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  • SLES 10 Sp3 VMware tools error on install

    - by Elgreco
    I installed SUSE enterprise server 10 SP3 on a Esx 4 server The problem starts with the installation of vmware tools. "VmwareTools-4.0.0-193498.tar.gz" The tools wont start: Unable to start services for vmware tools Paravirtual ISCSI module: Failed Guest vmxnet fast network device: Failed. I fixed the guest vmxent ERROR by changing the NIC mode. any hint? i cant be the only one with the same problem..

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  • SQL Server 2005 Reporting Services - Configuration Manager & Management Studio Problems

    - by Nick
    When I open Reporting Services Configuration Manager on my server, an error message appears that says: Reporting Services Configuration Manager An unknown error has occurred in the WMI Provider. Error Code 800706B3 This error appears before I can even attempt to connect to an SSRS instance. In addition to this problem, I'm not able to connect to my SSRS instance via SSMS on my desktop. When I attempt to connect, I get the following error message: Microsoft SQL Server Management Studio Exception has been thrown by the target of an invocation. (mscorlib) Additional information: The operation could not be completed. (WinMgmt) Information about my environment: Server: Win Server 2K3 x64, SQL 2005 x64 SP3 Build 9.0.4053 Desktop: Windows 7 Enterprise x64 Steps I have already taken: I have installed the latest service pack on my server and workstation. I do not see any errors in my event logs.

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  • Difference between VMWare tools?

    - by tore-
    I'm currently writing a module for puppet which installs VMWare tools to virtual nodes. I want to do this via yum and and yum-repo. VMWare have their own repo (http://packages.vmware.com/tools/esx/3.5latest/rhel5/x86_64/index.html) which I thought I could use, rather than creating my own. But then I noticed that their repo files is alot different than the rpm file used when installing VMWare Tools on the node, via the "Install/upgrade VMWare Tools" in vSphere. Does anyone know what the real difference is? Does anyone have any preferences?

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  • Plesk 9.2.1 reporting much more SMTP traffic than the logs indicate

    - by Eric3
    Plesk is reporting nearly 7GB of SMTP traffic so far this month on one domain, most of it outgoing. However, after running qmail's mail logs (which only go back to May 8) through Sawmill, only about 900MB of traffic on that domain is accounted for. What I know so far: Email sent via PHP's mail() function is sent through sendmail, which has been logging its output via syslog to the same logs that qmail uses, at /usr/local/psa/var/log/ Messages sent by logging in directly via Telnet are logged as well I verified that Plesk is reporting totals correctly by creating a new domain, sending some large emails through it, running Plesk's statistics calculation script, and comparing its reported totals to the actual size of the emails sent The problem domain did have three mail accounts with blank or insecure passwords, which I corrected Does anyone know how Plesk calculates SMTP traffic statistics? Are there some log files elsewhere that I'm missing? What kind of SMTP traffic would Plesk know about that isn't being logged?

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  • Page won't load on IE9 unless developer tools are started first

    - by RoyHB
    One of my pages (with very extensive javascript) won't load on IE9. It loads ok in Mozilla, Chrome, Safari and Opera. If IE9 Developer tools are running it loads fine. If I load IE9, load the developer tools (F12) then kill the developer tools it still loads fine. If developer tools are running then sometimes (but not always) the first message in the console is: HTML1113: Document mode restart from Quirks to IE9 Standards Doctype is: <!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> If I change doctype to and remove the xmlns nothing changes. I'm stumped. Any suggestions appreciated.

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  • How do I enable Ubuntu Gnome system tools

    - by RussellW
    I am running Ubuntu 10 with Gnome 2.30.2. This is a VMWare workstation image provided by another company that I do not have support in this regard. I am trying to access the graphical tools for configuring the network, users, and services but the System-Administration menu does not have these options listed. The main issue I am trying to solve is to correct the problems with the gnome menu options and network settings I have the gnome-system-tools package installed, and I am unable to run command-line versions of the tools, such as nm-applet (I get no GUI if I run that command, the process is running in the background). I realize that I can perform many tasks command-line, but I would like to use the GUI for administrative functions as I am not overly proficient for all command for restarting services and setting a static IP with a specific gateway. Further, I can run gnome-nettool, but I cannot change the IP, I can only see my network card. nm-connection-editor does not show any network cards that I can configure to change the IP. Currently, I am getting a DHCP through my NAT in VMWare, I want to set it to a specific IP address though. Preferences Menu (note some missing options) ![Preferences Menu][1] Admin Menu (note some missing options) ![Admin Menu][2] Network Tools (I can view but not change IP address) ![Network Tools][3] Network Settings (Unable to change IP address) ![Network Settings][4] Network Connections (no connections listed, not even my existing ethernet NAT connection through VMWare) ![Network Connections][5] See images here that I have referenced: 1- http://i.imgur.com/kl8pP.png 2- http://i.imgur.com/K3Cjz.png 3- Iq7Xb.png 4- 7wheV.png 5- J2ad8.png

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  • Disabled annotation tools in Skim

    - by Kit
    Here's a portion of the toolbar in Skim In the Add Note section, why are the following tools disabled (dimmed)? Add New Highlight (A in the yellow box) Add New Underline (red line under A) Add New Strike Out (A struck out by red line) However, in the Tool Mode section, there is a drop down button (shown as active in the screenshot). To illustrate, I can select and use the Add New Underline tool, as well as the other tools I mentioned above, using the drop down button. But those tools are dimmed out in the Add Note section. Why? I have observed that the drop down button is just a duplicate of the Add Note section. Why not just enable all the buttons in the Add Note section and save the user from making an extra click just to bring down a list of tools? Is this because of some property of the presently open PDF, or what?

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  • The Best Tools for Enhancing and Expanding the Features of the Windows Clipboard

    - by Lori Kaufman
    The Windows clipboard is like a scratch pad used by the operating system and all running applications. When you copy or cut some text or a graphic, it is temporarily stored in the clipboard and then retrieved later when you paste the data. We’ve previously showed you how to store multiple items to the clipboard (using Clipboard Manager) in Windows, how to copy a file path to the clipboard, how to create a shortcut to clear the clipboard, and how to copy a list of files to the clipboard. There are some limitations of the Windows clipboard. Only one item can be stored at a time. Each time you copy something, the current item in the clipboard is replaced. The data on the clipboard also cannot be viewed without pasting it into an application. In addition, the data on the clipboard is cleared when you log out of your Windows session. NOTE: The above image shows the clipboard viewer from Windows XP (clipbrd.exe), which is not available in Windows 7 or Vista. However, you can download the file from deviantART and run it to view the current entry in the clipboard in Windows 7. Here are some additional useful tools that help enhance or expand the features of the Windows clipboard and make it more useful. Can Dust Actually Damage My Computer? What To Do If You Get a Virus on Your Computer Why Enabling “Do Not Track” Doesn’t Stop You From Being Tracked

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  • Tools for modelling data and workflows using structured text files

    - by Alexey
    Consider a case when I want to try some idea of an application. But I want to avoid investing a lot of effort in coding UI/work flows/database schema etc before I see that it's going to be useful to me (as example of potential user). My idea is stay lightweight and put all the data in text files. So the components could be following: Domain objects are represented by text files or their fragments Domain objects are grouped by their type using directories Structure the files using some both human- and machine-friendly format, e.g. YAML Use some smart text editor (e.g. vim, emacs, rubymine) to edit and navigate those files Use color schemes and macros/custom commands of the text editor to effectively manipulate those files Use scripts (or a lightweight web framework like Sinatra) to try some business logic ideas on top of the data model The question is: Are there tools or toolkits that support or can be adopted to this approach? Also any ideas, links to articles/other knowledge sources are very welcome. And more specific question: What is the simplest way to index and update index of files with YAML files?

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  • SSMS Tools Pack 1.9.3 is out!

    - by Mladen Prajdic
    This release adds a great new feature and fixes a few bugs. The new feature called Window Content History saves the whole text in all all opened SQL windows every N minutes with the default being 30 minutes. This feature fixes the shortcoming of the Query Execution History which is saved only when the query is run. If you're working on a large script and never execute it, the existing Query Execution History wouldn't save it. By contrast the Window Content History saves everything in a .sql file so you can even open it in your SSMS. The Query Execution History and Window Content History files are correlated by the same directory and file name so when you search through the Query Execution History you get to see the whole saved Window Content History for that query. Because Window Content History saves data in simple searchable .sql files there isn't a special search editor built in. It is turned ON by default but despite the built in optimizations for space minimization, be careful to not let it fill your disk. You can see how it looks in the pictures in the feature list. The fixed bugs are: SSMS 2008 R2 slowness reported by few people. An object explorer context menu bug where it showed multiple SSMS Tools entries and showed wrong entries for a node. A datagrid bug in SQL snippets. Ability to read illegal XML characters from log files. Fixed the upper limit bug of a saved history text to 5 MB. A bug when searching through result sets prevents search. A bug with Text formatting erroring out for certain scripts. A bug with finding servers where it would return null even though servers existed. Run custom scripts objects had a bug where |SchemaName| didn't display the correct table schema for columns. This is fixed. Also |NodeName| and |ObjectName| values now show the same thing.   You can download the new version 1.9.3 here. Enjoy it!

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  • Final Release of Silverlight Tools for Visual Studio 2010 Released

    - by dwahlin
    If you haven’t already heard the news, the final release of the Silverlight Tools for Visual Studio 2010 have been released! That’s great news for Silverlight developers and to top it off the crew up at Microsoft even snuck in a few new features including intellisense for styles (a big deal in my opinion) and the ability to easily manipulate Grid rows and columns.  One of the most time consuming (and boring) tasks experienced by developers is also covered with the new “Go To Value Definition” feature that allows you to jump directly to style definitions with ease.  That feature alone is worth the upgrade especially if you’re working with a large application that uses a lot of styles. Here’s a quick run-down of the features provided by the latest release from the Microsoft team: Support for targeting Silverlight 4 in the Silverlight designer and project system RIA Services application templates and libraries to simplify access to your data services (check out this Silverlight.tv video and whitepaper giving full details) Support for Silverlight 4 elevated trust and out-of-browser applications Enhanced support for other new Silverlight 4 features, including: Working with Implicit Styles Go To Value Definition - navigate directly from controls on your page to styles that are applied to them. Style Intellisense - easily modify styles you already have in XAML Working with Data Source Window outputs Data Source Selector - easily select and modify your data source information Grid Row and Column context menu - Add, remove, and re-sort DSW outputs and other Grid layouts Thickness Editor for editing Margins, Padding etc. Sample Data Support -  see your item templates and bindings light up at design time Working with Silverlight 4 Out-of-Browser applications Automatically launch and debug your OOB app from inside the IDE Specify XAP signing for trusted OOB apps Set the OOB window characteristics If you’d like to see some of the new features in action check out this Channel 9 video with Mark Wilson-Thomas and John Papa.

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  • The effects of Agile Programming can alter the five desirable properties of modeling tools and techniques

    The effects of Agile Programming can alter the five desirable properties of modeling tools and techniques as documented by Pfleeger. The agile methodology does promote human understanding and communication through the use of short iterative software development life cycles which forces stakeholders to review the project and adjust the project for any requirement changes.  Due to the consistent evaluations of a project and requirements, process are continually being refined, upgraded, and compared against other alternatives to ensure the best design delivered to the client. Due to the short repetitive development cycles, increased time is devoted to process management due to the fact that requirements and designs could be constantly changing. This requires additional forecasting, monitoring, and planning for each iteration. Because things can change so rapidly, automated guidance in performing process must be updated for each iteration because the environment and the available reusable process could change. In addition, the original guidance and suggestions for the project also need to be updated to account for these changes as well.   In essence the automation of process execution is supported by the agile methodology because during every iteration all processes must be tested, evaluated to ensure process integrity and compliance with the customer’s requirements. I do not think the agile approach diminishes modeling, in fact I think it increases the modeling because before the start of every development cycle, modeling must be checked for accuracy based on the changed requirements. So in essence the reduced time spent initially designing the models is in fact gained as the project completes every iteration of the project.

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  • Leveraging .Net 4.0 Framework Tools For Encrypting Web Configuration Sections

    - by Sam Abraham
    I would like to share a few points with regards to encrypting web configuration sections in .Net 4.0. This information is also applicable to .Net 3.5 and 2.0. Two methods can work perfectly for encrypting connection strings in a Web project configuration file:   1-Do It All Yourself! In this approach, helper functions for encrypting/decrypting configuration file content are implemented. Program would explicitly retrieve appropriate content from configuration file then decrypt it appropriately.  Disadvantages of this implementation would be the added overhead for maintaining the encryption/decryption code as well the burden of always ensuring sections are appropriately decrypted before use and encrypted appropriately whenever edited.   2- Leverage the .Net 4.0 Framework (The Way to go!) Fortunately, all needed tools for protecting configuration files are built-in to the .Net 2.0/3.5/4.0 versions with very little setup needed. To encrypt connection strings, one can use the ASP.Net IIS Registration Tool (Aspnet_regiis.exe). Note that a 64-bit version of the tool also exists under the Framework64 folder for 64-bit systems. The command we need to encrypt our web.config file connection strings is simply the following:   Aspnet_regiis –pe “connectionstrings” –app “/sampleApplication” –prov “RsaProtectedConfigurationProvider”   To later decrypt this configuration section:   Aspnet_regiis –pd “connectionstrings” –app “/SampleApplication”   The following is a brief description of the command line options used in the example above. Aspnet_regiis supports many more options which you can read about in the links provided for reference below.   Option Description -pe  Section name to encrypt -pd  Section name to decrypt -app  Web application name -prov  Encryption/Decryption provider   ASP.Net automatically decrypts the content of the Web.Config file at runtime so no programming changes are needed.   Another tool, aspnet_setreg.exe is to be used if certain configuration file sections pertinent to the .Net runtime are to be encrypted. For more information on when and how to use aspnet_setreg, please refer to the references below.   Hope this helps!   Some great references concerning the topic:   http://msdn.microsoft.com/en-us/library/ff650037.aspx http://msdn.microsoft.com/en-us/library/zhhddkxy.aspx http://msdn.microsoft.com/en-us/library/dtkwfdky.aspx http://msdn.microsoft.com/en-us/library/68ze1hb2.aspx

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  • Tools for managing eCommerce backend

    - by rboarman
    I am working with an eCommerce company that has outgrown their hacked together backend for managing inventory, pricing and feeds to various shopping engines (Yahoo, 3d cart, Amazon, etc.). They currently manage about 12,000 skus and are doing $40M in revenue. Their internal people are working on a new Magento solution, but that is six months away and they need to replace/improve their current solution in order to hold them over. Their current solution was developed by two people who have left the company. What tools/architecture do other eCommerce sites use to manage their inventory, pricing, product descriptions and feed generation for the shopping engines? The current solution looks like this: 1) Inventory, pricing and product descriptions are maintained in a database and in NetSuite by employees 2) New products are added to the database via import 3) Twice a week data is extracted into a giant Excel spreadsheet 4) The Excel file adjusts pricing based on some simple algorithms 5) The Excel file exports about six different csv feeds which are manually uploaded to Amazon, 3d cart, Yahoo, Google and Merchant Advantage a. Each feed is a variant of the product which different field names and formatting b. Pricing levels differ between feeds c. Some products are not sent to all feeds 6) Orders are manually parsed and the inventory is adjusted as needed once product is sold The new solution should: 1) Import data from ODBC, CSV and NetSuite (CSV via ftp) 2) Apply pricing changes via simple algorithms (< $80 add $10, $200 add $25) 3) Ensure margins are being met 4) Format and generate a bunch of CSV and XML feeds 5) Perhaps upload feeds to shopping engines automatically What I need to do is replace the Excel file with something that is maintainable and automated. Something in the .Net stack is preferable but not mandatory. I’ve been looking at BizTalk but it may take too long to develop and deploy. Any suggestions?

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  • Instructor Insight: Dealing with Columns in Oracle JD Edwards Enterprise One Tools Release 9.1

    - by Breanne Cooley
    Oracle JD Edwards Enterprise One Tools Release  9.1 has many new features that will help end users be more efficient in their daily jobs. For example, hiding grid columns is now as easy as a left-mouse click. In earlier releases, users could click on the ‘Customize Grid’ link but still had to do several more clicks to hide or show a column . The following example shows how easy this new feature is to use. First, right-mouse click on the column you want to hide; for example the ‘Long Address’ column. The column is now hidden. Second, right-mouse over on any of the columns to show the ‘Unhide’ option. After you select ‘Unhide’, the hidden column is shown. You can then select the column to show, or unhide, the column. This new feature and others are covered in the JD Edwards EnterpriseOne System Administration Rel 9.x course, which has been updated to reflect the new release. Hope to see you in class! -Randy Richeson, Senior Principal Instructor, Oracle University

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  • Please recommend the best tools to build a test plan management tool

    - by fzkl
    I have mostly worked on hardware testing in my professional career and would like to get onto the software development side. I thought working on a practically usable project will help motivate me and help acquire some skills. I have decided to build a test plan management tool for the QA team I work in (We use excel sheets!). The test plan management tool should be browser based and should support this: There would be many test plans, each test plan having test sets, test sets having test cases and test cases having instructions, attachments and Pass/fail status marking and bug info in case of failure. It should also have an export to excel option. I have a visual picture of the tool I am looking to build but I don't have enough experience to figure our where to start. My current programming skills are limited to C and shell programming and I want to pick up python. What tools (programming language, database and anything else?) would you recommend for me to get this done? Also what are the key concepts in the recommended programming language that I should focus on to build a browser based tool like this?

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  • Oracle Enterprise Manager 12c - New tools announced at OOW

    - by Cinzia Mascanzoni
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} Oracle announced enhanced tools and programs for Oracle Enterprise Manager 12c, including a new Enterprise Manager Extensibility Exchange, updated Oracle PartnerNetwork Enterprise Manager Knowledge Zone, and additional Enterprise Manager Extensibility Kit resources, enabling management of all software and hardware assets from a “single pane of glass,” to help partners accelerate their transformation to the public and private cloud.

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  • SSMS Built in Reports for Server and Database Monitoring

    - by GrumpyOldDBA
    This is a long post which I hope will format correctly – I’ve placed a pdf version for download here  http://www.grumpyolddba.co.uk/sql2008/ssmsreports_grumpyolddba.pdf I sometimes discover that the built in reports for SQL Server within SSMS are an unknown, sometimes this is because not all the right components were installed during the server build, other times is because generally there’s never been great reporting for the DBA from the SQL Team so no-one expects to find anything useful for...(read more)

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  • What does your Python development workbench look like?

    - by Fabian Fagerholm
    First, a scene-setter to this question: Several questions on this site have to do with selection and comparison of Python IDEs. (The top one currently is What IDE to use for Python). In the answers you can see that many Python programmers use simple text editors, many use sophisticated text editors, and many use a variety of what I would call "actual" integrated development environments – a single program in which all development is done: managing project files, interfacing with a version control system, writing code, refactoring code, making build configurations, writing and executing tests, "drawing" GUIs, and so on. Through its GUI, an IDE supports different kinds of workflows to accomplish different tasks during the journey of writing a program or making changes to an existing one. The exact features vary, but a good IDE has sensible workflows and automates things to let the programmer concentrate on the creative parts of writing software. The non-IDE way of writing large programs relies on a collection of tools that are typically single-purpose; they do "one thing well" as per the Unix philosophy. This "non-integrated development environment" can be thought of as a workbench, supported by the OS and generic interaction through a text or graphical shell. The programmer creates workflows in their mind (or in a wiki?), automates parts and builds a personal workbench, often gradually and as experience accumulates. The learning curve is often steeper than with an IDE, but those who have taken the time to do this can often claim deeper understanding of their tools. (Whether they are better programmers is not part of this question.) With advanced editor-platforms like Emacs, the pieces can be integrated into a whole, while with simpler editors like gedit or TextMate, the shell/terminal is typically the "command center" to drive the workbench. Sometimes people extend an existing IDE to suit their needs. What does your Python development workbench look like? What workflows have you developed and how do they work? For the first question, please give the main "driving" program – the one that you use to control the rest (Emacs, shell, etc.) the "small tools" -- the programs you reach for when doing different tasks For the second question, please describe what the goal of the workflow is (eg. "set up a new project" or "doing initial code design" or "adding a feature" or "executing tests") what steps are in the workflow and what commands you run for each step (eg. in the shell or in Emacs) Also, please describe the context of your work: do you write small one-off scripts, do you do web development (with what framework?), do you write data-munching applications (what kind of data and for what purpose), do you do scientific computing, desktop apps, or something else? Note: A good answer addresses the perspectives above – it doesn't just list a bunch of tools. It will typically be a long answer, not a short one, and will take some thinking to produce; maybe even observing yourself working.

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  • Taking the fear out of a Cloud initiative through the use of security tools

    - by user736511
    Typical employees, constituents, and business owners  interact with online services at a level where their knowledge of back-end systems is low, and most of the times, there is no interest in knowing the systems' architecture.  Most application administrators, while partially responsible for these systems' upkeep, have very low interactions with them, at least at an operational, platform level.  Of greatest interest to these groups is the consistent, reliable, and manageable operation of the interfaces with which they communicate.  Introducing the "Cloud" topic in any evolving architecture automatically raises the concerns for data and identity security simply because of the perception that when owning the silicon, enterprises are not able to manage its content.  But is this really true?   In the majority of traditional architectures, data and applications that access it are physically distant from the organization that owns it.  It may reside in a shared data center, or a geographically convenient location that spans large organizations' connectivity capabilities.  In the end, very often, the model of a "traditional" architecture is fairly close to the "new" Cloud architecture.  Most notable difference is that by nature, a Cloud setup uses security as a core function, and not as a necessary add-on. Therefore, following best practices, one can say that data can be safer in the Cloud than in traditional, stove-piped environments where data access is segmented and difficult to audit. The caveat is, of course, what "best practices" consist of, and here is where Oracle's security tools are perfectly suited for the task.  Since Oracle's model is to support very large organizations, it is fundamentally concerned about distributed applications, databases etc and their security, and the related Identity Management Products, or DB Security options reflect that concept.  In the end, consumers of applications and their data are to be served more safely in a controlled Cloud environment, while realizing the many cost savings associated with it. Having very fast resources to serve them (such as the Exa* platform) makes the concept even more attractive.  Finally, if a Cloud strategy does not seem feasible, consider the pros and cons of a traditional vs. a Cloud architecture.  Using the exact same criteria and business goals/traditions, and with Oracle's technology, you might be hard pressed to justify maintaining the technical status quo on security alone. For additional information please visit Oracle's Cloud Security page at: http://www.oracle.com/us/technologies/cloud/cloud-security-428855.html

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  • how to write high quality GUI software with qt?

    - by Opetmar
    I want to write a project using QT library, so after learning the library and mastering it how should I start, what other libraries or things that I should learn? are there any other tools that will help me during the development or tools well help the end user to install the software and using it? What are the things that I should be aware? what are the things that I should avoid so it can run efficiently?

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  • robots.txt not updated

    - by Haridharan
    I have updated some url's and files in robots.txt file to block url's and files from google search results but, still files displaying in search results. As per a suggestion from a site I tried to update the robots.txt by below steps. In Google Webmaster tools, Health - Fetch as Google - type the url and click the fetch button. but, still files displaying in search results. Note: in Google Webmaster tools, Health - Blocked URL's - robots.txt file - downloaded date looks two dates back.

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  • Segmentation and Targeting: Your Tools for Personalizing the Online Customer Experience

    - by Christie Flanagan
    In order to deliver the kind of personalized and engaging online experiences that customers expect today, look to segmentation and targeting.  Segmentation is the practice of dividing your site visitors into distinct groups based on shared characteristics or behavior – for example, a segment may consist of site visitors who have visited pages related to certain product type, or they may consist of visitors within the same age group or geographic area.  The idea is that those within a segment are more likely to have common needs, problems or interests that can be served by your business. Targeting is the process by which the most relevant content, whether an article promotion or other piece of content, is delivered to your visitors based on their segment membership. Segmentation and targeting are used to drive greater engagement on your web presence by delivering content to your site visitors that is tailored to their interests, behavior or other attributes.  You may have a number of different goals for your segmentation and targeting efforts: Up-sell or cross-sell to your customers Conduct A/B testing on your offers and creative Offer discounts, promotions or other incentives for the time and duration that you specify Make is easier to find relevant information about products and services Create premium content model There are two different approaches you can take toward segmentation and targeting for you online customer experience initiatives. The first is more of a manual process, in which marketers manage the process of determining which segments to create and which content to target to those segments. The benefit of this approach is that it gives marketers a high level of control over the whole process which works well when you have a thorough understanding of your segments and which content is most likely to serve their needs.  Tools for marketer managed segmentation and targeting are often built right in to your WEM platform, as they are with Oracle WebCenter Sites. The downside is that the more segments and content that you have, the more time consuming and complicated in can be to manage manually.The second approach relies on predictive intelligence to automate the segmentation and targeting process.  This allows optimization of the process to occur in real time. This approach helps reduce the burden of manual segmentation and targeting and can result in new insights into segments that you may never have thought of on your own.  It also provides you with the capability to quickly test new offers and promotions on your site.  Predictive segmentation and targeting can be achieved by using Oracle WebCenter Sites and Oracle Real-Time Decisions together. *****Get a taste for how Oracle WebCenter Sites and Oracle Real-Time Decisions combine to deliver powerful capabilities for predictive segmentation and targeting by watching this on demand webcast introducing Oracle WebCenter Sites 11g or by reading IDC’s take on the latest release of Oracle’s web experience management solution.  Be sure to return to the Oracle WebCenter blog on Thursday for a closer look at how to optimize the online customer experience using these two products together.

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