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  • Oracle and Eloqua Welcome Compendium’s Content Marketing

    - by Mike Stiles
    Yesterday, Oracle announced its acquisition of Compendium, a cloud-based content marketing provider that helps companies plan, produce and deliver engaging content across multiple channels throughout their customers' lifecycle. Why? Because every part of the above paragraph speaks to where modern marketing is and where it’s headed. Customers have now been empowered, thanks to the Internet and particularly social, with access to almost limitless amounts of information about companies and products. This includes the especially influential voices of friends and objective acquaintances that have experience with the product or brand. With mobile, this info is available instantly in the palm of their hand. All of this research and influence mind you, is taking place long before a prospect will ever engage with the brand itself or one of its sales reps. So how does a brand effectively insert itself into these conversations and this flow of the customer journey? Now, more than ever, marketers must deliver relevant and engaging content across multiple channels and throughout the entire customer journey to be useful, helpful, and influential. Compendium has a data-driven content marketing platform that lines up relevant content with customer data and personas so brands can accelerate the conversion of prospects. Now think about combining that with the Oracle Eloqua Marketing Cloud, part of Oracle's comprehensive CX solution. Marketers will be able to automate content delivery across channels by aligning persona-based content with customers' digital body language. Better customer engagement, improved sales lead quality, better return on marketing investment, and higher customer loyalty. Now we’re talking. Does data-driven content marketing have an impact? Compendium customer CVENT is a SaaS company specializing in meetings management tech. They wanted to increase leads & ad performance on their blog and dramatically increase their content. They also wanted to manage the creation, workflow, promotion and distribution of that content. With Compendium, CVENT created over 9,000 content elements, and sales-ready leads grew 325%. So Oracle Eloqua helps you target audiences, know buyers, and automate multi-channel marketing campaigns. Compendium lets you plan, publish, manage and measure content across content types and channels. Now kick it up yet another notch with Oracle’s Analytics, Big Data and Social solutions, and you’re using your marketing dollars to reach the right people in the right place at the right time with the right content. And as if that weren’t enough, your customers will love you for it. @mikestiles

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  • Le marketing participatif, de Ronand Divard, critique par Youghourta Benali

    Bonjour, Je vous propose une critique pour le livre Le marketing participatif de Ronand Divard [IMG]http://images-eu.amazon.com/images/P/2100540858.08.LZZZZZZZ.jpg[/IMG] Citation: Le marketing participatif (ou collaboratif) peut être défini comme un ensemble de techniques marketing visant à impliquer directement le client dans la définition de l'offre de l'entreprise. C'est une évolution majeure du marketing, qui modifie en profondeur les r...

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  • Effective Social Media Marketing With Search Engine Optimization

    If you are also one of them who are selling their products online and marketing it very greatly, you really have to believe in social media marketing. In today's scenarios of online marketing strategies social media marketing is a very good technique and a technique to drive more traffic from internet, it means that you will definitely generate more sell.

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  • Oracle presentations at the CIPS ICE Conference, November 5 - 7, Edmonton, Alberta, Canada

    - by Darin Pendergraft
    Oracle will be presenting at the CIPS ICE conference the last week of October in Calgary and the first week of November in Edmonton. Here is a list of the presentations for Edmonton: SHAW Conference Centre • Session Title: Identity and Access Management Integrated; Analyzing the Platform vs Point Solution Approach • Speaker: Darin Pendergraft • Monday, November 5th @ 10:45 AM - 12:00 PM • Session Title: Is Your IT Security Strategy Putting Your Institution at Risk? • Speaker: Spiros Angelopoulos • Monday, November 5th @ 1:45 PM - 3:00 PM Three sessions under the TRAIN: Practical Knowledge Track • Monday, November 5th @ 10:45 AM, 1:45 PM, 3:30 PM • Title: What's new in the Java Platform   Presenter: Donald Smith • Title: Java Enterprise Edition 6   Presenter: Shaun Smith • Title: The Road Ahead for Java SE, JavaFX and Java EE    Presenters: Donald Smith and Shaun Smith To learn more about the conference, and to see the other sessions go to the conference website.

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  • Oracle Transportation Management Annual Customer Conference

    - by [email protected]
    The 2010 Oracle Transportation Management (OTM) Conference will be held June 13-16 in Philadelphia, Pennsylvania. The conference brings together all things OTM: users, prospective users, development personnel, product strategy, implementation experts, and software and services partners.  With over 200 attendees, this conference is the premiere location and time to learn about OTM, build relationships with peers, and get answers to all your OTM questions.    This year's conference will be held at the: Sheraton Society Hill, One Dock St., Philadelphia, PA. 19106Companies speaking at this year's event include:AT&T Land O Lakes BlueScope Steel Baillie Lumber Kraft Sears Roseburg Forest Products Toyota Beckman CoulterLevi StraussNiagara BottlingSmurfit StonePQ CorporationOffice Depot               To register click here http://www.otmconference.com/ConfAgenda.aspx.  1

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  • JavaOne 2012 Conference Preview

    - by Janice J. Heiss
    A new article, by noted freelancer Steve Meloan, now up on otn/java, titled “JavaOne 2012 Conference Preview,” looks ahead to the fast approaching JavaOne 2012 Conference, scheduled for September 30-October 4 in San Francisco. The Conference will celebrate and highlight one of the world’s leading technologies. As Meloan states, “With 9 million Java developers worldwide, 5 billion Java cards in use, 3 billion mobile phones running Java, 1 billion Java downloads each year, and 100 percent of Blu-ray disk players and 97 percent of enterprise desktops running Java, Java is a technology that literally permeates our world.” The 2012 JavaOne is organized under seven technical tracks: * Core Java Platform* Development Tools and Techniques* Emerging Languages on the JVM* Enterprise Service Architectures and the Cloud* Java EE Web Profile and Platform Technologies* Java ME, Java Card, Embedded, and Devices* JavaFX and Rich User Experiences Conference keynotes will lay out the Java roadmap. For the Sunday keynote, such Oracle luminaries as Cameron Purdy, Vice President of Development; Nandini Ramani, Vice President of Engineering, Java Client and Mobile Platforms; Richard Bair, Chief Architect, Client Java Platform; and Mark Reinhold, Chief Architect, Java Platform will be presenting. For the Thursday IBM keynote, Jason McGee, Distinguished Engineer and Chief Architect for IBM PureApplication System, and John Duimovich, Java CTO and IBM Distinguished Engineer, will explore Java and IBM's cloud-based initiatives.All in all, the JavaOne 2012 Conference should be as exciting as ever. Link to the article here.

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  • Most effective marketing strategy to promote a casual iOS game?

    - by user1114968
    So I posted this on another forum yesterday but that forum got suspended for malware so gotta wait for the webmaster to fix the site. Here's the basics: We've released a press release through PRMac that included a video review. Submitted and followed up on all the big iOS review sites. None of them replied back with interest. A lot of them just told me that their editors are volunteers who will review games that are "interesting to their readers" and that they would put my app "into consideration" The only site that reviewed our app and promoted virally was iPhoneAppReview.com which we paid. We promoted on the top iOS forums We are now doing in-app advertising through inMobi and are integrating the SDK code into our app to start doing Tapjoy We posted up our gameplay videos on YouTube Any marketing strategies that anyone can suggest or recommend that we haven't used yet? If anyone wants to try out our game and give feedback on the game or the site or anything, that would be great! Our target countries are Japan, China, and the US.

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  • Must See Conference Videos for Python/Django Developers

    - by Koobz
    There's lots of good conference videos online regarding Python and Django development. Instead of watching ST:TNG at the computer, I figure it'd more productive to hone my knowledge . Fire away with some of your most inspiring and educational Python, Django, or simply programming related talks. Provide an explanation of why you found the talk useful. Examples: James Bennet on Re-usable Apps - Got me to take a serious look at django apps. Put together a fairly robust site in two days afterwards with django-cms, django-photologue, django-contact-form. Good advice on when your app is crossing boundaries and why it's good to err on the site of 'make it a separate app.'

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  • Join our Marketing Intelligence Team in Dublin!

    - by jessica.ebbelaar
    Do you want to work with the brightest minds in the industry? Want to be part of a global team that’s changing the way the world does business? Then Oracle is the place for YOU. Join now as a Marketing Intelligence Representative. You will have the opportunity to develop within the role through working alongside the Business Development, Sales and Marketing teams within Oracle. The Marketing Intelligence Group is viewed as a true talent pool for the Business Development and Sales Teams. Oracle offers a structured training programme for Marketing Intelligence Representatives and Business Development Consultants including our approved sales certified training methodology along with regular product training. Miriam started her career as a Marketing Intelligence Representative six years ago, and shares what she has learned and how her career is progressing. My Career Path at Oracle: June 2005 – October 2005: Profiler in the Marketing Intelligence Team November 2005 - October 2006: Team Leader for MIT November 2006 - February 2008: Business Development Consultant Iberia March 2008 - December 2010: Lead Management Specialist Currently: Sales Program Manager for Iberia & Benelux What did you learn from your role in the Market Intelligence Team Being a Profiler helped me to understand how an organisation works, from the beginning to the end. It is like being in University but being paid! The three key things I learnt in this role are: Knowledge of customers: You are on the phone with over 70 customers daily. Not only does this give you an overview of the IT infrastructure of the customers companies but also how to manage their questions and rejections. Essentially you are learning how to convert their pain and complaints into business opportunities. Knowledge of Oracle: As a Profiler you get an excellent overview of how Oracle works internally, from Marketing to Sales, without forgetting the Operations Team. Knowledge about yourself: As a Profiler I learnt how to work outside of my comfort zone, there is a new challenge almost every day but Oracle are there to support you every step of the way. Oracle really invests in developing the MIT Team and as a Profiler you can expect product and sales training on a monthly basis. How did you progress from MIT to Business Development Group (BDG)? I made sure that my manager knew from the very beginning that I was keen to progress at Oracle and I was set very clear objectives to help me reach my goal.  My manager was very supportive and ensured I received all the training I needed. After I became a Team Leader of Profiling, I moved to an Iberia BDG position. How you feel your experience in MI has helped you in your current role? I truly believe that the MI position gives you a great overview of Oracle and this has really helped me in my current position.  I am the Sales Program Manager for IBERIA & Benelux and in my campaigns I need to target the right companies and the right job specs.  My time in the Market Intelligence team really helped me to understand how to focus and target my campaigns so I know I don’t miss any business opportunities! How would you sum up your Oracle experience? Oracle is a big organisation with big opportunities. With the right skills and with the great training programs that Oracle offer, the only limit is you! If you have any questions related to this article feel free to contact [email protected] You can find all our job opportunities via http://campus.oracle.com. Tags van Technorati: Marketing Intelligence,Benelux,Iberia,Profiler,Business Development,Sales Representatives,BDG,Business Development Group,opportunities,Oracle

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  • Best program to conduct a presentation for investors

    - by the_drow
    Hello, I need a free program that follows those specific requirements: Can load Word/Powerpoint files and let the presenter control them Allows Voice/Video to be transmitted to all participants Is free (recommended but not required) or very cheap Is easy to install Anyone got recommendations for me?

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  • The Developer's Conference Florianópolis, Brazil

    - by Tori Wieldt
    by guest blogger Yara Senger With over 2900 developers in person and another 2000 online, The Developer's Conference (TDC) in Florianópolis, Brazil, reminds us that Java is BIG in Brazil. The conference included 20 different tracks, and Java was the most popular track. Java was also a big part of the talks in the IoT, Cloud and BigData tracks. Here's my overview (in Brazilian Portguese): Several JUGs were involved in TDC Florianópolis, serving as track leads, speakers and all-around heros, including SouJava SouJava Campinas GUJava Santa Catarina JUG Vale JUG Maringá Java Bahia GOJava (Goinia) JUG Rio do Sul RS Jug (Rio Grande do Sul) and I thank them for their support and commitment. It is a vibrant and fun community! We saw that the IoT space is maturing rapidly. There are already some related to embedded in the region.  Java Evangelist Bruno Borges and Marco Antonio Maciel gave a view popular talk "Java: Tweet for Beer!" They demonstrated how to make a beer tap controlled by Java and connected to the Internet, using a visual application JavaFX with Java SE 8, running on a Rasperry Pi. Of course, they had to test the application quite throughly.   We Brazilians are training the next generation of Java developers. TDC4Kids was as big success. We made a tour with the kids in all booths and almost everybody talked about Java. Java in government managment (Betha), Java on the 2048  (Oracle), Java on the popcorn machine and Java training (Globalcode & V.Office) and of course: Java & Minecraft! OTN's Pablo Ciccarello was there to support the community.  He did several video interviews with JUG leaders and speakers (mine included). You can watch more videos on his TDC Florianópolis playlist.  Thank you, Oracle and OTN for all your support. We interacted with thousands of Java developers at The Developer's Conference Florianópolis. If you want to join us, we are planning two more conferences this year: The Developer's Conference São Paulo, July  The Developer's Conference Porto Alegre, October 

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  • Enterprise 2.0 Conference: November 14-17

    - by kellsey.ruppel
    Oracle is proud to be a Gold sponsor of the Enterprise 2.0 West Conference, November 14-17, 2011 in Santa Clara, CA. You will see the latest collaboration tools and technologies, and learn from thought leaders in Enterprise 2.0's comprehensive conference. You won’t want to miss this opportunity to learn about Oracle WebCenter, the user engagement platform for social business—connecting people and information. Oracle WebCenter brings together the most complete portfolio of portal, web experience management, content, social, and collaboration technologies into a single integrated product suite, and it provides the foundation for Oracle Fusion Middleware and Oracle Fusion Applications to deliver a next-generation user experience. If you're attending the conference, you'll want to be sure to catch Andy MacMillan at these 2 sessions. Market Leaders Theater Session "Today's Successful Enterprises are Social Enterprises" Featuring: Andy MacMillan, Vice President, Oracle WebCenter Product Management Tuesday, November 15, 1:00 p.m. – 1:20 p.m.  Technology Landscape Panel "Marketplace Choices: Platforms vs. Products" Moderator: Tony Byrne, President, Real Story Group Featuring: Andy MacMillan, Vice President, Oracle WebCenter Product Management Tuesday, November 15, 2:30 p.m. – 3:30 p.m. Enterprise 2.0 conference attendees will also have the opportunity to meet with Oracle WebCenter experts and see live demonstrations of Oracle WebCenter and Oracle Social Network by visiting Oracle booth #209. Exhibit show floor hours: Tuesday, November 15, 12:00 p.m. – 6:00 p.m. and Wednesday, November 16, 12:00 p.m. – 6:00 p.m. Be sure to follow @oraclewebcenter and #e2conf for the latest updates! We look forward to seeing you this week in Santa Clara!

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  • JavaOne 2012 Conference Preview

    - by Janice J. Heiss
    A new article, by noted freelancer Steve Meloan, now up on otn/java, titled “JavaOne 2012 Conference Preview,” looks ahead to the fast approaching JavaOne 2012 Conference, scheduled for September 30-October 4 in San Francisco. The Conference will celebrate and highlight one of the world’s leading technologies. As Meloan states, “With 9 million Java developers worldwide, 5 billion Java cards in use, 3 billion mobile phones running Java, 1 billion Java downloads each year, and 100 percent of Blu-ray disk players and 97 percent of enterprise desktops running Java, Java is a technology that literally permeates our world.”The 2012 JavaOne is organized under seven technical tracks:* Core Java Platform* Development Tools and Techniques* Emerging Languages on the JVM* Enterprise Service Architectures and the Cloud* Java EE Web Profile and Platform Technologies* Java ME, Java Card, Embedded, and Devices* JavaFX and Rich User ExperiencesConference keynotes will lay out the Java roadmap. For the Sunday keynote, such Oracle luminaries as Cameron Purdy, Vice President of Development; Nandini Ramani, Vice President of Engineering, Java Client and Mobile Platforms; Richard Bair, Chief Architect, Client Java Platform; and Mark Reinhold, Chief Architect, Java Platform will be presenting.For the Thursday IBM keynote, Jason McGee, Distinguished Engineer and Chief Architect for IBM PureApplication System, and John Duimovich, Java CTO and IBM Distinguished Engineer, will explore Java and IBM's cloud-based initiatives.All in all, the JavaOne 2012 Conference should be as exciting as ever.Link to the article here. Originally published on blogs.oracle.com/javaone.

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  • Java University Pre-Conference Training Is Back

    - by Tori Wieldt
    The Java University pre-conference training will be back again this year at JavaOne!  Java University gives conference attendees a chance to get even more from your conference experience by giving you the option to attend a full day of in-depth Java training delivered by the experts on the Sunday prior to the conference.  We are working to make this event even better in 2012 and want to find out which technical sessions you would like to see offered.  Web Services? Developing Rich Client Applications with Java SE 7? Developing Portable Java EE Applications with the Enterprise JavaBeans 3.1 API and Java Persistence API 2.0? Performance Tuning?  There are so many hot topics to choose from we need your help to decide.  Get a preview of the full list of sessions we are considering and tell us which ones pique your interest most in our short survey.  There are only four questions so it shouldn’t take you much time and it will help make for a better event in 2012.

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  • Search Engines Online Business Tools For Website Marketing - 3 Free Tools to Optimise Your Website

    Search engines online business tools for website marketing are available by the thousands, if not millions. Lots of software companies have designed a whole range of different applications to help you optimise your website and marketing campaigns. When I first started with online marketing, I looked on the internet for some online tools, preferably for free. My budget was basically next to nothing but I knew that I wasn't the only one, so there had to be a solution, right? And yes, there is.

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  • A Letter for Your CEO About Social Marketing’s Future

    - by Mike Stiles
    We’ll leave it to you to decide if or how to sneak this in front of them. Dear Chief: This social marketing thing looks serious. It’s gone beyond having a Facebook page and putting our info and a few promotions on it. It’s seriously disrupting how we’ve always done marketing. And its implications reach well beyond marketing. My concern is that we stay positioned ahead of these changes and are prepared to embrace, adapt and capitalize on these new capabilities as opposed to spending valuable time and money trying to shoehorn social into “the way we’ve always done things.” I’m also concerned about what happens if our competition executes on this before we do. The days of being able to impose our ad messaging on the masses to great effect are numbered. The public now has the tech tools and ability to filter out things that are irrelevant to them. And frankly, spending ad dollars to reach unlikely prospects isn’t the most efficient path for us either. Today, our customers have to genuinely love what we do. That starts with a renewed, customer-centric focus on the quality and usability of our product. If their experience with it is bad, they now have very connected, loud voices that will testify against us. We can’t afford that. Next, their customer service experience, before and after the sale, has to be a pleasant surprise. That requires truly knowing our customers and listening to them. Lip service won’t cut it. We have to get and use as much data on the customer as possible, interact with them wherever they want to interact with us, and commit to impressing them. If we do, they’ll get out there and advertise for us. Since peer-to-peer recommendation is the most effective marketing, that’s money in the bank. Social marketing is about forming relationships, same as how individuals use social. We want them to know us, trust us, and get real value from knowing us. That requires honesty and transparency that before now might have been uncomfortable. I propose that if we clearly make everything we do about our customers’ wants and needs, we’ll have nothing to hide. It will solidify customer loyalty, retention, and thus, revenue. These things can’t happen without certain tools and structural changes in the organization. There are social cloud platforms that integrate social management into all of the necessary areas: CRM, customer service, sales, marketing automation, content marketing, ecommerce, etc. This is will give us a real-time, complete view of the customer so their every interaction with us is attentive, personalized, accurate, relevant, and satisfying. Without it, we’re just a collage of disjointed systems, each gathering data that informs only its own departmental silo. The customer is voluntarily giving us everything we need to know about them to win them over, but we have to start listening and putting the pieces together. There’s still time. Brands are coming to terms with this transition to the socially enabled enterprise, but so far they aren’t moving very fast. Like us, they’re dealing with long-entrenched technologies and processes. CMO’s and CIO’s have to form new partnerships. Content operations have to be initiated and properly staffed and funded. Various departments must be able to utilize interconnected big data. What will separate the winners from the losers? Well chief, that’s why I’m writing you. It’s in your hands. These initiatives won’t get the kind of priority and seriousness that inspire actual deadlines & action unless they come from your desk. You have to be the champion of customer centricity. You have to be our change agent. You have to be our innovator. Otherwise, it’s going to be business as usual, and that puts us in a very vulnerable place. Sincerely, Your Team @mikestilesPhoto: Gary Scott, stock.xchng

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  • The Best Internet Marketing Tool is a Keyword Tool

    The best internet marketing tool is a keyword tool. A keyword tool is really helpful if you are an internet marketing, and if you have dabbled with one before, then you'll know exactly how powerful they are and what they can be used for. This article will explain that the best internet marketing tool that you can use is the keyword tool.

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  • Oracle at TDWI World Conference in Boston, MA

    - by Mandy Ho
    Join Oracle, September 16-21 in Boston, MA at the TDWI World Conference Series. The TDWI is the premier provider of in-depth, high quality education and research in the Business Intelligence and Data Warehousing industry. This conference series focus on Agile BI. Learn how BI/DW teams are building on the four pillars of agile development- analytics, organizations, environments and architectures- to make their business more nimble, intelligent and ultimately, more profitable.  Oracle will be hosting  a workshop, Wednesday, Sept 19, 2012 - "Data Discovery: Beyond Dashboards and Scorecards" from 7:00pm to 9:00pm, in Back Bay-B.  For more information, visit the TDWI website: http://events.tdwi.org/events/boston-world-conference-2012/home.aspx

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  • DevConnections Conference

    - by ScottGu
    The excellent DevConnections conference will be held in Florida later this month (March 27th to 30th).  DevConnections features multiple concurrent tracks – including ASP.NET Connections, Silverlight Connections, Visual Studio Connections, SQL Server Connections, and SharePoint Connections. I’ll be doing a keynote on the first day, and there will be dozens of fantastic talks that week by some of the best presenters in the .NET community.  You can learn more about the conference here. I highly recommend the conference – and hope to meet up with some of you there! Scott P.S. Use the discount code “DevCon1” to save $200 when registering.

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  • SQL Intersection Conference, Las Vegas MGM Grand 10-13 November 2014

    - by Paul White
    I am very pleased to announce that I will be speaking at the SQL Intersection conference in Las Vegas again this year. This time around, I am giving a full-day workshop, "Mastering SQL Server Execution Plan Analysis" as well as a two-part session, "Parallel Query Execution" during the main conference. The workshop is a pre-conference event, held on Sunday 9 November (straight after this year's PASS Summit). Being on Sunday gives you the whole Monday off to recover and before the...(read more)

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  • Speaking on MonoDroid - Android Developer Conference (AnDevCon) - March, 2011 in San Francisco

    - by Wallym
    I'm honored to announce that I'll be speaking at AnDevCon in March, 2011 in San Francisco.  I've been spending a significant amount of time on iPhone and Android.  I'm trying to get a startup off the ground.  Mobile devices will be an integral part of this startup.  As such, iPhone and Android will be our target devices at this point in time.  I'll be doing an all day pre-class as well as parts of the pre-class as sessions through out the conference.  I'm looking forward to this.  If you are interested in Android Development, please come to this conference.  If you are coming to this conference, please look me up while there.

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