughts' Help Businesses?), Real Time Decisions (How critical are Real Time decisions in business today?) and their significance in our lives in general and in businesses today. In the current business paradigm shift- with evolutionary social business, it is paramount that businesses look for wisdom in collaborative power and intelligence and equip their employees with the tools to engage with one another. There is an old time saying that 5 sticks tied together are stronger and unable to break as opposed to an individual stick. We have recently witnessed the power of ordinary people uniting together and fought collaboratively using Facebook and Twitter to topple down dictators in Tunisia, Egypt and Libya—and are threatening absolute rule in Syria. And an India one man’s (Anna Hazare) campaign against corruption went viral, bringing thousands to the streets in support. As anyone who has worked in a sizeable organization knows, there is no guarantee that the organization as a whole will perform efficiently and achieve its goals, even if each employee is individually efficient and every team has a high level of productivity. To achieve enterprise productivity, it is necessary not only for individuals and groups to “do things right” by working productively but also for the enterprise as a whole to “do the right things” - form the right teams, make the right decisions, allocate resources correctly, and effectively coordinate activities across the entire organization. Most organizations fall short of the optimal level of enterprise productivity because of one or more of these reasons, all at a great cost to the business.  They are disconnected from themselves with various parts of the organization unintentionally working at cross-purposes with each other.  Information that exists is not getting shared or reused.  Human talent is not being applied where it is most needed.  The same problems are being solved repeatedly by multiple groups. Intelligent collaboration through automated business processes has the ability to alter the course of any important business activity, with a potentially dramatic impact on the financial performance of the business. Whether it is a simple email exchange, a physical or virtual meeting, a task force, or a large-scale project, the activity is inherently collaborative.  In fact, collaboration can be defined as the work that takes place among people when a business process is not pre-determining how the work should take place. Collaboration is many things: information sharing, brainstorming, problem solving, best practice negotiation, innovation, coordination of activity, alignment of purpose, and so forth.  Collaboration is the “white space” between the business processes; it is the glue that holds an organization together, and the lubricant that allows the machinery to keep running.  Real time search and collaborative capabilities of the right people with the right content supported by defined processes will provide unparallel wisdom in the organization in the most competitive business environment today. Interestingly, technologies such as Oracle WebCenter offer these capabilities in our Web based business transactions and compliment in the overall collaborative intelligence and power to truly transform organizations to social businesses. Looking to learn more about engaging your employees to collaborate together and providing a complete user experience for your customers? You won't want to miss our webcast today! Drive Online Engagement with Intuitive Portals and Websites

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• WebCenter Customer Spotlight: Textron Inc.

  - by me

  Author: Peter Reiser - Social Business Evangelist, Oracle WebCenter  Solution SummaryTextron Inc. is one of the world's best known multi-industry companies and is a pioneer of the diversified business model. Founded in 1923, it has grown into a network of businesses—including Bell Helicopter, E-Z-GO, Cessna, and Jacobsen—with facilities and a presence in 25 countries, serving a diverse and global customer base. Textron is ranked 236th on the Fortune 500 list of the largest US companies. Textron needed a Web experience management solution to centralize control, minimize costs, and enable more efficient operations. Specifically, the company wanted to take IT out of the picture as much as possible, enabling sales and marketing leads for subsidiaries to make Website updates as they deem appropriate for their business.   Textron worked with Oracle partner Element Solutions to consolidate its Website management systems onto Oracle WebCenter Sites. The implementation enables Textron’s subsidiaries to adjust more quickly to customer demands,  reduced Website management cost & time to update content on a Website while allowing to integrate its Website updates more closely with social media and mobile platforms. Company OverviewTextron Inc. is one of the world's best known multi-industry companies and is a pioneer of the diversified business model. Founded in 1923, it has grown into a network of businesses—including Bell Helicopter, E-Z-GO, Cessna, and Jacobsen—with facilities and a presence in 25 countries, serving a diverse and global customer base. Textron is ranked 236th on the Fortune 500 list of the largest US companies. Business ChallengesWith numerous subsidiaries and more than 50 public Websites, Textron needed a Web experience management solution to centralize control, minimize costs, and enable more efficient operations. Specifically, the company wanted to take IT out of the picture as much as possible, enabling sales and marketing leads for subsidiaries to make Website updates as they deem appropriate for their business.   Solution DeployedTextron worked with Oracle partner Element Solutions to consolidate its Website management systems onto Oracle WebCenter Sites. Specifically, Textron: Used Oracle WebCenter Sites to integrate Web experience management capabilities for all Textron brands, including Bell Helicopter, E-Z-GO, Cessna, and Jacobsen Developed Website templates to enable marketing and communications professionals to easily make updates to their Websites, without having to work with IT Reduced Website management costs, as it costs more for IT to coordinate Website updates as opposed to marketing and communications Enabled IT to concentrate on other activities to enhance overall operations for Textron, such as project workflows Acquired a platform that enables marketing teams to integrate their Websites with social media and mobile platforms, allowing subsidiaries to make updates and contact customers anytime and everywhere—including through tablets and smartphones Reduced the time it takes to update content on a Website, including press releases, by enabling communications professionals to make updates directly Developed more appealing visual designs for Websites to help enhance customer purchase Business ResultsThe implementation enabled Textron’s subsidiaries to adjust more quickly to customer demands and Textron’s IT staff to concentrate on other processes, such as writing code and developing new workflows, enabling them to enhance company processes. In addition, Textron can use Oracle WebCenter Sites to integrate its Website updates more closely with social media and mobile platforms, enabling marketing and communications teams to make updates anytime and everywhere. The initiative has enabled Textron to save money by freeing IT up to work on more important tasks, instituting new e-commerce and mobile initiatives to better engage customers, and by ensuring efficient Website management processes to quickly adjust to customer demands.  “We considered a number of products, but chose Oracle WebCenter Sites because it provides the best user interface. We reviewed customer references and analyst reports, and Oracle WebCenter Sites was consistently at the top of the list,” Brad Hof, Manager, Advanced Business Solutions and Web Communications, Textron Inc. Additional Information Tectron Inc. Customer Snapshot Oracle WebCenter Sites

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• Desktop Applications Versus Web Applications

  Up until the advent of the internet programmers really only developed one type of application used by end-users.  This type of application was called a desktop application. As the name implies, these applications ran strictly from a desktop computer, and were limited by the resources available to the computer. Initially, this type of applications did not need resources outside of the scope of the computer in which they installed. The problem with this type of application is that if multiple end-users need to access the same desktop application, then the application must be installed on the end-user’s computer. In this age of software development security was not as big of a concern as it is today with other types of applications. This is primarily due to the fact that an end-user must have access to the computer where the software is installed in order for them to access the application. In addition, developers could also password protect the application just in case an authorized end-user was able to gain access to the computer. With the birth of the internet a second form of application emerged because developers were trying to solve inherent issues with the preexisting desktop application. One of the solutions to overcome some of the short comings of desktop applications is the web application. Web applications are hosted on a centralized server and clients only need to have network access and a web browser in order to access the application. Because a web application can be installed on a remote server it removes the need for individual installations of the same application on each end-user’s computer.  The main benefits to an application being hosted on a server is increased accessibility to the application due to the fact that nothing has to be installed on a desktop computer for an end-user to be able to access the application. In addition, web applications are much easier to maintain because any change to the application is applied on the server and is inherently applied to any end-user trying to use the application. This removes the time needed to install and maintain individual installations of a desktop application. However with the increased accessibility there are additional costs that are incurred compared to a desktop application because of the additional cost and maintenance of a server hosting the application. Typically, after a desktop application is purchased there are no additional reoccurring fees associated with the application.  When developing a web based application there are additional considerations that must be addressed compared to a desktop application. The added benefit of increased accessibility also now adds a new failure point when trying to gain access to an application. An end-user now must have network connectivity in order to access the application. This issue is not a concern for desktop applications because there resources are typically bound to the computer in which they run. Since the availability of an application is increased with the use of the client-server model in a web based application, additional security concerns now come in to play. As stated before a, desktop application is bound to the accessibility of the end-user to the computer that the application is installed. This is not the case with web based applications because they potentially could have access from anywhere with the proper internet/network connection. Additional security steps are required to insure the integrity of the application and its data. Examples of these steps include and are not limited to the following: Restricted/Password Areas This form of security is used when specific information can only be accessed by end-users based on a set of accessibility rules. IP Restrictions This form of security is used when only specific locations need to access an application. This form of security is applied from within the web server or a firewall. Network Restrictions (Firewalls) This form of security is used to contain access to an application within a specific sub set of a network. Data Encryption This form of security is used transform personally identifiable information in to something unreadable so that it can be stored for future use. Encrypted Protocols (HTTPS) This form of security is used to prevent others from reading messages being sent between applications over a network.

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• Webcast Q&A: Hitachi Data Systems Improves Global Web Experiences with Oracle WebCenter

  - by kellsey.ruppel

  Last Thursday we had the third webcast in our WebCenter in Action webcast series, "Hitachi Data Systems Improves Global Web Experiences with Oracle WebCenter", where customer Sean Mattson from HDS and Rob Vandenberg from Oracle Partner Lingotek shared how Oracle WebCenter is powering Hitachi Data System’s externally facing website and providing a seamless experience for their customers. In case you missed it, here's a recap of the Q&A.   Sean Mattson, Hitachi Data Systems  Q: Did you run into any issues in the deployment of the platform?A: There were some challenges, we were one of the first enterprise ‘on premise’ installations for Lingotek and our WebCenter platform also has a lot of custom features.  There were a lot of iterations and back and forth working with Lingotek at first.  We both helped each other, learned a lot and in the end managed to resolve all issues and roll out a very compelling solution for HDS. Q: What has been the biggest benefit your end users have seen?A: Being able to manage and govern the content lifecycle globally and centrally and at the same time enabling the field to update, review and publish the incremental content changes without a lot of touchpoints has helped us streamline and simplify the entire publishing process. Q: Was there any resistance internally when implementing the solution? If so, how did you overcome that?A: I wouldn't say resistance as much as skepticism that we could actually deploy an automated and self publishing solution.  Even if a solution is great, adoption of a new process can be a challenge and we are still pursuing our adoption targets.  One of the most important aspects is to include lots of training and support materials and offer as much helpdesk type support as needed to get the field self sufficient and confident in the capabilities of the system.  Rob Vandenberg, Lingotek  Q: Are there any limitations regarding supported languages such as support for French Canadian and Indian languages?A: Lingotek supports all language pairs. Including right to left languages and double byte languages such as Chinese, Japanese and Korean Q: Is the Lingotek solution integrated with the new 11g release of WebCenter Sites? A: Yes! In fact, Lingotek is the first OVI partner for Oracle WebCenter Sites  Q: Can translation memories help to improve the accuracy of machine translation?A: One of the greatest long term strategic benefits of using Lingotek is the accumulation of translation memories, or past human translations. These TMs can be used to "train" statistical machine translation engines to have higher and higher quality. This virtuous cycle is ongoing and will consistently improve both machine and human translations.  Q: We have existing translation memories from previous work with our translation service provider. Can they be easily imported in to the Lingotek solution for re-use? Q: Yes, Lingotek is standards compliant. We support TM import in both the TMX and XLIFF formats. Q: If we use Lingotek as a service to do our professional translation and also use the Lingotek software solution, do we get the translation memories to give us a means of just translating future adds and changes ourselves? A: Yes, all the data is yours, always. Lingotek can provide both the integrated translation software as well as the professional translation services. All the content and translation memories are yours. Q: Can you give us an example of where community translation has proved to be successful?A: The key word here is community. If you have a community that cares about you, your content, and the rest of the community, then community translation can work for you. We've seen effective use cases in Product User Groups content, Support Communities, and other types of User Generated content, like wikis and blogs.   If you missed the webcast, be sure to catch the replay to see a live demonstration of WebCenter in action!   Hitachi Data Systems Improves Global Web Experiences with Oracle WebCenter from Oracle WebCenter

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• questions about dual-boot install Ubuntu 10.04 and Windows 7 on same hard drive

  - by Tim

  I'd like to dual-boot install Ubuntu 10.04 on the same hard drive as Windows 7 which has already been installed. As to sources on the internet: I found a website iinet about dual-boot installation of Ubuntu 10.10 and Windows 7 on the same hard drive, which I think more specific than the one on Ubuntu Community without specific version of the OSes. Since I am installing Ubuntu 10.04 instead of 10.10, my question is whether their installers are same or almost same and if I can follow iinet for my dual-boot installation? Or are there better websites for information about dual-boot installtion of Ubuntu 10.04 and Windows 7? As to shrinking Windows partitions to make free space for Ubuntu partitions: iinet uses the partition software in Ubuntu's installer to shrink the Windows partition. But I saw in many website that the partition software in Ubuntu's installer cannot guarantee shrinking Windows 7 partitions successfully, so they recommended in general to shrink Windows partitions under Windows itself using its softwares. For example, in Ubuntu Community, it says: Some people think that the Windows partition must be resized only from within Windows Vista and Windows 7 using the shrink/resize option. ... If you use GParted Partition Editor in the Ubuntu Live CD be careful. So I was wondering which way to go in my situation? As to partition for bootloader files: In iinet, I don't see there is a partition created and dedicated to boot files (i.e. Grub files). However, I saw in many websites strongly suggesting using a boot partition for Grub files, especially for the purpose of separation and protection from installed OS files. I was wondering which way I should choose and why? As to installing bootloader Grub, in iinet, I see that to install Grub it only needs to specify the hard drive device for bootloader installation. However, in ubuntuguide(for more than 2 OSes and Ubuntu 9.04), some commands are needed to run in order to put Grub configuration files in MBR, and OS partition, for the chain-load process (where to find the files for the next stage). In Ubuntu Community, there are some related sentences which I don't quite understand how to do in practice: the only thing in your computer outside of Ubuntu that needs to be changed is a small code in the MBR (Master Boot Record) of the first hard disk. The MBR code is changed to point to the boot loader in Ubuntu. If you have a problem with changing the MBR code, you might prefer to just install the code for pointing to GRUB to the first sector of your Ubuntu partition instead. If you do that during the Ubuntu installation process, then Ubuntu won't boot until you configure some other boot manager to point to Ubuntu's boot sector. Windows Vista no longer utilizes boot.ini, ntdetect.com, and ntldr when booting. Instead, Vista stores all data for its new boot manager in a boot folder. Windows Vista ships with an command line utility called bcdedit.exe, which requires administrator credentials to use. You may want to read http://go.microsoft.com/fwlink/?LinkId=112156 about it. Using a command line utility always has its learning curve, so a more productive and better job can be done with a free utility called EasyBCD, developed and mastered in during the times of Vista Beta already. EasyBCD is user friendly and many Vista users highly recommend EasyBCD. In what is quoted above, I was wondering how exactly I should change the MBR code to point to the bootloader in Ubuntu? if I fail to change MBR code, are the other suggested boot managers being bcdedit.exe and EasyBCD in Windows? With the three sources above, which one shall I follow? Thanks and regards

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• Gartner PCC: A Shovel & Some Ah-Ha's

  - by kellsey.ruppel

  When Gartner Vice President and leading analyst Whit Andrews kicked off the Gartner Portals, Content & Collaboration Summit on Monday, March 12 at the Gaylord Palms in Orlando, FL by bringing a shovel to the stage, eyebrows raised and a few thoughts went through my head. Either this guy plans to go help the construction workers outside construct that new pool at the Gaylord or he took a wrong turn and is at the wrong conference. Oh and how did he get that shovel through airport security? As Whit explained more his objective became more clear…take everything anyone has ever told you about portals and throw it out the window, as portals have evolved and times they are most certainly changing. The future Web is here, available not only on browsers but also via a broad spectrum of access points, including automobiles, consumer electronics and more and more mobile devices. Not merely prevalent, the future Web is also multimedia-driven and operates in real time, driven by mobility, social media, streaming video and other dynamic services. Applications and user experiences are in the midst of an evolution — from the early, simple mobile Web models to today’s Web 2.0 mobile apps and, ultimately, to a world of predominantly Web apps. Additionally, cloud services will forever change how portals and user experience are designed, built, delivered, sourced and managed. So what does this mean for you? Today’s organizations need software that will enable them to not just do their jobs, but to do it in a way that is familiar and easy for them.  What does this mean for IT? Use software and technology as an enabler, not as a roadblock. Overall, we had a great week in Orlando learning about how to improve the user experience, manage content explosion, launch social initiatives, transition to mobile environments and understand cloud and SaaS options.  We had some great conversations throughout the conference and at the Oracle booth. Lots of demonstrations were given of Oracle WebCenter Sites and Oracle Social Network. And as Christie mentioned earlier this week, our Vice President of Product Management and Strategy for WebCenter Loren Weinberg presented on the topic of customer engagement and talked about how organization’s relationships with their customers have fundamentally changed today and the resulting impact that has on their priorities.  Loren also talked about the importance of customer engagement, why that matters now more than ever, and what you can do to help your company or organization succeed in this new world. The question asked in every keynote and session was a simple one: What is your “ah-ha” moment? I personally had quite a few, some of which I’ve captured below. 70% of internal social initiatives eventually fail. By 2014, refusing to communicate with consumers via social media will be as harmful as ignoring emails/phone calls is today. Customer engagement = multi-channel + social & interactive + personal & relevant + optimized. If people choose to talk about your product/company/service, it's because it's remarkable. -- Seth Godin's keynote (one of the highlights of the conference!) The Web will become the primary method used for delivering content and applications to mobile devices. By 2015, 20% of smart phone users worldwide will conduct commerce using context-enriched services on a weekly basis.  86% of customers will pay more for a better customer experience. 6 P's of Quality User Experience. Product. Enabled by: People, Patterns, Process, Profit, Priorities. Did you attend the Gartner Summit? What were your ah-ha moments?

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• On The Road with the HR Community

  - by Kathryn Perry

  A guest post by Steve Boese, Director, Talent Strategy, Oracle One of the best ways to connect with and to get a feel for what is on the minds of Human Resources leaders is to get out of the office and hit the road. I’ve had the great honor to attend and/or present at a number of events recently, including the massive SHRM Annual Conference, the HR Florida Conference, and Taleo World in Chicago. These events, and many others, offer solution providers, talent management professionals, business leaders, and even more casual observers of the Human Resources field with tremendous opportunities to connect, to share information, and to learn from each other. Attending the conferences also give people a sense of how they can improve and enhance their skills and knowledge, learn about the latest workforce technologies, and bring new and innovative ideas back to their organizations. And sure, the parties and conference swag can be pretty nice as well! If you attend a few of these industry events, one of the most beneficial by-products that you can emerge with -- whether you are on the front lines in HR at your organization, or as we are at Oracle, in the business of developing and delivering innovative and impactful technology solutions to our customers -- is to get a larger sense of the big ideas and major trends, concerns, and challenges facing organizations all across the landscape, and to be able to better understand how your strategies and solutions can be improved with this greater perspective. So what are HR folks discussing and debating? What questions and problems keep them up at night? What are the bloggers and large community of HR social media enthusiasts buzzing about? From my perspective some of the common themes you see over and again across the HR community break down (broadly), into three main areas: Talent attraction - How can we locate, attract, recruit, and hire the best talent possible? What new strategies, approaches, and technologies can help us in this critically important area? What role do external social networks like LinkedIn, Facebook, and Twitter play in the increasingly competitive search for talent? Talent Retention - How can we make sure to keep that talent on our team? What engagement, development, recognition, and compensation tools can help us in this regard? How can we continue, (or become), an employer of choice? What is our unique and compelling employer value proposition? Talent Empowerment - How can we put our employees in the best position to succeed? What can we do to better align our talent with the organization’s mission and goals, while simultaneously providing the best and most driven to succeed individuals a clear path to achieve their career goals and aspirations? How can new technologies, particularly social and collaboration tools help in this area? While these are the ‘big themes’ that I know I have seen this year, certainly they are not really new, nor are they likely to fundamentally change in the next year or two. I think the reason is that at the core of any successful enterprise is a collection of smart, interested, engaged, challenged, and empowered group of people. And that was likely the case 10 or 20 years ago, and will probably be the case 10 or 20 years into the future. But what has changed, and what you can see -- evidenced by simply following the Twitter backchannel for an event and by reading some of the many fantastic HR blogs out there -- is that the HR professional's ability, along with technology solution providers like Oracle, to connect, to more openly share information with each other, and to make each other better in the process, (and to create new, improved, and more innovative solutions), has never been greater. And I think it is with this heretofore unprecedented level of opportunity to connect with other members of the community that HR professionals will be better equipped to help their organizations attract, retain, and empower their teams. We at Oracle HCM look forward to continuing to meet, engage, and connect with the HR community in the coming months. Until then -- follow us on Twitter and Facebook.

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• ArchBeat Link-o-Rama Top 10 for October 21-27, 2012

  - by Bob Rhubart

  The Top 10 most popular items shared on the OTN ArchBeat Facebook Page for the week of October 21-27, 2012. OTN Architect Day: Los Angeles This is your brain on IT architecture. Stuff your cranium with architecture by attending Oracle Technology Network Architect Day in Los Angeles, October 25, 2012, at the Sofitel Los Angeles, 8555 Beverly Boulevard, Los Angeles, CA 90048. Technical sessions, panel Q&A, and peer roundtables—plus a free lunch. [NOTE: The event was last week, of course. Big thanks to the session presenters and especially to those Angelinos who came out for the event.] WebLogic Server 11gR1 Interactive Quick Reference"The WebLogic Server 11gR1 Administration interactive quick reference," explains Juergen Kress, "is a multimedia tool for various terms and concepts used in WebLogic Server architecture. This tool is available for administrators for online or offline use. This is built as a multimedia web page which provides descriptions of WebLogic Server Architectural components, and references to relevant documentation. This tool offers valuable reference information for any complex concept or product in an intuitive and useful manner." Podcast: Are You Future Proof? The latest OTN ArchBeat Podcast series features Oracle ACE Directors Ron Batra, Basheer Khan, and Ronald van Luttikhuizen, three practicing architects in an open discussion about how changes in enterprise IT are raising the bar for success for software architects and developers. Play Oracle Vanquisher Here's a little respite from whatever it is you normally spend your time on. Oracle Vanquisher is an online diversion that makes a game of data center optimization. According to the description: "Armed with a cool Oracle vacuum pack suit and a strategic IT roadmap, you will thwart threats and optimize your data center to increase your company’s stock price and boost your company’s position." Mainly you avoid electric shock and killer birds. The current high score belongs to someone identified as 'TEN." My score? Never mind. Advanced Oracle SOA Suite OOW 2012 PresentationsThe Oracle SOA Product Management team has compiled a complete list of all twelve of their Oracle SOA Suite presentations from Oracle OpenWorld 2012, with links to the slide decks. OAM and OIM 11g Academies Looking for technical how-to content covering Oracle Access Manager and Oracle Identity Manager? The people behind the Oracle Middleware Security blog have indexed relevant blog posts into what they call "Academies." "These indexes contain the articles we’ve written that we believe provide long lasting guidance on OAM and OIM. Posts covered in these series include articles on key aspects of OAM and OIM 11g, best practice architectural guidance, integrations, and customizations." Oracle’s Analytics, Engineered Systems, and Big Data Strategy | Mark Rittman Part 1 of 3 in Oracle ACE Director Mark Rittman's series on Oracle Exalytics, Oracle R Enterprise and Endeca. Oracle ACE Directors Nordic Tour 2012 : Venues and BI Presentations | Mark RittmanOracle ACE Director Mark Rittman shares information on the Oracle ACE Director Tour, as the community leaders make their way through the land of the midnight sun, with events in Copenhagen, Stockholm, Oslo and Helsinki. Following the Thread in OSB | Antony Reynolds Antony Reynolds recently led an Oracle Service Bus POC in which his team needed to get high throughput from an OSB pipeline. "Imagine our surprise when, on stressing the system, we saw it lock up, with large numbers of blocked threads." He shares the details of the problem and the solution in this extensive technical post. OW12: Oracle Business Process Management/Oracle ADF Integration Best Practices | Andrejus Baranovskis The Oracle OpenWorld presentations keep coming! Oracle ACE Director Andrejus Baranovskis shares the slides from "Oracle Business Process Management/Oracle ADF Integration Best Practices," co-presented with Danilo Schmiedel from Opitz Consulting. Thought for the Day "Not everything that can be counted counts, and not everything that counts can be counted." — Albert Einstein (March 14, 1879 – April 18, 1955) Source: Quotes For Software Engineers

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• What You Can Learn from the NFL Referee Lockout

  - by Christina McKeon

  American football is a lot like religion. The fans are devoted followers that take brand loyalty to a whole new level. These fans that worship their teams each week showed that they are powerful customers whose voice has an impact. Yesterday, these fans proved that their opinion could force the hand of a large and powerful institution. With a three-month NFL referee lockout that seemed like it was nowhere close to resolution, the Green Bay Packers and the Seattle Seahawks competed last Monday night. For those of you that might have been out of the news cycle the past few days, Green Bay lost the game due to a controversial call that many experts and analysts agree should have resulted in Green Bay winning the game. Outrage ensued. The NFL had pulled replacement referees from the high school ranks, and these replacements did not have the knowledge and experience to handle high intensity NFL games. Fans protested about their customer experience. Their anger-filled rants were heard in social media, in the headlines of newspapers, on radio, and on national TV. Suddenly, the NFL was moved to reach an agreement with the referees. That agreement was reached late in the night on Wednesday with many believing that the referees had the upper hand forcing the owners into submission. Some might argue that the referees benefited, not the fans. Since the fans wanted qualified and competent referees, I would say the fans did benefit. The referees are scheduled to return to the field this Sunday, so the fans got what they wanted. What can you learn from this negative customer experience? Customers are in control. NFL owners thought they were controlling this situation with the upper hand over referees. The owners figured out they weren’t in control when their fans reacted negatively. Customers can make or break you more now than ever before, which is why it is more important to connect with them, engage them in a personal manner, and create rewarding relationships. Protect your brand. Whether knowingly or unknowingly, the NFL put their brand and each team’s brand at risk with replacement referees. Think about each business decision you make, and how it may impact your brand at different points in time. A decision that results in a gain today could result in a larger loss down the road. Customer experience matters. The NFL likely foresaw declining revenues in ticket sales, merchandising, advertising, and other areas if the lockout continued. While fans primarily spoke with their minds in the days following the Green Bay debacle, their wallets would be the next things to speak. Customer experience directly affects your success and is one of the few areas where you can differentiate your business. What would you do if your brand got such negative attention? Would you be prepared to navigate such stormy waters? Would you be able to prevent such a fiasco? If you don’t have a good answer to these questions, consider joining us October 3-5, 2012 at the Oracle Customer Experience Summit in San Francisco. You’ll have the opportunity to learn even more about customer experience from industry experts such as best-selling author Seth Godin, Paul Hagen and Kerry Bodine from Forrester Research, Inc., George Kembel from the Stanford d.School, Bruce Temkin of The Temkin Group, and Gene Alvarez from Gartner Inc.. There will also be plenty of your peers and customer experience experts available for networking and discussions.

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• Selecting the correct installer to install Oracle Weblogic Server

  - by PratikS -- Oracle

  When ever we start learning about a software product, the first step is to get the software installer and install it.Before we start with "How to install Oracle Weblogic Server?", lets understand the different kinds of installers available for Oracle Weblogic Server and select the correct installer.There are three different kinds of Weblogic server Installers: Package Installer Development-only and supplemental installers Upgrade Installer 1) Package Installer: If you have never installed Oracle Weblogic Server and this is the first time you are installing it, then what you need is a Oracle Weblogic Server's Package Installer.Again there are two different kinds of Package Installers:    a) Generic Package installer:         It does not include JAVA runtime. (When using "Generic Package installer" it is a prerequisite that a supported JDK should be installed)         If you want to install weblogic server with 64bit JVM, you have to use "Generic Package installer".         "Generic Package installer" is platform independent and can be used to install weblogic server on any supported 32bit or 64bit platform.     b) OS-specific Package installer         As the name suggests the installer is platform specific.         It is meant for installation with a 32bit JVM only.         Both SUN and JROCKIT 32 bit JDKs come bundled with "OS-specific Package installer", so no need to install the JDK in advance. 2) Development-only and supplemental installers:         If you have no plans to use the Oracle Weblogic Server in Production and need a simple installer for testing purpose only, then use this installer.         Download the zip distribution, unzip it and its ready to use. 3) Upgrade Installer:         Upgrade installer is used to upgrade a Oracle Weblogic Server installation from one minor version to a higher minor version.         There are no installers available to upgrade Oracle Weblogic Server Installation from one major version to another, though Domain Upgrade is always available. Note:Following are the different versions of Oracle Weblogic Server in ascending order(excluding versions before WLS 9.2): WLS 9.2.x WLS 10.0.x WLS 10.3.x WLS 12.1.x Where "x" denotes the minor version, 9.2, 10.0,10.3 and 12.1 are the major versions.So you may use the upgrade installer to upgrade from WLS 10.3.1 to 10.3.6, or 10.0.1 to 10.0.2 etc.  ------------------------------------- Important links to refer: Oracle Weblogic Server Documentation Supported Configuration Installation Guide for Oracle WebLogic Server

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• PARTNER WEBCAST- INNOVATIONS IN PRODUCTS PROGRAM (FORMERLY KNOWN AS COMPETENCE VIRTUAL)

  - by mseika

  PARTNER WEBCAST- INNOVATIONS IN PRODUCTS PROGRAM (FORMERLY KNOWN AS COMPETENCE VIRTUAL) JULY 2ND, 2012 AT 04:00 PM CET (03:00 PM GMT)I am pleased to invite you to join the Innovations in Products –webcast. Innovations in Products will present Oracle Applications' Product's new functions and features including sales positioning. The key objectives of these webcasts are to inspire System Integrator's implementation personnel to conduct successful after sales in their Customer projects. Innovations in Products will be presented on the 1st Monday of each quarter after the billable day (4:00 to 5:00 PM CET). The webcast is intended for System Integrator's Implementation Certified Specialists but Innovations in Products is open for other interested Oracle Applications system Integrator's personnel as well. At first, two Oracle representatives will discuss Oracle's contribution to Partners. Then you will see product breakout session followed by Q&A with Oracle Experts. Each session will last for maximum 1 hour. A Q&A Document covering all questions and answers will be made available after the webcast. What are the Benefits for partners? Find out how Innovations in Products helps you to improve your after sales Discover new functions and features so you can enrich your Customers's solution Learn more about Oracle Applications products, especially sales positioning Hear crucial questions raised by colleague alike, learn from their interest Engage and present your questions to subject experts Be inspired of the richness of Oracle Application portfolio – for your and your customer’s benefit. Note: Should you already be familiar with a specific Product, then choose another one. Doing so you would expand your knowledge of the overall Applications portfolio. Some presentations contain product demonstration, although these presentations are not intended to be extremely detailed technical presentations. Note: At the latter part of this email you have also 17 links into the recent Applications Products presentations and 6 links into the Public Sector Value Proposition presentations that were presented in Innovations in Industries -program. Product breakout sessions: Fusion Applications Technology and Extensibility Fusion Applications - Transforming your Back-Office Accounting Function Fusion HCM & Talent Overview & Extensibility Fusion HCM Compensation Planning Enterprise PLM for the Product Value Chain Oracle's Asset Management and Maintenance Solution For more details please visit Innovations in Products and other breakout sessions on OPN page. Delivery Format Innovations in Products –program is a series of FREE prerecorded Applications product presentations followed by Q&A. It will be delivered over the Web. Participants have the opportunity to submit questions during the web cast via chat and subject matter experts will provide verbal answers live. Innovations in Products consists of several parallel prerecorded product breakout sessions, each lasting for max. 1 hour. At first, two Oracle representatives will discuss Oracle’s contribution to Partners. Then you’ll see the product breakout sessions followed by Q&A with Oracle Experts. A Q&A document covering all questions and answers will be made available after the webcast. You can also see Innovations in Products afterwards as its content will be available online for the next 6-12 months.The next Innovations in Products web casts will be presented as follows: July 2nd 2012 October 1st 2012 January 14th 2013 April 8th 2013. Note: Depending on local network bandwidth please allow some seconds time the presentations to download. You might want to refresh your screen by pressing F5. DurationMaximum 1 hour For further information please contact me Markku Rouhiainen.

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• PARTNER WEBCAST- INNOVATIONS IN PRODUCTS PROGRAM (FORMERLY KNOWN AS COMPETENCE VIRTUAL)

  - by mseika

  PARTNER WEBCAST- INNOVATIONS IN PRODUCTS PROGRAM (FORMERLY KNOWN AS COMPETENCE VIRTUAL) JULY 2ND, 2012 AT 04:00 PM CET (03:00 PM GMT)I am pleased to invite you to join the Innovations in Products –webcast. Innovations in Products will present Oracle Applications' Product's new functions and features including sales positioning. The key objectives of these webcasts are to inspire System Integrator's implementation personnel to conduct successful after sales in their Customer projects. Innovations in Products will be presented on the 1st Monday of each quarter after the billable day (4:00 to 5:00 PM CET). The webcast is intended for System Integrator's Implementation Certified Specialists but Innovations in Products is open for other interested Oracle Applications system Integrator's personnel as well. At first, two Oracle representatives will discuss Oracle's contribution to Partners. Then you will see product breakout session followed by Q&A with Oracle Experts. Each session will last for maximum 1 hour. A Q&A Document covering all questions and answers will be made available after the webcast. What are the Benefits for partners? Find out how Innovations in Products helps you to improve your after sales Discover new functions and features so you can enrich your Customers's solution Learn more about Oracle Applications products, especially sales positioning Hear crucial questions raised by colleague alike, learn from their interest Engage and present your questions to subject experts Be inspired of the richness of Oracle Application portfolio – for your and your customer’s benefit. Note: Should you already be familiar with a specific Product, then choose another one. Doing so you would expand your knowledge of the overall Applications portfolio. Some presentations contain product demonstration, although these presentations are not intended to be extremely detailed technical presentations. Note: At the latter part of this email you have also 17 links into the recent Applications Products presentations and 6 links into the Public Sector Value Proposition presentations that were presented in Innovations in Industries -program. Product breakout sessions: Fusion Applications Technology and Extensibility Fusion Applications - Transforming your Back-Office Accounting Function Fusion HCM & Talent Overview & Extensibility Fusion HCM Compensation Planning Enterprise PLM for the Product Value Chain Oracle's Asset Management and Maintenance Solution For more details please visit Innovations in Products and other breakout sessions on OPN page. Delivery Format Innovations in Products –program is a series of FREE prerecorded Applications product presentations followed by Q&A. It will be delivered over the Web. Participants have the opportunity to submit questions during the web cast via chat and subject matter experts will provide verbal answers live. Innovations in Products consists of several parallel prerecorded product breakout sessions, each lasting for max. 1 hour. At first, two Oracle representatives will discuss Oracle’s contribution to Partners. Then you’ll see the product breakout sessions followed by Q&A with Oracle Experts. A Q&A document covering all questions and answers will be made available after the webcast. You can also see Innovations in Products afterwards as its content will be available online for the next 6-12 months.The next Innovations in Products web casts will be presented as follows: July 2nd 2012 October 1st 2012 January 14th 2013 April 8th 2013. Note: Depending on local network bandwidth please allow some seconds time the presentations to download. You might want to refresh your screen by pressing F5. DurationMaximum 1 hour For further information please contact me Markku Rouhiainen.

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• Stepping outside Visual Studio IDE [Part 2 of 2] with Mono 2.6.4

  - by mbcrump

  Continuing part 2 of my Stepping outside the Visual Studio IDE, is the open-source Mono Project. Mono is a software platform designed to allow developers to easily create cross platform applications. Sponsored by Novell (http://www.novell.com/), Mono is an open source implementation of Microsoft's .NET Framework based on the ECMA standards for C# and the Common Language Runtime. A growing family of solutions and an active and enthusiastic contributing community is helping position Mono to become the leading choice for development of Linux applications. So, to clarify. You can use Mono to develop .NET applications that will run on Linux, Windows or Mac. It’s basically a IDE that has roots in Linux. Let’s first look at the compatibility: Compatibility If you already have an application written in .Net, you can scan your application with the Mono Migration Analyzer (MoMA) to determine if your application uses anything not supported by Mono. The current release version of Mono is 2.6. (Released December 2009) The easiest way to describe what Mono currently supports is: Everything in .NET 3.5 except WPF and WF, limited WCF. Here is a slightly more detailed view, by .NET framework version: Implemented C# 3.0 System.Core LINQ ASP.Net 3.5 ASP.Net MVC C# 2.0 (generics) Core Libraries 2.0: mscorlib, System, System.Xml ASP.Net 2.0 - except WebParts ADO.Net 2.0 Winforms/System.Drawing 2.0 - does not support right-to-left C# 1.0 Core Libraries 1.1: mscorlib, System, System.Xml ASP.Net 1.1 ADO.Net 1.1 Winforms/System.Drawing 1.1 Partially Implemented LINQ to SQL - Mostly done, but a few features missing WCF - silverlight 2.0 subset completed Not Implemented WPF - no plans to implement WF - Will implement WF 4 instead on future versions of Mono. System.Management - does not map to Linux System.EnterpriseServices - deprecated Links to documentation. The Official Mono FAQ’s Links to binaries. Mono IDE Latest Version is 2.6.4 That's it, nothing more is required except to compile and run .net code in Linux. Installation After landing on the mono project home page, you can select which platform you want to download. I typically pick the Virtual PC image since I spend all of my day using Windows 7. Go ahead and pick whatever version is best for you. The Virtual PC image comes with Suse Linux. Once the image is launch, you will see the following: I’m not going to go through each option but its best to start with “Start Here” icon. It will provide you with information on new projects or existing VS projects. After you get Mono installed, it's probably a good idea to run a quick Hello World program to make sure everything is setup properly. This allows you to know that your Mono is working before you try writing or running a more complex application. To write a "Hello World" program follow these steps: Start Mono Development Environment. Create a new Project: File->New->Solution Select "Console Project" in the category list. Enter a project name into the Project name field, for example, "HW Project". Click "Forward" Click “Packaging” then OK. You should have a screen very simular to a VS Console App. Click the "Run" button in the toolbar (Ctrl-F5). Look in the Application Output and you should have the “Hello World!” Your screen should look like the screen below. That should do it for a simple console app in mono. To test out an ASP.NET application, simply copy your code to a new directory in /srv/www/htdocs, then visit the following URL: http://localhost/directoryname/page.aspx where directoryname is the directory where you deployed your application and page.aspx is the initial page for your software. Databases You can continue to use SQL server database or use MySQL, Postgress, Sybase, Oracle, IBM’s DB2 or SQLite db. Conclusion I hope this brief look at the Mono IDE helps someone get acquainted with development outside of VS. As always, I welcome any suggestions or comments.

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• The Power to Control Power

  - by speakjava

  I'm currently working on a number of projects using embedded Java on the Raspberry Pi and Beagle Board.  These are nice and small, so don't take up much room on my desk as you can see in this picture. As you can also see I have power and network connections emerging from under my desk.  One of the (admittedly very minor) drawbacks of these systems is that they have no on/off switch.  Instead you insert or remove the power connector (USB for the RasPi, a barrel connector for the Beagle).  For the Beagle Board this can potentially be an issue; with the micro-SD card located right next to the connector it has been known for people to eject the card when trying to power off the board, which can be quite serious for the hardware. The alternative is obviously to leave the boards plugged in and then disconnect the power from the outlet.  Simple enough, but a picture of underneath my desk shows that this is not the ideal situation either. This made me think that it would be great if I could have some way of controlling a mains voltage outlet using a remote switch or, even better, from software via a USB connector.  A search revealed not much that fit my requirements, and anything that was close seemed very expensive.  Obviously the only way to solve this was to build my own.Here's my solution.  I decided my system would support both control mechanisms (remote physical switch and USB computer control) and be modular in its design for optimum flexibility.  I did a bit of searching and found a company in Hong Kong that were offering solid state relays for 99p plus shipping (£2.99, but still made the total price very reasonable).  These would handle up to 380V AC on the output side so more than capable of coping with the UK 240V supply.  The other great thing was that being solid state, the input would work with a range of 3-32V and required a very low current of 7.5mA at 12V.  For the USB control an Arduino board seemed the obvious low-cost and simple choice.  Given the current requirments of the relay, the Arduino would not require the additional power supply and could be powered just from the USB.Having secured the relays I popped down to Homebase for a couple of 13A sockets, RS for a box and an Arduino and Maplin for a toggle switch.  The circuit is pretty straightforward, as shown in the diagram (only one output is shown to make it as simple as possible).  Originally I used a 2 pole toggle switch to select the remote switch or USB control by switching the negative connections of the low voltage side.  Unfortunately, the resistance between the digital pins of the Arduino board was not high enough, so when using one of the remote switches it would turn on both of the outlets.  I changed to a 4 pole switch and isolated both positive and negative connections. IMPORTANT NOTE: If you want to follow my design, please be aware that it requires working with mains voltages.  If you are at all concerned with your ability to do this please consult a qualified electrician to help you.It was a tight fit, especially getting the Arduino in, but in the end it all worked.  The completed box is shown in the photos. The remote switch was pretty simple just requiring the squeezing of two rocker switches and a 9V battery into the small RS supplied box.  I repurposed a standard stereo cable with phono plugs to connect the switch box to the mains outlets.  I chopped off one set of plugs and wired it to the rocker switches.  The photo shows the RasPi and the Beagle board now controllable from the switch box on the desk. I've tested the Arduino side of things and this works fine.  Next I need to write some software to provide an interface for control of the outlets.  I'm thinking a JavaFX GUI would be in keeping with the total overkill style of this project.

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• At the Java DEMOgrounds - Oracle Java ME Embedded Enables the “Internet of Things”

  - by Janice J. Heiss

  I caught up with Oracle’s Robert Barnes, Senior Director, Java Product Management, who was demonstrating a new product from Oracle’s Java Platform, Micro Edition (Java ME) product portfolio, Oracle Java ME Embedded 3.2, a complete client Java runtime optimized for microcontrollers and other resource-constrained devices. Oracle’s Java ME Embedded 3.2 is a Java ME runtime based on CLDC 1.1 (JSR-139) and IMP-NG (JSR-228).“What we are showing here is the Java ME Embedded 3.2 that we announced last week,” explained Barnes. “It’s the start of the 'Internet of Things,’ in which you have very very small devices that are on the edge of the network where the sensors sit. You often have a middle area called a gateway or a concentrator which is fairly middle to higher performance. On the back end you have a very high performance server. What this is showing is Java spanning all the way from the server side right down towards the type of chip that you will get at the sensor side as the network.” Barnes explained that he had two different demos running.The first, called the Solar Panel System Demo, measures the brightness of the light.  “This,” said Barnes, “is a light source demo with a Cortex M3 controlling the motor, on the end of which is a sensor which is measuring the brightness of the lamp. This is recording the data of the brightness of the lamp and as we move the lamp out of the way, we should be able using the server to turn the sensor towards the lamp so the brightness reading will go higher. This sends the message back to the server and we can look at the web server sitting on the PC underneath the desk. We can actually see the data being passed back effectively through a back office type of function within a utility environment.” The second demo, the Smart Grid Response Demo, Barnes explained, “has the same board and processor and is still using Java ME embedded with a different app on top. This is a demand response demo. What we are seeing within the managing environment is that people want to track the pricing signals of the electricity. If it’s particularly expensive at any point in time, they may turn something off. This demo sets the price of the electricity as though this is coming from the back of the server sending pricing signals to my home.” The demo had a lamp and a fan and it was tracking the price of electricity. “If I set the price of the electricity to go over 5 cents, then the device will turn off,” explained Barnes. “I can go into my settings and, in this case, change the price to 50 cents and we can wait a minus and the lamp will go off. When I change the pricing signal so that it is lower, the lamp will come back on. The key point is that the Java software we have running is the same across all the different devices; it’s a way to build applications across multiple devices using the same software. This is important because it fixes peak loading on the network and can stops blackouts.” This demo brought me back to a prior decade when Sun Microsystems first promoted  Jini technology, a version of Java that would put everything on the network and give us the smart home. Your home would be automated to tell you when you were out of milk, when to change your light bulbs, etc. You would have access to the web and the network throughout your home.It’s interesting to see how technology moves over time – from the smart home to the Internet of Things.

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• Social Search: Looking for Love

  - by Mike Stiles

  For marketers and enterprise executives who have placed a higher priority on and allocated bigger budgets to search over social, it might be time to notice yet another shift that’s well underway. Social is search. Search marketing was always more of an internal slam-dunk than other digital initiatives. Even a C-suite that understood little about the new technology world knew it’s a good thing when people are able to find you. Google was the new Yellow Pages. Only with Google, you could get your listing first without naming yourself “AAAA Plumbing.” There were wizards out there who could give your business prominence in front of people who were specifically looking for what you offered. Other search giants like Bing also came along to offer such ideal matchmaking possibilities. But what if the consumer isn’t using a search engine to find what they’re looking for? And what if the search engines started altering their algorithms so that search placement manipulation was more difficult? Both of those things have started to happen. Experian Hitwise’s numbers show that visits to the major search engines in the UK dropped 100 million through August. Search engines are far from dead, or even challenged. But more and more, the public is discovering the sites and brands they need through advice they get via social, not search. You’ll find the worlds of social and search increasingly co-mingling as well. Search behemoths Google and Bing are including Facebook and Google+ into their engines. Meanwhile, Facebook and Twitter have done some integration of global web search into their platforms. So what makes social such a worthwhile search entity for brands? First and foremost, the consumer has demonstrated a behavior of acting on recommendations from social connections. A cry in the wilderness like, “Anybody know any good catering companies?” will usually yield a link (and an endorsement) from a friend such as “Yeah, check out Just-Cheese-Balls Catering.” There’s no such human-driven force/influence behind the big search engines. Facebook’s Mark Zuckerberg and others call it “Friend Mining.” It is, in essence, searching for answers from friends’ experiences as opposed to faceless code. And Facebook has all of those friends’ experiences already stored as data. eMarketer says search in an $18 billion business, and investors are really into it. So no shock Facebook’s ready to leverage their social graph into relevant search. What do you do about all this as a brand? For one thing, it’s going to lead to some interesting paid marketing opportunities around the corner, including Sponsored Stories bought against certain queries, inserting deals into search results, capitalizing on social search results on mobile, etc. Apart from that, it might be time to stop mentally separating social and search in your strategic planning and budgeting. Courting your fans on social will cumulatively add up to more valuable, personally endorsed recommendations for your company when a consumer conducts a search on social. Fail to foster those relationships, fail to engage, fail to provide knock-em-dead customer service, fail to wow them with your actual products and services…and you’ll wind up with the visibility you deserve in social search results.

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• What are the disadvantages of self-encapsulation?

  - by Dave Jarvis

  Background Tony Hoare's billion dollar mistake was the invention of null. Subsequently, a lot of code has become riddled with null pointer exceptions (segfaults) when software developers try to use (dereference) uninitialized variables. In 1989, Wirfs-Brock and Wikerson wrote: Direct references to variables severely limit the ability of programmers to re?ne existing classes. The programming conventions described here structure the use of variables to promote reusable designs. We encourage users of all object-oriented languages to follow these conventions. Additionally, we strongly urge designers of object-oriented languages to consider the effects of unrestricted variable references on reusability. Problem A lot of software, especially in Java, but likely in C# and C++, often uses the following pattern: public class SomeClass { private String someAttribute; public SomeClass() { this.someAttribute = "Some Value"; } public void someMethod() { if( this.someAttribute.equals( "Some Value" ) ) { // do something... } } public void setAttribute( String s ) { this.someAttribute = s; } public String getAttribute() { return this.someAttribute; } } Sometimes a band-aid solution is used by checking for null throughout the code base: public void someMethod() { assert this.someAttribute != null; if( this.someAttribute.equals( "Some Value" ) ) { // do something... } } public void anotherMethod() { assert this.someAttribute != null; if( this.someAttribute.equals( "Some Default Value" ) ) { // do something... } } The band-aid does not always avoid the null pointer problem: a race condition exists. The race condition is mitigated using: public void anotherMethod() { String someAttribute = this.someAttribute; assert someAttribute != null; if( someAttribute.equals( "Some Default Value" ) ) { // do something... } } Yet that requires two statements (assignment to local copy and check for null) every time a class-scoped variable is used to ensure it is valid. Self-Encapsulation Ken Auer's Reusability Through Self-Encapsulation (Pattern Languages of Program Design, Addison Wesley, New York, pp. 505-516, 1994) advocated self-encapsulation combined with lazy initialization. The result, in Java, would resemble: public class SomeClass { private String someAttribute; public SomeClass() { setAttribute( "Some Value" ); } public void someMethod() { if( getAttribute().equals( "Some Value" ) ) { // do something... } } public void setAttribute( String s ) { this.someAttribute = s; } public String getAttribute() { String someAttribute = this.someAttribute; if( someAttribute == null ) { setAttribute( createDefaultValue() ); } return someAttribute; } protected String createDefaultValue() { return "Some Default Value"; } } All duplicate checks for null are superfluous: getAttribute() ensures the value is never null at a single location within the containing class. Efficiency arguments should be fairly moot -- modern compilers and virtual machines can inline the code when possible. As long as variables are never referenced directly, this also allows for proper application of the Open-Closed Principle. Question What are the disadvantages of self-encapsulation, if any? (Ideally, I would like to see references to studies that contrast the robustness of similarly complex systems that use and don't use self-encapsulation, as this strikes me as a fairly straightforward testable hypothesis.)

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• Chalk Talk with John: What Does User Experience Mean to You?

  - by Tanu Sood

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-ascii- mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi- mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Author: John Brunswick The "Chalk Talk with John" series will explore the practical value of Middleware in the context of two fictional communities, shared through analogies aligned to enterprise technology.  This format offers business stakeholders and IT a common language for understanding the benefits of technology in support of their business initiatives, regardless of their current level of technical knowledge. I will endeavor to showcase an episode highlighting business use cases and how technology plays a role in business on a bi-weekly basis. The debut episode highlights the benefits of user experience capabilities supplied by Portal technologies, by juxtaposing the communities of Middleware Fields and Codeaway Valley with regard to the time and effort their residents spend performing everyday tasks.  This comparison provides insight into the benefits of leveraging a common user experience foundation to support the tasks that our employees, customers and partners engage in on a daily basis with our organizations. Take a look and let me know your thoughts! Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-ascii- mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi- mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} About me: Hi, I am John Brunswick, an Oracle Enterprise Architect. As an Oracle Enterprise Architect, I focus on the alignment of technical capabilities in support of business vision and objectives, as well as the overall business value of technology.  Before coming to Oracle, I was a Practice Manager within BEA System's Business Interaction Division consulting organization, orchestrating enterprise systems in support of line of business goals. Connect with me on Twitter and visit my site for Oracle Fusion Middleware related tips.

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• Social HCM: Is Your Team Listening?

  - by Mike Stiles

  Does integrating Social HCM into your enterprise make sense? Consider Sam and Christina. Sam is a new hire at a big company. On the job 3 weeks, a question has come up on how to properly file an expense report to get reimbursed. It was covered in the onboarding session, but shockingly enough, Sam didn’t memorize or write down every word of the session. The answer is probably in a handout, in a stack of handouts 2 inches thick. It also might be on the employee web site…somewhere. Christina is a new hire at a different big company. She has the same question. She logs into her company’s social network, goes to the “new hires” group, asks her question and gets an answer in seconds. Christina says, “Cool!” Sam says, “Grrrr.” It’s safe to say the qualified talent your company wants is accustomed to using social platforms to communicate and get quick answers. As such, Christina is comfortable at her new company, whereas Sam is wondering what he’s gotten himself into. Companies that cling to talent communication and management systems that don’t speak to talent’s needs or expectations put themselves at risk. Right from the recruiting stage, prospects can determine if a company has embraced the communications tools of the 21st century. If they don’t see it, alarm bells go off. With great talent more in demand than ever, enterprises should reconsider making “this is the way we do it, you adapt to us” their mantra. Other blogs have clearly outlined that apart from meeting top recruits’ expectations, Social HCM benefits the organization itself in terms of efficiency, talent performance & measurement. Recruiting: Jobvite shows 64% of companies hired using social. 89% of job seekers are using social in their search. Social can give employers access to relevant communities of prospects and advance the brand. Nucleus Research found general hiring software can provide over 1,000% ROI by reducing churn and improving screening. Social talent acquisition should perform at least as well. Learning & Development:Employees, learning from the company or from peers, can be kept on top of the latest needed skillsets and engage in self-paced training so as to advance within the company. Performance Management:Just as gamers are egged on by levels and achievements, talent can reach for workplace kudos, be they shout-outs from peers & managers or formally established milestones. Plus employee reviews become consistent and fair as managers have access to the cumulative feedback social offers. Workflow and Collaboration:With workforces dispersing in terms of physical location, social provides a platform that helps eliminate drawbacks that would have brought just 10 years ago. Finding and connecting with just the right colleague to get the most relevant info at any given time has never been more possible…or expected. While yes, marketing has taken the social lead inside the enterprise, HCM (with the word “human” right there in its name) is the obvious locale for the next big integration of social in business. The technology is there. At Oracle, Fusion HCM apps are deeply embedded with Social HCM…just one example of systems taking social across the enterprise. Christina’s company is communicating with her in ways she’s used to. Sam’s company may as well be trying to talk to him using signal flags. @mikestilesPhoto via stock.xchng

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• More Stuff less Fluff

  - by brendonpage

  Originally posted on: http://geekswithblogs.net/brendonpage/archive/2013/11/08/more-stuff-less-fluff.aspxYAGNI – "You Aren't Going To Need It". This is an acronym commonly used in software development to remind developers to only write what they need. This acronym exists because software developers have gotten into the habit of writing everything they need to solve a problem and then everything they think they're going to possibly need in the future. Since we can't predict the future this results in a large portion of the code that we write never being used. That extra code causes unnecessary complexity, which makes it harder to understand and harder to modify when we inevitably have to write something that we didn't think of. I've known about YAGNI for some time now but I never really got it. The words made sense and the idea was clear but the concept never sank in. I was one of those devs who'd happily write a ton of code in the anticipation of future needs. In my mind this was an essential part of writing high quality code. I didn't realise that in doing so I was actually writing low quality code. If you are anything like me you are probably thinking "Lies and propaganda! High quality code needs to be future proof." I agree! But what makes code future proof? If we could see into the future the answer would be simple, code that allows for or meets all future requirements. Since we can't see the future the best we can do is write code that can easily adapt to future requirements, this means writing flexible code. Flexible code is: Fast to understand. Fast to add to. Fast to modify. To be flexible code has to be simple, this means only making it as complex as it needs to be to meet those 3 criteria. That is high quality code. YAGNI! The art is in deciding where to place the seams (abstractions) that will give you flexibility without making decisions about future functionality. Robert C Martin explains it very nicely, he says a good architecture allows you to defer decisions because if you can defer a decision then you have the flexibility to change it. I've recently had a YAGNI experience which brought this all into perspective. I was working on a new project which had multiple clients that connect to a server hosted in the cloud. I was tasked with adding a feature to the desktop client that would allow users to capture items that would then be saved to the cloud. My immediate thought was "Hey we have multiple clients so I should build a web service for these items, that way we can access them from other clients", so I went to work and this is what I created.  I stood back and gazed upon what I'd created with a warm fuzzy feeling. It was beautiful! Then the time came for the team to use the design I'd created for another feature with a new entity. Let's just say that they didn't get the same warm fuzzy feeling that I did when they looked at the design. After much discussion they eventually got it through to me that I'd bloated the design based on an assumption of future functionality. After much more discussion we cut the design down to the following. This design gives us future flexibility with no extra work, it is as complex as it needs to be. It has been a couple of months since this incident and we still haven't needed to access either of the entities from other clients. Using the simpler design allowed us to do more stuff with less stuff!

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• Construction Paper, Legos, and Architectural Modeling

  I can remember as a kid playing with construction paper and Legos to explore my imagination. Through my exploration I was able to build airplanes, footballs, guns, and more, out of paper. Additionally I could create entire cities, robots, or anything else I could image out of Legos.  These toys, I now realize were in fact tools that gave me an opportunity to explore my ideas in the physical world through the use of modeling.  My imagination was allowed to run wild as I, unknowingly at the time, made design decisions that directly affected the models I was building from the raw materials.  To prove my point further, I can remember building a paper airplane that seemed to go nowhere when I tried to throw it. So I decided to attach a paper clip to the plane before I decided to throw it the next time to test my concept that by adding more weight to the plane that it would fly better and for longer distances. The paper airplane allowed me to model my design decision through the use of creating an artifact in that I created a paper airplane that was carrying extra weight through the incorporation of the paper clip in to the design. Also, I remember using Legos to build all sorts of creations, and these creations became artifacts of my imagination. As I further and further defined my Lego creations through the process of playing I was able to create elaborate artifacts of my imagination. These artifacts represented design decision I had made in the evolution of my creation through my child like design process. In some form or fashion the artifacts I created as a kid are very similar to the artifacts that I create when I model a software architectural concept or a software design in that the process of making decisions is directly translated in to a tangible model in the form of an architectural model. Architectural models have been defined as artifacts that depict design decisions of a system’s architecture.  The act of creating architectural models is the act of architectural modeling. Furthermore, architectural modeling is the process of creating a physical model based architectural concepts and documenting these design decisions. In the process of creating models, the standard notation used is Architectural modeling notation. This notation is the primary method of capturing the essence of design decisions regarding architecture.  Modeling notations can vary based on the need and intent of a project; typically they range from natural language to a diagram based notation. Currently, Unified Markup Language (UML) is the industry standard in terms of architectural modeling notation  because allows for architectures to be defined through a series of boxes, lines, arrows and other basic symbols that encapsulate design designs in to virtual components, connectors, configurations and interfaces.  Furthermore UML allows for additional break down of models through the use of natural language as to explain each section of the model in plain English. One of the major factors in architectural modeling is to define what is to be modeled. As a basic rule of thumb, I tend to model architecture based on the complexity of systems or sub sub-systems of architecture. Another key factor is the level of detail that is actually needed for a model. For example if I am modeling a system for a CEO to view then the low level details will be omitted. In comparison, if I was modeling a system for another engineer to actually implement I would include as much detailed information as I could to help the engineer implement my design.

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• Replicating between Cloud and On-Premises using Oracle GoldenGate

  - by Ananth R. Tiru

  Do you have applications running on the cloud that you need to connect with the on premises systems. The most likely answer to this question is an astounding YES!  If so, then you understand the importance of keep the data fresh at all times across the cloud and on-premises environments. This is also one of the key focus areas for the new GoldenGate 12c release which we announced couple of week ago via a press release. Most enterprises have spent years avoiding the data “silos” that inhibit productivity. For example, an enterprise which has adopted a CRM strategy could be relying on an on-premises based marketing application used for developing and nurturing leads. At the same time it could be using a SaaS based Sales application to create opportunities and quotes. The sales and the marketing teams which use these systems need to be able to access and share the data in a reliable and cohesive way. This example can be extended to other applications areas such as HR, Supply Chain, and Finance and the demands the users place on getting a consistent view of the data. When it comes to moving data in hybrid environments some of the key requirements include minimal latency, reliability and security: Data must remain fresh. As data ages it becomes less relevant and less valuable—day-old data is often insufficient in today’s competitive landscape. Reliability must be guaranteed despite system or connectivity issues that can occur between the cloud and on-premises instances. Security is a key concern when replicating between cloud and on-premises instances. There are several options to consider when replicating between the cloud and on-premises instances. Option 1 – Secured network established between the cloud and on-premises A secured network is established between the cloud and on-premises which enables the applications (including replication software) running on the cloud and on-premises to have seamless connectivity to other applications irrespective of where they are physically located. Option 2 – Restricted network established between the cloud and on-premises A restricted network is established between the cloud and on-premises instances which enable certain ports (required by replication) be opened on both the cloud and on the on-premises instances and white lists the IP addresses of the cloud and on-premises instances. Option 3 – Restricted network access from on-premises and cloud through HTTP proxy This option can be considered when the ports required by the applications (including replication software) are not open and the cloud instance is not white listed on the on-premises instance. This option of tunneling through HTTP proxy may be only considered when proper security exceptions are obtained. Oracle GoldenGate Oracle GoldenGate is used for major Fortune 500 companies and other industry leaders worldwide to support mission-critical systems for data availability and integration. Oracle GoldenGate addresses the requirements for ensuring data consistency between cloud and on-premises instances, thus facilitating the business process to run effectively and reliably. The architecture diagram below illustrates the scenario where the cloud and the on-premises instance are connected using GoldenGate through a secured network In the above scenario, Oracle GoldenGate is installed and configured on both the cloud and the on-premises instances. On the cloud instance Oracle GoldenGate is installed and configured on the machine where the database instance can be accessed. Oracle GoldenGate can be configured for unidirectional or bi-directional replication between the cloud and on premises instances. The specific configuration details of Oracle GoldenGate processes will depend upon the option selected for establishing connectivity between the cloud and on-premises instances. The knowledge article (ID - 1588484.1) titled ' Replicating between Cloud and On-Premises using Oracle GoldenGate' discusses in detail the options for replicating between the cloud and on-premises instances. The article can be found on My Oracle Support. To learn more about Oracle GoldenGate 12c register for our launch webcast where we will go into these new features in more detail.   You may also want to download our white paper "Oracle GoldenGate 12c Release 1 New Features Overview" I would love to hear your requirements for replicating between on-premises and cloud instances, as well as your comments about the strategy discussed in the knowledge article to address your needs. Please post your comments in this blog or in the Oracle GoldenGate public forum - https://forums.oracle.com/community/developer/english/business_intelligence/system_management_and_integration/goldengate

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• Government Mandates and Programming Languages

  A recent SEC proposal (which, at over 600 pages, I havent read in any detail) includes the following: We are proposing to require the filing of a computer program (the waterfall computer program, as defined in the proposed rule) of the contractual cash flow provisions of the securities in the form of downloadable source code in Python, a commonly used computer programming language that is open source and interpretive. The computer program would be tagged in XML and required to be filed with the Commission as an exhibit. Under our proposal, the filed source code for the computer program, when downloaded and run (by loading it into an open Python session on the investors computer), would be required to allow the user to programmatically input information from the asset data file that we are proposing to require as described above. We believe that, with the waterfall computer program and the asset data file, investors would be better able to conduct their own evaluations of ABS and may be less likely to be dependent on the opinions of credit rating agencies. With respect to any registration statement on Form SF-1 (Section 239.44) or Form SF-3 (Section 239.45) relating to an offering of an asset-backed security that is required to comply with Item 1113(h) of Regulation AB, the Waterfall Computer Program (as defined in Item 1113(h)(1) of Regulation AB) must be written in the Python programming language and able to be downloaded and run on a local computer properly configured with a Python interpreter. The Waterfall Computer Program should be filed in the manner specified in the EDGAR Filer Manual. I dont see how it can be in investors best interests that the SEC demand a particular programming language be used for software related to investment data.  I have a feeling that investors who use computers at all already have software with which they are familiar, and that the vast majority of them are not running an open source scripting language on their machines to do their financial analysis.  In fact, I would wager that most of them are using tools like Excel, and if they really need to script anything, its being done with VBA in Excel. Now, Im not proposing that the SEC should require that the data be provided in Excel format with VBA scripts included so everyone can easily access the data (despite the fact that this would actually be pretty useful generally).  Rather, I think it is ill-advised for a government agency to make recommendations of this nature, period.  If the goal of the recommendation is to ensure that the way things work is codified in a transparent manner, than I can certainly respect that.  It seems to me that this could be accomplished without dictating the technology to use.  To wit: An Excel document could contain all of the data as well as the formulae necessary, and most likely would not require the end-user to install anything on their machine The SEC could simply create a calculator in the cloud such that any/all investors could use a single canonical web-based (or web service based) tool Millions of Java and .NET developers could write their own implementations You can read more about this issue, including the favorable position on it, on Jayanth Varmas blog. Did you know that DotNetSlackers also publishes .net articles written by top known .net Authors? We already have over 80 articles in several categories including Silverlight. Take a look: here.

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• Get Fanatical About Your Followers

  - by Mike Stiles

  In the fourth of our series of discussions with Aberdeen’s Trip Kucera, we touch on what fans of your brand have come to expect in exchange for their fandom. Spotlight: Around the Oracle Social office, we live for football. So when we think of a true “fan” of a brand, something on the level of a football fan is what comes to mind. But are brands trying to invest fans on that same level? Trip: Yeah, if you’re a football fan, this is definitely your time of year. And if you’ve been to any NFL games recently, especially if you hadn’t been for a few years previously, you may have noticed that from the cup holders to in-stadium Wi-Fi, there’s an increasing emphasis being placed on “fan-focused” accommodations. That’s what they’re known as in the stadium business. Spotlight: How are brands doing in that fan-focused arena? Trip: Remember fan is short for “fanatical.” Brands can definitely learn from the way teams have become fanatical about their fans, or in the social media world, their followers. Many companies consider a segment of their addressable social audience as true fans; I’ve even heard the term “super-fans” used. So just as fans know and can tell you nearly everything about their favorite team, our research shows that there’s a lot value from getting to know your social audience—your followers—at a deeper level. Spotlight: So did your research show there’s a lot to be gained by making fandom a two-way street? Trip: Aberdeen’s new social relationship management research suggests that companies should develop capabilities to better analyze their social audience at a more granular level. Countless “ripped from the headlines” examples, from “United Breaks Guitars” to the most recent British Airways social fiasco we talked about a few weeks ago show how social can magnify the impact of a single customer voice. Spotlight: So how do the companies who are executing social most successfully do that? Trip: Leaders, which are the top-performing companies in Aberdeen’s study, are showing the value of identifying and categorizing your social audience. You should certainly treat every customer as if they have 10,000 followers, because they just might, but you can also proactively engage with high-value customer and high-value influencers. Getting back to the football analogy, it’s like how teams strive to give every guest a great experience, but they really roll out the red carpet for those season ticket and luxury box holders. Spotlight: I’m not allowed in luxury boxes, so you’ll have to tell me what that’s like. But what is the brand equivalent of rolling out the red carpet? Trip: Leaders are nearly three times more likely than Followers to have a process in place that identifies key social influencers for engagement, and more than twice as likely to identify customer advocates for social outreach. This is the kind of knowledge that gives companies the ability to better target social messaging and promotions like we talked about in our last discussion, as well as a basis for understanding how to measure the impact of their social media programs. I’ll give you an example. I hosted an event at one of my favorite restaurants recently. I had mentioned them in a Tweet several weeks before the event, and on the day of the event, they Tweeted out that they were looking forward to seeing me that evening for the event. It’s a small thing, but it had a big impact and I’d certainly go back as a result. Spotlight: So what specifically can brands use and look at to determine where their potential super-fans are? Trip: Social graph analysis, which looks at both the demographic/psychographic trends as well as the behavioral connections, can surface important brand value. Aberdeen’s PR and Brand Management research indicated that top-performing companies are more than three times more likely than Followers to both determine demographic trends through social listening (44% vs. 13%), and to identify meaningful customer segments through social (44% vs. 12%). This kind of brand-level insight can complement and enrich traditional market research. But perhaps even more importantly, it can serve as an early warning system for customer experience failures. @mikestilesPhoto: freedigitalphotos.net

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