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  • Want to Optimize Your Own Site? Then SEO Classes Are the Answer

    If you have decided to learn search engine optimization because you would like your website to gain higher ranking by adding targeted keywords then the best way to do this would be to attend SEO classes online. This way you won't have to pay professional SEO companies as you will be capable of setting up your own business in no time one you have completed your training.

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  • The Importance of Onsite and Offsite SEO

    The Internet has become one of the major sources of information on almost any topic imaginable. More importantly, it provides people and companies a venue to introduce themselves, their products, and their expertise such as multimedia or web design to a larger demographic unbounded by place or time.

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  • Component Activities of SEO!

    Every website is designed for a purpose, that remains unsolved without a good visibility among the search results. SEO professionals sitting in SEO companies do such jobs which can improve the ranking and thus improve the visibility.

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  • SEO Always Necessary Or Not Really?

    SEO or Search Engine Optimization is a tactic used by companies and advertisers to get a website at the top of search engine results pages. The beauty of this tactic is that the results are more sustainable than almost any other form of advertising. In other words once a website has attained a top position on a search engine for a given keyword, the website will remain there or there about for time to come.

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  • How to Increase Website Traffic and Visibility

    The Internet has over the recent past turned around the way businesses operate and market their products and services. There is however one problem that many companies are facing even after designing some of the most elaborate websites to market themselves and this is web visibility.

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  • How many people should be involved in a game startup? [on hold]

    - by Elemecca
    I want to start an indie game company, and I understand that you need a designer, an engineer, and an artist at the very least. I also know that professional game companies like Bethesda http://bgs.bethsoft.com/ have around 40 people. I want to have a good start, and many of you have been in the industry for a good while. What is a good number of employees to start with for an independent game company? Reasons?

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  • Ideal Bacula appliance?

    - by Ricket
    I'm an intern at a small company and we (the IT department of two) manage <100 client computers and a handful of servers. Currently we're using a company's appliance to handle backup; it does a small backup every night and a full backup every weekend, and a guy comes on Wednesday to take an offsite backup drive (and gives back last week's drive to swap with it). Lately this system, mainly the appliance, has been having problems, so we are looking for an alternative. I'm researching other companies but also looking into what we might expect from trying to do this ourselves. There will undoubtedly be a large learning curve, but hey, that's what serverfault is for, right? :) So anyway I was looking at Bacula. Feature list sounds great, documentation is plentiful, but it's only software. So my question is, what is the ideal backup server to run the Bacula server software on? And not only the server but other related appliances. Our current backup appliance uses only hard drives, not tape drives. It has several plugged into it at one time, in hotswap bays on the front of the machine. I couldn't help but notice though, it's hardly more than Windows XP with hard drive bays, a PCI eSATA card (which connects to another appliance extension piece with 2 more bays), and their software. Since the company will take back their appliance if/when we cancel with them, where can I go to configure a server with these kinds of things? Maybe I'm being naive, I'm sure Dell (and any other computer company) sells them in the small business section of their website, but I wanted to make sure that there's not some other more recommended place that other companies are getting their hardware from, and that I don't need anything special for Bacula.

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  • Multiple vlans access to shared pbx system

    - by Matt
    I'm new to networking and was looking for some assistance. First off I'm using packet tracer to diagram my scenario as I will be receiving my equipment next week to deploy. Hardware to be used: 2 catalyst 3560 switches all connect to a sonic wall router I have two companies that work in the same office space. I need to keep these companies separate on their own vlan. They will however need to share the phone system. (Packet tracer file uploaded to give those who have the time to see what I put together.) http://dl.dropbox.com/u/86234623/network%20build.pkt Here is my current test scenario: on switch 0 I have: company A on vlan 2 computers 172.16.1.100 and 101 255.255.0.0 FA0/10 FA0/11 company B on vlan 3 computers 172.16.2.102, 255.255.0.0 FA0/12 PBX on a trunk port 172.16.0.5, 255.255.0.0 FA0/5 trunk port on FA0/1 to connect the switches on switch 1 I have: company A on vlan 2 computers 172.16.1.102, 255.255.0.0 company B on vlan 3 computers 172.16.2.100 and 101, 255.255.0.0 trunk port on FA0/1 to connect the switches I can ping the respective computers on the same vlan but cant ping company A to B which is what I want. However neither company can talk (ping) the PBX. Here are the commands I used to configure what I have: switch 0 en conf t vlan 2 name A vlan 3 name B int fa0/10 switchport mode access switchport access vlan 2 int fa0/11 switchport mode access switchport access vlan 2 int fa0/12 switchport mode access switchport access vlan 3 int fa0/5 switchport trunk encapsulation dot1q switchport mode trunk switchport trunk allowed vlan 1-3 int fa0/1 (to connect the switches) switchport trunk encapsulation dot1q switchport mode trunk switchport trunk allowed vlan 1-3 Switch 1 en conf t vlan 2 name A vlan 3 name B int fa0/10 switchport mode access switchport access vlan 3 int fa0/11 switchport mode access switchport access vlan 3 int fa0/12 switchport mode access switchport access vlan 2 int fa0/1 (to connect the switches) switchport trunk encapsulation dot1q switchport mode trunk switchport trunk allowed vlan 1-3

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  • Calendar sharing between unrelated Domains

    - by vlannoob
    I have a 'request' from one of the 'big guys' that has me scratching my head a bit. He is one of our Executives that also is a board member of several other organistations, so he floats around between 4 different unrelated companies, each with their own domains, Exchange setup etc. He has domain accounts in each organisation. He has an iPad with multiple Exchange accounts so he can see all his calendars which works Ok for him - Apple calendaring bugs/flaws aside. What he wants is the ability for 'reception staff' at each organisation to 'see' all his calendars as they are booking things for him in their respective organisations calendars without it conflicting with bookings made in his calendars by other organisations......you with me?? So for example: Company A books a meeting into his Comapny A calendar at 9am Monday and Company B books him a meeting in his Company B Calendar at 9:15am Monday on the other side of town and of course Company C has him booked in all day Monday on their Company C calendar. He gets all those on his iPad but he would like either a 'global' calendar all can see and book into or the ability for receptionists at Company's A,B and C to see all the Calendars to avoid these kind of conflicts. I told him to 'go away' straight off the bat, I don't control anything to do with the other companies or know their infrastructure. And quite frankly I don't want any part of it...but he's whining and he's high enough up the food chain that I can't ignore him forever. I'm open to suggestions. Is there any third party software/services that can facilitiate this kind of setup? I really don't want to be creating users in my AD structure to people not ion our organisation so they can get access to his calendar and I am sure there sysadmins feel the same. As usual - any advice is greatly appreciated ;)

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  • One Active Directory, Multiple Remote Desktop Services (Server 2012 solution)

    - by Trinitrotoluene
    What I am trying to do is quite complex, so I figured I'd throw it out to a wider audience to see if anyone can find a flaw. What I am trying to do (as an MSP/VAR) is design a solution that will give multiple companies a session based remote desktop (companies that need to be kept completely seperate), using only a handful of servers. This is how I imagine it at the moment: CORE SERVER - Server 2012 Datacentre (All below are HyperV servers) Server1: Cloud-DC01 (Active Directory Domain Services for mycloud.local) Server2: Cloud-EX01 (Exchange Server 2010 running multi tenant mode) Server3: Cloud-SG01 (Remote Desktop Gateway) CORE SERVER 2 - Server 2012 Datacentre (All below are HyperV servers) Server1: Cloud-DC02 (Active Directory Domain Services for mycloud.local) Server2: Cloud-TS01 (Remote Desktop Session Host for Company A) Server3: Cloud-TS02 (Remote Desktop Session Host for Company B) Server4: Cloud-TS03 (Remote Desktop Session Host for Company C) What I thought about doing was setting up each Organisation in their own OU (perhaps creating their OU structure based on the Excahnge 2010 tenant OU structure so the accounts are linked). Each company would get a Remote Desktop Session Host server that would also serve as a file server. This server would be seperated from the rest on its own range. The server Cloud-SG01 would have access to all these networks and route the traffic to the appropriate network when a client connects and authenticated so they are pushed onto the correct server (Based on session collections in 2012). I won't lie this is something I have come up with quite quickly so there may well be something gapingly obvious that I am missing. Any feedback would be appreciated.

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  • Is it worth hiring a hacker to perform some penetration testing on my servers ?

    - by Brann
    I'm working in a small IT company with paranoid clients, so security has always been an important consideration to us ; In the past, we've already mandated two penetration testing from independent companies specialized in this area (Dionach and GSS). We've also ran some automated penetration tests using Nessus. Those two auditors were given a lot of insider information, and found almost nothing* ... While it feels comfortable to think our system is perfectly sure (and it was surely comfortable to show those reports to our clients when they performed their due diligence work), I've got a hard time believing that we've achieved a perfectly sure system, especially considering that we have no security specialist in our company (Security has always been a concern, and we're completely paranoid, which helps, but that's far as it goes!) If hackers can hack into companies that probably employ at least a few people whose sole task is to ensure their data stays private, surely they could hack into our small business, right ? Does someone have any experience in hiring an "ethical hacker"? How to find one? How much would it cost? *The only recommendation they made us was to upgrade our remote desktop protocols on two windows servers, which they were able to access because we gave them the correct non-standard port and whitelisted their IP

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  • Best Asp.net Hosting

    - by dotnetguts
    There are many asp.net web hosting companies which spends lot on advertisement and also gives you very cheaper rate, as low as $5, but when it comes to support they are simply hopeless. Everyone can you please pass your experience with your past hosting companies and suggest any good asp.net hosting company? Please consider following requirement factors 1) Asp.net 3.5 or 4.0 supported. 2) Url Rewriter support 3) GZip support (Dynamic through code) 4) Initial Setup support (If required) 5) SQL Server 2005 or 2008 6) Allow to access SQL Server DB using SQL Mgmt Studio 7) Environment supporting Backup and Restore of DB on my own, without involving tech support team 8) Full Text Search support 9) FTP support 10) I can able to send atleast 500 Emails daily. 11) 99.9% Up Time (No matter all web hosting say they have 99.9% Up Time, but its not true). 12) Alert Email to be sent when they do any maintenance or during downtime. 13) Hosting Price should be reasonable. Incase you feel i am missing something please add to the list. Can anyone suggest good webhosting company based on above factors?

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  • How to minimize the risk of employees spreading critical information?

    - by Industrial
    Hi everyone, What's common sense when it comes to minimising the risk of employees spreading critical information to rivalling companies? As of today, it's clear that not even the US government and military can be sure that their data stays safely within their doors. Thereby I understand that my question probably instead should be written as "What is common sense to make it harder for employees to spread business critical information?" If anyone would want to spread information, they will find a way. That's the way life work and always has. If we make the scenario a bit more realistic by narrowing our workforce by assuming we only have regular John Does onboard and not Linux-loving sysadmins , what should be good precautions to at least make it harder for the employees to send business-critical information to the competition? As far as I can tell, there's a few obvious solutions that clearly has both pros and cons: Block services such as Dropbox and similar, preventing anyone to send gigabytes of data through the wire. Ensure that only files below a set size can be sent as email (?) Setup VLANs between departments to make it harder for kleptomaniacs and curious people to snoop around. Plug all removable media units - CD/DVD, Floppy drives and USB Make sure that no configurations to hardware can be made (?) Monitor network traffic for non-linear events (how?) What is realistic to do in a real world? How does big companies handle this? Sure, we can take the former employer to court and sue, but by then the damage has already been caused... Thanks a lot

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  • Managing rolling deployments in the cloud

    - by Josh Nankin
    Recently I've been experimenting with various cloud management tools like RightScale, Scalr, custom scripts for managing a variety of servers, each hosting several roles (app, db, load balancer, job queues, etc). The one thing I find lacking in most solutions is a way to do rolling deployments, i.e. running deployments sequentially across a number of servers with the same role. For instance, I dont want to build all of my webservers at the same time, as that will almost definitely result in some down time or 500s for my customers. I'd rather have one or two servers build at a time, while other servers are still available to handle requests. The other alternative is obviously to launch new servers that automatically update themselves on boot, but this isn't as cost effective, and most likely requires more time for the build to complete (it's faster to build on an existing server than to launch a new server and kill old ones). We've all heard of the big companies having the famous "push to build" button (companies like Twilio, Etsy, etc.) but it seems that they all have custom implementations of this. I'm not talking about a simple ssh-loop, clusterssh, or even an mcollective - I preferably want something with a nice simple interface that allows me to specify something like a RightScript or a Scalr script to run on a set of servers with a specific role, and it builds them sequentially. Does any one know of easy ways to get this done, or is this a candidate for a new open source project?

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  • What are good systems for managing PHP/MySQL infrastructure?

    - by sbrattla
    I work in a company which is about to migrate most applications from in-house custom built Java/Tomcat applications to Drupal. Due to company policies, applications and websites need to run on in-house servers. This means that we need infrastructure for Drupal (PHP/MySQL) applications. This must have been solved a million times already. I believe this is what web-hosting companies does every day. Even though we work on a much smaller scale than web-hosting companies, i assume it would make sense to look at the task as if we're going to have an internal small-scale web-hosting company. This means that the guys in IT operations could be "responsible" for "offering" web-hosting, while developers could use these "services". We have three environments; dev(elopment), test and prod(uction). It would make sense that developers could log in to a system and create/edit/delete dev and test sites as they'd like. Production sites should be available through the same system, but only available to IT ops. We need to work with clusters of web servers, meaning that an administration system should be capable of creating/editing/deleting sites across multiple servers. I know there's no "this is it" answer to my question; but what would be a good place to start to get going with this? Apart from the actual hardware, what would be a good administration system for this?

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  • How to minimize the risk of employees spreading critical information? [closed]

    - by Industrial
    What's common sense when it comes to minimising the risk of employees spreading critical information to rivalling companies? As of today, it's clear that not even the US government and military can be sure that their data stays safely within their doors. Thereby I understand that my question probably instead should be written as "What is common sense to make it harder for employees to spread business critical information?" If anyone would want to spread information, they will find a way. That's the way life work and always has. If we make the scenario a bit more realistic by narrowing our workforce by assuming we only have regular John Does onboard and not Linux-loving sysadmins , what should be good precautions to at least make it harder for the employees to send business-critical information to the competition? As far as I can tell, there's a few obvious solutions that clearly has both pros and cons: Block services such as Dropbox and similar, preventing anyone to send gigabytes of data through the wire. Ensure that only files below a set size can be sent as email (?) Setup VLANs between departments to make it harder for kleptomaniacs and curious people to snoop around. Plug all removable media units - CD/DVD, Floppy drives and USB Make sure that no configurations to hardware can be made (?) Monitor network traffic for non-linear events (how?) What is realistic to do in a real world? How does big companies handle this? Sure, we can take the former employer to court and sue, but by then the damage has already been caused... Thanks a lot

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  • Mauritius Software Craftsmanship Community

    There we go! I finally managed to push myself forward and pick up an old, actually too old, idea since I ever arrived here in Mauritius more than six years ago. I'm talking about a community for all kind of ICT connected people. In the past (back in Germany), I used to be involved in various community activities. For example, I was part of the Microsoft Community Leader/Influencer Program (CLIP) in Germany due to an FAQ on Visual FoxPro, actually Active FoxPro Pages (AFP) to be more precise. Then in 2003/2004 I addressed the responsible person of the dFPUG user group in Speyer in order to assist him in organising monthly user group meetings. Well, he handed over management completely, and attended our meetings regularly. Why did it take you so long? Well, I don't want to bother you with the details but short version is that I was too busy on either job (building up new companies) or private life (got married and we have two lovely children, eh 'monsters') or even both. But now is the time where I was starting to look for new fields given the fact that I gained some spare time. My businesses are up and running, the kids are in school, and I am finally in a position where I can commit myself again to community activities. And I love to do that! Why a new user group? Good question... And 'easy' to answer. Since back in 2007 I did my usual research, eh Google searches, to see whether there existing user groups in Mauritius and in which field of interest. And yes, there are! If I recall this correctly, then there are communities for PHP, Drupal, Python (just recently), Oracle, and Linux (which used to be even two). But... either they do not exist anymore, they are dormant, or there is only a low heart-beat, frankly speaking. And yes, I went to meetings of the Linux User Group Meta (Mauritius) back in 2010/2011 and just recently. I really like the setup and the way the LUGM is organised. It's just that I have a slightly different point of view on how a user group or community should organise itself and how to approach future members. Don't get me wrong, I'm not criticizing others doing a very good job, I'm only saying that I'd like to do it differently. The last meeting of the LUGM was awesome; read my feedback about it. Ok, so what's up with 'Mauritius Software Craftsmanship Community' or short: MSCC? As I've already written in my article on 'Communities - The importance of exchange and discussion' I think it is essential in a world of IT to stay 'connected' with a good number of other people in the same field. There is so much dynamic and every day's news that it is almost impossible to keep on track with all of them. The MSCC is going to provide a common platform to exchange experience and share knowledge between each other. You might be a newbie and want to know what to expect working as a software developer, or as a database administrator, or maybe as an IT systems administrator, or you're an experienced geek that loves to share your ideas or solutions that you implemented to solve a specific problem, or you're the business (or HR) guy that is looking for 'fresh' blood to enforce your existing team. Or... you're just interested and you'd like to communicate with like-minded people. Meetup of 26.06.2013 @ L'arabica: Of course there are laptops around. Free WiFi, power outlet, coffee, code and Linux in one go. The MSCC is technology-agnostic and spans an umbrella over any kind of technology. Simply because you can't ignore other technologies anymore in a connected IT world as we have. A front-end developer for iOS applications should have the chance to connect with a Python back-end coder and eventually with a DBA for MySQL or PostgreSQL and exchange their experience. Furthermore, I'm a huge fan of cross-platform development, and it is very pleasant to have pure Web developers - with all that HTML5, CSS3, JavaScript and JS libraries stuff - and passionate C# or Java coders at the same table. This diversity of knowledge can assist and boost your personal situation. And last but not least, there are projects and open positions 'flying' around... People might like to hear others opinion about an employer or get new impulses on how to tackle down an issue at their workspace, etc. This is about community. And that's how I see the MSCC in general - free of any limitations be it by programming language or technology. Having the chance to exchange experience and to discuss certain aspects of technology saves you time and money, and it's a pleasure to enjoy. Compared to dusty books and remote online resources. It's human! Organising meetups (meetings, get-together, gatherings - you name it!) As of writing this article, the MSCC is currently meeting every Wednesday for the weekly 'Code & Coffee' session at various locations (suggestions are welcome!) in Mauritius. This might change in the future eventually but especially at the beginning I think it is very important to create awareness in the Mauritian IT world. Yes, we are here! Come and join us! ;-) The MSCC's main online presence is located at Meetup.com because it allows me to handle the organisation of events and meeting appointments very easily, and any member can have a look who else is involved so that an exchange of contacts is given at any time. In combination with the other entities (G+ Communities, FB Pages or in Groups) I advertise and manage all future activities here: Mauritius Software Craftsmanship Community This is a community for those who care and are proud of what they do. For those developers, regardless how experienced they are, who want to improve and master their craft. This is a community for those who believe that being average is just not good enough. I know, there are not many 'craftsmen' yet but it's a start... Let's see how it looks like by the end of the year. There are free smartphone apps for Android and iOS from Meetup.com that allow you to keep track of meetings and to stay informed on latest updates. And last but not least, there is a Trello workspace to collect and share ideas and provide downloads of slides, etc. Trello is also available as free smartphone app. Sharing is caring! As mentioned, the #MSCC is present in various social media networks in order to cover as many people as possible here in Mauritius. Following is an overview of the current networks: Twitter - Latest updates and quickies Google+ - Community channel Facebook - Community Page LinkedIn - Community Group Trello - Collaboration workspace to share and develop ideas Hopefully, this covers the majority of computer-related people in Mauritius. Please spread the word about the #MSCC between your colleagues, your friends and other interested 'geeks'. Your future looks bright Running and participating in a user group or any kind of community usually provides quite a number of advantages for anyone. On the one side it is very joyful for me to organise appointments and get in touch with people that might be interested to present a little demo of their projects or their recent problems they had to tackle down, and on the other side there are lots of companies that have various support programs or sponsorships especially tailored for user groups. At the moment, I already have a couple of gimmicks that I would like to hand out in small contests or raffles during one of the upcoming meetings, and as said, companies provide all kind of goodies, books free of charge, or sometimes even licenses for communities. Meeting other software developers or IT guys also opens up your point of view on the local market and there might be interesting projects or job offers available, too. A community like the Mauritius Software Craftsmanship Community is great for freelancers, self-employed, students and of course employees. Meetings will be organised on a regular basis, and I'm open to all kind of suggestions from you. Please leave a comment here in blog or join the conversations in the above mentioned social networks. Let's get this community up and running, my fellow Mauritians! Recent updates The MSCC is now officially participating in the O'Reilly UK User Group programm and we are allowed to request review or recension copies of recent titles. Additionally, we have a discount code for any books or ebooks that you might like to order on shop.oreilly.com. More applications for user group sponsorship programms are pending and I'm looking forward to a couple of announcement very soon. And... we need some kind of 'corporate identity' - Over at the MSCC website there is a call for action (or better said a contest with prizes) to create a unique design for the MSCC. This would include a decent colour palette, a logo, graphical banners for Meetup, Google+, Facebook, LinkedIn, etc. and of course badges for our craftsmen to add to their personal blogs and websites. Please spread the word and contribute. Thanks!

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  • Letter to Ballmer: Making Better Consumer Devices

    - by andrewbrust
    Last year, I wrote Steve Ballmer an email, and he was kind enough to write me back.  The email contained a scan of a column I wrote praising Microsoft’s BI strategy.  His reply contained three simple words: “Super nice  thanks.” Well, now I’d like to write to Steve again, in an open letter format, and this time the love may be a bit tougher.  But I’m still super earnest. The past two days have been eventful ones for Microsoft: The company announced the departure of company veterans Robbie Bach and J Allard and the market announced Apple is now besting Microsoft in market capitalization. Plus, announcements were made that make it plain that Ballmer will, in effect, be running Microsoft’s Entertainment & Devices division himself. With that in mind, I’d like to offer my list of a dozen things I think Microsoft’s CEO should do to improve that division’s offerings and, hopefully, its bottom line. So here goes:   1. On Windows Phone 7, Stay the Course The press is teeming with headlines and reader comments proclaiming the death-before-arrival of Windows Phone 7.  That’s plain silly.  You’ve got the makings of a great and unique SmartPhone platform, and you’re the only company (even considering RIM) that can offer full fidelity Exchange integration, not to mention implementing Office on the device.  Let the existing team finish this puppy and ship it. And then have them pump out a few updates, over-the-air, quickly.  Show them that Google Android’s not the only product that can do good, rapid dot releases. And another thing: make sure your OEMs’ devices have flawless touch screens.  If they don’t, then you shouldn’t certify them for delivery to customers.  Period. Oh, and kill the Kin, quietly.  It was DOA, and you know it.   2. Move Media Center to the Xbox Platform Media Center is, at its core, a good product.  But delivering a media distribution and DVR platform on a sophisticated PC operating system like Windows 7 just creates too many moving parts.  Xbox already functions as the best Media Center extender device – it should actually be the hub as well. Media Center is mostly based on .NET code – and XNA is a .NET environment for Xbox – find a way to bridge that small gap and make Media Center a joy to work with instead of a frustration.  Beating Apple TV out of this sub-market is the lowest hanging fruit on the tree (goofy pun, but it’s true).   3. Integrate Media Center with Mediaroom, or Kill the Latter You have two media products with almost identical names.  One is for standalone DVRs and the other is for IPTV cable set tops with DVR capabilities.  Can we merge these please?  My previous request of putting Media Center on Xbox would seem to tie into this nicely, since you’ve announced plans to do that with Mediaroom already.   4. Fix the Red Ring of Death People love the Xbox, but they really don’t love sending their consoles back every 18-24 months, when they get a bunch of red lights flashing on power up.  You’ve handled this defect about as gracefully as possible, but it’s been around for a long time now and it doesn’t seem to be fixed yet.  You can do better.  In fact, you must do better, or you insult your customers.   5. Add Blu Ray to Xbox I know, streaming movies are the future; physical media is legacy technology.  So if that’s true, why did you back HD DVD so hard?  You know why: for now, the film studios won’t allow a large selection of new release, HD, surround sound content be distributed on any medium other than Blu Ray or cable pay per view/on-demand.  Don’t you want home theater buffs to see the Xbox as a fantastic device for their rigs?  Don’t you want to put PlayStation 3 out of its misery?  And if you follow my suggestions above (move Media Center to the Xbox and fix the Red Ring problem), you’d have it all sewn up.  Do I think Blu Ray functionality will move a lot of units?  No.  Do I think that it would move more units with desperately needed influential home theater consumers?  You bet.  And you might sell more ZunePass subscriptions in the process. But while you’re at it, make the fan quieter, please.   6. Make More of Windows Home Server Home Server is a fantastic product.  And for reasons unknown to me, it seems like you’re letting it languish.  Development of the add-in ecosystem seems underfunded.  WHS’ unparalleled ease of use and reliability for home PC backup (and emergency restores) goes unsung.  Product cycles are slow.  Support for your OEMs, who are doing great work, especially in the green space with Atom CPUs, seems lacking.  You’ve married a trophy girl and you keep her cloistered at home!  That’s cruel, unusual and, um, incredibly ill-advised.  Make use of this ace card, and while you’re at it, give it real integration with Media Center.  The integration thus far proof-of-concept quality.  You should go way past that – both products will benefit immeasurably.   7. Set Up a Partner Platform for Custom Installers There’s a whole sub-industry of companies that install, integrate and configure home theater, security and connected home products.  They have an industry group. They are influential in the high-end of the consumer electronics industry, and so are their customers.  They love Media Center and they love Windows Home Server.  But I have talked to several of them at the Consumer Electronics Show and they tell me you don’t love them.  They find it very difficult to do business with Microsoft, even though they want nothing more than to sell and evangelize your platform.  This is a travesty.  Please fix it.  Get Allison Watson and the Microsoft Partner Network on board and have her hire someone who knows how to run a channel program for consumer electronics companies.  Problem solved.  Markets expanded.   8. Make Your Own Hardware In other areas, I know you love your partners.  I help run one, so I appreciate that.  But when it came to Xbox and Zune you built them it yourself (albeit on a contract basis, which is fine).  Windows Phone 7 has a chance to work as an OEM play, but it would work better if you produced the devices.  At least consider building a reference device that sells alongside your OEMs’ offerings.  That’s what Google did with the Nexxus One.  And while that phone was not itself a big seller, it catalyzed two wonderful things : (1) a quality bar was set and (2) partners exceeded it.  Before the Nexxus One, the best Android handset out there was the Motorola Droid. The Nexxus One was better, and the HTC Droid Incredible and Evo 4G are now even better than Google’s phone, which is why Verizon and Sprint decided not to carry it.  Imagine if all Windows Phone 6.x devices were on par with the HTC HD2.  I tend to believe you’d have a lot bigger market share than you do now.   9. Continue with Your Retail Initiative From what I hear, it sounds like it’s going well.  And this goes right along with making your own hardware.  When you build it, they will come.  And then it makes the likes of Best Buy and Staples do better.   10. Make an Acquisition (or Two) TiVo and/or Moxi look ripe for the picking.  With their ability to build stuff people love and your ability to run a business, you might just have something.  But do a better job than you did when you bought Danger.  Buy the ideas, not just the customers, eh?   11. Make Beautiful Stuff You’ve heard this one before, I know.  But I have some head-shrinking advice on this one.  You know that Apple obsesses over its industrial design.  You know that appeals to consumers.  But it seems you think doing so is Apple’s game exclusively and so you shouldn’t even try.  Bull dinky.  Come to New York and visit the Museum of Modern Art’s Architecture and Design gallery.  You’ll see that lots of companies and product categories have had very high design value well before Apple existed.  You can do this, and the Zune HD was a great start.  Now run with that.  Find those negative voices in your head that are telling you that you can’t and shut them up.  For good.   12. Burst the Bubble Some of the products you’ve built seem like they were conceived in a bizarro world.  That would appear to be the result of groupthink.  You must do better.  And there’s lots of people willing to advise you.  This includes just about everyone in the Regional Director program, and probably a bunch of MVPs.  Heck, I bet the guys at Engadget could help out too.  Imagine if you let them see the Kin before it shipped.  Talk to high-end gear consumers.  Talk to Best Buy and CostCo customers too.   Signing Off I hope this was of value to you.  As I wrote this I kept telling myself how obvious, even trite, some of these pieces of advice were and then, because of that, doubting they’d really help.  But I decided that they must not be obvious to Microsoft.  Sometimes when you get wrapped up in stuff, it’s hard to clear your head.  I think my head’s pretty clear here though (I’m wrapped up in other stuff), so maybe my perspective can help.  If not, well, then, I guess they all can’t be super nice.

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  • Metro: Namespaces and Modules

    - by Stephen.Walther
    The goal of this blog entry is to describe how you can use the Windows JavaScript (WinJS) library to create namespaces. In particular, you learn how to use the WinJS.Namespace.define() and WinJS.Namespace.defineWithParent() methods. You also learn how to hide private methods by using the module pattern. Why Do We Need Namespaces? Before we do anything else, we should start by answering the question: Why do we need namespaces? What function do they serve? Do they just add needless complexity to our Metro applications? After all, plenty of JavaScript libraries do just fine without introducing support for namespaces. For example, jQuery has no support for namespaces and jQuery is the most popular JavaScript library in the universe. If jQuery can do without namespaces, why do we need to worry about namespaces at all? Namespaces perform two functions in a programming language. First, namespaces prevent naming collisions. In other words, namespaces enable you to create more than one object with the same name without conflict. For example, imagine that two companies – company A and company B – both want to make a JavaScript shopping cart control and both companies want to name the control ShoppingCart. By creating a CompanyA namespace and CompanyB namespace, both companies can create a ShoppingCart control: a CompanyA.ShoppingCart and a CompanyB.ShoppingCart control. The second function of a namespace is organization. Namespaces are used to group related functionality even when the functionality is defined in different physical files. For example, I know that all of the methods in the WinJS library related to working with classes can be found in the WinJS.Class namespace. Namespaces make it easier to understand the functionality available in a library. If you are building a simple JavaScript application then you won’t have much reason to care about namespaces. If you need to use multiple libraries written by different people then namespaces become very important. Using WinJS.Namespace.define() In the WinJS library, the most basic method of creating a namespace is to use the WinJS.Namespace.define() method. This method enables you to declare a namespace (of arbitrary depth). The WinJS.Namespace.define() method has the following parameters: · name – A string representing the name of the new namespace. You can add nested namespace by using dot notation · members – An optional collection of objects to add to the new namespace For example, the following code sample declares two new namespaces named CompanyA and CompanyB.Controls. Both namespaces contain a ShoppingCart object which has a checkout() method: // Create CompanyA namespace with ShoppingCart WinJS.Namespace.define("CompanyA"); CompanyA.ShoppingCart = { checkout: function (){ return "Checking out from A"; } }; // Create CompanyB.Controls namespace with ShoppingCart WinJS.Namespace.define( "CompanyB.Controls", { ShoppingCart: { checkout: function(){ return "Checking out from B"; } } } ); // Call CompanyA ShoppingCart checkout method console.log(CompanyA.ShoppingCart.checkout()); // Writes "Checking out from A" // Call CompanyB.Controls checkout method console.log(CompanyB.Controls.ShoppingCart.checkout()); // Writes "Checking out from B" In the code above, the CompanyA namespace is created by calling WinJS.Namespace.define(“CompanyA”). Next, the ShoppingCart is added to this namespace. The namespace is defined and an object is added to the namespace in separate lines of code. A different approach is taken in the case of the CompanyB.Controls namespace. The namespace is created and the ShoppingCart object is added to the namespace with the following single line of code: WinJS.Namespace.define( "CompanyB.Controls", { ShoppingCart: { checkout: function(){ return "Checking out from B"; } } } ); Notice that CompanyB.Controls is a nested namespace. The top level namespace CompanyB contains the namespace Controls. You can declare a nested namespace using dot notation and the WinJS library handles the details of creating one namespace within the other. After the namespaces have been defined, you can use either of the two shopping cart controls. You call CompanyA.ShoppingCart.checkout() or you can call CompanyB.Controls.ShoppingCart.checkout(). Using WinJS.Namespace.defineWithParent() The WinJS.Namespace.defineWithParent() method is similar to the WinJS.Namespace.define() method. Both methods enable you to define a new namespace. The difference is that the defineWithParent() method enables you to add a new namespace to an existing namespace. The WinJS.Namespace.defineWithParent() method has the following parameters: · parentNamespace – An object which represents a parent namespace · name – A string representing the new namespace to add to the parent namespace · members – An optional collection of objects to add to the new namespace The following code sample demonstrates how you can create a root namespace named CompanyA and add a Controls child namespace to the CompanyA parent namespace: WinJS.Namespace.define("CompanyA"); WinJS.Namespace.defineWithParent(CompanyA, "Controls", { ShoppingCart: { checkout: function () { return "Checking out"; } } } ); console.log(CompanyA.Controls.ShoppingCart.checkout()); // Writes "Checking out" One significant advantage of using the defineWithParent() method over the define() method is the defineWithParent() method is strongly-typed. In other words, you use an object to represent the base namespace instead of a string. If you misspell the name of the object (CompnyA) then you get a runtime error. Using the Module Pattern When you are building a JavaScript library, you want to be able to create both public and private methods. Some methods, the public methods, are intended to be used by consumers of your JavaScript library. The public methods act as your library’s public API. Other methods, the private methods, are not intended for public consumption. Instead, these methods are internal methods required to get the library to function. You don’t want people calling these internal methods because you might need to change them in the future. JavaScript does not support access modifiers. You can’t mark an object or method as public or private. Anyone gets to call any method and anyone gets to interact with any object. The only mechanism for encapsulating (hiding) methods and objects in JavaScript is to take advantage of functions. In JavaScript, a function determines variable scope. A JavaScript variable either has global scope – it is available everywhere – or it has function scope – it is available only within a function. If you want to hide an object or method then you need to place it within a function. For example, the following code contains a function named doSomething() which contains a nested function named doSomethingElse(): function doSomething() { console.log("doSomething"); function doSomethingElse() { console.log("doSomethingElse"); } } doSomething(); // Writes "doSomething" doSomethingElse(); // Throws ReferenceError You can call doSomethingElse() only within the doSomething() function. The doSomethingElse() function is encapsulated in the doSomething() function. The WinJS library takes advantage of function encapsulation to hide all of its internal methods. All of the WinJS methods are defined within self-executing anonymous functions. Everything is hidden by default. Public methods are exposed by explicitly adding the public methods to namespaces defined in the global scope. Imagine, for example, that I want a small library of utility methods. I want to create a method for calculating sales tax and a method for calculating the expected ship date of a product. The following library encapsulates the implementation of my library in a self-executing anonymous function: (function (global) { // Public method which calculates tax function calculateTax(price) { return calculateFederalTax(price) + calculateStateTax(price); } // Private method for calculating state tax function calculateStateTax(price) { return price * 0.08; } // Private method for calculating federal tax function calculateFederalTax(price) { return price * 0.02; } // Public method which returns the expected ship date function calculateShipDate(currentDate) { currentDate.setDate(currentDate.getDate() + 4); return currentDate; } // Export public methods WinJS.Namespace.define("CompanyA.Utilities", { calculateTax: calculateTax, calculateShipDate: calculateShipDate } ); })(this); // Show expected ship date var shipDate = CompanyA.Utilities.calculateShipDate(new Date()); console.log(shipDate); // Show price + tax var price = 12.33; var tax = CompanyA.Utilities.calculateTax(price); console.log(price + tax); In the code above, the self-executing anonymous function contains four functions: calculateTax(), calculateStateTax(), calculateFederalTax(), and calculateShipDate(). The following statement is used to expose only the calcuateTax() and the calculateShipDate() functions: // Export public methods WinJS.Namespace.define("CompanyA.Utilities", { calculateTax: calculateTax, calculateShipDate: calculateShipDate } ); Because the calculateTax() and calcuateShipDate() functions are added to the CompanyA.Utilities namespace, you can call these two methods outside of the self-executing function. These are the public methods of your library which form the public API. The calculateStateTax() and calculateFederalTax() methods, on the other hand, are forever hidden within the black hole of the self-executing function. These methods are encapsulated and can never be called outside of scope of the self-executing function. These are the internal methods of your library. Summary The goal of this blog entry was to describe why and how you use namespaces with the WinJS library. You learned how to define namespaces using both the WinJS.Namespace.define() and WinJS.Namespace.defineWithParent() methods. We also discussed how to hide private members and expose public members using the module pattern.

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  • Fraud Detection with the SQL Server Suite Part 1

    - by Dejan Sarka
    While working on different fraud detection projects, I developed my own approach to the solution for this problem. In my PASS Summit 2013 session I am introducing this approach. I also wrote a whitepaper on the same topic, which was generously reviewed by my friend Matija Lah. In order to spread this knowledge faster, I am starting a series of blog posts which will at the end make the whole whitepaper. Abstract With the massive usage of credit cards and web applications for banking and payment processing, the number of fraudulent transactions is growing rapidly and on a global scale. Several fraud detection algorithms are available within a variety of different products. In this paper, we focus on using the Microsoft SQL Server suite for this purpose. In addition, we will explain our original approach to solving the problem by introducing a continuous learning procedure. Our preferred type of service is mentoring; it allows us to perform the work and consulting together with transferring the knowledge onto the customer, thus making it possible for a customer to continue to learn independently. This paper is based on practical experience with different projects covering online banking and credit card usage. Introduction A fraud is a criminal or deceptive activity with the intention of achieving financial or some other gain. Fraud can appear in multiple business areas. You can find a detailed overview of the business domains where fraud can take place in Sahin Y., & Duman E. (2011), Detecting Credit Card Fraud by Decision Trees and Support Vector Machines, Proceedings of the International MultiConference of Engineers and Computer Scientists 2011 Vol 1. Hong Kong: IMECS. Dealing with frauds includes fraud prevention and fraud detection. Fraud prevention is a proactive mechanism, which tries to disable frauds by using previous knowledge. Fraud detection is a reactive mechanism with the goal of detecting suspicious behavior when a fraudster surpasses the fraud prevention mechanism. A fraud detection mechanism checks every transaction and assigns a weight in terms of probability between 0 and 1 that represents a score for evaluating whether a transaction is fraudulent or not. A fraud detection mechanism cannot detect frauds with a probability of 100%; therefore, manual transaction checking must also be available. With fraud detection, this manual part can focus on the most suspicious transactions. This way, an unchanged number of supervisors can detect significantly more frauds than could be achieved with traditional methods of selecting which transactions to check, for example with random sampling. There are two principal data mining techniques available both in general data mining as well as in specific fraud detection techniques: supervised or directed and unsupervised or undirected. Supervised techniques or data mining models use previous knowledge. Typically, existing transactions are marked with a flag denoting whether a particular transaction is fraudulent or not. Customers at some point in time do report frauds, and the transactional system should be capable of accepting such a flag. Supervised data mining algorithms try to explain the value of this flag by using different input variables. When the patterns and rules that lead to frauds are learned through the model training process, they can be used for prediction of the fraud flag on new incoming transactions. Unsupervised techniques analyze data without prior knowledge, without the fraud flag; they try to find transactions which do not resemble other transactions, i.e. outliers. In both cases, there should be more frauds in the data set selected for checking by using the data mining knowledge compared to selecting the data set with simpler methods; this is known as the lift of a model. Typically, we compare the lift with random sampling. The supervised methods typically give a much better lift than the unsupervised ones. However, we must use the unsupervised ones when we do not have any previous knowledge. Furthermore, unsupervised methods are useful for controlling whether the supervised models are still efficient. Accuracy of the predictions drops over time. Patterns of credit card usage, for example, change over time. In addition, fraudsters continuously learn as well. Therefore, it is important to check the efficiency of the predictive models with the undirected ones. When the difference between the lift of the supervised models and the lift of the unsupervised models drops, it is time to refine the supervised models. However, the unsupervised models can become obsolete as well. It is also important to measure the overall efficiency of both, supervised and unsupervised models, over time. We can compare the number of predicted frauds with the total number of frauds that include predicted and reported occurrences. For measuring behavior across time, specific analytical databases called data warehouses (DW) and on-line analytical processing (OLAP) systems can be employed. By controlling the supervised models with unsupervised ones and by using an OLAP system or DW reports to control both, a continuous learning infrastructure can be established. There are many difficulties in developing a fraud detection system. As has already been mentioned, fraudsters continuously learn, and the patterns change. The exchange of experiences and ideas can be very limited due to privacy concerns. In addition, both data sets and results might be censored, as the companies generally do not want to publically expose actual fraudulent behaviors. Therefore it can be quite difficult if not impossible to cross-evaluate the models using data from different companies and different business areas. This fact stresses the importance of continuous learning even more. Finally, the number of frauds in the total number of transactions is small, typically much less than 1% of transactions is fraudulent. Some predictive data mining algorithms do not give good results when the target state is represented with a very low frequency. Data preparation techniques like oversampling and undersampling can help overcome the shortcomings of many algorithms. SQL Server suite includes all of the software required to create, deploy any maintain a fraud detection infrastructure. The Database Engine is the relational database management system (RDBMS), which supports all activity needed for data preparation and for data warehouses. SQL Server Analysis Services (SSAS) supports OLAP and data mining (in version 2012, you need to install SSAS in multidimensional and data mining mode; this was the only mode in previous versions of SSAS, while SSAS 2012 also supports the tabular mode, which does not include data mining). Additional products from the suite can be useful as well. SQL Server Integration Services (SSIS) is a tool for developing extract transform–load (ETL) applications. SSIS is typically used for loading a DW, and in addition, it can use SSAS data mining models for building intelligent data flows. SQL Server Reporting Services (SSRS) is useful for presenting the results in a variety of reports. Data Quality Services (DQS) mitigate the occasional data cleansing process by maintaining a knowledge base. Master Data Services is an application that helps companies maintaining a central, authoritative source of their master data, i.e. the most important data to any organization. For an overview of the SQL Server business intelligence (BI) part of the suite that includes Database Engine, SSAS and SSRS, please refer to Veerman E., Lachev T., & Sarka D. (2009). MCTS Self-Paced Training Kit (Exam 70-448): Microsoft® SQL Server® 2008 Business Intelligence Development and Maintenance. MS Press. For an overview of the enterprise information management (EIM) part that includes SSIS, DQS and MDS, please refer to Sarka D., Lah M., & Jerkic G. (2012). Training Kit (Exam 70-463): Implementing a Data Warehouse with Microsoft® SQL Server® 2012. O'Reilly. For details about SSAS data mining, please refer to MacLennan J., Tang Z., & Crivat B. (2009). Data Mining with Microsoft SQL Server 2008. Wiley. SQL Server Data Mining Add-ins for Office, a free download for Office versions 2007, 2010 and 2013, bring the power of data mining to Excel, enabling advanced analytics in Excel. Together with PowerPivot for Excel, which is also freely downloadable and can be used in Excel 2010, is already included in Excel 2013. It brings OLAP functionalities directly into Excel, making it possible for an advanced analyst to build a complete learning infrastructure using a familiar tool. This way, many more people, including employees in subsidiaries, can contribute to the learning process by examining local transactions and quickly identifying new patterns.

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  • Managed Service Architectures Part I

    - by barryoreilly
    Instead of thinking about service oriented architecture, a concept that is continually defined, redefined, abused and mistreated, perhaps it is time to drop the acronym and consider what we actually need to get the job done.   ‘Pure’ SOA involves the modeling of an organisation’s processes, the so called ‘Top Down’ approach, followed by the implementation of these processes as services.     Another approach, more commonly seen in the wild, is the bottom up approach. This usually involves services that simply start popping up in the organization, and SOA in this case is often just an attempt to rein in these services. Such projects, although described as SOA projects for a variety of reasons, have clearly little relation to process driven architecture. Much has been written about these two approaches, with many deciding that a hybrid of both methods is needed to succeed with SOA.   These hybrid methods are a sensible compromise, but one gets the feeling that there is too much focus on ‘Succeeding with SOA’. Organisations who focus too much on bottom up development, or who waste too much time and money on top down approaches that don’t produce results, are often recommended to attempt an ‘agile’(Erl) or ‘middle-out’ (Microsoft) approach in order to succeed with SOA.  The problem with recommending this approach is that, in most cases, succeeding with SOA isn’t the aim of the project. If a project is started with the simple aim of ‘Succeeding with SOA’ then the reasons for the projects existence probably need to be questioned.   There are a number of things we can be sure of: ·         An organisation will have a number of disparate IT systems ·         Some of these systems will have redundant data and functionality ·         Integration will give considerable ROI ·         Integration will already be under way. ·         Services will already exist in the organisation ·         These services will be inconsistent in their implementation and in their governance   So there are three goals here: 1.       Alignment between the business and IT 2.     Integration of disparate systems 3.     Management of services.   2 and 3 are going to happen,  in fact they must happen if any degree of return is expected from the IT department. Ignoring 1 is considered a typical mistake in SOA implementations, as it ignores the business implications. However, the business implication of this approach is the money saved in more efficient IT processes. 2 and 3 are ongoing, and they will continue happening, even if a large project to produce a SOA metamodel is started. The result will then be an unstructured cackle of services, and a metamodel that is already going out of date. So we get stuck in and rebuild our services so that they match the metamodel, with the far reaching consequences that this will have on all our LOB systems are current. Lets imagine that this actually works ( how often do we rip and replace working software because it doesn't fit a certain pattern? Never -that's the point of integration), we will now be working with a metamodel that is out of date, and most likely incomplete if the organisation is large.      Accepting that an object can have more than one model over time, with perhaps more than one model being  at any given time will help us realise the limitations of the top down model. It is entirely normal , and perhaps necessary, for an organisation to be able to view an entity from different perspectives.   So, instead of trying to constantly force these goals in a straight line, why not let them happen in parallel, and manage the changes in each layer.     If  company A has chosen to model their business processes and create a business architecture, there will be a reason behind this. Often the aim is to make the business more flexible and able to cope with change, through alignment between the business and the IT department.   If company B’s IT department recognizes the problem of wild services springing up everywhere, and decides to do something about it, by designing a platform and processes for the introduction of services, is this not a valid approach?   With the hybrid approach, it is recommended that company A begin deploying services as quickly as possible. Based on models that are clearly incomplete, and which will therefore change rapidly and often in the near future. Natural business evolution will also mean that the models can be guaranteed to change in the not so near future. To ‘Succeed with SOA’ Company B needs to go back to the drawing board and start modeling processes and objects. So, in effect, we are telling business analysts to start developing code based on a model they are unsure of, and telling programmers to ignore the obvious and growing problems in their IT department and start drawing lines and boxes.     Could the problem be that there are two different problem domains? And the whole concept of SOA as it being described by clever salespeople today creates an example of oft dreaded ‘tight coupling’ between these two domains?   Could it be that we have taken two large problem areas, and bundled the solution together in order to create a magic bullet? And then convinced ourselves that the bullet actually exists?   Company A wants to have a closer relationship between the business and its IT department, in order to become a more flexible organization. Company B wants to decrease the maintenance costs of its IT infrastructure. If both companies focus on succeeding with SOA, then they aren’t focusing on their actual goals.   If Company A starts building services from incomplete models, without a gameplan, they will end up in the same situation as company B, with wild services. If company B focuses on modeling, they could easily end up with the same problems as company A.   Now we have two companies, who a short while ago had one problem each, that now have two problems each. This has happened because of a focus on ‘Succeeding with SOA’, rather than solving the problem at hand.   This is not to suggest that the two problem domains are unrelated, a strategy that encompasses both will obviously be good for the organization. But only if the organization realizes this and can develop such a strategy. This strategy cannot be bought in a box.       Anyone who has worked with SOA for a while will be used to analyzing the solutions to a problem and judging the solution’s level of coupling. If we have two applications that each perform separate functions, but need to communicate with each other, we create a integration layer between them, perhaps with a service, but we do all we can to reduce the dependency between the two systems. Using the same approach, we can separate the modeling (business architecture) and the service hosting (technical architecture).     The business architecture describes the processes and business objects in the business domain.   The technical architecture describes the hosting and management and implementation of services.   The glue that binds these together, the integration layer in our analogy, is the service contract, where the operations map the processes to their technical implementation, and the messages map business concepts to software objects in the implementation.   If we reduce the coupling between these layers, we should be able to allow developers to develop services, and business analysts to develop models, without the changes rippling through from one side to the other.   This would allow company A to carry on modeling, and company B to develop a service platform, each achieving their intended goal, without necessarily creating the problems seen in pure top down or bottom up approaches. Company B could then at a later date map their service infrastructure to a unified model, and company A could carry on modeling, insulating deployed services from changes in the ongoing modeling.   How do we do this?  The concept of service virtualization has been around for a while, and is instantly realizable in Microsoft’s Managed Services Engine. Here we can create a layer of virtual services, which represent the business analyst’s view, presenting uniform contracts to the outside world. These services can then transform and route messages to the actual service implementations. I like to think of the virtual services with their beautifully modeled interfaces as ‘SOA services’, and the implementations as simple integration ‘adapter’ services providing an interface to a technical implementation. The Managed Services Engine also provides policy based control over services, regardless of where they are deployed, simplifying handling of security, logging, exception handling etc.   This solves a big problem. The pressure to deliver services quickly is always there in projects. It is very important to quickly show value when implementing service architectures. There is also pressure to deliver quality, and you can’t easily do both at the same time. This approach allows quick delivery with quality increasing over time, allowing modeling and service development to occur in parallel and independent of each other. The link between business modeling and service implementation is not one that is obvious to many organizations, and requires a certain maturity to realize and drive forward. It is also completely possible that a company can benefit from one without the other, even if this approach is frowned upon today, there are many companies doing so and seeing ROI.   Of course there are disadvantages to this. The biggest one being the transformations necessary between the virtual interfaces and the service implementations. Bad choices in developing the services in the service implementation could mean that it is impossible to map the modeled processes to the implementation with redevelopment of the service. In many cases the architect will not have a choice here anyway, as proprietary systems are often delivered with predeveloped services. The alternative is to wait until the model is finished and then build the service according the model. However, if that approach worked we wouldn’t be having this discussion! And even when it does work, natural business evolution will mean that the two concepts (model and implementation) will immediately start to drift away from each other, so coupling them tightly together so that they are forever bound to the model that only applies at the time of the modeling work will not really achieve a great deal. Architecture is all about trade offs, and here a choice has to be made. The choice is between something will initially be of low quality but will work, or something that may well be impossible to achieve in most situations.         In conclusion, top-down is a natural approach for business analysts, and bottom-up  is a natural approach for developers. Instead of trying to force something on both that neither want, and which has not shown itself to be successful,  why not let them get on with their jobs, and let an enterprise architect coordinate the processes?

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