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• Create a Loyalty Program That Sticks - Thursday 30 Minute Webcast

  - by Charles Knapp

  Loyalty programs don't necessarily translate into loyal or profitable customers. What are market leaders doing to retain customers? Webcast Alert: Live complimentary webcast, Creating a Holistic Loyalty Program That Sticks, on Thursday, 11/15 at 1:00-1:30 pm EST. Southwest Airlines joins 1to1 Media to share insights on developing loyalty programs that are focused on customer needs and preferences. Hope to see you there! 

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• Comb Over

  - by Tim Dexter

  Being some what follicly challenged, and to my wife's utter relief, the comb over is not something I have ever considered. The title is a tenuous reference to a formatting feature that Adobe offers in their PDF documents. The comb provides the ability to equally space a string of characters on a pre-defined form layout so that it fits neatly in the area. See the numbers above are being spaced correctly. Its not a function of the font but a property of the form field. For the first time, in a long time I had the chance to build a PDF template today to help out a colleague. I spotted the property and thought, hey, lets give it a whirl and see in Publisher supports it? Low and behold, Publisher handles the comb spacing in its PDF outputs. Exciting eh? OK, maybe not that exciting but I was very pleasantly surprise to see it working. I am reliably informed, by Leslie, BIP Evangelist and Tech Writer that, this feature was introduced from version 10.1.3.4.2 onwards. Official docs and no mention of comb overs here. Happy Combing!

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• The application attempted to perform an operation not allowed by the security policy

  - by user16521

  I ran this command on the server that has the share of code that my local IIS site set to (Via UNC to that share): http://support.microsoft.com/kb/320268 Drive:\WINDOWS\Microsoft.NET\Framework\v2.0.50727\caspol.exe -m -ag 1 -url "file:////\\computername\sharename\*" FullTrust -exclusive on (obviously I replaced Drive with C, and the actual computername and sharename with the one I'm sharing out). But when I run the ASP.NET site, I am still getting this runtime exception: Description: The application attempted to perform an operation not allowed by the security policy. To grant this application the required permission please contact your system administrator or change the application's trust level in the configuration file. Exception Details: System.Security.SecurityException: Request for the permission of type 'System.Web.AspNetHostingPermission, System, Version=2.0.0.0, Culture=neutral, PublicKeyToken=b77a5c561934e089' failed.

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• Summer Upgrade Workshops are Open!

  - by roy.swonger

  The listing of upcoming events is located in the right sidebar of the main blog page, down below the flag counter. If you haven't checked out our schedule lately, you might be surprised at how active we will be with travel this summer. Coming up next week will be upgrade workshops in the USA (St. Louis and Minneapolis) followed by a pair in Canada (Toronto and Montreal) and then two in Europe (Brussels and Utrecht). Make your plans now to attend an upgrade workshop in your area. As you can see from the long list of planned events, it is very likely that Mike or I will be coming to your area sometime soon!

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• Devoxx Belgium - CFP Closes On July 5th

  - by Yolande Poirier

  The biggest Java conference in Europe is taking place in Antwerp, Belgium from November 11 to 15, 2013. The conference is designed by developers for developers and attracts renowned international speakers. The review committee looks for passionate speakers who are technically knowledgeable and not afraid to speak in front of a full room of Devoxxians. The speakers can increase CFP acceptance rate by submitting one or more talks for Tools in Action, Quickie, BOF, University session, Conference and Hands On Labs sessions.

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• Social Targeting: This One's Just for You

  - by Mike Stiles

  Think of social targeting in terms of the archery competition we just saw in the Olympics. If someone loaded up 5 arrows and shot them straight up into the air all at once, hoping some would land near the target, the world would have united in laughter. But sadly for hysterical YouTube video viewing, that’s not what happened. The archers sought to maximize every arrow by zeroing in on the spot that would bring them the most points. Marketers have always sought to do the same. But they can only work with the tools that are available. A firm grasp of the desired target does little good if the ad products aren’t there to deliver that target. On the social side, both Facebook and Twitter have taken steps to enhance targeting for marketers. And why not? As the demand to monetize only goes up, they’re quite motivated to leverage and deliver their incredible user bases in ways that make economic sense for advertisers. You could target keywords on Twitter with promoted accounts, and get promoted tweets into search. They would surface for your followers and some users that Twitter thought were like them. Now you can go beyond keywords and target Twitter users based on 350 interests in 25 categories. How does a user wind up in one of these categories? Twitter looks at that user’s tweets, they look at whom they follow, and they run data through some sort of Twitter secret sauce. The result is, you have a much clearer shot at Twitter users who are most likely to welcome and be responsive to your tweets. And beyond the 350 interests, you can also create custom segments that find users who resemble followers of whatever Twitter handle you give it. That means you can now use boring tweets to sell like a madman, right? Not quite. This ad product is still quality-based, meaning if you’re not putting out tweets that lead to interest and thus, engagement, that tweet will earn a low quality score and wind up costing you more under Twitter’s auction system to maintain. That means, as the old knight in “Indiana Jones and the Last Crusade” cautions, “choose wisely” when targeting based on these interests and categories to make sure your interests truly do line up with theirs. On the Facebook side, they’re rolling out ad targeting that uses email addresses, phone numbers, game and app developers’ user ID’s, and eventually addresses for you bigger brands. Why? Because you marketers asked for it. Here you were with this amazing customer list but no way to reach those same customers should they be on Facebook. Now you can find and communicate with customers you gathered outside of social, and use Facebook to do it. Fair to say such users are a sensible target and will be responsive to your message since they’ve already bought something from you. And no you’re not giving your customer info to Facebook. They’ll use something called “hashing” to make sure you don’t see Facebook user data (beyond email, phone number, address, or user ID), and Facebook can’t see your customer data. The end result, social becomes far more workable and more valuable to marketers when it delivers on the promise that made it so exciting in the first place. That promise is the ability to move past casting wide nets to the masses and toward concentrating marketing dollars efficiently on the targets most likely to yield results.

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• Exadata X3 Expandability Update

  - by Bandari Huang

  Exadata Database Machine X3-2 Data Sheet New 10/29/2012 Up to 18 racks can be connected without requiring additional InfiniBand switches. Exadata Database Machine X3-8 Data Sheet New 10/24/2012 Scale by connecting multiple Exadata Database Machine X3-8 racks or Exadata Storage Expansion Racks. Up to 18 racks can be connected by simply connecting via InfiniBand cables. Larger configurations can be built with additional InfiniBand switches.  

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• Product Support Webcast for Existing Customers: WebCenter Content 11.1.1.8 Overview and Support Information

  - by John Klinke

  Register for our upcoming Advisor Webcast 'WebCenter Content 11.1.1.8 Overview and Support Information' scheduled for 11am Eastern, November 21, 2013 (10am Central, 9am Mountain, 8am Pacific, 17:00 Europe Time (Paris, GMT+01:00)).This 1-hour session is recommended for technical and functional users who have installed or plan to upgrade to WebCenter Content 11.1.1.8 or would just like more information on the latest release.Topics will include: Overview of new features and enhancements Installation of the new WebCenter Content web UI Upgrading from older WebCenter Content versions Support issues including latest patches Roadmap of proposed additional features Make sure you register and mark this date on your calendar. Register at: https://oracleaw.webex.com/oracleaw/onstage/g.php?d=590991341&t=aOnce the host approves your request, you will receive a confirmation email with instructions for joining the call on November 21st.

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• Architecture for a template-building, WYSIWIG application

  - by Sam Selikoff

  I'm building a WYSIWYG designer in Ember.js. The designer will allow users to create campaigns - think MailChimp. To build a campaign, users will choose an existing template. The template will have a defined layout. The user will then be taken to the designer, where he will be able to edit the text and style, and additionally change some layout options. I've been thinking about how best to go about structuring this app, and there are a few hurdles. Specifically, the output of the campaign will be dynamic: eventually, it will be published somewhere, and when the consumers (not my users, but the people clicking on the campaign that my user created) visit the campaign, certain pieces of data will change, depending on the type of consumer viewing the campaign. That means the ultimate output of the designer will be a dynamic site. The data that is dynamic for this site - the end product - will not be manipulated by the user in the designer. However, the data that will be manipulated by the user in the designer are things like copy, styles, layout options, etc. I'll call the first set of variables server-side data, and the second client-side data. It seems, then, that the process will go something like this: I'll need to create templates for this designer that have two dynamic segments. For instance, the server-side data could be Liquid expressions, and the client-side data Handlebars expressions. When the user creates a campaign, I would compile the template on the back end using some dummy data for the server-side variables, and serve up a handlebars template to the Ember app. The user would then edit the template, and the Ember app would save all his edits to the JS variables that were powering the template. This way he'd be able to preview the template. When he saves, he'll send back the selected template, along with all the data and options he's made. When it comes time to publish, the back-end system will have to do two things: compile the template with Handlebars using the campaign data, and then compile the template with Liquid using the server-side data Is my thinking roughly accurate about this, or is there a simpler way?

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• Working with Analytic Workflow Manager (AWM) - Part 8 Cube Metadata Analysis

  - by Mohan Ramanuja

  CUBE SIZEselect dbal.owner||'.'||substr(dbal.table_name,4) awname, sum(dbas.bytes)/1024/1024 as mb, dbas.tablespace_name from dba_lobs dbal, dba_segments dbas where dbal.column_name = 'AWLOB' and dbal.segment_name = dbas.segment_name group by dbal.owner, dbal.table_name, dbas.tablespace_name order by dbal.owner, dbal.table_name SESSION RESOURCES select vses.username||':'||vsst.sid username, vstt.name, max(vsst.value) valuefrom v$sesstat vsst, v$statname vstt, v$session vseswhere vstt.statistic# = vsst.statistic# and vsst.sid = vses.sid andVSES.USERNAME LIKE ('ATTRIBDW_OWN') ANDvstt.name in ('session pga memory', 'session pga memory max', 'session uga memory','session uga memory max', 'session cursor cache count', 'session cursor cache hits', 'session stored procedure space', 'opened cursors current', 'opened cursors cumulative') andvses.username is not null group by vsst.sid, vses.username, vstt.name order by vsst.sid, vses.username, vstt.name OLAP PGA USE select 'OLAP Pages Occupying: '|| round((((select sum(nvl(pool_size,1)) from v$aw_calc)) / (select value from v$pgastat where name = 'total PGA inuse')),2)*100||'%' info from dual union select 'Total PGA Inuse Size: '||value/1024||' KB' info from v$pgastat where name = 'total PGA inuse' union select 'Total OLAP Page Size: '|| round(sum(nvl(pool_size,1))/1024,0)||' KB' info from v$aw_calc order by info desc OLAP PGA USAGE PER USER select vs.username, vs.sid, round(pga_used_mem/1024/1024,2)||' MB' pga_used, round(pga_max_mem/1024/1024,2)||' MB' pga_max, round(pool_size/1024/1024,2)||' MB' olap_pp, round(100*(pool_hits-pool_misses)/pool_hits,2) || '%' olap_ratio from v$process vp, v$session vs, v$aw_calc va where session_id=vs.sid and addr = paddr CUBE LOADING SCRIPT REM The 'set define off' statement is needed only if running this script through SQLPlus.REM If you are using another tool to run this script, the line below may be commented out.set define offBEGIN  DBMS_CUBE.BUILD(    'VALIDATE  ATTRIBDW_OWN.CURRENCY USING  (    LOAD NO SYNCH,    COMPILE SORT  ),  ATTRIBDW_OWN.ACCOUNT USING  (    LOAD NO SYNCH,    COMPILE SORT  ),  ATTRIBDW_OWN.DATEDIM USING  (    LOAD NO SYNCH,    COMPILE SORT  ),  ATTRIBDW_OWN.CUSIP USING  (    LOAD NO SYNCH,    COMPILE SORT  ),  ATTRIBDW_OWN.ACCOUNTRETURN',    'CCCCC', -- refresh methodfalse, -- refresh after errors    0, -- parallelismtrue, -- atomic refreshtrue, -- automatic orderfalse); -- add dimensionsEND;/BEGIN  DBMS_CUBE.BUILD(    '  ATTRIBDW_OWN.CURRENCY USING  (    LOAD NO SYNCH,    COMPILE SORT  ),  ATTRIBDW_OWN.ACCOUNT USING  (    LOAD NO SYNCH,    COMPILE SORT  ),  ATTRIBDW_OWN.DATEDIM USING  (    LOAD NO SYNCH,    COMPILE SORT  ),  ATTRIBDW_OWN.CUSIP USING  (    LOAD NO SYNCH,    COMPILE SORT  ),  ATTRIBDW_OWN.ACCOUNTRETURN',    'CCCCC', -- refresh methodfalse, -- refresh after errors    0, -- parallelismtrue, -- atomic refreshtrue, -- automatic orderfalse); -- add dimensionsEND;/ VISUALIZATION OBJECT - AW$ATTRIBDW_OWN  CREATE TABLE "ATTRIBDW_OWN"."AW$ATTRIBDW_OWN"        (            "PS#"    NUMBER(10,0),            "GEN#"   NUMBER(10,0),            "EXTNUM" NUMBER(8,0),            "AWLOB" BLOB,            "OBJNAME"  VARCHAR2(256 BYTE),            "PARTNAME" VARCHAR2(256 BYTE)        )        PCTFREE 10 PCTUSED 40 INITRANS 4 MAXTRANS 255 STORAGE        (            BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT        )        TABLESPACE "ATTRIBDW_DATA" LOB        (            "AWLOB"        )        STORE AS SECUREFILE        (            TABLESPACE "ATTRIBDW_DATA" DISABLE STORAGE IN ROW CHUNK 8192 RETENTION MIN 1 CACHE NOCOMPRESS KEEP_DUPLICATES STORAGE( BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT)        )        PARTITION BY RANGE        (            "GEN#"        )        SUBPARTITION BY HASH        (            "PS#",            "EXTNUM"        )        SUBPARTITIONS 8        (            PARTITION "PTN1" VALUES LESS THAN (1) PCTFREE 10 PCTUSED 40 INITRANS 4 MAXTRANS 255 STORAGE( BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT) TABLESPACE "ATTRIBDW_DATA" LOB ("AWLOB") STORE AS SECUREFILE ( TABLESPACE "ATTRIBDW_DATA" DISABLE STORAGE IN ROW CHUNK 8192 RETENTION MIN 1 CACHE READS LOGGING NOCOMPRESS KEEP_DUPLICATES STORAGE( BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT)) ( SUBPARTITION "SYS_SUBP661" LOB ("AWLOB") STORE AS ( TABLESPACE "ATTRIBDW_DATA" ) TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_SUBP662" LOB ("AWLOB") STORE AS ( TABLESPACE "ATTRIBDW_DATA" ) TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_SUBP663" LOB ("AWLOB") STORE AS ( TABLESPACE "ATTRIBDW_DATA" ) TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_SUBP664" LOB ("AWLOB") STORE AS ( TABLESPACE "ATTRIBDW_DATA" ) TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_SUBP665" LOB ("AWLOB") STORE AS ( TABLESPACE "ATTRIBDW_DATA" ) TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION            "SYS_SUBP666" LOB ("AWLOB") STORE AS ( TABLESPACE "ATTRIBDW_DATA" ) TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_SUBP667" LOB ("AWLOB") STORE AS ( TABLESPACE "ATTRIBDW_DATA" ) TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_SUBP668" LOB ("AWLOB") STORE AS ( TABLESPACE "ATTRIBDW_DATA" ) TABLESPACE "ATTRIBDW_DATA" ) ,            PARTITION "PTNN" VALUES LESS THAN (MAXVALUE) PCTFREE 10 PCTUSED 40 INITRANS 4 MAXTRANS 255 STORAGE( BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT) TABLESPACE "ATTRIBDW_DATA" LOB ("AWLOB") STORE AS SECUREFILE ( TABLESPACE "ATTRIBDW_DATA" DISABLE STORAGE IN ROW CHUNK 8192 RETENTION MIN 1 CACHE NOCOMPRESS KEEP_DUPLICATES STORAGE( BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT)) ( SUBPARTITION "SYS_SUBP669" LOB ("AWLOB") STORE AS ( TABLESPACE "ATTRIBDW_DATA" ) TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_SUBP670" LOB ("AWLOB") STORE AS ( TABLESPACE "ATTRIBDW_DATA" ) TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_SUBP671" LOB ("AWLOB") STORE AS ( TABLESPACE "ATTRIBDW_DATA" ) TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_SUBP672" LOB ("AWLOB") STORE AS ( TABLESPACE "ATTRIBDW_DATA" ) TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_SUBP673" LOB ("AWLOB") STORE AS ( TABLESPACE "ATTRIBDW_DATA" ) TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION            "SYS_SUBP674" LOB ("AWLOB") STORE AS ( TABLESPACE "ATTRIBDW_DATA" ) TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_SUBP675" LOB ("AWLOB") STORE AS ( TABLESPACE "ATTRIBDW_DATA" ) TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_SUBP676" LOB ("AWLOB") STORE AS ( TABLESPACE "ATTRIBDW_DATA" ) TABLESPACE "ATTRIBDW_DATA" )        ) ;CREATE UNIQUE INDEX "ATTRIBDW_OWN"."ATTRIBDW_OWN_I$" ON "ATTRIBDW_OWN"."AW$ATTRIBDW_OWN"    (        "PS#", "GEN#", "EXTNUM"    )    PCTFREE 10 INITRANS 4 MAXTRANS 255 COMPUTE STATISTICS STORAGE    (        INITIAL 1048576 NEXT 1048576 MINEXTENTS 1 MAXEXTENTS 2147483645 PCTINCREASE 0 FREELISTS 1 FREELIST GROUPS 1 BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT    )    TABLESPACE "ATTRIBDW_DATA" ;CREATE UNIQUE INDEX "ATTRIBDW_OWN"."SYS_IL0000406980C00004$$" ON "ATTRIBDW_OWN"."AW$ATTRIBDW_OWN"    (        PCTFREE 10 INITRANS 1 MAXTRANS 255 STORAGE( BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT) TABLESPACE "ATTRIBDW_DATA" LOCAL (PARTITION "SYS_IL_P711" PCTFREE 10 INITRANS 1 MAXTRANS 255 STORAGE( BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT) ( SUBPARTITION "SYS_IL_SUBP695" TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_IL_SUBP696" TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_IL_SUBP697" TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_IL_SUBP698" TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_IL_SUBP699" TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_IL_SUBP700" TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_IL_SUBP701" TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_IL_SUBP702" TABLESPACE "ATTRIBDW_DATA" ) , PARTITION "SYS_IL_P712" PCTFREE 10 INITRANS 1 MAXTRANS 255 STORAGE( BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT) ( SUBPARTITION "SYS_IL_SUBP703" TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_IL_SUBP704" TABLESPACE        "ATTRIBDW_DATA" , SUBPARTITION "SYS_IL_SUBP705" TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_IL_SUBP706" TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_IL_SUBP707" TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_IL_SUBP708" TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_IL_SUBP709" TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_IL_SUBP710" TABLESPACE "ATTRIBDW_DATA" ) ) PARALLEL (DEGREE 0 INSTANCES 0) ; CUBE BUILD LOG  CREATE TABLE "ATTRIBDW_OWN"."CUBE_BUILD_LOG"        (            "BUILD_ID"          NUMBER,            "SLAVE_NUMBER"      NUMBER,            "STATUS"            VARCHAR2(10 BYTE),            "COMMAND"           VARCHAR2(25 BYTE),            "BUILD_OBJECT"      VARCHAR2(30 BYTE),            "BUILD_OBJECT_TYPE" VARCHAR2(10 BYTE),            "OUTPUT" CLOB,            "AW"            VARCHAR2(30 BYTE),            "OWNER"         VARCHAR2(30 BYTE),            "PARTITION"     VARCHAR2(50 BYTE),            "SCHEDULER_JOB" VARCHAR2(100 BYTE),            "TIME" TIMESTAMP (6)WITH TIME ZONE,        "BUILD_SCRIPT" CLOB,        "BUILD_TYPE"            VARCHAR2(22 BYTE),        "COMMAND_DEPTH"         NUMBER(2,0),        "BUILD_SUB_OBJECT"      VARCHAR2(30 BYTE),        "REFRESH_METHOD"        VARCHAR2(1 BYTE),        "SEQ_NUMBER"            NUMBER,        "COMMAND_NUMBER"        NUMBER,        "IN_BRANCH"             NUMBER(1,0),        "COMMAND_STATUS_NUMBER" NUMBER,        "BUILD_NAME"            VARCHAR2(100 BYTE)        )        SEGMENT CREATION IMMEDIATE PCTFREE 10 PCTUSED 40 INITRANS 1 MAXTRANS 255 NOCOMPRESS LOGGING STORAGE        (            INITIAL 1048576 NEXT 1048576 MINEXTENTS 1 MAXEXTENTS 2147483645 PCTINCREASE 0 FREELISTS 1 FREELIST GROUPS 1 BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT        )        TABLESPACE "ATTRIBDW_DATA" LOB        (            "OUTPUT"        )        STORE AS BASICFILE        (            TABLESPACE "ATTRIBDW_DATA" ENABLE STORAGE IN ROW CHUNK 8192 RETENTION NOCACHE LOGGING STORAGE(INITIAL 1048576 NEXT 1048576 MINEXTENTS 1 MAXEXTENTS 2147483645 PCTINCREASE 0 FREELISTS 1 FREELIST GROUPS 1 BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT)        )        LOB        (            "BUILD_SCRIPT"        )        STORE AS BASICFILE        (            TABLESPACE "ATTRIBDW_DATA" ENABLE STORAGE IN ROW CHUNK 8192 RETENTION NOCACHE LOGGING STORAGE(INITIAL 1048576 NEXT 1048576 MINEXTENTS 1 MAXEXTENTS 2147483645 PCTINCREASE 0 FREELISTS 1 FREELIST GROUPS 1 BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT)        ) ;CREATE UNIQUE INDEX "ATTRIBDW_OWN"."SYS_IL0000407294C00013$$" ON "ATTRIBDW_OWN"."CUBE_BUILD_LOG"    (        PCTFREE 10 INITRANS 2 MAXTRANS 255 STORAGE(INITIAL 1048576 NEXT 1048576 MINEXTENTS 1 MAXEXTENTS 2147483645 PCTINCREASE 0 FREELISTS 1 FREELIST GROUPS 1 BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT) TABLESPACE "ATTRIBDW_DATA" PARALLEL (DEGREE 0 INSTANCES 0) ;CREATE UNIQUE INDEX "ATTRIBDW_OWN"."SYS_IL0000407294C00007$$" ON "ATTRIBDW_OWN"."CUBE_BUILD_LOG" ( PCTFREE 10 INITRANS 2 MAXTRANS 255 STORAGE(INITIAL 1048576 NEXT 1048576 MINEXTENTS 1 MAXEXTENTS 2147483645 PCTINCREASE 0 FREELISTS 1 FREELIST GROUPS 1 BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT) TABLESPACE "ATTRIBDW_DATA" PARALLEL (DEGREE 0 INSTANCES 0) ; CUBE DIMENSION COMPILE  CREATE TABLE "ATTRIBDW_OWN"."CUBE_DIMENSION_COMPILE"        (            "ID"               NUMBER,            "SEQ_NUMBER"       NUMBER,            "ERROR#"           NUMBER(8,0) NOT NULL ENABLE,            "ERROR_MESSAGE"    VARCHAR2(2000 BYTE),            "DIMENSION"        VARCHAR2(100 BYTE),            "DIMENSION_MEMBER" VARCHAR2(100 BYTE),            "MEMBER_ANCESTOR"  VARCHAR2(100 BYTE),            "HIERARCHY1"       VARCHAR2(100 BYTE),            "HIERARCHY2"       VARCHAR2(100 BYTE),            "ERROR_CONTEXT" CLOB        )        SEGMENT CREATION DEFERRED PCTFREE 10 PCTUSED 40 INITRANS 1 MAXTRANS 255 NOCOMPRESS LOGGING TABLESPACE "ATTRIBDW_DATA" LOB        (            "ERROR_CONTEXT"        )        STORE AS BASICFILE        (            TABLESPACE "ATTRIBDW_DATA" ENABLE STORAGE IN ROW CHUNK 8192 RETENTION NOCACHE LOGGING        ) ;COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_DIMENSION_COMPILE"."ID"IS    'Current operation ID';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_DIMENSION_COMPILE"."SEQ_NUMBER"IS    'Cube build log sequence number';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_DIMENSION_COMPILE"."ERROR#"IS    'Error number being reported';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_DIMENSION_COMPILE"."ERROR_MESSAGE"IS    'Error text being reported';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_DIMENSION_COMPILE"."DIMENSION"IS    'Name of dimension being compiled';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_DIMENSION_COMPILE"."DIMENSION_MEMBER"IS    'Problem dimension member';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_DIMENSION_COMPILE"."MEMBER_ANCESTOR"IS    'Problem dimension member''s parent';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_DIMENSION_COMPILE"."HIERARCHY1"IS    'First hierarchy involved in error';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_DIMENSION_COMPILE"."HIERARCHY2"IS    'Second hierarchy involved in error';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_DIMENSION_COMPILE"."ERROR_CONTEXT"IS    'Extra information for error';    COMMENT ON TABLE "ATTRIBDW_OWN"."CUBE_DIMENSION_COMPILE"IS    'Cube dimension compile log';CREATE UNIQUE INDEX "ATTRIBDW_OWN"."SYS_IL0000407307C00010$$" ON "ATTRIBDW_OWN"."CUBE_DIMENSION_COMPILE"    (        PCTFREE 10 INITRANS 2 MAXTRANS 255 STORAGE( INITIAL 1048576 NEXT 1048576 MAXEXTENTS 2147483645) TABLESPACE "ATTRIBDW_DATA" PARALLEL (DEGREE 0 INSTANCES 0) ; CUBE OPERATING LOG  CREATE TABLE "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"        (            "INST_ID"    NUMBER NOT NULL ENABLE,            "SID"        NUMBER NOT NULL ENABLE,            "SERIAL#"    NUMBER NOT NULL ENABLE,            "USER#"      NUMBER NOT NULL ENABLE,            "SQL_ID"     VARCHAR2(13 BYTE),            "JOB"        NUMBER,            "ID"         NUMBER,            "PARENT_ID"  NUMBER,            "SEQ_NUMBER" NUMBER,            "TIME" TIMESTAMP (6)WITH TIME ZONE NOT NULL ENABLE,        "LOG_LEVEL"    NUMBER(4,0) NOT NULL ENABLE,        "DEPTH"        NUMBER(4,0),        "OPERATION"    VARCHAR2(15 BYTE) NOT NULL ENABLE,        "SUBOPERATION" VARCHAR2(20 BYTE),        "STATUS"       VARCHAR2(10 BYTE) NOT NULL ENABLE,        "NAME"         VARCHAR2(20 BYTE) NOT NULL ENABLE,        "VALUE"        VARCHAR2(4000 BYTE),        "DETAILS" CLOB        )        SEGMENT CREATION IMMEDIATE PCTFREE 10 PCTUSED 40 INITRANS 1 MAXTRANS 255 NOCOMPRESS LOGGING STORAGE        (            INITIAL 1048576 NEXT 1048576 MINEXTENTS 1 MAXEXTENTS 2147483645 PCTINCREASE 0 FREELISTS 1 FREELIST GROUPS 1 BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT        )        TABLESPACE "ATTRIBDW_DATA" LOB        (            "DETAILS"        )        STORE AS BASICFILE        (            TABLESPACE "ATTRIBDW_DATA" ENABLE STORAGE IN ROW CHUNK 8192 RETENTION NOCACHE LOGGING STORAGE(INITIAL 1048576 NEXT 1048576 MINEXTENTS 1 MAXEXTENTS 2147483645 PCTINCREASE 0 FREELISTS 1 FREELIST GROUPS 1 BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT)        ) ;COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"."INST_ID"IS    'Instance ID';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"."SID"IS    'Session ID';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"."SERIAL#"IS    'Session serial#';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"."USER#"IS    'User ID';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"."SQL_ID"IS    'Executing SQL statement ID';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"."JOB"IS    'Identifier of job';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"."ID"IS    'Current operation ID';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"."PARENT_ID"IS    'Parent operation ID';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"."SEQ_NUMBER"IS    'Cube build log sequence number';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"."TIME"IS    'Time of record';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"."LOG_LEVEL"IS    'Verbosity level of record';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"."DEPTH"IS    'Nesting depth of record';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"."OPERATION"IS    'Current operation';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"."SUBOPERATION"IS    'Current suboperation';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"."STATUS"IS    'Status of current operation';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"."NAME"IS    'Name of record';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"."VALUE"IS    'Value of record';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"."DETAILS"IS    'Extra information for record';    COMMENT ON TABLE "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"IS    'Cube operations log';CREATE UNIQUE INDEX "ATTRIBDW_OWN"."SYS_IL0000407301C00018$$" ON "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"    (        PCTFREE 10 INITRANS 2 MAXTRANS 255 STORAGE(INITIAL 1048576 NEXT 1048576 MINEXTENTS 1 MAXEXTENTS 2147483645 PCTINCREASE 0 FREELISTS 1 FREELIST GROUPS 1 BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT) TABLESPACE "ATTRIBDW_DATA" PARALLEL (DEGREE 0 INSTANCES 0) ; CUBE REJECTED RECORDS CREATE TABLE "ATTRIBDW_OWN"."CUBE_REJECTED_RECORDS"        (            "ID"            NUMBER,            "SEQ_NUMBER"    NUMBER,            "ERROR#"        NUMBER(8,0) NOT NULL ENABLE,            "ERROR_MESSAGE" VARCHAR2(2000 BYTE),            "RECORD#"       NUMBER(38,0),            "SOURCE_ROW" ROWID,            "REJECTED_RECORD" CLOB        )        SEGMENT CREATION IMMEDIATE PCTFREE 10 PCTUSED 40 INITRANS 1 MAXTRANS 255 NOCOMPRESS LOGGING STORAGE        (            INITIAL 1048576 NEXT 1048576 MINEXTENTS 1 MAXEXTENTS 2147483645 PCTINCREASE 0 FREELISTS 1 FREELIST GROUPS 1 BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT        )        TABLESPACE "ATTRIBDW_DATA" LOB        (            "REJECTED_RECORD"        )        STORE AS BASICFILE        (            TABLESPACE "ATTRIBDW_DATA" ENABLE STORAGE IN ROW CHUNK 8192 RETENTION NOCACHE LOGGING STORAGE(INITIAL 1048576 NEXT 1048576 MINEXTENTS 1 MAXEXTENTS 2147483645 PCTINCREASE 0 FREELISTS 1 FREELIST GROUPS 1 BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT)        ) ;COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_REJECTED_RECORDS"."ID"IS    'Current operation ID';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_REJECTED_RECORDS"."SEQ_NUMBER"IS    'Cube build log sequence number';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_REJECTED_RECORDS"."ERROR#"IS    'Error number being reported';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_REJECTED_RECORDS"."ERROR_MESSAGE"IS    'Error text being reported';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_REJECTED_RECORDS"."RECORD#"IS    'Rejected record number';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_REJECTED_RECORDS"."SOURCE_ROW"IS    'Rejected record''s ROWID';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_REJECTED_RECORDS"."REJECTED_RECORD"IS    'Rejected record copy';    COMMENT ON TABLE "ATTRIBDW_OWN"."CUBE_REJECTED_RECORDS"IS    'Cube rejected records log';CREATE UNIQUE INDEX "ATTRIBDW_OWN"."SYS_IL0000407304C00007$$" ON "ATTRIBDW_OWN"."CUBE_REJECTED_RECORDS"    (        PCTFREE 10 INITRANS 2 MAXTRANS 255 STORAGE(INITIAL 1048576 NEXT 1048576 MINEXTENTS 1 MAXEXTENTS 2147483645 PCTINCREASE 0 FREELISTS 1 FREELIST GROUPS 1 BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT) TABLESPACE "ATTRIBDW_DATA" PARALLEL (DEGREE 0 INSTANCES 0) ;

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• m2e-wtp proposal to move into an Eclipse project

  - by gstachni

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} I am attending EclipseCon 2012 in Reston VA this week and had a chance to attend Jason van Zyl's session on M2E. One announcement during the presentation was the plan to move m2e-wtp plugin into the m2e project at Eclipse. The project proposal was posted yesterday afternoon for those who are interested - http://www.eclipse.org/proposals/technology.m2e.m2e-wtp/. Jason said that m2e-wtp will not make it into the m2e Juno release but they expect the code to be transitioned over to Eclipse over the next six months. Getting the maven and wtp project models to play nicely together has been an issue for quite some time for our users. Hopefully this is a good step toward resolving those issues.

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• Embedding a back and forward arrows in a quickly application

  - by Jonathan

  I have downloaded a set of icons to use for my web browser that I'm creating and would like to use. I know how to add the icons, but I only know the code for the refresh button. My question is what is the code for the back and forward arrows? It would also be so helpful if I would know the code for the home button and how to make the web browser manage downloads. I'm using WebkitGtk as the web browser view. The images are found here

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• Mobile Deals: the Consumer Wants You in Their Pocket

  - by Mike Stiles

  Mobile deals offer something we talk about a lot in social marketing, relevant content. If a consumer is already predisposed to liking your product and gets a timely deal for it that’s easy and convenient to use, not only do you score on the marketing side, it clearly generates some of that precious ROI that’s being demanded of social. First, a quick gut-check on the public’s adoption of mobile. Nielsen figures have 55.5% of US mobile owners using smartphones. If young people are indeed the future, you can count on the move to mobile exploding exponentially. Teens are the fastest growing segment of smartphone users, and 58% of them have one. But the largest demographic of smartphone users is 25-34 at 74%. That tells you a focus on mobile will yield great results now, and even better results straight ahead. So we can tell both from statistics and from all the faces around you that are buried in their smartphones this is where consumers are. But are they looking at you? Do you have a valid reason why they should? Everybody likes a good deal. BIA/Kelsey says US consumers will spend $3.6 billion this year for daily deals (the Groupons and LivingSocials of the world), up 87% from 2011. The report goes on to say over 26% of small businesses are either "very likely" or "extremely likely" to offer up a deal in the next 6 months. Retail Gazette reports 58% of consumers shop with coupons, a 40% increase in 4 years. When you consider that a deal can be the impetus for a real-world transaction, a first-time visit to a store, an online purchase, entry into a loyalty program, a social referral, a new fan or follower, etc., that 26% figure shows us there’s a lot of opportunity being left on the table by brands. The existing and emerging technologies behind mobile devices make the benefits of offering deals listed above possible. Take how mobile payment systems are being tied into deal delivery and loyalty programs. If it’s really easy to use a coupon or deal, it’ll get used. If it’s complicated, it’ll be passed over as “not worth it.” When you can pay with your mobile via technologies that connects store and user, you get the deal, you get the loyalty credit, you pay, and your receipt is uploaded, all in one easy swipe. Nothing to keep track of, nothing to lose or forget about. And the store “knows” you, so future offers will be based on your tastes. Consider the endgame. A customer who’s a fan of your belt buckle store’s Facebook Page is in one of your physical retail locations. They pull up your app, because they’ve gotten used to a loyalty deal being offered when they go to your store. Voila. A 10% discount active for the next 30 minutes. Maybe the app also surfaces social references to your brand made by friends so they can check out a buckle someone’s raving about. If they aren’t a fan of your Page or don’t have your app, perhaps they’ve opted into location-based deal services so you can still get them that 10% deal while they’re in the store. Or maybe they’ve walked in with a pre-purchased Groupon or Living Social voucher. They pay with one swipe, and you’ve learned about their buying preferences, credited their loyalty account and can encourage them to share a pic of their new buckle on social. Happy customer. Happy belt buckle company. All because the brand was willing to use the tech that’s available to meet consumers where they are, incentivize them, and show them how much they’re valued through rewards.

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• Java Champion Dick Wall Explores the Virtues of Scala (otn interview)

  - by Janice J. Heiss

  In a new interview up on otn/java, titled “Java Champion Dick Wall on the Virtues of Scala (Part 2),” Dick Wall explains why, after a long career in programming exploring Lisp, C, C++, Python, and Java, he has finally settled on Scala as his language of choice. From the interview: “I was always on the lookout for a language that would give me both Python-like productivity and simplicity for just writing something and quickly having it work and that also offers strong performance, toolability, and type safety (all of which I like in Java). Scala is simply the first language that offers all those features in a package that suits me. Programming in Scala feels like programming in Python (if you can think it, you can do it), but with the benefit of having a compiler looking over your shoulder and telling you that you have the wrong type here or the wrong method name there.The final ‘aha!’ moment came about a year and a half ago. I had a quick task to complete, and I started writing it in Python (as I have for many years) but then realized that I could probably write it just as fast in Scala. I tried, and indeed I managed to write it just about as fast.”Wall makes the remarkable claim that once Java developers have learned to work in Scala, when they work on large projects, they typically find themselves more productive than they are in Java. “Of course,” he points out, “people are always going to argue about these claims, but I can put my hand over my heart and say that I am much more productive in Scala than I was in Java, and I see no reason why the many people I know using Scala wouldn’t say the same without some reason.”Read the interview here.

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• Almost Realtime Data and Web application

  - by Chris G.

  I have a computer that is recording 100 different data points into an OPC server. I've written a simple OPC client that can read all of this data. I have a front-end website on a different network that I would like to consume this data. I could easily set the OPC client to send the data to a SQL server and the website could read from it, but that would be a lot of writes. If I wanted the data to be updated every 10 seconds I'd be writing to the database every 10 seconds. (I could probably just serialize the 100 points to get 1 write / 10 seconds but that would also limit my ability to search the data later). This solution wouldn't scale very well. If I had 100 of these computers the situation would quickly grow out of hand. Obviously I am well out of my league here and I have no experience with working with a large amount of data like this. What are my options and what should I research?

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• Application Developers Worry as Data Plans Are Capped

  Will smartphone users stop downloading so many apps as the all-you-can-eat data buffet ends?

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• Application Developers Worry as Data Plans Are Capped

  Will smartphone users stop downloading so many apps as the all-you-can-eat data buffet ends?

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• Interactive Reporting Translation Workbench utility is available

  - by THE

  As you may have seen in our  Newsletter, Oracle has released the "Oracle Hyperion Interactive Reporting Translation Workbench" for Hyperion Interactive Reporting (IR) customers who are moving to Oracle Business Intelligence Enterprise Edition (OBIEE). A summary for this utility can be found  here. To get the Utility along with documentation and training material we suggest that you visit the Oracle Technology Network ( OTN ) "Oracle Hyperion Interactive Reporting Downloads" page. Friendly enough, instead of hundreds of pages of "getting started Docs", Oracle has packed some training videos into the downloads, so that getting started is made as easy as possible. But of course the documentation comes with it as well.

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• Social Engagement: One Size Doesn't Fit Anyone

  - by Mike Stiles

  The key to achieving meaningful social engagement is to know who you’re talking to, know what they like, and consistently deliver that kind of material to them. Every magazine for women knows this. When you read the article titles promoted on their covers, there’s no mistaking for whom that magazine is intended. And yet, confusion still reigns at many brands as to exactly whom they want to talk to, what those people want to hear, and what kind of content they should be creating for them. In most instances, the root problem is brands want to be all things to all people. Their target audience…the world! Good luck with that. It’s 2012, the age of aggregation and custom content delivery. To cope with the modern day barrage of information, people have constructed technological filters so that content they regard as being “for them” is mostly what gets through. Even if your brand is for men and women, young and old, you may want to consider social properties that divide men from women, and young from old. Yes, a man might find something in a women’s magazine that interests him. But that doesn’t mean he’s going to subscribe to it, or buy even one issue. In fact he’ll probably never see the article he’d otherwise be interested in, because in his mind, “This isn’t for me.” It wasn’t packaged for him. News Flash: men and women are different. So it’s a tall order to craft your Facebook Page or Twitter handle to simultaneously exude the motivators for both. The Harris Interactive study “2012 Connecting and Communicating Online: State of Social Media” sheds light on the differing social behaviors and drivers. -65% of women (vs. 59% of men) stay glued to social because they don’t want to miss anything. -25% of women check social when they wake up, before they check email. Only 18% of men check social before e-mail. -95% of women surveyed belong to Facebook vs. 86% of men. -67% of women log in to Facebook once a day or more vs. 54% of men. -Conventional wisdom is Pinterest is mostly a woman-thing, right? That may be true for viewing, but not true for sharing. Men are actually more likely to share on Pinterest than women, 23% to 10%. -The sharing divide extends to YouTube. 68% of women use it mainly for consumption, as opposed to 52% of men. -Women are as likely to have a Twitter account as men, but they’re much less likely to check it often. 54% of women check it once a week compared to 2/3 of men. Obviously, there are some takeaways from this depending on your target. Women don’t want to miss out on anything, so serialized content might be a good idea, right? Promotional posts that lead to a big payoff could keep them hooked. Posts for women might be better served first thing in the morning. If sharing is your goal, maybe male-targeted content is more likely to get those desired shares. And maybe Twitter is a better place to aim your male-targeted content than Facebook. Some grocery stores started experimenting with male-only aisles. The results have been impressive. Why? Because while it’s true men were finding those same items in the store just fine before, now something has been created just for them. They have a place in the store where they belong. Each brand’s strategy and targets are going to differ. The point is…know who you’re talking to, know how they behave, know what they like, and deliver content using any number of social relationship management targeting tools that meets their expectations. If, however, you’re committed to a one-size-fits-all, “our content is for everybody” strategy (or even worse, a “this is what we want to put out and we expect everybody to love it” strategy), your content will miss the mark for more often than it hits. @mikestilesPhoto via stock.schng

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• Iterative and Incremental Principle Series 1: The Dreaded Assignment

  - by llowitz

  A few days ago, while making breakfast for my teenage son… he turned to me and happily exclaimed, “I really like how my high school Government class assigns our reading homework.  In middle school, we had to read a chapter each week.  Everyone dreaded it.  In high school, our teacher assigns us a section or two every day.  We still end up reading a chapter each week, but this way is so much easier and I’m actually remembered what I’ve read!” Wow!  Once I recovered from my initial shock that my high school son actually initiated conversation with me, it struck me that he was describing one of the five basic OUM principles -- Iterative and Incremental.   Not only did he describe how his teacher divided a week long assignment into daily increments, but he went on to communicate some of the major benefits of having shorter, more achievable milestones.  I started to think about other applications of the iterative and incremental approach and I realized that I had incorporated this approach when I recently rededicated myself to physical fitness.  Join me over the next four days as I present an Iterative and Incremental blog series where I relate my personal experience incorporating the iterative and incremental approach and the benefits that I achieved.

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• ADF is YouTubed

  - by Chris Muir

  A blog post along the lines of "your wishes are our command". ADF developers are hopefully aware of our ADF Insider Essentials recordings, a page full of presentations from small to large topics on all-things-ADF.  A couple of customers have pointed out these recordings aren't accessible via the iPad and other Apple OSX devices thanks to the recordings being wrapped in an Adobe Flash applet. To satisfy this need we've now uploaded all of the videos as MP4s to our ADF Insider Essentials YouTube channel for your iPad viewing pleasure.  So now regardless if you're sitting at your PC or on the couch with your iPad, you can enjoy my horrible Aussie accent amongst the more professional ADF presentations from my colleagues ;-) Make sure to subscribe to the YouTube channel to receive notifications of newly uploaded content. 

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• 20 Jahre Solaris - 25 Jahre SPARC!

  - by Stefan Hinker

  Normalerweise wiederhole ich ja nicht einfach das, was woanders schon steht.  Hier mache ich eine Ausnahme... 20 Jahre Solaris - Und wer hat die ganzen Innovationspreise bekommen?25 Jahre SPARC - und kein bisschen muede :-) Wie die Geschichte weiter geht, steht ganz unten auf diesen Seite - also schnell nachsehen... Und wer's lieber als Video mag: 20 Jahre Solaris - 25 Jahre SPARC (Kaum zu glauben, ich habe nur die ersten 4 Jahre von Solaris "verpasst".  Die Zeit vergeht wohl doch...)

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• Suggestions needed on an architecture for a multiple clients and customisable web application

  - by ValidfroM

  Our product is a web based course managemant system. We have 10+ clients and in future we may get more clients. (Asp.net,SQL Server) Currently if one of our customers need extra functionality or customised business logic, we will change the db schema and code to meet the needs. (we only have one branch code base and one database schema) To make the change wont affect each others route, we use a client flag, which defined in a web config file, thus those extra fields and biz logic only applied to a particular customer's system. if(ClientId = 'ABC') { //DO ABC Stuff } else { //Normal Route } One of our senior colleagues said, in this way, small company like us can save resources on supporting multiple resources. But what I feel is, this strategy makes our code and database even harder to maintain. Anyone there crossed similar situation? How do you handle that?

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• Kostenlose Openbooks: Handbuch zu Ubuntu GNU/Linux 12.04 LTS

  - by britta wolf

  Ab sofort steht das umfassende Handbuch zu Ubuntu GNU/Linux 12.04 LTS als kostenloses Openbook auf der Website von Galileo Computing zur Verfügung. Mit diesem Standardwerk lernt man alles Wissenswerte über die Linux-Distribution Ubuntu »Precise Pangolin« kennen. Das Buch überzeugt durch seine Themenvielfalt und Vollständigkeit. Von der Installation, der Benutzeroberfläche »Unity«, der Paketverwaltung über Optimierung, Programmierung, Migration und Kernelkompilierung bis hin zur Virtualisierung und Serverkonfiguration finden die Leser alle wichtigen Fragen in diesem über 1.000 Seiten starken Buch beantwortet. Darüber hinaus profitieren sie von mehr als 300 eigens gekennzeichneten Tipps und Tricks sowie von zahlreichen Praxisworkshops. Sowohl Einsteiger, erfahrene Anwender als auch Profis profitieren von diesem Handbuch. Die HTML-Version kann bequem im Browser gelesen werden. Das gedruckte Buch ist im Buchhandel erhältlich. Link zum Openbook: http://openbook.galileocomputing.de/ubuntu/ 

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• Siebel 2012-IP Release is now GA

  - by Richard Lefebvre

  The Siebel development team is pleased to announce the general availability of the highly anticipated 2012 Siebel Innovation Pack on 12/12/2012. The journey began last year as a concept at Open World that invigorated the Siebel customer base and partners across the globe, culminating in this 2012-IP release that delivers much valued usability enhancements on an existing release. Open UI and Siebel Mobile are the key innovations that are released as part of the 2012-IP on both 8.1.1.9 and the 8.2.2.2 releases. These innovations are a giant leap forward in facilitating Siebel usability while supporting multiple browsers and devices. Siebel Mobile released as part of the IP provide connected Mobile solutions that support key Horizontal Sales, Field Service, Life Sciences and Consumer Goods flows. See the Siebel Open UI Dada Sheet here.

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